#or videos about tools made for the disabled posted by some 'viral' page that says they're for lazy people

[siristaci]

Nothing quite beats that feeling when the comments section of a 'controversial' facebook post passes the vibe check. Especially when the page that posted it is clearly run by bigots.

[georgewagner]

A guide to setting up your own trades business

If you’ve spent time perfecting your trade whilst working for someone else, maybe you’re ready to move on and start your own company. Plenty of benefits come with running your own trades business – but there are many responsibilities, too.

Get off to a good start by ticking off these 8 tasks for new small businesses, below.

Contents

Create a business plan

Register your business

Sort out your finances

Get the required certifications

Secure your supplies

Promote your trades business

Get reviews and ratings

Stay on top of admin

1. Create a business plan

The first step in starting your own trades business is to create a business plan. Your business plan will describe your business, its goals, and outlines how you’ll achieve them. You can find business plan templates on Gov.uk. Plus, you can get specific advice on writing your business plan online or over the phone, depending on where you live in the UK:

England.

Scotland.

Wales.

Northern Ireland.

Many banks will ask you to provide a business plan in order to apply for a loan or investment.

2. Register your business

If you earn more than £1,000 in a year through self-employment, then you’ll need to register as a sole trader with HM Revenue and Customs (HMRC – the UK government department responsible for collecting taxes such as VAT).

As a sole trader, you can keep all of your business’s profits after tax, but you’ll also be personally responsible for any losses your business makes. On the other hand, you can set up as a limited company, which is legally separate from its directors but requires more admin. This includes registering with the UK’s registrar of companies, called Companies House.

Find out which registration option is best for your trades business in our blog post: Becoming a sole trader or limited company.

3. Sort out your finances

It can be tempting to buy lots of exciting new tools and other equipment when you’re setting up your business. However, you should make sure to invest some time and money into the financial essentials, such as:

Insurance

Protect yourself from financial loss by taking out insurance. Types of insurance to consider getting include:

Tool insurance, in case yours get stolen or damaged.

Public liability insurance, to cover you against any claims made by a member of the public.

Van insurance, in order to drive your van on the roads legally.

For a more in-depth look at your insurance options, read our advice on tradesman insurance.

Get investment or a loan

Starting up a business can be expensive. So, many small trades business owners choose to take out a loan to get cash flow into their businesses. If you’re considering applying for a loan, it’s very important to carefully consider your options. Speak to an accountant for specific advice.

Many leading UK banks offer business loans for small businesses, including Barclays, Santander and HSBC. Plus, there are also government-backed, unsecured personal loans of between £500 to £25,000 available through the Start Up Loan scheme.

If you’re currently on benefits, you may be able to get a weekly cash allowance to start your own business through the New Enterprise Allowance. If you have a disability or health condition, then you could get an Access to Work grant to help you start your business.

Create a financial plan

A financial plan gives you control over your business finances, so your business doesn’t crash and burn. It also shows you areas where you can save money, allows you to estimate future expenses and gives you a budget to work within.

There are lots of free financial planning templates available online, including:

The British Business Bank’s Cash Flow Forecast template, to record how much money is likely to come in and out of your business.

The Prince’s Trust’s Business plan financial tables Excel spreadsheet, which automatically calculates your cashflow, costs and more.

Track your spending

In order to be compliant with HMRC’s Making Tax Digital for VAT (value added tax), you need to keep digital records of your expenditure and income using digital software. Apps such as QuickBooks and Sage One can help you with this. Read more about useful apps for your business in our blog post: The best tech for your trades business.

Talk to an accountant for specialist and expert advice for your trades business.

4. Get the required certifications

Certain types of tradespeople must be registered with industry bodies. These include:

Gas Safe Register: Gas/heating engineers and any tradespeople working with gas must be registered with the Gas Safe Register, in order to work legally. New applications cost £347 plus VAT (price correct as of 1st April 2021). 

Part P: Electrical installers must follow the Part P requirement of the government’s Building Regulations when working in domestic homes. Read more on the Planning Portal website.

TrustMark: TrustMark is the government endorsed quality scheme that covers work done in consumer homes. If you register with TrustMark, you’ll need to meet specific requirements. 49 different trades, including builders, carpenters, electricians, can join TrustMark – read the full list on the TrustMark website.

SafeContractor: SafeContractor is a health and safety accreditation that shows your competency to your clients. Find out more on the SafeContractor website.

You can show potential customers all of your certifications in one place, through the ‘Certifications’ section of your Rated People profile. Read more in our blog post: Update your Rated People profile.

5. Secure your supplies

Buying your building supplies in bulk is a cost-effective way to make sure you’ve got a steady supply of the materials you need. This was particularly relevant early on in the coronavirus (COVID-19) pandemic, when lots of builders’ merchants and other suppliers closed completely and demand for home improvement work increased.

Find out which building merchants are open during the coronavirus (or COVID-19) pandemic in our blog post: Coronavirus: Which building merchants are open to tradespeople?

Make sure that you don’t tie up all of your cash in excess inventory though, as this could take up too much of your monthly budget. To make sure you’re not buying stock when it’s not needed, create a simple inventory spreadsheet that shows how much you’ve got of each product. Then, set up a phone reminder to check the stock level again in a couple of weeks or months – how often depends on how much stock you have. That way, you’ll know when you need a top up. Then, you can find discounts at the UK’s leading trade counters by using Rated People’s Member Benefits Premium. 

If you choose to buy your supplies from a wholesaler, make sure to pay your invoice(s) on time. If you don’t, this could harm your reputation and future relationships within your industry.

6. Promote your trades business

Reaching new customers has never been easier, thanks to online tools such as social media and trades recommendation platforms like Rated People.

Social media

Thousands of homeowners are heading online to find a tradesperson to complete work in their homes. You can boost your online presence by using social media. There’s plenty of platforms to choose from, including Instagram, Facebook and Twitter.  

Not using social media could even mean you’ll lose out on potential customers too. 1 in 4 millennials (who spend more than the national average on hiring tradespeople annually) say they won’t hire a tradesperson without social media accounts!

Flooring specialist IdealFlooring has earned 1.1 million TikTok followers just by filming short videos of their day-to-day work. They’ve had some jobs come through the platform too. Read more about tradespeople going viral on TikTok.

Find out more about your social media options in our blog post: Which social media is right for your business?

Create an online portfolio

Potential customers want to see photos of your previous work when they’re looking at your online profiles. A simple online photo album works, as you can upload pictures straight from your phone’s camera roll.

You can create your photo album quickly and easily on your social media pages. If you’re a member of Rated People, tag us in your photos @RatedPeople and we’ll post them on our social media profiles to help you get your name out there.

Find out more about how to take great photos of your work.

7. Get reviews and ratings

Once you’ve completed a job, the work doesn’t stop there! Ask your clients to leave you a review. Around 7 in 10 people will leave a review for a business they’ve used if they’re asked to, so don’t be shy.

Getting reviews is easy on Rated People. Once you’ve completed a job, we’ll send the homeowner an email asking them to leave you a rating. Once you’ve got the review, you’ll get an email to let you know that your review is on your profile and is ready to share using our social sharing feature.

Read more about how great reviews maximise your opportunities to quote in our blog post: Tips for collecting reviews and building your online reputation.

8. Stay on top of admin

From sending invoices to organising your leads, there’s lots of admin that’s involved when you’re running your trades business. Cut down on the time that you spend doing paperwork by using online automation tools including:

E-invoicing: Online invoicing systems that allows you to track the payment status and have a secure audit trail. Read our 5 simple tips for speedier invoicing.

Lead organisation tools: View all of your leads at a glance and see how much value they’re are bringing in with Rated People’s Lead Tracker feature. You can add leads from outside of Rated People, too. Read more about managing your leads using the Trades app.

Cloud storage apps: Store your documents in a secure online data centre. You can share and work on your documents easily with your colleagues through apps such as Google Drive. Read more about cloud storage in our blog post: Data backup: A guide for small and medium-sized businesses.

For more advice for your business, visit our Trade Advice Centre:

Tipped for success: 5 learning for one-person businesses.

8 money saving tips for tradespeople.

Coronavirus: 6 lockdown lessons about running a business.

The post A guide to setting up your own trades business appeared first on Rated People Blog.

A guide to setting up your own trades business published first on https://fanseeaus.tumblr.com/

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2016: the year Facebook became the bad guy

This year has revealed how difficult it is for the social network to make the world more open and connected when the decisions it makes can be so divisive

Mark Zuckerberg started 2016 with a cookie cutter message of hope. As the world faces new challenges and opportunities, may we all find the courage to keep making progress and making all our days count, he wrote on his Facebook wall on 1 January. He and his wife, Priscilla Chan, had just had their daughter, Max, and had been sharing warm and fuzzy photos of gingerbread houses and their dreadlocked dog Beast over the holiday season.

Then 2016 happened. As the year unfurled, Facebook had to deal with a string of controversies and blunders, not limited to: being accused of imperialism in India, censorship of historical photos, and livestreaming footage of human rights violations. Not to mention misreported advertising metrics and the increasingly desperate cloning of rival Snapchats core features. Things came to a head in November, when the social network was accused ofinfluencing the US presidential election through politically polarized filter bubbles and a failure to tackle the spread of misinformation. The icing on the already unpalatable cake was Pope Francis last week declaring that fake news is a sin.

This was Facebooks annus horribilis. Mark Zuckerberg must long for the day when his biggest dilemma was deciding which grey T-shirt to wear on his first day back at work.

It wasnt all bad. None of these controversies made a dent on the bottom line; Facebook had a bumper year for advertising revenue, and the $3bn investment to tackle all diseases (no big deal) through the Chan Zuckerberg Initiative was well received.

But this year has revealed how difficult it has become for the social network to stand behind its mission to make the world more open and connected when the decisions it makes can be so divisive.

Unprecedented power

Thanks to its 1.79bn users and how much it knows about them, Facebook rakes in billions in advertising. In the first three quarters of this year, the company made almost $6bn in profit a big jump from a mere $3.69bn in 2015. They have perfected advertising in a way that makes it extremely enticing. Its so easy to place an ad and get immediate results, said media expert Gordon Borrell, whose analysis suggests that Facebook has taken $1bn away from print publications in the past year. For every new dollar spent by brands online, a whopping 85 cents goes to Facebook and Google at a time when traditional publishers are facing layoffs.

Some believe Facebook has become too big to be regulated effectively.

We dont have the right regulatory paradigm for these globe-striding technology giants, said Carl Miller, research director at the Centre for the Analysis of Social Media at the thinktank Demos. We treat them like neutral utility companies but they are value-maximising commercial entities.

Facebook is a monopoly with too much power, argues author and activist Robert McChesney. When you get companies this big they are not just a threat to democracy, but they are also a threat to capitalism. They suck investment capital and profits away from smaller businesses and screw over the competitive sector.

He has an extreme solution: if Facebook cant be regulated effectively, it should be nationalised to ensure it acts in the interest of the public.

McChesney scoffs at the suggestion that Facebook is acting democratically by serving its many users. Thats self-serving garbage, he said.

Does it not make a difference that Mark Zuckerberg is a principled CEO with good intentions? Not according to McChesney: I am sure the people who produced napalm thought they were doing a good service to protect the free world.

Digital colonialism

One of 2016s earliest missteps was Facebooks mishandling of Free Basics. The company pitched Free Basics as a way to give internet access, and all the wonderful benefits it can unlock, to the worlds poorest people. The catch: it wasnt real internet access, but a selection of apps and services curated by and always including Facebook. In February, the Indian government rejected Free Basics over its violation of the tenets of net neutrality following a public debate in which Facebook was accused of digital colonialism. It was an expensive and embarrassing blow for the social network and indicative that not everyone finds its brand of Silicon Valley techno-utopianism palatable. To compound the issue, Facebook board member Marc Andreessen reacted on Twitter with the tone-deaf and contemptuous line: Anti-colonialism has been economically catastrophic for the Indian people for decades. Why stop now?

Nitin Pai, director of the Takshashila Institution, an Indian thinktank, and a critic of Free Basics, said: Facebook and Mark Zuckerberg must take a long, hard look at what are the values it wants to strengthen or weaken in this world … Unlike other multinational firms that merely sell goods and services to people across the globe, Facebook enables connections among them. It cannot take the usual, and usually untenable, we are apolitical route to international business.

Facebook is a monopoly with too much power, some argue. Photograph: Sergei Konkov/TASS

Indeed, so political are Facebooks global expansion plans that they are said to be working on a censorship tool that would allow them to operate in China once again.

Censorship and accountability

Censorship has been a running theme on Facebook in 2016. Despite insisting it is not a media company and is not in the business of making editorial judgments, Facebook, it seems, is all too happy to censor content when that content violates its own policies or at the request of police. This has led to a number of high-profile blunders in 2016, including the removal in September of the iconic Vietnam war photograph napalm girl from a Norwegian journalists post and the deletion of a breast cancer awareness video in October. In both cases, human moderators made bad judgment calls that the algorithm then enforced across the site to widespread criticism.

In August, Facebook deactivated Korryn Gaines profile during an armed standoff with police at the request of the Baltimore County police department. Gaines, who was later killed by police, had been posting to the social network after barricading herself inside her apartment and aiming a shotgun at police. The incident highlighted the existence of an emergency request system that police can use to get Facebook to take content down without a court order if they think someone is at risk of harm or death.

Elsewhere, Facebook suspended live footage from the Dakota Access pipeline protests and disabled Palestinian journalists accounts; there were also reports it had removed Black Lives Matter activists content.

Zuckerberg accused of censorship after Facebook deleted napalm girl photo

The lack of transparency over this process led to a coalition of more than 70 human and civil rights groups demanding that Facebook be more transparent about its takedown processes and arguing that censorship of user content depicting police brutality at the request of authorities sets a dangerous precedent that further silences marginalized communities.

Reem Suleiman of the not-for-profit organisation SumOfUs added: Theres a lot of doublespeak. Zuckerberg talks about being a human rights defender and champion of civil liberties protection. He hung a Black Lives Matter banner outside of Facebook. These are ideals that the company is claiming to promote, so its totally fair to hold them to account.

Suleiman fears that under Trumps administration, surveillance and silencing of minorities, particularly Muslims and undocumented immigrants, could become more commonplace. Facebook has an ethical duty to protect its users, she said.

Effect on the election

None of 2016s controversies have rattled Facebook as much as the criticism that its failure to clamp down on fake news combined with the way its algorithm places users in polarized filter bubbles shaped the outcome of the presidential election.

Its crazy that Zuckerberg says theres no way Facebook can influence the election when theres a whole sales force in Washington DC that does nothing but convince advertisers that they can, said author Antonio Garca Martnez, who used to work in Facebooks advertising sales department. We used to joke that we could sell the whole election to the highest bidder.

In the runup to the election, misinformation and fake news such as articles suggesting Hillary Clinton was a murderer or that the pope endorsed Trump proliferated on social media so feverishly that even Barack Obama said it undermined the political process. Macedonian teenagers built a cottage industry of pro-Trump fake news sites, motivated by the advertising dollars they could accrue if their stories went viral.

Widespread outrage over the issue led to an internal mutiny and an uncharacteristic climb-down from Zuckerberg. Having initially denied any responsibility, he wrote an apologetic post outlining ways the platform would tackle the problem, including building tools to detect and classify misinformation.

This, combined with the cases of censorship, points to the inevitability of Facebook accepting it is a media company and not just a neutral technology platform.

Some believe that Facebook has become too big to be regulated effectively. Photograph: Dado Ruvic/Reuters

Mark Zuckerberg is now the front-page editor for every news reader in the world. Its a responsibility hes not choosing to accept, Martnez said.

Claire Wardle, from First Draft News, thinks that is changing. They may not have said it yet, but 2016 is the year Facebook recognized they are a publisher. The company is simply reluctant to admit it because its a nightmare.

Weve never had a global newspaper in 192 countries, with all these different legal and cultural contexts and languages, she said.

She points out that Facebook has been very diligent at policing the platform for sexual content and bullying, but now has to do the same for misinformation with a combination of expert human judgment and software. Its not going to be easy and marks a huge cultural shift for Facebook. Algorithms arent yet smart enough to make these decisions. Facebook needs to be honest about that, she said.

Harvard Business School professor Ben Edelman added: They need to grow up … There are duties that come with their size and revenue. Facebook spends more on beer and ping-pong tables than on professionals to vet the quality of the material they show to users.

Problems to come

As we draw towards the end of 2016, Facebook faces a number of looming challenges, including the fact admitted in earnings calls this year that the core site has reached saturation point for advertising. Theyve squeezed the newsfeed lemon as far as it will go, Martnez said. This means it will need to find other ways to make money, presumably through the other companies it owns, including WhatsApp and Instagram, or through virtual reality if it is to continue growing at the same pace.

On the horizon is also the threat of Snapchat a rival that has continually taunted Zuckerberg because of its overwhelming popularity with tastemakers in their teens and 20s. He tried, and failed, to buy it for $3bn in 2013, and since then Facebook has obsessively copied its younger, cooler competitor.

The company will also have a public relations battle on its hand when the movie The Circle, starring Tom Hanks and Emma Watson, launches in 2017. The film, based on David Eggers book, is a cautionary tale about an omniscient, privacy-violating Silicon Valley technology company that has subsumed Facebook, Google and Twitter. The dark and dystopian future it portrays is likely to create mainstream discussion about the ethics and intentions of these companies.

Zuckerberg can draw some comfort from the fact that this intense scrutiny is likely to pass. Facebook is a relatively young company and will experience similar growing pains any maturing company faces as it navigates the teenage years, said Forrester analyst Jessica Liu.

Wardle agrees. Facebook is where Google was five years ago, and in five years time well be having this conversation about Snapchat.

from All Of Beer http://allofbeer.com/2016-the-year-facebook-became-the-bad-guy/

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Editable Graphics

Covers for eBook and Resource Materials

No need to start from scratch with our pre-made templates

Cover – 6 styles; Reports 2 styles

Blogging Content

Fill Your Content Publishing Calendar With Pre-Written Articles

Modify with a new title and add supporting content such as illustrations or images, statistics, quotes, graphs, or videos and always a call-to-action.

10 articles (400+ words) in Word .docx and .txt format.

8 Of The Best Ways To Recover From A Migraine More Quickly

12 Lifestyle Changes to Help Relieve Your Migraines

How Effective Are Over-the-Counter Medications For Migraines

How to Keep a Headache Diary

The 3 Classes of Drugs Used For Dealing with Migraines

The 5 Main Phases of a Migraine

The Role Hormones Play In Migraines

What Drug-Free Treatment Options Are There For Migraines

Why Men Suffer Migraines Differently Than Women

Your First Appointment with a Headache Specialist & What You Should Bring

Connections

Research Done-For-You

Top 10 Academic resources (PDFs, blogs, presentations, etc.) at your fingertip

Social Media Images

Inspirations and tips

Publish to social sharing sites, use to build backlinks, whip out your iPhone and share it with potential customers at the grocery store, salon, Bunko party.  Editable PSD included. You are a Marketer Extraordinaire!

Deliver New Products In Hours. Not Weeks!

You Benefit From Our Expertise

Leveraged content and templates saves hours of time in research, planning, and development.

“Leverage” is the point of White-Label / Private Label Rights content.

Customizable Products

Add unique value to create high impact marketing content like blog posts, newsletters, reports and shared content

Instant List Building

Present visitors with valuable information or tools they can’t resist.

DFY Funnels

Sales Copy is ready to go.  Just add your Buy Button and branded eCover.

Premium Articles

Informative articles ready to post. Just add your Call-to-Action.

Resource Kit

More great content to use as handouts or to expand your blog

Academic Resources

Leading web resources for niche topic

Eye Catching Graphics

Ecovers, illustrations and graphics are royalty-free and no attribution required.

Connections

Social media images for expanding your visibility – Connect!

Implementation Tutorials

Step-by-step tutorials with added value tips. No charge for the tips. 

Put the Hours You Save to Better Use. Quality Time.

Your Content Marketing has Unlimited Potential With Our Quality PLR

Use and repurpose any way you wish. Pro blogger and traffic guru, Neil Patel tells it like it is…

  You can repurpose your blog content to extend the reach of your blog and to identify further link-building opportunities. – Neil Patel, QuickSprout.com

Below are ideas to squeeze more out of each piece of content.

Unlimited Purposes

Use as list building freebie to build your list.

Sell the ebook.

Monetize elements with your affiliate links for streaming commissions.

Convert the ebook chapters into Podcasts.

Upload slideshows, videos and PDF files for site promotion on high PR sharing sites such as Slideshare and YouTube, Vimeo, etc.

Use PLR content to create autoresponders.

Publish articles to your blog.

Use the presentation to create a Webinar.

Add your byline to the book review and share with another blogger for backlinks and traffic.

Turn each article into a video article.

Add links to the ebook and articles to products to earn commissions on sales.

Create videos of presentation.

Insert presentation slides as image in blog posts.

Create a coaching program.

Create a members only portal where you host special training and charge a monthly fee.

Promote training as a home study course.

Merge topics into a pillar content leading readers to an opt-in button.

Create a monthly paid newsletter.

Translate the material to a foreign language.

Record articles into a podcast.

Brand the eBook as your own and sell it.

Convert Articles into podcasts.

Merge 5 articles into a special reports.

Use snippets on Facebook and Twitter.

Add it to an existing related product.

Give reports or ebook PDFs as a bonus to affiliate offers.

Hire a ghostwriter to rewrite articles and offer as guest posts.

Use it on your sites, create many posts or giant authority posts.

Use Tip & Quote posters as viral content on Facebook, Twitter, and Pinterest.

Use any template in the PLR pack to create your new eCovers, posters and opt-in graphics.

Brand all editable elements as yours to increase brand visibility and firmly establish yourself as an authority on the topic.

Your PLR License

See What Our Customers Are Saying About Our Content

Real feedback from our customers

Hey there Kate … just want to let you know that your November Chakra package is some of the best content I’ve ever seen. I’ve got so many ideas and plans for this product already! It’s gonna be EPIC!

Thanks for keeping the quality high and the price low.Hope you have a super-duper day!

Your Budizona,Donna

Kate,

Thank you so much… for the first time ever, I am happy to own a PLR product, thanks to your training/customizing videos. It couldn’t have always been this easy, has it?

I am truly blown away with the progress I have made in a few short weeks!

John D.

The NLP package looks like truly good quality (which is hard to find) – even with citations! – and I liked that the Hypnosis had scripts included (don’t care for the audios, just want the text/words so I can re-write and narrate in my own voice). Do you have any more hypnosis or guided meditation scripts?  thanks  Mark

Dear Kater, Thanks for sending me your incredible and inspiring story. It’s great to be on your list and to know a fantastic person like you. I appreciate so much your efforts to help folks like me who struggle to get a toehold online. You are truly a breath of fresh air. Cheers, Oliver

Hi. My name is Renee Howes. I’ve been following your fabulous, educational material and have purchased several PLR packages. With your knowledge, I’m hopeful you can point me in the right direction for assistance with my WP affiliate website (equestrian).

Renee Howes

  Kate, I recently purchased the Wellness-Garden Niche Pack and am amazed and impressed with the sheer size of it! I am still downloading the zip files and having a look at the content …overwhelming!

Gail

More Resources for You

Bonus Resource Kit

Tools & Resources to Get Your PLR Into Action Quickly

Get People Talking & Sharing

WordPress plugin compels your readers to share your content and virtually ensures your message is spread further than any paid ad.

Step by Step Implementation Tutorials

Learn how to brand and implement your PLR today!

Your PLR License

Let’s Peek At The Cost To Produce This Pack

That’s a Total of 101 Hours and over $2,115 in Expenses!

Producing information products is expensive unless you do all the work. Ugh, how long would that take you to complete?

That’s where leveraging our product development team to create your content marketing material makes sense.

And today you can pick up this entire product for less than the cost of a single page article!

Put the Hours You Save to Better Use. Quality Time.

Now It’s Your Turn

Magnify Your Visibility By Minimizing Your Efforts. With Leveraged Content.

YES! I Want This Now!

I understand I’ll get instant access to:

The “Managing Migraines & Headaches” PLR Package Include 10 Content Modules PLUS Bonuses:

DFY Product: Premium Quality Ebook, illustrated with resources, 30 pgs and 5,800 words

DFY Sales Copy: Highlights trigger points for high conversions

Fast Start: HTML Sales Funnel

Resource Kit including:

Checklist: Headache & Migraine Triggers

Executive Summary: Overview of Product

FAQs: Answer their questions

10 Articles(400w): Written by professional health/wellness writer

Gorgeous eCovers: 6 Styles

Social Media Images: 10 messages for social portals or blog

Academic Resources: Top 10 academic listings for niche

License: Full Private Label Rights

[GET] Managing Migraines & Headaches PLR Special DOWNLOAD