#mediaconvergenc

[blogcomm10]

Media Convergence and Blurring of Genres

                               Buenafe, J.  Ebreo, H.  Laylo, M.  

                           Image by penny zhang from Pixabay 

         Modern people communicate and gain knowledge through different platforms on the Internet. We all have extensive information to utilize, but to know what the future of the media we are using, we need to look back at the past.

          It begins with the primary oral culture, wherein people express their thoughts and convey their culture through verbal prompts and storytelling. A thousand years later, the literary culture came into being, wherein people drew symbols and markings for storing important information and evolved into writing that we all know today. The next big thing that happened is the invention of the printing press, where books, journals and newspapers were mass-produced and this help to disseminate information to a wider audience. The curious mind of people and a need for better communication led to the invention of electronic media like television and the radio that has far better reach than the aforementioned print media.  

                               Image by fancycrave1 from Pixabay 

            As the prevalence of the internet and computer has risen, we see the birth of new media, where we consume new information and entertainment in social media and streaming platforms. As more people connects through the web, and get their principal information and entertainment through it. Traditional media showed a decline in customers and sales because more people prefer browsing in the net rather than consuming traditional media. And that pushed them to integrate their media with the new media. The product is the convergence of media where different types of media are all in one platform, as a result, the blurring of media ensues. 

           The convergence of media brought us solidarity. Using our social media accounts, we can share our opinions, find people with the same interest as us ,thus, having a community that supports us.      

         Looking at the changes in communication, we can assume that the media will continue to advance to keep up with the changing world.

                                               References 

Baran, S. (2014). Introduction to Mass Communication: Media Literacy and Culture. New York, NY, USA: McGraw Hill.

Ong, W. (2002). Orality and Literacy. London, UK: Routledge.

UP TALKS | Critical Perspectives in Communication [Video file]. (2019). Philippines: TVUP. Retrieved September 21, 2020, from https://www.youtube.com/watch?v=LD7pN1IO-TE&list=PLieLyES5G2S4mBwkzAJQsfVmCSFqxYRbL.