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taptrucksouthernontario · 11 months ago

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The Ultimate Guide to Hiring a Tap Truck for Your Ontario Wedding

Weddings in Ontario have a charm of their own, with picturesque landscapes serving as the perfect backdrop for saying "I do." As couples look for ways to make their celebrations stand out, the concept of a tap truck rental for weddings in Ontario has emerged as a trendy and refreshing idea. This guide will navigate you through everything you need to know about hiring a tap truck for your special day, ensuring it is as memorable as it is unique.

Why Choose a Tap Truck?

The appeal of a tap truck and modern tap tables at a wedding goes beyond just serving drinks. It's about creating an experience that reflects the couple's personality and love for beverages, be them be beer, wine, and other cocktails or mocktails. Here are a few reasons why a tap truck could be the perfect addition to your wedding:

Unique Experience: A tap truck adds a novel element that guests will remember long after your wedding day.

Variety of Choices: Offer your guests a selection of local Ontario craft beers, —catering to different tastes and preferences.

Convenience: Tap trucks come fully equipped and staffed, making the beverage service hassle-free for you and your guests.

Ambiance: A stylishly decorated tap truck can enhance your wedding decor and become a focal point of the celebration.

Finding the Right Vendor

When looking for a tap truck rental for your wedding in Ontario, consider the following to ensure you find the best match:

Local Expertise: Opt for vendors who specialize in craft beer, wine, coffee, tea, cocktails, and other beverages and provide insights into Ontario’s brewing scene.

Customization: Look for rental services that allow you to customize your drink selection and truck decoration to fit your wedding theme. We suggest a vendor who provides you with a full package, including bartenders, mixologists, and not just a tap truck.

Experience and Reliability: Choose a vendor with a good track record of servicing weddings and events, ensuring they can handle the demands of your big day.

Logistics and Legalities: Go for a fully licensed mobile bar vendor, like Tap Truck Southern Ontario, so you don’t have to worry about license, insurance, or purchasing alcohol.

Planning and Customization

To make the tap truck experience truly your own, consider the following aspects:

Beer Selection: Work with your vendor to select beers or other beverages you love or have a special meaning to your relationship. Besides considering local Ontario brews can be a great way to support and showcase local businesses.

Branding: Some vendors offer customization options like personalized tap handles, coasters, or even the truck itself, making your wedding even more personalized.

Location and Setup: Discuss with your venue where the truck will be placed to ensure it complements your wedding layout and is accessible to guests.

Cost Considerations

The cost of renting a tap truck for your wedding can vary based on several factors, including the duration of your event, the selection of drinks, and any additional customization. On average, expect to budget anywhere from a few hundred to a few thousand dollars. We suggest discussing all cost details upfront with your vendor to avoid surprises.

Legal and Logistical Aspects

Navigating the legalities of serving alcohol at your wedding is crucial. In Ontario, special occasion permits are required for events where alcohol is served. Your tap truck vendor should be familiar with these regulations and can often assist in obtaining the necessary permits. Additionally, consider the logistics of serving alcohol, such as ensuring a plan for responsible consumption and transportation options for guests. The best way to ensure you and your guests don’t have to worry about license or purchasing alcohol is to partner with a vendor, like Tap Truck Southern Ontario, who is fully licensed.

Making It Memorable

Finally, to make the tap truck experience truly unforgettable, think about the little details that can enhance the guest experience:

Interactive Elements: Include a wine or beer tasting session or a meet-the-brewer moment if you’re featuring local wines or craft beers.

Complementary Snacks: Offer snacks or a food pairing that complements the drink selection.

Personal Touches: Share the story behind your drinks selection or why you chose a tap truck for your wedding.

Conclusion

A tap truck rental for your wedding in Ontario isn't just about serving beverages; it's a way to infuse your celebration with personality, local flavor, and unforgettable moments. By carefully selecting the right vendor, customizing your tap truck experience, and ensuring all legalities are in order, you can create a unique feature that your guests will talk about for years to come.

Cheers to making your wedding day as unique and special as your love story!

#tap truck rental for weddings

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eleventaxi · 1 year ago

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Exploring Convenient Taxi Services in Caledon : Your Go-To Guide

Introduction

Caledon, a serene town nestled in the picturesque region of Ontario, offers not only natural beauty but also a reliable network of Taxi in Caledon services catering to residents and visitors alike. Navigating through the town or reaching out to nearby areas becomes hassle-free with the convenience of these cab services.

Understanding Caledon's Taxi Network

Caledon boasts a well-established network of taxi services, offering both traditional and modernized options. From local cab companies to app-based services, commuters have a range of choices to suit their preferences and needs. These services are vital for residents without personal transportation and tourists exploring the town's attractions.

Accessibility and Availability

One of the key advantages of taxi services in Caledon is their accessibility and availability. Whether you're in the heart of the town or its outskirts, taxis are readily accessible. Additionally, Cab service Caledon services often operate around the clock, ensuring commuters have transportation options regardless of the time.

Safety and Reliability

Caledon's taxi companies prioritize passenger safety, employing licensed and trained drivers who adhere to traffic regulations. The reliability of these services contributes significantly to the town's transportation infrastructure, earning the trust of its residents.

Booking Options and Technology Integration

In recent years, many taxi services in Caledon have embraced technology, allowing customers to book rides through mobile apps or websites. Taxi Service in Orangeville integration of technology enhances the user experience, providing convenience and transparency in booking procedures and fare estimates.

Exploring Beyond Caledon : Regional Connectivity

Caledon's taxi services extend their reach beyond the town limits, facilitating travel to neighboring areas like Orangeville and beyond. The connectivity ensures seamless transit for commuters requiring travel to adjacent towns or seeking transportation to major transit hubs.

Economic and Environmental Impact

The presence of efficient taxi services contributes to the local economy by providing employment opportunities and supporting tourism. Moreover, Orangeville Taxi services with a focus on reducing individual vehicle usage, these services play a role in promoting environmental sustainability by reducing carbon emissions.

Tips for Utilizing Taxi Services in Caledon

a. Plan Ahead : Especially during peak hours or events, it's advisable to pre-book taxis to ensure timely transportation.

b. Know Your Routes : Familiarize yourself with common routes and landmarks to guide the driver efficiently.

c. Communicate Clearly : Clearly communicate your destination and any specific requirements to the driver for a smooth ride experience.

Conclusion

Caledon's taxi services are an integral part of the town's transportation infrastructure, offering convenience, reliability, and safety to residents and visitors alike. With their accessibility, technological integration, and commitment to passenger satisfaction, these services continue to enhance the travel experience in this beautiful region of Ontario.

Whether you're exploring Orangeville Taxis Near Me the town's scenic landscapes or venturing beyond its borders, the reliable taxi services in Caledon stand ready to be your trusted travel companion.

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kotstarcanada · 4 years ago

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Advantages of the Classified Ads Website

In these days there are a lot of firms or companies which offer inclusive results and solutions for distributing more advertisements on the internet. Online classifieds are getting well-liked amongst thousands of people around the globe.

Online classification is the best way to get promotes your business services. This is because these classified websites serve up as one- stop- shop for the buyers as well as sellers. Here you can get all services under single roof. A lot of sellers put up their ads on these classified websites. Some of these websites offer free of cost ads posting service, while the other are paid. You just need to look at the popularity and excellent services of the online classifieds websites where you can put your ads properly and with whole address or contact numbers. You can grab this as opportunity to build up your own classified website and start a source of income.

How To construct and maintain An Online Classifieds Website?

There are a variety of ways to erect online classifieds websites. Few of them are more tedious and multifaceted in case of paid advertisement websites, because there is need to build billing sections for every scratch. In case of free classified ads websites, you can easily build these kinds of online classifieds websites. You can also prefer little software in order to build classified websites for this purpose to earn money. You basically have to purchase these online classifieds website building software. Then you can easily begin building a classified website.

There is an additional benefit with these website building softwares.These software rewards you to use diversity of functions and activities. With the help of these wonderful ads functions you can make your website more attractive and user friendly for both cases like for the buyers as well as for the sellers.

What are the main things you need to add on your classified website?

You know that your website is dedicated for online classifieds; you necessitate adding a range of different categories for the ads. By using this method every seller can easily place their ads in right section. These categories will be filled by the sellers across the country and all over the world. These categories are inclusive of Property, Housing, Rental, Health related, Beauty & Fitness, matrimonial, jobs category, education, Automotive & Vehicles, Clothing & Accessories related and travel and recreation, software and other various services.

One more feature you can add in your classified ads website that is set word count limit and image resolution for your site. So that, when the seller come to your classified ads website and register here after he will able to know how much description and ads explanation he can provide for his products or services as well as the features of the product image.

Classified ads are the excellent way to build well-liked business services and get more visitors to your website. Advertisement websites are very beneficial for each and every one, when you desire to find out any innovative events or also want to share with others, with the help of classified ads websites you can easily accomplish it. Events classified offers valuable information about news openings, exhibitions, concerts, book previews, new malls, shopping malls or movie centers and much more.

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#classifiedads #freeclassifiedads #classifieds

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foodcabbie · 5 months ago

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Elevate your event with Food Cabbie's Mobile event catering services in Ontario. Our experienced team offers a diverse menu of delectable dishes, catering to all tastes and dietary preferences. With our convenient mobile setup, we bring the flavors you crave directly to your event venue, ensuring a hassle-free dining experience.

#Mobile event catering services in Ontario

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taptrucksouthern · 4 months ago

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Mobile Bar Service in London Ontario

Tap Truck Southern Ontario offers a premier mobile bar service in London, Ontario, perfect for any event or celebration. Our fully equipped mobile bar brings a unique and stylish experience directly to your location, ensuring your guests enjoy expertly crafted beverages in a vibrant atmosphere. With a commitment to exceptional service and quality, we cater to a variety of occasions, from weddings to corporate events. For inquiries and bookings, please contact us at (226) 503-8731.

#Mobile Bar Service in London Ontario

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auniversallimousine · 1 year ago

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Elevate Your London Ontario Experience: Rent a Limo with A Universal Limousine

London Ontario, brimming with cultural richness and vibrant energy, deserves an entrance to match. Ditch the mundane routine and elevate your experience with the luxury and style of a limousine. A Universal Limousine, your trusted partner for Renting a Limo in London Ontario, transforms ordinary journeys into unforgettable memories.

Beyond Transportation, an Experience Beyond Compare:

Renting a limo with A Universal isn't just about getting from point A to point B. It's about crafting a unique and luxurious experience that complements your occasion. We elevate every event with:

A Diverse Fleet: From sleek black town cars to spacious stretch limos, we have the perfect vehicle to cater to your group size and style, turning heads on every London Ontario street.

Impeccable Amenities: Immerse yourself in comfort and opulence with plush leather seating, state-of-the-art sound systems, integrated bars, mood lighting, and privacy partitions. Your London Ontario limo becomes your own mobile haven or party palace.

Professional Chauffeurs: Our courteous and experienced drivers ensure a smooth and stress-free ride, allowing you to focus on enjoying the moment and leaving the driving worries behind.

Your London Ontario Limo Specialists:

We understand that every event is unique, and that's why we offer customized packages to suit your specific needs and budget. Whether you're cruising along the Thames River, attending a corporate event, or celebrating a special occasion, we'll create an itinerary that perfectly reflects your vision.

Beyond City Limits: Explore with A Universal Limousine:

A Universal Limousine isn't confined to just London Ontario. We cater to destinations throughout Southwestern Ontario, from the picturesque wine country of Niagara-on-the-Lake to the bustling metropolis of Toronto. So, plan your weekend getaway, surprise your loved one with a romantic escape, or Rent a Limo in London Ontario for a corporate event, and experience the luxury of our limousine service throughout the region.

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At A Universal, we believe in exceeding expectations. That's why we're dedicated to:

Impeccable customer service: Our friendly and professional team is here to assist you every step of the way, ensuring your experience is seamless and enjoyable.

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A dedication to safety and reliability: Your comfort and safety are our top priorities. We maintain our fleet meticulously and ensure our drivers are highly trained and professional.

Make Your Arrival a Grand Entrance:

Don't settle for the ordinary. Choose A Universal Limousine and let us transform your London Ontario experience into a symphony of luxury and style. Whether you're planning a wedding, prom, a night out with friends, or simply craving a touch of VIP treatment, Rent a Limo in London Ontario with A Universal and make your arrival truly unforgettable.

Remember, every arrival tells a story. Make yours a masterpiece with A Universal Limousine.

P.S. Don't forget to check out our special promotions and packages to make your limo rental experience even more memorable!

We look forward to exceeding your expectations and making your London Ontario adventures truly extraordinary.

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bestpsychichealers · 5 years ago

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Negative Energy Removal Experts in Toronto

Get Rid of Negative Energy from our Best/Top, famous Indian Vedic Psychic in Ontario, Toronto, Canada – Negative Energy Removal Services Call Now for appointment. Indian Psychic remedies helps to get rid of negative energy in your home, his top negative energy removal services, advice will solve your Problems. Consult with negative energy removal expert Psychic in Canada to get rid of impact of negative energies, clear and protect yourself against them. Our Astrologer would perform rituals, pujas and powerful mantras to eliminate the negative energy that is plaguing you. Negative energies, if not catered to immediately, could culminate into evil energy that may result in major hurdles, unexpected accidents and heartaches leaving you shocked over the sudden turn of events in life. In such extreme cases, our astrologers have the exact yantras to be placed at different positions at work and at home that could ward off the negative energy in a limited time. A person may be suffering from various problems such as business issues, financial issues, marriage issues, children related problem, job dissatisfaction or legal disputes that may crop up in his life time out of nowhere due to negative energy. The negative that stems from others jealousy and envy may result in a major catastrophic incident in your life that you may find hard to recover from . This is exactly what our astrologers are expert at handling all the negative energies. They may also provide powerful amulet to wear throughout the day that gives the individual lot of positive energy and keeps the negative energy at bay.

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foodcabbie · 5 months ago

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Mobile Event Catering Services in Ontario | Food Cabbie

#Mobile event catering services in Ontario

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startupcanada · 6 years ago

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Saskatchewan Mineral Exploration and Mining

Our Mining Industry

Saskatchewan mineral sales totalled $6.7 billion in 2017. Natural Resources Canada (NRCan) estimates that Saskatchewan accounted for 13% of national sales value, fourth highest in Canada.

The province is the largest potash producer in the world, accounting for approximately one-third of total production in 2017, and hosting over half of the globe’s potash reserves.Saskatchewan is also one of the world’s largest producers of uranium, with the Athabasca Basin containing the largest high-grade uranium deposits in the world. Saskatchewan is Canada’s third-largest producer of coal, producing an average of 10 million tonnes per year.

The province is also home to one of the world’s largest fields of diamond-bearing kimberlite.This discovery has led to extensive exploration and evaluation. Saskatchewan has large underexplored areas with high gold potential. The Seabee Operation produced 83,998 ounces of gold in 2017, a record annual production.

In addition, the province has deposits of copper, zinc, nickel, rare earth minerals and platinum group metals as well as various industrial minerals including sodium sulphate and salt.

Major Mining Companies Operating in Saskatchewan

Nutrien

Mosaic Company

BHP Billiton Canada Inc.

K+S Potash Canada

ORANO Canada

Cameco

Vale Limited

Rio Tinto

Acron

Yancoal

Fast Facts

Total operating mines (2017): 21, including potash, uranium, gold, coal, sodium sulphate, salt and clay

GDP (2017): Minerals and petroleum contribute 21% of total provincial GDP

Total mineral sales value (2017): $6.6 billion

Value of potash sales (2017): 4.8 billion

Exploration expenditures (2017): $170 million

Current Industry Activities

NRCan reports that Saskatchewan continued to lead all provinces in 2017, with intended capital investments in the mineral extraction sector, representing nearly 23% of national expenditures, second only to Ontario. More recently, focus has shifted towards ongoing operations. This, in part, reflects the current down cycle in commodity prices. While there continues to be long-term opportunities in supplying the mining industry in Saskatchewan, newcomers will need to understand current market conditions and provide additional value or solutions to compete with existing suppliers.

High demand for specific goods and services during the recent build appears to have eased.

In addition to the significant ongoing mining operations in the province, there are several mining projects currently under different stages of evaluation.

Supply Chain Opportunities

Opportunities for suppliers exist in both ongoing mining operations as well as new mine development. Examples of the types of equipment, goods and services required for standard operations and development are listed below:

Operating Mines:

Chemicals and reagents

Fuels and lubes

De-dusting oil for potash

Mobile equipment – trucks, dozers, front-end loaders

Underground conveyor belting

Bearings, seals and power transmission parts

Electrical consumables such as breakers, fuses, switches and fixtures

Pipes, valves and related fittings, i.e. PVC, steel and copper

Boilers, piping, forged components

Electronics and instrumentation

Logistics, handling and storage

Reagents and environment

Bulk cement, explosives

Diesel fuel, propane

Maintenance parts – mobile equipment

Computers and telecommunication

General service

Site Services:

Water

Waste disposal

Catering

Camp accommodation

Janitorial services

Pest control

Onsite security

Onsite medical

Transportation

Internet and phone

Storage shelters

Key manufactured goods for new mine development:

Pumps and piping

Valves and fittings

Concrete

Electrical

Steel and fabrication

Equipment

Surface Construction:

Mill/product storage/

flotation buildings

Cyclones

Grinding equipment

Scrubbers

Pumps and piping

Dryers

Thickeners

Tanks and storage bins

Conveyors

Bucket elevators

Boilers

Centrifuges

Overhead cranes

Compressors

Fire protection systems

Process control equipment

Process chemicals

HVAC equipment

Agitators

Belt scales

Transformers

Switch gears

Underground Construction:

Walking/drill rigs and drill bits

Ultrasound measurement

equipment

Hoist rope/wire rope

Winches

Pumps

Electrical equipment

Hydraulic motors

Conveyors and components

Fans

Scoop trams

Limit switches

Cranes

Crushers

Screens

Rock drill lifts

Instrumentation

Load and hauling machinery

Raise bore systems

Specialized mine vehicles

Rock tools

Explosives and suppliers

Rock drills

Events and Resources

Mining Supply Chain Forum

This annual event provides a venue for mining project, procurement and operations personnel to meet with manufacturing, equipment and service companies to discuss opportunities in the mining supply chain. The forum attracts over 900 participants who represent mining, engineering and supply chain companies. Forum attendees hear presentations delivered by organizations such as Nutrien, BHP Billiton, AREVA, Cameco, Mosaic, SNC Lavalin, AMEC and Hatch. The forum tradeshow also provides attendees with the opportunity to network and connect with mining and engineering companies from across the province. saskmining.ca/Mines-in-Saskatchewan/SaskatchewanMining-Supply-Chain%20-Forum How to Successfully Access the Mining Supply Chain This guide provides key information to Saskatchewan manufacturers interested in understanding the potash and uranium industries. The guide describes opportunities and the process of becoming a successful preferred supplier. The guide also provides insight into the characteristics mining companies look for in suppliers. www.publications.gov.sk.ca/details.cfm?p=81697

Potash Mining Supply Chain Requirement Guide

This report provides information on the types of goods and services required to support the development and operation of both a conventional and a solution mine. It follows through lifecycle stages such as exploration and resource evaluation, through to closure, reclamation and monitoring. http://bit.ly/2X5pKx0 Uranium Mining Supply Chain Requirement Guide This guide outlines the quantity, value and scheduling of supplies and services purchased by Saskatchewan’s uranium mining project owners and/or operators to assist with the development, operation, maintenance, decommission and close out of projects. http://bit.ly/2IdsJA6

Saskatchewan Manufacturers Guide This online database lists a variety of manufacturers in Saskatchewan, searchable by industry, product or location. http://bit.ly/2X5pLRA

Services We Provide

Information regarding general supply chain opportunities in the mining industry Business-to-business support connecting suppliers to buyers

Targeted industry events linking companies to current supply chain opportunities Resources and support for companies interested in investing in Saskatchewan

For more information, contact:

Ms. Michele Grella

Supply Chain Development

Saskatchewan Ministry of Trade and Export Development

219 Robin Crescent

Saskatoon, SK S7L 6M8

Phone: (306) 933-5751

Fax: (306) 933-8244

Email: [email protected]

For additional information, please visit:

Saskatchewan Ministry of Trade and Export Development saskatchewan.ca Saskatchewan Industrial and Mining Suppliers Association (SIMSA) simsa.ca Saskatchewan Mining Association (SMA) saskmining.ca Square One, Saskatchewan’s Business Resource Centre squareonesask.ca

Northern Saskatchewan Business Directory northernbusinessdirectory.ca

Starting a new company in Saskatchewan? Company Formations offers fast & easy Saskatchewan Company Incorporation and business registration services to domestic and foreign companies and entrepreneurs wishing to operate in Saskatchewan.

Saskatchewan Incorporation service for Canadian residents Saskatchewan company registration for non-Canadian residents Saskatchewan extra-provincial registration for domestic corporations Saskatchewan Company Registration for foreign companies

The post Saskatchewan Mineral Exploration and Mining appeared first on Company Formations Canada.

from Company Formations Canada http://bit.ly/2KCuatY

#IFTTT #Company Formations Canada

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auniversallimousine · 1 year ago

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London Ontario: Where Every Arrival Deserves a Grand Entrance - Rent a Limo with A Universal Limousine

London Ontario, a city oozing charm and vibrancy, deserves an entrance to match. Forget the mundane taxi queues and ordinary commutes - elevate your experience with a touch of luxury and style. A Universal Limousine, your premier destination for Renting a Limo London Ontario style, invites you to step into a world of unforgettable journeys.

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Renting a limo with A Universal isn't just about getting from point A to point B. It's about transforming your journey into a memory-making masterpiece. We elevate every occasion with:

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mikemortgage · 6 years ago

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Bad review? Owners should address online reviewers’ concerns

NEW YORK — Brad Schweig thought he had a satisfied customer when a woman who bought outdoor furniture in March 2017 posted a five-star review online. Less than a year later, it was down to one star after a squirrel chewed a hole in one of the cushions.

Many business owners have faced the same uncomfortable situation since the advent of online review sites — a negative review, out there for potential customers to see. Schweig, co-owner of Sunnyland Furniture in Dallas, did what marketing experts recommend and tried to make amends in an online response.

“We apologized, and said, ‘we’d be glad to work with you on a replacement at discount,”‘ Schweig says. “We explained, ‘this can happen with nature.”‘

Negative reviews are likely inevitable for many companies, especially those that cater to the public. Even a company whose customers are almost universally happy will be panned by someone who wound up with a defective product or had a bad experience or misunderstood a situation. Marketing consultants and owners themselves say the best way to handle these reviews is to acknowledge that the customer is unhappy and offer to discuss the problem offline, either on the phone or via email.

The malcontents who are easily angered and impossible to placate tend to be rare, says Ryan Goff, chief marketing officer at MGH, a marketing firm in Owings Mills, Maryland. Most negative reviewers respond well if a company is sincere in trying to right a situation, he says.

“I would say, ‘we understand completely you had a negative experience,”‘ Goff says. The next step: “We are going to do everything in our power to address this, and we want a full understanding of what happened.”

If the customer is eventually satisfied, owners should ask for an amended review or to have the angry one deleted.

Schweig never heard back from the customer, whose review said the outdoor furniture “should withstand a squirrel.” But he believes his was the right response, not only for that customer, but also for potential buyers.

“It might not make the reviewer change their mind but we know others are reading it and can see that we either care about resolving the issues, or it can make them realize the skewed ones aren’t as they seem,” he says.

Companies that post on social media need to be vigilant about checking for replies, and not just from unhappy customers, says Hank Yuloff, owner of Yuloff Creative Marketing Solutions in Sedona, Arizona.

“You have to scroll down and look at the comments being made and answer all. Even if they’re positive, say ‘thank you’ and build relationships,” Yuloff says.

Some owners may encounter reviews they believe are libelous or false.

“If it’s outright slanderous and untrue then you can reach out to the platform where the review was published and see if they’ll investigate it and potentially take it down. It could also be the basis for legal action,” says Rex Kimball, owner of marketing firm Mirex Marketing, based in Gilbert, Arizona.

Many of the negative reviews Todd Fetterly’s three mobile phone stores have received had nothing to do with the phones he sells. Instead, customers often are unhappy with phone service providers but vent at Fetterly and his staff. Still, Fetterly, whose Cell Phone Centre stores are in the Ottawa, Ontario, area, responds immediately.

“Because we are in such a commoditized market, customers have choices of where to go to purchase their devices,” he says.

Most reviewers don’t get back to Fetterly, so there’s no opportunity for their reviews to be amended or retracted. So, he works to counter the negative postings by encouraging happier customers to post reviews — staffers routinely ask them to give positive feedback online. The strategy also includes using a company that solicits reviews. If a review is negative, it’s not automatically posted; Fetterly can contact the customer and try to get it changed.

A negative review posted 10 years ago is still reverberating at Mary Nisi’s company, Toast & Jam, which supplies disc jockeys for weddings and other events. While the company has hundreds of five-star reviews on several websites, Nisi still is asked about the customer who said Toast & Jam cancelled less than a month before the wedding; Nisi says the couple never signed a contract or responded to her emails.

“The worst thing you can say about a wedding vendor is they cancelled two weeks before,” says Nisi, who’s located in Chicago.

When couples ask about the review, she notes her ratings at or near five stars, and says, “if we cancelled all the time, that would be coming out all the time in our reviews.”

Franchise companies must be proactive about bad reviews because a complaint about one location can have a negative impact on others. At Children’s Lighthouse, an early education company with 49 locations, the home office in Fort Worth, Texas, monitors and responds online to reviews for the entire chain.

“We apologize and say, ‘please call the office. We’d like to talk to you directly,” Marketing Director Monica Brown says.

If customers are satisfied after discussing the problem with staffers, the company asks if they’re willing to delete the review.

“Most of the time they do take it off,” Brown says. “It’s mostly that they want to be heard.”

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For more small business news, insights and inspiration, sign up for our free weekly newsletter here: http://discover.ap.org/ssb

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Follow Joyce Rosenberg at http://www.twitter.com/JoyceMRosenberg . Her work can be found here: https://apnews.com/search/joyce%20rosenberg

from Financial Post https://ift.tt/2RUyhk9 via IFTTT Blogger Mortgage Tumblr Mortgage Evernote Mortgage Wordpress Mortgage href="https://www.diigo.com/user/gelsi11">Diigo Mortgage

#IFTTT #Financial Post

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adv4505-blog · 7 years ago

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KNOWLEDGE IS POWER, DATA IS MONEY.

AD TARGETING ON SOCIAL MEDIA

I’ve noticed that I don’t receive as many ads on my social media when I’m using a laptop or desktop computer. I try to only go on Social Media when I’m not busy and have time to relax and just enjoy some Me-Time. I’m okay with it at times like this because the way these platforms go about integrating ads into my newsfeed or timeline isn’t too interruptive.

Source: Pexels Stock Images

FACEBOOK

I mainly use Facebook for communication, usually on my laptop and sometimes on my phone. From what I’ve noticed, my Facebook feed mostly consists of friends, family, peers, and coworkers sharing memes, events, or birthday greetings. When I’m active on the platform itself with my own posts, it’s usually via sharing posts from my Instagram page. I think Facebook does an amazing job at being a proper Social Media network; I see so many people sharing things with each other and interacting with pages and brands.

The advertisements that I’ve gotten on Facebook are not too intrusive, which I appreciate. On my laptop I only came across two ads on my Timeline, both fairly far apart from another. Interestingly enough, they were both food-related promotions. On my phone I came across two different ads, but this time they were fairly close to one another on my Timeline. The first was sort of food-related with Instacart promoting grocery delivery services; the second was for Indigo’s Spring into Summer Sale. The CTA for the desktop ads were to simply like a Page whereas the mobile ads prompted me to “Shop Now”.

Desktop ads on my Facebook timeline.

Mobile ads on my Facebook timeline.

INSTAGRAM

Instagram is probably the platform that I’m the most active on. I use Instagram for communication and consumption. I rarely ever use Instagram in the desktop format; almost all of my interaction with the platform is through my phone. When it comes to Mobile, Instagram has definitely gotten things right. The app’s interface doesn’t have any fancy bells or whistles; its simple design lends itself best to the platform’s content. They keep it simple with heart shaped likes, very straightforward direct messaging and commenting systems, smooth and interactive story functions, and an uncomplicated yet still creative posting process for photos and videos.

I personally don’t use Instagram in a desktop format unless I’m doing research; almost all of my interaction with the platform is on mobile. While researching I found no targeted ads in the desktop format, but I cam across multiple ones in the mobile format. The ads that I most recently received range from fashion (Zaful, Lucy in the Sky), perfume (Fumescent Lounge), and an egg donation service (Egg Helpers). Seeing some of these ads on my feed makes a lot of sense to me; I follow fashion accounts and I like stuff that smells good. The Egg Helpers advertisement kind of makes sense to me; I’ve definitely talked about that topic before.

Mobile ads on my Instagram feed.

I actually like the way Instagram integrates ads into my feed; because of the simplistic and straightforward design of the platform, ads just look like any other post from accounts that I already follow. Sometimes I don’t even notice that an ad on my feed is an ad unless I see specific functions like “Learn More”, “Shop Now”, and purchase tags.

Purchase tags function on Instagram. Similar to tagging an account in a post, but for products.

TWITTER

Twitter is a very social platform. I’ve seen memes start, tweets go viral, people finding love, and people educating others. Twitter is literally all about people just talking to each other. I used to be very active on Twitter, but recently I prefer to spend my time on Instagram. It just seems too cluttered lately. Most of my interaction with Twitter is through mobile, but I sometimes use the desktop format as well. I appreciate the design of the platform with its simplicity being similar to that of Instagram. Promoted tweets look the same as regular tweets, so ads on Twitter look like they belong on my feed.

Interestingly enough, I scrolled for quite a while in the desktop format, but couldn’t find any promoted tweets. In contrast to that, I came across ads in the mobile format fairly quickly. I’m not too surprised that the ads I received were not very eye-catching or relevant, seeing as I’m not too active on this platform anymore. The first one I saw was from the Ontario Liberal Party. This ad felt like more of a general targeting than a personal ad catered to me specifically. It seems to fit the targeting criteria of general geographics (lives in Ontario) and demographics (millennial age). The Liberal Party’s ad doesn’t have a very strong call to action, simply using hashtags and a video is not eye-catching enough to keep my attention or motivate me to take action. The second ad on my Twitter feed was for KRAFT Peanut Butter. The targeting for this ad hit the nail on the head a little better because it felt a little bit more personal (I really like peanut butter) but also a little weird (I also researched KRAFT for an school project last semester). The call to action is stronger in this post as well, with a button to “Tweet #KraftBearHugs”; this action prompts the viewer to help KRAFT in its efforts to raise money for SickKids with “bear hugs”.

Mobile ads on my Twitter feed.

IS THIS APPROPRIATE OR TOO FAR?

It’s understandable that Indigo would advertise itself to me through social media. The obvious reasons are that I am already an avid lover and advocate of the brand and its products. I shop there constantly, spending a decent amount of time browsing through their online store and physically in store. A more subtle reason for their targeting me personally is that I also did some research on it for a previous article. I find that their targeting is appropriate and makes sense because my internet activity and personal interests align with their targeting criteria.

As an ad student, it’s strange to be active on social media after doing research for school projects. Weird brands, or ones that are hard to advertise, or simply ones that don’t interest me are promoted on the platforms I use. My internet activity makes it seem like I am interested in these brands and products; but it’s just weird because I’m not actually that interested in them. It’s just for school.

For me personally, ad targeting on social media fluctuates between appropriate and barely crossing the line into too far.

#ad school #mobile ads #desktop ads #ad targeting #social media #analyzation #facebook #instagram #twitter #brands

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