#narrativeSEO

[macawdigi]

The Art of SEO Storytelling: Where Content Charms and Ranks | Macaw Digital

Explore the intersection of storytelling and SEO, where captivating narratives meet effective search engine optimization strategies. Learn how to craft content that engages readers and boosts search rankings.

[dorothydelgadillo]

The Day Inbound Was Redefined [#IMLive18 Day 1 Recap]

Yesterday, we kicked off IMPACT Live 2018 (our second annual conference) and I'm proud to say we came back (as the day's keynote speaker, Ann Handley would say) bigger, bolder, and braver.

With over 500 marketing and sales professionals registered, we gathered at Hartford's Infinity Hall to not only discuss the latest and greatest in inbound marketing, but most importantly, get a peek into where it is going.

In 2018, inbound is not just about marketing anymore.

Marcus Sheridan opened the event with an inspiring talk that empowered attendees to apply inbound principles to all aspects of their businesses with this in mind.

Way to kick off Day #1 of #IMPACTLive18 #IMLive18 #hartfordct #inbound #digitalmarketing #hubspot with @TheSalesLion @Impactbnd pic.twitter.com/zqNlLcqgAi

— Heather Conley (@HCPhotogCT) August 7, 2018

As inbound professionals, we share three main beliefs: 

Trust is the most important currency in business.

There is power in community.

There is always room for growth.

These are the qualities that would guide the rest of the day, which included talks from:

Bob Ruffolo, Founder & CEO, IMPACT

Carina Duffy, IMPACT HubSpot Specialist

Stephanie Casstevens, Director of Audience Engagement & Community

Kyle Bento, Emerging Technology Specialist

Kipp Bodnar, CMO of HubSpot

Zachary Basner, Director of Video Training & Strategy

Tyler Lessard, VP of Marketing at Vidyard

Tom DiScipio, Chief Strategy Officer, IMPACT 

Kathleen Booth, VP of Marketing, IMPACT

Franco Valentino, Founder of NarrativeSEO

Justin Rondeau, Director of Marketing, DigitalMarketer

Vin Gaeta, Head of Strategic Partnerships

Christine Austin, Creative Lead

Liz Murphy, Content Strategist

Ann Handley, Chief Content Officer 

Here are some of the highlights: 

  Who’s loving this year’s set up? Great production by @kylebento! #IMLive18 #marketing #hartfordhasit #impactbnd #inboundmarketing

A post shared by IMPACT (@impactbnd) on Aug 7, 2018 at 6:26am PDT

  Great #Marketing #Conference #IMLive18

A post shared by Paul Meijer (@buyfrompaul) on Aug 7, 2018 at 7:32am PDT

.@carinagduffy is a rock star. LOVING her talk at #IMLive18. GIFs + video + puns x value = ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ pic.twitter.com/STMi4H9O7I

— Chris Bryant 🎥 #INBOUND18 speaker (@The_ChrisBryant) August 7, 2018

How would you answer this question: What does inbound mean to@you? #twitterworld ? #imlive18 @TheSalesLion @Impactbnd pic.twitter.com/42FDGGJsoP

— Bella #imlive18 (@Bellas_Pets) August 7, 2018

  By 2019, 80% of all content consumed online will be video. Preach, @marcussheridan1 #IMLIVE18 #video #contentmarketing

A post shared by Tim Washer (@timwasher) on Aug 7, 2018 at 10:10am PDT

Love @stephcasstevens. So great to see her on stage here at #IMLive18! #bonus pic.twitter.com/ehEjM6gbEO

— Ann Handley (@MarketingProfs) August 7, 2018

How many customers did we lose because we didn’t bridge the gap? #imlive18 @Impactbnd pic.twitter.com/zk09BSTVD7

— Bella #imlive18 (@Bellas_Pets) August 7, 2018

“Make it easier for customers to be our best advocates” @kippbodnar CMO of @HubSpot speaking at @Impactbnd #IMLive18 pic.twitter.com/aTPJK431tO

— David Meerman Scott (@dmscott) August 7, 2018

“Talk to the camera like you would a person in a coffee shop. Answer the questions your sales team gets regularly.” @TheSalesLion #IMLive18 pic.twitter.com/KusKEJCGEK

— Gabriela Arias (@Gabsica) August 7, 2018

APP method . #IMLive18 #VideoMarketing pic.twitter.com/J1lzTBpcfC

— Scott Sweeney (@scotttsweeney) August 7, 2018

“Video is your best tool to create authenticity, build a relationship.” @tylerlessard #IMLive18 pic.twitter.com/UQBv3F5pw2

— Gabriela Arias (@Gabsica) August 7, 2018

Only 24% of sales emails are opened. Video emails w/ calendar booking link can help. @Impactbnd #IMLive18 pic.twitter.com/ZIKpguphdx

— Catherine Ostheimer (@CathOstheimer) August 7, 2018

"THIS is a media site. It's all content all the time aimed at solving for you." -@WorkMommyWork #IMLive18 pic.twitter.com/jkcgrryogI

— Stephanie Casstevens (@stephcasstevens) August 7, 2018

As an SEO nerd, I'm ridiculously excited to hear what @francovalentino has to say. 😍 #imlive18 pic.twitter.com/fhaBl0nN58

— Devon Hicks (@BlackMambaaa42) August 7, 2018

Learning simple steps on binary segmentation, thanks @Jtrondeau! @Impactbnd #IMLive18 pic.twitter.com/wiqEHIASDD

— Catherine Ostheimer (@CathOstheimer) August 7, 2018

from Web Developers World https://www.impactbnd.com/blog/the-day-inbound-was-redefined-imlive18-day-1-recap