#newyorkbarbecue

[richproducts]

Family Fun

Once a year, barbecue comes to New York City in a big way, courtesy of the two-day Big Apple Barbecue Block Party, the nation’s largest culinary and music festival dedicated to the best in barbecue. For the 15th annual affair, held in early June, Rich’s-owned f’real and Farm Rich brands hosted an exclusive “Fire Up the Pits” VIP kickoff event on the eve of the weekend barbecue blowout in Manhattan’s Madison Square Park.

While mingling with the top 15 barbecue pitmasters in the US, special guests and media attending the VIP party were invited to sample tasty snacks and dessert treats from Rich’s brand. Tastings of both Rich’s CinnaChurro and f’real PB Chocolate Party “freakshakes” were offered at the VIP event as well as at Rich’s weekend Block Party booth.

Rich’s showcased a variety of products throughout the weekend Block Party event, serving Farm Rich cheddar cheese curds, pimento cheese bites, and crispy dill pickles – all perfect BBQ side dishes – to hungry attendees. Meanwhile, outside the VIP area, Rich’s and f’real kept festivalgoers cool in the blazing heat with their fun-flavored freakshake offerings, including: Cold Brewed Freak, Cookie Monster and Chocolate Avalanche.

Proceeds from the Big Apple Barbecue weekend benefitted the Madison Square Park Conservancy, to support its beautiful gardens, amenities and world-class art and civic programming.