#movingbrands

[tonymingotm]

SF Design Week, 2019. #sfdesignweek #movingbrands (at San Francisco, California) https://www.instagram.com/p/BzY5YcZFKTS/?igshid=aqm9q4gku19f

[ciaranlawrenceaub]

Animation // Natasha MOVING BRANDS

This is the other animation we created for our moving brands project. While I took the route of showing new contemporary exhibitions at the V&A, Natasha took the route of showing off their main exhibitions and what they have to other. We continued the theme of LIBERALITY. Natasha did a really good job on her half and with the idea of using more comedic sound effects she did a good job on her half making it sound comic. Believe that the two work well as separate pieces of work while still having a overall theme.

[abbbie-h]

development 5; grey background

after looking at lucy’s animation of the V&A logo, i thought that the black background towards the end of my animation looked a bit too harsh against all the other colours that we are using, so i tried switching from black to a mid grey colour, I think this works more with the other colour backgrounds while still making the V&A logo stand out.

[rodgerbeekman]

#testrun #deck #uber #meeting #prepping #ready #smallstep #movingbrands (bij Utrecht)

[eilishmcgarvey-blog]

W.1 Popular vs Brilliant

Video by James M. Bull and movingbrands

These are my notes

[idholland]

This is #customerexperience . Thk YOU @movingbrands ! #design https://ift.tt/2ZFEbIO

[meperkinsown-blog]

experimenting with moving text. 

would have liked to have the text 3D but the extrusion option was not available, so added curvature to combat this.

had to change to Ray-Traced 3D to stop transparency box of the ‘&’ over lapping the ‘V’, thought this might be the ticket for extrusion, it was not. 

[williamslucy]

Moving brand Crit/Eval:

It was a good experience to work in a group with Ellie, I feel that we worked well when we came together and listened to each others ideas well to come to two well made solutions to our brief. However, something to work on may be better communication as it may help improve on our timing and understanding of process. I think it would have also helped us improve on the keeping the animations similar as I was unaware, on the day that Ellie couldn’t join me, that she was starting the illustrated animation so we ended up working on parts of the animations separately which I wasn’t aware we were doing. These are also things that would reinforce what we could improve on from our cit comments.

I felt my research process was much better for this brief compared to the last as I had a good understanding of the brand and awareness of what I wanted to achieve based on my research and findings. On the other hand I feel that our development process could have been a lot better, there were elements of the animations I am happy with but I can see a lot of room for improvement in them and if I was able to come back to this project in the future I would work on experimenting with colour, patterns and other elements to try and make these animations slightly less plain. This was one of my main concerns that I wasn’t happy with throughout but I struggled to find an effective way to make (the type animation in particular) more interesting while still fitting in with the brand.

In the Crit we were told we could improve on the differentiation of our animations as they did not look very similar in some ways, and I can see this is some areas possibly due to one being type and one being illustration and how they appear to follow different concepts. We did try hard to make these work together but, after the crit, I can see where I need to be making improvements within my process and group work to improve.

[hannahmariekent]

Lucies Animation

[asif3000]

A tweet

Loving seeing this again - so much of it is still true. @movingbrands https://t.co/Lt3TaoNxky

— Jim Bull (@jamesmbull) January 31, 2020

[ciaranlawrenceaub]

LIBERALITY - Theme for Moving Brands

When we were researching into V&A Natasha came along the quote from Queen Victoria when re-changing the name of the exhibition. 

"I trust that it will remain for ages a Monument of discerning Liberality and a Source of Refinement and Progress."

This was the spark for our animation as the overall theme of both animations was how the V&A was trying to produce more contemporary work and we wanted our animations to convey that and show the public a more modern side to the V&A.

[abbbie-h]

for one of our animations we wanted to create a floorplan, after some experimentation I decided to keep the different shapes and textures spread around the frame which worked out better for the actual animation allowing different sections to be shown in my bumper.

to create the shapes, i drew them with the pen tool in illustrator and used clipping masks to fill them with the images we took note; not the most compatible method of doing this when animating in after effects as it makes the composition pretty slow to preview - would’ve been better to create the shapes in photoshop and import them into after effects

[tekug]

Same people who said I stank, interviewed me first and said I was a breath of fresh air. @movingbrands @complex https://www.instagram.com/p/ByT7ijrH8Gp/?igshid=4091x9dogq47

[a-batista-blog1]

Reza Ali is a visual/spatial/digital artist, computational designer, and mechanical & software engineer. As a digital artist with an engineering background, Reza often creates software applications from scratch so he can make his projects. Reza’s unique approach involves writing algorithms and using computers in creative ways to produce work that’s unconstrained by typical design methods. His work is centered around graphics, robotics, 3D printing, dynamical systems, interfaces, computing, software, web apps, and product design. Through his projects, Reza explores the realms of art, mathematics and science to transform complex concepts into intuitive and digestible pieces. In the example provided below, Reza developed real-time audio reaction sketches to research how a logo would move if it could respond to sound.

Source: http://www.syedrezaali.com/#/movingbrands/

[emmacoleman1997-blog1]

We have a live brief with The O2 area 

We met Ben (digital manger for the O2) and Steph (partner manager)

It’s a strategy not a indivdual thing

‘how message can be communicated through lots of different channels and how it can grow’

Formative; 

14/5/18- Walker Space- presentation

Summative;

11/6/18 – upload by 10am

Title;

‘Made at Ravensbourne. Inspired by the O2’

What I took from the presentation from Ben & Steph 

not an advert for O2 but branded content!

exciting, engaging project & brand characteristics seen in it

brand guardians ‘O2 Angels’

create communication strategy that celebrates the experience of the people that use the O2 area  

what happens inside area/experience

memories of area

relevant and relatable

behaviour  of O2

speak to fans catalogue their eccentricities

other people could tell you their stories

what O2 enables at a human level

Outcomes

range of touch points (social media, digital screens, billboards) and media channel (print & desktop)

must be unified by a language or personality

think about how the different channels can be used (Twitter/words/Instagram/pictures/Facebook/connections)

Could create 

sub brand for people of the O2

communicate their different behaviours and personality

visual system, illustration, photography, typography, behaviour for motion & interaction, copy writing or sound design

Steph and Ben’s presentation and what I took from it;

lots of partner

emotional & fantastic (work must reflect)

have to support partner’s campaign

60million people visited

most popular music & entertainment venue

not just music but experiences (cinema/ roof climb)

adding fashion- shopping outlet – new open in October

“It is what it is because of the partners”

world’s most successful venue

be you/ happiness/ free

nationwide campaign

be adaptable

FANS FIRST

rabbit portal lights

what does it deliver back?

being iconic 

think about the journey

Brand activation

This shows where the different screens are located which is helpful when we start developing our routes and thinking about the design etc.

Ben & Steph’s advice on things we can and can not do

This is important because if we create a lovely campaign and we do something such as mention an artist, it might be great but if we do this the O2 can’t use it. So we must bear this in mind when creating the campaign.

Things we need to bear in mind as well.

My understanding of the brief and the possible outcomes. This allowed me to think about what am I actually doing. What can I create.

Before this I was unsure of what I could and couldn’t do… This confirmed my understanding.

MB X DAD RAVE

We met Henry (junior designer) & Shaun (creative director)

They spoke a bit about Moving Brands (1% change etc)

https://vimeo.com/movingbrands

I signed up to Moving World Wednesday (https://www.themovingworld.com/)

Moving on to…

Moving Brands advice for the live brief;

tell stories

engage people on a human level

capture the life of the area

Break it down to; 

History & culture (celebrates it’s history and role in culture)

Tribes

a strong story at the core (central idea that manifests in every touch point)

participation

Moving Brands gave us some inspiration;  

The Passenger Project (We fly together)

-Ivan Cash, tries to create connection where there are no connections

http://www.ivan.cash/the-passenger-project/

The BBC Listening Project

people being people

https://www.bbc.co.uk/programmes/b01cqx3b

James Mollison – The disciples 

photograph fans at different concert

http://jamesmollison.com/books/the-disciples-work-test-1/

The first part of the morning was good because we had two different perspectives. We had the client, who was telling us about the O2 and it was a lot of words and setting everything up. Then, we went to Moving Brands, who, were a lot more creative, starting the ball rolling in terms of ideas.

I found in the client’s presentation a bit confusing to what they wanted but when Moving Brands came it, it helped me understand the brief more and the examples were helpful because they explained where they started and their idea to the end concept.

After lunch…

Moving Brands got us to draw what we thought of the O2 and then what we thought of the people who went to the O2.

This is what I created. I probably explain what I created. On the left, was what I can remember of my night out in Building 6 at the O2. So the colours are the lights from the event, flashing. The blobs are the alcohol in my system and the faces are what I remember from looking around the room.

The right drawing is the different people who go to the O2.

The next thing we had to, is choose two drawing one from the O2 area and the other is the people of the O2.

So everyone put there work up on the wall

Valentina & I choose;

So after choosing these drawings we had to make a story in a short amount of time.

This is the story we came up with…

So we all put our stories up and discussed what worked and didn’t work and put sticky notes on how to improve the story.

This allowed me to start getting back into idea generation after the 3 weeks off. It gave me a starting point. It gave me inspiration for thinking about what I could do. I also allowed me to find out what works and didn’t. I saw the different things that everyone else came up which also gave me inspiration.

By the end of the day I’m clearer on the brief so I feel like I’m ready to start getting down to the nitty gritty.

Welcome to Campaign Development – 20th April 2018 We have a live brief with The O2 area  We met Ben (digital manger for the O2) and Steph (partner manager)

[clovesmenezes]

Hillary Clinton: Make it real from Moving Brands® on Vimeo.

Moving Brands was asked by Fast Company to create a hypothetical new brand for Hillary Clinton. With only five days to deliver, and without access to Hillary, we knew we couldn’t create something with the same thinking and craft our process would ordinarily support. Instead, we chose to apply a branding sprint model. Here’s what we created in a week.

See the full case study here: movingbrands.com/reframing-the-hillary-brand-debate See the Fast Company article here: fastcodesign.com/3045490/how-to-build-a-brand-in-5-days Follow us on twitter here: twitter.com/movingbrands