#online course provider market

[fakirfrancis]

Courserious 2.0

[cactoosee]

Hey Everyone

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Cactoosee

[coursecreator]

How to improve your course sales rate?

Over the years, online learning has risen dramatically, creating a huge opportunity for people who want to provide online courses and commercialize their knowledge.

Every year, more and more education entrepreneurs launch online courses, but a worrying trend has emerged where most students never complete them.

There are online learning statistics that suggest that the completion rate for online courses averages just about 5%-15% and it is increasing up to 40%  and beyond in some cases.

Although there are some issues with how the course completion rate measure is defined, you should be concerned if your course has a low completion rate.

Besides the fact that you are more likely to receive negative feedback and refund requests, you will also miss out on repeat purchases and word-of-mouth marketing.

It will be impossible for students to achieve success unless they complete your online program, even if we discount all of that.

Let's discuss why students drop out before we discuss strategies to improve your course completion rate:

• Students become preoccupied with other activities and may entirely disregard your course.

• Your students will lose interest if the content is not engaging or the course is too long.

• They become lost along the route and are hesitant or unable to seek help.

• Students are unmotivated and perceive little value in completing the complete curriculum.

• As a result, they had unrealistic expectations about the course and even the level of work involved.

• Students have difficulty accessing course content due to technical difficulties.

• They only require a short portion of your course and are finished with it.

Students drop out for a variety of reasons. Identifying specific blockers for your students is important, and we'll cover that later in this guide.

Now, let's turn our attention to the tactics that can assist you to enhance your course completion rates by addressing these issues.

1. Maintain Consistent Communication with Your Students

This is the most successful and simple interaction method. However, I find that many creators either completely ignore it or underutilize it.

A proper follow-up strategy can address some of the common dropout reasons discussed in the previous section, like students getting busy or losing motivation.

Following are some examples of common engagement emails you can send to your students:

Welcoming  your students

When someone signs up for your online course, you should send them a welcome email with their login information, the course schedule, information on how to join the course community, and contact information.

For example, online school EzyCourse lets you send a welcome message to your new students.

Welcome emails should be used to deliver details on what they should do next.

Reminders should be sent.

Because of how busy and stressful daily life may be, it is very easy for anyone to simply forget about their online commitments. Sending regular reminders can help you capture your students' attention and attract them back to your course.

You can now send reminder emails once a week or only when new content is published. It all depends on how your course is set up.

In terms of what to include in a reminder email, you can begin by reminding them of why they signed up for the course, and then share information about their progress or what to expect in the new module, and so on.

Email may now be used to motivate your learners rather than just deliver reminders and notices.

You can, for example, send a congratulatory email to your students after they complete a module or pass a quiz to encourage them to continue their studies.

Email can be used in a variety of ways to engage your students. Examples include sharing success stories or collecting feedback from them via email.

2. Make an Online Community

Students can use online communities to connect with others, receive comments and support, ask questions, and share their successes.

If a person is a member of a social group, they tend to spend more time on those sites. They can discuss their concerns and gain from the knowledge and experience of others, which keeps pupils from becoming stuck.

Furthermore, making their commitment public on a social platform can help learners be more accountable, increasing goal achievement by 33%.

As a result, there is a compelling reason for you to include a community component in your online course. You can run your community on a social media platform like Facebook or Slack, or you can create a community area on your own website.

3. Provide an Incentive for Completing Your Course

It's kind of nice to get a little more for our efforts. As a result, including an additional reward at the end of your course may encourage more students to complete it.

Certificates are a typical type of incentive. Certificates offer value to students' resumes and serve as a motivator for them to complete their studies.

They are especially effective as an incentive if your course teaches a professional skill.

Online schools like EzyCourse let you issue a certificate for students after every course completion. You can choose different types of certificates and customize them as per your choice. After issuing a certificate students will be able to download it from their dashboard. It will help you to motivate your students even more.

Other forms of incentives might be provided for your course as well. As an example, you might provide anyone who completes your whole course an exclusive discount on your next course or admission to your mastermind group. Or you can provide them coupons for various types of discounts as EzyCourse is providing. With EzyCourse you can set coupons for all courses or specific courses or products. You can also add up to 20 add-on items per product and give unlimited product access to your students. No one has done this ever!

4. Include Small Victories in Your Course

Although having a broader transformation goal for your online courses is fantastic, it's also crucial to reduce that objective into little wins that your students may achieve along the way.

Smaller victories provide pupils with the feeling that they are making progress and keep them from becoming frustrated and quitting. Gamification is an excellent method to add tiny wins to your training.

I recognize that not everyone will have the time or budget to build full-fledged points or badges in their courses.

In that scenario, you may keep it simple by sending congratulations emails to your students after each module or milestone they accomplish, reminding them of what they learned and how they can use it in real life.

If they share their accomplishments with others in the community, you can encourage them.

Regardless of how you accomplish it, what matters is that you understand the value of minor victories and incorporate them into your strategy.

5. Make it simple for students to learn on their mobile devices.

Mobile learning is no more a nice-to-have feature for your courses; it is now a requirement.

Check out the following statistics from the 2019 E-Learning Trends Report:

Apps are downloaded by 89% of smartphone users, 50% of which are used for learning.

Accessing training content from a mobile device is important to 64% of learners.

Smartphone users complete course material at a rate that is 45% faster than computer users.

For example, EzyCourse offers you with your own branded Android and iOS apps.

Hence, while researching online course creation platforms, keep in mind the availability and flexibility of your courses on various devices, including mobile.

Your course should be accessible through a mobile browser at the very least, but it would be even better if you could offer it through a mobile app as well because it results in a far better learning experience with features like offline viewing.

It is also critical that your course content is developed with mobile learners and their preferences in mind.

6. Enhance Your Course Design

The most crucial parameter for user engagement is good content design, which can have a major impact on completion rates. Apart from the quality of the content, the following methods can help you make your course more attractive and engaging:

Make use of visual aids.

Using visuals in your courses makes understanding the concepts a lot easier and more convenient than reading text. The use of visual learning is not only useful for comprehension, but also in improving learning retention and motivating students.

There are other methods to add visuals to your course design, but videos are the greatest (and most popular) medium for visual learning.

Other sorts of visual content, such as infographics, illustrations, animations, and so on can also be utilized, and I strongly advise you to employ several content formats to offer your online course.

Your course should be interactive

Your students may lose interest if your course consists solely of videos or pre-recorded information. In this instance, you should make your course content more interactive.

The simplest method to accomplish this is to use quizzes and tasks throughout your course. It helps students to receive feedback on their learning and keeps them engaged in the course.

To take interaction to the next level, consider hosting live Q&A calls or coaching sessions as part of your online program.

Make modules that are bite-sized.

A normal student's attention span during a lecture is estimated to be around 10-15 minutes. As a result, if your videos or modules are too long, it may be difficult for your students to understand everything at once.

Furthermore, we discussed mobile learning in the previous section, which emphasizes the importance of bite-sized learning modules.

7. Utilize Premium Pricing

Some students enroll in an online course despite having little interest in the course material, and as a result, they do not complete it.

Selling your course at a higher price point is one of the best ways to avoid these non-serious students.

Premium pricing, in addition to weeding out non-serious students, implies a higher investment from your students, which generally leads to a higher commitment to your course.

8. Identify the causes of student dropouts

You won't be able to enhance your completion rates unless you know where and why your students are dropping out of your online course.

Looking at your course analytics will be the first way to find out where your students are getting stuck. You should try to figure out if there are any particular lectures in your course where students are dropping out.

Alternatively, you could examine the video analytics and identify the drop-off points in your course videos.

Asking your students what's causing them to drop out is another effective way to find out the reasons why they're dropping out. Alternatively, you can send a survey to all course participants.

Instead, you might just send an email to people who haven't made much progress, inquiring about their difficulties and how you can assist them.

When you've identified the exact barriers that are driving your students to abandon your online courses, you'll be in a much better position to develop an engagement plan based on the best practices outlined in this article.

There's something very important that I want you to remember before we end. Although it is good to have a bigger goal for your completion rates, you need to remember that student engagement is something that needs to be continually improved.

As a result, you'll need to take small steps to gradually raise your course completion rate and eventually attain your objective over time.

[aishavass]

Easy access, interactive learning, and higher value at cheaper cost is driving the market for online courses across the world. The North America region...

[sijodigimedia]

Online courses provide students with full control over their studies, they can work at their own pace.

[maryharrisk5]

The Global Online course provider market is expected to reach USD 2.25 billion by the year 2025.

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[evonnebaker]

Easy access, interactive learning, and higher value at cheaper cost is driving the market for online courses across the world. The North America region accounts for nearly 50% of the total online course providers market.

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[princenagar78]

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[rigelmejo]

Something that always annoys me is the idea only 1 language learning method works. Which is not true. While it may be possible that, for a particular individual, only a few out of many study methods may work well enough for That Individual to make progress and stay motivated... that doesn't mean all the other study methods won't work for anyone else out there, or that those few methods will work for every other given person.

Obviously if you've been studying a while, then you already figured out what kinds of things work for you and don't. If you're a beginner, just wading into studying?

I would suggest you simply look for study methods that: 1. Teach you new things regularly, 2. Review and practice things you've learned, 3. Include studying things you need for your particular goals (for example if your goal is to read X book then the study materials at some point should involve reading practice and some words the book contains, if your goal is to talk about Y then the study materials should include some information about pronunciation and words you'll need to be able to say).

As you can imagine, a TON of study materials will meet these requirements. And you can study a given skill in a LOT of ways.

(Reading is my focus lol so just for reading, a beginner might: do vocabulary study with lists or conversations with native speakers or watching shows and looking words up or listening to dialogues with a transcript like in a textbook or graded readers or a picture book with word labels in the target language or a video game with labelled objects in target language, all of those things as long as your vocabulary is improving or reading practice is happening would help you make progress). So to improve reading skill as a beginner: you could study with a textbook, a podcast with transcript, a classroom or tutor with words written down in target language (like TPRS), a video game, a TV show and a translate app on your phone, a friend you talk with (who either writes words down or you look up words you hear with a translate app), a friend you text with, srs flashcards like anki (provided there's text) etc. As long as there's new words, and/or you're practicing reading, the study method may work. If it works will come down to if you can stay motivated doing it regularly, and make sure you regularly learn some new things and review/practice things you've already studied.

So consider those things when you see people selling a study method as a product (especially when it's costing you money). Consider if it teaches you NEW things, and are those new things related to your goals, and how MUCH new stuff will it teach you before you finish it? Consider if it provides review or practice, or if you can use it's materials to review on your own making up your own method, or if you'll need to do separate review/practice.

So examples:

LingQ. Can it teach you many new words? Yes, thousands, since you can import any texts you want when you get done with their provided material (I have no idea how much their beginner material covers though in terms of words... I would hope 1000-3000 words but that can be researched). Is your goal reading? It's suited to reading, so you will practice and review often with it. Cost? I think it was $12 a month when I last had it, and the price may have increased. Is it worth it? Depends on a learner's needs. I found it was wasting my money, so I chose to use free tools like Pleco and Readibu apps - since those apps are suited for Chinese learners and have better translations, Pleco has better paid graded reader material if I was going to spend money, and both Pleco and Readibu let me import texts so I can learn thousands of new words just like LingQ but free. Now that I'm not a beginner, I often use Microsoft Edge to read chinese... since I can still click-translate words easily (all my web browsers have that tool free), and Edge's TTS voice is helpful for pronunciation and sounds quite good. I read webnovels online so Edge works well. But it's translations aren't as good as Pleco or Readibu, so if I still needed translations more I would use them. So... is LingQ a good study method? Its certainly a study method marketed to buy. Well... the method is suited to improving reading skill, at least. It costs money, which is a negative, but it does offer a lot. However: everything it does regarding reading can be done free with other apps or sites or web browsers on their own. So if paying money motivates you to read... sure. LingQ does have a few word tracking features a learner may find worth the money, keeping in mind the actual read-to-learn method can be done free without lingq. (Also... while LingQ is a valid option for improving reading, if the learners goal is speaking then it would be important to think of what study activities the learner will do OUTSIDE of LingQ to improve speaking... because I've seen how LingQ is marketed as "how to learn a language" but it's only focused on some skills. It has vocabulary and grammar in some sense, since you'll read a lot and encounter new words and structures. But it doesnt have speaking or writing practice at least last time I was on it. Those activities would need to be worked on, on your own).

You can do that kind of cost/benefit contemplating with any study method material you see being sold. Amother example: there's a beginner Mandarin course called Mandarin Blueprint. It teaches like 800 words. Thats all. It may be worthwhile for a beginner... who still needs to learn 800 common words. But if you already know a few hundred words, the benefit of the course is less, you'll need to find a new material to teach you more new stuff soon. And the price was like a few hundred for the course... which for me personally was too much to spend, when I had already learned 800 hanzi from a book that cost me 12 dollars and 2000 words from a free user made memrise deck. The course claimed to get a person speaking, competent, but anyone not a beginner would say speaking basically with 800 words is nowhere near the level of working in Chinese or just doing a lot of daily life stuff, or reading/listening to media. (Although for the motivated beginner if you're learning 800 words on your own like I was, its definitely close to the point of jumping to learn more words and start reading kids and teenager books, and watching easier shows if you're willing to look new words up). So to me... Mandarin Blueprint felt like overselling some basic beginner materials. (Again when I know several other things that teach beginner stuff either more in depth so HSK test prep classes, and college courses, or that teach beginner stuff to the same depth as Mandarin Blueprint but free).

Some study materials aren't going to act like they teach everything. I've seen chinese courses just for learning to speak tones better and general pronunciation - probably worthwhile if your goal is to improve speaking and a teacher could help improve the issues your having. But a learner needs to be aware for that course that they'll need to study vocabulary on their own, its JUST a pronunciation improvement course.

[shacklesburst]

The way the question is phrased is supposed to redirect attention away from the real issue at hand.

First of all, yes, compensation need not always be monetary, it can also be status or power or experience. (However, this usually won’t work ad infinitum.) This much is obvious. Yet money is the unit of caring. And do these streamer businesses care about their chats being moderated? Do they care about this moderation being provided in a sufficient quality and quantity? Why do they care? Is it because large parts of their businesses (advertisers, sponsors, engagement) implicitly or explicitly require them to provide content moderation in their chats? Are their businesses, as such, dependent on the quality and quantity of services rendered?

Then there will come a time from which they will pay for that. The question is never if. It’s when. As a business owner, you can take on a certain amount of risk, and up to a certain point, you usually have to to even get started. But soon enough all these streamer businesses will pay, because hunger for risk always decreases with size. Some will take longer to reach this conclusion or not be able to reach it on their own at all, maybe because they lack the required business acumen or because they fail before they get to it. And yes, there will be gnawing and gnashing of teeth once they realize (or stomping of feet, as demonstrated by some of the man-children in the video). But nobody will get past that point without paying up in some shape or form.

Because the question was never really “should you pay?” It always was “can you afford not to?”

[aishavass]

Easy access, interactive learning, and higher value at cheaper cost is driving the market for online courses across the world. The North America region...

[puspendratalks]

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