#nobody is getting automated 'we got it' ticket emails

[ladysisyphus]

Thank you all so much! All this support is incredibly heartening.

For a bit of timeline:

Friday morning, 6:30 AM: I send a request through Tumblr's internal support system asking for a review of the blog's classification; I get an automatic response saying it's under review

Friday morning, 6:32 AM: I get a "We’ve detected Explicit content on your Tumblr" email. Two new posts have been flagged, both well over a year old and marked "Mature" when I originally posted them. I sigh and delete them without appeal (even though one of them I probably could have appealed successfully).

sometime between then and 10AM Saturday morning: Tumblr terminates the shousetsubangbang account.

Saturday, 2:45 PM: I notice the account has been terminated and click the "Contact support" link it provides, sending an appeal; I get an automated "We got your email. We’re on the case and will respond as quickly as we can." email.

It is now 11:00 on Sunday morning, and I have received no further communication from Tumblr. They never even told me the account was terminated in the first place; I just reloaded the page and had it redirect me to https://www.tumblr.com/terminated.

I have been told by someone who contacted Support on our behalf that they received a response last night saying Support sees our ticket in the queue and we will hear back from them, though it may take a while. If you have also received this response in response to your contacting Support, you have had more relevant contact from Tumblr about this issue than we have.

And, you know, I get it -- we're an icky queer smut zine that sometimes posts naughty words and the occasional drawn picture of a boob or a butt, hardly making us Tumblr's favorite account. But whatever, we're tiny -- if a post we make gets over 50 notes, that's a big deal for us! And yeah, we've got a bunch of posts held in the "flagged" quarantine that I never bothered to delete, because why? If erasing all those (which couldn't be seen anyway) had really been so important to getting the blog unflagged as NSFW, I could have done that. Instead, somebody on the back end of Tumblr just nuked the whole thing from orbit.

What I'm kicking myself over is how, if I hadn't said anything, nobody would ever have done anything. And sure, we would never have appeared in any tags or searches, and nobody could ever have Blazed our posts, but whatever, we couldn't do that anyway! It would have sucked, but we still would have had an account.

Anyway, thanks again, everybody. SSBB is something I've loved and loved to make for nearly two decades now (yikes!), and it always makes me good to hear that it means something to other people too.

the queerest place on the internet 🙃

Hey, everyone please do me a favor! s2b2's tumblr has been flagged as adult for ages, but when the editor sent a polite request to staff for it to be unflagged so it would be searchable, they just... insta-deleted the whole fucking thing. It would be very helpful if everyone could contact support and ask them to reverse this.

[hehehe426]

THANKS FOR RESTORE ACCOUNT TUMBLR

[suchastart]

If it isn't too personal, what happend with your husband? (feel free to ignore this if you aren't comfortable, sorry!)

sigh

real talk, I guess?

very long answer behind the cut

So. I got got married to the guy I loved in college, and we’d been together for a few years, and I was 22, and that was the natural progression of things? Graduate and then marry? I’d graduated with my mostly-so-far, STILL to this day ugh useless degree in Creative Writing and English, and we both had jobs and an apartment and were happy? I think we were happy. I thought we were. We were doing Life together and you know, we were living, but. But I think I was struggling with things even then; drinking a little almost every day, not as much then, and for two years we were okay, and then we moved to GA to be closer to his family–while mine was far-flung, in PA and England and Washington state and then Germany.

I missed them. It was hard. It was so hard. I grew up with the super-close unit that was my mom, dad, and brother for my whole life, because my dad was in the military and we moved around so much and they were all I had, so like, I am my family? I don’t feel myself if I don’t have them, I guess. Long distance from them was terrifying and hard and debilitating. But I was married now! So I had my husband, and his family was my family now so, naturally, of course we would move to be closer to them. 

So I found a new job when we moved to GA, and it was like 30-35 hrs a week and I had a lot of time at home and I am Shy and self-deprecating and I always think I am awful and I was in a new place and felt alone and so I had absolutely no friends where we were living, and absolutely no family around–it was just me, and my husband, and his family. Which was okay–his family are (still, I’m sure) such great people, and we got along great, but. It’s not the same? “What’s mine is yours” and all, sure, but it wasn’t my family, who know me inside and out, who raised me and grew up with me and just. know me, to my blood, to my bones; I didn’t have anything that was MINE. And you need that, I think, as a person???? You need stuff that is yours. Even when you’re “in Love” and married–you still need stuff that’s yours?? And everything seemed to be his? We moved there for him and his job and his family, and we hung out with his sister and his brother and his friends, and drove his new car, and travelled his roads, and visited his family, and just. 

I felt like I was drowning. I drank more. I drank so much. I went into work hungover, and I pretended to be “sick” or cramping and went home early because I was aching in my heart and my head and my whole body, and I was dehydrated and depressed and fucking just kind of dizzy and wanted to puke and sleep forever. I got into bed and cried. I drank so much. I worried about absolutely everything. I didn’t go anywhere. Secretly I resented him for taking me away from my family (which wasn’t fair to him, or to me, or to anybody). I don’t think we communicated any of this well. I cried so much, and told him that I hated myself, and I wanted to go home, or to die.

I just very, very much wanted to die. 

We grew distant? It felt different than when we both lived in NC and away from our families, both of us together. Maybe he knew. He tried to help, I think, how he felt like he could–he was so nice to me, and I never doubted his kindness, and he tried to get me to hang out with his family and friends, and to go do things, tried to pretend I was still his Dream Girl who liked video games and his favorite shows and was really chill, but I think I made it worse by preferring to stay home and cry. I just didn’t have the energy to pretend, and I was sad and angry and exhausted. I wanted to die. I was suffocating, and I missed my family. I never tried to restrict him going anywhere–it was truly so great that he was visiting his sister, or his mom and dad, or going out of state to visit his college friends. I was genuinely happy for him, I was always supportive of him and encouraged him to go, because I wanted him to have fun and I was happy that he was happy, and I never wanted my issues fucking up his good time. Sometimes I would go, too! But sometimes he would ask that I go, and I just–couldn’t. I physically couldn’t make myself. Once, we drove a whole hour and a half, maybe, to his sister’s place, and we were going to play some board game and I had a panic attack and he drove me all the way home an hour and a half there in Atlanta traffic, and then drove back. And I felt like such a terrible burden, and a terrible wife. And he told me, once, that he cried on the way there, that he was so upset when he went to visit and I didn’t go with him, that he wanted a partner and it was supposed to be me–and that was just… I know it was probably hard for him, having a wife who was depressed and anxious and lonely and. Well.

We didn’t really communicate any of this well. He was always kind to me–he was supportive, and made me my first doctor’s appointment when I felt like I couldn’t call, and I started my antidepressants because of that, and I’m still alive. Sometimes that in itself still feels like an achievement. Like: hey! At least I haven’t killed myself yet! Even though it’s come close a few times? Like, listen. Once this year I called the suicide hotline everybody posts about? Because I was just done. And it’s a fuckin’ automated system????? And just. That was so disheartening, like–the last thing I want to do when I truly am just miserable and Ready to Go is like, fucking go through a god damn automated machine system to press 2 if I wanna die? Like?? Jesus. Why am I going to call an automated system when I’m ready to just down my whole bottle of pills to press through fifteen buttons of a machine?

Anyway. So that didn’t work out well but. I don’t know. I just really don’t know. I still have a lot of feelings about everything. I felt like things were (slowly, very, very slowly) getting better after I started taking medications. I had future plans with my previous job (at the next year! the next two years! it was such a novel thing, making career plans for actually building my own place in a company, I would’ve had a Place, I would’ve done something that mattered in a company that I believed in), I was talking to my mom again, I was feeling like I could breathe, just a little, taking antidepressants and medications that might help my anxiety and sleeplessness. I knew things weren’t The Same with my husband, but I thought we could work toward it? We were rarely physically intimate anymore. I was miserable, and he was trying to help. I was trying to live, and to pretend that I was alive. I was raised to think that we shouldn’t Give Up on my promises, that marriage has its ups and downs and that things can go way south sometimes but you can keep going, keep working, not giving up.

We were growing apart. I know it, and I knew it. He came home one day in September, and I was washing the dishes and asking him what he wanted to do that day, or that weekend, and he told me that he just couldn’t do it anymore. He didn’t love me, and he hadn’t loved me for the past two years. He left that night, and took our dog, and left me alone in a state by myself with my mom, my dad, and my brother, my whole heart family, in Europe. I had literally nobody. He was my person, and he left.

So that’s what happened.

I called my dad, and he booked a very fuckin’ expensive immediate ticket from England to come help me pack up my stuff. I was sick for days until he got there. I was vomiting, and couldn’t sleep, and lost so much hair. I couldn’t eat. I called my husband and told him that I was sick and didn’t know what to do (because who else was I supposed to call?? any semblance of family that would help me being literally hours away from me at that point), and he told me that he was at his sister’s house an hour and a half away and that I should just go to urgent care?? So I just. Waited. I waited for my dad, my best friend, to get there. I hired a lawyer. My husband wanted to just do everything Online and get rid of me easy–but my parents helped me hire a lawyer and my father and I went to meet one while we packed all my stuff in a U-Haul. We drove all my stuff to PA, and they renovated the whole attic to give me a little suite up here. I haven’t talked to my ex but maybe once since then. I’m still friends with his family on Facebook, which most days still feels a little weird. We don’t talk at all, or comment on each other’s posts, and it kind of feels like a stalemate? It’s very awkward. I still love them? And miss them?? But it feels a little displaced, like–I’m still super angry at him, but his family has been nothing but kind and welcoming to me, so–?

I don’t know. I don’t know? I’m angry, and sad, and accepting, and thankful, and tired. I want this to be over. My parents and I have spent so much money in attorneys fees. I am tired. I am terrified of being alone. I am terrified that I am broken, and unlovable, and unfixable. I don’t want to see his last name on mine anymore. I am mad that he gave up on me, and silently accepting that he did, because of course he did, why wouldn’t he give up on me? I am bitter. I don’t want to believe in love, mostly because I don’t believe I will ever have it again. My new friends at work are getting married. I keep telling them that it’s not too late to turn back–poking fun while torn between being happy at their happiness and bitter about it, too. I’m jealous, and angry, and scared.

People grow apart. Maybe we weren’t meant to last forever. Maybe I still have a person out there. Right now I feel hopeless. I had an email from my lawyer this morning about sending a final decree to the judge. We’re approaching the last stages of this divorce. 

Maybe this is a learning stage? Maybe I’m supposed to learn things about myself. Maybe this is meant to be. Maybe everything happens for a reason. 

But I’m still terrified. I don’t want to be alone. I am terrified of being alone. I want somebody to love–I want to make a family with somebody, to join theirs to mine, to share myself with someone, to make a family. I don’t want to feel so torn, or regretful, or resentful, or angry. I want to have someone.

I want to feel love. And I am so, so scared that I won’t ever get another chance.

So that’s the story. And I just–I want you to be careful? Whoever is reading this. Please be careful with your heart. And despite how bitter and angry I am, and how much I hate saying it–I want you to believe in love. 

So maybe do both?

And if you need someone to talk to, please remember that I’m here, and I believe that you are so great and beautiful and worthy of whatever your heart desires ♥

[efosa123]

WPDigiPro 2.0 Review With BIG Custom Bonuses do you want to know about a hundred and seven billion dollar industry that nobody is talking about and getting involved easily starting today stay tuned guys as this is your total solution if you want to sell any kind of digital product a ebook WordPress theme plugins membership sites software audios and more hi guys it's mark Gossage here of best bonus king.com wordpress digi pro has been developed by an award-winning team who have specialized in WordPress development for years focusing on solutions for online marketers and their multiple award-winning software has first been created to maximize profits in their own business then and only then they release the very best to the marketplace today they're releasing their best product yet and this WordPress software is going to give you the raw pair to be able to tap into this multi-billion dollar marketing industry with a software that does the selling for you it's got the power to drive multiple revenue streams from your single dashboard and you can make big money selling your very own digital products or even others people's digital products no experience needed WordPress digi Pro - 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[simplemlmsponsoring]

New Post has been published on https://simplemlmsponsoring.com/attraction-marketing-formula/social-media-marketing/social-media-automation-is-bad-and-other-marketing-lies/

Social Media Automation Is Bad, and Other Marketing Lies

When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires.

via GIPHY

Remember AT&T’s super-spammy debacle called the “Ticket Chasers” program? It was a chance for people to win free NCAA tickets. They outsourced the campaign to a contractor, who then outsourced the Tweets to a robot, who then spammed the crap out of thousands of Twitter users.

The problem was that many of the recipients didn’t even follow @ATT or have any interest in NCAA.

Or, more recently, take @McDonaldsCorp’s unfortunate tweet.

There’s not a lot of substance there, but @Wendys sure loved it.

Even the best of us make mistakes, and public ones at that. But some point to these instances as proof-positive that social media automation is bad marketing—that it undermines the purpose of social media altogether: community engagement and meaningful conversations.

After all, you’d never automate messages to your friends and family, would you? Then how can you (gasp) automate messages to your beloved audience?

The truth is, these accusations miss the point entirely. Social media automation done well is both brilliant and has a positive return. The difference is using what I call “smart-o-mation” rather than “spam-o-mation.”

I don’t like spam. Nobody likes spam. But social automation doesn’t have to be spam.

‘It’s Only Time’

Once upon a time, my company, CoSchedule, ran a test around the perfect recipe for social promotion. We wanted to know how many times we should promote a single piece of content. Which networks work best?

We dug into our own data packed with millions of messages from tens of thousands of users. We also crunched the numbers from over twenty industry-recognized studies on the best times to schedule social media messages on every network.

I’m talking time of day, day of the week, every detail down to the hour. Then, we published our findings.

Recently, I met a marketer who was absolutely raving about this article. That was pretty fun to hear. In fact, he found so much value in it, he had it bookmarked and followed it religiously every time he scheduled a social media messages for his brand’s many accounts.

“For every message?” I asked him.

“That’s right, every message.”

“Doesn’t that take you a ton of time?” I asked.

“Nah, it’s not that bad. Just a few hours per week.”

He was an awesome guy, and we talked for a while longer. Eventually, though, I gave him some good news that I could get him the same results—perfectly scheduled messages—in one percent of the time with some of our automation features.

Surprisingly, he pushed back. It took some time for me to convince him that he should give up the intensive manual labor of scheduling things by hand. He kept saying, “It’s only time—it doesn’t cost me anything!” However, that’s where he, and many other marketers I’ve met, are wrong.

Dollarize Your Time

A few quick questions helped me calculate that his time was worth about $100 per hour. In his mind, he was saving money by not dropping $60 per month on an automation tool. By the end of our conversation, it was pretty apparent that while he was “saving” $60, he was actually spending $1,200 in time to accomplish the same function.

He was stuck in the “it’s only time” trap. He was grossly undervaluing his time. And we constantly see this in marketing teams.

Too many marketers think their time is free. But they don’t realize that it’s actually more valuable than their money.

The purpose of promotion is to get the right people to the right place at the right time—all with the goal of driving profitable customer action. The mechanics of promotion are about ruthlessly outsourcing tasks that can be performed just as well, if not better, by automated processes. When you don’t, you’re stuck in an unscalable pattern.

My marketing friend, like each of us, has 168 hours per week. Let’s generously say he only works 40 hours per week. (He probably works much more, like a lot of you reading this!) That means the three “free” hours he spends each week on perfectly timing his social messages equals 7.5 percent of his time.

Now, I’ll ask you the same question I asked him: “How would it feel to put in fewer hours and get better results?”

It’s possible because that same time previously sunk into menial tasks is now available for high-return pursuits—the stuff you absolutely cannot delegate to another person or tool.

It’s time to embrace smart-o-mation to get bigger results in less time.

Smart-o-mation versus Spam-o-mation

Smart-o-mation is a way to 10x your social media results while saving time and money. In fact, I believe in its power so much, it’s actually a part of my content marketing formula.

However, when people hear me talk about automation, some think I’m advocating for “Ticket Chasers”-style spamming, where you simply spew the same tweets, posts, and pics ad nauseam. This is spam-o-mation, a virtual recipe for alienating your audience in a public way. It’s also the form of automation people actually have a problem with.

Rethink Your Publishing Schedule

Harnessing the power of smart-o-mation is dead simple. It’s all about rethinking your publishing schedule.

Spoiler alert: It’s time to get aggressive.

In my experience, under-sharing on social media is a marketing epidemic. It looks like this: You publish a fresh blog post, then share a link on Facebook, Twitter, or maybe LinkedIn. Hopefully, it picks up some traction and nabs some likes, comments, and shares.

But within a few hours, your post evaporates from people’s feeds. In fact, some studies indicate a tweet’s shelf life is five minutes or less before it evaporates for good.

Now, couple that shelf life with the staggering amount of noise on social. Every single second, there are:

814 images published on Instagram 2,644,941 emails sent 7,844 messages tweeted

This is further compounded by the dismal reality of that post’s reach. According to a report by Social@Ogilvy, brands may experience as little as two percent organic reach.

If you’ve got 10,000 followers, a cool 200 of them will see the post as they breeze through their feeds over the course of two hours.

From our own data, we know that 77 percent of our users share their content on social media less than three times. 37 percent share content on social media just once after it’s published.

Here’s the deal. If you’re sharing a piece of content just once, you’re absolutely wasting your content. You’re leaving tons of engagement and traffic on the table—and this means revenue!

We know this for a fact because when we ramped up our posting schedule, our blog posts got 31.5 times more click-throughs—that’s a 3,150 percent increase in one week. And all because of our frequency.

We more than quadrupled our traffic with essentially no more effort.

Our first tweet attracted only two link clicks. A measly two people visited our content.

If we’d stopped there, this channel would have been a nothing burger. Fortunately, we kept talking about it. We tweeted about this piece of content eight more times, attracting 63 additional click-throughs.

You can take a deeper dive into exactly how we did it with a webinar Jay Baer and Nathan Ellering tag teamed.

How To Quadruple Traffic With A Social Media Calendar

One of my favorite quotes from Jay here was, “The goal isn’t to be good at social media. The goal is to be good at business because of social media.”

That’s exactly what a more robust posting schedule helps you do.

If you’re sharing a piece of content just once, you’re absolutely wasting your content.Click To Tweet Smart-O-Mate Your New Posting Schedule

Over time and with constant testing, we settled on a social media promotion schedule that’s about 40 days long for blog posts alone. But, since we publish so much content, manually keeping up with so much social media posting legwork would cost an incredible amount in dollarized time. It would also be a huge opportunity cost.

While our marketing team would be doing excellent social media work by posting at the best times on the optimal days, their time to actually create more content and engage with our followers on social media would be seriously undercut.

That’s why we define our cross-platform promotion schedule and then automate every message with just a few clicks.

We still custom design graphics. We still write valuable copy for every social message. We’re doing far more than shooting out a title and link for 40 days.

But the point to embrace is that intelligent automation will save you time, and therefore increase your ability to drive business value with social media.

Get yourself unstuck from the “It’s only time” trap, get aggressive with your promotion schedule, and capitalize on social automation tools to do the time-consuming tasks for you.

In fact, Convince & Convert saves north of 10 hours each month via the same process. But remember, be smart, not spammy. Add value to your audience at every turn. This will allow automation to supercharge your results rather than sour them.

The post Social Media Automation Is Bad, and Other Marketing Lies appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Read more: convinceandconvert.com

[keepingupwithkyla]

10/4/19 out of Iceland?

Since we didn’t need to leave to the airport till 1:45 PM, we decided to take a cab downtown Reykjavík. Art, Cathy and I wanted to go into the Harpa concert hall to look around, go over to the settlement exhibition and then perhaps find some fish and chips and a beer. Leslie and Bob tagged along.

We had the cab drop us at the concert hall. The guided tours of the building weren’t until afternoon, so we just looked around on our own. There were nine buses of school children visiting the facility at the same time. It was a little bit crazy.

Then we left there and headed over to the settlement exhibition. It is where they have unearthed the original settlement of Reykjavík from 871 + or -2. Pretty interesting.

By the time we got done with all that it was getting pretty windy outside and we got notification from Icelandic air that the wind may affect our flights. They said it might actually go early.

It was only 11:30 AM, and nobody was hungry. We decided to walk up the main drag and we went in search of coffee. We stopped for coffee and a doughnut. Then we found out our flight had been officially moved up to 4:30 PM so we wanted to get back to the hotel to see about getting to the airport early.

There were going to be nine of us on the bus from the hotel to the airport. And we all were there early so we were able to leave the hotel by 1:25 PM. We were at the airport before two. I went directly to the tax refund center and did not have to wait in line. That was very simple.

I came back to check my bags and the automated kiosk wouldn’t work, so I had to stand in line. By this time I had totally lost track of Art, Kathy, Lesley and Bob.

I decided to just head to security and figured I could just meet them at the gate. Cathy actually texted me about that time and said she’d meet me at the gate they were at the tax refund center and had to wait in line.

So I waited in the security line with Leslie and Bob. Got through security no problem. I then noted Art and Cathy so we waited.

Art went to the duty-free shop to buy some aquavit. One bottle per person, so he got three. We were going to find a place to grab some food and a beer when they made an announcement saying all Icelandic air flights were canceled. All of them.

First thing I did was get on the phone to find a hotel room close to the airport. Art went back to the duty-free shop to return the alcohol. He can rebuy them tomorrow.

We had to go down to baggage claim to reclaim our bags and then we had to go over to the Icelandic air ticket counter to get a hotel voucher and to rebook. In the meantime, one of Bob‘s bags was lost. We ended up leaving the airport and they never did find it.

Ultimately, we didn’t need to stand in line because we had already booked a hotel and we had our bags. The airline is going to rebook and send us the information via text or email.

So we grabbed a cab and headed to our hotel. The winds are 80 miles an hour. It’s ridiculous. Just getting into the cab was difficult. Getting out of the cab was difficult walking to our rooms was difficult. Then we left our rooms and walked a couple buildings over to find a restaurant, which was packed with tons of stranded passengers. The restaurant actually gave us our food for free. We had a soda and salad and pizza bar.

Back to our rooms to chill, hang out, read a book, shower and wait and see what tomorrow brings.

[cameronwjones]

Event Heroes: How MozCon Creates an Active and Engaged Community

Each month we interview an events professional who is breaking the mold. This month we spoke with Danielle Launders—Community Events Manager at Moz—about building an engaged event community, setting event goals, event hacks, Spain and more.

Every year, over 1,000 marketers, SEOs, agencies, consultants and executives converge on Seattle for MozCon. This three-day event is the experiential flagship of Moz—one of the world's leading providers of search engine optimization (SEO) software. 

Danielle Launders has spent over six years working on events at Moz—managing everything from sponsorships to collateral to content and all of the logistics in-between. Underlying Danielle's unique approach to events is a passion for bringing people together.

Topic discussed in this Event Heroes interview include:

Setting event goals 

Delighting attendees 

Incorporating a local environment into an event experience

Leveraging online and offline touch points to build an event community

Integrating event technology to measure ROI

Note: This interview has been edited and shortened for clarity. 

Brandon: You’ve been at Moz for almost six years on the dot. During that time you’ve managed everything from smaller, intimate events to Moz’s huge annual customer conference. But before any of this, you worked as an environmental analyst. What led from your career in environmental science to where you are today?

Danielle: Honestly, I would say a lot of luck and chance.

I enjoyed my time in the environmental field, but after three years of driving 60 hours a week for fieldwork, I was ready for a change.

I had a discussion with someone and they told me about this exciting company named Moz who were hiring for their marketing team. This same person thought I’d be a good fit, and they knew the CMO so they made an introduction. I ended up going through the interview process and was hired.

I fell in love with the team, the product, and the community. It was just really exciting and I’m so fortunate it happened. I can't say I planned it. Sometimes life just works that way.

Brandon: Was the initial position for event marketing?

Danielle: No, actually, the initial position was for marketing administration supporting the whole marketing team. This gave me a lot of exposure to different marketing specialties and I found that events was an area I was most interested in. At the time, the event marketer was looking for extra support with sponsorships and MozCon, so I got to dive right in.

I've been helping with events and sponsorships at Moz since 2013. This year will be my seventh MozCon. Which is kind of crazy!

Brandon: Moz has a very active community of over 600,000 marketers and SEO specialists who actively contribute to the Moz blog, chat on social and, of course, attend Moz events. Could you tell us a little bit about how you tap into this community?

Danielle: Community is such a strong backbone for both Moz, and MozCon. We really try to give our community members opportunities to connect with one another.

For instance, the MozCon Facebook community has become an extremely active year-round group and our members are so supportive of one another. The group ranges from first-time attendees to MozCon veterans, with more joining every year.

It’s a great way to get acclimated before the conference each year. We often see first-time attendees reaching out for words of advice to get the best from their MozCon experience and veteran attendees jumping in to recommend their favorite not-to-miss speakers, sessions, and activities. It’s been amazing to see how community members are able to build buzz and excitement while being there for each other.

Another strong facet of the MozCon community is our community speaker program.

I feel like we're giving back and yet at the same time our community is giving us so much more.

It's an opportunity for anyone in our community to pitch to speak for 15 minutes on the MozCon stage. Each year, we get over 80 really great pitches and we select the top six to join us for the community speaker spots.

There have been a handful of community speakers over the years that we’ve invited back to be a headline speaker at MozCon or that we’ve recommended for other conferences. It’s rewarding to see our community members build their speaking careers on our stage.

Brandon: Someone once said that you are “an excellent event marketer with an eye toward customer service and realizing that details push events from good to great.” Now, we know that MozCon has great content, tasty snacks, and ample networking opportunities—but how else do you strive to provide attendees with a stellar experience? Any new approaches you’re planning on for 2019 and beyond?

Danielle: That's so nice! Yes, a core pillar of MozCon is that we want to give our attendees the best conference experience possible. We actually internally call MozCon a great big hug to the community.

For a lot of people, they only get to go to one conference, maybe two, a year. We’re honored that they choose MozCon so we want to make sure it’s an amazing experience!

MozCon 2017

From a planning perspective, we are very intentional with everything that we do. We spend a lot of time considering the content, the layout, the environmental design, the food and snacks, how our guests will interact with everything, and many other elements. We come at it from the perspective of what would I want from a conference if I were attending?

The next step is thinking about how we can enhance that experience year-over-year.

We know our attendees will be joining us from nine to five for three days straight—and some of them have never been to Seattle before. So we provide them with amenities such as ethernet cables and power strips in the sessions to make sure that they can take notes and keep in touch with their teams back home but we also look to create opportunities for them to explore our city with other attendees during our evening programming or for morning runs and other informal activities.

Knowing that some of our attendees may not have the chance to really explore Seattle, we try to bring a little piece of Seattle to the conference.

One way we do this is by featuring a special snack each day from one of our favorite Seattle food vendors. Seattle is known to be a foodie town, and this gives attendees a small taste.

Seattle is also known for its coffee, so we love to treat our attendees with really good coffee. Nobody typically talks about coffee at a conference because likely it's just drip coffee, but last year we actually had a bicycle that was in the lobby and it had nitro coffee cold brew on tap as well as a trailer serving frappuccinos.

We’re also big proponents of making sure the swag that we give attendees is something they actually want to take home.

Take for instance last year when we had a superhero theme. We created a little figurine of Roger, Moz’s mascot, wearing a cape. Today, we’re still getting pictures on Twitter and the MozCon Facebook group of Roger hanging out on different desks.

Roger picked his favorite coffee this morning at ⁦@_anchorhead⁩ #MozCon pic.twitter.com/VBqN7EAeWH

— Sam Insalaco (@SamInsalaco) July 11, 2018

Brandon: Another thing that’s very cool about MozCon is that your goal isn’t to make a profit from ticket sales. (BTW: We love the graphic you’ve created to represent this for promoting past Moz events). So what are the primary ways that you measure ROI and prove it to key stakeholders? How do you use technology and integrations to help you here?

Danielle: Of course to make MozCon sustainable, we need to break even so ticket sales is a very important metric for us. Our marketing automation software helps with email communications, but it also helps us track whether attendees are current customers or potential prospects.

We also look at where attendees are coming from, the roles they are in, and if they’ve attended MozCon in the past as they are valuable indicators for ensuring our audience and content are aligned. Our tech stack helps us track some of the supporting metrics for these goals.

Given that the attendee experience is a huge part of MozCon, tracking post-event survey information like NPS is also important.

There are many ways to measure success on financial terms (for instance tracking customer conversions, up-sells or cross-sells further down the line), however, we really do see a lot of value from MozCon in brand awareness, and building a community of brand champions. This can be a little harder to track, but we believe it’s equally as important.

Brandon: According to our Event Marketing 2019: Benchmarks and Trends report, most marketers believe that email marketing is the most effective channel for promoting your event. Which promotional channels have worked best for you?

Danielle: We definitely rely on email marketing. We have an event email list specifically dedicated to updating subscribers about MozCon. Email is especially useful because the audience is self-electing. They want to learn more.

Our biggest campaign every year is the announcement of our final agenda, which contains our confirmed headline speakers and community speakers. Sometimes people aren't able to get budget approval for making a purchase until the full agenda is available, and email is a great way to spread the word.

Another big thing for us is blog posts. Since we have a lot of readers that follow our blog it is a valuable channel. We also use social, but I would say email and blog posts are our top two converters.

Brandon: How do you work with other teams in your company to drive event success?

Danielle: Our event team is part of the Moz marketing team but to pull off MozCon, it takes cross-team, and cross-department collaboration.

Event marketing at Moz operates across the company— working with nearly every team from our dev team who builds the web page that drives registrations, our design team who brings our online and on-site experience to life, to our sales and customer service teams. It’s truly a team effort.

We coordinate across the marketing team for support from our email, newsletter, blog, social media, and paid marketing channels.

Then, when it comes to the actual event, our on-site volunteers are all Moz staff.

For example, we have engineers working alongside our customer service team and our administration team. It’s great because they actually get to meet the people they're building the products for or marketing the products to or processing payments for while also having a deep team bonding experience.

The MozCon Staff

Our Moz staff are the ones working registration. They're the ones hosting our Birds-of-a-feather tables at lunch, networking with attendees or showcasing our products in the Moz hub. It's all hands on deck in a really exciting way.

Brandon: Could you tell us more about these Birds-of-a-feather tables?

Danielle: During lunchtime, across all three days of the conference, we have speakers, partners or Moz staff host discussions on different topics. These topics have a wide range, for example they may be email-focused or SEO-focused, or even vertical focused like agencies that work with commerce and retail. Two years ago we had one for new parents adjusting to returning to work.

Brandon: Going into 2019, what trends and new strategies are you excited about incorporating into your event strategy?

Danielle: I'm excited to see how our new white label app will provide a place for information and connection. This includes having a space for our attendees and our partners to connect, networking features for attendees, and having a searchable digital agenda.

Brandon: What's one piece of advice you'd give to someone who is just starting to run a conference like MozCon?

Danielle: Have a clear understanding of the why and make sure that all of your stakeholders are aligned on the goal. That's going to drive all your decisions down the road. From here, you’ll get a better understanding of your ideal audience, content, speakers and experiences.

Brandon: Now for the tough questions. We understand that when you’re not building a huge community around events, you like to travel the globe. Any favorite destinations?

Danielle: I’m so fortunate to have the opportunity to travel and I haven't been to a place I don't love yet. But I’ll always have a soft spot for Spain. I actually studied abroad there and I've been back three times.

Brandon: What is one of your favorite things about living in Seattle?

Danielle: Honestly, I would say the food. I'm so lucky to experience the amazing food scene here. I also love the access to the outdoors. In two hours, I could go to the beach, I could be on the ski slopes, or I could be on a hiking trail. It's amazing.

Brandon: How do you stay inspired and keep your creative instincts fresh?

Danielle: Actually, I like to create a lot. I'll make anything from jewelry to my own body care to furniture. I also consider cooking to be creating. I think it's really important—even if it doesn't look beautiful or taste good—to always be creating something.

That's all for this spotlight, but you may be interested in checking out these other Event Heroes:

Mike Butcher (TechCrunch/The Europas)

Britta Schellenberg (Brightcove)

Cathy McPhillips (Content Marketing World)

Vasil Azarov (Growth Marketing Conference)

Dayna Rothman (SaaStr)

from Cameron Jones Updates https://blog.bizzabo.com/event-heroes-danielle-launders

[rodneyevesuarywk]

Social Media Automation Is Bad, and Other Marketing Lies

When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires.

via GIPHY

Remember AT&T’s super-spammy debacle called the “Ticket Chasers” program? It was a chance for people to win free NCAA tickets. They outsourced the campaign to a contractor, who then outsourced the Tweets to a robot, who then spammed the crap out of thousands of Twitter users.

The problem was that many of the recipients didn’t even follow @ATT or have any interest in NCAA.

Or, more recently, take @McDonaldsCorp’s unfortunate tweet.

There’s not a lot of substance there, but @Wendys sure loved it.

Even the best of us make mistakes, and public ones at that. But some point to these instances as proof-positive that social media automation is bad marketing—that it undermines the purpose of social media altogether: community engagement and meaningful conversations.

After all, you’d never automate messages to your friends and family, would you? Then how can you (gasp) automate messages to your beloved audience?

The truth is, these accusations miss the point entirely. Social media automation done well is both brilliant and has a positive return. The difference is using what I call “smart-o-mation” rather than “spam-o-mation.”

I don’t like spam. Nobody likes spam. But social automation doesn’t have to be spam.

‘It’s Only Time’

Once upon a time, my company, CoSchedule, ran a test around the perfect recipe for social promotion. We wanted to know how many times we should promote a single piece of content. Which networks work best?

We dug into our own data packed with millions of messages from tens of thousands of users. We also crunched the numbers from over twenty industry-recognized studies on the best times to schedule social media messages on every network.

I’m talking time of day, day of the week, every detail down to the hour. Then, we published our findings.

Recently, I met a marketer who was absolutely raving about this article. That was pretty fun to hear. In fact, he found so much value in it, he had it bookmarked and followed it religiously every time he scheduled a social media messages for his brand’s many accounts.

“For every message?” I asked him.

“That’s right, every message.”

“Doesn’t that take you a ton of time?” I asked.

“Nah, it’s not that bad. Just a few hours per week.”

He was an awesome guy, and we talked for a while longer. Eventually, though, I gave him some good news that I could get him the same results—perfectly scheduled messages—in one percent of the time with some of our automation features.

Surprisingly, he pushed back. It took some time for me to convince him that he should give up the intensive manual labor of scheduling things by hand. He kept saying, “It’s only time—it doesn’t cost me anything!” However, that’s where he, and many other marketers I’ve met, are wrong.

Dollarize Your Time

A few quick questions helped me calculate that his time was worth about $100 per hour. In his mind, he was saving money by not dropping $60 per month on an automation tool. By the end of our conversation, it was pretty apparent that while he was “saving” $60, he was actually spending $1,200 in time to accomplish the same function.

He was stuck in the “it’s only time” trap. He was grossly undervaluing his time. And we constantly see this in marketing teams.

Too many marketers think their time is free. But they don’t realize that it’s actually more valuable than their money.

The purpose of promotion is to get the right people to the right place at the right time—all with the goal of driving profitable customer action. The mechanics of promotion are about ruthlessly outsourcing tasks that can be performed just as well, if not better, by automated processes. When you don’t, you’re stuck in an unscalable pattern.

My marketing friend, like each of us, has 168 hours per week. Let’s generously say he only works 40 hours per week. (He probably works much more, like a lot of you reading this!) That means the three “free” hours he spends each week on perfectly timing his social messages equals 7.5 percent of his time.

Now, I’ll ask you the same question I asked him: “How would it feel to put in fewer hours and get better results?”

It’s possible because that same time previously sunk into menial tasks is now available for high-return pursuits—the stuff you absolutely cannot delegate to another person or tool.

It’s time to embrace smart-o-mation to get bigger results in less time.

Smart-o-mation versus Spam-o-mation

Smart-o-mation is a way to 10x your social media results while saving time and money. In fact, I believe in its power so much, it’s actually a part of my content marketing formula.

However, when people hear me talk about automation, some think I’m advocating for “Ticket Chasers”-style spamming, where you simply spew the same tweets, posts, and pics ad nauseam. This is spam-o-mation, a virtual recipe for alienating your audience in a public way. It’s also the form of automation people actually have a problem with.

Rethink Your Publishing Schedule

Harnessing the power of smart-o-mation is dead simple. It’s all about rethinking your publishing schedule.

Spoiler alert: It’s time to get aggressive.

In my experience, under-sharing on social media is a marketing epidemic. It looks like this: You publish a fresh blog post, then share a link on Facebook, Twitter, or maybe LinkedIn. Hopefully, it picks up some traction and nabs some likes, comments, and shares.

But within a few hours, your post evaporates from people’s feeds. In fact, some studies indicate a tweet’s shelf life is five minutes or less before it evaporates for good.

Now, couple that shelf life with the staggering amount of noise on social. Every single second, there are:

814 images published on Instagram

2,644,941 emails sent

7,844 messages tweeted

This is further compounded by the dismal reality of that post’s reach. According to a report by Social@Ogilvy, brands may experience as little as two percent organic reach.

If you’ve got 10,000 followers, a cool 200 of them will see the post as they breeze through their feeds over the course of two hours.

From our own data, we know that 77 percent of our users share their content on social media less than three times. 37 percent share content on social media just once after it’s published.

Here’s the deal. If you’re sharing a piece of content just once, you’re absolutely wasting your content. You’re leaving tons of engagement and traffic on the table—and this means revenue!

We know this for a fact because when we ramped up our posting schedule, our blog posts got 31.5 times more click-throughs—that’s a 3,150 percent increase in one week. And all because of our frequency.

We more than quadrupled our traffic with essentially no more effort.

Our first tweet attracted only two link clicks. A measly two people visited our content.

If we’d stopped there, this channel would have been a nothing burger. Fortunately, we kept talking about it. We tweeted about this piece of content eight more times, attracting 63 additional click-throughs.

You can take a deeper dive into exactly how we did it with a webinar Jay Baer and Nathan Ellering tag teamed.

How To Quadruple Traffic With A Social Media Calendar

One of my favorite quotes from Jay here was, “The goal isn’t to be good at social media. The goal is to be good at business because of social media.”

That’s exactly what a more robust posting schedule helps you do.

If you’re sharing a piece of content just once, you’re absolutely wasting your content. Click To Tweet Smart-O-Mate Your New Posting Schedule

Over time and with constant testing, we settled on a social media promotion schedule that’s about 40 days long for blog posts alone. But, since we publish so much content, manually keeping up with so much social media posting legwork would cost an incredible amount in dollarized time. It would also be a huge opportunity cost.

While our marketing team would be doing excellent social media work by posting at the best times on the optimal days, their time to actually create more content and engage with our followers on social media would be seriously undercut.

That’s why we define our cross-platform promotion schedule and then automate every message with just a few clicks.

We still custom design graphics. We still write valuable copy for every social message. We’re doing far more than shooting out a title and link for 40 days.

But the point to embrace is that intelligent automation will save you time, and therefore increase your ability to drive business value with social media.

Get yourself unstuck from the “It’s only time” trap, get aggressive with your promotion schedule, and capitalize on social automation tools to do the time-consuming tasks for you.

In fact, Convince & Convert saves north of 10 hours each month via the same process. But remember, be smart, not spammy. Add value to your audience at every turn. This will allow automation to supercharge your results rather than sour them.

http://ift.tt/2BU1fv6

[christinesumpmg]

Social Media Automation Is Bad, and Other Marketing Lies

When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires.

via GIPHY

Remember AT&T’s super-spammy debacle called the “Ticket Chasers” program? It was a chance for people to win free NCAA tickets. They outsourced the campaign to a contractor, who then outsourced the Tweets to a robot, who then spammed the crap out of thousands of Twitter users.

The problem was that many of the recipients didn’t even follow @ATT or have any interest in NCAA.

Or, more recently, take @McDonaldsCorp’s unfortunate tweet.

There’s not a lot of substance there, but @Wendys sure loved it.

Even the best of us make mistakes, and public ones at that. But some point to these instances as proof-positive that social media automation is bad marketing—that it undermines the purpose of social media altogether: community engagement and meaningful conversations.

After all, you’d never automate messages to your friends and family, would you? Then how can you (gasp) automate messages to your beloved audience?

The truth is, these accusations miss the point entirely. Social media automation done well is both brilliant and has a positive return. The difference is using what I call “smart-o-mation” rather than “spam-o-mation.”

I don’t like spam. Nobody likes spam. But social automation doesn’t have to be spam.

‘It’s Only Time’

Once upon a time, my company, CoSchedule, ran a test around the perfect recipe for social promotion. We wanted to know how many times we should promote a single piece of content. Which networks work best?

We dug into our own data packed with millions of messages from tens of thousands of users. We also crunched the numbers from over twenty industry-recognized studies on the best times to schedule social media messages on every network.

I’m talking time of day, day of the week, every detail down to the hour. Then, we published our findings.

Recently, I met a marketer who was absolutely raving about this article. That was pretty fun to hear. In fact, he found so much value in it, he had it bookmarked and followed it religiously every time he scheduled a social media messages for his brand’s many accounts.

“For every message?” I asked him.

“That’s right, every message.”

“Doesn’t that take you a ton of time?” I asked.

“Nah, it’s not that bad. Just a few hours per week.”

He was an awesome guy, and we talked for a while longer. Eventually, though, I gave him some good news that I could get him the same results—perfectly scheduled messages—in one percent of the time with some of our automation features.

Surprisingly, he pushed back. It took some time for me to convince him that he should give up the intensive manual labor of scheduling things by hand. He kept saying, “It’s only time—it doesn’t cost me anything!” However, that’s where he, and many other marketers I’ve met, are wrong.

Dollarize Your Time

A few quick questions helped me calculate that his time was worth about $100 per hour. In his mind, he was saving money by not dropping $60 per month on an automation tool. By the end of our conversation, it was pretty apparent that while he was “saving” $60, he was actually spending $1,200 in time to accomplish the same function.

He was stuck in the “it’s only time” trap. He was grossly undervaluing his time. And we constantly see this in marketing teams.

Too many marketers think their time is free. But they don’t realize that it’s actually more valuable than their money.

The purpose of promotion is to get the right people to the right place at the right time—all with the goal of driving profitable customer action. The mechanics of promotion are about ruthlessly outsourcing tasks that can be performed just as well, if not better, by automated processes. When you don’t, you’re stuck in an unscalable pattern.

My marketing friend, like each of us, has 168 hours per week. Let’s generously say he only works 40 hours per week. (He probably works much more, like a lot of you reading this!) That means the three “free” hours he spends each week on perfectly timing his social messages equals 7.5 percent of his time.

Now, I’ll ask you the same question I asked him: “How would it feel to put in fewer hours and get better results?”

It’s possible because that same time previously sunk into menial tasks is now available for high-return pursuits—the stuff you absolutely cannot delegate to another person or tool.

It’s time to embrace smart-o-mation to get bigger results in less time.

Smart-o-mation versus Spam-o-mation

Smart-o-mation is a way to 10x your social media results while saving time and money. In fact, I believe in its power so much, it’s actually a part of my content marketing formula.

However, when people hear me talk about automation, some think I’m advocating for “Ticket Chasers”-style spamming, where you simply spew the same tweets, posts, and pics ad nauseam. This is spam-o-mation, a virtual recipe for alienating your audience in a public way. It’s also the form of automation people actually have a problem with.

Rethink Your Publishing Schedule

Harnessing the power of smart-o-mation is dead simple. It’s all about rethinking your publishing schedule.

Spoiler alert: It’s time to get aggressive.

In my experience, under-sharing on social media is a marketing epidemic. It looks like this: You publish a fresh blog post, then share a link on Facebook, Twitter, or maybe LinkedIn. Hopefully, it picks up some traction and nabs some likes, comments, and shares.

But within a few hours, your post evaporates from people’s feeds. In fact, some studies indicate a tweet’s shelf life is five minutes or less before it evaporates for good.

Now, couple that shelf life with the staggering amount of noise on social. Every single second, there are:

814 images published on Instagram

2,644,941 emails sent

7,844 messages tweeted

This is further compounded by the dismal reality of that post’s reach. According to a report by Social@Ogilvy, brands may experience as little as two percent organic reach.

If you’ve got 10,000 followers, a cool 200 of them will see the post as they breeze through their feeds over the course of two hours.

From our own data, we know that 77 percent of our users share their content on social media less than three times. 37 percent share content on social media just once after it’s published.

Here’s the deal. If you’re sharing a piece of content just once, you’re absolutely wasting your content. You’re leaving tons of engagement and traffic on the table—and this means revenue!

We know this for a fact because when we ramped up our posting schedule, our blog posts got 31.5 times more click-throughs—that’s a 3,150 percent increase in one week. And all because of our frequency.

We more than quadrupled our traffic with essentially no more effort.

Our first tweet attracted only two link clicks. A measly two people visited our content.

If we’d stopped there, this channel would have been a nothing burger. Fortunately, we kept talking about it. We tweeted about this piece of content eight more times, attracting 63 additional click-throughs.

You can take a deeper dive into exactly how we did it with a webinar Jay Baer and Nathan Ellering tag teamed.

How To Quadruple Traffic With A Social Media Calendar

One of my favorite quotes from Jay here was, “The goal isn’t to be good at social media. The goal is to be good at business because of social media.”

That’s exactly what a more robust posting schedule helps you do.

If you’re sharing a piece of content just once, you’re absolutely wasting your content. Click To Tweet Smart-O-Mate Your New Posting Schedule

Over time and with constant testing, we settled on a social media promotion schedule that’s about 40 days long for blog posts alone. But, since we publish so much content, manually keeping up with so much social media posting legwork would cost an incredible amount in dollarized time. It would also be a huge opportunity cost.

While our marketing team would be doing excellent social media work by posting at the best times on the optimal days, their time to actually create more content and engage with our followers on social media would be seriously undercut.

That’s why we define our cross-platform promotion schedule and then automate every message with just a few clicks.

We still custom design graphics. We still write valuable copy for every social message. We’re doing far more than shooting out a title and link for 40 days.

But the point to embrace is that intelligent automation will save you time, and therefore increase your ability to drive business value with social media.

Get yourself unstuck from the “It’s only time” trap, get aggressive with your promotion schedule, and capitalize on social automation tools to do the time-consuming tasks for you.

In fact, Convince & Convert saves north of 10 hours each month via the same process. But remember, be smart, not spammy. Add value to your audience at every turn. This will allow automation to supercharge your results rather than sour them.

http://ift.tt/2BU1fv6

[dainiaolivahm]

Social Media Automation Is Bad, and Other Marketing Lies

When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires.

via GIPHY

Remember AT&T’s super-spammy debacle called the “Ticket Chasers” program? It was a chance for people to win free NCAA tickets. They outsourced the campaign to a contractor, who then outsourced the Tweets to a robot, who then spammed the crap out of thousands of Twitter users.

The problem was that many of the recipients didn’t even follow @ATT or have any interest in NCAA.

Or, more recently, take @McDonaldsCorp’s unfortunate tweet.

There’s not a lot of substance there, but @Wendys sure loved it.

Even the best of us make mistakes, and public ones at that. But some point to these instances as proof-positive that social media automation is bad marketing—that it undermines the purpose of social media altogether: community engagement and meaningful conversations.

After all, you’d never automate messages to your friends and family, would you? Then how can you (gasp) automate messages to your beloved audience?

The truth is, these accusations miss the point entirely. Social media automation done well is both brilliant and has a positive return. The difference is using what I call “smart-o-mation” rather than “spam-o-mation.”

I don’t like spam. Nobody likes spam. But social automation doesn’t have to be spam.

‘It’s Only Time’

Once upon a time, my company, CoSchedule, ran a test around the perfect recipe for social promotion. We wanted to know how many times we should promote a single piece of content. Which networks work best?

We dug into our own data packed with millions of messages from tens of thousands of users. We also crunched the numbers from over twenty industry-recognized studies on the best times to schedule social media messages on every network.

I’m talking time of day, day of the week, every detail down to the hour. Then, we published our findings.

Recently, I met a marketer who was absolutely raving about this article. That was pretty fun to hear. In fact, he found so much value in it, he had it bookmarked and followed it religiously every time he scheduled a social media messages for his brand’s many accounts.

“For every message?” I asked him.

“That’s right, every message.”

“Doesn’t that take you a ton of time?” I asked.

“Nah, it’s not that bad. Just a few hours per week.”

He was an awesome guy, and we talked for a while longer. Eventually, though, I gave him some good news that I could get him the same results—perfectly scheduled messages—in one percent of the time with some of our automation features.

Surprisingly, he pushed back. It took some time for me to convince him that he should give up the intensive manual labor of scheduling things by hand. He kept saying, “It’s only time—it doesn’t cost me anything!” However, that’s where he, and many other marketers I’ve met, are wrong.

Dollarize Your Time

A few quick questions helped me calculate that his time was worth about $100 per hour. In his mind, he was saving money by not dropping $60 per month on an automation tool. By the end of our conversation, it was pretty apparent that while he was “saving” $60, he was actually spending $1,200 in time to accomplish the same function.

He was stuck in the “it’s only time” trap. He was grossly undervaluing his time. And we constantly see this in marketing teams.

Too many marketers think their time is free. But they don’t realize that it’s actually more valuable than their money.

The purpose of promotion is to get the right people to the right place at the right time—all with the goal of driving profitable customer action. The mechanics of promotion are about ruthlessly outsourcing tasks that can be performed just as well, if not better, by automated processes. When you don’t, you’re stuck in an unscalable pattern.

My marketing friend, like each of us, has 168 hours per week. Let’s generously say he only works 40 hours per week. (He probably works much more, like a lot of you reading this!) That means the three “free” hours he spends each week on perfectly timing his social messages equals 7.5 percent of his time.

Now, I’ll ask you the same question I asked him: “How would it feel to put in fewer hours and get better results?”

It’s possible because that same time previously sunk into menial tasks is now available for high-return pursuits—the stuff you absolutely cannot delegate to another person or tool.

It’s time to embrace smart-o-mation to get bigger results in less time.

Smart-o-mation versus Spam-o-mation

Smart-o-mation is a way to 10x your social media results while saving time and money. In fact, I believe in its power so much, it’s actually a part of my content marketing formula.

However, when people hear me talk about automation, some think I’m advocating for “Ticket Chasers”-style spamming, where you simply spew the same tweets, posts, and pics ad nauseam. This is spam-o-mation, a virtual recipe for alienating your audience in a public way. It’s also the form of automation people actually have a problem with.

Rethink Your Publishing Schedule

Harnessing the power of smart-o-mation is dead simple. It’s all about rethinking your publishing schedule.

Spoiler alert: It’s time to get aggressive.

In my experience, under-sharing on social media is a marketing epidemic. It looks like this: You publish a fresh blog post, then share a link on Facebook, Twitter, or maybe LinkedIn. Hopefully, it picks up some traction and nabs some likes, comments, and shares.

But within a few hours, your post evaporates from people’s feeds. In fact, some studies indicate a tweet’s shelf life is five minutes or less before it evaporates for good.

Now, couple that shelf life with the staggering amount of noise on social. Every single second, there are:

814 images published on Instagram

2,644,941 emails sent

7,844 messages tweeted

This is further compounded by the dismal reality of that post’s reach. According to a report by Social@Ogilvy, brands may experience as little as two percent organic reach.

If you’ve got 10,000 followers, a cool 200 of them will see the post as they breeze through their feeds over the course of two hours.

From our own data, we know that 77 percent of our users share their content on social media less than three times. 37 percent share content on social media just once after it’s published.

Here’s the deal. If you’re sharing a piece of content just once, you’re absolutely wasting your content. You’re leaving tons of engagement and traffic on the table—and this means revenue!

We know this for a fact because when we ramped up our posting schedule, our blog posts got 31.5 times more click-throughs—that’s a 3,150 percent increase in one week. And all because of our frequency.

We more than quadrupled our traffic with essentially no more effort.

Our first tweet attracted only two link clicks. A measly two people visited our content.

If we’d stopped there, this channel would have been a nothing burger. Fortunately, we kept talking about it. We tweeted about this piece of content eight more times, attracting 63 additional click-throughs.

You can take a deeper dive into exactly how we did it with a webinar Jay Baer and Nathan Ellering tag teamed.

How To Quadruple Traffic With A Social Media Calendar

One of my favorite quotes from Jay here was, “The goal isn’t to be good at social media. The goal is to be good at business because of social media.”

That’s exactly what a more robust posting schedule helps you do.

If you’re sharing a piece of content just once, you’re absolutely wasting your content. Click To Tweet Smart-O-Mate Your New Posting Schedule

Over time and with constant testing, we settled on a social media promotion schedule that’s about 40 days long for blog posts alone. But, since we publish so much content, manually keeping up with so much social media posting legwork would cost an incredible amount in dollarized time. It would also be a huge opportunity cost.

While our marketing team would be doing excellent social media work by posting at the best times on the optimal days, their time to actually create more content and engage with our followers on social media would be seriously undercut.

That’s why we define our cross-platform promotion schedule and then automate every message with just a few clicks.

We still custom design graphics. We still write valuable copy for every social message. We’re doing far more than shooting out a title and link for 40 days.

But the point to embrace is that intelligent automation will save you time, and therefore increase your ability to drive business value with social media.

Get yourself unstuck from the “It’s only time” trap, get aggressive with your promotion schedule, and capitalize on social automation tools to do the time-consuming tasks for you.

In fact, Convince & Convert saves north of 10 hours each month via the same process. But remember, be smart, not spammy. Add value to your audience at every turn. This will allow automation to supercharge your results rather than sour them.

http://ift.tt/2BU1fv6

[christinesumpmg1]

Social Media Automation Is Bad, and Other Marketing Lies

When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires.

via GIPHY

Remember AT&T’s super-spammy debacle called the “Ticket Chasers” program? It was a chance for people to win free NCAA tickets. They outsourced the campaign to a contractor, who then outsourced the Tweets to a robot, who then spammed the crap out of thousands of Twitter users.

The problem was that many of the recipients didn’t even follow @ATT or have any interest in NCAA.

Or, more recently, take @McDonaldsCorp’s unfortunate tweet.

There’s not a lot of substance there, but @Wendys sure loved it.

Even the best of us make mistakes, and public ones at that. But some point to these instances as proof-positive that social media automation is bad marketing—that it undermines the purpose of social media altogether: community engagement and meaningful conversations.

After all, you’d never automate messages to your friends and family, would you? Then how can you (gasp) automate messages to your beloved audience?

The truth is, these accusations miss the point entirely. Social media automation done well is both brilliant and has a positive return. The difference is using what I call “smart-o-mation” rather than “spam-o-mation.”

I don’t like spam. Nobody likes spam. But social automation doesn’t have to be spam.

‘It’s Only Time’

Once upon a time, my company, CoSchedule, ran a test around the perfect recipe for social promotion. We wanted to know how many times we should promote a single piece of content. Which networks work best?

We dug into our own data packed with millions of messages from tens of thousands of users. We also crunched the numbers from over twenty industry-recognized studies on the best times to schedule social media messages on every network.

I’m talking time of day, day of the week, every detail down to the hour. Then, we published our findings.

Recently, I met a marketer who was absolutely raving about this article. That was pretty fun to hear. In fact, he found so much value in it, he had it bookmarked and followed it religiously every time he scheduled a social media messages for his brand’s many accounts.

“For every message?” I asked him.

“That’s right, every message.”

“Doesn’t that take you a ton of time?” I asked.

“Nah, it’s not that bad. Just a few hours per week.”

He was an awesome guy, and we talked for a while longer. Eventually, though, I gave him some good news that I could get him the same results—perfectly scheduled messages—in one percent of the time with some of our automation features.

Surprisingly, he pushed back. It took some time for me to convince him that he should give up the intensive manual labor of scheduling things by hand. He kept saying, “It’s only time—it doesn’t cost me anything!” However, that’s where he, and many other marketers I’ve met, are wrong.

Dollarize Your Time

A few quick questions helped me calculate that his time was worth about $100 per hour. In his mind, he was saving money by not dropping $60 per month on an automation tool. By the end of our conversation, it was pretty apparent that while he was “saving” $60, he was actually spending $1,200 in time to accomplish the same function.

He was stuck in the “it’s only time” trap. He was grossly undervaluing his time. And we constantly see this in marketing teams.

Too many marketers think their time is free. But they don’t realize that it’s actually more valuable than their money.

The purpose of promotion is to get the right people to the right place at the right time—all with the goal of driving profitable customer action. The mechanics of promotion are about ruthlessly outsourcing tasks that can be performed just as well, if not better, by automated processes. When you don’t, you’re stuck in an unscalable pattern.

My marketing friend, like each of us, has 168 hours per week. Let’s generously say he only works 40 hours per week. (He probably works much more, like a lot of you reading this!) That means the three “free” hours he spends each week on perfectly timing his social messages equals 7.5 percent of his time.

Now, I’ll ask you the same question I asked him: “How would it feel to put in fewer hours and get better results?”

It’s possible because that same time previously sunk into menial tasks is now available for high-return pursuits—the stuff you absolutely cannot delegate to another person or tool.

It’s time to embrace smart-o-mation to get bigger results in less time.

Smart-o-mation versus Spam-o-mation

Smart-o-mation is a way to 10x your social media results while saving time and money. In fact, I believe in its power so much, it’s actually a part of my content marketing formula.

However, when people hear me talk about automation, some think I’m advocating for “Ticket Chasers”-style spamming, where you simply spew the same tweets, posts, and pics ad nauseam. This is spam-o-mation, a virtual recipe for alienating your audience in a public way. It’s also the form of automation people actually have a problem with.

Rethink Your Publishing Schedule

Harnessing the power of smart-o-mation is dead simple. It’s all about rethinking your publishing schedule.

Spoiler alert: It’s time to get aggressive.

In my experience, under-sharing on social media is a marketing epidemic. It looks like this: You publish a fresh blog post, then share a link on Facebook, Twitter, or maybe LinkedIn. Hopefully, it picks up some traction and nabs some likes, comments, and shares.

But within a few hours, your post evaporates from people’s feeds. In fact, some studies indicate a tweet’s shelf life is five minutes or less before it evaporates for good.

Now, couple that shelf life with the staggering amount of noise on social. Every single second, there are:

814 images published on Instagram

2,644,941 emails sent

7,844 messages tweeted

This is further compounded by the dismal reality of that post’s reach. According to a report by Social@Ogilvy, brands may experience as little as two percent organic reach.

If you’ve got 10,000 followers, a cool 200 of them will see the post as they breeze through their feeds over the course of two hours.

From our own data, we know that 77 percent of our users share their content on social media less than three times. 37 percent share content on social media just once after it’s published.

Here’s the deal. If you’re sharing a piece of content just once, you’re absolutely wasting your content. You’re leaving tons of engagement and traffic on the table—and this means revenue!

We know this for a fact because when we ramped up our posting schedule, our blog posts got 31.5 times more click-throughs—that’s a 3,150 percent increase in one week. And all because of our frequency.

We more than quadrupled our traffic with essentially no more effort.

Our first tweet attracted only two link clicks. A measly two people visited our content.

If we’d stopped there, this channel would have been a nothing burger. Fortunately, we kept talking about it. We tweeted about this piece of content eight more times, attracting 63 additional click-throughs.

You can take a deeper dive into exactly how we did it with a webinar Jay Baer and Nathan Ellering tag teamed.

How To Quadruple Traffic With A Social Media Calendar

One of my favorite quotes from Jay here was, “The goal isn’t to be good at social media. The goal is to be good at business because of social media.”

That’s exactly what a more robust posting schedule helps you do.

If you’re sharing a piece of content just once, you’re absolutely wasting your content. Click To Tweet Smart-O-Mate Your New Posting Schedule

Over time and with constant testing, we settled on a social media promotion schedule that’s about 40 days long for blog posts alone. But, since we publish so much content, manually keeping up with so much social media posting legwork would cost an incredible amount in dollarized time. It would also be a huge opportunity cost.

While our marketing team would be doing excellent social media work by posting at the best times on the optimal days, their time to actually create more content and engage with our followers on social media would be seriously undercut.

That’s why we define our cross-platform promotion schedule and then automate every message with just a few clicks.

We still custom design graphics. We still write valuable copy for every social message. We’re doing far more than shooting out a title and link for 40 days.

But the point to embrace is that intelligent automation will save you time, and therefore increase your ability to drive business value with social media.

Get yourself unstuck from the “It’s only time” trap, get aggressive with your promotion schedule, and capitalize on social automation tools to do the time-consuming tasks for you.

In fact, Convince & Convert saves north of 10 hours each month via the same process. But remember, be smart, not spammy. Add value to your audience at every turn. This will allow automation to supercharge your results rather than sour them.

http://ift.tt/2BU1fv6

[roypstickney]

Marketing Optimization Week is coming! 4 Free Days of Advice From Experts in PPC, Automation, AI, and Strategy

Starting to feel like you’ve been working in overdrive to (maybe) bring in only half the leads you used to? Not to mention your paid budget seems to be climbing way outta hand?

Well, it’s definitely not just you. Marketing’s changing and it’s getting tougher to see strong results.

Two weeks ago Facebook tweaked it’s publisher settings, fewer advertisers can justify current CPCs in AdWords, and—while there’s a lot of talk about artificial intelligence—how the heck can you make use of it today, exactly?

Fortunately you’re not alone, and we’ve got your back.

Learn new tactics at Marketing Optimization Week

Dedicated to helping you optimize your marketing, we’re hosting four days of FREE, tactical advice you can implement now to guarantee success in the future and get more results from your existing channels.

From February 20-23, you and your team can tune in to learn from major players in the marketing space with four daily sessions covering PPC, marketing automation, AI and marketing strategy tracks.

We don’t kid around with online events, and this is sure to be one of our best yet. Find the full agenda here, or read on for some highlights.

Learn how (and why) to kiss gated content goodbye with Drift’s David Gerhardt

February 22, 2018. Time: 3:00pm PST | 6:00pm EST | 5:00pm CST

Breaking expectations can help your marketing thrive, and nobody knows this better than David Gerhardt – Director of Marketing at Drift. Having spent the last 6+ years working in SaaS companies including HubSpot and Constant Contact, he’ll reveal insight into Drift’s 2016 decision to do away with gated content and rely on conversations instead.

In this session, get a behind-the-scenes look at the impact the decision to remove forms has had on this leading SaaS business, and what it could mean for yours.

Improve Your AdWords Quality Score with Hanapin’s Jeff Baum and Diane Anselmo

February 22, 2018. Time: 9:00am PST | 12:00pm EST | 11:00am CST

You already know the importance of your quality score, but making significant improvements to it can be a challenge if you’re not sure where to start.

In this absolutely-don’t-miss session, Hanapin PPC experts Jeff Baum and Diane Anselmo walk you through some changes you can make to your landing pages today to positively impact your quality score.

Get clear on how to prep for AI with Microsoft’s Purna Virji

February 21, 2018. Time: 11:00am PST | 2:00pm EST | 1:00pm CST

At best, you know AI is already all around us, and at worst you think of it as something to fear. Hear from Microsoft’s Senior Manager of Global Engagement on how AI is going to shake up the industry (for the better) and how you can be ready.

Bringing over 15 years in search experience to the table, Purna’s an expert in SEO, everything Bing, and voice search. You’ll walk away with three critical steps you can take today to set yourself up for AI success.

Secure 10X Results Across Channels with Larry Kim of Mobile Monkey

February 23, 2018. Time: 9:00am PST | 12:00pm EST | 11:00am CST

Self-professed unicorn obsessor Larry Kim is ready to show us all the magic of a unicorn campaign (campaigns so effective they perform in the top 1–3%).

In this session, learn the WordStream founder’s unusual tips and processes for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, Taboola and other networks, including how to drive exponentially more traffic to your content and convert more of those clicks into sales.

There’s something for everyone on your team

Above are just four of the sessions you can look forward to – there are four days(!) of carefully curated content to enjoy. Registration gets you access to:

The Google Ventures Sprint process via your host, Unbounce’s own Alexa Hubley

How to have your best year of email ever by Karen Gragg of Emma

How to get more out of your marketing tools via integrations by Sean Kennedy of Zapier

And much, much more.

Bonus: There’ll be a massive giveaway

During MOW we’re giving away the Ultimate Marketing Optimization kit. The package retails at over $4,000 and includes 2 tickets to Unbounce’s Call to Action Conference in August, a free year of Unbounce Premium, tons of swag, a printed copy of the Conversion Benchmark Report and more.

Here’s how you can gain more entries:

Hop on over to the Unbounce Landing Page Analyzer and get a comprehensive analysis of your landing page based on nine specific performance categories.

Scroll down to the bottom of your customized report and share on Twitter. Make sure to include the #marketingoptweek hashtag.

Best of luck, and we’ll see you February 20th to kick things off.

[josephkchoi]

Marketing Optimization Week is coming! 4 Free Days of Advice From Experts in PPC, Automation, AI, and Strategy

Starting to feel like you’ve been working in overdrive to (maybe) bring in only half the leads you used to? Not to mention your paid budget seems to be climbing way outta hand?

Well, it’s definitely not just you. Marketing’s changing and it’s getting tougher to see strong results.

Two weeks ago Facebook tweaked it’s publisher settings, fewer advertisers can justify current CPCs in AdWords, and—while there’s a lot of talk about artificial intelligence—how the heck can you make use of it today, exactly?

Fortunately you’re not alone, and we’ve got your back.

Learn new tactics at Marketing Optimization Week

Dedicated to helping you optimize your marketing, we’re hosting four days of FREE, tactical advice you can implement now to guarantee success in the future and get more results from your existing channels.

From February 20-23, you and your team can tune in to learn from major players in the marketing space with four daily sessions covering PPC, marketing automation, AI and marketing strategy tracks.

We don’t kid around with online events, and this is sure to be one of our best yet. Find the full agenda here, or read on for some highlights.

Learn how (and why) to kiss gated content goodbye with Drift’s David Gerhardt

February 22, 2018. Time: 3:00pm PST | 6:00pm EST | 5:00pm CST

Breaking expectations can help your marketing thrive, and nobody knows this better than David Gerhardt – Director of Marketing at Drift. Having spent the last 6+ years working in SaaS companies including HubSpot and Constant Contact, he’ll reveal insight into Drift’s 2016 decision to do away with gated content and rely on conversations instead.

In this session, get a behind-the-scenes look at the impact the decision to remove forms has had on this leading SaaS business, and what it could mean for yours.

Improve Your AdWords Quality Score with Hanapin’s Jeff Baum and Diane Anselmo

February 22, 2018. Time: 9:00am PST | 12:00pm EST | 11:00am CST

You already know the importance of your quality score, but making significant improvements to it can be a challenge if you’re not sure where to start.

In this absolutely-don’t-miss session, Hanapin PPC experts Jeff Baum and Diane Anselmo walk you through some changes you can make to your landing pages today to positively impact your quality score.

Get clear on how to prep for AI with Microsoft’s Purna Virji

February 21, 2018. Time: 11:00am PST | 2:00pm EST | 1:00pm CST

At best, you know AI is already all around us, and at worst you think of it as something to fear. Hear from Microsoft’s Senior Manager of Global Engagement on how AI is going to shake up the industry (for the better) and how you can be ready.

Bringing over 15 years in search experience to the table, Purna’s an expert in SEO, everything Bing, and voice search. You’ll walk away with three critical steps you can take today to set yourself up for AI success.

Secure 10X Results Across Channels with Larry Kim of Mobile Monkey

February 23, 2018. Time: 9:00am PST | 12:00pm EST | 11:00am CST

Self-professed unicorn obsessor Larry Kim is ready to show us all the magic of a unicorn campaign (campaigns so effective they perform in the top 1–3%).

In this session, learn the WordStream founder’s unusual tips and processes for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, Taboola and other networks, including how to drive exponentially more traffic to your content and convert more of those clicks into sales.

There’s something for everyone on your team

Above are just four of the sessions you can look forward to – there are four days(!) of carefully curated content to enjoy. Registration gets you access to:

The Google Ventures Sprint process via your host, Unbounce’s own Alexa Hubley

How to have your best year of email ever by Karen Gragg of Emma

How to get more out of your marketing tools via integrations by Sean Kennedy of Zapier

And much, much more.

Bonus: There’ll be a massive giveaway

During MOW we’re giving away the Ultimate Marketing Optimization kit. The package retails at over $4,000 and includes 2 tickets to Unbounce’s Call to Action Conference in August, a free year of Unbounce Premium, tons of swag, a printed copy of the Conversion Benchmark Report and more.

Here’s how you can gain more entries:

Hop on over to the Unbounce Landing Page Analyzer and get a comprehensive analysis of your landing page based on nine specific performance categories.

Scroll down to the bottom of your customized report and share on Twitter. Make sure to include the #marketingoptweek hashtag.

Best of luck, and we’ll see you February 20th to kick things off.

Marketing Optimization Week is coming! 4 Free Days of Advice From Experts in PPC, Automation, AI, and Strategy published first on https://nickpontemrktg.wordpress.com/

[kennethmontiveros]

Marketing Optimization Week is coming! 4 Free Days of Advice From Experts in PPC, Automation, AI, and Strategy

Starting to feel like you’ve been working in overdrive to (maybe) bring in only half the leads you used to? Not to mention your paid budget seems to be climbing way outta hand?

Well, it’s definitely not just you. Marketing’s changing and it’s getting tougher to see strong results.

Two weeks ago Facebook tweaked it’s publisher settings, fewer advertisers can justify current CPCs in AdWords, and—while there’s a lot of talk about artificial intelligence—how the heck can you make use of it today, exactly?

Fortunately you’re not alone, and we’ve got your back.

Learn new tactics at Marketing Optimization Week

Dedicated to helping you optimize your marketing, we’re hosting four days of FREE, tactical advice you can implement now to guarantee success in the future and get more results from your existing channels.

From February 20-23, you and your team can tune in to learn from major players in the marketing space with four daily sessions covering PPC, marketing automation, AI and marketing strategy tracks.

We don’t kid around with online events, and this is sure to be one of our best yet. Find the full agenda here, or read on for some highlights.

Learn how (and why) to kiss gated content goodbye with Drift’s David Gerhardt

February 22, 2018. Time: 3:00pm PST | 6:00pm EST | 5:00pm CST

Breaking expectations can help your marketing thrive, and nobody knows this better than David Gerhardt – Director of Marketing at Drift. Having spent the last 6+ years working in SaaS companies including HubSpot and Constant Contact, he’ll reveal insight into Drift’s 2016 decision to do away with gated content and rely on conversations instead.

In this session, get a behind-the-scenes look at the impact the decision to remove forms has had on this leading SaaS business, and what it could mean for yours.

Improve Your AdWords Quality Score with Hanapin’s Jeff Baum and Diane Anselmo

February 22, 2018. Time: 9:00am PST | 12:00pm EST | 11:00am CST

You already know the importance of your quality score, but making significant improvements to it can be a challenge if you’re not sure where to start.

In this absolutely-don’t-miss session, Hanapin PPC experts Jeff Baum and Diane Anselmo walk you through some changes you can make to your landing pages today to positively impact your quality score.

Get clear on how to prep for AI with Microsoft’s Purna Virji

February 21, 2018. Time: 11:00am PST | 2:00pm EST | 1:00pm CST

At best, you know AI is already all around us, and at worst you think of it as something to fear. Hear from Microsoft’s Senior Manager of Global Engagement on how AI is going to shake up the industry (for the better) and how you can be ready.

Bringing over 15 years in search experience to the table, Purna’s an expert in SEO, everything Bing, and voice search. You’ll walk away with three critical steps you can take today to set yourself up for AI success.

Secure 10X Results Across Channels with Larry Kim of Mobile Monkey

February 23, 2018. Time: 9:00am PST | 12:00pm EST | 11:00am CST

Self-professed unicorn obsessor Larry Kim is ready to show us all the magic of a unicorn campaign (campaigns so effective they perform in the top 1–3%).

In this session, learn the WordStream founder’s unusual tips and processes for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, Taboola and other networks, including how to drive exponentially more traffic to your content and convert more of those clicks into sales.

There’s something for everyone on your team

Above are just four of the sessions you can look forward to – there are four days(!) of carefully curated content to enjoy. Registration gets you access to:

The Google Ventures Sprint process via your host, Unbounce’s own Alexa Hubley

How to have your best year of email ever by Karen Gragg of Emma

How to get more out of your marketing tools via integrations by Sean Kennedy of Zapier

And much, much more.

Bonus: There’ll be a massive giveaway

During MOW we’re giving away the Ultimate Marketing Optimization kit. The package retails at over $4,000 and includes 2 tickets to Unbounce’s Call to Action Conference in August, a free year of Unbounce Premium, tons of swag, a printed copy of the Conversion Benchmark Report and more.

Here’s how you can gain more entries:

Hop on over to the Unbounce Landing Page Analyzer and get a comprehensive analysis of your landing page based on nine specific performance categories.

Scroll down to the bottom of your customized report and share on Twitter. Make sure to include the #marketingoptweek hashtag.

Best of luck, and we’ll see you February 20th to kick things off.

Marketing Optimization Week is coming! 4 Free Days of Advice From Experts in PPC, Automation, AI, and Strategy published first on http://nickpontemktg.blogspot.com/

[maxslogic25]

Marketing Optimization Week is coming! 4 Free Days of Advice From Experts in PPC, Automation, AI, and Strategy

Starting to feel like you’ve been working in overdrive to (maybe) bring in only half the leads you used to? Not to mention your paid budget seems to be climbing way outta hand?

Well, it’s definitely not just you. Marketing’s changing and it’s getting tougher to see strong results.

Two weeks ago Facebook tweaked it’s publisher settings, fewer advertisers can justify current CPCs in AdWords, and—while there’s a lot of talk about artificial intelligence—how the heck can you make use of it today, exactly?

Fortunately you’re not alone, and we’ve got your back.

Learn new tactics at Marketing Optimization Week

Dedicated to helping you optimize your marketing, we’re hosting four days of FREE, tactical advice you can implement now to guarantee success in the future and get more results from your existing channels.

From February 20-23, you and your team can tune in to learn from major players in the marketing space with four daily sessions covering PPC, marketing automation, AI and marketing strategy tracks.

We don’t kid around with online events, and this is sure to be one of our best yet. Find the full agenda here, or read on for some highlights.

Learn how (and why) to kiss gated content goodbye with Drift’s David Gerhardt

February 22, 2018. Time: 3:00pm PST | 6:00pm EST | 5:00pm CST

Breaking expectations can help your marketing thrive, and nobody knows this better than David Gerhardt – Director of Marketing at Drift. Having spent the last 6+ years working in SaaS companies including HubSpot and Constant Contact, he’ll reveal insight into Drift’s 2016 decision to do away with gated content and rely on conversations instead.

In this session, get a behind-the-scenes look at the impact the decision to remove forms has had on this leading SaaS business, and what it could mean for yours.

Improve Your AdWords Quality Score with Hanapin’s Jeff Baum and Diane Anselmo

February 22, 2018. Time: 9:00am PST | 12:00pm EST | 11:00am CST

You already know the importance of your quality score, but making significant improvements to it can be a challenge if you’re not sure where to start.

In this absolutely-don’t-miss session, Hanapin PPC experts Jeff Baum and Diane Anselmo walk you through some changes you can make to your landing pages today to positively impact your quality score.

Get clear on how to prep for AI with Microsoft’s Purna Virji

February 21, 2018. Time: 11:00am PST | 2:00pm EST | 1:00pm CST

At best, you know AI is already all around us, and at worst you think of it as something to fear. Hear from Microsoft’s Senior Manager of Global Engagement on how AI is going to shake up the industry (for the better) and how you can be ready.

Bringing over 15 years in search experience to the table, Purna’s an expert in SEO, everything Bing, and voice search. You’ll walk away with three critical steps you can take today to set yourself up for AI success.

Secure 10X Results Across Channels with Larry Kim of Mobile Monkey

February 23, 2018. Time: 9:00am PST | 12:00pm EST | 11:00am CST

Self-professed unicorn obsessor Larry Kim is ready to show us all the magic of a unicorn campaign (campaigns so effective they perform in the top 1–3%).

In this session, learn the WordStream founder’s unusual tips and processes for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, Taboola and other networks, including how to drive exponentially more traffic to your content and convert more of those clicks into sales.

There’s something for everyone on your team

Above are just four of the sessions you can look forward to – there are four days(!) of carefully curated content to enjoy. Registration gets you access to:

The Google Ventures Sprint process via your host, Unbounce’s own Alexa Hubley

How to have your best year of email ever by Karen Gragg of Emma

How to get more out of your marketing tools via integrations by Sean Kennedy of Zapier

And much, much more.

Bonus: There’ll be a massive giveaway

During MOW we’re giving away the Ultimate Marketing Optimization kit. The package retails at over $4,000 and includes 2 tickets to Unbounce’s Call to Action Conference in August, a free year of Unbounce Premium, tons of swag, a printed copy of the Conversion Benchmark Report and more.

Here’s how you can gain more entries:

Hop on over to the Unbounce Landing Page Analyzer and get a comprehensive analysis of your landing page based on nine specific performance categories.

Scroll down to the bottom of your customized report and share on Twitter. Make sure to include the #marketingoptweek hashtag.

Best of luck, and we’ll see you February 20th to kick things off.

from RSSMix.com Mix ID 8217493 http://unbounce.com/ppc/announcing-marketing-optimization-week/

[zacdhaenkeau]

Marketing Optimization Week is coming! 4 Free Days of Advice From Experts in PPC, Automation, AI, and Strategy

Starting to feel like you’ve been working in overdrive to (maybe) bring in only half the leads you used to? Not to mention your paid budget seems to be climbing way outta hand?

Well, it’s definitely not just you. Marketing’s changing and it’s getting tougher to see strong results.

Two weeks ago Facebook tweaked it’s publisher settings, fewer advertisers can justify current CPCs in AdWords, and—while there’s a lot of talk about artificial intelligence—how the heck can you make use of it today, exactly?

Fortunately you’re not alone, and we’ve got your back.

Learn new tactics at Marketing Optimization Week

Dedicated to helping you optimize your marketing, we’re hosting four days of FREE, tactical advice you can implement now to guarantee success in the future and get more results from your existing channels.

From February 20-23, you and your team can tune in to learn from major players in the marketing space with four daily sessions covering PPC, marketing automation, AI and marketing strategy tracks.

We don’t kid around with online events, and this is sure to be one of our best yet. Find the full agenda here, or read on for some highlights.

Learn how (and why) to kiss gated content goodbye with Drift’s David Gerhardt

February 22, 2018. Time: 3:00pm PST | 6:00pm EST | 5:00pm CST

Breaking expectations can help your marketing thrive, and nobody knows this better than David Gerhardt – Director of Marketing at Drift. Having spent the last 6+ years working in SaaS companies including HubSpot and Constant Contact, he’ll reveal insight into Drift’s 2016 decision to do away with gated content and rely on conversations instead.

In this session, get a behind-the-scenes look at the impact the decision to remove forms has had on this leading SaaS business, and what it could mean for yours.

Improve Your AdWords Quality Score with Hanapin’s Jeff Baum and Diane Anselmo

February 22, 2018. Time: 9:00am PST | 12:00pm EST | 11:00am CST

You already know the importance of your quality score, but making significant improvements to it can be a challenge if you’re not sure where to start.

In this absolutely-don’t-miss session, Hanapin PPC experts Jeff Baum and Diane Anselmo walk you through some changes you can make to your landing pages today to positively impact your quality score.

Get clear on how to prep for AI with Microsoft’s Purna Virji

February 21, 2018. Time: 11:00am PST | 2:00pm EST | 1:00pm CST

At best, you know AI is already all around us, and at worst you think of it as something to fear. Hear from Microsoft’s Senior Manager of Global Engagement on how AI is going to shake up the industry (for the better) and how you can be ready.

Bringing over 15 years in search experience to the table, Purna’s an expert in SEO, everything Bing, and voice search. You’ll walk away with three critical steps you can take today to set yourself up for AI success.

Secure 10X Results Across Channels with Larry Kim of Mobile Monkey

February 23, 2018. Time: 9:00am PST | 12:00pm EST | 11:00am CST

Self-professed unicorn obsessor Larry Kim is ready to show us all the magic of a unicorn campaign (campaigns so effective they perform in the top 1–3%).

In this session, learn the WordStream founder’s unusual tips and processes for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, Taboola and other networks, including how to drive exponentially more traffic to your content and convert more of those clicks into sales.

There’s something for everyone on your team

Above are just four of the sessions you can look forward to – there are four days(!) of carefully curated content to enjoy. Registration gets you access to:

The Google Ventures Sprint process via your host, Unbounce’s own Alexa Hubley

How to have your best year of email ever by Karen Gragg of Emma

How to get more out of your marketing tools via integrations by Sean Kennedy of Zapier

And much, much more.

Bonus: There’ll be a massive giveaway

During MOW we’re giving away the Ultimate Marketing Optimization kit. The package retails at over $4,000 and includes 2 tickets to Unbounce’s Call to Action Conference in August, a free year of Unbounce Premium, tons of swag, a printed copy of the Conversion Benchmark Report and more.

Here’s how you can gain more entries:

Hop on over to the Unbounce Landing Page Analyzer and get a comprehensive analysis of your landing page based on nine specific performance categories.

Scroll down to the bottom of your customized report and share on Twitter. Make sure to include the #marketingoptweek hashtag.

Best of luck, and we’ll see you February 20th to kick things off.

from RSSMix.com Mix ID 8217493 http://unbounce.com/ppc/announcing-marketing-optimization-week/