#or. multilingual/symbolic signage?

[macwell-sign]

Society Nameboard Design by Macwell Sign: Where Identity Meets Elegance

At Macwell Sign, we believe that the first impression of any residential or commercial building starts with its signage. Our Society Nameboard Design solutions blend aesthetic charm, durability, and practical functionality to create lasting impressions and seamless identification. Specializing in premium quality signage for housing societies, apartments, and building lobbies, we offer a diverse range of customizable nameboards tailored to suit every architectural style.

Society Nameboard Design

A well-crafted Society Nameboard is not just a sign — it’s the face of your community. At Macwell Sign, we design and manufacture elegant and weather-resistant society nameboards that elevate your society’s entrance. Available in a wide range of materials including acrylic, Acroplast, stainless steel, and glass, each board is customized with precise fonts, vibrant finishes, and your society’s logo or symbol, ensuring both visibility and prestige.

Society Nameplate Design

Complementing our nameboard offerings, our Society Nameplate Designs are ideal for internal signages such as floor directories, parking indicators, and common area markers. These plates reflect the same design language as your main nameboard, ensuring consistency and elegance throughout your property. Choose from a range of finishes — frosted glass, matte acrylic, brushed metal — and let us tailor every element to match your building’s identity.

Apartment Society Nameboard

Designed specifically for apartment complexes, our Apartment Society Nameboards are crafted to represent the unique character of high-rise living. We create nameboards that not only display the name of the society but also incorporate apartment blocks or tower names for easy wayfinding. These boards can be designed with illumination for nighttime visibility and include multilingual typography for multicultural residential areas.

Building Lobby Nameboard

The Building Lobby Nameboard serves as a welcoming identity marker and information center. At Macwell Sign, we design lobby boards that combine style and clarity — ideal for displaying resident names, flat numbers, or directional signage. Whether installed on a lobby wall, reception counter, or elevator area, these boards enhance the professional appearance of the building interior.

Flat Number Plate

No detail is too small when it comes to identity signage. Our Flat Number Plates are thoughtfully designed to match your society’s overall signage theme. Whether you choose minimalistic numeric plates or customized plates with resident names and floor numbers, our designs ensure clarity, quality, and durability.

Why Choose Macwell Sign?

Established Legacy Since 2001 With over two decades of experience, Macwell Sign has served countless societies, commercial complexes, and apartments across India.

Customization Expertise From design concept to final installation, every product is made to order, with options in size, material, color, and layout.

Premium Materials We use weatherproof, UV-resistant, and long-lasting materials that withstand environmental challenges without losing their charm.

In-House Designing Team Our dedicated designers work closely with clients to capture their vision and reflect it in every signage product.

Nationwide Delivery & Installation Support Based in Mumbai and catering pan-India, we ensure timely delivery and professional installation services.

Products Covered:

Society Nameboard Design

Society Nameplate Design

Apartment Society Nameboard

Building Lobby Nameboard

Flat Number Plate

Give your society the identity it deserves with Macwell Sign’s expertly crafted nameplates and boards. Let every visitor, resident, and guest be welcomed by signage that truly speaks of your community’s elegance and standards.

Contact us today to explore design options, get a free quote, or request a sample!

[isgroup]

Indoor Wayfinding Signage: Simplifying Navigation in Any Building 🏢🚶‍♀️

Navigating a large building can be a challenge, especially when you're in a space you’ve never visited before. Whether you're trying to find a specific office, restroom, or conference room, it can sometimes feel overwhelming to figure out where to go. That’s where indoor wayfinding signage comes to the rescue! 🛑✨

Indoor wayfinding signage plays a critical role in guiding people through large and complex indoor spaces, like corporate offices, hospitals, shopping malls, airports, or universities. With the right signage in place, the entire experience of navigating a building becomes more efficient, user-friendly, and stress-free. Let's explore how wayfinding signage can simplify navigation inside any building and create a seamless experience for your visitors or employees. 🏨

What Is Indoor Wayfinding Signage? 🧐

Indoor wayfinding signage refers to signs placed inside a building that help guide people to their destinations. These can include directory boards, floor plans, directional arrows, room labels, or even digital displays. The goal of this signage is simple – to make it easy for individuals to find their way through a space without confusion or frustration. Whether it's through traditional fingerposts or modern digital signage and wayfinding solutions, indoor wayfinding signage makes navigating large buildings much easier. 🚏

Key Features of Indoor Wayfinding Signage 🔑

1. Clear, Concise Directions 🗺️

Effective indoor wayfinding signage uses simple, easy-to-read symbols and text to provide direct and unambiguous directions. The design should be intuitive, with signs that are visible from a distance and placed at key decision points, such as hallways, intersections, or doorways. This ensures that people can quickly understand where to go next, whether they’re looking for the nearest restroom, conference room, or exit. 🏃‍♂️

2. Consistency Across the Building 🔄

One of the most important aspects of wayfinding signage is consistency. For users to effectively navigate a building, the signage must follow a uniform design style. This means using the same color schemes, fonts, and iconography throughout the space. Consistent indoor wayfinding signage helps visitors feel confident, knowing that the design language they see on one sign will be the same on others as they continue through the building. 🧭

3. Flexibility for Different Environments 🌍

Every building is unique, and indoor wayfinding signage must be adaptable to different environments. Whether it's a sleek modern office, a hospital with multiple departments, or a large retail mall, the signage should fit the needs of the space. For example, digital signage and wayfinding can offer flexibility, allowing building managers to update information in real-time. On the other hand, fingerposts may be used in areas where a more traditional approach is needed for clear direction. 🎨

4. Multilingual and Accessible Options 🌐♿

In large, diverse environments, it's essential to provide wayfinding signage that is accessible to everyone. For buildings with international visitors or employees, multilingual signage ensures that everyone can understand the directions. Additionally, accessible signage can include tactile elements, larger text, or audio cues to support individuals with visual or mobility impairments. Making your indoor wayfinding signage inclusive is key to creating a welcoming environment for all. 🧑‍🦯

Benefits of Effective Indoor Wayfinding Signage 🌟

1. Improved Visitor Experience 😃

Visitors to a building are likely unfamiliar with the layout, so clear and effective indoor wayfinding signage helps them feel more comfortable. When they know where they’re going, they’ll have a much more pleasant experience, which could result in more frequent visits or positive feedback. This is especially true for businesses like hospitals, airports, or shopping centers, where the experience of navigating is crucial to the overall visitor satisfaction. ✈️

2. Increased Efficiency and Productivity 🕒

For employees, having clear wayfinding signage in place means they can get to meetings, offices, or departments quickly and without stress. This saves valuable time and helps increase productivity. For instance, in a large office complex, employees won’t waste time searching for meeting rooms or bathrooms, making their day more efficient. 🏢

3. Enhanced Safety and Emergency Preparedness 🚨

In emergencies, clear indoor wayfinding signage can guide people to safety. Exit signs, emergency routes, and evacuation plans must be clearly marked to help people leave the building quickly and safely. Wayfinding signage can also include fire exits, first-aid locations, or shelter areas, ensuring that people know where to go in case of an emergency. 🧯

The Role of Digital Signage in Indoor Wayfinding 💻

While traditional fingerposts and static signs are still effective, digital signage and wayfinding have revolutionized the way people navigate buildings. Digital signage provides real-time information, dynamic updates, and interactive features that can significantly enhance the user experience. 🌐

For example, interactive digital displays can show detailed maps of the building, list specific locations (like restrooms or elevators), or offer directions to the nearest services. These displays can also be updated remotely, so if a meeting room is changed or a new event is scheduled, the signage can reflect this immediately. Plus, digital signage and wayfinding often come with features like touchscreens, providing an engaging and user-friendly way to navigate through a space. 📱

Combining Fingerposts with Digital Signage 🧭💻

The best way to create a comprehensive wayfinding system is by combining traditional fingerposts with modern digital signage and wayfinding. Fingerposts can be used in key outdoor areas, like parking lots or building entrances, to point people in the right direction. Meanwhile, digital signage can be placed indoors, offering interactive maps, real-time updates, and clear navigation assistance as visitors move through the building. Together, they create a seamless experience that blends the best of both worlds. 🚏🌍

Conclusion

Effective indoor wayfinding signage is an essential part of any building. Whether you’re guiding people through an office, hospital, or public space, having clear, consistent, and accessible signs makes a huge difference in the overall experience. By incorporating both traditional fingerposts and cutting-edge digital signage and wayfinding, you can create a navigation system that’s easy to follow, efficient, and inclusive for everyone. 🌟

Want to improve your building’s wayfinding signage? Start planning your indoor wayfinding signage system today and make navigation easier, safer, and more enjoyable for all! 🏢💡

[rajasthantravelplan]

Visit Kumbh With Rajasthan Travel Plan

The ongoing Mahakumbh festival in Prayagraj has become a remarkable celebration of faith, culture, and meticulous planning, drawing over 10 crore devotees and visitors as of January 23.

On Makar Sankranti (January 14), an astounding 3.5 crore devotees gathered to take a sacred dip at the Triveni Sangam, where the Ganga, Yamuna, and the mythical Saraswati rivers meet.

The festival is expected to attract a total of 45 crore devotees by its conclusion, making it one of the largest religious gatherings in the world.

Adding to the grandeur, a 21-member delegation from 10 countries—including Fiji, Finland, Guyana, Malaysia, Mauritius, Singapore, South Africa, Sri Lanka, Trinidad and Tobago, and the UAE—participated in the festivities on January 16, experiencing the profound spiritual and cultural heritage of the Maha Kumbh. The delegation was hosted at the luxurious Tent City in Arail, where state-of-the-art accommodations highlighted India’s hospitality.

This year’s Maha Kumbh stands out as a harmonious blend of ancient rituals and modern advancements. With a focus on sustainability and global cultural exchange, the festival has elevated its appeal while preserving its spiritual essence. The event features highlights such as the majestic 85-foot-tall “Tejas Pandal,” inspired by the HAL Tejas fighter jet, symbolizing India’s technological progress.

The Akharas, renowned for their spiritual and martial traditions, continue to be central to the Kumbh’s vibrancy. Complementing these traditions are exhibitions like “One District, One Product,” showcasing local craftsmanship, and Kalagram, a living museum of Indian arts, crafts, and cuisines.

Visitors have been mesmerized by drone shows depicting the legendary tales of “Prayag Mahatmyam” and “Samudra Manthan.” The festival also boasts cultural performances by iconic artists such as Shankar Mahadevan, Mohit Chauhan, and Kailash Kher, creating a spiritually uplifting atmosphere that will extend until February 24, 2025.

The Shahi Snans, the heart of Maha Kumbh, hold immense spiritual significance. Upcoming bathing dates include:

– January 29 (Mauni Amavasya): The second Shahi Snan marks a propitious day for spiritual purification, commemorating the sage Rishabh Dev’s vow of silence.

– February 3 (Basant Panchami): Celebrating the arrival of Goddess Saraswati and the onset of spring.

– February 12 (Maghi Purnima): Honoring Guru Brahaspati and divine descents.

– February 26 (Maha Shivratri): Marking the final holy bath and a day of reverence for Lord Shiva.

Unparalleled Infrastructure and Arrangements: The Uttar Pradesh government has undertaken massive preparations to ensure a seamless experience for devotees:

Security: Over 50,000 police personnel, 14,000 home guards, and 2,750 AI-enabled CCTV cameras ensure safety, supported by advanced disaster-response vehicles.

Transportation: Infrastructure upgrades include 14 new flyovers, 9 permanent ghats, and 12 kilometers of temporary ghats. A fleet of 120 electric buses, including double-deckers, has been introduced, and Indian Railways has launched special services, including a toll-free helpline and the Maha Kumbh Mela app.

Accommodation: Thousands of tents and shelters, from basic to super deluxe, have transformed Maha Kumbh Nagar into a temporary city.

Navigation: Around 800 multilingual signages and a dedicated app provide real-time updates on crowd density, directions, and facilities.

Health and Hygiene: Healthcare facilities include 6,000 beds, 43 hospitals, and thousands of sanitation workers maintaining cleanliness. Mobile food labs ensure safe meals across 25 sectors, while free meals serve over 20,000 people daily. Special arrangements, such as refilling 5,000 gas cylinders daily, cater to the needs of Akharas and Kalpvasis.

The Maha Kumbh 2025 has set a new benchmark for managing large-scale events, combining tradition with technology to welcome a global audience. With its record-breaking participation, enhanced infrastructure, and spiritual significance, the Maha Kumbh stands as a beacon of India’s cultural and organizational prowess, inspiring millions with its message of faith and unitya

[citybeautifulsigns]

Understanding Restroom Signs: A Guide to Symbolism and Functionality

Restroom signs are something we all encounter daily, yet they often go unnoticed or unremarked upon. These small symbols and directions serve as vital navigational tools, guiding people to the right restroom facilities with ease and comfort. But there’s much more to restroom signs than meets the eye—they can be quirky, informative, inclusive, and even a bit of art in their own right.

In this blog post, we’ll dive into the different types of restroom signs, their symbolism, and how they’ve evolved over time. Whether you’re a designer, business owner, or just someone who’s curious about the subtle details of everyday life, this post will offer an interesting look at something you might take for granted.

1. The Standard Restroom Signage: Symbols and Gender Norms

Traditionally, restroom signs have been binary, marked by a simple graphic: a circle for a woman and a triangle for a man. These symbols have become so ingrained in our culture that they are nearly universal in many parts of the world. The woman’s icon often features a figure in a dress, while the man’s icon may depict a figure in pants or a suit. These designs, though simple, have carried a heavy cultural weight, reinforcing gender norms and expectations.

While these traditional designs remain the norm in many places, they are increasingly being questioned as societies grow more inclusive and sensitive to gender identity issues.

2. Gender-Neutral Restroom Signs: A Step Toward Inclusivity

In response to evolving societal understanding of gender, gender-neutral restroom signs have become more common, especially in progressive regions. These signs typically feature a combination of the classic male and female icons or sometimes feature a completely different symbol—like a simple rectangle or an abstract human figure. The goal is to make restrooms accessible and welcoming for everyone, regardless of gender identity.

These signs can also be paired with additional language, such as “All Genders Welcome” or “Unisex Restroom,” to further communicate the message of inclusivity.

3. The Artistic Evolution: Creative and Fun Restroom Signs

Restroom signs aren’t always utilitarian—sometimes they can be playful or artistic. Many businesses, especially restaurants, cafes, and art galleries, use creative restroom signs to add personality and charm to their establishments. For instance, you may see playful icons like a mustached man for the men’s room or a high-heeled shoe for the women’s room. Some establishments may even use pop culture references, such as iconic movie characters or famous symbols, to add a fun twist.

These signs are particularly popular in places where the rest of the décor is quirky or where the goal is to make the experience more memorable. It can also reflect the values or personality of the business, signaling that they embrace creativity and individuality.

4. Multilingual Signs: A Global Perspective

In diverse, multi-lingual environments or international spaces like airports and hotels, restroom signs often incorporate multiple languages. The goal is to ensure clear understanding for all visitors, regardless of their native tongue. Simple pictograms, along with a few key phrases in different languages (e.g., "Men" / "Women" / "Dames" / "Herren"), are commonly used to minimize confusion and make the space more accessible for travelers.

This multilingual approach also reinforces inclusivity, as it accommodates a wider variety of cultures, making sure that everyone feels comfortable navigating shared spaces.

5. Digital Signage: The Future of Restroom Signs?

With the rise of technology, some modern buildings have started to incorporate digital signage to indicate restroom availability, cleanliness, and even gender. These signs may feature a digital screen that shows a real-time status of restroom occupancy (e.g., "Occupied" or "Available"). Some advanced versions also indicate if the restroom has been cleaned or is under maintenance.

While digital signage is still a relatively new addition to the restroom experience, it holds the potential to create a more efficient and comfortable restroom experience. Additionally, digital signs could be used to display various languages or customization options for different groups, enhancing accessibility.

6. Restroom Signs in the Workplace: Creating a Comfortable Environment

In the workplace, restroom signage plays a crucial role in creating a welcoming environment. As more companies adopt progressive policies on diversity, equity, and inclusion, the type of restroom sign you choose may reflect those values. Gender-neutral or family-friendly signs can create a sense of comfort and acceptance among employees, especially those who are non-binary or transgender.

In addition to gender inclusivity, workplace restroom signs may also need to address other considerations such as accessibility for individuals with disabilities. Clear indications of whether a restroom is wheelchair accessible can be essential, ensuring that all employees feel welcome and supported.

7. Restroom Sign Design and Its Impact on User Experience

The design of a restroom sign has a subtle but significant impact on the user experience. When the design is clear, simple, and easy to understand, it allows people to quickly identify the restroom they need. Confusing or overly artistic designs may create hesitation or uncertainty, especially in unfamiliar places. The importance of good signage cannot be overstated when it comes to reducing anxiety in public spaces.

Using universal symbols, incorporating contrasting colors for visibility, and ensuring that signs are at eye level are all key factors in creating effective restroom signage.

Conclusion: More Than Just Directions

Restroom signs might seem like a small detail in the grand scheme of design and architecture, but they play a critical role in shaping how we navigate and feel in public spaces. As culture and society continue to evolve, so too will the ways we communicate the simple act of using a restroom. From inclusive, gender-neutral signs to digital displays and creative designs, restroom signs are moving beyond their utilitarian purpose to become a means of expression and a reflection of our values.

Next time you encounter a restroom sign, take a moment to appreciate the thought and intention behind it—it’s not just a bathroom break, it’s an important element of the experience

[mariaginnie]

Warning Sign

In my recent trip to Singapore for an international conference, I had the chance to join a university campus tour which i truly enjoyed. While admiring the multiple and state-of-the-art facilities, I happened to see a unique safety sign which I took a photo of. You might be wondering why I was captivated by it, but the only reason is the fact that it was a multilingual safety sign.

Based on the Safety culture article, In public areas, workplaces, and businesses, safety signs and symbols are easily identifiable graphic labels that convey safety regulations and general policy. Although they may look different depending on the nation or area, their main objective is to provide safety information that is universally understood and does not depend on language.

Forum for Linguistic Studies 2024; 6(1): 2049.

2

1. Introduction

Within the hallmarks of sociolinguistics, investigations concerning linguistic landscapes (LLs) have

gained significant attention and prominence in the field of research. As countries aim for a globalized

environment, signage employing various languages has become the standard to accommodate those

who come from other nationalities and linguistic backgrounds. Furthermore, signage functions to

provide information, raise awareness, display instructions, and present cultural identity and diversity.

Signage is primarily used to disseminate information in order to give instructions, promote awareness, and give directions. Signs are crucial instruments for transmitting and communicating information, which is crucial in our day-to-day existence according to McDougal et al.'s 2001 work.

It is interesting to note that multilingual signage has emerged as a distinguishing feature of inclusive and culturally aware settings. Promoting multilingualism through signage that uses different languages can be advantageous in our increasingly globalized society.

#I_saw_the_Sign # Watch Out # Attention

[lucasedison]

Enhancing Workplace Safety: How Thoughtful Signage Design Can Improve Compliance and Safety Awareness

In any workplace, safety is paramount. A safe working environment not only improves employee well-being but also enhances productivity and boosts morale. One of the most effective yet often overlooked tools in creating a culture of safety is thoughtful signage design. From wayfinding signage to specific workplace safety signage, the right signs can improve compliance and raise safety awareness among employees.

The Role of Signage in Workplace Safety

Signage is essential for directing, educating, and safeguarding personnel in the workplace. Properly designed signage may make critical information plain and accessible, therefore preventing accidents and fostering a safety-conscious culture. This is more than simply compliance; it is about creating an atmosphere in which safety is engrained in everyday operations.

Effective Signage Design Principles

When designing safety signage, several key principles should be kept in mind to maximize visibility, comprehension, and retention:

1. Clarity and Simplicity: Signage should convey messages in as few words as possible. Using clear icons and simple language makes it easier for employees to quickly understand what actions they need to take or what risks they might encounter.

2. Consistency: Utilizing a consistent style—through colors, fonts, and iconography—helps to reinforce the message and establish a familiarity that can aid in quick understanding in emergencies. For example, using red to signify danger or green to indicate safe routes can help employees instantly recognize the meaning of a sign.

3. Strategic Placement: The location of signage is critical. Signs should be placed at eye level, in high traffic areas, and near equipment or locations where hazards may occur. Regular inspections should be undertaken to verify that signage is still relevant to the operating arrangement.

4. Durability: Workplace safety signs must survive the elements. Signs should be built of durable materials that can withstand wear and tear, weather, and chemicals, especially in industrial environments.

5. Multilingual Options: In diverse workplaces, it is critical to give signage in several languages. This guarantees that all staff, regardless of their first language, understand the safety rules.

Wayfinding Signage: Guiding Employees Safely

Wayfinding signage is crucial in larger workplaces or those with complex layouts. These signs help employees and visitors navigate the premises safely and efficiently, guiding them to emergency exits, restrooms, and assembly points. Effective wayfinding signage alleviates confusion during emergencies, allowing for a swift and organized evacuation.

For instance, clear directional arrows coupled with recognizable symbols help employees quickly orient themselves in a building. Furthermore, color-coding pathways or zones can indicate safe versus hazardous areas, enhancing the safety culture and maximizing awareness.

Workplace Safety Signage: Communicating Risks

Workplace safety signage encompasses a range of signs, including warning signs, mandatory instruction signs, and notice signs. These signs should communicate risks clearly, instilling a sense of urgency and importance.

For example, a "Caution: Wet Floor" sign should use bright colors and a clear icon to immediately grab attention. On the other hand, a "Required Hard Hats Beyond This Point" sign needs to be distinctly visible at the entrance of a construction site.

The Impact of Good Signage Design

Good signage design can significantly influence safety compliance. Research indicates that when employees understand safety protocols through effective signage, the likelihood of accidents decreases. Moreover, a workplace that emphasizes safety awareness through adequate signage fosters a culture that values safety beyond compliance, creating a proactive approach to workplace health and safety.

In conclusion, thoughtful signage design is a critical component of workplace safety strategies. By prioritizing clarity, consistency, strategic placement, and durability, organizations can improve compliance and cultivate a robust safety culture. Ultimately, investing in quality signage design is not just about fulfilling legal requirements; it's about genuinely protecting and valuing your workforce. After all, a safe workplace is a productive workplace.

In a world where safety must always come first, the power of effective signage should never be underestimated.

[designstudioasa]

Designing for Diversity and Inclusion: Making Offices Welcoming for All

Creating an inclusive and diverse office environment is more than just a trend—it’s a necessity in today’s world. A well-designed office space that caters to the needs of all employees can significantly impact their productivity, job satisfaction, and overall well-being. Let’s delve into how you can design your office space to be welcoming for everyone.

Understanding Diversity and Inclusion

Diversity and inclusion go hand in hand but are not the same. Diversity refers to the presence of differences within a given setting, encompassing race, gender, age, disability, sexual orientation, and other attributes. Conversely, inclusion is about fostering a setting in which every person feels respected, and valued, and has equal access to possibilities.

Key Principles of Inclusive Design

To create an office space that embraces diversity and inclusion, consider these key principles and commercial interior design trends:

Accessibility: Ensure that your office is easily navigable for people with disabilities. In addition, this includes accessible restrooms, ramps, elevators, and wide doorways.

Flexibility: Offer various types of workspaces to cater to different work styles and needs, such as quiet zones, collaborative areas, and private rooms.

Comfort: Provide ergonomic furniture and adjustable lighting to accommodate different physical needs and preferences.

Safety: Create a safe environment free from hazards, with clear emergency exits and procedures that everyone can understand and follow.

Creating a Welcoming Environment

A welcoming office environment fosters a sense of belonging and comfort. Here’s how you can achieve this:

Inclusive Design Elements

Universal Design: Adopt principles of universal design that ensure that everyone uses the space, regardless of their abilities or age.

Color and Lighting: Use a mix of colors that evoke a sense of calm and positivity. Ensure lighting is adjustable to cater to different visual needs and preferences.

Signage and Wayfinding: Implement clear, multilingual signage to assist everyone in navigating the office easily. Use symbols and simple language for clarity.

Flexible Workspaces

Variety of Spaces: Offer a range of workspaces to suit different tasks and preferences, from open-plan areas for collaboration to quiet zones for focused work.

Remote Work Options: With the increasing trend towards remote work, ensure that your office technology supports seamless virtual collaboration.

Breakout Areas: Create informal areas where employees can relax and recharge, fostering interaction and collaboration across diverse groups.

Gender-Inclusive Design

Creating a gender-inclusive office means considering the needs and comfort of all genders. Here are some key elements:

Restroom Facilities: Provide gender-neutral restrooms alongside traditional ones to ensure everyone feels comfortable and safe.

Privacy Options: Design spaces that offer privacy for everyone, including areas where nursing mothers can pump or breastfeed.

Gender-Neutral Language: Use gender-neutral language in signage, communications, and documentation to make everyone feel included.

Age-Inclusive Design

An inclusive workplace design should cater to employees of all ages, from young professionals to older workers. Consider these strategies:

Ergonomic Furniture: Provide adjustable furniture that can be customized to meet the ergonomic needs of different age groups.

Quiet Spaces: Include quiet areas where older employees or those needing a break from the bustling office environment can work or rest.

Technology Training: Offer training sessions for new technologies to ensure that all age groups can efficiently use the office’s digital tools.

Supporting Mental Health

Mental health is a critical aspect of overall well-being. Here are ways to design an office that supports mental health:

Quiet Zones: Designate quiet zones where employees can retreat to de-stress and focus without interruptions.

Natural Elements: Incorporate elements of nature, such as indoor plants, natural lighting, and water features, which have been shown to reduce stress and enhance mood.

Open Communication: Create open and transparent communication channels where employees feel safe discussing their mental health needs.

Encouraging Inclusivity in Office Culture

Designing for diversity is not just about physical space—it also involves fostering an inclusive culture. Here are some new office interior design ideas and tips to cultivate such a culture:

Training and Education: Regularly conduct training sessions on diversity and inclusion to raise awareness and educate employees on these important topics.

Inclusive Policies: Implement policies that support diversity, such as flexible working hours, parental leave, and anti-discrimination policies.

Employee Resource Groups: Encourage the formation of employee resource groups where people with similar backgrounds or interests can support each other and share experiences.

Studio AsA: Your Partner in Inclusive Design

When it comes to designing for diversity and inclusion, Studio AsA is at the forefront. Their approach is rooted in understanding the unique needs of each client and crafting environments that foster inclusivity and well-being. Let the experts help you transform your office into a space where everyone feels valued and empowered.

So, designing for diversity and inclusion is essential for creating an office environment that supports and celebrates all employees. By focusing on accessibility, flexibility, and well-being, you can cultivate a workplace that not only meets the needs of a diverse workforce but also drives productivity and innovation.  With the expertise of Studio AsA, the leading modern office interior design company, you can ensure that your office is a beacon of inclusivity and a model for others to follow.

[providenceadworks416]

Unlocking the Power of Signages: A Journey into the Heart of Architectural Expression

In the bustling city streets or the tranquil corners of a suburban neighborhood, signages quietly weave themselves into the fabric of our daily lives. These unassuming markers serve as silent guides, leading us through the urban labyrinth with their subtle presence. Yet, behind their simple façade lies a world of significance and artistry, where signages emerge not just as functional aids but as storytellers in the grand narrative of architectural design.

Navigating the Urban Maze: The Dance of Direction

Picture yourself wandering through a labyrinth of towering skyscrapers and winding alleyways, the city pulsating with life around you. In this intricate dance of concrete and steel, signages emerge as your steadfast companions, whispering directions and secrets in their subtle language of symbols and arrows. They guide your steps with gentle nudges, ensuring you never lose your way amidst the urban chaos.

Signages: Where Form Meets Function

Beyond their practical role in navigation, signages are also masterful storytellers, each bearing the imprint of its surroundings. From sleek, modern designs adorning corporate headquarters to weathered plaques marking historic landmarks, each signage speaks volumes about the character and identity of its host environment. They are not mere markers but guardians of a space’s soul, weaving together the threads of history, culture, and design into a cohesive narrative.

Inclusivity by Design: Bridging the Divide

In a world where inclusivity is paramount, signages emerge as champions of universal design, bridging the gap between language, ability, and culture. Through their clear messaging and universally recognizable symbols, they transcend barriers, welcoming all who tread their path. Whether it’s guiding the visually impaired with tactile cues or offering multilingual directions to diverse visitors, signages embody the spirit of inclusivity, ensuring that every individual feels seen and heard within the built environment.

Signage Consultancy: Crafting the Perfect Symphony

Behind every successful signage lies the guiding hand of a skilled conductor – the signage consultancy firm. These maestros of design and functionality orchestrate the perfect symphony of form and function, ensuring that every signage not only looks beautiful but also serves its intended purpose with precision. From navigating complex regulatory landscapes to harnessing the latest technological innovations, signage consultants are the unsung heroes who transform architectural visions into tangible realities.

From Pixels to Pavement: The Technological Frontier

As technology continues to advance at a breakneck pace, the world of signages is undergoing a revolution of its own. From dynamic digital displays to interactive wayfinding systems, the possibilities are endless. Signage consultancy firms are at the forefront of this technological frontier, harnessing innovation to create immersive environments that blur the lines between the physical and digital realms. Through the magic of augmented reality and IoT integration, signages are evolving from static markers to dynamic storytellers, engaging users in new and exciting ways.

The Human Touch: A Symphony of Souls

At its core, the world of signages is not just about pixels and pavement but about the human stories that unfold within their embrace. Each signage bears witness to the lives that pass by – the hurried commuters, the curious tourists, the weary travelers seeking refuge. They are silent observers of our joys and sorrows, our triumphs and tribulations, weaving themselves into the tapestry of our shared human experience.

Conclusion: A Journey Unfolds

In the grand tapestry of architectural expression, signages emerge as the unsung heroes, guiding our footsteps and shaping our experiences within the built environment. From the towering skyscrapers of urban metropolises to the quaint cobblestone streets of historic towns, they leave an indelible mark on our collective consciousness. Through their subtle presence and silent guidance, signages complete the architectural narrative, turning mere structures into vibrant stories waiting to be told. So, the next time you wander through the city streets or meander down a quiet alley, take a moment to appreciate the signages that guide your way – for they are more than just markers; they are storytellers, weaving together the threads of our shared human journey.

[boringsignss]

Navigating Melbourne: The Art and Science of Signage

Artistic Expression

Melbourne's signage is more than just a set of directions; it's an artistic expression. The city's creative spirit is evident in its signage, with an array of captivating designs that reflect Melbourne's dynamic personality. From the iconic Flinders Street Station clock to the colorful street signs in the artsy laneways, these signs are a testament to the city's commitment to aesthetics.

One of Melbourne's most renowned signs is the famous 'Welcome to Fabulous Melbourne' sign, a nod to the iconic 'Welcome to Las Vegas' sign. This piece of signage captures Melbourne's welcoming and inclusive spirit and has become a symbol of the city's unique character.

Cultural Diversity

Melbourne's multicultural makeup is mirrored in its signage. The city celebrates its diversity through multilingual signs that cater to its international community. Whether you're reading signs in English, Mandarin, Arabic, or Italian, you'll find that melbourne signage bridges language barriers and makes everyone feel at home.

Historical Significance

The signage in Melbourne also preserves the city's rich history. Heritage signs adorn many buildings, providing insight into their past and architectural significance. These signs allow residents and visitors to connect with the city's historical roots while enjoying its modern amenities.

Navigational Efficiency

While Melbourne's signage is undoubtedly artistic and culturally inclusive, it also excels in practicality. The city takes navigational efficiency seriously, ensuring that residents and tourists can easily find their way around its intricate streets. The clear and concise street signs, along with a well-structured grid system, simplify navigation even for newcomers.

Melbourne's public transportation system is another testament to efficient signage. Trams, buses, and trains are seamlessly integrated into the city's transport network, with well-marked stations and stops. Tourists can easily explore the city using these modes of transport, thanks to informative signage.

A Sustainable Approach

Melbourne is also dedicated to sustainability, and its signage reflects this commitment. Environmentally friendly materials are used in signage production, and efforts are made to reduce light pollution. The city aims to balance its signage needs with the preservation of its natural beauty and the reduction of its carbon footprint.

Event Signage

One of Melbourne's claims to fame is its vibrant events scene, from the Australian Open to the Melbourne International Comedy Festival. Event signage is integral to the smooth execution of these gatherings. Temporary signs guide attendees to venues, parking, and facilities, ensuring that the city's visitors have an enjoyable experience.

Challenges and Innovations

While Melbourne's signage is exceptional, it does face challenges. The city's rapid growth and construction can sometimes obscure or necessitate changes to existing signage. However, Melbourne continually innovates, embracing digital signage and augmented reality to adapt to evolving urban landscapes. This forward-thinking approach ensures that the city's signage remains relevant and effective.

[macwell-sign]

Macwell Sign — Society Nameboard Design That Defines Identity with Elegance

At Macwell Sign, we believe a name is more than just letters on a board — it is the identity of a space, the first impression of a community, and a symbol of thoughtful design. Our Society Nameboard Designs are crafted to reflect the character and class of your residential or commercial complex, ensuring clear identification with aesthetic appeal.

1. Society Nameboard Design: Crafting Landmark Impressions

Our Society Nameboard designs are tailored to showcase the name of your housing society or commercial building with distinction. Whether it’s a gated community, a residential apartment, or a high-rise tower, we design boards that are visible, durable, and in harmony with the architecture. Using premium materials like acrylic, metal, and backlit options, our nameboards are weather-resistant and maintenance-friendly — perfect for long-term use.

Features:

Custom typography and logo integration

Weatherproof materials for outdoor durability

LED backlighting and modern design options

Rust-proof finish and high-visibility layout

2. Society Nameplate Design: Personalized with Purpose

Complementing the main society board, we create Society Nameplates for individual buildings, wings, or towers. These nameplates provide clarity and class, guiding residents and visitors with ease. Whether it’s a simple flat identifier or a directional nameplate, Macwell Sign ensures each design blends functionality with finesse.

Options include:

Acrylic or Acroplast finish

Multilingual layouts

Mounting on glass, metal, or wall surfaces

Branding consistency with main society board

3. Apartment Society Nameboard Nameplate: Unified Yet Unique

Every apartment deserves a nameplate that adds a sense of identity to the home. Our Apartment Society Nameboard nameplates are designed for flats and units within a society, keeping in mind uniformity while allowing room for customization.

Benefits:

Uniform look across the society for visual harmony

Custom sizes to suit flat entrances

Flat number + resident name combinations

Durable and easy to install

4. Building Lobby Nameboard: Guiding with Style

The Building Lobby Nameboard is the centerpiece of internal navigation. Whether it’s a high-rise apartment or a commercial lobby, we craft these boards to combine information with elegance. They can include flat numbers, wing names, floor details, or directional guides.

Design Highlights:

Sleek and professional layout

UV-printed or engraved formats

Wall-mounted or standee-style installations

Suitable for both modern and traditional lobbies

5. Flat Number Plates: Clarity in Every Corner

Simple, sleek, and essential — our Flat Number Plates are designed for clear identification. Ideal for doors, mailboxes, or entryways, these plates come in various styles to match the interior or exterior aesthetics.

Available in:

Acrylic, stainless steel, or etched metal

Bold fonts for readability

Number-only or name + number combinations

Adhesive or screw-mount options

Why Choose Macwell Sign?

With over two decades of expertise, Macwell Sign has been a trusted name in premium signage solutions for housing societies and commercial properties. Our in-house design department ensures every product is tailored to your space and style. Whether you need one nameplate or an entire signage system for a residential society, we bring a touch of signature design to every detail.

Let your space speak with distinction. Choose Macwell Sign — Where Identity Meets Design.

[sandrajohnsonnz-blog1]

Popup Traffic Cones | machine safety signs

Popup Traffic Cones

 Popup Traffic Cones also are referred to as retractable traffic cones or collapsible road cones. With a weighted base and a inbuilt flashing light, which slots in under the bottom The Popup Cone is additionally referred to as a retractable traffic cone or collapsible road cone. Collapsible for compact storage. With a weighted base and a inbuilt APEXE SAFETY Collapsible Traffic Cones, 19.5 Inch crop up Orange Cones, Construction Cones with 2 High-Intensity Grade ReflectivePopup Cones also are referred to as retractable traffic cones or collapsible road cones. Features and Benefits. With a weighted base; inbuilt flashing lightCollapsible Traffic Cones ... Collapsable Pop-Up Lighted Traffic Cones are available Orange. 30" Heavy Duty Collapsible traffic cones have two 6" reflective collars Buy Collapsible crop up Traffic Cones, crop up Traffic Cones purchasable on Traffic Cones for fewer .An absolute must for all road users, the collapsible safety cone offers affordable protection for roadside emergencies like collisions, breakdowns and flatThe Popup Cone is additionally referred to as a retractable traffic cone, Collapsible Cone or Folding Cone. the large advantage of using the Popup cone is its low storageUline stocks an enormous selection of collapsible traffic cones, 

collapsible safety cones and lighted safety cones. Order by 6 pm for same ... Pop-Up Cones. undefinedPop up traffic cone kits increase safety for emergency vehicles and roadside repairs. Cones illuminate to be used in the dark and collapse for straightforward storage. Shop Now.Collapsible cone; Ideal for places where instant public safety caution awareness is needed; Supplied in wall mounted storage tube for convenience Rubbermaid Pop-Up Cone 50 cm - Multilingual Caution Symbol - FG9S0000YEL ... Rubbermaid Folding Safety Cone - Wet Floor SymbolOur Collapsible Traffic Cone Kits offers full sized light-up traffic cones during a small handy carrying bag! Collapsible cone kits are available 18" or 28"Popup Cones also are referred to as retractable traffic cones or collapsible road cones. With a weighted base and a inbuilt flashing light, which slots in under the Buy RS PRO 600 mm PVC crop up Safety Cone or other Traffic Cones online from RS for next day delivery on your order plus great service and an excellent price5 Pop-up Traffic Cones 42 cm ... These pop-up traffic cones are lightweight and collapsible to simply slot in a car boot and be pulled call at the event of a breakdown Perfect for storage, this collapsible traffic cone is waterproof and stackable. Order this crop up traffic cone for a spread of pedestrian safety applications1PC Pack 18 inch Collapsible Traffic Cones/Traffic Cone Sign/Multi Purpose crop up Reflective Safety Cone, OrangeSize : 18 inch /45cm): Industrial & Scientific 1PC Pack 18 inch Collapsible Traffic Cones/Traffic Cone Sign/Multi Purpose crop up Reflective Safety Cone, OrangeSize : 18 inch /45cm): Industrial & Scientific

 machine safety signs

 Machine safety signs keep workers alert of kit hazards. ANSI / OSHA signs and labels direct from the USA manufacturer.Posting machinery safety signs round the areas in your facility where machines are used can remind equipment operators of the risks around them and the way Machine Safety Signs. Highlight pinch points, conveyors, and other hazards with our machine safety labels Machine safety signs help inform workers of present hazards and instruct them on the way to avoid danger. It's an employer's duty to guard workers within the workplaceUse durableConstruction Area Signs so your workers always take appropriate safety precautions. Made within the USA. Free shipping on orders US-made Machine Safety signs and labels for Lockout / Tagout, Emergency Shut Off, Conveyors, Equipment and more. Formats include OSHA, ANSI, safety tags Machine Safety & Machine Warning Signs. Bold equipment safety signs and symbols that promote machine safety. Protect worker safety and meet OSHA safety Designing Effective Machine Safety Signs · Write in “headline style.” · Use active . · Avoid prepositional phrases. · Use sentence-style capitalization. Machine hazard signs warn workers and visitors about operating equipment that would be potentially dangerous. Meet OSHA and ANSI Machine Hazard Signs · Fork lift trucks · Vehicle risks when moving, unloading, or reversing · Construction traffic · Charging batteries · Scaffolding · Fragile roofs · DustvEnsure workplace safety with Machine Warning Signs

made from durable materials that last in extreme temperatures. Order Now at safetysignsdirect.co.nz.Machine operation signs communicate warning messages about the potential dangers of operating machinery and equipment in your facility.See our range of safety and warning signs to stay your staff safe in your workplaces. ... Machine Starts Automatically. Machinery Signs. ... Stop Machine Before Removing Guards - Landscape · As Low As ... Warning don't Reach Over Or Under Running Machinery choose between a good range of machine hazard signs and machinery safety symbols. Order online from the UK's leading supplier of commercial machinery signage. Protect workers from potentially serious injuries by posting Machine Guarding Signs near moving machinery.Identify safety signs and avoid potential hazards when performing on machines within the ... an easy slippery floor are often even as dangerous as a rotating machine part.Alert staff about safe machinery use in your workplace with Machine & Mechanical Hazard Signs. we provide a variety of ready-to-print signs to hurry up your order.

Address : 

59B Ash Rd, 

Wiri,Manukau

Auckland,2104, 

[kreativproject]

Black Django

Download Black Django

Proudly present our new product “The Black Django “. I create this typeface inspired by vintage signage and decorative shapes.The Black Django are great and usefull for product logo, poster title, headline, packaging, badge, wedding card logo, clothing brand logo,Vintage design and much more. Features:Uppercase Lowcase Number and Symbols Ligature Multilingual characters

Bla…

[jeramymobley]

The Force Of Brand Strategy And Design

Perhaps the legendary Paul Rand said it best; “design is the silent ambassador of your brand.” The importance of design to brand strategy cannot be understated; one cannot reach its full potential without the other. Brand identity, positioning and value are not only expressed in strategy, but they are fully articulated to consumers through design in any number of ways … whether by graphic identity (logo type, brand dress, etc.), marketing communication (advertising, web, social design, signage, etc.), product and packaging design (user experience, brand reinforcement), or environmental design (architecture, retail environments, displays, etc.).

As Wally Olins observed in his book Corporate Identity, design is what makes business strategy visible. And it can–and should be a beautiful thing. Think of the engaging visual closure of the arrow embodied in the FedEx logo, or the smooth, precise feel and heft of an iPhone in your hand. These and other examples like them are visible, sensual extensions of each brand’s strategy manifested in brilliant design.

Our attraction to brands that are exquisitely designed is as old as Greek philosophy. Plato surmised, beauty is found in the form and in the idea of beauty itself. So for thousands of years, whether it’s a beautifully fashioned crown or a modern day smart phone, humans strive for and yearn for good design. We instinctively “know” when something “works” and when it doesn’t. And in our modern day marketplace, design either bonds the brand with the customer or it doesn’t.

This “knowing”is actually built on what Lawrence E. Williams in Psychology of Design calls “Conceptual Scaffolding.” From birth, all of us construct conceptual scaffolding in our minds from our experiences in the world. Designers use these “physical concepts and their psychological analogs” to shape their ideas to serve brands they work for. Very often, these are universally understood concepts, such as more distance between buttons on a control pad means they don’t relate, or the weight or sound of a device or vehicle can create the perception of quality or power. For example, when we scroll down down our smart phone and lift our finger off the screen, the momentum of the menu will simply slow to a stop. Our conceptual scaffolding expects that to happen, even though the product engineers had no operational reason to create that effect. Good product design doesn’t disappoint and the screen scroll we did with our finger tip obeys our conceptual scaffolding of physics and inertia.

Design, probably more than anything, links brand and customer. Design relates brands to us and our world not only through mirroring our conceptual scaffolding, but through enhancing our identification, engagement, memory, and relationship with brands with all of our senses. We are, after all, sensual beings. Information about a brand is not only communicated verbally and logically, it’s also imprinted on the consumer’s psyche by sight, sound, smell, taste and touch … by design.

This need to experience the brand by sensory connection is one reason why retailers are still needed in an Amazon world in some categories, through the practice of “showrooming.”

The Visual Connection

Visual design, through symbols and iconography, provides communication shorthand for brands in today’s increasingly multicultural, multilingual society. Color selection is extremely important and can break through cross cultural barriers through universally understood meanings. Colors can also be “owned” by a brand within a category as part of its distinctive identity. Coca-Cola Red isn’t just any red.

How things are organized for consumption, be it visual hierarchy on the vertical axis or strategic placement of ad elements, also conveys relative importance of information because of the way we are conditioned to view and interpret. Lastly, how products are depicted will have a direct bearing on the intent to purchase. Does the photo or video stimulate the imagination for experiencing the brand—how it tastes, smells, feels, or sounds?

The Olfactory Connection

Our sense of smell is often the most under-rated, yet most powerful design component to make a customer connection. The tongue can only distinguish five taste qualities, however the nose can distinguish millions of scents and the brain is wired to encode, then activate memories associated with scents going back to our childhoods. Through their environmental and product deign schemes, automakers, retail and hospitality use unique smells to identify and imprint their brands on customers through polymer delivery systems and injected into their HVAC. And of course, the aroma of some brands, such as Cinnabon are truly irresistible.

The Auditory Connection

How does the turn signal sound in an Acura? Or the engine sound on a Harley Davidson motorcycle? Or the role of music in the brand’s retail space (like Abercrombie) or as a musical “stinger” in advertising (such as Intel)? Sound design promotes cohesive brand expectations and experiences as powerful as visual design.

The Taste Connection

Flavor profiles are meticulously created and researched to differentiate competing brands, like Coke and Pepsi. Some prefer the coffee at Dunkin Donuts, others prefer Starbucks. Taste can command loyalty.

The Touch Connection

Ask any floor covering shopper about their reluctance to order flooring online, and chances are they will tell you they have “to feel it.” In fact, the first thing anyone shopping for carpet will do is to stroke the sample. How it feels is important and carpet and rug makers are in a race to design their carpet to be softer and smoother. The quality of touch for flooring, clothing, tissue brands, even “mouth feel” for food and beverage makers, is important to its appeal and differentiation.

The merger of brand strategy and design results in one of the most powerful forces in our world, shaping perceptions and driving consumer decisions. Activate that power by linking design to your brand strategy and brand strategy to your design.

The Blake Project Can Help: The Brand Positioning Workshop

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

FREE Publications And Resources For Marketers

[katherinepreston]

The Force Of Brand Strategy And Design

Perhaps the legendary Paul Rand said it best; “design is the silent ambassador of your brand.” The importance of design to brand strategy cannot be understated; one cannot reach its full potential without the other. Brand identity, positioning and value are not only expressed in strategy, but they are fully articulated to consumers through design in any number of ways … whether by graphic identity (logo type, brand dress, etc.), marketing communication (advertising, web, social design, signage, etc.), product and packaging design (user experience, brand reinforcement), or environmental design (architecture, retail environments, displays, etc.).

As Wally Olins observed in his book Corporate Identity, design is what makes business strategy visible. And it can–and should be a beautiful thing. Think of the engaging visual closure of the arrow embodied in the FedEx logo, or the smooth, precise feel and heft of an iPhone in your hand. These and other examples like them are visible, sensual extensions of each brand’s strategy manifested in brilliant design.

Our attraction to brands that are exquisitely designed is as old as Greek philosophy. Plato surmised, beauty is found in the form and in the idea of beauty itself. So for thousands of years, whether it’s a beautifully fashioned crown or a modern day smart phone, humans strive for and yearn for good design. We instinctively “know” when something “works” and when it doesn’t. And in our modern day marketplace, design either bonds the brand with the customer or it doesn’t.

This “knowing”is actually built on what Lawrence E. Williams in Psychology of Design calls “Conceptual Scaffolding.” From birth, all of us construct conceptual scaffolding in our minds from our experiences in the world. Designers use these “physical concepts and their psychological analogs” to shape their ideas to serve brands they work for. Very often, these are universally understood concepts, such as more distance between buttons on a control pad means they don’t relate, or the weight or sound of a device or vehicle can create the perception of quality or power. For example, when we scroll down down our smart phone and lift our finger off the screen, the momentum of the menu will simply slow to a stop. Our conceptual scaffolding expects that to happen, even though the product engineers had no operational reason to create that effect. Good product design doesn’t disappoint and the screen scroll we did with our finger tip obeys our conceptual scaffolding of physics and inertia.

Design, probably more than anything, links brand and customer. Design relates brands to us and our world not only through mirroring our conceptual scaffolding, but through enhancing our identification, engagement, memory, and relationship with brands with all of our senses. We are, after all, sensual beings. Information about a brand is not only communicated verbally and logically, it’s also imprinted on the consumer’s psyche by sight, sound, smell, taste and touch … by design.

This need to experience the brand by sensory connection is one reason why retailers are still needed in an Amazon world in some categories, through the practice of “showrooming.”

The Visual Connection

Visual design, through symbols and iconography, provides communication shorthand for brands in today’s increasingly multicultural, multilingual society. Color selection is extremely important and can break through cross cultural barriers through universally understood meanings. Colors can also be “owned” by a brand within a category as part of its distinctive identity. Coca-Cola Red isn’t just any red.

How things are organized for consumption, be it visual hierarchy on the vertical axis or strategic placement of ad elements, also conveys relative importance of information because of the way we are conditioned to view and interpret. Lastly, how products are depicted will have a direct bearing on the intent to purchase. Does the photo or video stimulate the imagination for experiencing the brand—how it tastes, smells, feels, or sounds?

The Olfactory Connection

Our sense of smell is often the most under-rated, yet most powerful design component to make a customer connection. The tongue can only distinguish five taste qualities, however the nose can distinguish millions of scents and the brain is wired to encode, then activate memories associated with scents going back to our childhoods. Through their environmental and product deign schemes, automakers, retail and hospitality use unique smells to identify and imprint their brands on customers through polymer delivery systems and injected into their HVAC. And of course, the aroma of some brands, such as Cinnabon are truly irresistible.

The Auditory Connection

How does the turn signal sound in an Acura? Or the engine sound on a Harley Davidson motorcycle? Or the role of music in the brand’s retail space (like Abercrombie) or as a musical “stinger” in advertising (such as Intel)? Sound design promotes cohesive brand expectations and experiences as powerful as visual design.

The Taste Connection

Flavor profiles are meticulously created and researched to differentiate competing brands, like Coke and Pepsi. Some prefer the coffee at Dunkin Donuts, others prefer Starbucks. Taste can command loyalty.

The Touch Connection

Ask any floor covering shopper about their reluctance to order flooring online, and chances are they will tell you they have “to feel it.” In fact, the first thing anyone shopping for carpet will do is to stroke the sample. How it feels is important and carpet and rug makers are in a race to design their carpet to be softer and smoother. The quality of touch for flooring, clothing, tissue brands, even “mouth feel” for food and beverage makers, is important to its appeal and differentiation.

The merger of brand strategy and design results in one of the most powerful forces in our world, shaping perceptions and driving consumer decisions. Activate that power by linking design to your brand strategy and brand strategy to your design.

The Blake Project Can Help: The Brand Positioning Workshop

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

FREE Publications And Resources For Marketers

[simplypsd1]

100+ Best Modern Serif Fonts

It’s time to delve into a collection of the best beautiful, premium serif fonts. Serif fonts are ideal for printed literature, more detailed typography, or for creating a more formal effect. And these typefaces really stand out from the crowd.

Today, we have gathered more than 100 of the best serif fonts that you can quickly start using in your work. You’ll be amazed at what a difference they can make to your design project, compared to the more generic system fonts that get all too commonly used. There’s nothing like a distinct serif typeface to really set your layout apart, and create something beautiful.

Quas Stencil – Modern Serif Font

This is the stencil version of the popular serif font, Quas. It features the same elegance of its original design but with a creative stencil design. This font is perfect for crafting logos, titles, and poster for luxury branding designs.

Price: Envato Elements Subscription

Kenjo – Modern Serif Font

Kenjo is a collection of modern serif fonts that features a design inspired by Japanese art and decorations. It’s most suitable for making logos and other designs for fashion and apparel brands.

Price: Envato Elements Subscription

Madelin – Bold Serif Font Family

Madelin is a modern serif font featuring a thick and geometric design that makes it stand out from the crowd. The font comes in 5 different font styles, including rounded and outline font designs.

Price: Envato Elements Subscription

Style Clubs – Creative Serif Font

This creative serif font is the perfect choice for crafting fashion, apparel, and luxury brand logos and stationery designs. The font comes in 2 styles and a web font version.

Price: Envato Elements Subscription

Lara – Sophisticated Serif Typeface

The simple and elegant design of this serif font makes it an ideal choice for designing sophisticated brand logos for fashion and luxury businesses. It includes all basic characters, symbols, and punctuations.

Price: Envato Elements Subscription

Maiah – Serif Font Family Pack

Maiah is a family of serif fonts that comes with 4 different font weights ranging from light to bold. It features both uppercase and lowercase letters as well as multilingual characters and punctuations.

Price: Envato Elements Subscription

Mailtoon – Fun Serif Font

If you’re looking for a fun and quirky serif typeface, Mailtoon is the perfect font for you. It features a creative design that will allow you to easily highlight your titles and headlines, especially when making kid-friendly designs.

Price: Envato Elements Subscription

Merova – Classic Serif Font

Merova is a modern serif font that features a design inspired by classic typeface designs. It’s made specifically for crafting logos and signage for high-end products and luxury brands. The font comes in 5 different weights as well.

Price: Envato Elements Subscription

Abell – Serif Font Family Pack

Featuring 8 different font weights, Abell is a family of unique fonts that will allow you to create all kinds of business and branding designs. The font includes both uppercase and lowercase letters as well as multilingual characters.

Price: Envato Elements Subscription

The Holloway – Creative Serif Font

If you’re working on a creative greeting card design, poster, or even a social media cover, this modern serif font will help add a unique touch to your design. You can also use it to craft logos as it comes with a set of 24 premade logo templates as well.

Price: Envato Elements Subscription

Jerrick – Serif Font Family

Jerrick is a modern serif fonts family that include 6 different typefaces ranging from regular to bold and italics. The font features both uppercase and lowercase letters with multilingual characters. This is an all-rounder font you can use to design everything from greeting cards to logotypes, business cards, and more.

Price: Envato Elements Subscription

Caringin – Modern Serif Font

Caringin features a mixed modern vintage design that certainly makes it look quite uncommon. It’s an all-caps font that’s perfect for creating headers, titles, and posters. The font also includes alternate characters, ligatures, and swashes as well.

Price: Envato Elements Subscription

Little Summer – Creative Serif Font

This fun and quirky serif font is perfect for designing creating greeting cards and book covers, especially related to kids and fun activities. The font comes with all the standard characters, numbers, and punctuations.

Price: Envato Elements Subscription

Wavetone – Serif Font

Wavetone is a creative serif font that you would use to design a book cover, poster, greeting card, or a flyer. Inspired by classic ads and movie posters, this font comes with a touch of modern design that makes it one of a kind.

Price: Envato Elements Subscription

Thomas Craft – Modern Serif Typeface

Thomas Craft features a truly modern design with a clean and minimalist layout. You can use it to design logos, website headers, flyers, and much more. The font comes in 4 different weights.

Price: Envato Elements Subscription

Galvin Slab – Serif Font Family

Galvin Slab is a serif font featuring a narrow design. This makes it the perfect choice for crafting greeting cards, posters, flyers, and even T-shirt designs. The font allows you to choose from 8 different weights as well.

Price: Envato Elements Subscription

Picnic Caps – Serif Font

This is a decorative serif font you can use to create unique book covers and flyers for special events. It’s also great for crafting creative greeting cards and invitations. The font includes lots of alternates and glyphs too.

Price: Envato Elements Subscription

Quixote Obsolete – Serif Fonts

Quixote is the type of serif font you would use to design logos, website headers, and other designs related to luxury brands and corporate companies. It comes with a modern-classic design that just never goes out of style.

Price: Envato Elements Subscription

Samford – Modern Serif Font

Samford comes with a clean design making it a great choice for your minimalist website and print design works. It’s available in Solid and Outline styles.

Price: Envato Elements Subscription

Kula – Bold Serif Font

Kula comes with a bold serif design that can be used to design attractive titles in posters, website headers, and social media posts. The font is available in 4 different styles, including bold, outline, shadow, and blur.

Price: Envato Elements Subscription

Harold Modern Serif Font

Harold is a modern serif font with an elegant and a minimal design. It’s an all-caps font that also includes numbers and punctuations. It’s perfect for designing minimalist logotypes, badges, website headers, and business cards.

Price: Envato Elements Subscription

Vera Typeface

Vera is a serif font that comes with the perfect design for crafting logos, business cards, magazine covers, and posters related to luxury brands and products. The font includes multilingual characters with numbers, punctuations, and alternate characters.

Price: Envato Elements Subscription

UrbanCase

If you’re looking for a serif font with a unique urban design, this is the perfect font for you. This font is simply ideal for designing logos and branding works related to fashion and luxury products. The font is available in 2 versions.

Price: Envato Elements Subscription

Aspal Modern Serif Font

Aspal is an all-caps modern serif font that has a beautiful design for crafting elegant logos and signage. The font comes in both regular and stencil styles, which you can use with different types of design projects.

Price: Envato Elements Subscription

Whimsy

Whimsy is a handmade serif font with a whimsical and a quirky design. It’s perfect for designing book covers, posters, and greeting cards related to kids and teens. You can also use it with online designs and social media posts as well.

Price: Envato Elements Subscription

Croak Typeface

Croak is a unique serif typeface with a dry withered design. It comes in 2 different styles with a light withered effect and a rough effect. Both typefaces feature all-caps letters, punctuations, and numbers.

Price: Envato Elements Subscription

Portico Diablo

Portico is a modern vintage serif font that’s ideal for designing posters, website headers, banners, greeting cards, and book covers. The font also comes with web font version as well.

Price: Envato Elements Subscription

EXPLORER – Sailor Original Typeface

Explorer is a serif font family that features 4 different weights, light, medium, regular, and bold. The fonts have minimalist designs that makes them perfect for designing greeting cards, logotypes, posters, product labels, and much more.

Price: Envato Elements Subscription

Deadhead Classic

Deadhead is a playful serif font with a classical design. It comes with an old-school look inspired by the 1960s and includes 300 glyphs, alternate characters, and tilting characters.

Price: Envato Elements Subscription

Fenrir Gothic

Fenrir is a serif font with a gothic design. It’s ideal for designing posters and bold titles for website headers. The font includes stylish alternate letters that you can type by using the caps lock.

Price: Envato Elements Subscription

Stay High Modern Vintage Font

This font will give a unique Victorian-era look to your posters, website headers, labels, and other print designs. It features a blackletter style design with both uppercase and lowercase letters, numbers, and ligatures.

Price: Envato Elements Subscription

Jewel – Display Font

Jewel is a classic serif font that features a modern vintage design. It comes in 4 different styles, regular, bold, grunge, and grunge bold. The font is great for crafting logos, business cards, and greeting cards.

Price: Envato Elements Subscription

Farmhand Font Family

Price: Envato Elements Subscription

Farmhand is a family of fonts that include all types of typefaces from serif to sans, inline, and italics. It’s an all-caps typeface that comes with small caps letters for lowercase letters.

Morning Glory

Price: Envato Elements Subscription

Morning glory is a modern vintage font created inspired by the culture and fashion from the Victorian era. It also includes a free poster and border vector featuring the same design style as well.

Bistro Font

Price: Envato Elements Subscription

Bistro is a two-in-one serif and sans font collection that features a unique handwritten design. It comes in 3 weights, which can be customized with bi-color interior, fill, or slant. It also includes over 50 unique glyphs as well.

Minty March Condensed Serif Font

Price: Envato Elements Subscription

Minty is a condensed serif font that’s ideal for designing greeting cards, website headers, and logotypes. According to its creator, the font goes well along when combined with a script font.

Zahra Typeface

Price: Envato Elements Subscription

Zahra is the type of font that you can use to craft logos, business cards, and website headers for luxury brands and high-end products. It comes in 4 different styles, regular, regular-grunge, inline, and inline-grunge.

Marema Typeface

Price: Envato Elements Subscription

A yet another modern vintage font that features a design inspired by vintage posters and with a mix of a few modern aesthetics. It also supports OpenType features and comes with several vector graphics and ornaments.

Oatmeal Jack

Price: Envato Elements Subscription

This is a unique font that features a truly stylish hand-lettered design. It also comes in both serif and script versions as well as web font versions. As a bonus, you’ll also get 7 vintage badges as well.

Leah Gaviota

Price: Envato Elements Subscription

Leah Gaviota is a serif font with a fun and corky design, which makes it the perfect choice for blog designs, logos, badges, T-Shirt designs, and more. The font comes in 6 different versions, including decorative, outline, and script typefaces.

June Morning Font

Price: Envato Elements Subscription

June Morning is an all-caps hand-drawn display font that’s best for playful and kids-related designs, including book covers and greeting cards. It’s also great for a blog and logo designs as well.

Reidfork Typeface + Textpress

Price: Envato Elements Subscription

Reidfork is a unique serif font that features a mixed modern vintage design. The font comes to you in 3 versions, regular, hand-drawn, and hand-drawn rough. In addition, it also includes a vector pack and a tutorial on how to create a Vintage Textpress design.

Venice

Price: $19

Venice is a typeface that’s been designed with a mix of minimalism and elegance. The Vogue magazine logo design is the inspiration behind this font.

Quas Typeface

Price: $15

This font looks ideal for designing logos and signage, especially for luxury and fashion related businesses. It comes in both Bold and Regular weights.

MORVA

Price: $14

A great typeface for creating big bold headlines and banners. Morva comes in regular, italic, and ornament versions.

Isabel

Price: $25

Isabel typeface has been designed for creating all-things related to children and teenagers. However, the font design looks perfect for crafting many other types of designs as well.

The Wild Hammers

Price: $14

Give your logo, headline, and print designs an American wild west look with this stylish typeface. It comes with Opentype features, alternate upper and lowercase characters, and supports international languages.

Adelaide

Price: $12

An elegant serif typeface suitable for all modern logo, headline, web design, and print designs.

Hydrant

Price: $10

The vintage design of this font makes it a great choice for designing cards, invitations, and website headlines. The font comes in 8 different styles including, regular and grunge, inline and inline grunge, and more.

Portland Serif

Price: $12

This minimalist font is designed for creating bold headlines and logos with all-caps letters. It comes in light, regular, bold, and black weights.

Kidlit

Price: $10

A fun and a beautiful serif font for all your designs related to kids. The font pack comes in three different alphabets, including extra-tall, extra-short, and extra-swirly letters, which allows you to create your own unique designs.

Sweet Wanderlust Font

Price: $15

This calligraphy style font with quirky letters gives its letters a unique handmade look. It will play well with many types of your design needs.

FLORVA

Price: $12

Featuring a special bracketed serif shape and a beautiful swirl ornaments, this font is ideal for designing logos and headlines for fashion and luxury brands.

Sugar Cake Serif Font

Price: $12

Yet another fun and a unique typeface with a handmade look for all your exciting and enjoyable projects.

Elak Typeface

Price: $6

This typeface will probably remind you of a dark horror movie. But it looks great for headers, logos, and print designs as well.

Ravenly Hand-Written Font

Price: $6

This handmade-style font with a vintage design is perfect for designing posters, cards, logos, and more.

Jacob Riley

Price: $32

This is a premium quality and a unique font that’s been designed inspired by antique 18th-century printers’ specimens. It can be used for designing cards, invitations, and even for the pages of children’s books.

HANDY-Vintage style

Price: $3

A vintage-style typeface with a mid-eighteenth-century design for crafting stylish logos, posters, and headers.

Hamilton | Hand Drawn Uppercase Font

Price: $5

Another beautiful typeface with handwritten letters. The font is perfect for crafting graphics, posters, headers, and even quote photos for social media.

Secret Society Font + Bonus

Price: $12

This hand-drawn font is inspired by “shady dealings, nefarious henchmen and ghost stories”. According to its creator, it’s suitable for tattoos, death threat, ransom note, wanted sign, and tombstone designs.

Carrig Roman

Price: $29

Inspired by classic letterforms carved into stone, this typeface comes with a full European character set and 410 glyphs. It’s ideal for headlines, logos, branding, and many other designs.

Yellow Umbrella Thin

Price: $5

This fun and cheerful hand-drawn serif typeface will fit in perfectly with your invitation, cards, headers, and even for children’s book covers.

Flabbergast

For the better part of 2015 I spent my type design time on Flabbergast, a Didone for headlines with wide language support. After creating all of the design for my game assumptions using Didot, I felt inspired to create an even higher contrast font, for print and web. I set out only to make one weight (regular) but fell in love with even heavier verticals and added a bold weight. It was released in November of 2015 and the download includes OTF files for the regular and bold weights, as well as webfont kits for each.

Price: $25

Young Heart Typeface

Introducing Young Heart Typeface – a western style display font. OpenType features with Stylistic Alternates. To access the alternate glyphs, you need a program that supports OpenType features such as Adobe Illustrator CS and Adobe Indesign. You can use this font for various purposes such as logo, t-shirt design, posters, labels, letterheads, book covers and more.

Price: $16

Argent CF Expressive Serif Font

Dashing and expressive, with an overstated x‑height and evocative letter­forms. True italics and lots of character. Featured on Typography Served, Argent is both a tribute to the past and a step into the future of typography.

Price: $19

Turquoise

Turquoise contains small caps, many discretionary ligatures, ornaments, swashes as well as several brushy nature-inspired ornaments, accessible via Opentype. Ideally suited for headlines or body text in advertising, packaging and visual identities, its delicate shapes, curves and endings give projects a harmonious elegance and stylistic feel in unique turquoise style.

Price: $59

Quincy CF font family

Quincy’s warm, flowing letterforms, tall x-height and medium contrast provide a pleasant reading experience for longer passages. Quincy also doubles as a stately display font. Five weights and true italics ensure versatility, with a compliment of Latin and Cyrillic alphabets for good measure.

Price: $19

Night Still Comes

A serif font in two styles: regular & italic, and in 2 weights. With over 550 glyphs for each font, including: A-Z, a-z, 0-9, punctuation marks, accents, small caps, ligatures, and much more.

Price: $15

Victorian Parlor

Victorian Parlor is a traditional victorian decoration typeface based on clean looks and ink textured. Containing 350 glyphs of clean looks (regular font) and 350 glyphs of ink textured (vintage font). Each letter in the font was painted manually one by one with lots of detail and consistency.

Price: $17

Endurest Font

Built to withstand the challenge of trends and time. Inspired from the graphing technique of the late Sir Raymond DaBoll but with markers, acrylics and digital touches to create balance among heights and spacing. Call it modern vintage. Changing the size and kerning were made automatic for a perfect combination. Endurest in short is perfect for your work.

Price: $12

Caston

Caston is a revival typeface based on Morris Fuller Benton’s modified litho – initially designed and issued by Inland Type Foundry back in 1907, later modified and issued by American Type Founders in 1917 after the merge. Not only the typeface is now in the hands of public domain due to the defunct of ATF decade ago & lacking of active descendants – no known digital font was found in the web, until now.

Price: $19

1805 Jaek Map

This font is mainly inspired from the engraved characters of a German Map depicting Germany’s roads and parts of surrounding lands, edited in Berlin probably in the end of 1700’s. The engraver was Carl Jaeck or Jaek (1763-1808). The Map was bought by the French napoleonic general Louis Pierre Delosme (1768-1828) probably during the Napolenic campaign against Germany, circa 1805 or at least 1806, his sole staying in Germany.

Price: $30

Naive Inline Font Pack

Naïve Inline is a serif handwritten font designed by Fanny Coulez and Julien Saurin for La Goupil Paris. The three weights of this retro-Parisian typography can be enhanced with a bicolor interior, ribbed, full or demi, to improve your designs and bring a nostalgic and unusual feeling. To do so, you can simply superimpose the 2 elements: the weight above, the interior below. We also designed a sans serif version, Naive Inline Sans.

Price: $19

Naive Font Pack

Naïve is a serif handwritten font designed by Fanny Coulez and Julien Saurin from the french foundry La Goupil Paris. The three weights of this new parisian typography can be enhanced with three weights of two alternates fancy glyphs for each letter, the “Fantaisies”, to improve your designs and bring a more poetic and unusual feeling.

Price: $19

Lettersmith Design Kit

It’s no secret that I love all things hand-lettered, but recently, I also can’t get enough of letterpress printing! And with all the gorgeous script fonts in the marketplace, I wanted to create a fun typeface to compliment them. But of course, I couldn’t stop with just a font. Nope, I went ahead and hand-sketched over 300 vector elements, added 10 cotton paper textures, and designed 50 Letterpress Styles, so that you can make anything and everything you want.

Price: $25

Metropolis – Font Family

This elegant and versatile serif typeface captures the essence of classic and modern city, the dualism between the working class and the city planners. Through the elegant lines and sinuous curves this font works perfectly for a display reading or beautifully as a headline or as body copy.

Price: $14

New York Font

A vintage style display serif font for your new projects. Great for your retro/vintage projects, the pack contains 4 font files (otf & ttf) – regular, grunge & line, and line grunge.

Price: $10

Sonten Typeface

Sonten Typeface is a modern serif-semibold for title and bodytext in a medium look. The name ‘Sonten’ originally from Sundanese word means ‘Afternoon’ that inspired from the process when I created the font every afternoon after my “business” done everyday. The design prefers to use in insignia style, so I presented the different styles including 3D, Bevel, Contour, Deboss, Outline, and Shadow. Most of them can texted in a regular way (1 color) or being combined by 2 font that have the same position like a multi-layers.

Price: $17

Alitide Typeface

Introducing western style display typeface it’s a alitide. An All-caps font with modern western style, OpenType features with stylistic alternates. To access the alternat glyphs, you need a program that supports OpenType features such as Adobe Illustrator CS and Adobe Indesign. You can use this font for various purposes such as logo design, t-shirts, posters, and much more.

Price: $12

Tigerlily

A handcrafted serif font by Jackrabbit Creative. Inspired by elegant cityscapes. Tigerlily brings a handmade feel to an otherwise “sophisticated” feeling typeface. Font comes as both .ttf and .otf font files. Includes numbers and basic punctuation.

Price: $9

Colombos Typeface

Introducing the new Colombos Typeface, another display serif font. It is a great idea to use it for logos, inspirational quotes, t-shirt graphics, typography art, apparel, labels, badges, posters, business cards, stylized wedding invitations, prints, signs, emblems, book cover designs headlines, titles, etc.

Price: $12

Alice

Alice is a fun and quirky all caps serif font. While creating this font, all I could think about was Alice in Wonderland and her adventures. Comes in 2 weights; Regular & Light and includes OTF and TTF files.

Price: $12

Bold Riley font

Introducing Bold Riley a handmade serif display typeface. To give it that human touch each glyph was hand drawn with pen and ink.

Price: $10

St. Monique Typeface

St. Monique is a display typeface inspired by medieval typography and visual motifs. Serifs and subtle details were designed to evoke the medieval feeling while keeping the typeface clean and contemporary.

Price: $12

The Wallington Pro

Wallington Pro is a decorative-serif font embodying vintage and elegant curves with functional structure. Style is adopted from Old English cultures with their descendants around mid-12th century and Art nouveau in 19th century, it was inspired by natural forms and structures and the curved lines. Crafted with love and easy-to-read letter design.

Price: $24

Black Oval

Black oval is a font with a vintage style and simple, very suitable for your brand or posters, band, shirts and others.

Price: $9

Deathcross Capital

The death cross vintage font is very similar font can help in your work with designs — especially vintage designs.

Price: $8

Nadirii Font

Nadirii Font is a handwritten, multilingual, display font, with greek/greek polytonic and latin characters.

Price: $4

Flored Typeface

Introducing Floren Typeface, a simple and beautiful font made with persistence and passion. Floren typeface has a unique character when compared with its peers — it has a unique, special bracketed serif shape.

Price: $12

Slow Pony

Just outline the stroke instead of trying to maneuver letters with tracking and kearning. Those swirls are ruthless. A beautiful font for you to use in your designs.

Price: $6

1592 GLC Garamond OTF

This family was inspired by the pure Garamond pattern set of fonts used by Egenolff and Berner, German printers in Frankfurt, at the end of the sixteenth century. All the experts said it was the best and most complete set of the time. The italic style used with it was Granjon’s, as in 1543 Humane Jenson. A few fleurons from the same printers have been added.

Price: $34

Marthas Typeface

Introducing Marthas, The time-machine between that classic wave typeface and nowadays vintage enthusiasm.

Inspired by vintage hipster enthusiasm, the needs of classic fonts are raising high for any industries that bring the trend as their red carpet to attract the market. So that’s what the Marthas was based on. It comes with a complete set of Uppercase, Lowercase, Numbers, Accents and Punctuations.

Price: $16

Corporative Cnd Family

Corporative Condensed, by Latinotype Team, is the narrowed version of Corporative Basic that offers high performance when using for headings and subheadings. The family consists of 8 weights plus companion italics.

Price: $31

Carrig Rough

This is a hand drawn, all caps display typeface inspired by classic letterforms that have been carved into stone and then weathered by time.

Price: $15

Bold Riley font

Introducing Bold Riley, a handmade serif display typeface. To give it that human touch each glyph was hand drawn with pen and ink.

Price: $10

Quiroga Serif Pro

This typography was designed for continuous text, legible at medium and small sizes, with great saving of space, optimized for 6, 8, 10 and 12 points. The morphology is a mix between tradition and innovation; it has a vertical axis, thick serifs, tall x-height, light modulation and a lot of internal space between letters: key to improve legibility at small sizes. Formally, my idea was to make a serif type that had a unique color, this is visible due to the light modulation. This is also complemented with the incorporation of not common, alternative signs. Some parts of the letters that are usually curb or diagonal where made horizontal (for example: a, q, p, etc.), this makes the eye of each character to be wide and unique.

Price: $29

Vidiz Pro Typeface

Vidiz Pro Typeface is serif font designed to help you create stunning work. Suitable for logos, posters, invitations, greeting cards, quotes — you name it.

Price: $14

Real Talk

Real Talk packs the same lip flapping smacks and pharyngeal grunts as any old nonsense. But while a baby can only babble, a grown man can mean something. Put words in perspective, located on the axes of breadth and depth, and live by them. Do what you say. Say what you know. Know what you feel.

Price: $27

Archive Garamond Bold Pro

Archive Garamond is a typeface roughly based on the designs of Claude Garamond (ca. 1480 – 1561) , a French publisher and a leading typeface designer of that period.

While the majority of contemporary digital interpretations of the “Garamond types” are cleaner and more polished versions of that genre, Archive Garamond tries to keep the rough nature which was typical in the early days of printing. Archive Garamond has a rather unique, distinctive temperament which is even more emphasised with the preserved non-uniformity, such as irregular glyph shapes or a variable baseline. Although Archive Garamond was clearly made to be used for display sizes it works surprisingly well in text.

Price: $29

NT Rudolf Gagarin

Rudolf Gagarin is part of the Gagarin Family. Made by Novo Typo. Designers from Amsterdam, The Netherlands.

Price: $26

Karl Whitefoot

Karl Whitefoot is a hand drawn font that comes in two different variations, regular and oblique. You can combine the different styles of the whole Karl family to make variations to your design.

Price: $12

Daisy Dog Hand Drawn Font Serif

It’s my hand-drawn font, Daisy Dog. Created in some of my favorite hand lettering that I always find myself including with my illustrations and surface patterns, I wanted to share it with the world.

Price: $12

AZ Vintage Tattoo

AZ Vintage Tattoo font was inspired from Early 1900’s Amateur tattoos. This font utilizes an “old look” to the line work which is designed to have a “worn feel” to it. Ideal for use as headline or sub-head text in you design.

Price: $20

Brave New Font Pack & Graphic Extras

A handmade, Brave New Font sketchy, illustrated, and hand-drawn with love. This is more than just a typeface – this is a pack, and it allows you to be even more creative than you would have been with just the font.

Price: $20

Ndogk

Opentype features ready with Stylistic Set, Contextual alternates. With Opentype features you can applied to logos, product, display, clothing, quotes and many more. You can applied to all typography with mix and match pairs of letters to fit your own designs.

Price: $17

Warrior – Hand Drawn Typeface

After many hours with my pen and sketchpad my first font has finally landed. Taken from one of my hand lettering styles which regularly features on my Instagram and Dribbble feeds, it is inspired by the love of vintage, the outdoors and a time when everything was made by hand.

Price: $16

Dacota Layered Typeface

Dacota Typeface is a layered type family, Inspired by vintage american west poster and circus poster that have a strong shapes so it will create more attention for people to look more closely. Comes with 4 font system that can be layered to create different effect (basic, rough , dropline & dropshadow).

Dacota Typeface includes a full set of capital and lowercase letters, as well as multi-lingual support, currency figures, numerals, and punctuation.

Price: $15

Carrig Refined

“Carrig Refined” is the polished version of Carrig Rough. I have taken the essence and personality of my original hand drawn typeface and refined it. Carrig’s clean, curved lines, uniform serifs and precise kerning combine to make a unique, distinctive typeface that could be the perfect solution for your next design project.

Price: $15

Champloo

Champloo is very unique typeface which combines serif features and brush stroke. Some letters have serif, but some don’t. Serif to be found on left side of stem only. It gives a quirky impression on short text. However the larger the text become, the more consistent look it gets as a whole. These two versatile weights let you play with the typeface freely and beautifully.

Price: $15

Udang Typeface

Introducing Udang Typeface classic display font. Inspired by victorian style which is combining classic and modern typography. You can applied to all typography with mix and match pairs of letters to fit your own designs.

Price: $15

Claire – Serif font & illustrations

Claire is a handwritten font created by brush and ink which gives it sharp edges and a little bit scary look. It is delivered with over one houndred thematic illustrations. So, if you’re looking for something sharp but pleasant you are on the right way.

Price: $7

The Brodze

This font is specifically designed with a variety of alternate, ideal for posters, t shirts, typography, writing etc.

Price: $11

Ana’s Rusty Typewriter

Hand-drawn font based on an old Underwood typewriter (hence the limited character set).

Price: $5

Bendy Goose

A contemporary fun font that would be ideal for funky designs and graphics.

Price: $6

Always Here

A simple, yet elegant, handwritten font. It will be ideal for minimal or typographic poster designs.

Price: $2

Horseshoes & Lemonade

Inspired by vintage fifties and sixties design elements. The lettering features exaggerated angles with the square borders popular at the time. All letters are capitals but the lowercase characters provide variations. This package includes an additional font containing only the letters without the borders. This font supports basic Latin and Western European diacritics and the download contains both TTF (True Type Font) and OTF (Open Type Font) files.

Price: $15

AZ Plug Italic

AZ Plug Italic font is inspired from a combination of original early 1900’s Edward Penfield and Franz Hazenplug poster art. This font is designed for use as a worn and antiqued headline or subheadline.

Price: $20

Teco Serif Light

Teco Serif is a simple and modest display font design. It supports a wide variety of languages — Albanian, Cyrillic, Danish, Dutch, English, Estonian, Faroese, French, German, Icelandic, Italian, Malagasy, Norwegian, and Swedish.

Price: $20

Hoods & Capers

This font was inspired by a song titled “Hoods & Capers” by Asteria.

Price: $19

Uncle Lee – Regular

Meet Uncle Lee – ahand drawn and playful serif! A upper-case-only font with upper-case-variants on the lower-case letters, and three happy versions – regular, outline & thin

Price: $13

Victoria Typeface

Introducing Victoria. Available in Regular And Bold.

Price: $15

Quiet the Thief – Thin

A modern serif font with a nice medieval outlook that will bring out the true vintage nature of your designs.

Price: $9

Aviano Wedge

Aviano Wedge comes in six different weights and is packed with OpenType features. As a complement to these characters, Aviano Wedge includes 40 discretionary ligatures for artistic typographic compositions. To see these features in action, please see the informative .pdf brochure. OpenType capable applications such as Quark or the Adobe Creative suite can take full advantage of the automatically replacing ligatures and alternates. Aviano Wedge also includes support for all Western European languages.

Price: $72

Mekicki

Mekicki is a typeface based on a poster designed in 1928 by Polish artist Rudolf Mękicki. It is part of a series inspired by the aesthetics of Poland, circa 1908 to 1939.

Price: $10

Black Heirloom Artcraft

Heirloom Artcraft is available in Thin, Thin Italic, Book, Book Italic, Demi Italic, Black, and Black Italic. It also features Metrics and Optical kerning– metrics displays characters with letterpress-traditional spacing that is pleasantly askew, or more rigid optical kerning which displays characters at identical distances for times when the importance of readability exceeds that of stylistic merit.

Price: $29

Exquise FY Italic

With its round and elegant shapes, this new didone typeface is developed in six styles, including a “poster” weight. Though inspired by classical thick and thin shapes, Exquise FY’s design is innovative with its sharp drops.

Price: $50

Hilton Serif Font

There is something special about thin fonts. On one side is the sensitive, charming and warm touch, on other side they are uncompromising, thoroughgoing. Here the contrast can’t hide the clear shapes. Hilton Serif and Hilton Sans is a pair of highly legible, subtle and elegant sans-serif and semi-serif display faces. The quality of spacing and kerning ensured by Igino Marini.

Price: $39

Skooled Serif – A Hand Drawn Web Font

Skooled Serif is a clean hand drawn font face that is perfect for creating a handmade look on your website. The text is easy to read, even at smaller sizes. The download includes all of the formats needed to embed the font in your webpage. The font features 195 glyphs including accented characters.

Price: $10

Marker Typeface

Marker is an all caps, this is my my first typeface using fontographer, i think marker its good for your headline.

Price: $10

Nexodus

This unique art font comes with new set of ornaments as well as many ligatures and Zodiac signs.

Price: $49

Marina

MARINA is typeface inspired by sea, sailing, boats and wind. Enjoy the seashore.

Price: $10

Gauthier FY Medium

nspired by Renaissance typefaces, Gauthier FY is a contemporary old-style serif typeface with big x-heights and quite small caps. Accompanied by a lovely and detailed italic, inspired by artworks from the punchcutter Granjon‚ Gauthier FY is perfect for any text design. Gauthier was co-created by Jérémie Hornus & Alisa Nowak on fontyou.com, the first collaborative type foundry.

Price: $50

Bosman

Bosman_empty is perfect font for apparel, labels posters with vintage, marine feel. Package contains also Bosman_dings.

Price: $8

Old Venexia

Unlike many of our other fonts that are strict interpretations of historical exemplars, Old Venexia is a loose interpretation of Aldus Manutius’s typefaces. Aldus was one of the greats in typography whose work influences vast amounts of typefaces to this day. This font has nearly 600 defined characters. Suitable for a wide variety of applications. This font contains regular, italic, bold, bold italic and small caps in both TTF and OTF formats. Every Proportional Lime font comes with a full character map.

Price: $30

Brush Serif – Percy

“Brush Serif” was inspired by all the classic serifs you know and love, but as an illustrator I’m not enthused with straight lines and perfect corners. Every font was styled off of one or more “classic” typefaces and completely redrawn and hand painted with a Chinese calligraphy brush and Indian Ink.

Price: $15

Brush Serif Family

The Full family. Much love, Ed.

“Brush Serif” was inspired by all the classic serifs you know and love, but as an illustrator I’m not enthused with straight lines and perfect corners. Every font was styled off of one or more “classic” typefaces and completely redrawn and hand painted with a Chinese calligraphy brush and Indian Ink.

These are as versatile as they look but are particularly striking at large sizes when all of their beautiful imperfections, dry brush edges and speckled fills are visible.

Price: $60

Dust Overhaul

A unique dusty font inspired by the American dust bowl during 1930 – 1940.

Price: $49

Australis

Australis is a hybrid roman font that won first prize in the Morisawa International Type Design Competition in 2002. After 10 years the family is finally complete and its release coincides with the reopening of the competition in 2012, in Japan.

Price: $99

Caitiff Family

Caitiff is a unique hand drawn serif. It includes about 25 ornaments to compliment your text and a couple of stylistic alternatives to your capital letters. Caitiff Slanted is an oblique version of Caitiff. Caitiff is a decorative typeface. You can use Caitiff in any setting; children’s books, beer labels, organic food packages and menu.

Price: $25

Sergio FY Bold

Sergio FY is an antique latin font family inspired by a 19th century wooden type font, found in an italian print – Gazetta Musicale di Milano, 10 Guigno 1897. This typeface is characterized by its large, sharp, and triangular serifs, which give it a very singular look. With its complete character set including small caps, oldstyle figures and discretionary ligatures (amongst others), Sergio FY comes with 3 weights and italics, as well as an amazing set of ornaments. Its large width, its short ascendants and descendants allow it to perfectly fit in small size. It will also show all its originality in big sizes for headlines or posters (absolutely fabulous in its black version). Both robust and elegant, spiky and friendly, oldschool and contemporary. Sergio FY is for sure the next celebritype.

Price: $70

Sperling FY Medium

Sperling FY is a geometric and condensed high contrast font, characterized by its long vertical serifs. Its big i-dot as well as some other deliberately naive disproportions like the W are wonderful signs to identify Sperling FY. The accompanying italic style illustrates well designed creative forms like the k or the z. Due to its good legibility in small size, you can use it for editorial texts like in magazines. You can also take great pleasure by using it in poster size.

Price: $35

Canberra FY Regular

Canberra FY is a contemporary and low-contrast serif typeface that shows legibility with personality. Its asymmetric and short serifs render a versatile look, always usable and friendly.

Price: $50

Rocking Bones Typeface

Rocking Bones is Serif Handdrawn like a Bone with handmade feel. You can use this font as creative as you want. Just imagine and touch the sky.

Price: $12

Mayonez regular

Mayonez is a typeface with rational structure and axis but softened with rounded contours and cupped serifs, getting as result a balance between seriousness and friendliness. The shapes have a soft appearance but without lacking definition.

Price: $28

Sprout Writer

I like typewriters. Heres two handwritten fonts inspired by them, regular and bold. Download includes two .TTF files compatible on both Mac & Windows.

Price: $10

Bonerica Typeface

This is Bonerica typeface is serif font made by hand. This is good for logo,greeting cards, posters, labels, t-shirt design, modern vintage, etc.

Price: $12

Boucherie Block Regular

Boucherie Block is part of the Boucherie Collection – a series of 16 distinct, yet related typefaces. With its thick wedge serifs and steeply angled crossbars and terminals, Boucherie Block cuts a bold impression. Set it large and tight for searingly effective headlines.

Price: $20

Achille II FY Black Italic

This Slab serif typeface is characterized by its curved and angular serifs which give it a special character. Not too rigid, no too round, its well balanced shapes make itself both legible in small size and powerful in big for headlines, with its robust structure.

Price: $70

Murmers Typeface

Introducing murmers typeface is a serif font . murmers typeface inspired by old films about a murder or crime . This is a great for vintage design, t-shirt, logo, labels, posters , badges and etc.

Price: $12

Brington Font

Brington font made with a mixture of ornament adds a classic and vintage. very well suited to be used for book titles, bands, movies, advertising etc.

Price: $12

Piramid Font

Piramid Font is suitable for use make design using style of racing. This font is also used a great vintage style used in your design that has a vintage concept.

Price: $9

Hansom Slab FY Bold

As its cousin Hansom FY, this font has friendly shapes and rounded terminals. Slabs reinforce its masculin and technique appearance.

With 3 weights and their accompanying italics, this modern and functional slab font family is well-suited for all kind of application. From packaging to editorial design, from screen to branding – Hansom Slab FY guarantees optimal readability.

Price: $35

DJB Holly Serif

Holly Serif is a handwritten font in the style of type with a flair of the handwritten. It contains language characters for European languages and comes in 2 styles.

Price: $7

Catalina Typewriter

Earlier this year I visited a bakery in Newport Beach, CA and fell in love with the organic design and typography of the place. Hand-drawn menus, table cards, chalkboards, and wall quotes surrounded the charming spot. It inspired me to create a new font family based on the combination of hand drawn fonts.

This typewriter inspired hand-drawn font family works great as either a display or paragraph text. It has contextual alternatives with 3 versions of each letter, and comes in both upright and custom italics versions.

Price: $45

Deputy Serif

A Gentleman Rascal of a font. Serious but fun. Responsible but quirky. He is good enough to meet your parents and your friends. He has your back in a fight and adds class to your dinner parties.

Price: $9

from Design Shack http://bit.ly/2i8M9tl

100+ Best Modern Serif Fonts See more on: Simply PSD Blog

from http://bit.ly/2DD5co1

[glenmenlow]

The Force Of Brand Strategy And Design

Perhaps the legendary Paul Rand said it best; “design is the silent ambassador of your brand.” The importance of design to brand strategy cannot be understated; one cannot reach its full potential without the other. Brand identity, positioning and value are not only expressed in strategy, but they are fully articulated to consumers through design in any number of ways … whether by graphic identity (logo type, brand dress, etc.), marketing communication (advertising, web, social design, signage, etc.), product and packaging design (user experience, brand reinforcement), or environmental design (architecture, retail environments, displays, etc.).

As Wally Olins observed in his book Corporate Identity, design is what makes business strategy visible. And it can–and should be a beautiful thing. Think of the engaging visual closure of the arrow embodied in the FedEx logo, or the smooth, precise feel and heft of an iPhone in your hand. These and other examples like them are visible, sensual extensions of each brand’s strategy manifested in brilliant design.

Our attraction to brands that are exquisitely designed is as old as Greek philosophy. Plato surmised, beauty is found in the form and in the idea of beauty itself. So for thousands of years, whether it’s a beautifully fashioned crown or a modern day smart phone, humans strive for and yearn for good design. We instinctively “know” when something “works” and when it doesn’t. And in our modern day marketplace, design either bonds the brand with the customer or it doesn’t.

This “knowing”is actually built on what Lawrence E. Williams in Psychology of Design calls “Conceptual Scaffolding.” From birth, all of us construct conceptual scaffolding in our minds from our experiences in the world. Designers use these “physical concepts and their psychological analogs” to shape their ideas to serve brands they work for. Very often, these are universally understood concepts, such as more distance between buttons on a control pad means they don’t relate, or the weight or sound of a device or vehicle can create the perception of quality or power. For example, when we scroll down down our smart phone and lift our finger off the screen, the momentum of the menu will simply slow to a stop. Our conceptual scaffolding expects that to happen, even though the product engineers had no operational reason to create that effect. Good product design doesn’t disappoint and the screen scroll we did with our finger tip obeys our conceptual scaffolding of physics and inertia.

Design, probably more than anything, links brand and customer. Design relates brands to us and our world not only through mirroring our conceptual scaffolding, but through enhancing our identification, engagement, memory, and relationship with brands with all of our senses. We are, after all, sensual beings. Information about a brand is not only communicated verbally and logically, it’s also imprinted on the consumer’s psyche by sight, sound, smell, taste and touch … by design.

This need to experience the brand by sensory connection is one reason why retailers are still needed in an Amazon world in some categories, through the practice of “showrooming.”

The Visual Connection

Visual design, through symbols and iconography, provides communication shorthand for brands in today’s increasingly multicultural, multilingual society. Color selection is extremely important and can break through cross cultural barriers through universally understood meanings. Colors can also be “owned” by a brand within a category as part of its distinctive identity. Coca-Cola Red isn’t just any red.

How things are organized for consumption, be it visual hierarchy on the vertical axis or strategic placement of ad elements, also conveys relative importance of information because of the way we are conditioned to view and interpret. Lastly, how products are depicted will have a direct bearing on the intent to purchase. Does the photo or video stimulate the imagination for experiencing the brand—how it tastes, smells, feels, or sounds?

The Olfactory Connection

Our sense of smell is often the most under-rated, yet most powerful design component to make a customer connection. The tongue can only distinguish five taste qualities, however the nose can distinguish millions of scents and the brain is wired to encode, then activate memories associated with scents going back to our childhoods. Through their environmental and product deign schemes, automakers, retail and hospitality use unique smells to identify and imprint their brands on customers through polymer delivery systems and injected into their HVAC. And of course, the aroma of some brands, such as Cinnabon are truly irresistible.

The Auditory Connection

How does the turn signal sound in an Acura? Or the engine sound on a Harley Davidson motorcycle? Or the role of music in the brand’s retail space (like Abercrombie) or as a musical “stinger” in advertising (such as Intel)? Sound design promotes cohesive brand expectations and experiences as powerful as visual design.

The Taste Connection

Flavor profiles are meticulously created and researched to differentiate competing brands, like Coke and Pepsi. Some prefer the coffee at Dunkin Donuts, others prefer Starbucks. Taste can command loyalty.

The Touch Connection

Ask any floor covering shopper about their reluctance to order flooring online, and chances are they will tell you they have “to feel it.” In fact, the first thing anyone shopping for carpet will do is to stroke the sample. How it feels is important and carpet and rug makers are in a race to design their carpet to be softer and smoother. The quality of touch for flooring, clothing, tissue brands, even “mouth feel” for food and beverage makers, is important to its appeal and differentiation.

The merger of brand strategy and design results in one of the most powerful forces in our world, shaping perceptions and driving consumer decisions. Activate that power by linking design to your brand strategy and brand strategy to your design.

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