#microcopy matters

[devoqdesign]

How to Craft Effective Call-to-Actions in Web and App Design

Call-to-Actions (CTAs) are a cornerstone of effective web and app design. They guide users toward desired actions, whether it’s signing up, making a purchase, or exploring more content. Crafting an effective CTA requires a blend of psychology, ui/ux design expertise, and an understanding of user intent. In this guide, we’ll explore the strategies and principles behind creating compelling CTAs that drive results.

1. Understand User Intent

Why It Matters

A successful CTA aligns with what the user wants to achieve at a particular stage in their journey.

How to Do It

User Research: Understand what motivates your audience and what they need.

Map the User Journey: Identify key moments where a CTA can encourage action.

Personalization: Tailor CTAs to different segments of your audience.

For example, a first-time visitor might respond better to “Learn More,” while a returning user may be ready for “Buy Now.”

2. Use Action-Oriented Language

Why It Matters

The words you choose can inspire urgency and clarity, compelling users to act.

How to Do It

Be Direct: Use verbs that clearly describe the action, like “Download,” “Register,” or “Start.”

Create Urgency: Add phrases like “Limited Offer” or “Sign Up Today.”

Speak to Benefits: Highlight what users will gain, e.g., “Get Your Free Trial.”

Example: Instead of a generic “Submit,” use “Get My Free Ebook” to communicate value.

3. Prioritize Visual Hierarchy

Why It Matters

A visually prominent CTA draws attention and guides users effortlessly to the next step.

How to Do It

Size and Placement: Make CTAs large enough to stand out and place them strategically where users expect them (e.g., above the fold or at the end of a form).

Contrast: Use colors that stand out against the background but align with your brand.

Whitespace: Surround CTAs with enough breathing room to make them noticeable.

Example: A brightly colored “Subscribe Now” button on a clean, minimalist landing page grabs immediate attention.

4. Optimize for Mobile Devices

Why It Matters

A growing number of users interact with web and app design content on their smartphones, so CTAs must be touch-friendly and functional across devices.

How to Do It

Finger-Friendly Size: Ensure buttons are large enough for easy tapping.

Responsive Placement: Position CTAs where they’re easily accessible, like at the bottom of the screen on mobile.

Test Across Devices: Regularly test CTA functionality on different screen sizes.

5. Leverage Color Psychology

Why It Matters

Colors evoke emotions and influence behavior, making them a critical part of CTA design.

How to Do It

Use High-Contrast Colors: Ensure the CTA stands out from the surrounding elements.

Choose Emotionally Resonant Colors: For example, green often signals progress, while red can create urgency.

Maintain Brand Consistency: While standing out, the CTA should still align with your overall design scheme.

Example: A bright orange “Start Free Trial” button can evoke enthusiasm and action.

6. Incorporate Microcopy

Why It Matters

Small bits of text around your CTA can reduce hesitation and provide context, leading to higher conversions.

How to Do It

Address Concerns: Add reassuring text like “No Credit Card Required” or “Cancel Anytime.”

Create Context: Use labels like “Sign Up for Updates” instead of just “Sign Up.”

Include Supporting Benefits: Highlight what users gain, e.g., “Get Updates and Exclusive Deals.”

Example: A CTA reading “Sign Up Free” accompanied by “No Hidden Fees” reassures users about the commitment.

7. A/B Test Your CTAs

Why It Matters

Testing different versions of your CTAs helps identify what works best for your audience.

How to Do It

Test Variables: Experiment with text, color, placement, and size.

Analyze Metrics: Use tools like Google Analytics or Heatmaps to track clicks and conversions.

Iterate Based on Data: Continuously refine CTAs to improve performance.

8. Align CTAs with Context

Why It Matters

CTAs that match the user’s current context feel more natural and less intrusive.

How to Do It

Match CTA to Content: If the user is reading a blog post, use a CTA like “Read More Articles” instead of “Buy Now.”

Avoid Overloading Users: Focus on one primary CTA per screen to reduce decision fatigue.

9. Add Microinteractions

Why It Matters

Interactive elements make CTAs more engaging and encourage clicks.

How to Do It

Hover Effects: Change color or add animation when the user hovers over the CTA.

Click Feedback: Provide instant feedback, such as a subtle animation, when the button is clicked.

Dynamic Text: Use motion graphics to emphasize urgency, e.g., “Hurry! Only 5 Spots Left.”

10. Keep It Consistent Across the Journey

Why It Matters

Consistency builds trust and reduces confusion, ensuring users know what to expect.

How to Do It

Use Similar Styling: Maintain a consistent look for CTAs throughout your web or app design.

Reinforce Messaging: Use CTAs that align with your overall content and goals.

Example: A user who starts with a “Learn More” CTA should see a related “Sign Up Now” CTA as they progress.

Conclusion

Crafting effective CTAs in web and app design is both an art and a science. By understanding user intent, prioritizing visual clarity, and leveraging psychology, designers can create CTAs that not only grab attention but also drive meaningful actions. With a user-focused approach and ongoing optimization, your CTAs can become powerful tools for boosting engagement and achieving your business goals.

[goodmicrocopy]

I recently took an Uber but accidentally charged the ride to the wrong account. When I got the transaction fixed up, I was impressed by how clearly the messaging was in the receipt. Not only did it let me know that the money was charged to the correct account, it let me know that the other change was refunded accordingly.

Good microcopy provides context and communicates clearly.

[ux-studio]

Microcopy Matters - We Improved Our UX Writing and You Can Too https://uxstudioteam.com/ux-blog/microcopy/?utm_source=Social&utm_campaign=ownsocial

[fireart-studio-blog]

UX Writing Best Practices

What is UX writing?

To put it simply, UX copywriting is about writing user-facing copy. This includes everything that is related to content: headings, text on buttons and other interface elements. These include button names, input fields, descriptions for the forms and various navigation elements, CTAs, notifications, error messages, and so much more. While UX design helps users navigate the interface, UX writing guides user action by explaining:

what to do;

why do it;

where to press to get what you want.

Thus, UX writing is a part of UX design that includes making up interface texts. Such small text is often called a microcopy and is a minor but not less important part of the designing process.

Top 5 UX writing tips

As trends in UX design continue to evolve, some things outline the best writing practices in UX design, no matter the changes. Some things a designer needs to keep in mind to create a great UX project will be as follows.

1.     Apply meaningful texts everywhere

Meaning that you apply them even during the layout development. Insert meaningful user-oriented tests into the blocks from the start. Don’t use text stubs.

Therefore, the sooner you start using real text in the interface, the better because: this will make the prototype more natural, and you will be able to appreciate all the elements of the layout as a whole from the start.

This will also save you the time and hassle of making corrections that will be needed after you notice that the design looks less attractive because the original text has a different structure, etc.

2.     Put it in plain language

Ux writing is synonymous with clarity and simplicity. To create a convenient format, plain words that are known to everyone are used. Avoid passive voice and complex sentences, jargon, terminology, and other complicated things, and do your best to create a content hierarchy. A pattern that allows users to scan the text easily.

3.     Use the numbers

The power of numbers has long been known to everyone, people subconsciously associate them with the:

proven facts;

measurements;

statistical data;

anything that could possibly be of use to them.

Therefore, as a rule, most brands use numbers and stats on their landing pages. Numbers are best suited to add value and inspire trust.

4.     Mind the tone of your voice

Text style is how your brand speaks to your audience, so use the same terms, titles, phrases, and sentence structures. Create a UX writing style guide for both copywriters and designers to hire to keep them on the same page and make your brand communication consistent. In the case your company has already created its brand book, make sure to share it with the UX writers. All texts should reflect the corporate identity and the brand style.

5.     Stay creative

So, if the brand tone of voice allows, feel free to bring some creativity to arise positive emotions in your users out of the UI you create through the texts. For example, an error message may become a real chance to add an appropriate joke that will encourage users to stay on the website despite the outage. While UX texts should be short, informative, and reflect the style of the brand, that doesn’t mean they have to be boring. So, sky’s the limit with your creativity.

All samples provided by Fireart Studio

Bad UX writing examples

UX writing is about making the user experience more comfortable and purposeful, so designers and developers should not ignore copywriters’ comments about what words to use and where to place them to improve usability. Otherwise, they risk producing really poor UX design pieces.

Lack of data

Many sites do not display certain info on the product page in particular places because there was no microcopy developed for that. In doing so, they leave users wondering what to do next or what to expect, which is a deciding factor for some users to skip before moving on to the purchase checkout.

A way too complicated copy

Sometimes, the biggest part of the copy may be the worst part of the UX message because it is created and the elements are named in a too complicated way, which deters users from page usage.

Words are right, logic is wrong

In some applications, you may find flaws in the logic of certain user experience processes, for example, a payment stage, onboarding, etc. After onboarding, the user can try to pass over to the next stage but fails due to inconsistent sentences in UX copywriting.

Wrap up

User experience refers to the infinitive experience of the end user, on the basis of the experience of the company’s customers when interacting with their website. UX writing plays a great role in making that interaction consistent, smooth, and effective. The user interface, which is a portal or website design through which a user interacts in the digital world should be understandable to a human being. So, UX writing in website design is about providing the user with the best possible data for their user experience at the same time helping to successfully achieve the business goals of the company. Interested? – feel free to find out more about that with our ui/ux design services.

[allworldseo-blog]

Trending SEO Techniques in 2022

Your business needs to remain competitive in your industry, so it’s important to stay on top of new trends and updates to search engine optimization (SEO) techniques. This article looks at what trends are likely to be trending in 2022, helping you plan out how you will capitalize on them from now until then.

Less Text Can Be More Efficient

Using short-tail keywords instead of long-tail keywords can actually be more efficient. This allows users to get what they want faster and gives them less text to read through. These are also referred to as fat head keywords.  In some cases, a whole sentence can be replaced with one word or a few words (this is called microcopy). Being able to condense your content like that is an awesome skill for any writer, but especially for SEO writers.

Multimedia

Videos are growing more and more popular online. Not only do they capture an audience’s attention, but they also get them involved, stimulate conversation, and provide context that a quick photo just can’t show. Nowadays, I don’t think any piece of content is complete without some sort of the multimedia aspect attached to it.

Video Content

More and more businesses are adding video content to their websites, as research has shown that videos increase user engagement and trust. If you're creating a new website for your business or making changes to an existing one, incorporating videos can help your site rank better in search results.

Long Form Content

Long-form content is a great way to keep people on your site for longer. With Google favoring articles with multiple paragraphs, using long-form content can help improve your click-through rate and search rankings.

Don’t Read the Comments

Google’s algorithm changes so often that there’s no surefire way to say what it likes, but one thing is for certain: Google hates duplicate content. And nothing creates more duplicate content than comments on your website.

Videos, Images and Texts

Text content with images and videos is easily shared over social media sites like Facebook, Twitter, and LinkedIn. This makes it easier for people to share your site and drive traffic to it. Furthermore, since more of our time is spent on mobile devices, it’s important that a good portion of your business’ internet presence be dedicated to mobile-friendly websites.

Writing Engaging Titles

Writing killer titles is an art that every writer needs to learn. It’s also one of those skills that can be learned and once you have it, you’ll wonder how you ever managed to write so many poor titles before.

Quality over Quantity

The amount of content you publish doesn’t matter as much as how useful it is. This means you shouldn’t try to pump out a bunch of low-quality posts simply for page views and social shares. Instead, focus on producing high-quality, informative articles that readers will appreciate and share with their peers.

Mobile Search Optimization

Mobile devices are becoming increasingly prevalent, meaning that businesses need to optimize their sites for them if they want to stay relevant. If done correctly, mobile search optimization can improve rankings and increase click-through rates on your site.

Schema Markup & Google Authorship

If you want to get ahead of your competition on Google, it’s imperative that you add schema markup and authorship to your site. Doing so makes it easier for search engines like Google to decipher what they’re crawling and is a surefire way to help boost organic rankings. It also increases trust with users as both are ranking factors in themselves!

[hellopixelstudios]

5 Trends that Matter to Your Website’s UX Design in 2021

About 90% of visitors will return to a website if they had a great experience. To ensure that they do return to the site, agencies and businesses are willing to try all tricks of the trade to get their act right. However, to keep your website in sync with the current trends, you would need to consider a lot of variables rather than adhering to a checklist of things to do. For instance, there are always changes taking place in user research, data analysis, design strategy, interaction design, and usability testing—all of which play a crucial role in determining your website’s UX design.

Here are some UX trends already shaping 2021:

1) Easy logging in: One of the major transitions this year has been the move to logging in without using passwords. Very soon there will no longer be the need to reset or remember passwords. Using one-time passwords (OTP) is the norm now, and its usage will eclipse logging in using Google or social media accounts. The login feature has seen constant revamping over the years with additional layers of security involved. From being the last line of defense against fraudsters, OTP is now brought to the forefront; CAPTCHA has already given way to this authentication method. One may, however, need to wait and watch the role fingerprint-enabled ID authentication is going to play in the future.

2) Copy content gets shorter: No longer will you find long-form copy text on the website. Short two or three words that connect with customers are used on the pages. Customers find this approach more personable. For the designers, it gives them more room to be creative. This short-form content is called ‘microcopy.’ Trends have shown that microcopy can boost conversions if the content is aligned to the audience persona.  Such content encourages users to explore and navigate through digital experiences. For instance, the dating site Tinder’s “Start something new” messaging is a great way to nudge people to explore.

3) User element text has changed too: Button text or interface text or CTAs on the website will no longer have that straightforward legend. They will have more personalized options that adhere to the website’s tone and character. With shoppers and visitors associating better UX design with better customer service, interface elements are undergoing a sea change in how they are perceived and displayed. This aspect of UX design service is evolving slowly, but we are getting there.

4) Focus on micro behavioral research: Although website research has covered much ground, new observation techniques and creative thinking techniques have evolved. This has made designers to focus more on personality layers rather than conceptual models when embarking on a design strategy.

5) The bet is on the intent: Journey mapping will continue to dominate website structure and navigation. The focus on user intent has brought in an additional layer: engagement on and off the mobile. Brands have to decide on which is the best bet for users when they try to attract customers and generate interest with compelling experiences. They will have to focus on those ‘mobile moments’ and build a content ecosystem for user engagement and interaction.

Pixel Studios provides UI/UX design and development services that work for your brand or organization. To ace, your website’s performance, do get in touch with us.

[styledeficit]

It’s a blog post

Even people who write for a living can’t work it out:

“Microcopy matters. Everyone on a design team should know how to work in Sketch or Figma. So… shouldn’t the same thinking apply to having a microcopy skill set? In our latest blog…[etc]”

I guess we’ll all have to give up on this one.

But I wish language would change in a more even way. 

People are happy to say ‘blog’ when they mean ‘blog post’, which is factually incorrect, but they still use outdated language like ‘Whilst’ and ‘Oftentimes’ and won’t let go. I mean, just sort it out, people. 

Oftentimes it makes me mad as all hell whilst reading your blogs which are utilising the wrong words.

[wesleybates]

5 REASONS WEB DESIGN MATTERS FOR YOUR BUSINESS

Picture the scene…

You’re a cake fanatic and your fellow pastry pals have been ranting and raving so much about the new muffins taking your town by storm that you’ve begged them for the bakery address.

But you’re surprised when you find this supposedly excellent edibles emporium – the sign outside looks like it’s been scrawled by a five year old and the window is so dusty that you can’t see what’s on offer inside.

Things get worse when you walk in. It’s not just that the shelves are bare, but also the downright weird response you receive when you enquire about the muffins. You’re bewildered when the bored looking customer service rep assures you they’re in the back, but insists that you try the carrot cake, cinnamon swirl or cream puff first.

Exasperated, you make your way to the exit, muttering menacingly under your breath. If you had a brick to hand, you’d hurl it through their window in disgust – and to hell with the consequences.

This is exactly how customers feel when they have the misfortune of browsing a badly-designed website.

So if you don’t want to turn off the people that help pay your bills, pay close attention to these five reasons web design matters to your business.

1. WEB DESIGN MATTERS BECAUSE IT CREATES A FANTASTIC FIRST IMPRESSION

Potential customers form a first impression of your website fast – in just 50 milliseconds according to the Journal of Behaviour & Information Technology.

So if your site looks weird, wonky or outdated, it’ll create an instant poor impression of your business and they’ll switch to the site of a more polished competitor quick-smart as your bounce rates rocket through the roof.

At this crucial stage, you should be concerned with choosing a simple yet attractive design that works well on all devices and navigates customers towards their most pertinent solutions with no detours. Here’s a couple of reasons web design should be direct but delightful:

Google research suggests simple website designs are regarded as more beautiful than ‘visually complex’ ones.

Mobile-friendly, responsive web design means customers accessing your site on the move will have the same smooth experience engaging with your business as anyone else, which makes them more likely to buy.

2. WEB DESIGN MATTERS BECAUSE IT BUILDS CUSTOMER TRUST

Website design is intimately connected with building customer trust – so say University of Melbourne boffins.

Qualities like visual aesthetics, fast loading times, clear navigation and information quality and relevancy all combine to produce the type of brilliant user experience (UX) that engages consumers, keeps them coming back for more and converts them into loyal paying customers.

There are several philosophies to choose from, but atomic web design can deliver a dynamic UX for customers and a flexible framework that makes future adaptations and improvements simple.

3. WEB DESIGN IMPROVES SEO

Without a doubt, website UX boosts your SEO – the same wonderful design elements that charm customers also please Google spiders as they’re crawling your site, which is a double-whammy you just can’t ignore.

Here are a few ways good web design delivers super SEO:

Intuitive and natural main navigation pleases SEO engines as well as guiding customers towards conversions.

A simple and logical URL structure with a limited number of page levels means less redirects and instant gratification for customers – Google loves this.

Because of Google’s mobile-first indexing, a mobile-friendly website design is absolutely essential for securing a high SERP ranking.

Swift page speed doesn’t just please customers – it’s a major ranking factor for Google’s algorithm.

4. WEB DESIGN CEMENTS BRAND CONSISTENCY

Developing your company into a brand involves listening to customers, considering your creation story, deciding your mission and defining your values – perhaps using an established framework like the 12 brand archetypes to provide focus.

And branding consistency is consolidated and cemented in your website – because it’s the primary portal for many customer experiences, everything from fonts to logos and colours to copywriting tone of voice should reinforce your brand ethos and personality.

And professional branding doesn’t stop at words, images and visual elements – it’s reflected and supported by UX too. So if you’re a brand that trades on simplicity and fairness, be sure that your site navigation is crystal clear and every element of your site is accessible and inclusive.

5. WEB DESIGN IMPROVES CONVERSION RATES

If you’re a commercial entity, all of your online efforts are ultimately aimed at making money, boosting profitability and perhaps even scaling your operations.

And the good news is that deft web design goes hand in hand with CRO (Conversion Rate Optimisation), so it’s possible to create a website that’s breath takingly beautiful and perfectly practical.

A website that’s focused on conversions might consider the following:

Using heatmapping to analyse which areas of website pages are primed to persuade customers and which are ignored.

Implementing conversion funnels to define and hone user journeys towards a purchase.

Crafting clever and clickable microcopy for areas like CTA (Call To Action) buttons.

Content templates that ensure written, visual and video content marketing resources are always placed perfectly and published in their most attractive and persuasive formats.

FINAL THOUGHTS ON WHY WEB DESIGN MATTERS FOR YOUR BUSINESS

To summarise, we’ve chatted about the following reasons why web design matters for your business:

It creates a good first impression.

It builds customer trust.

It improves SEO.

It cements brand consistency.

It improves conversion rates.

WANT A WEBSITE DESIGNED FOR SUCCESS? CONTACT Web Designing Aurora, CO .

[samanthaspeaks]

Blog 8

photo source: medium.com 

Why does UX matter for advertisers? 

The user experience helps with solving problems. It creates an experience that accomplishes user goals with the least amount of friction and decision making necessary. The key to an effective user experience is empathy.  Someone creating a website takes into consideration the color theory, accessibility, mobile design, content, design and mostly the customer experience. This user experience isn’t always just for websites. It takes place in everyday decisions that seem so common. For example, have you ever gone up to a door for a business and not known whether to push or pull. Funny how a simple sign on the door fixes something so small and mindless. Another example would be how frustrating a new parking lot or roundabout can be. 

For advertisers, you can analyze the metrics to see what is and what is not working. Which metrics are collected and which metrics should be? What does the collected data tell you about the user's needs? What has already been tried and what impact did these trials have on the metrics? These are all important questions to analyze at the beginning of building a website. For an advertiser to build an effective website they must follow the ten guidelines. 

The guidelines are as followed:

1.visibility od system status

2. Match the system to the real world. 

3. Microcopy as context clues

4.Consistency and standards

5. Error Prevention

6. Recognition rather than recall 

7. Flexibility and efficiency of use

8. Aesthetic and minimal design

9. Help users recognize, diagnose, and recovery from errors

10 Help and documentation 

For a responsive web design the ad needs to be visually appealing; the layout and function need to be equipped for the device being used. 

Advertisers can also use this information to transform the user experience to the next innovative things such as Augmented Reality, and Artificial Intelligence home devices like Alexa. 

[devoqdesign]

Devoq Design is a top-tier UI/UX design agency in Montana and UI/UX design agency in Nebraska, known for delivering innovative and user-centric digital solutions. Their expertise spans web design, mobile app interfaces, and overall user experience enhancement, making them a trusted partner for businesses seeking to create intuitive and engaging digital platforms. With a keen focus on both aesthetics and functionality, Devoq Design helps clients in Montana and Nebraska elevate their digital presence, ensuring that every user interaction is seamless and impactful.

[goodmicrocopy]

Zero states (or empty states) often present an opportunity to flex your personality. Scrumpy (a newcomer in the project management space), embraces the opportunity and just has some fun.

Good microcopy knows when to have fun.

[ux-studio]

Microcopy Matters - We Improved Our UX Writing and You Can Too https://uxstudioteam.com/ux-blog/microcopy/?utm_source=Social&utm_campaign=ownsocial

[workfromhomeyoutuber]

iPresence: UX Writer

Headquarters: Canada URL: http://www.ipresence.ca

​Who we are

iPresence creates innovative marketing, design, and development solutions for clients across the world. We also develop successful and profitable tech-based products of our own. Our flagship product lies within the adult industry, some might say the heart of the internet!

Why we want you

Design is a core part of our business strategy. It's in our blood. It allows us to rise above the rest, especially in the adult industry where good design is not common place. We're looking to expand our design team to help us improve our current sites and apps, and take them to the next level.

Your Benefits

100% Remote work

3 weeks paid vacation per year

8 company observed holidays

Company retreats twice a year (last one was Thailand!)

What you'll do

Develop and maintain a consistent voice and tone throughout our product ecosystem

Use data and analytics to shape language

Create a system of standards and patterns that other UX Writers can use

Write clear, consistent, and concise macro/micro copy throughout our product ecosystem

Become a subject matter expert in our industry

Work with the product and design team to create simple and delightful copy

Put yourself in the mind of the customer to create the ideal copy for them

Who you are

At least 4 years of professional writing experience

A diverse portfolio of UX writing with proven examples of copy problems you've solved. Examples include microcopy, onboarding, emails, knowledgebases, blogs and articles, and so on.

Experience collaborating with product designers and researchers

Able to turn roughly written copy by your fellow product designers into clear copy.

Obsessed with puncuation. You know precisely when to deploy an em dash versus a semi-colon. You know what effect it will have on how it reads, what emotion it conveys, and why

A highly positive personality and a personal growth mindset

Able to back up your word choices with data and tests

Independent and autonomous. You'll be the first UX writer on our team!

What will set you apart

Experience working on e-commerce sites, especially classified ad listings sites

Experience writing for websites and apps in the adult industry

Experience creating a system for other writers and members of the design team to follow

Experience in content strategy

Experience in information architecture

Cross functional skillset of UX research, marketing, or design 

To apply: https://apply.workable.com/ipresence/j/44A8827C8A/apply/

from We Work Remotely: Remote jobs in design, programming, marketing and more https://ift.tt/2T5nir4 from Work From Home YouTuber Job Board Blog https://ift.tt/3aesPkI

[anthrfrmt]

Why Small Words Matter ? The Importance of Microcopy UX https://ift.tt/2ztU5va

[sprintwebdesign]

UX and UI for Mobile: Quick Tips for Shooting

UX and UI for Mobile: Quick Tips for Shooting https://ift.tt/2Ynxawy Mattie Reynolds

It is a fact that most access to websites and systems today come from mobile users. Unlike the desktop, with large resolutions and many pixels of space, small screens are a limitation; the touch screen, as a new form of input and control, causes new UX and UI recommendations to emerge for this format.

We have put together some mobile usability tips that make all the difference when designing layouts and experiences for the mobile visitor, taking advantage of reminders of global tips that can not be ignored

Excess of information brings clutter

Each button, image, text, form field, and icon added make screens more complicated. Minimize the user’s mental load by making objects, actions, and options clearer and more visible.

One of the tactics used to reduce the cognitive load is progressive disclosure , one of UX’s global principles.

No one wants to have the same job twice

Look at all the streams looking for those who give more work. The user should not need to remember information that he filled out during different and previous steps of the flow, such as having to re-enter some data that has already been reported before, or that is the default, or having to make decisions that he has made before .

A little at a time

Find ways to break a primary task into subtasks. Large and long tasks generate more complex interfaces. A flow should be, wherever possible, divided into linear steps where the sense of progress is visible and the option to return is always within reach.

The way the purchase checkout within Instagram is performed shows that digital products can offer actions and flows different from their primary purpose

Screens and conventional terms

Draw screens thinking about how much they will be familiar, that everyone expects finds, for their user base. In apps that contain feeds, these screens would be “Home,” “My feed,” and “Search results” – always use your industry standards.

Today is also much talked about microcopy, the wording of custom text for buttons, warning texts and error messages. It is wonderful for branding within the product and humanization interfaces, but when it deviates from the main idea, it can confuse users, making the learning curve. Avoid jargon and specific terms that can be a great barrier to lay people.

Reduced focus on UI consistency

It is a principle of design that, when ignored in the mobile environment, makes a product very punished. Keeping consistent appearance is essential in screens and in-app elements. Interactive elements should remain consistent and match expectations.

Do not be afraid to create a mega button for the main action of a screen. Give weight to what really matters, with font size, special elements and colors.

Today we have guidelines, such as Apple’s and Material Design. Do not be afraid to rely on already consolidated UI standards that fit well with your needs. It is important that typography and colors remain consonant with website, social network, email templates and any other platform or format in which the brand operates.

More power and control for people

We have previously written about affordance , the ability of an object to communicate its usefulness. Interactive elements should have their explicit meaning and lead to expected results when triggered.

Predictability makes the user feel empowered. People also feel in control when there is the option to return and correct any mistakes. And speaking of errors, how do the error messages in your product go?

Did you make a mistake? Swears This Spotify error message does not help the user at all.

Remember that wrong is human and eventually these unwanted screens will be displayed. Regardless of the cause, the way you design and manage error scenarios is what sets a good experience up to that point bad. Be transparent, telling what went wrong, why it went wrong, and what direction the user should follow to fix it.

Most inclusive mobile product

Accessibility can not be ignored in a world where 4.5% of people are estimated to have some type of color blindness and populations that get older every decade.

Think of the classic colors of error and success, respectively red and green – are complicated spectra for colorblind types. Your product can be part of the inclusion easily by also adopting W3C accessibility guidelines.

Spectra of colors and how they are seen by Achromatic, dichromatic and trichomatic color-blinds.

Another problem, inherent context of using mobile products, where the user is almost always in transit, may be the excess of animated elements. Too much movement in the eye can cause nausea in sensitive people. Always present an option to disable the animations in the interface.

More tips from UX mobile

These recommendations are a great starting point when analyzing interfaces and starting to optimize a product. As you’ve seen, many global rules in common with the desktop can be applied in mobile design.

You can go further. Understanding the context of use and building empathy with the user is an ongoing process that the best design teams of great products practice daily. How do you deal with it? Here at Man Machine we give great value to research, testing and feedback and we can help you with these methodologies .

The post UX and UI for Mobile: Quick Tips for Shooting appeared first on Web designing Bangalore.

https://ift.tt/2Xx1UOj June 30, 2019 at 01:08AM

[ernestsdesign]

Week One

On Monday we were introduced to our next two modules:

Exploring identity (ixd103)

Imaging and Data visualisation (ixd104)

We then looked deeper into the ixd 103 module where I discovered we would be creating a Monogram, Wordmark, Visual Mark and Brand guidelines as a background and startup of our own personal website. The hand-in date will be around the 9th May in which my website will be fully complete.

All this content wil have to be created in the next 7 weeks- this means I will definitely be posting loads of new content rigurously! "The craft of words" book is what I am on the look for, by reading this book I will hopefully understand:

The importance of words as a design element.

Why tone and voice matter.

How to establish a brand dictionary.

Why functional microcopy matters.

How ‘delighters’ can transform experiences.

As stated on this website.

I learnt that I must be able to outline my own vision as otherwise I cannot hope on people understanding or being able to visualise it. While taking the time to think about my own vision of a perfect future I noticed I want to meet a few check list items before I feel like I am in a place where I met my goals and should create new ones, and these goals for now are:

-To travel around the world

-To meet new people in many industries

-To constantly be in a position of learning new things

-To create posters, title sequences, websites, advertisements, and more.

-To have freedom in the work I will create

-To push the industry forward away from the same designs

28/01/19