#ok yes it's missing visibly disabled womenbut otherwise it's awesome for a country that can be racist

[pipariperho]

This is a Finnish ad the celebrating diversity of women. The song is typically associated with/used during Miss Finland beauty pageant, asking who is the most beautiful and sweetest of the maidens, and in this context very sweet. The ad itself asks why be pretty when you can be 'kesyttämätön', which translates to something like untamable or fierce, and probably ties it to the company, since it makes jewelry using nature as inspiration.