#nomi marks layouts

[dejavuedits]

GIRLS EDITION: RANDOM LAYOUTS

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[passionforoutfitsfashion]

Brand segregation

The brand is your product logo or an image that especially looks like a genuine individual with a character that is impacted by culture, feelings, vision, and knowledge of its own. In this way, you can say that the brand is the same as a 'character' is a genuine peculiarity that depicts the embodiment of your company's image to your clients and draws in them to sell your products.

The brand segregation or brand differentiation gives a picture of an accomplished, colossal and solid association. Everything revolves around catching the specialty market for the item/administration of the association and about making trust in the current and forthcoming clients' psyches, choices, and needs of the hour that the association or the item is the one-of-a-kind answer for their concern.

If we look into the segment of clothing brands, their logos, quality, and marketing purpose is to pass on brand message distinctively, make client devotion, convince the purchaser for the item, and layout a passionate network with the clients. The cultural aspect is the biggest mark to identify the different brands available all over the world.

Before taking a look at the market, we need to focus on the fashion industry and what is happening in the world of fashion? what the people like to wear in all categories i-e clothing, bags, cosmetic, footwear, undergarments and even in sportswear. Your customer or client is your trendsetter. Due to world globalization, cultures have been mixed up but the people who love and respect their traditions never like to forget their values no matter where they move in other countries.

In Asian countries, the Indian and Pakistani cultures are close enough because of the same roots. The Indian sarees are the most popular in the world. The style to wear may vary but the main theme remains the same. Salwar qameez is also another popular dress in both countries which is commonly worn by both women and men. Women like to adopt these dresses as casual and formal. Manish Malhotra, Sabyasachi, Ritu Kumar, Hassan Sehryar, Asim Jofa, Nomi Ansari, Maria. B and so on are the biggest names in the fashion industry, who have played the role to promote their cultures at an international forum.

Pret style is becoming more likable attires around the world. Jeans, tops, formal pants and shirts are an example of pret. Western culture is also very common in both east and west. Faballey, Nike, H&M, Inditex (Zara), Adidas, etc are the top brands that are well known by every person in the world. In Asia the pret theory works just like western wear. So people now prefer to buy a stitched article instead of unstitched in every season. So brand segregation is not so difficult to identify and to buy in another country.

[holcombeworkshop-blog]

Hello and welcome to my blog!  This post completes a series in which I’ve built a Tea House garden bench of Honduran mahogany.  This bench will be used outdoors and preparations have been made to help this bench endure the elements.  I’ve detailed the steps taken to ensure that it will last in addition to having detailed the remaining steps of cutting and fitting the joinery.

The previous post ended with the center upright having been seated in place.  With that now completed, I could install the stretcher.  The stretcher is an important fixing point for the remaining joinery.

Once the stretcher was in place and squared up, I could then begin to layout the remaining joints.   I transferred my baseline marks to the stretcher using a try square, then used those marks to scribe the tenon shoulders the full way around the stretcher.    Next I applied marks to size the tenons and finally made cuts to form the tenons.

The tenons will form a type of notched connection known as a cogged joint.  A cogged joint is one in which a notch is formed in the tenon, the notch hooks over the edge of the adjoining upright and a wedge or pair of wedges are put in place to keep the joint seated.

Having space for a wedge offers an advantage that the joint can be seated around a stationary tenon, or vice-versa.  Layout marks were made and the tenon transferred to the upright.  I’m careful in setting my gauges at this point so that my baseline for the tenons lines up along the entire bench.

I cut away the mortises, keeping away from the lines initially then paring to them with a large tsuki-nomi.

Once the tenon can be fitted through I use a knife to mark out for a notch which will be cut into the tenon.

The notch is then cut and the tenon reinstalled and test seated.  My preference is for the notch to compress the adjoining wood and so I cut these joints for a tight fit and seat them carefully.

The shoulder is very carefully fitted to ensure that it seats squarely.  Most often when building with handtools one prides themselves on cutting the shoulders and sides of a tenon ‘off the saw’.  That is hardly the case here at such a critical connection, the shoulders are cut accurately but then finely tuned until the adjoining sides seat cleanly and squarely.  This is done prior to marking out and cutting the notch.

Next, to fit the uprights into the bench.  The uprights feature the dovetailed corners and they are cut exceptionally tight.  The tight dovetails along with the need to jog the stretcher into place while assembling the end joints made for quite a a bit of apprehension.  I used what slack I had available to me to seat everything into position then carefully drove the dovetails into place while wiggling the stretcher closer and closer to a seated position.  This was done after applying glue to the joint and it made for a real ‘hair-raiser’, especially given that I did not test fit the dovetails out of fear of damaging the large joint.  Wooden joinery compresses each time it is test fitted and what starts as tight can be quite loose after a few fits.  I want the joinery tight so that the bench can stand on its own without reliance upon glue.  The glue is acting more as a sealant than anything else.

As the joint seated, a sigh of relief escaped and then I moved on to the opposite side to repeat the process.

Once the joints were both seated my apprehension was lifted.

With the joinery now in position I could take a moment to look upon the changes I’ve made in this design.  I’m happy with the heft of this iteration.

Dovetails are a fairly simple joint, but as the thickness of materials increase the joint becomes increasingly difficult to cut cleanly.  On half blind dovetails I can taper them slightly so that the joint tightens up slightly as it is fitted, however with through dovetails no such tapering can be done, relying instead on cutting squarely and hitting my knife marks exactly.  There are very few exposed through dovetails in traditional furniture, and I assume it is for that reason.  Often enough through dovetail joints would be covered by molding or otherwise hidden.

Next I detailed the exposed material created by setting back the pins.  The angle of the tails was reversed and applied to the outside which was then detailed with a chamfer around all edges.

The final touch was to create a facet from the edge of the pin to the end of the tail.  This was done with a paring chisel and it nearly completed the woodwork on this bench.

The last and final step of the woodwork was to create two wedges for each of the through tenons and seat those, securing the cogged joint connections.

Next I headed out to the machine shop and turned out some brass feet on the Bridgeport machine.  These are 360 architectural brass, otherwise known as free-machine brass, the only brass I plan to use moving forward, having learned the lessons of the recent past.  I still tremor at the thought of machining naval brass.

If my readers will recall, I applied long grain patches into the end of each upright.  Those were not only to correct the split at one end, but also to allow a side grain exposure which would be used to hold the screws for each of the applied feet.  Pilot holes were first drilled followed by a thread cutting screw and finally a brass screw to seat the feet.

The thumb screw adjusters will allow for the bench to be leveled out on uneven terrain and allow for the bench to be lifted from the ground enough that these uprights will not soak up normal rainwater.  As an additional precaution I applied a sealer to the end grain.

The bench is now complete!  I very much look forward to your comments and questions. I’ve setup a photo studio in my shop in hopes of improving my photography, please have a look through.

  Tea House Garden Bench – Complete Hello and welcome to my blog!  This post completes a series in which I've built a Tea House garden bench of Honduran mahogany.