#marketing AI

[dizajn]

Marketing i Veštačka inteligencija (AI)

Veštačka inteligencija (AI) sve više menja način na koji kompanije posluju i komuniciraju sa svojim kupcima, a marketing je oblast gde AI ima ogroman potencijal. Evo nekih ključnih načina na koje se AI koristi u marketingu:

1. Personalizacija sadržaja: AI analizira ogromne količine podataka o korisnicima (demografski podaci, ponašanje na internetu, istorija kupovine) kako bi kreirala personalizovane preporuke proizvoda, ponude i sadržaj. Ovo pomaže da se poveća relevantnost marketinških poruka i poboljša angažovanje kupaca.

2. Automatizacija marketinških zadataka: AI automatizuje repetitivne zadatke kao što su slanje email kampanja, zakazivanje objava na društvenim mrežama i upravljanje oglasima. Ovo oslobađa marketinške stručnjake da se fokusiraju na strateške inicijative.

3. Poboljšanje ciljanja oglasa: AI algoritmi analiziraju podatke o korisnicima kako bi identifikovali najrelevantnije ciljne grupe za oglase. Ovo pomaže da se poveća efikasnost oglašavanja i smanje troškovi.

4. Chatbotovi: AI pokreće chatbotove koji pružaju korisničku podršku, odgovaraju na pitanja i vode korisnike kroz proces kupovine. Ovo poboljšava korisničko iskustvo i dostupnost podrške 24/7.

5. Analiza podataka i predviđanje: AI analizira marketinške podatke kako bi identifikovala trendove, predvidela buduće ponašanje kupaca i optimizovala marketinške strategije.

6. Kreiranje sadržaja: AI alati mogu da generišu različite vrste marketinškog sadržaja, uključujući tekstove, slike i video zapise. Ovo pomaže da se ubrza proces kreiranja sadržaja i oslobodi kreativnost marketinških timova.

Primeri AI alata u marketingu:

Google Analytics: Analiza veb sajta i praćenje ponašanja korisnika.

HubSpot: Automatizacija marketinga i upravljanje odnosima sa klijentima (CRM).

Albert.ai: Platforma za AI marketing koja automatizuje oglašavanje i personalizuje sadržaj.

Grammarly: AI alat za proveru gramatike i stila pisanja.

Izazovi i etička pitanja:

Privatnost podataka: Prikupljanje i korišćenje podataka o korisnicima mora biti u skladu sa zakonima o zaštiti privatnosti.

Pristrasnost AI algoritama: AI algoritmi mogu da repliciraju i pojačaju postojeće predrasude u podacima, što može dovesti do diskriminacije.

Zavisnost od tehnologije: Preterano oslanjanje na AI može dovesti do gubitka ljudskog dodira i kreativnosti u marketingu.

Uprkos izazovima, AI ima potencijal da revolucionizuje marketing i pomogne kompanijama da efikasnije komuniciraju sa svojim kupcima. Važno je da se AI koristi odgovorno i etički, uzimajući u obzir privatnost podataka i potencijalne pristrasnosti.

Autor: Predrag Petrovic, AI Marketing Strateg

[teledyn]

Power your Personal Productivity

This is how civilization ends. Not with a bang, but with a seven fingered hand holding a bacon ice-cream cone.

Hmmm… could make a good icon image for these "multiply your creativity" stickers, an angelic tarot Ace of Cups hand triumphantly holding aloft the radiant confection? 🤔

disclosure: I have only ever been asked once, and only that once, to attend a marketing meeting. They wanted gate receipts but feared putting 'science' in a science museum would scare people away. I suggested adding free beer and naked dancers.

[innovaticsblog]

https://teaminnovatics.com/coversational-ai/marketing/

Maximize your marketing success with AI for Marketing. Implement AI-driven insights to improve campaign performance and customer experience. Explore our services now!

[nosomosagenciamx]

Agencia de Marketing Tijuana

En la era digital actual, el marketing ha evolucionado de manera significativa. Con la proliferación de datos, la automatización y la inteligencia artificial (IA), las empresas están adoptando nuevas estrategias para alcanzar a su audiencia de manera más efectiva y eficiente que nunca. En este contexto, el papel de la IA en el marketing es cada vez más relevante, ofreciendo oportunidades sin precedentes para las marcas que desean destacarse en un mercado competitivo.

Una de las formas en que la IA está revolucionando el marketing es a través de la personalización. Gracias a algoritmos avanzados, las empresas pueden analizar grandes cantidades de datos sobre sus clientes y prospects para entender mejor sus preferencias, comportamientos y necesidades individuales. Esto permite a las marcas crear mensajes y ofertas altamente personalizados que resuenen con su audiencia de una manera más profunda, aumentando así la probabilidad de conversión y fidelización.

Pero la IA no se detiene en la personalización. También está impulsando la automatización de tareas repetitivas y de baja complejidad, liberando el tiempo y los recursos de los profesionales del marketing para enfocarse en actividades más estratégicas y creativas. Desde la programación de publicaciones en redes sociales hasta la optimización de campañas de anuncios en línea, la IA está simplificando los procesos y mejorando la eficiencia en todas las etapas del embudo de ventas.

Un ejemplo destacado de cómo la IA está transformando el marketing es a través de la optimización de motores de búsqueda (SEO). Con algoritmos de aprendizaje automático, los motores de búsqueda pueden comprender mejor el contenido y las intenciones de búsqueda de los usuarios, lo que permite a las marcas mejorar su visibilidad en línea y atraer tráfico orgánico de alta calidad a sus sitios web. Además, la IA también puede ayudar en la identificación de palabras clave relevantes y en la creación de contenido optimizado para SEO, lo que contribuye a un mejor posicionamiento en los resultados de búsqueda.

En el contexto de Tijuana, una ciudad en constante crecimiento y desarrollo empresarial, la importancia del marketing digital y la publicidad no puede subestimarse. Con una población diversa y un mercado competitivo, las empresas locales necesitan estrategias de marketing sólidas para destacarse entre la multitud y alcanzar a su audiencia objetivo de manera efectiva. Es aquí donde entra en juego una agencia de marketing con visión hacia el futuro, como NoSomosAgencia.mx.

NoSomosAgencia.mx no es solo una agencia de marketing tradicional. Con un enfoque en la innovación y la adopción de tecnologías avanzadas como la IA, están liderando el camino hacia el futuro del marketing en Tijuana. Desde la creación de campañas publicitarias altamente segmentadas hasta la implementación de estrategias de contenido personalizado, esta agencia está ayudando a las empresas locales a maximizar su presencia en línea y a alcanzar sus objetivos de marketing de manera más eficiente que nunca.

Al colaborar con NoSomosAgencia.mx, las empresas en Tijuana pueden aprovechar todo el potencial de la IA para mejorar su estrategia de marketing y alcanzar resultados sobresalientes. Ya sea a través de la optimización de motores de búsqueda, la automatización de procesos de marketing o la personalización de contenido, esta agencia tiene las herramientas y la experiencia necesarias para impulsar el éxito de cualquier negocio en el mercado digital actual.

En conclusión, la inteligencia artificial está cambiando la forma en que las empresas abordan el marketing. Desde la personalización hasta la automatización, la IA ofrece oportunidades sin precedentes para mejorar la eficiencia y la efectividad de las estrategias de marketing en Tijuana, una agencia líder como NoSomosAgencia.mx está llevando esta transformación al siguiente nivel, ayudando a las empresas locales a destacarse en un mercado competitivo y en constante evolución. Con su enfoque innovador y su compromiso con la excelencia, están allanando el camino hacia el futuro del marketing en la región.

[marketerwithai]

Tips for Digital Marketing Success in 2024

#digitalmarketingexpert #aimarketing #digitalmarketingsucess #digitalprofits #digitalmarketingaudit #seo #sem #internetmarketing

[cyntexa]

According to a study by BusinessDIT, 90% of the brands worldwide are investing in AI, and 83% strongly believe that AI will help them maintain or gain competitive edge.

From enabling personalized financial services to optimized store layouts in retail industry, AI is revolutionizing various sectors across industries.

Our recent blog unveils how AI is transforming industries like finance, retail, healthcare, manufacturing, and retail.

[fitnessitaliano]

Guida Pratica all'Utilizzo dell'IA nel Content Marketing

L’intelligenza artificiale (IA) è una tecnologia che sta rivoluzionando il mondo del marketing digitale, in particolare il content marketing. L’IA è in grado di analizzare grandi quantità di dati, generare contenuti originali e personalizzati, ottimizzare le strategie di distribuzione e misurare i risultati. In questa guida pratica, vedremo come utilizzare l’IA nel content marketing per…

[techzmag]

Top 5 Newest Stable Diffusion Models

These days Stable Diffusion is the most advanced AI art generator tool. to improve image quality and create different types of images we can use different types of models. that enables the generation of stunning and realistic images. In this article, I will explore the top 5 newest models of Stable Diffusion that are making unbillable images. These models can give a more quality result for our…

[zoomar]

Imaginary pictures from an occult flea market.

[mysharona1987]

[coffeenonsense]

I rarely post personal stuff on here but irl I'm a writer whose work covers tech and AI quite a bit and with the WGA strike ongoing, I really want to stress that the reason Hollywood execs and higher-ups think they can just replace writers with chatgpt or have someone come and edit AI generated text is because they already think writing is that easy.

these people look at their shows, movies, etc as marketable (re, profitable) content so all they are watching for is "okay this show performed badly" and "this movie performed well" and I can promise you in a boardroom the quality, the time and effort that went into the actual writing is NEVER discussed as a contributing factor when it comes to the difference between those two things.

That's also the reason tools like chatgpt seem like magic to these people, because they've devalued the act of creation and everything that goes into making something that resonates with its audience, so naturally something that can scrape the entire digital world and spit something out that falls in line with what you asked seems like a wizard's spell, because they ALREADY think of writing as an afterthought, something where they just go "I need a show that appeals to the 16-24 age range" and writers can just fill in the blanks and they won't have to PAY PEOPLE for that.

There's a vast difference between art and content, and if you want to see more of the former, you should be furious they're trying to replace writers with what is essentially a programmable template generator. Pay your writers.

[prokopetz]

Techbro marketing's conflation of generative language models with the term "artifical intelligence" to the point that many laypersons now think that's what AI is definitely sucks for, like, literally everybody who's working in genuine AI research, but I have to grant the way it's gotten tangled up with other historically inappropriate uses of the term "artificial intelligence" is a little bit funny. I've seen multiple unconnected discussions involving people seizing on the "AI is inherently unethical" talking point and getting heated about bad guys in single-player video games having "AI", and, like, I'd be fascinated to know what the alternative is. I'm trying to imagine a world where it's feasible for every individual goomba in Super Mario Bros. to be directed by a human operator, and I'm not sure I can, but it's definitely a place I'd like to visit.

[jjoneechan]

sorry for spoiling the surprise 😔

[mostlysignssomeportents]

Sympathy for the spammer

Catch me in Miami! I'll be at Books and Books in Coral Gables on Jan 22 at 8PM.

In any scam, any con, any hustle, the big winners are the people who supply the scammers – not the scammers themselves. The kids selling dope on the corner are making less than minimum wage, while the respectable crime-bosses who own the labs clean up. Desperate "retail investors" who buy shitcoins from Superbowl ads get skinned, while the MBA bros who issue the coins make millions (in real dollars, not crypto).

It's ever been thus. The California gold rush was a con, and nearly everyone who went west went broke. Famously, the only reliable way to cash out on the gold rush was to sell "picks and shovels" to the credulous, doomed and desperate. That's how Leland Stanford made his fortune, which he funneled into eugenics programs (and founding a university):

https://www.hachettebookgroup.com/titles/malcolm-harris/palo-alto/9780316592031/

That means that the people who try to con you are almost always getting conned themselves. Think of Multi-Level Marketing (MLM) scams. My forthcoming novel The Bezzle opens with a baroque and improbable fast-food Ponzi in the town of Avalon on the island of Catalina, founded by the chicle monopolist William Wrigley Jr:

http://thebezzle.org

Wrigley found fast food declasse and banned it from the island, a rule that persists to this day. In The Bezzle, the forensic detective Martin Hench uncovers The Fry Guys, an MLM that flash-freezes contraband burgers and fries smuggled on-island from the mainland and sells them to islanders though an "affiliate marketing" scheme that is really about recruiting other affiliate markets to sell under you. As with every MLM, the value of the burgers and fries sold is dwarfed by the gigantic edifice of finance fraud built around it, with "points" being bought and sold for real cash, which is snaffled up and sucked out of the island by a greedy mainlander who is behind the scheme.

A "bezzle" is John Kenneth Galbraith's term for "the magic interval when a confidence trickster knows he has the money he has appropriated but the victim does not yet understand that he has lost it." In every scam, there's a period where everyone feels richer – but only the scammers are actually cleaning up. The wealth of the marks is illusory, but the longer the scammer can preserve the illusion, the more real money the marks will pump into the system.

MLMs are particularly ugly, because they target people who are shut out of economic opportunity – women, people of color, working people. These people necessarily rely on social ties for survival, looking after each others' kids, loaning each other money they can't afford, sharing what little they have when others have nothing.

It's this social cohesion that MLMs weaponize. Crypto "entrepreneurs" are encouraged to suck in their friends and family by telling them that they're "building Black wealth." Working women are exhorted to suck in their bffs by appealing to their sisterhood and the chance for "women to lift each other up."

The "sales people" trying to get you to buy crypto or leggings or supplements are engaged in predatory conduct that will make you financially and socially worse off, wrecking their communities' finances and shattering the mutual aid survival networks they rely on. But they're not getting rich on this – they're also being scammed:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4686468

This really hit home for me in the mid-2000s, when I was still editing Boing Boing. We had a submission form where our readers could submit links for us to look at for inclusion on the blog, and it was overwhelmed by spam. We'd add all kinds of antispam to it, and still, we'd get floods of hundreds or even thousands of spam submissions to it.

One night, I was lying in my bed in London and watching these spams roll in. They were all for small businesses in the rustbelt, handyman services, lawn-care, odd jobs, that kind of thing. They were 10 million miles from the kind of thing we'd ever post about on Boing Boing. They were coming in so thickly that I literally couldn't finish downloading my email – the POP session was dropping before I could get all the mail in the spool. I had to ssh into my mail server and delete them by hand. It was maddening.

Frustrated and furious, I started calling the phone numbers associated with these small businesses, demanding an explanation. I assumed that they'd hired some kind of sleazy marketing service and I wanted to know who it was so I could give them a piece of my mind.

But what I discovered when I got through was much weirder. These people had all been laid off from factories that were shuttering due to globalization. As part of their termination packages, their bosses had offered them "retraining" via "courses" in founding their own businesses.

The "courses" were the precursors to the current era's rise-and-grind hustle-culture scams (again, the only people getting rich from that stuff are the people selling the courses – the "students" finish the course poorer). They promised these laid-off workers, who'd given their lives to their former employers before being discarded, that they just needed to pull themselves up by their own boostraps:

https://pluralistic.net/2023/04/10/declaration-of-interdependence/#solidarity-forever

After all, we had the internet now! There were so many new opportunities to be your own boss! The course came with a dreadful build-your-own-website service, complete with an overpriced domain sales portal, and a single form for submitting your new business to "thousands of search engines."

This was nearly 20 years ago, but even then, there was really only one search engine that mattered: Google. The "thousands of search engines" the scammers promised to submit these desperate peoples' websites to were just submission forms for directories, indexes, blogs, and mailing lists. The number of directories, indexes, blogs and mailing lists that would publish their submissions was either "zero" or "nearly zero." There was certainly no possibility that anyone at Boing Boing would ever press the wrong key and accidentally write a 500-word blog post about a leaf-raking service in a collapsing deindustrialized exurb in Kentucky or Ohio.

The people who were drowning me in spam weren't the scammers – they were the scammees.

But that's only half the story. Years later, I discovered how our submission form was getting included in this get-rich-quick's mass-submission system. It was a MLM! Coders in the former Soviet Union were getting work via darknet websites that promised them relative pittances for every submission form they reverse-engineered and submitted. The smart coders didn't crack the forms directly – they recruited other, less business-savvy coders to do that for them, and then often as not, ripped them off.

The scam economy runs on this kind of indirection, where scammees are turned into scammers, who flood useful and productive and nice spaces with useless dross that doesn't even make them any money. Take the submission queue at Clarkesworld, the great online science fiction magazine, which famously had to close after it was flooded with thousands of junk submission "written" by LLMs:

https://www.npr.org/2023/02/24/1159286436/ai-chatbot-chatgpt-magazine-clarkesworld-artificial-intelligence

There was a zero percent chance that Neil Clarke would accidentally accept one of these submissions. They were uniformly terrible. The people submitting these "stories" weren't frustrated sf writers who'd discovered a "life hack" that let them turn out more brilliant prose at scale.

They were scammers who'd been scammed into thinking that AIs were the key to a life of passive income, a 4-Hour Work-Week powered by an AI-based self-licking ice-cream cone:

https://pod.link/1651876897/episode/995c8a778ede17d2d7cff393e5203157

This is absolutely classic passive-income brainworms thinking. "I have a bot that can turn out plausible sentences. I will locate places where sentences can be exchanged for money, aim my bot at it, sit back, and count my winnings." It's MBA logic on meth: find a thing people pay for, then, without bothering to understand why they pay for that thing, find a way to generate something like it at scale and bombard them with it.

Con artists start by conning themselves, with the idea that "you can't con an honest man." But the factor that predicts whether someone is connable isn't their honesty – it's their desperation. The kid selling drugs on the corner, the mom desperately DMing her high-school friends to sell them leggings, the cousin who insists that you get in on their shitcoin – they're all doing it because the system is rigged against them, and getting worse every day.

These people reason – correctly – that all the people getting really rich are scamming. If Amazon can make $38b/year selling "ads" that push worse products that cost more to the top of their search results, why should the mere fact that an "opportunity" is obviously predatory and fraudulent disqualify it?

https://pluralistic.net/2023/11/29/aethelred-the-unready/#not-one-penny-for-tribute

The quest for passive income is really the quest for a "greater fool," the economist's term for the person who relieves you of the useless crap you just overpaid for. It rots the mind, atomizes communities, shatters solidarity and breeds cynicism:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

The rise and rise of botshit cannot be separated from this phenomenon. The botshit in our search-results, our social media feeds, and our in-boxes isn't making money for the enshittifiers who send it – rather, they are being hustled by someone who's selling them the "picks and shovels" for the AI gold rush:

https://www.theguardian.com/commentisfree/2024/jan/03/botshit-generative-ai-imminent-threat-democracy

That's the true cost of all the automation-driven unemployment criti-hype: while we're nowhere near a place where bots can steal your job, we're certainly at the point where your boss can be suckered into firing you and replacing you with a bot that fails at doing your job:

https://pluralistic.net/2024/01/11/robots-stole-my-jerb/#computer-says-no

The manic "entrepreneurs" who've been stampeded into panic by the (correct) perception that the economy is a game of musical chairs where the number of chairs is decreasing at breakneck speed are easy marks for the Leland Stanfords of AI, who are creating generational wealth for themselves by promising that their bots will automate away all the tedious work that goes into creating value. Expect a lot more Amazon Marketplace products called "I'm sorry, I cannot fulfil this request as it goes against OpenAI use policy":

https://www.theverge.com/2024/1/12/24036156/openai-policy-amazon-ai-listings

No one's going to buy these products, but the AI picks-and-shovels people will still reap a fortune from the attempt. And because history repeats itself, these newly minted billionaires are continuing Leland Stanford's love affair with eugenics:

https://www.truthdig.com/dig-series/eugenics/

The fact that AI spam doesn't pay is important to the fortunes of AI companies. Most high-value AI applications are very risk-intolerant (self-driving cars, radiology analysis, etc). An AI tool might help a human perform these tasks more accurately – by warning them of things that they've missed – but that's not how AI will turn a profit. There's no market for AI that makes your workers cost more but makes them better at their jobs:

https://locusmag.com/2023/12/commentary-cory-doctorow-what-kind-of-bubble-is-ai/

Plenty of people think that spam might be the elusive high-value, low-risk AI application. But that's just not true. The point of AI spam is to get clicks from people who are looking for better content. It's SEO. No one reads 2000 words of algorithm-pleasing LLM garbage over an omelette recipe and then subscribes to that site's feed.

And the omelette recipe generates pennies for the spammer that posted it. They are doing massive volume in order to make those pennies into dollars. You don't make money by posting one spam. If every spammer had to pay the actual recovery costs (energy, chillers, capital amortization, wages) for their query, every AI spam would lose (lots of) money.

Hustle culture and passive income are about turning other peoples' dollars into your dimes. It is a negative-sum activity, a net drain on society. Behind every seemingly successful "passive income" is a con artist who's getting rich by promising – but not delivering – that elusive passive income, and then blaming the victims for not hustling hard enough:

https://www.ftc.gov/business-guidance/blog/2023/12/blueprint-trouble

I'm Kickstarting the audiobook for The Bezzle, the sequel to Red Team Blues, narrated by @wilwheaton! You can pre-order the audiobook and ebook, DRM free, as well as the hardcover, signed or unsigned. There's also bundles with Red Team Blues in ebook, audio or paperback.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/01/15/passive-income-brainworms/#four-hour-work-week

Image: Cryteria (modified) https://commons.wikimedia.org/wiki/File:HAL9000.svg

CC BY 3.0 https://creativecommons.org/licenses/by/3.0/deed.en

[marketerwithai]

#digitalmarketingexpert #aimarketing #digitalmarketingsucess #digitalprofits #digitalmarketingaudit #seo #sem #internetmarketing