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Norton Motorcycles Launches London Atelier
Norton Motorcycles launches London atelier and announces major expansion of UK dealer network. Norton Motorcycles has launched its flagship London location, the Norton Atelier, at the Bike Shed in Old Street, London. The space brings Norton’s range of premium motorcycles to the capital and houses the brand’s new lifestyle apparel line, created in collaboration with Savile Row designer Nick Tentis. Both the Norton Commando 961 SP and CR, and the V4SV superbike are available from the Norton Atelier. The space will be staffed by the Norton team who can advise on options, arrange test rides as well as facilitate purchases. The unveiling of the Norton Atelier and the announcement of the new sales partners sees Norton grow and diversify its product offering, while continuing to deliver its desirable motorcycles and the very best in customer service excellence. Christian Gladwell, Chief Commercial Officer at Norton Motorcycles, said: “Seeing the Norton brand move from within the four walls of Norton HQ and out into the marketplace is positive on a number of levels. “Dealer partner enquiries signified the level of demand for our motorcycles, and I’m immensely proud of the work the commercial team has done to meet that demand with what is a growing dealer network. More dealers mean more riders enjoying the results of the hard work and dedication that the entire team at Norton has contributed towards. “Opening the London Atelier is also a big milestone for the brand. For Norton to have created the first of its own spaces from scratch shows our commitment to the growth of this historic marque, at the same time as setting a new standard for motorcycle retail.”
The Norton Atelier Created in collaboration with fashion designer Nick Tentis, the Norton Atelier is a contemporary design in a stylish location housing examples of Norton Motorcycles’ product line-up as well as the first examples from its off-bike apparel collection – also, designed by Nick Tentis. The space presents a vision of things to come for the Norton brand, providing an environment that is representative of the new Norton DNA: timeless style and craftsmanship informed by 125 years of heritage and expertise, tailored to modern taste. Nick Tentis, the Savile Row fashion designer behind the creation of the Norton Atelier, said: “For the first Atelier, I wanted to create a space that reflected the history and values of the Norton brand while also creating the perfect environment to display the new clothing collection. Outfitting the space with a tailored mix of both bespoke and vintage furniture perfectly encapsulates Norton’s past, present and future.” Gareth Charlton, Global Brand Director of Bike Shed Moto Co. said: “I am delighted to welcome Norton Motorcycles into our shop space at 386 Old Street. With their glorious history and dynamic vision for the future I cannot think of a better neighbour for Bike Shed Shoreditch. Having ridden their wonderful new Commando 961 and witnessed first-hand the stunning detail, and execution, they have sought in the fit-out of Norton Atelier London I very much look forward to frequently walking next door."
Sales partner network expansion In addition to the Norton Atelier, five further sales partnerships have been announced by Norton Motorcycles, including: Krazy Horse London, P&H Motorcycles, Via Moto, Thor Motorcycles and Oakmere Motor Group. All well-established dealerships, the new agreements see the businesses offering Norton’s product range to existing customers, with test rides, servicing and repairs, and parts and accessories all available from the UK-wide locations. As a result of the new partnerships, the Norton sales partner network has expanded to cover the south, south-west and south-east of England, as well as South Yorkshire and Cheshire. Visit the new Norton Atelier at 386 Old Street, London EC1V 9LT To find out more about Norton Motorcycles, go to nortonmotorcycles.com For more Norton Motorcycles check out our dedicated page Norton Motorcycles News or head to the official Norton Motorcycles website nortonmotorcycles.com/
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“@NICKTENTIS: Oscar winner Eddie Redmayne in Nick Tentis trousers, shirt & tie. Very sharp! #savilerow #EddieRedmayne #style”
www.nicktentis.com
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Martin Freeman sporting Nick Tentis at this year's EEBAFTAs
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Timeless pieces in timeless town.
I don’t think I have posted this photo shoot for you guys yet. It’s Spring/Summer 2014. Wonderful collection designed by Nick Tentis. We were really lucky to have an amazing model Matt and a hair stylist from the famous world people Mirka Hajdova. How great this shoot went. I was pleased in our reinvention of modern James Bond. Shot in the little lanes of Hampstead, the picturesque area of London, where artists, actors, writers spend their Sunday afternoons.
I want you to look at that white sleek suit, blue bow tie but dressed down with off white Superga’s. Have you spotted the cat right next to the black dinner suit? Really, it wasn’t photoshoped! That little kitten followed us around all day.
I have two absolute favorite pieces (among many). First one is the rose bow tie complimenting the brown suit and yellow cotton socks. The second (present for me boyfriendJ) is the timeless looking weekend bag. Must have!
Nick Tentis store, 37 Savile Row, W1S 3QD, London
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Playlist : Octooohhber 2014
It's near the end of the month and we've got a few songs that we feel fit with October's spooky vibes! Sit back, relax or party to our October Playlist of the Month.
Tracklist
Uncle Fester's Blues - Vic Mizzy & His Orchestra
Paint It Black - The Rolling Stones
Psycho Killer - Talking Heads
One The Road Again - Canned Heat
Sympathy For The Devil (Neptunes Remix) - The Rolling Stones
Devil's Pie - D'Angelo
Dracula's Wedding - OutKast, Kelis
Monster Mash - Don Hinson & The Rigamorticians
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Last weeks night shoot at 2am for Savile Row tailor Nick Tentis.
Featuring Frith Street Tattoo front man Andy Blyth..
#mrelbank.tumblr.com
nicktentis.com
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Catwalk:
Nick Tentis, London Collections Men, Primavera 2014
Trajes ajustaditos en colores claros y frescos hechos para crear este look geeky que te hace pensar un poco en si Sheldon Cooper usara un traje, usaría estos.
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WAIT! Nick Tentis Savile Row tells BespokeRedmayne this gorgeous blue suit worn by Eddie Redmayne on a photo shoot yesterday is theirs, not Burberry.
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Jamie Oliver ,
#FeelingNuts
In one of his bespoke Nick Tentis suits !
Raising awareness for testicular cancer !
www.checkonetwo.co.uk
#Nick Tentis#Jamie Oliver#menswear#style#foodtube#feelingnuts#checkonetwo#bespoke#suits#cancer#testicular
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Daniel Jacob Radcliffe on the art of tailoring for GQ . Buy something that fits ! Always impeccable , his new movie Horns is out October 31. Be sure to check it out ! http://bit.ly/1CZYHBK
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Just a little preview from yesterday. Great shoot for Nick Tentis. Talented people all together. X
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I had to lie about Friday. There was no other way.
But she found the sunglasses and I was doomed...
www.nicktentis.com
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I had to have a closer look at those patterns. But as I did “ding“ it came to me. It made total sense. What else could I do? I had to share it with someone, so I’ve dialed the number I had for years in my pocket...
www.nicktentis.com
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He obviously came from England.
I didn't even need to see his passport. Everything smelled of Savile Row for a mile. I had a nose for these things....and guns.
www.nicktentis.com
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I have found her. She was unspeakably someone to kill for.
The mask couldn't hide her true colours. But I knew...
www.nicktentis.com
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We wrapped the weapon in my silk scarf and we had to be fast. I could hear the sirens. The bomb was ready to explode, perfect timing. However, what nobody knew was the tiny secret compartment built into the sunglasses where we hid the diamonds...ha ha ha
www.nicktentis.com
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