★ Emami Reports Over 1% Growth In Q1 PAT At Rs 39 Cr!
August 7, 2020
The company had posted a PAT of Rs 39.12 crore during the April-June quarter of the previous fiscal
The Board of Directors of Emami Limited met on Friday, 7th August 2020 to consider the unaudited financial results of the company for the first quarter 30th June 2020.
Emami roped in Bollywood Superstar, Salman Khan during the quarter to endorse Navratna. A new commercial featuring Salman Khan as the iconic “Raahat Raja” was aired in May & June generating good consumer traction. #NavratnaCoolChampi, a digital campaign with Salman Khan, launched to make ‘champi’ synonymous with Navratna oil became a run-away success garnering an overall 5.8 million videos created by the participants, with video views of 4.6 billion. Further, digital campaigns for Zandu Balms, BoroPlus Hand Sanitizer and Zandu Healthcare range on various social media platforms also garnered very encouraging consumer traction and interest.
While traditional channels were impacted due both lockdown and social distancing norms, the e-Commerce channel doubled its revenues during the quarter in the Domestic Business. International business was subdued due to the pandemic led challenges in key geographies which declined by 19% during the quarter. The company also introduced a hygiene range for International Business which was well received. The CSD business declined by 38% during the quarter.
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