#objectively it is not nearly as good from a writing standpoint as my most recent work
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neon-danger · 2 years ago
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was my last fully completed multi chapter fic really coffee and Christmas 💀💀
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humanswords · 6 years ago
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Distance Makes The Head Grow Smarter
Hey everyone!
I’m sorry for the gap between my most recent posts. As much fun as I have with fanart production, I do get a bit burned out.
I have another idea, and all you need to do is reblog it if you like it. I know one of the biggest gripes on AO3 is that people don’t leave nearly enough constructive feedback. I’m guilty of this myself, and not that this is a good excuse because I have technically been writing fanfic since I could drink at a legal age, but I have only recently gotten into reading it recreationally. So, here we are. Help me find some fics and I’ll write a review. An actual review like the ones I learned how to do in college. I’ll caution as a reviewer my objective mode is turned on. I’ll say what I enjoyed about the piece and want to see more of, as well as things that from a structural standpoint could be achieved by alternate means.
Am I a nice reviewer, in case you’re wondering? I’m fair. I favor writing about the strengths over the weaknesses. In my writing groups I felt like both the optimist towards others and the ant under the microscope for them.
But the purpose of this blog is to promote. Maybe people want to be given a lot to work with?
Let me know. Reblog!
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aion-rsa · 4 years ago
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World of Warcraft Shadowlands Review
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After the launch of World of Warcraft Classic, the perceived downfall of the Battle for Azeroth expansion, and a notable delay, World of Warcraft: Shadowlands is finally here.
The release of a new WoW expansion comes with a level of anticipation, dread, and curiosity that we don’t typically see in expansions to other live service games. Chalk that up to both the extensive nature of WoW‘s content offerings and the fact that every expansion writes the opening pages to a new chapter in a legendary MMO that has revolutionized the genre (and gaming) for over 16 years.
That being the case, reviewing a new WoW expansion is also a somewhat unusual process. Each new WoW expansion features a campaign to work your way through along with a variety of endgame content that typically isn’t even available when the expansion launches. That’s why we’ve broken our review of Shadowlands down into looks at the expansion’s leveling and endgame in order to tell you whether it is worth losing your free time to.
World of Warcraft Shadowlands Leveling Review
By the end of World of Warcraft‘s last expansion, Battle for Azeroth, the usual fatigue that accompanies the final days of a WoW expansion was amplified by the belief that Blizzard was no longer in control of its 16-year-old MMORPG giant. There were some players who felt that Activision’s influence on Blizzard had corrupted the company’s spirit. Others who had just gotten a taste of World of Warcraft Classic bemoaned the loss of the social elements that had once defined the game. There was a general feeling that Blizzard was doing all it could to keep WoW afloat while longtime fans were impatiently waiting for the MMO to embark upon its next great adventure.
In many ways, Blizzard wants Shadowlands to be that great adventure. More importantly, the studio seems to want Shadowlands to be the expansion that helps reset WoW and wipes away some of the mistakes that the team has made in recent years. After hours of playing Shadowlands, it seems the expansion is on track to do just that, even as the ghosts of the past decisions threaten to drag the MMO back down into a void of complacency.
Shadowlands makes a good first impression. Shortly after starting the expansion’s primary questline, you’re thrown into The Maw, a kind of uber-Hell where the worst of the worst go when they die. The problem is that it seems every soul has been sent to The Maw recently, which has allowed the realm’s ruler, a Thanos-like creature known as The Jailer, to build an army of the damned. With help from the recently crowned Lich Queen, Sylvanas Windrunner, The Jailer plans to use this army to take over all the realms of the Shadowlands and Azeroth as well.
This setup is a simple, but effective way to not only introduce players to the lore of Shadowlands but to once again put all players under the thumb of a universal threat. You will miss out on many, many bits of lore by hopping into Shadowlands without knowing anything about the history of World of Warcraft mythology, but it’s easy enough to understand and enjoy the standalone plot that Shadowlands offers.
More importantly, the entire Shadowlands concept seems to have brought out the best of the game’s talented artists and designers. Each zone in Shadowlands essentially serves as a different version of the afterlife. This idea is beautifully demonstrated by Shadowlands’ starting zone, Bastion, which is a kind of an Elysian Fields version of the afterlife where angelic figures roam fields of wheat. It stands in stark contrast to the next zone, Maldraxxus, where necromancers train the souls of the damned as well as warriors who refused to stop fighting even in death.
It’s entirely possible to enjoy your time in World of Warcraft without diving into the story or lore, but it’s a testament to the design of Shadowlands‘ worlds that the lore is built into every corner of each new zone in such a way that you end up appreciating what the team has built even if you skip every line of dialogue en route to the endgame.
Yet, the biggest highlight in Shadowlands is the level squish. Blizzard’s decision to reduce the level cap from 120 to 60 not only helps the game feel much more approachable for new players (even if the leveling time is about the same) but also ensures that reaching a new level feels more significant. While vital talent points are only acquired every five levels from level 15 on, each new level typically rewards you with some kind of new skill or dungeon to explore.
While I leveled my first Shadowlands character (a Shadow Priest) to 50 during the expansion’s pre-patch period, the journey from 50-60 was made that much better by the Shadowlands‘ combination of largely exceptional world design and the fact that there was something new to explore with each new “ding.” Shadowlands offers a nearly universal leveling experience for first-time level 50-60 players, and the expansion’s campaign does a fairly good job of making that progression relatively painless. I especially enjoyed the way the game now clearly marks campaign quests and side quests, making it that much easier for players to reach 60 as fast as possible.
Release Date: Nov. 23, 2020 Platform: PC Developer: Blizzard Publisher: Blizzard Genre: MMORPG
That may sound like an odd bit of praise for those out of the loop or anyone who hasn’t played WoW since its early days, but the truth of the matter is that WoW just isn’t about the leveling experience anymore. Blizzard has done everything reasonably in its power to make the journey from 1-60 as efficient as possible. As someone who really got into WoW with the release of Classic, there’s a part of me that is always going to miss the idea that the journey to the level cap should be this epic adventure filled with leveling zones, dungeon runs, and a slow but steady mastery of your character’s abilities and equipment. I suspect there’s a happier middle-ground between modern WoW leveling and WoW Classic leveling, but if you accept that Shadowlands leveling is just meant to be a narrative-driven prelude to the endgame, then it’s a lot easier to appreciate the campaign the team has designed.
That being said, there are some aspects of Shadowland‘s leveling experience that simply do not work. Quests remain one of the game’s biggest issues. World of Warcraft quests have always been somewhat infamous for their simplicity (many of the WoW Classic quests really do boil down to “Collect X Item”), but Blizzard has tried to make the questing process more enjoyable in recent years by creating tighter questline narratives and ensuring you have to travel shorter distances between objectives.
All of that makes questing more efficient, but little of it makes questing more interesting. Most quests follow the same basic tropes and are easy enough to complete without any help from friends or other players. That last part is especially disappointing as the release of a new expansion should be the best time to embraces the benefits of an influx in players. Instead, I’m often left running around working through the same basic skill rotation to complete a similar series of quests by myself.
This is where dungeons should come in to help break up the monotony, but they’re kind of in a weird spot at the moment. I love the design of the Shadowlands dungeons I’ve queued into so far from both a thematic and gameplay standpoint, but they’re just not designed to be woven into the leveling experience quite in the same way that they were in the past. You don’t really “need” to run dungeons until you’re grinding for better gear in the late game. That approach removes a golden opportunity to capitalize on the “massively multiplayer” element of a massively multiplayer online role-playing game.
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World Of Warcraft: 10 Things Shadowlands’ Tutorial Doesn’t Teach You
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Thankfully, the role-playing portion of the experience fares pretty well. I’ve already praised Shadowlands‘ story and world-building, but so far, I’m also happy with how Blizzard has balanced the various characters and races. Yes, some classes will offer a statistical advantage over others, but that’s unavoidable. What’s impressive is that you get the feeling you can truly play Shadowlands as any class/race/specialization combination you choose and not have to worry about being ousted by other players until you get into high-end raiding. Time (and the growth of Shadowlands‘ PvP scene) will reveal just how balanced Shadowlands really is, but what’s important right now is that most classes feel like they have some semblance of identity and are not so unbalanced that you need to prioritize anything but your role-playing preferences.
Battle for Azeroth‘s problem wasn’t necessarily its leveling experience (it actually featured a strong narrative and some great zones), but if we treat the journey to the level cap as a guided campaign, I generally feel that Shadowlands is a stronger expansion overall due to its level squish and better overall world building.
With the release of Shadowlands, Blizzard seems to have rescued WoW from some really rocky waters. Now, we just have to hope the team uses its considerable resources to do more than just stay adrift.
World of Warcraft Shadowlands Endgame Review
For quite some time now, the mainstream perception of WoW’s success has been tied to the idea of the game recapturing its “glory days.” While that idea absolutely applies to players’ personal definitions of the game’s golden era, it’s also based on the belief that WoW’s success will always be based on how close its subscriber count is to the game’s peak metrics. 
Truth be told, I’m not sure WoW will ever recapture its peak subscriber numbers. Gaming, the internet, and entertainment culture at large have just changed too much since then. In lieu of that pursuit, Shadowlands focuses on something that recent WoW expansions have sometimes ignored: making the fans who already play the MMO the most as happy as possible. 
The most obvious examples of the expansion’s success in that respect can be found in Shadowlands‘ endgame. WoW has been all about the endgame for quite some time now, but recent expansions (most notably, Battle for Azeroth) have botched the endgame somewhat by emphasizing fundamentally unenjoyable content grinds and resources designed to keep the carrot constantly out of reach rather than emphasize the thrill of the pursuit. 
For the most part, Shadowlands avoids those mistakes. This expansion’s endgame content is much more focused on offering narrative-driven pursuits that feel far more dynamic than BfA’s Island Expeditions and the other ways that it required you to grind for gear and resources.
Any discussions of Shadowlands’ success in that respect has to start with the expansion’s covenant system. When you hit level 60 for the first time, you’ll be able to join one of four covenants. Not only did you get to know each covenant throughout the course of the expansion’s campaign (which adds some welcome weight to your decision) but each covenant offers you unique abilities based on your chosen class.
This is where Blizzard pulled off a minor miracle. It would have been easy for every covenant to offer a strictly best ability that all players immediately went for, but for the most part, most classes will have to choose between multiple viable abilities that are situationally valuable. Not only does this make character-building far more dynamic, but the viability of multiple covenants adds much-needed variety to the game’s sometimes muted role-playing atmosphere.
The benefits of covenants don’t stop after you’ve acquired your abilities, though. Each covenant offers an array of unique pursuits and expanded character building options that ensure the growth of your character doesn’t end when your talent points run out. It’s honestly reasonable to suggest that some players might choose their covenants based on the visual appeal of the gear they offer, which characters they want to hang out with the most, or the unique endgame mechanic each offers, and Shadowlands’ endgame happens to be dynamic enough to ensure those players won’t feel like they’ve been abandoned just because they sacrificed a few percentage points in specific categories.
Shadowlands’ Torghast dungeon is absolutely a big part of the reason why WoW’s endgame enjoyability is no longer as dependant on raids, dungeons, PvP, and other “hardcore” content that requires strict optimization at all times. We’ve talked about this dungeon extensively in the past, but it’s essentially WoW’s take on a roguelike. It offers a nearly infinite level of content that sees you climb the tower, acquire incredible new powers along the way, and fight your way through a series of randomized rooms and bosses. 
Torghast offers a compelling reason to keep logging into WoW even if you largely consider yourself a solo player. The dungeon taps into the chaotic joy of the best roguelikes without being so random that it leaves you feeling like your success is entirely dependent on luck. It asks players to have a pretty firm grasp on their class but doesn’t leave you feeling like your mistakes are going to ruin the experience of your fellow players. Even better, Torghast runs reward you with one of the key resources needed to craft legendary gear. That means that some of the best gear in the game is no longer limited to those who want to endlessly run some of the most stressful high-end dungeons and raids. 
We knew that Torghast was going to be a thrilling addition to the game, but one of the more pleasant surprises of the expansion so far has been the zone that Torghast is located in: The Maw.
Essentially a version of hell where the worst of the worst go, The Maw offers a somewhat unique endgame zone filled with dangerous bosses, challenging enemies, and a GTA-like wanted system that limits how much time you can safely spend in the area a day. It’s not quite the endless content farm it aspires to be, but it’s great to have an area of the game that always feels dangerous no matter how strong your character is. 
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If there’s one potential shortcoming in Shadowlands’ endgame for more solo-minded players (or anyone else for that matter) it’s the Anima system. While the expansion’s new resource isn’t nearly as annoyingly necessary as BfA’s Azerite, unlocking some of the more impactful endgame perks will require you to grind for it. At the moment, the Anima grind is largely an excuse to keep up with the various world quests and other opportunities to add to your covenant’s reservoir. 
The presence of resources such as this (and your reputation with various factions) is quickly entering “necessary evil” territory as Blizzard continues to rely on them as the best way to incentivize players to return and participate in the slow pursuit of progress. It’s an acceptable enough mechanic in that respect, but endlessly repeating the same basic world quests in the hunt for more Anima just isn’t the most satisfying way to spend your time. 
Of course, you could always grind for Anima, gear, and other resources via Shadowlands’ party-based content. Yes, there’s an intimidation factor that comes with running Shadowlands’ more challenging group content, but so far as the design of that group content goes, this expansion hits its marks. Shadowlands’ dungeons are clever, distinctive, and pleasantly challenging. 
Actually, the difficulty of the game’s recently released first raid (Castle Nathria) has even surprised some veteran players. The raid’s Mythic difficulty is appropriately daunting, but even completing it on Normal and Heroic difficulties requires quite a bit of coordination and personal responsibility. 
There’s a general feeling that the difficulty bump we’ve seen so far in Shadowlands will be welcomed by the players who participate in that style of content the most. There’s a complicated argument to be had regarding whether or not it’s valuable for Blizzard to “tune” all of WoW’s content to appease hardcore players, but the emphasis on making inherently hardcore content more challenging seems to have paid off so far. 
Shadowlands’ PvP system benefits from a similar philosophy. The return of PvP vendors means that competitive players will receive PvE viable rewards that include some truly incredible gear and items. While that may annoy those who aren’t interested in competitive content, this is another example of Blizzard seemingly conceding to the idea that it’s better to please the players who are already interested in this style of content rather than try to accommodate those who perhaps aren’t. 
While I haven’t had the chance to play much PvP content in Shadowlands, I’ve heard good things from those who have spent quite a bit of time with it in terms of the current balance. For that matter, Shadowlands’ endgame class/spec balance seems to be in a fairly healthy place even if there’s always work to be done. 
The bottom line is that Shadowlands offers more reasons to log-in each day and makes the daily WoW experience far more enjoyable than it has been in recent years. We’ve danced to this tune before, though, and we know that the real test will be how Shadowlands feels six months or a year for now. 
Such as it is, though, Shadowlands’ endgame content offers such a massive improvement over BfA that you’re actually hearing longtime WoW players sound excited about playing the game again. That’s an accomplishment in and of itself, even if it sometimes feels like Blizzard is still working on what the ideal modern WoW experience really looks like.
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stillellensibley · 5 years ago
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Lucas Blalock talks with David Campany
LUCAS BLALOCK, MIRRORS WINDOWS TABLETOPS, MOREL BOOKS, 2013
David: Lucas, I’d like to dive in and ask you something about surfaces. It seems to me that photography became modern in the 1920s when it accepted its industrial smoothness. In doing so it made itself available to the expanding inventory of surfaces that proliferate in the modern world – plastics, metals, glass, new fabrics. In denying its own surface it became the supreme recorder of the surfaces of the world (I think of Edward Weston declaring: “The camera should be used for a recording of life, for rendering the very substance and quintessence of the thing itself, whether it be polished steel or palpitating flesh.”) Meanwhile modernist painting largely gave up depiction to concentrate on its own surface.  Since then of course things have got more complicated both in photography and painting, as artists move back and forth between the surface of their medium and the surfaces they depict. Does this ring true to you?
Lucas: It does, and it makes me think of the slippage, when describing photographs, between a description of the image content, and one of the physical object. This creates a sort of location problem when talking about photography. I am sympathetic to Weston’s insistence on ‘looking’ but my faith in the camera isn’t his. For me photography is more an act of drawing than one of index or transparency.
In my own work I think this question of surface has been most shaped thinking about collage, and at what point a photograph moves beyond its threshold into another form. I think another way of saying this might be that part of what is at stake in photography’s denial of its surface is a footing in homogeneity and naturalism. I am interested in making pictures that betray these qualities, making heterogeneous or stilted photographs, while at the same time using a consideration of the medium as a boundary.
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David: To that end the title of your book is intriguing. Mirrors and Windows: photography since 1960 was of course the title of a MoMA show and book put together by John Szarkowski (in 1984). There Szarkowski seemed to wrong-foot his critics by including all manner of heterogeneous or ‘stilted’ photographs. Robert Cumming’s sculpture/performance photos. John Divola’s theatrical/forensic photos. You’ve added ‘Tabletops’. It makes me think that the tabletop is the classic location for the still-life (plucking and placing) and for collage (cutting and pasting). Then there’s ‘the desktop’ of the computer screen, the location of digital post-production.
Lucas: The title does refer to Szarkowski’s exhibition as well as the table proper in the ways you mentioned. Leo Steinberg’s “flatbed picture plane” (which comes from an essay about Rauschenberg’s collage techniques) was in the air. WINDOWS MIRRORS TABLETOPS is also the neon that emblazons a Silverlake glass shop which I drove by nearly everyday when I was living in California. I kept, rather absently, thinking about the Szarkowski and what this third term might be.  Over the months it started to take on more and more possibilities.
David: What do you plan and what is improvised?
Lucas: Almost everything is improvised, though obviously I often set up the initial terms of that improvisation. For me, being in control of the details doesn’t seem to me to make very good pictures. I am reading Philip Guston’s collected writings and he quotes Paul Valery as saying that bad poetry “vanishes into meaning”. I think some analogue of this is true in photography. To be a bit more specific, when I am working I let the momentum carry my decision making. I set objects on the table but the pictures get made trying to figure out how to look at these things rather than composing them. Shooting in the studio is not so different for me from shooting something outside.
David: Guston had a knack for holding onto remarks that made sense. In an interview from 1960 he recalls something John Cage said to him:
“When you start working everybody is in your studio – the past, your friends, enemies, the art world, and above all, your own ideas – all are there. But as you continue painting, they start leaving, one by one, and you are left completely alone. Then, if you are lucky, even you leave.”
One can’t leave while holding on to every last detail. It’s interesting that historically the street was regarded as the space in which control escaped the photographer while the studio was where it could be regained. That distinction has slowly vanished but what remains is the enigmatic ratio of art, chance and document.
Lucas: I don’t intend to make the claim that the kinds of contingencies at play in the studio are the same as Winogrand’s or Friedlander’s. I shoot with a large format camera and in the end I think that condition informs the pictures as much as where they are made.
David: Of course. There’s a widespread assumption still that the larger the camera format the less contingency there is. Winogrand the speculative hunter-gatherer embracing all chance on 35mm; the large format studio photographer banishing everything unintended (I notice Jeff Wall gets annoyed when people say there’s no chance in his work). Very often I feel the plate camera sitting there stoically on its tripod, is somehow asking to be entertained, daring you to surprise it.
Lucas: It just involves a different attitude. I like this thing Godard said about all films being documentaries because the camera was documenting the performance of the actors (Jeff Wall somewhat echoes this with his idea of the “phantom studio”). Maybe with the large camera it becomes a question of limit instead of encounter – or at least limited encounter or cumbersome encounter. I think about the 4×5 less as stoic than slow and clumsy – even though it can be used in very precise ways.
To return to something else you said, I think that the studio is a site of control. Maybe you could say that Winogrand’s project was about capturing momentary harmony in a situation of seemingly endless contingency; where the studio is more like a laboratory where contingency can be introduced and made variable.  Art historian Svetlana Alpers’ book, The Vexations of Art: Velasquez and Others, deals with the way that the painter’s studio functioned as a site for looking out, or a place for rehearsing how we approach and picture the world. I think that this kind of consideration and picture making invites another set of contingencies, which for me have expanded into the processing capacities of the computer.
David: I think Godard was quite right. Even the modes, methods and materials of artifice are – or become – documents. It makes me wonder whether the criterion by which all art (but particularly photographic art) survives is primarily documentary. A documentary not just of what was before the camera, but of an attitude towards it. This might be as true of a still life photographer as a street photographer. I look at Winogrand’s pictures and I see documents of his world but also documents / examples of particular formal challenges – the stretching of compositional ‘harmony’ until it almost snaps, of becoming ‘stilted’ as you put it. Records of his own undoing, to paraphrase a Scritti Politti lyric. I have that feeling looking through this book too.
Lucas: I hope so, and this “becoming document” is really close to my own thinking about making photographs. One of the things I have thought a lot about in the last few years is what we as viewers bring to looking at photographs now – how Photoshop, digital, the internet, etc. have altered the terms of that looking.
I have put this idea out there before that early jazz audiences not only had familiarity with the standards, but, having come up in a culture where it was expected you could play an instrument or carry a tune, that the technical variations were also widely legible. If you played a tune in 5/4 your audience could hear it, and I think photography is in a similar cultural situation now. Not only do a broad range of people understand the camera, but also, increasingly, the tools of the picture’s digital processing. Imagining and attempting to re-articulate this ground, putting pressure on these expectations (especially your own), is a big part of what it means to make pictures.
David: Improvising with materials before the camera is a kind of photographic jazz people understand. That’s nice. But improvising with Photoshop seems to be a different matter. Photoshop hasn’t reached the ‘jazz phase’ for most people. They use it to standardize, to perfect. A kind of grooming of the image. You don’t take that path at all. You take the same attitude to Photoshop as you take to what you do in front of the camera. It’s experimental.
Lucas: It is. Grooming is a great way to describe its more conventional use! And though, from a practitioner’s standpoint, I totally agree that the software’s possibilities haven’t really been explored until recently, I think that apps like Instagram, celebrity-before-and-after-photos, the Iranian missile picture, and others have really primed us in the software’s potentialities, and it is this literacy I am (possibly optimistically) assuming.
To respond to another part of what you said, there is definitely a through line from how I begin a picture (with the camera) to the way that the digital file is handled. When I first started making pictures that had been fucked with it took me a long time to understand what constituted their limits. The computer is such a powerful tool and in the beginning it felt like there were too many possibilities to make these interventions feel specific or necessary. I found a way forward in Cezanne, Courbet, and Manet and also in Brecht’s writings on theater. This opened to thinking about bringing the offstage of photographic production onstage by parroted procedural corrections gone awry. I was interested in the way that I could make these technologies – designed to have a high degree of transparency (the studio, the camera, and Photoshop) – more opaque. An awareness of the computer’s invisible hand in its “grooming” capacity had already become part of what it meant to look at photographs, and using these tools in a more forward, evident way felt available. All of this was buttressed by seeing work by other young photographers, particularly Florian Maier-Aichen who was using the computer in really inventive ways.
DC: Beneath all this I do see a grounding in realism in your work. Maybe it’s to do with your lighting, which tends to be even, avoiding chiaroscuro or anything expressionistic. From this baseline you are able to foreground the handling of materials and the manipulation of surfaces. It’s a bit like close-up magic: one has to allude to transparency if one is then going to subvert it.
Lucas: Yes, absolutely! A lot of the choices are very direct. I am trying to make a picture “of” something – the thing or situation in front of the camera – and fulfilling this promise of photographs.
It is great that you brought this around to close-up magic. I have been really excited for years about this Adam Gopnik piece from a 2008 New Yorker about just that. I read it as I was just beginning to figure out this work and it really clarified something for me. I still give it to students and friends. It is called The Real Work.
David: It’s a wonderful essay. When I read it I imagined Gopnik thinking: “I know I can write in a way that could really convey something about close-up magic,” maybe because his sentences are so simple and perfect and thus a little mesmerizing. He describes the way one guy works as being “like a man handling cards rather than like a magician handling props.” Now, which of those are you, Lucas?
Lucas: The man with the cards I hope.
David: Because looking like a man handling cards makes for a better magician handling props?
Lucas: I answered that one sort of instinctively… but yes, because it makes for a better magician – or just one of a certain stripe. There is the transcendental strangeness of illusion that is beguiling, but then there is this other strangeness that is much closer at hand. In this latter kind there is a tension between the performance and the work of performing or the prop and its other life off the stage. For me this is where so much takes place.
David: This is a big book. You made the work and lots more over an eighteen-month period. You’ve been going pretty fast. Markets prefer artists to develop slowly and incrementally but photography does allow for rapid work. Huge artistic ground can be covered quickly. I guess most of your thinking is in the doing.
Lucas: It is really a book about just that. Having a studio practice has allowed for thinking in pictures, or by picturing, where problems get worked out through putting them in play. The book is a kind of primary text from that practice. It doesn’t have the distance of a monograph or a collection – it is more like a notebook. And this kind of accumulation has been very important within the work. I am always looping back to pick up underdeveloped ideas.
David: That’s refreshing to hear, and not so common these days. Perhaps there has been something in photo-art education that has tended to nudge young image-makers into pre-rationalization or post-rationalization, and slightly away from ‘thinking as making’.
Lucas: That is totally possible but I think it also rubs up against the desires of the market you mentioned. There is a lot of anxiety. I think ambition is a really complicated thing in this kind of atmosphere. It’s a shame it’s discouraged (even if just implicitly or internally). For some reason it is really easy to talk yourself out of making a picture… But for me this working method is totally indispensable.
David Campany and Lucas Blalock
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preciousmetals0 · 5 years ago
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Glassnode Co-Founder Says On-Chain Data Can Spot Bitcoin’s Tops and Bottoms
Glassnode Co-Founder Says On-Chain Data Can Spot Bitcoin’s Tops and Bottoms:
Blockchains produce huge amounts of data and it seemed that only data scientists and blockchain research firms like Chainalysis and CipherTrace were making use of it. Recently, crypto investors like Willy Woo and Philip Swift have begun to incorporate on-chain data into their rigorous Bitcoin analyses and the results have been astounding. 
Despite these efforts, on-chain data remains something of an enigma amongst crypto investors. To clear up the confusion, Cointelegraph decided to sit down with Rafael Schultze-Kraft, the co-founder of on-chain market intelligence platform Glassnode. 
Cointelegraph: Let’s start with having you tell us a little about yourself and what you do. 
Rafael Schultze-Kraft: I have an academic background in computational neuroscience, programming, machine learning, artificial intelligence and data analysis. Working for several startups in Berlin over the past six years, I’ve gained substantial industry experience applying data science and machine learning to a large variety of real-world problems using data from vastly different domains.
I founded glassnode with my partners and for me it represents the perfect fusion between my passion for data with blockchain and digital assets — probably the most exciting domain to be working on today. 
While I am a co-founder and CTO, I make an effort to set time aside to conduct a fair share of data science and analysis as I find getting my hands dirty and engaging with data is the most exciting part of the job.
CT: What is Glassnode’s mission?
RSK: We are the go-to hub for all things on-chain and our purpose is to serve as the primary gateway to on-chain data. We provide advanced insights, market intelligence, tools, and data which are required for investors to freely make sense of all the data which is generated on blockchains. 
Our datasets are extremely useful for investors looking for indicators and signals. Furthermore, researchers looking to observe and analyse adoption rates and long-term valuations will find on-chain analytics indispensable.
We seek to increase transparency on what various actors are doing in the field, and on-chain analysis allows one to keep an eye on how they are interacting within the network. One of the big problems we’ve seen in crypto is that exchanges report false volume and conduct wash trading within their order books. 
Meanwhile, investors have an extremely limited view of what is really happening within most crypto and blockchain-oriented organizations. On-chain activity paints a completely different picture of what is truly happening and this data is extremely valuable to investors and researchers. 
CT: In your opinion, why is it important for investors to study on-chain analytics?
RSK: I think that the most crucial aspect about on-chain is that it is something that has never existed before in finance: a public ledger, transparently unfolding all transactional and economic activity. It would be crazy as an investor not to carefully look at and study this data!
Many investors are using methods and data that they know well from the traditional finance markets and applying them to the digital assets space. Introducing the value of on-chain data in this space, contextualising, and making this data easily accessible and digestible, is a great part of what glassnode is about.
Furthermore, we must remember that there is not just ‘one blockchain,’ there are many different protocols and the interpretation of data across these systems is not a uniform process. 
CT: Last week Placeholder partner Chris Burniske said: 
“The narrative that ‘it’s just Tether’ driving Ethereum adoption is not based in fact. Tether accounts for 20% or less of Ethereum’s gas use. ETH‘s uses are heterogenous & robust; people are just now realizing how oversold it was.”
CT: Given that you posted a Glassnode chart showing otherwise, what is your take on whether or not Tether (USDT) is driving the demand within the ETH network?
Entities paying gas on Ethereum. Souce: Glassnode
RSK: In my opinion, it’s too early to say that Tether is driving Ethereum adoption. A close look at the chart does show that Tether is driving demand as of late, but it is too early to determine if this trend is sustainable. If you check the chart closely, you’ll notice that demand peaked and then goes down. 
Furthermore, when we talk about adoption, I don’t think it is fair to discuss the phenomena purely from the standpoint of Tether activity. The graph also shows a very large portion of transactions related to complex smart contracts that interact with each other. 
% of gas used in txs not sending ETH. Source: Glassnode
Number of Ethereum txs not used to send ETH. Source: Glassnode
Therefore, it’s too extreme to claim that Tether is driving adoption. What is clear is that currently Tether is driving demand within the Ethereum network as nearly 20% of all network fees were connected to Tether transferring USDT.
CT: So can we infer that we will see consistent, steady or even peak demand for Ethereum in the future? 
RSK: It’s too early to say, the only thing we can objectively state is that there has been a huge increase in demand for Ethereum Gas. It went from 1% in June 2019 to more than 25% in a short period of time. Let’s observe how this evolves — Tether will not be the (sole) factor for Ethereum demand in the future.
CT: Does the surge of Tether transactions and growth of the decentralized finance (DeFi) sector mean that increased demand and higher gas fees will lead to price stability and additional growth of Ether’s price?
RSK: Tether is a token that is pegged to the dollar so people can trade easier without going back into fiat. It’s clear that the token is heavily used and that its primary utility is for trading cryptocurrency. Therefore, I would say that it probably has some influence on price.
DeFi platforms are a completely different animal. These are complex, self-sustaining decentralised systems that provide a venue for the exchange of value, goods and services. 
In theory and practice, they truly represent the ideal interaction one envisions Ethereum facilitating and as these platforms continue to grow it is entirely possible that the digital asset supporting these ecosystems will stabilize and potentially even increase in value. 
CT: What would you say are the core concepts one needs to grasp in order to understand on-chain analytics? 
RSK: I think people need to have a very basic understanding of core on-chain concepts such as transactions and addresses, and the differences between UTXO (unspent transaction output) and account-based systems like Ethereum.
From an investor’s perspective I would start by looking at core metrics such as transaction volume and number of active addresses, and then reading about and understanding the more advanced and established indicators metrics. In my opinion these are SOPR, realised capitalization, MVRV, HODL waves, coin days destroyed, and liveliness — to name a few.
CT: Is there a way to automate on-chain analysis for robo investment platforms or do investors just need to add these steps to their routine toolkit for conducting asset analysis? 
RSK: Yes, on-chain data can absolutely be used for algorithmic trading. This data can be fed into automated systems along with any other data source traders use. And the added value in doing so, we believe, is immense. That is why we offer our on-chain metrics through a unified API, so anyone can easily integrate with their algorithmic trading platforms.
On the other hand, on-chain data has shown to be very useful for discretionary trading as well. On-chain indicators can be used to better understand economic behaviour in these networks, as well as analyse and predict market cycle tops and bottoms.
CT: What else do you want to tell me? Are there any additional hot topics, statements or opinions of importance that you think the world should know? 
RSK: I want to emphasize that we (as in those interested in blockchain and cryptocurrency) are still early in this space and I think that every person that is investing in digital assets should begin to consider on-chain analysis as part of their analytical regime. 
Analysis of data from blockchains is revolutionary. It is very different from the old world traditional style of asset investing. 
This data is fundamentally important for crypto investors, yet the majority of investors do not understand the value it unlocks. It’s possible that investors unknowingly (subconsciously) write off the value of on-chain value as upon first glance it appears difficult to interpret due to the blockchain specific terminology and unconventional application of analytical methods. 
Sometimes you just don’t realize how valuable something is until its demonstrated to you. 
As I said earlier, many crypto investors are simply applying methods from the old world of investing (indicators and conventional trading ideology) to a totally new asset class which is behaviorally and technically different from traditional assets.
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goldira01 · 5 years ago
Link
Blockchains produce huge amounts of data and it seemed that only data scientists and blockchain research firms like Chainalysis and CipherTrace were making use of it. Recently, crypto investors like Willy Woo and Philip Swift have begun to incorporate on-chain data into their rigorous Bitcoin analyses and the results have been astounding. 
Despite these efforts, on-chain data remains something of an enigma amongst crypto investors. To clear up the confusion, Cointelegraph decided to sit down with Rafael Schultze-Kraft, the co-founder of on-chain market intelligence platform Glassnode. 
Cointelegraph: Let’s start with having you tell us a little about yourself and what you do. 
Rafael Schultze-Kraft: I have an academic background in computational neuroscience, programming, machine learning, artificial intelligence and data analysis. Working for several startups in Berlin over the past six years, I’ve gained substantial industry experience applying data science and machine learning to a large variety of real-world problems using data from vastly different domains.
I founded glassnode with my partners and for me it represents the perfect fusion between my passion for data with blockchain and digital assets — probably the most exciting domain to be working on today. 
While I am a co-founder and CTO, I make an effort to set time aside to conduct a fair share of data science and analysis as I find getting my hands dirty and engaging with data is the most exciting part of the job.
CT: What is Glassnode’s mission?
RSK: We are the go-to hub for all things on-chain and our purpose is to serve as the primary gateway to on-chain data. We provide advanced insights, market intelligence, tools, and data which are required for investors to freely make sense of all the data which is generated on blockchains. 
Our datasets are extremely useful for investors looking for indicators and signals. Furthermore, researchers looking to observe and analyse adoption rates and long-term valuations will find on-chain analytics indispensable.
We seek to increase transparency on what various actors are doing in the field, and on-chain analysis allows one to keep an eye on how they are interacting within the network. One of the big problems we’ve seen in crypto is that exchanges report false volume and conduct wash trading within their order books. 
Meanwhile, investors have an extremely limited view of what is really happening within most crypto and blockchain-oriented organizations. On-chain activity paints a completely different picture of what is truly happening and this data is extremely valuable to investors and researchers. 
CT: In your opinion, why is it important for investors to study on-chain analytics?
RSK: I think that the most crucial aspect about on-chain is that it is something that has never existed before in finance: a public ledger, transparently unfolding all transactional and economic activity. It would be crazy as an investor not to carefully look at and study this data!
Many investors are using methods and data that they know well from the traditional finance markets and applying them to the digital assets space. Introducing the value of on-chain data in this space, contextualising, and making this data easily accessible and digestible, is a great part of what glassnode is about.
Furthermore, we must remember that there is not just ‘one blockchain,’ there are many different protocols and the interpretation of data across these systems is not a uniform process. 
CT: Last week Placeholder partner Chris Burniske said: 
“The narrative that ‘it’s just Tether’ driving Ethereum adoption is not based in fact. Tether accounts for 20% or less of Ethereum’s gas use. ETH‘s uses are heterogenous & robust; people are just now realizing how oversold it was.”
CT: Given that you posted a Glassnode chart showing otherwise, what is your take on whether or not Tether (USDT) is driving the demand within the ETH network?
Entities paying gas on Ethereum. Souce: Glassnode
RSK: In my opinion, it’s too early to say that Tether is driving Ethereum adoption. A close look at the chart does show that Tether is driving demand as of late, but it is too early to determine if this trend is sustainable. If you check the chart closely, you’ll notice that demand peaked and then goes down. 
Furthermore, when we talk about adoption, I don’t think it is fair to discuss the phenomena purely from the standpoint of Tether activity. The graph also shows a very large portion of transactions related to complex smart contracts that interact with each other. 
% of gas used in txs not sending ETH. Source: Glassnode
Number of Ethereum txs not used to send ETH. Source: Glassnode
Therefore, it’s too extreme to claim that Tether is driving adoption. What is clear is that currently Tether is driving demand within the Ethereum network as nearly 20% of all network fees were connected to Tether transferring USDT.
CT: So can we infer that we will see consistent, steady or even peak demand for Ethereum in the future? 
RSK: It’s too early to say, the only thing we can objectively state is that there has been a huge increase in demand for Ethereum Gas. It went from 1% in June 2019 to more than 25% in a short period of time. Let’s observe how this evolves — Tether will not be the (sole) factor for Ethereum demand in the future.
CT: Does the surge of Tether transactions and growth of the decentralized finance (DeFi) sector mean that increased demand and higher gas fees will lead to price stability and additional growth of Ether’s price?
RSK: Tether is a token that is pegged to the dollar so people can trade easier without going back into fiat. It’s clear that the token is heavily used and that its primary utility is for trading cryptocurrency. Therefore, I would say that it probably has some influence on price.
DeFi platforms are a completely different animal. These are complex, self-sustaining decentralised systems that provide a venue for the exchange of value, goods and services. 
In theory and practice, they truly represent the ideal interaction one envisions Ethereum facilitating and as these platforms continue to grow it is entirely possible that the digital asset supporting these ecosystems will stabilize and potentially even increase in value. 
CT: What would you say are the core concepts one needs to grasp in order to understand on-chain analytics? 
RSK: I think people need to have a very basic understanding of core on-chain concepts such as transactions and addresses, and the differences between UTXO (unspent transaction output) and account-based systems like Ethereum.
From an investor’s perspective I would start by looking at core metrics such as transaction volume and number of active addresses, and then reading about and understanding the more advanced and established indicators metrics. In my opinion these are SOPR, realised capitalization, MVRV, HODL waves, coin days destroyed, and liveliness — to name a few.
CT: Is there a way to automate on-chain analysis for robo investment platforms or do investors just need to add these steps to their routine toolkit for conducting asset analysis? 
RSK: Yes, on-chain data can absolutely be used for algorithmic trading. This data can be fed into automated systems along with any other data source traders use. And the added value in doing so, we believe, is immense. That is why we offer our on-chain metrics through a unified API, so anyone can easily integrate with their algorithmic trading platforms.
On the other hand, on-chain data has shown to be very useful for discretionary trading as well. On-chain indicators can be used to better understand economic behaviour in these networks, as well as analyse and predict market cycle tops and bottoms.
CT: What else do you want to tell me? Are there any additional hot topics, statements or opinions of importance that you think the world should know? 
RSK: I want to emphasize that we (as in those interested in blockchain and cryptocurrency) are still early in this space and I think that every person that is investing in digital assets should begin to consider on-chain analysis as part of their analytical regime. 
Analysis of data from blockchains is revolutionary. It is very different from the old world traditional style of asset investing. 
This data is fundamentally important for crypto investors, yet the majority of investors do not understand the value it unlocks. It’s possible that investors unknowingly (subconsciously) write off the value of on-chain value as upon first glance it appears difficult to interpret due to the blockchain specific terminology and unconventional application of analytical methods. 
Sometimes you just don’t realize how valuable something is until its demonstrated to you. 
As I said earlier, many crypto investors are simply applying methods from the old world of investing (indicators and conventional trading ideology) to a totally new asset class which is behaviorally and technically different from traditional assets.
0 notes
thecoroutfitters · 5 years ago
Link
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pslexpert · 6 years ago
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Sallie Mae Student Loan Forgiveness – Is It Available To You?
The piece of writing Sallie Mae Student Loan Forgiveness – Is It Available To You? was first found on My Credit Counselor Blog
Does Sallie Mae offer such a thing as loan forgiveness?
If you're wondering if Sallie Mae loan forgiveness exists, you should first understand a little more about the lender. Sallie Mae is a name that is ubiquitous within the student loan industry, and rightfully so. Beginning with a head start as a government organization that converted to a private organization, Sallie Mae and now Navient dominate the private student loan market. Long before they split into two companies, Sallie Mae was the subject of many regulatory lawsuits . It did not take Navient too long to also fall under scrutiny and become the subject of multiple state and federal regulatory actions which are still ongoing. Chances are, if your private loans were originated by Sallie Mae, they are now more than likely serviced and held by Navient - but as with all private loans there are exceptions to every rule and trend, and lenders try new strategies on a fairly regular basis.
What Loan Forgiveness Options Do Sallie Mae offer?
Sallie Mae does not offer any traditional “forgiveness programs” for private student loans, except for very rare cases such as the Career Education Corp fallout which, unlike other for-profit college regulatory lawsuits, dealt primarily with private loans. In that ruling, it was Career Education Corp itself that is responsible for the forgiveness payments of the private loans borrowers took out. Sallie Mae, and it’s sister company Navient do sometimes offer settlements under certain conditions. However, borrowers attempting to settle on their own often run into issues with aggressive debt collectors, not knowing what stage of the collection cycle to maximize the savings of a settlement while minimizing risk; and making common mistakes like opening up with the offer that you want to settle for or disclosing too much about personal finances.
Sallie Mae spins off to form Navient
In 2014, Sallie Mae "spun off" or split into two companies. Navient would handle most of the servicing for federal loans and origination plus servicing for private loans, while Sallie Mae themselves became an FDIC insured bank (and thus the end of Sallie Mae federal student loans as a government-backed guarantor). However, not all loans were transferred to Navient - Sallie Mae still retains some. I still run across these and settle them from time to time when we do see the rare SLM loan that was not transferred to Navient (more on this later). This is very rare. For instance, I have come across this about 3 times in the last 2 years.
In my opinion, a big reason for them splitting into two companies was to re-brand and get past some of the baggage that they were associated with. Unfortunately for them, it didn't take long for their new subsidiary/spin-off Navient to develop a negative reputation of their own, as both a consistently negatively ranked federal loan servicer; and a private loan lender with few options whose loans appear to never go down for many borrowers, despite on-time and even additional payments.
This was not the typical kind of partnership between two student loan companies - the easiest way to describe it as that Sallie Mae split into two separate companies - sort of like cell mutation. The CEO for Sallie Mae previously was Jack Remondi. Guess who the CEO for Navient is now?
So this was not the typical type of merger between two separate companies. I have also talked to reps at Sallie Mae who used to work for Navient, and vice versa. The two companies are very closely related and there is somewhat of a revolving door between them; but despite that they follow two very different tracks when it comes to settlement negotiation and how they handle defaulted accounts.
Similar business - drastically different collection procedures
I can typically negotiate good Navient settlements soon after charge-off (default). In some rare occasions, where Sallie Mae borrowers find their loan that has not been transferred to Navient, follows a very different track despite the similarities between the two companies. Sallie Mae used to do some settlements with their internal Recovery department (similar to Navient, and they may still do this), but recently I have noticed a different track that almost resembles the type of strategy that a lender like the National Collegiate Trust would take.
Debt buyers can become involved on SLM accounts
On a recent Sallie Mae settlement, the loan was actually sold to a debt buyer - which other than NCT, and to a lesser extent Discover and Citi, is extremely uncommon in the private loan industry (Navient never does this for example). The debt buyer then assigned the account to a collection agency staffed by some rude and unprofessional agents whose clear strategy was to hardball me for months (nearly a year). During this time I was working with both the debt buyer and the collection agency, and communicating with a manager at the debt buyer's company - the multiple points of attack strategy.
The debt buyer recalled most of the loans back to their office after some time, once they realized the collection agencies hardball tactics won't work with me,  but still left one small one with the collection agency - an odd practice that does not make sense from a collection standpoint. Once the debt buyer for SLM recalled the majority of the loans, I was able to negotiate a sub 50% settlement with them - not as good as what we would get with Navient, but still very good (I consider any settlement at 50%-55% or less to be a good private loan settlement). Previously I was able to negotiate 40% settlements with SLM internal recovery, but apparently they are trying a new strategy of selling defaulted loans to a debt buyer (US Asset Management in this case).
During this time the collection agency that was still holding on to the smaller account and hard balling me at a much higher percentage. Not surprisingly, when I worked out the deal with the debt buyer, suddenly the collection agency called me and wanted to match a similar percentage on the tiny account they still inexplicably held.
Unfortunately, my client recently experienced a major unexpected medical hardship and can only afford to settle the larger account (close to $50k, while the smaller account is close to $10k). In these situations I always recommend settling the larger threat, because it is the larger, more powerful barbarian at the gates of the castle wall (to use one of my favorite analogies).
A larger account has the threat of going to a collection attorney much more so than a smaller $10k account. So we deal with the biggest threat and defeat the barbarian who is battering against the castle walls. The smaller $10k account poses little to no threat of this - just a long term drag on credit for the most part - we wait them out and grind them down until they settle. I have heard about lawsuits on private loans as small as $4k, but these are very very rare. We will let it get kicked around for a while, age it out, and then settle it down the road once the family gets back on their feet from this major medical event with major costs associated.
Third party debt collectors are not an objective source of reliable information
I told this third party collector, who was collecting on behalf of the debt buyer, that if they had just worked with me.. if they had given me this same offer three or 6 months ago on the small account, we would have taken it! But now a serious medical problem has left my client with only funds to settle the biggest threat. Too bad for the collection agency - it's their loss. Time and effort spent, for nothing - all because they were unreasonable about the smaller account for months and months. I know how to execute a quick victory and take steps to limit my opponent's offense, and I also know how to grind down and opponent for months and win a war of attrition. Each negotiation requires a unique strategy based on the circumstances.
At one point the collection agency, who only had the small account (inexplicably not recalled back to the debt buyer with the others) told me that they offered a settlement that equated to roughly 70% (terrible). They said I had 7 days to take advantage of the offer, which was presented to me in early February, and they said this in a very serious tone. I tried, but could not hold back uncontrollable laughter - simply because I know better.
The collector made the mistake of talking to me the same way they would to a normal borrower, who would not know if what they were saying was true or not (unlike me - one of the advantages of hiring the best private student loan negotiator in the US/world in addition to total net monetary savings and the peace of mind of having an ironclad settlement).
I tried to have a conversation after that along the lines of, "hey, I've settled millions in private loans and been in the industry in a long time, and the tricks you use with borrowers don't work with me". They stuck to their "hardball" script and I ended the call still laughing. Of course a few weeks later, past the "7 day deadline" I get a call with a much better offer. I scolded them for not accepting my repeated offers and counter offers over the last 10 months before the medical emergency took place with this family. Now we just let the small account marinate and let them reflect on the lost opportunity on the small account (at least for now). But the most important things is that the larger account, which had a serious threat for potential legal action because of the size, will be settled for roughly 48%.
Depending on your situation, I will impose my will, utilize past strategies, overcome resistance, and go for a quick finish. Or, if circumstances dictate, we will drag your lenders into deep water and win a war of attrition over a long period of time (I should know which of these scenarios to expect during our initial evaluation - but again, there are always exceptions and lenders do try new strategies from time to time).
To conclude - this is the closest thing that exists for Sallie Mae loan forgiveness for the vast majority of borrowers (except for very rare cases like the regulator action against Career Education Corp, which is only for a limited number of borrowers; that I will be writing about in my next blog).
I enjoy difficult situations where I have to put my full 10 years of negotiating experience into play to solve complex problems while dealing with unexpected variables issues with my clients or with the lender (which sometimes pop up). I'm creative, adaptive, and flexible. Call my office today at 937-503-4680 to schedule an evaluation, or better yet, fill out my evaluation form here.
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kansascityhappenings · 6 years ago
Text
Joe’s Weather Blog: About that firenado video from California (SAT-8/4)
Good morning…clouds in the region today should keep a lid on the potential highs this afternoon. Yesterday Downtown KC hit 97° while KCI hit 93°. Today I think temperatures won’t attain those somewhat lofty levels. Sunday however is a different story as the clouds will be gone and with the winds stirring the air up the temperatures should pop well into the 90s once again. Rain is also something that’s needed for many parts of the region…and I’m somewhat hopeful that some can move in in a few more days.
Forecast:
Today: Mixed clouds and sunshine…hot but not overly humid with highs near 90°
Tonight: Clearing out and pleasant after sunset with lows close to 70°
Sunday: Mostly sunny and hotter with highs in the mid 90s..some hotter. Dew points not terrible so the heat index should mostly be under 100°
Monday: Partly cloudy with a chance of some rain towards Monday night or Tuesday morning. 90s again but also more humid so the heat index will be a bit higher.
Discussion:
I’ll get to our weather later in the blog…but I wanted to write about something that has caught my attention. You’e heard about the devastating fires out west. Today may be a bad day IF something gets started because of the tinder dry conditions and the strong winds across parts of the west. Humidity levels will be 10-20% or so…temperatures will be in the 90s for many out there…and the winds (almost the most critical aspect of this) will be gusting to near 30 MPH…again IF something gets going (arson…dry thunderstorms with lighting…accidental starts)…it may spread quickly. Some of the mountain regions may gust to 60 MPH.
Fire Weather Watches are in effect for many areas out west.
There are already lots of fires out there…some rather small…some much larger. Some of being fought…others aren’t because of terrain and/or safety concerns. These fires are getting lots of media attention…it’s important to remember that these fires have been occurring for decades…and sometimes as mankind builds in places that have lots of trees and are prone to drought conditions…and have a lot of available fuel…bad things happen. To put this year in perspective compared to last year…
2018: From January 1 to August 2, 2018, there were 38,079 wildfires, compared to 39,227 wildfires in the same period in 2017, according to the National Interagency Fire Center. About 4.9 million acres were burned in the 2018 period, compared with 5.6 million in 2017.
The Carr fire, which broke out on July 23 in Northern California, is the 7th most destructive fire in the state’s history and is still not contained as of August 2. Six fatalities are attributed to the fire and over a thousand structures have been destroyed.
(From the Insurance Information Institute)
So we’re about 1200 fires away from matching last year…this with 4 months of the year to go. We’re about 1 million acres away from burning more land than last year…
Here is how this year matches the last decade or so…
Year-to-date statistics
2018 (1/1/18 – 8/3/18) Fires: 38,333 Acres: 4,916,686 2017 (1/1/17 – 8/3/17) Fires: 39,635 Acres: 5,730,848 2016 (1/1/16 – 8/3/16) Fires: 34,898 Acres: 3,600,570 2015 (1/1/15 – 8/3/15) Fires: 36,754 Acres: 5,929,374 2014 (1/1/14 – 8/3/14) Fires: 34,151 Acres: 1,702,600 2013 (1/1/13 – 8/3/13) Fires: 28,398 Acres: 2,417,275 2012 (1/1/12 – 8/3/12) Fires: 38,255 Acres: 4,346,788 2011 (1/1/11 – 8/3/11) Fires: 46,622 Acres: 6,117,568 2010 (1/1/10 – 8/3/10) Fires: 37,933 Acres: 2,010,232 2009 (1/1/09 – 8/3/09) Fires: 57,649 Acres: 3,997,202 2008 (1/1/08 – 8/3/08) Fires: 56,539 Acres: 3,716,066
10-year average Year-to-Date 2008-2017 Fires: 40,892 Acres: 3,886,573
(data above via the National Interagency Fire Center)
Interesting comparisons. This fire season (so far) is not as worse as in 2017…also 2011 was considerably worse than this year. So yes it’s bad…but it’s been worse.
You can see the smoke pouring into the atmosphere yesterday from northern CA.
Weeks of fires out there have sent smoke through the Plains thanks to the jet stream winds…so we actually have been having some of that smoke in our atmosphere.
More stunning satellite imagery of California #wildfires. Red Flag weather conditions, w/strong winds & low humidity, have (again) led to explosive development on #CarrFire, #RanchFire, and #FergusonFire today–all of which jumped containment lines in recent hours. #CAwx #CAfire pic.twitter.com/7bdJgZdXau
— Dr. Daniel Swain (@Weather_West) August 4, 2018
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Things really hit the media spotlight about 10 days ago with the devastating fires around the Redding, CA area (the Carr Fire) and how it’s expanded over the days…
This is how fast the Carr Fire is spreading in Northern California https://t.co/eEQ18UewUe pic.twitter.com/mubJmMF6JF
— CNN (@CNN) August 3, 2018
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The Carr Fire has destroyed nearly 1,000 homes, including that of Sandy Wolf in Keswick, who's lived there for 70 years. pic.twitter.com/NEYoVEf7Ex
— USA TODAY Video (@usatodayvideo) August 4, 2018
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Almost 1300 homes have been damaged or destroyed (mostly destroyed). Here is the latest from yesterday via CAL FIRE
#CarrFire [update] northwest of Anderson (Shasta County) is now 133,924 acres and 39% contained. Evacuations and road closures in place. Unified Command: CAL FIRE Shasta-Trinity Unit, Redding City Fire and Whiskeytown National Park. https://t.co/QmhauhZj9m pic.twitter.com/oLVVl0BT26
— CAL FIRE (@CAL_FIRE) August 4, 2018
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The Carr fire isn’t even the biggest one out there…the Mendicino fire is bigger at near 160,000 acres burned so far and only 30% containment.
#RanchFire #MendocinoComplex [update] off Hwy 20 near Potter Valley, NE of Ukiah (Mendocino Co) is now 115,250 acres and 28% contained. Evacuations and road closures in place. Unified Command: CAL FIRE Mendocino Unit and USFS Mendocino National Forest. https://t.co/uhlH8hb9e4 pic.twitter.com/RitDPIfJrq
— CAL FIRE (@CAL_FIRE) August 4, 2018
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I wanted to bring this all up because you may have seen this video…which is both scary, and to me at least, fascinating because of how the firenado behaved and how strong it got.
youtube
Listen to the sounds from the video.
Here is another view…
Upon researching this firenado…and utilizing damage indicators and doppler radar…they discovered that the winds in that firenado may have been as strong oas 140 MPH+! This would be the equivalent to an EF3 tornado…
The NWS & @CAL_FIRE Serious Accident Review Team (SART) are conducting a storm damage survey regarding the large fire whirl that occurred Thursday evening in Redding. Preliminary indicators placed max wind speeds achieved by the fire whirl in excess of 143 mph. #cawx #CarrFire pic.twitter.com/3iRX90lhLJ
— NWS Sacramento (@NWSSacramento) August 2, 2018
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#CarrFire vortex may have been strongest tornado-like feature in California history: "Trees appeared to be levitating…branches & sheet-metal roofs seemed to orbit the column…uprooted objects launched into the air ignited mid-flight." #CAwx #CAfirehttps://t.co/jFdhHryT7J pic.twitter.com/7rg26tHm3Y
— Dr. Daniel Swain (@Weather_West) August 3, 2018
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Fascinating stuff from a research standpoint…
Onwards…
Our next decent chance of anything more than some spotty showers this afternoon is later Monday or Tuesday morning as a weak cold front slips through the area…hopefully we’ll get some rain from this…although I won’t promise widespread rains at this point.
I’ll add in Pleasant Hill radar just in case there are a few scattered showers this afternoon…
The air above us though is pretty dry overall…the morning balloon launch from the NWS out towards Topeka indicates this. Note the large spread between the red temperature line (as you go up in the atmosphere) and the green line (the dew points). The larger the spread the lower the humidity…the drier the air.
There are a couple of layers of somewhat more saturated air…particularly at the 700 mb level…or about 9,500 feet up. I guess there could be a random sprinkle or something out there today but it should amount to all that much.
A final note…Hurricane Hector is churning in the eastern and soon to be central Pacific. Actually it should make a somewhat close pass to Hawaii and the Big Island TUE>WED of next week. Odds heavily favor it passing well south of Hawaii BUT it may churn up the surf on the eastern part of the Island.
The satellite pictures show a well defined hurricane…look between Hawaii and the Baja CA area…see the small eye in the center of the storm?
That’s Hector…not a very large hurricane (size wise) but it does have 120 MPH winds with it right now.
Right now, aside from some increase in the surf…no major impacts are expected on the Hawaiian Islands. The surf though could get pretty rough…depending on how far north the track ends up being…one of our models deals with surf forecasting.
That’s 12-20 foot waves on the east and south beaches of the Big Island. The map above is valid for Wednesday at 7PM our time. It tracks the eye towards about 17 north in latitude…a bit farther south and perhaps the surf won’t be as bad.
OK that will do it for today…hope you have a great weekend and I’ll try and update the blog again tomorrow and drill down into the rain chances a bit more.
Our feature photo comes from Elizabeth Tuttle of the pretty sunrise from this morning.
Joe
from FOX 4 Kansas City WDAF-TV | News, Weather, Sports https://fox4kc.com/2018/08/04/joes-weather-blog-about-that-firenado-video-from-california-sat-8-4/
from Kansas City Happenings https://kansascityhappenings.wordpress.com/2018/08/04/joes-weather-blog-about-that-firenado-video-from-california-sat-8-4/
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nataliehegert · 7 years ago
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[1] A few months ago, at a bar, I got into a heated discussion with a good friend, an artist, about what graffiti constitutes art and what constitutes pure vandalism. When I mentioned my research into the history of "graffiti art," my friend—a very hip, open-minded liberal—told me knowingly, "Oh yeah, graffiti art; I love graffiti art." She told me of some beautiful murals she had seen recently and of some artful posters wheatpasted around her neighborhood. A little further in the conversation, however, her tone turned angry. She started raging spitefully against the "taggers" and their unsightly vandalism "showing up all over MY property." Bemused, I watched as she reiterated every cliché one finds in the comments section under any article written about graffiti by any mainstream news outlet—"They're marking their territory like dogs pissing on the street;" "How would you like it if they wrote all over YOUR wall?" "It's just senseless, ugly vandalism;" "If I caught one of those damn taggers defacing my property, I'd break his arm!" What interested me was the difference in her reaction when speaking about "graffiti art" and when speaking about "taggers." Why is graffiti art considered so benign and graffiti vandalism so reviled? The dichotomous classification imposed upon the practice of writing graffiti enables us to avoid any real discussion and masks a much more complex reality about graffiti. For many, to talk of graffiti as vandalism is perfectly uncomplicated, as they view it all as vandalism, no matter how "artfully" it may be applied. What's more fascinating is the view that some of it is art, though it's not so easily defined beyond the simple "I know it when I see it" argument.
[2] Graffiti is a phenomenon found in nearly every era and location of human culture and civilization, from the famous walls of Pompeii to the Great Wall of China. Yet it was only in the late 20th century, in New York, that graffiti became viewed as art, and those who wrote it, as artists. [2] The classification of graffiti art was first signaled when, in a bid for legitimacy, graffiti shifted from the walls and subway cars of the city onto canvases and into galleries and museums. This paper will consider this relatively devalued and "disunderstood" area of art history, the rise of graffiti art, and the problematized relationship between graffiti's illegal status and the art object as commodity. The New York graffiti writers' first forays into the commercial art world in the 70s and 80s provide the standpoint from which to deconstruct the packaging of the graffiti art movement, look at the roles that galleries, museums, dealers, collectors, art historians, and critics played in its construction, and investigate the various "mythconceptions" that were propagated and perpetuated in the construction of this art movement, which, in effect, excluded graffiti from its own art history.
[3] The form of graffiti under consideration is of a very particular sort, which emerged in Philadelphia and New York City in the late 1960s. [3] The term "graffiti" itself is contentious among its originators, who referred to themselves simply as "writers" and what they did as "writing." "Graffiti" was a misnomer used by the media to describe the practice, "stigmatizing it into an abominable controversy," to use the words of one of the progenitors of the movement. [4] The term "writing" defines the activity as an action, as a practice, as a performance; while "graffiti" denotes the after effect, the thing left behind, the relic, the trace. The term "writing" also offers a crucial clue as to the subject matter and formal concerns of these particular artists: it is a strictly letter-based art, a form of publicly performed calligraphy. Writing is an action that can be completely every day, like writing a shopping list; or something profound, like writing a novel; or in this case, writing with no object—just going writing, or hitting, or tagging, or bombing. Always moving; always a verb. Graffiti, on the other hand, is a thing: a scratch, a scrawl. Graffiti forms binaries, like graffiti art, or graffiti vandalism.
[4] Writing is different from other forms of graffiti—like protest or political graffiti found in public spaces, graffiti found in the privacy of lavatories, or graffiti of malicious intent driven by racism or homophobia—in that its content and message is comprised solely of the nickname of the writer. [5]This form followed from the practice of inner-city kids writing their street aliases on the walls around their neighborhoods and in the schoolyards. In this way, writing is more closely related to other graffiti precedents—such as the pervasive "Kilroy Was Here" graffiti popularized by American soldiers in World War II; Los Angeles gang graffiti placas, which marked territory and often took the form of a written "roll call" of the gang's members; and hobo monikers found written on train cars across America—with some significant differences. [6] Unlike "Kilroy," writers each adopted a unique, individual name, which functioned as an indexical mark for that particular writer. These names were often drawn from the writer's actual name or a given nickname (Joe 182, Junior 161), or were self-aggrandizing and self-appointed pseudonyms (Super Kool 223, Evil Eddy), with street numbers and Roman numerals often appended to the name as further identification. Unlike gang graffiti's territorial function, writers applied their nicknames everywhere they went, the objective being to become "famous" by writing one's name in the most number of places. In order to spread their names to the farthest corners of the city in the early 1970s in New York, writers began to focus on the function of their support, moving from stationary walls to public transportation as the (literal) vehicle for their work. Writing one's name on a bus or a subway car enabled it to travel and to be seen by more people. Thus, the relatively common practice of nickname writing, once relegated to the schoolyards and neighborhood walls of ghettoes like Washington Heights and the Bronx, spread through the heart of the city via the subway system. Hobo graffiti applied to the sides of boxcars traveled in a similar fashion, but on a much smaller, more spread-out scale. In New York City the sheer numbers of writers, and the ever-increasing size of their signatures, made for an overwhelming visual experience.
[5] In 1971, the New York Times ran a small article profiling one of New York's most prolific writers, Taki 183. [7] The now-seminal article, "'Taki 183' Spawns Pen Pals," was the first media attention devoted to one writer, signaling the possibilities of fame and recognition in the wider world outside the limited peer group to which writing was mostly directed. For outsiders, the article offered the first glimpse into a nascent subculture surrounding the writing of graffiti, with its own specialized codes and language. After the Taki article, writing spread throughout New York and the tags grew in scale, style, and complexity.
[6] In short order, the writers' designs were also translated from the outsides of subway cars onto the time-honored support of canvas. The canvassed graffiti art genre is generally considered a phenomenon of the 1980s, but writing's transformation from performative act to static, collectible art object occurred as early as 1972. Initially construed as an attempt to reform young vandals and rechannel their energies to more lucrative and less precarious venues and mediums of expression, the entrance of writing into the commercial art gallery was soon touted as the hottest new thing since Pop. Commercial graffiti art appeared early on, as a way to package, label, and "tame" writing as a practice. Yet it was not uncommon for writers to engage in both illegal writing and legal graffiti art, finding no conflict of interest therein. Many writers transposed their colorful spray paint signatures onto canvases for wealthy collectors by day, while entering the train yards to paint masterpieces on the subway cars by night. While the city aggressively erased the illicit subway murals, collectors bought up graffiti art canvases on speculation, and art critics bemoaned the canvases' lack of "authenticity."
[7] Art critics' attitudes toward graffiti art on canvas generally fell into one of two categories, as illustrated by the opinions of Rene Ricard on the one hand, and Hal Foster on the other, both writing in the early 1980s. Ricard's aesthetic valuation of graffiti art canvases made distinctions between what "looked like art" and what didn't; he quickly relegated canvas works by writers into the "lower" realm of design, even kitsch. For Foster, it wasn't a matter of whether or not the graffiti art canvases retained the same aesthetic quality as the subway paintings, but whether or not they retained their original radical strain once recuperated into the mainstream. Graffiti art in this case was used to support the author's polemics regarding cultural cooptation.
[8] Before analyzing these authors' views, it is important to introduce the themes of an essay written by Jean Baudrillard in 1976 (translated into English in 1993) entitled "Kool Killer, or the Insurrection of Signs." [8] In this essay Baudrillard contends that graffiti writing functions as a revolutionary counter to mass media, an attack on the code of cultural hegemony, "a savage cultural process with neither goal, ideology, nor content, at the level of signs." [9] For Baudrillard, writing is significant in that it contains "no content and no message," in that, rather than convey political messages, it takes the form of pseudonyms, "empty signifiers," as he calls them, inscribed on walls and subways. [10] He asserts that writing's recuperation can take one of two forms: that of a "bourgeois humanist interpretation" that imposes upon it the meaning of an assertion of identity; and that of art, which imposes an "aesthetic reduction," thereby negating its revolutionary potential. [11] It is particularly important to note this last assertion—that writing's recuperation as art denotes a diffusion of its seditionary impetus.
[9] In a 1982 article in Art in America, Hal Foster discusses graffiti (recuperated as) art along with other postmodern styles of painting prevalent at the time. The future editor of October's discussion of graffiti references Baudrillard's analysis, yet, Foster laments, "This reading is romantic now: graffiti is largely mediated...Not only are these 'empty' signs filled with media content, but a few are invested with art (economic) value, anonymous tags become celebrity signatures." [12] In other words, graffiti's raw, primitive form had been appropriated by the art world, mediated, absorbed, and stripped of its subcultural significance. As with Baudrillard, Foster insists on graffiti's anonymity, its "emptiness," as the key to its power against the code of the media.
[10] Writing holds no revolutionary implications for Rene Ricard; for him, it's all about pop culture. In the first lines of his 1981 Artforum essay, "The Radiant Child," Ricard illustrates the common association that was forming between graffiti writing and the as-yet-unnamed music and dance style of hip-hop: [13] "I remember the first Tags (where is Taki?), Breaking (where you spin on your head), Rapping (where I first heard it). I know the names, but are the names important? Where is Taki?" [14]The question, "Where is Taki?" recurs throughout the article, a plea to the "lost" history of graffiti writing. Ricard accepts this lost history as inevitable, "reminiscent of the way the origin of blues is lost, the simple expression of the individual followed much later by full-scale commercial exploitation." [15]
[11] Interestingly, when discussing graffiti art, both Ricard and Foster only mention the names of two artists: Jean-Michel Basquiat and Keith Haring, two artists who did graffiti, but were not considered writers. Haring and Basquiat's work differed from the subway graffiti writers in scale, purpose, medium, and location: Haring drew pictures rather than letters and used chalk rather than spray paint; Basquiat wrote the name "Samo," but it was the legible yet inscrutable phrases and poetry accompanying it that were the primary subjects, rather than the name; neither wrote on the outsides of subway cars, and their work had little to do with the "empty" pseudonyms that so intrigued Baudrillard.
[12] In the early 1980s, both Basquiat and Haring had been involved in exhibitions alongside some writers who had begun painting canvases in addition to their subway work. Ricard picked out Basquiat and Haring from among the other graffiti artists in these "communal exhibitions," thereby inextricably linking their work with those of the subway graffiti writers, while distinguishing it as something aesthetically superior ("Jean-Michel's don't look like the others. His don't have that superbomb panache..."). [16] Ricard's evaluation certainly enhanced these artists' reputations, and soon it seemed that they were the only "graffiti artists" who mattered. Even Foster refers only to Basquiat and Haring, despite the fact that his entire discussion of graffiti is indebted to Baudrillard's examination of a type of graffiti that Basquiat and Haring did not engage in. The reason why the view of Basquiat and Haring as graffiti art stars has persisted has to do with context and framing; they were often romanticized as artists who had "started on the streets" and become successful artists in the gallery world. Yet, they had both come from an arts background and made gallery work that reflected knowledge of art history. [17] The artists who got their start by writing graffiti on the subway, on the other hand, often had no arts training. In the context of the streets and subways, their work was difficult to defend as art because of its illegal status; in the context of the gallery, the paintings they made with spray paint on canvas were rather startling in their wholesale departure from the history of painting, and was problematic to place as art because of their "egregious lack of art history." [18]
"A lot of people don't like it, man, but like it or not, we've made the biggest art movement ever to hit New York City." —Super Kool [19]
[13] The very first exhibition of graffiti as art was held at the City College of New York in December 1972, and was organized by a sociology student named Hugo Martinez. Convinced of writing's "potential as a means of communication and alternative to [the] alienation" endemic among urban, immigrant youth, Martinez yearned to provide an "environment that would protect and channel the movement's energies and an organization that would develop an ideology." [20] To that end, Martinez formally organized the United Graffiti Artists (UGA). Membership to the UGA was restricted to writers who demonstrated the highest aesthetic ability and had achieved "king" status in the subculture. It was limited to an elite group of "style masters," to role models "rechanneling" their graffiti into the products of fine art. One of the stipulations of group membership, established by Martinez from the outset, was a forfeiture of illegal graffiti writing. [21]
[14] The very first instance where writers were identified by the term "graffiti artists" in the media was in the New York Times' review of the UGA's first exhibition. In this article, Martinez outlined his goal to the reporter: "Maybe if people see graffiti on walls inside buildings instead of on walls outside buildings, they will think it is art." [22]
[15] The UGA went on to mount three more exhibitions at commercial galleries over the next few years, at the Razor Gallery in New York, at Chicago's Museum of Science and Industry, and at the Artists Space in New York, even contributing live painting during performances of the Twyla Tharpe's "Deuce Coupe" with the Joffrey Ballet. The UGA's exhibitions received ample, though not usually positive press coverage. Critics were disappointed with the UGA's studio work, finding more authenticity, more excitement, and more pleasure in the writers' illegal embellishments of their urban environment. Ironically, it seemed that the "gallery-ization" of graffiti simply led more critics to appreciate the "spontaneously emerging public art" that the writers performed on the subway. [23]
[16] The difference between graffiti on canvas and on the trains was debated not only in the arts media, but between the writers as well. The tensions between legal canvases and illegal graffiti—one form seen as less authentic, pure, or true than the other—would define the art, and continues to be an issue. Before Hugo Martinez and the UGA, the dialectics of illegal graffiti writing and legal, "legitimized" canvases was not a possibility. As Mike 171 would later express, "The graffiti changed once that dollar figure came in...It took the purity out of the graffiti of us artists, of what we were doing." [24] To many, the formation of the UGA meant a certain "loss of innocence" in the writing culture. Shortly after the Artists Space show in 1975, the UGA disbanded.
"UGA was the first to organize graffiti art. The first to do collective work; to exhibit; and to work on canvas. It just wasn't time for it to be accepted."—Coco 144 [25]
[17] In the mid-to late-1970s, in the wake of the UGA's art shows, many new writers consciously came to the movement with the intentions of being "graffiti artists." Subway painting progressed from masterpieces to whole-car productions, to whole-train endeavors, in effect becoming traveling mural works demonstrating a high degree of sophistication in design, planning, and execution. One artist that epitomizes this development is Lee Quiñones, a Lower East Sider who, with his crew, the Fabulous Five, painted innumerable whole cars and even an entire subway train in 1976. His style seemed to stem as much from a mural tradition as a graffiti writing tradition, and his work was always addressed to the public at large, rather than an exclusive cadre of other writers. After mastering a whole train with his crew, Lee, looking for a fresh challenge, began to paint handball courts in his neighborhood in the Lower East Side. [26] About the endeavor, he said, "I wanted to go from something that was moving to an object that was not. So now...the work was totally open to analysis—it had to be well executed as opposed to the trains, where imperfections could be eclipsed by the noise and motion." [27]
[18] In June 1980, Lee and a few other graffiti writer friends took part in the Times Square Show, a month-long art show housed in an old massage parlor on 41st Steet. A spectacular gathering of artworks from a diverse spectrum of art makers installed in a haphazard, crowded fashion over four floors, the Times Square Show was the first exhibition that included the work of graffiti writers with other artists who engaged the public realm through work made on the streets, like Jenny Holzer, Christy Rupp, Keith Haring, and Jean-Michel Basquiat (billed as SAMO). By appearing in the context of the Times Square Show, organized by members of the artist group Colab, graffiti art was then allied with the alternative art group's populist mission of including formerly excluded minority groups as a means to open up the art world, their anti-establishment aesthetic of Neoexpressionism and "punk" or "New Wave" art, as well as the Times Square Show "art store" extension's decidedly ambiguous relationship between art and the late-capitalist marketplace. Graffiti art, in this fashion, joined the collective Zeitgeist that would define art of the 1980s.
[19] A wave of graffiti art exhibitions would soon follow, with some of the most significant appearing at Fashion Moda in the South Bronx, the New Museum, P.S.1, and downtown "art clubs" like the Mudd Club. In 1981, underground film star Patti Astor opened the Fun Gallery in the East Village, with a decidedly lighthearted approach, as opposed to the "serious" art galleries of SoHo. Astor's intent: "to open up the ivory tower and make art an expression open to everyone." [28] Graffiti art would define the young gallery, along with its party atmosphere and mixed audience of downtown hipsters, uptown art collectors, and cadres of graffiti-hungry youths. When the Fun Gallery opened, the art world snapped to attention. Big time collectors started showing up in limousines and snapping up the art. The graffiti art craze was soon in full swing. Twyla Tharpe's "Deuce Coupe" was restaged in September 1981, this time with live graffiti performances by the new cast of graffiti art stars (Significantly, the original UGA members who had exhibited canvases during the 70s were essentially left out and forgotten during the resurgence of graffiti art in the 80s).
[20] As the 80s continued, more and more galleries opened, and other dealers jumped onto the graffiti art bandwagon, like Mel Neulander, a self-described "art pimp," who started Graffiti Aboveground Gallery as a purely entrepreneurial endeavor. [29] Along with fine art canvases, Graffiti Aboveground licensed graffiti art images for items like T-shirts and coffee mugs. This commercial orientation was not atypical for graffiti artists or galleries at the time: Fashion Moda created a storefront-style exhibition selling T-shirts, posters, and knick-knacks at Documenta in 1982, and the Fun Gallery sold graffiti art T-shirts and belts. Graffiti art was quickly becoming the "hot new thing," and canvases and commissions were treated as commodities just as much as coffee mugs.
"We are toys in a new yard."—Fab 5 Freddy [30]
[21] As graffiti art ascended into popularity, art dealers simultaneously made the claim for it as fine art. The Post-Graffiti show of 1983 at the Sidney Janis Gallery, curated by Dolores Neumann, the wife of a prominent art collector, was one of the most talked-and written-about group exhibitions of graffiti art, as it signaled the total shift in the placement of graffiti art from the gritty Lower East Side galleries to the realm of "high art."
[22] Firstly, the title of the exhibition, with the addition of the qualifier "post," defined the works on display as an advancement of graffiti. At least one writer took umbrage with the imposition of the new nomenclature and with what it suggested. Phase 2 (a former UGA member, who did not exhibit in the Sidney Janis show) would later write:
This "Post" concept created and concocted by the so-called authorities dismisses writing/subways as the infantile or adolescent stages of what was to be...thus indirectly claiming and stating that the "after" is of more significance that the before that is in fact the ever evolving element of its existence.
The problem with post-graffiti, in other words, is that it established a direction and a progression in graffiti writing—but one aimed away from the streets and subways.
[23] The term post-graffiti, as well as the umbrella term "graffiti art," superficially grouped together artists of diverse backgrounds and styles, including artists who had no link at all to the subway graffiti writing culture. The participant list of the Sidney Janis exhibition exemplifies this, where Keith Haring, Jean-Michel Basquiat, and others are identified as post-graffiti artists. The curatorial decision to include these artists on the basis that they partially disseminated their artworks on the streets reveals a fundamental misunderstanding of the politics and particulars of writing. Equating the street with the subway ignores the importance writers placed on the trains as the primary locus and arena of writing, and disregards writing's hierarchy and method of conferring status. Duster, a writer who had painted many impressive whole-car compositions in the early 80s, protested that,
All of a sudden, everyone starts jumpin' on the bandwagon claiming they've been writing for years and I had never even heard of 'em! The Sidney Janis Gallery blows the whole art scene out of the water...[but] collectors really didn't know their ass from their elbows; they would go by word of mouth as to who was good and who wasn't...They would sit there and talk about who was great and who wasn't when they never even rode a train, never even know how much dedication a writer actually had. [31]
[25] This "bandwagon effect" had been in place since the first exhibitions at Fashion Moda, Fun Gallery, the Mudd Club, etc., but when it extended into a blue chip environment, as at Sidney Janis, it became clear that few in the art world cared to devote any research to writing's own lineage or hierarchy. By 1983, it seemed that the only acknowledgement of writing's history in the art world had been mustered limply by Rene Ricard with the rhetorical question, "Where is Taki?" [32]
[26] The Post-Graffiti exhibition, instead, inserted writing into the trajectory of Western art history. [33]Tacitly making the claim that graffiti, by gracing more lasting surfaces, could be elevated into the realm of fine art, Sidney Janis stated affirmatively in the catalogue, "Today [the graffiti artist's] painting, no longer transitory or ephemeral, joins the tradition of contemporary art and is recognized as an existing valid movement." [34] He makes explicit what the context of his gallery space made implicit: that graffiti art was now recognized, validated, and joining in the prestige of the art world—as long as it was executed on canvas, rather than the surfaces of subway trains.
[27] Reviews of Post-Graffiti were many and mixed. Grace Glueck in the New York Times dismissed graffiti writing as a "scourge" and the works in the show as "eyesores," [35] while Kate Linker in Artforum confessed to "finding graffiti less an urban blight than a city bliss;" [36] yet nearly every reviewer agreed that something was lost in the transition from the context of the city streets and subways to the white box on 57th Street. Linker puts it this way: "What had had raw vitality, a rugged vibrancy in its native locale, acquired a forced immediacy and studied nonchalance." [37] Glueck puts it even more bluntly: "The very idea of enshrining graffiti—an art of the streets impulsive and spontaneous by nature—in the traditional, time-honored medium of canvas, is ridiculous." [38]
[28] The writers themselves expressed some of the same sentiments, denying the equivalence between works sprayed on a subway train and the same work sprayed on canvas. These distinctions of context, purpose, and valid questions of authenticity, however, didn't seem to trouble the curators or collectors who were invested in generating a demand for graffiti art canvases. Yet, while exhibitions of the newly dubbed post-graffiti art movement continued to proliferate following the Sidney Janis exhibition, the mystique wore off for the critics and their reviews became fewer and even less favorable. The Sidney Janis show meant to introduce graffiti to the blue chip, high art world, to insert it into contemporary art history, packaging it for museum acquisitions, yet the Post-Graffiti exhibition seemed to mark the end of the road for graffiti art on canvas.
"People might say graffiti looks really out of place in a gallery. But I think it's good if graffiti is out of place. Sneaking into these places is just what graffiti is supposed to do."—Zephyr [39]
[29] Since the day Hugo Martinez first ventured to bring graffiti into the gallery, graffiti art has been defined by outside mediators with varying agendas. These mediators affected the public view of graffiti as well as writing culture itself. Whether by curating shows, writing articles and catalogue essays, selling graffiti art canvases, or by organizing symposia and demonstrations of graffiti, these mediators participated in the packaging of graffiti art. [40] By this token, graffiti writers often had very little say in the packaging of their own art form.
[30] In the midst of the New Wave/East Village art scene expansion, the cool cross-cultural commingling of the early 80s served to marginalize graffiti writing's unique origins and aesthetic criteria as it was subsumed into the New Wave. When writers made the transition from subway to canvas, their works entered the gallery system not as a completely unique approach to making art, but simply as another style of painting. Instead of the art world learning to appreciate writing on its own terms, the writers' canvases were thrust into a dialogue with the history of art, especially the fraught history of painting, the nuances of which writers had trouble navigating. Their naiveté (and their dealers' attempts at contextualizing graffiti art within art history) was rarely tolerated by critics. Futura 2000 asserts, "The thing about graffiti, before we forced our way into the art-world or however we got into it, was that there was already our own art-world. We had our own rules." [41] Inserting graffiti into the gallery caused a collision of two quite different art worlds. While the dealers, curators, and critics struggled to contextualize writing to fit the conventions of contemporary art traditions, the writers' own aesthetic standards and rules by which they judged their own work went disregarded and diminished.
[31] With the first appearance of graffiti art in a gallery context, negative comparisons were continually drawn between the canvas works and the artists' subway paintings, not only in terms of aesthetics, but especially in terms of what constituted the "authentic." The art world vacillated between celebrating the "raw," "primitive," and "spontaneous" graffiti writers and expressing anxiety over the authenticity of the galleried graffiti product. Rene Ricard brought up the obvious—"It is impracticable to enter a gallery carting the F train" [42]—but critics rarely addressed the real issues and logistics of the subway paintings. Critic Arthur Danto imagined a wing of the Metropolitan Museum devoted to preserving subway paintings, but by the time he wrote this the subway murals were being destroyed by the MTA's Clean Car Program at an astonishing rate. [43] Predicted for years, the real death of writing on the subways was truly nigh—killed not at the hand of cultural cooptation directly, but by the aggressive "graffiti-free" train policy of the MTA. [44]
[32] "I've had arguments with people over this: was it the MTA that defeated it, or was it the Graffiti writers that were defeated because they lost interest and their objectives were different?" wrote Zephyr in 1992. No clear consensus, however, can be found in the opinions of the writers, still. In 2000, Futura wrote:
The oldest argument in the book is still a good topic for debate. There's no question of the difference between the two. "Bombing" and "getting paid." Both provide a release of certain pressures, yet mix like oil and water in the minds of so-called "true writers." This is a myth. Don't you think, that in the future, beyond the horizon of your thinking, you might mature and want to achieve something greater? From a purist point of view, the raw work done in public spaces is still the most powerful element to date, everything else is inspired by that energy and taken to various levels. [45]
"You have been led to believe that a culture that has been adopted by the youth of the world in gross proportion, and continues to grow, is a dead issue due to its rejection by those unable to stabilize its marketability."—Phase 2
[33] Since the 1980s, the New York-style graffiti writing has spread worldwide, taken up by youths who were inspired not by exhibitions of graffiti art canvases, but by books like Subway Art and movies like Style Wars. The practice of writing is remarkably resilient. It can't be destroyed by stamping it out with aggressive anti-vandalism enforcement or by insidiously and tactically recuperating it as art (I am reminded of Deleuze and Guattari's analogy of the animal rhizome of a line of ants "that can rebound time and again after most of it has been destroyed" [46]). The critics predicted (as early as 1973!) that the "gallery-ization of graffiti" would be its downfall; that it would be destroyed by commercialization; that it would go the way of all fads; that it would lose its subversive nature when co-opted by the hegemony. Yet writing could never be fully absorbed by the media or by the art world—the sheer number of writers could never all have their energies "rechanneled" onto legitimate surfaces and into legitimate venues; the art market couldn't support the influx. And writing was never dependent on the art world for legitimation—it was (and is) its own self-contained art world. [47]
[34] Graffiti art canvases of the 70s and 80s never ascended into the reaches of high art as some had predicted. There is no "Graffiti Art" wing at MoMA; there are no subway cars at the Met. This episode of art's recent history proves how little the traditional art world can actually assimilate outside of its own strictures. If we are to speak of graffiti as art, it must be approached on its own terms, with its own critical vocabulary, within its own particular context, rather than trying to arrest it and scrutinize it within the confines of the white box of the gallery or museum. [48]
[35] The label of "graffiti art" is more about rhetoric than art. Just as the label "graffiti vandalism" serves to excite fear and rage in the populace, "graffiti art" was a vehicle for pushing the boundaries within the art world, whether it was about the reintroduction of painting in the era of post-minimalism and post-conceptualism; ideologies of multi-culturalism, pluralism, populism and accessibility in art; issues of the subcultural, the marginal, the primitive, and the authentic; the resurgence of pop sensibilities; or just the making of a quick buck. Now we see interest in street art resurfacing in conversation with issues of the ephemeral and the performative, public space and interventionist tactics, pranksterism and new media, etc. Yet no matter how many times writing is recuperated as art it will still exist in its illegal form on the street, and no doubt raise ire from your neighbors.
Works Cited
Alloway, Lawrence. "Art." Nation, September 27, 1975.
"Art from a Spraycan." Manuscript draft of original English-language essays for the exhibition catalogue Coming from the Subway at the Groninger Museum. The Martin Wong Papers, MSS 102, Box 4, Folder 50, Fales Library and Special Collections, New York University Libraries., n.d.
Austin, Joe. Taking the Train: How Graffiti Art Became an Urban Crisis in New York City. New York: Columbia University Press, 2001.
Baudrillard, Jean. "Kool Killer, or the Insurrection of Signs." In Symbolic Exchange and Death, translated by Iain Hamilton Grant, 72–86. London: Sage Publications, 1993.
Becker, Howard. Art Worlds. 25th Anniversary ed. Berkeley: University of California Press, 2008.
Chalfant, Henry, and Tony Silver. Style Wars. DVD, 1983.
Cooper, Martha, and Henry Chalfant. Subway Art. New York: Henry Holt and Company, Inc., 1984.
Danto, Arthur C. "Post-Graffiti Art: Crash and Daze." Nation, January 12, 1985.
Deitch, Jeffrey, Roger Gastman, and Aaron Rose. "The Birth of Wildstyle." In Art in the Streets, 43–61. New York: Skira Rizzoli, 2011.
Deleuze, Gilles, and Félix Guattari. A Thousand Plateaus : Capitalism and Schizophrenia. Translated by Brian Massumi. Minneapolis: University of Minnesota Press, 1987.
Foster, Hal. "Between Modernism and the Media." In Recodings: Art, Spectacle, Cultural Politics, 33–57. Port Townsend, Washington: Bay Press, 1985.
Futura. Futura. London: Booth-Clibborns Editions Limited, 2000.
Gastman, Roger, and Caleb Neelon. The History of American Graffiti. New York: Harper Design, 2010.
Glueck, Grace. "On Canvas, Yes, But Still Eyesores." New York Times, December 25, 1983, sec. B.
Hoekstra, Froukje. Coming from the Subway: New York Graffiti Art: Geschichte Und Entwicklung Einer Außergewöhnlichen Bewegung. German ed. Erlangen: Karl Müller Verlag, 1992.
"International Graffiti Times", March 1984.
Janis, Sidney, and Dolores Neumann. Post-Graffiti. Exh. Cat. New York: Sidney Janis Gallery, 1983.
Linker, Kate. "'Post-Graffiti'." Artforum, March 1984.
Miller, Ivor L. Aerosol Kingom: Subway Painters of New York City. Jackson, Miss.: University Press of Mississippi, 2002.
Moseley, Bill. "Graffiti." Omni, February 1982.
Pearlman, Alison. Unpackaging the Art of the 1980s. Chicago: University of Chicago Press, 2003.
Ricard, Rene. "The Radiant Child." Artforum, December 1981.
Shirey, David L. "Semi-Retired Graffiti Scrawlers Paint Mural at C.C.N.Y. 133." New York Times, December 8, 1972.
Small, Michael. "When Graffiti Paintings Sell for Thousands, the Art World Sees the Writing on the Wall." People, August 22, 1983. «http://www.people.com/people/article/0,,20085742,00.html».
Smith, Howard. "Outlaw Art Mart." Village Voice, November 4, 1981.
Stampa Alternativa. Style: Writing from the Underground: (re)evolutions of Aerosol Linguistics. Viterbo: Stampa Alternativa, Nuovi equilibri, 1996.
Stewart, Jack. Graffiti Kings: New York City Mass Transit Art of the 1970s. New York: Melcher Media/Abrams, 2009.
"'Taki 183' Spawns Pen Pals." New York Times, July 21, 1971.
United Graffiti Artists. United Graffiti Artists 1975. Exh. Cat. New York: United Graffiti Writers, 1975.
Waclawek, Anna. Graffiti and Street Art. World of Art. London: Thames and Hudson, 2011.
Notes
[1] *A note on the quotations: Unless otherwise noted, the statements made by the artists have been drawn from "Art from a Spraycan," the original English-language manuscript for the 1992 exhibition catalogue for a survey of graffiti art canvases at the Groninger Museum, Coming from the Subway – New York Graffiti Art, found in the Martin Wong Papers at NYU's Fales Library. The catalogue was printed in Dutch, German, and French, but never English (demonstrating how little interest American audiences have for canvassed graffiti art); I have used the original manuscript rather than translate quotations myself from the German version (Froukje Hoekstra, Coming from the Subway: New York Graffiti Art: Geschichte Und Entwicklung Einer Außergewöhnlichen Bewegung, German ed. (Erlangen: Karl Müller Verlag, 1992).)
[2] Jack Stewart, "Subway Graffiti: An Aesthetic Study of Graffiti on the Subway System of New York City, 1970-1978" (Ph.D. Dissertation, New York University, 1989). Stewart's dissertation offers an excellent overview of the forms of graffiti, from historical examples to graffiti found in different cultures, finding that the graffiti that appeared in Philadelphia and New York in the late 1960s and early 1970s constituted a wholesale departure in appearance and content than graffiti prior to 1970. It is true that many artists have been inspired by graffiti, among them Brassaï and Jean Dubuffet, yet the era of subway graffiti marks the first time that the graffitists themselves are regarded and treated as artists.
[3] The development of New York-style subway painting is well documented. See especially, Jack Stewart, Graffiti Kings: New York City Mass Transit Art of the 1970s (New York: Melcher Media/Abrams, 2009); Gastman and Neelon, The History of American Graffiti (New York: Harper Design, 2010); Stampa Alternativa, Style: Writing from the Underground: (re)evolutions of Aerosol Linguistics (Viterbo: Stampa Alternativa/Nuovi Equilibri, 1996); Martha Cooper and Henry Chalfant, Subway Art (New York: Henry Holt and Company, Inc., 1984). Philadelphia and New York graffiti styles occurred almost simultaneously (Philadelphia a few years earlier) and developed independently of each other. Philadelphia graffiti writers, however, received neither the media attention, nor the renown of the New York writers. See Gastman and Neelon, The History of American Graffiti, 48–53.
[4] Stampa Alternativa, Style: Writing from the Underground, 7. I acknowledge that many graffiti writers, especially those who came of age after the mid-70s, have no problem with the term "graffiti." Since we are concerned here, however, with origins, I use the original term "writing" and "writers," to distinguish the specific style and culture of New York subway painting from the term "graffiti art," which refers to the mediated conception of said style and culture, and served as an umbrella term covering not only subway painting, but also various other types of street art and "graffiti-style" canvas paintings.
[5] Very rarely did political messages appear in the context of New York subway graffiti. A few writers, however, did engage in political graffiti on the subway, usually protesting the police or the mayor, such as Spin's DUMP KOCH piece, 1982. One early writer, Mico, often accompanied his subway pieces with political messages, such as FREE PUERTO RICO or HANG NIXON, in the early 1970s.
[6] Gastman and Neelon, The History of American Graffiti, 34–45.
[7] "'Taki 183' Spawns Pen Pals," New York Times, July 21, 1971, 37.
[8] Jean Baudrillard, "Kool Killer, or the Insurrection of Signs," in Symbolic Exchange and Death, trans. Iain Hamilton Grant (London: Sage Publications, 1993), 72–86.
[9] Ibid., 80.
[10] Ibid., 79. He refers specifically to the new name-based graffiti movement taking over the city—writing—drawing a clear distinction between this graffiti of names and neighborhood murals and other forms of graffiti.
[11] Ibid., 83.
[12] Hal Foster, "Between Modernism and the Media," in Recodings: Art, Spectacle, Cultural Politics(Port Townsend, Washington: Bay Press, 1985), 51.
[13] Though there exists many points of crossover between hip-hop music and writing, the two are not as inextricably linked as they are portrayed to have been in the media and in popular culture. Many early writers dispute the association of writing with breakdancing and rap. Crash asserts: "The relationship between these forms is that the general public first noticed them at the same time." [Ivor L. Miller, Aerosol Kingdom: Subway Painters of New York City (Jackson, Miss.: University Press of Mississippi, 2002) 163.]
[14]  Rene Ricard, "The Radiant Child," Artforum 20, no. 4 (December 1981): 35.
[15] Ibid., 41.
[16] Ibid., 41.
[17] Haring studied at the School of Visual Arts in New York. Basquiat never had any formal arts training, but he frequented art museums as a child, studied art history voraciously as a young man, and though never enrolled, he often hung out at art schools.
[18] Ricard, "The Radiant Child," 41.
[19] David L. Shirey, "Semi-Retired Graffiti Scrawlers Paint Mural at C.C.N.Y. 133," New York Times, December 8, 1972, 49.
[20] Hugo Martinez, "A Brief Background of Graffiti," in United Graffiti Artists 1975 (New York: United Graffiti Writers, 1975), n.p. Exhibition catalogue.
[21] Though the first tenet of admission to the UGA was the renouncement of illegal graffiti writing, only a couple of UGA members had actually quit writing on trains, while the others continued or even increased their illegal work, often signing their subway pieces with "UGA." Within the writing culture, the UGA members were considered masters, not because of their recognition in the galleries, but because of their continuing work on the subways, though the coverage of their exhibitions in the media certainly enhanced their reputations.
[22] Shirey, "Semi-retired Graffiti Scrawlers," 49.
[23] Lawrence Alloway, "Art," Nation, September 27, 1975, 286.
[24] Gastman and Neelon, The History of American Graffiti, 73.
[25] "Interviews: Phase, Amrl, Coco, WG, TB, Stan, Vinnie, Livi, Sahara," in International Graffiti Times 2, March 1984, n.p.
[26] See Austin, Taking the Train, 227-249. It should be noted that pieces rarely appeared on walls prior to Lee's handball courts, as the subway was writing's primary locus of competition and display. Since the MTA implemented its aggressive plan to rid the subway trains of graffiti in New York in the late 80s the city saw more graffiti executed on the walls.
[27] Lee in "The Birth of Wild Style," in Jeffrey Deitch, Roger Gastman, and Aaron Rose, Art in the Streets (New York: Skira Rizzoli, 2011), 47.
[28] Astor in "The Birth of Wild Style," 61.
[29] Howard Smith, "Outlaw Art Mart," Village Voice, November 4, 1981, 19.
[30] Bill Moseley, "Graffiti," Omni 4, no. 5 (February 1982): 115.
[31] Duster, interviewed by Tempt One, "DUSTER UA Takes it Back to the Essentials," 24, quoted in Austin, Taking the Train, 194.
[32] Ricard, "The Radiant Child," 35-43.
[33] Around the time of the Sidney Janis show, the original UGA members were making a comeback in the galleries. The revisionist-minded exhibitions likely arose from the fact that early UGA writers like Coco 144 and Phase 2 had become more vocal about the loss, or at least the glossing over, of writing's history. Coco 144 and Phase 2 had also become involved with the new writers' zine, the International Graffiti Times, which provided a much-needed alternative perspective into the world of writing, a perspective opposed to that of the mainstream media's.
[34] Sidney Janis and Dolores Neumann, Post-Graffiti (New York: Sidney Janis Gallery, 1983), n.p. Exhibition catalogue.
[35] Grace Glueck, "On Canvas, Yes, But Still Eyesores," New York Times, December 25, 1983, B22.
[36] Kate Linker, "'Post-Graffiti'," Artforum 22, no. 7 (March 1984): 92.
[37] Ibid., 92.
[38] Glueck, "On Canvas, Yes, But Still Eyesores," 22. The idea of writing being a wholly impulsive, spontaneous art is also somewhat of a misconception. The largest masterpieces were pre-planned, with sketches and studies providing the models for their large-scale implementation on the trains—hardly a spontaneous gesture.
[39] Michael Small, "When Graffiti Paintings Sell for Thousands, the Art World Sees the Writing on the Wall," People, August 22, 1983, http://www.people.com/people/article/0,,20085742,00.html.
[40] Alison Pearlman, Unpackaging the Art of the 1980s (Chicago: University of Chicago Press, 2003), 3. According to Pearlman, packaging is "the mutually reinforcing processes of art achieving prominence in the marketplace and art becoming defined in the media. Packaging requires consensus among influential people about particular art."
[41] Emphasis added.
[42] Ricard, "The Radiant Child," 39.
[43] Arthur C. Danto, "Post-Graffiti Art: Crash and Daze," Nation, January 12, 1985, 26.
[44] See Austin, Taking the Train, 207-226. The entire fleet of subway trains was pronounced "graffiti-free" in 1989.
[45] Futura, Futura (London: Booth-Clibborns Editions Limited, 2000), n.p.
[46] Gilles Deleuze and Félix Guattari, A Thousand Plateaus : Capitalism and Schizophrenia, trans. Brian Massumi (Minneapolis: University of Minnesota Press, 1987), 9.
[47] This follows from sociologist Howard Becker: "Wherever an art world exists, it defines the boundaries of acceptable art, recognizing those who produce the work it can assimilate as artists entitled to full membership, and denying membership and its benefits to those whose work it cannot assimilate. If we look at things from a commonsense point of view, we can see that such large-scale editorial choices made by the organizations of an art world exclude many people whose work closely resembles work accepted as art. We can see, too, that art worlds frequently incorporate at a later date works they originally rejected, so that the distinction must lie not in the work but in the ability of an art world to accept it and its maker." [Howard Becker, Art Worlds, 25th Anniversary ed. (Berkeley: University of California Press, 2008), 226-227.]
[48] Yet, just as the removal of the subway paintings did not inhibit the growth and dispersal of writing culture, which largely moved to walls and rooftops in lieu of the trains whilst simultaneously spreading throughout the globe, writers and street artists continue to show in galleries. In contemporary exhibitions of graffiti and street art the artists themselves largely take control of the curatorial context—rather than leaving it in the hands of traditional managers, curators, or dealers. And Phase 2, considered one of the more militant purists and a writer who has witnessed the many incarnations of galleried graffiti art, still finds value in gallery shows as "free spaces of intellectual discussion" and a means of educating the public. See Austin, Taking the Train, 255.
Posted in Rhizomes » Issue 25 (2013) 
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retailtouchpoints · 7 years ago
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What Can Retailers Learn From J.Crew CEO’s Gaffe?
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In an interview with The Wall Street Journal, J.Crew CEO Mickey Drexler made a shocking admission: that he missed the boat on technology's ability to rapidly transform retailing. And now he’s leaving the company. 
In an era when technology obviously has had a massive impact on the evolution of shopper preferences and habits, Drexler's admission shows that even the most-seasoned execs can totally whiff when it comes to predicting the future.
The RTP team discusses what retailers — CEOs in particular — can do to learn from this mistake, especially as they aim to keep a more open-minded point of view regarding their brands' future.
Debbie Hauss, Editor-in-Chief: It's difficult for us, as retail editors who write about retail technology every day, to believe that a longtime retail CEO would miss the mark on new technology to that degree. To me it sounds a bit like an over-reaching excuse for failure. That said, it is an ongoing struggle for retailers to juggle the priorities of "keeping the lights on" vs. implementing the latest shiny object. And often it is the right decision to hold off and let others experiment with new tech before jumping in. But at some point they have to jump in or face FOBLB (an acronym I just invented: Fear Of Being Left Behind). Once all your competitors have implemented and are succeeding with mobile POS, RFID, AI or IoT, then your lame attempt at jumping in too late may just be that — too late. In today's fast-moving, digitally motivated society, retailers really do need to speed up the decision-making process when it comes to innovative technologies that will improve the customer experience and exceed customer expectations. It's okay to test and learn in order to stay in the game.
Adam Blair, Executive Editor: Mickey Drexler's mea culpa is a welcome bit of honesty, but he's certainly not the only one who missed a bunch of signs that now seem crystal clear in hindsight. Personally, I'm still surprised that people buy as much as they do on mobile devices — despite the fact that, like every other first-world citizen, my phone is rarely more than a few feet away from me, 24/7. For J.Crew, it appears the past decade's rapid changes in technology did more than put price and convenience ahead of brand loyalty and product quality in consumers' minds. As this WNYC radio report noted, the ocean of choices available via e-Commerce chipped away at the aspirational appeal of the J.Crew brand. The Wall Street Journal article quotes J.P. Morgan Chase analyst Carla Casella, who sums up the problem quite succinctly: "The days of people wearing head-to-toe J.Crew are over." That's a shift that was accelerated by technological changes, but it likely would have happened in any case.
Glenn Taylor, Senior Editor: CEOs and their fellow C-Level execs must take data collection seriously if they want to understand shifting consumer desires in real time, but they also are going to have to rely more on crowdsourcing. Drexler’s gaffe reveals that there simply wasn’t enough attention being paid to the fact that shoppers increasingly valued convenience. I remember when I first started covering retail nearly four years ago, I was astounded by how many technologies appeared at conferences such as NRF. My first NRF in 2014 brought a lot of hype to beacons, and the naïve version of myself was truly convinced that we’d see them in the majority of stores within the year. Although the technology definitely has value from a data collection standpoint, the prospective nationwide proliferation of beacons turned out to be an overreaction to hype on my end. It shows just how easy it is to get caught up in an idea before seeing whether it has true practical applications.
Klaudia Tirico, Features Editor: Mickey Drexler’s admission about missing the boat on technology’s ability to transform retail just goes to show that even though someone has many years of experience in the retail industry (or any industry for that matter), there is still more to learn. It’s easy to get caught up in the whirlwind of new technologies — Chiefmartec.com’s Scott Brinker recently released his 2017 marketing technology landscape “supergraphic,” for example, and revealed that there are more than 5,000 technologies in the space for B2B and B2C marketers. That’s sure to be overwhelming, so it’s important for brands and retailers to keep their business objectives in mind before investing in the “shiny new toy.” Personally, I see where Drexler missed the mark when he thought that quality of product would reign supreme over anything else. But Janet Kloppenburg of JJK Research said it best in The Wall Street Journal piece: “The rules of the game have changed. It’s not just about product anymore. It’s also about speed and pricing.” Change is good, but it’s unfortunate for J. Crew that Drexler took so long to realize it.
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