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suchastart · 7 years ago

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If it isn't too personal, what happend with your husband? (feel free to ignore this if you aren't comfortable, sorry!)

sigh

real talk, I guess?

very long answer behind the cut

So. I got got married to the guy I loved in college, and we’d been together for a few years, and I was 22, and that was the natural progression of things? Graduate and then marry? I’d graduated with my mostly-so-far, STILL to this day ugh useless degree in Creative Writing and English, and we both had jobs and an apartment and were happy? I think we were happy. I thought we were. We were doing Life together and you know, we were living, but. But I think I was struggling with things even then; drinking a little almost every day, not as much then, and for two years we were okay, and then we moved to GA to be closer to his family–while mine was far-flung, in PA and England and Washington state and then Germany.

I missed them. It was hard. It was so hard. I grew up with the super-close unit that was my mom, dad, and brother for my whole life, because my dad was in the military and we moved around so much and they were all I had, so like, I am my family? I don’t feel myself if I don’t have them, I guess. Long distance from them was terrifying and hard and debilitating. But I was married now! So I had my husband, and his family was my family now so, naturally, of course we would move to be closer to them.

So I found a new job when we moved to GA, and it was like 30-35 hrs a week and I had a lot of time at home and I am Shy and self-deprecating and I always think I am awful and I was in a new place and felt alone and so I had absolutely no friends where we were living, and absolutely no family around–it was just me, and my husband, and his family. Which was okay–his family are (still, I’m sure) such great people, and we got along great, but. It’s not the same? “What’s mine is yours” and all, sure, but it wasn’t my family, who know me inside and out, who raised me and grew up with me and just. know me, to my blood, to my bones; I didn’t have anything that was MINE. And you need that, I think, as a person???? You need stuff that is yours. Even when you’re “in Love” and married–you still need stuff that’s yours?? And everything seemed to be his? We moved there for him and his job and his family, and we hung out with his sister and his brother and his friends, and drove his new car, and travelled his roads, and visited his family, and just.

I felt like I was drowning. I drank more. I drank so much. I went into work hungover, and I pretended to be “sick” or cramping and went home early because I was aching in my heart and my head and my whole body, and I was dehydrated and depressed and fucking just kind of dizzy and wanted to puke and sleep forever. I got into bed and cried. I drank so much. I worried about absolutely everything. I didn’t go anywhere. Secretly I resented him for taking me away from my family (which wasn’t fair to him, or to me, or to anybody). I don’t think we communicated any of this well. I cried so much, and told him that I hated myself, and I wanted to go home, or to die.

I just very, very much wanted to die.

We grew distant? It felt different than when we both lived in NC and away from our families, both of us together. Maybe he knew. He tried to help, I think, how he felt like he could–he was so nice to me, and I never doubted his kindness, and he tried to get me to hang out with his family and friends, and to go do things, tried to pretend I was still his Dream Girl who liked video games and his favorite shows and was really chill, but I think I made it worse by preferring to stay home and cry. I just didn’t have the energy to pretend, and I was sad and angry and exhausted. I wanted to die. I was suffocating, and I missed my family. I never tried to restrict him going anywhere–it was truly so great that he was visiting his sister, or his mom and dad, or going out of state to visit his college friends. I was genuinely happy for him, I was always supportive of him and encouraged him to go, because I wanted him to have fun and I was happy that he was happy, and I never wanted my issues fucking up his good time. Sometimes I would go, too! But sometimes he would ask that I go, and I just–couldn’t. I physically couldn’t make myself. Once, we drove a whole hour and a half, maybe, to his sister’s place, and we were going to play some board game and I had a panic attack and he drove me all the way home an hour and a half there in Atlanta traffic, and then drove back. And I felt like such a terrible burden, and a terrible wife. And he told me, once, that he cried on the way there, that he was so upset when he went to visit and I didn’t go with him, that he wanted a partner and it was supposed to be me–and that was just… I know it was probably hard for him, having a wife who was depressed and anxious and lonely and. Well.

We didn’t really communicate any of this well. He was always kind to me–he was supportive, and made me my first doctor’s appointment when I felt like I couldn’t call, and I started my antidepressants because of that, and I’m still alive. Sometimes that in itself still feels like an achievement. Like: hey! At least I haven’t killed myself yet! Even though it’s come close a few times? Like, listen. Once this year I called the suicide hotline everybody posts about? Because I was just done. And it’s a fuckin’ automated system????? And just. That was so disheartening, like–the last thing I want to do when I truly am just miserable and Ready to Go is like, fucking go through a god damn automated machine system to press 2 if I wanna die? Like?? Jesus. Why am I going to call an automated system when I’m ready to just down my whole bottle of pills to press through fifteen buttons of a machine?

Anyway. So that didn’t work out well but. I don’t know. I just really don’t know. I still have a lot of feelings about everything. I felt like things were (slowly, very, very slowly) getting better after I started taking medications. I had future plans with my previous job (at the next year! the next two years! it was such a novel thing, making career plans for actually building my own place in a company, I would’ve had a Place, I would’ve done something that mattered in a company that I believed in), I was talking to my mom again, I was feeling like I could breathe, just a little, taking antidepressants and medications that might help my anxiety and sleeplessness. I knew things weren’t The Same with my husband, but I thought we could work toward it? We were rarely physically intimate anymore. I was miserable, and he was trying to help. I was trying to live, and to pretend that I was alive. I was raised to think that we shouldn’t Give Up on my promises, that marriage has its ups and downs and that things can go way south sometimes but you can keep going, keep working, not giving up.

We were growing apart. I know it, and I knew it. He came home one day in September, and I was washing the dishes and asking him what he wanted to do that day, or that weekend, and he told me that he just couldn’t do it anymore. He didn’t love me, and he hadn’t loved me for the past two years. He left that night, and took our dog, and left me alone in a state by myself with my mom, my dad, and my brother, my whole heart family, in Europe. I had literally nobody. He was my person, and he left.

So that’s what happened.

I called my dad, and he booked a very fuckin’ expensive immediate ticket from England to come help me pack up my stuff. I was sick for days until he got there. I was vomiting, and couldn’t sleep, and lost so much hair. I couldn’t eat. I called my husband and told him that I was sick and didn’t know what to do (because who else was I supposed to call?? any semblance of family that would help me being literally hours away from me at that point), and he told me that he was at his sister’s house an hour and a half away and that I should just go to urgent care?? So I just. Waited. I waited for my dad, my best friend, to get there. I hired a lawyer. My husband wanted to just do everything Online and get rid of me easy–but my parents helped me hire a lawyer and my father and I went to meet one while we packed all my stuff in a U-Haul. We drove all my stuff to PA, and they renovated the whole attic to give me a little suite up here. I haven’t talked to my ex but maybe once since then. I’m still friends with his family on Facebook, which most days still feels a little weird. We don’t talk at all, or comment on each other’s posts, and it kind of feels like a stalemate? It’s very awkward. I still love them? And miss them?? But it feels a little displaced, like–I’m still super angry at him, but his family has been nothing but kind and welcoming to me, so–?

I don’t know. I don’t know? I’m angry, and sad, and accepting, and thankful, and tired. I want this to be over. My parents and I have spent so much money in attorneys fees. I am tired. I am terrified of being alone. I am terrified that I am broken, and unlovable, and unfixable. I don’t want to see his last name on mine anymore. I am mad that he gave up on me, and silently accepting that he did, because of course he did, why wouldn’t he give up on me? I am bitter. I don’t want to believe in love, mostly because I don’t believe I will ever have it again. My new friends at work are getting married. I keep telling them that it’s not too late to turn back–poking fun while torn between being happy at their happiness and bitter about it, too. I’m jealous, and angry, and scared.

People grow apart. Maybe we weren’t meant to last forever. Maybe I still have a person out there. Right now I feel hopeless. I had an email from my lawyer this morning about sending a final decree to the judge. We’re approaching the last stages of this divorce.

Maybe this is a learning stage? Maybe I’m supposed to learn things about myself. Maybe this is meant to be. Maybe everything happens for a reason.

But I’m still terrified. I don’t want to be alone. I am terrified of being alone. I want somebody to love–I want to make a family with somebody, to join theirs to mine, to share myself with someone, to make a family. I don’t want to feel so torn, or regretful, or resentful, or angry. I want to have someone.

I want to feel love. And I am so, so scared that I won’t ever get another chance.

So that’s the story. And I just–I want you to be careful? Whoever is reading this. Please be careful with your heart. And despite how bitter and angry I am, and how much I hate saying it–I want you to believe in love.

So maybe do both?

And if you need someone to talk to, please remember that I’m here, and I believe that you are so great and beautiful and worthy of whatever your heart desires ♥

#Mina answers asks #this got long wow sorry #also like. real life talk about depression and anxiety and suicide sorry just. that's stuff that I talk about #i need to see a therapist eventually still but #here's what happened

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bulbsanta06-blog · 5 years ago

Text

The New Recipe for Using Goal Values in Google Analytics

After reading this recipe, you’ll know how to measure the marketing performance of a website that does not sell online. You’ll learn a goal value methodology explained through a case study that outlines:

All you need to succeed, including the tools

Step-by-step of how to define the goals and their values, set it all up, analyze and report the data, then make data-driven decisions

Last but not least, reading this will give you a unique opportunity to work at your computer while wearing that funny cooking hat your loved one got you for Christmas. The one you need to put on to show them you love them, too. Hit start on your favorite playlist, it’s time to get your hands dirty.

Ingredients

1. Website with high-value actions other than sales

Do you promote high-ticket items where form submissions would be a distraction because phone calls are what your client actually wants?

Do you run Facebook ad campaigns that promote your blog content and a variety of related optins?

Do you collect a few different types of leads via free tools or resources on your website?

If you fall under any of the above or many other possible instances with the presence of non-sale website actions with high marketing value, you face the same challenge we faced when setting strategy for our stem cell clinic client thriveMD. I’ll use the client as the case study throughout the article.

The clinic harvests your own adult cells, then processes and injects them into your deteriorating joints or back. As much as the therapy is becoming more and more popular, price tags are not low and general awareness about the benefits is still lagging.

The best way to generate bookings is to get a high amount of phone calls from targeted prospective patients. Such phone calls, as well as website actions leading to them, are of marketing value to us.

2. Team with high appreciation for data-driven decisions

There is no point in setting up or analyzing goals if you or your team will not act on the insight. But, it’s in your power to nourish a data-driven mentality of your team.

If you work in a marketing agency or department, and you think your team is a lost cause, go be the hero and save the day. Show what data-driven marketing can do by acting on stellar visualizations, optimizing campaigns where no room for improvement was anticipated, explain which KPI really matters. Clients and bosses do listen to professionals who take initiative and instill confidence.

3. Google Tag Manager framework for event goals in Google Analytics

We used an analytics implementation package by MashMetrics, above all because of its rich and easy-to-customize list of Google Analytics events pushed through Google Tag Manager (GTM). The most useful events tend to be clicks on certain links, optin form submissions and phone calls. You’ll see examples below.

4. Forwarding numbers for phone call tracking

We use CallRail for a few different projects and it works great. It integrates with GTM and a plethora of other important tools. Data is rich, customizations easy.

5. Data visualization tool

There are many premium dashboard tools that you can use – with Databox at the top of my list. But, there’s also the free one that’s been getting better and better. In fact, I think that there’s very little out there that compares to Google Data Studio when combined with Google Sheets or Supermetrics. You’ll see chart examples below.

Instructions

1. List out all website actions that bring people closer to becoming a patient/client/prospect

For new projects, run a thorough discovery. For projects you’ve been working on for a while, check all your facts and audit your own understanding of how you think people progress down the funnel.

For the clinic, we decided to focus on actions that bring people to doing one or all of the following:

Pick up the phone

Indicate a strong interest in contacting the business

Capture contact info

Promote word of mouth

With that, we created this list of actions and goals:

First-time calls – lead to most new business

Repeating calls – also highly valuable

Call-back requests – capture contact info and explicitly ask to be contacted

Blog subscriptions – capture contact info and indicate trust

Video views > 50% of the video length – patients who book often mention they’ve watched the patient testimonial videos

Email link clicks – typical for inquiries higher up the funnel

Social share clicks – spread the word

Views of a Contact Us page – a subtle but valuable indicator of interest

2. Determine the Goal Values

In this step, you want to set goal values that compare one action to all the others on a scale of $10 to $100. $10 is for actions that are still valuable, $100 for the most valuable actions on the website. You could use many other ranges, but $10-$100 is both flexible and simple enough, allowing for good analysis.

What you are trying to do is to set values that represent how well your marketing did. You are NOT trying to show the client how much money you made them. It is sufficient to create a way to compare marketing results from month to month, campaign to campaign, channel to channel, segment to segment and content group to content group.

Here’s what we decided based on existing GA data and conversations with the clinic’s director:

First-time call – $100

Call-back request – $60

Repeating call – $30

Blog subscription – $30

Video views > 50% of the video length – $30

Email link click – $20

Social share click – $20

Views of a Contact Us Page – $10

3. Setup form and click event tracking in GTM

Here I’ll assume you know your GTM basics. If you do not, start with Amanda’s GTM intro.

The most important parameter to set up will be Category. That’s the one we like to use to count GA events as GA goal completions. You’ll also use the Action and Label parameters, namely so to get deeper insight on how the goal completion happened.

Here is how an event for a goal from the list above looks in the clinic’s GTM. We use Category to identify goal completions in GA, Action for seeing which page was shared, Label for seeing which platform the link was shared to. This is all based on the code of our social share buttons.

4. Setup phone call tracking via CallRail and GTM

There are great (WordPress) plugins for integrating CallRail on your site, but we recommend doing so via GTM. One, it leads to more flexibility. Two, it’s best to have all your tracking tags neat and tidy in one place – your tag manager.

CallRail will replace your actual phone numbers with a set of numbers you pay for. You’ll be able to track information on area codes, call lengths; you can even record your calls or automate some of your phone call answering if you wish.

A drawback is that your CallRail numbers will go away when you stop paying for the service. Be transparent to your client or team about it so nobody gets surprised later.

Phone call tracking is very common in AdWords. That is to your advantage if you’re facing resistance. You can use call tracking via AdWords first, then tell your client or team that you can reap the same data benefits with CallRail – but for all of your channels, and with much more depth of data.

5. Set up goals and goal values in Google Analytics

Use:

The same goal name as the tag name in GTM

Event as the goal type

Category as the parameter that identifies a goal completion

Goal value entered in GA, not in the GTM tag

GA goal settings for the aforementioned social share click goal then look like this:

We set up the other form submission and click event goals in a similar fashion. The Contact Us page view goal is set up as a Destination goal.

CallRail phone calls are set up as Events as well. Compared to CallRail’s own GA goal setup guidelines, we added a Repeating Call goal. For that one, we used a regex that says that every phone call that is not a first-time call should be counted as a goal completion:

6. Setup visualizations in Google Data Studio for easy analysis

You don’t want to make reports that get auto-emailed on a semi-thoughtful schedule. You do want to present data with your own, human analyst touch, and to facilitate acting on the data. Enjoy the process, bake in your own thought processes, visualize the story in an engaging way.

In our example, the left chart below shows the growth of traffic data and gives great context. We know we’re growing and breaking traffic records. But, that doesn’t say enough about the impact our marketing has on the business. We do not know whether we should try and grow further, or whether we should improve results with the traffic we already have.

The right chart shows the growth of the total value of all goals completed on the website. You can see that in the recent months, the value of the actions people take on the clinic’s website didn’t grow as much as traffic volume. It even got stagnant.

We are still doing well, the value stayed high. But, we are experiencing growing pains and we should be able to get more out of the surge of traffic.

The conclusion is that we do not need to grow traffic further, as that may not lead to growth in actions that lead to patient bookings. Instead, we want to improve results from the traffic we already have.

In our campaigns, we should work on better targeting and ads that set clear expectations – not on growing the number of clicks. On our website, we want to work on the quality of existing content and smooth user flows – not on new SEO magnets.

7. Report the data to decision makers on your team

Now that you have actionable data and visualizations up your sleeve, go share them. If you try to explain your goal value method earlier in the process, your client or boss may and may not agree with your intention.

This also is a good time to test your assumptions about how valuable the different actions are. Following the example of our clinic, I knew we set the values right once our goal value chart corresponded to how booked out they were.

8. Act on the data

Now you have your measurement process down. You also have your visualization process down. It’s time to go indulge in your healthy new recipe, to go make your marketing better and better over time, with the help of data.

To exemplify, the charts below compare conversion counts to goal values generated by two samples of the clinic’s ad campaigns. We are interested in several different website actions, so the first chart is useful because it tells us which campaign generated more meaningful website activity in general. This is important context, as well as a sign of quality ad clicks.

The second chart shows how valuable the generated actions were. Without goal value analytics, non-ecommerce actions often get lumped together too much. But here, the visualization of the orange campaign provides actionable insight.

The share of goal value it generated is bigger than the share of goal completion count it generated. Its goal completions tend to have a higher average value than the goal completions of the green and blue campaign.

This opens up useful questions about, e.g. user intent, ad quality, ROI, budget allocation. The orange campaign is quite likely a good candidate for a bigger budget, even if that’s at the expense of the green campaign.

Besides using this goal value approach to compare campaigns, you can use it to compare landing pages, advertising platforms, segments, etc. Just remember one thing when comparing shares – the human brain is better at understanding lines than circles. Use bar charts with 100% stacking instead of pie charts.

9. Create an ongoing routine of acting on your data

You truly only benefit from analytics if you put your data to use. Further, you benefit more and more if your analytics is at the core of your marketing work. We recommend using 10-15% of your marketing time and budget on measurement and analysis. It is an investment that makes all of your marketing better very fast.

For the clinic, our team discusses data insights on a weekly basis. With the client, we go through charts on a monthly basis. During the conversations, we decide what content, campaign or website feature we should work on. We know what value our work created, why it did, and what we can do about it.

Summary of health benefits

A partial alternative to user-level tracking. Instead of using cookies and finding ways around GDPR, you may prefer assigning low goal values to actions at the top of the funnel, then high goal values for actions at the bottom of the funnel.

Marketing decisions based on accurate, actionable and accessible data. This means your marketing will be getting better and better over time and you will be one of those cool marketers who make the internet a better place for all. Not one of those lousy marketers who spray and pray.

Clarity. Once you start talking in value generated, there will be no more doubt about whether your marketing is working or what you should be doing next month.

Better cardiovascular health. You’ll achieve better results in less time, meaning you’ll have more of your day left to ride e-bikes, take sunset yoga selfies on the beach, cook food from scratch, or scoot over to the local farmers market.

Better financial health. When doing marketing that optimizes for tangible value, it is easier to charge per value you create instead of charging per hour.

Source: http://www.orbitmedia.com/blog/using-goal-values-in-google-analytics/

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efosa123 · 6 years ago

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simplemlmsponsoring · 6 years ago

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New Post has been published on https://simplemlmsponsoring.com/attraction-marketing-formula/social-media-marketing/social-media-automation-is-bad-and-other-marketing-lies/

Social Media Automation Is Bad, and Other Marketing Lies

When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires.

via GIPHY

Remember AT&T’s super-spammy debacle called the “Ticket Chasers” program? It was a chance for people to win free NCAA tickets. They outsourced the campaign to a contractor, who then outsourced the Tweets to a robot, who then spammed the crap out of thousands of Twitter users.

The problem was that many of the recipients didn’t even follow @ATT or have any interest in NCAA.

Or, more recently, take @McDonaldsCorp’s unfortunate tweet.

There’s not a lot of substance there, but @Wendys sure loved it.

Even the best of us make mistakes, and public ones at that. But some point to these instances as proof-positive that social media automation is bad marketing—that it undermines the purpose of social media altogether: community engagement and meaningful conversations.

After all, you’d never automate messages to your friends and family, would you? Then how can you (gasp) automate messages to your beloved audience?

The truth is, these accusations miss the point entirely. Social media automation done well is both brilliant and has a positive return. The difference is using what I call “smart-o-mation” rather than “spam-o-mation.”

I don’t like spam. Nobody likes spam. But social automation doesn’t have to be spam.

‘It’s Only Time’

Once upon a time, my company, CoSchedule, ran a test around the perfect recipe for social promotion. We wanted to know how many times we should promote a single piece of content. Which networks work best?

We dug into our own data packed with millions of messages from tens of thousands of users. We also crunched the numbers from over twenty industry-recognized studies on the best times to schedule social media messages on every network.

I’m talking time of day, day of the week, every detail down to the hour. Then, we published our findings.

Recently, I met a marketer who was absolutely raving about this article. That was pretty fun to hear. In fact, he found so much value in it, he had it bookmarked and followed it religiously every time he scheduled a social media messages for his brand’s many accounts.

“For every message?” I asked him.

“That’s right, every message.”

“Doesn’t that take you a ton of time?” I asked.

“Nah, it’s not that bad. Just a few hours per week.”

He was an awesome guy, and we talked for a while longer. Eventually, though, I gave him some good news that I could get him the same results—perfectly scheduled messages—in one percent of the time with some of our automation features.

Surprisingly, he pushed back. It took some time for me to convince him that he should give up the intensive manual labor of scheduling things by hand. He kept saying, “It’s only time—it doesn’t cost me anything!” However, that’s where he, and many other marketers I’ve met, are wrong.

Dollarize Your Time

A few quick questions helped me calculate that his time was worth about $100 per hour. In his mind, he was saving money by not dropping $60 per month on an automation tool. By the end of our conversation, it was pretty apparent that while he was “saving” $60, he was actually spending $1,200 in time to accomplish the same function.

He was stuck in the “it’s only time” trap. He was grossly undervaluing his time. And we constantly see this in marketing teams.

Too many marketers think their time is free. But they don’t realize that it’s actually more valuable than their money.

The purpose of promotion is to get the right people to the right place at the right time—all with the goal of driving profitable customer action. The mechanics of promotion are about ruthlessly outsourcing tasks that can be performed just as well, if not better, by automated processes. When you don’t, you’re stuck in an unscalable pattern.

My marketing friend, like each of us, has 168 hours per week. Let’s generously say he only works 40 hours per week. (He probably works much more, like a lot of you reading this!) That means the three “free” hours he spends each week on perfectly timing his social messages equals 7.5 percent of his time.

Now, I’ll ask you the same question I asked him: “How would it feel to put in fewer hours and get better results?”

It’s possible because that same time previously sunk into menial tasks is now available for high-return pursuits—the stuff you absolutely cannot delegate to another person or tool.

It’s time to embrace smart-o-mation to get bigger results in less time.

Smart-o-mation versus Spam-o-mation

Smart-o-mation is a way to 10x your social media results while saving time and money. In fact, I believe in its power so much, it’s actually a part of my content marketing formula.

However, when people hear me talk about automation, some think I’m advocating for “Ticket Chasers”-style spamming, where you simply spew the same tweets, posts, and pics ad nauseam. This is spam-o-mation, a virtual recipe for alienating your audience in a public way. It’s also the form of automation people actually have a problem with.

Rethink Your Publishing Schedule

Harnessing the power of smart-o-mation is dead simple. It’s all about rethinking your publishing schedule.

Spoiler alert: It’s time to get aggressive.

In my experience, under-sharing on social media is a marketing epidemic. It looks like this: You publish a fresh blog post, then share a link on Facebook, Twitter, or maybe LinkedIn. Hopefully, it picks up some traction and nabs some likes, comments, and shares.

But within a few hours, your post evaporates from people’s feeds. In fact, some studies indicate a tweet’s shelf life is five minutes or less before it evaporates for good.

Now, couple that shelf life with the staggering amount of noise on social. Every single second, there are:

814 images published on Instagram 2,644,941 emails sent 7,844 messages tweeted

This is further compounded by the dismal reality of that post’s reach. According to a report by Social@Ogilvy, brands may experience as little as two percent organic reach.

If you’ve got 10,000 followers, a cool 200 of them will see the post as they breeze through their feeds over the course of two hours.

From our own data, we know that 77 percent of our users share their content on social media less than three times. 37 percent share content on social media just once after it’s published.

Here’s the deal. If you’re sharing a piece of content just once, you’re absolutely wasting your content. You’re leaving tons of engagement and traffic on the table—and this means revenue!

We know this for a fact because when we ramped up our posting schedule, our blog posts got 31.5 times more click-throughs—that’s a 3,150 percent increase in one week. And all because of our frequency.

We more than quadrupled our traffic with essentially no more effort.

Our first tweet attracted only two link clicks. A measly two people visited our content.

If we’d stopped there, this channel would have been a nothing burger. Fortunately, we kept talking about it. We tweeted about this piece of content eight more times, attracting 63 additional click-throughs.

You can take a deeper dive into exactly how we did it with a webinar Jay Baer and Nathan Ellering tag teamed.

How To Quadruple Traffic With A Social Media Calendar

One of my favorite quotes from Jay here was, “The goal isn’t to be good at social media. The goal is to be good at business because of social media.”

That’s exactly what a more robust posting schedule helps you do.

If you’re sharing a piece of content just once, you’re absolutely wasting your content.Click To Tweet Smart-O-Mate Your New Posting Schedule

Over time and with constant testing, we settled on a social media promotion schedule that’s about 40 days long for blog posts alone. But, since we publish so much content, manually keeping up with so much social media posting legwork would cost an incredible amount in dollarized time. It would also be a huge opportunity cost.

While our marketing team would be doing excellent social media work by posting at the best times on the optimal days, their time to actually create more content and engage with our followers on social media would be seriously undercut.

That’s why we define our cross-platform promotion schedule and then automate every message with just a few clicks.

We still custom design graphics. We still write valuable copy for every social message. We’re doing far more than shooting out a title and link for 40 days.

But the point to embrace is that intelligent automation will save you time, and therefore increase your ability to drive business value with social media.

Get yourself unstuck from the “It’s only time” trap, get aggressive with your promotion schedule, and capitalize on social automation tools to do the time-consuming tasks for you.

In fact, Convince & Convert saves north of 10 hours each month via the same process. But remember, be smart, not spammy. Add value to your audience at every turn. This will allow automation to supercharge your results rather than sour them.

The post Social Media Automation Is Bad, and Other Marketing Lies appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Read more: convinceandconvert.com

#content #every #media #more #social #some #time #your #SOCIAL MEDIA MARKETING

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keepingupwithkyla · 5 years ago

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10/4/19 out of Iceland?

Since we didn’t need to leave to the airport till 1:45 PM, we decided to take a cab downtown Reykjavík. Art, Cathy and I wanted to go into the Harpa concert hall to look around, go over to the settlement exhibition and then perhaps find some fish and chips and a beer. Leslie and Bob tagged along.

We had the cab drop us at the concert hall. The guided tours of the building weren’t until afternoon, so we just looked around on our own. There were nine buses of school children visiting the facility at the same time. It was a little bit crazy.

Then we left there and headed over to the settlement exhibition. It is where they have unearthed the original settlement of Reykjavík from 871 + or -2. Pretty interesting.

By the time we got done with all that it was getting pretty windy outside and we got notification from Icelandic air that the wind may affect our flights. They said it might actually go early.

It was only 11:30 AM, and nobody was hungry. We decided to walk up the main drag and we went in search of coffee. We stopped for coffee and a doughnut. Then we found out our flight had been officially moved up to 4:30 PM so we wanted to get back to the hotel to see about getting to the airport early.

There were going to be nine of us on the bus from the hotel to the airport. And we all were there early so we were able to leave the hotel by 1:25 PM. We were at the airport before two. I went directly to the tax refund center and did not have to wait in line. That was very simple.

I came back to check my bags and the automated kiosk wouldn’t work, so I had to stand in line. By this time I had totally lost track of Art, Kathy, Lesley and Bob.

I decided to just head to security and figured I could just meet them at the gate. Cathy actually texted me about that time and said she’d meet me at the gate they were at the tax refund center and had to wait in line.

So I waited in the security line with Leslie and Bob. Got through security no problem. I then noted Art and Cathy so we waited.

Art went to the duty-free shop to buy some aquavit. One bottle per person, so he got three. We were going to find a place to grab some food and a beer when they made an announcement saying all Icelandic air flights were canceled. All of them.

First thing I did was get on the phone to find a hotel room close to the airport. Art went back to the duty-free shop to return the alcohol. He can rebuy them tomorrow.

We had to go down to baggage claim to reclaim our bags and then we had to go over to the Icelandic air ticket counter to get a hotel voucher and to rebook. In the meantime, one of Bob‘s bags was lost. We ended up leaving the airport and they never did find it.

Ultimately, we didn’t need to stand in line because we had already booked a hotel and we had our bags. The airline is going to rebook and send us the information via text or email.

So we grabbed a cab and headed to our hotel. The winds are 80 miles an hour. It’s ridiculous. Just getting into the cab was difficult. Getting out of the cab was difficult walking to our rooms was difficult. Then we left our rooms and walked a couple buildings over to find a restaurant, which was packed with tons of stranded passengers. The restaurant actually gave us our food for free. We had a soda and salad and pizza bar.

Back to our rooms to chill, hang out, read a book, shower and wait and see what tomorrow brings.

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cameronwjones · 6 years ago

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Event Heroes: How MozCon Creates an Active and Engaged Community

Each month we interview an events professional who is breaking the mold. This month we spoke with Danielle Launders—Community Events Manager at Moz—about building an engaged event community, setting event goals, event hacks, Spain and more.

Every year, over 1,000 marketers, SEOs, agencies, consultants and executives converge on Seattle for MozCon. This three-day event is the experiential flagship of Moz—one of the world's leading providers of search engine optimization (SEO) software.

Danielle Launders has spent over six years working on events at Moz—managing everything from sponsorships to collateral to content and all of the logistics in-between. Underlying Danielle's unique approach to events is a passion for bringing people together.

Topic discussed in this Event Heroes interview include:

Setting event goals

Delighting attendees

Incorporating a local environment into an event experience

Leveraging online and offline touch points to build an event community

Integrating event technology to measure ROI

Note: This interview has been edited and shortened for clarity.

Brandon: You’ve been at Moz for almost six years on the dot. During that time you’ve managed everything from smaller, intimate events to Moz’s huge annual customer conference. But before any of this, you worked as an environmental analyst. What led from your career in environmental science to where you are today?

Danielle: Honestly, I would say a lot of luck and chance.

I enjoyed my time in the environmental field, but after three years of driving 60 hours a week for fieldwork, I was ready for a change.

I had a discussion with someone and they told me about this exciting company named Moz who were hiring for their marketing team. This same person thought I’d be a good fit, and they knew the CMO so they made an introduction. I ended up going through the interview process and was hired.

I fell in love with the team, the product, and the community. It was just really exciting and I’m so fortunate it happened. I can't say I planned it. Sometimes life just works that way.

Brandon: Was the initial position for event marketing?

Danielle: No, actually, the initial position was for marketing administration supporting the whole marketing team. This gave me a lot of exposure to different marketing specialties and I found that events was an area I was most interested in. At the time, the event marketer was looking for extra support with sponsorships and MozCon, so I got to dive right in.

I've been helping with events and sponsorships at Moz since 2013. This year will be my seventh MozCon. Which is kind of crazy!

Brandon: Moz has a very active community of over 600,000 marketers and SEO specialists who actively contribute to the Moz blog, chat on social and, of course, attend Moz events. Could you tell us a little bit about how you tap into this community?

Danielle: Community is such a strong backbone for both Moz, and MozCon. We really try to give our community members opportunities to connect with one another.

For instance, the MozCon Facebook community has become an extremely active year-round group and our members are so supportive of one another. The group ranges from first-time attendees to MozCon veterans, with more joining every year.

It’s a great way to get acclimated before the conference each year. We often see first-time attendees reaching out for words of advice to get the best from their MozCon experience and veteran attendees jumping in to recommend their favorite not-to-miss speakers, sessions, and activities. It’s been amazing to see how community members are able to build buzz and excitement while being there for each other.

Another strong facet of the MozCon community is our community speaker program.

I feel like we're giving back and yet at the same time our community is giving us so much more.

It's an opportunity for anyone in our community to pitch to speak for 15 minutes on the MozCon stage. Each year, we get over 80 really great pitches and we select the top six to join us for the community speaker spots.

There have been a handful of community speakers over the years that we’ve invited back to be a headline speaker at MozCon or that we’ve recommended for other conferences. It’s rewarding to see our community members build their speaking careers on our stage.

Brandon: Someone once said that you are “an excellent event marketer with an eye toward customer service and realizing that details push events from good to great.” Now, we know that MozCon has great content, tasty snacks, and ample networking opportunities—but how else do you strive to provide attendees with a stellar experience? Any new approaches you’re planning on for 2019 and beyond?

Danielle: That's so nice! Yes, a core pillar of MozCon is that we want to give our attendees the best conference experience possible. We actually internally call MozCon a great big hug to the community.

For a lot of people, they only get to go to one conference, maybe two, a year. We’re honored that they choose MozCon so we want to make sure it’s an amazing experience!

MozCon 2017

From a planning perspective, we are very intentional with everything that we do. We spend a lot of time considering the content, the layout, the environmental design, the food and snacks, how our guests will interact with everything, and many other elements. We come at it from the perspective of what would I want from a conference if I were attending?

The next step is thinking about how we can enhance that experience year-over-year.

We know our attendees will be joining us from nine to five for three days straight—and some of them have never been to Seattle before. So we provide them with amenities such as ethernet cables and power strips in the sessions to make sure that they can take notes and keep in touch with their teams back home but we also look to create opportunities for them to explore our city with other attendees during our evening programming or for morning runs and other informal activities.

Knowing that some of our attendees may not have the chance to really explore Seattle, we try to bring a little piece of Seattle to the conference.

One way we do this is by featuring a special snack each day from one of our favorite Seattle food vendors. Seattle is known to be a foodie town, and this gives attendees a small taste.

Seattle is also known for its coffee, so we love to treat our attendees with really good coffee. Nobody typically talks about coffee at a conference because likely it's just drip coffee, but last year we actually had a bicycle that was in the lobby and it had nitro coffee cold brew on tap as well as a trailer serving frappuccinos.

We’re also big proponents of making sure the swag that we give attendees is something they actually want to take home.

Take for instance last year when we had a superhero theme. We created a little figurine of Roger, Moz’s mascot, wearing a cape. Today, we’re still getting pictures on Twitter and the MozCon Facebook group of Roger hanging out on different desks.

Roger picked his favorite coffee this morning at ⁦@_anchorhead⁩ #MozCon pic.twitter.com/VBqN7EAeWH

— Sam Insalaco (@SamInsalaco) July 11, 2018

Brandon: Another thing that’s very cool about MozCon is that your goal isn’t to make a profit from ticket sales. (BTW: We love the graphic you’ve created to represent this for promoting past Moz events). So what are the primary ways that you measure ROI and prove it to key stakeholders? How do you use technology and integrations to help you here?

Danielle: Of course to make MozCon sustainable, we need to break even so ticket sales is a very important metric for us. Our marketing automation software helps with email communications, but it also helps us track whether attendees are current customers or potential prospects.

We also look at where attendees are coming from, the roles they are in, and if they’ve attended MozCon in the past as they are valuable indicators for ensuring our audience and content are aligned. Our tech stack helps us track some of the supporting metrics for these goals.

Given that the attendee experience is a huge part of MozCon, tracking post-event survey information like NPS is also important.

There are many ways to measure success on financial terms (for instance tracking customer conversions, up-sells or cross-sells further down the line), however, we really do see a lot of value from MozCon in brand awareness, and building a community of brand champions. This can be a little harder to track, but we believe it’s equally as important.

Brandon: According to our Event Marketing 2019: Benchmarks and Trends report, most marketers believe that email marketing is the most effective channel for promoting your event. Which promotional channels have worked best for you?

Danielle: We definitely rely on email marketing. We have an event email list specifically dedicated to updating subscribers about MozCon. Email is especially useful because the audience is self-electing. They want to learn more.

Our biggest campaign every year is the announcement of our final agenda, which contains our confirmed headline speakers and community speakers. Sometimes people aren't able to get budget approval for making a purchase until the full agenda is available, and email is a great way to spread the word.

Another big thing for us is blog posts. Since we have a lot of readers that follow our blog it is a valuable channel. We also use social, but I would say email and blog posts are our top two converters.

Brandon: How do you work with other teams in your company to drive event success?

Danielle: Our event team is part of the Moz marketing team but to pull off MozCon, it takes cross-team, and cross-department collaboration.

Event marketing at Moz operates across the company— working with nearly every team from our dev team who builds the web page that drives registrations, our design team who brings our online and on-site experience to life, to our sales and customer service teams. It’s truly a team effort.

We coordinate across the marketing team for support from our email, newsletter, blog, social media, and paid marketing channels.

Then, when it comes to the actual event, our on-site volunteers are all Moz staff.

For example, we have engineers working alongside our customer service team and our administration team. It’s great because they actually get to meet the people they're building the products for or marketing the products to or processing payments for while also having a deep team bonding experience.

The MozCon Staff

Our Moz staff are the ones working registration. They're the ones hosting our Birds-of-a-feather tables at lunch, networking with attendees or showcasing our products in the Moz hub. It's all hands on deck in a really exciting way.

Brandon: Could you tell us more about these Birds-of-a-feather tables?

Danielle: During lunchtime, across all three days of the conference, we have speakers, partners or Moz staff host discussions on different topics. These topics have a wide range, for example they may be email-focused or SEO-focused, or even vertical focused like agencies that work with commerce and retail. Two years ago we had one for new parents adjusting to returning to work.

Brandon: Going into 2019, what trends and new strategies are you excited about incorporating into your event strategy?

Danielle: I'm excited to see how our new white label app will provide a place for information and connection. This includes having a space for our attendees and our partners to connect, networking features for attendees, and having a searchable digital agenda.

Brandon: What's one piece of advice you'd give to someone who is just starting to run a conference like MozCon?

Danielle: Have a clear understanding of the why and make sure that all of your stakeholders are aligned on the goal. That's going to drive all your decisions down the road. From here, you’ll get a better understanding of your ideal audience, content, speakers and experiences.

Brandon: Now for the tough questions. We understand that when you’re not building a huge community around events, you like to travel the globe. Any favorite destinations?

Danielle: I’m so fortunate to have the opportunity to travel and I haven't been to a place I don't love yet. But I’ll always have a soft spot for Spain. I actually studied abroad there and I've been back three times.

Brandon: What is one of your favorite things about living in Seattle?

Danielle: Honestly, I would say the food. I'm so lucky to experience the amazing food scene here. I also love the access to the outdoors. In two hours, I could go to the beach, I could be on the ski slopes, or I could be on a hiking trail. It's amazing.

Brandon: How do you stay inspired and keep your creative instincts fresh?

Danielle: Actually, I like to create a lot. I'll make anything from jewelry to my own body care to furniture. I also consider cooking to be creating. I think it's really important—even if it doesn't look beautiful or taste good—to always be creating something.

That's all for this spotlight, but you may be interested in checking out these other Event Heroes:

Mike Butcher (TechCrunch/The Europas)

Britta Schellenberg (Brightcove)

Cathy McPhillips (Content Marketing World)

Vasil Azarov (Growth Marketing Conference)

Dayna Rothman (SaaStr)

from Cameron Jones Updates https://blog.bizzabo.com/event-heroes-danielle-launders

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somiibo · 6 years ago

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15+ Experts Discuss the Need for a Social Media Bot in 2018

1. Gary Evans

URL: https://feedalpha.com Social Media: https://twitter.com/Gary3vans

They may have spent years building up a list of contacts and now boom it’s gone because of a badly timed mass email out to all their contacts¦

Seriously I gave up clicking after about 10 of them.

How many did you click on?

This is where Social Media comes back into play.

A well timed post or tweet really is the best way to hit your target audience right when you need them. But like everything else this takes time.

And time is something we do not have enough of..

That’s where Social Media automation comes into play.

Let me paint a quick picture for you:

How many times have you gone onto Facebook, Twitter or LinkedIn to do something and ended up in a loop of videos that â€˜deliberatelyâ€™ go on forever and by the time you realise you are still watching them you either:

a) forgot what you were supposed to be doing or b) have run out of time and have to get back to your endless list of jobs

That’s where automation tools come into play and why they are so important in todays digital world.

My ideal scenario goes something like this:

I log into an automation tool where I already have all my accounts connected.

I view topical relevant content delivered daily that I know resonates with my target audience.

I fill up a schedule with posts that hits all or any of my accounts

I log out and go do something else

Total time for all of this is about 5 mins and I’m done.

That is the power of Social Media Automation.

The power to give me back time that I don’t have in the first place.

(adsbygoogle = window.adsbygoogle || []).push({});

2. Jagdish Kashyap

URL: https://www.50shadesofblogging.com Social Media: https://www.facebook.com/Jagdish1O1

Social media is becomes so important in passing years, and we all need to keep updating our social media profiles to engage with our audience. Our customs, our Target audience, our clients all are on social media and SEO is becoming harder day by day so we need focus on building social media profiles more powerful.

But in this busy world it’s hard to keep updating our profiles, due to over load of work. So why not use automation tools?

Yes, Social Media Automation tools are handy way to keep updating our profiles and engaging with our audience.

It takes only few minutes to setup and it’s very easy to use. There are lots of options too, Free and paid both.

We never know when Google’s next update is coming and we’ll get hit from it. So this is the high time to make your profile more engaging via using social media automation tools.

View Larger

3. Sathish Arumugam

URL: http://trafficcrow.com/ Social Media: https://www.facebook.com/trafficcrow

In recent days, social media automation is getting more significant. Bots are well trained to like, follow, comment, tweet and more. Many celebrities and popular names use such social media automation strategy to improve their social presence. It can be also be monetized by those who advertise through sponsors.

Obviously, using bots will results in getting more social engagements. However, any social media profile will have to follow certain bot guidelines. There are bots with less risk factors that can get through to survive and performs tasks like likes, follows, tweets, etc. Still, such robots can communicate with other harmful robots spreading fake news and malfunctioning. Have to be more cautious.

On the other hand, we have to admit that bots are manipulating stock markets, ruining medical industries by spreading false information, and notably, manipulating elections. Any technology or advancements is to help human community reducing their workloads and inserting smartness. Staying in line with the guidelines and properly using any innovations has its importance ever.

4. Adarsh M

URL: http://adarshm.com Social Media: https://www.facebook.com/AdarshMOfficial/

1 second late is an opportunity missed!

If you have ever run behind page speed optimization of your website, you know how important a second is in the Digital world.

Let me give you an example, during the last week. I have met an old client whom I helped to set up a facebook chatbot on his site. He’s running a business nearby and has a medium competition. So, when I designed a site for him, he was against using a bot but I insisted him to use one. And he has got 4x leads last month.

Social media automation is not just about chatbots and I knew it.

Do you know that if you’re following a proper schedule on posting updates on your social media you can double your reach in no cost. If you see Mr. A everyday in the morning and see Mr.B in random, whom will you trust more (conditions apply)?

I will trust Mr.A more than Mr.B. So, this is exactly what happens when people see your updates every day or on a specific schedule. They will remember you and trust you more than some random guys.

And this is where Social Media bots are used for automation. And in 2018 the bots are going to be important in all business planning to increase the ROI.

You can plan ahead of time and schedule the posts to reach your customers on time using Social media automation bots.

So, it’s time for you to plan ahead of your competition and use the power of Bots to collect more leads in 2018 for you.

(adsbygoogle = window.adsbygoogle || []).push({});

5. Yash Bhardwaj

URL: http://www.yashbhardwaj.com Social Media: https://www.facebook.com/theyashbhardwaj

I have these 4 thoughts on Social Media Automation & Bots.

Post Scheduling & Content Automation. Twenty Eighteen is the age of social media algorithms. They constantly measure your reach and discoverabillity based on the amount of consistent quality content you post. So if you you have 4-5 posts that do well on your Instagram, naturally instagram will distibute the 6th post on the explore feed to even more potenial audience. Speaking of it’s father Facebook which follows similar traits, say you post really quality content twice, you are expected to see a gradual increase in your reach of the next post.

In short, if you consistently post quality content on social media, your chances of growth and distribution increase exponentially. So scheduling tools like Later.com & Buffer are a real life saver when it comes to content automation. You can schedule months of content in a couple of hours and thereby making sure that you never fail to please the facebook algorithm.

Chat-bots & Marketing Automation. Artificial Intelligence has been one of the most trendy topics of 2018 and all the tech giants are betting huge on it. But that shouldn’t stop you from deploying chat bots in your facebook messenger. Here are a few reasons why.

a) They can effortlessly reduce your support. So let’s say your customers 80% of the time have similar doubts before making purchase decsions. It’s not possible to deploy humans 24/7 unless you’ve got a good budget also it makes the task extremely mundane for the person. But if you deploy a chatbot it can efficeintly clear most of the basic doubts and then transfer it a person only when it’s help is need. This saves times and humans can work on more important tasks.

b) The lesser the friction of marketing funnels, the higher the convert.It means that if your funnel has too many steps, the chances of a person going through all of them are very low. But with the advent of chatbots you can seamlessly walk through a person till the buying decision through conversation and when they are ready to buy, only then you send them to your sales page. c) Conversations are easier than reading. I know what you might be thinking reading is easier??? Conventionally yes but in terms of marketing, let’s just say that nobody wants to read your landing page just because they aren’t aware of you and they have a choice of declining. But when it comes to conversational marketing it’s almost imposible to reply to something asked. The proof of this is the high 80% plus open rates in Facebook Messenger.

Another reason being people spend most of their times on the chat apps. So why miss an incredible opportunity to use this habit in a marketing sense? Like I mentioned in point b) why make the person come to you when you can go to him? It’s like the person is more comfortable talking to a salesman than actually visiting the shop.

Viral Marketing Through Bots. People these days find the idea of a bot crazy and if your bot idea is slightly unique it will spread like wildfire among their friends and other news media outlets. The other day I saw a cat account on twitter which is basically a bot that instantly replies cute cat pictures to you. I know this isn’t too genius but this account @catsu has gained over 620K followers and easily monetizes by selling cat niche or affiliate stuff.

Similarly a bot sent travel destinations to people and later got acquired by a huge travel company that used it monetize their tickets. The point is people are crazy about AI and even the simplest ideas could mean a lot of engagement.

Social Media Bots As Distrubution Platforms. Messenger Bots are the new email lists. A lot of people subscribe to exclusively get your content in their inboxes through a bot. Considering the incredible open rates your chance to get some free targeted traffic just increased a lot.

In the end I’d like to say that automation & bots in 2018 are one of the crucial steps you can take to grow and scale your business. Some places the bots will help you attract new customers and some places they will reduce your recurring efforts. We’ve got so many different social media platforms in 2018 it’s difficult to keep up with all of them and grow them simultaneously, so if that sounds like you, let the bots take over.

6. Rg Enzon

URL: https://rgenzon.com Social Media: https://facebook.com/rgenzon

Time is money. Anytime you’re trading time for money, it makes you lose time. Crazy, but true.

Nowadays, picking a social media automation tool isnâ€™t that hard to do anymore. Pick one, add your account and then start scheduling posts.

The more posts you can add onto your automated sequence means more free time you’ll get on your hands.

This helps you focus on your business, family and your hobbies.

Here are some of the benefits of using social media automation tools:

Increase customer engagement Ever wonder how you can speak with your subscribers but didn’t want to take too much time doing so? Well, you’re in luck. Social media automation can do this for you.

Brand visibility Did you know that you have to have multiple touch points before a buyer decides to buy from you? It’s true, however you do not need to spend a lot of time doing so the entire day. You can simply schedule ahead of time posts that you can leverage to increase brand visibility.

Reduce overhead Instead of hiring VA to post content for you, why not hire VAs to schedule content to post on your social media accounts? It will be more efficient and you can delegate other things instead.

Isnâ€™t that awesome? Just by using social media automation tools, you’re not only freeing up your own time, but you are also benefiting from it.

7. Chiranshu Monga

URL: http://www.bornblogger.net Social Media: http://www.facebook.com/chiranshu98

Maintain consistent content because Consistency is key to building a strong following on social media. Get control over your strategy because automation tool give more control to social media accounts. Give Back your time because the biggest incentive of using SMA is the amount of time it helps you free up

8. Waqar Azeem

URL: https://contentstudio.io Social Media: https://twitter.com/waq_azeem

Social media is one of the key marketing channels for any kind of business in this day and age. And it’s all about being quick and responsive while maintaining the human touch. However, if you want to scale your social media campaigns, you simply can’t do without using marketing automation tools.

To create effective social media campaigns, you need to stay on top of what’s happening in your industry. Keeping an eye on your competitor’s strategy is also something that you cannot ignore for long. So, that’s where social media automation tools come into play to help you effectively discover better and engaging content to share, schedule your posts efficiently, measure and analyze the effectiveness of your campaigns, and use those insights to improve your campaigns.

So, if you are still doing it all manually, you need to rethink and bring automation into the play!

9. Tarun Dumra

URL: http://beautyandhealthtips.in Social Media: https://m.facebook.com/tarundumra

Social Media Automation is extremely important for an Internet Marketer/Blogger/Social Media Advertiser…It just not helps us maintaining consistent content for our audience but also helps to build a strong following on social media. Automation tools available in the Internet Market are the best way to get control over to our strategies and planning.The Biggest advantage of using social media automation is the amount of time it helps you free up. Instead of spending hours on trying to search content that might just get shared and bring your blog a few visitors, you should use SMAT (Social Media Automation Tools) to identify trending topics and discover the relevant content.

Three things to keep in mind while using Social Media Automation:

KEEP YOUR SCHEDULE FLEXIBLE

DO IT AT THE RIGHT TIME

USE ANALYTICS

10. Daniel Stanica

URL: https://mediadigi.ro/en Social Media: https://www.linkedin.com/in/daniel-stanica/

Social Media is a very important source of traffic, leads and most important, relations if you’re running a business or youâ€™re on your own. Even tho I’m not a big fan of social media tools, preferring to interact personally with my connections I’m still using several tools that helps me to maximize my reach.

Here there are:

BuzzSumo will help you know what is trending related to your niche and how you can make the most of it. All you need to do is provide relevant keywords to automate your research.It also tracks different platforms like Facebook, Pinterest, Twitter, and more to quantify the overall reach of content. Besides content, you can also look for influencers and focus on building your relationships with them.

Missinglettr creates 12 strategic, automated social media campaigns that drive traffic for an entire year. This way you can setup the campaigns right after you published a post and this tool will automatically send to all your Twitter, Google+, Facebook social accounts. You can track the clicks and improve your campaigns on the spot (change publishing days and hours, add or remove tags etc)

IFTTT (short for if this then that) is a free service that allows all of your most-used tools, apps, and platforms talk to each other automatically. Once all of your services are linked, IFTTT allows you to create a recipe to create a chain of linked reaction once one action is taken. You can send your posts automatically to Facebook, Twitter or other accounts instantly.

ManageFlitter is one of my favorite social media tool I use for Twitter management. Btw, It’s not a secret that Twitter is my favorite social media network, especially for the fact that all the big guns in the digital marketing area are already there. ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter: You can sort your followers/following lists by a range of criteria, find new people to follow with our comprehensive search facility, track who unfollowed you and easily manage multiple Twitter accounts.

In the end you should keep in mind that social media is about people and you should interact personally ask much as you can.

11. Abhishek Jain

URL: https://rustyblogger.com Social Media: https://www.facebook.com/RustyBlogger/

Social Media has become the biggest medium of communication as well as influencing people. With social media we can create the need of the product, educate people and get more sales. The biggest challenge that a business face is social media management as it is a very time clumsy process. With the advent of Social Media Automation tools this problem can be solved to a great extent. With social media automation, you can:

Save your time

Increase your audience size

Save resources and ultimately money

Create a buzz for your upcoming services

Create a launch pad for for launching new products This is why social media automation is necessary in today’s world. Spending a little on social media automation you can save huge and make huge.

View Larger

12. Azman Nabi

URL: https://webisoft.com Social Media: https://www.linkedin.com/in/azmannabi

I will only talk in perspective of small businesses here.

Most of the businesses, especially the local and small businesses lack in utilizing social media, maybe they underestimate its power and reach. Or they think social media isn’t meant for their business. But let me tell you if your potential customer does hangout on social media, then your business should be in front of their eyes there as well.

Where most of the small business owners don’t have time to manage their business’ social profiles or don’t want to hire a dedicated employee just to handle their social media.

That’s where the social media automation comes to the rescue.

Automating any task that consumes your energy, time, and money feels interesting. And when it comes to bringing you more business, you should take it seriously.

And to back what I’m saying here is: As per a survey that was done in 2015, 32% businesses who have utilized social media automation in some way or another have reported their ROI increased in 12 months. https://www.b2bmarketing.net/member-resources/marketing-automation-benchmarking-report-2015

13. Ronak Thakkar

URL: http://moredigital.in Social Media: http://facebook.com/ronakvthakkar

Social media is all about being responsive, if you’re not quick enough or responsive, you’ve lost half the battle. There is no space for human error, and in the day and age of massive autocorrect fails, the brands can’t take a chance for another faux pas. I feel automation for social media is going to take a huge leap this year, specially for response management and ORM.

Chatbots, scheduling tools, analytic tools etc. are the topic of focus which will help save time, cost and effort.

14. Yash Dodeja

URL: https://www.bloggerscloud.com Social Media: https://www.facebook.com/yash.dodeja1

Social Media is a huge pool to be honest. You cannot overlook it at any cost.

If you are a building a brand that is going to be alive for decades you need to be active on all major social media platforms. Well, automation helps you achieve that in a blink of an eye.

Honestly, in my opinion, you cannot waste your precious time posting 5 photos on Instagram and retweeting your evergreen article on Twitter daily (you have a lot more to manage). Where everyone is taking the full advantage of automation why should you be carried away?

Instead use tools like Buffer, Hootsuite and build a full-proof social media strategy. Plan your content advance. Build a social media calendar and schedule everything inside the tool. Automate as much as you can and see your brand grow on autopilot.

Let’s take my example: I’m a full-time blogger and I use Promorepublic to schedule content consistently on all my social channels. I even use Awario for brand monitoring and Crowdfire to follow and unfollow people on Twitter.

Automation is the future if you are not mastering this skill in 2018 you are missing out big time and will only regret in future.

15. Akshay Hallur

URL: https://www.gobloggingtips.com/ Social Media: https://www.facebook.com/akshayhallur

Social Media Automation, especially in the form of Messenger Chatbots continue to grow. And, social media posting automation will also continue to grow, as more and more businesses are realizing the importance of social media for their business.

According to many case studies, chatbot marketing is more effective than email marketing in terms of open rates and engagement.

In my workflow, I use Manychat on the frontend to collect the Messenger leads, and convert them to my email subscribers eventually by asking their email and importing it to my autoresponder using Zapier. According to me, many people start implementing this strategy.

Even many brands are pivoting from building their FB page to building Messenger leads due to the recent decline in organic reach for pages. Many are even building communities over FB page marketing.

So, yes many tools that help you to automate chatbot marketing and FB group management will pop up.

Apart from FB, other social media sites like LinkedIn, Twitter and especially Quora (Hybrid social media site) marketing will grow. There’s a massive market in here to automate things. So, that could be the direction automation could be heading.

16. Steve Ward

URL: https://CloutSEO.com Social Media: https://twitter.com/StevenWard

I view social media automation tools like an arms race. The social media companies are scared of them, and working hard to minimize their impact.

On the other hand, marketers see their power and are working equally hard to create more powerful tools. There are even automation apps using artificial intelligence on the market already.

However, we are in the very early stages of AI algorithms and figuring out how best to apply them. Although new AI-integrated automation tools seem to be coming out every day, a lot of them are not quite ready for prime time.

In my opinion, 2018 is the time to be studying and experimenting with these apps. Coming up with innovative new uses for them and learning how best to apply them will make you an industry leader going into 2019, 2020, and beyond.

Read more on Somiibo's Social Media Marketing Site.

#15+ Experts Discuss the Need for a Social Media Bot in 2018 #social media #social media marketing #d

0 notes

rodneyevesuarywk · 7 years ago

Text

Social Media Automation Is Bad, and Other Marketing Lies

When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires.

via GIPHY

The problem was that many of the recipients didn’t even follow @ATT or have any interest in NCAA.

Or, more recently, take @McDonaldsCorp’s unfortunate tweet.

There’s not a lot of substance there, but @Wendys sure loved it.

After all, you’d never automate messages to your friends and family, would you? Then how can you (gasp) automate messages to your beloved audience?

I don’t like spam. Nobody likes spam. But social automation doesn’t have to be spam.

‘It’s Only Time’

I’m talking time of day, day of the week, every detail down to the hour. Then, we published our findings.

“For every message?” I asked him.

“That’s right, every message.”

“Doesn’t that take you a ton of time?” I asked.

“Nah, it’s not that bad. Just a few hours per week.”

Dollarize Your Time

He was stuck in the “it’s only time” trap. He was grossly undervaluing his time. And we constantly see this in marketing teams.

Too many marketers think their time is free. But they don’t realize that it’s actually more valuable than their money.

Now, I’ll ask you the same question I asked him: “How would it feel to put in fewer hours and get better results?”

It’s possible because that same time previously sunk into menial tasks is now available for high-return pursuits—the stuff you absolutely cannot delegate to another person or tool.

It’s time to embrace smart-o-mation to get bigger results in less time.

Smart-o-mation versus Spam-o-mation

Smart-o-mation is a way to 10x your social media results while saving time and money. In fact, I believe in its power so much, it’s actually a part of my content marketing formula.

Rethink Your Publishing Schedule

Harnessing the power of smart-o-mation is dead simple. It’s all about rethinking your publishing schedule.

Spoiler alert: It’s time to get aggressive.

But within a few hours, your post evaporates from people’s feeds. In fact, some studies indicate a tweet’s shelf life is five minutes or less before it evaporates for good.

Now, couple that shelf life with the staggering amount of noise on social. Every single second, there are:

814 images published on Instagram

2,644,941 emails sent

7,844 messages tweeted

This is further compounded by the dismal reality of that post’s reach. According to a report by Social@Ogilvy, brands may experience as little as two percent organic reach.

If you’ve got 10,000 followers, a cool 200 of them will see the post as they breeze through their feeds over the course of two hours.

From our own data, we know that 77 percent of our users share their content on social media less than three times. 37 percent share content on social media just once after it’s published.

Here’s the deal. If you’re sharing a piece of content just once, you’re absolutely wasting your content. You’re leaving tons of engagement and traffic on the table—and this means revenue!

We more than quadrupled our traffic with essentially no more effort.

Our first tweet attracted only two link clicks. A measly two people visited our content.

You can take a deeper dive into exactly how we did it with a webinar Jay Baer and Nathan Ellering tag teamed.

How To Quadruple Traffic With A Social Media Calendar

One of my favorite quotes from Jay here was, “The goal isn’t to be good at social media. The goal is to be good at business because of social media.”

That’s exactly what a more robust posting schedule helps you do.

If you’re sharing a piece of content just once, you’re absolutely wasting your content. Click To Tweet Smart-O-Mate Your New Posting Schedule

That’s why we define our cross-platform promotion schedule and then automate every message with just a few clicks.

We still custom design graphics. We still write valuable copy for every social message. We’re doing far more than shooting out a title and link for 40 days.

But the point to embrace is that intelligent automation will save you time, and therefore increase your ability to drive business value with social media.

Get yourself unstuck from the “It’s only time” trap, get aggressive with your promotion schedule, and capitalize on social automation tools to do the time-consuming tasks for you.

http://ift.tt/2BU1fv6

#Social Media Automation Is Bad #and Other Marketing Lies

0 notes

christinesumpmg · 7 years ago

Text

Social Media Automation Is Bad, and Other Marketing Lies

When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires.

via GIPHY

The problem was that many of the recipients didn’t even follow @ATT or have any interest in NCAA.

Or, more recently, take @McDonaldsCorp’s unfortunate tweet.

There’s not a lot of substance there, but @Wendys sure loved it.

After all, you’d never automate messages to your friends and family, would you? Then how can you (gasp) automate messages to your beloved audience?

I don’t like spam. Nobody likes spam. But social automation doesn’t have to be spam.

‘It’s Only Time’

I’m talking time of day, day of the week, every detail down to the hour. Then, we published our findings.

“For every message?” I asked him.

“That’s right, every message.”

“Doesn’t that take you a ton of time?” I asked.

“Nah, it’s not that bad. Just a few hours per week.”

Dollarize Your Time

He was stuck in the “it’s only time” trap. He was grossly undervaluing his time. And we constantly see this in marketing teams.

Too many marketers think their time is free. But they don’t realize that it’s actually more valuable than their money.

Now, I’ll ask you the same question I asked him: “How would it feel to put in fewer hours and get better results?”

It’s possible because that same time previously sunk into menial tasks is now available for high-return pursuits—the stuff you absolutely cannot delegate to another person or tool.

It’s time to embrace smart-o-mation to get bigger results in less time.

Smart-o-mation versus Spam-o-mation

Smart-o-mation is a way to 10x your social media results while saving time and money. In fact, I believe in its power so much, it’s actually a part of my content marketing formula.

Rethink Your Publishing Schedule

Harnessing the power of smart-o-mation is dead simple. It’s all about rethinking your publishing schedule.

Spoiler alert: It’s time to get aggressive.

But within a few hours, your post evaporates from people’s feeds. In fact, some studies indicate a tweet’s shelf life is five minutes or less before it evaporates for good.

Now, couple that shelf life with the staggering amount of noise on social. Every single second, there are:

814 images published on Instagram

2,644,941 emails sent

7,844 messages tweeted

This is further compounded by the dismal reality of that post’s reach. According to a report by Social@Ogilvy, brands may experience as little as two percent organic reach.

If you’ve got 10,000 followers, a cool 200 of them will see the post as they breeze through their feeds over the course of two hours.

From our own data, we know that 77 percent of our users share their content on social media less than three times. 37 percent share content on social media just once after it’s published.

Here’s the deal. If you’re sharing a piece of content just once, you’re absolutely wasting your content. You’re leaving tons of engagement and traffic on the table—and this means revenue!

We more than quadrupled our traffic with essentially no more effort.

Our first tweet attracted only two link clicks. A measly two people visited our content.

You can take a deeper dive into exactly how we did it with a webinar Jay Baer and Nathan Ellering tag teamed.

How To Quadruple Traffic With A Social Media Calendar

One of my favorite quotes from Jay here was, “The goal isn’t to be good at social media. The goal is to be good at business because of social media.”

That’s exactly what a more robust posting schedule helps you do.

If you’re sharing a piece of content just once, you’re absolutely wasting your content. Click To Tweet Smart-O-Mate Your New Posting Schedule

That’s why we define our cross-platform promotion schedule and then automate every message with just a few clicks.

We still custom design graphics. We still write valuable copy for every social message. We’re doing far more than shooting out a title and link for 40 days.

But the point to embrace is that intelligent automation will save you time, and therefore increase your ability to drive business value with social media.

Get yourself unstuck from the “It’s only time” trap, get aggressive with your promotion schedule, and capitalize on social automation tools to do the time-consuming tasks for you.

http://ift.tt/2BU1fv6

#Social Media Automation Is Bad #and Other Marketing Lies

0 notes

dainiaolivahm · 7 years ago

Text

Social Media Automation Is Bad, and Other Marketing Lies

When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires.

via GIPHY

The problem was that many of the recipients didn’t even follow @ATT or have any interest in NCAA.

Or, more recently, take @McDonaldsCorp’s unfortunate tweet.

There’s not a lot of substance there, but @Wendys sure loved it.

After all, you’d never automate messages to your friends and family, would you? Then how can you (gasp) automate messages to your beloved audience?

I don’t like spam. Nobody likes spam. But social automation doesn’t have to be spam.

‘It’s Only Time’

I’m talking time of day, day of the week, every detail down to the hour. Then, we published our findings.

“For every message?” I asked him.

“That’s right, every message.”

“Doesn’t that take you a ton of time?” I asked.

“Nah, it’s not that bad. Just a few hours per week.”

Dollarize Your Time

He was stuck in the “it’s only time” trap. He was grossly undervaluing his time. And we constantly see this in marketing teams.

Too many marketers think their time is free. But they don’t realize that it’s actually more valuable than their money.

Now, I’ll ask you the same question I asked him: “How would it feel to put in fewer hours and get better results?”

It’s possible because that same time previously sunk into menial tasks is now available for high-return pursuits—the stuff you absolutely cannot delegate to another person or tool.

It’s time to embrace smart-o-mation to get bigger results in less time.

Smart-o-mation versus Spam-o-mation

Smart-o-mation is a way to 10x your social media results while saving time and money. In fact, I believe in its power so much, it’s actually a part of my content marketing formula.

Rethink Your Publishing Schedule

Harnessing the power of smart-o-mation is dead simple. It’s all about rethinking your publishing schedule.

Spoiler alert: It’s time to get aggressive.

But within a few hours, your post evaporates from people’s feeds. In fact, some studies indicate a tweet’s shelf life is five minutes or less before it evaporates for good.

Now, couple that shelf life with the staggering amount of noise on social. Every single second, there are:

814 images published on Instagram

2,644,941 emails sent

7,844 messages tweeted

This is further compounded by the dismal reality of that post’s reach. According to a report by Social@Ogilvy, brands may experience as little as two percent organic reach.

If you’ve got 10,000 followers, a cool 200 of them will see the post as they breeze through their feeds over the course of two hours.

From our own data, we know that 77 percent of our users share their content on social media less than three times. 37 percent share content on social media just once after it’s published.

Here’s the deal. If you’re sharing a piece of content just once, you’re absolutely wasting your content. You’re leaving tons of engagement and traffic on the table—and this means revenue!

We more than quadrupled our traffic with essentially no more effort.

Our first tweet attracted only two link clicks. A measly two people visited our content.

You can take a deeper dive into exactly how we did it with a webinar Jay Baer and Nathan Ellering tag teamed.

How To Quadruple Traffic With A Social Media Calendar

One of my favorite quotes from Jay here was, “The goal isn’t to be good at social media. The goal is to be good at business because of social media.”

That’s exactly what a more robust posting schedule helps you do.

If you’re sharing a piece of content just once, you’re absolutely wasting your content. Click To Tweet Smart-O-Mate Your New Posting Schedule

That’s why we define our cross-platform promotion schedule and then automate every message with just a few clicks.

We still custom design graphics. We still write valuable copy for every social message. We’re doing far more than shooting out a title and link for 40 days.

But the point to embrace is that intelligent automation will save you time, and therefore increase your ability to drive business value with social media.

Get yourself unstuck from the “It’s only time” trap, get aggressive with your promotion schedule, and capitalize on social automation tools to do the time-consuming tasks for you.

http://ift.tt/2BU1fv6

#Social Media Automation Is Bad #and Other Marketing Lies

0 notes

christinesumpmg1 · 7 years ago

Text

Social Media Automation Is Bad, and Other Marketing Lies

When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires.

via GIPHY

The problem was that many of the recipients didn’t even follow @ATT or have any interest in NCAA.

Or, more recently, take @McDonaldsCorp’s unfortunate tweet.

There’s not a lot of substance there, but @Wendys sure loved it.

After all, you’d never automate messages to your friends and family, would you? Then how can you (gasp) automate messages to your beloved audience?

I don’t like spam. Nobody likes spam. But social automation doesn’t have to be spam.

‘It’s Only Time’

I’m talking time of day, day of the week, every detail down to the hour. Then, we published our findings.

“For every message?” I asked him.

“That’s right, every message.”

“Doesn’t that take you a ton of time?” I asked.

“Nah, it’s not that bad. Just a few hours per week.”

Dollarize Your Time

He was stuck in the “it’s only time” trap. He was grossly undervaluing his time. And we constantly see this in marketing teams.

Too many marketers think their time is free. But they don’t realize that it’s actually more valuable than their money.

Now, I’ll ask you the same question I asked him: “How would it feel to put in fewer hours and get better results?”

It’s possible because that same time previously sunk into menial tasks is now available for high-return pursuits—the stuff you absolutely cannot delegate to another person or tool.

It’s time to embrace smart-o-mation to get bigger results in less time.

Smart-o-mation versus Spam-o-mation

Smart-o-mation is a way to 10x your social media results while saving time and money. In fact, I believe in its power so much, it’s actually a part of my content marketing formula.

Rethink Your Publishing Schedule

Harnessing the power of smart-o-mation is dead simple. It’s all about rethinking your publishing schedule.

Spoiler alert: It’s time to get aggressive.

But within a few hours, your post evaporates from people’s feeds. In fact, some studies indicate a tweet’s shelf life is five minutes or less before it evaporates for good.

Now, couple that shelf life with the staggering amount of noise on social. Every single second, there are:

814 images published on Instagram

2,644,941 emails sent

7,844 messages tweeted

This is further compounded by the dismal reality of that post’s reach. According to a report by Social@Ogilvy, brands may experience as little as two percent organic reach.

If you’ve got 10,000 followers, a cool 200 of them will see the post as they breeze through their feeds over the course of two hours.

From our own data, we know that 77 percent of our users share their content on social media less than three times. 37 percent share content on social media just once after it’s published.

Here’s the deal. If you’re sharing a piece of content just once, you’re absolutely wasting your content. You’re leaving tons of engagement and traffic on the table—and this means revenue!

We more than quadrupled our traffic with essentially no more effort.

Our first tweet attracted only two link clicks. A measly two people visited our content.

You can take a deeper dive into exactly how we did it with a webinar Jay Baer and Nathan Ellering tag teamed.

How To Quadruple Traffic With A Social Media Calendar

One of my favorite quotes from Jay here was, “The goal isn’t to be good at social media. The goal is to be good at business because of social media.”

That’s exactly what a more robust posting schedule helps you do.

If you’re sharing a piece of content just once, you’re absolutely wasting your content. Click To Tweet Smart-O-Mate Your New Posting Schedule

That’s why we define our cross-platform promotion schedule and then automate every message with just a few clicks.

We still custom design graphics. We still write valuable copy for every social message. We’re doing far more than shooting out a title and link for 40 days.

But the point to embrace is that intelligent automation will save you time, and therefore increase your ability to drive business value with social media.

Get yourself unstuck from the “It’s only time” trap, get aggressive with your promotion schedule, and capitalize on social automation tools to do the time-consuming tasks for you.

http://ift.tt/2BU1fv6

#Social Media Automation Is Bad #and Other Marketing Lies

0 notes

roypstickney · 7 years ago

Text

Marketing Optimization Week is coming! 4 Free Days of Advice From Experts in PPC, Automation, AI, and Strategy

Starting to feel like you’ve been working in overdrive to (maybe) bring in only half the leads you used to? Not to mention your paid budget seems to be climbing way outta hand?

Well, it’s definitely not just you. Marketing’s changing and it’s getting tougher to see strong results.

Two weeks ago Facebook tweaked it’s publisher settings, fewer advertisers can justify current CPCs in AdWords, and—while there’s a lot of talk about artificial intelligence—how the heck can you make use of it today, exactly?

Fortunately you’re not alone, and we’ve got your back.

Learn new tactics at Marketing Optimization Week

Dedicated to helping you optimize your marketing, we’re hosting four days of FREE, tactical advice you can implement now to guarantee success in the future and get more results from your existing channels.

From February 20-23, you and your team can tune in to learn from major players in the marketing space with four daily sessions covering PPC, marketing automation, AI and marketing strategy tracks.

We don’t kid around with online events, and this is sure to be one of our best yet. Find the full agenda here, or read on for some highlights.

Learn how (and why) to kiss gated content goodbye with Drift’s David Gerhardt

February 22, 2018. Time: 3:00pm PST | 6:00pm EST | 5:00pm CST

Breaking expectations can help your marketing thrive, and nobody knows this better than David Gerhardt – Director of Marketing at Drift. Having spent the last 6+ years working in SaaS companies including HubSpot and Constant Contact, he’ll reveal insight into Drift’s 2016 decision to do away with gated content and rely on conversations instead.

In this session, get a behind-the-scenes look at the impact the decision to remove forms has had on this leading SaaS business, and what it could mean for yours.

Improve Your AdWords Quality Score with Hanapin’s Jeff Baum and Diane Anselmo

February 22, 2018. Time: 9:00am PST | 12:00pm EST | 11:00am CST

You already know the importance of your quality score, but making significant improvements to it can be a challenge if you’re not sure where to start.

In this absolutely-don’t-miss session, Hanapin PPC experts Jeff Baum and Diane Anselmo walk you through some changes you can make to your landing pages today to positively impact your quality score.

Get clear on how to prep for AI with Microsoft’s Purna Virji

February 21, 2018. Time: 11:00am PST | 2:00pm EST | 1:00pm CST

At best, you know AI is already all around us, and at worst you think of it as something to fear. Hear from Microsoft’s Senior Manager of Global Engagement on how AI is going to shake up the industry (for the better) and how you can be ready.

Bringing over 15 years in search experience to the table, Purna’s an expert in SEO, everything Bing, and voice search. You’ll walk away with three critical steps you can take today to set yourself up for AI success.

Secure 10X Results Across Channels with Larry Kim of Mobile Monkey

February 23, 2018. Time: 9:00am PST | 12:00pm EST | 11:00am CST

Self-professed unicorn obsessor Larry Kim is ready to show us all the magic of a unicorn campaign (campaigns so effective they perform in the top 1–3%).

In this session, learn the WordStream founder’s unusual tips and processes for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, Taboola and other networks, including how to drive exponentially more traffic to your content and convert more of those clicks into sales.

There’s something for everyone on your team

Above are just four of the sessions you can look forward to – there are four days(!) of carefully curated content to enjoy. Registration gets you access to:

The Google Ventures Sprint process via your host, Unbounce’s own Alexa Hubley

How to have your best year of email ever by Karen Gragg of Emma

How to get more out of your marketing tools via integrations by Sean Kennedy of Zapier

And much, much more.

Bonus: There’ll be a massive giveaway

During MOW we’re giving away the Ultimate Marketing Optimization kit. The package retails at over $4,000 and includes 2 tickets to Unbounce’s Call to Action Conference in August, a free year of Unbounce Premium, tons of swag, a printed copy of the Conversion Benchmark Report and more.

Here’s how you can gain more entries:

Hop on over to the Unbounce Landing Page Analyzer and get a comprehensive analysis of your landing page based on nine specific performance categories.

Scroll down to the bottom of your customized report and share on Twitter. Make sure to include the #marketingoptweek hashtag.

Best of luck, and we’ll see you February 20th to kick things off.

0 notes

josephkchoi · 7 years ago