#nike nikefootball nikepark nike park edgar davids netherlands rotterdam euro200 euro 2000

[pauldezentjework]

2000. Nike Park ‘Euro 2000′ Press Release. 

For Nike we did a lot with the media. Often during special media or brand events. The press release was a standard part of all media information. This picture shows a press release that we made as big as a poster, so you could hang it at the wall. Doing so, we wanted to highlight the huge picture of Dutch legend Edgar Davids, who stormed through the then tallest office building in The Netherlands, while kicked a ball through the lower sister tower. This huge visual accompanied the European Championship football, that was held in The Netherlands. Nike Park took place in Rotterdam, where this building stands. The building itself was and still is owned by another sponsor of the Dutch team, insurance company Nationale Nederlanden.