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Digital advertising is a whopping $700 billion (£530 billion) industry that remains largely unregulated, with few laws in place to protect brands and consumers. Companies and brands advertising products often don’t know which websites display their ads. I run Check My Ads, an ad tech watchdog, and we constantly deal with situations where advertisers and citizens have been the victims of lies, scams, and manipulations. We have removed ads from websites with serious disinformation about Covid-19, false election content, and even AI-generated obituaries.

Currently, if a brand wants to advertise a product, Google facilitates the ad placement based on desired ad reach and metrics. It may technically follow through on the agreement by delivering views and clicks, but does not provide transparent data about how and where the ad views came from. It is possible that the ad was shown on unsavory websites diametrically opposed to the brand’s values. For example, in 2024, Google was found to be profiting by placing product ads on websites that promoted hardcore pornography, disinformation, and even hate speech, against the brands’ wishes.

In 2025, however, this scandal will end, as we start to enact the first regulations targeting the digital advertising industry. Around the world, lawmakers in Brussels, Ottawa, Washington, and London are already in the early stages of developing regulation that will ensure brands have access to the legal support to ask questions, check ad data, and receive automatic refunds when they find that their digital campaigns have been subject to fraud or safety violations.

In Canada, for example, Parliament is deliberating the enactment of the Online Harms Act, a law to incentivize the removal of sexual content involving minors. The idea behind this law is that if the content is illegal, then making money off it should be illegal, too.

In California and New York, advocates are also proposing legislation that will aim to implement a know-your-customer law to track the global financial trade of advertising. This is significant because these two states power the global ad tech industry. New York has more ad tech companies than any other city in the world. Transparency laws enacted in California, on the other hand, would affect Google’s international advertising business—by far the biggest ad tech company in the world.

Beyond brand and consumer issues, the unregulated nature of the digital advertising landscape is a direct threat to democracy. In the US, for instance, presidential campaign spending remains effectively unregulated. It is estimated that the presidential campaigns will spend up to $2 billion (£1.5 billion) on digital advertising in 2024. With current laws, we will likely have no external data about their refunds or rates.

In 2025, the legislative pressure is on for big tech companies to regulate ad technology.

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New Post has been published on http://yaroreviews.info/2023/04/nigel-lawson-reforming-chancellor-dies-aged-91

Nigel Lawson: Reforming chancellor dies aged 91

Getty Images

By Sam Francis & Jonathan Blake

BBC News

Former Conservative chancellor Nigel Lawson has died at the age of 91.

Best known for his role as chancellor during the 1980s, Lord Lawson held several cabinet posts under Margaret Thatcher and served as Conservative MP for Blaby from 1974 to 1992.

PM Rishi Sunak called Lord Lawson a “transformational chancellor and an inspiration to me and many others”.

Lord Lawson is survived by six children, including Nigella Lawson, a food writer and celebrity cook.

Obituary: Nigel Lawson

The prime minister posted a picture of himself as chancellor with the caption: “One of the first things I did as chancellor was hang a picture of Nigel Lawson above my desk.”

“My thoughts are with his family and friends at this time,” Mr Sunak added.

Former prime minister Boris Johnson paid tribute to Lord Lawson, calling him “a fearless and original flame of free market Conservatism”.

In a series of tweets Mr Johnson praised him as “a tax-cutter and simplifier who helped transform the economic landscape and helped millions of British people achieve their dreams.

“He was a prophet of Brexit and a lover of continental Europe. He was a giant. My thoughts and prayers are with his family.”

Before entering politics, Nigel Lawson was a successful financial journalist – and continued publishing regular articles in the Telegraph and Spectator until as recently as November last year.

He would go on to be one of the “big beasts” of Margaret Thatcher’s cabinet.

Mrs Thatcher put him in charge of the Treasury in 1983, where he cut income tax, boosted share ownership, and paid off government debt.

But lower taxes together with cheaper borrowing fuelled an unsustainable boom. Interest rates rose sharply and Britain went into recession.

Although Mrs Thatcher called Nigel Lawson “unassailable”, he resigned in 1989, after falling out with her over Europe.

He was a vocal sceptic of man-made climate change – and in 2016 became the chairman of Vote Leave – the group which led the campaign for the UK’s exit from the European Union.

He later described Brexit as a “historic opportunity” to finish the job Mrs Thatcher had started.

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Obituary: Nigel Lawson

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Looking to effortlessly reach a vast audience with your classified advertisements? Look no further than BhaskarAd.com, your seamless solution for booking ads in Dainik Bhaskar, India's premier newspaper group. With a streamlined three-step process, including selecting your category and ad type, crafting your ad, and choosing publication dates, along with secure payment options, advertising has never been easier. From cost-effective classified text ads to eye-catching display options, our platform offers a range of choices to suit your needs. With dedicated customer support and real-time ad rates, we ensure a convenient and effective advertising experience. Whether it's matrimonial, property, business, education, or obituary ads, we've got you covered. Join our satisfied clients who praise our team's guidance, efficiency, and responsiveness, and trust BhaskarAd.com as your go-to partner for all your online ad booking needs.

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An Ad in Dainik Bhaskar is the best way to reach millions!

When it comes to popular newspapers that have become a part and a parcel of Indian households, Dainik Bhaskar is certainly the front runner. Dainik Bhaskar is the largest Hindi language daily. It is also the 3rd most circulated newspaper in the world and the second largest newspaper in India, according to the Audit Bureau of Circulation. It was launched in 1948 initially under the name of ‘Subah Savere’ from Bhopal as a hindi daily and its english version by the name of ‘Good Morning India’ from Gwalior. Later in 1958 it got merged and renamed as Dainik Bhaskar and has since been published under the same name which translates to ‘rising sun’ to signify a bright future.

Dainik Bhaskar is owned by D B corp Ltd, the largest print media company of India. It is estimated that on any given day , Dainik Bhaskar has approximately 4.5 million copies in circulation across the country. It has a major presence in 14 states, such as- Uttar Pradesh, Madhya Pradesh, Chhattisgarh, Haryana, Rajasthan, Punjab, Jharkhand, Bihar, Himachal Pradesh, Uttarakhand, J&K and New Delhi. With a total of 63 editions in multiple languages like hindi, english, marathi, gujarati etc, It has a wide range of readership throughout the country. The esteemed daily has existed almost as long as the independence of this country and since then has won hearts of Indian readers through reporting of high standards of national and international news.

Dainik Bhaskar being India’s largest Hindi daily, is obviously the most attractive destination for ads. Because of its huge readership base across India it has the power to make your ads visible to millions of readers in a day! The advertising benefits that a newspaper provides like flexibility,timeliness, engaged audience, trustworthy medium, affordability etc, Dainik Bhaskar is the epitome of that. Dainik Bhaskar with its access to a variety of audience across multiple regions, it will make your ad the best engagement with relatively low cost of advertising.

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Newspapers are the most cost-effective and popular medium of advertising. If you are thinking about publishing an advertisement in newspaper first time and quite confused about how to do it and worried about composing the ad matter, rate and process, then this article will definitely help you.releaseMyAd which is the largest online advertisement booking portal provides all kind of assistance regarding newspaper ad booking. To know more visit our page- https://www.releasemyad.com/newspaper-advertisement

Here I am going to discuss some points which one must keep in mind while publishing a newspaper advertisement. People make some silly mistakes which affect the response of the advertisement in a bad way.

Choosing the correct newspaper: Firstly, you have to choose the newspaper wisely according to the region, circulation and readership. For example, if you want to publish a matrimonial ad in Kolkata then the best newspaper will be Anandabazar Patrika for that as it has the highest readership rate in West Bengal.

The first step for the maximum response of your newspaper advertisement is choosing the correct newspaper which will reach the correct target consumer of your advertisement. If you are giving any advertisement regarding any event or business which is region-specific then publishing in a local newspaper or local language newspaper is the best option.

Choosing the correct edition:  If your call centre is located in Bangalore and you want to hire people for night shift call support then publishing the advertisement in the Pune edition will not be helping you more. Because it is easy to assume that thus you are directing the ad to the wrong region people. Or if you have a house in Ranchi which you want to sell, the best option is to select the Jharkhand or Ranchi edition of any leading daily. Ifb you are looking for a bride or groom from your community or location then it is mandatory to select the appropriate edition for that.

Selecting the specific category: Before publishing an advertisement in a newspaper you must know what is the best suited category for your advertisement. Selecting the perfect category helps to get the proper response because readers can easily open that particular section and see the ad without wasting much time. Eg, make sure that if you are looking for a job then your ad must be published under ‘situation wanted’ category. Otherwise, it can create confusion among the readers or consumers regarding the call of action. This also affects the image of the newspaper.

Selecting the publishing date: Selecting the publishing date effect the response of your advertisement. You have to choose the appropriate date in order to get the maximum response. For eg; Publishing a recruitment ad on Saturday will be more effective than any other day.

Many publications publish different pullouts in respect of category. For eg, Times of India publish their property pullout on Friday in Bangalore. So choosing release dates according to all these aspects will help to get the maximum output from an advertisement.

Composing eye-catchy and informative advertisement creative: There are 3 ad formats in newspapers namely classified text, classified display and display. Display ads are specially for retail/branding, public announcements, tender, public notice, education admission notice etc. For personal/ individual requirements such as matrimony, selling property, selling automobiles, or change of name, newspaper classified ads are a more suited solution.

Composing ad matter is the most important job in terms of the effectiveness of the published advertisement. It is very important to maintain proper space, punctuation and spelling for generating a sense of authenticity, dependency among readers. In case of matrimonial ads, it is very necessary to mention age,  height, educational qualification or professional details and sharing if any special preferences are there like divorcee, non-divorcee, separated, NRI, physical disabilities and medical conditions etc.

While composing a name change ad, one must keep in mind to clearly mention the old name and new name in the matter.

In the Obituary and remembrance ad do not forget to mention the name and date of death of the deceased person and strictly not mention the reason of the death because that is not acceptable in most of the publication.

While composing an ad matter, the most common mistake people make is they skip mentioning their contact details. It is very important to mention that for obvious reasons otherwise people won't be able to contact you for business reasons.

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