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dentalimplant0 · 6 years ago

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Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Posted by BritneyMuller

In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. If you missed them, we've got the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, and Chapter Five for your reading pleasure. Be sure to let us know what you think of Chapter 6 in the comments!

Chapter 6: Link Building & Establishing Authority

Turn up the volume.

You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank. To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content.

Google has confirmed that links and quality content (which we covered back in Chapter 4) are two of the three most important ranking factors for SEO. Trustworthy sites tend to link to other trustworthy sites, and spammy sites tend to link to other spammy sites. But what is a link, exactly? How do you go about earning them from other websites? Let's start with the basics.

What are links?

Inbound links, also known as backlinks or external links, are HTML hyperlinks that point from one website to another. They're the currency of the Internet, as they act a lot like real-life reputation. If you went on vacation and asked three people (all completely unrelated to one another) what the best coffee shop in town was, and they all said, "Cuppa Joe on Main Street," you would feel confident that Cuppa Joe is indeed the best coffee place in town. Links do that for search engines.

Since the late 1990s, search engines have treated links as votes for popularity and importance on the web.

Internal links, or links that connect internal pages of the same domain, work very similarly for your website. A high amount of internal links pointing to a particular page on your site will provide a signal to Google that the page is important, so long as it's done naturally and not in a spammy way.

The engines themselves have refined the way they view links, now using algorithms to evaluate sites and pages based on the links they find. But what's in those algorithms? How do the engines evaluate all those links? It all starts with the concept of E-A-T.

You are what you E-A-T

Google's Search Quality Rater Guidelines put a great deal of importance on the concept of E-A-T — an acronym for expert, authoritative, and trustworthy. Sites that don't display these characteristics tend to be seen as lower-quality in the eyes of the engines, while those that do are subsequently rewarded. E-A-T is becoming more and more important as search evolves and increases the importance of solving for user intent.

Creating a site that's considered expert, authoritative, and trustworthy should be your guiding light as you practice SEO. Not only will it simply result in a better site, but it's future-proof. After all, providing great value to searchers is what Google itself is trying to do.

E-A-T and links to your site

The more popular and important a site is, the more weight the links from that site carry. A site like Wikipedia, for example, has thousands of diverse sites linking to it. This indicates it provides lots of expertise, has cultivated authority, and is trusted among those other sites.

To earn trust and authority with search engines, you'll need links from websites that display the qualities of E-A-T. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content.

Tip: Moz has proprietary metrics to help you determine how authoritative a site is: Domain Authority, Page Authority, and Spam Score. In general, you'll want links from sites with a higher Domain Authority than your sites.

Followed vs. nofollowed links

Remember how links act as votes? The rel=nofollow attribute (pronounced as two words, "no follow") allows you to link to a resource while removing your "vote" for search engine purposes.

Just like it sounds, "nofollow" tells search engines not to follow the link. Some engines still follow them simply to discover new pages, but these links don't pass link equity (the "votes of popularity" we talked about above), so they can be useful in situations where a page is either linking to an untrustworthy source or was paid for or created by the owner of the destination page (making it an unnatural link).

Say, for example, you write a post about link building practices, and want to call out an example of poor, spammy link building. You could link to the offending site without signaling to Google that you trust it.

Standard links (ones that haven't had nofollow added) look like this:

Nofollow link markup looks like this:

If follow links pass all the link equity, shouldn't that mean you want only follow links?

Not necessarily. Think about all the legitimate places you can create links to your own website: a Facebook profile, a Yelp page, a Twitter account, etc. These are all natural places to add links to your website, but they shouldn't count as votes for your website. (Setting up a Twitter profile with a link to your site isn't a vote from Twitter that they like your site.)

It's natural for your site to have a balance between nofollowed and followed backlinks in its link profile (more on link profiles below). A nofollow link might not pass authority, but it could send valuable traffic to your site and even lead to future followed links.

Tip: Use the MozBar extension for Google Chrome to highlight links on any page to find out whether they're nofollow or follow without ever having to view the source code!

Your link profile

Your link profile is an overall assessment of all the inbound links your site has earned: the total number of links, their quality (or spamminess), their diversity (is one site linking to you hundreds of times, or are hundreds of sites linking to you once?), and more. The state of your link profile helps search engines understand how your site relates to other sites on the Internet. There are various SEO tools that allow you to analyze your link profile and begin to understand its overall makeup.

How can I see which inbound links point to my website?

Visit Moz Link Explorer and type in your site's URL. You'll be able to see how many and which websites are linking back to you.

What are the qualities of a healthy link profile?

When people began to learn about the power of links, they began manipulating them for their benefit. They'd find ways to gain artificial links just to increase their search engine rankings. While these dangerous tactics can sometimes work, they are against Google's terms of service and can get a website deindexed (removal of web pages or entire domains from search results). You should always try to maintain a healthy link profile.

A healthy link profile is one that indicates to search engines that you're earning your links and authority fairly. Just like you shouldn't lie, cheat, or steal, you should strive to ensure your link profile is honest and earned via your hard work.

Links are earned or editorially placed

Editorial links are links added naturally by sites and pages that want to link to your website.

The foundation of acquiring earned links is almost always through creating high-quality content that people genuinely wish to reference. This is where creating 10X content (a way of describing extremely high-quality content) is essential! If you can provide the best and most interesting resource on the web, people will naturally link to it.

Naturally earned links require no specific action from you, other than the creation of worthy content and the ability to create awareness about it.

Tip: Earned mentions are often unlinked! When websites are referring to your brand or a specific piece of content you've published, they will often mention it without linking to it. To find these earned mentions, use Moz's Fresh Web Explorer. You can then reach out to those publishers to see if they'll update those mentions with links.

Links are relevant and from topically similar websites

Links from websites within a topic-specific community are generally better than links from websites that aren't relevant to your site. If your website sells dog houses, a link from the Society of Dog Breeders matters much more than one from the Roller Skating Association. Additionally, links from topically irrelevant sources can send confusing signals to search engines regarding what your page is about.

Tip: Linking domains don't have to match the topic of your page exactly, but they should be related. Avoid pursuing backlinks from sources that are completely off-topic; there are far better uses of your time.

Anchor text is descriptive and relevant, without being spammy

Anchor text helps tell Google what the topic of your page is about. If dozens of links point to a page with a variation of a word or phrase, the page has a higher likelihood of ranking well for those types of phrases. However, proceed with caution! Too many backlinks with the same anchor text could indicate to the search engines that you're trying to manipulate your site's ranking in search results.

Consider this. You ask ten separate friends at separate times how their day was going, and they each responded with the same phrase:

"Great! I started my day by walking my dog, Peanut, and then had a picante beef Top Ramen for lunch."

That's strange, and you'd be quite suspicious of your friends. The same goes for Google. Describing the content of the target page with the anchor text helps them understand what the page is about, but the same description over and over from multiple sources starts to look suspicious. Aim for relevance; avoid spam.

Tip: Use the "Anchor Text" report in Moz's Link Explorer to see what anchor text other websites are using to link to your content.

Links send qualified traffic to your site

Link building should never be solely about search engine rankings. Esteemed SEO and link building thought leader Eric Ward used to say that you should build your links as though Google might disappear tomorrow. In essence, you should focus on acquiring links that will bring qualified traffic to your website — another reason why it's important to acquire links from relevant websites whose audience would find value in your site, as well.

Tip: Use the "Referral Traffic" report in Google Analytics to evaluate websites that are currently sending you traffic. How can you continue to build relationships with similar types of websites?

Link building don'ts & things to avoid

Spammy link profiles are just that: full of links built in unnatural, sneaky, or otherwise low-quality ways. Practices like buying links or engaging in a link exchange might seem like the easy way out, but doing so is dangerous and could put all of your hard work at risk. Google penalizes sites with spammy link profiles, so don't give in to temptation.

A guiding principle for your link building efforts is to never try to manipulate a site's ranking in search results. But isn't that the entire goal of SEO? To increase a site's ranking in search results? And herein lies the confusion. Google wants you to earn links, not build them, but the line between the two is often blurry. To avoid penalties for unnatural links (known as "link spam"), Google has made clear what should be avoided.

Purchased links

Google and Bing both seek to discount the influence of paid links in their organic search results. While a search engine can't know which links were earned vs. paid for from viewing the link itself, there are clues it uses to detect patterns that indicate foul play. Websites caught buying or selling followed links risk severe penalties that will severely drop their rankings. (By the way, exchanging goods or services for a link is also a form of payment and qualifies as buying links.)

Link exchanges / reciprocal linking

If you've ever received a "you link to me and I'll link you you" email from someone you have no affiliation with, you've been targeted for a link exchange. Google's quality guidelines caution against "excessive" link exchange and similar partner programs conducted exclusively for the sake of cross-linking, so there is some indication that this type of exchange on a smaller scale might not trigger any link spam alarms.

It is acceptable, and even valuable, to link to people you work with, partner with, or have some other affiliation with and have them link back to you.

It's the exchange of links at mass scale with unaffiliated sites that can warrant penalties.

Low-quality directory links

These used to be a popular source of manipulation. A large number of pay-for-placement web directories exist to serve this market and pass themselves off as legitimate, with varying degrees of success. These types of sites tend to look very similar, with large lists of websites and their descriptions (typically, the site's critical keyword is used as the anchor text to link back to the submittor's site).

There are many more manipulative link building tactics that search engines have identified. In most cases, they have found algorithmic methods for reducing their impact. As new spam systems emerge, engineers will continue to fight them with targeted algorithms, human reviews, and the collection of spam reports from webmasters and SEOs. By and large, it isn't worth finding ways around them.

If your site does get a manual penalty, there are steps you can take to get it lifted.

How to build high-quality backlinks

Link building comes in many shapes and sizes, but one thing is always true: link campaigns should always match your unique goals. With that said, there are some popular methods that tend to work well for most campaigns. This is not an exhaustive list, so visit Moz's blog posts on link building for more detail on this topic.

Find customer and partner links

If you have partners you work with regularly, or loyal customers that love your brand, there are ways to earn links from them with relative ease. You might send out partnership badges (graphic icons that signify mutual respect), or offer to write up testimonials of their products. Both of those offer things they can display on their website along with links back to you.

Publish a blog

This content and link building strategy is so popular and valuable that it's one of the few recommended personally by the engineers at Google. Blogs have the unique ability to contribute fresh material on a consistent basis, generate conversations across the web, and earn listings and links from other blogs.

Careful, though — you should avoid low-quality guest posting just for the sake of link building. Google has advised against this and your energy is better spent elsewhere.

Create unique resources

Creating unique, high quality resources is no easy task, but it's well worth the effort. High quality content that is promoted in the right ways can be widely shared. It can help to create pieces that have the following traits:

Elicits strong emotions (joy, sadness, etc.)

Something new, or at least communicated in a new way

Visually appealing

Addresses a timely need or interest

Location-specific (example: the most searched-for halloween costumes by state).

Creating a resource like this is a great way to attract a lot of links with one page. You could also create a highly-specific resource — without as broad of an appeal — that targeted a handful of websites. You might see a higher rate of success, but that approach isn't as scalable.

Users who see this kind of unique content often want to share it with friends, and bloggers/tech-savvy webmasters who see it will often do so through links. These high quality, editorially earned votes are invaluable to building trust, authority, and rankings potential.

Build resource pages

Resource pages are a great way to build links. However, to find them you'll want to know some Advanced Google operators to make discovering them a bit easier.

For example, if you were doing link building for a company that made pots and pans, you could search for: cooking intitle:"resources" and see which pages might be good link targets.

This can also give you great ideas for content creation — just think about which types of resources you could create that these pages would all like to reference/link to.

Get involved in your local community

For a local business (one that meets its customers in person), community outreach can result in some of the most valuable and influential links.

Engage in sponsorships and scholarships.

Host or participate in community events, seminars, workshops, and organizations.

Donate to worthy local causes and join local business associations.

Post jobs and offer internships.

Promote loyalty programs.

Run a local competition.

Develop real-world relationships with related local businesses to discover how you can team up to improve the health of your local economy.

All of these smart and authentic strategies provide good local link opportunities.

Refurbish top content

You likely already know which of your site's content earns the most traffic, converts the most customers, or retains visitors for the longest amount of time.

Take that content and refurbish it for other platforms (Slideshare, YouTube, Instagram, Quora, etc.) to expand your acquisition funnel beyond Google.

You can also dust off, update, and simply republish older content on the same platform. If you discover that a few trusted industry websites all linked to a popular resource that's gone stale, update it and let those industry websites know — you may just earn a good link.

You can also do this with images. Reach out to websites that are using your images and not citing/linking back to you and ask if they'd mind including a link.

Be newsworthy

Earning the attention of the press, bloggers, and news media is an effective, time-honored way to earn links. Sometimes this is as simple as giving something away for free, releasing a great new product, or stating something controversial. Since so much of SEO is about creating a digital representation of your brand in the real world, to succeed in SEO, you have to be a great brand.

Be personal and genuine

The most common mistake new SEOs make when trying to build links is not taking the time to craft a custom, personal, and valuable initial outreach email. You know as well as anyone how annoying spammy emails can be, so make sure yours doesn't make people roll their eyes.

Your goal for an initial outreach email is simply to get a response. These tips can help:

Make it personal by mentioning something the person is working on, where they went to school, their dog, etc.

Provide value. Let them know about a broken link on their website or a page that isn't working on mobile.

Keep it short.

Ask one simple question (typically not for a link; you'll likely want to build a rapport first).

Pro Tip:

Earning links can be very resource-intensive, so you'll likely want to measure your success to prove the value of those efforts.

Metrics for link building should match up with the site's overall KPIs. These might be sales, email subscriptions, page views, etc. You should also evaluate Domain and/or Page Authority scores, the ranking of desired keywords, and the amount of traffic to your content — but we'll talk more about measuring the success of your SEO campaigns in Chapter 7.

Beyond links: How awareness, amplification, and sentiment impact authority

A lot of the methods you'd use to build links will also indirectly build your brand. In fact, you can view link building as a great way to increase awareness of your brand, the topics on which you're an authority, and the products or services you offer.

Once your target audience knows about you and you have valuable content to share, let your audience know about it! Sharing your content on social platforms will not only make your audience aware of your content, but it can also encourage them to amplify that awareness to their own networks, thereby extending your own reach.

Are social shares the same as links? No. But shares to the right people can result in links. Social shares can also promote an increase in traffic and new visitors to your website, which can grow brand awareness, and with a growth in brand awareness can come a growth in trust and links. The connection between social signals and rankings seems indirect, but even indirect correlations can be helpful for informing strategy.

Trustworthiness goes a long way

For search engines, trust is largely determined by the quality and quantity of the links your domain has earned, but that's not to say that there aren't other factors at play that can influence your site's authority. Think about all the different ways you come to trust a brand:

Awareness (you know they exist)

Helpfulness (they provide answers to your questions)

Integrity (they do what they say they will)

Quality (their product or service provides value; possibly more than others you've tried)

Continued value (they continue to provide value even after you've gotten what you needed)

Voice (they communicate in unique, memorable ways)

Sentiment (others have good things to say about their experience with the brand)

That last point is what we're going to focus on here. Reviews of your brand, its products, or its services can make or break a business.

In your effort to establish authority from reviews, follow these review rules of thumb:

Never pay any individual or agency to create a fake positive review for your business or a fake negative review of a competitor.

Don't review your own business or the businesses of your competitors. Don't have your staff do so either.

Never offer incentives of any kind in exchange for reviews.

All reviews must be left directly by customers in their own accounts; never post reviews on behalf of a customer or employ an agency to do so.

Don't set up a review station/kiosk in your place of business; many reviews stemming from the same IP can be viewed as spam.

Read the guidelines of each review platform where you're hoping to earn reviews.

Be aware that review spam is a problem that's taken on global proportions, and that violation of governmental truth-in-advertising guidelines has led to legal prosecution and heavy fines. It's just too dangerous to be worth it. Playing by the rules and offering exceptional customer experiences is the winning combination for building both trust and authority over time.

Authority is built when brands are doing great things in the real-world, making customers happy, creating and sharing great content, and earning links from reputable sources.

In the next and final section, you'll learn how to measure the success of all your efforts, as well as tactics for iterating and improving upon them. Onward!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from https://dentistry01.blogspot.com/2019/01/rewriting-beginners-guide-to-seo.html

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thejluislopez · 6 years ago

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Mola!! http://twitter.com/jluis8/status/1171773620286382080

Google ha añadido dos atributos de enlace más que se pueden utilizar en combinación con o por sí mismo. Además del nofollow, puede utilizar el rel="sponsored" y el rel="ugc". El rel="sponsored" puede ser usado en todos los enlaces patrocinados/pagados, puedes usar el nofollo… pic.twitter.com/1ndpjyC3rK

— Jose Luis Lopez 🎯 𝙟𝙡𝙪𝙞𝙨𝙡𝙤𝙥𝙚𝙯.𝙚𝙨 (@jluis8) September 11, 2019

#marketing #digital marketing #seo #sem #social

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kaos-sverige · 6 years ago

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AMD Ryzen 3000 Undervolting Offset vs. Override | Vcore Voltage

Published on Jul 22, 2019

In this content, we benchmark the Gigabyte X570 Master and MSI X570 Godlike to demonstrate undervolting behavior on the AMD R9 3900X & R5 3600. Support GN via the store: https://store.gamersnexus.net/ Article: https://www.gamersnexus.net/guides/34... Undervolting is a valid concept that can net real performance improvements in GPUs and CPUs alike. Those improvements are typically in the form of reduced power consumption (watts * amps = power), reduced heat load as a result, and increased frequency boosting headroom under Precision Boost 2 parameters. Today's video looks at valid and invalid undervolting results between two boards and two CPUs, showing how to know when your undervolt is working (or not). We also demonstrate offset vs. override voltages for this test. NEW RYZEN CPU LISTINGS: AMD Ryzen 5 3600 (Amazon): https://geni.us/vtPUE AMD Ryzen 5 3600X (Amazon): https://geni.us/uxr8 AMD Ryzen 9 3900X (Amazon): https://geni.us/uPxxADC AMD Ryzen 7 3800X (Amazon): https://geni.us/kHxcq AMD Ryzen 7 3700X (Amazon): https://geni.us/sdVDHO AMD Ryzen 5 3400G (Amazon): https://geni.us/IWN0c AMD Ryzen 3 3200G (Amazon): https://geni.us/AxJmDW Or grab an affordable R7 2700X on Amazon: https://geni.us/HPeV or R7 2700 https://geni.us/CHQ0B Intel's i9-9900K (Amazon): https://geni.us/eNRPu Like our content? Please consider becoming our Patron to support us: http://www.patreon.com/gamersnexus ** Please like, comment, and subscribe for more! ** Follow us in these locations for more gaming and hardware updates: t: http://www.twitter.com/gamersnexus f: http://www.facebook.com/gamersnexus w: http://www.gamersnexus.net/ Host: Steve Burke Editorial, Testing: Patrick Lathan Video: Andrew Coleman

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eddiejpoplar · 6 years ago

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Quick Take: 2018 Lincoln Navigator 4×4 Reserve

If you need a vehicle that can legitimately seat seven people in comfort, you can do a lot worse than buy a 2018 Lincoln Navigator. That’s our takeaway after spending several days with this leather, metal, and wood-lined behemoth on daily errands and a little sightseeing. More than that, the Navigator is quick, agile for an SUV of this size and positively plush with a road-soaking suspension and plenty of creature comforts.

Launched nearly a year ago, the 2018 Navigator is a return to form for the Lincoln brand with styling that is contemporary, while nodding to the stylish Lincolns of the 1960s. In that decade, Lincoln’s vehicles transported the POTUS along with the merely affluent and influential and the marque’s, shall we say cache, was riding high. Today, Lincoln is trying to forget its years of mediocrity and cost cutting and that’s strongly evident in the new Navigator.

Weighing in at nearly 6,000 pounds, over 200 inches in length (there’s an even longer ‘L’ version available), and nearly 80 inches in width, the Navigator certainly appeals to those who prefer the proportions of 1960s American luxury vehicles. The Ford Expedition-based Navigator is a full-size SUV and you never really forget that from behind the wheel, especially when navigating tight parking lots or twisting two-lane roads.

Still, with Ford’s 3.5-liter, twin-turbocharged V-6 making 450 hp and a whopping 510 lb-ft of torque, the Navigator is able to get up and boogie when it needs to. That grunt is paired to Ford’s new 10-speed automatic and we’re happy to report it’s tuned far better than the same unit in Ford’s Mustang GT. We had none of the harsh shifts, lazy response or other irritations that we experience in the Mustang while piloting this Lincoln—in fact, the transmission was nearly perfect in this application with buttery-smooth shifts and no undue cog hunting. If there’s one criticism we have of the powertrain it’s that it doesn’t sound particularly powerful under acceleration in the manner a rumbly V-8 would. That said, a V-8 would undoubtedly provide less than this Navigator’s 16/21 city/highway mpg.

Some have called the Navigator’s styling bland, but we appreciate its relatively understated elegance. In a design era filled with unnecessary creases, folds, vents, and scoops, the Navigator remains bold but not over-styled. The oversized chrome grille and LED headlights are imposing in rear view mirrors and we’re unabashed fans of the Blue Diamond Metallic paint our 4×4 Premium (three steps up the trim level ladder and just one from the top-flight Black Label) tester wore. Our model had standard lighted power running boards that retract into the body—a nice touch for getting in and out of this high-rider while keeping a sleek appearance on the road.

Inside, the Navigator is simply a nice place to be, with rich feeling leather, dark-stained walnut-looking wood trim, and bright metal accent trim. The instrument panel is a digital 10-inch display while the premium Revel audio system, standard with the Reserve trim, also has rich-looking aluminum speaker grilles that look as nice as the system sounds. Access to and space in the second row is excellent, and while the third row is a bit more cramped and without some of the premium trim of the first two rows, you could seat adults in the space comfortably for short distances. Young children should find the third row comfortable for even longer trips, we’d imagine.

The Lincoln version of Ford Sync 3 is found in the Navigator and this is easily the best attempt at Sync yet, helped along by the gargantuan 10-inch display atop the center stack. Our tester also had CarPlay connectivity. It also had such niceties as a heated steering wheel, heated first and second row seating, no fewer than six USB ports, three-zone climate control, and a large panoramic glass roof. Optional on our Navigator was the $1,250 Perfect Position seating package which adds extra adjustability along with a massage function for both driver and the front row passenger seat. The second and third row seats are able to fold flat with the push of a button, making it easy to load larger items in the Navigator in seconds. We also appreciate the many cubbies for holding odds and ends found in the center console and elsewhere.

As we noted in our First Drive review in late 2017, the Navigator does still manage to feel slightly truck-like in contrast to its sportier European competitors although it has made strong in-roads in terms of maneuverability and comfort. This is really more of an individual consumer preference rather than a ding on the Navigator, as some folks prefer their large vehicle to feel a little more substantial.

The center console-mounted Drive Mode switch toggles through several settings, with a sport mode (called Excite mode in Lincoln speak) that sharpens throttle and transmission response (as well as holding gears longer) for passing along steep mountain roads. We kept the Navigator in Normal mode for 99-percent of our driving and never felt worse off for it.

With an as-tested price of $85,290, our tested Navigator doesn’t come cheap but it’s priced right to compete with the top tiers of the large SUV market including the Cadillac Escalade. Don’t need something quite this large? The Ford Explorer-based Lincoln Aviator should offer similar style with a smaller footprint when the production version launches at the Los Angeles auto show later this month.

2018 Lincoln Navigator 4×4 Reserve Specifications

ON SALE Now PRICE $82,400/$85,290 (base/as tested) ENGINE 3.5L twin-turbo DOHC 24-valve V-6/450 hp @ 5,500 rpm, 510 lb-ft @ 3,000 rpm TRANSMISSION 10-speed automatic LAYOUT 4-door, 7-passenger, front-engine, AWD SUV EPA MILEAGE 16/21 mpg (city/hwy) L x W x H 210.0 x 79.9 x 76.3 in WHEELBASE 122.5 in WEIGHT 5,855 lb 0-60 MPH 6.0 sec (est) TOP SPEED N/A

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jonathanbelloblog · 6 years ago

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Quick Take: 2018 Lincoln Navigator 4×4 Reserve

2018 Lincoln Navigator 4×4 Reserve Specifications

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jesusvasser · 7 years ago

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Massive Gallery from the 2017 AMC Kenosha Homecoming

Nearly a week of events made up the 2017 AMC Kenosha Homecoming, which was held this past July. There were cruise nights every night Tuesday, July 25 through Sunday, July 30—with an even bigger show happening Friday through Sunday.

A beautiful park in Kenosha, Wisconsin, situated right next to Lake Michigan, served as the base for all the show’s events. There was the Swap Meet going on all week, as well as the car show. The Swap and Show on Friday lead into a huge cruise to the parking area across from the Kenosha Historical Center.

On Saturday, the place was filled from end to end with every kind of AMC product you could imagine, from a 1969 Playboy Edition AMX to the SC/Rambler. It was the largest gathering of AMC products I had ever seen.

On Sunday, Great Lakes Dragaway in Union Grove, Wisconsin hosted their annual Mopar/AMC Weekend events. Scroll through our huge photo gallery and find your favorite car.

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#IFTTT #Performance Junk WP Feed 4

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stratejikseocom-blog · 8 years ago

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Manuel Spam Cezasını Gidermek için Yapılması Gerekenler

Manuel Spam Cezası Nedir?

Manuel spam cezası kopya içerik, anti SEO çalışmaları, düzensiz link alımı, backlink satın alınması, yanlış backlink konumlandırılması ya da başka bir nedenden dolayı Google’ı kandırmaya yönelik hamleler sonucu Google’ın web sitelere uygulamış olduğu bir yaptırımdır. Manuel spam, filtre ya da ban olarak adlandırılabilecek bu durumun temelinde Google anti SEO’yu ve spam içeriği engellemeyi hedeflemektedir. Manuel spam cezası Google tarafından elle uygulanan ve bir sitenin alabileceği en ağır cezalandırma yöntemidir. Çünkü bu ceza web sitenin almış olduğu indekslerin Google üzerinden sıralama kaybetmesi anlamına gelmektedir. Bu cezanın alınması için sitede yer alan içeriklerin spam olarak belirli bir yüzdeye ulaşmış olması ve yanlış SEO çalışmalarının yapılmış olması gerekmektedir. Manuel spam cezası almış olan bir sitenin, yeni bir siteye aynı tasarım ve aynı içerikler ile taşınması durumunda ise aynı cezayı tekrardan alması mümkündür. Bu yüzden söz konusu durumun tekrarlanmaması gerekmektedir.

Tam Spam Nedir?

Google tam spam cezası alınması demek web sitesinin Google indekslerinden silinmesi anlamına gelmektedir. Tam spam cezasına maruz kalmak, Google’ın web yöneticisi yönergelerine uygun olmayan teknikler kullanılan bazı sayfalara sahip olduğunuz anlamına gelmektedir. Yani sitede otomatik olarak oluşturulan anlamsız kelimeler, sitede gizleme, başka sitelerden kopya içerik toplanması gibi spam tekniklerin uygulanması ya da Google kalite yönergelerinin farklı şekilde sürekli olarak ciddi düzeyde ihlal edilmesinin anlaşılmasıdır. Tam spam cezası alınması durumunda arama motoru üzerinden indexlerin silinmesi sorunuyla karşılanmaktadır.

Manuel Spam Cezası Alma Sebepleri Nelerdir?

Yapmış olduğunuz yanlış ve hatalı çalışmalardan dolayı ya da sitenizin saldırıya uğraması sonucu Google tarafından manuel spam cezası ya da tam spam cezası almanız mümkündür. Eğer ki Google’dan böyle bir ceza alırsanız Google webmaster tarafında panelinizde bu durumla ilgili bir mesaj görürsünüz. Peki, manuel spam cezası alma sebepleri nelerdir? Şimdi kısaca bunlara bir göz atalım.

Yanlış ve Bilinçsiz Backlink Kullanımı

Bilinçsiz backlink kullanımını temel anlamda yanlış backlink kazanımı olarak tanımlayabiliriz. Yani linklerle dolmuş, taşmış tabir yerindeyse link çöplüğüne dönmüş olan web sitelerden backlink almanız size fayda sağlamayacak, aksine zarar verecektir. Çünkü bu tip durumlar sitenizin spam rekorunu yükseltici etkiye sahip olmaktadır. Ayrıca site içeriklerinizden ve sektörünüzden alakasız olan yerlerden, kalitesiz web sitelerden, adult sitelerden ya da bu kapsamdaki kötü sitelerden backlink almanızda size zarar vermektedir. Bu bilinçsiz backlink kullanımını kimi zaman site sahipleri yapabilirken bazen de siteniz saldırıya uğradığına sizin bilginiz olmadan bu web sitelerden backlink alabilirsiniz. Bundan dolayı düzenli olarak backlink analizi yaparak, kalitesiz ve zararlı sitelerden gelen linkleri tespit edip, bunları reddederek Google’a bildirmeniz gerekmektedir.

Doğal Olmayan Link Kullanımı

Doğal olmayan link kullanımı Google nezdinde ikiye ayrılmaktadır. Bunlar; sitenize sizin tarafınızdan verilen doğal olmayan, yanıltıcı linkler ve sitenize dışarıdan verilen doğal olmayan, yapay, yanıltıcı linklerdir. Doğal olmayan linklerin tespit edilerek sitelere ceza verilmesinin sebebi ise arama sonuçlarında üst sıralarda yer almak isteyen sitelerin link alışverişi yapması, link satın alması veya link satmasıdır. Google Penguen güncellemesi ile bu kişileri tespit ederek cezalandırmayı tercih etmektedir. Ücretli elde edilen linkler, karşılıklı link alışverişi sonucunda alınan linkler, spam konuk yazar linkleri, otomatik olarak oluşturulan linkler, spam forum yorum linkleri, sayfa içeriği ile ilgisi olmayan linkler, kalitesi olmayan dizinlerden ya da Google tarafında riskli olan sitelerden alınan linkler Google cezası alınmasına sebeb veren doğal olmayan linklerdir.

Yukarıda bahsedilen durumlardan dolayı yani doğal olmayan linklerden dolayı ceza alınması durumunda ya da ceza almamak adına doğal olmayan linklerin temizlenmesi gerekmektedir. Bunu gerçekleştirmek için ise webmaster araçları yardımıyla sitenizdeki linkleri ve sitenize gelen linklerin tespitini yapmanız gerekmektedir. Siteniz içerisinde yer alan doğal olmayan linkleri kaldırarak bunlardan arınabilirsiniz. Sitenize gelen doğal olmayan linklerden kurtulmak için ise link reddetme işlemeni gerçekleştirmeniz gerekmektedir. Zararlı backlinklerle ilgili “Zararlı Backlinklerden Kurtulmak İçin Neler Yapılmalıdır?” blog yazımızı okuyarak konu hakkında detaylı bilgiler edinebilirsiniz.

Paravan Sitelerin Yanlış Kullanılması

SEO çalışmaları yapılırken ana sitenin, sayfaların ve anahtar kelimelerin güçlendirilmesi ve desteklenmesi adına paravan alt sitelerden faydalanılmaktadır. Ancak bu siteler üzerinde kimi zaman link çıkış oranına dikkat edilmemektedir. Özellikle de Whois ve analytics kayıtları aynı olan web sitelerin spama düşme riskleri daha fazladır. Çünkü çoklu kullanım ile yapılan hata ve yanlışlar Google tarafından asla kabul görmemektedir. Bundan dolayı paravan siteler üzerinden link çıkışı yaparken çok dikkatli olunmalı ve hiçbir zaman tabir yerindeyse abarta abarta link verilmemelidir. Paravan siteler üzerinden link çıkışı yaparken içerik uzunluğuna, doğru anahtar kelime kullanımına, linkin doğru içerik sayfasından çıkmasına ve benzeri faktörlere dikkat edilmelidir.

Kullanıcı Kaynaklı Spam İçerikler

Kullanıcı kaynaklı oluşturulan spam içerik cezası demek web sitenize gelen kullanıcılardan dolayı Google’ın sizi cezalandırması demektir. Yani bu durum sizin değil ama sitenize gelen kullanıcıların spamcı olduğu anlamını taşımaktadır. Kullanıcı kaynaklı spam cezası aldınız anca bu faktörden dolayı alınan spam cezasından kurtulmak sizin sorumluluğunuzda olan bir durumdur. Kullanıcı kaynaklı olarak spam cezası alınabilecek durumlar içerisinde; forum sayfaları, ziyaretçi sayfaları, blog yorum alanları ve sitenizde kullanıcıların sizle etkileşime geçebileceği diğer site alanları yer almaktadır. Kullanıcı kaynaklı spam cezasıyla karşılaşmamak adına anti-spam yazılımlarından yararlanabilirsiniz. Anti-spam yazılımları genel bir tarama yaparak bu tarz olumsuz içerikleri tespit etmektedir. Ancak bu yardımcı programların gözden kaçırabileceği durumların olması da söz konusu olduğundan her ihtimale karşı sizinde manuel olarak kontroller sağlamız doğru olacaktır. böylelikle bulduğunu spam yorumları kaldırarak riskli faktörleri de ortadan kaldırmış olacaksınız.

Manuel olarak kontroller yaparken reklam olduğu aşikar olan, anlam ifade etmeyen, konudan alakasız, ticari amaç güden ve otomatik olarak oluşturulmuş olan gönderileri tespit etmelisiniz. Bunun haricinde kullanıcı profillerini de düzenli takip ederek, spam olabileceğini düşündüğünüz ve tespit ettiğiniz profilleri de silmelisiniz. Kullanıcı kaynaklı spam cezası almamak adına sitenizde Google Captcha kullanabilir, dışarıya verilecek olan tüm linkleri nofollo yapabilirsiniz. Ayrıca kullanıcıların spam şikayeti yapabilmelerini sağlayabilir ve tüm yorumları düzenleyebilme yetkisine sahip olmanız gerekmektedir.

Sitenin Hacklenmesinden Kaynaklı Spam Cezası

Bazen Google web yöneticisi yönergelerine uyulmasına rağmen, Google tarafından manuel spam cezası alınabilmektedir. Bu durumun sebebi ise sitenin hacklenmiş olmasından kaynaklanmaktadır. Saldırıya uğrayarak hacklenen bir site hem site sahibine hem de site kullanıcılarına zarar vermektedir. Bundan dolayı da Google site sahiplerinden bu sorunun giderilmesini istemektedir. Hacklenmiş olan bir siteyi ilgili bu zor süreçten kurtarmak elbette kolay olmayacaktır. Ancak bu kötü süreçten arınmak için atılabilecek bazı temel basit adımlar vardır. Çalışmalarınıza ilk olarak sitenizi erişeme kapatarak, sitenizi karantinaya alarak başlayabilirsiniz. Bunun için dilerseniz sunucunuzu kapatabilir veya 503 yönlendirmesi yapabilirsiniz. Bununla beraber FTP kullanıcı bilgilerini, site yönetici bilgilerini ve içerik yönetim sistemleri başta olmak üzere sitenizdeki tüm parolaları değiştirebilirsiniz.

Parola sıfırlama işlemlerinden sonra ise yapılması gereken çalışma, sitenize yapılan hack saldırısının içeriğini tespit etmektir. Sitenizin maruz kalabileceği temel hack yöntemleri içerisinde spam saldırılar (spam sayfa, link vb. ekleme), bilgisayara zarar vermek üzere yapılan kötü amaçlı yazılımlar ve site kullanıcılarının bilgilerini toplamaya yönelik saldırlar yer almaktadır. Saldırı türünü ve amacını tespit ettikten sonra ise mevcutta oluşmuş olan sitenizdeki açıkları kapatmalısınız. Sitenizde var olan hangi açığın bu saldırıya sebebiyet verdiğini tespit ederek bu problemi ortadan kaldırmalısınız. Açık vermenizi tetikleyecek faktörler içerisinde ise virüslü bilgisayar, kolay şifreler, güncelliğini yitirmiş yazılımlar, yeterli güçte yazılmamış kod yapısı gibi durumlar yer alabilmektedir. Mevcut tüm problem ve sorunların tespit edilmesi ve düzeltilmesi için ise yapabiliyorsanız kendiniz, eğer yapamıyorsanız Stratejik SEO gibi profesyonel firmalardan yardım almalısınız.

Gizleme veya Gizli Yönlendirmelerden Kaynaklı Spam

Google manuel spam cezalarından biride gizleme veya gizli yönlendirmeler ile ceza alınmasıdır. Eğer ki manuel işlem sayfanızda gizleme veya gizli yönlendirme kaynaklı ceza aldığınıza dair mesaj görürseniz web sitenizin kullanıcılara, Google’a gösterdiğinden farklı sayfalar gösterdiği anlaşılmalıdır. Bu cezayı alabileceğiniz bir başka sebep ise kullanıcıları, Google’ın gördüğünden farklı bir sayfaya yönlendirdiğiniz durumudur. Çünkü gizleme ve gizli yönlendirmeler her zaman Google’ın web yöneticisi yönergeleri kurallarını ihlal eden nedenlerdir.

Bahsedilen bu durumdan kaynaklanan bir ceza ile karşılaşılması durumunda ise yapılması gereken ilk işlem gizlemenin tespit edilmesidir. Bunu anlayabilmeniz için ise Google’ın sitenizi nasıl gördüğünü gösteren Google Olarak Getir işlevini kullanabilirsiniz. Google’ın sayfanızı gördüğü durum ile sizin tarayıcınızdan bakıp gördüğünüz hali karşılaştırarak varsa farklılıkları tespit edip, düzeltmelisiniz. Yapmanız gereken bir başka işlem ise yeniden yönlendirmelerin kontrol edilmesidir. Web siteniz içerisinde ziyaretçilerinizin gitmek istemediği bir sayfaya yönlendirme yapan URL’leleri tespit ederek ya bunları düzenleyip doğru sayfalara yeniden yönlendirmelisiniz ya da tamamen silerek ortadan bu sorunu kaldırmalısınız. Ayrıca sitenizde koşullu yönlendirme yapan URL’lerin olup, olmadığını da kontrol etmelisiniz. Yani sadece Google aramalarından gelen kullanıcıları ya da sadece belirli bir IP adresi aralığından gelen kullanıcıları yönlendiren URL’ler var mı yok mu diye kontrol etmeniz gerekmektedir.

Google tarafından gizleme ve gizli yönlendirmelerden kaynaklı spam cezası almamak adına yukarıda bahsedilen faktörlerin hepsine özenle dikkat edilmesi gerekmektedir.

Zayıf İçerik ve Kopya İçerik Kaynaklı Spam Cezası

Google her zaman kullanıcılarına aradıkları ile ilgili en faydalı bilgiyi içeren sayfa ve siteleri sunmayı hedeflemektedir. Bundan dolayı eğer ki siteniz zayıf kaliteli içerik, mükerrer ve kopya içerikler ile doluysa Google tarafından zayıf içerik/spam içerik cezası alabilirsiniz. Peki, zayıf içerik nasıl oluyor?

Başka bir sitede yer alan içeriğin alınıp kendi sitemiz üzerinde, kendi içeriğimizmiş gibi yayınlanmış olmasını tespit eden Google bu içeriği zayıf içerik olarak algılamaktadır. Bir başka zayıf içerik cezası sebebi ise eğer bağlı bir siteye sahipseniz ve ilgili site üzerinde sadece bağlı linkleri konumlandırmak için kullanılıyorsanız Google’dan zayıf içerik cezası almanız muhtemeldir. Yine web sitenizde biribirine çok benzeyen yapıda sayfaların olması, içeriklerin çok benzer olması da Google tarafından zayıf içerik cezası almanıza sebebiyet verebilir. Google her sayfanın özgün içeriklerden oluşmasını istemektedir. Bu gibi problemlerden dolayı Google nezdinde zayıf içerik cezası almak istemiyorsanız her zaman içeriklerinizin kaliteli, özgün olmasına dikkat etmeniz gerekmektedir.

Manuel Spam Cezaları İçin Yeniden Değerlendirme İstekleri

Yeniden değerlendirme isteği; Google’dan manuel spam cezası aldıktan sonra tanımlanmış olan sorunların düzeltilmesi ile yapılan düzenlemeler için Google’a sitenin incelenmesi talebinde bulunulmasıdır.

Google’ yeniden değerlendirme isteği göndermek için ilk olarak search console hesabınızda oturum açmanız gerekmektedir. Sonrasında mevcut verilerinizin eksiksiz ve doğru olduğundan emin olmak adına web sitenizin tüm sürümlerini doğrulama işlemini yapın. Ardından Google’ın web sitenizde herhangi bir işlem yapıp, yapmadığını anlamak için “manuel işlemler” bölümü üzerinden kontrol sağlayın. Manuel işlemler kısmında sitenizle ilgili yer alan sorunların açıklamalarını dikkatle okuyun ve burada açıklandığı gibi düzenlemeleri yapın. Bu düzenlemeleri yaptıktan sonra sitenizde başka bir sorun olup, olmadığından emin olmak için “search console” kısmında yer alan “güvenlik sorunları”nı incele bölümünden kontrol sağlayın. Son adım olarak ise Google’ın sitenizi tekrardan değerlendirmesini istemek adına “İnceleme talebinde bulunun” butonuna tıklayın.

Google’a yeniden değerlendirme isteği gönderimi sırasında olabildiğince şeffaf ve spesifik olmaya özen gösterin. Mevcut sorunların giderilmesi için yapılanları tüm detayları ile aktarın. Yeniden değerlendirme isteği talebinde verilecek bilgileri bazen Google Doc ya da Seets dosyası olarak yazıp, inceleme talebine eklemek sizin adınıza kolaylık oluşturabilir. Bu dosyaları hazırlarken Google’a web sitenizden kaldırmış olduğunuz zararlı linklerin listesini, sitenizden silmiş olduğunuz spam yorumların listesini, eğer ki sitenize saldırı olmuşsa kötü amaçlı yazılıma dair yapılan temizlemelerin detaylarını aktarabilirsiniz. Ayrıca mevcut sorunların tekrar yaşanmaması adına almış olduğunuz önlemlerinde bilgisini Google’a sunmanız faydanıza olacaktır.

Google Manuel Spam Cezası ile ilgili aklınıza takılan soruları sormak ya da SEO çalışmalarınıza yönelik Kurumsal SEO Danışmanlığı hizmetimizden faydalanmak için Stratejik SEO ile iletişime geçebilirsiniz. Kaynak : https://www.stratejikseo.com/manuel-spam-cezasini-gidermek-icin-yapilmasi-gerekenler/

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