#my own opinions on this being a lowish budget low effort generic easily marketable cash grab aside

[garr9988]

You cannot convince me that this video's high view count isn't at least half sourced from bots.

It's a good song and decent animation, which would usually have all the makings of a viral video. But I never saw this trending, haven't heard this (admittedly good) song anywhere. Neither it nor the movie it's connected to show up in Google results, and despite 51 Million views in 2 months, hardly anyone is talking about it on Tumblr or Twitter. And despite such a high view count, the promotional tweets and retweets have barely any attention.

Most of the Instagram & YouTube comments for an English song (with no closed captions, English or otherwise) for a movie with a British cast are in Spanish? And a lot of the Instagram posts are advertising the song over and over with nothing new to them. "Hey, we have a thing! Look at it! It exists! :D"

This movie's been in production for a while at least, since 2 years ago a guy named Trevor Wall posted a very similar animation for a band also called The Meeps comprised of nearly the same animals. It seems like a prototype animation to gauge interest (even if the final product is entirely different).