#philo major is pretentious

[toopolar]

"V1 has no emotion" crowd is coping so hard. The argument that he is operating on "biological" / programmed drive is so silly to me.

Like at one point, yes, he was following the most primitive sense of hunger when he first entered hell. He only started his descent out of need for blood. But v1 surpasses his creators, evolving faster and better than humans did. He develops that little pang he feels for Hank, though not able to identify it, it's there and it's something. Something that doesn't really aid in survival, and yet is there regardless. When he meets v2, he feels competition, the need to win. It's not about just staying alive, it's about being better, stronger, cooler. It's an entirely social emotion. He meets Gabriel. V1 has destroyed every single thing thrown at him, and is capable of beating minos and earthmovers and sisyphus strength wise. He fights Gabriel twice and yet, let's him get away. This fact ALONE is directly counter intuitive to the narrative that v1 operates on a biological drive for blood and therefore survival alone. He is fully capable of beating Gabriel. He does so twice. What he isn't capable of is killing him, for whatever reason.

So with the new deathscreening, he's screaming (unsuccessfully). He's realizing that despite all the pain and immense difficulty the act of staying alive is, he wants to regardless. He is in the worst place in that universe, and is pleading to carry on. It's not like he doesn't KNOW what death is like, at some point v1 likely had far less sentience than he does now. At some point he was just a pile or wires and guts and code and nothing more. people are afraid of dying because they're afraid of pain, or the uncertainty, but only sometimes. More often than not, they're afraid of leaving it all behind. Letting go of the life and its moments that they held significant. Because you can't take it with you, and you can't get it back.

We as humans don't understand what its like to live operating on purely biological drive, pure animalistic impulse with little thoughts or emotion to it attached, so assigning that sort of existence to v1 while having only a vague concept of this sort of consciousness while he displays a simple yet profound perception of his life in hindsight and his existence being his experiences as a sum is sort of insulting idk

[lovenona]

okie okie so self indulgent potential fic plot: after geto breaks gojo's heart, a heartbroken gojo meets a psych major with a philosophy minor in his philo class n they have to team up for a class project. turns out this lil psych student was also one of geto's emotional experiments. gojo n psych student bond over this which leads to them having a cute lil romance. (haha not me projecting bc psych is a major im interested in elle oh elle)

and to continue with the last ask, here are some hcs !! psych isn't quite a commie but def anti-capitalist so gojo is like "aha commie manifesto n chill??". psych student at some point lowkey psycho analyzes him which causes gojo to be like "hi what the Fuck?". gojo invites psych over to his house for wine n stupid debates every friday which leads to cuddling in his bed n drunken philosophical convos. psych wears his sweater to class n geto sees which gets him mad. - commie

commie manifesto and chill 😭 sksjskjs gojo and psych major rly be on some shit i entirely imagine these folks to be talking in sentences that literally do not make sense to anyone else because they spend so much time together <3 pillow talk that involves psychoanalysis and political debates on the abolition of the nation-state <3 stalking geto’s instagram and making fun of his pretentious captions and silly shirts <3 true romance!!!

(also fam considering that artist jjk is literally me projecting my entire college career onto the internet....self-projection is what u deserve)

[promomagazine]

How Johnny Coca Saved Mulberry

By: Jessica Michault,

The fashion industry is buzzing about Johnny Coca and how, in just three years, he has turned the Mulberry brand around with his innovative business strategy, his inventive and exuberant collections and some seriously covetable bags and accessories. As such, in this interview, we focused our attention more on his visions for the future of the house rather than his disguised past having worked alongside Phoebe Philo at Céline and, before that, at Louis Vuitton. Because, for the Spanish-born designer, the past is the past, and the future of fashion boils down to one word – Mulberry.

The focus for the next issue of ODDA is really talking about the future of fashion. I thought it was a great opportunity to speak with you because you have a business model at Mulberry that is really very different. Could you talk a little bit about the thinking behind your strategy? It’s quite delicate because it takes some time to place everything for the next season. But the idea was to present the collection to the customer, but at the same time to make sure that when we do a show we’ll have 100% of the looks available. So many brands are doing shows where sometimes 60% are part of the sales and the rest is just made for the show and is never actually produced. I am trying to make sure every single look is available from the shoes to the jewels: everything. It’s frustrating for customers to see a look they love in a show and to later discover that it will never actually be made; it’s quite sad. I am trying to make sure every single look with every single product is available. So when I present the collection, there is no frustration and I am also trying to make sure all the collection is delivered. In a normal schedule, you have to wait 6 months to have your piece. But, for some people, it’s frustrating because they can’t have it right away: if they see it now, they would like to buy it now. It is a strategy that is more related to the customer. Also up until now the brand was more focused on the United Kingdom. The idea has been since I got here, to see how to extend the brand internationally.

So, educating the world about the new Mulberry? Yes. We are a normal brand, not a giant brand. And we are not making a lot of money, which is not a problem, but the goal for us is all about finding our own rules. How to make the brand popular and make it special, in terms of education. How to talk about the brand and make a really close connection to our clients.

I thought it was just such a brilliant idea to have Sharon Stone wearing a yellow Mulberry hat on the cover of the last issue of ODDA and, as the issue was coming out, that is when the outfit she was wearing was available in the stores, and on the catwalk in your show. It feels just organically right to me and that seems the way fashion is going. Yes, it’s one of the reasons lots of brands are working on new ways to approach sales; they make a lot of capsules. It’s to give more desirability and have a lot of moments during the year. If you don’t do that, you will only have two shows with kind of the same pieces throughout the season. So brands do a lot of collaborations that generate new stories and products. Basically, all the brands are just trying to find different ways to talk about the label.

I know Mulberry is a British brand, but that identity is maybe not as strong as some other brands. Are you trying to make the house stay really focused on its British heritage? Are you trying to enlarge this? From the beginning, it was tricky because you have your own classic customer from the UK and what they want from the brand. We also have 82 stores, which is quite a lot for a brand. I think, in the past, they chose to put all the strategy behind the country, which was perhaps right for the moment, but it’s not right for me. When I started, I said that I needed to make the brand more international. I need to design products for everybody. So, it’s really about architecture, volumes, sizes and colors.

You’re now three years into this job, and it is around that time when you really start to see the fruit of all the work you have put into a brand you are rebuilding. How are you feeling? Are you happy with how things are going? Yes, what I am really happy about is that all the major product that was carried over for years has been now replaced with new products. Customers are trying to understand my direction and the quality of what I am doing in terms of design. It’s a new, younger generation. Before, they used to be very classic; but now the offer is wider in terms of ages. That was my key direction, to make sure I design for younger and older. I wanted to make sure they could all find something they could identify with at Mulberry.

Your online sales are really strong compared to many other luxury brands. Why do you think you’re so successful online? First, I think because Mulberry was one of the first to really organize, install and create a place for itself in the world of e-commerce. It represents like 18% of our sales, which is quite huge. It’s also because outside UK we don’t have so many stores, so the increase is also thanks the international side. Mulberry has a really strong knowledge on how to approach the e-commerce and, for many brands, it took a lot of time, but it’s part of us now. I think, when Mulberry started its e-commerce, it was a very brave choice and was avant-garde in its approach to the digital space. I think it’s quite interesting because you can make limited editions, can control what’s going on. The structure is really 100% efficient.

What do you think then about the arrival of the influencer, that person that acts like a go between the brand and the public, to advise them. I know that, in the past, Mulberry would have this kind of collaborations with it-girls. Is that something you think it’s valuable or you would see Mulberry to continue to do? It’s really delicate because there are some brands that really need to have the support of bloggers or celebrities and they pay a lot for that. On my side, I am quite frustrated when I have to force people to say “OK I paid you so you have to sell my product.” I prefer to find a good person, someone I really feel a connection with, and I like what she’s doing and she also likes what I’m doing. More kind of a relationship. When you have to force it…

Tell me what it has been like for you to now step into the spotlight and lead a luxury brand? I was quite well organized in the past. But now, because there are many more people and departments, for me it’s really important to listen to them. I don’t want to be arrogant and pretentious. I try to take my time to understand each department and if they are good and successful and it is a good point for me and for the brand. It’s really about how to manage or how to invest, I mean it’s not my money, so I am really respectful of what they’re doing for me and of their trust. I try to give all my best and my time to make Mulberry a success. And it’s important for me to be close to the people. So, if there is any issue that I can solve them right away, I am always here. This is what I say to them.