#microsurveys

[surveyocean]

How to Use Microsurveys for High Response Rates

In the era of information overload, one powerful tool has emerged as a game-changer for gathering actionable insights quickly and efficiently: microsurveys. Unlike their longer counterparts, microsurveys streamline the process of collecting valuable feedback by focusing on brief, targeted questions that participants can answer in minutes. This approach not only respects the respondent’s time but also significantly increases the likelihood of higher response rates. The effectiveness of microsurveys, especially when crafted and implemented correctly, can provide deep insights into customer satisfaction, employee engagement, product feedback, and more, making them an indispensable tool in your data collection arsenal.

As we dive deeper into how to use microsurveys for high response rates, we’ll explore the essentials of designing effective microsurveys, from crafting concise questions to choosing the right distribution channels. You’ll learn about the strategic implementation of microsurveys to maximize impact, including when and how often to deploy them. We’ll also discuss the various types of microsurveys and their applications across different industries, alongside strategies for analyzing and acting on the micro feedback received. Through case studies, you’ll see real-world examples of successful microsurveys in action, providing you with a clear roadmap to harness the power of micro feedback in your own context.

What is a Microsurvey?

Definition and Overview

A microsurvey is a streamlined method for collecting user feedback, characterized by its brevity and focus. Unlike traditional surveys that may include an extensive list of questions, microsurveys are concise — typically consisting of only two to three questions — and are designed to gather specific information quickly and efficiently. These surveys are often integrated directly within an app or website, allowing for immediate interaction with users in a context-specific manner. This approach not only simplifies the feedback process but also enhances the relevance and accuracy of the data collected.

Comparing Microsurveys to Traditional Surveys

Microsurveys differ significantly from traditional surveys in several key areas. Traditional surveys are usually longer, often sent via email, and can suffer from low response rates due to their length and lack of contextual relevance. In contrast, microsurveys are short, to the point, and are typically deployed in environments where the user is already engaged, such as within an application or during a specific interaction on a website. This method not only ensures higher response rates but also provides more accurate and context-specific feedback. Traditional surveys often lack the flexibility and immediacy of microsurveys, which are designed to target specific user segments and can be adapted quickly based on ongoing user interactions and feedback.

Benefits of Using Microsurveys

The advantages of using microsurveys are numerous. Firstly, their concise nature leads to higher response rates as users are more likely to complete shorter surveys. This results in larger volumes of data being collected swiftly, facilitating a continuous feedback loop that can inform quick adjustments and improvements. Secondly, microsurveys allow for the collection of context-specific data that is immediately relevant to the user’s current interaction with the product. This type of data is invaluable for making informed decisions that enhance user experience and product design. Additionally, the ease of creating and deploying microsurveys aids in internal productivity and allows organizations to remain agile and responsive to user needs.

Microsurveys represent a powerful tool for businesses and organizations to engage with their users effectively, gather essential feedback, and make informed decisions swiftly, ensuring that they can adapt and thrive in dynamic market conditions.

Designing Effective Microsurveys

Key Principles for Compelling Design

When designing effective microsurveys, it’s crucial to focus on the context in which they are delivered. The timing and placement of your microsurvey can significantly impact the quality of the feedback you receive. Ensure that the microsurvey appears at a moment when users are most likely to provide meaningful insights, ideally right after they have interacted with a feature or completed a specific action within your product. This strategic placement helps in capturing the most relevant and immediate reactions of the users.

Additionally, the design and aesthetics of the microsurvey should align with your brand. Customize the visual elements such as colors, fonts, and layout to create a seamless experience that feels like a natural extension of your product. This not only enhances user engagement but also reinforces your brand identity throughout the user’s journey.

Read More..

[strategictech]

CNCF Survey: Half of Organizations Spend More with Kubernetes, Mostly Due to Overprovisioning

CNCF published the results of its latest microsurvey report on cloud-native FinOps and cloud financial management (CFM). Kubernetes has driven cloud spending up for 49% of respondents, while 28% stated their costs remain unchanged and 24% saved after migrating to Kubernetes. Respondents listed overprovisioning, lack of awareness and responsibility, and sprawl as the main factors for overspending. 

@tonyshan #techinnovation https://bit.ly/tonyshan https://bit.ly/tonyshan_X

[globaljobalert-blog]

Senior Product Designer - Remote, (USA, Canada Or Brazil)

Company: Chameleon Highlights - Chameleon is SaaS for product teams to create in-product UX (modals, banners, checklists, microsurveys etc.) to drive user engagement. Watch a short demo here (or sign up here) - We’re a remote-first, Series A, VC-backed (Matrix Partners, True Ventures) startup with ~45 folks distributed across the Americas and Europe. Learn more about us here. - Seeking our third Product Designer; someone with 5+ years of SaaS design experience living in US 🇺🇸, Canada 🇨🇦, or Brazil 🇧🇷 working across our products doing end-to-end design work. - Salary range is $90k - $160k USD annually, based on experience and location. - Our application process is engaging and interactive — we want to focus on your work quality, not just your interviewing skills, while getting to know you during the process. Why this role now? Our product team is ~10 engineers, 3 QAs, 1 PM (Tj), 2 designers (Valentin, Russ), and our founders (Pulkit & Brian). We are building the best product in our category and are shipping great functionality, (see this or our LinkedIn page) but we want to go even faster 🚀 We are concurrently hiring a second PM, and expect that with this we’ll be able to build two pods of work (core and growth/new) with our designers supporting work across projects and themes. We raised a Series A last year after years of bootstrapping with sustained growth, so are in a financially strong position. We have never conducted layoffs and believe in thoughtful hiring. Listen to Valentin and Russ talk about the Design team and process Video (2023-06-23 17_15 GMT+1).mp4 🔮 Where are we heading? It’s a great time to join as we have product-market fit, established the fundamentals of operating as a product team, and work with over 300 outstanding customer, such as Twilio Segment, Mixpanel, Copy.ai, Fivetran, Chili Piper, and more. View some of our case studies here! Users now expect personalized software that caters to their specific needs and context. This is hard to build and manage at scale, but the companies that succeed with this product-led approach are the winners. This provides Chameleon the opportunity to create a category-shaping product that is a part of every company’s stack! 🌐 More on our product, team, culture, and vision here. 📅 What your day might include (+ our stack) - Reviewing and contributing on our product roadmap (Notion) - Researching patterns, components, and flows from other tools (web) - Joining or conducting meetings (we use Zoom, Fathom) for research/discovery - Doing mockups, hi-fidelity designs, and creating prototypes (Figma) - Presenting in our daily design syncs with the product team (Tuple) - Async sharing of designs and or problems for feedback (Loom) - Testing and giving feedback on engineering stories (Chameleon testing accounts) - Updating our design system and component library (zeroheight) Skills and experience that will aid success in this role - 5+ years of full-time product design at a SaaS company where software is the product - 1+ years of startup ( - Experience designing complex product workflows, ideally B2B, from ideation to high-fidelity mocks, and take a system-centric approach to design (think and work with components) - Great at independent research (e.g. competitive analysis, usability testing, surveys, and interviews, etc.) specifically identifying challenges related to usability and adoption - Structured thinking, organized work, clear written and verbal communication - Proficient in Figma or similar tool - You have a fully functioning workstation and a quiet place to work (and take calls) with a high-speed internet connection - You are - Able to join functional and cross-team meetings between 8-10:30am PST - This will be your full-time job (no other part-time roles) - Fluency (written and verbal) in English - Competitive compensation ($90k - $160k USD, based on experience and location) - Early-stage equity (stock options) at a great valuation - New Macbook and $1,000 home-office budget - Flexible work hours, asynch culture and generous paid time off, plus Flexible Fridays! - Fully-paid international team retreats and mini-meetups (last one was in Miami; see - Access to True Ventures portfolio events, workshops, and networking - Ongoing coaching and mentorship from a leadership team that will help you rapidly develop and advance in your career - - - - - This job opening is available on the respective company website as of 4 - Candidates are requested to study and verify all the job details before applying and contact the respective company representative in case they have any queries. - The owner of this site has provided all the available information regarding the location of the job i.e. work from anywhere, work from home, fully remote, remote, etc. However, if you would like to have any clarification regarding the location of the job or have any further queries or doubts; please contact the respective company representative. Viewers are advised to do full requisite enquiries regarding job location before applying for each job.   - Authentic companies never ask for payments for any job-related processes. Please carry out financial transactions (if any) at your own risk. - All the information and logos are taken from the respective company website. Read the full article

[watsonh366]

Screencast Software Market Size, Share, Growth & Trend Analysis Report By Major Segments, Regions, and Leading Players Forecast, by 2021 - 2027 | Futuristic Research

The Screencast Software Market report 2021-2027 provides study at global and regional level to provide comprehensive value market analysis for the years (2017 & 2019 as Historic Years, 2020 as Base Year and 2021-2027 Forecast Period). The Screencast Software Market research report is a wide-ranging study of current trends, market development drivers, and restrictions. Each market segment is broadly analyzed at a powdered level by region (North America, Europe, Asia Pacific, South America, Middle East & Africa) to give intensive information on the global and regional level.

Screencast Software Market research report which gives an in-depth assessment of the market situation regarding market size, share, demand, development, patterns, and forecast for 2021-2027. The report covers the effect analysis of the COVID-19 pandemic. The COVID-19 pandemic has influenced export imports, demands, and industry trends and is expected to have an economic impact on the market. The report gives a comprehensive analysis of the effect of the pandemic on the whole business and gives an overview of a post-COVID-19 market situation.

The Screencast Software market report covers the key patterns overseeing the business development across the regional contributors. It gives insights about the restrictions just as opportunities to assist in better decision-making and execute further business expansion. The study likewise delves into the ever-changing competitive scenario by profiling the leading business players.

Detailed TOC along with also Charts & Tables of Screencast Software Market Research Report accessible at: https://www.futuristicresearch.com/request-sample/FR100329

Key Players Mentioned at the Screencast Software Market Report:

Solution Technologies, NetPlay Software, Beyond Play Limited, Screencastify, City Screen, Screen Dynamics, Launch Interactive, MicroSurvey Software, Glance Networks

 Applications 

⇨ Education ⇨Entertainment ⇨Office ⇨Others

Types

⇨ Perpetual License ⇨Subscription License

Screencast Software Market: Regional analysis includes:

Asia-Pacific (Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia)

Europe (Turkey, Germany, Russia UK, Italy, France, etc.)

North America (the United States, Mexico, and Canada.)

South America (Brazil etc.)

The Middle East and Africa (GCC Countries and Egypt.)

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Key Features of the Report:

• The report gives granular level data about the market size, regional market share, historic market (2016-2019) and forecast (2021-2027) • The report covers in-detail insights about the contender's review, organization share analysis, key market advancements, and their key strategies • The report outlines drivers, limitations, unmet needs, and patterns that are currently influencing the market • The report tracks ongoing advancements, key developments and start up’s details that are actively working in the market • The report gives excess of data about market entry strategies, regulatory framework and reimbursement situation • The report analyze the effect of sociopolitical environment through PESTLE Analysis and competition through Porter’s Five Force Analysis in addition to recent technology progressions and advancements in the market

The research provides answers to the accompanying key inquiries:

* What is the estimated development rate of the market for the forecast period 2021 - 2027? What will be the market size during the evaluated period?

* What are the key driving forces responsible for shaping the fate of the Screencast Software market during the forecast period?

* Who are the major market vendors and what are the winning strategies that have helped them occupy a strong foothold in the Screencast Software market?

* What are the prominent market trends influencing the development of the Screencast Software market across different regions?

* What are the major threats and challenges likely to act as a barrier in the growth of the Screencast Software market?

* What are the significant opportunities the market leaders can depend on to gain success and benefit?

Enquire more at: https://www.futuristicresearch.com/send-an-enquiry/FR100329

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[sarabarratt]

Screencast Software Market -overview on Ongoing Trends 2027

Crystal Market Research has declared a business insight concentrate on Global Screencast Software Market 2021 by Manufacturers, Regions, Type and Application, Forecast to 2027 that uncovers different data permitting sharp market members to comprehend the proportions of the market. The report reveals insight into market improvements, critical patterns just as serious merchant exercises and execution investigation. The report is pointed toward offering perusers ongoing information indispensable to drive future-prepared venture choices. The examination centers around the prevailing patterns, persevering difficulties, and dangers, just as maturing openings impacting development situations in the worldwide Screencast Software market. The market report is a complete examination that shows in general utilization structure, advancement patterns, notable suppliers, and market sections.

Download free request sample:@ https://www.crystalmarketresearch.com/report-sample/IC0611749

Serious and planned Analysis of Screencast Software market:

Main considerations in Screencast Software market like contenders, innovative work, most recent strategic turns of events, interest of every district on the lookout, rivalry between changed contenders, most recent item dispatch and friends acquisitions, key contributions given by various contenders and income of the contenders every one of these variables are referenced in the report will every one of the appropriate motivations to legitimize and comprehend them top to bottom.

The buyer and peruser of Screencast Software market report can acquire a fathoms comprehension of the market income and rivalry alongside their commitment towards the market. Alluring investigation is furnished in the report with every one of the fragments alongside the sub jumped sections that has added to the market development all around the world.

Key manufacturers in the Screencast Software Market:

Solution Technologies

NetPlay Software

Beyond Play Limited

Screencastify

City Screen

Screen Dynamics

Launch Interactive

MicroSurvey Software

Glance Networks

Screencast Software Market

Continue...

Reason to purchase this Screencast Software Market Report: –

Global Screencast Software Market pattern, Market Size Estimates, Industry Scope, and Division.

Competitive examination is determined for prominent Screencast Software players, value constructions and estimation of creation.

Focuses on the key Screencast Software makers, to examine the limit, creation, esteem, piece of the overall industry and advancement plans later on.

Global Screencast Software Market Drivers, Opportunities, Emerging Sectors, and Recent Plans and Policies are appeared.

The current status of the worldwide Screencast Software Market, current market and the two provincial and district levels.

To dissect the chances on the lookout for partners by recognizing the high development sections.

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Prominent Points in Screencast Software Market Businesses Segmentation:

Screencast Software Market, By Type, Estimates and Forecast 2016-2027

Perpetual License

Subscription License

Screencast Software Market, By Application, Estimates and Forecast 2016-2027

Education

Entertainment

Office

Others

Screencast Software Market, By Key Players, Estimates and Forecast 2016-2027

Solution Technologies

NetPlay Software

Beyond Play Limited

Screencastify

City Screen

Screen Dynamics

Launch Interactive

MicroSurvey Software

Glance Networks

Screencast Software Market

Regions & Countries Mentioned In The Global Screencast Software Market Report::

North America Region

Europe Region

Asia-Pacific Region

South America Region

The Middle East & Africa Region

Table of contents:

Study Coverage: The report covers driving makers, market sections, the extent of the items offered in worldwide Screencast Software market throughout the long term and market study goals. It additionally exhibits a classified report gave in the report based on sort of the item and application.

Leader rundown: The report gives a synopsis of key investigations, the development pace of the market, serious territories, market drivers, patterns, issues and plainly visible pointers.

Creation by locale: The report here gives point by point data with respect to the import, send out, creation, income and central participants of the relative multitude of territorial business sectors.

Profile of Manufacturers: The organizations recorded under this part are concentrated based on SWOT examination, items, creation, worth, limit, and other development drivers.

The exploration incorporates noteworthy information from 2015 to 2021 and figures until 2027 which makes the reports a priceless asset for industry heads, promoting, deals and item supervisors, advisors, investigators, and others searching for key industry information in promptly available records with unmistakably introduced tables and diagrams.

Inquire or share your questions if any before the purchasing this report –@https://www.crystalmarketresearch.com/send-an-enquiry/IC0611749

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Crystal Market Research

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Premier Suite, Mont Kiara, 50480 Kuala

Lumpur, Malaysia

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[americanfreighttrucking]

Company Profile for InCrowd, Inc.

Company Profile for InCrowd, Inc.

–(BUSINESS WIRE)–InCrowd pioneered the field of real-time, mobile, MicroSurvey solutions for agile primary market research in the life sciences. The company accesses a 1.8 million “Crowd” of healthcare professionals worldwide, reached in 20 languages, who provide insights on demand, usually from their mobile device – insights whose exceptional targeting and quality help inform the decisions that…

[globaljobalert-blog]

Frontend Engineer - Remote, (USA, Canada, Or Brazil)

Company: Chameleon Highlights - Chameleon is SaaS for product teams to create in-product UX (modals, banners, checklists, microsurveys, universal search etc.) to drive user engagement. Watch a short demo here. - We’re a remote-first, Series A VC-backed startup and currently ~45 team members, distributed across the Americas and Europe. Learn more about our team, company, and culture here. - Looking for a Frontend Engineer with SaaS experience living in the US 🇺🇸 , Canada 🇨🇦 or Brazil 🇧🇷 **to join our product team - Salary range for this role is $120-180k per annum (offer will be based on your seniority and geography) - We try to resemble what it would be like working together through the application process, while also allowing you to show your skills early in the process! The Frontend Engineer role 💬 Why this role now? Our product team is ~10 Engineers, 3 QAs, 1 PM (Tj), 2 designers (Valentin, Russ), Engineering Manager (Aaron Cody) and our founders (Pulkit & Brian). We are building the best product in our category and are shipping great functionality, (see this or our LinkedIn page) but we want to go even faster 🚀 We are concurrently hiring another designer, and another PM so we can build two pods of work (core and growth/new). We raised a Series A last year after years of bootstrapped and sustainable growth, so are in a financially strong position. We have never conducted layoffs and believe in thoughtful hiring. We are looking for a Frontend Engineer who excels in a fast pace remote environment, is enthusiastic about building excellent software, and enjoys tackling a diverse range of problems. 🔮 Where are we heading? It’s a great time to join as we have achieved product-market fit, established the fundamentals of operating as a product team, and work with over 300 outstanding teams, such as Twilio Segment, Mixpanel, Copy.ai, Fivetran, Chili Piper, and more. View some of our case studies here! What your day might include (+ our stack) You will be primarily working closely with the Product team (~10 Engineers, 3 QAs, 1 PM, 2 designers) on our React web-app. - Collaborating with the Product team to review product specs (Notion) - Review designs and help shape the eventual UX of new features (Figma) - Work on your Sprint backlog; highlight your questions, document your progress (Trello) - Review poll requests of other engineers (Github) - Record “product walk” videos to solicit feedback and to show off newly built things (Loom) - Low-latency pairing with other Engineers to make progress with the high context (Tuple) - 2-3 scheduled calls per week (yes only 2-3 🤩) everything else covered ad-hoc, async, through peer pairing or monthly 1-1s with your manager (Slack, Google Meet, Lattice) - Work on our customer dashboard building new UI/UX (React, Rails, Node.js) - Create, build and maintain reusable React components - Write testable well documented code (Cypress, Jest) - Make customer experience with Chameleon memorable and lovable - Support keeping our platform secure and reliable (MongoDB, Heroku, AWS) Skills and experience that will aid success in this role - 4+ years working full-time as an Engineer and 2+ years of React experience - Experience collaborating with other Engineers - Fluency with React / JS / HTML / CSS. Opinionated about the right way to JS. - Independent and self-motivated mindset; proactive in finding solutions while able to structure your own work with minimal management - Be able to provide guidance and answers the first time, see blind spots and complexity before it impacts the flow of work - Other requirements - You have a fully functioning workstation and a quiet place to work (and take calls) with a high-speed internet connection (we’ll send you a new M2 Macbook air with 16GB ram) - You are located in the US 🇺🇸, Canada 🇨🇦, or Brazil 🇧🇷 - Fluency (written and verbal) in English - Learn more about our team, culture, and vision on our company page. The hiring process Our hiring process is designed to give you a taste of working at Chameleon as a Frontend Engineer, so you can reliably decide whether this is the perfect role for you or not! Key milestones 🛣️ - Fill out our application form below We try to make this process unique and transparent, so it will engage you in similar ways to the job. It will also mean that we can move quickly through the recruiting cycle if we are moving forward. - Interview 1 Let’s take this chance to get to know each other and introduce Chameleon. Please bring questions! - Take-home exercise This will be a technical exercise that we expect to take 1-2 hours in total. It will resemble the kind of work you will actually do, so it can help us assess your strengths and different abilities. - Technical debrief interview If we're impressed with your exercise, we'll discuss it with you to understand why you made certain choices and what you might have done differently - Offer 🎉 At this point we are all suitably convinced that you and Chameleon are a great for each other, so we'll agree on your compensation and start date! Timeline We expect to reply to you within ~1 week of you submitting the application form IF we are interested in setting up a call. Once we agree on the offer, we hope you can begin as soon as possible! 🐥 Onboarding Just a note to communicate that we invest in our new teammate onboarding as much as our recruiting process: - We create a customized and structured Onboarding doc corresponding to your Day 1, Week 1, Month 1 periods. - You’ll have a buddy (for non-functional questions) and a coach (for function specific needs) to seek help from. - There will be regular check-ins to ensure you’re getting up to speed. - Early on, you will “pair” as well as have your own independent work (e.g. enhancements to existing functionality) as you gain confidence to take on new projects end-to-end. You will receive continued support from a team that cares deeply about your success. APPLY ON THE COMPANY WEBSITE To get free remote job alerts, please join our telegram channel “Global Job Alerts” or follow us on Twitter for latest job updates. Disclaimer:  - This job opening is available on the respective company website as of 4thJuly 2023. The job openings may get expired by the time you check the post. - Candidates are requested to study and verify all the job details before applying and contact the respective company representative in case they have any queries. - The owner of this site has provided all the available information regarding the location of the job i.e. work from anywhere, work from home, fully remote, remote, etc. However, if you would like to have any clarification regarding the location of the job or have any further queries or doubts; please contact the respective company representative. Viewers are advised to do full requisite enquiries regarding job location before applying for each job.   - Authentic companies never ask for payments for any job-related processes. Please carry out financial transactions (if any) at your own risk. - All the information and logos are taken from the respective company website. Read the full article

[ageloire]

How to Improve Lead Generation with Microsurveys

What Are Microsurveys?

Generating marketing qualified leads is one of the highest priorities for innovative marketing professionals. However, over 50% of marketers admit struggling with lead generation. If this sounds familiar, then you probably also know that the key to generate well-qualified leads and move them through the funnel faster is to get to know them better and use the data to drive smarter marketing campaigns. One idea is to use data enrichment tools. However, they won’t give you the information about goals, challenges, pain points, and interests of your prospects. That’s why you need to conduct surveys. Unfortunately, lengthy and un-engaging questionnaires often experience low response rates.

Truth be told, most of us don’t enjoy taking surveys if we’re honest. But as marketers, we somehow still believe they’re going to answer our 10 plus-question forms.

People are busy, and they don’t like getting emails with “Do you have five minutes to answer our survey?” questions. They expect you to respect their time. Does this mean you should give up on surveys? Absolutely not!

Customer feedback is essential for running effective smart campaigns and converting leads into customers. You can gather insights faster and more efficiently if you forget about questionnaires and leverage microsurveys instead.

A microsurvey is a very brief form of a survey that usually consists of up to three questions, and can be fully answered in under one to two minutes. Simply put, it is quick to create and short to answer. You can embed it in your email, on your website, or in your mobile app.

How Do Microsurveys Differ from Traditional Questionnaires?

Along with digital transformation,  how we conceptualize and execute surveys changed. Everything in our communication is trending toward micro; from five-minute videos toward six-second stories and long forms into short surveys. The extended customer journey brings the opportunity to focus on in-the-moment research. Using microsurveys at different moments of the buyer’s journey lets us find out more about our prospects, personalize our campaigns, and convert leads into customers faster.

The problem with questionnaires is that you can’t make them a smooth part of your communication because by default, they are placed on separate landing pages. A microsurvey can come in the form of a short email survey or a widget floating directly on your website, as well as in your mobile app. In a micro-email survey, the first question should be embedded directly in your email. It improves response rate by eliminating the first step of traditional surveys, which is only pasting the link to your survey and asking your audience to take it.

What Are the Benefits of Their Implementation in Marketing Automation?

In marketing automation, receiving survey results fast is very important. You can choose a tool that smoothly integrates with your engagement platform and sends results in real-time. This way, you can act on feedback quickly by automating smart campaigns. Such a solution also saves your time, enabling you to keep all the insights saved in your prospects’ individual profiles, in one database.

Still, the biggest benefit of microsurveys is that they enable you to connect with prospects precisely at the moment they interact with your website in a given way, or at a specific moment after they receive your email. All this makes your surveys relevant, as you can achieve a much higher response rate than in the case of questionnaires.

Microsurveys tend to be more focused and targeted than traditional research. If you can only inquire about a couple pieces of information at once, you focus on asking more precise questions. Your survey insights become more in-depth and meaningful, so your work doesn’t go to waste. Initially, some marketers assume that a short study means less information, but in reality, it is quite the contrary. Microsurveys open the doors to more frequent interaction with current and potential customers, which aligns perfectly with a longer and more complex customer journey, and opens up the possibility to run broader research.

Generating Leads with Microsurveys

To incorporate microsurveys in your lead generation and nurturing strategy, you should start by looking for touchpoints during your customers’ journey. These points of interaction are the perfect opportunity to gather some of the most valuable insights. These, in turn, can be used to convert contacts into hot MQLs. While every customer journey is a little different, there are some typical, recurring moments when asking for insights seems very natural.

Pain Points

The first step to identify MQLs is asking your first-time website visitors about the challenges and problems they want to solve with your product. You can quickly learn the answers if you target a microsurvey, and embed it directly on your website. It is wise to place it on a high-traffic landing page, like your homepage, because that’s the first touch point they interact with. The same website survey also allows you to ask for their contact details, like email, and other relevant information, such as the industry or department they work at.

Relevant Content

Once you identify your visitors’ pain points, you can automate smart campaigns with relevant content about solutions to their challenges. Of course, this is not the end of your research. Remember to add microsurveys to your email campaigns to get even more valuable information. Ask about the kind of content, topics, and formats they need, and create them. Maybe they’d like to read a case study with someone who faced similar challenges, or maybe they prefer a full guide ebook with some theory, best practices, and use cases? Find out and deliver content tailored to their needs. Use microsurveys to create an excellent experience.

Once you provide your audience with educational content, you can also ask about their budget, when will they be ready to buy, or who’s in charge of the purchase decision. Their answers will help you assess if they are ready for the sales pitch.

Sales Enablement

Moving further, there’s finally a step when people browse through your pricing page. But what actions can you take if they don’t complete the purchase? One option is to embed an exit survey to your website and ask, “What’s stopping you from completing the purchase?” This question gives you invaluable insight into what’s blocking your potential customers from buying from you and gives you the opportunity to take the necessary steps to convert them into customers. If they are not sure how to use your product, offer them a demo, or a training course. Offer them a discount or a free trial if your survey participants feel that the price is too high. If they are thinking about choosing your competitor, send them a solid case study with an important customer. Act on their feedback to adjust your offer, and create a “wow” effect.

If someone signed up for a trial to test your product, you can—and should—send them an email satisfaction survey, like NPS, to find out whether they like your product, and if they are going to convert into customers. The results will show you who is ready to buy your product and is likely to be your promoter. It’s a good practice to run NPS research regularly, for instance once per quarter, to find out how the level of their experience changes in time.

How to Target Your Microsurveys

The power of microsurveys is that you can target them very precisely. You can interact with your prospects exactly at the moment they are engaged in any action on your website, or when they are reading your emails. You can survey visitors as soon as they land on your website. All types of visitors can be surveyed—new, returning, or known names in your marketing automation platform— as well as those coming from a specific source. You can also embed survey questions in your smart email campaigns to continuously gather insights. Targeting your surveys is the key to getting quality feedback.

Expand Your Reach Across Digital Touch Points

What is great about microsurveys is that you can also use them to run your research across all digital touch points. It means that you can reach your prospects exactly where they are, at the moment of their engagement—no matter where they are. Note that not every one of these channels will be good for your case. Be sure to A/B test to determine what works for you. Some groups of customers are more likely to respond to email surveys, while some prefer to answer questions when they are using your mobile app. There is no “one size fits all.” Remember to integrate microsurveys with marketing automation software to quickly act on feedback. Taking action on received insights is the key to generate hot MQLs.

Microsurveys for Customers to Improve Customer Lifecycle

Even after you’ve successfully converted MQLs into SQLs, and finally, into customers, there’s still a lot you can do to improve your customer retention. Don’t stop gathering insights once they become customers. Use surveys to delight your customers and to show that you care.

In your email campaigns, ask your clients about additional features they would like to find in your product. If you’re receiving similar feedback, that information will help your product team create something your customers are looking for. You can also ask about other types of products or services they need and automate smart campaigns with a tailored offer.

An interesting survey use case, which will help you improve your customer’s experience is measuring their satisfaction after a specific interaction with your company, such as a customer service experience. You can do that by sending them an email survey just after a customer service case is closed. This will help you identify strong and weak points during the support process, as well as assess the performance of the support team.

Surveys are a great way to glean information that can contribute to important business decisions. Be sure to share your results with your entire team.

Do you gather feedback from your prospects and measure your customers’ satisfaction? Have you ever used microsurveys, or are you using longer form questionnaires? Share your opinion and your use case below!

The post How to Improve Lead Generation with Microsurveys appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from Marketo Marketing Blog https://blog.marketo.com/2018/12/how-to-improve-lead-generation-with-microsurveys.html

[yesamykimthings]

Screencast Software Market Growth Opportunities and Global Analysis (2020-2027) | Screencastify, Glance Networks, MicroSurvey Software

Screencast Software Market Growth Opportunities and Global Analysis (2020-2027) | Screencastify, Glance Networks, MicroSurvey Software

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While highlighting the…

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How to Improve Lead Generation with Microsurveys

What Are Microsurveys?

Generating marketing qualified leads is one of the highest priorities for innovative marketing professionals. However, over 50% of marketers admit struggling with lead generation. If this sounds familiar, then you probably also know that the key to generate well-qualified leads and move them through the funnel faster is to get to know them better and use the data to drive smarter marketing campaigns. One idea is to use data enrichment tools. However, they won’t give you the information about goals, challenges, pain points, and interests of your prospects. That’s why you need to conduct surveys. Unfortunately, lengthy and un-engaging questionnaires often experience low response rates.

Truth be told, most of us don’t enjoy taking surveys if we’re honest. But as marketers, we somehow still believe they’re going to answer our 10 plus-question forms.

People are busy, and they don’t like getting emails with “Do you have five minutes to answer our survey?” questions. They expect you to respect their time. Does this mean you should give up on surveys? Absolutely not!

Customer feedback is essential for running effective smart campaigns and converting leads into customers. You can gather insights faster and more efficiently if you forget about questionnaires and leverage microsurveys instead.

A microsurvey is a very brief form of a survey that usually consists of up to three questions, and can be fully answered in under one to two minutes. Simply put, it is quick to create and short to answer. You can embed it in your email, on your website, or in your mobile app.

How Do Microsurveys Differ from Traditional Questionnaires?

Along with digital transformation,  how we conceptualize and execute surveys changed. Everything in our communication is trending toward micro; from five-minute videos toward six-second stories and long forms into short surveys. The extended customer journey brings the opportunity to focus on in-the-moment research. Using microsurveys at different moments of the buyer’s journey lets us find out more about our prospects, personalize our campaigns, and convert leads into customers faster.

The problem with questionnaires is that you can’t make them a smooth part of your communication because by default, they are placed on separate landing pages. A microsurvey can come in the form of a short email survey or a widget floating directly on your website, as well as in your mobile app. In a micro-email survey, the first question should be embedded directly in your email. It improves response rate by eliminating the first step of traditional surveys, which is only pasting the link to your survey and asking your audience to take it.

What Are the Benefits of Their Implementation in Marketing Automation?

In marketing automation, receiving survey results fast is very important. You can choose a tool that smoothly integrates with your engagement platform and sends results in real-time. This way, you can act on feedback quickly by automating smart campaigns. Such a solution also saves your time, enabling you to keep all the insights saved in your prospects’ individual profiles, in one database.

Still, the biggest benefit of microsurveys is that they enable you to connect with prospects precisely at the moment they interact with your website in a given way, or at a specific moment after they receive your email. All this makes your surveys relevant, as you can achieve a much higher response rate than in the case of questionnaires.

Microsurveys tend to be more focused and targeted than traditional research. If you can only inquire about a couple pieces of information at once, you focus on asking more precise questions. Your survey insights become more in-depth and meaningful, so your work doesn’t go to waste. Initially, some marketers assume that a short study means less information, but in reality, it is quite the contrary. Microsurveys open the doors to more frequent interaction with current and potential customers, which aligns perfectly with a longer and more complex customer journey, and opens up the possibility to run broader research.

Generating Leads with Microsurveys

To incorporate microsurveys in your lead generation and nurturing strategy, you should start by looking for touchpoints during your customers’ journey. These points of interaction are the perfect opportunity to gather some of the most valuable insights. These, in turn, can be used to convert contacts into hot MQLs. While every customer journey is a little different, there are some typical, recurring moments when asking for insights seems very natural.

Pain Points

The first step to identify MQLs is asking your first-time website visitors about the challenges and problems they want to solve with your product. You can quickly learn the answers if you target a microsurvey, and embed it directly on your website. It is wise to place it on a high-traffic landing page, like your homepage, because that’s the first touch point they interact with. The same website survey also allows you to ask for their contact details, like email, and other relevant information, such as the industry or department they work at.

Relevant Content

Once you identify your visitors’ pain points, you can automate smart campaigns with relevant content about solutions to their challenges. Of course, this is not the end of your research. Remember to add microsurveys to your email campaigns to get even more valuable information. Ask about the kind of content, topics, and formats they need, and create them. Maybe they’d like to read a case study with someone who faced similar challenges, or maybe they prefer a full guide ebook with some theory, best practices, and use cases? Find out and deliver content tailored to their needs. Use microsurveys to create an excellent experience.

Once you provide your audience with educational content, you can also ask about their budget, when will they be ready to buy, or who’s in charge of the purchase decision. Their answers will help you assess if they are ready for the sales pitch.

Sales Enablement

Moving further, there’s finally a step when people browse through your pricing page. But what actions can you take if they don’t complete the purchase? One option is to embed an exit survey to your website and ask, “What’s stopping you from completing the purchase?” This question gives you invaluable insight into what’s blocking your potential customers from buying from you and gives you the opportunity to take the necessary steps to convert them into customers. If they are not sure how to use your product, offer them a demo, or a training course. Offer them a discount or a free trial if your survey participants feel that the price is too high. If they are thinking about choosing your competitor, send them a solid case study with an important customer. Act on their feedback to adjust your offer, and create a “wow” effect.

If someone signed up for a trial to test your product, you can—and should—send them an email satisfaction survey, like NPS, to find out whether they like your product, and if they are going to convert into customers. The results will show you who is ready to buy your product and is likely to be your promoter. It’s a good practice to run NPS research regularly, for instance once per quarter, to find out how the level of their experience changes in time.

How to Target Your Microsurveys

The power of microsurveys is that you can target them very precisely. You can interact with your prospects exactly at the moment they are engaged in any action on your website, or when they are reading your emails. You can survey visitors as soon as they land on your website. All types of visitors can be surveyed—new, returning, or known names in your marketing automation platform— as well as those coming from a specific source. You can also embed survey questions in your smart email campaigns to continuously gather insights. Targeting your surveys is the key to getting quality feedback.

Expand Your Reach Across Digital Touch Points

What is great about microsurveys is that you can also use them to run your research across all digital touch points. It means that you can reach your prospects exactly where they are, at the moment of their engagement—no matter where they are. Note that not every one of these channels will be good for your case. Be sure to A/B test to determine what works for you. Some groups of customers are more likely to respond to email surveys, while some prefer to answer questions when they are using your mobile app. There is no “one size fits all.” Remember to integrate microsurveys with marketing automation software to quickly act on feedback. Taking action on received insights is the key to generate hot MQLs.

Microsurveys for Customers to Improve Customer Lifecycle

Even after you’ve successfully converted MQLs into SQLs, and finally, into customers, there’s still a lot you can do to improve your customer retention. Don’t stop gathering insights once they become customers. Use surveys to delight your customers and to show that you care.

In your email campaigns, ask your clients about additional features they would like to find in your product. If you’re receiving similar feedback, that information will help your product team create something your customers are looking for. You can also ask about other types of products or services they need and automate smart campaigns with a tailored offer.

An interesting survey use case, which will help you improve your customer’s experience is measuring their satisfaction after a specific interaction with your company, such as a customer service experience. You can do that by sending them an email survey just after a customer service case is closed. This will help you identify strong and weak points during the support process, as well as assess the performance of the support team.

Surveys are a great way to glean information that can contribute to important business decisions. Be sure to share your results with your entire team.

Do you gather feedback from your prospects and measure your customers’ satisfaction? Have you ever used microsurveys, or are you using longer form questionnaires? Share your opinion and your use case below!

The post How to Improve Lead Generation with Microsurveys appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from http://feedproxy.google.com/~r/modernb2bmarketing/~3/kI1GGUz3Bhg/how-to-improve-lead-generation-with-microsurveys.html

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December 21, 2018 at 10:17AM

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Marketing Day: YouTube ad targeting for TV, IAB podcast compliance program, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan. Dec 18, 2018 by Ginny Marvin For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be managed via the API as well.

Get started with marketing automation–learn the terms you need to know Dec 18, 2018 by Digital Marketing Depot For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it’s time to get familiar with some basic automated marketing and sales concepts.

Twitter recognizes Heinz Ketchup, Budweiser, NBA and more in its ‘Best of 2018’ list Dec 18, 2018 by Amy Gesenhues The brands recognized this year used Twitter to complement their other marketing efforts.

Why smarter SSPs would be a boon to publishers and advertisers Dec 18, 2018 by Keith Petri Supply-side platforms can simplify and enhance the value of media-buying by utilizing data for better intelligence.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

IAB Tech Lab rolls out podcast measurement compliance certification program Dec 18, 2018 by Robin Kurzer NPR, Rawvoice/Blubrry are the first to gain certification.

Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices Dec 18, 2018 by Barry Levine At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its store.

How identity resolution can help marketers understand the person behind the data Dec 18, 2018 by Digital Marketing Depot For decades, consumer data has been seen by marketers as a “magic bullet” for understanding customers — the more data, it seemed, the better. For the marketers, understanding the person behind the data pays off big-time.

IBM points to Director of Marketing Data as ‘hottest new role’ Dec 18, 2018 by Barry Levine With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data platforms.

Online Marketing News From Around The Web:

7 Page Speed Stats Every Marketer Should Know, Unbounce

Add stereo music or narration to VR videos, YouTube Engineering and Developers Blog

Creative Is The Next Frontier For Data-Driven Marketing, AdExchanger

Email Marketing: 2018 Developments, Practical Ecommerce

How to Improve Lead Generation with Microsurveys, Marketo

Introducing New Getting Started Guide and App Review Design, Facebook for Developers

New Ways to Interact on Instagram, Instagram

This Holiday Season, Give Your Customers a 360-Degree Marketing Strategy, Get Elastic

What is a good click-to-open rate?, Emma Email Marketing

The post Marketing Day: YouTube ad targeting for TV, IAB podcast compliance program, more appeared first on Marketing Land.

from Marketing Land https://ift.tt/2UOkGwu