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topicprinter · 5 years

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Reddit family,I've been on reddit since December 18, 2011 (had to check my personal account cake day). I've learned so much on this site and spend most of my time engaged with /r/mtb and /r/toyotatacoma.This post is intended to share our work with you so you can pull out what is helpful. It's not an academic paper so some things are probably vague. Please ask questions and make suggestions!At the request of the mods, I've taken out 99% of the links to our materials and partners we used/worked with. The rest of this message is word-for-word what I sent out to mentors, investors, and friends of the company yesterday as part of our weekly updates. Scroll to the bottom for images with data and charts.The message (with edits to be less promo):---------------------------------------We're in the 15th day of our Kickstarter campaign and are sitting a little over $82k - and we have officially surpassed the total funding of our last campaign! Tracking to this point in our last campaign, we are growing at a rate of 44%. Our plan for rest-of-campaign is to keep up cross-promotion and paid-ad activity to create steady daily pledges and to keep pressing PR, email list features, and Kickstarter-watch outlets for regular bumps. We are getting really solid organic pledges through Kickstarter, accounting for the majority of recent activity.This post is going to contain a lot of information. If you want to dive deep into how we're doing what we're doing, this'll be your day!OUR LAUNCH STRATEGY (or: how we pre-sold $27k in one day)Pre-launch content marketing:Several months ago, we identified our current audience as our most valuable asset: website customers (~400), kickstarter backers (~500), followers (~9k), and email list subscribers (~25k). Following this insight, we planned out a content-marketing strategy with the intention of taking someone from a distant follower into an eager customer, and a customer to a superfan.We started weekly lve video Q&A's on our Instagram, each with its own planned topic. We covered the people behind the brand, our values, our products, and more. These live episodes were then re-packaged into youtube videos, email list features, and social media posts to be shared with our audience. Nearly every social post and email mentioned the upcoming Kickstarter and leaking specs of the new pants. Our ambassadors helped a lot in building hype.We sent primer emails to our press and industry contacts letting them know we'd be launching soon. This included a press release, details, and images. Video and campaign pageOnline shopping is built upon trust, and nothing creates trust like a professional page and video.We teamed up with a local media company who is incredibly talented for our video - ensuring we'd come out with something high quality. We planned a four location shoot: rock climbing, commuter cycling/coffee shop, welding shop, and urban mountain bike. The idea being to showcase all the ways you could use our product.We then spent several weeks iterating and refining our campaign page. We walked through top-grossing campaigns and took cues to how they laid out the page, digital assets, and the language used. We made sure our campaign wasn't lacking any vital piece of information. Then we iterated like crazy going through it like a fine toothed comb cleaning things up, adding missing information, and correcting awkward assets/copy.The main things we took away were to use a GIF or bright image for a hero image at the top, get to the product features quickly, EXPLAIN why the features matter, most text needs to be on images, present lifestyle and detail images in groups to keep things interesting. Also we knew we needed: timeline, good FAQ, stretch goals, basicallly: what information might someone want to find. We took away that a page can be very, very long and still be effective and that our customers like details - so we went all in. We actually removed about 40% of content before launch.Early promotionEmail was our main tool at the start. I worked up seven segmented emails staggered from 9am-11am on launch day. In order of first to know: friends & family, insiders, brand ambassadors, previous backers, most-engaged email list, least-engaged email list. This allowed our most loyal fans to get the "Super Early Bird Pricing."After the emails went out, we announced loudly on our social accounts. We used our personal accounts and asked our friends and partners to share our posts. The important thing here is that we announce on Facebook, Instagram post, Instagram story, and Linkedin all at once. This "everywhere" effect is a good way to increase perception of importance.We wrote a press release, created a press kit with images and graphics, and sent out the announcement news to local and national press. We got some good syndication from this. We always get something. I like press releases!We had a great list of cross-promotion partners lined up from the start. These included other non-clothing brands in the outdoors space who we have developed relationships with as well as a couple sustainability and buy-it-for-life blogs.We exhibited at Outside Experience (put on by Outside Magazine) on our opening weekend. The early success of the campaign was a great proof-point to visitors who were receptive to our message of "Own less, live more" and "Less stuff, better stuff." This event was incredible. Plus, we collected 230 very, very warm emails.Campaign promotionWe teamed up with a Kickstarter marketing firm for live promotion. They are managing our ongoing paid-ad spend, national/international PR efforts, cross-promotions, and affiliate marketing - along with general campaign strategy. In the referrer data below, you'll see just how valuable their cross-promotion, affiliate network, and PR efforts are. We're continuing both owned and personal social media promotion, as well as email updates to our general and segmented email lists.We are currently sponsoring the an outdoor startup podcast (4 live episodes during the campaign), with ad spots at the beginning and end of the episodes. These get 5-10k downloads each and is a test project for us. Their audience has brought us dozens of customers, so we know it's highly relevant.Kickbooster is being utilized to drive affiliate links and virality. The main drivers of ongoing pledges, however, are press placements, cross-promotion, paid social ads, and organic Kickstarter.The spikes in pledges we are shooting for now come from "the grind." Consistent effort on press and partner outreach leads to consistent placements in front of new audiences. We scored another great email feature this morning (very niche and very good for us).We're continuing Livsn Live video Q&A's on Thursday nights at 8pm CST on Instagram Live. So you can visualize what I'm talking about, here is the campaign page. It's the one link we think should stay in, so you can see things in real time and also so you can make suggestions.The live campaignI promised data didn't I? OVERVIEWThe campaign as of 7/22 (all data as of 7/22)[image](https://imgur.com/pyw2TyD)Before we get too far along, I think we should acknowledge that only 1.7% of kickstarter campaigns surpass $75k. We're now in good company.[image](https://imgur.com/LBsI0kA)Here's a look at where we may end up. Kicktraq (where this chart comes from) is usually pretty optimistic. However, this is reasonable and probably a good prediction.[image](https://imgur.com/JAlrt8O)GEOGRAPHY AND DEMOGRAPHICSWorldwide traffic[image](https://imgur.com/8gP0hLj)Here is the country breakdown with traffic and revenue.[image](https://imgur.com/eoqGNtE)Where in the USA. [image](https://imgur.com/gwkcuIN)By the numbers. (The state of Virginia is basically a big server farm and distorts this data, unfortunately)[image](https://imgur.com/rjxdckj)Males 25-34.[image](https://imgur.com/09LAI69)TRAFFIC AND CONVERSION DATAWhere the traffic is coming from.[image](https://imgur.com/7ZUM6FX)Here is a breakdown of that "referral" traffic above. Our email list is at the top by revenue (emaile.fnd.to). 2bc.fnd.to is the marketing firm's cross promotion efforts. I'm especially happy to see the blue results - those are due to Kickstarter's own algorithm putting in front of their audience (major reason we use KS). Note: anything with an "e" before .fnd.to is our own activity. The "e" stands for exclusion and it's a list I made to keep us from paying our marketing firm for activity we drive.[image](https://imgur.com/gC9tkMe)This one shows referral activity ranked by traffic. Paide.fnd.to is our own social media ads (not run by Funded Today). The 51msa and 51dsa are marketing firm ads. Thisiswhyimbroke.com, elevator, and newatlas are marketing firm PR placements.[image](https://imgur.com/y2sjcZD)Most popular pre-sale packages.[image](https://imgur.com/UAAO5Ab)THIS CAMPAIGN VS. OUR LAST ONEThe following are going to be two-image groups, with our last campaign on top of our current one. This is so you can see the growth of this effort vs. last time. [image](https://imgur.com/KIJtf9e)[image](https://imgur.com/vsAEuwY)LINE CHART DAILY SALESShowing growth of 44% over where we were at day 12 in the first campaign.[image](https://imgur.com/BOVHQ1D)[image](https://imgur.com/FbpLYt4)BAR CHART DAILY SALES[image](https://imgur.com/7MZBzwb)[image](https://imgur.com/uqRmP1Y)Thank you for your time. I know how valuable it is.-Andrew

#/r/startups #reddit

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literaryloversfan · 6 years

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Cutting-edge Automobiles Associate With A Upkeep Program Counseled Via The Producer Cutting-edge Automobiles Associate With A Upkeep Program Counseled Via The Producer

"Cutting-edge Automobiles Associate With A Upkeep Program Counseled Via The Producer"

cutting-edge automobiles associate with a upkeep program counseled via the producer, but a few dealers can try to sell you their very own more expensive set up with further, usually unneeded services. in case you permit them to. Don’t.

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In March, rescript Chrysler cars have become the newest maker to increase its use of digitized proprietor's manuals included into a car's aboard flick device. The 2017 Chrysler Pacifica, that alternatives the most modern generation of FCA's Uconnect flick system, follows the lately invigorated avoid Charger related opposition and Chrysler 3 hundred through integration an electronic model of the guide into the aboard computer.

whilst you would love associate owner’s guide or provider manual on your automobile, the closing item you would really like to try to do is pay hours developing by means of elimination for the proper e book. You don’t were given to tell us; we have been walking associate motorized vehicle store in Boulder Colorado for many years. all through this text, we've tried to alter the method of locating each sorts of manuals in your automobile.

This manual breaks down into 3 sections. the number one can be a list of sources for locating your car’s proprietor’s manual. the second and 1/3 sections can display you the manner to searching for out a service manual for your car, whether or not that’s the mill guide or one written by way of a third birthday celebration. There square degree a confined variety of criminal free selections for carrier manuals, however they are doing exist. (be aware: We’re no longer approximately to link to any pirated copies of those manuals, although the ones square measure floating round.)

"Cutting-edge Automobiles Associate With A Upkeep Program Counseled Via The Producer"

added for 2009, the Volkswagen CC is satisfactorily vintage presently that we’re seeing its alternative in thought kind at motorized vehicle suggests. That show automotive marks a revival of the “4-door coupe” pretense that the prevailing selling just about abandoned once 2013, that is as soon as a third seatbelt turned into cost-brought to the rear bench and additionally the styling turned into amended to percentage some cues with the U.S.-constructed Passat. The automobiles have absolutely specific underpinnings, however, consequently the Passat call this car wore at its release has been dropped—it’s presently virtually the CC—and the VW marketeers tag it as “the mid-size sports sedan with unexpected smart seems”

It’s difficult to show malicious motive once it includes what your automotive wishes and what it doesn’t, quick of hidden cameras and microphones planted to your undercarriage. in reality endure in thoughts to observe what’s in the owner’s manual, no plenty of and definitely no much less. achieve this, and each your automobile and bank account should live in high-quality situation.

we've got created it easy that allows you to seek out a PDF Ebooks without any creating by means of elimination. And by means of getting access to our ebooks 8db290b6e1544acaffefb5f58daa9d83 or via storing it in your computer, you have got convenient solutions with Volvo 940 house owners manual . to induce began locating Volvo 940 owners guide , you're proper to are seeking out our net web pageonline that contains a complete assortment of manuals listed.

#vw car volvo user manual

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beingmad2017-blog · 8 years

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Net Advertising and marketing – Client Acquisition Hierarchy of Value

New Post has been published on https://beingmad.org/net-advertising-and-marketing-client-acquisition-hierarchy-of-value/

Net Advertising and marketing – Client Acquisition Hierarchy of Value

As top notch as it can appear, the Internet and the sector Enormous Internet carrier as we realize them nowadays are a great deal much less than two decades vintage. In truth, it’s miles now tough to anticipate an worldwide without the Internet. But, as lately as 1994 there had been handiest 500 pretty modest Net websites international. In much much less than 15 years, the arena Huge Net has grown to greater than three billion pages.

As microprocessors and software program applications turn out to be less expensive and extra effective, the Internet carrier get right of entry to may be to be had to a far broader goal market from a miles wider style of devices, and communication becomes even quicker and less complicated.

If you are not already worried about creating wealth at the Net, the time is NOW to jump into e-trade. The target marketplace is large and developing. And the generation is within the vicinity to construct a dynamic, energetic on lineonononline industrial organization this is able to attain across the world to draw prospects and customers.

E-change is short. It is easy. And it would not price a fortune to get started out.

Advertising The key to earnings is to assemble an internet carrier internet site or network of Internet websites that lure hundreds of focused traffic on the aspect of the improved click-for that reason and sales that include website traffic. And now, after a great deal much less than a long time of Net carrier development, smooth strategies for price-correctly constructing your presence have emerged.

This issue is known as Advertising and marketing. And its goal is to get as many fascinated humans to your website online as possible.

There are currently first-rate 3 methods that a prospective patron can arrive at your website onononline: 1) He can type key phrases right into a are seeking engine. 2) He can click on through to your internet site from a hyperlink on a few different Net page or… 3) He can kind to your URL.

There are proven on lineonononline Internet carrier Advertising and marketing and advertising strategies that will help you optimize those alternatives. But, a few are extra inexperienced and fee effective than others. Here’s a quick evaluation of the client acquisition techniques available to you, organized in a rate pyramid: cheapest price on line with new Customer obtained to most.

Customer Referral or Inform-a-Friend One of the most inexpensive and high-quality techniques you can acquire a cutting-edge customer is to have one in every of your contemporary Patron recommend your web pageonline to a pal or colleague. This will honestly rate you no longer something – besides the hard paintings it takes to construct a faithful following. That means you can want to provide incredible merchandise, brilliant customer support and appropriate Fee for money.

One smooth manner to facilitate referrals is to include an Inform-a-Buddy link on your Net on line. There are various low-Fee software program packages available to feature this feature on your Web page. They encompass:

o Omnistar Tell that’s to be had to both runs on your very own server for a $27 one-time rate or as a hosted answer for $7.90 five a month. O TAFPro, a downloadable software software to be had in the version for $ninety seven or the Superior era version for $197. O Viral Friend Generator available for a one-time fee of without a doubt $ninety-seven (everyday charge is $197). Once you very personal the software program you can apply it to multiple domains. (see viralfriendgenerator.Com)

Search engine optimization (Seo) While someone is searching out some thing your internet site gives, he sorts some search terms right right into a seek engine like Google. Obviously, you want your Net page to go back to the primary web page of searches. Otherwise, the searcher will likely in no manner arrive at your website on-line.

So as if you want to being inside the pinnacle 10 listings, your internet site wants to be optimized for the hunt engine spiders that move slowly the Internet and rank your pages for relevance to key search phrases. Meaning your Web web page probable wishes professional help to make sure your keywords are well determined on and coded, you have lots of hyperlinks to different pages (and that they paintings) and your content fabric suits your key phrases.

But there are topics you could do your self. First, observe the key phrases at the web sites of your competition. To try this, go to the Net. A display will open that displays the Internet site’s “meta” codes. You must see Name, content and key terms, all discovered with the useful resource of a list of phrases that describe the content material of the Web page.

the ones are the hunt phrases used by the serps like google and yahoo to pressure site visitors to the web site.

For help in deciding on key phrases which can be applicable for your services and phrases, humans are sincerely using in actual-existence searches, go to wordtracker.Com. you can discover how frequently the time period has been queried inside the very last 90 days at some stage in all serps along an estimate of the range of instances it’ll be queried within the subsequent day. WordTracker even ranks the words for effectiveness as key phrases. you will moreover get a list of the variety of Internet pages that proportion the quest term in your aim seek engine.

you can sign up in WordTracker for a 12 months, a month or an afternoon – However strive it first without fee!

Reciprocal links A back link marketing campaign can be powerful in using on line traffic for your on-line. It is reasonably easy to make reciprocal arrangements with web sites related to your Web web page to change links so you are indexed on their hyperlink page and they’ll be listed on yours. absolutely the websites you are interested in and ask them to alternate links. lots of inbound hyperlinks help with seeking engine rating further to attracting interested activities for your website online.

Classifieds you could select out from both loose or low-Cost independent labeled websites like craigslist.Com or the categorised sections of and. There are also product-unique categorised web sites for vehicles, housing, and pets.

Commonly designed for neighborhood advertising, you could need to put up classifieds on more than one websites for Substantial coverage. There are web sites so as to take care of this for you together with,

Running a blog and Editorial Mentions But, you need to care about blogs only in case your goal market uses them. In case you are within the technical, political, Advertising and marketing and advertising and marketing, Net Advertising and marketing, lifestyle and enjoyment fields,values, Running a blog and getting editorial mentions in blogs might be for you.

To find out a weblog to publish to or request a point out, which claims to rank some fifty-five million blogs via the frequency of use. Select only from the top 10% — there isn’t an lousy lot factor in participating on a weblog that isn’t always seen by means of manner of a massive audience of humans.

Social Networking Social networks – whether or no longer business or – encourage individuals to interact with others who percentage their pastimes. Social networking is like conventional networking only done online thru Internet web sites designed specifically for this motive.

Advertising and marketing and advertising thru social networking web sites are appealing to groups due to the fact it’s miles fast, clean and comparatively less expensive. there is fast turn-round time, and you could take a look at quickly and effortlessly. it is the fashionable craze to comb the Internet carrier and is regularly only while you are dealing with a greater younger audience.

Opt-in 1, moreover referred to as Co-Registration Over the years, it has been established that on-line advertising works excellent Whilst your clients already recognize and trust you. Consequently, it’s going to pay to be proactive in growing a massive list of prospects you could marketplace to the usage of a series of e-e mails. You build be given as authentic with being contacting your leads as many as five-7 instances to move them alongside within the buying cycle.

Early communications have to offer loose gives like how-to articles and white papers. As you continue to talk collectively along with your customers and they get to understand you and sense comfortable with you and your commercial enterprise, you may step them up from free gives to paid gives.

some different element to consider – whilst you your Client listing with links within the and that they click on via, it boosts your score in the search engines like google.

Therefore, it’s far important to construct a “house listing or “e-listing” of beyond and modern customers collectively with other involved human beings so you can promote to the ones possibilities thru Advertising. In fact, constructing this list is a critical issue of any Advertising plan.

Price Once you have got a list of certified customers and exciting activities, you can effortlessly marketplace to them on an everyday basis thru the practical use of no-Cost/low-price e-e mails. However, ensure you’re sending them what they may be awaiting to receive.

There are various approaches to accumulate addresses. Of route, you want to invite those who are journeying your internet site to sign up their names and address so that you can follow up with them and deliver them news, guideononline and unique complimentary content material.

Probably the fastest and maximum Fee effective manner to genesuper an ongoing flow of applicable new addresses is through a method referred to as Co-Registration. now not like other collecting strategies, Co-Registration may not take the months of regular work it may take to assemble a decent database.

you’ll get all leads you may cope with within a be counted of days – now not harvested addresses or “cold leads” However valid Determine-in leads which have replied on your offer.

Co-Registration takes place While a visitor to a internet site registers for statistics or a mag subscription after which is obtainable greater assets of associated data in a short ad that appears on the starting up Net Web web page’s “Thank you” web page.

There are 3 primary types of Co-Reg leads Decide-out, Determine-in, and double Pick-in.

A Select-out lead is the least and least appropriate because of the truth the Patron could not virtually Pick out to acquire additional statistics. they’ll accept a menu of classified ads with the boxes already checked. in the occasion that they don’t uncheck the containers, their information are shared with the Co-Reg Net web sites.

The Choose-in Consumer surely assessments the containers in an advert that attraction to them, making him a greater certified lead.

The double Pick out-in consumer checks the boxes and is then sent a affirmation to which he wishes to reply so one can be added to the listing. This produces a far more licensed lead. But it is also plenty greater high priced due to the extra steps required on the a part of the company – and the truth that many customers forget the system thru.

Try to Pick out Co-Reg partners that cater to the goal marketplace that you are trying to attract so the branding is constant. Prices can range from 20 cents to $five a lead at the Client element and $1 to $50 on the organization issue.

you can get started out out in Co-Registration with the aid of locating Internet web sites which are much like yours, contacting them and asking them to exchange Co-Registrations along with your definitely loose.

For software program software to make it less complicated to run a Co-Reg software your self, go to . In case you’re having the trouble locating partners, strive coregpartnerfinder.Com or a brand new directory internet site on lineonline regready.Com.

To make use of a Co-Reg software program, you should have an automobile-responder application in region to rapid touch your new leads with the unfastened content material material, charges, and different incentives. In case you fail to do that, anticipate response fees to fall significantly.

Pay on-line click on Placement (%) you may pay for are seeking engine placement through applications like Google AdWords in that you bid against your competition for key terms. This will be One of the most fee-powerful methods of Advertising and marketing on lineonline due to the fact your advertisements may be with out difficulty centered by way of keyword seek.

those textual content-great classified ads link visitors searching for question to an advertiser’s answer. They seem like classifieds and normally appear to the right of actual are seeking effects. You bid against your opposition to have your add seem Whilst someone searches for one in every of your pre-determined on keywords.

The Percentage ad conversion charge is straightforward to a point. And people classified ads are first-firstexcellent mechanisms for producing leads and making sales.

Associate or Partnering applications that is a web referral machine that gives a commission to the Supply of a lead. When a Purchaser clicks through on a hyperlink or closes a sale, the originating Net page receives a rate. The pleasant regarded of all Affiliate packages – one that you are probable familiar.

The first-rate manner to start an Associate utility is to recruit the friends yourself. Look for organizations that proportion a Patron base However offer complementary merchandise. The proprietors an invite to turn out to be an Partner stressing the benefits and low risks worried.

Newsletter Sponsorship You should purchase Marketing – both text classified ads, picture classified ads or each – in particularly centered on-line newsletters, providing you with get right of entry to centered the see mailing lists that might be not available another way.

If you would like to do this, locate newsletters that address issues related to your Net Web website’s area of interest. Then contact them for charges and specifications.

Net This involves shopping Advertising and marketing to promote your Internet on-line within the conventional media: radio, television, newspapers, magazines, and so on.

Banner advertising and marketing these are linkable on-line display advertisements and are possibly the maximum method of merchandising. Banner advertisements art work nicely for branding, frequently the usage of traffic for your on line after going for walks for a period of time.

The average click on thru charge (CTR) of a banner ad is slightly underneath 1% with most banner classified ads generating handiest one-0.33 to at least one half of as many clicks as Pay-on-line-click on on looking for advertising and marketing. This makes banner Advertising and marketing the most steeply-priced of all sorts of Client acquisition exceeding even the conventional media.

you could want top notch progressive to compete in the banner universe, so it will pay to lease a seasoned mainly In case you need rich media advertisements the use of Flash, video or sound. And you would Possibly want to assist along with your media buys to place the classified ads.

As you can see, there are a number of the low-charge tactics to start the use of traffic to your website: Patron referral and Inform-a-Pal buttons, Search engine optimization, reciprocal links, and Co-Registration. Begin your Marketing efforts with these strategies and steadily step up the hierarchy as your efforts produce site visitors and that on-line site visitors produces the results you are searching for. And hold in mind to constantly take a look at and incredible track your commercials for optimum consequences.

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worldwidedirectory-blog · 7 years

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Worldwide Newspapers List:

This is a list of the daily, Weekly and Monthly newspapers and magazines in the world by country/continent wise. The largest database of online newspapers from around the world. At present the site provides links to all newspapers in the world.

#top international newspapersnewspaper onlinenewspapers online for freeonline newspaper articlesworld newspapers front pageonline american ne

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topicprinter · 5 years

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Reddit family,I've been on reddit since December 18, 2011 (had to check my personal account cake day). I've learned so much on this sub and spend most of my time engaged with /r/mtb and /r/toyotatacoma, as well as our fledgling company subreddit, /r/livsndesigns. This post is intended to share our work with you so you can pull out what is helpful. I've only taken out last names to keep things semi-private. The rest of this message is word-for-word what I sent out to mentors, investors, and friends of the company yesterday as part of our weekly updates. Scroll to the bottom for images with data and charts.---------------------------------------We're in the 14th day of our Kickstarter campaign for V2 of our Flex Canvas Pants and are sitting a little over $82k - and we have officially surpassed the total funding of our last campaign! Tracking to this point in our last campaign, we are growing at a rate of 44%. Our plan for rest-of-campaign is to keep up cross-promotion and paid-ad activity to create steady daily pledges and to keep pressing PR, email list features, and Kickstarter-watch outlets for regular bumps. We are getting really solid organic pledges through Kickstarter, accounting for the majority of recent activity.This post is going to contain a lot of information. If you want to dive deep into how we're doing what we're doing, this'll be your day!Also, here is a link to an interview I really enjoyed doing: https://www.once.eco/blogs/interviews/interview-with-andrew-gibbs-dabney-livsnOUR LAUNCH STRATEGY (or: how we pre-sold $27k in one day)Pre-launch content marketing:Several months ago, we identified our current audience as our most valuable asset: website customers (~400), kickstarter backers (~500), followers (~9k), and email list subscribers (~25k). Following this insight, we planned out a content-marketing strategy with the intention of taking someone from a distant follower into an eager customer, and a customer to a superfan.We started weekly Livsn Live video Q&A's on our Instagram, each with its own planned topic. We covered the people behind the brand, our values, our products, and more. These "Livsn Live" episodes were then re-packaged into youtube videos, email list features, and social media posts to be shared with our audience. Nearly every social post and email mentioned the upcoming Kickstarter and leaking specs of the new pants. Our ambassadors helped a lot in building hype.We sent primer emails to our press and industry contacts letting them know we'd be launching soon. This included a press release, details, and images. Video and campaign pageOnline shopping is built upon trust, and nothing creates trust like a professional page and video.As always, we teamed up with the incredibly talented Blk Elk Media for our video - ensuring we'd way outpunch our competition.Chris and I then spent several weeks iterating and refining our campaign page. We walked through top-grossing campaigns and took cues to how they laid out the page, digital assets, and the language used. We made sure our campaign wasn't lacking any vital piece of information. Then we iterated like crazy going through it like a fine toothed comb cleaning things up, adding missing information, and correcting awkward assets/copy.Early promotionEmail was our main tool at the start. I worked up seven segmented emails staggered from 9am-11am on launch day. In order of first to know: friends & family, Livsn insiders, brand ambassadors, previous backers, most-engaged email list, least-engaged email list. This allowed our most loyal fans to get the "Super Early Bird Pricing."After the emails went out, we announced loudly on our social accounts. We used our personal accounts and asked our friends and partners to share our posts. The important thing here is that we announce on Facebook, Instagram post, Instagram story, and Linkedin all at once. This "everywhere" effect is a good way to increase perception of importance.We wrote a press release, created a press-kit, and sent out the announcement news to local and national press. We got some good syndication from this. We always get something. I like press releases!We had a great list of cross-promotion partners lined up from the start. Special thanks to Kammok, Allied Cycle Works, Our Good Brands, and Once by Wildark for helping us promote on day 1 through social media, interviews, and more.We exhibited at Outside Experience on our opening weekend. The early success of the campaign was a great proof-point to visitors who were receptive to our message of "Own less, live more" and "Less stuff, better stuff." This event was incredible. Plus, we collected 230 very, very warm emails.Campaign promotionWe teamed up with Funded Today for live promotion. They are managing our ongoing paid-ad spend, national/international PR efforts, cross-promotions, and affiliate marketing - along with general campaign strategy. In the referrer data below, you'll see just how valuable their cross-promotion, affiliate network, and PR efforts are. We're continuing both owned and personal social media promotion, as well as email updates to our general and segmented email lists.We are currently sponsoring the ReddyYeti podcast (4 live episodes during the campaign), with ad spots at the beginning and end of the episodes. These get 5-10k downloads each and is a test project for us. ReddyYeti's audience has brought us dozens of customers, so we know it's highly relevant.Kickbooster is being utilized to drive affiliate links and virality. The main drivers of ongoing pledges, however, are press placements, cross-promotion, paid social ads, and organic Kickstarter.The spikes in pledges we are shooting for now come from "the grind." Consistent effort on press and partner outreach leads to consistent placements in front of new audiences. We scored another great email feature this morning from Garage Grown Gear (very niche and very good for us).We're continuing Livsn Live video Q&A's on Thursday nights at 8pm CST on Instagram Live. See the live campaignI promised data didn't I? OVERVIEWThe campaign as of 7/22 (all data as of 7/22)[image](https://imgur.com/pyw2TyD)Before we get too far along, I think we should acknowledge that only 1.7% of kickstarter campaigns surpass $75k. We're now in good company ;).[image](https://imgur.com/LBsI0kA)Here's a look at where we may end up. Kicktraq (where this chart comes from) is usually pretty optimistic. However, this is reasonable and probably a good prediction.[image](https://imgur.com/JAlrt8O)GEOGRAPHY AND DEMOGRAPHICSWorldwide traffic[image](https://imgur.com/8gP0hLj)Here is the country breakdown with traffic and revenue.[image](https://imgur.com/eoqGNtE)Where in the USA. [image](https://imgur.com/gwkcuIN)By the numbers. (The state of Virginia is basically a big server farm and distorts this data, unfortunately)[image](https://imgur.com/rjxdckj)Males 25-34.[image](https://imgur.com/09LAI69)TRAFFIC AND CONVERSION DATAWhere the traffic is coming from.[image](https://imgur.com/7ZUM6FX)Here is a breakdown of that "referral" traffic above. Our email list is at the top by revenue (emaile.fnd.to). 2bc.fnd.to is Funded Today's cross promotion efforts. I'm especially happy to see the blue results - those are due to Kickstarter's own algorithm putting in front of their audience (major reason we use KS). Note: anything with an "e" before .fnd.to is our own activity. The "e" stands for exclusion and it's a list I made to keep us from paying our marketing firm for activity we drive.[image](https://imgur.com/gC9tkMe)This one shows referral activity ranked by traffic. Paide.fnd.to is our own social media ads (not run by Funded Today). The 51msa and 51dsa are Funded Today ads. Thisiswhyimbroke.com, elevator, and newatlas are Funded Today PR placements.[image](https://imgur.com/y2sjcZD)Most popular pre-sale packages.[image](https://imgur.com/UAAO5Ab)THIS CAMPAIGN VS. OUR LAST ONEThe following are going to be two-image groups, with our last campaign on top of our current one. This is so you can see the growth of this effort vs. last time. [image](https://imgur.com/KIJtf9e)[image](https://imgur.com/vsAEuwY)LINE CHART DAILY SALESShowing growth of 44% over where we were at day 12 in the first campaign.[image](https://imgur.com/BOVHQ1D)[image](https://imgur.com/FbpLYt4)BAR CHART DAILY SALES[image](https://imgur.com/7MZBzwb)[image](https://imgur.com/uqRmP1Y)Thank you for your time. I know how valuable it is.-Andrew

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