#opticale-commerce

[thxnews]

Visibly Buys Lensabl: Expanding Its Vision Care Services

Could this be a game-changer for vision care services? Visibly, a pioneering healthcare technology company, has announced the acquisition of Lensabl, renowned for its comprehensive optical e-commerce solutions. This strategic move aims to broaden Visibly's platform, introducing new retail offerings and reinforcing their mission to make vision care more accessible.  

A Strategic Acquisition

Visibly’s recent acquisition of Lensabl represents a significant expansion in vision care services. Known for its direct-to-consumer offerings in lens replacement, prescription glasses, and contacts, Lensabl also boasts a burgeoning B2B business. Their proprietary technology enables brands and partners to deliver e-commerce through white-labeled experiences, an asset that will now benefit Visibly's customers.   Enhancing Digital Vision Care With this acquisition, Visibly aims to integrate Lensabl’s cutting-edge technology into its telehealth services. This merger not only expands Visibly's retail capabilities but also ensures that quality vision care is both accessible and affordable for all.   Brent Rasmussen, Visibly’s CEO, stated, "We are excited about the opportunity to integrate Lensabl’s cutting-edge technology into the Visibly platform as part of our commitment to enhancing access to care through innovative digital solutions."  

The Vision of Unified Services

Lensabl’s contribution includes its online store, the "Shop-in-Shop" platform, and the Lensabl+ vision plan. These additions complement Visibly’s existing telehealth services, creating a comprehensive offering for end-consumers.   Andy Bilinsky, CEO of Lensabl, expressed his enthusiasm, saying, "By joining forces, our complementary offerings can help their existing customers provide a more comprehensive range of vision services."   The Path Forward Visibly, founded in 2012, has been at the forefront of digital vision care solutions, enabling patient choice and expanding provider capacity. This acquisition aligns with Visibly’s vision of a world where technology simplifies the connection between patients and doctors, making all aspects of vision care more convenient and accessible.   In Conclusion Visibly's acquisition of Lensabl marks a significant milestone in the evolution of digital vision care services. By integrating advanced optical e-commerce capabilities and expanding their telehealth offerings, Visibly is poised to enhance the accessibility and affordability of vision care. This strategic move not only benefits existing customers but also positions Visibly as a leader in the digital transformation of the optical industry.  

At a Glance

Feature Details Acquisition Date May 23, 2024 Companies Involved Visibly, Lensabl Key Technologies Optical e-commerce, telehealth services, proprietary technology New Offerings Shop-in-Shop platform, Lensabl+ vision plan, expanded retail capabilities Primary Goals Enhance accessibility, integrate advanced technology, expand vision care services   Sources: THX News & Visibly. Read the full article