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3 Interesting Facts About the Brand Medimix

The importance of Ayurveda in everyone's lives has increased, and many brands are now including ayurvedic ingredients in their products. Medimix, a well-known Ayurvedic medicinal soap manufacturer, has been doing it for a long time. Let us look at some interesting facts about this brand.

The Founder

In the 1960s, Dr. V. P. Sidhan, a doctor practicing with the Indian Railways would treat railway labourers. He would use Ayurvedic oils while treating his patients for various skin problems. This led to his decision to incorporate these oil mixtures into a soap bar, making them available to everyone.

Ever since the addition of Ayurvedic oils in these soap bars, Medimix soap can be found across the country. Medimix Products in India is being supplied by FMCG suppliers in Mumbai and also by other suppliers who also provide goods from many other top FMCG companies in India.

The Origin

Medimix started its journey in a kitchen when Dr. Sidhan started hand making the soap in his own house. It was sold as "prescription only" soap and was available at a limited number of pharmacies. Soon, people began talking about this "handmade soap," and a transition was seen where it was available everywhere and to everyone.

Worldwide Availability

Currently, the brand is known and available worldwide because of FMCG exporters in India, and you can see different forms of this product, like body wash, face wash, shampoo, and conditioner that are supplied by suppliers of the products FMCG companies in Mumbai and other suppliers in the rest of India.

The medicinal benefits and easy availability by FMCG suppliers in India have made this brand a huge success, and it is still liked by the masses around the world.

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History of Chekavar lineages

In the Arithapatti Stone Inscription of the 3rd century BC is the oldest record using the Ezhava noun.

In a paper presented at the first All India Oriental Conference held in Poona in 1919, H. This fact was brought to light by Krishnasastri.

The Sithannavasal cave inscription, which is believed to be dated to the end of the 2nd century BC, mentions a “Cherupoil Ezhavan” who installed a “Kavuti Ittan”.

If anyone has any doubts, let me give you more evidence that how ancient the Ezhavas are in Kerala.

Historians all agree that the Ezhavas are the descendants of the Villavars who founded the ancient Dravidian Chera dynasty and ruled South India.

The Villavarei of Travancore were called Illavars or Ezhavas.

Bowing is an ancient art form among the Ezhavas.

Villavar means an archer or a skilled archer.

The relationship between the Billas and the Ayut Ezhavas of Karnataka is this way.

The Ezhava community has left its indelible mark in many Meghalayas as a major economic force in Kerala in building the cultural identity of Kerala.

Farmers, industrialists, foreign traders, domestic traders, weavers, warriors, teachers, Sanskrit scholars, great physicians, astrologers, poets, artists, rope makers, toddy makers, wheel spinners, odu makers and ship rope makers have always flourished in Kerala.

No other community had as many Ayurvedic physicians as the Ezhava community.

The Ezhava physicians practiced medicine as a service without talent.

The Ezhavas got this medical tradition from their connection with Buddhism.

Although Brahminical supremacy and Chaturvarnya suppressed the Ezhavas from society by making them untouchables, Sanskrit scholars, medical experts and accomplished researchers emerged from among the Ezhavas from their Buddhist tradition.

If you doubt any of this, do some research on Cherthala Kollat ​​Itti Achyutan Vaidya, author of Hortus Malabaricus.

The Chavarkote, Vallabhassery and Valliparambil Cholayil Medimix families are well-established traditional Ezhava Vaidya families.

Ashtanga Hridiya was translated from Sanskrit into Malayalam by Ezhava Vaidyacharya Kyaikkara Govindan Vaidya.

Chekavar is our clan name which was only used by Ezhavark and Thiyar in Kerala. No other caste has this.

The tradition of Aromal Chekavar and Unni Archa and so many families used the name Chekavar. In the writings of our ancestors, there was Chon Chekon Chevakan Chekavar along with their name. But now it is not like that we have to boldly add Chekavar name along with our name not to beat anyone not to compete with anyone to maintain our legacy.

In the introduction of Hortus Malabaricus, Kollat ​​Itti Achyutan Vaidyare is introduced as Chekor.

Kanterwischer stated that during the mid-eighteenth century, the Purakkat king, who ruled from Ambalapuzha as his capital, had very few Nayans in his army and the army and its leadership were entirely filled with Chegos.

(All this indicates that our traditional clan name is Chekavar. Now movie makers are adding Chekavar name to everyone seen. If you hesitate, some others will make our real history their own. You add Chekavar clan name to your future generation.)

Cheerapanchira Mukal Vattam Temple is the family temple of the ancient Ezhava lineage Cheerapanchira.

The family home where Swami Ayyappan studied at Kalaripayattu.

Up here, someone was walking around saying that there is no temple and no altar for Ezha people.

It is good for those who are like that to know a little bit of world information from time to time.

Chekavar clan had many ancient temples. From here to here in Kerala. Apart from that, the family has temples, kavas, tharas, nagatharas and many other forms of worship. Also there were many temples run by the Nair caste and the Ezhava community together. When they were in good harmony, later the Brahmin ideas kept dividing the two communities for their own benefit.

Let’s be proud we are “Chekavar” blood ⚔️ Add clan name Chekavar with name 🙏

Credit :-

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I literally just wash my face twice, before leaving the house and after coming back 🤧 with (idk if it is available worldwide but it is Ayurvedic... Sort of...) Medimix soap or face wash and put on a Nivea lip balm and boom I am done.

My friends beg me to change my skin care routine. But that's what I have to stick to or else I get random breakouts... 🙁🤧

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nivea lip balm is amazing.

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Indian Groceries In Phoenix AZ

When it comes to finding authentic and high-quality Indian Groceries In Phoenix AZ, New India Bazaar & Cuisine stands as a one-stop destination for all your culinary needs. Conveniently located at 2544 N 7th St suite 101, Phoenix, AZ 85006, United States, this vibrant market offers a rich selection of Indian staples, spices, and fresh ingredients that are essential for bringing the flavors of India to your home kitchen. Whether you're cooking a traditional meal or experimenting with new recipes, New India Bazaar ensures you have access to the finest products. With a well-stocked inventory and excellent customer service, this store is a go-to for both seasoned chefs and home cooks.

Upon entering New India Bazaar & Cuisine, the rich aromas of Indian spices like cumin, coriander, and garam masala immediately greet you. The store offers a wide range of Indian groceries including rice, lentils, flours, and various ready-to-eat items that cater to those seeking authentic Indian flavors. Whether you’re looking for Basmati rice, Atta flour, or specific spices like turmeric, red chili powder, or hing (asafoetida), New India Bazaar has it all. They stock products from renowned Indian brands such as MDH, Everest, Shan, and Patanjali, which are staples in Indian households.

Fresh produce is a cornerstone of any great meal, and New India Bazaar takes pride in offering a variety of seasonal vegetables and herbs, many of which are unique to Indian cooking. From fresh okra (bhindi) to Indian eggplants (brinjal) and bitter gourds (karela), you’ll find vegetables that are difficult to source elsewhere in Phoenix. You can also find fresh curry leaves, coriander, and green chilies, essential for many Indian recipes. Their well-maintained produce section ensures that you are cooking with the freshest and highest quality ingredients, making your dishes stand out in flavor and authenticity.

For those with a sweet tooth, New India Bazaar & Cuisine carries an array of traditional Indian sweets and snacks. You can indulge in gulab jamun, jalebi, or soan papdi, all made from premium ingredients. They also have a selection of ready-to-eat snacks like samosas, pakoras, and a wide variety of namkeens such as bhujiya, sev, and chakli, which make for perfect teatime treats or party appetizers. You’ll also find frozen foods like parathas, naan, and other pre-prepared Indian bread to complement your meals.

Aside from groceries, New India Bazaar features a well-curated selection of Indian personal care products and household items. You’ll find trusted brands like Himalaya, Dabur, and Vicco for your skincare, haircare, and wellness needs. Whether you’re shopping for herbal shampoos, Ayurvedic medicines, or traditional soaps like Medimix and Chandrika, New India Bazaar makes it easy to maintain your Indian lifestyle in Phoenix.

What sets New India Bazaar & Cuisine apart is not just its vast array of grocery items, but also its dine-in and take-out options. The store doubles as a casual dining spot where you can sample authentic Indian cuisine. Whether you're craving a rich butter chicken, a savory biryani, or a crispy dosai, the attached restaurant serves up delicious meals that capture the essence of India. Their chaat items, such as pani puri and bhel puri, are also crowd favorites. You can grab a quick bite while shopping for your ingredients, making the experience even more convenient and enjoyable.

New India Bazaar & Cuisine also offers bulk purchasing options, making it ideal for families or anyone who frequently cooks Indian meals. If you’re planning a special event or preparing meals for a large gathering, you can rely on their extensive selection of rice, lentils, and spices to meet your needs. Their pricing is competitive, and they offer frequent promotions and discounts, making it a budget-friendly option for high-quality Indian groceries.

For those who are unfamiliar with certain Indian ingredients or dishes, the friendly and knowledgeable staff at New India Bazaar & Cuisine are always ready to assist. Whether you need help finding a specific item or advice on how to use certain spices or ingredients, their team provides exceptional customer service, ensuring that your shopping experience is both educational and enjoyable. Their commitment to quality and customer satisfaction has made them a trusted name in the Phoenix community.

In addition to their in-store offerings, New India Bazaar & Cuisine also provides phone ordering services. You can easily call them at +1 602-712-0009 to check the availability of products, place orders for pick-up, or inquire about their restaurant menu. This level of convenience ensures that you can access authentic Indian groceries and meals without any hassle.

Overall, New India Bazaar & Cuisine is a haven for anyone looking to buy Indian groceries in Phoenix, AZ. From hard-to-find spices and ingredients to freshly made meals and snacks, they provide everything you need under one roof. The store’s combination of a wide product range, excellent customer service, and authentic dining options makes it a standout choice for anyone interested in Indian cuisine. So, the next time you're in need of Indian ingredients or craving a delicious meal, head over to New India Bazaar & Cuisine at 2544 N 7th St suite 101, Phoenix, AZ 85006, or give them a call at +1 602-712-0009 for a truly authentic Indian experience.

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Top 10 Soap Manufacturing Companies in India: Unveiling the Leaders

India, renowned for its rich heritage and diverse culture, is also home to some of the leading soap manufacturing companies globally. These companies have carved a niche for themselves through innovation, quality, and a deep understanding of consumer needs. In this article, we delve into the top 10 soap manufacturing companies in India, highlighting their contributions to the industry and the economy.

Top 10 Soap Manufacturing Companies in India

Rowlinges Lifesciences

Rowlinges Life Sciences was incorporated in 2012 with a thought of highly respectable position in the market. Rowlinges Life Sciences is a highly professional, steadily growing Pharma Marketing & Pharma PCD company whose sole belief revolves around consumer satisfaction with trust, faith and timely management of products.

Godrej Consumer Products Limited

With brands like Cinthol and Godrej No.1, Godrej Consumer Products Limited has been a pioneer in offering innovative and quality products to Indian consumers.

Wipro Consumer Care and Lighting

Wipro's Santoor brand has become synonymous with quality and trust. With a focus on natural ingredients and innovation, Wipro has secured its place among the top soap manufacturers in India.

ITC Limited

Known for its superior quality products, ITC Limited's brands like Fiama and Vivel have gained a strong foothold in the Indian soap market.

Procter & Gamble Hygiene and Health Care Limited (P&G)

P&G's presence in India extends beyond household products. With brands like Vicks and Whisper, P&G has made significant contributions to the personal care segment.

Nirma Limited

Nirma's success story is a testament to its commitment to affordability and quality. With brands like Nirma and Nima, the company has emerged as a formidable player in the Indian soap industry.

Patanjali Ayurved Limited

Patanjali's entry into the soap market disrupted the status quo with its focus on natural ingredients and Ayurvedic formulations. Brands like Patanjali and Saundarya have garnered immense popularity among Indian consumers.

Jyothy Laboratories Limited

Jyothy Laboratories' brands like Ujala and Henko have earned the trust of consumers across India. The company's commitment to quality and innovation sets it apart in the competitive soap market.

Anchor Health & Beauty Care Pvt. Ltd.

With brands like Anchor and Dyna, Anchor Health & Beauty Care has established itself as a reliable player in the soap manufacturing industry. The company's emphasis on innovation and customer satisfaction has fueled its growth.

VVF Limited

VVF Limited's brands like Medimix and Nyle have a strong presence in both urban and rural markets. The company's focus on herbal formulations and quality has earned it a loyal customer base.

FAQs (Frequently Asked Questions)

Are these companies environmentally conscious in their manufacturing processes?

Yes, many of these companies have adopted sustainable practices and are conscious of their environmental impact. For instance, brands like Patanjali and VVF Limited emphasize herbal and natural ingredients, minimizing the use of harmful chemicals.

Do these companies offer products suitable for sensitive skin?

Absolutely, companies like HUL and Godrej Consumer Products Limited offer specialized products designed for sensitive skin, ensuring a gentle and effective cleansing experience.

Are these companies involved in corporate social responsibility initiatives?

Yes, several of these companies actively engage in CSR activities, ranging from healthcare initiatives to education and environmental conservation. Companies like ITC Limited and P&G have comprehensive CSR programs aimed at creating a positive impact on society.

How do these companies ensure product quality and safety?

Quality control is paramount for these companies, with stringent measures in place throughout the manufacturing process. Regular quality checks, adherence to regulatory standards, and continuous improvement initiatives are some of the ways they ensure product quality and safety.

Do these companies export their products internationally?

Yes, many of these companies have a global presence and export their products to various countries. Their commitment to quality and innovation has enabled them to compete successfully in international markets.

Are these companies open to partnerships or collaborations?

While each company may have its approach to partnerships, collaborations, and joint ventures, many are open to exploring opportunities for mutual growth and expansion. For specific inquiries, it's advisable to reach out to the respective companies' corporate offices.

Conclusion

The soap manufacturing industry in India is thriving, thanks to the innovation, quality, and commitment of these top 10 companies. From household names to emerging players, each company brings something unique to the table, catering to the diverse needs of consumers. As they continue to innovate and adapt to changing market dynamics, these companies are poised to shape the future of the soap industry in India and beyond.

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The metro train routes extends to non-metro cities, advertisers got new lines to monetize on!

Out of Home advertising in the form of transit advertising has been the prime media for advertisers who aim at disseminating a brand’s message to larger audience at once. When the metro trains came into existence in the capital city, Delhi, it opened up lot of opportunities for advertisers to grab the attention of mass audience at a place which is visited by riders on daily basis. Metro trains have been so popular in India that they have become one the most affordable, safest, fastest and comfortable transportation facility availed by common people. Currently there are 15 metro systems that cover a distance of 810km in different cities in India.

The popularity and demand of metro has pushed the government to launch metro system in non-metro cities as well. At present the metro train facility is available in 15 cities that includes, Delhi, Mumbai, Chennai, Bengaluru, Kolkata, Nagpur, Kochi, Gurugram, Noida, Pune, Hyderabad, Ahmedabad, Lucknow, Kanpur and Jaipur. Apart from these metro-cities, the metro system is soon to extend its route in non-metro cities like Meerut, Agra, Bhopal, Indore, Navi-Mumbai, Surat, Patna, etc. As much as it is going to facilitate the people of smaller cities as an efficient public transportation, it will also bring huge opportunity for brands and advertisers to interact with the audience at well maintained, structured and organized metro stations and metro trains. The smaller cities do not have highly maintained building and structured advertisement buildings but with metro stations this problem will get resolved.

With metro entering smaller cities, both premium and local brands get the opportunity to interact with their target audience at one place. For brands with limited advertising budget, low-budget displays come as affordable yet highly effective advertising option at metro stations. Brands can also choose options like coach-branding where the brand ads are placed on set number of coaches instead of all the coaches of the train. For instance, Medimix Soap opted for only female coach branding by placing Medimix Beauty Soap ads inside-out on female boogies only.

Premium brands with extensive advertising budgets can go loud through metro train branding with options like full train wraps or station-branding. In cities like Delhi, big brands get complete station branding rights. Here, brands are free to use the metro station’s property for placing ads anywhere in the entire building as well as change the color and name the station on the brand’s name. The best example of station-branding includes Delhi’s Karol Bagh metro whose station branding rights are owned by popular IAS coaching institute, Drishti IAS. Karol Bagh has many coaching institutes as students from all over the country come here to prepare for competitive exams. They travel mostly through metro-train to save time and money. Therefore, station-branding by Drishti IAS coaching institute tries to capture their target audience, the IAS aspirants. Similarly, VIVO phone has acquired naming rights for Delhi’s Okhla Metro station. Through such initiatives, national brands and brand with good advertising budget make themselves stand-out from their competitive brands.

Earlier it was challenging for the brands to calculate ROI at locations where the ridership or footfall changes every day but with programmatic out-of-home advertising, calculating return on investment is easier as well as accurate. Programmatic OOH enables advertisers to buy and manage the advertising spots at public places like metro stations. There has been rise in demand for programmatic OOH over the last few years owing to the convenience and accuracy it offers over traditional OOH. However, even with traditional OOH advertising the ROI calculation could be calculated by gauging on sale of metro tickets on daily, monthly and yearly basis. Traffic count is another variable that can be used for registering impressions and views of the ad.

The experts believe that with expansion of metro system in more and more cities, the demand for ad spots at metro station is ought to rise. According to the survey conducted by BWG Strategy in November 2022, the advertisers willing to go for OOH advertising will increase by 51% in 2023. This concludes that OOH advertising in both traditional form and programmatic form will witness huge demand in near future. This demand will in turn push advertisers to opt for advertisement placement in public places like metro stations.

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Medimix launches new campaign for Ayurvedic handwash – ET BrandEquity Medimix has launched a new TVC for its latest offering - an Ayurvedic handwash Medimix India has unveiled a new campaign marking its foray into the handwash category with the launch of its new product Medimix Ayurvedic handwash.