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UNLOCK YOUR POTENTIAL WITH GBE NETWORKERS: JOIN US TODAY!
In today’s global economy, connecting and supporting one another is more crucial than ever, especially for people of African descent. GBE Networkers is your gateway to a vibrant business community that links the diaspora with black-owned enterprises in Africa, America, the UK, Brazil, and the Caribbean. If you’re ready to elevate your business, create new opportunities, and foster lasting partnerships, we invite you to discover what we have to offer.
Addressing the Common Challenges
Many entrepreneurs face significant hurdles that can hinder growth and success. The disconnect between businesses across continents and the lack of support networks can make it difficult to thrive.
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GBE Networkers is more than just a Facebook group; it’s a dynamic platform designed to address these challenges. By joining, you’ll gain access to a supportive network committed to your success.
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At GBE Networkers, we believe in the power of collaboration and collective success. By becoming a member, you’re not just promoting your business; you’re joining a movement dedicated to empowering black-owned enterprises and driving economic growth.
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ClearSave by ClearTax
Revamping the ClearTax Mutual Funds Platform to improve conversions
ClearSave is the Mutual Funds investments platform from ClearTax, encouraging Indians to save their income taxes via investment route into Equity Linked Saving Schemes.
The Problem
ClearTax attracts over 2 million people each year, who file their income taxes via the online platform. Indians can save upto ₹46,800 in taxes by investing about ₹1,50,000 in a number of government mandated schemes.
ELSS is one such scheme and is a very large and attractive option for people to save their taxes. ClearSave is the homegrown product from ClearTax which encourages users to invest into Mutual Funds.
The months of June-August are the time when a bulk majority of the people file their taxes in India and is the time when ClearSave sees a major influx of new signups. Our task was to improve and increase the number of people signing up through effective changes through design and story-telling.
FY2018 saw about 4% conversions and we wanted to double that number for in FY2019.
Tackling the problem
I had joined in May 2019, when tax-filing was in full swing. After about two weeks of extensive experience of understanding the nuances of filing income taxes, studying the laws and sections with the help of CA’s and our support staff, I embarked on charting the growth path.
Out of every 100 people filing taxes with us, only 4 signed up to invest in mutual funds. There were a myriad of reasons and I had to hunt them down in detail.
So, after extensive research by calling up users, through extensive user surveys and data from support staff, I was able to deduce the following:
Liquidity Problems: Most don’t have any money remaining after paying their taxes, which squashes their liquidity and interest in further investments.
Dismal Returns: The RoI for mutual funds FY2018 was low single digits to negative, prompting even lower interest.
Awareness: A major chunk were totally unaware of the knowledge to save taxes in general, and those knew a bit - were unaware of this option or the benefits and issues along with it.
Issues in platform: There were a few UX glitches in the platform and users affected by those were immediate drop-offs.
Lack of support: Users interested in knowing more had no options but to raise tickets which were sub-optimal way of addressing a valued customer for a self-serve product.
Weak Pitch: After a user files their tax, there is a gap of 6 minutes when ClearTax submits the tax with the government. Over 80% of our new signups happen during this time and it’s precious moment of storytelling when a right pitch was needed. We needed an even stronger pitch to elevate the numbers.
The Solutions
After identifying the issues, we set out dismantling them and here is how it went:
Fixing existing UX: Identifying and fixing the existing UX issues was the prime concern. I’d identified over 165 issues with the help of two interns, who tested the product in and out and we had documented them all, along with solutions for the engineering and product teams to fix them at the earliest.
Segmenting users: All tax paying users were not the same due the wide variations in their incomes and the slabs they pay. So I created 9 segments of users, based on their age, income and gender - the most differential sets we could observe.
Building Awareness and Support: Newsletters with effective communication were periodically sent to users, with stories resonating with their daily lives and pop culture in general. Automated support over Whatsapp was also added to help reach the customer sooner, along a few dedicated staff to address the issues.
The Pitch: The most crucial part among the solutions, We had 60 days in store and we came up with 27 variants of new pitches addressing 9 segments, giving each story, ample time to go in and incoming statistics were monitored real-time. These frenetic efforts gave us ample insights to effectively modify the pitch every 3 days and see the resultant effects.
Weekly and Daily reviews were conducted to monitor the effects and we ourselves manned the support channels sometimes to help the users and build confidence in our users.
Information Architecture
Redesigning Pages
By studying all existing pages using tools like Hotjar for Heatmapping and Eyeball tracking, and using other insights received through various channels, I redesigned the pages where users generally landed and eased the purchase flows by making them less strenuous.
It resulted in massive gains and by A/B testing the same with minor variants, we released the optimised pages for the same. Focussed groups of CA’s were invited for testing as well.
F2S Variants
It was now time for us to get our pitch for investment straight. The ideal pitch would give us a home run and the one’s which didn’t would give us qualitative answers
We tried over 9 variants, with multiple long pitches of over 5 storyboards, shorter pitches with 1/2 storyboards and finally we had to settle for the sweet spot of 3 storyboards, with the core pitch hitting the attractive psychological point of getting insane returns on meagre amount of investments.
Concept Boards
Research, Experiment, Iterate, Repeat!
By the end of the filing season, we were able to breach the 8% conversion mark, which was double the previous performance, but it is worth noting that it came in a time of global meltdown in financial markets.
Metric Monitoring
Below is an example of micro-monitoring of metrics for understanding the seepages
More Variants and More A/B testing!
In each variant, we tried to test a specific experience - higher interaction on returns, greater focus on trust markers, social validations, details of mutual funds, The copy - including language and tone. Each variant gave us different insights and the final version which went live was a mix of the all best performing elements of each version.
Actual Live Links
Example of an Investment Plan: https://cleartax.in/save/plan/26
Business Services: https://cleartax.in/services/
Mobile App: To be released by the end of May 2020
What I learnt
Metrics, Metrics and More Metrics: For a consumer product with such a heavy churn, Monitoring real-time metrics is the best way to go - for every minor change in design, we gathered numbers in real time and dug down deeply analysing both qualitatively and quantitatively to find the issues and improve upon the same.
Impact
We achieved our initial targets of doubling the conversion rates to 8% by the mid of Tax filing season and soon crossed 10% over subsequent weeks with our limited range of test users.
FY2020 will see all the new changes deployed at full scale with the 2.4 Million Tax filing users.
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GUSEC Recruitment 2019 for Various Posts
GUSEC Recruitment 2019: GUSEC | Gujarat University Startup and Entrepreneurship Council has published Latest Job for Various Posts. This is great opportunity for Candidates Who Want to Make Their Future in GUSEC. Candidates Should Be find More Details about GUSEC Vacancies 2019. For more Details About Vacancies or Post Recruitment Check Official Website or Visit MaruGujarat Online.
GUSEC Recruitment 2019
Other Details Like Age Limit, Educational Qualification, Salary Scale, Selection Process, Application Fee and How to Apply in This Job. All Details Are Given in Below Post Read Full Notification and Apply for It. Organization Name: GUSEC | Gujarat University Startup and Entrepreneurship Council Name of Position and Detail: Senior Associate Associate – Incubation Associate – Community Associate – Innovation and IPR Associate – Administration Associate – Accounts Education Qualification: Read Official Notification JOB DESCRIPTION: The CEO of the Atal Incubation Center (AIC) at Gujarat University will lead all the day-to-day operations of the AIC at Gujarat University. The CEO shall be appointed under the aegis of AIC-GUSEC Foundation, a not-for-profit, subsidiary company promoted by Gujarat University Startup, incorporated specifically for the Atal Incubation Center. The CEO shall report to the Board of AIC-GUSEC Foundation. It is expected that the CEO shall play a crucial role towards establishing the Atal Incubation Centro from afresh. The CEO will be required to lead all operations of the Incubator, give it strategic direction in line with the startup and innovation vision of the University, hire a competent team, build and scale incubation programs, outreach programs, measure impact, as well as collaborate with national and global ecosystems to employ best practices in order to convert the incubation center into a world-class hub for solving societal challenges. ELIGIBILITY CRITERIA: At least 7 years of overall work experience, with at least 2 years of experience in the startup ecosystem, either as a startup founder / co-founder / core team member and / or having worked in a startup enabling organization such as an incubator, accelerator, VC / angel fund group, or a startup community organization. Preference will be given to individuals having previously worked in middle or top-management of existing incubation centers / or at an organization playing crucial role in the incubation pipeline. Applicants must be able to clearly demonstrate entrepreneurial skills and experience as an entrepreneur or closely working with entrepreneurs is required. Applicants with previous experience collaborating with government departments / agencies / allied organizations, along with demonstration of fundraising for non-profit organizations shall be preferred. Applicants must mandatory have a clear understanding of local, national and global startup ecosystems and the ability to find ways to collaborate with ecosystem stakeholders for advancing the objectives of the AIC. Applicants must be able to clearly demonstrate understanding of social impact innovations and social entrepreneurship concepts, and further possess a passion for solving social issues and challenges. Applicants must be able to clearly demonstrate leadership and management skills, and previous experience leading teams and programs is a must. Applicants must possess a strong command on English language, preferably with suitable proficiency in Hindi and Gujarati languages. Applicants are expected to be well suited in conceptualizing, compiling, and putting together papers, presentations, documents, proposals, etc. A Bachelor’s degree is required; an MBA or higher is preferred. Location of the job is Ahmedabad, India, and familiarity of the applicant with the city of Ahmedabad and surroundings will be preferred. SELECTION PROCESS: A shortlist of applicants will be selected by an expert Committee from all the applications received. Shortlisted applicants shall then be invited for a personal interview by a high-level and empowered selection committee. A merit list of candidates shall be created based on personal interviews, and in order of precedence of the merit list, an applicant shall be selected for the position of the CEO. A formal employment offer shall only be offered to the selected applicant upon mutual understanding of joining date and strategic outlook of the selected candidate. The selected applicant shall also be given considerable time for transitions between jobs, if so necessary, as per mutually agreed terms. The decision of the management of AIC-GUSEC Foundation shall be final in all matters related to this selection and eventual recruitment. GUSEC Latest Job 2019 How to Apply in GUSEC Recruitment 2019 for Various Posts: Interested applicants can apply on this link on or before 11:59 PM (2359 hrs) IST on. March 24, 2019. Read Official Notification: GUSEC Job Recruitment Detail => Apply Now For This Job Job Published Date: 13/03/2019 Last Date of Apply: 24/03/2019 Find Local Job: https://bit.ly/2sTm70p || Share This Post to Your Friends and Social Media || Join Our Whatsapp Group Join Telegram Channel Follow Facebook Page Read the full article
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