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Draping: Creating Designs from Fabric
In the world of fashion design, creativity knows no bounds. Draping, often referred to as "moulage" in French, is a captivating technique that allows designers to transform fabric into stunning designs, sculpting it directly on a dress form or mannequin. Unlike traditional flat pattern making, draping offers a more tactile and hands-on approach to fashion design.
Let's explore the art of draping, its significance in the fashion industry, and how it gives life to unique and tailored garments.
The Essence of Draping:
At its core, draping involves the manipulation of fabric on a three-dimensional form, typically a dress form or mannequin, to create the desired shape and silhouette of a garment. Unlike flat pattern making, where patterns are drafted on paper first and then cut and sewn together, draping starts with the fabric itself. Drapers use pins, folds, tucks, and seams to sculpt the fabric directly on the form, allowing them to visualize and refine the design as they work.
The Significance of Draping:
Draping is a fundamental technique in fashion design for several reasons:
Creativity and Exploration: Draping encourages creativity and experimentation. Designers can explore different fabric drapes, folds, and shapes in real time, giving them the freedom to create unique and innovative designs.
Tailored Fit: Draping allows designers to achieve a highly customized and tailored fit. By molding the fabric to the body form, they can ensure that the garment hugs the wearer's curves and contours perfectly.
Problem Solving: Draping offers a hands-on approach to solving design challenges. Designers can see how fabric behaves and make adjustments as needed during the draping process.
Prototyping: Draping serves as a valuable prototyping technique. Designers can create a preliminary garment to test the design, fit, and aesthetics before producing a final pattern for mass production.
Draping as Art: Draping is not just a technique; it's an art form. Many designers appreciate the sculptural and artistic aspects of draping, using it to create avant-garde and couture pieces.
The Draping Process:
Draping involves a series of steps that transform a concept into a tangible garment. Here's an overview of the draping process:
Preparation: The draper selects the fabric and dress form based on the design concept. They ensure that the fabric is properly prepared, including cutting it to the desired length and width.
Securing the Fabric: The fabric is pinned onto the dress form or mannequin to anchor it in place. The draper begins by securing the fabric at key points, such as the neckline, shoulders, and waistline.
Sculpting and Shaping: Using their hands and various draping techniques, the draper sculpts the fabric to create the desired design elements, such as gathers, pleats, and folds. They refine the shape and fit as they work.
Fine-Tuning: During the draping process, the draper continually assesses the design, making adjustments to achieve the desired look and fit. This may involve redistributing fabric, creating darts, or adding seams.
Marking and Noting: As the fabric takes shape, the draper marks key points and notes important details on the fabric. These marks serve as a guide when transferring the draped fabric to a pattern.
Creating the Pattern: Once the draped fabric reflects the intended design, the draper carefully removes it from the form and lays it flat on a table. They trace the fabric, creating a pattern that can be used to reproduce the design.
Finalization: The pattern is refined, seam allowances are added, and any necessary adjustments are made to ensure the pattern is production-ready.
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Conclusion: The Artistry of Draping
Draping is a skill that combines technical expertise with artistic flair. It allows designers to breathe life into their creations, sculpting fabric into unique and stunning designs. From haute couture gowns to everyday fashion, the artistry of draping is evident in garments that fit beautifully, move gracefully, and captivate the eye.
Whether you're a fashion student, an aspiring designer, or simply an admirer of fashion, draping is a technique that exemplifies the boundless creativity and craftsmanship of the fashion industry. It's a reminder that fashion design is not just about clothing; it's an art form that transforms fabric into wearable works of art, one fold at a time.
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Mold Remediation Drapery
Mold is not only harmful to your home and belongings, but it can also affect the health of you and your family. It can cause a variety of symptoms including respiratory distress, eye irritation, and fatigue.
To protect yourself and your loved ones, it’s important to hire a professional mold remediation draper. A professional will use a number of strategies to remove and prevent mold from returning in your Draper Utah home.
Moisture in the environment is a breeding ground for mold, and if left untreated can result in serious damage to property. Mold can also cause a variety of health effects, including runny nose, itchy eyes, sore throat, sneezing, headache and skin rash in people who are allergic to it.
Remediation of building materials damaged by moisture and mold growth should begin with the identification and correction of the water or humidity problem. Remediation should be conducted in a manner that minimizes exposure of building occupants and remediators to mold spores.
This can be accomplished by enclosing the contaminated area in a containment structure constructed of a steel or wooden stud frame covered with fire-retardant polyethylene sheeting.
The extent of the containment should be based on professional judgment with consideration of factors such as the size of the contaminated area, the type of contamination and the health effects that may be associated with it.
Any work that disturbs and disperses mold spores should be performed under containment to prevent building occupants and remediators from being exposed to them. Containment should be based on professional judgment and take into account the size of the area involved, the weight of the mold growth and the type of materials to be removed.
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Air Duct Cleaning
If you're one of individuals individuals who ignore air duct cleaning, you need to keep in mind that effects incorporate a dirty atmosphere, elevated nasal congestion along with other health problems. For more information on Dryer Vent Cleaning, visit our website today.Increasing numbers of people are actually becoming aware of the hazardous effects of air pollution. This is why they're seeking to make indoor air safe and clean whenever possible through filtration and regular duct vent cleaning. Regular air duct maintenance will get rid of common pollutants like dust along with other contaminants in your house air conditioning systems.In to maintain the quality and cleanliness of your indoor home atmosphere you have to add vent cleaning in your family cleaning routine. The frequent cleaning of your air ducts in your own home is extremely shown to avoid serious health issues from occurring. This straightforward cleaning process can improve the all around health of a relative in addition to individuals struggling with allergic reactions. Medical professionals demonstrate that there's a noted improvement of family people struggling with lung health conditions after they get their air ducts in your own home cleaned. Should you or someone in your own home is struggling with a clinical condition, it is necessary that you've your air ducts as hygienic and dirt-free whenever possible.Air ducts comprise hollow tubes which are either round, square, or rectangular and they're generally composed of plain sheet metal material. Your air ducts transfer awesome or hot air around a house or building. These ducts are considered part of a house or building's air ventilation or cooling systems (Heating and cooling).An average maintenance system will include cleaning air ducts. Regular maintenance enables the efficient functioning of these ducts. Debris and dirt can hamper the functioning of ducts and extremely make the situation for cleaning air ducts regularly. Dirty ducts also are more expensive to function. In fact the US Ecological Protection Agency mentions that the typical homeowner can help to save around 20-21% in energy should they have the coils of their air ducts cleaned regularly.Duct maintenance is good for homes or structures that choose to maintain healthy air and steer clear of sick building syndrome. You can observe that many of mold, dust, pet dander, pollen, as well as other allergens find yourself in trouble in these ducts. With time they accumulate and therefore are blown out into the air for individuals to breathe in. Although breathing polluted air might not trigger allergic reactions for many people, they are able to in the lengthy run cause other severe respiratory system illnesses. For this reason duct cleaning is important.Air duct cleaning is really a hassle-free procedure that entails:Initial stage. Before beginning cleaning the ducts, have the heat vents engrossed in plastic bags. These bags covers all the dust that could originate from the duct cleaning. Plus, it determines whether the duct cleaning machine's suction is effective.The specialist will bore an opening into the trunk of the furnace. This hole is sufficient to let a sizable vacuum tube through along with a powerful unit will remove all dirt particles and suction them off of the duct and coils.Cleaning stage. The furnace is drilled having a small hole, along with spinning brush or whip attachment is required to proceed the air ducts property of any remaining airborne dust. Through the years, several of foreign objects will find their ways into the vent ducts and obtain stuck. These objects hamper the overall productivity and efficiency of any air conditioning system. Some companies make use of a scoping camera to appear for these blockages to possess them ultimately removed. In cases when the blockage is really severe, ducts might be temporarily dismantled for further removal. Want to know more about Draper Air Duct Cleaners? Visit our website for more information.Final stage.
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Global High Pressure Washer Market Size, Manufacturers, Supply Chain, Sales Channel and Clients, 2021-2027
High Pressure Washer is a pressure washer or power washer that is a high-pressure mechanical sprayer used to remove loose paint, mold, grime, dust, mud, and dirt from surfaces and objects such as buildings, vehicles and concrete surfaces. The volume of a pressure washer is expressed in gallons or litres per minute, often designed into the pump and not variable. The pressure, expressed in pounds per square inch, pascals, or bar (deprecated but in common usage), is designed into the pump but can be varied by adjusting the unloader valve.
The major global producers of high pressure scrubber are Karcher, Nilfisk, Stihl, Briggs&Stratton, Bosch, etc. Karcher leads the industry with a 30% market share. Europe is the largest consumption place, with a consumption market share nearly 31%. Following Europe, North America is the second largest consumption place with the consumption market share of 29%.
Download FREE Sample of this Report @ https://www.grandresearchstore.com/report-sample/global-high-pressure-washer-2021-2027-523
Market Analysis and Insights: Global High Pressure Washer Market
In 2020, the global High Pressure Washer market size was US$ 3973.8 million and it is expected to reach US$ 5055.8 million by the end of 2027, with a CAGR of 3.5% during 2021-2027.
Global High Pressure Washer Scope and Market Size
High Pressure Washer market is segmented by region, by country, company, type, application and by sales channels. Players, stakeholders, and other participants in the global High Pressure Washer market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on sales, revenue and forecast by region, by country, company, type, application and by sales channels for the period 2016-2027.
Segment by Type, the High Pressure Washer market is segmented into
Electric Motor
Petrol Engine
Diesel Engine
Segment by Application, the High Pressure Washer market is segmented into
Residential
Commercial
Industrial
Regional and Country-level Analysis:
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Competitive Landscape and High Pressure Washer Market Share Analysis
High Pressure Washer market competitive landscape provides details and data information by companies. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2016-2021. It also offers detailed analysis supported by reliable statistics on sale and revenue by players for the period 2016-2021. Details included are company description, major business, High Pressure Washer product introduction, recent developments, High Pressure Washer sales by region, type, application and by sales channel.
The major companies include:
Karcher
Nilfisk
Stihl
Briggs&Stratton
BOSCH
TTI
Generac
Annovi Reverberi (AR)
Clearforce
Stanley
Makita
Shanghai Panda
FNA Group
Lavorwash
Zhejiang Anlu
Himore
Alkota
China Team Electric
Draper
EHRLE
Yili
Taizhou Bounche
Ousen
Sun Joe
Zhejiang Xinchang
Get the Complete Report & TOC @ https://www.grandresearchstore.com/machines/global-high-pressure-washer-2021-2027-523
Table of content
1 Study Coverage 1.1 High Pressure Washer Product Introduction 1.2 Market by Type 1.2.1 Global High Pressure Washer Market Size Growth Rate by Type 1.2.2 Electric Motor 1.2.3 Petrol Engine 1.2.4 Diesel Engine 1.3 Market by Application 1.3.1 Global High Pressure Washer Market Size Growth Rate by Application 1.3.2 Residential 1.3.3 Commercial 1.3.4 Industrial 1.4 Study Objectives 1.5 Years Considered 2 Executive Summary 2.1 Global High Pressure Washer Market Size Estimates and Forecasts 2.1.1 Global High Pressure Washer Revenue 2016-2027 2.1.2 Global High Pressure Washer Sales 2016-2027 2.2 High Pressure Washer Market Size by Region: 2021 Versus 2027 2.3 High Pressure Washer Sales by Region (2016-2027) 2.3.1 Global High Pressure Washer Sales by Region: 2016-2021 2.3.2 Global High Pressure Washer Sales Forecast by Region (2022-2027) 2.3.3 Global High Pressure Washer Sales Market Share by Region (2016-2027) 2.4 High Pressure Washer Market Estimates and Projections by Region (2022-2027) 2.4.1 Global High Pressure Washer Revenue by Region: 2016-2021 2.4.2 Global High Pressure Washer Revenue Forecast by Region (2022-2027) 2.4.3 Global High Pressure Washer Revenue Market Share by Region (2016-2027) 3 Global High Pressure Washer by Manufacturers 3.1 Global Top High Pressure Washer Manufac
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Utah Disaster Restoration Services
Utah Mildew Screening And Fixing
Utah Disaster Restoration Services Whenever you've observed flood at the house, while it's the cellar or even throughout the remainder of one's residence, you may probably experience a mould. Utah Disaster Restoration Services Some times you might need to displace parts and flooring of one's walls to find rid of the mould often related to large flooding functions. Additionally, it could be hard to wash your household after h2o damage and mold minus the appropriate products. This is the reason you might need to restore elements of one's own home to eliminate the mildew or perhaps the chances of mould.
Utah Disaster Restoration Services To Get Disaster cleaning in Utah, Fire Damage, Flood or Drinking Water Damage, Mold Removal and Bio-hazard Emergencies, phone the pros in Utah catastrophe cleanup and restoration!
Utah Disaster Restoration Services Your Utah household is just a refuge, an area of calmness and protection, a refuge and shelter to the family members. When a tragedy like fire, water damage and mold, or mold infestation strikes at your residence, which sanctuary is unexpectedly broken: Utah Disaster Restoration Services lifetimes are interrupted, the land is wrecked, and also pressure and stress happen to control. You could clean up all of that stress and worry from telephoning Utah catastrophe Restoration.
If the flame damage is more intense, the spot ought to be shut-off, by way of a crisis restoration pro or from your fire section. It helps to know about flame hurt; however, do not attempt to find everything out all on your own. Consult well a flame damage restoration pro before getting your insurance policy provider entailed.
Utah Airduct Cleaning
disaster cleanup salt lake city As soon as your air ducts are all over-run using dust mites and other pollutants, it may get an influence in your wellbeing plus additionally, it may alter the efficacy of the heating system and heating apparatus even if you wash your house each day if it's the case that you may not pass your air ducts that your HVAC technique could be compelling dust and allergens in your residence.
Your atmosphere ducts might be a-lot soiled than you might imagine. Each one the dust mites bacteria, pollen, dander, skin scents, and also baldness both pet and human are seen on your air ducts. This is why it's essential to wash your air ducts and accomplish it precisely. The atmosphere becomes circulated through the duration of the house, and it is depositing these contaminants through your residence. This may result in one and also additional family manhood developing allergies or even asthma. Whenever you could be prepared to wash your air ducts, then provide us with a telephone.
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Free Trade Agreement in Africa Achieves Ratification
Officials have approved a historic free trade agreement that would tie African economies closer together, with Gambia becoming the decisive 22nd country to ratify the African Continental Free Trade Area agreement on April 1.
The agreement creates a single African market for goods and services, along with a customs union with free movement of business travelers and capital. When countries join, they agree to remove tariffs on 90 percent of goods. It’s too soon to be certain what impact the free trade agreement could have on American corporations with workers and clients in Africa. But in the long run there may be gains in manufacturing and agriculture.
In March 2018, 44 African countries signed the framework to establish a free trade area. The African Continental Free Trade Area agreement took effect after 22 countries ratified it.
One notable absence is Nigeria, Africa’s most populous country and one of the continent’s largest economies.
If all 54 African nations join the free trade area, that would represent more than 1.28 billion people, according to the United Nations. The continent has a gross domestic product (GDP) of $6.9 trillion, according to the International Monetary Fund.
Last year, 27 African countries signed a separate African Union Protocol on Free Movement of People, which allows visa-free travel, the right of residency and the right of business and professional establishment for citizens of signatory countries.
The African Continental Free Trade Area agreement also will encourage free movement of people, but in addition will unencumber the movement of tools and services, according to Andrew Mold, acting director of the United Nations Economic Commission for Africa (ECA) in Kigali, Rwanda. The free trade area agreement “is about protocols on government procurement and intellectual property.”
Impact on Employers and Workers
The effect on multinational corporations will be “likely very little in the short-to-medium term, since the agreement won’t be operational until the outstanding components are negotiated and agreed. The current agreement is the umbrella. Market access arrangements still have to be established,” said Peter Draper, a senior fellow at the European Centre for International Political Economy, headquartered in Brussels, and director of Tutwa Consulting Group, headquartered in Pretoria, South Africa, which provides trade policy analysis.
It’s a gradual process, said Rajesh Aggarwal, chief of trade facilitation and business policy for the International Trade Centre in Geneva. “It’s not that you liberalize everything. It’s a progressive liberalization of goods and services.”
In a policy brief, the U.N. Conference on Trade and Development (UNCTD) predicts that the agreement would increase total employment by 1.2 percent, stating that most of these gains would be in manufacturing and agriculture.
Reminiscent of the treaties founding and expanding the European Union, the agreement includes the intention to abolish visa requirements, introduce the African passport and oblige countries to mutually recognize academic, professional and technical qualifications, according to a business guide from the International Trade Centre.
“Enhanced intra-African trade in goods will also promote employment, social advancement and consumer choices,” the business guide explains. “However, there are significant risks, as trade liberalization on its own does not lead to lower poverty levels in the absence of financial-sector development, rising education levels and strong governance structures.”
Aggarwal said that multinational corporations “would like as much liberalization as possible. They enjoy economies of scale. They like integrated markets and regulatory convergence. It reduces the cost of distribution, production and compliance.”
There are concerns about possible negative impacts on small and midsized enterprises (SMEs). They provide about 80 percent of employment in Africa, according to the World Economic Forum. If consumers can easily buy cheaper products from bigger foreign competitors, the small local businesses could lose out.
“Accepting that some SMEs could be squeezed out of the market by more efficient multinationals,” Draper said, “those multinationals will also have incentives to include SMEs in their value chains to access export opportunities.”
With greater competition, will workers from poorer nations face longer hours, lower pay and less access to labor unions?
“In many African countries, the formal sector, where such institutional structures [like labor unions] are to be found, is weak,” Draper explained. “The [free trade] agreement will work to increase levels of formalization, particularly through the activities of larger companies, which tend to pay higher wages and respect international standards of various kinds.”
[SHRM members-only toolkit: Introduction to the Global Human Resources Discipline]
A More Integrated Economy
Currently, Africa has eight regional economic communities, which have their own rules and objectives, as well as some overlapping geographic areas. In recent decades, trade between African nations has been low, compared to other regions, such as the European Union. That’s mostly because of relatively high tariffs, inadequate infrastructure and regional fragmentation. The free trade agreement aims to create a more inclusive business environment that may be more attractive to investors.
The UNCTD’s policy brief estimates that the total value of trade between African nations will increase by 33 percent due to the free trade area. “With GDP presently valued at $2.1 trillion, most African countries will register an increase of between 1 and 3 percent GDP,” the UNCTD states.
Arancha González, executive director with the International Trade Centre in Geneva, said the African Continental Free Trade Area agreement “will be crucial in addressing competitiveness issues in Africa. At a time when some around the world are turning away from increased integration, it is important that Africa sees closer regional cooperation as important in creating jobs, supporting greater value addition and reducing poverty.”
The ECA estimates that the agreement could boost intra-African trade by more than 50 percent by eliminating import duties.
But in relative global terms, “the scope [of the agreement] is narrow. It will largely be confined to agriculture, agricultural processing and light, labor-intensive manufacturing,” Draper said. Proponents of the free trade area hope that it will generally boost manufacturing in Africa. In 2017, manufacturing was only 10 percent of the combined GDP of countries in sub-Saharan Africa, according to the World Bank.
Leah Shepherd is a freelance writer in Columbia, Md.
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27 Ecommerce Landing Page Examples to Maximize Sales in 2020
Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet.
Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions?
Pairing ads with product pages can lead to some pretty underwhelming results. According to Monetate, visitors convert half as often when they’re on a product page compared to a custom landing page experience.
That’s because most product pages don’t follow ecommerce best practices. They have boilerplate copy and design that tries to target everybody at the same time (and doesn’t sync up with your paid advertisements). Even worse—most product pages are stuffed with shiny links that end up distracting shoppers and keep them browsing instead of buying.
With landing pages, you can focus a visitor’s attention on a single product or offering and lead them on a personalized journey to purchase. They’re more targeted, customizable, and twice as likely to convert.
Not getting the results you want from sending traffic to your online store? Start building your own ecommerce landing pages today with a free 14-day trial of Unbounce.
27 Ecommerce Landing Page Examples
LIV Watches
TRIBE
Ascent Footwear
BoxyCharm
Thistle
waterdrop
Infinite Moon
Solo Stove
Nathan Sports
Meowbox
The Savile Row Company
The Woodworker’s Guild of America
The Coffee Network
Heyday
Xpand Laces
Marley Spoon
Spa De Soleil
ColdCalm
Gradshop
AWAY Series
Mr. Draper
Porcelain
Talo Brush
Vanity Planet
Awayco
Patrick Adair Designs
Troubadour
Example #1: LIV Watches
Industry: Apparel Model: Storefront Page Type: Click-Through
Image courtesy of LIV Watches. (Click to see the whole thing.)
What This Ecommerce Example Reveals: You Need to Show Off Your Product in Different Ways
Typical online storefronts have a pretty standard approach to showing off their products. There’s probably a carousel of images at the top of the page and… well, that’s about it. But this example from LIV Watches shows how powerful it can be to spotlight your product throughout the page in multiple ways.
In this case, LIV is featuring a special edition wristwatch in partnership with pro cyclist TJ Eisenhart. Notice how, as you scroll down, they show the watch featured in different lights, different scenery, and different situations. You get to see a video overview of the watch, close-ups of the various features, and even a pretty slick side-profile that really shows off the craftsmanship.
It’s a great example of how ecommerce marketers can break the mold of “traditional” product landing pages to show customers the details they actually want to see.
What Else We Love About This Landing Page:
LIV creates a sense of urgency with this limited edition product. If you want this particular wristwatch, you know that you need to make a purchase decision fast. (Tick, tock.)
This brand is—in part—about lifestyle. That really comes through in the video, which explores idealistic sentiments like passion, aspiration, and truth to oneself.
All of the photography (along with the video and additional animations) really gives customers an up-close look at the craftsmanship, so they know exactly what they’re buying.
Example #2: TRIBE
Industry: Food & Beverage Model: Storefront & Subscription Page Type: Click-Through
Image courtesy of TRIBE. (Click to see the whole thing.)
What This Ecommerce Example Reveals: You Can Make Special Offers to Close More Customers
Setting up limited-time deals or special offers on your regular ecommerce shop can be a huge pain. Standard product pages often don’t properly show off a deal, and they can be pretty rigid if, for example, you only want certain people to be able to access the promo.
That’s why this example from TRIBE is worth looking over. Their marketing team set up an “Exclusive Shortlist Offer” on a landing page, so they could carefully control who the promotion went out to—rather than make it available to every single visitor who happened across their website.
Better still, because this is a landing page built using Unbounce, the team from TRIBE had complete control over how they presented the promotion. To help sell the offer, the team incorporated the value of the deal into everything from the CTA (“Enjoy Your First TRIBE Box for £2”) to the subscription details (“Custom built pack and tailored to your needs”). Very smart!
What Else We Love About This Landing Page:
The focus on athletics throughout the page—including a great training photo underneath the hero section—helps visitors understand the value of these natural performance products, and who they are meant for. (Hint: not me.)
The emphasis on social proof helps make the offer more compelling as well. Not only are there testimonials from a recognizable customer review website, but there are also familiar media outlets and supermarket logos to increase your confidence.
Example #3: Ascent Footwear
Industry: Apparel Model: Storefront Page Type: Click-Through
Image courtesy of Ascent Footwear. (Click to see the whole thing.)
What This Ecommerce Example Reveals: You Should Focus on the Product Details Your Customers Care About Most
If you’re selling apparel that’s more function than fashion (like a shoe that’s designed to correct your walking stride), it’s important to put emphasis on the mechanics of how your product works. Case in point: this example from Ascent Footwear.
Not only does this landing page show off exactly what goes into each shoe, but it also explains why that makes such a difference. (Now, I just need to figure out what the heck “ample lateral stability” means.) The page removes all the fluff and focuses on answering one very specific question: How does this shoe actually work?
Compare this to most product pages, which often get lost in the details that don’t matter as much. Manufacturer references, lengthy product descriptions, related products—if your customers don’t actually care about these things, they might just be distracting them from making a purchase.
What Else We Love About This Landing Page:
Ascent uses an expanded view of its shoe to showcase the technical components that contribute to its comfort and durability.
By including an explainer video, Ascent is able to elaborate on the value propositions of the product without taking up much space on the page.
The clean, single-column layout and short length mean that visitors aren’t being overloaded with information. That way, they can focus on Ascent’s core message.
Wanna see all 27 ecommerce landing page examples? Download The Ultimate Ecommerce Landing Page Lookbook to help inspire your next high-converting masterpiece.
Example #4: BoxyCharm
Industry: Cosmetic Model: Subscription Page Type: Lead Generation
Image courtesy of BoxyCharm. (Click to see the whole thing.)
What This Ecommerce Example Reveals: You Can Use Landing Pages to Build Hype for Product Launches
Launching a new product is always exciting—but getting the word out to customers can sometimes be a challenge. That’s where this example from BoxyCharm comes into the mix.
To help promote their new upscale beauty subscription box, their marketing team put together a promotional landing page that builds anticipation for the product and directs interested shoppers to enter their email address. This lead generation tactic proved to be quite useful—when the subscription box officially launched, the team at BoxyCharm already had a big list of shoppers who were interested.
Brains and beauty? This example really is the full package. ;)
What Else We Love About This Landing Page:
The sleek layout, on-brand color scheme, and parallax scroll effect all demonstrate that BoxyCharm has a flair for design. Nice.
The landing page copy helps BoxyCharm’s brand identity with the #hashtag generation, and the social links included make it easy for visitors to engage further.
The video gives us a look at the process behind the product and shows that BoxyCharm hears (and acts on) customer feedback.
Example #5: Thistle
Industry: Food & Beverage Model: Subscription Page Type: Click-Through
Image courtesy of Thistle. (Click to see the whole thing.)
What This Ecommerce Example Reveals: You Should Always Optimize Your Landing Page for Mobile Devices
Making purchases on your phone is the new norm. According to Google, when people have a negative experience on mobile, they are 62% less likely to make a purchase from your brand in the future. That means for every page you create, you should be optimizing it for smartphones and tablets as well.
This example from Thistle shows how simple it can be to optimize your page for mobile devices. Using Unbounce, they created a landing page for their plant-based meal subscription service that looks stunning regardless of which type of device you’re using.
What Else We Love About This Landing Page:
The page does a great job highlighting the unique value proposition of this meal subscription service: nutrition-optimized, ready to eat, plant-based meals made with high-quality ingredients.
Thistle knows its audience. They understand how health-conscious their subscribers are, and made sure to include extra info about how each Thistle meal is curated to include the right mix of macronutrients, vitamins, and minerals.
Example #6: waterdrop
Industry: Food & Beverage Model: Storefront Page Type: Click-Through
Image courtesy of waterdrop. (Click to see the whole thing.)
What This Ecommerce Example Reveals: You Can Target Specific Audiences to Get Better Results
While your product pages typically have to be generic enough to speak to everybody at the same time, you can build landing pages to speak specifically to one particular audience or use case. This example from waterdrop sets the bar for targeted messaging—and, by converting more than half of all visitors, it makes a compelling case for you to do the same.
Everything on this page is meant for one audience: women. Contextual shots? Women. Testimonials? Women. This brand knows who they’re talking to, and their strategy seems to be working.
What Else We Love About This Landing Page:
The design is spectacular and complements the product well. Can colors be flavorful? This landing page says they can, and our abrupt craving for something sweet and fruity makes us believe it.
The page also does a good job of leveraging social proof by including recognizable media logos and positive customer reviews.
Example #7: Infinite Moon
Industry: Home Model: Storefront Page Type: Click-Through
Image courtesy of Infinite Moon. (Click to see the whole thing.)
What This Ecommerce Example Reveals: You Should Always Back Up Your Claims with Your Best Testimonials
Any ecommerce marketer will be able to tell you that reviews and testimonials are some of the most powerful tools in your arsenal. And this example from Infinite Moon and Wallaroo Media shows how you can use them more effectively on a landing page to make a sale.
Whereas on a typical product page you might just automatically surface up the latest customer reviews, the testimonials on this page have been carefully curated to help tell the brand story. Each one touches on an important benefit of Infinite Moon pillows: maximum comfort, serious pain relief, and high-quality materials.
What Else We Love About This Landing Page:
Using lightboxes to give visitors an up-close view of the product and provide additional information means that the page isn’t cluttered.
InfiniteMoon makes good use of the space above the fold, communicating their value prop through a punchy headline and emotive hero shot.
Example #8: Solo Stove
Industry: Cookware Model: Storefront Page Type: Click-Through
Image courtesy of Solo Stove. (Click to see the whole thing.)
What This Ecommerce Example Reveals: You Can Overcome Purchase Objections Using Photos and Other Multimedia
Are you relying on the fact that visitors will actually read your product descriptions? As a copywriter, I know as well as anyone that (and this is hard to admit) text and bullet points will only get you so far when it comes to overcoming purchase objections. A lot of shoppers skim or skip over the content you write, and they usually end up missing those key product details.
With ecommerce landing pages, you have the flexibility to overcome purchase objections in whichever ways you think will resonate most with your shoppers.
In this example from Solo Stove, their marketing team uses a combination of text and visuals to answer every possible question you might have about the product as you scroll down the page. (“What does it do?” It protects you from the flame. “Where am I gonna store all this?” It all nests inside the stove. “Can you still roast weiners?” With grooved ridges, this shield makes it easier than ever to get your wiener roast on.)
What Else We Love About This Landing Page:
Combining this product promotion with a limited-time 20% off pre-sale offer is a great way to encourage visitors to click through today, rather than wait until tomorrow.
The footer at the bottom of the page reminds shoppers that they’ll get free shipping, free returns, and a lifetime warranty. All of these promises help to eliminate risk and build trust in the brand.
Example #9: Nathan Sports
Industry: Sport Model: Storefront Page Type: Click-Through
Image courtesy of Nathan Sports. (Click to see the whole thing.)
What This Ecommerce Example Reveals: You Can Get More Creative with Promotions on Landing Pages
Consistent visual branding is more important than ever, but it does place limits on how imaginative you can be with your product pages. After all, they have to exist within the greater ecosystem of your online store. You can’t just go changing up the color schemes or formatting for every new product release!
But that’s why so many marketers are flexing their creativity with their ecommerce landing pages instead. Take this campaign from Nathan Sports, for example. It’s so different from the rest of their online store that it demands you take notice (and maybe put on some retro 3D glasses while you’re at it).
What Else We Love About This Landing Page:
The theme is so cool, and Nathan fully commits to it—from the loud, neon visuals, to the flashy animations, to the campaign slogan. Awesome.
This page might feel like it’s from another era, but today’s best practices still apply. Strong headline, benefits-oriented copy, rule- of-three layout—it’s all here.
Nathan even includes a custom playlist to help runners get pumped with retro jams from Duran Duran, Blondie, and Run DMC. Someone teach us how to run right now!
Example #10: Meowbox
Industry: Pet Model: Subscription Page Type: Click-Through
Image courtesy of Meowbox. (Click to see the whole thing.)
What This Ecommerce Example Reveals: Any Landing Page Can Be Improved With a Couple of Cat Photos
OK, I’m going to level with you. I was pretty much ready to finish this article… but I just couldn’t resist including this example. Meowbox is a monthly subscription box with toys and treats for your favorite feline. What’s not to love?
What Else We Love About This Landing Page:
It’s one thing for pet owners to say that Meowbox is wonderful, but pairing customer testimonials with pictures of their cats enjoying the treats adds another level of credibility.
The headline conveys Meowbox’s main value proposition and, paired with the hero shot, helps visitors understand what they’re getting as soon as they hit the page.
This is a click-through landing page, but Meowbox includes a newsletter signup form as a secondary conversion goal to try and capture those precious email addresses. No lead left behind.
But wait, there’s more! Take a page out of these ecommerce companies’ landing page playbooks
Example #11: The Savile Row Company
The Savile Row Company is a London-based online retailer that offers tailor- and ready-made shirts, suits, and chinos for men, as well as a selection of womenswear. Their website caters to UK, Europe, Australia, and US currencies and they ship all over the world. Smart cookies they are, the folks at Savile Row and their agency, Blimpp, saw this opportunity for targeting and created landing pages for specific segments—like their page for UK shoppers—which to date has converted 74% of thousands of visitors.
That whopper of a conversion rate is likely a reflection of how deeply targeted this page is. It’s not just for UK shoppers, or UK shoppers looking for men’s shirts, but UK shoppers looking for formal men’s shirts. Complete with everything a men’s-formal-shirt-shopper-in-the-UK needs to know about Savile Row’s fits, colors, styles, shipping, and more.
They’ve made great use of the page’s real estate by including a gallery of options and individual calls to action to shop each vertical within them. Slim fit? Navy blue? Button-down collar? Savile Row directs you exactly where you need to go. If you’ve even scrolled down, that is. The hero section has a clear product photo and CTA to grab a deal of three shirts for £80, along with the assurance of free UK returns, free posting and packaging for certain orders, and the credibility of a well-established company. Communicating that right at the top of the page may be all you need to click “Shop Now.”
Example #12: Woodworker’s Guild of America
Woodworker’s Guild of America is a woodworking community that offers tons of instructional and educational videos for woodworkers and woodworking enthusiasts. They have loads of content and products on their site for sale and download—instructional DVDs, online videos, apparel, tools, and more.
In this instance, they’ve cleverly used a landing page to promote their partnership with a popular industry manufacturer and further engage their community. Members can enter the Ultra-Shear Sweepstakes to win a package of Ultra-Shear woodturning tools, a grand prize nearly 54% of visitors so far have signed up to win.
This page hits the nail on the head (heyoooo) for several reasons. The page itself is simple and uncluttered, letting the prize take the spotlight. A clear graphic of the entire tool bundle and its hefty $1,120 USD value leave nothing up to interpretation, while the large Ultra-Shear logo communicates their alliance with a quality brand. All of this information is located above the fold, along with a simple form to enter. If visitors want more, they’ll find it below with a description of each tool included in the prize, its features and benefits, and a link to find more product details.
Example #13: The Coffee Network
The Coffee Network is an online marketplace based in Australia that connects home brewers, cafe owners, and office managers with local coffee roasters. Through TCN, they can choose from a huge variety of specialty and gourmet coffee and espresso blends to buy individually, as roaster bundles, or wholesale.
Their Coffee Finder landing page, converting at 45%, makes the search for the perfect brew even easier, guiding coffee lovers through a three-step process to customize their order based on roasting method, strength, and flavour preferences. The headline is super clear, benefits-led, and visitor-focused, with supporting copy that explains exactly why visitors should use the Coffee Finder right above a call to action encouraging them to give it a whirl. All of this is laid over a video background of a silky, rich coffee brew in progress.
Bonus points for the “How it Works” headline nudging visitors down the page, succinct instructions conveying the simplicity of the coffee-finding process, and charming iconography as visual communication.
Example #14: Heyday
Heyday is a New York- and LA-based skincare company that aims to make quality skincare and treatments accessible to everyone. They have several brick-and-mortar locations as well as an ecommerce shop and monthly membership, offering in-spa facials and retail skincare, a huge range of products purchasable online, and free expert content.
The page we’ve chosen to highlight—announcing the arrival of a new spa location in Silver Lake—is as simple as it is effective, and a stellar example of using landing pages to generate buzz and gauge interest well before a launch. Its beautiful, colorful design, unmissable emphasis on location, short blurb that summarizes Heyday’s unique selling proposition, and simple one-field form add up to a page that’s converted 65% of several thousand visitors. That means thousands of leads, thousands of validations that Silver Lake is a spot to open up, and of course, thousands of potential customers.
Blending in a chance to win a three-month membership and offering a bonus entry for following Heyday on Instagram certainly don’t hurt either, both as an added incentive to sign up and a chance for Heyday to further engage the local community.
Example #15: Xpand No-Tie Laces
Xpand is a no-tie, elastic shoelace system that can be installed on any shoe or boot to create adjustable, higher performing, fuss-free footwear. Since raising $1.2 million in crowdfunding to support their launch, they’ve quickly expanded their business and product offerings to meet demand.
As a relatively new product, Xpand’s “Freebie” landing page is a particularly smart way to draw in new customers. It offers a totally free pack of laces—no purchase required apart from the $2.99 shipping—so interested visitors can try out the laces before they buy them.
This page is heavy on building trust—besides the act of backing up their product with a free sample, Xpand has included several nods to their credibility. They let visitors know that over one million packs have already been sold, as well as adding a logo bar of media features (no big deal, they just appeared on Ellen). They also added a handy series of gifs showing how easily the laces can be installed, how they contour to the movement of your foot, and exactly what they look like in visible and hidden mode.
Example #16: Marley Spoon
Image courtesy of Marley Spoon. (Click to see the whole thing.)
Marley Spoon is a meal prep service that makes cooking quality, homemade meals super easy and convenient. They deliver fresh, locally-sourced ingredients for meals you’ve selected right to your door, with step-by-step recipes to whip them up in no time.
Their “Perfect Dinner” landing page draws visitors in with drool-inducing photos of a few delicious dinners you can create, then clearly and visually lays out their value propositions and a list of overall benefits to the subscriber. All peppered with bright, clear calls to action to “Start Cooking” once all those food photos have gotten you nice and hungry. The top of the page contains a navigation to see all of the current recipes on offer, learn exactly how their service works, and a gentle CTA to sign up. At this time, the page is converting at a cool 25%.
Not quite ready to sign up? For those on the fence, Marley Spoon has added an Unbounce Popup to get their newsletter. As subscription-based services may have a higher barrier to entry than a one-off purchase, this is a brilliant way to capture leads so they can continue to nurture visitors toward converting, and bring bounced traffic back.
Example #17: Spa De Soleil
Spa De Soleil is a leading developer of private label, custom, and pre-formulated skin and hair care products. They offer everything from brand consultation, packaging, and graphic design to custom formulation and regulatory guidance for their clients.
This landing page, targeted at private labels, is a clever way of outreaching and educating prospective clients on their services. Its call to action is to download their private label handbook, allowing them to share their expertise and add to their credibility as leaders in the beauty industry. In lieu of a more direct call to action, they’ve decided to promote a content offering. Not only is this a softer approach for the visitor, it gives Spa de Soleil an opportunity to gain info on prospective clients with a detailed form that asks for company, type of business, products they’re interested in, location, and more.
The photo they’ve chosen for the hero section helps convey the research, development, and formulation services they provide—you can trust that they’re the ones behind every product created. They also instill trust with client testimonials and a list of certification logos, including USDA Organic, Natural Products Association, Cruelty Free, and more, backing up their commitment to natural and environmentally-conscious products. At the bottom of the page, they list only their customer service number, which adds to the feeling of helpfulness. It’s all about learning how Spa de Soleil can help the client instead of trying to sell to them right off the bat.
Example #18: ColdCalm
Boiron is a manufacturer of homeopathic medicines with a worldwide reach of 20 foreign subsidiaries and distribution in 50 countries. Their ColdCalm landing page, to promote one of their cold formulas, is a great example of customizing pages for targeted products.
It’s simple and to the point, with a clear headline and list of symptoms ColdCalm treats above two calls to action empathetic to someone who may be or know someone suffering from them—you can either locate a store to find instant relief or purchase online for future sniffles. An overview of benefits, safety, and product differentiators like quick-dissolving tablets and no known drug interactions address any immediate concerns.
Two customer reviews coupled with a list of reputable, well-known stores that sell ColdCalm create that sense of trust especially important in the healthcare industry. An extra touch, particularly for those interested in natural, homeopathic remedies, is a link to learn absolutely everything about the medication, from its ingredients and the symptoms they relieve, to storage and safety, directions, and more.
Example #19: Gradshop
Gradshop is a manufacturer and distributor of premium graduation apparel and accessories. They service over 1,000 schools across the world, from pre-schools to universities—so they have a LOT of orders, customers, and inventory to manage at any given time.
Their landing page to order a free graduation planning kit is a great way to streamline the purchasing and order customization process, and ensure customers are satisfied with their product choice before placing an order. This undoubtedly reduces the load on their support team to fix or return orders after the fact, and creates a better customer experience overall.
There’s no having to guess what’s included in the kit with a bullet list and photo examples detailing every item—a ton of free samples, color swatches, order forms, and a trusty ebook on graduation planning tips. Choosing a longer form with several information fields is a smart choice considering the value the free kit provides and the convenience of getting that information up front. It allows customers to give specific parameters for their order, and Gradshop to collect information to better understand the orderer and cater to their needs.
Example #20: AWAY: The Survival Series
Image courtesy of AWAY creators. (Click to see the whole thing.)
The AWAY Series is a yet-to-launch video game that puts you in the role of the crafty sugar glider as you fight for survival in the wild. It’s another awesome example of using landing pages before a product is out in order to measure interest and lengthen the promotional runway time.
The AWAY pre-order page piques interest with an immersive, story-like layout featuring gorgeous game imagery, video backgrounds, and a video embed of the full game trailer. Information about the game and its features unfold as you scroll down the page and get sucked into the world of AWAY and see it through the sugar glider’s eyes. The call to action is simple—sign up for a newsletter to be on the waiting list. Now, AWAY’s creators have a list of interested players to contact when the game is ready for launch, and a buildup of anticipation they can leverage for promotion.
Example #21: Mr. Draper
Image courtesy of Mr. Draper. (Click to see the whole thing.)
Mr. Draper is a curated clothing service for men, providing stylists who consult on your style preference, budget, and sizes before sending a custom clothing box to try on during a five-day window. Buy the items you love, and the ones you don’t will be picked up by the Mr. Draper team.
Their “Your Stylist” landing page, one of their best-performing pages at a 32% conversion rate, is extensive, thorough, and empathetic to the shopper’s needs. It gives the shopper every detail they’d want to know about the Mr. Draper process, brand, benefits, customer testimonials, pricing, frequently asked questions, and stylists, with brightly-colored buttons to start building a style profile calling attention in each section.
While the entirety of the landing page includes oodles of information for any visitors who may need it, the section above the fold may well render that unnecessary. It’s effective enough on its own to engage those who are more inclined to dive right into the signup process, with a clear explanation of Mr. Draper’s brand and benefits, a call to get started, a photo background displaying some of the clothing available, and logos of media they’ve been featured in to show they’re the real deal.
Example #22: Porcelain
Image courtesy of Porcelain. (Click to see the whole thing.)
Porcelain is a successful Singapore-based skincare brand that offers customized skin analysis, tailored skincare regimens, in-spa services at four gorgeous locations, and a wide collection of skincare products purchasable from their site. Their “Skin Discovery” landing page invites visitors to submit their interest for a personalized Skin Analysis at one of their locations.
It actively leads the visitor down the page with anchored CTAs linking to relevant sections with more info, or to book an appointment. Photographs of people are used heavily, showing a model with clean, glowing skin as the first image, friendly skin therapists helping clients, and a client being cared for. This emphasizes the personalized attention and human approach they’re committed to, allowing the visitor to envision themselves luxuriating in the Porcelain process on the way to more beautiful skin.
As you’re led down the page, transparency and trust are established—the level of detail they take in assessing your skin, explanation of the holistic approach they take, information on their skin therapists’ training, and the three-step process that can be booked at the bottom of the page. Its guided experience, human focus, and thoughtful detail put into each step of information is reflective of their philosophy and tender approach to your skin.
Example #23: Talo Brush
Image courtesy of Talo Brush. (Click to see the whole thing.)
Talo Brush is a smart toothbrush that syncs to an app monitoring your brushing activity so you can keep better tabs on your oral health. It’s yet another example of using landing pages to build a waiting list pre-launch, something we’re seeing more and more use cases for.
Talo Brush makes smart use of their landing page, featuring a photo of a woman with a big, bright smile and choosing crisp, clean blues and whites for their color scheme. The headline—just four words—both describes the product and weaves in benefits, while the supporting copy clearly communicates a main selling feature with the user in mind. Talo Brush isn’t “the fastest electric toothbrush.” Rather, it “Cleans your teeth perfectly in just 20 seconds.”
As you scroll, a problem is introduced before offering Talo Brush as the solution. If 50% of the population is afflicted by dental health issues—and this number hasn’t changed in the last 25 years—it’s time for some much-needed innovation. As mentioned when it comes to healthcare, trust and credibility is incredibly important. The photos, titles, and credentials for the team behind Talo Brush—including several dental and healthcare professionals—gives prospective customers all the more reason to believe in the product claims.
Example #24: Vanity Planet
Image courtesy of Vanity Planet. (Click to see the whole thing.)
Vanity Planet is a one-stop online shop for all things skin, hair, health, and well-being. They use landing pages for individual product pages and promotions, like this one featured for their Raedia Facial Cleansing Brush. It’s an excellent example of granular targeting on a product basis instead of relying on shoppers to browse the entire site.
Lots of white space and high-resolution photography show the quality of the models’ skin to give a visceral feeling of cleanliness and vitality. The “Shop Now” CTA at the top anchors directly to the section where you can buy the cleanser straight from the landing page, with a hefty discount made clear by including the original price.
For shoppers who prefer to browse the page, there’s a lot of information readily available for them: A large promotional video, product benefits and a dissection of features, and customer reviews. At the same time, an unimposing Unbounce Sticky Bar linking to the purchase section scrolls along with them. And why not grab a cleansing solution or brush replacement pack while you’re shopping? A gallery of related products is available to add to your cart in a single click.
Example #25: Awayco
Awayco is a marketplace to rent premium equipment for surfing, skiing, biking, snowboarding, and more, all around the world.
They use targeted landing pages to promote and book specific items, like this one for a custom surfboard they created in collaboration with OneWave and MF Softboards. This works twofold, as a way to promote their service and their partnership. They include a section on OneWave, a non-profit surf community dedicated to raising awareness of mental health through saltwater therapy and surfing. This way, visitors know that when they book this board, they’re supporting a great cause. And that when they use Awayco, they’re supporting a company that supports great causes.
They’ve also embedded a map to show rental locations, making the booking process easy as pie when you’re trying to find the closest shop. And the large shot of their board with the Awayco and OneWave branding, on a quiet beach with the calling waves, is a fine use of their hero section.
Example #26: Patrick Adair Designs
Image courtesy of Patrick Adair Designs. (Click to see the whole thing.)
Patrick Adair Designs is a luxury jewelry company that started in 2015 when Patrick turned his first-ever purchase of a carbon fiber slab into his first-ever creation of a carbon fiber ring. Soon after, he launched a Kickstarter campaign that has since grown into Patrick Adair Designs, with a range of unique, beautiful rings crafted from uncommon high-quality materials like their trademarked Glowstone.
This landing page, created by digital agency MuteSix, is a genius way of providing an extra level of service to both existing and prospective customers. Offering a simple $10 ring sizer gives shoppers assurance they’ll get the perfect fit, emphasizes the attention to detail and customization provided with each ring order, and shows that customer experience is top-of-mind. A $10 credit included towards a future ring essentially cancels out the ring sizer purchase itself, and gives browsers a reason to come back—turning a small sale into a big one. And it’s currently converting at 34%.
Alongside information about the ring sizer, how to use it, and calls to action to “Buy Now” and “Get Your Fit” are a healthy dose of customer testimonials, influencer shout-outs, and details on the process and shipping for Patrick’s custom-made rings to give shoppers everything they need to know before being directed to the product gallery.
Example #27: Troubadour
Image courtesy of Troubadour. (Click to see the whole thing.)
Troubadour makes bags and accessories that skillfully balance performance with modern refinement. They’re engineered to go from boardroom to mountains, combining smart, sophisticated styling with the rugged endurance required for outdoor use.
Another creation by the folks at MuteSix, their landing page for the Explorer Quickdraw Rucksack takes advantage of every inch of real estate to showcase a new product. A strong headline over a large, professional product photo immediately draws visitors in, with a call to action button anchored to a selection of rucksacks so they can shop directly from the page.
There are several sections to address shopper questions, build trust, communicate Troubadour’s company philosophy, and explore every aspect of the Explorer Quickdraw Rucksack in a variety of mediums. From customer testimonials, product features and benefits, a video going over the rucksack in detail, an Instagram gallery, to their no-commitment return policy and five-year guarantee, there’s no guesswork or leaps of faith required by the customer to hit that “Shop Now” button.
What Do the Best Ecommerce Landing Pages Have in Common?
The best ecommerce landing pages target one specific audience, focus on a singular CTA, and include just enough persuasive elements to help a shopper convert. They also:
Show off the product in multiple different ways
Make special offers to close more customers
Focus on the details shoppers care about most
Build hype for future product launches
Optimize the shopping experience for mobile devices
Target specific audiences
Back up claims with real testimonials
Overcome purchase objections
Get more creative with special promotions
Oh, and I should also mention that all of the examples featured in this article were built using Unbounce. If you’re interested, you can check out some of our high-converting ecommerce landing page templates to get started on your own today.
from Marketing https://unbounce.com/conversion-rate-optimization/ecommerce-landing-page-examples-sales/ via http://www.rssmix.com/
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How Peak TV Prepared All of Us for the Impeachment Hearings
New Post has been published on https://thebiafrastar.com/how-peak-tv-prepared-all-of-us-for-the-impeachment-hearings/
How Peak TV Prepared All of Us for the Impeachment Hearings
Yes, it’s true, we’re living in a time of short attention spans and reality-show screaming matches, exploited by a president who measures success through the lens of TV ratings. But these televised hearings also come at a time when television has conditioned viewers to do much more than passively watch. The serial shows that fill the broadcast, cable and streaming channels—the phenomenon known among critics as Peak TV—have sprawling casts and rich dialogue, sympathetic antiheroes and complex storylines. They actively train viewers in feats of unprecedented engagement, driving a passionate fan ecosystem online, promising big payoffs if everyone can just sit through the slow parts.
So maybe TV hasn’t ruined us for politics, after all. Maybe, instead, it’s been preparing us for precisely this moment. That may even offer one explanation for why Trump supporters are likely to stick with him through the coming weeks: Nobody ends up winning our sympathy more than a Walter White or a Don Draper.
***
“Peak TV,” a term coined in 2015 by FX network chairman John Landgraf, referred to the dark underbelly of the Golden Age of Television: a glut of scripted programs across a growing list of networks, which Landgraf predicted would someday lead to a Darwinian winnowing-down. The challenge Landgraf named is, essentially, the same one some impeachment skeptics have raised: With so much competition for eyeballs, how can any new show gain attention, let alone traction?
One answer is to create the kind of rich, immersive series Landgraf’s network has specialized in, from “The Shield” and “Nip/Tuck” in the early aughts to challenging hits like “Sons of Anarchy,” “The Americans” and “American Horror Story.” These shows are kin to HBO’s groundbreaking dramas, from “The Wire” to “Game of Thrones” to “Watchmen;” AMC’s “Mad Men” and “Breaking Bad;” ambitious network hits like “Lost.”
Nothing on that list is designed for casual viewing; watching a Golden Age show is a commitment, and following the byzantine plotlines requires both a healthy memory and a body of background knowledge. Sometimes, the media and fans create an online apparatus to help viewers keep it all straight. Often, episodes are followed by a flurry of recaps and podcasts and online conversations. And despite all the talk of Americans’ micro-attention spans and celebrity crushes, the serial drama shows no sign of fading. In 2018, there were nearly 500 scripted series across the TV landscape, and the crash Landgraf fears hasn’t yet come to pass.
It all represents a massive shift in viewing habits since the Watergate era, when there were three major networks plus PBS, and, of course, no livestreaming opportunities over a yet-to-be-invented internet. In 1974, interest in the Richard Nixon impeachment hearings was high—because of civic interest, to be sure, but it couldn’t have hurt that there wasn’t much else to watch. Some 70 to 80 percent of Americans reported that they tuned in for all or some of the hearings.
Over the years, TV audiences splintered as cable channels proliferated. There’s still no shortage of (or shame in) cheesy, easy, or mindless entertainment: “NCIS,” “America’s Got Talent,” and “The Masked Singer” earn some of the highest network ratings. But there’s also ample proof—in the recordbreaking viewership of “Game of Thrones,” in NBC’s willingness to invest in a sitcom about philosophy, in the growing audience for Hulu’s dystopian “Handmaid’s Tale”—that Americans will also flock to long, slow TV that requires their full attention.
So it shouldn’t be a big surprise that, by today’s scattered standards, the Trump impeachment hearings have done more than all right. About 13.1 million people tuned in to the midday programming across six major networks last Wednesday, when Ambassador Bill Taylor and George Kent testified; 12.73 million watched Ambassador Marie Yovanovitch on Thursday; another 13 million watched on Tuesday afternoon. (For reference: midday network soap operas draw 2 to 3 million viewers apiece, and “The Ellen Degeneres Show” draws about 4 million.) And while Kavanaugh’s Supreme Court confirmation hearing drew an even more robust 20 million viewers across the networks, it’s worth remembering that the Kavanaugh hearing was a dramatic one-day affair, full of highly emotional testimony about allegations of sexual assault and alcohol—not the intricacies of the foreign service and national security apparatus.
“I think sometimes we don’t give the public enough credit” for paying attention to today’s impeachment process, says Arthur Sanders, a political science professor at Drake University who specializes in how media shapes public opinion. As the hearings continued, he predicted at the start, day-to-day viewership would ebb and flow, but interest would stay high.
That’s a sign, not just of civic engagement, but of stamina the public doesn’t often need to exercise, at a time when political scandals appear and disappear like fireflies on a summer night. Indeed, impeachment has been one of the first truly binge-worthy opportunities of the Trump era, and everything slow-burn TV has been preparing us for.
Peak TV has proven that viewers are perfectly capable of accepting that plot needs to be tempered with exposition, and the impeachment hearings fit this mold precisely.It’s fair, in retrospect, to think that the first day of hearings, featuring sober diplomats Taylor and Kent, laid the groundwork for more dramatic testimony to come—and it’s fair to wonder if Sondland’s testimony would have packed the same punch had it not been already established how the players fit together. The questioning from members is easier to follow when the action rises and falls, and there’s enough lawyerly case-building to counterbalance agitated rants from Reps. Devin Nunes and Jim Jordan.
The hearings have also given us a chance to latch onto quality characters, from fiery inquisitors like Jordan, Rep. Elise Stefanik and Rep. Sean Maloney to understated diplomats and civil servants like Yovanovitch and former top Russia adviser Fiona Hill. (Sondland, with his incendiary opening statement and his string of one-liners, seemed to view himself as a star player in a rollicking dramedy.) There have been a steady stream of viral moments when viewers collectively gasped, as when Yovanavitch reacted to Trump’s real-time tweet or Army Lt. Col. Alexander Vindman demanded that he be addressed with his military title. ( Ryan Murphy, when you create the inevitable miniseries, please cast John Hodgman as the Vindman twins.) And those characters have also been deployed in efficient, creative ways; like the president in “The West Wing,” who sometimes functioned as more of a symbol than a player, Trump has made an occasional high-impact cameo with a midday statement or a Twitter rant.
Like dialogue crafted in a writer’s room, the rhetoric sometimes manages to soar. There have been speeches about the value of America and truth that might as well have been penned by Aaron Sorkin: Vindman reassuring his Soviet-Union-born father that he won’t be punished for telling the truth in the United States, or Hill recounting the career opportunities the United States afforded a daughter of poor English coal miners. The members of the House Intelligence Committee seem to understand, implicitly, how to wring out those moments, or at least prep them for memes and sharing. On Tuesday, Maloney asked Vindman to re-read a dramatic part of his opening statement, presumably so that viewers who tuned in late could still experience the thrill.
Whether the public’s high attention will change public opinion is another question. As Sanders points out, the most engaged viewers are likely the most partisan: The most popular network for viewing the first week of hearings was Fox, followed by MSNBC, and those channels amounted to 43 percent of the TV viewership. Still, history suggests that, if people keep watching, their views could shift in one direction or another. With the Watergate hearings, public opinion changed in stages over time, as viewers followed the plotline and lost faith in Nixon. During the 1998 Bill Clinton impeachment hearings, Clinton’s public approval ratings actually rose as proceedings went on; Sanders says the public increasingly thought, “‘He had an affair, he probably lied about it, people lie about affairs all the time, so why are we going to remove him from office for that?’”
That’s clearly the outcome Trump is hoping for, and the conclusion Republicans are pushing. Their best hope is that casual viewers see Trump, if not as a lovable rogue, then at least as one of those prestige TV antiheroes. Those kinds of characters are what make serial dramas so intriguing; what draw people in; what make a series last. But from Stringer Bell to Jaime Lannister, the antiheroes tend to get their comeuppance in the end. And viewers are fine with that, too.
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Can getting a carpet cleaned grow mold? – Carpet Cleaning Salt Lake City
Can getting a carpet cleaned grow mold? – Carpet Cleaning Salt Lake City
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Pressure Washer is a Pressure Washers or power washer that is a high-pressure mechanical sprayer used to remove loose paint, mold, grime, dust, mud, and dirt from surfaces and objects such as buildings, vehicles and concrete surfaces. The volume of a pressure washer is expressed in gallons or litres per minute, often designed into the pump and not variable. The pressure, expressed in pounds per square inch, pascals, or bar (deprecated but in common usage), is designed into the pump but can be varied by adjusting the unloader valve. Scope of the Report: This report focuses on the Pressure Washers in North America market, especially in United States, Canada and Mexico. This report categorizes the market based on manufacturers, countries, type and application. Market Segment by Manufacturers, this report covers Karcher Nilfisk Stihl Briggs&Stratton BOSCH TTI Generac Annovi Reverberi (AR) Clearforce Stanley Makita Shanghai Panda FNA Group Lavorwash Zhejiang Anlu Himore Alkota China Team Electric Draper EHRLE Yili Taizhou Bounche Ousen Sun Joe Zhejiang Xinchang Market Segment by Countries, covering United States Canada Mexico Market Segment by Type, covers Electric Motor Petrol Engine Diesel Engine Market Segment by Applications, can be divided into Residential Commercial Industrial There are 15 Chapters to deeply display the North America Pressure Washers market. Chapter 1, to describe Pressure Washers Introduction, product type and application, market overview, market analysis by countries, market opportunities, market risk, market driving force; Chapter 2, to analyze the manufacturers of Pressure Washers, with profile, main business, news, sales, price, revenue and market share in 2016 and 2017; Chapter 3, to display the competitive situation among the top manufacturers, with profile, main business, news, sales, price, revenue and market share in 2016 and 2017; Chapter 4, to show the North America market by countries, covering United States, Canada and Mexico, with sales, revenue and market share of Pressure Washers, for each country, from 2012 to 2017; Chapter 5 and 6, to show the market by type and application, with sales, price, revenue, market share and growth rate by type, application, from 2012 to 2017; Chapter 7, 8 and 9, to analyze the segment market in United States, Canada and Mexico, by manufacturers, type and application, with sales, price, revenue and market share by manufacturers, types and applications; Chapter 10, Pressure Washers market forecast, by countries, type and application, with sales, price and revenue, from 2017 to 2022; Chapter 11, to analyze the manufacturing cost, key raw materials and manufacturing process etc. Chapter 12, to analyze the industrial chain, sourcing strategy and downstream end users (buyers); Chapter 13, to describe sales channel, distributors, traders, dealers etc. Chapter 14 and 15, to describe Pressure Washers Research Findings and Conclusion, Appendix, methodology and data source
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Summit Restoration, LLC is a full service emergency restoration company that provides a wide range of services to our customers. We are the experts in emergency water damage restoration and we have the skills, knowledge, and equipment to handle any type of disaster. Our professionals will respond to your disaster within one hour of receiving your call. We offer a 24/7 a week, 365 days a year, emergency restoration services in Draper UT.
Summit Restoration, LLC 13894 S. Bangerter Parkway, Suite 200, Draper, UT 84020 (801) 679-4111
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Summit Restoration, LLC 13894 S. Bangerter Parkway, Suite 200, Draper, UT 84020 801-679-4111
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