#meanwhile Cater is like 10 steps ahead of everyone
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One of the best things about the Heartslabyul Book 7 chapter is how they handled Leona's character.
Not only does he have some extremely funny moments (random naps when you least expect it, the Deuce dog comment, the School Bus comment, the DRUMMER BIT and just his generally "done with everything attitude" coupled with Wonderland Madness), but I also liked how we got some of the few instances where his hunches were incorrect.
Leona is one of the smartest members of the cast, with his background as a prince making him quite knowledgeable. His predictions and observations are always accurate, being reliable sources of lore (aside from the times when he wants to confuse the freshmen, like in Endless Halloween).
So it's interesting to see just how many times he ended up being wrong this time around. He thought Cater and Trey were manipulating Riddle or conspiring against him because of their dreams, he thought Riddle picked Trey as a Vice-Housewarden due to their past as chikdhood friends, and in all of those instances he ended up being wrong.
And it makes sense, since dreams (especially from a dorm directly inspired by Alice in Wonderland such as Heartslabyul) tend to stray from the usual rules of the waking world, so the usual logic (that Leona relies on) just doesn't apply to those cases.
He quickly adapted to the situation though, like when he realized Riddle didn't have magic in his dream. Or Riddle is just too predictable/ the most logical Heartslabyul student.
In other words, what better way to show how the dream world affects reality than have Leona actually be wrong once or twice
#riddle rosehearts#leona kingscholar#still can't stop thiking about the update#leona and idia struggling with the craziness#meanwhile Cater is like 10 steps ahead of everyone#they had to wake up Cater earlier because we'd all be dead otherwise#twst#twst spoilers#I say Riddle is predictable as if his dream wasn't one of the most outlandish ones#what with the whole horror bit and riddle's personality shift#leona is rarely ever wrong. so one or two incirrect hunches is already a lot#dude really was playing guessing games
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Wednesday, December 9, 2020
Millions of hungry Americans turn to food banks for 1st time (AP) Hunger is a harsh reality in the richest country in the world. Even during times of prosperity, schools hand out millions of hot meals a day to children, and desperate elderly Americans are sometimes forced to choose between medicine and food. Now, in the pandemic of 2020, with illness, job loss and business closures, millions more Americans are worried about empty refrigerators and barren cupboards. Food banks are doling out meals at a rapid pace and an Associated Press data analysis found a sharp rise in the amount of food distributed compared with last year. Meanwhile, some folks are skipping meals so their children can eat and others are depending on cheap food that lacks nutrition. Those fighting hunger say they’ve never seen anything like this in America, even during the Great Recession of 2007-2009. The first place many Americans are finding relief is a neighborhood food pantry, most connected to vast networks of nonprofits. Tons of food move each day from grocery store discards and government handouts to warehouse distribution centers, and then to the neighborhood charity. An AP analysis of Feeding America data from 181 food banks in its network found the organization has distributed nearly 57 percent more food in the third quarter of the year, compared with the same period in 2019.
Covid Nomads (WSJ) Alan Frei lives the life of a backpacker. That is, all 62 of his belongings fit into a single backpack, which he carries with him as he travels and lives in different cities around the world—a total of 53 countries over the past three years. The 38-year-old Swiss entrepreneur in October got rid of his apartment near Zurich and all his furniture. Items he kept include his watch, a toothbrush, seven pairs of underwear, and sunglasses. Mr. Frei is an extreme version of a digital nomad, a person with no fixed address, who lives and works while traveling the globe. Today, their ranks are small, but they could become more common in the years ahead. “There will definitely be more digital nomads,” says Nicholas Bloom, professor of economics at Stanford University’s Graduate School of Business. Before the pandemic, only about 2% of Americans worked from home full-time, Mr. Bloom says, but he expects that will rise to about 8% to 10% of workers. If just 10% of them travel and work remotely, that will still be enormous, he says. Scott Cohen, a professor at the University of Surrey’s School of Hospitality and Tourism Management, expects more countries will cater visa and tourism programs to digital nomads, as they seek an alternative to the standard business travel market. Chekitan S. Dev, a professor at Cornell University’s SC Johnson College of Business, School of Hotel Administration, says the trend was first driven by millennials; now older millennials are taking their families with them when they move around. By normalizing remote work and school, the pandemic has supercharged a trend. In the future, digital nomads may be middle-aged, rent or own homes for less time, want to go to more exotic destinations and move more quickly between destinations.
California Water Futures Begin Trading Amid Fear of Scarcity (Bloomberg) Water joined gold, oil and other commodities traded on Wall Street, highlighting worries that the life-sustaining natural resource may become scarce across more of the world. Farmers, hedge funds and municipalities alike are now able to hedge against—or bet on—future water availability in California, the biggest U.S. agriculture market and world’s fifth-largest economy. The contracts, a first of their kind in the U.S., were announced in September as heat and wildfires ravaged the U.S. West Coast and as California was emerging from an eight-year drought. They are meant to serve both as a hedge for big water consumers, such as almond farmers and electric utilities, against water prices fluctuations as well a scarcity gauge for investors worldwide. “Climate change, droughts, population growth, and pollution are likely to make water scarcity issues and pricing a hot topic for years to come,” said RBC Capital Markets managing director and analyst Deane Dray.
‘It’s a free-for-all’: how hi-tech spyware ends up in the hands of Mexico’s cartels (The Guardian) Corrupt Mexican officials have helped drug cartels in the country obtain state-of-the-art spyware which can be used to hack mobile phones, according to a senior DEA official. As many as 25 private companies—including the Israeli company NSO Group and the Italian firm Hacking Team—have sold surveillance software to Mexican federal and state police forces, but there is little or no regulation of the sector—and no way to control where the spyware ends up, said the officials. “It’s a free-for-all,” the official told the Cartel Project, an initiative coordinated by Forbidden Stories, a global network of investigative journalists whose mission is to continue the work of reporters who are threatened, censored or killed. “The police who have the technology would just sell it to the cartels.” [And then the cartels would use it against their enemies or those investigating them.] The nexus between state and criminal forces has fuelled a wave of targeted violence which have made Mexico the most dangerous country for journalists in the world, outside a war zone. At least 119 media workers have been killed in Mexico since 2000, according to the Committee to Protect Journalists, and the inevitable fear for reporters is that surveillance could lead to more tangible dangers.
Pope makes surprise early morning prayer visit in rainy Rome (AP) Pope Francis on Tuesday made a surprise early morning visit to the Spanish Steps in Rome to pray for people worldwide struggling in the pandemic. With rain falling and dawn breaking, Francis popped up in the square at the foot of the Spanish Steps at 7 a.m. (0600 GMT), two hours after the end of Italy’s overnight curfew. Before heading back to Vatican City, where he resides in a hotel, Francis stopped to pray some more and celebrate Mass in St. Mary Major Basilica in Rome. Early in the pandemic, Francis made a similar pop-up visit to a little-frequented church in the heart of downtown Rome to pray, startling the few Romans who were in the area during exceptionally tight lockdown measures. In separate, written comments, Francis stressed the need for all to have employment when the world emerges from the pandemic. “How can we speak of human dignity without working to ensure that everyone is able to earn a decent living?” the pope wrote. He urged people to “find ways to express our firm conviction that no person, no person at all, no family should be without work.” As he has previously during the pandemic, the pope praised what he called the “ordinary people” who have kept the world functioning as it reels under the strain of the global pandemic. He cited those providing essential services—health care workers and shopkeepers, cleaners and caregivers and “so very many others.”
The Kremlin Is Offering Russians Free Vaccines, but Will They Take Them? (NYT) Aleksei Zakharov, a Moscow economics professor, got the Russian coronavirus vaccine injected into his upper arm over the weekend. Getting the shot was an easy decision, he said—not because the Russian government said it was safe, but because scores of Russians have shared their experience with it on social media. “I trust the grass roots collection of information far more, of course, than what the state says, at least before the testing results are available and published in a medical journal,” Mr. Zakharov, 44, said in a telephone interview Monday, already clear of a mild fever—a side-effect of the vaccine. Russia made its coronavirus vaccine available for free in recent days to teachers, medical workers and social-service employees younger than 61 in Moscow. But even more than in the West, a lack of trust is hobbling Russia’s rollout of a vaccine: the country’s scientists may well have made great strides in battling the pandemic, but many Russians are not ready to believe it. That distrust looms large as Russia races to roll out the vaccine while facing the fiercest onslaught of the pandemic yet, with some 500 deaths per day.
Mt Everest grows by nearly a metre to new height (BBC) The world’s highest mountain Mount Everest is 0.86m higher than had been previously officially calculated, Nepal and China have jointly announced. Until now the countries differed over whether to add the snow cap on top. The new height is 8,848.86m (29,032 ft). Everest stands on the border between China and Nepal and mountaineers climb it from both sides. Officials at Nepal’s foreign ministry and department of survey said surveyors from both countries had co-ordinated to agree on the new height.
China condemns new US Hong Kong sanctions, Taiwan arms sale (AP) China on Tuesday lashed out at the U.S. over new sanctions against Chinese officials and the sale of more military equipment to Taiwan. The U.S. actions are part of what critics see as an effort by the Trump administration to put in place high-pressure tactics toward Beijing that could make it more difficult for President-elect Joe Biden to steady relations. The Cabinet’s office for Hong Kong affairs expressed “strong outrage and condemnation” over the sanctions leveled against 14 members of the standing committee of China’s legislature, which passed a sweeping Hong Kong National Security Law earlier this year. Foreign ministry spokesperson Hua Chunying, meanwhile, demanded the U.S. cancel its latest arms sale to Taiwan and said China would make a “proper and necessary response.” President Donald Trump’s administration has incensed Beijing with 11 separate arms sales and closer military and political ties with the self-governing island democracy that Beijing claims as its own territory, to be annexed by force if necessary. China has stepped up military flights near the island and pledged to punish U.S. companies involved in the arms deals in response.
Libya’s east-based forces seize Turkish-owned vessel (AP) Forces of a Libyan commander who rules the eastern half of the country and who was behind a year-long military attempt to capture the capital, Tripoli, have seized a Turkish vessel heading to the western town of Misrata. The development by Khalifa Hifter’s forces could escalate tensions in the conflict-stricken Libya, since Turkey is the main foreign backer of Hifter’s rivals, the U.N.-backed administration in Tripoli, in western Libya. Hifter’s forces stopped the Jamaica-flagged cargo vessel, Mabrouka, on Monday off the eastern port town of Derna, said Ahmed al-Mosmari, the spokesman for Hifter’s forces. Al-Mosmari said the vessel entered a “no sail” zone and did not respond to calls from the naval forces. It’s the second Turkish-owned vessel seized by Hifter’s forces this year, according to Ambrey Intelligence, a British private maritime intelligence firm. In 2020, Hifter’s forces have seized at least six ships.
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Tax Saving Checklist for the Coming Years
It’s a holiday season and with all the celebrations it’s imperative to have a double check on your finances and find loopholes to save much of your taxes. Get to check your fund list, payables and save your end moves to improve your final year tax expenditure.
As the year ends, we have come up with some of the tax planning tips to keep payments to the IRS as low as possible. Here’s all that can be appended to your already planned tax-saving bucket.
1. Planning is a good start
You can ease your tax load taking small steps and redefining your financial expenses. Building a plan acts as a mirror to your overall expenses including what you spent and how you can save for the best.
Taking the plan ahead you can watch out of your expenses today keeping in mind what more you need to save for your retirement( if you plan to retire). Set your net worth for today and at the same time projecting your expenses according to your regular lifestyle. Try smart investing and keeping a check on any kind of social security, pensions, and RMDs.
Build a map that charges you with your current finance and everything that you can save for your future.
2. Manage health saving accounts and review health insurance.
Investing in health saving accounts is always beneficial. The money spent on health accounts are saved pre-tax and is also not taxed once used. So, spending much on health accounts is a credible option.
3. Medicare can be a valid option
When we talk about saving taxes, signing up for Medicare is a wise decision. If you are old or above 65, you can signup with Medicare.govt. Adding to your benefits, there is a 10% premium penalty for every 12 months that you have registered and for Medicare part B, in-case you have not registered.
4. Company contributions should be focused
It is always advised to focus on the saved invested plans that are offered to the employees by the employers for their retirement. Investing in retirement saving plans offers multiple benefits as you can use them in your future investments.
You can always reach the contribution limit for your savings accounts. Here’s 2019 contribution limit:
$19,000 for 401ks, 403bs, 457s as well as Thrift Savings Plans. If you are 50 or above, the catch-up contribution is an additional $6,000. You can save a total of $25,000!
$6,000 for IRAs. And, the catch-up contribution for people 50 or above is $1,000. You can save up to $7,000 with tax advantages.
5. Prepare well for planned gifts or charitable donations
Nowadays, it is quite conventional for everyone to do a charity or have a particular donation strategy to save taxes. Meanwhile, there are chances that the taxpayers end up struggling to donate for a fake charity fund. So, you must plan in a way that your assets grow tax-free, moreover, you can do a charity further with reduced risks.
6. Rework on your investments
I am all up with my investment plans and have found the best solutions to save my money? Think again! You must have been thinking that you have best strategized your finances and have managed all your assets piloting profit to your accounts, but you need to check again.
Reworking and rebalancing your investments can be the best solution. It means buying and selling some portions of your investment so that all your assets can be in the original value for the considerate changing market value. Reworking on your investments not only brings the best ideas, but you will also be valuing your assets for today and the coming days.
7. Updating estate plans
Estate plans are something that not only serves you but also caters to your family and coming generations. You should make sure that all your retirement accounts like IRAs and 401(k)s are updated. It’s mandatory to care for your life insurance policies as well as all your trust expenditure remains safe. Accurate estate planning should never be a point to be missed.
8. Do you need a Financial advisor?
There are times when you are stuck with some of the major financial decisions and you wish to seek help. This is the point where having a financial advisor can save you time. Once you have planned all your finances and you have your retirement days managed, hire a financial advisor who can review all your plans keeping in mind all your interests and needs. The goal is to reduce tax amount and increase wealth, so choose your advisor wisely.
No matter how much you have invested, if it is not organized it will benefit you no penny. So, be practical while maintaining asset allocation strategies rather than procrastinating. Be updated with all the tax rules and we promise you will finely deal with all the tax work.
Happy tax saving!
No doubts, you have come a long way. The year is about to end and we have done our part offering you some of our best strategies to save your bucks. Before you note down your new year resolution, turn back and stare your planned tax book, make necessary changes if needed.
0 notes
Text
Tax Saving Checklist for the Coming Years
It’s the holiday season and with all the celebrations it’s imperative to have a double check on your finances and find loopholes to save much of your taxes. Get to check your fund list, payables and save your end moves to improve your final year tax expenditure.
As the year ends, we have come up with some of the tax planning tips to keep payments to the IRS as low as possible. Here’s all that can be appended to your already planned tax-saving bucket.
1. Planning is a good start
You can ease your tax load taking small steps and redefining your financial expenses. Building a plan acts as a mirror to your overall expenses including what you spent and how you can save for the best.
Taking the plan ahead you can watch out of your expenses today keeping in mind what more you need to save for your retirement( if you plan to retire). Set your net worth for today and at the same time projecting your expenses according to your regular lifestyle. Try smart investing and keeping a check on any kind of social security, pensions, and RMDs.
Build a map that charges you with your current finance and everything that you can save for your future.
2. Manage health saving accounts and review health insurance.
Investing in health saving accounts is always beneficial. The money spent on health accounts are saved pre-tax and is also not taxed once used. So, spending much on health accounts is a credible option.
3. Medicare can be a valid option
When we talk about saving taxes, signing up for Medicare is a wise decision. If you are old or above 65, you can signup with Medicare.govt. Adding to your benefits, there is a 10% premium penalty for every 12 months that you have registered and for Medicare part B, in-case you have not registered.
4. Company contributions should be focused
It is always advised to focus on the saved invested plans that are offered to the employees by the employers for their retirement. Investing in retirement saving plans offers multiple benefits as you can use them in your future investments.
You can always reach the contribution limit for your savings accounts. Here’s 2019 contribution limit:
$19,000 for 401ks, 403bs, 457s as well as Thrift Savings Plans. If you are 50 or above, the catch-up contribution is an additional $6,000. You can save a total of $25,000!
$6,000 for IRAs. And, the catch-up contribution for people 50 or above is $1,000. You can save up to $7,000 with tax advantages.
5. Prepare well for planned gifts or charitable donations
Nowadays, it is quite conventional for everyone to do a charity or have a particular donation strategy to save taxes. Meanwhile, there are chances that the taxpayers end up struggling to donate for a fake charity fund. So, you must plan in a way that your assets grow tax-free, moreover, you can do a charity further with reduced risks.
6. Rework on your investments
I am all up with my investment plans and have found the best solutions to save my money? Think again! You must have been thinking that you have best strategized your finances and have managed all your assets piloting profit to your accounts, but you need to check again.
Reworking and rebalancing your investments can be the best solution. It means buying and selling some portions of your investment so that all your assets can be in the original value for the considerate changing market value. Reworking on your investments not only brings the best ideas, but you will also be valuing your assets for today and the coming days.
7. Updating estate plans
Estate plans are something that not only serves you but also caters to your family and coming generations. You should make sure that all your retirement accounts like IRAs and 401(k)s are updated. It’s mandatory to care for your life insurance policies as well as all your trust expenditure remains safe. Accurate estate planning should never be a point to be missed.
8. Do you need a Financial advisor?
There are times when you are stuck with some of the major financial decisions and you wish to seek help. This is the point where having a financial advisor can save you time. Once you have planned all your finances and you have your retirement days managed, hire a financial advisor who can review all your plans keeping in mind all your interests and needs. The goal is to reduce tax amount and increase wealth, so choose your advisor wisely.
No matter how much you have invested, if it is not organized it will benefit you no penny. So, be practical while maintaining asset allocation strategies rather than procrastinating. Be updated with all the tax rules and we promise you will finely deal with all the tax work.
Happy tax saving!
No doubts, you have come a long way. The year is about to end and we have done our part offering you some of our best strategies to save your bucks. Before you note down your new year resolution, turn back and stare your planned tax book, make necessary changes if needed.
0 notes
Text
Interview: Genesis Chief on the Planning and Future of Korea’s First Ever Luxury-Car Brand
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The Genesis G70 sports sedan has just been revealed, and we’ve driven it. While it’s already clear Genesis will have its hands full launching the rear- and all-wheel-drive G70, it’s also clear that this is very much the tip of the iceberg. A new player aiming to shake up the luxury market, with deep resources courtesy of corporate parent Hyundai and executive ranks stuffed with established industry players, Genesis plans a flurry of new products. During conversations in South Korea and during the recent Monterey Car Week in California, the global head of Genesis, Manfred Fitzgerald, gave us the most in-depth look yet at what we can expect.
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The locations for these conversations—in Seoul, and overlooking the shimmering Pacific Ocean on the Monterey Peninsula—are not without significance. There were both contradictions and a deliberate message in Genesis’s presence at Pebble Beach, one of the automotive industry’s most glamorous, prestigious events. Monterey Car Week—with its collection of auctions, concours, parties, displays, chatter, and pomp—celebrates heritage, history, design, and motoring through the lens of the world’s most storied automotive brands. Meanwhile, Genesis soon will celebrate its birthday with a cake sporting precisely two candles. What’s more, the automaker is looking to globally brand luxury from Korea, a country that doesn’t really have an identifiable luxury brand. None of that is lost on Fitzgerald, the one-time director of brand and design for Lamborghini who now spearheads the new automaker’s global operations.
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One quick chat about Genesis became a spirited, hour-long discussion on the significance of this moment for a brand looking to create and shape an identity in a rapidly changing industry. Fitzgerald doesn’t mince words, and he’s open, realistic, and ambitious. Genesis has the mission of showing the world not only what Korean automotive luxury will look like, but Korean luxury, period.
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We asked the Genesis head what the important first steps are. “It’s been 20 months now, and really running at a fast pace, but the first year and steps were about defining who we are, our vision, our values. If you only try to reduce it to product, you’re not going to go very far. This applies beyond the auto industry as well, but when people come up with the equation that brand equals product and product equals brand, it can all go wrong. We wanted to get our vision out and start it off on the right foot.”
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Fitzgerald said the second thing the company wants to do is avoid a big misstep common to brands that are part of a major OEM. “If you’re coming from a big volume brand, it’s important to separate your division.” Across the industry, from Acura to Audi, and from Lincoln to Lexus, there are varying degrees of success for Genesis to examine. “It has taken some brands 20 years, and they’re still trying to figure it out. So it’s important to get that right from the beginning. You want to give buyers or potential buyers the confidence to know you’re serious about this.”
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He also came across as realistic about where Genesis is now and about what it takes to create a new brand. “This is a natural process. In building up a brand you can’t flick a switch and say, ‘Okay, here we are, this is it.’ A brand has to evolve, and it starts with the fundamentals. You have to lay out a foundation on which this brand can grow. We have our work cut out for us. In the U.S. right now, we’re nowhere in terms of awareness, but with that we’re not doing too bad in terms of sales, so I’m happy with that. We’ve seen once people get to know the brand and the products and what we’re doing, they’re very happy. But this is only the beginning.”
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Looking ahead, we asked Fitzgerald a few questions about what’s to come for Genesis in the next few years, beyond the automaker’s public statement that it will have six vehicles by 2021. The G70 is the third model in that cadence, after the G80 and the G90, with the GV80 SUV based on the concept shown at the New York auto show earlier this year being next, for 2019 or 2020. A smaller GV70 crossover based on the G70 will arrive for 2019 or 2020 as well, and we expect an EV to be the sixth model. (Additionally, a G90 facelift is scheduled for the end of 2018, an all-new G80 for 2019, and an all-new G90 for 2020 or 2021.) But there also were a few new details that have not been previously discussed.
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Car and Driver: Hyundai is a prominent player in both fuel-cell and electric cars. What’s the role for electric or other power sources in Genesis vehicles?
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Manfred Fitzgerald: Electric is a must for all OEMs. One thing for sure is that alternative propulsion has to be at the center of this Genesis brand as well. What we as OEMs will encounter is, the markets will have different maturities. This may be due to legislation or customer preference, and some markets will be very, very advanced in terms of electrification while others could care less about it. That said, we at Genesis have it very easy, because we can tap into the resources of the mother brand when we deem appropriate. That’s going to be developed anyway, because that is a must for any big OEM like the Hyundai Motor Group. So when we need it is up to us to decide.
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Anything already planned?
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Yes, there is. We’re going to have our first electric-vehicle dedicated platform coming out in 2021.
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Talking to the product and design teams, we gather there may be something special—a coupe—in the works. What can you tell us about that?
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A two-door coupe, or a GT coupe, is something which is the darling of each and every designer. I think it’s the most emotional car that you can actually do. From that point of view, it’s pretty logical to do such a vehicle. We have it on our table right now and are contemplating how this all will pan out, and when it should come. So, definitely, if you want to be really respected and regarded as a true competitor, you have to show that this brand has the breadth. You have to show that you have more than one model, and each one has its significance and relevance and caters to a certain group. We’re not in this sort of—as [design chief] Luc [Donckerwolke] is always referring to it—Russian-doll concept where you’re just scaling down a vehicle in different sizes. That’s not us. Each model that we bring should have its own character and its own purpose. [Genesis and ArtCenter recently collaborated on a student project centered around designing a Genesis GT car for 2025.]
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Proportion-wise, would such a vehicle be analogous to the G70, G80, or G90 in size?
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All of those which you mentioned could be options. But there’s also the possibility to put it on a new electrical-vehicle platform. And that gives you the total freedom to decide what you want to do there.
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What internal discussions are taking place about consumers’ range expectations for EVs three or so years from now? Elon Musk has said he believes we could be double where we are at, so 500-plus miles.
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I think that’s not so far-fetched. I believe if you look at what is proposed by the incumbent players right now, you have the second-generation vehicles coming out in 2018 to 2019 with higher energy density, longer range, and [that use up] less volume, which is great. Following that, you’ll see the next generation that is coming in two to three years, and if you take that into consideration, there’s going to be a lot happening in that sector in the next six years in terms of pricing, range, energy. I think everyone is wishing in six or seven years’ time you’ll have a similar range with what you have now in ICEs [internal-combustion engines].
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Is electric already a foregone conclusion as the next alternative propulsion system, then?
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Well, I think we all in the automotive industry are in agreement that the best technology would be fuel cell. Now, that said, it has to come at the right time. There has to be a willingness, infrastructure, and acceptance. Everyone knows that fuel cell is the technology which we want to all have, but we don’t have the infrastructure, and there’s not a huge inclination for the consumer to go that way because there’s great uncertainty. I think we’ll go the path of electrification first—hybrid and plug-ins to get to full EVs—and then ultimately fuel cells.
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Have the powertrains for Genesis’s SUVs been determined yet?
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Not yet. We’re looking at all options, and definitely hybridization and electrification, so that’s all on the table right now.
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How will the GV80 concept translate to the production SUV?
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Our SUV will be called the GV80, and I can tell you from the GV80 concept that we showed in New York, I think the production car looks even better. We tweaked it in a way that is going to be stunning. We tweaked it in how we treat the body and sheetmetal, and the design is altered, but with the overall proportions that we achieved, I think we have a winner. We have the G70 coming now, which will complete the sedan lineup. Then we’ll have the GV80 late in ’19 or beginning of ’20. Then we’ll show the electric car.
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2018 Genesis G70 Sports Sedan Driven: Look Out, Germany
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What Would a Genesis GT Car Look Like? We Got a Peek
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Genesis G80: The Everything-You-Need-to-Know Review
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Is there a concrete vision for where you want Genesis to be in four or five years?
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I actually look further down the road. Let’s say in five to 10 years’ time, if we can look back and say we contributed to establishing Made in Korea as a brand. There are some players in electronics, but to do it as a luxury brand, and to have this as a label there, I think we will have done a pretty awesome job. And there’s a lot going on in the luxury industry in Korea right now, so if we can help establish that, it will be a great achievement for us.
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Interview: Genesis Chief on the Planning and Future of Korea’s First Ever Luxury-Car Brand
-
The Genesis G70 sports sedan has just been revealed, and we’ve driven it. While it’s already clear Genesis will have its hands full launching the rear- and all-wheel-drive G70, it’s also clear that this is very much the tip of the iceberg. A new player aiming to shake up the luxury market, with deep resources courtesy of corporate parent Hyundai and executive ranks stuffed with established industry players, Genesis plans a flurry of new products. During conversations in South Korea and during the recent Monterey Car Week in California, the global head of Genesis, Manfred Fitzgerald, gave us the most in-depth look yet at what we can expect.
-
The locations for these conversations—in Seoul, and overlooking the shimmering Pacific Ocean on the Monterey Peninsula—are not without significance. There were both contradictions and a deliberate message in Genesis’s presence at Pebble Beach, one of the automotive industry’s most glamorous, prestigious events. Monterey Car Week—with its collection of auctions, concours, parties, displays, chatter, and pomp—celebrates heritage, history, design, and motoring through the lens of the world’s most storied automotive brands. Meanwhile, Genesis soon will celebrate its birthday with a cake sporting precisely two candles. What’s more, the automaker is looking to globally brand luxury from Korea, a country that doesn’t really have an identifiable luxury brand. None of that is lost on Fitzgerald, the one-time director of brand and design for Lamborghini who now spearheads the new automaker’s global operations.
-
-
One quick chat about Genesis became a spirited, hour-long discussion on the significance of this moment for a brand looking to create and shape an identity in a rapidly changing industry. Fitzgerald doesn’t mince words, and he’s open, realistic, and ambitious. Genesis has the mission of showing the world not only what Korean automotive luxury will look like, but Korean luxury, period.
-
We asked the Genesis head what the important first steps are. “It’s been 20 months now, and really running at a fast pace, but the first year and steps were about defining who we are, our vision, our values. If you only try to reduce it to product, you’re not going to go very far. This applies beyond the auto industry as well, but when people come up with the equation that brand equals product and product equals brand, it can all go wrong. We wanted to get our vision out and start it off on the right foot.”
-
Fitzgerald said the second thing the company wants to do is avoid a big misstep common to brands that are part of a major OEM. “If you’re coming from a big volume brand, it’s important to separate your division.” Across the industry, from Acura to Audi, and from Lincoln to Lexus, there are varying degrees of success for Genesis to examine. “It has taken some brands 20 years, and they’re still trying to figure it out. So it’s important to get that right from the beginning. You want to give buyers or potential buyers the confidence to know you’re serious about this.”
-
-
He also came across as realistic about where Genesis is now and about what it takes to create a new brand. “This is a natural process. In building up a brand you can’t flick a switch and say, ‘Okay, here we are, this is it.’ A brand has to evolve, and it starts with the fundamentals. You have to lay out a foundation on which this brand can grow. We have our work cut out for us. In the U.S. right now, we’re nowhere in terms of awareness, but with that we’re not doing too bad in terms of sales, so I’m happy with that. We’ve seen once people get to know the brand and the products and what we’re doing, they’re very happy. But this is only the beginning.”
-
Looking ahead, we asked Fitzgerald a few questions about what’s to come for Genesis in the next few years, beyond the automaker’s public statement that it will have six vehicles by 2021. The G70 is the third model in that cadence, after the G80 and the G90, with the GV80 SUV based on the concept shown at the New York auto show earlier this year being next, for 2019 or 2020. A smaller GV70 crossover based on the G70 will arrive for 2019 or 2020 as well, and we expect an EV to be the sixth model. (Additionally, a G90 facelift is scheduled for the end of 2018, an all-new G80 for 2019, and an all-new G90 for 2020 or 2021.) But there also were a few new details that have not been previously discussed.
-
Car and Driver: Hyundai is a prominent player in both fuel-cell and electric cars. What’s the role for electric or other power sources in Genesis vehicles?
-
Manfred Fitzgerald: Electric is a must for all OEMs. One thing for sure is that alternative propulsion has to be at the center of this Genesis brand as well. What we as OEMs will encounter is, the markets will have different maturities. This may be due to legislation or customer preference, and some markets will be very, very advanced in terms of electrification while others could care less about it. That said, we at Genesis have it very easy, because we can tap into the resources of the mother brand when we deem appropriate. That’s going to be developed anyway, because that is a must for any big OEM like the Hyundai Motor Group. So when we need it is up to us to decide.
-
-
Anything already planned?
-
Yes, there is. We’re going to have our first electric-vehicle dedicated platform coming out in 2021.
-
Talking to the product and design teams, we gather there may be something special—a coupe—in the works. What can you tell us about that?
-
A two-door coupe, or a GT coupe, is something which is the darling of each and every designer. I think it’s the most emotional car that you can actually do. From that point of view, it’s pretty logical to do such a vehicle. We have it on our table right now and are contemplating how this all will pan out, and when it should come. So, definitely, if you want to be really respected and regarded as a true competitor, you have to show that this brand has the breadth. You have to show that you have more than one model, and each one has its significance and relevance and caters to a certain group. We’re not in this sort of—as [design chief] Luc [Donckerwolke] is always referring to it—Russian-doll concept where you’re just scaling down a vehicle in different sizes. That’s not us. Each model that we bring should have its own character and its own purpose. [Genesis and ArtCenter recently collaborated on a student project centered around designing a Genesis GT car for 2025.]
-
Proportion-wise, would such a vehicle be analogous to the G70, G80, or G90 in size?
-
All of those which you mentioned could be options. But there’s also the possibility to put it on a new electrical-vehicle platform. And that gives you the total freedom to decide what you want to do there.
-
-
What internal discussions are taking place about consumers’ range expectations for EVs three or so years from now? Elon Musk has said he believes we could be double where we are at, so 500-plus miles.
-
I think that’s not so far-fetched. I believe if you look at what is proposed by the incumbent players right now, you have the second-generation vehicles coming out in 2018 to 2019 with higher energy density, longer range, and [that use up] less volume, which is great. Following that, you’ll see the next generation that is coming in two to three years, and if you take that into consideration, there’s going to be a lot happening in that sector in the next six years in terms of pricing, range, energy. I think everyone is wishing in six or seven years’ time you’ll have a similar range with what you have now in ICEs [internal-combustion engines].
-
Is electric already a foregone conclusion as the next alternative propulsion system, then?
-
Well, I think we all in the automotive industry are in agreement that the best technology would be fuel cell. Now, that said, it has to come at the right time. There has to be a willingness, infrastructure, and acceptance. Everyone knows that fuel cell is the technology which we want to all have, but we don’t have the infrastructure, and there’s not a huge inclination for the consumer to go that way because there’s great uncertainty. I think we’ll go the path of electrification first—hybrid and plug-ins to get to full EVs—and then ultimately fuel cells.
-
-
Have the powertrains for Genesis’s SUVs been determined yet?
-
Not yet. We’re looking at all options, and definitely hybridization and electrification, so that’s all on the table right now.
-
How will the GV80 concept translate to the production SUV?
-
Our SUV will be called the GV80, and I can tell you from the GV80 concept that we showed in New York, I think the production car looks even better. We tweaked it in a way that is going to be stunning. We tweaked it in how we treat the body and sheetmetal, and the design is altered, but with the overall proportions that we achieved, I think we have a winner. We have the G70 coming now, which will complete the sedan lineup. Then we’ll have the GV80 late in ’19 or beginning of ’20. Then we’ll show the electric car.
-
-
2018 Genesis G70 Sports Sedan Driven: Look Out, Germany
-
What Would a Genesis GT Car Look Like? We Got a Peek
-
Genesis G80: The Everything-You-Need-to-Know Review
-
-
Is there a concrete vision for where you want Genesis to be in four or five years?
-
I actually look further down the road. Let’s say in five to 10 years’ time, if we can look back and say we contributed to establishing Made in Korea as a brand. There are some players in electronics, but to do it as a luxury brand, and to have this as a label there, I think we will have done a pretty awesome job. And there’s a lot going on in the luxury industry in Korea right now, so if we can help establish that, it will be a great achievement for us.
-
- from Performance Junk WP Feed 4 http://ift.tt/2ysEj2e via IFTTT
0 notes
Text
Interview: Genesis Chief on the Planning and Future of Korea’s First Ever Luxury-Car
–
The Genesis G70 sports sedan has just been revealed, and we’ve driven it. While it’s already clear Genesis will have its hands full launching the rear- and all-wheel-drive G70, it’s also clear that this is very much the tip of the iceberg. A new player aiming to shake up the luxury market, with deep resources courtesy of corporate parent Hyundai and executive ranks stuffed with established industry players, Genesis plans a flurry of new products. During conversations in South Korea and during the recent Monterey Car Week in California, the global head of Genesis, Manfred Fitzgerald, gave us the most in-depth look yet at what we can expect.
–
The locations for these conversations—in Seoul, and overlooking the shimmering Pacific Ocean on the Monterey Peninsula—are not without significance. There were both contradictions and a deliberate message in Genesis’s presence at Pebble Beach, one of the automotive industry’s most glamorous, prestigious events. Monterey Car Week—with its collection of auctions, concours, parties, displays, chatter, and pomp—celebrates heritage, history, design, and motoring through the lens of the world’s most storied automotive brands. Meanwhile, Genesis soon will celebrate its birthday with a cake sporting precisely two candles. What’s more, the automaker is looking to globally brand luxury from Korea, a country that doesn’t really have an identifiable luxury brand. None of that is lost on Fitzgerald, the one-time director of brand and design for Lamborghini who now spearheads the new automaker’s global operations.
–
–
One quick chat about Genesis became a spirited, hour-long discussion on the significance of this moment for a brand looking to create and shape an identity in a rapidly changing industry. Fitzgerald doesn’t mince words, and he’s open, realistic, and ambitious. Genesis has the mission of showing the world not only what Korean automotive luxury will look like, but Korean luxury, period.
–
We asked the Genesis head what the important first steps are. “It’s been 20 months now, and really running at a fast pace, but the first year and steps were about defining who we are, our vision, our values. If you only try to reduce it to product, you’re not going to go very far. This applies beyond the auto industry as well, but when people come up with the equation that brand equals product and product equals brand, it can all go wrong. We wanted to get our vision out and start it off on the right foot.”
–
Fitzgerald said the second thing the company wants to do is avoid a big misstep common to brands that are part of a major OEM. “If you’re coming from a big volume brand, it’s important to separate your division.” Across the industry, from Acura to Audi, and from Lincoln to Lexus, there are varying degrees of success for Genesis to examine. “It has taken some brands 20 years, and they’re still trying to figure it out. So it’s important to get that right from the beginning. You want to give buyers or potential buyers the confidence to know you’re serious about this.”
–
–
He also came across as realistic about where Genesis is now and about what it takes to create a new brand. “This is a natural process. In building up a brand you can’t flick a switch and say, ‘Okay, here we are, this is it.’ A brand has to evolve, and it starts with the fundamentals. You have to lay out a foundation on which this brand can grow. We have our work cut out for us. In the U.S. right now, we’re nowhere in terms of awareness, but with that we’re not doing too bad in terms of sales, so I’m happy with that. We’ve seen once people get to know the brand and the products and what we’re doing, they’re very happy. But this is only the beginning.”
–
Looking ahead, we asked Fitzgerald a few questions about what’s to come for Genesis in the next few years, beyond the automaker’s public statement that it will have six vehicles by 2021. The G70 is the third model in that cadence, after the G80 and the G90, with the GV80 SUV based on the concept shown at the New York auto show earlier this year being next, for 2019 or 2020. A smaller GV70 crossover based on the G70 will arrive for 2019 or 2020 as well, and we expect an EV to be the sixth model. (Additionally, a G90 facelift is scheduled for the end of 2018, an all-new G80 for 2019, and an all-new G90 for 2020 or 2021.) But there also were a few new details that have not been previously discussed.
–
Car and Driver: Hyundai is a prominent player in both fuel-cell and electric cars. What’s the role for electric or other power sources in Genesis vehicles?
–
Manfred Fitzgerald: Electric is a must for all OEMs. One thing for sure is that alternative propulsion has to be at the center of this Genesis brand as well. What we as OEMs will encounter is, the markets will have different maturities. This may be due to legislation or customer preference, and some markets will be very, very advanced in terms of electrification while others could care less about it. That said, we at Genesis have it very easy, because we can tap into the resources of the mother brand when we deem appropriate. That’s going to be developed anyway, because that is a must for any big OEM like the Hyundai Motor Group. So when we need it is up to us to decide.
–
–
Anything already planned?
–
Yes, there is. We’re going to have our first electric-vehicle dedicated platform coming out in 2021.
–
Talking to the product and design teams, we gather there may be something special—a coupe—in the works. What can you tell us about that?
–
A two-door coupe, or a GT coupe, is something which is the darling of each and every designer. I think it’s the most emotional car that you can actually do. From that point of view, it’s pretty logical to do such a vehicle. We have it on our table right now and are contemplating how this all will pan out, and when it should come. So, definitely, if you want to be really respected and regarded as a true competitor, you have to show that this brand has the breadth. You have to show that you have more than one model, and each one has its significance and relevance and caters to a certain group. We’re not in this sort of—as [design chief] Luc [Donckerwolke] is always referring to it—Russian-doll concept where you’re just scaling down a vehicle in different sizes. That’s not us. Each model that we bring should have its own character and its own purpose. [Genesis and ArtCenter recently collaborated on a student project centered around designing a Genesis GT car for 2025.]
–
Proportion-wise, would such a vehicle be analogous to the G70, G80, or G90 in size?
–
All of those which you mentioned could be options. But there’s also the possibility to put it on a new electrical-vehicle platform. And that gives you the total freedom to decide what you want to do there.
–
–
What internal discussions are taking place about consumers’ range expectations for EVs three or so years from now? Elon Musk has said he believes we could be double where we are at, so 500-plus miles.
–
I think that’s not so far-fetched. I believe if you look at what is proposed by the incumbent players right now, you have the second-generation vehicles coming out in 2018 to 2019 with higher energy density, longer range, and [that use up] less volume, which is great. Following that, you’ll see the next generation that is coming in two to three years, and if you take that into consideration, there’s going to be a lot happening in that sector in the next six years in terms of pricing, range, energy. I think everyone is wishing in six or seven years’ time you’ll have a similar range with what you have now in ICEs [internal-combustion engines].
–
Is electric already a foregone conclusion as the next alternative propulsion system, then?
–
Well, I think we all in the automotive industry are in agreement that the best technology would be fuel cell. Now, that said, it has to come at the right time. There has to be a willingness, infrastructure, and acceptance. Everyone knows that fuel cell is the technology which we want to all have, but we don’t have the infrastructure, and there’s not a huge inclination for the consumer to go that way because there’s great uncertainty. I think we’ll go the path of electrification first—hybrid and plug-ins to get to full EVs—and then ultimately fuel cells.
–
–
Have the powertrains for Genesis’s SUVs been determined yet?
–
Not yet. We’re looking at all options, and definitely hybridization and electrification, so that’s all on the table right now.
–
How will the GV80 concept translate to the production SUV?
–
Our SUV will be called the GV80, and I can tell you from the GV80 concept that we showed in New York, I think the production car looks even better. We tweaked it in a way that is going to be stunning. We tweaked it in how we treat the body and sheetmetal, and the design is altered, but with the overall proportions that we achieved, I think we have a winner. We have the G70 coming now, which will complete the sedan lineup. Then we’ll have the GV80 late in ’19 or beginning of ’20. Then we’ll show the electric car.
–
–
2018 Genesis G70 Sports Sedan Driven: Look Out, Germany
–
What Would a Genesis GT Car Look Like? We Got a Peek
–
Genesis G80: The Everything-You-Need-to-Know Review
–
–
Is there a concrete vision for where you want Genesis to be in four or five years?
–
I actually look further down the road. Let’s say in five to 10 years’ time, if we can look back and say we contributed to establishing Made in Korea as a brand. There are some players in electronics, but to do it as a luxury brand, and to have this as a label there, I think we will have done a pretty awesome job. And there’s a lot going on in the luxury industry in Korea right now, so if we can help establish that, it will be a great achievement for us.
–
–
from remotecar http://feedproxy.google.com/~r/caranddriver/blog/~3/jQ8edUqB8SM/
via WordPress https://robertvasquez123.wordpress.com/2017/09/21/interview-genesis-chief-on-the-planning-and-future-of-koreas-first-ever-luxury-car/
0 notes
Text
Interview: Genesis Chief on the Planning and Future of Korea’s First Ever Luxury-Car
-
The Genesis G70 sports sedan has just been revealed, and we’ve driven it. While it’s already clear Genesis will have its hands full launching the rear- and all-wheel-drive G70, it’s also clear that this is very much the tip of the iceberg. A new player aiming to shake up the luxury market, with deep resources courtesy of corporate parent Hyundai and executive ranks stuffed with established industry players, Genesis plans a flurry of new products. During conversations in South Korea and during the recent Monterey Car Week in California, the global head of Genesis, Manfred Fitzgerald, gave us the most in-depth look yet at what we can expect.
-
The locations for these conversations—in Seoul, and overlooking the shimmering Pacific Ocean on the Monterey Peninsula—are not without significance. There were both contradictions and a deliberate message in Genesis’s presence at Pebble Beach, one of the automotive industry’s most glamorous, prestigious events. Monterey Car Week—with its collection of auctions, concours, parties, displays, chatter, and pomp—celebrates heritage, history, design, and motoring through the lens of the world’s most storied automotive brands. Meanwhile, Genesis soon will celebrate its birthday with a cake sporting precisely two candles. What’s more, the automaker is looking to globally brand luxury from Korea, a country that doesn’t really have an identifiable luxury brand. None of that is lost on Fitzgerald, the one-time director of brand and design for Lamborghini who now spearheads the new automaker’s global operations.
-
-
One quick chat about Genesis became a spirited, hour-long discussion on the significance of this moment for a brand looking to create and shape an identity in a rapidly changing industry. Fitzgerald doesn’t mince words, and he’s open, realistic, and ambitious. Genesis has the mission of showing the world not only what Korean automotive luxury will look like, but Korean luxury, period.
-
We asked the Genesis head what the important first steps are. “It’s been 20 months now, and really running at a fast pace, but the first year and steps were about defining who we are, our vision, our values. If you only try to reduce it to product, you’re not going to go very far. This applies beyond the auto industry as well, but when people come up with the equation that brand equals product and product equals brand, it can all go wrong. We wanted to get our vision out and start it off on the right foot.”
-
Fitzgerald said the second thing the company wants to do is avoid a big misstep common to brands that are part of a major OEM. “If you’re coming from a big volume brand, it’s important to separate your division.” Across the industry, from Acura to Audi, and from Lincoln to Lexus, there are varying degrees of success for Genesis to examine. “It has taken some brands 20 years, and they’re still trying to figure it out. So it’s important to get that right from the beginning. You want to give buyers or potential buyers the confidence to know you’re serious about this.”
-
-
He also came across as realistic about where Genesis is now and about what it takes to create a new brand. “This is a natural process. In building up a brand you can’t flick a switch and say, ‘Okay, here we are, this is it.’ A brand has to evolve, and it starts with the fundamentals. You have to lay out a foundation on which this brand can grow. We have our work cut out for us. In the U.S. right now, we’re nowhere in terms of awareness, but with that we’re not doing too bad in terms of sales, so I’m happy with that. We’ve seen once people get to know the brand and the products and what we’re doing, they’re very happy. But this is only the beginning.”
-
Looking ahead, we asked Fitzgerald a few questions about what’s to come for Genesis in the next few years, beyond the automaker’s public statement that it will have six vehicles by 2021. The G70 is the third model in that cadence, after the G80 and the G90, with the GV80 SUV based on the concept shown at the New York auto show earlier this year being next, for 2019 or 2020. A smaller GV70 crossover based on the G70 will arrive for 2019 or 2020 as well, and we expect an EV to be the sixth model. (Additionally, a G90 facelift is scheduled for the end of 2018, an all-new G80 for 2019, and an all-new G90 for 2020 or 2021.) But there also were a few new details that have not been previously discussed.
-
Car and Driver: Hyundai is a prominent player in both fuel-cell and electric cars. What’s the role for electric or other power sources in Genesis vehicles?
-
Manfred Fitzgerald: Electric is a must for all OEMs. One thing for sure is that alternative propulsion has to be at the center of this Genesis brand as well. What we as OEMs will encounter is, the markets will have different maturities. This may be due to legislation or customer preference, and some markets will be very, very advanced in terms of electrification while others could care less about it. That said, we at Genesis have it very easy, because we can tap into the resources of the mother brand when we deem appropriate. That’s going to be developed anyway, because that is a must for any big OEM like the Hyundai Motor Group. So when we need it is up to us to decide.
-
-
Anything already planned?
-
Yes, there is. We’re going to have our first electric-vehicle dedicated platform coming out in 2021.
-
Talking to the product and design teams, we gather there may be something special—a coupe—in the works. What can you tell us about that?
-
A two-door coupe, or a GT coupe, is something which is the darling of each and every designer. I think it’s the most emotional car that you can actually do. From that point of view, it’s pretty logical to do such a vehicle. We have it on our table right now and are contemplating how this all will pan out, and when it should come. So, definitely, if you want to be really respected and regarded as a true competitor, you have to show that this brand has the breadth. You have to show that you have more than one model, and each one has its significance and relevance and caters to a certain group. We’re not in this sort of—as [design chief] Luc [Donckerwolke] is always referring to it—Russian-doll concept where you’re just scaling down a vehicle in different sizes. That’s not us. Each model that we bring should have its own character and its own purpose. [Genesis and ArtCenter recently collaborated on a student project centered around designing a Genesis GT car for 2025.]
-
Proportion-wise, would such a vehicle be analogous to the G70, G80, or G90 in size?
-
All of those which you mentioned could be options. But there’s also the possibility to put it on a new electrical-vehicle platform. And that gives you the total freedom to decide what you want to do there.
-
-
What internal discussions are taking place about consumers’ range expectations for EVs three or so years from now? Elon Musk has said he believes we could be double where we are at, so 500-plus miles.
-
I think that’s not so far-fetched. I believe if you look at what is proposed by the incumbent players right now, you have the second-generation vehicles coming out in 2018 to 2019 with higher energy density, longer range, and [that use up] less volume, which is great. Following that, you’ll see the next generation that is coming in two to three years, and if you take that into consideration, there’s going to be a lot happening in that sector in the next six years in terms of pricing, range, energy. I think everyone is wishing in six or seven years’ time you’ll have a similar range with what you have now in ICEs [internal-combustion engines].
-
Is electric already a foregone conclusion as the next alternative propulsion system, then?
-
Well, I think we all in the automotive industry are in agreement that the best technology would be fuel cell. Now, that said, it has to come at the right time. There has to be a willingness, infrastructure, and acceptance. Everyone knows that fuel cell is the technology which we want to all have, but we don’t have the infrastructure, and there’s not a huge inclination for the consumer to go that way because there’s great uncertainty. I think we’ll go the path of electrification first—hybrid and plug-ins to get to full EVs—and then ultimately fuel cells.
-
-
Have the powertrains for Genesis’s SUVs been determined yet?
-
Not yet. We’re looking at all options, and definitely hybridization and electrification, so that’s all on the table right now.
-
How will the GV80 concept translate to the production SUV?
-
Our SUV will be called the GV80, and I can tell you from the GV80 concept that we showed in New York, I think the production car looks even better. We tweaked it in a way that is going to be stunning. We tweaked it in how we treat the body and sheetmetal, and the design is altered, but with the overall proportions that we achieved, I think we have a winner. We have the G70 coming now, which will complete the sedan lineup. Then we’ll have the GV80 late in ’19 or beginning of ’20. Then we’ll show the electric car.
-
-
2018 Genesis G70 Sports Sedan Driven: Look Out, Germany
-
What Would a Genesis GT Car Look Like? We Got a Peek
-
Genesis G80: The Everything-You-Need-to-Know Review
-
-
Is there a concrete vision for where you want Genesis to be in four or five years?
-
I actually look further down the road. Let’s say in five to 10 years’ time, if we can look back and say we contributed to establishing Made in Korea as a brand. There are some players in electronics, but to do it as a luxury brand, and to have this as a label there, I think we will have done a pretty awesome job. And there’s a lot going on in the luxury industry in Korea right now, so if we can help establish that, it will be a great achievement for us.
-
- from Performance Junk WP Feed 4 http://ift.tt/2ysEj2e via IFTTT
0 notes
Text
Interview: Genesis Chief on the Planning and Future of Korea’s First Ever Luxury-Car
-
The Genesis G70 sports sedan has just been revealed, and we’ve driven it. While it’s already clear Genesis will have its hands full launching the rear- and all-wheel-drive G70, it’s also clear that this is very much the tip of the iceberg. A new player aiming to shake up the luxury market, with deep resources courtesy of corporate parent Hyundai and executive ranks stuffed with established industry players, Genesis plans a flurry of new products. During conversations in South Korea and during the recent Monterey Car Week in California, the global head of Genesis, Manfred Fitzgerald, gave us the most in-depth look yet at what we can expect.
-
The locations for these conversations—in Seoul, and overlooking the shimmering Pacific Ocean on the Monterey Peninsula—are not without significance. There were both contradictions and a deliberate message in Genesis’s presence at Pebble Beach, one of the automotive industry’s most glamorous, prestigious events. Monterey Car Week—with its collection of auctions, concours, parties, displays, chatter, and pomp—celebrates heritage, history, design, and motoring through the lens of the world’s most storied automotive brands. Meanwhile, Genesis soon will celebrate its birthday with a cake sporting precisely two candles. What’s more, the automaker is looking to globally brand luxury from Korea, a country that doesn’t really have an identifiable luxury brand. None of that is lost on Fitzgerald, the one-time director of brand and design for Lamborghini who now spearheads the new automaker’s global operations.
-
-
One quick chat about Genesis became a spirited, hour-long discussion on the significance of this moment for a brand looking to create and shape an identity in a rapidly changing industry. Fitzgerald doesn’t mince words, and he’s open, realistic, and ambitious. Genesis has the mission of showing the world not only what Korean automotive luxury will look like, but Korean luxury, period.
-
We asked the Genesis head what the important first steps are. “It’s been 20 months now, and really running at a fast pace, but the first year and steps were about defining who we are, our vision, our values. If you only try to reduce it to product, you’re not going to go very far. This applies beyond the auto industry as well, but when people come up with the equation that brand equals product and product equals brand, it can all go wrong. We wanted to get our vision out and start it off on the right foot.”
-
Fitzgerald said the second thing the company wants to do is avoid a big misstep common to brands that are part of a major OEM. “If you’re coming from a big volume brand, it’s important to separate your division.” Across the industry, from Acura to Audi, and from Lincoln to Lexus, there are varying degrees of success for Genesis to examine. “It has taken some brands 20 years, and they’re still trying to figure it out. So it’s important to get that right from the beginning. You want to give buyers or potential buyers the confidence to know you’re serious about this.”
-
-
He also came across as realistic about where Genesis is now and about what it takes to create a new brand. “This is a natural process. In building up a brand you can’t flick a switch and say, ‘Okay, here we are, this is it.’ A brand has to evolve, and it starts with the fundamentals. You have to lay out a foundation on which this brand can grow. We have our work cut out for us. In the U.S. right now, we’re nowhere in terms of awareness, but with that we’re not doing too bad in terms of sales, so I’m happy with that. We’ve seen once people get to know the brand and the products and what we’re doing, they’re very happy. But this is only the beginning.”
-
Looking ahead, we asked Fitzgerald a few questions about what’s to come for Genesis in the next few years, beyond the automaker’s public statement that it will have six vehicles by 2021. The G70 is the third model in that cadence, after the G80 and the G90, with the GV80 SUV based on the concept shown at the New York auto show earlier this year being next, for 2019 or 2020. A smaller GV70 crossover based on the G70 will arrive for 2019 or 2020 as well, and we expect an EV to be the sixth model. (Additionally, a G90 facelift is scheduled for the end of 2018, an all-new G80 for 2019, and an all-new G90 for 2020 or 2021.) But there also were a few new details that have not been previously discussed.
-
Car and Driver: Hyundai is a prominent player in both fuel-cell and electric cars. What’s the role for electric or other power sources in Genesis vehicles?
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Manfred Fitzgerald: Electric is a must for all OEMs. One thing for sure is that alternative propulsion has to be at the center of this Genesis brand as well. What we as OEMs will encounter is, the markets will have different maturities. This may be due to legislation or customer preference, and some markets will be very, very advanced in terms of electrification while others could care less about it. That said, we at Genesis have it very easy, because we can tap into the resources of the mother brand when we deem appropriate. That’s going to be developed anyway, because that is a must for any big OEM like the Hyundai Motor Group. So when we need it is up to us to decide.
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Anything already planned?
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Yes, there is. We’re going to have our first electric-vehicle dedicated platform coming out in 2021.
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Talking to the product and design teams, we gather there may be something special—a coupe—in the works. What can you tell us about that?
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A two-door coupe, or a GT coupe, is something which is the darling of each and every designer. I think it’s the most emotional car that you can actually do. From that point of view, it’s pretty logical to do such a vehicle. We have it on our table right now and are contemplating how this all will pan out, and when it should come. So, definitely, if you want to be really respected and regarded as a true competitor, you have to show that this brand has the breadth. You have to show that you have more than one model, and each one has its significance and relevance and caters to a certain group. We’re not in this sort of—as [design chief] Luc [Donckerwolke] is always referring to it—Russian-doll concept where you’re just scaling down a vehicle in different sizes. That’s not us. Each model that we bring should have its own character and its own purpose. [Genesis and ArtCenter recently collaborated on a student project centered around designing a Genesis GT car for 2025.]
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Proportion-wise, would such a vehicle be analogous to the G70, G80, or G90 in size?
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All of those which you mentioned could be options. But there’s also the possibility to put it on a new electrical-vehicle platform. And that gives you the total freedom to decide what you want to do there.
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What internal discussions are taking place about consumers’ range expectations for EVs three or so years from now? Elon Musk has said he believes we could be double where we are at, so 500-plus miles.
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I think that’s not so far-fetched. I believe if you look at what is proposed by the incumbent players right now, you have the second-generation vehicles coming out in 2018 to 2019 with higher energy density, longer range, and [that use up] less volume, which is great. Following that, you’ll see the next generation that is coming in two to three years, and if you take that into consideration, there’s going to be a lot happening in that sector in the next six years in terms of pricing, range, energy. I think everyone is wishing in six or seven years’ time you’ll have a similar range with what you have now in ICEs [internal-combustion engines].
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Is electric already a foregone conclusion as the next alternative propulsion system, then?
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Well, I think we all in the automotive industry are in agreement that the best technology would be fuel cell. Now, that said, it has to come at the right time. There has to be a willingness, infrastructure, and acceptance. Everyone knows that fuel cell is the technology which we want to all have, but we don’t have the infrastructure, and there’s not a huge inclination for the consumer to go that way because there’s great uncertainty. I think we’ll go the path of electrification first—hybrid and plug-ins to get to full EVs—and then ultimately fuel cells.
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Have the powertrains for Genesis’s SUVs been determined yet?
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Not yet. We’re looking at all options, and definitely hybridization and electrification, so that’s all on the table right now.
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How will the GV80 concept translate to the production SUV?
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Our SUV will be called the GV80, and I can tell you from the GV80 concept that we showed in New York, I think the production car looks even better. We tweaked it in a way that is going to be stunning. We tweaked it in how we treat the body and sheetmetal, and the design is altered, but with the overall proportions that we achieved, I think we have a winner. We have the G70 coming now, which will complete the sedan lineup. Then we’ll have the GV80 late in ’19 or beginning of ’20. Then we’ll show the electric car.
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2018 Genesis G70 Sports Sedan Driven: Look Out, Germany
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What Would a Genesis GT Car Look Like? We Got a Peek
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Genesis G80: The Everything-You-Need-to-Know Review
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Is there a concrete vision for where you want Genesis to be in four or five years?
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I actually look further down the road. Let’s say in five to 10 years’ time, if we can look back and say we contributed to establishing Made in Korea as a brand. There are some players in electronics, but to do it as a luxury brand, and to have this as a label there, I think we will have done a pretty awesome job. And there’s a lot going on in the luxury industry in Korea right now, so if we can help establish that, it will be a great achievement for us.
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