#millionyen

[thespicyhoney]

hii this is super random (also this isnt my atla acc? i usually use @gokupowers for this stuff but im on mobile rn so idk how it works 🥺) but your atla band pic drove me sooo crazy so i made a lil (au of your au??) drawing of it! its a wip but 🥺 drive. google. com / file/d/ 161jIN_b0gxxhH3295P1Dz62iTVDMtd2_/ view? usp= sharing (remove the spaces idk how to send images LOL)

Im glad you enjoy the band au! Im a sucker for bands aus tho that might be cuz I wanted to be in a band when i was in high school. I love your WIP Azula is jumt <3  if you finish and decide to post it please tag me i would love to see it!!!  

[grudgby]

[id: A realistic close up digital painting of Rangi from the Kyoshi novels in a dimly lit room with white walls and brown trim and a window covered in a brown wood screen. Rangi’s appearance is based off Japenese model Yuka Mannami. She looking over her bare shoulder, holding the back of her hand to her lips. Two vertical stripes of light fall along her face and shoulder. Her hair is half up in a topknot, with the rest cascading down her back and around her face. She has a neutral expression and is wearing red eyeshadow in a dramatic cat eye style. End id] A beautiful commission I got by the wonderfully talented @gokupowers​ for a fundraiser she’s doing for mental health. Details on the fundraiser below the cut.  DM @gokupowers​ or @millionyen​ for details!!

[irispublishersfashion]

Iris Publishers_Journal of Textile Science & Fashion Technology (JTSFT)

On the Future of Fetish/ Affective Value

Authored by Shin’ya NAGASAWA

Abstract

This paper describes our research on the future of fetish value and affective/Kansei value such as Relation between Affective/Kansei Value and Fetish Value of Karl Marx, Reasons Why Regular Brands Do Not Apply Affective/Kansei Value, Reasons Why Japanese Brands Do Not Use Fetish Value and Affective/Kansei Value in Marketing, Pursuing the Luxury Strategy, and Importance of the Luxury Strategy

Keywords: Fetish value; Affective/Kansei value; The luxury strategy

Relation Between Affective/Kansei Value and Fetish Value of Karl Marx

While more philosophically complex, if deconstructed into sensation and emotion, the emotional side of affective/Kansei value, represented by our sense of luxury and status [1], equates almost directly with Marx’s fetish value. Of the values which consumers subjectively perceive as separate from the use value of a product, it definitely maps closer than the sensory side of affective/Kansei value, such as taste or smell. The two are perceived differently, however; whereas affective/Kansei value is a psychological value perceived by the consumer subjectively, fetish value represents deviation between the product’s original value and market price-a characteristic value peculiar to capitalism.

Karl Marx (1818-1883) does not attribute any mysterious characteristics to the use value of a commodity; these result from its exchange value. Through the social division of labor, the social characteristics of labor are reflected in commodities, and the ratios used for exchange are decided according to human relations, namely, the ratio of productivity of labor in producing each commodity (e.g. how many can be produced in an hour). Accordingly, the various properties assigned to commodities by the social division of labor are automatically treated as being natural, intrinsic properties of that commodity itself. This is commodity fetishism: a reification peculiar to capitalist production in which commodities assume a godlike mystique. In non-capitalist production, the social division of labor is reified, not goods. Division of labor becomes the subject of the reification when exchanged for commodities [2].

Reasons Why Regular Brands Do Not Apply Affective/Kansei Value

Regular brands make no attempts at applying fetish value and affective/Kansei value to transform their products into the kinds that sell and draw rabid fanbases regardless of price because they don’t know how due to lack of experience. As a result, they think it can’t be done or never think to try.

To take an example, to earn a million yen selling watches, you could sell 10,000 people a 100-yen watch each, or you could sell one watch to one person for one million yen. It’s a question of which choice you take. You might say that talk is cheap, but in fact implementation is another story. So, what makes it so hard?

In our example, the 100-yen watch, and million-yen watch are both watches, but they are clearly different products. They have to be. If you can’t explain exactly why the million-yen watch costs so much and what sets it apart from the 100-yen watch when asked, you won’t sell any.

We are talking about two different products. The prices are different, naturally-one at 100 yen and the other at one million yen. Given price, they are also distributed through different channels: a 100-yen store can sell 100-yen watches, but if they were to put a million-yen watch on display alongside the other watches, no one would buy it. It wouldn’t fit. You have to sell it in different stores and venues. Promotion is different as well; the price alone can sell a 100-yen watch, but you need to sell the story and history of a million-yen watch to have any hope of selling one. Thus, the biggest issue at hand is that the clientele for 100-yen watches and million-yen watches are different. Here, innovation takes the form of changing clientele. Innovation is not restricted to technology; it applies to all facets of business.

Promotion is different as well; the price alone can sell a 100- yen watch, but you need to sell the story and history of a millionyen watch to have any hope of selling one. Thus, the biggest issue at hand is that the clientele for 100-yen watches and million-yen watches are different. Here, innovation takes the form of changing clientele. Innovation is not restricted to technology; it applies to all facets of business.

Targeting luxury requires innovation at all levels: the product, the price, distribution, promotion, and crucially, clientele. Everything changes. Many will instinctively recoil at the mention of “innovation”; even if totally convinced, they can’t bring themselves to action. After all, innovation is hard to do [3].

Reasons Why Japanese Brands Do Not Use Fetish Value and Affective/Kansei Value in Marketing

There are three main possibilities for why local brands like Inden-ya (established in 1582), traditional companies like Chiso (established in 1555), Toraya (established in 1525 or so) and brands like Toyota, despite the latent luxury potential of its Lexus moniker, make no attempts at fetish value or affective/Kansei value.

These three are as follows:

Modest and virtuous dispositions

Here, the Japanese pre-disposition not to beat one’s own drum may get in the way. Statements such as “My product is amazing” or “Look at how great I am!” are shameful and discouraged.

Long-standing local and traditional brands are particularly wont to depend on their reputation: those who know, know. However, the reverse is equally true: those who don’t know, don’t.

The “Tap Water Philosophy”

Konosuke Matsushita, the namesake who founded Panasonic predecessor Matsushita Electric Housewares Manufacturing Works in 1918, espoused what is known as the “Tap Water Philosophy,” that a company’s mission is to distribute goods cheaply enough to breed happiness. This philosophy helped the spread of mass production for appliances, building Matsushita Electric into a leading Japanese manufacturer. Matsushita is deified in Japanese business circles for his pioneering efforts in methods that persist in today’s corporate management, such as segmenting the business into divisions with responsibility for managing profits independently for each factory cluster. Fast-forwarding to the 2000s, however, the same Panasonic lost big to competitors in flat panel TVs. Today, the Tap Water Philosophy has been reinterpreted to devise lifestylechanging value-added products, such as beauty appliances. The Japanese business god’s notion of affordable quality products is seeded deeply in Japanese manufacturers. Leveraging fetish value and affective/Kansei value to sell at higher price points stands diametrically opposed to this philosophy and is thus rejected out of hand.

Quality control

The U.S. introduced quality control to Japan in the post-war era as a means of quantifying things. Japan rejected the concept, citing that things are subjective and emotional and cannot be objectivized or quantified.

To them, Japanese QC and monozukuri (manufacturing and assembling) were justified in the zenith that was 1980s Japan. Kaoru Ishikawa, progenitor of the quality control circle, liked to use the phrase “mohkatte komaru (profitable, more profitable, then at a loss for doing)” to describe QC, which means that excess profits make a mess of quality control. Lowering defect rates in turn reduces the defective products that need fixed or eliminated, thus lowering costs. The practice of equating quality with defect rates long persisted in Japan, keeping affective/Kansei quality from catching on.

For More Open Access Journals in Iris Publishers Please click on: https://irispublishers.com/   For More Articles in Journal of Textile Science & Fashion Technology https://irispublishers.com/jtsft/

For More Information:https://irispublishers.com/jtsft/fulltext/on-the-future-of-fetish-affective-value.ID.000564.php

[blanket-angst]

if i were

i was tagged by the lovely @ash-the-person​ :))

if i were a month, i would be october

if i were a day of the week, i would be friday

if i were a sea animal, i would be a moon jelly

if i were a god/dess, i would be apollo

if i were a piece of furniture, i would be a bookshelf

if i were a gemstone, i would be an opal

if i were a flower, i would be a plumeria

if i were a kind of weather, i would be rain

if i were an emotion, i would be apathy

if i were a fruit, i would be blueberries

if i were a sound, i would be heaving sobs

if i were a planet, i would be uranus pluto

if i were a place, i would be home

if i were a mythological creature, i would be a dragon

if i were a taste, i would be peppermint

if i were a scent, i would be christmas candles and fresh laundry

if i were an object, i would be a sketchbook

if i were a body part, i would be the heart

if i were a song, i would be michael in the bathroom from be more chill

if i were a pair of shoes, i would be worn out converse

i tag @kkamagwis @millionyen @rainbow-kandi-korn22 @moon-berri @kerfundlesnatchle @noodle-b0i @part-timeninja and whoever else would like to join in ! 

[petsymmetryband]

recording #millionyen #day1