#not my best drawing of link (or rather anatomy in general) but oh well

[tealviscaria]

Say no more.

[violet-fire-cat]

Okay! You wanted to see more of my lumian ocs? Well most of you probably didn't but @cyanidas seemed too and I've never really drawn this lot properly so it made a good excuse. But yeah, here's Xeph's family! His three siblings, and his parents. Xeph's the oldest, he's just short x) Well, for a lumian he is, the others are all over six foot, or close too it, whilst Xeph's only about 5ft7. He's smol in comparison. Plus I messed up his anatomy a little so he looks shorter than he probably should but oh well!

I don't really have names for his parents over on the far left, but his siblings do have names! To the left of Xeph, is Ryul, and then on the right is Luzana and Enylnn, the twins. Below the read more is, well, some info about this lot, and some more of my lumian headcanons, Cy said that I should just write as much as I want, and that's something I can do, so, yeah, massive info-dump below the cut, enjoy I guess if you're willing to read it x)

I have five more lumians that I'm going to draw too? Well, four and a half. So watch out for those as well! :D

Okay so, where to start? x) Well, i think a good thing to start with is that my lumian's home planet is called Lumi. A very technologically advanced and vibrant planet, the majority of the life there glows just like the lumians themselves do! It's quite a dark planet, fairly distant from it's stars (yes, stars, it's in binary star system), but it's climate is still rather temperate in most places, and filled with lush forests where there aren't cities and towns. Rainstorms are common for much of the planet, snow is very rare, except in the coldest regions, which aren’t really inhabited. They have ways of regulating the weather in big city areas though. Keeping rain and other bad weather out and maintaining a steady temperature. This made adjusting to Minecraftian weather rather tricky for Xeph and Will. 

One year on Lumi is roughly the same as about 3 or so years on Minecraftia/Earth. Lumi’s orbit isn’t much bigger than Minecraftia’s but it moves slower, which results in it taking longer to make it’s way around the stars. Lumian’s live for a very long time, their lifespan is easily double if not triple that of the average humans. Which, does, sadly, mean that Xeph and Will outlive the majority of their friends on Minecraftia. 

Despite how long they live though, lumian’s are quite fragile compared to humans. Without the advanced medical tech of their home planet, an injury that would take a few days to heal on a human, could take a week or more for Xeph or Will, which annoys them, but if nothing else it prompts them to be more careful. Healing magic has limited success when used on them, only the most powerful of spells with have a great effect. And healing and regeneration potions make them sick, so they can’t drink them without promptly throwing it back up again.

The next important thing is probably that my lumians are a single-sexed, genderless/androgynous race. Meaning that they don't have male and female like humans do, so I will be referring to all my lumian ocs with they/them pronouns, since they've had no exposure to human ideas of gender. And masculine and feminine terms and pronouns don't even really exist in the Lumian language! Xeph and Will choose to ID as male and use he/him pronouns once they're living on Minecraftia, as that's what they prefer when it comes to the human language and how they view gender and such, though generally they're not too fussed by it.

Okay, what stuff applies to the Brindley's here. Hm. What about some societal stuff? That's pretty important with Xeph's family actually.

In the big Central Hub cities where Xeph (and Will) grew up, social standing is very much tied to the colour of your eyes and blood. Lumian eye colours are incredibly varied, they can be pretty much any colour! A lumian’s blood colour matches that of their eyes, though is usually a few shades darker. When healthy, a lumian’s blood will glow slightly too.

The colours are usually split into three groups though, which in those big cities are often used to describe a person, and are very much linked to social status; Primary Blood (red, blue, yellow), Secondary Blood (orange, green, purple, pink), and Other/Muddy Blood (browns, greys, particularly dark shades of any colour really).

Unfortunately, Lumi isn't the futuristic paradise Xeph's friends seem to want to think it is, at least, not where Xeph and Will grew up. It's not uncommon for an individual to be treated differently by their peers purely because of the colour of their eyes. This came about after a relatively recent event, that is now just outside of living memory. But it has been around long enough, and has become so ingrained into these city-dwellers lives, that there's a distinct pattern amongst the groups in the cities, and it's unlikely to go away any time soon.

Primaries are often wealthier, but have a bad reputation amongst other groups for mistreating them and using them. Secondaries are mostly middle-class, darker colours are often warier of them, though perhaps not as much as Primaries, many Secondaries are treated roughly by Primaries, some are mistreated if their colour is too close to a Primary, but still noticeably Secondary. Lumian's with brown or similar coloured eyes, are often treated quite badly by higher groups, especially Primaries, lower-class lumians in cities. They generally live in smaller towns, where they're often much better off, as the majority of the discrimination takes place in these bigger city areas. Especially the Central Hub cities (which is made up of the biggest cities on Lumi, including the main Capital). Away from these cities, you'll find considerably less, if any, of this blood colour discrimination, and lumians, regardless of blood colour, can generally work together without any hassle.

Unlike humans, lumian’s really do not care about what colour someones skin is. The only part of someone’s appearance that is deemed even remotely important by most, is the colour of their eyes.

Xeph, from a young age, realised that treating other lumians different because of the colour of their eyes was stupid! And despite his parents efforts, stuck with that ideal. Whilst living on Lumi, he did his best to be nice to people that most others of his blood colour would mistreat. He's perfectly aware that he has Primary Privilege though, that he can get away with things purely because he's blue. And that people will treat him differently, for better or worse, because he's blue. And he hates it. But there's not much he can do about it, as much as he wishes he could.

Will knew from a young age that he wanted to run a business! But his family was worried about that right from the start. It's very much an industry run by Primary blooded lumians, especially in these big cities. And they didn't want the baby of their family to get bullied by cruel Primaries! Will was determined though, and never let anything stop him from doing what he wanted to do. Early on, he did have to deal with a lot of lumians looking down at him or not taking him seriously, purely because he was a young green. But he built up his reputation, and is now fairly well-respected on Lumi.

A little about Xeph's family?

Xeph comes from a rather wealthy, Primary upper-class family. His parents are a very strict pair, and they're both very typical Primaries in that they have no interest in, and will gladly mistreat, lumians of other 'lower' colours, purely because of the colour of their eyes. They always wanted their eldest to find a nice blue lumian and settle down with them, so they were unsurprisingly unhappy when Xeph settled with a green he met at university.

Xephos is, well you all know who he is. He's the oldest of the Brindley kids, protective big brother. He gets along pretty well with all three siblings, but doesn't get along with his parents, and never really has done. He doesn't hate them, but he does dislike their attitude towards the world and how other lumian's should be treated. Xeph studied chemistry and technology at university, where he met Will, before joining the Lumian Military as an engineer a little while after his graduation. He loved the job, getting to travel through the stars was a dream come true for him, and he was doing very well. Until his ship crashed, and his life on Minecraftia begun.

Ryul (Rye-ul), or just Ry for short, is about two years younger than Xeph. They're a bit of a joker, playful and energetic, but do sometimes miss when they should calm down and be more serious. They've always been rather close to Xeph, and there only being a couple of years between them probably helped with that. They’re very tall and skinny, even for a lumian they’re tall, especially for a digitigrade lumian, who are usually shorter. They like to tease their siblings, especially Xeph, since they’re all shorter than them. They don’t mean any harm though, just messing around.

Ryul loves to travel, whenever the family went away somewhere when the kids were young, Ryul was thrilled and excited by it! Though now they’re an adult, their parents wish they’d just settle down. There’s a lot to see on Lumi though, and not many city-dwelling lumian’s really travel far from their home cities to see what else is out there, not unless they have too anyway. Ryul however, wants to see the world! And they travel around with their partner, and any friends they can convince to go with them, visiting different cities and enjoying themselves. 

When Xephos’ ship crashed, and he was believed dead. The Lumian Military informed Xephos’ parents, rather than Will, who was his partner at the time, about what had happened. Xeph’s parents didn’t like Will, had never liked him and thought that their eldest deserved much better than some green who got lucky. If they’d had their way, they would never have told Will what had happened to Xephos. But Xeph’s siblings did like Will, and they did want him to know what happened, rather than leaving him to think that Xephos had simply disappeared. But it took a long time for them to be able to tell him. Eventually though, Ryul managed to get the message across to Strife, who didn’t believe it at first, but was, of course, devastated once he realised that Ryul was telling the truth. He was angry that he hadn’t been told though, and had showed up at Xeph’s parents house and shouted at them for not telling him sooner, for trying to hide it from him..

Luzana (Lu-zar-na), or just Zana, and Enlynn (En-Lin), or Enny, are about six years younger than Xeph, and are identical twins. Though in personality, they’re fairly different. Luzana is quite calm and mellow, compared to their siblings, whilst Enylnn is rather hyper, cheerful and a bit silly. They both get along with their older siblings pretty well, despite the age gap, though Enylnn is perhaps a little closer to Ryul than Xephos, since their shared hyperactivity goes together well- or at least, it does to them, maybe not to everyone else.

Enylnn loves tech and computers, gadgetry fascinates them! They very much share this love with Xephos, and the two of them could very easily chat about tech for hours if you let them. Luzana on the other hand, loves fashion and design. And is very good with makeup- though some of that is thanks to Xephos teaching them when they were younger. This gives me an excuse to talk about clothing, but then I’ll wrap this up x)

Clothing on Lumi, or at least in the cities where Xeph and Will grew up, isn’t massively complex or fancy. What you see here is a pretty good set of examples of what city-dwellers are likely to wear. Slim-fitting, high collars, dark colours, covering all but their faces, hands, toes, and tails. Lumian’s are very private people usually, no showing skin in public! Well, unless you’re like, going to a night club or something, then you can get away with something a bit more revealing. (But even then, it’s often no more than shorter sleeves, lower neckline, simple stuff like that. No short shorts here!)

Some lumian’s do wear lighter colours though, Luzana kinda prefers pale colours to the darker shades that most other lumians wear. Darker shades are more common though, since lumian beauty is as focused on the eyes and freckles and their colour and glow as the rest of their society, and darker clothes help to make bright glowing eyes stand out- or at least, that’s the idea.

Metal jewellery worn on the ears, fingers and tails to those that have them (though in this styling I leave tail-rings out for the most part) is very common too. Most of the time the only lumians that won’t wear jewellery are those that simply can’t afford it. Earrings that match the colour of an individuals eyes are common, and many also wear an earring matching their partners colour. Most are silver or gold though, once again, worn to show off a lumians eyes and freckles. Reflecting their glow, and seeming to sparkle.

Lumian’s wear makeup too, it’s very common, though it’s usually only worn around the eyes, not wanting to cover and hide freckles. Darker shades of their eye colour are what is usually worn, making their glowing eyes stand out. Glitter is common in makeup too, as it adds a little extra sparkle around their eyes when the light reflects off of it. Xeph and Will would often do each others makeup before going out of an evening, Xeph had quite a talent for it, and helped to get Luzana into makeup and fashion when they were young. Nail polish is common too, city-dwellers generally keep their claws trimmed and blunt, since keeping them sharp isn’t needed, so they can have them unsheathed without risking hurting anyone, and lots of lumians will wear sparkly or even luminescent nail polish on their claws, though the latter is a little more common amongst young lumians out partying and the like.

The majority of city-dwelling lumians keep their hair short, they’ll style it however they want, but it’s rare for them to grow it out very long. Most lumian’s can grow facial hair, but for the most part it’s only older lumian’s who grow it out at all, and even then, anything more than scruff or stubble is fairly uncommon. Xeph and Ryul are younger but still have a bit of scruff going on. Though that’s only really ‘cos Xeph’s a rebel and Ry’s a mess. x)

Okay- okay I’m gonna stop now. I think that’s everything I wanted to write here and more? Might have missed something, oh well. Will add it to the next one x) There will be two more posts like this, my lumian OCs for Cy to see, plus headcanons and shit. If you have questions about anything, be it related to this or some other headcanon thing, feel free to drop them in my ask box! Seriously, I love having a reason to talk about my headcanons! :D But yeah, that’s this. Sorry that it got so long, but it was fun to draw this and write all of this out! So that’s something at least x) ><

[yogaadvise]

The Anatomy Of The Lift Up And Jump Back Transition

The raise and jump back transition in between postures of a vinyasa class or Ashtanga method usually comes to be a little bit of an obsession with students new to vinyasa-style practices. Raising and also jumping back in the vinyasas in between poses is a neat event trick, however what is really occurring, anatomically, when we raise and also jump back? This is one of those places where instructors and/or students who can do the change, however don't comprehend WHY they can do the change, occasionally flippantly claim something like, oh you just require a lot more bandha, which does not help trainees evolve this tough transition.

So, let's break this down. I can associate the certain toughness essential in this transition to what I describe in workshops as the "three anatomical factors of effortless practice". I'm not suggesting that your lift up and jump back will all of a sudden come to be uncomplicated, however that growing a relationship between these three factors over years of regular practice will assist evolve your lift up and also leap back transition, along with bring the quality of ease that is connected with the concept of bandha to your practice.

Anatomical point # 1: psoas and the reduced belly

Certainly there is some method to raising to leap back. You can locate out even more regarding exactly how I break down the strategy in these posts: Jump Back In Sunlight Salutations and also Are My Arms Also Brief To Jump With? In this post I'm going to concentrate on the composition. When we cross our legs and also bring them right into our body to begin to pick up, this is where we would certainly desire to attach to anatomical factor number one, iliopsoas, to bend the hip joint. Our first activity in getting to jump back is to bring the legs in near the upper body to make sure that they are off the ground and also they will fit via our arms. The iliopsoas is the best hip flexor in the body and also it's definitely where we intend to put our interest for this action.

So, why is even this part of the action of getting to leap back so hard? If you have very open hip flexors, it may really feel hard at first to obtain them to shorten and also agreement. It might just take some time to make the link to these deep muscles. If, on the other hand, your hips are really tight, after that you might discover it hard to draw the legs in and also make the lower body tiny sufficient to fit through your arms. The muscular tissues around the hips likewise require to be open sufficient to enable you to hug the legs in as well as they may merely take some time to open up. If you have tight hamstrings or gluteals, these can restrict your capability to bend your hip joint.

In enhancement to the quality connected with concentrating on the iliopsoas which general location of the body, it is additionally your center of mass. You might take the perspective that what you are doing when you raise up as well as leap back is lifting and relocating your center of gravity with your arms. You can learn more about that in this article. The concept is to route your motion from this area in your body.

Anatomical factors # 2 and # 3: serratus anterior

Once we get our reduced body tucked into a round and start to grab, we require the assistance of anatomical points second as well as 3 to kick in. I'm referring right here to the serratus anterior muscular tissues that stabilize each scapula to the ribcage. The setting of the scapulae is related to the position of the shoulder joints. This stabilization creates a strong structure that is necessary when we change our weight from our reduced body to our upper body, our hands, wrists, and also shoulder girdle. The stablizing that we make with the serratus anterior helps the scapulae stay in place, leaving the smaller rotator cuff and triangular muscles complimentary to do the more great motions as we revolve the shoulders.

If, when you lean into your hands and also attempt to raise, you have not found out how to involve from your serratus, it's rather possible that your upper body will drop through your shoulder blades. In enhancement to the requirement to support the shoulder blades, they additionally need to be highly protracted. The scapulae typically relocate loved one to the torso, when our hands are on the flooring, the activity created is to lift the torso away from the floor. When the torso moves far from the flooring, so come the pelvis and legs. In various other words, your whole body is even more far from the flooring, making even more room to turn via your arms.

Stabilization from the abdominals

These three physiological points aren't the only muscular tissues engaging naturally, but they really are essential to proactively launching this transition. Once we lift up, we have muscular tissues kicking in as additional stabilizers of the shoulders as well as breast (pectoralis major, pectoralis small, latissimus). Then, in addition to these points of involvement, we do have to make use of every one of the abdominals (transverse abdominis, the obliques, as well as rectus abdominis) to support the trunk as we are relocating via area and also landing in slab or chaturanga.

Why job on the lift up and leap back transition?

So, what is the function of the raise and leap back shift, if we're taking a much more yogic point of view? Accomplishing an effortless raise as well as leap back is definitely not a measure of your well worth as a person or an instantaneous ticket to knowledge. But, there is value in dealing with it, despite how floaty your actual implementation of the transition is. It's a valuable place to service cultivating vinyasa, equality of breath and movement. It's a challenging location to keep the breath smooth and also even, but, if you can control the breath in these shifts, then you can likely manage it throughout much of your practice. These transitions likewise give an opportunity for us to discover our connection to our deepest layers of musculature that launch activity. If we spend the moment connecting to the three essential physiological factors (iliopsoas as well as our two serratus anterior muscles) whenever we transition, then that will be mirrored in other stances in our practice as well.

[dorothydelgadillo]

6 Examples of Perfect Inbound Websites & What We Love About Them

When creating a new website or determining if your website is up to the new standard of inbound marketing, you might find yourself looking at competitors or industry leaders for inspiration.

Often the path of looking at competitors puts you in a place of “well their website sucks so mine is pretty great,” but then you look at industry leaders like HubSpot and say, “Ugh, my website could never be that good.”

But the truth is the best inbound websites come down to a few basic principles.

5 Things Great Inbound Websites Do

It is clear that not everyone is going to agree on what makes a website great or what even makes them “Inboundy,” but in our research and experience it has become very clear that there are a few principles that make a website “perfect” and these principles are going to be the foundation in which we judge every website.

1. It must be helpful and educational.

Can people find what they're looking for? Think about it this way, if you were a buyer, what questions would you ask that would lead you to buy something from your company?

Most of these could be summed up in what we call The Big 5 topics: cost, problems, comparisons, “best of” lists, and reviews. If your website is not addressing these five topics, then it is safe to say that your website is not helpful.

2. It must be easy to use.

In today's world where all buyers generally give websites just a seven-second time span before leaving, ease of use could not be more important. A great way to determine this is to assess whether your navigation leads to the right pages and can people self identify on the homepage. If yes, GREAT work, if not, keep reading -- we’ll go through some websites that are great at this!

3. It must be visually appealing.

Now this is a very subjective opinion some websites can look really outdated and others could look like they were made in the future, but if the goal of the website is to resonate with the identified potential buyer, its ultimately their opinion that matters.

However, one thing that all websites must be diligent about is creating a design that relates to buyer.

If you are selling tech, show cool tech things, but if you are a financial advisor, show people that you want to work with and make them draw the conclusion that “oh that person is just like me.”

If you can do that, you are being visually appealing to your audience and that is the ultimate goal. In our examples today, we will show off some websites that are setting the 2019 standard!

4. It must be utilizing video.

With video becoming the number one consumption of media on websites, it is so important that every website utilize it. If you don’t, your buyers are likely going to leave asking more questions than were answered and you may even lose a potential sale.

The data bears that out -- 76% of companies who use video said it helped them increase sales, and use of video during the sales process has increased from 25% to 37%.

5. It must solve for your business needs

A lot of the time companies will fall in the trap of “this is my website and I am going to have it how I want it. Though, there is nothing wrong with having a unique website but we must remember the most important thing about all websites is that its for our prospects and clients, not for ourselves.

We have a really hard time getting over our pride and remembering that our websites aren’t for US, they are for OUR CUSTOMERS. Some of the best solutions to solve for this specific problem can be found in an article written about the Key Characteristics of the Perfect Inbound Website.

Now, that you know what a great inbound website has, who has done it right? Here are 6 examples of perfect inbound websites and what we love about them.

1. River Pools and Spas

River Pools and Spas (an IMPACT client that was founded by Marcus Sheridan) is the definition of educational, on their homepage they call out how much content they have to help someone make the right pool buying decision.

From their more than 700 articles and a pricing guide gives the user exactly what they are looking for and FAST! I would almost say that there is too much information, but they do such a great job of keeping the website organized that the user can find exactly what they want.

This is thanks to greatly to the learning hub.Why is this the best part? Because it calls out the most common questions that people are looking to answerIt allows the prospect to go into autopilot and start finding answers rather than getting frustrated by having to search for them.  

Looking at the design of the website -- I want to get into a pool right now! A visually appealing website should relate to the persona and want them to take action. After being on this website for two minutes, I am ready to get into my swim trunks and make a big splash!

Lastly, not only does River Pools utilize video, it also has a whole page dedicated to it.

Rather you want to get into the nerdy details of what makes a pool work or just find out which one is best for you this website has done its job by educating the user through a video to an extent I have never seen!

The video above is a great example of how to educate your prospect on a subject that is very broad and situational but in such a way that is helpful and build trust.

2. Visible Body

Being in the higher education space, you would expect this website to be hard to use, maybe like a government website, but that is not the case here.

Visible Body knocks it out of the park when it comes to being educational by providing every resource you would need to learn about the product right on the home page.

Outside of that, they have a full resource center that links you to blogs, eBooks, videos, and so much more, but the way the approach their industry is refreshing. When most think about science or anatomy they might think white lab coats and stuffy professors, but they take that stereotype and replace it with animated skeletons and 3D images.

What makes this site so easy to use is the navigation menu. By having the navigation help self-select who the prospect might be it gets the right information to the visitors in the fastest way possible. Visible Body has done a great job of truly knowing and understanding their end users and providing the easiest way to find exactly what they need.

This website makes me feel like I am at the science museum looking at the Body World display. To be very honest some of the images and videos have a very futuristic feeling about and this is great for their targeted personas.

The video section on their website is called “Award-Winning” and I cannot disagree. When you find yourself on their YouTube channel, they do a very good job of making it relatable to anyone who might be watching by making it very easy to understand by not speaking in science lingo and using layman terms.

Their videos are not overtly selling their product, but they reference it enough to show viewers why they’d want to become a client. Nicely done!

3. Salesforce.com

Some of you might be thinking, “Well, DUH Salesforce is going to be on this list--they are one of the biggest tech companies,” but not so fast.

A lot of big companies struggle to be educational and just focus on revenue, but Salesforce is not one of those companies.

They have stayed true to being helpful and educational despite how large they have become.

From transparent pricing, inspiring testimonials, and a knowledge center that has more information than the Philadelphia Library, Salesforce is truly an educational resource for not only buying a CRM but for running a successful business.

I think for the first time ever I have seen a website that makes it almost too easy to find what you are looking for.

Salesforce’s navigation does an amazing job of calling out pages aligned with your role, need, industry, or your height, just kidding.

But in all seriousness, this navigation should be a standard for all websites.

A good rule of thumb is to make sure people can navigate to what they need in no more than three clicks from the homepage. Anything more than that causes frustration at best and could degrade trust at worst.

The last thing I think of when it comes to Salesforce is being an eco-friendly company, but they have me craving to go on a 14-mile hike in Colorado with their outdoorsy theme.

Not only is it really playful but it is relating to my generation by being cartoony and not boardroom executives talking about numbers! Salesforce counters their reputation of being hard to use and bulky with their youthful imagery and fun characters. This might just be enough to cause someone to forget what they’ve heard and dig a little deeper.

On the homepage, Salesforce has a video section about “trailblazers,” people they describe as drivers, innovators, leaders, and lifelong learners.

These videos make you want to buy the product today and take over the world.

This human connection empowers you to see being a SalesForce user as so much more than that; these videos draw out real emotion because it is clear that the Trailblazers are on a mission to change the world through their company. This is not a self promotion or testimony video, this is just simple SalesForce highlighting humans that are making change.

This is my favorite video: 

  4. OptiMonk

One of the first things that you will find on the OptiMonk homepage is a video giving you a 60-second overview of exactly who they are and what they do. This gives great context for what you are going to see on the rest of the site, along with their education center, where there are guides and blogs addressing some of their most common topics.

Some websites will try to over-complicate things, but OptiMonk does a good job of keeping it very simple by having everything you need on the home page. This makes it so much easier to find exactly what you’re looking for and if you can’t find something right away, they have a very helpful chat option that will lead you in the right direction.

One of my favorite things they utilize on their homepage is a slider of features that can educate the prospect right on the homepage.

OptiMonk’s drawings show they are a young, playful company that loves to provide great tech and help customers hit their goals.

One word that I think of when it comes to this site is that it is “clean.” The white and orange theme with pops of color is very well done.

5. Vidyard

The learn section of Vidyard’s website is nicely organized by role of the end user, which makes it easy to find the right content very fast.

One thing that really sticks out is the video inspiration hub. This is a great way of showing that normal people just like me, use their products, and see great results! Outside of that their content library is filled with blogs, videos, E-Books, guides in short there is enough to earn a master's degree!

The homepage is very simple, requiring the user to self identify who they are or what products they are looking for. Then this becomes a customized experience by talking directly to the buyer rather and general terms.

One thing I was worried about is that the speed would be slow on mobile, making it frustrating due to all the videos, but the way they have that set up it is actually very fast!

A lot like OpitMonk, this website is very simple, with a mostly white design with pops of color. . I find that my eyes do not get distracted by all the colors, pop-ups, or anything. They have done a great job of keeping the user very focused.

Considering Vidyard is a video company, I would be calling the CEO if they were not using video on their website. I would say they use video to such an extent that there really isn't need for text. You could just watch their demo video, and then make a buying decision, it's really that simple.

6. Sheffield Metals

Kind of like River Pools and Spas, Sheffield Metals (an IMPACT client) is a company that could be misconstrued as “boring,” but they have turned that on its head!

They address every question you could ever ask about a metal roof and even go on the defense with comparison blogs.

You can tell that they have thought of every question a prospect might have and have addressed it.

When it comes to doing buying research, you can likely find exactly what you are looking for right in the navigation.

They even call out the different warranties.

I never thought that a roof could look so good! By showing off images of houses and building with a nice metal roof, it gives them a sense of, “Oh, I know that place!” or “That looks like my house!” The visuals draw a real human element that is hard to replace.

When thinking of metal roof videos, you would expect to see guys on top of a building putting on a roof, but they reject that and provide videos that are fun and insightful. The best one is Buying a Metal Roof? Top 9 Things to Consider. This addresses some of the biggest questions, educates the buyer, and builds trust!

  What’s Next?

Now that we have looked at some fantastic inbound websites, what is next?

I would recommend you and your team to go through your website and break it out in the four categories, then rate yourself from a 1-10 for each one.

After you have done that, put a plan together of how to increase each category by one point.

If the task seems like too much, no worries! We have a fantastic website team here at IMPACT who would be more than happy to help! 

from Web Developers World https://www.impactbnd.com/blog/examples-of-perfect-inbound-websites