#marketing budget linkedin commentaries

[marketingparaestudar]

Você está enfrentando restrições orçamentárias na publicidade. Como você pode garantir conteúdo de qualidade sem gastar demais?

Em meio a restrições financeiras, a criação de conteúdo publicitário impactante requer inovação e planejamento estratégico. Aqui estão as táticas eficazes:

- Aproveite o conteúdo gerado pelo usuário. Incentive os clientes a compartilhar suas experiências como endossos autênticos.

- Concentre-se em plataformas de alto retorno. Invista em canais onde seu público-alvo está mais engajado.

- Otimize para alcance orgânico. Use algoritmos de SEO e mídia social a seu favor, criando conteúdo compartilhável e relevante.

Como você superou criativamente os limites orçamentários em publicidade? Compartilhe suas estratégias.

Kunal D.Seguir

🔆 Top Advertising Voice | Performance Marketer | Lead Generation & Conversion Specialist

To maintain quality content on a tight budget, leverage the talent within your team:

> Employee-Generated Content: Encourage team members to share behind-the-scenes stories, insights, or experiences that highlight your brand’s culture and expertise.

>Collaborate with Industry Peers: Co-create content with partners or complementary brands, sharing both costs and audiences.

>Focus on Micro-Moments: Capture authentic moments with a smartphone and use them for quick, relatable content. By using in-house resources and fostering creative partnerships, you can create compelling content without breaking the bank.

Mohmmad MujtabaSeguir

Amazon Brand Manager & Advertising Specialist | Helped 12+ Amazon Brands Achieve $50k Revenue with a 15% ACoS | Amazon PPC Pro 🏅 | Enhanced Sales 10x in 60 Days

(editado)

To maintain high-quality content without exceeding your budget:

> Prioritize High-ROI Platforms: Focus your efforts on channels that offer the best return on investment.

> Leverage User Generated Content: Utilize content created by your audience to cut production costs.

> Repurpose Existing Assets: Adapt and reuse previous content for fresh engagement. > Boost Organic Reach: Invest in SEO and social media to enhance visibility without additional ad spend.

> Partner with Micro Influencers: Work with smaller influencers for targeted, cost-effective promotion.

> Set a Monthly Ad Budget: Adhere to a strict budget cap for your ad campaigns.

> Highlight Customer Testimonials: Showcase endorsements from past buyers to build credibility.

Dr. Ashish GuptaSeguir

LinkedIn Top Consumer Behaviour & Advertising Voice l Marketing Educator | Consulting, Training & Projects l Indian Institute of Foreign Trade (IIFT), New Delhi | Ministry of Commerce and Industry, Government of India

We have to think about budget-friendly strategies:

Content Creation:

Repurpose existing content (blog posts, social media, webinars);User-generated content (customer testimonials, reviews); Employee-generated content (employee stories, expertise);

Partner with influencers or micro-influencers (cost-effective);

Utilize free design tools (Canva, GIMP) and templates

Content Optimization: Focus on evergreen content (timeless, always relevant); Update existing content;

Repurpose content for different channels (blog to video, social media)

Advertising Strategies: Targeted advertising (social media, Google Ads); Retargeting ads; Native advertising (blend in with platform content); Email marketing; Organic social media (leverage free channels)

Jagveer SinghSeguir

💡Top Voice in Advertising, Brand Development & AR | Brand Strategist | AR & AI Marketing Expert | Google Analytics Pro | Digital Marketing | Content & Branding Specialist

Leverage Free Tools: Utilize free platforms like Canva for design, Pixabay for images, and YouTube for tutorials.

Repurpose Existing Content: Turn blog posts into social media graphics, or repurpose videos into shorter clips.

Collaborate with Influencers:

Partner with micro-influencers or bloggers who can promote your content to their audience for a fraction of the cost.

Focus on Evergreen Content:

Create content that remains relevant for a long time, reducing the need for frequent updates. Prioritize Engagement:

Monitor your content's performance and focus on creating content that resonates with your audience.

[medmatrix003]

In today’s rapidly evolving digital geography, businesses must maintain a strong online presence to remain competitive. Media Matrix, the stylish digital marketing agency in Prayagraj, specializes in furnishing businesses with acclimatized digital marketing results to grow their online visibility, attract new guests, and boost profit.

Our comprehensive suite of services includes Hunt Machine Optimization( SEO), Social Media Marketing( SMM), Google Advertisements operation, content creation, and dispatch marketing. Each service is designed to work cohesively with others, offering your business a completely integrated digital marketing strategy.

Search Machine Optimization( SEO) A successful digital marketing strategy relies on SEO. At Media Matrix, we concentrate on delivering results- driven SEO services that will increase your website’s visibility on hunt machines like Google, Bing, and Yahoo. With millions of businesses fighting for attention, it’s pivotal to stand out from the competition.

Our SEO services include

Keyword Research and Analysis We identify the most applicable keywords for your business to insure that your website attracts high- quality business. On- runner SEO Optimizing your website’s structure, content, and meta markers to insure it’s hunt machine friendly. Off- runner SEO structure quality backlinks to ameliorate your point’s authority. Original SEO Helping businesses in Prayagraj rank advanced on original hunt results to attract further guests from the area. By employing a blend of proven SEO ways and staying up to date with the rearmost hunt machine algorithms, Media Matrix ensures that your website ranks advanced, bringing in further organic business and transformations.

Social Media Marketing( SMM) Business interactions with guests have been revolutionized by social media platforms. With billions of druggies across platforms like Facebook, Instagram, Twitter, LinkedIn, and more, social media marketing is essential to erecting brand mindfulness and engaging with your target followership.

At Media Matrix, we develop customized social media strategies that align with your business pretensions. Our SMM services include

Content Creation and Curation We produce engaging content that resonates with your followership, including images, vids, and posts that reflect your brand’s identity. Paid Social Media juggernauts Targeted advertisements on platforms like Facebook and Instagram help to increase brand visibility and drive transformations. Social Media Management We manage your social media biographies, icing harmonious communication with your followers and timely responses to commentary and dispatches. Analytics and Reporting Our detailed analytics reports give perceptivity into crusade performance, helping to fine- tune strategies for optimal results. By using the power of social media, Media Matrix helps businesses in Prayagraj increase brand visibility, engage with guests, and boost deals.

Google Advertisements Management Pay- per- click( PPC) advertising is one of the quickest ways to bring in leads and transformations. Google Advertisements allows you to appear at the top of hunt machine results runners( SERPs) for specific keywords, incontinently giving your business the visibility it needs to succeed.

Media Matrix offers expert Google Advertisements operation, helping you produce and optimize juggernauts that deliver the stylish results for your budget. Our services include

crusade Setup We design and launch targeted Google Advertisements juggernauts to maximize ROI. Keyword Research Our platoon identifies high-intent keywords that are most likely to convert. announcement Copywriting We produce compelling announcement dupe that captures attention and encourages clicks. Performance Monitoring We continuously cover your juggernauts, conforming flings, keywords, and announcement dupe to ameliorate performance. A/ B Testing Testing different variations of advertisements to find the most effective interpretation. Our platoon’s deep understanding of Google Advertisements ensures that your juggernauts are always optimized for the stylish possible issues, driving further business, leads, and deals.

Content Creation Content is at the heart of every successful digital marketing strategy. Whether it’s a blog post, videotape, infographic, or social media post, quality content engages your followership and builds trust in your brand.

Media Matrix provides a full range of content creation services, acclimatized to meet the specific requirements of your business. Our platoon of professed pens, contrivers, and strategists works together to produce

Blog Posts and papers instructional, well- delved papers that help place your brand as an assiduity leader. Website Content Clear, compelling dupe that enhances stoner experience and drives transformations. videotape product Engaging vids that tell your brand’s story and prisoner the attention of your target followership. Infographics and Visual Content Eye- catching plates that communicate your communication snappily and effectively. Whether you’re looking to ameliorate your website’s SEO with long- form papers or attract attention on social media with engaging vids, Media Matrix has the moxie to deliver.

Dispatch Marketing Dispatch marketing remains one of the most effective channels for nurturing leads and driving deals. At Media Matrix, we offer end- to- end dispatch marketing services, from strategy development to crusade prosecution.

Our dispatch marketing services include

List Segmentation icing that your emails are transferred to the right followership for maximum engagement. Campaign Design Casting beautiful, mobile-friendly dispatch templates that reflect your brand. Automated Dispatch juggernauts Setting up drip juggernauts to nurture leads through every stage of the deals channel. individualized Emails Using dynamic content and personalization to produce largely targeted dispatches. Analytics and Reporting Tracking dispatch performance, including open rates, click- through rates, and transformations, to continually ameliorate your dispatch marketing sweats. Our dispatch marketing juggernauts are designed to engage your subscribers, make connections, and convert leads into pious guests.

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communicate us moment to learn how we can help your business thrive in the digital world!

KONW MORE- https://mediamatrix.in/

[ippworld]

[PRESS RELEASE] Global Transcreation Set To Transform International Marketing

IPPWORLD hits the scene with an entirely new website designed specifically for international businesses in the hospitality, hotel, travel, lifestyle and retail industries.

When international travel and hospitality facilities reach out to customers around the world, they have to maintain their brand personality consistently in every language.

In today's content marketing initiatives, translation alone isn't enough, so IPPWORLD is stepping up to deliver focused transcreation — essentially, translation infused with creative writing — to deliver that emotional connection with target audiences in their own language.

With more than 20 years of providing multilingual content solutions to international clientele and global creative media agencies, IPPWORLD is well-poised to assist Clients springboard their global branding and content marketing initiatives with tailored transcreated messages in multiple languages — to inspire their target audiences and beckon for a call-to-action.

“IPPWORLD provides online marketers and business development teams with distinct publicity materials across language barriers that carry the same punch as in their original language”, says its business director Joanne Chan. “In a highly competitive international tourism market, transcreation works where translation alone fails.”

Transcreation offers an in-depth, creative spin for branding, marketing and publicity content — whether online or on print. Industry-specialization transcreation experts understand the cultural nuances that fall short in literal translation. They understand the source copywriter's intended purpose and know how best to adapt the message across to their targeted audiences, from jet-setting travellers or the budget-minded, to international shopaholics.

IPPWORLD.com is a well-thought out and user-friendly website that informs about the technicalities in transcreation as well as knowledge-sharing blogs for discerning readers. With a click, call or an email, companies seeking to expand or broaden their reach to global audiences have immediate access to talented native editorial teams offering a wide range of linguistic and cultural specialties.

CAN'T READ, WON'T BUY. “Customers can't buy what you're selling if they can't understand your pitch,” Joanne says. “IPPWORLD helps provide answers that your international consumers want, not like a machine's or an inexperienced translator's distorted commentary that does more harm than good.”

Making that important connection generates more clicks and conversions, leading to higher purchases and revenue. Hotel or resort destinations take great pains to describe the grandeur and finest architecture of facilities, lush beauty, first-class sceneries, etc. in their originally written content. Oftentimes, the same emotional and visual impact in other languages are omitted or simply lost in translation.

To streamline its efforts and processes even further, IPPWORLD now offers focused transcreation exclusively to the travel, tourism, hospitality, hotel, lifestyle and retail industries. Focused-transcreation involves industry specialization that makes the difference between a hit-or-miss approach in delivering a strong, targeted message to the right market and its communities.

Take a tour of the new site at WWW.IPPWORLD.COM, or connect with Joanne on Linkedin for an insider's take on how IPPWORLD has helped its Clients increased their global branding awareness, customer loyalty and that all-important ROI.

[michaelandy101-blog]

Learn how to Generate Leads on LinkedIn, Based on LinkedIn's VP of Advertising and marketing

New Post has been published on http://tiptopreview.com/how-to-generate-leads-on-linkedin-according-to-linkedins-vp-of-marketing/

Learn how to Generate Leads on LinkedIn, Based on LinkedIn's VP of Advertising and marketing

As a marketer, you are undoubtedly conscious of a number of the main social media websites you should utilize for lead technology. I am prepared to wager you have already heard concerning the significance of Instagram, Fb, and Twitter — and should you use all three as a part of your lead technology technique, you would possibly assume you are all set. 

Nevertheless, should you’re not utilizing LinkedIn you possibly can be lacking out on a serious alternative to develop each model recognition and income, particularly should you’re a B2B enterprise. Actually, research have proven that LinkedIn is the top paid and organic social channel for B2B companies, and 82% of B2B entrepreneurs report discovering the greatest success on the platform. 

These statistics make sense, particularly if we take into account platform-specific demographics. The common Instagram person scrolls by means of their feed, like images of their mates, watches their favourite movie star’s Story, and sometimes makes use of the platform to search out and buy merchandise. 

Alternatively, the typical LinkedIn person is on the positioning particularly for professionally-geared content material. They’re already in search of out data to assist develop their companies, so you must meet them the place they’re.

After all, it is simpler mentioned than performed. With no clear technique in thoughts, the duty of lead technology on LinkedIn can really feel difficult. Justin Shriber, Vice President of Advertising and marketing at LinkedIn, was interviewed as a part of HubSpot’s marketing campaign, “Promoting, a Look Behind the Screens.” Check out the total interview sequence right here, or hold studying to study a few of his key insights, in addition to further tips about how one can use LinkedIn for lead technology. 

LinkedIn Lead Technology Technique

As a refresher, lead technology refers to the entire actions and techniques you employ to draw potential clients. Producing leads is essential as a result of, with nurturing, potential clients can turn out to be paying clients that use your merchandise and drive income. 

LinkedIn’s typical viewers contains skilled decision-makers with buying energy, serving to you communicate on to the potential clients that may turn out to be paying clients. Under, we’ll focus on how you should utilize LinkedIn for lead technology.

1. Ensure that your executives have a powerful LinkedIn presence.

If you’re first getting began on LinkedIn, it may be tough to know how one can dedicate your preliminary efforts. Must you create a compelling LinkedIn Web page and instantly start posting content material to your corporation’s feed? Or do you have to begin by posting all of your job openings to draw new expertise?

Shriber suggests one other technique: “We definitely want to fuel the growth of small businesses that have aspirations to grow to become larger, and we put together a playbook that allows them to do that. The playbook always starts with the individual LinkedIn profiles of the employees at the company, and in particular, the executives at the company.”

“[Executives are] trendsetters. They can make statements about what they stand for, and in many cases, develop a strong following in relatively short order.”

Take into account the leaders at your organization and their present LinkedIn presence. May they contribute extra thoughtfully to LinkedIn groups inside your or put up extra usually to their feeds? Extra possible than not, your executives might be doing extra to develop their LinkedIn following.

For example, let’s check out Sallie Krawcheck’s, CEO and co-founder of Ellevest, LinkedIn exercise:

Krawcheck makes use of LinkedIn correctly, leveraging the platform to advertise content material from her personal funding firm whereas additionally liking or sharing different related monetary content material geared in direction of ladies. Finally, Krawcheck makes use of LinkedIn to construct a private model and assist her followers discover helpful content material associated to investing and ladies in finance. Ideally, your executives needs to be doing the identical.

2. Create a strong LinkedIn Web page for your corporation.

As soon as you have ensured your personal executives have a powerful LinkedIn presence, it is time to domesticate a powerful web page.

You may wish to guarantee your web page is lively, with thought-provoking content material and contributions to conversations already taking place on LinkedIn.

Shriber notes — “As soon as you have received a method associated to your executives and their presence on LinkedIn, step two is to consider the presence of your organization on LinkedIn. We now have a product referred to as LinkedIn Pages, which has been extremely highly effective for companies that wish to set up their place on the earth’s skilled group.”

“[LinkedIn Pages is] a free product,” Shriber provides, “and really, at the end of the day, it’s a place for you to stage the content that you have to offer, and really promote all of the benefits that you have for people that want to follow you.”

He continues, “So, when you come to a good LinkedIn Page, you’ll find information about what the company does, but beyond that, some of the thought leadership that’s happening. There will be video content as well as the written word, commentary from executives, but also in many cases, information that’s curated from other sources. It doesn’t just need to be from the marketing group or from an internal source.”

three. Publish related content material and updates. 

To make sure your LinkedIn web page and profile are robust, take into account posting numerous content material sorts, together with video. That includes this industry-relevant content material can assist you place your self as a educated supply and set up relevance and credibility with potential clients. 

If you’re acknowledged as an insightful, helpful supply, you’ll start to develop connections with like-minded professionals that suit your very best buyer profile. In the event you put up usually, you’ll turn out to be an everyday on their feed, and familiarity makes it simpler to provoke additional conversations.

In the event you assume that the connections you could have on LinkedIn are professionals inside your , they will expose you to new audiences with the content material you put up. When your connections click on ‘Like’ on a put up you’ve made, it might present up on the feed of a brand new lead. This lead will see that your shared connection has preferred your put up, vouching in your credibility and authority, and presumably prompting them to ship a request to attach.

To make sure that you’re creating content material that individuals wish to see, observe your web page analytics to determine what resonates with them probably the most and create accordingly.

four. Be a part of LinkedIn teams your purchasers and clients are in. 

LinkedIn, at its core, is a social platform like another. Simply as you possibly can on Fb, customers can create teams centered round industry-relevant pursuits, and you must be a part of these teams and have conversations with different professionals.

You possibly can put up content material and updates to encourage discussions about related subjects or just discuss concerning the companies you supply. In the event you’ve joined teams correctly, your potential clients can see what you say and start to acknowledge you as a supply of helpful data. 

It’s also possible to use teams to study extra about your viewers. If members are lively, study from what they are saying and uncover frequent ache factors and the way leads need these points addressed. Use this data to your benefit, and create hyper-targeted worth propositions once you attain out that talk on to your buyer’s wants. 

5. Use paid merchandise to make sure your content material reaches your meant viewers.

Companies with small marketing budgets could also be cautious of placing money behind paid campaigns on LinkedIn. They usually ask — We now have a small marketing finances, and we wish to use it correctly. The place ought to we spend it? Provided that LinkedIn is the highest paid and natural channel for B2B companies, spending your money on the platform can be price your whereas. 

Shriber instructed me, “Once you’ve built that strong LinkedIn Page, companies tend to realize that that audience that’s consuming information is incredibly valuable, and it’s different than what they’re finding on other platforms.”

He provides, “We have a series of paid products that you can then move into that allow you to insert content into the LinkedIn feed. Now you’ve got a series of followers or you’ve got a set of targeted members that you care about. Suddenly, they’re seeing your content appear in the feed itself and there are some really rich ways to turn that engagement into actual activity.”

Whereas LinkedIn has a local adverts administration service, you can even use HubSpot’s ads management tool to create, manage, and execute promoting campaigns on LinkedIn. You’ll additionally get entry to high-quality stories that designate advert efficiency, serving to you optimize a method to fulfill your clients’ wants. 

6. Guarantee you could have robust gross sales and marketing alignment.

You are possible all too acquainted with the current shift in shopper shopping for habits. These days, clients are researching online forward of time and usually use marketing content material to tell their buying choices earlier than even reaching out to a gross sales rep.

Shriber describes the shift like this: “What you’re seeing now, is consumers are becoming more savvy about learning about products and services that they need and progressing deep into the sales process before they reach out, raise their hand, and say that they need help.”

He provides, “It’s becoming incumbent upon marketing to really meet the needs of customers that are investigating and exploring, and then seamlessly handing that off to salespeople so sales has context on the journey customers have already traveled.”

“I’ve got a number of customers that have come to me and said, my salespeople know my target customers better than my marketing group. They’ve been in the business for 20 years, and they know all the key people, so I’m going to use them to create awareness, build a brand in a way that historically has been reserved for marketing.”

On the flip facet, after all, entrepreneurs play a heavier function in closing a deal. Shriber instructed me, “Imagine, for example, that you’re procurement and you’re trying to negotiate a contract. Historically, that’s been the domain of a sales professional, but today, savvy marketers know that that’s where you are in the sales process.”

Shriber provides, “They’re able to target that procurement person, send in some relevant content related to validation of the solution, why it’s valuable, what other customers are saying about it, and all of a sudden, that marketer has played a key role in getting the deal closed.”

All of which is to say — it is important you align your gross sales and marketing groups since they play equally helpful elements to find prospects and shutting offers, and so they overlap extra closely now than ever earlier than.

To determine methods for higher aligning your gross sales and marketing departments, check out this Final Information to Gross sales and Advertising and marketing.

7. Leverage connections with present clients and purchasers. 

LinkedIn’s foremost draw is networking, and you must use this function to your benefit for lead technology. 

Join with present clients and purchasers on LinkedIn and study from who their connections are, as they might be related to you as properly. If in case you have relationships with present purchasers you join with, ask for referrals, references, or just learn to get in touch with a connection they’ve that matches your buyer profile.

As LinkedIn is an expert community, such requests are much less pushy, spammy, and salesesque than chilly calling somebody after discovering their quantity online. Leads can obtain your request to attach, browse your profile, and see your shared connection as a assure of belief. 

As well as, once you join with new leads, you’re utilizing heat outreach. Which means that you already know a bit about them and may instantly make propositions that relate to their pursuits, offering worth to them off the bat.

eight. Keep a constant presence on the platform. 

Similar to all your different social media websites, LinkedIn requires consistency. In the event you put up an article as soon as every week after which log off, you’re not establishing your self as a constant presence together with your connections. You additionally wish to talk constantly together with your leads. Disappearing in the midst of a dialog will not be look and does the other of furthering their curiosity in doing enterprise with you. 

As talked about above, use platform analytics to find out about your viewers’s pursuits, when your posts get probably the most traction, and create a method that may hold you constantly current and visual on LinkedIn. 

LinkedIn Can Assist You Appeal to Your Superb Prospects

Finally, should you aren’t utilizing LinkedIn or utilizing it usually sufficient, you are possible lacking out on vital alternatives to develop your corporation. 

As Shriber instructed me, “We’ve really tried to think through the full spectrum of what you might care about, from building a brand to generating leads, whether you’re a small business or a large enterprise — and we built playbooks that address you where you are, and help you to get where you’re going.”

Be taught extra from Justin Shriber and different promoting leaders by accessing an unique interview sequence with LinkedIn, Google, and Fb.

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[violetsystems]

#personal

Sometimes it’s good to have a break in the narrative.  I keep going back to that meme post that says something like “If being hard on yourself worked, it would have worked by now.”  It’s an easy time to be hard on yourself.  It’s been below freezing for days on end.  I’ve shoveled endless amounts of snow having to balance the political nature of being seen.  I have to be sensitive to fragile male egos who think I’m trying to outperform them.  It’s not very hard when I observe little or no effort from people in terms of care everyday.  People have been randomly observing it too.  The episode the other day holding the door at the train station.  The man who commented was both dumbfounded and distraught.  “You are the only person who took the time to hold that door open the last hour.”  I appreciate those moments because they are real.  Nobody other than my parents acknowledged my birthday really.  One contact on LinkedIn.  Somebody I worked with that was also let go and found a new career.  People I think mention birthdays in conversation at random in passing thinking I’ll bring mine up.  But I never really do.  I don’t drink alcohol anymore so there’s nothing for people to celebrate.  Nobody baked me a cake.  People follow me around enough but it’s always this feeling like they hope I’ll engage them in conversation.  They hope I’ll reach out when I’m hoping the same.  People aren’t there in capacity to care.  If they were they would have been there back in July when all my personal belongings were thrown out into the trash from a job I worked twenty years.  If I sound bitter I’m not.  If anyone ever had to be sure I would drop everything to be with them that’s a great display of attachment.  I lost so many books.  So many items from childhood I collected.  I lost access to all my contacts.  I was locked out of accounts.  And I was reminded two years prior nobody remembered my birthday there either.  I was sent paperwork one year on my day off by my ex boss who I’d known for years.  It was to write a full page document honoring one of my employees for their hard work.  I wrote it and sent it off on my birthday.  Nobody said anything.  The next two years I decided to fly off to New York by myself.  I wondered if anyone really would remember or care.  My birthday always falls on Fashion Week out there.  It’s a fun place to go and be seen but not be good enough to acknowledge.  This year without a vaccine in sight I’m pretty much stuck here by all accounts.  If you asked somebody the question if they thought a place was healthy for their future, this city would have a low score for me.  It’s toxic as fuck.  Everybody seems to know everything about you.  Every little thing you do.  They follow you around hoping you’ll play along with their suggestions.  Maybe you’ll start the conversation.  Maybe you’ll spill the beans.  Maybe you’ll discover local tattoo artists following you around in the grocery store hoping you’ll get depressed enough to blow your birthday money on a tattoo.  But since Monday, nobody has really acknowledged I’m another year older.  If I did, they’d probably neg me about it.  Use it to bully me into thinking I’m less important than I am.  But being hard on yourself never works.  And this isn’t me being hard on myself.  This is absolute neglect.

Spoiler alert obviously is that I don’t really care.  I write here for other reasons.  Last week was a busy week for everybody with Lunar New Year, the seasons starting, and Hallmark holidays notwithstanding.  I actually care more about V Day than anything.  Mostly because it’s always the opposite.  My birthday is always the day after.  This year it was swallowed by president’s day, impeachment trials and Gamestop wannabes.  To be loved and cared about is something I desire.  I think that’s human.  And largely I believe that I am.  It’s very hard to ignore these days for the record.  And so I like to keep my mind focused on that goal specifically.  Which means out here I keep to myself, keep my liabilities lean, and stay accountable for my own actions.  I am an only child so I’m used to being isolated, nerdy and alone.  I’m also an extremely social and transparent being.  I don’t believe in wasting time being fake about how I feel.  And yet that’s all I ever see in public.  People wasting my time being fake thinking they know what’s best for me.  This is America at it’s heart.  A complex paradox of well meaning bullshit wrapped up in the English language.  Repeating sentences and sentiments is one thing.  Action and communication is another.  It’s pretty easy to remember somebody’s date of birth if you care.  There’s people who act like they know you well enough to think somebody would have said something if they really cared.  And they don’t.  I’ve said this before on a stream.  If I focused on all the people that literally don’t care when I was born or I live or die I’d be one depressed motherfucker.  The reality is worse than anyone could imagine with me.  But I’m tough enough to stand on my own two.  This doesn’t change the reality that I am literally trapped in an abusive situation from all sides.  There’s no vaccine in my arm.  Covid-19 changed my life completely more than most people.  Every opportunity out there is based on fear or intimidation.  I’m supposed to guess when I shoot too high and I’m supposed to accept that I deserve less than I’m worth so someone else can hold onto more.  I’m supposed to wait until America is back again and yet America has wronged me in ways I can’t even explain without being gaslighted by happy faces and hushed looks.  I’ve also spent years travelling on my own with barely any network to rely on.  So when it comes to the future, I expect I’d just prefer to do more of the same and leave it all behind.  And yet there’s this dead space.  A time of complete silence.  A time where people want to believe that I’m making it worse than it is.  That I shovel twelve inches of snow and people pretend it was taken away by the jungle.  People are afraid of giving you credit because they’re afraid they’ll owe you something.  And yet people get upset when I point out that there was money in a police budget years ago to shovel the sidewalks.  I show my expired driver’s license and passport to prove my identity and I get commentary about how I should go renew my driver’s license in the middle of a pandemic when the facilities have been closed.  I’d be walking around to do that.  And I’ve walked by police stations out here where the sidewalk is covered in ice, snow and shit.  I ride public transportation because I moved to this city for that reason alone.  I owned and payed off a car that I have to see parked in the neighborhood at times.  This is because that car was literally forfeited from my last relationship.  There was no legal precedent in that.  I just had to break free.  That was ten years ago.  Ten years later I’ve broken free from everything it seems.  And yet I’m still stuck acting out a dark sitcom that feels like it ends with me dying alone.

That’s not how I’m writing this pilot at all.  That is if my life were a reality show.  My life is a mess because of other people.  And it has compounded into such an utterly sick display of lack of care and attention, I almost feel like people want me to die in obscurity to prove the point for them.  I’m not going to do that.  I have a lot to live for.  Though I’m not completely sure one hundred percent if the dream I’m chasing is even true.  Which is an exhausting thing to balance in life.  That in six months if whatever I was waiting for to happen just disappeared like an urban legend.  That all this was just some deep prank people pulled on me collectively on the internet.  Then I have to start making some serious decisions on where I want to be after all of this.  I’m damaged by other people’s expectations on something I’ve never shared with anyone.  People assume they know everything about me.  And in some ways, if you read my journals here you do.  The problem is that my narrative is buried for better or for worse.  I can excel in anything.  It’s like there’s some preordained path out there for me but the road isn’t built yet.  People think I’m going to settle down and realize the deep fucking value of my place in this city.  A police state that is so blatantly obvious and oppressive that I feel China might be a better option for my future than New York City.  These are all normal emotions to balance when you realize you have been fucking abandoned and tormented at the same time.  Easy enough conclusion to come to when you spend your birthday for the third year alone.  Society always wants to make you think you are the problem.  You’ll neuter yourself and play the good dog.  Accept a lower salary.  Accept working for a boss that’s a placeholder for your spot in their accounting books.  A mark to market shit show where productivity means shit and your presence is simply a write off.  A consumer to bully to maximize shareholder value.  And if you don’t submit, you are on your own kid.  I’m not a kid anymore.  I’m pretty old.  And yet adults younger than me treat me like I’m some sort of fuckup.  People saddled with debt, unfulfilling personal relationships and greed.  I’m none of those.  A dying breed quite literally.  I have no real hope for the future at this point out here.  I hold on to a dream that might not even be real.  That I might find some place that treats me like I matter.  That I might have a normal relationship with someone who I can share my dreams with.  Someone who wants to grow with me and vice versa.  That’s not here.  It has never been here.  It has never been more apparent that here is a dangerous, fucked up and evil place.  It’s haughty and proud for no fucking reason.  It can’t even remember to ask your name.  It can’t bother to celebrate the fact that you were born.  It acts like you need to come down to it’s piece of shit level.  A level that has been at odds with every basic civil right I’ve had in this country known to man.  And when it’s all said and done, I could write forever about how jaded, hurt and alienated I feel.  And really it doesn’t fucking matter.  I put the baggage in the past to focus on the future.  And the future is very pink and warm somewhere out past July.  Until then I’m suffering in ways nobody really could comprehend.  And it’s probably best to ignore it and leave it alone if you don’t care.  Because the people who do know exactly how to show to me with a click.  I don’t beg to be understood by people incapable of treating me right.  I’m also not going to sugarcoat this shit anymore.  My life here has been systematically destroyed for a reason.  I’m just man enough to piece it back together like nothing ever happened.  <3 Tim

[blockpaths]

🎄12 Days of Crypto Christmas – DAY TEN🎄

Welcome back to "12 Days of Crypto Christmas" – day ten! It can be hard to come up with gift ideas for the crypto lover in your life, and so for twelve days I’ll be highlighting a different item that you can actually wrap and put under the tree.

Subscribe for more Holiday Gift Guide Videos!

https://www.youtube.com/channel/UCTFesG4nhqr4vHH6JsBdRYA

physical bitcoin coins are really steeped in a lot of history and there is a variety of options on the market. There are some that are actual collectibles, some that act as cold storage, some that are made out of precious metals like gold or silver, and some that are honestly just kind of decorative and fairly inexpensive.

Obviously, the decorative ones will be cheaper than the other options I mentioned and so your budget can help guide what you think will be the best option for you. If you do go for a cold storage option though – I would just advise against buying on amazon and purchasing directly from the company so as to make sure you aren’t purchasing a counterfeit.

Now the reason I think these make a fun gift is that even if it is just decorative – it can be a really simple, yet cyberpunk feeling item to add to a display on a shelf or on their desk that might just make them smile when they see it. Honestly, i think that’s a good goal to have when getting someone a gift.

That’s a wrap on day ten and I’ll be back again tomorrow and then only 1 more day after that with more holiday gift ideas.

Let’s Be Friends

Website – https://lealovescrypto.com YouTube – https://YouTube.com/c/GirlGoneCrypto Twitter – https://www.twitter.com/girlgone_crypto Linkedin – https://linkedin.com/in/GirlGoneCrypto Instagram – https://www.instagram.com/girl_gone_crypto Hive – https://peakd.com/@coruscate Steem – https://steemit.com/@coruscate Flote – https://flote.app/GirlGoneCrypto TikTok – http://vm.tiktok.com/m3kSQX/ Facebook – https://www.facebook.com/girlgonecrypt0/ Periscope – https://www.pscp.tv/girlgonecrypto/1OyJAgyqpLDKb

#cryptogifts #bitcoin #giftguide

The post 🎄12 Days of Crypto Christmas – DAY TEN🎄 appeared first on BLOCKPATHS.

source https://blockpaths.com/commentaries/%f0%9f%8e%8412-days-of-crypto-christmas-day-ten%f0%9f%8e%84/

[28northgroup]

Lowest Mortgage Rates in History: What It Means for Homeowners and Buyers

In July, the average 30-year fixed-rate mortgage fell below 3% for the first time in history.1 And while many Americans have rushed to take advantage of this unprecedented opportunity, others question the hype. Are today’s rates truly a bargain?

While average mortgage rates have drifted between 4% and 5% in recent years, they haven’t always been so low. Freddie Mac began tracking 30-year mortgage rates in 1971. At that time, the national average was 7.31%.2 As the rate of inflation started to rise in the mid-1970s, mortgage rates surged. It’s hard to imagine now, but the average U.S. mortgage rate reached a high of 18.63% in 1981.3

Fortunately for home buyers, inflation normalized by October 1982, which sent mortgage rates on a downward trajectory that would bring them as low as 3.31% in 2012.3 Since 2012, 30-year fixed rates have risen modestly, with the daily average climbing as high as 4.94% in 2018.4

So what’s causing today’s rates to sink to unprecedented lows? Economic uncertainty.

Mortgage rates generally follow bond yields, because the majority of U.S. mortgages are packaged together and sold as bonds. As the coronavirus pandemic continues to dampen the economy and inject volatility into the stock market, a growing number of investors are shifting their money into low-risk bonds. Increased demand has driven bond yields—and mortgage rates—down.5

However, according to National Association of Realtors Chief Economist Lawrence Yun, “the number one driver of low mortgage rates is the accommodating Federal Reserve stance to keep interest rates low and to buy up mortgage-backed securities.” According to Yun, “we will see mortgage rates stay near this level for the next 18 months because of the significance of the Fed’s stance.”6

 HOW DO LOW MORTGAGE RATES BENEFIT CURRENT HOMEOWNERS?

Low mortgage rates increase buyer demand, which is good news for sellers. But what if you don’t have any plans to sell your home? Can current homeowners benefit from falling mortgage rates? Yes, they can!

A growing number of homeowners are capitalizing on today’s rock-bottom rates by refinancing their existing mortgages. In fact, refinance applications have surged over the past few months—and for a good reason.7 Reduced interest rates can save homeowners a bundle on both monthly payments and total payments over the lifetime of a mortgage.

The chart below illustrates the potential savings when you decrease your mortgage rate by just one percentage point. When it comes to refinancing, the bigger the spread, the greater the savings.

Estimated Monthly Payment On a 30-Year Fixed-Rate Mortgage

Be sure to factor in any prepayment penalties on your current mortgage and closing costs for your new mortgage. For a refinance, expect to pay between 2% to 5% of your loan amount.8 You can divide your closing costs by your monthly savings to find out how long it will take to recoup your investment, or use an online refinance calculator. For a more precise calculation of your potential savings, we’d be happy to connect you with a mortgage professional in our network who can help you decide if refinancing is a good option for you.

 HOW DO LOW MORTGAGE RATES BENEFIT HOME BUYERS?

We’ve already shown how low rates can save you money on your mortgage payments. But they can also give a boost to your budget by increasing your purchasing power. For example, imagine you have a budget of $1,500 to put toward your monthly mortgage payment. If you take out a 30-year mortgage at 5.0%, you can afford a loan of $279,000.

Now let’s assume the mortgage rate falls to 4.0%. At that rate, you can afford to borrow $314,000 while still keeping the same $1,500 monthly payment. That’s a budget increase of $35,000!

If the rate falls even further to 3.0%, you can afford to borrow $355,000 and still pay the same $1,500 each month. That’s $76,000 over your original budget! All because the interest rate fell by two percentage points. If you’ve been priced out of the market before, today’s low rates may put you in a better position to afford your dream home.

On the other hand, rising mortgages rates will erode your purchasing power. Wait to buy, and you may have to settle for a smaller home in a less-desirable neighborhood. So if you’re planning to move, don’t miss out on the phenomenal discount you can get with today’s historically-low rates.

 HOW LOW COULD MORTGAGE RATES GO?

No one can say with certainty how low mortgage rates will fall or when they will rise again. A lot will depend on the trajectory of the pandemic and subsequent economic impact.

Forecasters at Freddie Mac and the Mortgage Bankers Association predict 30-year mortgage rates will average 3.2% and 3.5% respectively in 2021.9,10 However, economists at Fannie Mae expect them to dip even lower to an average of 2.8% next year.11

Still, many experts agree that those who wait to take advantage of these unprecedented rates could miss out on the deal of a lifetime. “With rates now at all-time historic lows, it’s hard to imagine that people may be holding out for something even better," warns Paul Buege, president and COO of Inlanta Mortgage.12 Positive news about a vaccine or a faster-than-expected economic recovery could send rates back up to pre-pandemic levels.

 HOW CAN I SECURE THE BEST AVAILABLE MORTGAGE RATE?

While the average 30-year mortgage rate is hovering around 3%, you can do a quick search online and find advertised rates that are even lower. But these ultra-low mortgages are typically reserved for only prime borrowers. So what steps can you take to secure the lowest possible rate?

1. Consider a 15-Year Mortgage Term

Lock in an even lower rate by opting for a 15-year mortgage.If you can afford the higher monthly payment, a shorter mortgage term can save you a bundle in interest, and you’ll pay off your home in half the time.13

2. Give Your Credit Score a Boost

The economic downturn has made lenders more cautious. These days, you’ll probably need a credit score of at least 740 to secure their lowest rates.14 While there’s no fast fix for bad credit, you can take steps to help your score before you apply for a loan:15

●     Dispute inaccuracies on your credit report.

●     Pay your bills on time, and catch up on any missed payments.

●     Hold off on applying for new credit.

●     Pay off debt, and keep balances low on your credit cards.

●     Don’t close unused credit cards (unless they’re charging you an annual fee).

3. Make a Large Down Payment

The more equity you have in a home, the less likely you are to default on your mortgage. That’s why lenders offer better rates to borrowers who make a sizable down payment. Plus, if you put down at least 20%, you can avoid paying for private mortgage insurance.

4. Pay for Points

Discount points are fees paid to the mortgage company in exchange for a lower interest rate. At a cost of 1% of the loan amount, they aren’t cheap. But the investment can pay off over the long-term in interest savings.

5. Shop Around

Rates, terms, and fees can vary widely amongst mortgage providers, so do your homework. Contact several lenders to find out which one is willing to offer you the best overall deal. But be sure to complete the process within 45 days—or else the credit inquiries by multiple mortgage companies could have a negative impact on your credit score.16

 READY TO TAKE ADVANTAGE OF  THE LOWEST MORTGAGE RATES IN HISTORY?

Mortgage rates have never been this low. Don’t miss out on your  chance to lock in a great rate on a new home or refinance your existing  mortgage. Either way, we can help.

We’d be happy to connect you with the most trusted mortgage  professionals in our network. And if you’re ready to start shopping for a new  home, we’d love to assist you with your search—all at no cost to you! Contact us today to schedule a free  consultation.

The above references an opinion and is for informational purposes only. It is not intended to be financial advice. Consult a financial professional for advice regarding your individual needs.

Originally posted on LinkedIn: View it Here

Sources:

1.    CNN Business -https://www.cnn.com/2020/07/16/success/30-year-mortgage-rates-record-low/index.html

2.    Freddie Mac - http://www.freddiemac.com/pmms/pmms30.html

3.    Value Penguin -https://www.valuepenguin.com/mortgages/historical-mortgage-rates

4.    Federal Reserve Bank of St. Louis - https://fred.stlouisfed.org/graph/?g=NUh

5.    Bankrate - https://www.bankrate.com/mortgages/how-interest-rates-are-set/

6.    Washington Post - https://www.washingtonpost.com/business/2020/06/25/mortgage-rate-remains-historic-low/

7.    Yahoo! Finance - https://finance.yahoo.com/news/mortgage-refinancing-makes-big-comeback-151500346.html

8.    Bankrate - https://www.bankrate.com/mortgages/is-no-closing-cost-for-you/

9.    Freddie Mac June 2020 Quarterly Forecast - http://www.freddiemac.com/fmac-resources/research/pdf/202006-Forecast.pdf

10.  Mortgage Bankers Association Mortgage Market Forecast July 15, 2020 - https://www.mba.org/news-research-and-resources/research-and-economics/forecasts-and-commentary

11.  Fannie Mae July 2020 Housing Forecast - https://www.fanniemae.com/resources/file/research/emma/pdf/Housing_Forecast_071420.pdf

12.  Washington Post - https://www.washingtonpost.com/business/2020/06/25/mortgage-rate-remains-historic-low/

13.  Investopedia - https://www.investopedia.com/articles/personal-finance/042015/comparison-30year-vs-15year-mortgage.asp

14.  Money -https://money.com/mortgage-rates-below-three-percent/

15.  Experian - https://www.experian.com/blogs/ask-experian/credit-education/improving-credit/improve-credit-score/

16.  Equifax - https://www.equifax.com/personal/education/credit/report/understanding-hard-inquiries-on-your-credit-report/

[managementblogbuzrush]

Social Media Video Marketing

Social Media Video Marketing are king and are poised to remain so, with a predicted 80% of all traffic consisting of video by 2021 according to data from Cisco. And according to Tech Crunch people watch 1 billion hours of YouTube social video per day.

So, no matter what your business is, it should be a key part of your content strategy. But when you’ve in no way tried it in the past, or you’ve tried and are not acquiring success, in which does one launch?

On the plus side, there are a lot of sources and methods on the market these days - here is the failure in the ideas. You decide on one or maybe a several that will fit your budget and business as well as other communal techniques and strategies.

What is So Excellent About Video clip?

The attraction of social media marketing video is reasonably quick: In a very society precisely where our company is repeatedly swamped by electronic digital emails that seem until now out and impersonal, seeing a person’s cope with and seeing and hearing them chat is cherished. It provides an up-near-and-unique becoming and lends reliability to the person’s content additionally. This equates to much higher depend on.

Videos is furthermore really adaptive. We are able to build just one or a variety of smaller snippets that turn into placeholders and trade name-developing software for our own business and shareshare and re-share over time and over numerous websites.

Although there are several fancy, attention-grabbing stuff you can do (increased-top notch online video will keep having a edge against your competitors), we are able to also ensure that is stays awesome simple. Often basically a simple but highly effective message on the comfort of our very own property can say a whole lot more compared to a wording-significant webpage or perhaps an exceedingly-salesy advertisement.

Before commencing

An outstanding You tube or video marketing plan takes some planning, and with respect to the quality you want; you may want to consult with a professional or organisation for help. But no matter if you should do this, it’s important that you enjoy a apparent perception of the reason you are performing it to begin with.

As with every other bit of posts, your video or video line is going to have a phone call to steps (CTA) that is bound to a good discounts and promoting target.

•How can it easily fit into with each of your complete tactic?

•So what is your CTA?

•What sort of experience do you need the recording to receive?

•The place and when are you currently considering conveying it on social network sites?

•Sow how does it fit the buyer’s excursion?

•What persona do you find yourself targeting?

Buyer’s Process Review

Bear in mind that you are currently looking to have apleasant and frictionless, and steer practical knowledge that fills up a buyer’s demand in the supplied step of your path. So, if you are working on general brand awareness, create a story, and if you are selling a course for instance, make the value explicitly clear.

Here are several methods for producing your movie dependant upon what step with the journey you can be at:

1. Attention

You can be building a offering and story priceless knowledge about your service or product. Maintain your moviehelpful and short, and motivational or interesting. Your CTA may lead to a landing page or higher complete website content to assist the crowd admittance some exceptional details.

2. Awareness

The client is considering any purchase and probably looking around on line for a variety of choices. So, you need to be clear about differentiation, here. To the current final, you’ll intend to make the recording a little for a longer period, comprise demos and opinions, in particular. You should exhibit the product and this is why movie graphics and explainers can be quite useful.

3. Verdict

Your prospect is going to obtain and you must get this a smooth, very clear activity. You also have to ensure that the shopper seems like they offer control over the method. You can earn sure they grasp obviously ways to use, assemble and return goods, one example is.

4. Foster / Re-take part

You can always come back around to them and remind them about your product and all the amazing things that your company is doing if someone has made a purchase or even came close to it.

At this point there is a possibility to nurture previous customers, astonish them, joy them, say thanks to them, and also have a minimal enjoyment participating.

You can also include testimonials and videos from other people here. Alternatively, offer opportunities for customers to interact with each other around your brand.

Models of Footage

You will discover varied formats of online video one can make the decision to market your solution. Below are a few differing types Social Media Video Marketing 

•Explainers

•Vlogs or survive

•Job interviews

•Presentations

•Product critiques

•Demos

•Video ads

So, which is best to use? It truly hinges on your level and budget of knowledge. Or an out-of-this-world script, you’ll want to hire a digital marketing or video production company to create something professional, if you want a slick and professional look.

How many years is the best video size?

HubSpot advocates this lengths for films:

•Instagram: 30 seconds

•Facebook: 45 mere seconds

•Twitter: 1 minute

•Metacafe: 2 a short time

You’ll note that length is almost correlated to station reason. Shorter is preferable due to our concise recognition spans - it is possible quickly and cheaply. Use visuals to make sure that your market is active - a basic slideshow and many wonderful graphic can work magic.

An extended video clip does have some rewards, such as featuring a great deal more appreciate and clearer in-level reason. But it’s most effective restricted to elaborate or huge-technical forms of setups that truly will require all those data. A fantastic guideline is: never have a very rather long video for absolutely no reason.

Discussing your Videos

With regards to your blog or website, you’ll find it easy to submit or add a relevant video - the whole thing really needs to be fairly personal-explanatory. You’ll want to do some pretty extensive video marketing on social media channels. That is what’s more strategic and effective.

Here are some tips for best rehearse:

Include things like captions on any autoplay video lessons, keep them on muted, and don’t put them with regards to your home-page. You don’t plan to disrupt people’s societal knowledge of an abrupt high in volume advertorial which simply will become in the way of anything they are doing - you want them to visit you.

•Always make sure training videos are phone helpful - mobile or portable is queen currently, and all that you do is required to be well noticeable around a spectrum of several devices.

•Optimize your video according to the best practices and SEO standards for a particular platform.

•Preserve all sorts of things online within the planned library.

•Make Use Of A/B tests to determine what times of occasion your instructional videos get noticed and once probably the most engagement is.

•Include things like your video with distinct types of article content.

•More graphics could be very powerful, most definitely on networks like Instagram and Snapchat - you can contribute captions across top of engaging artwork to boot.

Go for channels that suit your primary goal/label. LinkedIn, like, has lots of space that you should reveal various information, together with slideshows, video recordings and websites. It’s an amazing destination for a hook up with other trained professionals into your niche.

Preserve important things tremendously fast and sorted on Flickr! Hashtags and by hand constructed captions can also be important here.

Go Are living

Stay video tutorial continues to constitute the front make-up throughout 10 Per cent of web site traffic by 2021. Instagram are living is a warm device for anyone and everyone to employ. The allure of it is that videos only stay up for 24 hours and are posted in a real-time format.

It’s super straightforward to test out, very. Whatever you do is swipe to the Instagram Reviews Digital camera and it will alert some other individuals to view.

Twitter live your life also is another way to wake up in close proximity and personal inside of a realistic-time format through having an option of helping people to react and leave reviews.

Tricks for implementing Facebook . com Stay:

•Commentary are live but tend to be a little late

•It’s not well suited for communication and interaction for one massive listeners but sometimes easily be good for rendering an close up and private feel in an function or important news

•Beneficial to relaxed, daily messages simultaneously (just keep these concise)

•Do make it possible for your readers know before hand that you will be doing a exist video

•Purchase a few critical social networking stations to express the live your life videos on as well

•Think about preparing a online video with appeal that may be re-revealed later - you will publish to You tube and edit it also.

•Take advantage of the engagement and comments to body your video recording

•Include the recording into other sorts of articles like e-mail blasts

Improving for Research And Tracking Effects

The label on your video recording needs to be specified and appeal-driven. You need to remember that this is not just something that people are finding via your brand channel, but also something that they will find on the web.

So, using your brand and company as a part of the title is really crucial here if it’s a demo or product overview. To that extent, a title that is generally useful can also bring them to their brand, but it must add value and be related. You must however make it as quick as you possibly can.

Descriptions are very very important and needs to comprise key terms. They will probably be created for each of those hunt consumers and engines in order that you can not just create a list of keywords and phrases.

YouTube’s key phrase program just might help you get key terms on your complete posts and it can be used that may help you contemplate new ideas for link and topics them with your sites along with other subject matter in addition to work with it to develop movie postings

You could use Bing Stats tracking to understand more information on how your films are conducting, who is paying attention to them and a great deal extra. This really is a wonderful way to get yourself a rock solid perception of what communal stations your online videos are carrying out the best quality, whereby they can be getting propagated. Continue all sorts of things on track record and constantly be using it to refine your system.

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Social Media Video Marketing

Social Media Video Marketing are king and are poised to remain so, with a predicted 80% of all traffic consisting of video by 2021 according to data from Cisco. According to TechCrunch people watch 1 billion hours of YouTube social video per day and.

So, no matter what your business is, it should be a key part of your content strategy. But once you’ve hardly ever done it previous to, or you’ve tried and are not receiving end results, where do you begin the process of?

Fortunately, you will find numbers of methods and choices on the market right away - here is the dysfunction for the basic principles. You decide a or even a small amount of which fits your budget and business along with interpersonal ideas.

What’s So Excellent About Online video media?

The allure of social media footage is definitely uncomplicated: Within a entire world wherever our company is repeatedly swamped by computerized thoughts that seem at this point away from you and impersonal, visiting a person’s encounter and seeing and hearing them speak is heart-felt. It provides us an up-shut-and-your own beginning to feel and gives reliability into a person’s meaning at the same time. This all equates to more depend on.

Online video is extremely useful. You can come up with you or several small-scale snippets that act as placeholders and brand name-property gear for our own share and businessre and share-show after awhile and around distinct networks.

And although there are many want, interesting factors we can easily do (more significant-top quality video footage will continue to have a competitive edge), you can also ensure that it stays tremendously very simple. Usually just a short but powerful message coming from the convenience of our house know so much more compared to words-substantial web site or even an excessively-salesy ad.

Before commencing

An incredible YouTube or video marketing strategy usually takes some preparation, and according to the quality you are researching for; you ought to speak with a pro or service for assistance. But no matter if you should this, it is vital that you enjoy a clear notion of your reason for getting this done to begin with.

As with all other piece of website content, your training video or training video series may have a phone call to actions (CTA) that’s tied to a transaction or promotion goal.

•So how does it easily fit into in your in general course of action?

•Just what is your CTA?

•Which kind of perception would you like the video to enjoy?

•Precisely where if are you currently planning on discussing it on social networks?

•So how exactly does it match the buyer’s process?

•What persona have you been aiming for?

Buyer’s Experience Review

Always remember that you are currently hoping to design apleasant and frictionless, and lead feel that fulfills a buyer’s might need inside of a given position of any experience. So, if you are selling a course for instance, make the value explicitly clear, if you are working on general brand awareness, create a story, and.

Here are several approaches for developing your movie according to what time in the trip you actually are at:

1. Recognition

You will be constructing a offering and story priceless knowledge about your products or services. Make your video footagehelpful and short, and inspiring or entertainment. Your CTA may result in a landing page or even more precise content and articles to aid the target audience find some outstanding data.

2. Feature to consider

The customer is taking into account a purchase and possibly looking around on the internet for various possibilities. So, you need to be clear about differentiation, here. In this last part, you will intend to make the recording a small more lengthy, can include demos and testimonials, as an example. You will need to show this system and this is why video tutorial graphics and explainers can be very practical.

3. Option

Your shopper is about to obtain and it is advisable to make this an effortless, obvious process. You should also ensure that the purchaser is like they have already control over the process. You can possibly make sure they fully understand naturally the way to use, return and assemble solutions and products, for illustration.

4. Cultivate / Re-indulge

If someone has made a purchase or even came close to it, you can always come back around to them and remind them about your product and all the amazing things that your company is doing.

Below you have the possible opportunity to cultivate past customers, amazement them, joy them, appreciate them, and also have a minimal amount of enjoyment captivating.

You can also include testimonials and videos from other people here, or offer opportunities for customers to interact with each other around your brand.

Sorts of Video recording

There are actually varied formats of video footage it is easy to decide to promote your products. Here are some different kinds Social Media Video Marketing

•Explainers

•Vlogs or are living

•Interviews

•Reports

•Reviews

•Demos

•Videos ads

So, which is best to use? It really is dependent on your budget and level of expert knowledge. Or an out-of-this-world script, you’ll want to hire a digital marketing or video production company to create something professional, if you want a slick and professional look.

For how long is the ideal video measurements?

HubSpot recommends below measures for films:

•Instagram: thirty seconds

•Tweet: 45 minutes

•Facebook or myspace: one minute

•Metacafe: 2 a few minutes

You’ll notice that length is somewhat correlated to station purpose. Smaller is preferable as a consequence of our shorter recognition spans - it is possible cheaply and quickly. Use graphics ensuring your target audience is engaged - a super easy slideshow and some wonderful design can perform amazing things.

A lengthier video clip is equipped with some added benefits, together with featuring a lot more benefit and clearer in-deepness explanation. But it’s most desirable restricted to intricate or superior-computer different types of setups which actually need to have persons information. A good rule of thumb is: never have a very long video tutorial for no reason.

Sharing your Video footage

With regards to your website or blog, you will be capable of post or embed a youtube video - the whole thing needs to be extremely self-explanatory. You’ll want to do some pretty extensive video marketing on social media channels. That is what’s more strategic and effective.

Follow this advice for optimum rehearse:

Include things like captions on any autoplay training videos, keep them on calm, and never put them upon your webpage. You never would like to interrupt people’s personal expertise in intense excessive advertorial that should get in the form of exactly what they are accomplishing - you would like them to come to you.

•You should make sure video recordings are cell phone friendly - smartphone is king at present, and everything you could do has to be wholly seen through a spectrum of different items.

According to the best practices and SEO standards for a particular platform •Optimize your video.

•Maintain every thing on YouTube inside an prepared selection.

•Employ A/B diagnostic tests to discover what days of working day your video clips get found when the most engagement is.

•Use your online video with different kinds of information.

•Added graphics are often effective, especially on networks like Instagram and Snapchat - you can include captions across top of remarkable photos likewise.

Consider stations that fit your purpose/trade name. LinkedIn, by way of example, presently has plenty of room so that you can share many material, this includes slideshows, training videos and blog sites. It’s an outstanding spot to connect to other authorities in your market.

Continue to keep points extremely quick and sorted out on Myspace! Hashtags and by hand designed captions are additionally very important on this website.

Go Are living

Live video footage will continue to make up the center make up more than 10 % of traffic by 2021. Instagram are located remains a warm device for anyone and everyone to employ. Videos only stay up for 24 hours and are posted in a real-time format. That's the allure of it.

It is extremely simple and easy to test out, also. What you do is swipe to the Instagram Reviews Cameras and will also inform some some others to look at.

Facebook or twitter dwell very is a different way to get out of bed complete and private from a serious-time style by using an option of enabling users to leave and react remarks.

Suggestions for applying Facebook . com Are living:

•Commentary are live but will be to some degree slowed

•It’s not ideal for relationships to get a great readers but tend to certainly be a good choice for offering an in close proximity and personal genuinely feel into an function or valuable announcement

•Well suited for laid-back, everyday posts too (just keep these little)

•Do allow your listeners know beforehand that you’ll do a are living online video

•Choose a handful of main sociable channels to express the exist movie on to boot

•Look at resulting in a training video with importance which might be re-mutual future - it is easy to publish to Vimeo and revise it likewise.

•Take advantage of the comments and engagement to frame your following movie

•Include things like the recording into other sorts of content like mail blasts

Improving for Hunt & Tracking End results

The label of this movie need to be specified and significance-driven. You need to remember that this is not just something that people are finding via your brand channel, but also something that they will find on the web.

So, using your brand and company as a part of the title is really crucial here if it’s a demo or product overview. It must add value and be related, although to that extent, a title that is generally useful can also bring them to their brand. Make sure you however ensure that it stays as quick as feasible.

Product descriptions really are significant and must comprise key phrases. They are going to be focused towards both browse consumers and engines and that means you can not just compose a list of keywords.

YouTube’s keyword phrase product just might help you get keywords spanning each of your content and you can use it that will help think about new suggestions for link and topics all of them with your weblogs and other written content and make use of it to produce video postings

You can utilize Yahoo Analytics to know more details on how your online videos are working, who seems to be taking a look at them and a lot a lot more. This really is a powerful way to obtain a reliable idea of what personal stations your online videos are engaging in the top, precisely where they really are getting contributed. Remember to keep every thing on document and try to be using it to polish your plan.

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What's Missing From Your Content Marketing Tech?

What’s Missing From Your Content Marketing Tech? Content marketing experts are a unique bunch When we asked Content Marketing World presenters about what’s missing in most content marketers’ tech stack, some waxed poetic, others imagined the possibilities, and others got practical, talking products and output That’s why we love them – a diverse group of answers means a diverse group of thinkers “Every content marketer is missing something from their tech stack Content marketing is a delicate, interconnected ecosystem – you have to have the right technology for each aspect of the process,” says Scott Spjut , assistant vice president, social and digital content, Fifth Third Bank To tackle this, we’ve divided this post into three categories: Tools you can use now General concepts for tools that exist or should exist Non-tech ideas that affect (or should impact) your content tech stack Whether you’re looking for a new tool, imagining tools to create (or wishing they existed), or think tech is overrated, these responses will resonate 13 content marketing tech tools you can use now For pulling third-party content A great news aggregator like Feedly – Michaela Alexis , LinkedIn speaker, trainer, and co-author of Think Video For identity, insight, governance A data lake to bring together data from web analytics, marketing automation, and CRM – and tie it to an identity, plus: LiveRamp – identity resolution work PathFactory – for content insight and activation Acrolinx – active content governance (Disclosure: those three are Velocity clients but we’re huge believers) – Doug Kessler , co-founder, Velocity Partners For indexing and security Index Checking is a good way to see whether a page is indexed or whether you’re blocking it (sometimes developers forget to remove a noindex used during a redesign) SSL Check is helpful for sites that move toward HTTPS but have page elements like images that aren’t in secure directories The tool discovers the pages with issues.. – Mike Murray , president, Online Marketing Coach For Instagram scheduling Planoly for scheduling out Instagram posts – Griffin Thall , CEO and co-founder, Pura Vida Bracelets For real-life talk Talking to customers, where the tool involved is called the telephone Of course, one could also use Skype, Zoom, and related tools I like to build a complete picture of my customers, including aspects of their jobs (or lives) that extend beyond the use of my products or services – Dennis Shiao , consultant, Dennis Shiao Consulting For all to see Microsoft Excel or Tableau – a platform that gives marketing visibility into the other business units, such as sales and insights – Christine Michel Carter , creator, Mompreneur and Me For project management I use Trello as a workflow and project management tool Every project needs a tool or space that is a single point of truth – here’s the latest version, here’s all the related commentary, and here are the next steps – as at-a-glance as possible. – Jonathan Crossfield , chief consulting editor, Chief Content Officer magazine 21 content tech tool concepts Artificial intelligence I see marketers shy away from AI-powered marketing technology and startups until the adoption is higher. But now is the time to embrace the speed, insights, and agility AI-powered technology has to offer and get ahead of competitors – Jeff Coyle , co-founder and chief product officer, MarketMuse Bots-plus Co-bots are technologies designed to work best when paired with humans’ empathy, intuition, and judgment In contrast, black-box robot technologies are hard to explain or learn. Once set up, they tempt people to stop thinking and work on autopilot That’s why robots can be dangerous – George Stenitzer , founder and chief content officer, Crystal Clear Communications Content management Marketing operations need to consider a solid CMS Along with providing a place to document and track workflow of content production , setting up a CMS with the proper information to track for each piece of content developed can provide insight into the activity of published content, as well as a road map to content planning for the future – Pamela Muldoon , campaign and content strategist, The Pedowitz Group Organization and collaboration I don’t think there are enough brands focused on the efficiencies a CMP can bring to your organization Being more organized and collaborative helps you create better content – Zari Venhaus , director, corporate marketing communications, Eaton CMS focused on sales Sales-oriented content management systems that allow for appropriate seller tailoring – Seleste Lunsford , chief research officer, CSO insights, research division of Miller Heiman Group Texting Given the adoption of messaging by people (consumers and business professionals), a text messaging platform that is owned will be important for conversational marketing programs in the near term And you’ll want it to be yours, rather than Facebook Messenger – grow your own opt-in list/audience Chat is great. SMS/MMS can take it up a level when done well – Ardath Albee , CEO and B2B marketing strategist, Marketing Interaction Inc Away from the internet Offline sales or traffic attribution is a big investment, but we are too far into the data-driven future to still be guessing at how we place our media or how we evaluate our digital campaigns Walk-in traffic verification or look-back attribution matching can help us know what really drove the number we care about most: sales! – Jessica Best , vice president of data-driven marketing, Barkley All-in-one engagement analytics One-stop engagement platform that would pull in all engagements, regardless of where they occur, social, web (own), web (third party – think guest posts), etc would give the content creator a perfect picture of their most engaged fans – Tom Martin , president, Converse Digital All-in-one project management A tool that truly integrates all channels and workflows – Christoph Trappe , chief content officer, Stamats Business Media Process analysis Something that’s missing way too often is a tool that offers the ability to measure and optimize the process of content marketing It might be a project management tool , an Agile tool, or just a good old-fashioned whiteboard, but having access to basic efficiency data is shockingly rare for content marketers We need to know how long things take, where the bottlenecks are, who’s holding us up – pretty much just a snapshot of how our operations are going Without that basic level of information, we’re stuck when it comes time to try and figure out how to do more in less time – Andrea Fryrear , Agile marketing coach and trainer, co-founder, AgileSherpas Audience knowledge Audience data collection and analysis to drive story topics, execution, and distribution are needed Marketers often don’t have access to audience insights and are thus engaging in guesswork about what will resonate with their intended audience At The Washington Post, due to our state-of-the-art tech and audience surveys, we are fortunate to have access to data about audience behavior and interests We then use this data to inform the entire creative and promotion process, from selecting the right story topics to type of content to distribution strategy It’s all about the marriage of science and art Our program for Destination Canada illustrates this We found that people who are engaging in travel content are also reading a lot of food and history content This guided our decision to focus the story on a chef traveling to Canada to learn about his culinary roots – Annie Granatstein , head of WP BrandStudio, The Washington Post Reverberation Without a doubt, the ability to know what content is resonating, either by individual channel or by owned media content This is a giant blind spot I experienced for myself, and one of the reasons I wrote software for Trust Insights to fix it – Chris Penn , c o-founder, Trust Insigh ts Full-picture understanding More and more marketers express a desire for a smarter, more in-depth understanding of their metrics , but most have not invested in the tools (and customizations) to bring all their data into one cohesive system If your information is in three places and you can only look at them in PDF form, are you really getting the full picture? Can you answer the important questions your organization needs to answer? – Zontee Hou , co-lead of consulting, Convince & Convert Buyer journey analysis Few content marketers have the technology in place to accurately implement multi-touch attribution and understand all the points of contact in the buyer’s journey And that’s a bummer because it means we are too often giving too much or too little credit to pieces of content in our library and making decisions based on partial data – Erika Heald , marketing consultant, Erika Heald Consulting Efficient and effective distribution Despite tagging and other methods of ordering content, I feel there is a huge need for a platform that can sort and deliver the right content at the right time This (likely AI) platform would access all your content (blogs, podcasts, videos, whitepapers, etc) organize and sort it, and then deliver the perfect piece of content to the sales professional depending on who they are engaging on what level of the buyer’s journey I spend far too much time sorting through my own blog and YouTube channel to find exactly the right article to deliver when I see a buying activity online – Viveka von Rosen , chief visibility officer, Vengreso Listening Social listening , specifically for smaller companies with smaller marketing budgets Social listening is a great tool not just for understanding the sentiment surrounding your business but also for being able to act on that, including creating the right kind of content In the rush to create and to publish, this is something that can get missed – Dan Hatch , founder, Typeset Script crafting Script creation is important if you’re doing video and animation work because crafting good content for the visual medium is different than just straight-up content writing – Ben H Rome , manager, marketing and communications, AIHA Idea generation Content marketers need tools to help them understand what content to create – Michael Brenner , CEO, Marketing Insider Group Dollars and sense A tool to quantify the ROI of content It’s important to ensure the back-end is integrated so that you can see the content the sales team uses and the content prospects read – Pam Didner , B2B marketing consultant and author, Effective Sales Enablement Revenue effect I think most marketers are missing a tool that helps measure the impact of their content on the revenue they generate… what tool is it? Unfortunately, I don’t think that tool exists – Andrew Davis , author, The Loyalty Loop, Brandscaping, and Town Inc Content value chain I haven’t found a tool to measure the whole value chain of content marketing as it relates to business goals We’re awash in data and analytics but I’ve found nothing that allows you to measure the activity and results in your content marketing ecosystem against business goals – Sarah Mitchell , founder, Typeset A few less-techy thoughts Measure for now Are your KPIs still stuck in the sales funnel developed in 1924? Or are you considering the modern buyer’s journey ? (Today’s buyer has been described as “adlergic” and many are reading blogs before interacting with a sales rep..) Make sure you’re gauging content marketing success with the right tools and with KPIs that fit today’s buyer, not yesteryear’s – Julia McCoy , CEO, Express Writers Connections Authentic engagement is the tool that is most often lacking in the content marketing effort. – Yadin Porter de Leon , global executive content strategist Universal buy-in Most of us have the tools we need The struggle is getting cross-functional buy-in to use those tools in a collaborative and effective way – Amanda Changuris , manager, social media marketing, AAA – The Auto Club Group Look before you buy (again) Instead of looking at what’s missing from your tech stack, look at what you’re using and how you’re using it first More isn’t always the answer And remember even the biggest, best platforms won’t work miracles on broken content – Anna Hrach , strategist, Convince & Convert What content tech do you want? If you could sit at the drawing board with content tech innovators, what would you have them design? Let us know in the comments Or if you already have the perfect content tech tool, we’d love to share the good word Add it to the comments HANDPICKED RELATED CONTENT: Read the full article

[duaneodavila]

5 Professional Lifestyle Tips For The New Lawyer’s First 5 Years Of Practice

Once in a while, new and not-so-new lawyers ask me for advice on what they should do for the first three to 10 years of their career. I must admit that this is difficult to answer because everyone has unique privileges and challenges. And I’m not a fan of giving general cliché advice that we’ve all heard before: network, work hard, never give up, say your prayers, and take your vitamins. All I can provide is advice based on my personal experience and from people I have talked to over the years.

So today, here are five specific pieces of advice to consider for the first five years of law practice. I chose these because I hear this frequently from people I respect. Some I have learned the hard way.

Make the most of your opportunities. The cheerleaders are shouting to the heavens about legal employment growing at a rate of two to nine percent per year. Regardless, most new attorneys are not going to work for the firm or the practice area of their choice. For the first few years in the workforce, their career path will be anything but a predictable straight line.

Wherever you are working, make the most of the experience. Observe everything and learn from it. Find out how the lawyers bring in clients. Who do they frequently talk to? How do they market themselves? What conferences do they attend?

If you are employed, but not in the field of your choice, you’ll have to figure out how the skills and experience you have will be useful to your ideal employer. Some transferable skills are legal research skills and personnel management (if you have a staff), to name a few.

Figure out what you want to do and learn it on your own.  Let’s suppose you want to be an international attorney (a broad and somewhat vague field), but none of the international law firms are hiring. Worse yet, there is no “international law firm” in your city. So how do you gain experience when your options are limited?

The hard truth is that most of the experienced attorneys got their fame and reputation mostly on their own. Many have suggested getting a mentor, but the quality varies. Even the good and generous ones can only do so much because they have their own practices to run. And in my opinion, a mentor is someone who double checks your work. He or she is not someone who does the work for you — that’s a very different type of relationship.

If it is an established area of law, you can start by reading treatises to get a general understanding. The more treatises you read, the better. The problem with learning any new area of law is that for every subject you find fun and interesting, there are at least 10 other subjects that are boring.

You can read blog posts or magazine and law review articles from leading practitioners who generally write commentary on modern issues.

You can also attend conferences, although some of these tend to be very expensive. Which brings us to our next topic.

If you are interested in a new, developing area of law, it would help to write a few blog posts about it. Even if your position is wrong, or not followed, at least you will show potential clients that you have knowledge in the subject.

Spend money on the things that matter. For the first few years, your budget will be tight, so you have to be very careful on how you spend your money. Initially, you should invest on your money on things that will help you grow professionally. Similarly, you should be generous to those who have helped you in the past and to a very small few who have the potential to help you in the future.

Or if you don’t need to purchase anything, either save the money or pay down debt.

Some people use what little money they have to purchase expensive things like luxury or sports cars because they think it will impress potential clients or because they think they deserve it. Look, there will come a time when you can buy these things without breaking a sweat. But you shouldn’t buy something that is fun in the short term and ends up being a huge money pit later.

Don’t obsess over student loans. For most lawyers and young professionals, student loans are a second tax. Unfortunately, many people spend hours every day thinking about strategies for paying them off early or fantasizing about the big day when their loans are paid in full.

Have a general plan for paying off the loans or plan for loan forgiveness through an income-based repayment program. The plan should be flexible in case there is a sudden increase or decrease in income. You should check your loan balance only once or twice per month at most.

Obsessing over them is not a productive use of your time. I get that it might make you focused and driven. But for every hour you spend analyzing how many ways to refinance your existing loan or setting up hypothetical repayment schedules, one hour is lost that could have been used to meet people, read a treatise or just sleep.

Take better care of yourself. It’s important to work on developing your career and being financially disciplined as I described above. But if it is costing you your health, then it is all for nothing. You might have friends or family who are your age but are ill. And some are very ill. I am sure that the only advice they will give is to not trade your health for anything.

We generally don’t engage in risky behavior that will kill us instantly. Instead, we do many little things that slowly but gradually deteriorate our health — like eating the wrong foods, smoking, not exercising, or not getting enough sleep.

This will eventually catch up to us and will either shorten our life expectancy or will make the final years of our lives more miserable than they should be.

No client, job, or boss is worth it.

So those are the five things I think a new lawyer should focus on during the first five years of his or her career. I chose five because it is a short and manageable number.

Also, I chose the number five it has been five years since I started my column here about my job search. Or was my column about small-firm life? Or law schools? Or taxes? Or student loans? Oh well. One of these days, I’ll stick to something.

In the meantime, thanks for reading and sharing your stories with me.

Steven Chung is a tax attorney in Los Angeles, California. He helps people with basic tax planning and resolve tax disputes. He is also sympathetic to people with large student loans. He can be reached via email at sachimalbe@excite.com. Or you can connect with him on Twitter (@stevenchung) and connect with him on LinkedIn.

5 Professional Lifestyle Tips For The New Lawyer’s First 5 Years Of Practice republished via Above the Law

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The Why And How Of Building B2B Brands

When we look back at the 2010’s, we’re going to remark that it was a decade largely driven by performance marketing. As an industry, we were obsessed with technology and automation. Endless options online allowed us to instrument and measure everything (though how many organizations actually took the time to draw conclusions from the data). And this over-prioritization to make a conversion has led to a weakening of brands. Now, B2B marketers need to find their way back to brand building to be competitive in an age of disruption.

The benefits of building a B2B brand are well documented. John Quelch, a professor at Harvard Business School provides more reasons why B2B brands should invest more in brand building:

Most B2B marketers cannot economically address thousands of small businesses using the traditional direct sales force.

If left unattended, individual managers will each do their own ad hoc marketing.

B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors.

Classical thinking tells us that 50% of your marketing budget should go to brand building, and 50% to performance marketing. But in many organizations right now, the mix is about 25% to brand and 75% to performance. Performance marketing and lead generation are fundamental to how B2B brands create and capture demand, but often they are primarily concerned with how marketing activity will be reported on the next quarterly business review and forget about the strength of the brand long-term.

Two years ago, the Institute of Practitioners in Advertising (IPA) released a report called The Long and Short of It, which explores the tension between long and short-term strategies. Speaking to MarketingWeek, Peter Field, the author of the report, said “There is an obsession with short-termism and it is now endemic among marketers. Getting people to talk about brands takes time to build and exploit, it doesn’t work in a hurry. If you underfund creative campaigns and also rush them, then they ultimately don’t deliver.”

B2B marketers should remember that brand is about future sales. The greater the brand awareness and the stronger the brand associations are, the faster the customer acquisition will be and the quicker the velocity as they move down the funnel.

Here Are Three Ways To Build B2B Brands:

1. Prioritize brand awareness campaigns and activities. Think about how some of the great brands you know were built, and imagine those tactics in new contexts. Think about moving some of your marketing budget to more traditional mass media tactics to ensure your brand building activities are achieving a cultural imprint. Microsoft has done an excellent job at using TV to grow awareness of their cloud and AI products. Amazon Web Services, one of their competitors, does a substantial amount of outdoor. These tactics work.

2. Get smart about the way you do social media. LinkedIn can be a great channel for B2B brands both in paid and organic. Take the time to build out a profile and post/comment regularly to grow your followers. By regularly offering commentary about news, trends and complimentary businesses, you will grow your credibility while gaining visibility.

3. Don’t forget about earned media. Industry publications and PR services should always be prioritized, especially when your brand is taking newsworthy actions. You want prospects to continue to build associations that testify to your brand’s particular attributes.

The Blake Project Can Help: Differentiate your brand in The B2B Brand Positioning Workshop

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

FREE Publications And Resources For Marketers

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Robin Bordoli of NextRoll: B2B Buyers Spend 83% of Their Time in Buying Journey not Engaging with Vendors

One of the most dramatic, eye-opening data points I’ve seen lately comes from a recent Marketplace Pulse article suggesting ecommerce has seen a 44.5% increase over the past quarter in the US.

As impressive as 44.5% of growth sounds, it pales in comparison to seeing it in graphical form. And, as Marketplace Pulse points out, that’s the fastest increase in over two decades, pushing e-commerce share of total retail to 16.1%. And for even more drama, if you take out auto sales and bar/restaurant revenue, online sales accounted for 22% of overall retail sales.  More than one out of every five dollars…now that is some serious drama.

Such rapid and dramatic changes in consumer behavior, caused by the COVID-19 pandemic, is causing companies to react just as dramatically in order to stay connected with their customers. Which means the way they market and advertise is constantly changing, whether your selling to individual consumers or other businesses.

Interview with Robin Bordoli of NextRoll on the Impact of The Pandemic on Marketing

To dig into how these seismic changes are impacting ad and marketing technology usage by companies of all sizes, I recently held a LinkedIn Live conversation with Robin Bordoli, CEO NextRoll, a provider of data platform and account-based marketing (ABM)and D2C (direct to consumer) technology.  Below is an edited transcript of a portion of our conversation.  Click on the embedded SoundCloud player to hear the full conversation. 

smallbiztrends · Robin Bordoli of NextRoll: B2B buyers spend 83% of time in buying journey not engaging vendors

Small Business Trends: What has been the biggest impact on both B2B/ABM and D2C (Direct to Consumer) marketing during the pandemic?

Robin Bordoli: It’s absolutely true that February, March and April, the world basically hit a pause button. So buying decisions get delayed, investment decisions get delayed, you retrench into what am I doing right now? What’s absolutely essential? And that was the first impact of COVID-19. But the second one, which is longer lasting and more structural is a shift from offline activity to online activity. It’s an acceleration of digital transformation. So what that means in our AdRoll business, which is the business that serves direct to consumer marketers, is that consumer behavior means I’m no longer going to my local store or I’m no longer going into a physical store, I’m actually ordering more online.

And what it also means is there’s been a rapid growth, I sometimes like to describe it as a Cambrian explosion of direct to consumer brands like brand new companies getting born that are selling stuff for your garden, home fitness equipment, new ways to entertain yourself. There is an explosion of these companies as people are spending more time at home and categories are getting born as well. If I can’t go to my gym, I need to exercise, maybe I do need some dumbbells at home, maybe I need some exercise bands, maybe I need some wobble boards to help with my core strength. So that’s one big shift, offline to online, which was already happening but if you go look at some of the data that’s now getting published, the growth rates of e-commerce as a percentage basis is the highest it’s ever been year over year, over the last decade.

B2B Sales Go from Face to Face to Digital Interaction

So we’re seeing that in the numbers now. In the B2B/ABM space, which is where our RollWorks business operates, it’s similar in that before companies when they were selling, a lot of the selling they would do would be face to face. They would be going onsite to a customer, they would be going to a trade show and having face to face interactions. That activity has also gone online and gone digital. So now I’m selling over Zoom or I’m selling over LinkedIn live or I’m selling over Google Hangout, Google Meets, or the trade shows. The trade shows haven’t gone away, they’ve just gone virtual. Look at Okta which is a big customer of ours, and they hosted Oktane, which is their big customer event. And they went from, “Oh my God, it’s going to be in person to I’ve got to do it virtually now.”

When that happens, then those digital signals means you can be much more targeted and efficient about how you run marketing and sales, because what used to be offline and invisible is now online and connected invisible. So that shift to online buying behavior for B2B buyers is also an accelerant for our business as well. So that’s a couple of ways and so if I go back to those shapes, the V, the U, the W, and the L, there’s another one that’s being talked about now, which is the K. So the reason the K shape is being talked about is for some companies, they’re actually coming out of it and accelerate, they’re going up the-

Small Business Trends: Oh, the escalator.

Robin Bordoli: Staircase, and some actually for the other side and going down the staircase. So there are companies, there will be winners and losers in this structural shift. The ones that are optimized for a digital businesses are the ones that are disproportionately benefiting from this.

Small Business Trends: What’s been the biggest needed change for marketers in the pandemic who are trying to connect with customers who are scared, who have had to change their way of doing traditional things overnight, and how are marketers having to change their messaging and their approach, not just change their technology, but change the way that they’re listening or the way that they’re addressing customers and going forward?

Robin Bordoli: If there’s one word that you need to have front of mind as a marketer in this environment, it’s empathy. You can’t just deliver the same messages in a rote form, and automation, automation, automation, it’s about empathy and walking in the shoes of your customers and understanding. It’s interesting for our businesses because our marketing team is marketing to fellow marketers. They’re not marketing to folks in IT or engineering, they’re marketing to other marketers. So in some level they should be able to immediately be empathetic because they understand the role, but I think the second aspect of this, and this is a larger commentary, not just about our business, but about all business, which is I think one of the new norms that is emerging is being human, being authentic, being a little bit messy.

We’re on our camera’s right now. This is my bedroom. You can see behind our house is under construction right now. So this is our bedroom and it’s also our TV room with our kids. And my daughter could walk in any moment. My son could walk in any moment and bring me lunch, bring me a coffee. One of the new norms we’re establishing was that’s okay. And by the way, not as it is okay. But if you see that, you should say hi to that person. You shouldn’t make them feel awkward. So I think empathy is so, so important as a leader in these times to be open, to be authentic, not to try and have a veneer up that we’ve got all the answers and we’re buttoned down, that’s sort of gone away.

Be real, be authentic, be open, be vulnerable in that as well. And then the other aspect of that is there’s definitely a… Thought leadership in my mind is a slightly poisoned term at this point. Thought leadership has a sense of people talking down to you. It’s a little bit like, “Oh, I’ve gone up to the mountains and I’ve got this with me and bringing it down to you, and I’m not telling you exactly how I got it or why I got it, but it’s magical and it’s mystical and just trust me.” And so we almost think of ourselves as the anti-thought leaders. And what we want to think about is practical, pragmatic, real world advice. And so we’ve done things like seven minute webinars where you’re going to get seven real, real actionable tips in seven minutes, come on for seven minutes because by the way, who’s got 30 minutes to spare these days?

So come on for seven minutes, listen, we’ll follow up with the materials if it’s resonating. But experimenting in both different formats, as well as what we actually deliver. And so we did, for example, a canceled events guide when this started to hit hard in February and March, and the first trade shows were getting canceled, for a B2B marketer that’s incredibly scary because typically as a B2B marketer, that might be about a third of your budget. So you think, “So where I spend a third of my money has just evaporated overnight. What do I do?” So we came out with a canceled events guide of, okay, here’s a playbook, very specific to this. So it wasn’t thought leadership. It was okay, here’s a very detailed playbook to think through how to now actually navigate this particular situation. So I think that’s the other aspect of it, Brent is be human, be real, be open, be a little messy. It’s okay. That’s what…

How to Go From Empathy to Business Growth

Small Business Trends: Empathy is great. But how do you go from empathy to growth? Great question from Anand Thaker.

Robin Bordoli: Empathy is about establishing a connection. Growth is then actually using that connection to bring about action or change. So I don’t think of them as separate. We’re not just there to put an arm around a marketer and commiserate, we’re there to have empathy to connect and then actually give them something concrete, constructive, pragmatic as to how to face the challenges that they’re now facing. So for example, in the B2B market, in the ABM world, one of the natural things that happens when you have a macro economic crisis is a sudden narrowing of your aperture. It’s like, “Well, I can’t take on new projects. I’ve got to just focus on what’s right ahead of me this week, this month, this quarter. I can’t think about next year. I can’t think about two years or three years from now. I want to make sure that what I’m spending dollars on right now is working right now.”

And that actually plays into ABM. The fundamental promise of ABM is just spend money on the accounts that matter to you and can become your customers rather than the spray and pray. What’s been the dominant demand gen methodology over the last decade, which is lead based, and the analogy there would be fishing with nets. So let me create some content, put big nets out into the ocean, scoop up all these fish, 90% of them aren’t relevant to me and I throw them back and 10% I keep, they’re the accounts that actually buy for me. We’ve moved to a world where actually the data and machine learning capabilities are now such that you can be much more targeted to the accounts and the right people within accounts and making sure you’re spending money just on those accounts in a much more targeted way as well.

So to a certain extent, COVID-19 actually reinforces that. In these moments of crisis, you tend to shrink and focus. And that’s already the message of RollWorks and account based marketing as well. I think that empathy and growth, they’re not enemies, they’re companions and you need the empathy to create the connection with customers, and then you need the value and the technology to deliver growth.

Small Business Trends: B2B buyers are looking for deeper relationships with vendors or brands. Are ads limited only to the first interactions? How can ad-based tech deepen these relationships beyond the impression?

Robin Bordoli: Yeah, it’s a great question. In our RollWorks business, we think about account based marketing and B2B buyers; here’s the fundamental problem as a marketer you’re trying to solve. There’s three parts to the problem. The first is you’re trying to identify who are the best fit accounts. Who are the accounts and the people in the accounts have the best likelihood of becoming customers for my business, not generically, but my business. So there’s an identification problem. The second then is the engagement problem. So how do I engage those buyers as early in their buying journey as possible, and then stay connected throughout the entire buying journey? And then the third is how do I measure what’s working and do more of what’s working and less of what’s not? And those are the three fundamental problems as a B2B marketer you’re trying to solve. The RollWorks platform starts with that first bit, the identification.

So looking at what are the best accounts and the best buys from a fit perspective, from an intent perspective, and from an engagement perspective. So that’s the starting point. If you move into the engagement part, digital advertising is the only channel that has the potential to stay with a buyer, both connect with them at the earliest possible point in their journey, and then stay with them throughout their entire journey. Email can’t do that because email, they have to be known to you before you can start to do that. So you’ve got to remember journeys, if you go and look at the data, B2B buyers today spend 83% of their time in the buying journey not engaging with vendors. They are doing so much work before they engage with a vendor that if you only wait until they’ve engaged with you…

Small Business Trends: Forget it.

Robin Bordoli: They’ve already made up their mind, or they’re just confirming a few things. So the power of digital advertising is that it can start in the buying journey’s much earlier and then actually progress across that. Now in order to do that effectively, the messaging has to change as that buyer goes through different stages. So that’s where personalization comes in. Personalization, is this the CMO versus the individual person that’s going to be using the technology? Where are they in their buying journey? Are they just starting to become aware of this category? Are they about to sign a contract? Have they actually closed, because this isn’t just to get them initially, but you want to continue to reach out to them around expansion and other use cases. So the power of digital advertising is core to account-based marketing. As email was to marketing automation, digital advertising is to ABM because it’s a different problem that you’re trying to solve.

CHECK OUT MORE:

One-on-one Interviews

This article, “Robin Bordoli of NextRoll: B2B Buyers Spend 83% of Their Time in Buying Journey not Engaging with Vendors” was first published on Small Business Trends

https://smallbiztrends.com/

The post Robin Bordoli of NextRoll: B2B Buyers Spend 83% of Their Time in Buying Journey not Engaging with Vendors appeared first on Unix Commerce.

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[vegas-glitz]

Social Media Recommendations For B2B Insurance plan Companies

http://topicsofnote.com/?p=5331&utm_source=SocialAutoPoster&utm_medium=Social&utm_campaign=Tumblr

A powerful social media existence can be tough to accomplish for B2B (organization to business enterprise) coverage organizations. Numerous B2B firms struggle to showcase their professionalism, and establish an audience as a result of social media promoting. Contemplate the pursuing suggestions to aid make sure your company is maximizing your social media marketing and advertising efforts.

Produce Your On the internet Persona

Your social media presence ought to have a very well-defined persona. Instructive, valuable, engaging, well timed and suitable are all qualities of major B2B social media accounts consider when making their on the web persona. Determine what your on line voice will seem like. Will you be formal or casual, talking to people today or corporations, sounding like a reporter or an op-ed contributor? Will you be sharing business personnel events, generating contests, reporting on industry improvements or restrictions, or all of the earlier mentioned? Your company aim is to make rapport and a feeling of neighborhood with both clients and prospective clients. But initial you have to have to identify your social media persona.

Make a Composed Strategy Together with Prospect Scorecard & Purchaser Persona

When generating your internet marketing strategy, inquire your self these questions:

Who is your target on line viewers - and how numerous is this team? Start off by creating a Prospect Scorecard.

Which social platforms will greatest target that audience? You may perhaps have to search the unique platforms to see which social media platforms are most applicable to your customers and prospective customers.

What kind of written content will that concentrate on audience find most helpful? Would it be infographics, extended-form articles, tech assistance information and facts, breaking news commentary, regulatory updates, or some mixture of all of these?

What are your small time period and extended time period social media objectives? Maybe your brief phrase aim is only consistent information sharing. And your lengthy time period objective consists of an advertisement budget for development and prospect...engagement.

How are your competition utilizing social media? You can learn a great deal about what to do and what not to do by researching your competitors.

Comment on News & Polices Related To Your Target Industries

Giving commentary on breaking news and altering field laws is a excellent way to show your know-how in your sector and to offer your customers with insights on how to realize these updates. This can direct to higher engagement amounts and increased exposure to your social media internet pages. You can use Google Alerts and social media alerts to monitor business key phrases and continue to be on prime of dynamically switching activities.

Organic Vs. Paid out Posts

At the time your insurance policy agency is continually putting up high quality content material, you can take into account posts boosts and adverts. You could want guidance with this, as the spending plan can get spent immediately, and multivariate split tests with persuasive photographs and customized graphics can dramatically make improvements to your access and ROI.

Achieve A Respectable Follower Foundation

Hunting experienced and demonstrating a respectable range of followers and engagement level is 50 % the battle when setting up on your insurance plan social media promoting initiative. The top platforms your agency need to leverage are: LinkedIn, YouTube, Fb, Twitter and Google+, probable in that buy, although your target markets could impact this. LinkedIn and YouTube can be really beneficial to B2B firms. LinkedIn is a very good location to commence, it's extremely much a business enterprise centric system. Then leverage YouTube working with movies, recorded webinars or even easy voice above PowerPoint updates. Test to build up your follower foundation as quickly as probable, to a respectable amount. For case in point, this could be 500 followers on LinkedIn, Twitter and Fb. However 5,000 or much more would be excellent, initially your company is striving to achieve a baseline of professionalism and believability.

Source by Alan Blume

[blockpaths]

🎄12 Days of Crypto Christmas – DAY SEVEN🎄

Welcome back to "12 Days of Crypto Christmas" – day seven! It can be hard to come up with gift ideas for the crypto lover in your life, and so for the next twelve days I’ll be highlighting a different item that you can actually wrap and put under the tree.

Subscribe for more Holiday Gift Guide Videos!

https://www.youtube.com/channel/UCTFesG4nhqr4vHH6JsBdRYA

So far we’ve looked at a few good book options, the open dime, crypto socks… steel backups … a bitcoin mug, the Shieldfolio stonebook and ghost pen and today… we are looking at one of my favorite crypto artists!

His store is actually crypto-art.com and I’ve had a few of his pieces for over a year now. What I really like about his art, is that it not only has this revolution rousing, non-conformist vibe to it – but it actually doubles as cold storage and soon will be available as NFT’s as well.

So let’s take a closer look at how the cold storage aspect works. So just quickly to define cold storage – it’s the process of moving your funds into a completely offline capacity. Now there are a lot of potential ways you could do this – but crypto art is one of my favorite because you also get to enjoy a cool piece of art as well. So the way this works is pretty simple … if you flip the art over – you’ll see that there is a sticker. Under the sticker you’ll find a piece of paper with a QR code that you can scan within a bitcoin wallet to move funds onto the art. And then to retrieve the funds in the future – you would basically do the process in reverse and scan the QR code that’s on the back into a bitcoin wallet.

So I mentioned NFT’s earlier – the artists is currently in the process of iterating the art into NFT’s on OpenSea – which will allow collectors to trade their pieces on the secondary market. I chatted with him about what would happen with current art holders and there will be a process for them to claim an NFT – which i thought was really cool.

You can see here on his site that there are a bunch of really cool designs and sizes you can choose from based on your preference and budget – just be sure to order soon to make sure it gets here in time for christmas.

That’s a wrap on day seven and i’ll be back again tomorrow and then 4 more days after that with more holiday gift ideas.

Check them out!

https://cryptoart.com/

Let’s Be Friends

Website – https://lealovescrypto.com YouTube – https://YouTube.com/c/GirlGoneCrypto Twitter – https://www.twitter.com/girlgone_crypto Linkedin – https://linkedin.com/in/GirlGoneCrypto Instagram – https://www.instagram.com/girl_gone_crypto Hive – https://peakd.com/@coruscate Steem – https://steemit.com/@coruscate Flote – https://flote.app/GirlGoneCrypto TikTok – http://vm.tiktok.com/m3kSQX/ Facebook – https://www.facebook.com/girlgonecrypt0/ Periscope – https://www.pscp.tv/girlgonecrypto/1OyJAgyqpLDKb

#cryptogifts #cryptoart #NFT #coldstorage #giftguide

The post 🎄12 Days of Crypto Christmas – DAY SEVEN🎄 appeared first on BLOCKPATHS.

source https://blockpaths.com/commentaries/%f0%9f%8e%8412-days-of-crypto-christmas-day-seven%f0%9f%8e%84/

[sempiternalsandpitturtle]

11 exciting B2B marketing trends you need to know

When is voice search finally going to take over? When do we start auto-generating blog posts? Are we still living in the age of influencer marketing?

With a couple of weeks to go, it’s not going to be 2019.

But as our minds turn to 2020, let’s have a look at some current B2B marketing trends that all marketers should have an eye on.

A snapshot of B2B marketing spend

CMI’s latest benchmark report indicates spending on content marketing is expected to rise. Just 4 percent of B2B marketers plan to decrease their content marketing budget, while about one-third intend to keep their spending levels static.

And how is that money being spent? The majority of new investments are going toward content creation, particularly audio and visual content.

And are marketers heading in the right direction? Are they becoming more successful than they were last year? Seventy percent believe so. And 30 percent either don’t believe so or aren’t sure.

So what trends are on the horizon?

1. Account-based marketing (ABM)

ABM has been a bellwether since 2017 or so.

More businesses are experimenting with account-based marketing because the reported results are just too positive to ignore.

Relative to other marketing activities, ABM delivers 97-percent higher ROI. But at the moment, only about 20 percent of B2B brands have dedicated ABM strategies; 60 percent are hoping to implement one soon.

2. Marketing automation adoption and integration

The content marketing supply chain is ripe for automation at nearly every stage. From keyword research and creation to distribution and measurement, the proliferation of marketing automation tools, plugins and platforms has made content more efficient and cost-effective than ever.

Actual marketing automation systems are used by 54 percent of B2B brands, although other types of martech have even higher adoption rates. These various technologies are often integrated, so automation is practically inescapable in this era of marketing – and that’s a good thing.

3. Customer experience, first and foremost

Customer experience (CX) has undergone significant transformation in the last five years. Because the methods of communication and comparison available to consumers pervade our actions and thoughts, businesses are often caught on the back foot.

Amazon has made same-day delivery an expectation. Netflix has made on-demand streaming a nightly activity. Google has made information of any kind readily available at the tap of a button or the voice command of a user. The “customer” is satisfied only when these networks function exactly and in real time, expectations that carry over to the B2B habitat as well.

As PwC recently found, buyers demand these top CX traits:

Speed.

Convenience.

Knowledgeable help.

Friendliness.

Presently, 46 percent of all B2B researchers and buyers are millennials, so the above customer-experience expectations are innately ingrained into their lifestyles and purchasing habits based on their upbringing in digital-first environments. A large B2B software vendor, for example, must have faster problem-resolution protocols and authentic organic search presences that they may not have needed years ago.

Bad reviews on Google My Business, negative commentary on social media and a lack of positive referrals can lead to irreparable reputational harm and fewer leads. Further, poor UX on mobile sites and apps, incessant cold calls or emails and difficulty locating information online immediately turn off today’s B2B buyer, eroding trust, loyalty and satisfaction.

B2C brands have dealt with this reality in front of our eyes, but B2B brands will now confront the same customer-experience challenges moving forward.

4. Artificial intelligence

One of the ways companies are addressing CX needs is through the use of artificial intelligence (AI). Chatbots have certainly grown in adoption, but they are but one variation of AI for marketers.

Programmatic advertising marketplaces are more commonly integrating AI into their ad buying techniques, connecting publishers and advertisers with more efficiency, speed and accuracy – and at a price point that’s already pre-set within the system.

AI is still relatively nascent in the content marketing industry from the standpoint of actual production, though. It can help decipher structured data sets and pull out key insights through machine learning, but turning that information into organic content is much more difficult.

That’s not stopping marketers from experimenting, however. And rightfully so.

5. Marketing podcasts

They may not be as universally intriguing as Last Podcast on the Left, Serial or NPR’s Hidden Brain, but podcasts about marketing can definitely teach you a thing or two.

IdeaCast from Harvard Business Review and Content Champion from Content Marketing Institute have been long-running marketing podcasts of acclaim, and more recently, Searchmetrics launched Voices of Search. Our friends at Brafton are also moving with a full head of steam with their podcast Above the Fold.

As evidenced, B2B marketers have now jumped fully onboard with podcasts, viewing them as the ideal format for connecting with on-the-move audiences. Their rise in search popularity is illustrated in Google Trends data:

6. Lead conversion (not just lead generation)

As B2B brands’ marketing matures, more of a focus is placed on actual macro conversions.

We know blogs drive traffic, which can be funneled toward gated content, generating leads. But how valuable is a lead that never ever actually makes it toward the bottom of the sales funnel?

Content can help at this stage as well.

It’s estimated that only 0.75 percent of leads result in closed revenue, which is infinitesimal, especially for companies that already struggle with generating quality leads in the first place. But 41 percent of B2B firms are looking for content marketing to be a veritable “revenue center,” so, clearly, much headway is to be made toward the goal of generating plus converting leads.

Using video testimonials, customer references and case studies can help inch prospects toward signing on the dotted line. And that’s what’s necessary for most marketers to justify their budgets to their CEOs – actual revenue, not just micro conversions.

7. LinkedIn crowds out other social channels

More than 50 percent of all B2B social traffic comes from LinkedIn, and 80 percent of leads are derived from LinkedIn, too.

It’s clear that LinkedIn reigns supreme as a distribution channel, a publishing platform and a referral network, so much so that B2B marketers are unsure whether it’s even worth their time to allocate resources toward other feeds like Facebook, Twitter or Medium.

B2B buyers, researchers and influencers will likely leverage their LinkedIn profile even further in 2020 and beyond due to the highly valuable concentration of their core target audiences: other B2B buyers, researchers and influencers.

8. Local search optimisation

One underrated and potentially overlooked component of SEO this year has been local search.

Google My Business (GMB) listings have traditionally been most useful for consumer-facing brands with geo-targeted marketing and sales strategies. Google Maps and organic results in Google SERPs scrape business data from GMB, allowing searchers to find info about organisations, the products they sell, their physical locations, their contact info and user reviews.

B2B brands have been much slower to adopt Google Maps marketing strategies or even to completely populate their GMB listings, not to mention other online business directories like Yelp, BBB, BizJournals and Glassdoor.

Via BrightLocal.

By forgoing these localised marketing methods, B2B brands may be disrupting the buyer journey of their prospects. If the Knowledge Panel on the right sidebar of Google SERPs displays incorrect information, or it shows that you only have locations in certain regions, searchers may just turn away, believing you’re not equipped to help them in their journey.

9. Paid ads

Organic search is just one side of the marketing coin. B2B brands have found that paid search ads can be a quick and measurable way to immediately leapfrog organic listings in Google SERPs and stand out from competitor posts.

For example, the search term “content for SEO” only returns two results above the fold. One is a featured snippet from Yoast and the other is an ad from SEMrush.

But what about the other 10 or so listing that are also supposed to appear on Page 1?

Those positions belong to big industry names like Moz, Wordstream, Search Engine Land and Neil Patel, but you would never know it because THEY DON’T SHOW UP without a user having to scroll down to find them. That’s the benefit of paid ads – immediate SERP ownership over competitors.

While organic content marketing tends to generate more leads than paid ads, that’s not the whole story. For commercial-intent keywords, search ads actually receive twice as many clicks as organic listings.

So, the lesson is that informational or navigational content may not be suited for paid ads, but commercial content is. Don’t waste your money paying for advertising campaigns built around wrong-intent keywords.

That’s why combining paid and organic strategies is necessary for brand awareness, SERP visibility and high-intent traffic in 2019.

10. Re-optimisation

There’s too much content on the web. We know that.

So flooding SERPs with new content isn’t really the best way to break onto Page 1. Since fresh content requires starting from scratch with external link accrual and waiting for Google to actually index and rank your page, your time-to-rank can be too long to produce the results you’re looking for more immediately.

And as the chart above shows, if you’re not ranking in the top three spots in SERPs, you practically don’t exist.

Re-optimising existing posts, on the other hand, allows you to retain your current URL structure and your page’s already-earned link equity and SERP positioning – you’re just making it even better!

“Better” could mean updating data with more recent findings, replacing older imagery and expanding upon certain subtopics to improve the comprehensiveness of the page as a whole.

We’ve followed this process for over a year now and the results have been just as we expected, including getting 70 percent of our product landing pages ranked on Page 1 of Google.

B2B brands are currently ramping up their development of long-form content, specifically. In-depth articles, guides and evergreen lists are ideal formats for continuous optimisation over time, as they typically need just minor adjustments to propel higher in SERPs year after year.

11. Email marketing personalisation

In addition to LinkedIn, email marketing is a distribution channel that has been rock-solid for B2B marketers.

Roughly 60 percent of B2B marketers say email marketing is their most effective channel for generating revenue, and it’s also the third best way to find information. What’s first and second? Recommendations from colleagues and industry thought leaders – hard to beat.

To increase the margins on email even further, personalisation has been a goldmine. Because of the number of templates and tools on the market that simplify outreach, personalise messaging and segment audiences, it’s no longer a game of mass email blasts with low response rates; brands can now better measure and predict the success of their email campaigns.

Personalised emails have proven to increase transaction rates six-fold, a figure that may rise further in 2019.

We promised 11, and we gave you 11! What predictions do you have?

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