#museuminabox

[silvirub]

Museum in a Box

[martaliauw]

Case Study: Loewe's "Show-in-a-Box"

When the pandemic hit, none was able to cope with it immediately because it was very sudden. Fortunately, we are already walking towards the domain of digitalisation, hence it did not take us long time to switch everything and somewhat return to the "new" normal.

Especially industries that are dependent on gatherings and public performa, many move to live stream and recorded shows, including fashion runways. However, Loewe took a step further by introducing the wonderful show-in-a-box to share its story. It was particularly designed to celebrate its brand S/S 2021 menswear collection.

The box was designed in a 360-degree view manner including bird's eye. The men and women collection' logbooks were printed in paper blocks, a pair of sunglasses from the collection were also replicated in a form of perforated paper that "audience" could try on, shoes that were photographed as postcards, and even a portable cardboard record player — which allows the reproduction of the runway's tracks — as well as the real fabric swatches

This is the brand's innovative way to overcome the lack of physical interaction during this time, while still maintaining our distance. RUSSH, an independent Australian fashion magazine praised the innovation, stating that "it translates the peculiar language of the fashion show into another realm, opening a wealth of possibilities for the future."

Of course, this is not a completely new idea in general, as it was inspired by Marcel Duchamp’s Museum in a Box - an example of an ambitious and portable solution that still offers viewers a holistic experience.

[kaostography]

Museum In a Box #museuminabox #marcelduchamp / on Instagram http://ift.tt/2lxQRhN

[temporarytechnology]

Museum in a Box

Museum in a Box (http://www.museuminabox.org/blog/)

They are building an innovative update on the old idea of a museum handling collection, where low-value objects are rented by schools for a short time. They are adding 3D prints, postcards, near-field communication (NFC) technology, and Raspberry Pi to connect museum objects to the web, and radically increase outreach and engagement for museums.

It’s an intriguing, tactile mix of replica objects and contextual content direct from museum curators and educators.

Code: https://github.com/museuminabox

[artbookdap]

ARTBOOK | D.A.P. Tonight at @192books – Massimiliano Gioni & Calvin Tomkins launch "Marcel Duchamp: Boîte en valise’ - a facsimile edition of Duchamp’s famous museum in a box. This is the first ever reinterpretation of the legendary book-object, conceptualized by French artist Mathieu Mercier and now available to a broader audience. At once a work in and of itself, and a reproduction in the Duchampian spirit, this miniature museum contains 81 reproductions of Duchamp's most celebrated creations, including the famous "Fountain," "Nude Descending a Staircase" and the "Large Glass." Mercier has reproduced the bulk of the contents of Duchamp's original box in paper form, designing everything to scale. Playful and accessible, the "Boîte" reflects Duchamp's desire to display his works outside the museum and gallery system. #massimilianogioni #calvintomkins #bookevent #duchamp #museuminabox #boite-en-valise #192books

[artbookdap]

ARTBOOK | D.A.P. Tonight at @192books – Massimiliano Gioni & Calvin Tomkins launch the amazing facsimile edition of Marcel Duchamp’s ‘Boîte en valise’ - a museum in a box. Only a few copies are left – sold out elsewhere. Gioni is Artistic Director @newmuseum Tomkins is an author and art critic for @newyorkermag #massimilianogioni #calvintomkins #bookevent #duchamp #museuminabox #boite-en-valise #192books