#nailchamp

[nailinghollywood]

For this week's @nailchamp "Mood Nails" @stephstonenails wanted to depict an ever changing mood & ended up with this mood ring look! Go check out what other artists created and vote for your favorite on www.nailchamp.com • • #nailchamp #contest #moodnails #stephstonenails #sponsored #nailinghollywood (at Nailing Hollywood)

[theslaymagazine]

Love these 💅💅 nailchamp - She’s done it again! Congrats to @ninanailedit on her fourth #NailChamp title! #theslaymagazine #sheslays #slayed #theyslay #nailtech #naildesign #spring #NailedIt #nailart #nailporn #designs #art @charlynichole

[mellowyknox]

Mail Chimp “Mail Shrimp”

Mail Chimp “Jail Limp”

Mail Chimp “Kale Limb”

MailChimp’s marketing campaign, “Did You Mean MailChimp?”, was one of the three Cyber Grand Prix winners at Cannes International Festival of Creativity 2017, in recognition of an integrated multi-platform campaign. Launched in January 2017, the brand campaign was designed as an ecosystem of additive, artful and playful experiences connected with the mispronunciation of the email marketing platform name Mailchimp. MailChimp is the world’s leading marketing platform. Fifteen million customers, from small e-commerce businesses to major online retailers, use MailChimp to express themselves to the world and connect the right people with the right message, at the right time. As a company that has built itself on enabling small businesses to grow without compromise, the new campaign shows that MailChimp practices what it preaches: Being creative and true to yourself is good for business. For MailChimp, that meant having fun with its name in as many creative ways as possible, drawing on inspiration from its 2014 audio ad, popularized by cult podcast series Serial, in which people mispronounced MailChimp, ending with the now infamous “MailKimp?”. This inspired a collection of cultural activations, from creating hit singles and a new brand of potato chips, to starting fashion trends and making short films about singing sandwiches. MaleCrimp, MailShrimp, KaleLimp, FailChips, VeilHymn, SnailPrimp, JailBlimp, WhaleSynth and NailChamp all have one thing in common: They sound like “MailChimp.” The Did You Mean Mailchimp campaign, online at mailchimp.com/did-you-mean, was experienced in cinemas and has expressions on social media platforms such as YouTube, Twitter, Tumblr and Instagram.

Agency: Droga5 New York Creative Chairman: David Droga Chief Creative Officer: Ted Royer Executive Creative Director: Neil Heymann Group Creative Director: Don Shelford

Production: Riff Raff Films Director: The Sacred Egg Cinematographer: Benjamin Todd Production Designer: Petr Kunc Editor: Sam Mould

Post: MPC New York

Print: 

Digital:

Year: 2017

[itsidachen-blog]

The “New Snack” of 2018

“Hi, we’re FailChips. Nice to meet you.”

I remember the first time I came across an article about a ridiculous-sounding, “new and improved” potato chip, the “FailChips”. The article talked about the latest potato chip invention: intentionally crushed up chips packaged and sold to deliver a “game-changing” chip eating experience. Tired of all the unnecessary recent food inventions like the “Sushirrito” (a hand-held sushi burrito) and burger buns made of avocados, I wondered what the next ridiculous trend in food trend would be. So, there I was, at 11:30 pm, driven by 90% curiosity and maybe 10% skepticism, I started to research this exceptional brand.

To my surprise, the quest was not tricky, and the result was not at all what I expected. After a quick search on Google, I was hooked. FailChips was part of the “Did You Mean...?” marketing campaign by MailChimp. 

With a little more digging, I discovered that in addition to the FailChips campaign, MailChimp also released eight other equally whimsical promotions, each with an original flair and dedicated groups in the target audience. For film lovers, three short films called “MailShrimp,” “KaleLimp,” and “JailBlimp” appeared at select theaters in major cities. Two musical campaigns, “VeilHymn” and “WhaleSynth” were released to capture the hearts of music enthusiasts. In particular, VeilHymn is a musical collaboration among the British singers Dev Hynes and Bryndon Cook; their song “Hymn” and a behind-the-scenes video accumulated over 750,000 views on YouTube and inspired numerous song covers among their fans worldwide. To attract cosmetologists, MailChimp started an online nail art competition they called “NailChamp,” where thousands of people voted online for their favorite fingernail artist. The Instagram account quickly attracted almost 17,000 devoted nail art lovers. An anti-aging facial promo, “SnailPrimp” involves putting a snail on one’s face, and then there is the hairstyle called the “MaleCrimp.” Both of these silly beauty trends, created by MailChimp as parts of promotions, quickly caught the attention of enthusiasts. A story named “Cool Kids Crimp,” associated with the MaleCrimp campaign went online around the time of the New York Fashion Week in Paper Magazine in partnership with MailChimp.

This campaign attracted me with its out-of-the-box creative content. By initiating nine drastically different campaigns, MailChimp achieved its goal of reaching new audiences in a most unconventional yet effective way. Unlike what we usually expect from a software company, the FailChips promotion, filled with playful humor and elements of surprise, conveys originality that moved me to research deeper into food, film, music, and beauty products. Moreover, the contents affected and made making a splash within the most relevant cultural spaces. #relatable

The campaigns were cleverly effective because, in the end, each promotion leads people, just like me, who succumbed to one of the campaigns to search for MailChimp’s website. Finding the true identity of “Did You Mean MailChimp?” evokes a massive search on the Internet! As an original company that sells creativity and embraces novelty, the content MailChimp created became the perfect introduction to its prospective audience. 

[ninanailedit]

Happy weekend!! I've been super busy grading papers for midterm grade reports next week so today, I have one more look at my last submission for the @NAILCHAMP competition! What are you guys up to this weekend?

[ashleyxsade]

💅🏾💅🏾💅🏾 @mailchimp @nailchamp #ashleysade (📸: @jcgoudaff) (at Melrose Ave., Fairfax Village)

[nailinghollywood]

💐💕 Romantic & delicate is @reireishnailart style for this weeks @nailchamp battle. If you LOVE please VOTE on nailchamp.com •
#reireishnailart #nailchamp #sponsored #nailinghollywood (at Nailing Hollywood)

[nailinghollywood]

💙🌫💙 Stone Marble Nails perfectly executed by #@reireishnailart / @reinasnails for today's www.nailchamp.com contest. Love them like we do!? Please vote for Reina @nailchamp .com! • •
#reireishnailart #marblenails #nailart #nailchamp #sponsored #contest #nailinghollywood • • 🙌🏼: @handmodelcece 📸: @jennahipp (at Nailing Hollywood)

[nailinghollywood]

Week 2 of @nailchamp starts w/ @whitneygnails 💅🏼✨👊🏼 ・・・ In the future, all nails will be very long and extra holographic. You can vote for these nails at nailchamp.com and help her bring home the title. #nailchamp #marathonnails #whitneygnails #sponsored #nailinghollywood

[nailinghollywood]

She's so fabulous, diamonds literally float off her fingertips....💅🏼✨💍 For week 3 of @nailchamp, @jennahipp extended nails using real lace. • • pls vote for Jenna at naichamp.com and see what all the other amazing artists are creating. • • #nailchamp #diamondnails #oscarsnails #lacenails #redcarpetnails #nailchamp #sponsored #jennahipp #nailinghollywood (at Nailing Hollywood)

[nailinghollywood]

Week 2 of @nailchamp!! This Negative Space Glitter Galaxy Nail takes “negative space” to a "hole" new level. You've never seen this before for sure! @jennahiop didn’t just remove color- she made an actual star-shaped cutout through the nail itself. 💫⭐️💫 If you try this one at home, its best to use a press-on nail 👌🏼 Get on over to nailchamp.com to vote for Jenna on this look and show her some LOVE!#nailchamp #sponsored #jennahipp #nailinghollywood (at Nailing Hollywood)

[nailinghollywood]

@cassmariebeauty creates her first entry for the #NailChamp nail art competition (happening right now!). The prompt for this week is '30 minute nails' so she came up with a layered design that requires very little drying time. Using the light blue as a base, Cass added a dark pink half circle on either side of the nail and then a similar (light pink) half circle that touches the base of the first. If you like this #30minute design, go vote for her look at nailchamp.com • • #nailchamp #nails #nailart #sponsored #contest #30minutenails #cassmariebeauty #nailinghollywood (at Nailing Hollywood)

[nailinghollywood]

With only 30 minutes to create nail art for this part of the @nailchamp competition, @stephstonenails whipped up this neon color blocked look. Go check out what other artists created and vote for your favorite on www.nailchamp.com • • #nails #nailart #nailchamp #sponsored #contest #30minutenails #neoncolorblock #stephstonenails #nailinghollywood • 📸 @jennahipp (at Nailing Hollywood)

[nailinghollywood]

So you broke your eye shadow compact and all of those beautiful colors are smashed to bits and pieces ... bummer right!?! Nope! Don’t trash that pretty palette - instead mix the crushed eye shadow with a little topcoat to create your own custom polish colors. For this super quick, easy (and eco!) look, @jennahipp added a final dusting of contrasting eye shadow for a little extra wow factor. Do you like??? If so, go check it out and VOTE for her at nailchamp.com 🙌🏼🙏🏼 • • #nails #nailart #contest #jennahipp #nailchamp #sponsored #makeupnails #30minutenails #nailinghollywood (at Nailing Hollywood)

[nailinghollywood]

Each Week, 12 top nail artists (5 from our agency) are battling nail to nail and YOU decide the winner!! Vote for our artists @jennahipp @stephstonenails @whitneygnails @reinasnails & @cassmariebeauty at www.nailchamp.com 🙌🏼🙏🏼🙌🏼🙏🏼🙌🏼🥊 • • #contest #nailchamp #nailart #sponsored #voteforus #nailcontest #nailinghollywood (at Nailing Hollywood)

[nailinghollywood]

This look by @cassmariebeauty is our first entry for the #NailChamp nail art competition (happening right now!). The prompt for this week is '30 minute nails' so she come up with a layered design that requires very little drying time. Using the light blue as a base, Cass added a dark pink half circle on either side of the nail and then a similar (light pink) half circle that touches the base of the first. If you like this 30 minute design, go vote for her look at nailchamp.com and check out the other artists who are competing! • • #nailchamp #sponsored #30minutenails #cassmariebeauty #nailinghollywood (at Nailing Hollywood)