#mmm targeted facebook ads

[newengen]

1st Party Data Made Easy: Leveraging the Meta Conversions API Gateway

The End of 3rd-Party Cookies Is Here

The “cookieless future” narrative has dominated the marketing world over the last few years, as consumers and regulators continue to demand more from tech companies and how they handle data privacy. Things started to heat up in 2018, from news overseas that the European Union had enacted The General Data Protection Regulation, to headlines at home surrounding the California Consumer Privacy Act.

As legislation began to catch up with tech companies, Google announced that it would deprecate third-party cookies and Apple rolled out new privacy features that came to fruition in the launch of iOS14.5. We probably don’t need to explain why or how these shifts have rocked the advertising world, but New Engen VP of Performance Marketing, Adam Telian, summed it up nicely in a recent Advertising Week article:

"For the better part of the last 20 years, the work of a performance marketer was to find hyper-specific audiences that could convert to sales. The era of privacy and signal loss brings with it a sobering thought to performance marketers everywhere – the days of riding audiences, powered by the likes of Google and Facebook, are over."

Meta Conversions API: How the Loss of 3rd-Party Tracking Lead to Innovation

Change is hard, but the downfall of 3rd-party tracking has spurred innovations that directly address the everyday needs of brands and marketers. We’ve witnessed net-new innovation of closed-loop advertising and e-commerce platforms from Amazon and Walmart. The revival of randomized controlled trials like marketing mix modeling (MMM) and conversion lift studies has enabled marketers to make data-driven decisions about budget allocation, a capability that is especially pertinent in the current economic climate. And key innovations in enhanced signal for in-platform optimization, like Meta’s Conversion API (CAPI), provide critical 1st-party data measurement solutions for a post-signal world.

Meta developed CAPI as a means for safely capturing the marketing data from a brand’s website, app, or server, and connecting it to Meta’s advertising platform. During a recent webinar, New Engen & Meta: 1st Party Data Made Easy, New Engen Director of Performance Marketing, DJ Sutton, kicked off the CAPI conversation with a caveat, “If you’re a marketer, there has probably been some point in your career where you’ve been just a little bit skeptical of Meta-reported conversions.” For this reason, a team of New Engen leaders sought to validate the Conversions API internally, rather than relying on a Meta-commissioned study.

The results were undeniable. After launching CAPI for one of our clients, a leading outdoor apparel brand, we saw sustained revenue growth and a 57% increase in ROAS. We measured campaign performance using Google Analytics in order to validate the results under a third-party, Meta-agnostic attribution system. This was not an isolated incident, and success stories continue to pile up across the New Engen portfolio.

Spell It Out for Me: What Makes CAPI So Effective?

In the same webinar, DJ likened CAPI to a flywheel, with benefits like accurate measurement, improved learnings, enhanced delivery, and business growth all compounding on one another. Let’s break these down one at a time:

Accurate Measurement: CAPI integration allows Meta to track valuable website events that can no longer be captured by pixels.

Improved Learnings: With better visibility into campaign performance, marketers are better equipped to decide which factors drive success - from ad creative to audiences and bid strategies.

Enhanced Delivery: CAPI provides a richer conversion signal for delivery optimization, which allows Meta to serve more targeted impressions to users with high conversion potential, all while delivering results more efficiently and at scale.

Business Growth: These benefits (better measurement, learnings, and delivery) culminate in the heightened efficacy of Meta programs - resulting in significant business impact.

If you look at it by the numbers, Meta reports that CAPI adoption leads, on average, to a 13% improvement in Cost per Result and a 19% increase in conversions for advertisers who set up the Conversions API in addition to their Meta Pixel. And if that doesn’t convince you, perhaps the 97% adoption rate among New Engen clients will change your mind.

Setting Up the Conversions API

There are a handful of ways to integrate with CAPI, from direct integrations to partnering with a third party, but these methods can be labor-intensive and require weeks to execute. To mitigate such headaches, Meta developed the Conversions API Gateway, which allows advertisers to integrate CAPI without any developer resources. Under a single account, self-service configuration option, advertisers can configure the integration without developer resources, but they are still responsible for spinning up an Amazon Web Services account, establishing the gateway on their own, and assuming any related costs. In order to simplify the integration process even further, we partnered with Meta to establish a New Engen CAPI Gateway, which allows us to onboard our clients in a matter of minutes and at no additional cost.

Truth be told, when Meta proposed building a New Engen CAPI Gateway for added ease and efficiency, we weren’t wholly convinced. However, the immediate results and consistently smooth adoption we achieved for our clients assuaged any initial doubts we may have had about the potency of the CAPI Gateway.

Don’t Just Survive, Thrive

As we enter the new frontier of performance marketing, we have the opportunity to both innovate and embrace new technologies - ones that facilitate better relationships with customers by meeting them where they are while honoring their data privacy needs, and ones that power measurable, unequivocal value for the business. At New Engen, we’re committed to being at the forefront of performance marketing solutions like Meta’s Conversions API, and we’re proud to be able to drive growth for our clients through our brand-new New Engen CAPI Gateway.

In his closing remarks during this month’s co-hosted webinar, New Engen VP of Performance Marketing Kevin Goodwin left the audience with this,

"I think the message is hopefully pretty clear today: CAPI is extremely valuable. DJ and I are not paid actors, this is not an infomercial. We just see it work for our clients and our brands, and it makes our lives easier as marketers."

To learn more about CAPI, reach out to us at info@newengen.com. To stay in the know on all things performance marketing, subscribe to our newsletter and follow us on LinkedIn.

[pokeathlondome]

need this so bad

[slashscowboyboots]

The Blackboard Jungle: Amarillo by Morning (Part 2)

Part 1

I think I can get all of this out by Christmas (if my Internet doesn’t take a shit like it has the last two days).  Thank you for your great feedback

Tag list @izzysdenimjacket​ @no-stone-no-bone​ @sexcoffeeandrockandroll @awrestlinggirlwholoves80sbands ​ @smokeandmirrorz ​ @sodalitefully ​ @roger-taylors-car ​ @harley-m-rose ​ @whisperess33 ​ @shawolat​ ​ @80snikki @rumoured-whispers

Warnings: asshole alert, more stuff coming out of the kids, fanfic smut.  All credit to the songwriters and I hope Ian Ziering is having a good time wherever he is

“Is tonight the night?” you wondered, glancing at your hair and smoothing your dress in the mirror.  You were getting ready to go out on a date tonight, possibly with your soulmate.  Someone named Ian Ziering.

No, not the actor.  He was actually a friend of yours, since you’d contacted him on Facebook, dming him a photo of your arm and asking if he had a tattoo of your name.  He sent back a picture of “Hortensia” boldly inked between his shoulder blades and the two of you commiserated for hours.

Eventually, though, love struck.  Ian invited you to be his guest at his latest “Sharknado” premiere, and you ended up seated next to a stunningly pretty actress carrying a flask in her purse, and as the two of you imbibed, she spilled the tea on everyone in Hollywood, delicious and hot and fresh.  

More than a little drunk, you asked her what her soulmate mark was, and she pulled her dress up her thigh to reveal the initials “I. A. Z.,” which made you collapse into stupefied giggles.

“Heeeeyyyy, Sia,” you slurred, snickering loud enough people turned around and stared, “heeeeyy, you gotta meet my friend.”

Ian had Facetimed you, saying that someone had reached out to him saying that he had the same name as him, although he wasn’t a member of Ian’s family.  When he realized this Ian only lived an hour from you, he immediately got in touch.

“Maybe he’s the one,” he said, hope visible in his icy blue eyes.  “Do you want me to set you up with him?”

“Sure,” you replied.  It was completely pointless to carry a torch for Jeff Isbell, his initials didn’t match up with your marking, although he was completely under your skin.  He’d bought you two cases of paste, as well as a sour cherry scone from the bakery across from the school, and because his room was next to yours, you frequently consolidated your classes, often with eye-opening results.

“Miss Teacher,” one of his students said, and you bent down to her.  “I gotta birfmark.”  She removed her shoe, then yanked her sock off and held out her right foot, proudly displaying the TAD decorating the top of it.

“Oh, you said, squatting next to her, “T. A. D.”

She drew her head back, her tiny face creasing in disgust at your horrifying ignorance.  “No, that’s Tad, Miss Teacher.  I can read, you know.”

You were immediately apologetic.  “Oh, yes, of course, um-?”

“Mari,” Jeff gently provided.

“Did you call me?” one of your pupils asked, and you looked into Tad Wilson’s huge brown eyes.

“Uh, no, honey, I didn’t,” and before you could say anything else, Mari lunged her still naked foot at him.

“I got your name on my foot,” she said.  “It’s a birfmark.  You got one?”

Tad blinked at her, then yanked up his shirt.  Over his heart was a small but intricate swallowtail butterfly.

Jeff gasped.  “It-no, it can’t be.  That’s unbelievable.”

You looked at him, his face visibly paler and his eyes enormous.  “What’s unbelievable?”

“Her name-her name is Mariposa.”

“You’re kidding.”

“No, I’m not.”

“That’s me,” Mari giggled, touching the butterfly and making Tad blush.  “Can I hug you?”

He pulled his shirt down and held out his arms.  “Sure.”  They pulled each other into a sweet embrace, and Jeff sat down at his desk and rubbed his hands against his face.

“That would’ve made my life easier,” he muttered.

You watched the two kids giggle and twirl each other around, your heart aching at how adorable and lucky they were, and asked, “You haven’t met your soulmate yet, Mr. Isbell?”

“No, and I probably never will.”

“Why?” you asked, curious.

He looked up at you, and his eyes were so tired, you could have cried for him.  “It’s not a picture, or initials, or even a name.  At least I don’t think it’s a name.”  He dug a palm into his left eye, then sighed.  “Uh, have you found yours?”

“No,” you said quietly.  

“What did you end up with?”

“Uh, initials.   They aren’t common.”  You looked away, feeling a lump aching in your throat.  “I-I have a date tonight, though.”

Jeff jerked his head up, then set his mouth in a thin line.  “Hey, that’s great.  Good luck.”

He’s not who I want, though, you thought, and before you could say that out loud, Tad threw Mari on the ground and ran to you.

“OW!” she howled, holding her head.  “Mr. Isbell, he hurt me!”

“Miss Teacher,” Tad gasped, holding his rear, “I need to poop!”

“Go, go!” you said, escorting him to the toilet in the back of the room.  When he shut the door, you gave the thumbs up to Jeff, who nodded, his eyes still heartbreakingly sad.

You’d agreed to meet Ian at an upscale restaurant halfway between your locations, and when you arrived at Sur La Table, he was nowhere to be found.  

“Reservation for Ziering,” you said to the hostess, and she guided you back to a private table.

After you were seated, you checked your phone to see if he’d sent you any texts saying he’d be late.  He hadn’t.

He was attractive, not as Jeff but not bad, you thought, scrolling through your very limited correspondences and sighing as you thought, Maybe this is what’s meant to be.  You took another drink of water, and another, and after three glasses of it you were ready to leave when he flopped down in front of you.

“Hey, babe,” he said, throwing you a wink and aiming finger guns at you.

“Um, hello, Ian,” you said politely, noticing a lack of apology for his lateness.  “Did you get held up at work?”

He took a long drink of water, then snapped his fingers at your server.  “I need a beer, toots, like now,” he said to her.  “Chop chop.”  He rolled his eyes. “Stupid college kids.  No, I found this new filter on Snapchat and I was really feeling it, y’know.  Sent it to a couple of my honeys.”

“Did you now?” you asked, ice creeping into your voice.

He threw his arm over the back of his chair.  “Yeah, I mean, my hair looked good today, so why waste it?”

On what? you thought irritably, as your server sat his beer down.

Ian grabbed her arm.  “I’d like the filet, well done.  You got ketchup here?” he asked, and you bit back a wince at what he planned on doing to such a nice cut of steak.  He handed the menu back to her, then snatched yours out of your hands.  “She’ll have salad, no croutons, no dressing.”

“I beg your pardon?” you snapped.

“Can”t have you porking up if you’re my soulmate. I need you to eat quick, too, hun, I gotta ‘Stop the Steal’ meeting starting in 20 minutes.  My man Trump was robbed.”

You stood up so fast, your chair nearly tipped over behind you.  “I think I’m done here,” you announced, throwing an arm in your jacket.

“Un uh, I ain’t getting stuck with the bill!” he hissed, standing up as well.  “You make all the money, you’re supposed to pay for this.”

Although it pained you to remain in his presence, you had to ask, “Ian, just what exactly was your soulmate tattoo?”  

Heart pounding and terrified you’d find your own initials, you watched him pull his shirt sleeve up and reveal a cat on his inner forearm.  “It’s pussy,” he smirked.  “I get all the snatch I want.” 

“Good luck with that,” you said, already heading towards the door.  Before you left, you stopped your server and handed her two 20 dollar bills.  “Please cancel our order.  And I’m sorry he was such a prick.”

“No shit?” Ian asked, his mouth hanging open as he held his phone.

“What an asshole,” Sia said.  “Did you hit him in the balls?”

“Now, love,” Ian said, shaking his head, “violence is never the answer.”

She shrugged, flicking her dark hair back.  “I guess you’re right.  So did you key his car?”

“No, Sia,” you sighed.  “I think I’m going to take a hot bath and try to forget today.”

“That sounds good Sis,” she replied.  “I think I’m going to flood his email with VD and ED ads.  Goodnight, honey.”

“I love this woman,” Ian said, grinning as he pecked her on the cheek.  “Goodnight, Y/N.”

“Mmm, Blaze, that was incredible.”

“You were like a tornado.  I’ve never been with a woman who had so much passion.  You nearly made me pass out.”  Blaze’s eyes crinkled at the corners.  “That was like angry sex.  Are you mad at me?”

You chuckled.  “No, my handsome cowboy.  I’ll never be mad at you. I-” you wanted to tell Blaze you loved him, that you hadn’t thought about anyone but him since you first laid eyes on him at the faculty meeting rodeo.  

But Blaze was heading to Amarillo in the morning, up from your San Antone home.  He’d only be wearing everything he owned, and your heart ached to watch him leave.  It was heartbreaking that love wasn’t enough to keep the two of you together, that an unseen hand controlling the universe opted to keep the two of you apart.

He turned over, his large hand caressing your face, his greenish eyes questioning. “I what, baby?”

You threw the covers off of you and trotted over to your gun safe.  “I want to target practice.”

After lining up a row of cantaloupes and pumpkins, you neatly dispatched them one by one, thinking about jerks, feeling the bullets leaving the chamber with a scream and watching the fruit blow apart with a happy thrill.

“Well, that was terrifying,” Blaze drawled in his midwestern twang.

You opened the pistol, barrel still smoking, and said, “Little sister don’t miss when she aims her gun.”

[ericvick]

What to know this week

Traders are gearing up for a busy week of corporate earnings results from the mega-cap technology stocks this week. This will come alongside a slew of economic data reports and a monetary policy decision from the Federal Reserve. 

The biggest names in the S&P 500 — including Apple (AAPL), Microsoft (MSFT), Amazon (AMZN), Facebook (FB) and Alphabet (GOOGL) — are set to report second-quarter results this week. The reports will add to what has already been an exceptional earnings season: So far, 24% of companies in the S&P 500 have reported second-quarter results, and of these, 88% have topped Wall Street’s earnings per shares estimates, according to an analysis from FactSet. The blended earnings growth rate for the blue-chip index, which includes both companies’ reported growth rates and the estimated rates for the companies have yet to report, stands at 74.2%, which would be the highest since the fourth quarter of 2009. 

Earnings results from technology companies Snap (SNAP) and Twitter (TWTR) last week underscored the strength in the internet advertising market, suggesting a strong backdrop that likely also benefitted bigger ad-driven companies like Facebook and Alphabet. Snap’s second-quarter revenue growth came in at 116%, or the biggest jump in four years, and the stock rocketed to a record high following the results. Both Snap and Twitter grew active users more than expected, and their estimates topping second-quarter revenues suggested better monetization of these increased users. 

According to JPMorgan analyst Doug Anmuth, Snap’s results especially “will likely raise the bar for other ad names,” including Alphabet and Facebook. The companies report results on Tuesday and Wednesday, respectively. 

“GOOGL shares are well-owned, but GOOGL remains one of our Top Ideas in 2021 as we believe: 1) reopening will remain a tailwind for Search and YouTube ads, especially as overall spend continues to shift online and travel continues to recover; 2) overall margins will remain meaningfully above pre-pandemic levels … 3) Cloud growth will remain solid at 40%+ while profit losses continue to improve; and 4) greater capital returns are likely on the heels of the $50 billion incremental buyback authorization last quarter,” Anmuth wrote in a note published July 22. 

Story continues

As for Facebook, “advertising should continue to benefit from reopening and we are encouraged by newer initiatives around Reels and Shops, as well as the creator economy, audio, and AR/VR [augmented reality/virtual reality] a bit further out,” Anmuth added. 

An illustration picture taken in London on December 18, 2020 shows the logos of Google, Apple, Facebook, Amazon and Microsoft displayed on a mobile phone and a laptop screen. (Photo by JUSTIN TALLIS / AFP) (Photo by JUSTIN TALLIS/AFP via Getty Images)

Alphabet has been the best performer of the Big Tech FAANG stocks so far in 2021, with shares rising 52% compared to the S&P 500’s 17.5% gain for the year-to-date. As a company that derives meaningful revenue from travel-related advertising revenue, Alphabet has been viewed as a key beneficiary of the broader economic reopening that began to occur in the spring of this year. Other software names, by contrast, have generally been viewed as bigger beneficiaries of a stay-at-home and work-from-home environment. 

Alphabet’s second-quarter revenue, excluding traffic acquisition costs (TAC), is expected to grow 46% to $46.1 billion, according to Bloomberg data, which would mark the fastest top-line growth for the company since the fourth quarter of 2012. 

Still, other online advertisers are also poised to get a boost from the reopening environment, with marketers more open to spend as pandemic-related uncertainty eased. Facebook’s revenues likely grew 49% over last year to $27.9 billion for the second quarter, accelerating slightly from the 48% rate in the first three months of 2021. That growth would come even as the company continues to contend with some decreased ad-targeting abilities after a recent Apple update that allowed users to opt out of tracking in apps including Facebook on iOS devices.

And Apple, for its part, likely also had a strong fiscal third-quarter, according to Wall Street’s estimates. Though consensus analysts expect to see that revenue growth slowed sequentially to 24% from the second quarter’s 54%, a boost from Apple’s latest iPhone upgrade cycle will likely still be at play, according to Wedbush analyst Dan Ives. 

“While the chip shortage was an overhang for Apple during the quarter, we believe the iPhone and Services strength in the quarter neutralized any short term weakness that the Street was anticipating three months ago,” Ives said in a note published July 21. “Taking a step back we believe based on our recent Asia supply chain checks that iPhone 13 demand will be similar/slightly stronger than iPhone 12 out of the gates which speaks to our thesis that this elongated ‘supercycle’ will continue for Cupertino well into 2022.” 

Meanwhile, e-commerce behemoth Amazon is heading into its first-ever earnings report without founder Jeff Bezos at the helm. The stock has underperformed so far in 2021, rising 12.3% for the year-to-date, after jumping by more than 76% in 2020 amid a pandemic-fueled boom in e-commerce demand. 

“We expect strong top-line growth in ’21, albeit decelerating versus pandemic-charged ’20, led by e-commerce growth of +27% y/y (vs. +42% y/y), including a strong 2Q and solid growth in 3Q-4Q as AMZN comps the pandemic surge,” Cowen analyst John Blackledge wrote in a note. 

An early Prime Day sales extravaganza is poised to help boost Amazon’s second-quarter top-line growth. The two-day event took place in late June this year, or at the end of the second quarter, compared to July 2019 and October 2020. And on the bottom-line, Amazon’s faster-growing, high-margin Amazon Web Services (AWS) cloud computing platform likely continued to help boost profitability. 

Federal Reserve decision

The Federal Reserve kicks off its latest two-day meeting on Tuesday, with a monetary policy decision and press conference from Fed Chair Jerome Powell set to take place Wednesday afternoon. 

The Fed’s June monetary policy statement and updated Summary of Economic Projections were taken as much less accommodative than many market participants expected, with the central bank raising its median forecasts for U.S. economic growth and core inflation over the next two years. The projections suggested the Fed might be more inclined to adjust policy in light of a fast-recovering economy experiencing rising inflation.

Federal Reserve Board Chair Jerome Powell testifies before Senate Banking, Housing, and Urban Affairs hearing to examine the Semiannual Monetary Policy Report to Congress, Thursday, July 15, 2021, on Capitol Hill in Washington. (AP Photo/Jose Luis Magana)

The Fed’s first monetary policy move would impact the central bank’s quantitative easing program, with asset purchases still taking place at a rate of $120 billion per month. Powell’s discussions around these purchases have shifted throughout his recent public appearances, suggesting more serious consideration among FOMC members to announce the start of tapering. In April, for instance, Powell said the economy was “a long way from” achieving the Fed’s employment and inflation targets that would trigger a pivot to less accommodative monetary policy. But after the Fed’s June meeting, Powell said the economy was “still a ways off” from the central bank’s goals.

“Next week’s FOMC meeting should be less eventful than June’s hawkishly-perceived meeting. There will be no new interest rate forecasts ‘dots’ so attention will focus on the post-meeting statement and Chair Powell’s press conference,” JPMorgan economist Michael Feroli wrote in a note. “We believe the statement’s wording around asset purchases will be unchanged, but we expect that Powell will relate that the Committee discussed tapering again and that the economy is slowly getting closer to passing the ‘substantial further progress’ test to actually start tapering.

However, in the weeks since the Fed’s June meeting, more concerns arose around the Delta variant of the coronavirus, which triggered a sell-off in markets last week and which might increase monetary policymakers’ perceptions of the risks still present in the economy. At the same time, however, the risk that fast-rising inflation might need to be curbed with a monetary policy adjustment has also increased, with core consumer prices and producer prices each rising faster-than-expected in June. 

But on net, the Fed is likely to maintain a wait-and-see approach before making any adjustments, according to Feroli.

“Powell’s mid-July Congressional testimony raised the prospect that the FOMC statement would introduce an asymmetric policy bias: standing prepared to adjust policy if the Fed ‘saw signs that the path of inflation or longer-term inflation expectations were moving materially and persistently beyond levels consistent with our goal,'” Feroli said. “Since that testimony the rise of the Delta variant has injected some downside growth risks into the outlook, and this should help the doves argue for retaining the current symmetric policy bias.” 

Earnings Calendar

Monday: Lockheed Martin (LMT) before market open; Tesla (TSLA) after market close

Tuesday: Centene (CNC), UPS (UPS), 3M (MMM), SiriusXM Holdings (SIRI), Sherwin-Williams (SHW), General Electric (GE), Stanley Black & Decker (SWK), Polaris (PII), Waste Management Inc (WM), Boston Scientific Corp (BSX), JetBlue (JBLU), Fiserv (FISV), Raytheon Technologies (RTX), Invesco (IVZ), Lamb Weston Holdings (LW) before market open; Apple (AAPL), Starbucks (SBUX), Advanced Micro Devices (AMD), Alphabet (GOOGL), Teladoc Health (TDOC), Visa (V), Microsoft (MSFT), Mondelez International (MDLZ), Juniper Networks (JNPR), The Cheesecake Factory (CAKE) after market close

Wednesday: Humana (HUM), CME Group (CME), Pfizer (PFE), McDonald’s (MCD), Six Flags Entertainment (SIX), Boeing (BA), Moody’s Corp (MCO), General Dynamics Corp (GD), Teledyne Technologies (TDY), Bristol-Myers Squibb (BMY) before market open; Facebook (FB), Ford (F), Xilinx (XLNX), PayPal (PYPL), ServiceNow (NOW), Lam Research Corp (LRCX), Align Technology (ALGN) after market close 

Thursday: Merck & Co (MRK), Intercontinental Exchange (ICE), T Rowe Price Group (TROW), Comcast Corp (CMCSA), Spirit Airlines (SAVE), Valero Energy (VLO), Hilton Worldwide Holdings (HLT), The Carlyle Group (CG), Mastercard (MA), Molson Coors Beverage Co (TAP), Keurig Dr. Pepper (KDP), Yum! Brands (YUM), PG&E (PCG), Citrix Systems (CTXS), S&P Global Inc (SPGI) before market open; Amazon (AMZN), Overstock.com (OSTK), Albertsons Co (ACI), Altria Group (MO), T-Mobile (TMUS), World Wrestling Entertainment (WWE), Twilio (TWLO), Pinterest (PINS), Mohawk Industries (MHK), Upwork (UPWK), Skyworks Solutions (SWKS), United States Steel (X), Gilead Sciences (GILD), 

Friday: Caterpillar (CAT), VF Corp (VFC), Exxon Mobil Corp (XOM), Chevron Corp (CVX), Danimer Scientific (DNMR), Procter & Gamble (PG), AbbVie (ABBV), Charter Communications (CHTR) before market open

Economic Calendar

Monday: New home sales, month-on-month, June (4.0% expected, -5.9% in May); Dallas Fed Manufacturing Activity Index, July (32.3 expected, 31.1 in June)

Tuesday: Durable goods orders, June preliminary (2.0% expected, 2.3% in May); Durable goods orders excluding transportation, June preliminary (0.8% expected, 0.3% in May); Non-defense capital goods orders excluding aircraft, June preliminary (0.8% expected, 0.1% in May); Non-defense capital goods shipments excluding aircraft, June preliminary (0.8% expected, 1.1% in May); FHFA House Price Index, month-on-month, May (1.6% expected, 1.8% in April); S&P CoreLogic Case-Shiller 20-City Composite Index, month-on-month, May (1.50% expected, 1.62% in April); S&P CoreLogic Case-Shiller 20-City Composite Index, year-on-year, May (16.20% expected, 14.88% in April); Conference Board Consumer Confidence, July (124.0 expected, 127.3 in June); Richmond Federal Reserve Manufacturing Index, July (20 expected, 22 in June)

Wednesday: MBA Mortgage Applications, week ended July 23 (-4.0% during prior week); Advance Goods Trade Balance, June (-$88.0 billion expected, -$88.1 billion in May); Wholesale Inventories, month-on-month, June preliminary (1.1% expected, 1.3% in May); FOMC Monetary Policy Decision

Thursday: Initial jobless claims, week ended July 24 (380,000 expected, 419,000 during prior week); Continuing claims, week ended July 17 (3.192 million expected, 3.236 million during prior week; GDP annualized, quarter-on-quarter, second quarter (8.5% expected, 6.4% in first quarter); Personal consumption, second quarter (10.5% expected, 11.4% in first quarter); Core personal consumption expenditures, quarter-over-quarter, second quarter (6.0% expected, 2.5% in first quarter); Pending home sales, month-on-month, June (0.5% expected, 8.0% in May)

Friday: Personal income, June (-0.4% expected, -2.0% in May); Personal spending, June (0.7% expected, 0.0% in May); PCE deflator, month-on-month, June (0.6% expected, 0.4% in May); PCE deflator, year-on-year, June (4.0% expected, 3.9% in May); PCE core deflator, month-on-month, June (0.6% expected, 0.4% in May); PCE core deflator, year-on-year, June (3.7% expected, 3.4% in May); University of Michigan Sentiment, July final (80.8 expected, 80.8 in prior print) 

—

Emily McCormick is a reporter for Yahoo Finance. Follow her on Twitter: @emily_mcck

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[pamela1234-adblog]

Mod 3.1 LT 3

Learning Task 3

Using the first three steps in the Objectives and Task Method, write a draft for your budget plan. You may use this as reference later on when you start completing the rest of your IMC plan.

Isolate Objectives

Awareness: Communication objective: To build brand and product awareness for the 90% of the target market, among the female ages from 13-30 years old and to the event organizers in Bacolod City.

Advertising objective: To increase social media followers by 25% within the first quarter of operation, January-April 2021.

Comprehension

Communication Objective: To inform the 85% of the target market about the products and the feeling they’ll get whenever they’ll purchase a customized accessory.

Advertising objective To post product portfolios in Strings & Charms social media accounts and increase engagements within the first quarter of the business, January to April 2021.

Conviction

Communication Objective: To connect with the 70% of the target market and ask about their feedbacks and reviews about Strings & Charms’ product.

Advertising Objective: To post these feedbacks and reviews in Strings & Charms’ Facebook and Instagram stories every start and end of the week during within the first quarter of operation, January to April 2021.

Action

Communication Objective: To persuade the 65% of the target market to buy their own customized resin accessories Increase 50% sales at the second quarter of the business, May to August 2021.

Advertising Objective: Give 5% discount on the launching date and build a referral program to retain customers.

STEP 2

Determine tasks

AWARENESS TASKS

-        Post product portfolio ,monthly launching dates and product videos in Facebook and Instagram

-        Have an automated Facebook ad twice a week

-        Determine trends and latest phenomenon to incorporate in discussions and engagements with the customers

COMPREHENSION TASKS

-        Post videos with a slice of life execution technique to show the value proposition of the product

-        Make the business’ social media platform interactive for the customer, answer questions within the day to get their attention

-        Post a live video while crafting to be able to understand the process

CONVICTION TASKS

-        Post about promos, discounts and voucher to capture their attention

-        Post the product benefits and the value that it gives upon acquiring the product

-        Build brand relationships with the customers through engaging discussions about their most memorable moments #MMM in social media platforms

ACTION TASKS

-        Give discounts and vouchers to the page likers and followers.

-        Launch the bundle monthly collection which can entice them since they’re purchasing two products in a price of one

-        Build a referral program to further boost sales and customers

Expenditures

Photo and Video (with edit) – 15,000

Facebook Ads (Automated) – 100 per day, thrice a week, x 16 weeks = 4,800

Talent Fee for Student Director- 2,500

Talent Fee for Actors (3)                              - 3,000

                                            Total  25,300

[ajaychandak01]

Impact of Covid-19 on Advanced Sterilization Products Market Expected to Witness the Highest Growth 2027 with Top Key Players Steris Corporation, Belimed AG, Getinge Group, etc

Global Advanced Sterilization Products Market Forecast to 2027

Advanced Sterilization Products Market Report is a comprehensive study that offers in-depth details about the Advanced Sterilization Products market. The study explains in detail about the current and changing market trends along with an analysis of the individual segments of the market. The report also provides a detailed analysis of the key players operating in the industry. Analysis of the Global Advanced Sterilization Products Market includes a market-based outline and provides detail about the current and futuristic outlook of the market.

The global Advanced Sterilization Products market research report is a comprehensive study of the industry and has been recently added by Reports and Data to its extensive database. This informative research report is furnished with the latest happenings of the world in regards to the coronavirus pandemic. The report provides a detailed analysis of the impact of the pandemic and the economic scenario of the industry. The present and future impacts of the COVID-19 pandemic on the overall market are also covered in the report.

Get a Free Sample PDF Report to understand our report before you purchase @ https://www.reportsanddata.com/sample-enquiry-form/3330

Top players operating in the market and profiled in this report are Steris Corporation, Belimed AG, Getinge Group, MMM Group, MATACHANA Group, Sotera Health, Advanced Sterilization Products, Cardinal Health, Noxilizer, Inc., and Tuttnauer, among others.

Product & Services Outlook (Revenue, USD Billion; 2017-2027)

Dry Heat

Ethylene Oxide

E-Beam

Steam

Consumables & Accessories Type Outlook (Revenue, USD Million; 2017-2027)

Pouches

Lubricants

End User Outlook (Revenue, USD Billion; 2017-2027)

Hospitals & Clinics

Pharmaceutical Companies

   Key questions addressed in the report are:

·       What is the estimated market size and share in the forecast period?

·       What are the key driving factors of the Global Advanced Sterilization Products market?

·       What are the risks and challenges the companies will have to face in the forecast period?

·       What are the emerging trends and how they influence market growth?

·       What are the opportunities for expansion of the global Advanced Sterilization Products market?

·       Which region is expected to dominate the market during the forecast period?

The report covers extensive analysis of the regions where the industry operates. According to the regional analysis, the market is segmented into key geographical areas such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. The regions have been examined on the basis of the production and manufacturing capacities and costs. Research analysts have formulated this report through extensive primary and secondary research on the regional segmentation.

The report offers a panoramic view of the competitive landscape of the Global Advanced Sterilization Products Market. The report covers comprehensive data about current and recent trends, technological advancements, and methodologies. The research document offers a detailed and concise data to assist in making strategic business decisions. The report contains a graphical representation of the important statistical data in the form of tables, graphs, charts, figures, and diagrams.

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The detailed analysis of the global Advanced Sterilization Products market has been formulated with the help of advanced analytical tools such as SWOT Analysis, Porter’s Five Forces Analysis, feasibility analysis, and investment return analysis. To sum up, everything that has been stated, the report offers an accurate estimation and reliable evaluation of the global Advanced Sterilization Products market to provide insights into the business sphere.

Highlights of the TOC of the report:

·       Market overview

·       Economic impact on the industry

·       COVID-19 impact analysis

·       Competitive landscape

·       Production and revenue estimation by Region

·       Production, Consumption, Export/Import by Region

·       Production, revenue, price trend by Type and Application

·       Manufacturing and Production Cost Analysis

·       Industrial Chain Analysis

·       Market Forecast till 2027

Benefits of the Global Advanced Sterilization Products Market:

·       Analysis of the changing competitive dynamics of the industry

·       Futuristic outlook on factors driving and restraining the growth of the market

·       An in-depth 8-year forecast along with predictions of market growth

·       Comprehensive analysis of the key product segments and their growth estimation for easy understanding

·       Provides a competitive edge to the companies operating in the market

·       Strategic recommendations to the established companies as well as new entrants in the industry

·       In-depth analysis of market segments and complete insights of the market to assist in formulating investment strategies

Access the Entire Report packed with TOC, Tables and Figures and Outline of Prominent Companies @ https://www.reportsanddata.com/report-detail/advanced-sterilization-products-market

Thank you for reading our report. Customization of the report is available as per requirements. Please connect with us and our team will ensure you get the report well-suited to your needs.

 About Us: Reports and Data is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target and analyze consumer behavior shifts across demographics, across industries and help client’s make a smarter business decision. We offer market intelligence studies ensuring relevant and fact-based research across a multiple industries including Healthcare, Technology, Chemicals, Power and Energy. We consistently update our research offerings to ensure our clients are aware about the latest trends existent in the market. Contact Us: John Watson Head of Business Development Direct Line: +1-212-710-1370 E-mail: sales@reportsanddata.com Reports and Data | Web: www.reportsanddata.com News: www.reportsanddata.com/market-news Connect with us:  Facebook | LinkedIn | Twitter

[abujaihs-blog]

‘Loom Money Nigeria’ is a fraudulent scheme, SEC warns

The Securities and Exchange Commission has warned Nigerians against fraudsters currently running an online investment scheme tagged “Loom Money Nigeria.’’ Acting Director-General of the commission, Ms Mary Uduk gave the warning at a news conference on Thursday in Abuja. A statement by SEC’s Head of Media, Mrs Efe Ebelo, said that Uduk, who was represented by acting Executive Commissioner, Operations of SEC, Mr Isyaku Tilde, said Loom Money Nigeria had taken over the social media. She said that the scheme targeted young people, luring them to participate in a pyramid model of the Ponzi. The director-general disclosed that the fraudsters carried out their illegitimate activities via social media platforms like Facebook and WhatsApp. She added that they lured young Nigerians to invest as low as N1,000 and N13,000 and to get as much as eight times the value of the investment in 48 hours. Uduk said that the venture was a Ponzi scheme, where returns would be paid from other people invested funds, adding that it had no tangible business model. “We are aware of the activities of an online investment scheme tagged ‘Loom Money Nigeria’. “The platform has embarked on an aggressive online media campaign on Facebook and WhatsApp. “They lure the investing public to participate by joining various Loom WhatsApp groups to invest as low as N1,000 and N13,000 and get as much as eight times the value of the investment in 48 hours. “Unlike MMM that had a website and the promoter known, the people promoting Loom are not yet known and this pyramid scheme operates through closed groups mainly on Facebook and WhatsApp.

“If it were a local Ponzi scheme with known offices, it would be very easy for the Commission to seal their offices and freeze their accounts. “We therefore wish to notify the investing public that the operation of this investment scheme has no tangible business model hence it’s a Ponzi scheme, where returns are paid from other people’s invested sum. “Also, its operation is not registered by the Commission,” she said. Uduk, therefore, advised the public to distance themselves from the scheme, adding that anyone that subscribed to the illegal activity did so at his own risk. She assured that an inter-agency committee, Financial Services Regulation Coordinating Committee, was working on the issue, and that the commission was also collaborating with security agencies to track them down. A Ponzi scheme is an investment fraud that involves the payment of purported returns to existing investors from funds contributed by new investors. Loom Pyramid Scheme is not new to the world. Last month, Daily Mail UK reported that the scheme has resurfaced online all over the world, with different names such as ‘loom circle’, ‘fractal mandala’ and ‘blessing loom.’ In Nigeria, its central name is Loom Money Nigeria with individuals creating their own WhatsApp groups such as Jack Loom, Catherine Loom, among others. (NAN) Read the full article

[upshotre]

Beware of Loom ponzi scheme, SEC warns Nigerians

The Securities and Exchange Commission (SEC) has raised the alarm over the activities of some fraudsters currently running an online investment scheme tagged ‘Loom Money Nigeria’. Loom Money Nigeria is taking over social media by targeting young people to participate in a pyramid scheme. But Acting Director General of the SEC, Ms. Mary Uduk during a press conference by the Minister of Finance in Abuja, Thursday warned Nigerians of the fraudulent activities of Loom promoters. Uduk, who was represented by Acting Executive Commissioner, Operations of the SEC, Mr. Isyaku Tilde said the fraudsters carry out their illegitimate business activities via social media platforms like Facebook and whatsapp luring young Nigerians to invest as low as N1000 and N13,000 and get as much as 8 times the value of the investment in 48 hours.   Uduk said the venture had no tangible business model, describing it as a Ponzi scheme, where returns would be paid from other people’s invested funds. “We are aware of the activities of an online investment scheme tagged ‘Loom Money Nigeria’. The platform has embarked on an aggressive online media campaign on Facebook and whatsapp to lure the investing public to participate by joining various Loom whatsapp groups to invest as N1000 and N13,000 and get as much as 8 times the value of the investment in 48 hours. “Unlike MMM that had a website and the promoter known, the people promoting Loom are not yet known and this pyramid scheme operates through closed groups mainly on Facebook and Whatsapp. If it were a local Ponzi scheme with known offices, it would be very easy for the Commission to seal their offices and freeze their accounts.   “We therefore wish to notify the investing public that the operation of this investment scheme has no tangible business model hence it’s a Ponzi scheme, where returns are paid from other people’s invested sum. Also, its operation is not registered by the Commission.” Uduk, therefore, advised the general public to distance themselves from the scheme, adding, “Please note that anyone that subscribes to this illegal activity does so at their own risk.” She also assured that an inter-agency committee, Financial Services Regulation Coordinating Committee (FSRCC) is working on the issue, while also collaborating with security agencies to shut them down. A Ponzi scheme is an investment fraud that involves the payment of purported returns to existing investors from funds contributed by new investors. Read the full article

[robotlolita]

BEWARE: All Bitcoin HYIPs and MLM Schemes are Scams!

itcoin is the earliest and also most preferred cryptocurrency on the planet. However, as bitcoin adoption is on the increase so is the number of bitcoin scams. However, most of these frauds have actually penetrated Africa in the past couple of years as well as are exploiting unknowing customers that intend to earn money online making use of bitcoin.

In this post, you will find out why all so-called bitcoin high return financial investment plans (HYIPs) and also NETWORK MARKETING schemes that entail bitcoin are outright rip-offs and also exactly how to identify these plans to ensure that you do not succumb them.

What Are Bitcoin HYIPs as well as Why Are They Scams? HYIPs (high yield financial investment plans) assure their "capitalists" extremely high returns on their spent bitcoin. The claimed returns (which are often "ensured") can vary from 1 percent daily approximately one hundred percent each month, or a lot more.

HYIP drivers usually assert that they spend their "capitalists" bitcoins in a sophisticated means to generate high returns. Obviously, that is a complete lie. Rather, they only pay out when new money trickles in through the enrollment of new "financiers", which is precisely why all HYIPs have well-paying reference programs that exist to draw new members to the system and also to keep existing members circulating it.

No Defense for ICO Investors

Simply put, all bitcoin HYIPs are simple and also straightforward Ponzi systems where existing financiers are paid with the money being available in from brand-new financiers till the system collapses and the operators disappear with the funds. Because of bitcoin's pseudo-anonymity, going away with taken funds is simpler than ever. Hence, the sudden development in this sort of rip-off.

Genuine cryptocurrency financial investment systems, such as Iconomi, have annual administration fees and also transparently reveal their users what they are buying and exactly how their funds are performing. Also, users can take out their invested funds any time.

HYIPs, on the other hand, are always very secretive concerning their "investment" activities and also it is tough to get your cash out as soon as you remain in the scheme. Why? Because they are merely frauds aimed at taking their capitalists' money once the pot has actually obtained huge sufficient for the operators to exit.

What are Bitcoin NETWORK MARKETING Schemes as well as why are they scams? Bitcoin NETWORK MARKETING (multi-level advertising and marketing) schemes take the popular aspect of internet marketing (additionally called direct selling) and utilize the popularity of bitcoin to produce a rip-off.

It is really simple to determine a bitcoin Multi Level Marketing fraud as they all have one point alike. They do not market a product or a service. Huge companies that use multi-level marketing such as Herbalife, for instance, have items that their direct sales individuals offer. When it involves bitcoin MLM systems there is no product as well as no solution, which is why they can be so easily determined as just an additional pyramid system.

bitcoin scamMembers of bitcoin Multi Level Marketing schemes just really gain by hiring new members, which is why you can locate so many people uploading referral web links in Facebook teams advertising their "financial investment strategy", bitcoin doublers, (phony) cloud mining websites or Multi Level Marketing scheme.

The funds paid to their individuals are a little share of the new money from other participants. Those who join have to pay a charge. After that, the organisation pumps the amount into paying recommendations. In the long run, when the operators have gained sufficient the system falls down and also they disappear with the money.

Supposed Bitcoin Scams in Africa MMM The lately reincarnated MMM is a supposed Ponzi scheme that has actually been around for years. Its owner, Sergei Mavrodi, who ran MMM given that the late 80s was condemned by Russian courts in 2007 of ripping off 10 000 capitalists out of over $4 million in complete as well as was sentenced to 4.5 years in prison. However, after his launch, Mavrodi relaunched MMM and targeted new markets, consisting of Africa, for his scheme.

MMM concerned South Africa in 2015 and has actually considering that spread to Nigeria, Ghana, Kenya, and also Zimbabwe. The organisation assures a 30 per cent roi however gives no indication of exactly how business really means to create these returns aside from "individuals aiding each other". This ought to call alarm bells as it clearly implies that MMM is a pyramid system. Well, that as well as the fact that the company's proprietor has actually currently been founded guilty for running a Ponzi plan with the very same name back in Russia. Several governments were quick adequate to caution their people about the plan, yet MMM is still up and running in countries like Kenya and Nigeria and exploiting unknowing bitcoin newbies who intend to spend their coins.

According to records by MoneyWeb, MMM South Africa collapsed in 2016 as well as its drivers have actually vanished with their targets' funds. MMM revealed on its South African Facebook page that the RB "was an experiment, and, sadly, it stopped working". Victims that were associated with the rip-off, shed all their spent bitcoin as their accounts online were iced up as is commonly the instance when scammers collapse their schemes.

Onecoin Onecoin is a claimed pyramid plan that is claiming to have its very own blockchain as well as cryptocurrency. Nevertheless, no evidence that its blockchain exists has actually ever been presented, whereas every other blockchain has a blockchain traveler where deals can be checked out. Furthermore, its "electronic money" is not detailed on CoinMarketCap as it is commonly thought not to exist at all.

bitcoin hyipsAt the minute, Onecoin is under examination by police departments in a number of nations around the world consisting of the UK, Germany, as well as India, where arrests were made. Even the central bank in Uganda has actually cautioned its citizens regarding OneCoin. Nevertheless, you will still discover OneCoin "capitalists" send marketing product with recommendation links to unknowing individuals online in the hope to earn money by continuing the scheme.

MMM and also OneCoin are 2 of the most noticeable alleged bitcoin rip-offs in Africa yet there are far more. Most of them assure high returns from bitcoin cloud mining however are in reality just another type of Ponzi system.

Exactly How To Prevent Becoming Victim to a Bitcoin Scam 1. Ensure that firm information and also names of the proprietors are provided and real! The majority of bitcoin scams will certainly not list the company address nor have a group area that clearly details who runs business as well as who the proprietors are. This is a clear warning, so it needs to be the first thing to look out for.

If the company is lawfully registered and there are owners detailed, go do a fast google search and see if these details are really real. Fraudsters will gladly offer incorrect information in the hope that their targets do not conduct thorough research.

2. If the plan "warranties" you returns, it's a fraud! If you find a site or a system that assures you returns, it is nearly specific to be a rip-off. There is constantly a risk when it concerns spending, so returns can never ever be guaranteed.

3. If the returns they specify that they will certainly create for you are really high, that's a red flag! Despite the often fast-increasing value of electronic money, if you stumble upon a system that informs you that it will double your bitcoin within a month or pay you 10 percent return each day, for example, you will have come across a rip-off with virtually one hundred percent assurance.

Just use sound judgment, exactly how would a company be able to pay you 10 percent or perhaps 1 percent returns per day other than by using the cash from one financier and also offering to the following as Ponzi systems do? Bitcoin mining will definitely not make you 1 percent per day. That is mathematically impossible as we understand just how much the blockchain can pay in rewards daily.

4. Read unbiased evaluations online and also connect to individuals to hear about their experiences! Another terrific way to inspect if an investment platform is reputable is to locate impartial evaluations and to reach out to customers who have actually invested there. Nevertheless, be wary of those that send you recommendation web links or have them in their evaluations as these point of views are not objective. People who send you reference web links when they give you their point of view are just seeking to profit reference earnings, which is exactly how individuals in Ponzi plans make money up until the plan breaks down.

5. Examine if the company is provided on badbitcoin.org! The gentlemen that run the internet site badbitcoin.org supply a very useful service to bitcoin newbies that are tempted by high-returns encouraging financial investment systems that remain in truth simply simple scams. The platform notes most recognized bitcoin scams as well as new sites are added a regular basis.

6. The Golden Rule is: "If something seems as well great to be real, it most likely is!" Probably the easiest way to establish whether something is a fraud or not is if it sounds too great to be real. If you are being assured high returns that you can make passively online by "simply" spending a couple of hundred dollars, you will probably have actually found a rip-off.

7. There are no legitimate bitcoin HYIPs or NETWORK MARKETING schemes. They are all scams! Ultimately, not succumbing to a bitcoin investment plan in the form of a high return investment plan or MLM/pyramid system is really very easy because every one that you encounter online is a fraud.

While there are many methods to earn bitcoin online, high return financial investment strategies and ONLINE MARKETING plans are not part of them and also need to be stayed clear of at all cost. If you invest in any of these systems, you will very likely shed cash sooner or later when their drivers collapse the system and also make an exit.

Regrettably, African bitcoin Facebook teams are frequently packed with individuals (typically with fake Facebook accounts) posting concerning "impressive" bitcoin investment opportunities that usually consist of a recommendation web link to a HYIP, NETWORK MARKETING or a phony cloud mining scheme. So, keep your wits about on your own when seeking financial investment opportunities online as well as bear in mind: "If it appears as well good to be real, it possibly is!"

Looking for buy hyip website? Join with us

[autopilotrecruiting]

New Post has been published on

New Post has been published on http://leadershipmentoring4free.info/blog/2018/02/03/use-network-marketing-systems-build-network-business-completely-auto-pilot/

Use Network Marketing Systems to Build Your Network Business Completely on Auto Pilot

Network Marketing SYSTEMS Introduction

I am asked with this same question for about 20 times in a day. Why do you need MLM systems to succeed in the Network Marketing industry? Well, a little fact check is necessary. 97% of the MLM professionals are not making money in this industry. Let’s put it like this. 10$ per week is the average income that network marketers get today. That makes you wonder what the problem is. Well, the basic problem is that a lot of people refused to understand that Network Marketing IS A BUSINESS.

You won’t really attain success in the MLM Network Marketing business unless you treat it as one. If you understand that this is a business, then you will understand that nobody wants to do a business with a wimp. You must become a leader. The concept like this is called Attraction Marketing. Now, why do MLM SYSTEMs are needed?

Network Marketing Systems: To Brand You as A Leader

As said earlier, do you think Bill Gates will beg you to do business with him? Do you think that Donald Trump will be begging you to become one of his business partners? I do not think so. It’s simply because there is something with these people which says that they are leaders and they can get the job done. You need a system that will brand you as a leader.

You need a Network Marketing system that says you know what you are doing and you can lead people to the financial freedom promise land. How are you going to make you a leader? You must stand out. If I go on the internet and Google your primary company, will your name pop up? A leader offers value. What is the value that you could offer? You can have the access to enough training in making you an expert in a specific area with an MLM system. The more you educate yourself, the more value you will have to offer your prospects.

Network Marketing Systems: To Generate Endless Leads The lack of leads is one of the network marketers’ problems in this industry. The reality is that you cannot build a multimillion-dollar business with family and friends. As a matter of fact, your family and friends will be your biggest critic because you refuse to depend on paycheck like them to survive and you chose the entrepreneurship path.

Let us not be delusional because of the truth that you must have lots of leads to talk to. With the help of an MLM System, you can get limitless leads that you want. We have people currently generating 200 – 600 MLM leads per day. Just imagine how fast your business will grow if you would generate at least 50 leads per day. This all depends on how much resources you would want to put in. These leads are all targeted leads. Those leads are people who seek for the solution that you can offer as a result of the MLM system.

Network Marketing Systems: To Make Money Even if People Do not join your business. That is right. The fact remains that majority of the people that you share your business opportunity with will not join your business. As what we could see, the basic concept is that you offer them the solution that they need. They are going to offer to buy from your system. You will also earn commission from that since you are the one who brought them into the system. People like to buy and they don’t want to be sold on. Your job is basically to offer them solutions sincerely. I guarantee you that they will voluntarily buy from you through the system. So those that do not join your business are buying from you. This situation is a double win. We also have people who make 5 figures income monthly just for affiliate commission in our system. It’s insane.

Network Marketing Systems: My Recommendation. Clearly, there are many Network Marketing systems out there that you can benefit from. You cannot go wrong with whichever of them honestly. However, I am recommending. https://worldhealth.helo.life/getsite.html With this system you will get access to hours of training and webinar in the back office. The training are clearly worth Millions of dollars. You will get access to your own lead capturing page that will brand you as a leader.

They will also send you email autoresponders to your list of your behalf. In a nutshell, this is the same system that our team used to recruit new reps into their organization. That is really insane. I am not sure what you are waiting for. This System Is Being Rated The #1 Premiere System For Network Marketers Internationally. Have this system today.

  If you’re serious about learning how to market your MLM and learning proper techniques to build your business, then I want you to pay very close attention to this article. In it, I will tell you exactly how to market your business using the “MMM Formula.”

Most network marketers – especially newbies – are taught to do the same list of things. They are taught to make their “list of 100,” buy all sorts of product samples and marketing material, hold in-house or hotel parties, and talk about the business opportunity with anyone who will listen. Does this sound familiar in terms of how you were taught to market your MLM business?

In reality, the way you should be building your business revolves around a simple equation I call “The MMM Formula.” This is a concept which, at its core, puts you in a position to be the hunted instead of the hunter. There is no easier way to build a business than to have others chasing you down, instead of having to hunt people down and convince them why they should join your business. This is what you want to achieve when you are deciding how to market your MLM business.

The MMM Formula stands for “message to market marketing.” This MMM Formula is how to market your MLM business the right way.

This is nothing more than putting the right message in front of the right audience. This enables you to only speak with prospects who genuinely have a want, need or desire for something that you can solve or provide.

For example, say you are marketing a weight loss product. You would put an ad online. When people click on that ad, they would go to a data capture page talking about weight loss. They would submit their details into the data capture page. Then your emails to them would be geared toward weight loss.

Notice that nowhere in that example did I talk about promoting your company or the business opportunity. If you want to know how to market your MLM business, it is by promoting YOU as the expert who has a solution to a problem people have.

Understanding and implementing this is key to building a big business. Now you’re building a list of prospects of people who genuinely want a solution you can make happen. In this situation, and while I’ve used the example of weight loss, you can build a business in any industry you’re in.

My Primary Business Click Here

Erving Croxen

Text Me 902-329-7977

“I can give you a complete presentation, but it would take an entire minute.“When could you set aside a whole minute?”

I will answer 3 questions y will want to know

  Question # 1-“What kind of business are we in?”

Question # 2 –How much money can you make?”

Question # 3: “So exactly what do you have to do to earn this money?”

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[martechadvisor-blog]

Why is Brand Storytelling Important for E-commerce Stores?

Victoria Greene, Brand Marketing Consultant at Victoria E-commerce talks about how stories are no longer just for pleasure and how they’re used in business too. And how an effective brand story can take a user on an emotional journey, connect them with your brand’s message, and lead to an increase in conversion rates. In this article one can learn how to get the most out of their Facebook advertising budget, particularly for smaller, newer brands. Sequential advertising will help you warm up your audience and pique their interest before driving for a sale

In case you if missed the memo, brand storytelling is one of the most powerful tools in your social arsenal. Just like when you were a child, storytelling can work its magic on you, taking you on an emotional journey.

Storytelling can do this for brands too. If you tell a story to your audience, you can garner their trust, evoke an emotion from them, and ultimately encourage them to make a purchase. This is particularly important to note for online brands, because your customers do not have the opportunity to experience your store physically, so brand storytelling can really help them engage with you and understand what you’re about. In fact, over 55% of people would consider buying from a company after enjoying its brand story. Sounds appealing, right?

It’s time to start thinking about what narratives you can draw from your brand’s message and product offering. What stories could you tell to help customers better connect with you?

Fabletics had employed sequential advertising and brand storytelling to great success.This brand had strategically reached out to their audience of twenty-something gym goers with a video of Kate Hudson looking stylish while doing an intense workout. Fabletics’ brand message is that they aspire to help women look fashionable wearing high performance sports gear, even when they are covered in sweat.

As a relatively young brand, Fabletics’ ‘prime and remind’ sequence introduces the brand and makes a great impression before finally encouraging customers to make a purchase. This tactic is particularly useful for smaller eCommerce brands that are not immediately recognized by users.

Sequential ads are taking Facebook by storm. Let’s explore how you could set them up yourself, and see your conversion rates soar.

Setting up your own Sequential ads on Facebook

Method 1:

One way that you can set yourself up with a Facebook ad sequence is to put all the ads in a single ad set and allow Facebook to automatically run them for you. This is what you need to do:

Create a new campaign and select ‘Reach and Frequency’ on the objective screen

Select your ad frequency and schedule. Make sure that the frequency is high enough for the sequence to run in its entirety

Continue to produce your ads in the same ad group, as you normally would

When created, select ‘Ad Set Edit’ and select the ‘Sequenced’ option

At this stage, you can alter the order of your ads to get the sequence you want

Method 2:

This method involves Facebook engagement audiences. These customers are people who have engaged with your content before, but perhaps haven’t followed through with your call-to-action:

Create your campaign

Select ‘Engagement on Facebook’ as the audience type

Choose your source of engagement, such as video or lead advert

Decide on your level of engagement. For example, you can choose how long you want previous viewers to have watched your video for before they are re-targeted by the next ad in the sequence

Create a new audience for each stage of the sequence

You will eventually have a number of audiences that are targeted to those who engaged with the ad before them in the sequence

Now that you’ve set up your ad, it’s time to explore how to measure its success and engagement levels to see if there’s anything you could improve on.

How to measure your sequence’s success

Facebook have recently changed the way to measure the success of sequential ads. The conversion tracking and custom audience pixels have been phased out in favor of the Facebook Pixel, which encompasses the functionality of both.

This makes Facebook ads even more appealing for brands looking for a strategy that they can track with little fuss involved. One can now use the Facebook Pixel to measure, optimize and build audiences for ad campaigns, and track things like sales, sign-ups, page views and visits.

Pro tip: Facebook have recently expanded their partnerships with third-party measurement services, and now allow them to access information more freely. Facebook has introduced the MMM portal (marketing mix modelling) that enables you to compare your success with the social network compared to other channels. This transparency really lets you see where your budget is being spent most productively.

Are you looking to streamline your Facebook ads and reach your audiences in the most effective way? Check out our previous article on how to boost the ROI of your social media budget.

This article was first appeared on MarTech Advisor

[ericvick]

Microsoft, Apple, Tesla and Facebook in Focus

Monday (January 25)

Tuesday (January 26)

Wednesday (January 27)

Thursday (January 28)

Friday (January 29)

Earnings Calendar For The Week Of January 25

Monday (January 25)

IN THE SPOTLIGHT: KIMBERLY-CLARK

Kimberly-Clark, an American multinational personal care corporation, is expected to report a profit of $1.62 in the fourth quarter of 2020, which represents a year-over-year decline of about 5.2% from the same quarter a year ago when the company reported $1.71 cents per share.

However, Wall Street forecasts the company’s revenue to grow over 3% to $4.7 from the same period year ago. For full-year 2020, revenue is expected to be at $19.1 billion.

“We maintain our Buy-rating and above-consensus EPS estimate into KMB’s 4Q report BMO on Monday. Kimberly Clark’s (KMB) shares have lagged staples as the market remains concerned about moderating POS trends in Dec/Jan and commodities; however, we see an upside to Street 4Q20 and ’21/’22 ests. w/commodity inflation reasonably reflected at current spots and view the bar as low into the print w/KMB trading at 16x P/E (30% discount to HPC peers vs. 20% hist. avg.),” noted Kevin Grundy, equity analyst at Jefferies, who rated the paper products giant “Buy” and set the price target at $152.

Florida-based insurance broker Brown & Brown will post earnings of $0.29 per share for last quarter of 2020.

TAKE A LOOK AT OUR EARNINGS CALENDAR FOR THE FULL RELEASES FOR THE JANUARY 25

Ticker

Company

EPS Forecast

CBU

Community Bank System

$0.76

BOH

Bank of Hawaii

$1.11

PHG

Koninklijke Philips

$1.04

KMB

Kimberly Clark

$1.62

WSFS

Wsfs Financial

$0.91

AUY

Yamana Gold USA

$0.11

CR

Crane

$1.10

HXL

Hexcel

-$0.20

BXS

BancorpSouth

$0.62

JJSF

J&J Snack Foods

$0.26

SFBS

ServisFirst Bancshares

$0.81

BRO

Brown & Brown

$0.29

GGG

Graco

$0.51

AGNC

American Capital Agency

$0.65

STLD

Steel Dynamics

$0.76

FUL

HB Fuller

$0.85

ACKAY

Arcelik ADR

$0.61

ASH

Ashland

$0.44

ELS

Equity Lifestyle Properties

$0.33

BKRKY

Bank Rakyat

$0.17

Tuesday (January 26)

Story continues

IN THE SPOTLIGHT: MICROSOFT

MICROSOFT: The global technology giant is expected to report a profit of $1.64 in the fiscal second quarter, which represents year-over-year growth of about 8.6% from the same quarter last year when the company reported $1.51 per share.

The world’s largest software maker’s revenue is forecasts come at $40.23, up from the $36.91 billion reported the same quarter a year earlier.

“Q2 results likely highlight the durability of Microsoft‘s commercial businesses and conservatism in forward consensus expectations. After clearing tough Q2 product cycle comps and lingering COVID-19 impacts, strong secular positioning and an attractive multiple make Microsoft (MSFT) a top stock for the recovery,” said Keith Weiss, equity analyst at Morgan Stanley.

“At 26x CY22e GAAP EPS, MSFT trades at a premium to the S&P, warranted due to MSFT‘s premium return profile. Multiple expansion will likely come from gaining comfort in the durability of commercial business gross profit dollars.”

Johnson & Johnson, one of the world’s largest and most comprehensive manufacturers of healthcare products, will post earnings of $1.83 per share for last quarter of 2020.

TAKE A LOOK AT OUR EARNINGS CALENDAR FOR THE FULL RELEASES FOR THE JANUARY 26

Ticker

Company

EPS Forecast

NEE

NextEra Energy

$0.38

NEP

Nextera Energy Partners

$0.37

JNJ

Johnson & Johnson

$1.83

NVS

Novartis

$1.36

RTX

Raytheon Technologies Corp

$0.69

GE

General Electric

$0.09

AXP

American Express

$1.31

LMT

Lockheed Martin

$6.42

MMM

3M

$2.15

PLD

ProLogis

$0.39

FCX

Freeport-McMoran

$0.38

PCAR

PACCAR

$1.21

ROK

Rockwell Automation

$1.89

DHI

DR Horton

$1.68

WAT

Waters

$2.87

IVZ

Invesco

$0.57

ALV

Autoliv

$1.92

PII

Polaris Industries

$2.90

ALK

Alaska Air

-$2.86

SNV

Synovus Financial

$0.81

PPBI

Pacific Premier Bancorp

$0.56

GATX

GATX Corp

$0.87

SFNC

Simmons First National

$0.42

XRX

Xerox

$0.63

CIT

CIT

$0.57

ADM

Archer-Daniels Midland

$1.10

RNST

Renasant

$0.59

MSFT

Microsoft

$1.64

TXN

Texas Instruments

$1.34

SBUX

Starbucks

$0.56

AMD

Advanced Micro Devices

$0.47

CNI

Canadian National Railway USA

$1.42

COF

Capital One Financial

$2.80

MXIM

Maxim Integrated Products

$0.68

VAR

Varian Medical Systems

$1.05

BXP

Boston Properties

$0.60

CHRW

C.H. Robinson Worldwide

$0.97

FFIV

F5 Networks

$2.44

WRB

W.R. Berkley

$0.79

EHC

Encompass Health Corp

$0.85

RNR

Renaissancere

-$1.92

SLGN

Silgan

$0.53

UMBF

UMB Financial

$1.32

NAVI

Navient

$0.83

WSBC

WesBanco

$0.61

FMBI

First Midwest Bancorp

$0.26

RXN

Rexnord

$0.38

EBAY

eBay

$0.84

HOG

Harley Davidson

$0.10

Wednesday (January 27)

IN THE SPOTLIGHT: APPLE, TESLA, FACEBOOK

APPLE: The consumer electronics giant is expected to report profit growth of more than 12% of $1.41 in the fiscal first quarter of 2021 on sales of $102.61 billion, highlighted growth of over 11% from the year-ago quarter. That growth is largely driven by a strong demand iPhone handset, Mac computers, iPad tablets and wearables in the holiday season.

“Our December quarter revenue of $108.2B is 5% above consensus, while our EPS of $1.50 is 7% above consensus. We expect demand strength to continue and our FY21 revenue and EPS estimates are both 5% above consensus,” wrote Katy Huberty, equity analyst at Morgan Stanley.

“Given positioning into the quarter is muted after the rotation out of high-quality stocks over the past several months, we expect strong follow-through post-earnings and are buyers into the print. We also raise our price target to $152, from $144, as we mark our price target to market accounting for recent peer multiple expansion.”

TESLA: The California-based electric vehicle and clean energy company is expected to report a profit of $1.04 in the fourth quarter of 2020, posting a profit for the sixth straight quarter. The manufacturer of high-performance electric vehicles’ revenue is forecast to surge about 35% to $10 billion.

“A double-fly-wheel. We believe Tesla can leverage its cost leadership in EVs to aggressively expand its user base, over time generating a higher % of revenue from recurring/high-margin services revenue. Services drive the upside. We forecast Tesla’s (TSLA) network services EBITDA as a % of total TSLA EBITDA to reach 11% by 2025, 19% by 2030 and 37% by 2040. Tesla Service revenue includes automated driving, infotainment, upgrades, supercharging, maintenance, telematics, etc.,” said Adam Jonas, equity analyst at Morgan Stanley.

“Valuation supportive vs. tech. Including Network Services, Energy & Insurance to our core auto forecasts, at $810 Tesla trades at 25x EV/EBITDA in 2025 and 5x 2025 sales. Expensive vs. auto but not vs. software/tech comps.”

FACEBOOK: The world’s largest online social network is expected to report a profit of $3.16 in the fourth quarter of 2020, which represents year-over-year growth of 23.4% from the same quarter a year ago when the company reported $2.56 cents per share.

According to the Zacks Research, the social media conglomerate’s revenue will increase of 24.7% to $26.29 billion from the year-ago, largely driven by solid ad-revenue growth amid advertiser demand during the holiday period.

“Monetization Potential: We are positive on FB‘s monetization roll-out of Instagram as well as FB’s ability to continue to innovate and improve its monetization (Canvas Ads, Dynamic Ads, video). Combined with the high and growing engagement we see monetization upside going forward,” noted Brian Nowak, equity analyst at Morgan Stanley.

“Investing from Position of Strength to Drive Faster Long-Term Growth: We are modeling 29% GAAP opex (excl. one-time items) growth in 2021, implying an incremental $15bn in opex. Our base case model implies opex per employee moderates in ’21 while FB hiring remains roughly flat on an absolute basis. We believe FB will grow EPS at a 28% CAGR (2019-2022).”

TAKE A LOOK AT OUR EARNINGS CALENDAR FOR THE FULL RELEASES FOR THE JANUARY 27

Ticker

Company

EPS Forecast

ANTM

Anthem

$2.53

GIB

CGI Group USA

$0.97

VFC

VF

$0.90

TDY

Teledyne Technologies

$3.05

KNX

Knight Transportation

$0.91

PB

Prosperity Bancshares

$1.35

OSK

Oshkosh

$0.73

NYCB

New York Community Bancorp

$0.26

CVLT

Commvault Systems

$0.47

EAT

Brinker International

$0.35

T

AT&T

$0.73

ABT

Abbott

$1.35

BA

Boeing

-$1.60

ADP

ADP

$1.29

NSC

Norfolk Southern

$2.49

PGR

Progressive

$1.64

GD

General Dynamics

$3.54

BX

Blackstone

$0.90

TEL

TE Connectivity

$1.28

APH

Amphenol

$1.02

GLW

Corning

$0.48

NDAQ

Nasdaq Omx

$1.46

MKTX

MarketAxess

$1.81

HES

Hess

-$0.65

ROL

Rollins

$0.11

TXT

Textron

$0.90

SEIC

SEI Investments

$0.78

PTC

PTC

$0.66

TTEK

Tetra Tech

$0.81

CACI

Caci International

$3.59

LSTR

Landstar System

$1.72

SLM

SLM

$0.36

RLI

RLI

$0.66

SLG

SL Green Realty

-$0.27

AXS

Axis Capital

-$0.28

AVT

Avnet

$0.39

CNS

Cohen & Steers

$0.68

CNMD

CONMED

$0.77

MTH

Meritage Homes

$3.33

CATY

Cathay General Bancorp

$0.76

ISBC

Investors Bancorp

$0.27

CALX

Calix

$0.33

CP

Canadian Pacific Railway USA

$5.03

AMP

Ameriprise Financial

$4.52

AAPL

Apple

$1.41

TSLA

Tesla

$1.04

FB

Facebook

$3.16

NOW

ServiceNow

$1.06

SYK

Stryker

$2.55

LRCX

Lam Research

$5.69

CCI

Crown Castle International

$0.62

EW

Edwards Lifesciences

$0.53

LVS

Las Vegas Sands

-$0.29

TER

Teradyne

$1.00

HOLX

Hologic

$2.17

URI

United Rentals

$4.26

DRE

Duke Realty

$0.16

RJF

Raymond James Financial

$1.65

PKG

Packaging Of America

$1.48

WHR

Whirlpool

$6.00

MKSI

MKS Instruments

$2.01

AZPN

Aspen Technology

$1.17

CREE

Cree

-$0.25

LPL

Lg Display

$0.19

CVBF

CVB Financial

$0.34

XLNX

Xilinx

$0.69

UMC

United Microelectronics

$0.08

Thursday (January 28)

IN THE SPOTLIGHT: Mastercard, McDonald’s, Visa

Mastercard Inc, a leader in global payments and a technology company, will post earnings of $1.53 per share for last quarter of 2020, which represents a year-over-year decline of about 22% from the same quarter a year ago when the company reported $1.96 cents per share.

McDonald’s Corporation, one of the world’s largest American fast-food chain, will post earnings of $1.79 per share for last quarter of 2020. Visa Inc is also expected to report first-quarter earnings on the same day, with earnings of $1.28 per share for the quarter.

TAKE A LOOK AT OUR EARNINGS CALENDAR FOR THE FULL RELEASES FOR THE JANUARY 28

Ticker

Company

EPS Forecast

MKC

McCormick

$0.81

LEA

Lear

$3.40

FCFS

FirstCash

$0.82

VLO

Valero Energy

-$1.28

LUV

Southwest Airlines

-$1.66

AAL

American Airlines

-$4.12

NUE

Nucor

$1.16

MSCI

Msci

$1.92

JBLU

JetBlue Airways

-$1.67

FRME

First Merchants

$0.66

MA

Mastercard

$1.53

CMCSA

Comcast

$0.48

ATI

Allegheny Technologies

-$0.35

ABMD

Abiomed

$1.12

ADS

Alliance Data Systems

$2.44

TROW

T. Rowe Price

$2.64

MCD

McDonalds

$1.79

STM

Stmicroelectronics

$0.54

DHR

Danaher

$1.87

DOW

Dow Chemical

$0.64

CNX

Consol Energy

$0.16

SHW

Sherwin-Williams

$4.84

KEX

Kirby

$0.24

MO

Altria

$1.01

NTCT

Netscout Systems

$0.52

CFR

Cullen/Frost Bankers

$1.28

PNR

Pentair Ordinary Share

$0.63

TSCO

Tractor Supply

$1.47

PHM

PulteGroup

$1.39

EWBC

East West Bancorp

$1.01

RCI

Rogers Communications USA

$0.72

NOC

Northrop Grumman

$5.77

SWK

Stanley Black & Decker

$2.99

AIT

Applied Industrial Technologies

$0.74

BPOP

Popular, Inc.

$1.62

AOS

A.O. Smith

$0.58

XEL

Xcel Energy

$0.55

FLWS

1-800-Flowers

$1.38

EXP

Eagle Materials

$1.74

MMC

Marsh & McLennan Companies

$1.13

COLB

Columbia Banking System

$0.60

BC

Brunswick

$1.02

FLEX

Flextronics International

$0.37

WRK

WESTROCK

$0.54

MTSI

MACOM Technology Solutions

$0.37

VLY

Valley National Bancorp

$0.25

PEXNY

PTT Exploration & Production

$0.01

DOV

Dover

$1.38

DLB

Dolby Laboratories

$0.34

FFBC

First Financial Bancorp

$0.45

HTH

Hilltop

$1.13

NATI

National Instruments

$0.13

RMD

ResMed

$1.25

GBCI

Glacier Bancorp

$0.74

ABCB

Ameris Bancorp

$1.16

CE

Celanese

$1.69

FIBK

First Interstate BancSystem

$0.80

JNPR

Juniper Networks

$0.53

SIGI

Selective

$1.20

V

Visa

$1.28

WDC

Western Digital

$0.52

EGHT

8X8

-$0.03

X

United States Steel

-$0.62

FHI

Federated Hermes Inc

$0.78

AJG

Arthur J. Gallagher

$0.78

SWKS

Skyworks Solutions

$2.08

OLN

Olin

-$0.11

MDLZ

Mondelez International

$0.66

PFG

Principal Financial

$1.42

EMN

Eastman Chemical

$1.50

ORI

Old Republic International

$0.43

FICO

Fair Isaac

$2.35

MSTR

Microstrategy

$1.62

RHI

Robert Half International

$0.68

LANC

Lancaster Colony

$1.57

RDN

Radian

$0.60

CAJ

Canon

$0.31

TOELY

Tokyo Electron Ltd PK

$0.78

HOCPY

Hoya Corp

$0.84

DGE

Diageo

£80.90

KPELY

Keppel Corporation

-$0.05

NVR

NVR

$78.78

FFIN

First Financial Bankshares

$0.37

Friday (January 29)

Ticker

Company

EPS Forecast

PSXP

Phillips 66 Partners

$0.89

JCI

Johnson Controls

$0.40

AN

AutoNation

$2.05

HON

Honeywell International

$2.00

MSGS

Madison Square Garden Sports

-$1.63

ATLCY

Atlas Copco ADR

$0.39

SAP

SAP

$1.95

LLY

Eli Lilly

$2.37

CHD

Church Dwight

$0.52

LHX

L3Harris Technologies Inc

$3.09

CL

Colgate-Palmolive

$0.76

BAH

Booz Allen Hamilton

$0.93

BBVA

Banco Bilbaoizcaya Argentaria

$0.13

ERIC

Ericsson

$0.20

RDY

Drreddys Laboratories

$0.58

CVX

Chevron

$0.07

SYF

Synchrony Financial

$0.89

CAT

Caterpillar

$1.48

CHTR

Charter Communications

$4.82

PSX

Phillips 66

-$0.81

BMI

Badger Meter

$0.43

GNTX

Gentex

$0.50

ROP

Roper Industries

$3.49

WY

Weyerhaeuser

$0.42

LYB

LyondellBasell Industries

$1.36

ROLL

Rbc Bearings

$0.82

FBP

First Bancorp FBP

$0.18

KKR

KKR & Co LP

$0.41

HMC

Honda Motor

$0.89

GCTAY

Siemens Gamesa ADR

$0.02

NNIT

Nnit A/S

kr1.62

SPG

Simon Property Group

$0.85

ASEKY

Aisin Seiki Co

$1.19

ALNPY

ANA Holdings ADR

-$0.35

KMTUY

Komatsu

$0.26

TTM

Tata Motors

$0.17

TOTDY

Toto

$0.46

  This article was originally posted on FX Empire

More From FXEMPIRE:

[apltd]

Why Hyperlocal Advertising Works So Well for Local Businesses

If we listen to conventional wisdom, businesses should be using TV, radio and online banner ads to attract new customers. But when it comes to local businesses, these channels simply aren’t as effective as turning to local marketing.

Many local businesses are finding that hyperlocal advertising — in any media channel that is primarily focused on the needs and issues of the people in that immediate vicinity or community — are more effective than traditional mass-market ads.

Community-based newspapers and magazines, metro blogs, online neighborhood community platforms, plus out-of-home advertising (OOH) like posters at bus stops and digital screens at the gas pump are all good examples of powerful hyperlocal channels.

Let’s take a closer look at why they work so well.

Why Hyperlocal Advertising Works

Local Tribes for Local Brands

In the digital age, it’s become easier than ever for small businesses to gain global attention. But is this really the right way to go? It depends on what niche you’re operating in, but in many situations, what local businesses really need are more local customers. The smart use of targeted, hyperlocal advertising can be a powerful way to connect you with a growing, passionate, local tribe.

Because local businesses generally have more budget limitations than the bigger players in the market, they must invest their advertising dollars more strategically, focusing solely on the most effective channels. For many local businesses, this means investing in hyperlocal media to get immediately in front of a local, relevant audience.

This strategy works, because people are paying loser attention than many marketers realize — especially when presented with contextually relevant opportunities as they move throughout their daily lives. This is definitely the case when we’re outside: Research from the Outdoor Media Association found that consumers are 2.5 times more alert when they are out and about than when they are at home consuming content on their own screens.

You can also create a powerful branding tool when you tap into a culture that’s unique to a local community. For example, a bank that advertises a good luck message to the local college team will be viewed as a relevant partner in the community. Finding these local events, associations and hot topics can help local businesses engage prospects in a more relatable manner.

As a local business, your marketing should feel local. Take advantage of local stereotypes that could help personalize your marketing campaign, as well as any challenges that you’ll need to factor into your campaign planning. Does your area get hit with a lot of snow? Create a campaign around that challenge and offer customers a “snow day special.” Find out if there are any local events that may be relevant to your campaign, or local partnerships that could provide a mutual benefit. Understand that in order to build a loyal local customer base, it’s important to be viewed as a part of the community. Hyperlocal advertising is a great way to achieve this kind of relevance.

Rediscovering OOH in the Local Context

As mentioned earlier, OOH works especially well on the hyperlocal level, simply because it adapts to how people are living and moving through their cities and towns — with billboards and signs near transit hubs and along the main traffic routes, and smart screens in stores and public spaces with lots of foot traffic.

Consider these statistics about the power of out-of-home ads:

According to a Nielsen report, 70 percent of purchase decisions are made while shopping or otherwise in stores.

Some 79 percent of consumers take action after seeing an OOH ad.

Approximately 59 percent of consumers take an interest in time/day/location specific OOH advertising.

Video screens are great for OOH advertising, largely because they’re great for other engaging, locally relevant information too. Location-based video screens often offer content relating to local events, traffic and weather information, nearby special offers, and useful tips and recommendations. For instance, grocery stores can include recipes that highlight ingredients that are on sale for the week. This translates to a better experience for consumers, which is absolutely necessary for better, sustained engagement.

In addition, OOH gives businesses the chance to place visually engaging messaging in strategic locations — such as at the front of the store in full view of checkout lanes — when customers are most bored with the shopping process. According to research from Millward Brown and supermarket video ad platform Impax Media, digital signs are better at capturing attention and promoting specific items than static ads. Not only that, but they resonate well with customers:

96 percent of shoppers noticed the in-line screens.

84 percent of them viewed the content to help them pass the time in line.

Half of the customers surveyed said that digital screens in the checkout line improved their opinion of the retailer.

Solutions like Impax’s represent a milestone in OOH advertising. Retailer content drives the programming mix, while additional non-retail information like local weather and news, event listings and other information keeps customers’ attention while they wait. By giving people the information they find most useful alongside relevant ads, it’s easier for brands to create strong positive associations in the customers’ minds. And brands can tailor their content based on locale-specific attention data, translating to higher relevance and engagement.

As we navigate what marketers are calling “the attention economy,” this kind of in-retail OOH ad delivers exactly that attention, in a way that shoppers find interesting and enjoyable.

A Holistic Local Media Mix

The most effective advertising strategies for any brand must take a holistic media approach. OOH ads, in the context of a larger media strategy, can make all your advertising more effective by reinforcing it on the local level.

When advertising includes a hyperlocal out-of-home element, its impact spikes. As the chart below from UK-based OOH trade group Outsmart demonstrates, the return on traditional media is compounded when combined with OOH advertising:

Local OOH placements also perform better than any other paid media types when it comes to audience recall:

The strategy behind where and when to use OOH is based on a simple idea: People in certain contexts will be more likely to pay attention, remember and take further action — such as making a purchase, for example — than others. For instance, customers who are already in a store are more likely to make purchase decisions that stray from their original intent — and to take advantage of relevant on-the-spot offers.

If you go into a store to buy a new coffee maker, it’s reasonable to think that you’re also going to buy coffee beans and coffee filters; while you’re there, you may also see an in-aisle ad for doughnuts and think, “Mmm, I could go for a doughnut with my coffee in the morning.” You didn’t originally intend to purchase those doughnuts, but the advertising, viewed in the right place at the right time, influenced you to make the purchase.

It’s also straightforward enough to augment your offline local ad buys with online ones. Facebook Ads, for example, allows you to target people based on location, and you can combine these geo parameters with other targeting methods to reach only the people who are truly most likely to benefit from your product.

Google’s new Map Ads feature allows businesses to advertise in map search results, promote locations with map pins, and connect those map pins with in-store promotions. If you’re using promoted pins, you can customize your local business page to highlight products that are currently in stock in a way that’s easily accessible to prospects — with the end goal of getting more physical traffic to your store.

With local, targeted, social campaigns, brands can reach customers as they journey their way through various cities and towns, and keep their attention afterward by using platforms such as Facebook and Twitter for continued engagement.

Putting It All Together

For local business, it all comes down to finding and engaging the local customer, in a way that enhances (rather than disrupts) their everyday experience in the community. Context provides powerful motivation to make purchases, and is the key to making products and services more relevant. Using local insights along with local reach is the fuel behind hyperlocal media like community publications, events, targeted ads and OOH media.

Going local delivers highly relevant and highly targeted offers throughout the various stages of the customer’s journey, both literally and metaphorically. When done correctly, your customers will feel like you’re speaking directly to them, understanding what they want and need in a highly personal way. When this happens, you’re fostering higher brand affinity and bringing people closer to doing business with you.

[jenarodriguez]

How To Avoid Content-Block; Never Run Out Of Ideas

Have you run out of ideas of what to say on your Facebook Page? Has Twitter got you in knots because you’re (frankly) bored – have you hit a content brick wall? Fear not my friends. There is a simple solution. My best guess is that you have forgotten who you are talking to (or want to talk to for that matter). In fact, I would lay my bets that you haven’t even thought about WHO you are writing for. Your main driver to date has more than likely been, “What can I share about me? What’s interesting enough about me to share?” Can I let you in on a secret (that’s not so secret)? It is NOT about you. Identify Your prospect The reason you are stopped in your tracks with producing content for your blog, social media channels and indeed, more than likely for your email marketing – is because you have either forgotten – or never formulated your prospect. Identify Your prospect And no, I do not mean the blue people from the big James Cameron blockbuster. (But how cool would that be!) An prospect – or Persona – or Ideal Target Audience – is the one person you are writing a specific piece of content for. Once you nail that, and I mean properly nail that, the content just flows and flows. Follow my 5 prospect Tips below and I promise your content will be overflowing. TIP #1: Get to know your prospect like he/she is your best friend Write out exactly who your ideal target audience is – you may have a few different audiences who you target (to perhaps align with different services or products) – choose one to start with. Answer these few questions about your prospect: How old is your prospect? What is their home life like? What car do they drive and where do they live? How much do they earn? What traits do they have – that are interesting to note? What hobbies do they have? What does their typical day look like? Who do they hang out with? Where do they hang out? (Virtual and physical places) Color this picture in as much as you can – so you can tell the story of your prospect like they are a person standing in front of you. Once you are done – name your prospect. Let’s call him John for the sake of this exercise. (Mmm…I should have found a male blue person image.) If you need more help on this score – I highly recommend listening to Amy Porterfield’s Podcast on this subject: “Are you Repelling or Attracting Your Potential Customers?” Amy interviews Jasmine Starr who introduces us to her prospect called Elle. You really feel like Jasmine is talking about a close friend of hers. This drives her every move when shaping anything for Elle. TIP #2: Map out what your prospect likes, wants, desires and needs This is a fun exercise – so literally draw it out. (Get out those colored markers and highlighters). Start with your prospect’s name in a circle in the middle of your paper and then move branches outwards from the centre (like a mind map or huge spider). Things to consider: Does John have any daily / weekly / annual challenges? Weaknesses – what knowledge is John lacking to get a certain task or job done? Strengths – what are the tasks or skills that John is really good at? How does John make decisions about selecting who he works with? What or who influences him in the workplace? What or who influences him outside of the workplace (that you know of)? What is the one thing he really desires? What is his burning need (might be linked to his challenges)? What gets him up in the morning? What keeps him up at night? What kind of language does John use? (What words or phrases does he use frequently? Are there specific terms he uses because of his industry / what does he call his staff, customers and products?) And anything else that springs to mind… Note it down – don’t stop until everything you know about John is on the paper. Map Out Your prospect with a mind map or spider diagram TIP #3: Identify themes From your very detailed understanding of John’s lifestyle and his needs and wants – you should be able to stand back from your map of him and clearly identify themes. These themes will give you a content plan for next 12 months to work from. Your themes could look something like this: John’s challenges are: 1,2,3,4 What John is really good at, but could do with the resource to do even better is: 1,2,3,4 John is lacking these things to move his business to the next level: 1,2,3,4 How you can help John is in the following ways: 1,2,3,4 (use his words to describe his needs) These are the measures that John uses to select suppliers/providers: 1,2,3,4 (and you position your solution-based blog post on the ‘measure’ – turn the subject around on how you fulfil or deliver on that measure) Map Out Your prospect Fully Until You Know Him or Her Like Your Best Friend CLICK TO TWEET TIP #4: Flesh it out Take one of the items within each theme and flesh it out completely. So, for example, in the Challenge Theme above, let’s choose Item 1 from the first point that you listed. Let’s say that John’s biggest challenge is recruiting the right team members to help him deliver a quality service to his clients. You are a specialist recruitment consultant. Your piece of content (preferably a blog post) is going to talk about or be positioned as follows: Providing a ‘lay-of-the-land’ of what it feels like to have the wrong team in place (all the extra pressures, extra management time, losing other great staff members because of a bad team member; having a long standing client say they will need to go elsewhere; etc.) Provide practical guidance on how to take control of such a situation – bold, but sensitive advice on how to take the reigns back and how to put good, solid performance management processes in place. Research the correct HR advice (if you don’t know it) and give a general framework to follow. Include a sentence now and then about how you have helped a client in a similar situation resolve this specific issue. Very subtly – do not bolster yourself at all…just relate a story within your story. Close the piece with some compassionate advice and an offer to converse with you, if the reader is experiencing this issue in their business. Give them a private way to communicate with you (email) as well. Now you can do this for every one of the items you have in TIP #3. Can you see that you will have at least 20 bulky blog posts out of that? TIP #5: Vary the format, method and delivery Now take the meaty blog post you have written above – and slice and dice. Take parts of that blog post and do things like: Run a Facebook Live Q&A session on that subject and invite participants to ask questions about that issue Co-host a Blab session with an HR professional who specialises in assisting clients in dealing with difficult staff members. Promote this to your existing clients, as well as across your other social media channels to get an audience to watch, listen and have their questions answered Create about 4 different graphics and images around statistics on this specific issue and perhaps some quotes from successful business people who have been quoted on this specific subject. Create the images yourself (but obviously give credence to the quote author) – add your logo and flair to them. Write 4 to 6 individual tweets – pulling nuggets from the post – and add the link at the end (you now have up to 6 unique tweets that you can use to recycle going forward) Create two attractive Facebook posts with images (optimised for Ads) and share on Facebook – test them through the ads platform and target them at the audience you want to reach And I could go on – but you get where I’m coming from. Reward Diagram Conclusion Can you see how…if you start at the beginning and really understand who you are communicating with on your channels (and it may be that you have John for one platform and Sally for another) – it gets easier? You should have a good idea of how to plan out your content now – based on who you want to speak to. Remember that over and above the work you have done above, you will have some very targeted campaigns planned to promote a specific product or service or solution – but you will always need to know who that campaign is directed at. Get your prospect(s) in place before you do anything else – and you will always be able to go back to it when planning a fresh year of content. Good luck! And let me know how you get on. Any questions – just pop them below and I’d be happy to answer them for you.

Anthony Aires Chief Executive Officer

Real Deal Productions, LLC Prosperity Publishers, LLC

P.S. Keep coming back to AnthonyAires.com to take advantage of the free goodies I share.

If you’d like to connect with me my social media channels you can go here:

Anthony Aires Facebook Timeline: Friend Here >> http://facebook.com/anthonyaires

Anthony Aires Facebook Fan Page: Follow Here >> http://facebook.com/aireswins

Anthony Aires Never Stop Striving Facebook Group: Join Free Here >> https://www.facebook.com/groups/AnthonyAires

Anthony Aires Twitter: Follow Here >>http://twitter.com/anthonyaires

Anthony Aires YouTube: Subscribe Here >> http://youtube.com/anthonyaires

Anthony Aires Instagram: https://www.instagram.com/anthonyaires

If you’d like to learn how I make 6 Figures A Year Working Only 90 Minutes A Day?

Then jump on my next FREE webcast workshop that’s going to show you how I does it…

You can sign up for FREE for the next one by saving your seat here >> https://anthonyaires.com/webcast

Thanks for being a part of the Aires Crew

source https://anthonyaires.com/5254/how-to-avoid-content-block-never-run-out-of-ideas/ from Anthony Aires http://anthonyairescom.blogspot.com/2017/08/how-to-avoid-content-block-never-run.html

[allenmelendez]

How To Avoid Content-Block; Never Run Out Of Ideas

Have you run out of ideas of what to say on your Facebook Page? Has Twitter got you in knots because you’re (frankly) bored – have you hit a content brick wall? Fear not my friends. There is a simple solution. My best guess is that you have forgotten who you are talking to (or want to talk to for that matter). In fact, I would lay my bets that you haven’t even thought about WHO you are writing for. Your main driver to date has more than likely been, “What can I share about me? What’s interesting enough about me to share?” Can I let you in on a secret (that’s not so secret)? It is NOT about you. Identify Your prospect The reason you are stopped in your tracks with producing content for your blog, social media channels and indeed, more than likely for your email marketing – is because you have either forgotten – or never formulated your prospect. Identify Your prospect And no, I do not mean the blue people from the big James Cameron blockbuster. (But how cool would that be!) An prospect – or Persona – or Ideal Target Audience – is the one person you are writing a specific piece of content for. Once you nail that, and I mean properly nail that, the content just flows and flows. Follow my 5 prospect Tips below and I promise your content will be overflowing. TIP #1: Get to know your prospect like he/she is your best friend Write out exactly who your ideal target audience is – you may have a few different audiences who you target (to perhaps align with different services or products) – choose one to start with. Answer these few questions about your prospect: How old is your prospect? What is their home life like? What car do they drive and where do they live? How much do they earn? What traits do they have – that are interesting to note? What hobbies do they have? What does their typical day look like? Who do they hang out with? Where do they hang out? (Virtual and physical places) Color this picture in as much as you can – so you can tell the story of your prospect like they are a person standing in front of you. Once you are done – name your prospect. Let’s call him John for the sake of this exercise. (Mmm…I should have found a male blue person image.) If you need more help on this score – I highly recommend listening to Amy Porterfield’s Podcast on this subject: “Are you Repelling or Attracting Your Potential Customers?” Amy interviews Jasmine Starr who introduces us to her prospect called Elle. You really feel like Jasmine is talking about a close friend of hers. This drives her every move when shaping anything for Elle. TIP #2: Map out what your prospect likes, wants, desires and needs This is a fun exercise – so literally draw it out. (Get out those colored markers and highlighters). Start with your prospect’s name in a circle in the middle of your paper and then move branches outwards from the centre (like a mind map or huge spider). Things to consider: Does John have any daily / weekly / annual challenges? Weaknesses – what knowledge is John lacking to get a certain task or job done? Strengths – what are the tasks or skills that John is really good at? How does John make decisions about selecting who he works with? What or who influences him in the workplace? What or who influences him outside of the workplace (that you know of)? What is the one thing he really desires? What is his burning need (might be linked to his challenges)? What gets him up in the morning? What keeps him up at night? What kind of language does John use? (What words or phrases does he use frequently? Are there specific terms he uses because of his industry / what does he call his staff, customers and products?) And anything else that springs to mind… Note it down – don’t stop until everything you know about John is on the paper. Map Out Your prospect with a mind map or spider diagram TIP #3: Identify themes From your very detailed understanding of John’s lifestyle and his needs and wants – you should be able to stand back from your map of him and clearly identify themes. These themes will give you a content plan for next 12 months to work from. Your themes could look something like this: John’s challenges are: 1,2,3,4 What John is really good at, but could do with the resource to do even better is: 1,2,3,4 John is lacking these things to move his business to the next level: 1,2,3,4 How you can help John is in the following ways: 1,2,3,4 (use his words to describe his needs) These are the measures that John uses to select suppliers/providers: 1,2,3,4 (and you position your solution-based blog post on the ‘measure’ – turn the subject around on how you fulfil or deliver on that measure) Map Out Your prospect Fully Until You Know Him or Her Like Your Best Friend CLICK TO TWEET TIP #4: Flesh it out Take one of the items within each theme and flesh it out completely. So, for example, in the Challenge Theme above, let’s choose Item 1 from the first point that you listed. Let’s say that John’s biggest challenge is recruiting the right team members to help him deliver a quality service to his clients. You are a specialist recruitment consultant. Your piece of content (preferably a blog post) is going to talk about or be positioned as follows: Providing a ‘lay-of-the-land’ of what it feels like to have the wrong team in place (all the extra pressures, extra management time, losing other great staff members because of a bad team member; having a long standing client say they will need to go elsewhere; etc.) Provide practical guidance on how to take control of such a situation – bold, but sensitive advice on how to take the reigns back and how to put good, solid performance management processes in place. Research the correct HR advice (if you don’t know it) and give a general framework to follow. Include a sentence now and then about how you have helped a client in a similar situation resolve this specific issue. Very subtly – do not bolster yourself at all…just relate a story within your story. Close the piece with some compassionate advice and an offer to converse with you, if the reader is experiencing this issue in their business. Give them a private way to communicate with you (email) as well. Now you can do this for every one of the items you have in TIP #3. Can you see that you will have at least 20 bulky blog posts out of that? TIP #5: Vary the format, method and delivery Now take the meaty blog post you have written above – and slice and dice. Take parts of that blog post and do things like: Run a Facebook Live Q&A session on that subject and invite participants to ask questions about that issue Co-host a Blab session with an HR professional who specialises in assisting clients in dealing with difficult staff members. Promote this to your existing clients, as well as across your other social media channels to get an audience to watch, listen and have their questions answered Create about 4 different graphics and images around statistics on this specific issue and perhaps some quotes from successful business people who have been quoted on this specific subject. Create the images yourself (but obviously give credence to the quote author) – add your logo and flair to them. Write 4 to 6 individual tweets – pulling nuggets from the post – and add the link at the end (you now have up to 6 unique tweets that you can use to recycle going forward) Create two attractive Facebook posts with images (optimised for Ads) and share on Facebook – test them through the ads platform and target them at the audience you want to reach And I could go on – but you get where I’m coming from. Reward Diagram Conclusion Can you see how…if you start at the beginning and really understand who you are communicating with on your channels (and it may be that you have John for one platform and Sally for another) – it gets easier? You should have a good idea of how to plan out your content now – based on who you want to speak to. Remember that over and above the work you have done above, you will have some very targeted campaigns planned to promote a specific product or service or solution – but you will always need to know who that campaign is directed at. Get your prospect(s) in place before you do anything else – and you will always be able to go back to it when planning a fresh year of content. Good luck! And let me know how you get on. Any questions – just pop them below and I’d be happy to answer them for you.

Anthony Aires Chief Executive Officer

Real Deal Productions, LLC Prosperity Publishers, LLC

P.S. Keep coming back to AnthonyAires.com to take advantage of the free goodies I share.

If you’d like to connect with me my social media channels you can go here:

Anthony Aires Facebook Timeline: Friend Here >> http://facebook.com/anthonyaires

Anthony Aires Facebook Fan Page: Follow Here >> http://facebook.com/aireswins

Anthony Aires Never Stop Striving Facebook Group: Join Free Here >> https://www.facebook.com/groups/AnthonyAires

Anthony Aires Twitter: Follow Here >>http://twitter.com/anthonyaires

Anthony Aires YouTube: Subscribe Here >> http://youtube.com/anthonyaires

Anthony Aires Instagram: https://www.instagram.com/anthonyaires

If you’d like to learn how I make 6 Figures A Year Working Only 90 Minutes A Day?

Then jump on my next FREE webcast workshop that’s going to show you how I does it…

You can sign up for FREE for the next one by saving your seat here >> https://anthonyaires.com/webcast

Thanks for being a part of the Aires Crew

from Anthony Aires https://anthonyaires.com/5254/how-to-avoid-content-block-never-run-out-of-ideas/ from Anthony Aires https://anthonyairescom.tumblr.com/post/164569867755

[anthonyairescom]

How To Avoid Content-Block; Never Run Out Of Ideas

Have you run out of ideas of what to say on your Facebook Page? Has Twitter got you in knots because you’re (frankly) bored – have you hit a content brick wall? Fear not my friends. There is a simple solution. My best guess is that you have forgotten who you are talking to (or want to talk to for that matter). In fact, I would lay my bets that you haven’t even thought about WHO you are writing for. Your main driver to date has more than likely been, “What can I share about me? What’s interesting enough about me to share?” Can I let you in on a secret (that’s not so secret)? It is NOT about you. Identify Your prospect The reason you are stopped in your tracks with producing content for your blog, social media channels and indeed, more than likely for your email marketing – is because you have either forgotten – or never formulated your prospect. Identify Your prospect And no, I do not mean the blue people from the big James Cameron blockbuster. (But how cool would that be!) An prospect – or Persona – or Ideal Target Audience – is the one person you are writing a specific piece of content for. Once you nail that, and I mean properly nail that, the content just flows and flows. Follow my 5 prospect Tips below and I promise your content will be overflowing. TIP #1: Get to know your prospect like he/she is your best friend Write out exactly who your ideal target audience is – you may have a few different audiences who you target (to perhaps align with different services or products) – choose one to start with. Answer these few questions about your prospect: How old is your prospect? What is their home life like? What car do they drive and where do they live? How much do they earn? What traits do they have – that are interesting to note? What hobbies do they have? What does their typical day look like? Who do they hang out with? Where do they hang out? (Virtual and physical places) Color this picture in as much as you can – so you can tell the story of your prospect like they are a person standing in front of you. Once you are done – name your prospect. Let’s call him John for the sake of this exercise. (Mmm…I should have found a male blue person image.) If you need more help on this score – I highly recommend listening to Amy Porterfield’s Podcast on this subject: “Are you Repelling or Attracting Your Potential Customers?” Amy interviews Jasmine Starr who introduces us to her prospect called Elle. You really feel like Jasmine is talking about a close friend of hers. This drives her every move when shaping anything for Elle. TIP #2: Map out what your prospect likes, wants, desires and needs This is a fun exercise – so literally draw it out. (Get out those colored markers and highlighters). Start with your prospect’s name in a circle in the middle of your paper and then move branches outwards from the centre (like a mind map or huge spider). Things to consider: Does John have any daily / weekly / annual challenges? Weaknesses – what knowledge is John lacking to get a certain task or job done? Strengths – what are the tasks or skills that John is really good at? How does John make decisions about selecting who he works with? What or who influences him in the workplace? What or who influences him outside of the workplace (that you know of)? What is the one thing he really desires? What is his burning need (might be linked to his challenges)? What gets him up in the morning? What keeps him up at night? What kind of language does John use? (What words or phrases does he use frequently? Are there specific terms he uses because of his industry / what does he call his staff, customers and products?) And anything else that springs to mind… Note it down – don’t stop until everything you know about John is on the paper. Map Out Your prospect with a mind map or spider diagram TIP #3: Identify themes From your very detailed understanding of John’s lifestyle and his needs and wants – you should be able to stand back from your map of him and clearly identify themes. These themes will give you a content plan for next 12 months to work from. Your themes could look something like this: John’s challenges are: 1,2,3,4 What John is really good at, but could do with the resource to do even better is: 1,2,3,4 John is lacking these things to move his business to the next level: 1,2,3,4 How you can help John is in the following ways: 1,2,3,4 (use his words to describe his needs) These are the measures that John uses to select suppliers/providers: 1,2,3,4 (and you position your solution-based blog post on the ‘measure’ – turn the subject around on how you fulfil or deliver on that measure) Map Out Your prospect Fully Until You Know Him or Her Like Your Best Friend CLICK TO TWEET TIP #4: Flesh it out Take one of the items within each theme and flesh it out completely. So, for example, in the Challenge Theme above, let’s choose Item 1 from the first point that you listed. Let’s say that John’s biggest challenge is recruiting the right team members to help him deliver a quality service to his clients. You are a specialist recruitment consultant. Your piece of content (preferably a blog post) is going to talk about or be positioned as follows: Providing a ‘lay-of-the-land’ of what it feels like to have the wrong team in place (all the extra pressures, extra management time, losing other great staff members because of a bad team member; having a long standing client say they will need to go elsewhere; etc.) Provide practical guidance on how to take control of such a situation – bold, but sensitive advice on how to take the reigns back and how to put good, solid performance management processes in place. Research the correct HR advice (if you don’t know it) and give a general framework to follow. Include a sentence now and then about how you have helped a client in a similar situation resolve this specific issue. Very subtly – do not bolster yourself at all…just relate a story within your story. Close the piece with some compassionate advice and an offer to converse with you, if the reader is experiencing this issue in their business. Give them a private way to communicate with you (email) as well. Now you can do this for every one of the items you have in TIP #3. Can you see that you will have at least 20 bulky blog posts out of that? TIP #5: Vary the format, method and delivery Now take the meaty blog post you have written above – and slice and dice. Take parts of that blog post and do things like: Run a Facebook Live Q&A session on that subject and invite participants to ask questions about that issue Co-host a Blab session with an HR professional who specialises in assisting clients in dealing with difficult staff members. Promote this to your existing clients, as well as across your other social media channels to get an audience to watch, listen and have their questions answered Create about 4 different graphics and images around statistics on this specific issue and perhaps some quotes from successful business people who have been quoted on this specific subject. Create the images yourself (but obviously give credence to the quote author) – add your logo and flair to them. Write 4 to 6 individual tweets – pulling nuggets from the post – and add the link at the end (you now have up to 6 unique tweets that you can use to recycle going forward) Create two attractive Facebook posts with images (optimised for Ads) and share on Facebook – test them through the ads platform and target them at the audience you want to reach And I could go on – but you get where I’m coming from. Reward Diagram Conclusion Can you see how…if you start at the beginning and really understand who you are communicating with on your channels (and it may be that you have John for one platform and Sally for another) – it gets easier? You should have a good idea of how to plan out your content now – based on who you want to speak to. Remember that over and above the work you have done above, you will have some very targeted campaigns planned to promote a specific product or service or solution – but you will always need to know who that campaign is directed at. Get your prospect(s) in place before you do anything else – and you will always be able to go back to it when planning a fresh year of content. Good luck! And let me know how you get on. Any questions – just pop them below and I’d be happy to answer them for you.

Anthony Aires Chief Executive Officer

Real Deal Productions, LLC Prosperity Publishers, LLC

P.S. Keep coming back to AnthonyAires.com to take advantage of the free goodies I share.

If you’d like to connect with me my social media channels you can go here:

Anthony Aires Facebook Timeline: Friend Here >> http://facebook.com/anthonyaires

Anthony Aires Facebook Fan Page: Follow Here >> http://facebook.com/aireswins

Anthony Aires Never Stop Striving Facebook Group: Join Free Here >> https://www.facebook.com/groups/AnthonyAires

Anthony Aires Twitter: Follow Here >>http://twitter.com/anthonyaires

Anthony Aires YouTube: Subscribe Here >> http://youtube.com/anthonyaires

Anthony Aires Instagram: https://www.instagram.com/anthonyaires

If you’d like to learn how I make 6 Figures A Year Working Only 90 Minutes A Day?

Then jump on my next FREE webcast workshop that’s going to show you how I does it…

You can sign up for FREE for the next one by saving your seat here >> https://anthonyaires.com/webcast

Thanks for being a part of the Aires Crew

from Anthony Aires https://anthonyaires.com/5254/how-to-avoid-content-block-never-run-out-of-ideas/