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Classmates

Gregory Lloyd Johnson, Class of 1975

From Crawford High, to global broadcast entrepreneur....... who knew?

Today we’d like to introduce you to Gregory Johnson.

Greg J is a well-known media marketing executive, event producer, radio broadcaster and global thinker. After serving in the United States Marine Corps as a weapons systems technician aboard the F-4 fighter aircraft, Greg’s professional broadcast career began to definitively form at national urban radio syndicator Bailey Broadcasting Services, headed by urban radio legend Lee Bailey. As Director of Sales and Marketing, he was the catalyst for the development of successful radio promotions and sales strategy for a line up of nationally syndicated programming including the highly acclaimed RadioScope. At 102.3 KJLH, a heritage radio station broadcasting in Los Angeles and owned by music icon Stevie Wonder, Greg served as the Marketing Director for over 20 years, creating, producing and executing a lineup of promotional strategies, campaigns and events. He built and produced a number of well-established music festivals which attracted tens of thousands of attendees in the Los Angeles community. (Of note, 4th of July Fireworks Extravaganza, Knotts Berry Farm Gospel Showcase, Taste of Soul, multiple music festivals commemorating the MLK holiday.

After leaving KJLH, (He)I connected with his partner who (he)I have(has) known for many years from her work as a business leader/influencer in the gospel music industry. Rhonda Love is a writer, filmmaker, marketer, and former Executive Assistant & Scheduler to the Mayor of Long Beach, Dr. Robert Garcia. We began to operate at DreamKreator Studio – our digital media space in the East Village Arts District of Long Beach, CA. Greg’s global reach is predicated on his mantra to build bridges of music arts and culture between Africa and America. To that end, he promotes travel and tourism to Africa, coordinating travel groups to the continent. He is the host and producer of AfroPop Radio, a podcast featuring contemporary African music; he imports his own line of coffee from Cameroon(Kalimba Song Coffee Company) and is a sought after speaker on subjects of African cultural exchange. Greg’s commitment to his community is underscored through his service on the Board of Directors for the West Angeles Community Development Corporation where he serves as Recording Secretary and the Arts Council for Long Beach where he serves as Treasurer. Further Greg has been named among the 100 most influential African Americans in LA four consecutive times.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?

Well, we are, at the foundation, a marketing and media communications company. Being new and independent comes with its own set of challenges. We have to constantly be about the work of letting people know who we are and what we do. We also have to lean into the adaptational use of digital devices by our core audience – meaning folk have to learn how to use the available technology and how to consume our content. Our core audience is the mature adult and the digital transformation moves quick and fast for them. Believe it or not, those are the easy challenges. COVID-19 has changed the entire paradigm of how we consume media so in a way that has been great for us in terms of listener/viewers discovering our content and then discovering how to use it in their daily lives. Safe at Home forces them to use the available technology and learn how to use it. So then we have to be mindful of what value do we bring to the masses? On the other hand, we are still slaves to the parameters that advertisers need in order to place buys with us. Again, we are independent so our corporate name isn’t as well known when contrast against says an IHeart or Radio One… Nonetheless, we relish in our independence and our ability to pivot and adapt to the new media landscape.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?

The Hannibal Media Group strives to be a leader in digital media communications and Lifestyle Marketing. As such, we develop, create and promote a variety of digital media properties which are broadcast across tablets, mobile, streaming and podcast platforms, mobile apps and desktop computers. Our core programming target is the individual who enjoys the urban cultural lifestyle from a decidedly global perspective. We operate out of DreamKreator Studio, a small digital media production facility that I operate with my Partner Rhonda Love. It is from our small space in the East Village Arts District of Long Beach that we conceive, create and execute our brand of media. We are known for our well-documented expertise with music, arts, and events management. This experience provides a powerful backdrop to provide brand marketing solutions by integrating intimately into the lifestyle of the target consumer. While we are very community-minded, we are very intentional about our global outreach, we are dedicated to build a transatlantic bridge of music, arts and culture with the African Continent and the west through online broadcasts, feature films and documentaries, events A legacy of broadcast programming, marketing, advertising sales and promotions along with major events management anchors our reliability and experience.

Our track record illustrates exceptional discernment for new music trends and arts productions. We are most proud of our ability to produce major community festivals as evidenced with the City of Inglewood’s KingFest- an essential part of the City’s Martin Luther King Jr Festivities. This year, COVID-19 canceled our ability to gather together at parades and festivals so we linked with the City of Long Beach and a prominent business development organization known as Leadership Long Beach and created a virtual experience for the community. We had live music performances by Kenny Lattimore, Sy Smith, The Reel Band and Brownsuede. It was viewed by thousands and is still getting raves from across the world even though the 2021 holiday is over. We went on to produce virtual events for the Long Beach Branch NAACP and the Arts Council for Long Beach.

Our innovative brands include: Beach City Radio(www.beachcityradio.com) – our 24 hours online radio station. Beach City Radio is a global platform for the expression of soul, urban pop culture, culturally relevant news and conversation, and community inspiration through the art of music. Beach City Radio reflects the lifestyle of the adult global urban listener 25-49. The station broadcasts both music and talk. BEACH CITY RADIO broadcasts on the worldwide web 24 hours a day, seven days a week.

Our music format offers a diverse and relaxing soulful mix of adult contemporary music, classic hiphop, soulful house, soulful jazz and inspirational gospel. Additionally, the station actively seeks to present new and soulful music from the international diaspora. The core Beach City Radio listener is a mature, sophisticated, socially conscious individual. A progressive thought-leader who is self-determining, discerning, well-informed with a global consciousness.

Kalimba Song Coffee Company (www.kalimbasongcoffeecompany.com) – We import our own line of premium Cameroon Boyo coffee direct from farmers in the mountains of Cameroon West Africa. We are linked with a collaborative of 600 small farmers who pick the cherries, mill them and we facilitate the import to the US where they are roasted and sold direct to consumer.

AfroPop Radio (www.theafropopradio.com) – AfroPop Radio is a weekly exhibition of contemporary African Music. We have designed our playlists from charts on the African Continent, conversations with African Radio Personalities, African artists, tastemakers, influencers, record executives, television personalities and various industry pundits. We seek to build a bridge of music, arts and culture between Africa and the US. The podcast has grown exponentially as we explore the deep diaspora that is contemporary African Music. NOt only are we heard wherever you get your podcasts, we have been picked up in Washington DC on 96.3 DC Radio HD4 and dcradio.gov…

Coffee Conversations with Greg J (www.facebook.com/coffeeconversationswithgregj) – This is our twice-weekly, livestreamed mid morning talk show wherein we feature casual yet compelling conversations with influencers from around the globe tackling a variety of subjects. Past guests have included Jimmy Jam and Terry Lewis, Trombonist Jeff Bradshaw, Broadcasters from all over the African Continent, Congresswoman Maxine Waters, Ambassador Arikana Chihomboro-Quao, Former LAPD Chief Bernard Parks, Dr. Anthony Samad, and many more…

What sort of changes are you expecting over the next 5-10 years?

Certainly, radio has changed right before our very eyes. Pre-COVID, it was already evolving to digital platforms and expressions. I was already cognizant of these changes and started the business with this at the center of my consciousness. But now, in quarantine, the broadcast paradigm shift has accelerated. Thus we are having to pivot, adapt and overcome the circumstances around us. Events, as an example, are not going to happen anytime soon as we know them. So we pivot into the digital space, creating unique experiences for consumers. I also see more culturally relevant podcasts being made available to the masses. Our podcast, AfroPop Radio has grown exponentially as people discover it because of the increased popularity of contemporary African Music. I see the ability for filmmakers to gain more distribution of their work through digital platforms. The day of waiting on the big studio to do whatever it is hey do are over.. The digital paradigm has created new opportunities for creatives. *Reposted article from VoyageLA, April 12, 2021. **Contact information can be found at the following link: http://voyagela.com/interview/community-highlights-meet-gregory-johnson-hannibal-media-group-dreamkreator-studio/?fbclid=IwAR05Cm-Kvs8IKhgWE8ign_83Gpx_TaqXUgq-vwMskeePoCl0s6gKVGaFbTI