#namely the full spread of the red bg + black SEVENTEEN

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[scans] monotube magazine vol. 2 video call with svt x francesca under cut

Sunday 7 a.m. Eastern time in the U.S. The time in Cheongdam-dong, Seoul, after just finishing photoshoots with Monotube, was 8 p.m., the evening when both body and mind are exhausted. At a distance of 13 hours, global idol group SEVENTEEN and global jewelry designer Francesca Amfitheatrof met together. SEVENTEEN made a team bracelet before their official activities for the 7th mini-album, “Heng:garae.” It is a bracelet that combines a design in the form of a cable tie with a tag made of silver material; and the flat head of the tag is imprinted with a logo symbolizing SEVENTEEN.

Francesca is the one who designed the bracelet. She is the world-class designer who was the first female design director of the high-end jewelry brand Tiffany & Co. and currently serves as the artistic creative director of Louis Vuitton’s Clock Jewelry line. She is also the founder of global jewelry brand “Thief and Heist.” 

The collaboration of the bracelet between “Thief and Heist” and SEVENTEEN was made by Francesca’s active proposal. SEVENTEEN members directly asked Francesca why she chose SEVENTEEN as a collaboration partner in 2020, after the collaboration with global pop singer Elton John in 2019. They also asked how the brand name was made, “the thief and robber,” and all the curiosity they had. From now, we will broadcast a video call between Francesca and SEVENTEEN.

Francesca: Hi guys! Nice to meet you all. SVT: Nice to meet you too! Good morning, Francesca. Francesca: How are you all? How was the shoot? Joshua: We had such a great time. We really like… (showing the bracelets together) Francesca: You all got the tags! SVT: Very nice!

Francesca: Do you all speak English? Joshua: No, only two of us speak English. But, we will like translate for our members. Seungkwan: His (Vernon) hometown is New York. Francesca: I know one is from, you (Joshua) are from LA, right? In California? SVT: Oh, wow.

Joshua: We actually prepared some questions to ask you. Francesca: Fantastic!

Joshua: So, the first question is, how did you get to know us, like our team, SEVENTEEN, and why did you choose to collaborate with us? Francesca: Okay, good question. So, I’ve been to Korea many many times. I’ve worked in Seoul, I’ve done a million projects, spent months and months in Seoul. A lot of great friends, and I am a huge fan of Korea. I also love K-Pop. The first collaboration I did was with Elton John. Joshua: Oh, we’ve heard about that. Francesca: And the second collaboration is with you guys. I thought that the one thing that was really important to me was to do things that were very different. So, from Elton to you is so different. I worked a little bit with Jisoo from Blackpink, she is a big fan as well of the bracelet. And I wanted to do something because the brand is very unisex. I want to make jewelry that is not traditional. And so, um I am a huge fan of yours, it was a great kind of, you know, global initiative to have Elton and then to have you guys. Also lastly, is that I love your style. And you always wear jewelry like you wear chains. Such a cool style. So I thought it was a perfect combination. Seungkwan: I agree with you.

Joshua: Our second question is what is the meaning of your brand Thief and Heist? Francesca: So, you guys know the film “Ocean’s 11”…? SVT: Yeah, we do. Francesca: Right, so you know that thing of the very elegant minds that you need to create the perfect heist. I always like to work with incredible people who are courageous, smart, and elegant. I’m always fascinated by that type of world that is really interested in jewelry. But see it in a naughty way, a disruptive approach that challenges traditions. Because jewelry is always so traditional and Thief and Heist is not! Every time it launches something it’s gonna be very different. So, that’s the whole ethos behind the brand. Joshua: That’s cool. We love the meaning behind your brand. We actually didn’t know the meaning. So I was like, “Thief and Heist, what does that mean?”

Vernon: Our third question is, why did you use the recycled plastic for this particular jewelry? Francesca: So, I really wanted to find a way to highlight how precious a material plastic is. To try and shift people’s thinking from a single use, throw away mentality to one of value and permanence. We sourced reground plastic for The Tag, which is essential in highlighting the importance of the concept of the “circular economy.” For the 20% which is new plastic, we wanted to offset that and found an amazing charity called the Plastic Bank who we support. They build ethical recycling ecosystems in coastal communities around the world and pay the collectors a premium for the materials they collect to better help them provide basic family necessities such as groceries, school tuition, and health insurance. So it’s like tap water that keeps on running and so we have to kinda find solutions. We’re never gonna get rid of plastics completely but we need to find different solutions that help, right? The Oceans and the sea. So, we’ve started the campaign called “Make plastic precious.” Treat plastic like as if it was gold. You know? So you use it very carefully.  Vernon: I see, I see. Wow, that’s a very noble cause. That’s awesome.

Joshua: Is there a way to take off the bracelet? Francesca: No, it’s permanent. Joshua: Oh, we have to cut it. That’s the only way to take it off? Why did you make it that way? Francesca: Um, because I wanted to make something that you don’t think about. Something that stays with you. But what it will do is it will always remind you of today. It’s like capturing a moment. So every time you look at your bracelet, it has a meaning. Because it’s a part of you, but when you click it on, that moment stays with you. So it’s either a memory of a moment or a person. You know? It’s hard to put the tag on by yourself, so you’ll always remember the person that tags you. So if you were to give a tag to somebody, that person will always have you with them.

Vernon: Oh, I also think this bracelet kind of reflects the generation we are living in right now? Like generation that uses so much plastics and yeah I think it’s a cool bracelet. Francesca: Fantastic, thank you. It’s like a new modern friendship bracelet. It’s like a new way of treating a friendship bracelet. Even your fans. All your friends, and your fans are called CARAT, right?

Vernon: Right. And umm, personal questions, what kind of music do you like to listen to? Francesca: I love funk. Prince is like my all time favorite musician. I even have an earing, with Prince’s symbol, I don’t know if you can see. Um so, I think that he was super talented. What about you guys? Do you have all different, you all have very different musical tastes? Don’t you? 

Vernon: Yeah, I mean we have so many members, so like the variety of music we all listen to is just… but we definitely like “funk” too. Seungkwan: Oh we actually have a song called “Very Nice”. Joshua: That’s like similar to the type of music you might like. Francesca: Oh, your first song, I was listening to your first ones. First of all, you started your band, you launched your first song, your first single on the 26th of May, which is my birthday.  SVT: Your birthday? Really? Wow, that’s crazy!

Francesca: And also you guys, you started off funky and then do more ballads, you do R&B and then you do ballad and you do a lot of different musical genres. Joshua: We experiment. Vernon: We don’t try to fix the genre of music. Francesca: And your new album is coming out? SVT: Yeah, very soon.

Francesca: Yeah, I wanted to know, you guys when you got together, did you all meet for the first time, or were any of you were friends already, some of you were in another band or some of you were on TV shows. How was it when you first met? Vernon: We all met each other for the first time. Like through our company’s training center. First time we all met together, they never knew each other even before.

Joshua: We just got closer through the years, through our training system, we had to live together for seven years. It’s been like seven years. Seungkwan: Eight years. Joshua: Ah, eight years actually, that we’ve been living together. So, yeah we are basically family now, just brothers. Francesca: Fantastic.

Joshua: We just want to show you that we appreciate you for designing such an amazing bracelet. Vernon: One last question, actually this is the most important question. We all have Team rings. Right here. Francesca: That’s Seventeen in Roman numbers?

Vernon: Yeah, this is our fourth one, and we just wonder if we’d have an opportunity that you’d like to design our next ring, it would be such an… Francesca: I would love to! 100%. Okay? Vernon: Such an honor. You promised! (pinky promises)

Francesca: Definitely, and I’m so excited, I can’t wait to listen to your new music and you guys what you are doing is so great. You all have amazing style. You really do. Amazingly talented. SVT: Thank you so much. Hope we can meet you soon, um, in person. Francesca: Absolutely, either anywhere in the world. Either in Seoul or in the states or in Europe. Take care, okay?