#meaning they knew but even then its not enough to say mattel did the copying

[thetimelordbatgirl]

How exactly did Disney "kill" Ever After High?

Okay, so quick history lesson: Mattel up from 1996 to 2014, made the Disney Princess line up dolls, but in 2014, suddenly, the rights to make the dolls were taken from Mattel and given to Hasbro (hence why the quality dropped in the dolls....). Why's that? Well....it appeared Disney wasn't quite happy with Mattel. Why? Because as we know, in 2013, Ever After High was released and while we all grew to love it, Disney did not. To Disney, this was direct competition, as Disney as evident by the recent Chip N Dale movie, REALLY thinks they have a non-visible copyright on the idea of doing fairytales and such. And apparently even prior to Ever After High, Disney got mad at Mattel over Barbie's princess line up and movies....yeah uh, when I say Disney needs to get off their high horse already, I mean it.

And due to all of this, Disney took the rights to Hasbro. Should be a finished story, right? I mean, Ever After High went on to be a success and made Mattel money and Disney went on to do Disney Descendants (keep this in mind for a later point), with Hasbro making the dolls for the movies. Wrong. Remember what I said? Disney hates competition. So of course, Disney hates Ever After High, as its the direct competitor to Disney Descendants. So what do they do best??? Easy: use their brand. How you may ask? Here's a question: if you were a parent looking for a toy for your child, what would you buy: the Disney doll that your kid surely knows...or the unknown series doll? Sure, you may know Mattel, but only cause of Barbie. Disney is much bigger, after all. ....You see where I'm going: Disney got into that merch game instantly and Hasbro's dolls, while cheap, still got brought more when they were put in stores, as versus the price of Ever After High dolls, Descendants dolls were pretty cheap in price.

Which....yep, meant Mattel was losing money big time, and they were losing more and more fans when they started to make really cheap looking dolls in response (remember that awful Raven archery doll???), and it was not looking good for Ever After High. Especially with Disney doing other merch like books and such and yep, the Disney books got brought more then the Ever After High books, and it just kept going. Eventually, Mattel just....sadly called it quits and Ever After High was eventually just dead. Disney had basically won. And while these are alleged and can't be proven fully, some designs in D2 and D3 gave vibes of EAH designs, aka Mal's purple cotillion dress giving Raven Queen Thronecoming Vibes and Queen of Mean giving vibes of Spring Unsprung Briar Beauty.

But Mattel does obviously have the rights to Disney princesses and frozen, aka they won them back. Meaning yep, Mattel and Disney are back together. Which....sadly means Ever After High is staying dead in comparison to Monster High. Mattel ain't stupid. They won't piss of Disney that badly again. So even now, Disney is in some sense, the reason it'll stay dead, really.