#masculinities creativityinadvertising genderrelations creativeindustries identity menandwork

[ppriday]

Introduction

After a long career as a creative director in transnational advertising agencies I undertook a PhD in Gender and Cultural studies at The University of Sydney. My thesis was accepted and the degree awarded in September 2016. The title of the thesis is: Obsession with Brilliance: Masculinities and creativity in transnational advertising agencies. 

The thesis is available on open access and has raised considerable debate around contentious issues such as the continued male dominance in advertising and gender relations. My research focused on the relationship between men and their work in the creative industries and how this is used to manage and construct individual identity. Fieldwork was conducted during 2014-15 in Sydney, Delhi and Shanghai.

This blog has been opened to provide a venue for comment, critique and continued conversation around masculinities, identity and the role of work in men’s lives.

Dr Paul Priday