#peak design also reminds me a lot of something from a different piece of media idk what exactly though
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the-art-of-sanshoku ¡ 5 days ago
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her <3
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butterflydm ¡ 5 years ago
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Love By Chance & Reminders
I’ve now watched Love By Chance and Reminders, so I’m catching up on Saint’s work. I really do think he’s very charming as an actor, so are there any other dramas he’s in that are translated into English? I’d be interested in watching.
Love By Chance, I liked AePete quite a lot - and TinCan had good pacing too, i think, though that one did end on a down note. But it was a delay that made sense for the pairing. Before, I had watched a Type-based compilation, and he was just as amusing this time around. I just find Type’s character very funny. I’m always fond of soft-hearted assholes.
The main issue for me with LBC is probably the Kengkla-Techno storyline. If I had seen LBC before TharnType, it probably would have made me worry a lot more over the first couple of episodes about how the show would handle the heavy topics. Of course, seeing it afterwards meant I was filled with the desire for a ship that will never happen. *sigh*
#justicefortechno #champno4ever
For Reminders, I see why it was so short. It’s a pretty straight-forward jealousy plot. Though the actual characters are quite different from LBC, it did seem to be picking up the relationship status of the actors’ ‘pairings’ from LBC -- Pin & Son in an established relationship; Two & Wish not quite in a relationship. I liked getting to see the actors in different roles -- Mean and Saint were the most different from their LBC roles. Mean was both hilarious and touching as this character, while Saint’s character felt like a logical progression between Pete in LBC and Tutor in WRU. From what Saint has said about getting to help design Tutor’s characterization and the romance scenes in WRU, I get the impression that being more aggressive is something that Saint enjoys acting out, too.
There’s another series that has Two and Wish’s characters, it looks like, so I’ll probably watch that next, since I did enjoy them quite a bit. I also found the two older students charming as well -- how they were amused at the younger ones and their jealousy but then ended up getting caught up in it too.
My personal ranking of my recent media viewings:
1. The Untamed - fifty episodes of a sweeping romance that also deals with generational tensions, interesting fantasy elements, and great sibling relationships. Love theme is gorgeous and the show is peak romance, at all times.
2. TharnType - makes me feel all the emotions; the character growth is amazing; and the chemistry between the leads is unmatched. The show has a tight focus on the main storyline but even while all the side characters and pairings lead back into the main couple and never have a spotlight, I never felt like the show was skipping steps or that things were abruptly changing off-screen.
3. Why R U? - this is subject to change based on how the series ends, but as it stands so far, I’m having so much fun watching this show. It’s enjoyable and it also has enough depth that multiple essays can be written on the characters and relationships.
4. Reminders - short but charming! Because it didn’t drag the misunderstandings out too much, I found them amusing rather than annoying, and I liked all three of the couples.
5. Until We Meet Again - would probably be higher if it didn’t have some pacing issues. I like the main plotline but there were definitely some balancing problems with the side characters, where their relationships would just abruptly skip forward off-screen. Also, some scenes could have been shortened and still maintained the same emotional impact. Much as I enjoyed seeing Earth and Kao’s faces, some of the flashbacks were repeated a little too frequently, imo.
6. Love By Chance - I did really enjoy this drama for the most part, but the Kengkla-Techno stuff at the end kinda drags the whole piece down for me. Honestly pretty undecided on whether or not I’ll watch LBC2, since it seems like that’s going to be a big part of it. “I’ll stalk and harass you into loving me” is... not a trope that I am fond of. Wearing someone down until they finally give in and resign themselves into being in a relationship is not romantic. So I kinda have to weigh how much I want TinCan resolution versus how much I do NOT want Kengkla-Techno resolution (at least not if it resolves into a relationship).
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playunderground ¡ 5 years ago
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Introducing OVERSOUL: An Interview with Derrick Saladino
Last month, I had the pleasure of sitting down with Derrick Saladino to talk about his brand, OVERSOUL. When he pitched OVERSOUL to me in his initial email, he described it as “a lifestyle brand created from identity crisis,” and that “counterculture/subcultures like anime, gamer, emo-punk, euro-techno, and underground hiphop/b-boy culture heavily influence the brand’s creative direction.” I stared hard at the first two influences, and then stared not-as-hard at the rest of the influences, wondering how these various subcultures could overlap.
My brain being comprised of worms and dirt, I assumed that the anime and gamer influences meant that the designs were going to look like Bart Drinking Lean or Sasuke Wearing Supreme. (In other words, a caricature of anime-inspired Instagram ad streetwear.) This assumption changed quickly after taking a look at OVERSOUL’s site. Their first collection, ISEKAI, is comprised of three pieces. The logo tee and hoodie both look great, but the third piece was what really caught my attention: it’s a button-down tee adorned with daggers. At a glance, it looks nothing like anime- or gaming-inspired clothing. This was the point at which I snapped out of my irony-poisoned haze; the world of memeified, ironic-but-not-quite-ironic hentai tees and Goku Smoking Weed edits had calcified my expectations of what forms of inspiration a brand could and couldn’t pull.
It makes sense in the context of the rest of his influences and the ethos that he operates under – to get ahead of myself for a second, Derrick had this to say of his interest in various countercultures:
"When people express their passions or life to a certain degree, it just pulls me in. It’s like, ‘Okay, I don’t know what the fuck it is, but show me. Let me indulge.’ That’s really how I get into things."
In talking to Derrick, on and off the record, I saw a talented designer who was unapologetic about what he was interested in and passionate about. He’s also a huge geek that runs a bi-weekly Smash tournament at a local nightclub.
(This interview has been edited for length and clarity.)
"Okay, wait, first and foremost, my name is Derrick Saladino and I am a fucking gamer. Before being a designer or anything, I am a fucking gamer. "
Daniel: What is OVERSOUL? 
Derrick: OVERSOUL is about identity crisis. It’s my experience dealing with that personally. Growing up, I never really fit in to particular popular groups. Every time I would attempt to make new friends, I would stumble upon the randomest shit: anime culture, gamer culture, I’d end up becoming friends with a lot of emo-punk kids, techno. Nothing that I fell into was mainstream, popular culture. It was a lot to do with being lonely and trying to make friends. With OVERSOUL, thinking about all that kind of shit, dealing with identity crisis – obviously there’s a lot of people who’ve been through that – I want to create a new identity or community of people who share similar values and, you know, take pride in it? 
I mean, even the name, OVERSOUL, I ripped the word from this really old anime that I used to watch growing up, Shaman King.
Shaman King? What the hell, like 4Kids shit?
Yeah. That wasn’t the first anime that I ever watched, but it was something that I was really into. From being like 12 to even later in my high school, I just loved it. The concept was so cool – taking a soul and imbuing it in an object to make it powerful. It just looked fuckin’ sick. When people wear my clothes, I want them to feel empowered. That’s how I want people to see it. Soul being clothing, putting it on yourself, there you go.
Spirit Integration is, I don’t think the tagline to the brand, but it’s also part of it. Spirit Integration is mind, body, and spirit, and for anyone into the spiritual side of life, that’s what makes us. Our thoughts and mind and DNA – that makes us who we are.
When I read the description on your site, I noted that you referred to OVERSOUL as not just a startup streetwear thing or a brand, but a conceptual design experience. What does this encompass, and why did you pick this specific wording?
None of the stuff I make or have made in the past is very conventional. It’s been pretty avant-garde, I would say. I’ll have an idea, and regardless of whatever trend is going on right now, I just fucking do it. When I make clothes, I’m not making clothes for the public, really. My mentality is more like, “You know what would be sick in a game? If the costume looked like this.” That’s why I say it’s a conceptual design experience.
Has being involved in the industry and working behind the scenes affected how you understand your own brand after launching? What about how you understand customers and other brands, now that you know what the design process is like?
First-off, let me just back up and go over a history of what I did before OVERSOUL. In high school, I made clothing because I hated what everyone else was wearing. This was 2011-2013. During that time, that’s when I had a brand and brands like Obey, Diamond Supply, and The Hundreds – literally peak Tumblr hypebeast, Zumiez, starter pack shit – were around. I looked around at everyone else and was like, “I can’t click that, it’s not resonating with me.”  I had two other brands after that, and then came OVERSOUL. So I have this history of kind of knowing the market, even being a consumer, and evolving as a businessman and designer. I don’t think anything has changed. I think I’ve always stayed true to doing my own shit, rather than trying to compete with everybody else. Don’t get me wrong, I’ll notice what other designers are doing and some things I’ll take note of or inspo from but I hardly think about other people, to be honest. I respect everyone’s hustle, I just can’t be doing the same shit.
Give me your top 3 video game fits.
Top 3, oh my god. Snake from Metal Gear Solid V – very techwear, utility as fuck. My previous brand before this was techwear, and I had to stop it because techwear is so hard to sell. 
I’m really into draping fashion. Cloud, Final Fantasy VII, it was the movie Advent Children – you play Smash, right? There’s two costumes in there: the black, and like this, not really skirt, but it covers up somewhat? All-black, huge sash going on, it reminded me of Yohji Yamamoto.
Something that I’m going to make in the future is inspired by Naoto from Blazblue. His outfit, I looked at it and I was like, “Yo, this could be fucking, like Chrome Hearts, like what the fuck? I’m just gonna abuse this character design, it looks amazing.” I think that fashion right now, what really gets people’s attention on social media, is just some crazy shit, I don’t mean dumb shit, but like, just has to be very bold, and I think that’s what Naoto’s character design is. His pants have this huge cross on them. I think that’s one of the most crazy things I’ve seen in awhile.
Let’s talk about Anime-den! It’s this thing that we started roughly 5 months ago. One of my best friends here, he actually works at Fortune [Sound Club, a nightclub in Chinatown], and he’s a music producer. We really bonded over clothes, anime and gaming, and we had this idea – I think we were just high as fuck one day – and I’m like, “Yo, you know what would be fucking dope? If we brought weeb shit into the club.” I think he was just joking around, but he was like, “That would be really fun to set up, we can do it.” 
[Weeb being short for weaboo, a pejorative term referring to those obsessed with Japanese culture to the point of fetishization and idolization. It’s been ‘reclaimed’ by some fans of anime, used ironically as a form of self-deprecation.]
So, the next day happens, we’re talking, and he asks me, “Do you actually wanna do it?”, taking it seriously. I’m astonished. I was fucking joking, you know? We were just some high guys. He pitches the idea to Fortune and they approve it. At this point, we’re like, “Okay, we gotta actually invest all our effort into this,” because we’re actually gonna do something that I personally haven’t seen anybody do before – bringing a game into a club, anime into the club.
It’s really cool. Just yesterday, the commentator from Vancouver Street Battle came to Anime-den. Pride? He commentated for Battle of BC 3 and Pinnacle. He has ties with Animebae, too. [Animebae is a local anime-inspired startup streetwear brand.] Who would’ve thought that this guy would come through? And he brought his friends. He was telling us that what we’re doing is sick, and hearing this from a guy of that calibre in the gaming or Smash community, it really shook us. We’re actually bringing in people who play the game seriously here. 
How has setting it in a club made it different from other tournaments that you’ve been to? How does the dynamic change?
It’s a little different because when it comes to actual competitive events, people have a different mentality when they enter. They’re there to win and they practice hard for it. As for Anime-den, it’s the total opposite. It’s very casual, we’re all just drinking, blazing, whatever. It’s just the environment where, you know, dim light in a club, there’s music going on in the back –I guess to some gamers it can seem distracting? But I think people, they don’t care. They just play. They’re just there to have fun. Totally different dynamic from an actual event. 
I think that the purpose of Anime-den is to bring people together. That’s literally what Anime-den is for.
Yeah, I just noted here that I think it’s consistent with your brand, in that you’re translating the intangibility of these digital spaces like anime and gaming that people bond over, and you’re putting it into a physical space and letting people actually further develop what these subcultures would look like in person. Like, when you think of anime or gaming in real life you think of Anime Expo or cosplaying or some shit – and that’s fine, people have fun with that [Editor’s note – I think it’s fun!] – but it’s not the only mode of expression. With events like this, I think it’s cool that you’re saying, “If you’re a gamer, there’s another avenue for you. You don’t have to dress up or anything…”
I mean, walking in today and meeting you, you wouldn’t have gotten the idea that I was super into anime or gaming. I just look like a regular dude, right? And my clothing gets inspired by it, but I don’t really look like I’m cut from the legit anime cloth. Choosing these lifestyles and putting it into this real aspect, I think it can appeal to everybody. People tend to judge a lot of things, but once you step into the Anime-den room, whatever perspective you have about anime to begin with, I’m pretty sure that changes. Man, the crowd, they look all the same as you do too. We’re all normal people, we just like cool shit.
I think we should talk about ISEKAI.
OVERSOUL’s first small collection was ISEKAI. Translated to English, it would be ‘a better world,’ and I named it that based off of the anime genre, isekai. When you watch these sort of things, it’s usually someone going to another world. For my first collection, I wanted to welcome people to my world. That’s why I chose ISEKAI. One of the big graphics for the brand was the blade shirt. [On the site, it’s name is the Beginners Dagger Shirt.] My reference for that was playing MMORPGs. Typically, the first weapon you get [in MMORPGs] is a short sword or dagger. I wanted to be like, “This is the start of my brand.” This is your starter item. It’s funny, when I tell people this – they’re always like, “I never thought…”
[laughs] It’s really cool!
That’s why I went with ISEKAI. This is what my world is. One of OVERSOUL’s long-term goals is actually establishing ‘my world,’ if that makes sense? There’s only a handful of designers who have, like, captured a signature silhouette. For example, Rick Owens. When you see [a Rick Owens piece], you know it’s Rick Owens. If Zara did the same shit as Rick Owens, you would look at it and be like, “That’s Rick Owens.” You wouldn't call it Zara. That’s what I’m trying to establish for myself, to create that silhouette for myself eventually in the future.
What’s up next for OVERSOUL? 
Hmm, how should I put this... should I leak something? I’m going to drop an accessories part sometime soon. That’s in the design process right now, but I’m looking forward to doing my next big collection.
There’s this one song that I found in the past during my peak weeb days: Plastic Love by Mariya Takeuchi. A couple of months ago, they released the first official music video for it, after like 35 years, which is fucking insane – they should have done that a long time ago. I totally forgot about the song until I saw the music video. It’s something that I could relate to before and can relate to now, and I definitely want to build my next collection based on Plastic Love.
I think Plastic Love works really well because I’m surrounded by that scene in Vancouver – I work in Yaletown, and that’s the Yaletown lifestyle. It’s very lustful, but you don’t care. It’s all fake shit, really. That’s what Yaletown culture sorta is. I wouldn’t say that I’m like that, but I think that I could definitely expand on the topic through my brand. It’s not necessarily identity crisis, but the genre and artist kind of make it a subculture.
There’s also a few collabs on the way. One with a music group, another with a tattoo artist. What I really wanna do with the tattoo artist – he does anime tattoos – is ero art. Like, erotica. I think it’s a slept-on art style. It’s not generally for the public, per se, so I think that it would be something worth making. Super ecchi, maybe line art. I want it very exaggerated, even bondage-type shit. 
There’s a lot of things where people are like, “Oh, that’s too much!” But you know what, it could be sick! This is why I do things solely for myself. As long as I get a reaction from somebody, I’m happy with that. Wanting a response, not even approval, just being acknowledged, that this shit exists, it motivates me to keep doing what I do. 
I thought about doing graphic design shit; anime erotica art goes really well with techno. That kind of scene, the way that European style posters are, if you take the art and fuse them together, it works really well. I’m like, “How come no one has done this yet?” 
So you’re treating it more like art and not just a part of anime culture?
I view anime as its own respective art, and with art, there’s no rules, so I can just take this and this, and bang. At the end of the day, everybody wants to see new and cool things. People are always going to have their own subjective opinions, but as long as you have their attention, you’ve already won the battle. That’s the mentality that I carry, that everyone has their own opinions. 
Last question: what are your top 5 video games?
You know, I was trying to prepare for this interview – I didn’t even think this would come up.
[laughs] Come on, man.
I’m gonna put Super Smash Bros. Melee on there – I’ve been playing it for so long, it’s literally been bonded with my DNA. 
I don’t wanna say Ocarina of Time, because I think that it’s everyone’s favourite, but I mean, it’s still up there. It’s an all-time masterpiece, but I enjoyed Majora’s Mask a lot more. The concept of the world being blown up by the moon, in-game time, the moon crashes in like 3 days, and you keep going back in time, skipping whatever, I think it was so much fun, so yeah. 
I really like Fire Emblem: Three Houses. It’s very recent, but I have so many hours on it already, and I can’t stop. I haven’t felt this way about a game in a long time. It’s so replayable. Once you finish Ocarina of Time, you probably don’t touch it for a while. When you play FE, you’re like, okay, let’s do the next one. There’s three houses! Even after doing all three, it’s like, “Oh, I’m gonna try again, but I’m gonna make this character like this.”
I grew up playing a lot of Roller Coaster Tycoon, unfortunately, but it’s fun. It’s not a typical gamer thing, but I love it. 
I might put Final Fantasy VII on there, too – when Aerith died, I real-life teared up, like, “Dude, no way, you’re really gonna kill her off like that? You gotta save her!”… and then she dies. I’m pretty sure after that happened, I didn’t touch the game for a week. I was actually emotionally harmed. I’m really into RPGs – being able to emotionally attach yourself to characters, I think it’s a beautiful thing. 
Any last things you wanna say?
I want my brand comparable to Chrome Hearts, MISBHV or Rude [Vogue]; when they have their own aesthetic and that’s what they do, that’s what I want to build as well. The idea that I take a lot of inspiration from gaming, it really shows.
Maybe I’m hungover, so I can’t really find the words right now, but for anyone trying to do fashion, music, whatever, as saturated as the community seems at the moment, you just have to get your foot in the door and start. Yeah, there’s competition, but to be honest, with all the people here who have brands, I’m friends with all of the people who make them, and I have no judgement about if their clothes are wack or not. Some things I don’t agree with, but everyone’s on the same hustle.
OVERSOUL’s ISEKAI collection is available now online at oversoul.online. 
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jeremystrele ¡ 4 years ago
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A Stylist’s Bookmark-Worthy Guide To Byron Bay + The Northern Rivers Region
A Stylist’s Bookmark-Worthy Guide To Byron Bay + The Northern Rivers Region
Travel
Jono Fleming
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Photo – Jono Fleming.
I travelled to Byron Bay with some friends on a road trip when I was in my early 20s. We stayed at a youth hostel somewhere, hit up Cheeky Monkeys for some shots, and drove around taking photos with every large object we could find (the big prawn in Ballina, for example).
Cut to over a decade later, and a trip to Byron Bay and the Northern Rivers region is a little different. While the landmarks and big Australian icons are still there, there has been an influx of amazing creatives and foodies that have set up shop in the area, as well as social media stars sharing every corner of town. But don’t be put off by its ‘sceney’ status, there are a still lots of places to escape to if you want to unwind.
One of my favourite things about the area is that it’s somewhere you can visit any time of the year. Whether it’s peak summer season or the middle of winter, there is plenty to do and see. The aforementioned creative scene is experiencing huge growth, with new design stores, fashion, accommodation and restaurants opening with every visit. In a year when travel was scarce, Byron has offered a plethora of new experiences and a change of pace to the usual working from home grind.
While the sleepier, more casual Byron Bay of the past has evolved, the town and surrounding area still holds many secrets. You can still explore some of the most incredible nature walks, find small cafes hidden away in country towns and take time out on spectacular drives to see where the rainforest meets the sea.
I go to Byron to get inspired, to take pause and connect with other designers. By no means am I a local, but one of the best things about Byron Bay, is that when you get there, you’re on holiday… but you still feel at home. And on the way out of town, as the sun rises and we brace for an 8 hour drive back to Sydney, I still go past the big prawn at Ballina every time, because it makes me smile and reminds me that I’ve been doing this trip for a while, and it gets better with every visit.
Here are a few of my favourite spots!
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Jono and his partner Ryan at The Top Shop – a hilltop cafe famous for its surfy burgers! Photo – Jono Fleming.
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Whites Beach is a secluded surf spot surrounded by picturesque bushland. Photo – Jono Fleming.
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The Eltham Pub was established in 1902 and sits on the outskirts of the hinterland! Photo – Jono Fleming.
Top Shop
Formerly a corner store and milk bar, Top Shop was converted to a cafe by in 2008 and now serves its famous burgers to surfers and tourists alike. The old weatherboard is a Byron institution, and an essential bridge between the old and new community.
Eltham pub
Established in 1902, the Eltham Pub is a locals watering hole that has recently undergone a bit of a revamp. About 30 minutes out of Byron Bay, nestled amongst the hinterland, the Eltham boasts an impressive menu and classic selection of drinks. A beautiful drive through winding hills leads you to this little oasis of a spot, with a laid back vibe and lots of personality. This has quickly become a new favourite and is worth the drive.
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La Casita is a low-key Mexican cantina by the same owners as Fleet. Photo – Jono Fleming.
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Glorious waves rolling in to the shore. Photo – Jono Fleming.
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Spanner crab scramble at Three Blue Ducks. Photo – Jono Fleming.
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The Farm at Byron Bay: the setting for Three Blue Ducks. Photo – Jono Fleming.
La Casita
For those who didn’t plan a head and get a booking at Fleet in Brunswick Heads, never fear, down the road is La Casita, a Mexican cantina from the same team. Set in a large undercover outdoor courtyard, this restaurant mixes authentic Mexican flavours with a modern dining experience. The tasting menu is extremely good value and nothing kicks the night off better than starting with a Tommy’s margarita.
Three Blue Ducks at The Farm
We’re starting with a classic, and it’s a familiar one but it’s worth the hype. Three Blue Ducks at The Farm is a great way to start off your trip with it’s stunning grounds and impeccable food. The breakfast menu is a fresh mix of classics and some unexpected treats such as the filipino sausage with fried eggs and sambal.
My go-to is the spanner crab scramble, because nothing says ‘holiday’ like having crab for breakfast. And chuck a Bloody Mary in there for good measure. Don’t worry if there’s a bit of a queue; Three Blue Ducks is set on an 80-acre working farm so there’s plenty to see and pass the time, from the fluffy cows and animals to the macadamia grove.
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The impressive new Tigmi Trading HQ and showroom. Photo – Alicia Taylor.
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Inside Tigmi Trading’s new HQ. Photo – Alicia Taylor.
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Formerly a 1990s warehouse, the store and showroom has undergone an extensive reno – complete with sculptures by denHolm! Photo – Jono Fleming.
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Nikau Store is a ceramics mecca! Photo – Jono Fleming.
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All the handmade wares on display at Nikau Store .Photo – Jono Fleming.
Tigmi Trading
Driving through the industrial area just outside of Byron centre can be a bit of a sensory overload. With new shops popping up all the time, there’s so much to see and do but standing out among them is the Tigmi Trading flagship store, a plaster rendered beacon. One of the coolest brands in the homewares industry, Tigmi’s new showroom is filled with beautiful furniture, rugs and homewares, sourced from all around the world. Entering will whisk you away on holidays, while you’re on holidays.
(See TDF’s feature on the new Tigmi Trading HQ here!)
Nikau Store
Run by the always smiling Nicky and Nicole, Nikau Store is a little haven packed with ceramics and plants. Filled with one of a kind pieces by local makers and imported goods you don’t seeing in every shop in the city, Nikau is bright, unique and almost impossible to leave without purchasing a little piece to take home. You never know what you’re going to find in this shop, but there’s something for everyone!
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Sunseeker Motel is the newest, hottest, hippest accommodation in town! Photo – Jacqui Turk for The Design Files.
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A mix of local designers and vintage finds constitute the entire 70s-inspired decorative theme. Photo – Jacqui Turk for The Design Files.
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Crazy paving and Fearon Borthers furniture at Sunseeker Motel. Photo – Jacqui Turk for The Design Files.
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The previously decrepit roadside motel has been given a new contemporary life, while still remaining faithful to its original character. Photo – Jacqui Turk for The Design Files.
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The motel interiors are a showcase for budding Australian design talent! Photo – Jacqui Turk for The Design Files.
Sunseeker Motel
The new kid on the block, and while I haven’t stayed there (yet!), Sunseeker is next on my list when I come to town. Similar to The Bower (another hot local sleeping spot!), this is a renovated motel but with a wildly different design. Filled with retro charm, an eclectic mix of furniture and decor, this is a great example of the new aesthetic that’s sweeping Byron Bay. For those looking for more than the classic beachy white on white, this new accomm is filled with colour, pattern and texture. See you there next time!
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Comma day spa is quintessentially Byron: low-key, impeccably designed, and relaxing! Photo – Lisa Sorgini.
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Left: The interiors of Comma are instantly relaxing. Photo – Lisa Sorgini. Right: The beach is incredible, no matter what time of day you’re there. Photo – Eve Wilson for The Design Files.
Comma
If the local wildlife is a bit too much, take a load off and book yourself in for a massage at Comma. Hidden away in the industrial area, this place is exactly the ‘treat yourself’ experience you deserve on a break. With a beautifully minimal interior, some beautiful fragrances and a large offering of treatments, you will leave more zen and  relaxed than ever.
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Killen Falls. Photo – Jono Fleming.
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Minyon Falls rainforest walk on the edge of Whian Whian State Conservation Area. Photo – Jono Fleming.
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Jono himself on the Minyon Falls rainforest walk! Photo – Jono Fleming.
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Scouts Falls are closer to Coff’s Harbor than Byron, but are on the way if you are driving to and from Sydney. Photo – Jono Fleming.
Killen Falls
If you’re looking for a very fun nature experience then jump into the cooling waters of Killen Falls. A short drive out of town, follow the marked path to the lookout and falls and be at one with nature, paddling under the booming water. This recommendation does come with some caveats though. Remember to be careful about leaving the area the same as you found it, and be wary of all sorts of critters you might find living there.
Also pictured are Minyon Falls, accessible via a rainforest walk in-land from Bangalow; and Scout’s Falls, which I visited on the drive back home to Sydney!
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The bubbly, ever-enthusiastic Jono Fleming! Photo – Jono Fleming.
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Walking down the boardwalk at The Pass, Byron. Photo – Jono Fleming.
More Of Jono’s Fave Spots
EAT
Light Years, Oma, Orgasmic Food, Keith
SHOP
Toko Toko, Marz Design, Newrybar Merchants, Pampa, Our Corner Store
STAY
Kia Ora Byron Bay, Hobo Homestead, Cactus Rose Villa, The Perch
DO
Whites Beach and Cape Byron Distillery
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suzanneshannon ¡ 5 years ago
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Thank You (2019 Edition)
One of our yearly traditions here is to thank all y'all CSS-Tricks readers at the passing of a new year. It means a lot to me that people come here and read the words I write, and the words of all our staff and guest authors that contribute here as well.
Thank you!
Plus, we dig into the numbers this time of year. I've always tried to be open about the analytics on this site. Looking at them year after year always serves up a good reminder: niche blogging is a slow game. There's no hockey-stick growth around here. Never has been, never will be. The trick is to build slowly over time, taking care of the site, investing in it, working hard, and with some luck, numbers trend upward. This year, overall traffic didn't even do that. Sometimes you gotta fight for what you've got! Growth came in other areas though. Let's take a gander.
It was January 1st, 2019 that the current design of this site (v17) debuted, so this entire year overlaps perfectly with that. I'll certainly be tempted to release major iterations with that same timing in the future for comparison sake.
Overall numbers
Google Analytics is showing me 90.3 million pageviews, which is a bit of a decline from 2018 at over 91 million. A 1% decline. Not a big problem, but of course I'd way rather see a 1% increase instead. We'll take that as a kick in the butt to produce a stronger year of content to hopefully more than win it back.
Looks like we published 726 articles over the year, which includes link posts and sponsored links. A good leap from 636 last year and 595 the year before that. Clearly quantity isn't the trick to traffic for us.
I don't know that we'll slow down necessarily. I like the fact that we're publishing multiple times a day with noteworthy links because I like to think of us as a timely industry publication that you can read like a daily or weekly newspaper in addition to being an evergreen reference. I don't think we'll invest in increasing volume, though. Quality moves the needle far more than quantity for this gang.
There is a bunch of numbers I just don't feel like looking at this year. We've traditionally done stuff like what countries people are from, what browsers they use (Chrome-dominant), mobile usage (weirdly low), and things like that. This year, I just don't care. This is a website. It's for everyone in the world that cares to read it, in whatever country they are in and whatever browser they want to. We still track those numbers (because Google Analytics automatically does), so we can visit them again in the future and look historically if it gets interesting again. Taking a quick peak, however, it's not much different than any other year.
Performance numbers are always fascinating. Google Analytics tells me the average page load time is 5.32s. On my fast home internet (even faster at the office), the homepage loads for me in 970ms, but it's more like 30 seconds when throttled to "Slow 3G." "Fast 3G" is 8 seconds. Sorta makes sense that most visitors are on faster-than-3G connections since the traffic is largely skewed toward desktop. No cache, we're talking 54 requests (including ads) and 770KB (fits on a floppy). It's good enough that I'm not itching to dig into a performance sprint.
Top posts of the year
You'd think we would do a section like this ever year, but because of our URL structure, I haven't had easy access to figure this out. Fortunately, in March 2019, Jacob Worsøe helped us add some Custom Dimensions to our Google Analytics so we can track things like author and year with each pageview.
That means we can find things, like the most popular articles written in 2019, rather than just the most popular articles looked at in 2019 — regardless of when they were was written. Here's a graph Jacob sent:
Here's that list in text:
The Great Divide
Change Color of SVG on Hover
New ES2018 Features Every JavaScript Developer Should Know
An Introduction to Web Components
Where Do You Learn HTML & CSS in 2019?
The Many Ways to Change an SVG Fill on Hover (and When to Use Them)
Look Ma, No Media Queries! Responsive Layouts Using CSS Grid
How to Section Your HTML
Prevent Page Scrolling When a Modal is Open
CSS Animation Libraries
8.25% of traffic came from articles written this year. If you look at where these articles fall on the list of all URLs in 2019 (not just those published in 2019), the top article starts at #75! Hard to compete with older articles that have had time to gather SEO steam. This kind of thing makes me want to get re-focused on referential content even more.
Interesting that our top article was editorial, but everything else is referential. I like a little editorial here and there, but clearly our bread and butter is how-to technical stuff.
Search
There are two aspects of search that are interesting to me:
What do people search for right here on the site itself?
What search terms do people use on Google to find this site?
On-site search is handled by Jetpack's Elasticsearch feature, which I'm still quite liking (they are a sponsor, but it's very true). This also means we can track its usage pretty easily using the analytics on my WordPress.com dashboard. I also installed a Search Meter plugin to track search form entries. I can look at Google searches through the SiteKit plugin, which pulls from Google Search Console.
Here are all three, with duplicates removed.
Jetpack Search Data Search Meter Search Data Google Search Data 1 amazon (?!) flexbox flexbox 2 flexbox grid css grid 3 css tricks flex css tricks 4 flexbox guide animation css important 5 css grid svg css triangle 6 css flex position mailto link 7 grid guide css grid vertical align css 8 css important css css comment 9 the great divide border css shapes 10 css shapes background css background image opacity
There is a bit of a fat head of traffic here with our top 10 pages doing about 10% of traffic, which syncs up with those big searches for stuff like flexbox and grid and people landing on our great guides. If you look at our top 100 pages, that goes out to about 38% of traffic, and articles past that are about 0.1% of traffic and go down from there. So I'd say our long tail is our most valuable asset. That mass of articles, videos, snippets, threads, etc. that make up 62% of all traffic.
Social media
It's always this time of year I realize how little social media does for our traffic and feel stupid for spending so much time on it. We pretty much only do Twitter and it accounts for 1% of the traffic to this site. We still have a Facebook page but it's largely neglected except for auto-posting our own article links to it. I find value in Twitter, through listening in on industry conversations and having fun, but I'm going to make a concerted effort to spend less time and energy on our outgoing social media work. If something is worth tweeting for us, it should be worth blogging; and if we blog it, it can be auto-tweeted.
But by way of numbers, we went from 380k followers on @css to 430k. Solid growth there, but the rate of growth is the same every year, to the point it's weirdly consistent.
I also picked up an Instagram account this year. Haven't done much there, but I still like it. For us, I think each post on Instagram can represent this little opportunity to clearly explain an idea, which could ultimately turn into a nice referential book or the like someday. A paultry 1,389 followers there.
Newsletter
I quite like our newsletter. It's this unique piece of writing that goes out each week and gives us a chance to say what we wanna say. It's often a conglomeration of things we've posted to the site, so it's an opportunity to stay caught up with the site, but even those internal links are posted with new commentary. Plus, we link out to other things that we may not mention on the site. And best of all, it typically has some fresh editorial that's unique to the newsletter. The bulk of it is done by Robin, but we all chip in.
All that to say: I think it's got a lot of potential and we're definitely going to keep at it.
We had the biggest leap in subscribership ever this year, starting the year at 40k subscribers and ending at 65k. That's 2.5× the biggest leap in year-over-year subscribers so far. I'd like to think that it's because it's a good newsletter, but also because it's integrated into the site much better this year than it ever has been.
Comments
Oh, bittersweet comments. The bad news is that I feel like they get a little worse every year. There is more spam. People get a little nastier. I'm always teetering on the edge of just shutting them off. But then someone posts something really nice or really helpful and I'm reminded that we're a community of developers and I love them again.
4,710 approved comments. Up quite a bit from 3,788 last year, but still down from 5,040 in 2017. Note that these are approved comments, and it's notable that this entire year we've been on a system of hand-approving all comments before they go out. Last year, I estimated about half of comments make it through that, and this year I'd estimate it at more like 30-40%. So, the straight-up number of comments isn't particularly interesting as it's subject to our attitude on approval. Next year, I plan to have us be more strict than we've ever been on only approving very high-quality comments.
I'm still waiting for WordPress to swoon me with a recommitment to making commenting good again. ;)
Forums
There were a couple of weeks just in December where I literally shut down the forums. They've been teetering on end-of-life for years. The problem is that I don't have time to tend to them myself, nor do I think it's worth paying someone to do so, at least not now. Brass tacks, they don't have any business value and I don't extract enough other value out of them to rationalize spending time on them.
If they just sat there and were happy little forums, I'd just leave them alone, but the problem is spam. It was mostly spam toward the end, which is incredibly tedious to clean up and requires extra human work.
I've kicked them back on for now because I was informed about a spam-blocking plugin that apparently can do incredible work specifically for bbPress spam. Worth a shot!
Interestingly, over the year, the forums generated 7m pageviews, which is 7.6% of all traffic to the site. Sorta makes sense as they are the bulk of the site URLs and they are user-generated threads. Long tail.
Goal review
✅ Polish this new design. Mixed feelings. But I moved the site to a private GitHub repo half-way through the year, and there have been 195 commits since then, so obviously work is getting done. I'll be leaving this design up all of 2020 and I'd like to make a more concerted effort at polish.
✅ Improve newsletter publishing and display. Nailed this one. In March, we moved authoring right here on the site using the new Gutenberg editor in WordPress. That means it's easier to write while being much easier to display nicely on this site. Feels great.
☯️ Raise the bar on quality. I'm not marking it as a goal entirely met because I'm not sure we changed all that much. There was no obvious jump upward in quality, but I think we do pretty good in general and would like to see us continue to hold steady there.
❌ Better guides. We didn't do all that much with guides. Part of the problem is that it's a little confusing. For one thing, we have "guides" (e.g. our guide to flexbox) which is obviously useful and doing well. Then there are "Guide Collections" (e.g. our Custom Properties Guide) which are like hand-picked and hand-ordered selections of articles. I'm not entirely sure how useful those hand-curated guides are, especially considering we also have tag pages which are more sortable. The dudes with the biggest are the hand-written articles-on-steroids types, so that's worth the most investment.
New goals
100k on email list. That would be a jump of 35k which is more than we've ever done. Ambitious. Part of this is that I'm tempted to try some stuff like paid advertising to grow it, so I can get a taste for that world. Didn't Twitter have a special card where people could subscribe right from a Tweet? Stuff like that.
Two guides. The blog-post-on-steroids kind. The flexbox one does great for us, traffic-wise, but I also really enjoy this kind of creative output. I'll be really sad if we can't at least get two really good ones done this year.
Have an obvious focus on how-to referential technical content. This is related to the last goal, but goes for everyday publishing. I wouldn't be mad if every darn article we published started with "How To."
Get on Gutenberg. The new WordPress block editor. This is our most ambitious goal. Or at least I think it is. It's the most unknown because I literally don't know what issues we're going to face when turning it on for more than a decade's worth of content that's been authored in the classic editor. I don't think it's going to hurt anything. It's more a matter of making sure:
authoring posts has all the same functionality and conveniences as we have now,
editing old posts doesn't require any manual conversion work, and
it feels worth doing.
But I haven't even tried yet, so it's a don't-know-what-I-don't-know situation.
Again, thanks so much!
I was thinking about how stage musicians do that thing where they thank their fans almost unfailingly. Across any genre. Even if they say hardly anything into a microphone during the performance, they will at least thank people for coming, if not absolutely gush appreciation at the crowd. It's clichĂŠ, but it's not disingenuous. I can imagine it's genuinely touching to look out across a room of people that all choose to spend a slice of their lives listening to you do your thing.
I feel that way here. I can't see you as easily as looking out over a room, but I feel it in the comments you post, the emails you send, the tweets you tagged us in, and all that. You're spending some of your life with us and that makes me feel incredibly grateful. Cheers.
🍻
The post Thank You (2019 Edition) appeared first on CSS-Tricks.
Thank You (2019 Edition) published first on https://deskbysnafu.tumblr.com/
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maxslogic25 ¡ 8 years ago
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Our Top 10 Blogs of 2016 at a Glance
Author: Elaine Ip
Every time the new year comes around, I clean. That’s not to say I don’t clean on a regular basis throughout the year, but there’s something about getting a fresh start that makes you want to clean all the nooks and crannies that get ignored on your busiest days (which, let’s face it, is almost every day). Plus, I know future me will appreciate it when those busy days roll around again in the new year.
During my annual deep cleanings, I find tons of “buried treasure” hiding in plain sight, under piles of other stuff. It reminds me a lot of the great content I’ve seen and haven’t seen. With so much information out there, it can be hard to keep tabs on what to keep tabs on throughout the year.
At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience. However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish.
To make things easier, I’ve compiled a Cliff Notes version of our top performing blogs. Just like Cliff Notes, this is meant to be more of a guide than an in-depth overview, so be sure to click through to read the full blog if you’re interested!
Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you:
Measure the ROI of Digital Advertising Beyond Revenue Impact
Measure the ROI of Digital Advertising Beyond Revenue Impact
When it comes to measuring ROI, many of us think about the numbers that impact the bottom line—pipeline, opportunities, and revenue won. However, most sales don’t happen overnight and, as such, late-stage metrics take time to mature. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase.
For digital marketing especially, your buyers are perusing different channels to make informed decisions on whether they should purchase from you, let alone click on your ad. To understand their buyer’s journey and prove your ROI, it’s important to track early-stage metrics as well—brand impressions, impressions, website visitors, and downloads—to gauge the early impact of your campaigns and course-correct if needed. Read this blog from Mike Tomita, Director of Online Marketing at Marketo, to learn how to track important soft metrics for three popular digital ads: mobile video, native, and programmatic.
You’ve Got Mail: 5 Things Your Subject Lines Are Missing
You’ve Got Mail: 5 Things Your Subject Lines Are Missing
While it’s true that you shouldn’t judge a book by its cover, your subscribers are definitely judging your email from its subject line. Finding the perfect subject line to use in your email can seem downright impossible, but luckily, there’s a method to the madness. Mike Madden, Demand Generation Program Manager at Marketo, shares five tried-and-true tips on how to improve your subject lines and ultimately your open rates: front-load the important words, ask a question, use numbers, get personal, or use rhymes, alliteration, and puns. Why? You’ll need to read his blog to find out!
3 Strategies for Maximizing Email Deliverability
3 Strategies for Maximizing Email Deliverability
Did you know that worldwide, 21% of permission-based emails get sent to a spam folder or go missing? This means that for every five emails you send, one of them never even gets to your subscriber due to spam filtering and low engagement. What’s an email marketer to do against these unfavorable odds? Here’s another great blog from Mike Madden that explains how you can improve your email deliverability. His recommended tactics? Set low bounce thresholds to keep your lists fresh, don’t ever buy lists, and stagger your email sends based on engagement.
10 Ways to Engage Your Audience with Interactive Content
10 Ways to Engage Your Audience with Interactive Content
Content is king, but engagement is queen. To reach your audience, you need to provide them with educational, interesting, or entertaining content, which is affected by the format it’s in. Interactive content is a great way to engage your audience, presenting information in an easily digestible way. Katherine McAdoo, Senior Web Designer at Ion Interactive, shares 10 different ways that you can turn your content interactive. These formats include quizzes, rating systems, assessments, incentives, animations, visualizations, sneak peaks, tabs, charts, and carousels. Check out her blog to learn how you can transform your content into these interactive formats.
5 Lifelong Business Lessons I Learned from Nordstrom
5 Lifelong Business Lessons I Learned from Nordstrom
If you’ve ever shopped at Nordstrom before, you may have realized how it’s the epitome of world-class customer service. There’s even a book on this, titled The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the “Nordstrom” of Your Industry. So it’s no surprise that we have a lot to learn from the department store, especially when you consider that marketing is becoming more customer-centric.
In this blog, Alexandra Nation, Solutions Consultant at Marketo, reveals five important business lessons that she learned during her time working for the retailer. These values have stood the test of time and stick with her to this day:
Praise your employees and colleagues publicly and often
Focus on the customer and the money will follow
Balance great products with great people
Act like it’s your name on the door
Lead by example
How Brands Can Create Lasting Relationships on Social Media
How Brands Can Create Lasting Relationships on Social Media
Connecting with people on social media as a brand is no different than connecting with them as a friend, family member, or colleague. Okay, so maybe it’s a little different (you probably don’t want to see my cat memes every day), but the concept is the same. Marketers, just like people, should use social media to first and foremost build relationships. Marketo’s Social Media Manager, Lisa Marcyes shares four ways to create lasting relationships with your audience on social media: establish your voice; initiate, respond to, and contribute to conversations; share relevant content; and address both positive and negative feedback.
4 Reasons Why Marketing Automation Fails
4 Reasons Why Marketing Automation Fails
If the picture above seems all too familiar, you’ve probably experienced an epic fail at least once in your life. Was it a marketing automation fail? Marketing automation empowers marketers to connect with their potential and existing customers on a 1-to-1 basis—at scale. If that sounds too good to be true, consider that there are entire companies that exist solely to provide the most sophisticated marketing automation platform to support this (shameless plug). But even with the right tools, marketers still need to have a sound strategy in place. Jamie Lewis, Principal Solution Consultant at Marketo, reveals four common pitfalls he’s seen when it comes to marketing automation, which include not treating your audience as individuals, not using behaviors to target your audience, not designing your campaigns to meet business objectives, and not being on the right channels (i.e. the ones your buyers are on).
5 Ways to Boost B2B Sales Through LinkedIn Social Selling
5 Ways to Boost B2B Sales Through LinkedIn Social Selling
With more than 400 million members in over 200 countries and territories, LinkedIn is an effective way to reach an audience with a business mindset. However, this doesn’t only impact B2B social media marketing. LinkedIn is also a great channel for sales teams to drive revenue with.
Russell Banzon, Demand Generation Manager at Inkling, covers five ways that sales can use LinkedIn for social selling. These methods include connecting with prospects and engaging with their content, leveraging shared connections for a warm introduction, using their Sales Navigator tool to build lead lists for your target accounts, creating CRM contacts using a lead’s LinkedIn information, and measuring your success with their Social Selling Index. Interested in putting these strategies to work? Read Russell’s blog for the low-down.
7 Marketing Automation Predictions: A SiriusDecisions Roundup
>7 Marketing Automation Predictions: A SiriusDecisions Roundup
Our blog provides recaps for some of the biggest industry events to provide you with key takeaways from ones you couldn’t attend or to serve as a refresher for the ones you did. The annual SiriusDecisions Summit was no different, and one particular session that generated a lot of buzz was Marketing Automation: What the Future Holds.
Charm Bianchini, Senior Director of Marketing at Marketo, attended the summit and covered this session in detail, sharing SiriusDecisions’ seven predictions for the future of marketing automation. The common themes? An increased focus on the buyer’s journey, rising expectations for personalization, a shift to data-informed programs and predictive modeling, advanced analytics and attribution, and marketing automation as the foundation of an organization’s tech stack.
Get Scrappy: 7 Tips for Smarter Digital Marketing
Get Scrappy: 7 Tips for Smarter Digital Marketing
I think it’s safe to say that we could all use some tips on how to get things done with resource or budget constraints or, as Nick Westergaard puts it, “get scrappy.” As a strategist, speaker, author, and educator, Nick definitely knows how to do more with less and is well-suited to explain how to create a smarter digital marketing strategy.
In his blog, he answers the most common questions that were asked during his webinar, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Some of his insights? Starting with a strategy is an important first step for all marketers, but the longer the sales cycle, the longer we’re responsible for keeping buyers engaged throughout their customer journey, which is where scrappy marketing comes into play. At the very minimum, scrappy strategies need to answer the why, what, when, where, who, and how for each of your audiences. Additionally, look beyond other industries for inspiration and leverage one of your biggest assets: your people. For the rest of his answers, read his blog to learn how to establish your top digital marketing priorities, his best social media tips, and more.
That wraps up our top 10 blogs for 2016. I hope you enjoyed this list and dive deeper into each of the blogs above. Did we miss any of your favorites? Share them below!
  Our Top 10 Blogs of 2016 at a Glance was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com
The post Our Top 10 Blogs of 2016 at a Glance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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zacdhaenkeau ¡ 8 years ago
Text
Our Top 10 Blogs of 2016 at a Glance
Author: Elaine Ip
Every time the new year comes around, I clean. That’s not to say I don’t clean on a regular basis throughout the year, but there’s something about getting a fresh start that makes you want to clean all the nooks and crannies that get ignored on your busiest days (which, let’s face it, is almost every day). Plus, I know future me will appreciate it when those busy days roll around again in the new year.
During my annual deep cleanings, I find tons of “buried treasure” hiding in plain sight, under piles of other stuff. It reminds me a lot of the great content I’ve seen and haven’t seen. With so much information out there, it can be hard to keep tabs on what to keep tabs on throughout the year.
At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience. However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish.
To make things easier, I’ve compiled a Cliff Notes version of our top performing blogs. Just like Cliff Notes, this is meant to be more of a guide than an in-depth overview, so be sure to click through to read the full blog if you’re interested!
Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you:
Measure the ROI of Digital Advertising Beyond Revenue Impact
Measure the ROI of Digital Advertising Beyond Revenue Impact
When it comes to measuring ROI, many of us think about the numbers that impact the bottom line—pipeline, opportunities, and revenue won. However, most sales don’t happen overnight and, as such, late-stage metrics take time to mature. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase.
For digital marketing especially, your buyers are perusing different channels to make informed decisions on whether they should purchase from you, let alone click on your ad. To understand their buyer’s journey and prove your ROI, it’s important to track early-stage metrics as well—brand impressions, impressions, website visitors, and downloads—to gauge the early impact of your campaigns and course-correct if needed. Read this blog from Mike Tomita, Director of Online Marketing at Marketo, to learn how to track important soft metrics for three popular digital ads: mobile video, native, and programmatic.
You’ve Got Mail: 5 Things Your Subject Lines Are Missing
You’ve Got Mail: 5 Things Your Subject Lines Are Missing
While it’s true that you shouldn’t judge a book by its cover, your subscribers are definitely judging your email from its subject line. Finding the perfect subject line to use in your email can seem downright impossible, but luckily, there’s a method to the madness. Mike Madden, Demand Generation Program Manager at Marketo, shares five tried-and-true tips on how to improve your subject lines and ultimately your open rates: front-load the important words, ask a question, use numbers, get personal, or use rhymes, alliteration, and puns. Why? You’ll need to read his blog to find out!
3 Strategies for Maximizing Email Deliverability
3 Strategies for Maximizing Email Deliverability
Did you know that worldwide, 21% of permission-based emails get sent to a spam folder or go missing? This means that for every five emails you send, one of them never even gets to your subscriber due to spam filtering and low engagement. What’s an email marketer to do against these unfavorable odds? Here’s another great blog from Mike Madden that explains how you can improve your email deliverability. His recommended tactics? Set low bounce thresholds to keep your lists fresh, don’t ever buy lists, and stagger your email sends based on engagement.
10 Ways to Engage Your Audience with Interactive Content
10 Ways to Engage Your Audience with Interactive Content
Content is king, but engagement is queen. To reach your audience, you need to provide them with educational, interesting, or entertaining content, which is affected by the format it’s in. Interactive content is a great way to engage your audience, presenting information in an easily digestible way. Katherine McAdoo, Senior Web Designer at Ion Interactive, shares 10 different ways that you can turn your content interactive. These formats include quizzes, rating systems, assessments, incentives, animations, visualizations, sneak peaks, tabs, charts, and carousels. Check out her blog to learn how you can transform your content into these interactive formats.
5 Lifelong Business Lessons I Learned from Nordstrom
5 Lifelong Business Lessons I Learned from Nordstrom
If you’ve ever shopped at Nordstrom before, you may have realized how it’s the epitome of world-class customer service. There’s even a book on this, titled The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the “Nordstrom” of Your Industry. So it’s no surprise that we have a lot to learn from the department store, especially when you consider that marketing is becoming more customer-centric.
In this blog, Alexandra Nation, Solutions Consultant at Marketo, reveals five important business lessons that she learned during her time working for the retailer. These values have stood the test of time and stick with her to this day:
Praise your employees and colleagues publicly and often
Focus on the customer and the money will follow
Balance great products with great people
Act like it’s your name on the door
Lead by example
How Brands Can Create Lasting Relationships on Social Media
How Brands Can Create Lasting Relationships on Social Media
Connecting with people on social media as a brand is no different than connecting with them as a friend, family member, or colleague. Okay, so maybe it’s a little different (you probably don’t want to see my cat memes every day), but the concept is the same. Marketers, just like people, should use social media to first and foremost build relationships. Marketo’s Social Media Manager, Lisa Marcyes shares four ways to create lasting relationships with your audience on social media: establish your voice; initiate, respond to, and contribute to conversations; share relevant content; and address both positive and negative feedback.
4 Reasons Why Marketing Automation Fails
4 Reasons Why Marketing Automation Fails
If the picture above seems all too familiar, you’ve probably experienced an epic fail at least once in your life. Was it a marketing automation fail? Marketing automation empowers marketers to connect with their potential and existing customers on a 1-to-1 basis—at scale. If that sounds too good to be true, consider that there are entire companies that exist solely to provide the most sophisticated marketing automation platform to support this (shameless plug). But even with the right tools, marketers still need to have a sound strategy in place. Jamie Lewis, Principal Solution Consultant at Marketo, reveals four common pitfalls he’s seen when it comes to marketing automation, which include not treating your audience as individuals, not using behaviors to target your audience, not designing your campaigns to meet business objectives, and not being on the right channels (i.e. the ones your buyers are on).
5 Ways to Boost B2B Sales Through LinkedIn Social Selling
5 Ways to Boost B2B Sales Through LinkedIn Social Selling
With more than 400 million members in over 200 countries and territories, LinkedIn is an effective way to reach an audience with a business mindset. However, this doesn’t only impact B2B social media marketing. LinkedIn is also a great channel for sales teams to drive revenue with.
Russell Banzon, Demand Generation Manager at Inkling, covers five ways that sales can use LinkedIn for social selling. These methods include connecting with prospects and engaging with their content, leveraging shared connections for a warm introduction, using their Sales Navigator tool to build lead lists for your target accounts, creating CRM contacts using a lead’s LinkedIn information, and measuring your success with their Social Selling Index. Interested in putting these strategies to work? Read Russell’s blog for the low-down.
7 Marketing Automation Predictions: A SiriusDecisions Roundup
>7 Marketing Automation Predictions: A SiriusDecisions Roundup
Our blog provides recaps for some of the biggest industry events to provide you with key takeaways from ones you couldn’t attend or to serve as a refresher for the ones you did. The annual SiriusDecisions Summit was no different, and one particular session that generated a lot of buzz was Marketing Automation: What the Future Holds.
Charm Bianchini, Senior Director of Marketing at Marketo, attended the summit and covered this session in detail, sharing SiriusDecisions’ seven predictions for the future of marketing automation. The common themes? An increased focus on the buyer’s journey, rising expectations for personalization, a shift to data-informed programs and predictive modeling, advanced analytics and attribution, and marketing automation as the foundation of an organization’s tech stack.
Get Scrappy: 7 Tips for Smarter Digital Marketing
Get Scrappy: 7 Tips for Smarter Digital Marketing
I think it’s safe to say that we could all use some tips on how to get things done with resource or budget constraints or, as Nick Westergaard puts it, “get scrappy.” As a strategist, speaker, author, and educator, Nick definitely knows how to do more with less and is well-suited to explain how to create a smarter digital marketing strategy.
In his blog, he answers the most common questions that were asked during his webinar, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Some of his insights? Starting with a strategy is an important first step for all marketers, but the longer the sales cycle, the longer we’re responsible for keeping buyers engaged throughout their customer journey, which is where scrappy marketing comes into play. At the very minimum, scrappy strategies need to answer the why, what, when, where, who, and how for each of your audiences. Additionally, look beyond other industries for inspiration and leverage one of your biggest assets: your people. For the rest of his answers, read his blog to learn how to establish your top digital marketing priorities, his best social media tips, and more.
That wraps up our top 10 blogs for 2016. I hope you enjoyed this list and dive deeper into each of the blogs above. Did we miss any of your favorites? Share them below!
  Our Top 10 Blogs of 2016 at a Glance was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com
The post Our Top 10 Blogs of 2016 at a Glance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from RSSMix.com Mix ID 8217493 http://feedproxy.google.com/~r/modernb2bmarketing/~3/lQ-vlvapFyQ/our-top-10-blogs-of-2016-at-a-glance.html
0 notes
racheltgibsau ¡ 8 years ago
Text
Our Top 10 Blogs of 2016 at a Glance
Author: Elaine Ip
Every time the new year comes around, I clean. That’s not to say I don’t clean on a regular basis throughout the year, but there’s something about getting a fresh start that makes you want to clean all the nooks and crannies that get ignored on your busiest days (which, let’s face it, is almost every day). Plus, I know future me will appreciate it when those busy days roll around again in the new year.
During my annual deep cleanings, I find tons of “buried treasure” hiding in plain sight, under piles of other stuff. It reminds me a lot of the great content I’ve seen and haven’t seen. With so much information out there, it can be hard to keep tabs on what to keep tabs on throughout the year.
At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience. However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish.
To make things easier, I’ve compiled a Cliff Notes version of our top performing blogs. Just like Cliff Notes, this is meant to be more of a guide than an in-depth overview, so be sure to click through to read the full blog if you’re interested!
Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you:
Measure the ROI of Digital Advertising Beyond Revenue Impact
Measure the ROI of Digital Advertising Beyond Revenue Impact
When it comes to measuring ROI, many of us think about the numbers that impact the bottom line—pipeline, opportunities, and revenue won. However, most sales don’t happen overnight and, as such, late-stage metrics take time to mature. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase.
For digital marketing especially, your buyers are perusing different channels to make informed decisions on whether they should purchase from you, let alone click on your ad. To understand their buyer’s journey and prove your ROI, it’s important to track early-stage metrics as well—brand impressions, impressions, website visitors, and downloads—to gauge the early impact of your campaigns and course-correct if needed. Read this blog from Mike Tomita, Director of Online Marketing at Marketo, to learn how to track important soft metrics for three popular digital ads: mobile video, native, and programmatic.
You’ve Got Mail: 5 Things Your Subject Lines Are Missing
You’ve Got Mail: 5 Things Your Subject Lines Are Missing
While it’s true that you shouldn’t judge a book by its cover, your subscribers are definitely judging your email from its subject line. Finding the perfect subject line to use in your email can seem downright impossible, but luckily, there’s a method to the madness. Mike Madden, Demand Generation Program Manager at Marketo, shares five tried-and-true tips on how to improve your subject lines and ultimately your open rates: front-load the important words, ask a question, use numbers, get personal, or use rhymes, alliteration, and puns. Why? You’ll need to read his blog to find out!
3 Strategies for Maximizing Email Deliverability
3 Strategies for Maximizing Email Deliverability
Did you know that worldwide, 21% of permission-based emails get sent to a spam folder or go missing? This means that for every five emails you send, one of them never even gets to your subscriber due to spam filtering and low engagement. What’s an email marketer to do against these unfavorable odds? Here’s another great blog from Mike Madden that explains how you can improve your email deliverability. His recommended tactics? Set low bounce thresholds to keep your lists fresh, don’t ever buy lists, and stagger your email sends based on engagement.
10 Ways to Engage Your Audience with Interactive Content
10 Ways to Engage Your Audience with Interactive Content
Content is king, but engagement is queen. To reach your audience, you need to provide them with educational, interesting, or entertaining content, which is affected by the format it’s in. Interactive content is a great way to engage your audience, presenting information in an easily digestible way. Katherine McAdoo, Senior Web Designer at Ion Interactive, shares 10 different ways that you can turn your content interactive. These formats include quizzes, rating systems, assessments, incentives, animations, visualizations, sneak peaks, tabs, charts, and carousels. Check out her blog to learn how you can transform your content into these interactive formats.
5 Lifelong Business Lessons I Learned from Nordstrom
5 Lifelong Business Lessons I Learned from Nordstrom
If you’ve ever shopped at Nordstrom before, you may have realized how it’s the epitome of world-class customer service. There’s even a book on this, titled The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the “Nordstrom” of Your Industry. So it’s no surprise that we have a lot to learn from the department store, especially when you consider that marketing is becoming more customer-centric.
In this blog, Alexandra Nation, Solutions Consultant at Marketo, reveals five important business lessons that she learned during her time working for the retailer. These values have stood the test of time and stick with her to this day:
Praise your employees and colleagues publicly and often
Focus on the customer and the money will follow
Balance great products with great people
Act like it’s your name on the door
Lead by example
How Brands Can Create Lasting Relationships on Social Media
How Brands Can Create Lasting Relationships on Social Media
Connecting with people on social media as a brand is no different than connecting with them as a friend, family member, or colleague. Okay, so maybe it’s a little different (you probably don’t want to see my cat memes every day), but the concept is the same. Marketers, just like people, should use social media to first and foremost build relationships. Marketo’s Social Media Manager, Lisa Marcyes shares four ways to create lasting relationships with your audience on social media: establish your voice; initiate, respond to, and contribute to conversations; share relevant content; and address both positive and negative feedback.
4 Reasons Why Marketing Automation Fails
4 Reasons Why Marketing Automation Fails
If the picture above seems all too familiar, you’ve probably experienced an epic fail at least once in your life. Was it a marketing automation fail? Marketing automation empowers marketers to connect with their potential and existing customers on a 1-to-1 basis—at scale. If that sounds too good to be true, consider that there are entire companies that exist solely to provide the most sophisticated marketing automation platform to support this (shameless plug). But even with the right tools, marketers still need to have a sound strategy in place. Jamie Lewis, Principal Solution Consultant at Marketo, reveals four common pitfalls he’s seen when it comes to marketing automation, which include not treating your audience as individuals, not using behaviors to target your audience, not designing your campaigns to meet business objectives, and not being on the right channels (i.e. the ones your buyers are on).
5 Ways to Boost B2B Sales Through LinkedIn Social Selling
5 Ways to Boost B2B Sales Through LinkedIn Social Selling
With more than 400 million members in over 200 countries and territories, LinkedIn is an effective way to reach an audience with a business mindset. However, this doesn’t only impact B2B social media marketing. LinkedIn is also a great channel for sales teams to drive revenue with.
Russell Banzon, Demand Generation Manager at Inkling, covers five ways that sales can use LinkedIn for social selling. These methods include connecting with prospects and engaging with their content, leveraging shared connections for a warm introduction, using their Sales Navigator tool to build lead lists for your target accounts, creating CRM contacts using a lead’s LinkedIn information, and measuring your success with their Social Selling Index. Interested in putting these strategies to work? Read Russell’s blog for the low-down.
7 Marketing Automation Predictions: A SiriusDecisions Roundup
>7 Marketing Automation Predictions: A SiriusDecisions Roundup
Our blog provides recaps for some of the biggest industry events to provide you with key takeaways from ones you couldn’t attend or to serve as a refresher for the ones you did. The annual SiriusDecisions Summit was no different, and one particular session that generated a lot of buzz was Marketing Automation: What the Future Holds.
Charm Bianchini, Senior Director of Marketing at Marketo, attended the summit and covered this session in detail, sharing SiriusDecisions’ seven predictions for the future of marketing automation. The common themes? An increased focus on the buyer’s journey, rising expectations for personalization, a shift to data-informed programs and predictive modeling, advanced analytics and attribution, and marketing automation as the foundation of an organization’s tech stack.
Get Scrappy: 7 Tips for Smarter Digital Marketing
Get Scrappy: 7 Tips for Smarter Digital Marketing
I think it’s safe to say that we could all use some tips on how to get things done with resource or budget constraints or, as Nick Westergaard puts it, “get scrappy.” As a strategist, speaker, author, and educator, Nick definitely knows how to do more with less and is well-suited to explain how to create a smarter digital marketing strategy.
In his blog, he answers the most common questions that were asked during his webinar, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Some of his insights? Starting with a strategy is an important first step for all marketers, but the longer the sales cycle, the longer we’re responsible for keeping buyers engaged throughout their customer journey, which is where scrappy marketing comes into play. At the very minimum, scrappy strategies need to answer the why, what, when, where, who, and how for each of your audiences. Additionally, look beyond other industries for inspiration and leverage one of your biggest assets: your people. For the rest of his answers, read his blog to learn how to establish your top digital marketing priorities, his best social media tips, and more.
That wraps up our top 10 blogs for 2016. I hope you enjoyed this list and dive deeper into each of the blogs above. Did we miss any of your favorites? Share them below!
  Our Top 10 Blogs of 2016 at a Glance was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com
The post Our Top 10 Blogs of 2016 at a Glance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from RSSMix.com Mix ID 8217493 http://feedproxy.google.com/~r/modernb2bmarketing/~3/lQ-vlvapFyQ/our-top-10-blogs-of-2016-at-a-glance.html
0 notes
archiebwoollard ¡ 8 years ago
Text
Our Top 10 Blogs of 2016 at a Glance
Author: Elaine Ip
Every time the new year comes around, I clean. That’s not to say I don’t clean on a regular basis throughout the year, but there’s something about getting a fresh start that makes you want to clean all the nooks and crannies that get ignored on your busiest days (which, let’s face it, is almost every day). Plus, I know future me will appreciate it when those busy days roll around again in the new year.
During my annual deep cleanings, I find tons of “buried treasure” hiding in plain sight, under piles of other stuff. It reminds me a lot of the great content I’ve seen and haven’t seen. With so much information out there, it can be hard to keep tabs on what to keep tabs on throughout the year.
At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience. However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish.
To make things easier, I’ve compiled a Cliff Notes version of our top performing blogs. Just like Cliff Notes, this is meant to be more of a guide than an in-depth overview, so be sure to click through to read the full blog if you’re interested!
Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you:
Measure the ROI of Digital Advertising Beyond Revenue Impact
Measure the ROI of Digital Advertising Beyond Revenue Impact
When it comes to measuring ROI, many of us think about the numbers that impact the bottom line—pipeline, opportunities, and revenue won. However, most sales don’t happen overnight and, as such, late-stage metrics take time to mature. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase.
For digital marketing especially, your buyers are perusing different channels to make informed decisions on whether they should purchase from you, let alone click on your ad. To understand their buyer’s journey and prove your ROI, it’s important to track early-stage metrics as well—brand impressions, impressions, website visitors, and downloads—to gauge the early impact of your campaigns and course-correct if needed. Read this blog from Mike Tomita, Director of Online Marketing at Marketo, to learn how to track important soft metrics for three popular digital ads: mobile video, native, and programmatic.
You’ve Got Mail: 5 Things Your Subject Lines Are Missing
You’ve Got Mail: 5 Things Your Subject Lines Are Missing
While it’s true that you shouldn’t judge a book by its cover, your subscribers are definitely judging your email from its subject line. Finding the perfect subject line to use in your email can seem downright impossible, but luckily, there’s a method to the madness. Mike Madden, Demand Generation Program Manager at Marketo, shares five tried-and-true tips on how to improve your subject lines and ultimately your open rates: front-load the important words, ask a question, use numbers, get personal, or use rhymes, alliteration, and puns. Why? You’ll need to read his blog to find out!
3 Strategies for Maximizing Email Deliverability
3 Strategies for Maximizing Email Deliverability
Did you know that worldwide, 21% of permission-based emails get sent to a spam folder or go missing? This means that for every five emails you send, one of them never even gets to your subscriber due to spam filtering and low engagement. What’s an email marketer to do against these unfavorable odds? Here’s another great blog from Mike Madden that explains how you can improve your email deliverability. His recommended tactics? Set low bounce thresholds to keep your lists fresh, don’t ever buy lists, and stagger your email sends based on engagement.
10 Ways to Engage Your Audience with Interactive Content
10 Ways to Engage Your Audience with Interactive Content
Content is king, but engagement is queen. To reach your audience, you need to provide them with educational, interesting, or entertaining content, which is affected by the format it’s in. Interactive content is a great way to engage your audience, presenting information in an easily digestible way. Katherine McAdoo, Senior Web Designer at Ion Interactive, shares 10 different ways that you can turn your content interactive. These formats include quizzes, rating systems, assessments, incentives, animations, visualizations, sneak peaks, tabs, charts, and carousels. Check out her blog to learn how you can transform your content into these interactive formats.
5 Lifelong Business Lessons I Learned from Nordstrom
5 Lifelong Business Lessons I Learned from Nordstrom
If you’ve ever shopped at Nordstrom before, you may have realized how it’s the epitome of world-class customer service. There’s even a book on this, titled The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the “Nordstrom” of Your Industry. So it’s no surprise that we have a lot to learn from the department store, especially when you consider that marketing is becoming more customer-centric.
In this blog, Alexandra Nation, Solutions Consultant at Marketo, reveals five important business lessons that she learned during her time working for the retailer. These values have stood the test of time and stick with her to this day:
Praise your employees and colleagues publicly and often
Focus on the customer and the money will follow
Balance great products with great people
Act like it’s your name on the door
Lead by example
How Brands Can Create Lasting Relationships on Social Media
How Brands Can Create Lasting Relationships on Social Media
Connecting with people on social media as a brand is no different than connecting with them as a friend, family member, or colleague. Okay, so maybe it’s a little different (you probably don’t want to see my cat memes every day), but the concept is the same. Marketers, just like people, should use social media to first and foremost build relationships. Marketo’s Social Media Manager, Lisa Marcyes shares four ways to create lasting relationships with your audience on social media: establish your voice; initiate, respond to, and contribute to conversations; share relevant content; and address both positive and negative feedback.
4 Reasons Why Marketing Automation Fails
4 Reasons Why Marketing Automation Fails
If the picture above seems all too familiar, you’ve probably experienced an epic fail at least once in your life. Was it a marketing automation fail? Marketing automation empowers marketers to connect with their potential and existing customers on a 1-to-1 basis—at scale. If that sounds too good to be true, consider that there are entire companies that exist solely to provide the most sophisticated marketing automation platform to support this (shameless plug). But even with the right tools, marketers still need to have a sound strategy in place. Jamie Lewis, Principal Solution Consultant at Marketo, reveals four common pitfalls he’s seen when it comes to marketing automation, which include not treating your audience as individuals, not using behaviors to target your audience, not designing your campaigns to meet business objectives, and not being on the right channels (i.e. the ones your buyers are on).
5 Ways to Boost B2B Sales Through LinkedIn Social Selling
5 Ways to Boost B2B Sales Through LinkedIn Social Selling
With more than 400 million members in over 200 countries and territories, LinkedIn is an effective way to reach an audience with a business mindset. However, this doesn’t only impact B2B social media marketing. LinkedIn is also a great channel for sales teams to drive revenue with.
Russell Banzon, Demand Generation Manager at Inkling, covers five ways that sales can use LinkedIn for social selling. These methods include connecting with prospects and engaging with their content, leveraging shared connections for a warm introduction, using their Sales Navigator tool to build lead lists for your target accounts, creating CRM contacts using a lead’s LinkedIn information, and measuring your success with their Social Selling Index. Interested in putting these strategies to work? Read Russell’s blog for the low-down.
7 Marketing Automation Predictions: A SiriusDecisions Roundup
>7 Marketing Automation Predictions: A SiriusDecisions Roundup
Our blog provides recaps for some of the biggest industry events to provide you with key takeaways from ones you couldn’t attend or to serve as a refresher for the ones you did. The annual SiriusDecisions Summit was no different, and one particular session that generated a lot of buzz was Marketing Automation: What the Future Holds.
Charm Bianchini, Senior Director of Marketing at Marketo, attended the summit and covered this session in detail, sharing SiriusDecisions’ seven predictions for the future of marketing automation. The common themes? An increased focus on the buyer’s journey, rising expectations for personalization, a shift to data-informed programs and predictive modeling, advanced analytics and attribution, and marketing automation as the foundation of an organization’s tech stack.
Get Scrappy: 7 Tips for Smarter Digital Marketing
Get Scrappy: 7 Tips for Smarter Digital Marketing
I think it’s safe to say that we could all use some tips on how to get things done with resource or budget constraints or, as Nick Westergaard puts it, “get scrappy.” As a strategist, speaker, author, and educator, Nick definitely knows how to do more with less and is well-suited to explain how to create a smarter digital marketing strategy.
In his blog, he answers the most common questions that were asked during his webinar, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Some of his insights? Starting with a strategy is an important first step for all marketers, but the longer the sales cycle, the longer we’re responsible for keeping buyers engaged throughout their customer journey, which is where scrappy marketing comes into play. At the very minimum, scrappy strategies need to answer the why, what, when, where, who, and how for each of your audiences. Additionally, look beyond other industries for inspiration and leverage one of your biggest assets: your people. For the rest of his answers, read his blog to learn how to establish your top digital marketing priorities, his best social media tips, and more.
That wraps up our top 10 blogs for 2016. I hope you enjoyed this list and dive deeper into each of the blogs above. Did we miss any of your favorites? Share them below!
  Our Top 10 Blogs of 2016 at a Glance was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com
The post Our Top 10 Blogs of 2016 at a Glance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from RSSMix.com Mix ID 8217493 http://feedproxy.google.com/~r/modernb2bmarketing/~3/lQ-vlvapFyQ/our-top-10-blogs-of-2016-at-a-glance.html
0 notes
sualkmedeiors ¡ 8 years ago
Text
Our Top 10 Blogs of 2016 at a Glance
Author: Elaine Ip
Every time the new year comes around, I clean. That’s not to say I don’t clean on a regular basis throughout the year, but there’s something about getting a fresh start that makes you want to clean all the nooks and crannies that get ignored on your busiest days (which, let’s face it, is almost every day). Plus, I know future me will appreciate it when those busy days roll around again in the new year.
During my annual deep cleanings, I find tons of “buried treasure” hiding in plain sight, under piles of other stuff. It reminds me a lot of the great content I’ve seen and haven’t seen. With so much information out there, it can be hard to keep tabs on what to keep tabs on throughout the year.
At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience. However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish.
To make things easier, I’ve compiled a Cliff Notes version of our top performing blogs. Just like Cliff Notes, this is meant to be more of a guide than an in-depth overview, so be sure to click through to read the full blog if you’re interested!
Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you:
Measure the ROI of Digital Advertising Beyond Revenue Impact
Measure the ROI of Digital Advertising Beyond Revenue Impact
When it comes to measuring ROI, many of us think about the numbers that impact the bottom line—pipeline, opportunities, and revenue won. However, most sales don’t happen overnight and, as such, late-stage metrics take time to mature. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase.
For digital marketing especially, your buyers are perusing different channels to make informed decisions on whether they should purchase from you, let alone click on your ad. To understand their buyer’s journey and prove your ROI, it’s important to track early-stage metrics as well—brand impressions, impressions, website visitors, and downloads—to gauge the early impact of your campaigns and course-correct if needed. Read this blog from Mike Tomita, Director of Online Marketing at Marketo, to learn how to track important soft metrics for three popular digital ads: mobile video, native, and programmatic.
You’ve Got Mail: 5 Things Your Subject Lines Are Missing
You’ve Got Mail: 5 Things Your Subject Lines Are Missing
While it’s true that you shouldn’t judge a book by its cover, your subscribers are definitely judging your email from its subject line. Finding the perfect subject line to use in your email can seem downright impossible, but luckily, there’s a method to the madness. Mike Madden, Demand Generation Program Manager at Marketo, shares five tried-and-true tips on how to improve your subject lines and ultimately your open rates: front-load the important words, ask a question, use numbers, get personal, or use rhymes, alliteration, and puns. Why? You’ll need to read his blog to find out!
3 Strategies for Maximizing Email Deliverability
3 Strategies for Maximizing Email Deliverability
Did you know that worldwide, 21% of permission-based emails get sent to a spam folder or go missing? This means that for every five emails you send, one of them never even gets to your subscriber due to spam filtering and low engagement. What’s an email marketer to do against these unfavorable odds? Here’s another great blog from Mike Madden that explains how you can improve your email deliverability. His recommended tactics? Set low bounce thresholds to keep your lists fresh, don’t ever buy lists, and stagger your email sends based on engagement.
10 Ways to Engage Your Audience with Interactive Content
10 Ways to Engage Your Audience with Interactive Content
Content is king, but engagement is queen. To reach your audience, you need to provide them with educational, interesting, or entertaining content, which is affected by the format it’s in. Interactive content is a great way to engage your audience, presenting information in an easily digestible way. Katherine McAdoo, Senior Web Designer at Ion Interactive, shares 10 different ways that you can turn your content interactive. These formats include quizzes, rating systems, assessments, incentives, animations, visualizations, sneak peaks, tabs, charts, and carousels. Check out her blog to learn how you can transform your content into these interactive formats.
5 Lifelong Business Lessons I Learned from Nordstrom
5 Lifelong Business Lessons I Learned from Nordstrom
If you’ve ever shopped at Nordstrom before, you may have realized how it’s the epitome of world-class customer service. There’s even a book on this, titled The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the “Nordstrom” of Your Industry. So it’s no surprise that we have a lot to learn from the department store, especially when you consider that marketing is becoming more customer-centric.
In this blog, Alexandra Nation, Solutions Consultant at Marketo, reveals five important business lessons that she learned during her time working for the retailer. These values have stood the test of time and stick with her to this day:
Praise your employees and colleagues publicly and often
Focus on the customer and the money will follow
Balance great products with great people
Act like it’s your name on the door
Lead by example
How Brands Can Create Lasting Relationships on Social Media
How Brands Can Create Lasting Relationships on Social Media
Connecting with people on social media as a brand is no different than connecting with them as a friend, family member, or colleague. Okay, so maybe it’s a little different (you probably don’t want to see my cat memes every day), but the concept is the same. Marketers, just like people, should use social media to first and foremost build relationships. Marketo’s Social Media Manager, Lisa Marcyes shares four ways to create lasting relationships with your audience on social media: establish your voice; initiate, respond to, and contribute to conversations; share relevant content; and address both positive and negative feedback.
4 Reasons Why Marketing Automation Fails
4 Reasons Why Marketing Automation Fails
If the picture above seems all too familiar, you’ve probably experienced an epic fail at least once in your life. Was it a marketing automation fail? Marketing automation empowers marketers to connect with their potential and existing customers on a 1-to-1 basis—at scale. If that sounds too good to be true, consider that there are entire companies that exist solely to provide the most sophisticated marketing automation platform to support this (shameless plug). But even with the right tools, marketers still need to have a sound strategy in place. Jamie Lewis, Principal Solution Consultant at Marketo, reveals four common pitfalls he’s seen when it comes to marketing automation, which include not treating your audience as individuals, not using behaviors to target your audience, not designing your campaigns to meet business objectives, and not being on the right channels (i.e. the ones your buyers are on).
5 Ways to Boost B2B Sales Through LinkedIn Social Selling
5 Ways to Boost B2B Sales Through LinkedIn Social Selling
With more than 400 million members in over 200 countries and territories, LinkedIn is an effective way to reach an audience with a business mindset. However, this doesn’t only impact B2B social media marketing. LinkedIn is also a great channel for sales teams to drive revenue with.
Russell Banzon, Demand Generation Manager at Inkling, covers five ways that sales can use LinkedIn for social selling. These methods include connecting with prospects and engaging with their content, leveraging shared connections for a warm introduction, using their Sales Navigator tool to build lead lists for your target accounts, creating CRM contacts using a lead’s LinkedIn information, and measuring your success with their Social Selling Index. Interested in putting these strategies to work? Read Russell’s blog for the low-down.
7 Marketing Automation Predictions: A SiriusDecisions Roundup
>7 Marketing Automation Predictions: A SiriusDecisions Roundup
Our blog provides recaps for some of the biggest industry events to provide you with key takeaways from ones you couldn’t attend or to serve as a refresher for the ones you did. The annual SiriusDecisions Summit was no different, and one particular session that generated a lot of buzz was Marketing Automation: What the Future Holds.
Charm Bianchini, Senior Director of Marketing at Marketo, attended the summit and covered this session in detail, sharing SiriusDecisions’ seven predictions for the future of marketing automation. The common themes? An increased focus on the buyer’s journey, rising expectations for personalization, a shift to data-informed programs and predictive modeling, advanced analytics and attribution, and marketing automation as the foundation of an organization’s tech stack.
Get Scrappy: 7 Tips for Smarter Digital Marketing
Get Scrappy: 7 Tips for Smarter Digital Marketing
I think it’s safe to say that we could all use some tips on how to get things done with resource or budget constraints or, as Nick Westergaard puts it, “get scrappy.” As a strategist, speaker, author, and educator, Nick definitely knows how to do more with less and is well-suited to explain how to create a smarter digital marketing strategy.
In his blog, he answers the most common questions that were asked during his webinar, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Some of his insights? Starting with a strategy is an important first step for all marketers, but the longer the sales cycle, the longer we’re responsible for keeping buyers engaged throughout their customer journey, which is where scrappy marketing comes into play. At the very minimum, scrappy strategies need to answer the why, what, when, where, who, and how for each of your audiences. Additionally, look beyond other industries for inspiration and leverage one of your biggest assets: your people. For the rest of his answers, read his blog to learn how to establish your top digital marketing priorities, his best social media tips, and more.
That wraps up our top 10 blogs for 2016. I hope you enjoyed this list and dive deeper into each of the blogs above. Did we miss any of your favorites? Share them below!
  Our Top 10 Blogs of 2016 at a Glance was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com
The post Our Top 10 Blogs of 2016 at a Glance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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