#my blog's subtitle remains accurate

[lesbianslugreaction]

"Bind me as you please."

- Javert, Les Misérables 5.1.6

In the series of excellent Brick quotes to take out of context, this one reigns supreme. #normalthingstosayasahostage

[rb-d2]

Catch Up

Current latest version : 0.4.5

Hey everyone it's been a while!

A new patch for the Project Wingman alpha demo is here! This will be the final update to the demo as now we need to fully focus on the 1.0 release of the game.

This update mostly contains QoL and Bugfixes submitted by the community. I've made sure that there is nothing gamebreaking in the demo but if there are any bugs be sure to let us know about it!

I will certainly try my best to keep this blog updated now that the ball is rolling again on development after the Kickstarter. And again I can’t thank everyone enough for all the amazing support and the feedback all of you have provided. It really makes me happy that a lot of people are enjoying the game even at its early stage right now. I hope this update can improve your experience in the game while you wait for the final release. 

Thank you so much everyone!

Update Highlights:

Allied Kills

Allied on enemy kills now net the player 40% of the original enemy kill reward. It certainly makes sense especially with the introduction of Conquest mode where money means everything. A new column has also been introduced in the Scenario debriefing screen to accomodate for all the kills your allies has done.

Airship Hit Detection

Hit detection on the airship has been significantly improved. Now missiles and gunshots that should hit airship components will actually hit the components instead of hitting the airship hull. The old hit detection method wasn't suitable for components with multiple collision nodes so close in proximity to each other. So the missile and cannon hit detection has been slightly altered to accommodate the new requirements the weapons need now.

Radar Overhaul

The radar has received a bit of a facelift and functionality improvements! Now the radar zooms appropriately depending on the distance of the player to the target.  It's not final yet as the UI as a whole could still go through a few iterations to improve its look.

Guns Guns Guns

A small little change yet in my opinion adds so much to the overall feel to the game. Enemy Fighter jets now can fire their guns, so be careful when going head on with the enemy!

Additional Configurations

Added a few more options such as Mouse Controls (Still Experimental) in the Controls section and Preferred Camera view in the Gameplay section.

Conquest Balance Changes

Various changes to the balance in Conquest mode has been implemented to reduce the difficulty spike within the game mode. That being said the gamemode is still quite difficult, but it should feel much fairer than the previous iteration of the gamemode. Please check it out! The final boss encounter has also been changed slightly so let me know how that goes!

Hangar + Conquest Hangar overhaul

The hangar has received a few layout improvements along with homogenization of the UI between the default hangar and Conquest hangar. This should make the whole interface more consistent and more intuitive as now they both use the same look and functionality.

As usual, I hope it meets your expectations! Please send your feedback through the channels we've described in the Project description page.

Thanks for reading!

-RB

Keep reading for the full patch notes (very long)

Patch notes below:

PATCH NOTES:

Project Wingman Alpha Update Patch Notes for Version 0.4.1.0625 -> 0.4.5.0923

Gameplay: -Fixed cannon hit detection radius on water. -Enemy railguns now show a charge up animation before firing. -Slowed railgun projectile. -Fixed projectiles not colliding with instanced static meshes. -AI Aircraft can now shoot their cannons at their target. -Fixed hit detection on airship VLS/SAM to be much more accurate with the model appearance. -Allied kills now nets 40% of the original score reward. -Added UI warning when the player gets near the map limits. -I/A-52 HP increased from 70->75

Controls: -Removed default keybindings for rookie flight controls and mouse controls. -Adjusted UI cursor controls and deadzone. -Mouse controls has been enabled -Mouse controls and rookie flight controls now disable each other in case of a conflict -Mouse controls and rookie flight controls is now saved in user settings.

Conquest: -Adjusted map lighting on all areas to be more consistent with the rest of the game. -Removed ominous black circle in some conquest maps. -Conquest cursor now remains in the same location after and before sortie. -Increased fighter count at lower alert levels to reduce loiter times. -Conquest no longer spawns random AA facilities throughout the map as it adds too much targetting noise for players. -Revised Conquest final boss fight.

Chainlink: -Adjusted the lighting to be more consistent with the rest of the game.

Clear Skies: -Adjusted the lighting to be more consistent with the rest of the game.

Operation Blackout: -Adjusted the lighting to be more consistent with the rest of the game. -Fixed collision profiles on the power lines near the transformers to no longer block missiles. -Fixed collision profiles on the power poles so that collision is now enabled for both players and projectiles. -Overhauled the appearance of the forward base facility. -Overhauled Oil Silo/Tanks to include destroyed models.

Hangar : -During loadout selection, the camera now remains static in front of the Aircraft. The camera can still be freely moved by toggling free camera mode. -Overhauled Conquest hangar to use the same hangar/loadout selection as Scenarios. -Added missing SV 37 picture on hangar screen. -Hangar now shows weapon compability list on each aircraft. -Weapon listing is now separated into category onto what they are effective against. -Readjusted the placements of a few UI elements in the hangar to be less intrusive.

Effects: -Adjusted flare particle effect. -Adjusted ground explosion effect. -Added cannon impact effect on water. -Adjusted water wake and dust effects activation distance. -AI aircraft now correctly shows water wake effects. -Fixed wingtip trail effect still appearing upon aircraft destruction.

UI: -Adjusted on which elements gets shown and hidden in cockpit minimalist mode. -Fixed rebinding UI that would occasionally show more sections than it should. -Revised the cockpit pitch ladder appearance to show more clearly on positive and negative pitch. -Revised radar UI appearance. -The radar now zooms in and out depending on the distance of selected target for better visibility and awareness. -Added grids onto the radar overlay for situational awareness. -Adjusted the opacity of friendly units on radar to be not as opaque. -Fixed inverted X and Y view axis in calibration view. -Fixed Target indicators to be consistent in size no matter the field of view. -Added preferred camera view. -The game now remembers which camera view was used last. -Adjusted the credits scene. -Resolution scale now rounds to the nearest whole number. -Fixed kill log not removing itself properly. -Water splashes and heat haze no longer distorts the UI.

Visuals: -Fixed the alignment of the F/D-14 model. -Fixed a bug where some Post Process effects were flickering on lower settings. -Adjusted Sk.27 external textures. -Adjusted SV 37 cockpit txtures. -Adjusted F/E-18 external textures. -Fixed shadows pop in on parachutes and the radar dishes in Operation Blackout. -Improved tree appearance in various levels. -Further landscape optimizations. -Fixed SV 37 cockpit textures where it would remain blurry for an extended period of time.

Audio: -Lowered STDM lockon tone volume. -Fixed Stall sound persisting on death. -Fixed where audio effects did not play during a cloud dive in some camera views. -Normalized some audio that were too loud or too quiet. -Fixed some subtitle mismatch. -Added gun hit sound on player. -Added projectile whizz sound when it flies near the player.

Patch notes for Project Wingman Alpha version 0.4.5.0923 "RC" to 0.4.5.0923 "Release"

Operation Blackout: -Re-adjusted the ground texture brightness in Operation Blackout -Fixed a map boundary issue where the player would start the mission with exiting map warning.

Conquest: -The mouse now moves the Conquest overworld cursor regardless of keybindings. -Fixed the timer not going up when HUD is hidden.

Controls: -Fixed an Issue where it would occasionally unbind everything unless the user presses "RESET" button.

Gameplay: -Fixed an issue where pausing and unpausing the game would cause a split second camera jitter. -Fixed an issue where Airship collision doesn't work properly on the player aircraft. -Fixed missile hit detection on airships where sometimes it would simply pass through or miss on shots that should hit.

Targeting system: -Fixed an issue where the targeting system would bias something that is closer to the player (despite being behind them) rather than what's in front of the player. -Fixed a sticky targeting issue where sometimes it would target the same thing despite having other units in the area to target.

UI: -Fixed UI elements misaligning in the Conquest Hangar -Fixed Conquest hangar where a player can endlessly bring up the exit confirmation menu. -Fixed the selected target indicator to be more distinct to the player. -Fixed Mouse Control cursor not dissapearing properly when disabled. -Mouse controls re-labeled as an Experimental feature. -Hangar UI now will no longer display weapons that has been removed/disabled from the game to appear in the weapons compatibility list. -Fixed the UI reappearing for the player despite HUD being disabled in the options menu. -Fixed some UI elements from still appearing for the player despite HUD being disabled in the options menu.

Visuals: -Fixed an issue where fade out to black to loading screens would constantly dissapear on lower settings making the screen flash constantly during loadings. -Fixed long distance shadows (again) -Fixed Mouse Control pointer appearing in subsequent playthroughs after a level. -Readjusted the Sk.27 textures.

still reading?

[jewishgarygreen]

hi guys adam just did a live video and responded to me like five times so like adam tsekhman still thinks i’m valid my blog subtitle remains real and accurate thank you for coming to my ted talk

[ourcomicsourselves]

Lynda Barry: “What It Is”

This post concludes my week of curation! I hope you enjoyed these blogs as much as I’ve enjoyed writing them-- you can find more of my work on instagram @athena.naylor, or here on tumblr at athenanaylor.tumblr.com. Thanks to Our Comics Ourselves for having me, and enjoy this post on Lynda Barry!

-Athena

“What It Is” is the first book by Lynda Barry that I ever owned, and it messed with my head in the best possible way.

How does one even categorize this book? It’s certainly not a straightforward comic or graphic narrative, though Barry intersperses autobiographical comics throughout the text.

“What It Is” claims from it’s subtitle “Do You Wish You Could Write?” to be a kind of guidebook for writers, and it is true that the reader can find exercises and writing prompts at the back of the book. But as a whole, this work more accurately represents a  creative manifesto, a philosophy text composed of dense collages and thought-provoking questions.

Reading this book for the first time forced me to reinvent what the act of “reading” meant. How does one approach one of these collaged pages? Barry certainly composes this book so that the reader’s agency is at the forefront-- there’s not really a “wrong” way to engage with the work. For myself, I found that I had to ingest this book slowly-- each page felt like it forced me to practice being present, to be a “close reader” of images. Which makes sense, since the entirety of “What It Is” attempts to answer the question “What is an image?”

“What It Is” reflects Barry’s commitment to engendering creativity in people at all levels. The autobiographical comics scattered throughout trace her own relationship to her creative practice from the time she was a child to the present day. It would be fair to say this book is the first of a series that connects closely to her current status as a professor at the University of Wisconsin Madison, where she teaches comics and participates in research about the psychology of creativity-- particularly how hand-drawing and hand-writing information impacts how we interpret and remember it-- and how different disciplines incorporate images into their practice. 

Other books that Barry has produced in the same strain as “What It Is” include “Picture This” and “Syllabus,” the latter of which documents her experiences teaching at UW Madison. But “What It Is” definitely remains my favorite of these three in how it tackles the abstract questions that confront why creativity is so necessary to the human experience.

I don’t know if I can answer precisely what a memory is or how it works, or where a story resides before it manifests in a physical translation, or even if I know what in fact an image is. But I definitely feel the better for taking the time to contemplate the question, and I have Lynda Barry to thank for that.

You can keep up to date with what Lynda Barry is teaching in her classes at her tumblr: http://thenearsightedmonkey.tumblr.com/

[productiongroupf]

Film Shoot - Persona Imitation

“Our week 4 production was entirely different to anything we had shot before. We were given the task of recreating a scene from the Swedish psychological drama film, Persona (1966). The first time we watched the scene as a group we were all pretty confused as it was quite abstract and because the dialogue was in Swedish none of us could understand it without subtitles, and even with subtitles the scene was still nothing like any of us had seen before.

 To set our production apart from the others we decided to change the language spoken to Danish as group member Zoe had some experience in speaking the language and her boyfriend Rasmus, who was on set helped out with translations. Maddie, our scriptwriter also rewrote the script so that it was a little easier to understand and after we uploaded the film to YouTube we added captions in English so that anyone could read along and interpret. 

My role this week was sound and director, although on the directing side of things there wasn’t entirely too much I could do as both actors could see exactly how they were supposed to be positioned just by watching the original scene. In regards to sound it didn't prove to be too difficult as we were shooting inside and in post production we were all happy with how clear and loud the voices came out due to the fact it was easy to position the mic close to the actors due to how the shots were set up.

Something new this week that we hadn't experienced before was using lighting, we had two different lights which we had to manipulate in order to recreate the scene shot by shot, although using the lights was challenging as none of us had used them before I think that we managed to work quite well and I think as a group we were on the most part happy with how well the lighting in our production matched the lighting in the original film. One issue we had to face this week as well was the setting, the original scene is set in a dark room with no windows or lighting besides artificial, and finding a room like this proved to be rather difficult. We ended up shooting in a kitchen in fferm penglais, using wrapping paper to cover up the windows, which did prove to be quite effective. 

The biggest difficulty that I think we faced was setting up the composition of each shot, there were certain shots where a character had to walk into frame which proved to be particularly difficult, making sure that both actors were visible under the lighting demonstrated to be challenging and I think that during editing we found that a few of the shots we took were too dark and although we tried to fix this during post production, we couldn’t raise the brightness too much as it would ruin the shot entirely. 

The feedback we received from this film our group was particularly pleased with, the amount of effort we put into it was clearly seen and it was clear that we demonstrated an understanding of how to use the lighting equipment. Overall I think we were all pleased with how the week went and although there could have been improvements we were happy with the progress we had made from the previous week. ”

— Week 4 Blog post, Leah (Sound/Director)

“During this week of the module I was assigned the role of scriptwriter, this was a role I was particularly nervous about as I had little experience in this field. In order to gain confidence I read over my notes on scriptwriting from the previous semester to consolidate the structure and format meaning all I had to think about was the story we would be telling. The theme of week 4 was imitation and we were required to imitate a scene from 1966 film Persona (directed by Ingmar Bergman). As a group we found the story difficult to follow and because of this decided that we should rework the monologue for ease, allowing the actors to perform to their best ability and making the film more engaging for the audience. The way we did this was to bring the story and scene into a modern day setting where a sister is informing the other about the terminal illness of their mother. Another reason why we changed the storyline in order to allow modern day clothing which removed potential problems from the shoot meaning we could focus our attention on the cinematic aspects of the film. Although we changed the plot of the film, I was keen to still imitate the script element of the clip. To do this I followed the film clip closely to ensure that the rhythm of the film would remain the same, thus making it easier for the actors, cinematographer and throughout the edit.  To do this I matched the script line for line so that my script contained only 24 lines, exactly like the original. I also ensured that the lines of the script remained coherent with the actions of the actors as the director was keen to imitate the movements of the actors from the clip. In addition to this, I wanted to keep the general feel of the film the same. Because of this I wrote the script with more of a poetic sense rather than a basic prose structure. This meant that the film was able to keep arthouse undertones and still feel closely linked with the original film. Furthermore, an element of Persona we were keen to imitate was the use of foreign language. Sadly no one within our group was able to speak Swedish but our cinematographer was fluent in Danish. As I do not speak Danish, I wrote the script in English and then it was translated into Danish. After the translation I went through the new script to ensure that the rhythm was maintained. While on set I found it important to have copies of both the English and Danish versions of the script to hand. This meant that it was much easier for the director to communicate her thoughts to the cast and crew as all members knew the exact section of script we were shooting. It was also much easier for the actors as both knew exactly what was being said so their acting was able to respond more realistically.”

— Week 4 Blog post, Maddie (Scriptwriter/Cinematographer)

“For this week I was supposed to be the cinematographer but very quickly I became the actor and director. We were set the task of recreating a scene from a film called ‘Persona’, and as a recreation making a shotlist was very straight forward. We decided to adjust the story and dialogue in order to create our own spin on the scene, but we still aimed to replicate the shots as accurately as possible. We also kept the aspect of language the same, sticking to a Scandinavian language, Danish as opposed to the original Swedish used in the original scene. We wanted a small, blank room with a table and therefore, ideally, we wanted to use a room in the library. However there were no rooms available for the Monday, which meant that we were at a loss as to where we would shoot this week’s film. We then decided to use the same flat as we had used last week and figured out how to block the large windows in the kitchen to get the lighting setup to work. This involved some rolls of wrapping paper on the windows to block out light and set of curtains and a curtain pole, and the result was rather good in terms of blocking out light and creating a backdrop for the shoot. This week was going to be a struggle with just the 3 of us, but thankfully we were able to get help from some friends. They helped with acting and by taking pictures for the blog and acting as an extra pair of hands whenever needed. I was supposed to be cinematographer but as I was acting for most of the shoot this was just not possible. Maddie took over with the cinematography and I was grateful that she did. It was a challenge act the part in Danish but I think it was worth it, however my pronunciation and wording was off at times and that was mainly down to not being used to acting, and thinking too much about what I was about to say with English grammar in mind. Although I don’t think this impacts the film too much as not many people who see it will be aware of the mistakes that were made in the dialogue. Mistakes, such as the script being in shot at one point, and mistakes in lighting position are much more noticeable I believe. It was interesting to have the chance to experiment with lighting, but it was difficult to figure out how to create such harsh contrasts. We did find that in editing it was easy to alter, and perhaps our film ended up looking a bit too dark. However, I believe that it looks too dark because we needed to pay more attention to the placement of the lights while shooting, rather than changing it in the editing room. This does come back to the problem where we didn’t have enough control over the shoot as everyone who may have known how to adjust the lights correctly was already preoccupied with their task at hand. This time we paid more attention to the audio, the background track, and extra dialogue for dubbing, all of which gave us extra flexibility when it came to edit. Unfortunately, at the midway point we encountered disruptive outside noise just as we got to the heavy dialogue part and therefore had to change the shot list order to accommodate the disturbance. It was very challenging to replicate a scene shot by shot as there is less room for personalisation however I enjoyed the challenge. I believe we made a good attempt to mimic this scene from Ingmar Bergman’s ‘Persona’ and I am very happy with the result, despite some of its flaws.” 

— Week 4 Blog post, Zoë (Actor/Cinematographer)

And here is the short film: Persona

[wickedbananas]

Rewriting the Beginner's Guide to SEO

Posted by BritneyMuller

(function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = '.' + $(this).attr('rel'); // If the content is hidden, show it now. if ( $(id).css('display') == 'none' ) { $(id).show('slow'); if (jQuery.ui) { // UI loaded $(id).effect("highlight", {}, 1000); } } // If the content is shown, hide it now. else { $(id).hide('slow'); } }); // If we have a hash value in the url. if (window.location.hash) { // If the anchor is within a hypotext block, expand it, by clicking the // relevant link. console.log(window.location.hash); var anchor = $(window.location.hash); var hypotextLink = $('#' + anchor.parents('.hypotext-content').attr('rel')); console.log(hypotextLink); hypotextLink.click(); // Wait until the content has expanded before jumping to anchor. //$.delay(1000); setTimeout(function(){ scrollToAnchor(window.location.hash); }, 1000); } }); function scrollToAnchor(id) { var anchor = $(id); $('html,body').animate({scrollTop: anchor.offset().top},'slow'); } })(jQuery); .hypotext-content { position: relative; padding: 10px; margin: 10px 0; border-right: 5px solid; } a.hypotext { border-bottom: 1px solid; } .hypotext-content .close:before { content: "close"; font-size: 0.7em; margin-right: 5px; border-bottom: 1px solid; } a.hypotext.close { display: block; position: absolute; right: 0; top: 0; line-height: 1em; border: none; }

Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content:

Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains).

While Moz’s Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource!

However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks.

Despite the effort we've put into this already, it felt like something was missing: your input! We're writing this guide to be a go-to resource for all of you (and everyone who follows in your footsteps), and want to make sure that we're including everything that today's SEOs need to know. You all have a better sense of that than anyone else.

So, in order to deliver the best possible update, I'm seeking your help.

This is similar to the way Rand did it back in 2007. And upon re-reading your many "more examples" requests, we’ve continued to integrate more examples throughout.

The plan:

Over the next 6–8 weeks, I’ll be updating sections of the Beginner's Guide and posting them, one by one, on the blog.

I'll solicit feedback from you incredible people and implement top suggestions.

The guide will be reformatted/redesigned, and I'll 301 all of the blog entries that will be created over the next few weeks to the final version.

It's going to remain 100% free to everyone — no registration required, no premium membership necessary.

To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:

Click each chapter's description to expand the section for more detail.

Chapter 1: SEO 101

What is it, and why is it important? ↓

What is SEO?

Why invest in SEO?

Do I really need SEO?

Should I hire an SEO professional, consultant, or agency?

Search engine basics:

Google Webmaster Guidelines basic principles

Bing Webmaster Guidelines basic principles

Guidelines for representing your business on Google

Fulfilling user intent

Know your SEO goals

Chapter 2: Crawlers & Indexing

First, you need to show up. ↓

How do search engines work?

Crawling & indexing

Determining relevance

Links

Personalization

How search engines make an index

Googlebot

Indexable content

Crawlable link structure

Links

Alt text

Types of media that Google crawls

Local business listings

Common crawling and indexing problems

Online forms

Blocking crawlers

Search forms

Duplicate content

Non-text content

Tools to ensure proper crawl & indexing

Google Search Console

Moz Pro Site Crawl

Screaming Frog

Deep Crawl

How search engines order results

200+ ranking factors

RankBrain

Inbound links

On-page content: Fulfilling a searcher’s query

PageRank

Domain Authority

Structured markup: Schema

Engagement

Domain, subdomain, & page-level signals

Content relevance

Searcher proximity

Reviews

Business citation spread and consistency

SERP features

Rich snippets

Paid results

Universal results

Featured snippets

People Also Ask boxes

Knowledge Graph

Local Pack

Carousels

Chapter 3: Keyword Research

Next, know what to say and how to say it. ↓

How to judge the value of a keyword

The search demand curve

Fat head

Chunky middle

Long tail

Four types of searches:

Transactional queries

Informational queries

Navigational queries

Commercial investigation

Fulfilling user intent

Keyword research tools:

Google Keyword Planner

Moz Keyword Explorer

Google Trends

AnswerThePublic

SpyFu

SEMRush

Keyword difficulty

Keyword abuse

Content strategy {link to the Beginner’s Guide to Content Marketing}

Chapter 4: On-Page SEO

Next, structure your message to resonate and get it published. ↓

Keyword usage and targeting

Keyword stuffing

Page titles:

Unique to each page

Accurate

Be mindful of length

Naturally include keywords

Include branding

Meta data/Head section:

Meta title

Meta description

Meta keywords tag

No longer a ranking signal

Meta robots

Meta descriptions:

Unique to each page

Accurate

Compelling

Naturally include keywords

Heading tags:

Subtitles

Summary

Accurate

Use in order

Call-to-action (CTA)

Clear CTAs on all primary pages

Help guide visitors through your conversion funnels

Image optimization

Compress file size

File names

Alt attribute

Image titles

Captioning

Avoid text in an image

Video optimization

Transcription

Thumbnail

Length

"~3mo to YouTube" method

Anchor text

Descriptive

Succinct

Helps readers

URL best practices

Shorter is better

Unique and accurate

Naturally include keywords

Go static

Use hyphens

Avoid unsafe characters

Structured data

Microdata

RFDa

JSON-LD

Schema

Social markup

Twitter Cards markup

Facebook Open Graph tags

Pinterest Rich Pins

Structured data types

Breadcrumbs

Reviews

Events

Business information

People

Mobile apps

Recipes

Media content

Contact data

Email markup

Mobile usability

Beyond responsive design

Accelerated Mobile Pages (AMP)

Progressive Web Apps (PWAs)

Google mobile-friendly test

Bing mobile-friendly test

Local SEO

Business citations

Entity authority

Local relevance

Complete NAP on primary pages

Low-value pages

Chapter 5: Technical SEO

Next, translate your site into Google's language. ↓

Internal linking

Link positioning

Anchor links

Common search engine protocols

Sitemaps

Mobile

News

Image

Video

XML

RSS

TXT

Robots

Robots.txt

Disallow

Sitemap

Crawl Delay

X-robots

Meta robots

Index/noindex

Follow/nofollow

Noimageindex

None

Noarchive

Nocache

No archive

No snippet

Noodp/noydir

Log file analysis

Site speed

HTTP/2

Crawl errors

Duplicate content

Canonicalization

Pagination

What is the DOM?

Critical rendering path

Help robots find the most important code first

Hreflang/Targeting multiple languages

Chrome DevTools

Technical site audit checklist

Chapter 6: Establishing Authority

Finally, turn up the volume. ↓

Link signals

Global popularity

Local/topic-specific popularity

Freshness

Social sharing

Anchor text

Trustworthiness

Trust Rank

Number of links on a page

Domain Authority

Page Authority

MozRank

Competitive backlinks

Backlink analysis

The power of social sharing

Tapping into influencers

Expanding your reach

Types of link building

Natural link building

Manual link building

Self-created

Six popular link building strategies

Create content that inspires sharing and natural links

Ego-bait influencers

Broken link building

Refurbish valuable content on external platforms

Get your customers/partners to link to you

Local community involvement

Manipulative link building

Reciprocal link exchanges

Link schemes

Paid links

Low-quality directory links

Tiered link building

Negative SEO

Disavow

Reviews

Establishing trust

Asking for reviews

Managing reviews

Avoiding spam practices

Chapter 7: Measuring and Tracking SEO

Pivot based on what's working. ↓

KPIs

Conversions

Event goals

Signups

Engagement

GMB Insights:

Click-to-call

Click-for-directions

Beacons

Which pages have the highest exit percentage? Why?

Which referrals are sending you the most qualified traffic?

Pivot!

Search engine tools:

Google Search Console

Bing Webmaster Tools

GMB Insights

Appendix A: Glossary of Terms

Appendix B: List of Additional Resources

Appendix C: Contributors & Credits

What did you struggle with most when you were first learning about SEO? What would you have benefited from understanding from the get-go?

Are we missing anything? Any section you wish wouldn't be included in the updated Beginner's Guide?

Thanks in advance for contributing.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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[nitefise-art]

Reasons to watch the New Russian Holmes series (2013)

I’ve blogged a lot about this show over the last month or so, but I’ve been meaning to make a big post about it all in one place, so here we go!

A brief intro for those who care:

Sherlock Holmes (2013), or, as it seems to be popularly called, New Russian Holmes (as opposed to the old Soviet Holmes), is an eight-episode Russian-language Sherlock Holmes adaptation directed by Andrei Kavun, starring Igor Petrenko as Holmes and Andrei Panin as Watson. It first aired in Russia in November 2013, but has had no official English release.

So where can I watch it?

Despite the limited release, all eight episodes are available on Youtube, with English subtitles, translated thanks to the excellent @spiritcc​.

Yeah but why should I watch it?

Because it is excellent. I don’t want to spoil people too much because discovering things yourself is really the best, but let’s be a bit more specific:

The opening credits:

Even before the first scene, we get treated to a beautiful opening sequence with really great music, but this isn’t just a sequence to shove credits in your face, it’s not even just an aesthetically pleasing series of shots of Watson’s notebook, the opening sequence forms part of the episode and part of the series as a whole.

Every opening is unique, from the images to the voiceover, and is as much a part of the story as the substantive scenes themselves. 

The refreshing take on canon:

If you’re going to watch this, you need to know that the fundamental premise of the show is that the ACD canon lies. Watson’s “stories” are just that: stories. Holmes in real life is different, Watson is different, Mrs Hudson is different, the cases went differently, hell, even Gregson is different. So if you’re looking for a faithful replication of canon, this isn’t the show for you, but once you take on board this fundamental premise, it’s fantastic because it forces you to think about canon in a new light, and to consider the implications of Watson as an unreliable narrator.

You’ll get to see how and why Watson came to write “canon” the way he did, and you’ll get to see how everyone reacts to it. Every other adaptation (with the exception of Bert Coules’ radio series perhaps, but even that adheres to canon quite strictly) treats canon as more or less the “truth” and bases their version off that to create an output; this show treats canon as the output, and works backwards to imagine the “true” series of events behind it. This aspect (at least for me) was one of the most delightful themes to watch develop throughout the episodes, and it really shows how much original thought and passion went into the conception and creation of the show.

Watson as the true protagonist:

This sort of follows on from the fundamental premise of the canon stories being mere stories. Watson is the person through whom we get to know Holmes; everything we read is Watson’s doing, so it’s natural that the protagonist should also be Watson. We see the world from Watson’s perspective.

It’s not a story about this genius Holmes and his sidekick Watson, it’s a story about Watson and his adventures with this intriguing man, Holmes, and in that way it makes the show very grounded and very real.

Holmes the nerd:

For some reason, Igor Petrenko’s Holmes has been likened to Robert Downey Jr.’s Holmes, but I don’t think that’s accurate at all. Whereas RDJ’s Holmes veers more towards grubby cocky action hero who happens to be good at reasoning (and I don’t say that with any scorn), Petrenko’s Holmes is very much grounded in the same sheer intellect that defines canon Holmes, only this version is a more flawed, nervous character, which I think makes him more interesting. Petrenko does an excellent job with the quirks and mannerisms of the character. He also keeps insects in jars in his room.

nerd.

Watson the military man:

A lot of adaptations emphasise Watson’s role as a doctor, but few seem to remember that he was also a soldier, so it’s refreshing once again to see this series not only acknowledge that military background, but to explicitly keep it front and centre the entire time.

Watson the surgeon:

For all its joviality, the show doesn’t shy away from graphic realities either. Watson is more than just a doctor, he’s a surgeon. We see him handle the scalpel more than he does the stethoscope.

Watson the badass:

Yeeeeeeaaaaaaaaaaaaaahhhhhhhhh

Watson’s facials:

I know I’ve posted a lot about this but seriously Panin’s acting is really one of the highlights of this show, he was such an excellent actor, absolutely convincing in his role.

Brand new revised subtitles by yours truly!

Over the last two months I’ve gone through and edited all the English subs for the series, so hopefully everything will read a lot smoother! Any remaining mistakes are entirely my responsibility.

The humour:

Sort of reminiscent of the tone of the Soviet series, this series shares that light-heartedness, but it sure as hell isn’t a joke either. It’s not dark and edgy for the sake of being dark and edgy. It doesn’t pull the cheap trick of taking advantage of your feels. The series sets out to tell a story and it tells a beautiful story and you will genuinely love the characters for who they are. And you will feel good about it. Yes, you will even love Lestrade.

Watson taking a bath:

The hilariously bad English (I laugh in good faith):

The creepy autopsy  man:

This weird ass scene:

Kilts!

Moriarty hiding in the first fucking episode no less

not showing you, you have to spot him yourself

And finally, their timeless friendship:

Never has a show felt more genuine or more satisfying to watch when the final credits roll. This is a Sherlock Holmes that has had thought, love, and appreciation poured into its making, and it shows. 

So, llamas, go forth! You can watch the entire series here. I hope you have as much fun as I did :)

[aqualianbird]

When do Birds molt their plumages ?

Subtitled “The Power of Friendship is to make you embrace options you would have never considered otherwise. ” Or simply “I suck at titles”

So. I’m not sure how much context I should give here, but I can’t skip mentioning the teamwork that started it all. First, pay a visit to @brotpsmattertoo, a great blog. If you want the specific prompt here it is . Then of course, the partners in crime, aka @xocowilde who tagged me in the prompt and then @smily90 who seemed eager to know more about my addition > 3 Finally, Xoco’s wonderful fanart which serves as conclusion to this drabble.

SHORT VERSION : I worte 1 240 words about Ikki and Hyoga “stumbling” into a hairdresser’s shop and getting new hairstyles, which takes a really unexpected turn that will probably be reminded to them for the rest of their lives. Hope you enjoy !

AN : if you made it this far, thanks and don’t forget to reblog Xoco’s art post. =D

[connecticut-seo-adwords]

Rewriting the Novice's Guide to SEO

Posted by BritneyMuller

Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content:

Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains).

While Moz’s Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource!

However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks.

Despite the effort we've put into this already, it felt like something was missing: your input! We're writing this guide to be a go-to resource for all of you (and everyone who follows in your footsteps), and want to make sure that we're including everything that today's SEOs need to know. You all have a better sense of that than anyone else.

So, in order to deliver the best possible update, I'm seeking your help.

This is similar to the way Rand did it back in 2007. And upon re-reading your many "more examples" requests, we’ve continued to integrate more examples throughout.

The plan:

Over the next 6–8 weeks, I’ll be updating sections of the Beginner's Guide and posting them, one by one, on the blog.

I'll solicit feedback from you incredible people and implement top suggestions.

The guide will be reformatted/redesigned, and I'll 301 all of the blog entries that will be created over the next few weeks to the final version.

It's going to remain 100% free to everyone — no registration required, no premium membership necessary.

To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:

Click each chapter's description to expand the section for more detail.

Chapter 1: SEO 101

What is it, and why is it important? ↓

What is SEO?

Why invest in SEO?

Do I really need SEO?

Should I hire an SEO professional, consultant, or agency?

Search engine basics:

Google Webmaster Guidelines basic principles

Bing Webmaster Guidelines basic principles

Guidelines for representing your business on Google

Fulfilling user intent

Know your SEO goals

Chapter 2: Crawlers & Indexing

First, you need to show up. ↓

Chapter 3: Keyword Research

Next, know what to say and how to say it. ↓

How to judge the value of a keyword

The search demand curve

Fat head

Chunky middle

Long tail

Four types of searches:

Transactional queries

Informational queries

Navigational queries

Commercial investigation

Fulfilling user intent

Keyword research tools:

Google Keyword Planner

Moz Keyword Explorer

Google Trends

AnswerThePublic

SpyFu

SEMRush

Keyword difficulty

Keyword abuse

Content strategy {link to the Beginner’s Guide to Content Marketing}

Chapter 4: On-Page SEO

Next, structure your message to resonate and get it published. ↓

Keyword usage and targeting

Keyword stuffing

Page titles:

Unique to each page

Accurate

Be mindful of length

Naturally include keywords

Include branding

Meta data/Head section:

Meta title

Meta description

Meta keywords tag

No longer a ranking signal

Meta robots

Meta descriptions:

Unique to each page

Accurate

Compelling

Naturally include keywords

Heading tags:

Subtitles

Summary

Accurate

Use in order

Call-to-action (CTA)

Clear CTAs on all primary pages

Help guide visitors through your conversion funnels

Image optimization

Compress file size

File names

Alt attribute

Image titles

Captioning

Avoid text in an image

Video optimization

Transcription

Thumbnail

Length

"~3mo to YouTube" method

Anchor text

Descriptive

Succinct

Helps readers

URL best practices

Shorter is better

Unique and accurate

Naturally include keywords

Go static

Use hyphens

Avoid unsafe characters

Structured data

Microdata

RFDa

JSON-LD

Schema

Social markup

Twitter Cards markup

Facebook Open Graph tags

Pinterest Rich Pins

Structured data types

Breadcrumbs

Reviews

Events

Business information

People

Mobile apps

Recipes

Media content

Contact data

Email markup

Mobile usability

Beyond responsive design

Accelerated Mobile Pages (AMP)

Progressive Web Apps (PWAs)

Google mobile-friendly test

Bing mobile-friendly test

Local SEO

Business citations

Entity authority

Local relevance

Complete NAP on primary pages

Low-value pages

Chapter 5: Technical SEO

Next, translate your site into Google's language. ↓

Internal linking

Link positioning

Anchor links

Common search engine protocols

Sitemaps

Mobile

News

Image

Video

XML

RSS

TXT

Robots

Robots.txt

Disallow

Sitemap

Crawl Delay

X-robots

Meta robots

Index/noindex

Follow/nofollow

Noimageindex

None

Noarchive

Nocache

No archive

No snippet

Noodp/noydir

Log file analysis

Site speed

HTTP/2

Crawl errors

Duplicate content

Canonicalization

Pagination

What is the DOM?

Critical rendering path

Help robots find the most important code first

Hreflang/Targeting multiple languages

Chrome DevTools

Technical site audit checklist

Chapter 6: Establishing Authority

Finally, turn up the volume. ↓

Link signals

Global popularity

Local/topic-specific popularity

Freshness

Social sharing

Anchor text

Trustworthiness

Trust Rank

Number of links on a page

Domain Authority

Page Authority

MozRank

Competitive backlinks

Backlink analysis

The power of social sharing

Tapping into influencers

Expanding your reach

Types of link building

Natural link building

Manual link building

Self-created

Six popular link building strategies

Create content that inspires sharing and natural links

Ego-bait influencers

Broken link building

Refurbish valuable content on external platforms

Get your customers/partners to link to you

Local community involvement

Manipulative link building

Reciprocal link exchanges

Link schemes

Paid links

Low-quality directory links

Tiered link building

Negative SEO

Disavow

Reviews

Establishing trust

Asking for reviews

Managing reviews

Avoiding spam practices

Chapter 7: Measuring and Tracking SEO

Pivot based on what's working. ↓

KPIs

Conversions

Event goals

Signups

Engagement

GMB Insights:

Click-to-call

Click-for-directions

Beacons

Which pages have the highest exit percentage? Why?

Which referrals are sending you the most qualified traffic?

Pivot!

Search engine tools:

Google Search Console

Bing Webmaster Tools

GMB Insights

Appendix A: Glossary of Terms

Appendix B: List of Additional Resources

Appendix C: Contributors & Credits

What did you struggle with most when you were first learning about SEO? What would you have benefited from understanding from the get-go?

Are we missing anything? Any section you wish wouldn't be included in the updated Beginner's Guide?

Thanks in advance for contributing.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Source

http://tracking.feedpress.it/link/9375/7394221

[newsnigeria]

Check out New Post published on Ọmọ Oòduà

New Post has been published on http://ooduarere.com/news-from-nigeria/world-news/six-million-9-11-iraq-epstein/

Six Million, 9/11, Iraq and Epstein

by Jimmie Moglia for Ooduarere via The Saker Blog

Scratching the surface of things is akin to scratching a lottery ticket. The results are routinely disappointing, sometimes unexpected, sometimes exceptional.

I recently attended an online conference, held by an Italian researcher named Mario Biglino. Mr. Biglino has dedicated many years to producing a new translation of the Bible. His effort centered on verifying and correcting official translations of the Bible from the Hebrew and/or Aramaic. With particular attention to original words whose meaning, or case, or number have been modified, in his view, to fit a particular pre-conceived theological or pseudo-theological scheme.

I briefly relate here what I have understood. There is no implication or even hint that I have any specific knowledge on the matter.

A typical example is the word ‘elohim,’ whose number is plural, whereas in the official home-Bible versions, the term is translated as if its number were singular.

In turn, through such change-of-number there derives the name ‘Yahveh.’ But according to a more accurate translation, the term ‘elohim’ is plural. Or rather, there were a number of ‘Elohim’ who fought among themselves – and quite brutally – for the possession of sundry chunks of Middle Eastern land – Yahveh being one of the Elohim. The saga of the internicine wars is varied and prolonged, and during the contests – that abound in the Bible – the prevailing Elohim often imposed the wholesale murder of women and children of the losing party.

The matter has stirred debates among lexicologists and theologians – though, in support of his translation, Mr. Biglino has found agreement even among the high echelons of Jewish academia.

It does not help that, as I have learned, the biblical Hebrew language did not have vowels. To alleviate the difficulty and to ensure some conformity of understanding, Jewish lexicologists added sundry dots and dashes below the consonants, in the way of vowels. This happened possibly around the 3rd-5th century AD, approximately when the Talmud was written.

But this is not what I would like to entertain or bore my twenty-five readers with. The above is intended as a background on the explorer, and as an introduction to another subject that also interested him, more historically verifiable but no less curious. Namely how the number of 6,000,000 among the Jews, victims or expected victims, appears in various occasions, publications and newspapers, as far back as the 19th century, up to 1200 AD and even to the year 135AD, as we will see next.

Mr. Biglino says that he began this research out of curiosity – though he says he was reprimanded by unmentioned sources, for cultivating an ‘unhealthy curiosity.’ Given that curiosity is the mother of knowledge, I fail to see unhealthiness in exploring this generally unknown chapter of historical statistics.

For we probably agree that there is no state more contrary to the dignity of common sense than that in which the understanding lies useless, and every opinion is received from external impulse.

In the instance, as you will see, the ‘external impulse’ is actually a fact, indispensable to form an opinion. And though it may be redundant to say it, the matter has nothing to do with ‘sensationalism’ of the type peddled by tabloids, ever ready to surprise the unawareness of the thoughtless.

The material is authentic and verifiable in the archives of the various publications involved.

Let’s start with,

“The Chicago Tribune,” July 19, 1921. Here are three titles:

Title A. 6,000,000 Jews in Bread Lines” Straus Writes – by Nathan Straus.

Title B, with Picture and Description “Nathan Straus, noted philanthropist and merchant, who pleads for the relief of destitute Jewish people in Eastern Europe”

Title C, (Straus) Begs America Save 6,000,000 in Russia. – Subtitle “Massacre Threatens All Jews as Soviet Power Wanes, Declares Kreinin, Coming Here for Aid.”

Beginning of Article: Copyright 1921, by the Chicago Tribune Co.

BERLIN, July 19. – Russia’s 6,000,000 Jews are facing extermination by massacre. As famine is spreading, the counter-revolutionary movement is gaining and the Soviet’s control is waning. This statement is borne out by official documents presented to the Berlin Government, which show that numerous pogroms are raging in all parts of Russia….

The New York Times

published: October 31, 1911 Copyright © the New York Times

title: CHURCHES IN PLEA TO CZAR FOR JUSTICE

Creeds Unite In An Effort To End Religious Persecution In Russia SEND RESOLUTIONS TO TAFT

Also Ask That Treaty Be Canceled Because Russia Has Not Accepted Our Passports

“The Resolutions.”

The resolutions passed were:

The 6,000,000 Jews of Russia are singled out for systematic oppression and for persecution by due process of law.

They are confined within congested districts at times ruinous to health.

Education is prohibited to all but a few, resulting necessarily in the increase of illiteracy.

They are restricted in occupations, reducing many to starvation.

… the list of grievances continues

The New York Times

published: May 9, 1920

Copyright © the New York Times

title: JEWISH CAMPAIGN EXTENDED A WEEK

Judge Rosalsky Announces That Efforts To Get Full $7,500,000 Will Continue

Full Quota Is Imperative To Succor 6,000,000 (Jews) Facing Starvation And Disease

… the need today is more pressing than ever because to farming and distress in some of the stricken district has been added the dread specter of typhus, and to abandon the sufferers now or to apply half measures in succoring then would mean that some 6,000,000 men women and children will be exposed to the menace of an awful death…

The Jewish Chronicle, April 7, 1939

Title: “Dictators Make Headlines… You Make the Eternal Story of Jewish Survival”

Subtitle: Not in Hitler’s Hands, in Yours…The Fate Of 6,000,000 European Jews –

United Jewish Fund Drive Gives You Chance To Help Suffering Millions –

by Maxine Hirsch Bader

The Palm Beach Post – Tuesday Morning June 25, 1940

DOOM OF EUROPEAN JEWS IS SEEN IF HITLER WINS.

NEW YORK. JUNE 24. – AP –

Dr. Nahum Goldmann, administrative committee chairman of the World Jewish Congress, said today that if the Nazis should achieve final victory, 6,000,000 Jews in Europe are doomed to destruction.”

“Their only hope for future existence is in the ability of Great Britain to resist the Nazi conquest.” Declared Dr. Goldmann, who arrived here Friday from Geneva. He issued a statement calling upon United States Jewry to take leadership in mobilizing Jews in North and South America for an organized defense program.

Address by Rabbi Wise at a Convention of Jewish Charities in Chicago. The clipping of the article does not include the date – estimated end of 1800, early 1900 (Rabby Wise died in 1927).

“The day would never come when I will care less for Zion, when there will be anyone who will strive more for the glorious ideals of Zionism. Two great conventions of Jews are being held tonight….(in Chicago)

There are 6,000,000 living, bleeding, suffering arguments in favor of Zionism. They do not to beg but ask for that which is higher than all material things. They seek to have satisfied the unquenchable thirst after the ideal. They ask to become once again the messengers of right, justice, and humanity.

… Of Israel and Zion one thing is true. They can conquer. God is our leader, and with the general of the heavenly hosts to lead, who we say that we go not to victory?

The New York Times

published: May 9, 1920

Copyright © the New York Times

HOOVER PLEA NETS $1,6000,000 FOR JEWS

Tells Of Typhus Menace At Launching Of New York Campaign For War Sufferers

3,000,000 CHILDREN IN NEED

Louis Marshall And Judge Elkus Picture Plight Of Stricken People – Large Contributions Made

�� The menace of typhus was the note struck by all the speakers. Mr. Marshall declared that typhus menaced 6,000,000 Jews in Europe.

The Jewish Criterion October 13, 1939 …. The coming world war would be the annihilation of the 6,000,000 Jews in East and Central Europe

For the next entry I could not source the newspaper, only the clipping of the article available. Estimate of the date: 1905-1910

title: DR. PAUL NATHAN’S VIEW OF RUSSIAN MASSACRE [Dr. Paul Nathan died in 1927] Startling reports of the condition and future of Russia’s 6,000,000 Jews were made on March 12 in Berlin to the annual meeting of the central Jewish relief league of Germany by Dr. Paul Nathan, a well-known Berlin publicist, who has returned from an extensive trip through Russia as the special emissary of Jewish philanthropists in England, America, and Germany, to arrange for distribution of the relief fund of $1,500,000 raised after the massacres last Autumn…

The American Jewish Year Book #5672

September 23, 1911, to September 11, 1912

The position of our coreligionists in Russia grows increasingly deplorable, and recent advice from the country indicate that there is little likelihood of any relief being afforded…. The situation is of the greatest. It may be doubted whether Jewry has ever confronted a greater crisis since the overthrow of the Jewish state by the Roman Empire. Not even the horrible persecutions of the times of the Crusades, or the expulsion from Spain and Portugal affected so large a mass of our coreligionists. Russia has since 1890 adopted is difficult to plan to expel or exterminate 6,000,000 of its people for no other reason them that they refused to become members of the Greek church, but preferred to remain Jews….

THEY WHO KNOCK AT OUR GATES A Complete Gospel Of Immigration – by Mary Antin

printed 1914 – Houghton Mifflin Company

“those who think that with the Spanish Inquisition Jewish Martha Dom came to an end are asked to remember that the Kishinieff fair is only eight years behind us, and that Bielostock has been heard from since Kishinieff, and Mohileff since Bielostock. And more terrible than the recurrent pogrom, which packs and burns and tortures a few hundreds now and then, is it continues bloodless martyrdom of the 6,000,000 Jews in Russia through the operation of the anti-Semitic laws of this country…

TURTLE MOUNTAIN STAR, ROLLA, N. DAKOTA

title: Jews Are Fighting For A Homeland – October 6, 1918

Drawing of a man operating a horse drawn device, seemingly spreading seeds with a gun on his shoulder.

Script: ready at any moment to defend the strip which she is trying to convert to fertility is the Jewish settler of the Jesrcel Valley

“Five or 6,000,000 Jews, uprooted by dictatorships and tossed about by economic storms, may have to depend upon the development of the Holy Land, on the British mandate, as a solution of their difficulty. But they face the hostility of the Arabs living there, whose economic and religious interests conflict with theirs.

THE OPEN COURT – A Monthly Magazine

Devoted To The Science Of Religion, The Religion Of Science, And The Extension Of The Religious Parliament Idea

Vol. XI (no. 5) – May 1897

Chicago – The Open Court Publishing Company.

…. National fanaticism, indeed, was not extinguished; but it burned itself completely out in the vigorous insurrection led by Bar-Cocheba, the pseudo-Messiah, in which nearly 6,000,000 Jews lost their lives, with the famous Rabbi Akiba. One of the pseudo-Messiah’s most ardent adherents (135 AD). Titus, to annihilate forever all hopes of the restoration of the Jewish kingdom, accomplished his plan by establishing a new city on the side of Jerusalem, when she called Aelia Capitolina…

Furthermore, in a Jewish publication dated Nov 6, 1900, reference is made to a prophecy based on the ‘Sefer ha-Zohar’ a Cabalistic Bible written around 1200 AD. Where it is said that 6,000,000 Jews must die before (presumably) the others will be allowed to return to Israel. And the same Cabalistic word containing the prophecy of the 6,000,000victims, also predicts that the Jews will return to Israel in 1948.

And, in a Jewish magazine, shown by Mr. Biglino, Netaniahou told Putin that Iran plans to kill 6,000,000 Jews in their pending or imminent war against Israel.

Why should the above be of interest? – you may ask. I suggest two reasons, one historical, one current. For, as the world knows well, the limelight has not yet been turned off from the mysterious episode of a well-healed, well-known and well-connected pervert, who committed suicide while he couldn’t, wouldn’t or shouldn’t have been allowed to do so.

As for the historical reason(s), the Encyclopedia Judaica of 1954 printed that “several hundred-thousand” Jews had died in concentration camps, in World War 2, due to terrible conditions, famine and disease.

As a reminder, everyone knows that Americans with Japanese ancestry or Japanese appearance were interned into concentration camps, during World War 2. And though they did not suffer the consequences of carpet-bombing applied to the whole of Germany by the Allies, it is reasonable to suspect and expect that many died in the camps, during their internment.

But in the case under scrutiny, in 1972, in New York, the victims jumped from several hundred thousands to 6,000,000. Lest anyone suspect that raising the issue implies disrespect for the dead, I believe it should be the position of anyone and all to bewail and condemn even the death of one innocent victim.

In the instance, however, the issue is mathematics and history, rather than crime. When Columbus undertook the voyage of conquest in the Americas, it is estimated that Mexico had 20-million inhabitants – after the arrival of the Christians they were reduced to 2-million. In North America the natives were reduced from an estimated 80-million to 10-million

In other words, the effect of the genocide, resulting from the European invasion, was a radical reduction in numbers of the autochthonous populations. But with the ethnic group in question, the number of the affected population remains the same, before and after wars, persecutions or starvation. Which entails either a miraculous power of almost instant mass regeneration, anytime and anywhere, or a mathematical oddity of such scope as to be rated a conspiracy.

Hence the second and current reason why the recurring number of 6,000,000 may be of more than a historically-curious note.

It goes without saying that the universe is under the perpetual superintendence of uncontrollable forces. Philosophers and theologians have not yet satisfactorily resolved the issue. The doctrine of the enslaved will is at the core of the Protestant ideology. Luther struggled against evil and failed. Hence he rationalized his failure by claiming that there was no struggle. “I have often attempted to become good,” he said in 1524, “however the more I struggle, the less I succeed. Behold then, what free will is.”

With much necessary simplification, Calvin expanded on the idea, by providing a theological foundation for neo-liberal capitalism. The rich is by implication blessed by God – while the same God socks it to the poor. Interesting conclusion, for it follows that man is but a robot whose software, at least at present, is proprietary and in the hands of God.

But let’s for the moment set aside the thorny paradox. Wealth, as we know, is inextricably linked with greed and power. And through a quasi-alchemic combination, the evil produced by wealth and greed is proportional to power.

As a rule and as we know, political power pays deference to the idealized individual, the unsubstantial puppet, shown as a shadow on the walls of Plato’s cave. The greater the respect for the inexistent idealized puppet, the greater the contempt for the actual non-idealized flesh-and-bones individuals, meaning the people at large.

This everyone knows, but there are endless variations of the political pantomime – therefore it is easy to be drawn into following the detail, while losing sight of the whole.

As a rule, power can resist anything but temptation, and furthermore the power of evil is sadistic. It vicariously enjoys fooling the flesh-and-bones individuals in the Platonic cave, for each deception is a victory, and the bigger the deception the greater the victory.

On its side, evil can count on the lovers of secrecy. For it is natural that ‘secrets’ have intrinsic appeal. Check the secret formulas, the secret recipes, the secret remedies etc. Partly because to know a secret implies some distinction compared to those who don’t. Partly because secrecy partakes of the unexplained and, by extended inference, of the mysterious, the miraculous and the metaphysic. Consequently, it is natural and fertile ground for fanciful speculatists, and for the plentiful and wackiest theories invented by those who, by explaining the unexplained, pamper to their own vanity. All this is grist to the mill for evil, as the wackier is the theory the more easily it can be ridiculed as a ‘conspiracy theory.’

Conspiracy theory is a kind of quasi-theological term that defines heresy against the official doctrine. A doctrine that is itself a totally artificial construct. The new anti-conspiracy centers, censoring alleged “fake news” were established to prepare the ‘Revolution of Silence,’ while acting as disguised tribunals of inquisition. They simply indict him who gives a different interpretation to daily scriptures.

Nevertheless – at least it is pleasing to think so – there are limits to power’s implied presumption of gullibility, applied to the inhabitants of the Platonic cave, deceived by the shadows.

9/11, the Iraq War and now Epstein’s suicide qualify as master-examples of the theory applied to practice. There are more, but if these are not enough and do not stir the ‘distracted multitude who like not in their judgment but their eyes’… – stir them to quit watching the puppet show and ask for a reckoning, I don’t know what will.

For those who have been pushing for all the recent Middle Eastern wars and keep pushing for a war against Iran, may not be overly concerned about a global conflagration. Evil knows no limit, especially when the soldiers of evil know in advance that they will save their ass.

Or maybe we should trust chance. For chance is a subtle and insidious power that, at times, disrupts very elaborate, evil and lugubrious plans.

As for the business of the 6,000,000, it is now legally dangerous just to raise related questions in some European countries. Elsewhere it is not as yet illegal. Still, let the reader draw his own conclusions, in a low tone of voice.

[ubizheroes]

Rewriting the Beginner’s Guide to SEO

Posted by BritneyMuller

https://ajax.googleapis.com/ajax/libs/jquery/1.9.1/jquery.min.js //

Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it’s easily been our top-performing piece of content:

Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains).

While Moz’s Beginner’s Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource!

However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks.

Despite the effort we’ve put into this already, it felt like something was missing: your input! We’re writing this guide to be a go-to resource for all of you (and everyone who follows in your footsteps), and want to make sure that we’re including everything that today’s SEOs need to know. You all have a better sense of that than anyone else.

So, in order to deliver the best possible update, I’m seeking your help.

This is similar to the way Rand did it back in 2007. And upon re-reading your many “more examples” requests, we’ve continued to integrate more examples throughout.

The plan:

Over the next 6–8 weeks, I’ll be updating sections of the Beginner’s Guide and posting them, one by one, on the blog.

I’ll solicit feedback from you incredible people and implement top suggestions.

The guide will be reformatted/redesigned, and I’ll 301 all of the blog entries that will be created over the next few weeks to the final version.

It’s going to remain 100% free to everyone — no registration required, no premium membership necessary.

To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:

Click each chapter’s description to expand the section for more detail.

Chapter 1: SEO 101

What is it, and why is it important? ↓

What is SEO?

Why invest in SEO?

Do I really need SEO?

Should I hire an SEO professional, consultant, or agency?

Search engine basics:

Google Webmaster Guidelines basic principles

Bing Webmaster Guidelines basic principles

Guidelines for representing your business on Google

Fulfilling user intent

Know your SEO goals

Chapter 2: Crawlers & Indexing

First, you need to show up. ↓

How do search engines work?

Crawling & indexing

Determining relevance

Links

Personalization

How search engines make an index

Googlebot

Indexable content

Crawlable link structure

Links

Alt text

Types of media that Google crawls

Local business listings

Common crawling and indexing problems

Online forms

Blocking crawlers

Search forms

Duplicate content

Non-text content

Tools to ensure proper crawl & indexing

Google Search Console

Moz Pro Site Crawl

Screaming Frog

Deep Crawl

How search engines order results

200+ ranking factors

RankBrain

Inbound links

On-page content: Fulfilling a searcher’s query

PageRank

Domain Authority

Structured markup: Schema

Engagement

Domain, subdomain, & page-level signals

Content relevance

Searcher proximity

Reviews

Business citation spread and consistency

SERP features

Rich snippets

Paid results

Universal results

Featured snippets

People Also Ask boxes

Knowledge Graph

Local Pack

Carousels

Chapter 3: Keyword Research

Next, know what to say and how to say it. ↓

How to judge the value of a keyword

The search demand curve

Fat head

Chunky middle

Long tail

Four types of searches:

Transactional queries

Informational queries

Navigational queries

Commercial investigation

Fulfilling user intent

Keyword research tools:

Google Keyword Planner

Moz Keyword Explorer

Google Trends

AnswerThePublic

SpyFu

SEMRush

Keyword difficulty

Keyword abuse

Content strategy {link to the Beginner’s Guide to Content Marketing}

Chapter 4: On-Page SEO

Next, structure your message to resonate and get it published. ↓

Keyword usage and targeting

Keyword stuffing

Page titles:

Unique to each page

Accurate

Be mindful of length

Naturally include keywords

Include branding

Meta data/Head section:

Meta title

Meta description

Meta keywords tag

No longer a ranking signal

Meta robots

Meta descriptions:

Unique to each page

Accurate

Compelling

Naturally include keywords

Heading tags:

Subtitles

Summary

Accurate

Use in order

Call-to-action (CTA)

Clear CTAs on all primary pages

Help guide visitors through your conversion funnels

Image optimization

Compress file size

File names

Alt attribute

Image titles

Captioning

Avoid text in an image

Video optimization

Transcription

Thumbnail

Length

“~3mo to YouTube” method

Anchor text

Descriptive

Succinct

Helps readers

URL best practices

Shorter is better

Unique and accurate

Naturally include keywords

Go static

Use hyphens

Avoid unsafe characters

Structured data

Microdata

RFDa

JSON-LD

Schema

Social markup

Twitter Cards markup

Facebook Open Graph tags

Pinterest Rich Pins

Structured data types

Breadcrumbs

Reviews

Events

Business information

People

Mobile apps

Recipes

Media content

Contact data

Email markup

Mobile usability

Beyond responsive design

Accelerated Mobile Pages (AMP)

Progressive Web Apps (PWAs)

Google mobile-friendly test

Bing mobile-friendly test

Local SEO

Business citations

Entity authority

Local relevance

Complete NAP on primary pages

Low-value pages

Chapter 5: Technical SEO

Next, translate your site into Google’s language. ↓

Internal linking

Link positioning

Anchor links

Common search engine protocols

Sitemaps

Mobile

News

Image

Video

XML

RSS

TXT

Robots

Robots.txt

Disallow

Sitemap

Crawl Delay

X-robots

Meta robots

Index/noindex

Follow/nofollow

Noimageindex

None

Noarchive

Nocache

No archive

No snippet

Noodp/noydir

Log file analysis

Site speed

HTTP/2

Crawl errors

Duplicate content

Canonicalization

Pagination

What is the DOM?

Critical rendering path

Help robots find the most important code first

Hreflang/Targeting multiple languages

Chrome DevTools

Technical site audit checklist

Chapter 6: Establishing Authority

Finally, turn up the volume. ↓

Link signals

Global popularity

Local/topic-specific popularity

Freshness

Social sharing

Anchor text

Trustworthiness

Trust Rank

Number of links on a page

Domain Authority

Page Authority

MozRank

Competitive backlinks

Backlink analysis

The power of social sharing

Tapping into influencers

Expanding your reach

Types of link building

Natural link building

Manual link building

Self-created

Six popular link building strategies

Create content that inspires sharing and natural links

Ego-bait influencers

Broken link building

Refurbish valuable content on external platforms

Get your customers/partners to link to you

Local community involvement

Manipulative link building

Reciprocal link exchanges

Link schemes

Paid links

Low-quality directory links

Tiered link building

Negative SEO

Disavow

Reviews

Establishing trust

Asking for reviews

Managing reviews

Avoiding spam practices

Chapter 7: Measuring and Tracking SEO

Pivot based on what’s working. ↓

KPIs

Conversions

Event goals

Signups

Engagement

GMB Insights:

Click-to-call

Click-for-directions

Beacons

Which pages have the highest exit percentage? Why?

Which referrals are sending you the most qualified traffic?

Pivot!

Search engine tools:

Google Search Console

Bing Webmaster Tools

GMB Insights

Appendix A: Glossary of Terms

Appendix B: List of Additional Resources

Appendix C: Contributors & Credits

What did you struggle with most when you were first learning about SEO? What would you have benefited from understanding from the get-go?

Are we missing anything? Any section you wish wouldn’t be included in the updated Beginner’s Guide? Leave your suggestions in the comments!

Thanks in advance for contributing.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

from Moz Blog https://moz.com/blog/rewriting-beginners-guide-to-seo-outline via IFTTT

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[holmescorya]

Rewriting the Beginner's Guide to SEO

Posted by BritneyMuller

//<![CDATA[ (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = '.' + $(this).attr('rel'); // If the content is hidden, show it now. if ( $(id).css('display') == 'none' ) { $(id).show('slow'); if (jQuery.ui) { // UI loaded $(id).effect("highlight", {}, 1000); } } // If the content is shown, hide it now. else { $(id).hide('slow'); } }); // If we have a hash value in the url. if (window.location.hash) { // If the anchor is within a hypotext block, expand it, by clicking the // relevant link. console.log(window.location.hash); var anchor = $(window.location.hash); var hypotextLink = $('#' + anchor.parents('.hypotext-content').attr('rel')); console.log(hypotextLink); hypotextLink.click(); // Wait until the content has expanded before jumping to anchor. //$.delay(1000); setTimeout(function(){ scrollToAnchor(window.location.hash); }, 1000); } }); function scrollToAnchor(id) { var anchor = $(id); $('html,body').animate({scrollTop: anchor.offset().top},'slow'); } })(jQuery); //]]>

Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content:

Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains).

While Moz’s Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource!

However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks.

Despite the effort we've put into this already, it felt like something was missing: your input! We're writing this guide to be a go-to resource for all of you (and everyone who follows in your footsteps), and want to make sure that we're including everything that today's SEOs need to know. You all have a better sense of that than anyone else.

So, in order to deliver the best possible update, I'm seeking your help.

This is similar to the way Rand did it back in 2007. And upon re-reading your many "more examples" requests, we’ve continued to integrate more examples throughout.

The plan:

Over the next 6–8 weeks, I’ll be updating sections of the Beginner's Guide and posting them, one by one, on the blog.

I'll solicit feedback from you incredible people and implement top suggestions.

The guide will be reformatted/redesigned, and I'll 301 all of the blog entries that will be created over the next few weeks to the final version.

It's going to remain 100% free to everyone — no registration required, no premium membership necessary.

To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:

Click each chapter's description to expand the section for more detail.

Chapter 1: SEO 101

What is it, and why is it important? ↓

What is SEO?

Why invest in SEO?

Do I really need SEO?

Should I hire an SEO professional, consultant, or agency?

Search engine basics:

Google Webmaster Guidelines basic principles

Bing Webmaster Guidelines basic principles

Guidelines for representing your business on Google

Fulfilling user intent

Know your SEO goals

Chapter 2: Crawlers & Indexing

First, you need to show up. ↓

How do search engines work?

Crawling & indexing

Determining relevance

Links

Personalization

How search engines make an index

Googlebot

Indexable content

Crawlable link structure

Links

Alt text

Types of media that Google crawls

Local business listings

Common crawling and indexing problems

Online forms

Blocking crawlers

Search forms

Duplicate content

Non-text content

Tools to ensure proper crawl & indexing

Google Search Console

Moz Pro Site Crawl

Screaming Frog

Deep Crawl

How search engines order results

200+ ranking factors

RankBrain

Inbound links

On-page content: Fulfilling a searcher’s query

PageRank

Domain Authority

Structured markup: Schema

Engagement

Domain, subdomain, & page-level signals

Content relevance

Searcher proximity

Reviews

Business citation spread and consistency

SERP features

Rich snippets

Paid results

Universal results

Featured snippets

People Also Ask boxes

Knowledge Graph

Local Pack

Carousels

Chapter 3: Keyword Research

Next, know what to say and how to say it. ↓

How to judge the value of a keyword

The search demand curve

Fat head

Chunky middle

Long tail

Four types of searches:

Transactional queries

Informational queries

Navigational queries

Commercial investigation

Fulfilling user intent

Keyword research tools:

Google Keyword Planner

Moz Keyword Explorer

Google Trends

AnswerThePublic

SpyFu

SEMRush

Keyword difficulty

Keyword abuse

Content strategy {link to the Beginner’s Guide to Content Marketing}

Chapter 4: On-Page SEO

Next, structure your message to resonate and get it published. ↓

Keyword usage and targeting

Keyword stuffing

Page titles:

Unique to each page

Accurate

Be mindful of length

Naturally include keywords

Include branding

Meta data/Head section:

Meta title

Meta description

Meta keywords tag

No longer a ranking signal

Meta robots

Meta descriptions:

Unique to each page

Accurate

Compelling

Naturally include keywords

Heading tags:

Subtitles

Summary

Accurate

Use in order

Call-to-action (CTA)

Clear CTAs on all primary pages

Help guide visitors through your conversion funnels

Image optimization

Compress file size

File names

Alt attribute

Image titles

Captioning

Avoid text in an image

Video optimization

Transcription

Thumbnail

Length

"~3mo to YouTube" method

Anchor text

Descriptive

Succinct

Helps readers

URL best practices

Shorter is better

Unique and accurate

Naturally include keywords

Go static

Use hyphens

Avoid unsafe characters

Structured data

Microdata

RFDa

JSON-LD

Schema

Social markup

Twitter Cards markup

Facebook Open Graph tags

Pinterest Rich Pins

Structured data types

Breadcrumbs

Reviews

Events

Business information

People

Mobile apps

Recipes

Media content

Contact data

Email markup

Mobile usability

Beyond responsive design

Accelerated Mobile Pages (AMP)

Progressive Web Apps (PWAs)

Google mobile-friendly test

Bing mobile-friendly test

Local SEO

Business citations

Entity authority

Local relevance

Complete NAP on primary pages

Low-value pages

Chapter 5: Technical SEO

Next, translate your site into Google's language. ↓

Internal linking

Link positioning

Anchor links

Common search engine protocols

Sitemaps

Mobile

News

Image

Video

XML

RSS

TXT

Robots

Robots.txt

Disallow

Sitemap

Crawl Delay

X-robots

Meta robots

Index/noindex

Follow/nofollow

Noimageindex

None

Noarchive

Nocache

No archive

No snippet

Noodp/noydir

Log file analysis

Site speed

HTTP/2

Crawl errors

Duplicate content

Canonicalization

Pagination

What is the DOM?

Critical rendering path

Help robots find the most important code first

Hreflang/Targeting multiple languages

Chrome DevTools

Technical site audit checklist

Chapter 6: Establishing Authority

Finally, turn up the volume. ↓

Link signals

Global popularity

Local/topic-specific popularity

Freshness

Social sharing

Anchor text

Trustworthiness

Trust Rank

Number of links on a page

Domain Authority

Page Authority

MozRank

Competitive backlinks

Backlink analysis

The power of social sharing

Tapping into influencers

Expanding your reach

Types of link building

Natural link building

Manual link building

Self-created

Six popular link building strategies

Create content that inspires sharing and natural links

Ego-bait influencers

Broken link building

Refurbish valuable content on external platforms

Get your customers/partners to link to you

Local community involvement

Manipulative link building

Reciprocal link exchanges

Link schemes

Paid links

Low-quality directory links

Tiered link building

Negative SEO

Disavow

Reviews

Establishing trust

Asking for reviews

Managing reviews

Avoiding spam practices

Chapter 7: Measuring and Tracking SEO

Pivot based on what's working. ↓

KPIs

Conversions

Event goals

Signups

Engagement

GMB Insights:

Click-to-call

Click-for-directions

Beacons

Which pages have the highest exit percentage? Why?

Which referrals are sending you the most qualified traffic?

Pivot!

Search engine tools:

Google Search Console

Bing Webmaster Tools

GMB Insights

Appendix A: Glossary of Terms

Appendix B: List of Additional Resources

Appendix C: Contributors & Credits

What did you struggle with most when you were first learning about SEO? What would you have benefited from understanding from the get-go?

Are we missing anything? Any section you wish wouldn't be included in the updated Beginner's Guide? Leave your suggestions in the comments!

Thanks in advance for contributing.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[neilmberry]

Rewriting the Beginner's Guide to SEO

Posted by BritneyMuller

//<![CDATA[ (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = '.' + $(this).attr('rel'); // If the content is hidden, show it now. if ( $(id).css('display') == 'none' ) { $(id).show('slow'); if (jQuery.ui) { // UI loaded $(id).effect("highlight", {}, 1000); } } // If the content is shown, hide it now. else { $(id).hide('slow'); } }); // If we have a hash value in the url. if (window.location.hash) { // If the anchor is within a hypotext block, expand it, by clicking the // relevant link. console.log(window.location.hash); var anchor = $(window.location.hash); var hypotextLink = $('#' + anchor.parents('.hypotext-content').attr('rel')); console.log(hypotextLink); hypotextLink.click(); // Wait until the content has expanded before jumping to anchor. //$.delay(1000); setTimeout(function(){ scrollToAnchor(window.location.hash); }, 1000); } }); function scrollToAnchor(id) { var anchor = $(id); $('html,body').animate({scrollTop: anchor.offset().top},'slow'); } })(jQuery); //]]>

Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content:

Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains).

While Moz’s Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource!

However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks.

Despite the effort we've put into this already, it felt like something was missing: your input! We're writing this guide to be a go-to resource for all of you (and everyone who follows in your footsteps), and want to make sure that we're including everything that today's SEOs need to know. You all have a better sense of that than anyone else.

So, in order to deliver the best possible update, I'm seeking your help.

This is similar to the way Rand did it back in 2007. And upon re-reading your many "more examples" requests, we’ve continued to integrate more examples throughout.

The plan:

Over the next 6–8 weeks, I’ll be updating sections of the Beginner's Guide and posting them, one by one, on the blog.

I'll solicit feedback from you incredible people and implement top suggestions.

The guide will be reformatted/redesigned, and I'll 301 all of the blog entries that will be created over the next few weeks to the final version.

It's going to remain 100% free to everyone — no registration required, no premium membership necessary.

To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:

Click each chapter's description to expand the section for more detail.

Chapter 1: SEO 101

What is it, and why is it important? ↓

What is SEO?

Why invest in SEO?

Do I really need SEO?

Should I hire an SEO professional, consultant, or agency?

Search engine basics:

Google Webmaster Guidelines basic principles

Bing Webmaster Guidelines basic principles

Guidelines for representing your business on Google

Fulfilling user intent

Know your SEO goals

Chapter 2: Crawlers & Indexing

First, you need to show up. ↓

How do search engines work?

Crawling & indexing

Determining relevance

Links

Personalization

How search engines make an index

Googlebot

Indexable content

Crawlable link structure

Links

Alt text

Types of media that Google crawls

Local business listings

Common crawling and indexing problems

Online forms

Blocking crawlers

Search forms

Duplicate content

Non-text content

Tools to ensure proper crawl & indexing

Google Search Console

Moz Pro Site Crawl

Screaming Frog

Deep Crawl

How search engines order results

200+ ranking factors

RankBrain

Inbound links

On-page content: Fulfilling a searcher’s query

PageRank

Domain Authority

Structured markup: Schema

Engagement

Domain, subdomain, & page-level signals

Content relevance

Searcher proximity

Reviews

Business citation spread and consistency

SERP features

Rich snippets

Paid results

Universal results

Featured snippets

People Also Ask boxes

Knowledge Graph

Local Pack

Carousels

Chapter 3: Keyword Research

Next, know what to say and how to say it. ↓

How to judge the value of a keyword

The search demand curve

Fat head

Chunky middle

Long tail

Four types of searches:

Transactional queries

Informational queries

Navigational queries

Commercial investigation

Fulfilling user intent

Keyword research tools:

Google Keyword Planner

Moz Keyword Explorer

Google Trends

AnswerThePublic

SpyFu

SEMRush

Keyword difficulty

Keyword abuse

Content strategy {link to the Beginner’s Guide to Content Marketing}

Chapter 4: On-Page SEO

Next, structure your message to resonate and get it published. ↓

Keyword usage and targeting

Keyword stuffing

Page titles:

Unique to each page

Accurate

Be mindful of length

Naturally include keywords

Include branding

Meta data/Head section:

Meta title

Meta description

Meta keywords tag

No longer a ranking signal

Meta robots

Meta descriptions:

Unique to each page

Accurate

Compelling

Naturally include keywords

Heading tags:

Subtitles

Summary

Accurate

Use in order

Call-to-action (CTA)

Clear CTAs on all primary pages

Help guide visitors through your conversion funnels

Image optimization

Compress file size

File names

Alt attribute

Image titles

Captioning

Avoid text in an image

Video optimization

Transcription

Thumbnail

Length

"~3mo to YouTube" method

Anchor text

Descriptive

Succinct

Helps readers

URL best practices

Shorter is better

Unique and accurate

Naturally include keywords

Go static

Use hyphens

Avoid unsafe characters

Structured data

Microdata

RFDa

JSON-LD

Schema

Social markup

Twitter Cards markup

Facebook Open Graph tags

Pinterest Rich Pins

Structured data types

Breadcrumbs

Reviews

Events

Business information

People

Mobile apps

Recipes

Media content

Contact data

Email markup

Mobile usability

Beyond responsive design

Accelerated Mobile Pages (AMP)

Progressive Web Apps (PWAs)

Google mobile-friendly test

Bing mobile-friendly test

Local SEO

Business citations

Entity authority

Local relevance

Complete NAP on primary pages

Low-value pages

Chapter 5: Technical SEO

Next, translate your site into Google's language. ↓

Internal linking

Link positioning

Anchor links

Common search engine protocols

Sitemaps

Mobile

News

Image

Video

XML

RSS

TXT

Robots

Robots.txt

Disallow

Sitemap

Crawl Delay

X-robots

Meta robots

Index/noindex

Follow/nofollow

Noimageindex

None

Noarchive

Nocache

No archive

No snippet

Noodp/noydir

Log file analysis

Site speed

HTTP/2

Crawl errors

Duplicate content

Canonicalization

Pagination

What is the DOM?

Critical rendering path

Help robots find the most important code first

Hreflang/Targeting multiple languages

Chrome DevTools

Technical site audit checklist

Chapter 6: Establishing Authority

Finally, turn up the volume. ↓

Link signals

Global popularity

Local/topic-specific popularity

Freshness

Social sharing

Anchor text

Trustworthiness

Trust Rank

Number of links on a page

Domain Authority

Page Authority

MozRank

Competitive backlinks

Backlink analysis

The power of social sharing

Tapping into influencers

Expanding your reach

Types of link building

Natural link building

Manual link building

Self-created

Six popular link building strategies

Create content that inspires sharing and natural links

Ego-bait influencers

Broken link building

Refurbish valuable content on external platforms

Get your customers/partners to link to you

Local community involvement

Manipulative link building

Reciprocal link exchanges

Link schemes

Paid links

Low-quality directory links

Tiered link building

Negative SEO

Disavow

Reviews

Establishing trust

Asking for reviews

Managing reviews

Avoiding spam practices

Chapter 7: Measuring and Tracking SEO

Pivot based on what's working. ↓

KPIs

Conversions

Event goals

Signups

Engagement

GMB Insights:

Click-to-call

Click-for-directions

Beacons

Which pages have the highest exit percentage? Why?

Which referrals are sending you the most qualified traffic?

Pivot!

Search engine tools:

Google Search Console

Bing Webmaster Tools

GMB Insights

Appendix A: Glossary of Terms

Appendix B: List of Additional Resources

Appendix C: Contributors & Credits

What did you struggle with most when you were first learning about SEO? What would you have benefited from understanding from the get-go?

Are we missing anything? Any section you wish wouldn't be included in the updated Beginner's Guide? Leave your suggestions in the comments!

Thanks in advance for contributing.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Rewriting the Beginner's Guide to SEO published first on http://elitelimobog.blogspot.com

[tainghekhongdaycomvn]

Rewriting the Beginner's Guide to SEO

Posted by BritneyMuller

(function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = '.' + $(this).attr('rel'); // If the content is hidden, show it now. if ( $(id).css('display') == 'none' ) { $(id).show('slow'); if (jQuery.ui) { // UI loaded $(id).effect("highlight", {}, 1000); } } // If the content is shown, hide it now. else { $(id).hide('slow'); } }); // If we have a hash value in the url. if (window.location.hash) { // If the anchor is within a hypotext block, expand it, by clicking the // relevant link. console.log(window.location.hash); var anchor = $(window.location.hash); var hypotextLink = $('#' + anchor.parents('.hypotext-content').attr('rel')); console.log(hypotextLink); hypotextLink.click(); // Wait until the content has expanded before jumping to anchor. //$.delay(1000); setTimeout(function(){ scrollToAnchor(window.location.hash); }, 1000); } }); function scrollToAnchor(id) { var anchor = $(id); $('html,body').animate({scrollTop: anchor.offset().top},'slow'); } })(jQuery); .hypotext-content { position: relative; padding: 10px; margin: 10px 0; border-right: 5px solid; } a.hypotext { border-bottom: 1px solid; } .hypotext-content .close:before { content: "close"; font-size: 0.7em; margin-right: 5px; border-bottom: 1px solid; } a.hypotext.close { display: block; position: absolute; right: 0; top: 0; line-height: 1em; border: none; }

Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content:

Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains).

While Moz’s Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource!

However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks.

Despite the effort we've put into this already, it felt like something was missing: your input! We're writing this guide to be a go-to resource for all of you (and everyone who follows in your footsteps), and want to make sure that we're including everything that today's SEOs need to know. You all have a better sense of that than anyone else.

So, in order to deliver the best possible update, I'm seeking your help.

This is similar to the way Rand did it back in 2007. And upon re-reading your many "more examples" requests, we’ve continued to integrate more examples throughout.

The plan:

Over the next 6–8 weeks, I’ll be updating sections of the Beginner's Guide and posting them, one by one, on the blog.

I'll solicit feedback from you incredible people and implement top suggestions.

The guide will be reformatted/redesigned, and I'll 301 all of the blog entries that will be created over the next few weeks to the final version.

It's going to remain 100% free to everyone — no registration required, no premium membership necessary.

To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:

Click each chapter's description to expand the section for more detail.

Chapter 1: SEO 101

What is it, and why is it important? ↓

What is SEO?

Why invest in SEO?

Do I really need SEO?

Should I hire an SEO professional, consultant, or agency?

Search engine basics:

Google Webmaster Guidelines basic principles

Bing Webmaster Guidelines basic principles

Guidelines for representing your business on Google

Fulfilling user intent

Know your SEO goals

Chapter 2: Crawlers & Indexing

First, you need to show up. ↓

How do search engines work?

Crawling & indexing

Determining relevance

Links

Personalization

How search engines make an index

Googlebot

Indexable content

Crawlable link structure

Links

Alt text

Types of media that Google crawls

Local business listings

Common crawling and indexing problems

Online forms

Blocking crawlers

Search forms

Duplicate content

Non-text content

Tools to ensure proper crawl & indexing

Google Search Console

Moz Pro Site Crawl

Screaming Frog

Deep Crawl

How search engines order results

200+ ranking factors

RankBrain

Inbound links

On-page content: Fulfilling a searcher’s query

PageRank

Domain Authority

Structured markup: Schema

Engagement

Domain, subdomain, & page-level signals

Content relevance

Searcher proximity

Reviews

Business citation spread and consistency

SERP features

Rich snippets

Paid results

Universal results

Featured snippets

People Also Ask boxes

Knowledge Graph

Local Pack

Carousels

Chapter 3: Keyword Research

Next, know what to say and how to say it. ↓

How to judge the value of a keyword

The search demand curve

Fat head

Chunky middle

Long tail

Four types of searches:

Transactional queries

Informational queries

Navigational queries

Commercial investigation

Fulfilling user intent

Keyword research tools:

Google Keyword Planner

Moz Keyword Explorer

Google Trends

AnswerThePublic

SpyFu

SEMRush

Keyword difficulty

Keyword abuse

Content strategy {link to the Beginner’s Guide to Content Marketing}

Chapter 4: On-Page SEO

Next, structure your message to resonate and get it published. ↓

Keyword usage and targeting

Keyword stuffing

Page titles:

Unique to each page

Accurate

Be mindful of length

Naturally include keywords

Include branding

Meta data/Head section:

Meta title

Meta description

Meta keywords tag

No longer a ranking signal

Meta robots

Meta descriptions:

Unique to each page

Accurate

Compelling

Naturally include keywords

Heading tags:

Subtitles

Summary

Accurate

Use in order

Call-to-action (CTA)

Clear CTAs on all primary pages

Help guide visitors through your conversion funnels

Image optimization

Compress file size

File names

Alt attribute

Image titles

Captioning

Avoid text in an image

Video optimization

Transcription

Thumbnail

Length

"~3mo to YouTube" method

Anchor text

Descriptive

Succinct

Helps readers

URL best practices

Shorter is better

Unique and accurate

Naturally include keywords

Go static

Use hyphens

Avoid unsafe characters

Structured data

Microdata

RFDa

JSON-LD

Schema

Social markup

Twitter Cards markup

Facebook Open Graph tags

Pinterest Rich Pins

Structured data types

Breadcrumbs

Reviews

Events

Business information

People

Mobile apps

Recipes

Media content

Contact data

Email markup

Mobile usability

Beyond responsive design

Accelerated Mobile Pages (AMP)

Progressive Web Apps (PWAs)

Google mobile-friendly test

Bing mobile-friendly test

Local SEO

Business citations

Entity authority

Local relevance

Complete NAP on primary pages

Low-value pages

Chapter 5: Technical SEO

Next, translate your site into Google's language. ↓

Internal linking

Link positioning

Anchor links

Common search engine protocols

Sitemaps

Mobile

News

Image

Video

XML

RSS

TXT

Robots

Robots.txt

Disallow

Sitemap

Crawl Delay

X-robots

Meta robots

Index/noindex

Follow/nofollow

Noimageindex

None

Noarchive

Nocache

No archive

No snippet

Noodp/noydir

Log file analysis

Site speed

HTTP/2

Crawl errors

Duplicate content

Canonicalization

Pagination

What is the DOM?

Critical rendering path

Help robots find the most important code first

Hreflang/Targeting multiple languages

Chrome DevTools

Technical site audit checklist

Chapter 6: Establishing Authority

Finally, turn up the volume. ↓

Link signals

Global popularity

Local/topic-specific popularity

Freshness

Social sharing

Anchor text

Trustworthiness

Trust Rank

Number of links on a page

Domain Authority

Page Authority

MozRank

Competitive backlinks

Backlink analysis

The power of social sharing

Tapping into influencers

Expanding your reach

Types of link building

Natural link building

Manual link building

Self-created

Six popular link building strategies

Create content that inspires sharing and natural links

Ego-bait influencers

Broken link building

Refurbish valuable content on external platforms

Get your customers/partners to link to you

Local community involvement

Manipulative link building

Reciprocal link exchanges

Link schemes

Paid links

Low-quality directory links

Tiered link building

Negative SEO

Disavow

Reviews

Establishing trust

Asking for reviews

Managing reviews

Avoiding spam practices

Chapter 7: Measuring and Tracking SEO

Pivot based on what's working. ↓

KPIs

Conversions

Event goals

Signups

Engagement

GMB Insights:

Click-to-call

Click-for-directions

Beacons

Which pages have the highest exit percentage? Why?

Which referrals are sending you the most qualified traffic?

Pivot!

Search engine tools:

Google Search Console

Bing Webmaster Tools

GMB Insights

Appendix A: Glossary of Terms

Appendix B: List of Additional Resources

Appendix C: Contributors & Credits

What did you struggle with most when you were first learning about SEO? What would you have benefited from understanding from the get-go?

Are we missing anything? Any section you wish wouldn't be included in the updated Beginner's Guide? Leave your suggestions in the comments!

Thanks in advance for contributing.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2nwMjtK Rewriting the Beginner's Guide to SEO

[rlprofoundearthquakefan]

Rewriting the Beginner's Guide to SEO

Posted by BritneyMuller

(function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = '.' + $(this).attr('rel'); // If the content is hidden, show it now. if ( $(id).css('display') == 'none' ) { $(id).show('slow'); if (jQuery.ui) { // UI loaded $(id).effect("highlight", {}, 1000); } } // If the content is shown, hide it now. else { $(id).hide('slow'); } }); // If we have a hash value in the url. if (window.location.hash) { // If the anchor is within a hypotext block, expand it, by clicking the // relevant link. console.log(window.location.hash); var anchor = $(window.location.hash); var hypotextLink = $('#' + anchor.parents('.hypotext-content').attr('rel')); console.log(hypotextLink); hypotextLink.click(); // Wait until the content has expanded before jumping to anchor. //$.delay(1000); setTimeout(function(){ scrollToAnchor(window.location.hash); }, 1000); } }); function scrollToAnchor(id) { var anchor = $(id); $('html,body').animate({scrollTop: anchor.offset().top},'slow'); } })(jQuery); .hypotext-content { position: relative; padding: 10px; margin: 10px 0; border-right: 5px solid; } a.hypotext { border-bottom: 1px solid; } .hypotext-content .close:before { content: "close"; font-size: 0.7em; margin-right: 5px; border-bottom: 1px solid; } a.hypotext.close { display: block; position: absolute; right: 0; top: 0; line-height: 1em; border: none; }

Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content:

Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains).

While Moz’s Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource!

However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks.

Despite the effort we've put into this already, it felt like something was missing: your input! We're writing this guide to be a go-to resource for all of you (and everyone who follows in your footsteps), and want to make sure that we're including everything that today's SEOs need to know. You all have a better sense of that than anyone else.

So, in order to deliver the best possible update, I'm seeking your help.

This is similar to the way Rand did it back in 2007. And upon re-reading your many "more examples" requests, we’ve continued to integrate more examples throughout.

The plan:

Over the next 6–8 weeks, I’ll be updating sections of the Beginner's Guide and posting them, one by one, on the blog.

I'll solicit feedback from you incredible people and implement top suggestions.

The guide will be reformatted/redesigned, and I'll 301 all of the blog entries that will be created over the next few weeks to the final version.

It's going to remain 100% free to everyone — no registration required, no premium membership necessary.

To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:

Click each chapter's description to expand the section for more detail.

Chapter 1: SEO 101

What is it, and why is it important? ↓

What is SEO?

Why invest in SEO?

Do I really need SEO?

Should I hire an SEO professional, consultant, or agency?

Search engine basics:

Google Webmaster Guidelines basic principles

Bing Webmaster Guidelines basic principles

Guidelines for representing your business on Google

Fulfilling user intent

Know your SEO goals

Chapter 2: Crawlers & Indexing

First, you need to show up. ↓

How do search engines work?

Crawling & indexing

Determining relevance

Links

Personalization

How search engines make an index

Googlebot

Indexable content

Crawlable link structure

Links

Alt text

Types of media that Google crawls

Local business listings

Common crawling and indexing problems

Online forms

Blocking crawlers

Search forms

Duplicate content

Non-text content

Tools to ensure proper crawl & indexing

Google Search Console

Moz Pro Site Crawl

Screaming Frog

Deep Crawl

How search engines order results

200+ ranking factors

RankBrain

Inbound links

On-page content: Fulfilling a searcher’s query

PageRank

Domain Authority

Structured markup: Schema

Engagement

Domain, subdomain, & page-level signals

Content relevance

Searcher proximity

Reviews

Business citation spread and consistency

SERP features

Rich snippets

Paid results

Universal results

Featured snippets

People Also Ask boxes

Knowledge Graph

Local Pack

Carousels

Chapter 3: Keyword Research

Next, know what to say and how to say it. ↓

How to judge the value of a keyword

The search demand curve

Fat head

Chunky middle

Long tail

Four types of searches:

Transactional queries

Informational queries

Navigational queries

Commercial investigation

Fulfilling user intent

Keyword research tools:

Google Keyword Planner

Moz Keyword Explorer

Google Trends

AnswerThePublic

SpyFu

SEMRush

Keyword difficulty

Keyword abuse

Content strategy {link to the Beginner’s Guide to Content Marketing}

Chapter 4: On-Page SEO

Next, structure your message to resonate and get it published. ↓

Keyword usage and targeting

Keyword stuffing

Page titles:

Unique to each page

Accurate

Be mindful of length

Naturally include keywords

Include branding

Meta data/Head section:

Meta title

Meta description

Meta keywords tag

No longer a ranking signal

Meta robots

Meta descriptions:

Unique to each page

Accurate

Compelling

Naturally include keywords

Heading tags:

Subtitles

Summary

Accurate

Use in order

Call-to-action (CTA)

Clear CTAs on all primary pages

Help guide visitors through your conversion funnels

Image optimization

Compress file size

File names

Alt attribute

Image titles

Captioning

Avoid text in an image

Video optimization

Transcription

Thumbnail

Length

"~3mo to YouTube" method

Anchor text

Descriptive

Succinct

Helps readers

URL best practices

Shorter is better

Unique and accurate

Naturally include keywords

Go static

Use hyphens

Avoid unsafe characters

Structured data

Microdata

RFDa

JSON-LD

Schema

Social markup

Twitter Cards markup

Facebook Open Graph tags

Pinterest Rich Pins

Structured data types

Breadcrumbs

Reviews

Events

Business information

People

Mobile apps

Recipes

Media content

Contact data

Email markup

Mobile usability

Beyond responsive design

Accelerated Mobile Pages (AMP)

Progressive Web Apps (PWAs)

Google mobile-friendly test

Bing mobile-friendly test

Local SEO

Business citations

Entity authority

Local relevance

Complete NAP on primary pages

Low-value pages

Chapter 5: Technical SEO

Next, translate your site into Google's language. ↓

Internal linking

Link positioning

Anchor links

Common search engine protocols

Sitemaps

Mobile

News

Image

Video

XML

RSS

TXT

Robots

Robots.txt

Disallow

Sitemap

Crawl Delay

X-robots

Meta robots

Index/noindex

Follow/nofollow

Noimageindex

None

Noarchive

Nocache

No archive

No snippet

Noodp/noydir

Log file analysis

Site speed

HTTP/2

Crawl errors

Duplicate content

Canonicalization

Pagination

What is the DOM?

Critical rendering path

Help robots find the most important code first

Hreflang/Targeting multiple languages

Chrome DevTools

Technical site audit checklist

Chapter 6: Establishing Authority

Finally, turn up the volume. ↓

Link signals

Global popularity

Local/topic-specific popularity

Freshness

Social sharing

Anchor text

Trustworthiness

Trust Rank

Number of links on a page

Domain Authority

Page Authority

MozRank

Competitive backlinks

Backlink analysis

The power of social sharing

Tapping into influencers

Expanding your reach

Types of link building

Natural link building

Manual link building

Self-created

Six popular link building strategies

Create content that inspires sharing and natural links

Ego-bait influencers

Broken link building

Refurbish valuable content on external platforms

Get your customers/partners to link to you

Local community involvement

Manipulative link building

Reciprocal link exchanges

Link schemes

Paid links

Low-quality directory links

Tiered link building

Negative SEO

Disavow

Reviews

Establishing trust

Asking for reviews

Managing reviews

Avoiding spam practices

Chapter 7: Measuring and Tracking SEO

Pivot based on what's working. ↓

KPIs

Conversions

Event goals

Signups

Engagement

GMB Insights:

Click-to-call

Click-for-directions

Beacons

Which pages have the highest exit percentage? Why?

Which referrals are sending you the most qualified traffic?

Pivot!

Search engine tools:

Google Search Console

Bing Webmaster Tools

GMB Insights

Appendix A: Glossary of Terms

Appendix B: List of Additional Resources

Appendix C: Contributors & Credits

What did you struggle with most when you were first learning about SEO? What would you have benefited from understanding from the get-go?

Are we missing anything? Any section you wish wouldn't be included in the updated Beginner's Guide? Leave your suggestions in the comments!

Thanks in advance for contributing.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[michaelsmotherman]

Rewriting the Beginner's Guide to SEO

Posted by BritneyMuller

(function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = '.' + $(this).attr('rel'); // If the content is hidden, show it now. if ( $(id).css('display') == 'none' ) { $(id).show('slow'); if (jQuery.ui) { // UI loaded $(id).effect("highlight", {}, 1000); } } // If the content is shown, hide it now. else { $(id).hide('slow'); } }); // If we have a hash value in the url. if (window.location.hash) { // If the anchor is within a hypotext block, expand it, by clicking the // relevant link. console.log(window.location.hash); var anchor = $(window.location.hash); var hypotextLink = $('#' + anchor.parents('.hypotext-content').attr('rel')); console.log(hypotextLink); hypotextLink.click(); // Wait until the content has expanded before jumping to anchor. //$.delay(1000); setTimeout(function(){ scrollToAnchor(window.location.hash); }, 1000); } }); function scrollToAnchor(id) { var anchor = $(id); $('html,body').animate({scrollTop: anchor.offset().top},'slow'); } })(jQuery); .hypotext-content { position: relative; padding: 10px; margin: 10px 0; border-right: 5px solid; } a.hypotext { border-bottom: 1px solid; } .hypotext-content .close:before { content: "close"; font-size: 0.7em; margin-right: 5px; border-bottom: 1px solid; } a.hypotext.close { display: block; position: absolute; right: 0; top: 0; line-height: 1em; border: none; }

Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content:

Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains).

While Moz’s Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource!

However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks.

Despite the effort we've put into this already, it felt like something was missing: your input! We're writing this guide to be a go-to resource for all of you (and everyone who follows in your footsteps), and want to make sure that we're including everything that today's SEOs need to know. You all have a better sense of that than anyone else.

So, in order to deliver the best possible update, I'm seeking your help.

This is similar to the way Rand did it back in 2007. And upon re-reading your many "more examples" requests, we’ve continued to integrate more examples throughout.

The plan:

Over the next 6–8 weeks, I’ll be updating sections of the Beginner's Guide and posting them, one by one, on the blog.

I'll solicit feedback from you incredible people and implement top suggestions.

The guide will be reformatted/redesigned, and I'll 301 all of the blog entries that will be created over the next few weeks to the final version.

It's going to remain 100% free to everyone — no registration required, no premium membership necessary.

To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:

Click each chapter's description to expand the section for more detail.

Chapter 1: SEO 101

What is it, and why is it important? ↓

What is SEO?

Why invest in SEO?

Do I really need SEO?

Should I hire an SEO professional, consultant, or agency?

Search engine basics:

Google Webmaster Guidelines basic principles

Bing Webmaster Guidelines basic principles

Guidelines for representing your business on Google

Fulfilling user intent

Know your SEO goals

Chapter 2: Crawlers & Indexing

First, you need to show up. ↓

How do search engines work?

Crawling & indexing

Determining relevance

Links

Personalization

How search engines make an index

Googlebot

Indexable content

Crawlable link structure

Links

Alt text

Types of media that Google crawls

Local business listings

Common crawling and indexing problems

Online forms

Blocking crawlers

Search forms

Duplicate content

Non-text content

Tools to ensure proper crawl & indexing

Google Search Console

Moz Pro Site Crawl

Screaming Frog

Deep Crawl

How search engines order results

200+ ranking factors

RankBrain

Inbound links

On-page content: Fulfilling a searcher’s query

PageRank

Domain Authority

Structured markup: Schema

Engagement

Domain, subdomain, & page-level signals

Content relevance

Searcher proximity

Reviews

Business citation spread and consistency

SERP features

Rich snippets

Paid results

Universal results

Featured snippets

People Also Ask boxes

Knowledge Graph

Local Pack

Carousels

Chapter 3: Keyword Research

Next, know what to say and how to say it. ↓

How to judge the value of a keyword

The search demand curve

Fat head

Chunky middle

Long tail

Four types of searches:

Transactional queries

Informational queries

Navigational queries

Commercial investigation

Fulfilling user intent

Keyword research tools:

Google Keyword Planner

Moz Keyword Explorer

Google Trends

AnswerThePublic

SpyFu

SEMRush

Keyword difficulty

Keyword abuse

Content strategy {link to the Beginner’s Guide to Content Marketing}

Chapter 4: On-Page SEO

Next, structure your message to resonate and get it published. ↓

Keyword usage and targeting

Keyword stuffing

Page titles:

Unique to each page

Accurate

Be mindful of length

Naturally include keywords

Include branding

Meta data/Head section:

Meta title

Meta description

Meta keywords tag

No longer a ranking signal

Meta robots

Meta descriptions:

Unique to each page

Accurate

Compelling

Naturally include keywords

Heading tags:

Subtitles

Summary

Accurate

Use in order

Call-to-action (CTA)

Clear CTAs on all primary pages

Help guide visitors through your conversion funnels

Image optimization

Compress file size

File names

Alt attribute

Image titles

Captioning

Avoid text in an image

Video optimization

Transcription

Thumbnail

Length

"~3mo to YouTube" method

Anchor text

Descriptive

Succinct

Helps readers

URL best practices

Shorter is better

Unique and accurate

Naturally include keywords

Go static

Use hyphens

Avoid unsafe characters

Structured data

Microdata

RFDa

JSON-LD

Schema

Social markup

Twitter Cards markup

Facebook Open Graph tags

Pinterest Rich Pins

Structured data types

Breadcrumbs

Reviews

Events

Business information

People

Mobile apps

Recipes

Media content

Contact data

Email markup

Mobile usability

Beyond responsive design

Accelerated Mobile Pages (AMP)

Progressive Web Apps (PWAs)

Google mobile-friendly test

Bing mobile-friendly test

Local SEO

Business citations

Entity authority

Local relevance

Complete NAP on primary pages

Low-value pages

Chapter 5: Technical SEO

Next, translate your site into Google's language. ↓

Internal linking

Link positioning

Anchor links

Common search engine protocols

Sitemaps

Mobile

News

Image

Video

XML

RSS

TXT

Robots

Robots.txt

Disallow

Sitemap

Crawl Delay

X-robots

Meta robots

Index/noindex

Follow/nofollow

Noimageindex

None

Noarchive

Nocache

No archive

No snippet

Noodp/noydir

Log file analysis

Site speed

HTTP/2

Crawl errors

Duplicate content

Canonicalization

Pagination

What is the DOM?

Critical rendering path

Help robots find the most important code first

Hreflang/Targeting multiple languages

Chrome DevTools

Technical site audit checklist

Chapter 6: Establishing Authority

Finally, turn up the volume. ↓

Link signals

Global popularity

Local/topic-specific popularity

Freshness

Social sharing

Anchor text

Trustworthiness

Trust Rank

Number of links on a page

Domain Authority

Page Authority

MozRank

Competitive backlinks

Backlink analysis

The power of social sharing

Tapping into influencers

Expanding your reach

Types of link building

Natural link building

Manual link building

Self-created

Six popular link building strategies

Create content that inspires sharing and natural links

Ego-bait influencers

Broken link building

Refurbish valuable content on external platforms

Get your customers/partners to link to you

Local community involvement

Manipulative link building

Reciprocal link exchanges

Link schemes

Paid links

Low-quality directory links

Tiered link building

Negative SEO

Disavow

Reviews

Establishing trust

Asking for reviews

Managing reviews

Avoiding spam practices

Chapter 7: Measuring and Tracking SEO

Pivot based on what's working. ↓

KPIs

Conversions

Event goals

Signups

Engagement

GMB Insights:

Click-to-call

Click-for-directions

Beacons

Which pages have the highest exit percentage? Why?

Which referrals are sending you the most qualified traffic?

Pivot!

Search engine tools:

Google Search Console

Bing Webmaster Tools

GMB Insights

Appendix A: Glossary of Terms

Appendix B: List of Additional Resources

Appendix C: Contributors & Credits

What did you struggle with most when you were first learning about SEO? What would you have benefited from understanding from the get-go?

Are we missing anything? Any section you wish wouldn't be included in the updated Beginner's Guide? Leave your suggestions in the comments!

Thanks in advance for contributing.

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