#one time i sent them a pic of a produce section and was like 'this is so gender' and they GOT IT
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caninecowboy · 2 years ago
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SCREAMING CRYING THROWING UP
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theharellan · 4 years ago
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101 DRAGON AGE QUESTIONS | not accepting
for the sake of reducing the number of ooc posts i’m answering these all in one and just @ing the people who asked the questions! thank you for them all!
if you sent me one of these btw and rbed this meme yourself and i didn’t send you something, please let me know! i want to send you things back and must have missed you reblogging the meme. this includes non-mutuals.
1. How did you get into Dragon Age? | asked by @kaaras-adaar & @dreamerlavellan​
Sort of by accident, actually. It was the summer between my freshman and sophomore years in university (2011) and summertime is generally a time of inactivity and depression because I cannot tolerate the weather here. My dad happened to own Origins and I picked it up because??? Fantasy? RPG?
Starting the game I saw you could play as a dwarf, who have been my favourites in fantasy since a child as The Hobbit is among my favourite books. Then after that I fell in love with the worldbuilding for dwarves and Gorim, my first actual Dragon Age love. I was more or less hooked after that. DA was actually not my first Bioware game, I was obsessed with Jade Empire as a kid so like Origins appealed to me immediately despite being far less fun to play than literally any other Bioware game I’ve ever played. The characters and world more than made up for it.
I beat it relatively quickly and my dad bought Dragon Age II which had come out earlier that day, actually against my suggestion because I’d heard it wasn’t good. And in this instance my dad forgetting something I said turned out for the best because I ended up enjoying DAII more in some respects. While it took me a while to join the fandom as a content producer I was a consumer and certified DA trash from then on.
2. Have you finished all three games? | asked by @kaaras-adaar
Kskjdfs yes. I’ve beaten each at least 4 times, but probably more like 8. The only thing I haven’t played are some of the Origins DLC because as much as I enjoy my replays I am so ready to be out by the end of the game (and I have the worst luck with Awakening bugs) and I also don’t have Sebastians DLC b/c his never goes on sale individually and I refuse to spend more than like $4 on him.
3. How long did it take you to finish the series? | asked by @kaaras-adaar
I honestly don’t know. I think it took me like a week to beat Inquisition without 100%ing it, I’d say my first playthroughs all probably took about that long. I tend not to do everything in my first playthrough. Like shard collecting didn’t happen until round two, etc.
7. Favorite DA:O backstory? | asked by @dreamerlavellan & @fatefaulted
I’ve played through all of them and I enjoy them all except Cousland, but my favourite is Aeducan. I enjoy the politics, the culture, the aesthetic of Orzammar. I love Gorim Saelac and the surprising amount of depth to this character who is designed to be thrown away after the prologue. I love how it ties you to the Darkspawn threat in a bigger way than any of the origins accomplish. I love how it ties you to the Orzammar plot later in the game, and playing Aeducan first is probably one reason why I adore that branch of the game. It’s a good origin that establishes its world really well and has great characters to boot.
11. Share a pic of your favorite OC from any DA game. | asked by @dreamerlavellan
I just want to share pics of my girl and Solas’ future husband.
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Ian Lavellan, non-Inquisitor written by @theshirallen
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Thora Cadash, dwarven Inquisitor and default Inquisitor for this blog written by... me lmao.
22. Favorite DA2 party combo? | asked by @fatefaulted
My main Hawke is a mage Hawke, so this party is horrendously imbalanced, but: Varric, Merrill, Isabela. They all just like each other and I think that’s neat. Although in act one my favourite is probably Carver, Merrill, Isabela / Varric. Unfortunately the game doesn’t want me to have a warrior in my party.
24. Favorite main-story quest from DA:I? | asked by @kaaras-adaar
It’s hard to pick between In Hushed Whispers and In Your Heart Shall Burn. I love seeing the red lyrium’d companions and the dark future of Thedas, and speculating on what happened in the intervening year. I love reflecting on what it must do for the Inquisitor to see that and have it be undone. I think it sets up the rest of the game really well, and in ways Champions of the Just doesn’t do quite as well.
In Your Heart Shall burn is a simpler quest but I think the power and emotions in the quest are so raw. Playing this the first time was riveting and I was on the edge of my seat. The triumph of closing the Breach, the strangeness of your first encounter with Cole (whose appearance at the gates is another reason I prefer IHW tbh, I think it’s more tension building than Dorian’s), Corypheus, crawling through the snow. Capping it off with The Dawn Will Come and the journey to Skyhold idk, it’s just such an emotional high point in the series that every time I replay I get goosebumps.
25. Favorite DA:I place? | asked by @fatefaulted
It’s a tie between the Frostback Basin and the Emerald Graves. I love the lore in both, as elf trash I prefer the lore in the graves especially if I can include the Din’an Hanin into that category. But the Avvar lore and Ameridan is also Very Good, and while I adore the giant trees of the graves the Frostback Basin clearly was able to have more resources poured into its design, and as a result the different sections of the map have so much more character.
A close runner-up is the Hinterlands, as I think the quests there are fun and it feels like home. I enjoy returning to it. Which is good, b/c I’ve played through it... a lot... I think loving it might be a coping mechanism, but also I love the vibe of the early game that’s best captured in the Hinterlands.
32. Favorite DLC mission overall? | asked by @fatefaulted
Trespasser is up there with Shivering Isles as my favourite DLC ever produced. Its hits every emotional beat I think it needed to hit, set up the next game with greater detail and intrigue than the initial epilogue, and I’m honestly dying to get to replay it again on Thora despite what it does to my nerves. The first time I played it I could feel my heart beating faster like wtf me.
37. Blood magic: yes or no? | asked by @hopewrought​
Would I use it myself? No. Morally I think it can be reprehensible but also neutral, much like any other magic in the game. In certain characters I think even if used for good it may encourage unhealthy habits, but I think it can be learned to be engaged with in better ways.
59. Who was written really poorly? | asked by @theshirallen you can’t hide behind anon I know it was you
Oghren fucking Kondrat. When I think about the reasons Origins is my least favourite game he is among them. With Oghren there was a really good chance to portray an alcoholic abuse victim, suffering from severe mental health issues, and still mourning his wife, with the respect it deserves. Instead he just... is a gross sexist dwarf and his alcoholism is mostly played for jokes. And then he comes back in Awakening and... continues to be a gross sexist dwarf whose alcoholism is mostly played for jokes.
There could have been some really interesting stuff with Oghren, the Warrior caste of dwarves I think would suffer from issues similar to qunari warriors, where when they can no longer fill the purpose society has dictated they must serve, what then? They can’t do anything but fight. There could be comradery with Sten, or perhaps Zevran or Alistair, or any of the companions who have had the path their lives took dictated to them by societal forces they had no say in (even if they are happy with that direction). There are snippets of good stuff in here, the line “let us show them our hearts, Warden, and then show them theirs” is one of the best of the good-byes the game offers us imo. It’s a shame about what came before.
Like there are other characters, such as Sera, who I think were done dirty by their writers, but Sera at least got some growth in the DLC and there were attempts to address criticism of her character. Oghren in Awakening was just kind of a take two of an already poorly-done arc.
60. Who do you wish had been given more story? | asked by @hopewrought​
I wish Briala had more, like that she had some impact on the story in universes where Gaspard isn’t crowned with her as his puppetmaster. She and the elves reappears in that but not if you reunite her with Celene or exile her, and I think it would’ve been neat. I also wish she’d had a chance to interact with Solas in some small way given how many parallels were drawn by one of his own agents during Masked Empire.
I also wish we had more about dwarves in general in 2 and Inquisition. We get some great lore in Inquisition that was set up in 2, but with our only dwarf companion being Varric, who honestly has a relationship with his race that at times is comparable to Sera’s, it pulls a few of its punches. I really think they have dwarves set up to be important players in the next game, with their architecture featuring heavily in the dev diary, buuut no dwarves to be seen. So who knows. Just give me dwarves in the next game who aren’t Varric Bioware pls. Let me kiss one maybe.
61. Favorite NPC? | asked by @kaaras-adaar​
I’m not going to count advisors even though they kinda are NPCs and I’m going to answer one for each game so uhh...
Origins - Anora
DA2 - Feynriel
DA:I - Krem
Bonus - Lord Woolsley, the only unproblematic DA character
63. Best story moment? | asked by @ghilannainguideme
It’s a tie between the journey to Skyhold and the talk with Solas at the end of Trespasser and the resulting disbanding of the Inquisition (if you so choose). I really can’t separate them because I think the reason Trespasser works so well is how it calls back to the very beginning of Inquisition and that moment with Solas in the snow. It’s triumphant and sad, something’s ending, the fellowship is breaking, but you know all of you will continue to work towards a better world apart.
In DA:O I think it’d be saying good-bye before the final battle and in DA2 I think the moment where you can tell the Arishok he was right to take in the elves who killed that guardmen is good. Probably one of the reasons why I think Hawke-Arishok work so well as a protagonist-antagonist combination.
81. Favorite fanfic? | asked by @ghilannainguideme​
I don’t read a lot of fanfic, actually. Save what I read on here, which I do count, but idk if other people do.
My favourite writers to read are @theshirallen​, obviously. Joly wants to tweakIan’s personal quest but I think the version they have written now is still very good and you can find it here. I love reading Peace’s stuff and find their smut especially spicy in the best possible way, you can find a Merrill/f!Mahariel piece here! Gaia doesn’t write on Tumblr much these days, but she wrote a wonderful Tug/Sketch (the companions from Leliana’s Song) that you can find here.
I follow so many talented writers and I can’t list them all but here are a few I can fire off real fast: @theshirallen / @ghilannainguideme / @seahaloed / @sabraelin / @valorcorrupt / @mercysought / @hopewrought / @ofrevas / @skyheld have all moved me with their words at some point, be it in fic or rp.
82. Favorite fanart/fanartist? | asked by @ghilannainguideme
Again I just can’t choose jsdfks.
The easiest way is to just link my Solas fanart tag. Obviously this favours Solas artists, however, so also here’s a link to thedaswlw where there’s a boatload of amazing fanart all of wlw.
Of people I’m mutuals with I know @abracafockyou, @kaaras-adaar, @dalathin (currently inactive but I gotta link them), and @syntharts​ are all very talented artists.  I’m also a big fan of destinyapostacy, nipuni, elbenherzart, starscollected (on twitter), and many more.
97. What’s your favorite DA mod? | asked by @ghilannainguideme​ & @hopewrought​
I’ll chose one as many as I want to apparently from each game again, b/c why not?
DA:O - I have to admit I find this game hard to mod because nothing can really salvage the gameplay or look of the game. I need Better Dwarf Model so I don’t have to look at the odd dwarf proportions in the game (the women have arms for days). Mostly I have armour mods. I like Grey Wardens of Ferelden so I can match Alistair in the final batte and have everyone in uniforms in Awakening. I do like Kirkwall Exports because I can put Zevran in the robes of the notorious pirate tho. I haven’t used this mod yet but I also love this mod I retweeted this morning.
DA2 - Again, I don’t mod 2 very much. You could probably make some kind of chart for correlating my enjoyment of a game versus my urge to mod it, with the more I love a game means I want to mod it more. With 2 I enjoy the combat and overall design of the characters more so I mostly use a couple of tweaks, my favourite is Ishs Scarf for Merrill which just adds a cute blue scarf to Merrill and hides the fact that elves in this game have weirdly long necks. Oh and a mod to fix the weird hand dirt.
DA:I - Equal Opportunity Solas mod, I bought the game again on PC just to use it. Being able to play Solas/Ian for screencaps was everything tbh. Other mods I enjoy are More Banter, which while I have better luck with banter it is nice to be able to count on it. I installed it this latest pt and I have heard location comments that have never triggered before. Black Hair for Everyone has changed my life because finally Thora doesn’t have grey hair. No Dirt Buildup is also amazing, as the dirt can cause some really weird blotting on PCs that’s especially noticeable on dark-skinned Inquisitors.
99. Where would you live (Ferelden, Orlais, Free Marches etc?) | asked by @heysales​​
Probably Ferelden. It is fantasy England and hey if I make it past Inquisition maybe nothing will ever happen there again. Somewhere in the Free Marches might also be chill. Not Kirkwall. Maybe Starkhaven? Honestly tho I just want to live in the Frostback Basin. Have a spirit friend. Shake hands with nugs.
101. If you could meet your Warden/Hawke/Inquisitor, what would you say? | asked by @dreamerlavellan​
If I met Thora I’d tell her I’m proud of her. She’d be confused, but that’s ok.
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yourkeeperoftherunners · 4 years ago
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6/9: The Con(vention) Run-in
Rating: PG (Fake fight for photo op)
Characters: Convention Attendee!Bang Chan x Reader (any gender), featuring Convention Attendee!Felix and mention of other characters
Notes: The final day of my birthday surprise series. Normally I try to attend Comic Con or its sister convention WonderCon, but both were postponed due to current events. This is a non-idol AU. The Aussie line are imagined as cousins in this story. All content is fictional. Please do not repost anywhere!
                                                   ————–
llamajinnie
I can’t believe it... Sent 8:10 AM
bc1997
It won’t be that bad! Besides the tickets were free! Sent 8:12 AM
Chan looked up from his phone when he felt a tap on his shoulder. His cousin was holding out his badge he needed to wear to enter the convention and he thanked him. He put his phone away in a pocket and slipped the lanyard on over his head.
Instead of working on music like he usually did in his spare time, Chan was accompanying his cousin Felix to a comic convention. The latter won tickets through a radio contest and his parents couldn’t attend. Because his mom didn’t want him going alone, she asked Chan if he could spare a weekend and accompany Felix to the convention.
Most his friends were shocked he would tag along with the younger boy, especially since Felix was the one who was more into the nerd scene, namely anime and manga. Chan’s friend Hyunjin was convinced that the former’s aunt likely bribed him with money if he drove and chaperoned Felix for a weekend at the convention, but Chan insisted he really wanted to go. Sure he wasn’t a huge comic book or pop culture nerd like his cousin, but it gave him an excuse to wear that Captain America costume he spent too much money on from Halloween.
“Thanks again,” Felix said as he flipped his badge to the front, showing his name. “Mum said lunch and dinner is on her.”
“No, it’s fine,” Chan insisted.
Felix shook his head and replied that it was non-negotiable. The pair made their way to a line to enter the convention center and waited for security to wave them inside. They flashed their badges at the security personnel and stepped inside.
Felix adjusted his beret, which was starting to slide off his head, due to the long rabbit ears he put on top.
“So uh, who are you again?” Chan asked as he studied his cousin’s costume.
“Momiji from Fruits Basket,” Felix explained. “He’s the rabbit in the Chinese zodiac. Thought it made sense, since everyone thinks I’m still a kid with the baby face.”
“Plus the hair,” Chan added. “Okay, never saw the anime, but cool!”
Felix nodded as he fixed his backpack straps and dashed ahead to check out the tables in the art section of the convention. Chan tried to catch up and had to apologize as he weaved around other participants. He ducked as a Harley Quinn from the recent live-action film barely missed him with her toy bat, as she started to put it up for a photo op.
“Hang on Cap, can I get a picture?” a male voice asked.
Chan whirled around and saw it was a father with a young son, dressed as Thor. He smiled at the son and nodded as he removed his shield backpack off his shoulders to hold for the photo. The son hesitated, and shyly looked up at Chan.
“Come on Thor, we need you in the picture too,” Chan said as he motioned for the young boy to stand next to him.
The young boy skipped over to him and Chan knelt down on one knee. He held out his shield backpack, while the boy clutched his toy version of Mjölnir. The father snapped the picture with his digital camera and quickly checked the photo, before flashing a thumbs-up.
“Thank you,” Chan said as he stood up. He waved goodbye to the young boy and secured the backpack on his shoulders. He craned his neck, looking for Felix, who was several feet away, talking to one artist at their booth. He quickly walked toward his cousin and tapped him on the shoulder.
Felix whirled around and pointed to some example works of art that the artist had on display. “Perfect timing! Actually I was thinking about doing a commission with this guy. Who should I have done?”
Chan bit his lip and tried to think of any anime characters that he might know. He maybe watched a few as a kid growing up, but his mum made him go out and play or practice swimming, which was better than sitting in front of a screen in her opinion.
“Um...Goku from Dragonball Z? Naruto?” he offered, trying not to wince. “Sorry, it’s been a really long time since I’ve watched an anime.”
Felix nodded and flipped through the dossier on the table for inspiration for a few seconds. Eventually he settled on some character from an anime he wasn’t familiar with (Tower something?) and the artist scribbled a note in his notebook.
“It’s going to take me probably until 1 PM to do that,” the artist told Felix. “Someone is ahead of you with a two character commission, so that’s gonna be worked on first. I’d say come back around 2:30 and I might have it ready by then.”
Felix thanked him and dug out his wallet to pay for the piece. He passed over some bills and the artist made change for him.
                                                   ————–
“Is that Binnie you’re messaging?” Felix asked.
Chan shook his head as he looked up from his phone. “Hyunjin. He’s convinced I’m trapped and not having fun. But then again, he’s not big on crowds and comic stuff.”
“Oh...” Felix trailed off. He craned his neck and noticed there were two seats closer to the front of the room. “We should grab those before the next panel starts.” He pushed himself out of his seat and quickly walked over to the empty chairs.
Chan stood up and followed his cousin, eventually taking the aisle seat in their new row. The pair had walked the floor for a few hours and now they were sitting in a room to listen and watch a panel on some anime series that Felix watched regularly. This allowed Chan to sit and relax, as well as respond to Hyunjin about how things were going.
“I promise we can grab lunch after this,” Felix whispered as someone came on stage to introduce the panelists.
Chan flashed him a thumbs-up and pocketed his phone out of respect for the panel. He leaned back in his seat as the moderator introduced all of the voice acting talent and then they rolled a new trailer for the next season. Once the trailer ended, the moderator began asking questions to the members on the panel and the audience listened to their responses. Eventually the panel began accepting fan questions, and Felix decided to rush up to the mic to ask one.
“MOMIJI!” one of the female panelists yelled with a huge smile on her face. “Oh my gosh, you are precious!”
Felix blushed at the compliment and ducked his head, before composing him and asking his question. The deep voice shocked the panelists and Chan bit back a laugh as one of the male panelists joked that he wanted to trade voices with Felix. The comment made the room laugh and Felix laughed along with them, then stepped to the side for the next fan to ask their question.
                                                   ————–
The boys exited the panel room after Felix’s panel concluded and Chan began researching local restaurants they could get lunch at. Both decided against the convention center food, as it was pricey and Felix mentioned that Minho had tried it once during a cat convention, giving it poor reviews.
“There’s a cat convention? Oh wait, that’s rhetorical,” Chan mused as he pictured their friend walking every row of the cat convention with a content smile on his face. “Do you know if they had cats for adoption? Or was it products for your cat?”
“Both apparently,” Felix replied as he crossed his arms over his chest. “Minho went to look at special food for one cat, cause he needed to go on a diet, and then he wanted a fancy collar for his female cat.”
“That’s not where he got the third cat right?”
His cousin gave him a blank look and scrunched his brows. “Hang on, he has three now? I thought he only had two!”
“No he’s got three now,” Chan confirmed. “His Christmas card showed him with three cats plus him wearing Santa hats.”
Felix tried to recall if he got a Christmas card from Minho, while Chan went back to looking at restaurants. He paused when he found some options and started to show them to his cousin. Then he felt a hand on his shoulder and he turned his head to see it was someone dressed as Bucky Barnes in his Winter Soldier attire.
“Hey Cap, could we get a fight picture?” you asked under your black mask.
He nodded as he slowly removed his backpack from his shoulders and held the straps so they wouldn’t show in the picture. He turned to face you and you balled up the fist with your “metal” arm.
“I’m going to punch your shield, okay?” you explained.
He nodded and positioned himself as if he was defending himself with the shield. You placed your fist on the center of the shield and adjusted your feet, so it looked more convincing.
Felix stepped between the two of you and asked if you had a camera or phone you wanted to use. You nodded and used your free hand to pull out and unlock your phone. You switched to the camera app and handed it to him, murmuring a thank you.
He took the phone and put in landscape mode, checking to make sure everything was in focus. He counted to three, before clicking the button your screen a few times, just so you had more than one. He then switched to his phone and took some pictures too. He passed your phone over and you thanked him before checking the photos over.
“Perfect, thanks,” you replied. You dug around in your tactical vest and produced a card with your name and Instagram handle on it. “If you’re on IG, feel free to tag me. I’ll be uploading pics later tonight.”
Chan accepted the card and thanked you with a smile. He put it away in his pocket and added that you did an amazing job with it.
“Thank you,” you replied. “The arm was the hardest part but it came out good. Not the most comfortable thing to wear, but it’s all good. You make a good Cap.”
Chan ducked his head and waved it away as nothing. “I bought my costume – wish I had your talent.”
“Ah who cares? It looks great and you do too,” you confirmed, flashing him a thumbs-up. Your phone buzzed in your hand and you groaned when you saw it was your alarm for your next panel you were hoping to see. “Shoot, gotta run. My panel starts in 7 minutes. Have a great con!”
Chan nodded as he waved goodbye to you, while Felix held up his phone to show off his pictures.
“They came out pretty good,” he noted. “I’m guessing they’re a professional cosplayer.”
Chan patted the pocket with the card. “I’ll have to look them up online when we’re done.”
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morien-olortari · 4 years ago
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How to Sell Your Real Estate and Mortgage Notes on eBay
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Selling your real estate to your end buyer is as important because finding a motivated seller. It is true that you make money throughout real estate when you buy and not when you sell. As long as you obtain low enough you can always resell it and earn profits. During recession and unavailability of credit new selling strategies need to be implemented to get more exposure to cash buyers. as well as is one of the best ways not only to create exposure for your building but also to increase traffic to your web site and build purchaser's list. eBay is particularly popular for those selling unique properties, vacation homes, or investment properties. eBay has through 147 million active buyers and is opened 24/7! In accordance with eBay, there are over 370, 000 page views through real estate section daily! If you are not familiar with eBay, you would really need to register, create seller's account, link your PayPal accounts to eBay and add all billing information... it could take a few days. You also want to build positive rating as it presents credibility to you as a seller and you can do that by simply selecting items on eBay first. You can also obtain eBay SquareTrade seal and even open and eBay store to look further professional. SEARCH ENGINE OPTIMIZATION: TITLE & LISTING DESCRIPTION eBay look for is based on key words you put in the TITLE of the market. There are 80 characters allowed so make sure to include phrases that not only best describe your property but also include crucial listing details: location, condo, single family, oceanfront, area, investment, seller financing, owner will carry, FSBO (For Sale By Owner), renovated, turn key, rental, etc . Omit unimportant details such as color, year built, lawn, fireplace; words like "wow", "look"; omit punctuation markings and asterisks. Think in terms of common sense: if you wanted to get a property what would you put in search box? Include just exactly that in your title and make it specific. Your heading does not necessarily have to make perfect sense but rather include plenty of keywords as possible. I usually use all capital letters because is easier to read and see. It does not make any difference in the search engine optimization. Utilize simple words and do not overcomplicate things. eBay is world-wide auction based web site and many people with limited knowledge of Everyday terms will come across your listing. Make it accessible and clear for your international buyers as well, especially for vacation homes and also investment properties. If you want more listing visibility, include key words that could be misspelled in your description. These words can be within white color so they become invisible inside the listing and yet are still searchable by search engines. Because bids in properties section on eBay are nonbinding it is necessary to include equally as much information as possible about the settlement, deposits, inspections, financing plus any other contingencies. Full disclosure is always a plus. You can also such as a video about your property if you have one. It is allowed please don't include links to other web sites. CROSSCOMPARISON Prior to list your property look for similar listings on eBay. Once listing item on eBay, eBay makes it very easy to make sure you compare your item (not real estate) as it offers you the summary of similar items sold and the affordability. This feature is not available for real estate so try to determine it out on your own. PICTURES Pictures are worth any million words... so so true. Use as many pics as possible in your listing. There are other free services attainable that can save you tons of money. Auctiva is one of them, it will let you include as many images as possible, use professionally looking structure and even schedule a listing for FREE! DRIVING TRAFFIC AND MAKING YOUR BUYER'S LIST In "About Me" page you can include information about your company and links to your web site. eBay won't allow to include links to your web site within a listing this kind of policy is strictly enforced. Not only eBay can take away the listing due to policy violation but your account can be temporarily blocked and even suspended. Take your time to research eBay policies first of all if you are not sure. However , you CAN include your phone number in your list of and I highly recommend it. I usually include my personal telephone number or 1-800 number that gets forwarded to the cell. They key is that if you have a serious hard cash buyer, you want to talk to them first before they label another seller. You want to be available and be able to answer their things and also get their contact information. Put them on your buyer's record and sell them your next property if they don't order this one. DETERMINE YOUR PRICE & eBay FEES Find out the price you want your real estate to be auctioned off. Your own price would need to attract attention. If you plan on reselling your own real estate at a retail price the chances of success are very minimal unless it is a unique property and being marketed as one. eBay shoppers are savvy and are looking for a great deal. List of real estate on eBay is not cheap, it costs as a result of $150-450 to list your item whether it is auction design or ad format (as of 1. 10. 12). If you have had more than one property to sell and they are similar, list only one masters and either refer all interested buyers to your websites or have it ready to be e-mailed. If your properties are produced in different markets it will make sense to list each place that can potentially represent each market or certain browse criteria for the best exposure. TYPES OF LISTINGS There are 3 kinds: "Auction style" format, "Classified Ad" Listings, and "Other Real Estate". Auction Style can be used to list real estate as well as great for seller financed properties. Auction can have a minimum starting bid and can not only be for real estate but also for deposit only. There is a possibility of "Notice Fee" when the auction style listing ends and it applies whether or not the sale was finished. When you list the item in "Classified Ad" format, you can get no bids. Interested buyers are asked to prepare contact form and their information is sent to you. Time-span for this type of auction is between 30 to 90 days. If you want to avoid the hassle of relisting your property, take advantage of the 75 day ad format listing. Because there is no bidding, neither of the two buyer nor seller can leave feedback. SELLING PIECES OF PAPER (MORTGAGE NOTES) ON EBAY Within eBay's "Other Authentic Estate" pages, eBay sellers are permitted to advertise on the market certain purchase money notes and mortgages (referred for you to in these rules as "mortgage notes"). These property loan notes are created when, in a real estate transaction preceding typically the offer of the mortgage note on the eBay site, a fabulous purchaser of certain real estate obtains financing for all or perhaps portion of a property from the seller, and executes a note for the seller secured by a mortgage on the real property staying purchased. A mortgage note created in this manner may be advertised available for purchase on eBay (in either the Auction format and / or Classified Ad format) if the following requirements are happy: • the mortgage note must have arisen in connection with an important bona fide real estate transaction; • the interest offered constitutes your complete indebtedness under the note; • the purchaser will obtain the mortgage note by unconditional endorsement, without recourse, as well as a full assignment of the mortgage securing the note, equally of which the purchaser will hold until satisfaction of your note; • the mortgage note is offered without any interposed services or other enhancements to be provided by the seller; as well as, • the sale of the mortgage note complies through all applicable law. All mortgage notes are required to possibly be offered only in the "Other Real Estate" category. PRICES FOR BIDS IN REAL ESTATE SECTION ARE NON BINDING! One of the why there is only a listing fee and no final value bill (when the item sells) is that buyers who destination bids on eBay are not legally obligated to purchase it all. Bids are considered binding on ALL other items except for realty and motor vehicles. For a contract to be legally binding on real estate, the buyer will need to sign (or in some cases e-sign) the contract and have a consideration (earnest money deposit). So to explain even when you list real estate in auction format and the ones bid on it, they are not legally obligated to buy the software. It allows you to create a buyer's list and advertise your premises. The actual "sales" part will take place at settlement or perhaps when you convey the deed over to your buyer just for agreed upon price.
1 note · View note
ladysophiebeckett · 6 years ago
Note
why did you call osha on a theatre once? (if u dont mind telling the story)
@boredzoi
okay so i dont do theater anymore (tho nostalgia says i miss it). this, ‘company’ was looking for a stage manager last minute and an instructor (who is also a chair of this ‘company’ recommended me and got me in touch the director, we’ll call her ‘wendy’. 
wendy said she had an sm ready to go but bc of personal reasons the sm had to drop the job. this particular show was supposed to open in 3 weeks. so i would be coming mid rehearsals. i was told i would be getting paid $300, under the table. rehearsals were 3 days a week and then tech week(end) and i was told that the show was one weekend only. 3 days. fri, sat, sun. 
i really wanted to do theater again and this was considered community theater but the ‘company’ was also like an afterschool  theater educational thing. they offered voice lessons and whatnot. the cast consisted of a lot of either senior’s in high school or first year college students. and community theater actors that were basically doing gigs and this was particular show as a gig to them. (fancy way of saying a couple of these actor were Older). 
my version of community theater was basically educational theater where i was taught, what i believe is, the right way of doing things. i worked with organized people. 
when i got to this theater—if you work in community theater, anything can be theater so long as u got some chairs and like, a z-rack and one maybe one flat–this was place i get to is a death trap. it’s an old warehouse by the train tracks and the place next door teaches boxing so you’d hear a lot of bags being hit. the bathroom was up a flight of stairs to an unfinished second floor. when i say unfinished i mean like–it’s just wood and then debris. the bathroom faces the freeway and it was a toilet (clean tho) and sink was barely a sink. the floor–completely unfinished\gutted. it looked like when you’re renovating an old house and you have to gut it to its bare bones. 
there’s cables everywhere. a hazard. anybody could have tripped at any time. no dressing rooms. one little office for the girls to share. the guys changed anywhere. backstage was also where the props where. so anywhere and everywhere. no designated sitting area. before u hit the flight of stairs to the bathroom, its another unfinished section—fabric everywhere, z-racks with costumes with no actual logical order. everything is a fire hazard. no bathroom for handicapped ppl, unless they could climb that flight of stairs. 
did i mention the only way to get to the bathroom was by going through the ‘backstage’?? so youd have audience members using the restroom during the show or at intermission there’d be a line by the stairs as actors are also at intermission or changing or getting ready for their scene. 
and this is just the one theater–i was not told that if the show did well they were gonna transfer it for one night only to another city at an actual real  theater and that i was going to have to help load the show. i was not told this was going to be some mature bus and truck show. so i had to help load the platforms on to a uhaul on some saturday morning. and my sister drive me the 20 min to another time even tho to get the town A was already 40 min. and unload again once we got to the actual not hazardous theater. 
i was not told i would have to do any of this. i was told 3 weeks and one weekend of shows. and im not even getting into how disorganized the actual rehearsal process was and how wendy is would give me an order and not like how i did it, so i was constantly being undermined despite the fact that i had good stage managing experience and had never had a problem with directors when working under educational theater.
but i did as i was told bc i had already committed to this gig and i couldnt make my prior instructor who recommended me for this, look bad. BUT bc i didnt know about all loading and unloading, ect. once the show was over at this actual theater, we had to load again. which i did. but i did go back with the ‘crew’ to unload bc my sister was my ride and she had other things to do, so i helped load up and then excused myself bc of personal reasons. 
wendy didn’t like that but also didn’t stop me from leaving. wendy went on fb (there was a fb group. thats another story) and took pics of the unloading and said something like ‘thanks to those who stayed’ insinuating that i should have stayed. 
later that week i wrote to wendy and said ‘hey when am i gonna get paid?’ and then she said she would not be paying the promised amount bc i was not ‘seasoned’ enough–that i did not participate in the last unloading, that i was a beginner and that other ppl–my asm who was an idiot and had no prior theater experience and most unhelpful–had to do things to and that the money should be split. she was offering to pay me 215 or whatever. Bc i put myself in this very uncomfortable position of working with someone that was also friends with my instructor, i felt defenseless. My sister tired to write in for me and calculated a different number to negotiate, she sent that in for me and Wendy didn’t like that ect. Listed other ways that I sucked and I didn’t respond, bc of said uncomfortable situation. she messaged days later asking if i received a check,  i did not. she never ever sent me anything. 
bc i was upset and feeling defenseless about the situation and letting down said instructor and wendy probably most likely talking shit to my ex instructor about me, my sister and i called OSHA about the train track warehouse and all its safety violations. I then had my sister personally message the company that held the rights to the musical bc i firmly believe that Wendy did not buy the rights do that particular show based on she promoted it and bc i looked online and wendy’s ‘company’ was not listed under the companies that were producing this show at that particular time. 
edit: i dont know if they faced any consequences. unfortunately.  
yes, this experience is what ended my relationship with community theater and why i stopped looking for gigs. 
2 notes · View notes
lakelandseo · 4 years ago
Text
3 Digital PR Tenets for Excellent Outreach
Posted by amandamilligan
Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process.
People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more?
It’s not easy, I’ll tell you that. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process.
I hope sharing them with you will help you refine your own strategy.
1. Research and relevancy are non-negotiable
When we surveyed 500 writers in 2019, we asked them about their biggest pitching pet peeves.
PR pros and journalists have a mutually beneficial relationship. We provide them a source for their posts, and they share what we produce widely with their audience.
Why is it important to avoid peeving off journalists?
The thing is, journalists receive dozens of pitch emails a day.
That’s why it’s so imperative that you craft the best possible email to them every time. You're competing with tons of other content providers for the same spot on their editorial calendar.
As it turns out, they’re most annoyed when pitches aren’t relevant to them.
While this is great insight into how to surpass many of the other pitches that land in these writers’ inboxes, it’s still tough to know how to tangibly put this into action.
Based on our experience, here are our tips for making sure your pitches are relevant to the person you’re pitching:
What is the person’s beat? It’s often more specific than it may seem. For example, instead of digital marketing, they might only write about social media. Or instead of general health, they may write about health but only in conjunction with psychology. Make sure you’ve studied exactly what they cover so you’re not pitching something useless to them.
Do they ever cover external studies or the type of content you’re pitching? If they stick to opinion or investigative journalism, whatever you’re sending them might not be up their alley.
Can their website or platform support your content type? Not every site can embed interactives or videos. Or maybe the publisher is just sick of posting a certain content type like infographics. See what’s been published in the past and if your content fits in with what they’re regularly writing about.
While you’re doing this research, it doesn’t hurt to see how often that particular writer publishes. If it’s once a day, you have a much higher chance of getting coverage than if they’re a contributing writer who only writes for that publication once a month.
2. Personalization matters
People appreciate being seen, and recognizing that you’ve done your homework to make sure they’re actually a good fit to write about your content (as discussed in the previous section).
Adding a touch of personalization can go a long way in making it very clear you’re taking the pitch seriously, and also that you’re just two people having a conversation. (Wouldn’t you rather reply to someone you get a good first impression from?)
In a recent study, we sent 100 pitch emails, half with personalizations and half without them, asking for quotes to include in an article. We found that personalized emails received a higher rate of positive-sentiment responses.
Replies to personalized emails were 83.3% positive compared to replies to non-personalized emails, which were 60% positive.
We had a feeling this was the case because we get responses like this one from writers at Bustle and HubSpot, respectively:
“I have to commend you for great PR tactics here. I open so few of these, much less respond, so mentioning my cat AND sending a pic of yours AND including info that’s relevant to my beat gives you an A++. “
“Thanks for reaching out and showing OutKast some love. This is actually the only time I've ever responded to a pitch email.”
The media relations specialists knew that the former writer loved cats and the latter writer loved Outkast because they followed them on Twitter.
If you have a list of target publications or writers you’d like to reach out to, make sure you’re:
Following them on social channels to start building connections and getting a sense of who they are as people
Keeping tabs on their recent writings, not only for research purposes but to see if anything personally resonates with you that you can remark on
There’s no need to dig up stuff they’ve posted in the past — that’s when things start to get weird. Do your due diligence, but don’t make it an investigative mission. Remember: The goal here is to simply connect with another human being, and to show them you put in the work to pitch something they’d actually appreciate.
3. Emails should be short and straightforward
Some PR specialists worry that personalizing will make their emails too long and detract from their succinctness.
But personalization only needs to be a sentence or two, so it doesn’t put a huge dent in your overall word count, which, according to that same survey of publishers, should be about 100-300 words.
After leading with a personalized intro, it’s important to get right to the meat of what you’re pitching and why.
Make sure to include:
A link to the full content project (don’t ask if they want to see it — just provide everything they need)
Why you think the project is a good fit for their readers
Bullet points explaining the key relevant takeaways that would appeal to their audience
Take the guesswork out of it. A writer should already be intrigued by the time they click to read your full project, which ideally will sell them on including your information in their stories.
Conclusion
Perhaps the most important point of all doesn’t even relate to the pitching itself but to what you’re pitching. The truth is, no amount of excellent pitching can salvage a subpar piece of content. It’s why we don’t often offer our digital PR expertise as its own standalone service, unless we’re confident the content being provided to us is up to par.
You need high-quality content, well targeted outreach, concisely crafted emails, and a personalized approach, but with this winning combination, you can be earning top media coverage and backlinks for your brand.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
epackingvietnam · 4 years ago
Text
3 Digital PR Tenets for Excellent Outreach
Posted by amandamilligan
Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process.
People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more?
It’s not easy, I’ll tell you that. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process.
I hope sharing them with you will help you refine your own strategy.
1. Research and relevancy are non-negotiable
When we surveyed 500 writers in 2019, we asked them about their biggest pitching pet peeves.
PR pros and journalists have a mutually beneficial relationship. We provide them a source for their posts, and they share what we produce widely with their audience.
Why is it important to avoid peeving off journalists?
The thing is, journalists receive dozens of pitch emails a day.
That’s why it’s so imperative that you craft the best possible email to them every time. You're competing with tons of other content providers for the same spot on their editorial calendar.
As it turns out, they’re most annoyed when pitches aren’t relevant to them.
While this is great insight into how to surpass many of the other pitches that land in these writers’ inboxes, it’s still tough to know how to tangibly put this into action.
Based on our experience, here are our tips for making sure your pitches are relevant to the person you’re pitching:
What is the person’s beat? It’s often more specific than it may seem. For example, instead of digital marketing, they might only write about social media. Or instead of general health, they may write about health but only in conjunction with psychology. Make sure you’ve studied exactly what they cover so you’re not pitching something useless to them.
Do they ever cover external studies or the type of content you’re pitching? If they stick to opinion or investigative journalism, whatever you’re sending them might not be up their alley.
Can their website or platform support your content type? Not every site can embed interactives or videos. Or maybe the publisher is just sick of posting a certain content type like infographics. See what’s been published in the past and if your content fits in with what they’re regularly writing about.
While you’re doing this research, it doesn’t hurt to see how often that particular writer publishes. If it’s once a day, you have a much higher chance of getting coverage than if they’re a contributing writer who only writes for that publication once a month.
2. Personalization matters
People appreciate being seen, and recognizing that you’ve done your homework to make sure they’re actually a good fit to write about your content (as discussed in the previous section).
Adding a touch of personalization can go a long way in making it very clear you’re taking the pitch seriously, and also that you’re just two people having a conversation. (Wouldn’t you rather reply to someone you get a good first impression from?)
In a recent study, we sent 100 pitch emails, half with personalizations and half without them, asking for quotes to include in an article. We found that personalized emails received a higher rate of positive-sentiment responses.
Replies to personalized emails were 83.3% positive compared to replies to non-personalized emails, which were 60% positive.
We had a feeling this was the case because we get responses like this one from writers at Bustle and HubSpot, respectively:
“I have to commend you for great PR tactics here. I open so few of these, much less respond, so mentioning my cat AND sending a pic of yours AND including info that’s relevant to my beat gives you an A++. “
“Thanks for reaching out and showing OutKast some love. This is actually the only time I've ever responded to a pitch email.”
The media relations specialists knew that the former writer loved cats and the latter writer loved Outkast because they followed them on Twitter.
If you have a list of target publications or writers you’d like to reach out to, make sure you’re:
Following them on social channels to start building connections and getting a sense of who they are as people
Keeping tabs on their recent writings, not only for research purposes but to see if anything personally resonates with you that you can remark on
There’s no need to dig up stuff they’ve posted in the past — that’s when things start to get weird. Do your due diligence, but don’t make it an investigative mission. Remember: The goal here is to simply connect with another human being, and to show them you put in the work to pitch something they’d actually appreciate.
3. Emails should be short and straightforward
Some PR specialists worry that personalizing will make their emails too long and detract from their succinctness.
But personalization only needs to be a sentence or two, so it doesn’t put a huge dent in your overall word count, which, according to that same survey of publishers, should be about 100-300 words.
After leading with a personalized intro, it’s important to get right to the meat of what you’re pitching and why.
Make sure to include:
A link to the full content project (don’t ask if they want to see it — just provide everything they need)
Why you think the project is a good fit for their readers
Bullet points explaining the key relevant takeaways that would appeal to their audience
Take the guesswork out of it. A writer should already be intrigued by the time they click to read your full project, which ideally will sell them on including your information in their stories.
Conclusion
Perhaps the most important point of all doesn’t even relate to the pitching itself but to what you’re pitching. The truth is, no amount of excellent pitching can salvage a subpar piece of content. It’s why we don’t often offer our digital PR expertise as its own standalone service, unless we’re confident the content being provided to us is up to par.
You need high-quality content, well targeted outreach, concisely crafted emails, and a personalized approach, but with this winning combination, you can be earning top media coverage and backlinks for your brand.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking
0 notes
bfxenon · 4 years ago
Text
3 Digital PR Tenets for Excellent Outreach
Posted by amandamilligan
Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process.
People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more?
It’s not easy, I’ll tell you that. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process.
I hope sharing them with you will help you refine your own strategy.
1. Research and relevancy are non-negotiable
When we surveyed 500 writers in 2019, we asked them about their biggest pitching pet peeves.
PR pros and journalists have a mutually beneficial relationship. We provide them a source for their posts, and they share what we produce widely with their audience.
Why is it important to avoid peeving off journalists?
The thing is, journalists receive dozens of pitch emails a day.
That’s why it’s so imperative that you craft the best possible email to them every time. You're competing with tons of other content providers for the same spot on their editorial calendar.
As it turns out, they’re most annoyed when pitches aren’t relevant to them.
While this is great insight into how to surpass many of the other pitches that land in these writers’ inboxes, it’s still tough to know how to tangibly put this into action.
Based on our experience, here are our tips for making sure your pitches are relevant to the person you’re pitching:
What is the person’s beat? It’s often more specific than it may seem. For example, instead of digital marketing, they might only write about social media. Or instead of general health, they may write about health but only in conjunction with psychology. Make sure you’ve studied exactly what they cover so you’re not pitching something useless to them.
Do they ever cover external studies or the type of content you’re pitching? If they stick to opinion or investigative journalism, whatever you’re sending them might not be up their alley.
Can their website or platform support your content type? Not every site can embed interactives or videos. Or maybe the publisher is just sick of posting a certain content type like infographics. See what’s been published in the past and if your content fits in with what they’re regularly writing about.
While you’re doing this research, it doesn’t hurt to see how often that particular writer publishes. If it’s once a day, you have a much higher chance of getting coverage than if they’re a contributing writer who only writes for that publication once a month.
2. Personalization matters
People appreciate being seen, and recognizing that you’ve done your homework to make sure they’re actually a good fit to write about your content (as discussed in the previous section).
Adding a touch of personalization can go a long way in making it very clear you’re taking the pitch seriously, and also that you’re just two people having a conversation. (Wouldn’t you rather reply to someone you get a good first impression from?)
In a recent study, we sent 100 pitch emails, half with personalizations and half without them, asking for quotes to include in an article. We found that personalized emails received a higher rate of positive-sentiment responses.
Replies to personalized emails were 83.3% positive compared to replies to non-personalized emails, which were 60% positive.
We had a feeling this was the case because we get responses like this one from writers at Bustle and HubSpot, respectively:
“I have to commend you for great PR tactics here. I open so few of these, much less respond, so mentioning my cat AND sending a pic of yours AND including info that’s relevant to my beat gives you an A++. “
“Thanks for reaching out and showing OutKast some love. This is actually the only time I've ever responded to a pitch email.”
The media relations specialists knew that the former writer loved cats and the latter writer loved Outkast because they followed them on Twitter.
If you have a list of target publications or writers you’d like to reach out to, make sure you’re:
Following them on social channels to start building connections and getting a sense of who they are as people
Keeping tabs on their recent writings, not only for research purposes but to see if anything personally resonates with you that you can remark on
There’s no need to dig up stuff they’ve posted in the past — that’s when things start to get weird. Do your due diligence, but don’t make it an investigative mission. Remember: The goal here is to simply connect with another human being, and to show them you put in the work to pitch something they’d actually appreciate.
3. Emails should be short and straightforward
Some PR specialists worry that personalizing will make their emails too long and detract from their succinctness.
But personalization only needs to be a sentence or two, so it doesn’t put a huge dent in your overall word count, which, according to that same survey of publishers, should be about 100-300 words.
After leading with a personalized intro, it’s important to get right to the meat of what you’re pitching and why.
Make sure to include:
A link to the full content project (don’t ask if they want to see it — just provide everything they need)
Why you think the project is a good fit for their readers
Bullet points explaining the key relevant takeaways that would appeal to their audience
Take the guesswork out of it. A writer should already be intrigued by the time they click to read your full project, which ideally will sell them on including your information in their stories.
Conclusion
Perhaps the most important point of all doesn’t even relate to the pitching itself but to what you’re pitching. The truth is, no amount of excellent pitching can salvage a subpar piece of content. It’s why we don’t often offer our digital PR expertise as its own standalone service, unless we’re confident the content being provided to us is up to par.
You need high-quality content, well targeted outreach, concisely crafted emails, and a personalized approach, but with this winning combination, you can be earning top media coverage and backlinks for your brand.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
localwebmgmt · 4 years ago
Text
3 Digital PR Tenets for Excellent Outreach
Posted by amandamilligan
Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process.
People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more?
It’s not easy, I’ll tell you that. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process.
I hope sharing them with you will help you refine your own strategy.
1. Research and relevancy are non-negotiable
When we surveyed 500 writers in 2019, we asked them about their biggest pitching pet peeves.
PR pros and journalists have a mutually beneficial relationship. We provide them a source for their posts, and they share what we produce widely with their audience.
Why is it important to avoid peeving off journalists?
The thing is, journalists receive dozens of pitch emails a day.
That’s why it’s so imperative that you craft the best possible email to them every time. You're competing with tons of other content providers for the same spot on their editorial calendar.
As it turns out, they’re most annoyed when pitches aren’t relevant to them.
While this is great insight into how to surpass many of the other pitches that land in these writers’ inboxes, it’s still tough to know how to tangibly put this into action.
Based on our experience, here are our tips for making sure your pitches are relevant to the person you’re pitching:
What is the person’s beat? It’s often more specific than it may seem. For example, instead of digital marketing, they might only write about social media. Or instead of general health, they may write about health but only in conjunction with psychology. Make sure you’ve studied exactly what they cover so you’re not pitching something useless to them.
Do they ever cover external studies or the type of content you’re pitching? If they stick to opinion or investigative journalism, whatever you’re sending them might not be up their alley.
Can their website or platform support your content type? Not every site can embed interactives or videos. Or maybe the publisher is just sick of posting a certain content type like infographics. See what’s been published in the past and if your content fits in with what they’re regularly writing about.
While you’re doing this research, it doesn’t hurt to see how often that particular writer publishes. If it’s once a day, you have a much higher chance of getting coverage than if they’re a contributing writer who only writes for that publication once a month.
2. Personalization matters
People appreciate being seen, and recognizing that you’ve done your homework to make sure they’re actually a good fit to write about your content (as discussed in the previous section).
Adding a touch of personalization can go a long way in making it very clear you’re taking the pitch seriously, and also that you’re just two people having a conversation. (Wouldn’t you rather reply to someone you get a good first impression from?)
In a recent study, we sent 100 pitch emails, half with personalizations and half without them, asking for quotes to include in an article. We found that personalized emails received a higher rate of positive-sentiment responses.
Replies to personalized emails were 83.3% positive compared to replies to non-personalized emails, which were 60% positive.
We had a feeling this was the case because we get responses like this one from writers at Bustle and HubSpot, respectively:
“I have to commend you for great PR tactics here. I open so few of these, much less respond, so mentioning my cat AND sending a pic of yours AND including info that’s relevant to my beat gives you an A++. “
“Thanks for reaching out and showing OutKast some love. This is actually the only time I've ever responded to a pitch email.”
The media relations specialists knew that the former writer loved cats and the latter writer loved Outkast because they followed them on Twitter.
If you have a list of target publications or writers you’d like to reach out to, make sure you’re:
Following them on social channels to start building connections and getting a sense of who they are as people
Keeping tabs on their recent writings, not only for research purposes but to see if anything personally resonates with you that you can remark on
There’s no need to dig up stuff they’ve posted in the past — that’s when things start to get weird. Do your due diligence, but don’t make it an investigative mission. Remember: The goal here is to simply connect with another human being, and to show them you put in the work to pitch something they’d actually appreciate.
3. Emails should be short and straightforward
Some PR specialists worry that personalizing will make their emails too long and detract from their succinctness.
But personalization only needs to be a sentence or two, so it doesn’t put a huge dent in your overall word count, which, according to that same survey of publishers, should be about 100-300 words.
After leading with a personalized intro, it’s important to get right to the meat of what you’re pitching and why.
Make sure to include:
A link to the full content project (don’t ask if they want to see it — just provide everything they need)
Why you think the project is a good fit for their readers
Bullet points explaining the key relevant takeaways that would appeal to their audience
Take the guesswork out of it. A writer should already be intrigued by the time they click to read your full project, which ideally will sell them on including your information in their stories.
Conclusion
Perhaps the most important point of all doesn’t even relate to the pitching itself but to what you’re pitching. The truth is, no amount of excellent pitching can salvage a subpar piece of content. It’s why we don’t often offer our digital PR expertise as its own standalone service, unless we’re confident the content being provided to us is up to par.
You need high-quality content, well targeted outreach, concisely crafted emails, and a personalized approach, but with this winning combination, you can be earning top media coverage and backlinks for your brand.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
nutrifami · 4 years ago
Text
3 Digital PR Tenets for Excellent Outreach
Posted by amandamilligan
Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process.
People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more?
It’s not easy, I’ll tell you that. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process.
I hope sharing them with you will help you refine your own strategy.
1. Research and relevancy are non-negotiable
When we surveyed 500 writers in 2019, we asked them about their biggest pitching pet peeves.
PR pros and journalists have a mutually beneficial relationship. We provide them a source for their posts, and they share what we produce widely with their audience.
Why is it important to avoid peeving off journalists?
The thing is, journalists receive dozens of pitch emails a day.
That’s why it’s so imperative that you craft the best possible email to them every time. You're competing with tons of other content providers for the same spot on their editorial calendar.
As it turns out, they’re most annoyed when pitches aren’t relevant to them.
While this is great insight into how to surpass many of the other pitches that land in these writers’ inboxes, it’s still tough to know how to tangibly put this into action.
Based on our experience, here are our tips for making sure your pitches are relevant to the person you’re pitching:
What is the person’s beat? It’s often more specific than it may seem. For example, instead of digital marketing, they might only write about social media. Or instead of general health, they may write about health but only in conjunction with psychology. Make sure you’ve studied exactly what they cover so you’re not pitching something useless to them.
Do they ever cover external studies or the type of content you’re pitching? If they stick to opinion or investigative journalism, whatever you’re sending them might not be up their alley.
Can their website or platform support your content type? Not every site can embed interactives or videos. Or maybe the publisher is just sick of posting a certain content type like infographics. See what’s been published in the past and if your content fits in with what they’re regularly writing about.
While you’re doing this research, it doesn’t hurt to see how often that particular writer publishes. If it’s once a day, you have a much higher chance of getting coverage than if they’re a contributing writer who only writes for that publication once a month.
2. Personalization matters
People appreciate being seen, and recognizing that you’ve done your homework to make sure they’re actually a good fit to write about your content (as discussed in the previous section).
Adding a touch of personalization can go a long way in making it very clear you’re taking the pitch seriously, and also that you’re just two people having a conversation. (Wouldn’t you rather reply to someone you get a good first impression from?)
In a recent study, we sent 100 pitch emails, half with personalizations and half without them, asking for quotes to include in an article. We found that personalized emails received a higher rate of positive-sentiment responses.
Replies to personalized emails were 83.3% positive compared to replies to non-personalized emails, which were 60% positive.
We had a feeling this was the case because we get responses like this one from writers at Bustle and HubSpot, respectively:
“I have to commend you for great PR tactics here. I open so few of these, much less respond, so mentioning my cat AND sending a pic of yours AND including info that’s relevant to my beat gives you an A++. “
“Thanks for reaching out and showing OutKast some love. This is actually the only time I've ever responded to a pitch email.”
The media relations specialists knew that the former writer loved cats and the latter writer loved Outkast because they followed them on Twitter.
If you have a list of target publications or writers you’d like to reach out to, make sure you’re:
Following them on social channels to start building connections and getting a sense of who they are as people
Keeping tabs on their recent writings, not only for research purposes but to see if anything personally resonates with you that you can remark on
There’s no need to dig up stuff they’ve posted in the past — that’s when things start to get weird. Do your due diligence, but don’t make it an investigative mission. Remember: The goal here is to simply connect with another human being, and to show them you put in the work to pitch something they’d actually appreciate.
3. Emails should be short and straightforward
Some PR specialists worry that personalizing will make their emails too long and detract from their succinctness.
But personalization only needs to be a sentence or two, so it doesn’t put a huge dent in your overall word count, which, according to that same survey of publishers, should be about 100-300 words.
After leading with a personalized intro, it’s important to get right to the meat of what you’re pitching and why.
Make sure to include:
A link to the full content project (don’t ask if they want to see it — just provide everything they need)
Why you think the project is a good fit for their readers
Bullet points explaining the key relevant takeaways that would appeal to their audience
Take the guesswork out of it. A writer should already be intrigued by the time they click to read your full project, which ideally will sell them on including your information in their stories.
Conclusion
Perhaps the most important point of all doesn’t even relate to the pitching itself but to what you’re pitching. The truth is, no amount of excellent pitching can salvage a subpar piece of content. It’s why we don’t often offer our digital PR expertise as its own standalone service, unless we’re confident the content being provided to us is up to par.
You need high-quality content, well targeted outreach, concisely crafted emails, and a personalized approach, but with this winning combination, you can be earning top media coverage and backlinks for your brand.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
daynamartinez22 · 4 years ago
Text
3 Digital PR Tenets for Excellent Outreach
Posted by amandamilligan
Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process.
People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more?
It’s not easy, I’ll tell you that. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process.
I hope sharing them with you will help you refine your own strategy.
1. Research and relevancy are non-negotiable
When we surveyed 500 writers in 2019, we asked them about their biggest pitching pet peeves.
PR pros and journalists have a mutually beneficial relationship. We provide them a source for their posts, and they share what we produce widely with their audience.
Why is it important to avoid peeving off journalists?
The thing is, journalists receive dozens of pitch emails a day.
That’s why it’s so imperative that you craft the best possible email to them every time. You're competing with tons of other content providers for the same spot on their editorial calendar.
As it turns out, they’re most annoyed when pitches aren’t relevant to them.
While this is great insight into how to surpass many of the other pitches that land in these writers’ inboxes, it’s still tough to know how to tangibly put this into action.
Based on our experience, here are our tips for making sure your pitches are relevant to the person you’re pitching:
What is the person’s beat? It’s often more specific than it may seem. For example, instead of digital marketing, they might only write about social media. Or instead of general health, they may write about health but only in conjunction with psychology. Make sure you’ve studied exactly what they cover so you’re not pitching something useless to them.
Do they ever cover external studies or the type of content you’re pitching? If they stick to opinion or investigative journalism, whatever you’re sending them might not be up their alley.
Can their website or platform support your content type? Not every site can embed interactives or videos. Or maybe the publisher is just sick of posting a certain content type like infographics. See what’s been published in the past and if your content fits in with what they’re regularly writing about.
While you’re doing this research, it doesn’t hurt to see how often that particular writer publishes. If it’s once a day, you have a much higher chance of getting coverage than if they’re a contributing writer who only writes for that publication once a month.
2. Personalization matters
People appreciate being seen, and recognizing that you’ve done your homework to make sure they’re actually a good fit to write about your content (as discussed in the previous section).
Adding a touch of personalization can go a long way in making it very clear you’re taking the pitch seriously, and also that you’re just two people having a conversation. (Wouldn’t you rather reply to someone you get a good first impression from?)
In a recent study, we sent 100 pitch emails, half with personalizations and half without them, asking for quotes to include in an article. We found that personalized emails received a higher rate of positive-sentiment responses.
Replies to personalized emails were 83.3% positive compared to replies to non-personalized emails, which were 60% positive.
We had a feeling this was the case because we get responses like this one from writers at Bustle and HubSpot, respectively:
“I have to commend you for great PR tactics here. I open so few of these, much less respond, so mentioning my cat AND sending a pic of yours AND including info that’s relevant to my beat gives you an A++. “
“Thanks for reaching out and showing OutKast some love. This is actually the only time I've ever responded to a pitch email.”
The media relations specialists knew that the former writer loved cats and the latter writer loved Outkast because they followed them on Twitter.
If you have a list of target publications or writers you’d like to reach out to, make sure you’re:
Following them on social channels to start building connections and getting a sense of who they are as people
Keeping tabs on their recent writings, not only for research purposes but to see if anything personally resonates with you that you can remark on
There’s no need to dig up stuff they’ve posted in the past — that’s when things start to get weird. Do your due diligence, but don’t make it an investigative mission. Remember: The goal here is to simply connect with another human being, and to show them you put in the work to pitch something they’d actually appreciate.
3. Emails should be short and straightforward
Some PR specialists worry that personalizing will make their emails too long and detract from their succinctness.
But personalization only needs to be a sentence or two, so it doesn’t put a huge dent in your overall word count, which, according to that same survey of publishers, should be about 100-300 words.
After leading with a personalized intro, it’s important to get right to the meat of what you’re pitching and why.
Make sure to include:
A link to the full content project (don’t ask if they want to see it — just provide everything they need)
Why you think the project is a good fit for their readers
Bullet points explaining the key relevant takeaways that would appeal to their audience
Take the guesswork out of it. A writer should already be intrigued by the time they click to read your full project, which ideally will sell them on including your information in their stories.
Conclusion
Perhaps the most important point of all doesn’t even relate to the pitching itself but to what you’re pitching. The truth is, no amount of excellent pitching can salvage a subpar piece of content. It’s why we don’t often offer our digital PR expertise as its own standalone service, unless we’re confident the content being provided to us is up to par.
You need high-quality content, well targeted outreach, concisely crafted emails, and a personalized approach, but with this winning combination, you can be earning top media coverage and backlinks for your brand.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
xaydungtruonggia · 4 years ago
Text
3 Digital PR Tenets for Excellent Outreach
Posted by amandamilligan
Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process.
People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more?
It’s not easy, I’ll tell you that. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process.
I hope sharing them with you will help you refine your own strategy.
1. Research and relevancy are non-negotiable
When we surveyed 500 writers in 2019, we asked them about their biggest pitching pet peeves.
PR pros and journalists have a mutually beneficial relationship. We provide them a source for their posts, and they share what we produce widely with their audience.
Why is it important to avoid peeving off journalists?
The thing is, journalists receive dozens of pitch emails a day.
That’s why it’s so imperative that you craft the best possible email to them every time. You're competing with tons of other content providers for the same spot on their editorial calendar.
As it turns out, they’re most annoyed when pitches aren’t relevant to them.
While this is great insight into how to surpass many of the other pitches that land in these writers’ inboxes, it’s still tough to know how to tangibly put this into action.
Based on our experience, here are our tips for making sure your pitches are relevant to the person you’re pitching:
What is the person’s beat? It’s often more specific than it may seem. For example, instead of digital marketing, they might only write about social media. Or instead of general health, they may write about health but only in conjunction with psychology. Make sure you’ve studied exactly what they cover so you’re not pitching something useless to them.
Do they ever cover external studies or the type of content you’re pitching? If they stick to opinion or investigative journalism, whatever you’re sending them might not be up their alley.
Can their website or platform support your content type? Not every site can embed interactives or videos. Or maybe the publisher is just sick of posting a certain content type like infographics. See what’s been published in the past and if your content fits in with what they’re regularly writing about.
While you’re doing this research, it doesn’t hurt to see how often that particular writer publishes. If it’s once a day, you have a much higher chance of getting coverage than if they’re a contributing writer who only writes for that publication once a month.
2. Personalization matters
People appreciate being seen, and recognizing that you’ve done your homework to make sure they’re actually a good fit to write about your content (as discussed in the previous section).
Adding a touch of personalization can go a long way in making it very clear you’re taking the pitch seriously, and also that you’re just two people having a conversation. (Wouldn’t you rather reply to someone you get a good first impression from?)
In a recent study, we sent 100 pitch emails, half with personalizations and half without them, asking for quotes to include in an article. We found that personalized emails received a higher rate of positive-sentiment responses.
Replies to personalized emails were 83.3% positive compared to replies to non-personalized emails, which were 60% positive.
We had a feeling this was the case because we get responses like this one from writers at Bustle and HubSpot, respectively:
“I have to commend you for great PR tactics here. I open so few of these, much less respond, so mentioning my cat AND sending a pic of yours AND including info that’s relevant to my beat gives you an A++. “
“Thanks for reaching out and showing OutKast some love. This is actually the only time I've ever responded to a pitch email.”
The media relations specialists knew that the former writer loved cats and the latter writer loved Outkast because they followed them on Twitter.
If you have a list of target publications or writers you’d like to reach out to, make sure you’re:
Following them on social channels to start building connections and getting a sense of who they are as people
Keeping tabs on their recent writings, not only for research purposes but to see if anything personally resonates with you that you can remark on
There’s no need to dig up stuff they’ve posted in the past — that’s when things start to get weird. Do your due diligence, but don’t make it an investigative mission. Remember: The goal here is to simply connect with another human being, and to show them you put in the work to pitch something they’d actually appreciate.
3. Emails should be short and straightforward
Some PR specialists worry that personalizing will make their emails too long and detract from their succinctness.
But personalization only needs to be a sentence or two, so it doesn’t put a huge dent in your overall word count, which, according to that same survey of publishers, should be about 100-300 words.
After leading with a personalized intro, it’s important to get right to the meat of what you’re pitching and why.
Make sure to include:
A link to the full content project (don’t ask if they want to see it — just provide everything they need)
Why you think the project is a good fit for their readers
Bullet points explaining the key relevant takeaways that would appeal to their audience
Take the guesswork out of it. A writer should already be intrigued by the time they click to read your full project, which ideally will sell them on including your information in their stories.
Conclusion
Perhaps the most important point of all doesn’t even relate to the pitching itself but to what you’re pitching. The truth is, no amount of excellent pitching can salvage a subpar piece of content. It’s why we don’t often offer our digital PR expertise as its own standalone service, unless we’re confident the content being provided to us is up to par.
You need high-quality content, well targeted outreach, concisely crafted emails, and a personalized approach, but with this winning combination, you can be earning top media coverage and backlinks for your brand.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
camerasieunhovn · 4 years ago
Text
3 Digital PR Tenets for Excellent Outreach
Posted by amandamilligan
Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process.
People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more?
It’s not easy, I’ll tell you that. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process.
I hope sharing them with you will help you refine your own strategy.
1. Research and relevancy are non-negotiable
When we surveyed 500 writers in 2019, we asked them about their biggest pitching pet peeves.
PR pros and journalists have a mutually beneficial relationship. We provide them a source for their posts, and they share what we produce widely with their audience.
Why is it important to avoid peeving off journalists?
The thing is, journalists receive dozens of pitch emails a day.
That’s why it’s so imperative that you craft the best possible email to them every time. You're competing with tons of other content providers for the same spot on their editorial calendar.
As it turns out, they’re most annoyed when pitches aren’t relevant to them.
While this is great insight into how to surpass many of the other pitches that land in these writers’ inboxes, it’s still tough to know how to tangibly put this into action.
Based on our experience, here are our tips for making sure your pitches are relevant to the person you’re pitching:
What is the person’s beat? It’s often more specific than it may seem. For example, instead of digital marketing, they might only write about social media. Or instead of general health, they may write about health but only in conjunction with psychology. Make sure you’ve studied exactly what they cover so you’re not pitching something useless to them.
Do they ever cover external studies or the type of content you’re pitching? If they stick to opinion or investigative journalism, whatever you’re sending them might not be up their alley.
Can their website or platform support your content type? Not every site can embed interactives or videos. Or maybe the publisher is just sick of posting a certain content type like infographics. See what’s been published in the past and if your content fits in with what they’re regularly writing about.
While you’re doing this research, it doesn’t hurt to see how often that particular writer publishes. If it’s once a day, you have a much higher chance of getting coverage than if they’re a contributing writer who only writes for that publication once a month.
2. Personalization matters
People appreciate being seen, and recognizing that you’ve done your homework to make sure they’re actually a good fit to write about your content (as discussed in the previous section).
Adding a touch of personalization can go a long way in making it very clear you’re taking the pitch seriously, and also that you’re just two people having a conversation. (Wouldn’t you rather reply to someone you get a good first impression from?)
In a recent study, we sent 100 pitch emails, half with personalizations and half without them, asking for quotes to include in an article. We found that personalized emails received a higher rate of positive-sentiment responses.
Replies to personalized emails were 83.3% positive compared to replies to non-personalized emails, which were 60% positive.
We had a feeling this was the case because we get responses like this one from writers at Bustle and HubSpot, respectively:
“I have to commend you for great PR tactics here. I open so few of these, much less respond, so mentioning my cat AND sending a pic of yours AND including info that’s relevant to my beat gives you an A++. “
“Thanks for reaching out and showing OutKast some love. This is actually the only time I've ever responded to a pitch email.”
The media relations specialists knew that the former writer loved cats and the latter writer loved Outkast because they followed them on Twitter.
If you have a list of target publications or writers you’d like to reach out to, make sure you’re:
Following them on social channels to start building connections and getting a sense of who they are as people
Keeping tabs on their recent writings, not only for research purposes but to see if anything personally resonates with you that you can remark on
There’s no need to dig up stuff they’ve posted in the past — that’s when things start to get weird. Do your due diligence, but don’t make it an investigative mission. Remember: The goal here is to simply connect with another human being, and to show them you put in the work to pitch something they’d actually appreciate.
3. Emails should be short and straightforward
Some PR specialists worry that personalizing will make their emails too long and detract from their succinctness.
But personalization only needs to be a sentence or two, so it doesn’t put a huge dent in your overall word count, which, according to that same survey of publishers, should be about 100-300 words.
After leading with a personalized intro, it’s important to get right to the meat of what you’re pitching and why.
Make sure to include:
A link to the full content project (don’t ask if they want to see it — just provide everything they need)
Why you think the project is a good fit for their readers
Bullet points explaining the key relevant takeaways that would appeal to their audience
Take the guesswork out of it. A writer should already be intrigued by the time they click to read your full project, which ideally will sell them on including your information in their stories.
Conclusion
Perhaps the most important point of all doesn’t even relate to the pitching itself but to what you’re pitching. The truth is, no amount of excellent pitching can salvage a subpar piece of content. It’s why we don’t often offer our digital PR expertise as its own standalone service, unless we’re confident the content being provided to us is up to par.
You need high-quality content, well targeted outreach, concisely crafted emails, and a personalized approach, but with this winning combination, you can be earning top media coverage and backlinks for your brand.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
ductrungnguyen87 · 4 years ago
Text
3 Digital PR Tenets for Excellent Outreach
Posted by amandamilligan
Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process.
People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more?
It’s not easy, I’ll tell you that. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process.
I hope sharing them with you will help you refine your own strategy.
1. Research and relevancy are non-negotiable
When we surveyed 500 writers in 2019, we asked them about their biggest pitching pet peeves.
PR pros and journalists have a mutually beneficial relationship. We provide them a source for their posts, and they share what we produce widely with their audience.
Why is it important to avoid peeving off journalists?
The thing is, journalists receive dozens of pitch emails a day.
That’s why it’s so imperative that you craft the best possible email to them every time. You're competing with tons of other content providers for the same spot on their editorial calendar.
As it turns out, they’re most annoyed when pitches aren’t relevant to them.
While this is great insight into how to surpass many of the other pitches that land in these writers’ inboxes, it’s still tough to know how to tangibly put this into action.
Based on our experience, here are our tips for making sure your pitches are relevant to the person you’re pitching:
What is the person’s beat? It’s often more specific than it may seem. For example, instead of digital marketing, they might only write about social media. Or instead of general health, they may write about health but only in conjunction with psychology. Make sure you’ve studied exactly what they cover so you’re not pitching something useless to them.
Do they ever cover external studies or the type of content you’re pitching? If they stick to opinion or investigative journalism, whatever you’re sending them might not be up their alley.
Can their website or platform support your content type? Not every site can embed interactives or videos. Or maybe the publisher is just sick of posting a certain content type like infographics. See what’s been published in the past and if your content fits in with what they’re regularly writing about.
While you’re doing this research, it doesn’t hurt to see how often that particular writer publishes. If it’s once a day, you have a much higher chance of getting coverage than if they’re a contributing writer who only writes for that publication once a month.
2. Personalization matters
People appreciate being seen, and recognizing that you’ve done your homework to make sure they’re actually a good fit to write about your content (as discussed in the previous section).
Adding a touch of personalization can go a long way in making it very clear you’re taking the pitch seriously, and also that you’re just two people having a conversation. (Wouldn’t you rather reply to someone you get a good first impression from?)
In a recent study, we sent 100 pitch emails, half with personalizations and half without them, asking for quotes to include in an article. We found that personalized emails received a higher rate of positive-sentiment responses.
Replies to personalized emails were 83.3% positive compared to replies to non-personalized emails, which were 60% positive.
We had a feeling this was the case because we get responses like this one from writers at Bustle and HubSpot, respectively:
“I have to commend you for great PR tactics here. I open so few of these, much less respond, so mentioning my cat AND sending a pic of yours AND including info that’s relevant to my beat gives you an A++. “
“Thanks for reaching out and showing OutKast some love. This is actually the only time I've ever responded to a pitch email.”
The media relations specialists knew that the former writer loved cats and the latter writer loved Outkast because they followed them on Twitter.
If you have a list of target publications or writers you’d like to reach out to, make sure you’re:
Following them on social channels to start building connections and getting a sense of who they are as people
Keeping tabs on their recent writings, not only for research purposes but to see if anything personally resonates with you that you can remark on
There’s no need to dig up stuff they’ve posted in the past — that’s when things start to get weird. Do your due diligence, but don’t make it an investigative mission. Remember: The goal here is to simply connect with another human being, and to show them you put in the work to pitch something they’d actually appreciate.
3. Emails should be short and straightforward
Some PR specialists worry that personalizing will make their emails too long and detract from their succinctness.
But personalization only needs to be a sentence or two, so it doesn’t put a huge dent in your overall word count, which, according to that same survey of publishers, should be about 100-300 words.
After leading with a personalized intro, it’s important to get right to the meat of what you’re pitching and why.
Make sure to include:
A link to the full content project (don’t ask if they want to see it — just provide everything they need)
Why you think the project is a good fit for their readers
Bullet points explaining the key relevant takeaways that would appeal to their audience
Take the guesswork out of it. A writer should already be intrigued by the time they click to read your full project, which ideally will sell them on including your information in their stories.
Conclusion
Perhaps the most important point of all doesn’t even relate to the pitching itself but to what you’re pitching. The truth is, no amount of excellent pitching can salvage a subpar piece of content. It’s why we don’t often offer our digital PR expertise as its own standalone service, unless we’re confident the content being provided to us is up to par.
You need high-quality content, well targeted outreach, concisely crafted emails, and a personalized approach, but with this winning combination, you can be earning top media coverage and backlinks for your brand.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes