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Hello! I am Mahabub Islam. I am a professional Amazon, Walmart, local SEO, and online reputation management expert and have enough experience to work as a reputation manager for 10 years. I can increase your local listing feedback, like on Amazon, Walmart, Google, Glassdoor, Trustpilot, Sitejabber, Trustpilot, Houzz, BBB, etc. I've worked as an Amazon, Walmart, GMB, Sitejabber, Trustpilot, BBB, and more other site review writer since 7 years and am still working. I can provide all Local Guide reviews, different countries and different locations reviews, which will be sticky. I always satisfy clients with my hard- work and sacrifice. So if you want to work with me, then please message me. Upwork Profile: https://www.upwork.com/freelancers/~0106612647e3e88a87 Skype: mahabub.islam74 Whats APP ID: +8801747124642 Best regards Mahabub Islam
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Buy Google Reviews Buy Google Reviews Buy Google Reviews What are the benefits of buying Google Reviews? Well, having Positive Google Reviews on your Facebook Page or Google My Business Page improves your organization’s reputation. You can quickly outrank your competitors from the marketplace using this marketing strategy. Buy Google Reviews
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It will help if you visit our Google products category once. I think more customer reviews on Google would make the task easier for you. Remember that the Review Section is one of the most crucial components of every GMB listing. A GMB profile provides every tiny detail about an organization listed on GMB. So that individuals get more confidence to deal with that particular establishment.
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$40 an hour jobs las vegas
$40 an Hour Jobs Las Vegas: Everything You Need to Know
Are you looking for high-paying jobs in Las Vegas that pay $40 an hour or more? Las Vegas, also known as Sin City, is famous for its vibrant nightlife, casinos, and world-class entertainment. However, the city has much more to offer than just tourism. Las Vegas is home to a thriving job market, with plenty of opportunities for high-paying jobs.
In this article, we'll take a closer look at the best $40 an hour jobs Las Vegas has to offer, as well as tips for finding and securing these lucrative positions.
SEO Meta-Description
Looking for $40 an hour jobs Las Vegas? Look no further! Discover the best high-paying jobs in Sin City and how to secure them in this comprehensive guide.
Introduction
Las Vegas is one of the most exciting cities in the United States, but it can also be a challenging place to live if you're not making enough money. Fortunately, there are plenty of high-paying jobs available in Las Vegas that pay $40 an hour or more. In this article, we'll show you where to find these jobs and what it takes to land one.
The Best $40 an Hour Jobs Las Vegas Has to Offer
Las Vegas has a diverse job market, with opportunities in a variety of fields. Here are some of the best $40 an hour jobs Las Vegas has to offer:
1. Registered Nurse
Registered nurses are in high demand in Las Vegas, with a median hourly wage of $40.87. As a registered nurse, you'll be responsible for providing patient care, administering medications, and monitoring vital signs. You'll need a nursing degree and a state license to work as a registered nurse.
2. Physical Therapist
Physical therapists are healthcare professionals who help patients recover from injuries or illnesses by improving their mobility and reducing pain. In Las Vegas, physical therapists earn a median hourly wage of $45.66. To become a physical therapist, you'll need a doctoral degree in physical therapy and a state license.
3. Software Developer
Software developers are responsible for designing, developing, and testing computer software. In Las Vegas, software developers earn a median hourly wage of $46.02. To become a software developer, you'll need a degree in computer science or a related field.
4. Dentist
Dentists diagnose and treat dental problems, including cavities, gum disease, and oral cancer. In Las Vegas, dentists earn a median hourly wage of $79.54. To become a dentist, you'll need a doctoral degree in dental medicine or dental surgery and a state license.
5. Pharmacist
Pharmacists are healthcare professionals who dispense medications and provide advice on the safe use of drugs. In Las Vegas, pharmacists earn a median hourly wage of $64.75. To become a pharmacist, you'll need a doctoral degree in pharmacy and a state license.
How to Find $40 an Hour Jobs Las Vegas
Now that you know the best $40 an hour jobs Las Vegas has to offer, how do you find them? Here are some tips to help you in your job search:
1. Search Online
The internet is a great resource for job seekers. Start by searching job boards like Indeed, Monster, and Glassdoor. You can also check out company websites and social media pages to see if they're hiring.
2. Attend Job Fairs
Job fairs are a great way to meet potential employers and learn about job opportunities. Check local newspapers and websites for upcoming job fairs in Las Vegas.
3. Network
Networking is essential for finding jobs, especially in a competitive job market like Las Vegas. Attend industry events, join professional associations, and connect with professionals in your field on LinkedIn. Let people know you're looking for a job and ask if they know of any opportunities.
4. Work with a Staffing Agency
Staffing agencies can connect you with temporary or permanent job opportunities. They can also help you with resume writing and interview preparation.
5. Contact Temp Agencies
Temp agencies can provide you with temporary or part-time work that pays well. They're especially useful if you're looking for work to tide you over until you find a permanent position.
How to Secure a $40 an Hour Job in Las Vegas
Once you've found a $40 an hour job in Las Vegas that interests you, it's time to apply. Here are some tips for securing the job:
1. Tailor Your Resume
Make sure your resume is tailored to the job you're applying for. Highlight your relevant experience and skills, and make sure your resume is error-free.
2. Ace the Interview
Prepare for the interview by researching the company and practicing common interview questions. Dress professionally and arrive on time.
3. Follow Up
After the interview, send a thank-you email or note to the interviewer. This will show that you're interested in the job and appreciate their time.
$40 an Hour Jobs Las Vegas: FAQ
1. Can I get a $40 an hour job in Las Vegas without a degree?
While many high-paying jobs in Las Vegas require a degree, there are some that don't. For example, some sales positions, like real estate agents, can pay $40 an hour or more without a degree.
2. How much experience do I need to get a $40 an hour job in Las Vegas?
The amount of experience you need to get a $40 an hour job in Las Vegas varies depending on the job. Some entry-level jobs pay $40 an hour or more, while others require several years of experience.
3. What industries pay $40 an hour or more in Las Vegas?
Some industries that pay $40 an hour or more in Las Vegas include healthcare, technology, finance, and sales.
4. How can I negotiate a higher salary for a $40 an hour job in Las Vegas?
Research the average salary for the job you're applying for and come prepared with reasons why you're worth more. Highlight your experience and skills and be confident in your abilities.
5. Are there part-time $40 an hour jobs in Las Vegas?
Yes, there are part-time $40 an hour jobs in Las Vegas. Temp agencies and freelance work can be a good option for part-time work that pays well.
6. What are the benefits of a $40 an hour job in Las Vegas?
The benefits of a $40 an hour job in Las Vegas include a higher salary, job security, and access to healthcare and retirement benefits.
Conclusion
If you're looking for a high-paying job in Las Vegas, there are plenty of opportunities available. Whether you're interested in healthcare, technology, finance, or sales, there are $40 an hour jobs Las Vegas has to offer. Use the tips in this article to find and secure your dream job in Sin City.
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Local USA SEO optimizes the business visibility in local google searches using various marketing strategies and techniques. Hence, Businesses with physical location and geographic identification can benefit from using Local SEO. Regional businesses like restaurants, shops, agencies, etc., get a good rank in Google search through SEO. Local USA SEO helps them optimize their website for a specific regional area.
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Your Local SEO Hack
Getting your local business to rank in search results has never been more difficult and is continuously becoming a more tedious task. Because of this, you need to have a Local SEO Guide to help guide your site to the top of search rankings.
Google consistently releases local SEO updates that are changing the way that search results appear. Currently, one of the most important local factors for businesses is showing up in Google’s Local Pack. These are the results that show up at the top section in Google search and that highlight three local businesses related to a search.
As shown in the screenshot, the local pack includes three local businesses and, occasionally, one ad at the top.
This will show up in both desktop and mobile views but can be especially useful for mobile users. This feature allows users to quickly find a local business while identifying open hours, phone number, reviews, location, etc.
Ranking for Local SEO means more than just having a good website and organic content; it means you need to have your site hit many different local SEO ranking signals.
What Are the Top Local SEO Ranking Signals?
Below, we have broken out the most critical local SEO ranking signals:
Google My Business
Google My Business Categories
Photos on Google My Business Page
Bing Places for Business
Online Aggregator Directories
Listings on Review Sites
Positive Reviews
Reviews with Keywords & Location
Reviews with Responses
Update NAP on Your Website
Structured Data Markup
Mobile Friendly Website
Title + Meta Description
1. Google My Business
One of the easiest Local SEO Guide tactics to start with is your Google My Business page. You can quickly claim your Google My Business and start the verification process. This is one of the simplest and most effective ways to start improving your Local SEO.
In most cases, people will find your Google My Business for the first time because of your My Business listing and decide then whether to become a customer.
Claiming your account is easy and fast.
Claim your account
Verify your listing
Add your business information
Once the account is created and your business information is added, it will look similar to this:
Company Profile
2. Google My Business Categories
Google My Business categories are used to describe what your business is and connect you to customers searching for the services you offer.
For example, Youtech’s primary category is “Marketing Agency.” Google may show your business in local search results to people who search for terms related to “Marketing Agency in their area.”
While your category is just one of many factors that can affect your local ranking on Google, it’s extremely important that you enter a Primary category and as many additional categories that your site falls under. Get more information on Google Categories.
3. Photos on Google My Business Page
You can add your own photos and videos help to your Google My Business account to help you showcase your business, products, services, portfolio, and more. These photos and videos are used to help people find your business across Google, including in Search and Maps.
There are a few types of photos you can add:
Logo: Help your customers recognize your business on Google.
Cover photo: Showcase your page’s personality. Adding a cover photo automatically sets it as your listing’s preferred photo. This action doesn’t guarantee that it will populate as the first image for your business, but it does tell Google you prefer to display this photo.
Additional photos: Add different photos to spotlight features of your business that customers consider when making purchasing decisions. Learn more about business photos.
4. Bing Places for Business
Google is the most talked-about search engine, but Bing still claims a decent market share (somewhere around 33%, depending on who you ask.
Make sure you take the time to claim your Bing Places for Business account.
Start Ranking Your Site now!
5. Online Aggregator Directories
Data Aggregators are huge when it comes to your local SEO. These directories supply your data to a wide network of directories and mapping services to reach thousands of customer touch points. These include:
Neustar Localeze
InfoUSA
Acxiom
Factual
6. Listings on Review Sites
Reviews are still a massive ranking factor when it comes to local SEO. Consumers are always looking at company ratings to know whether or not they want to pursue working with, buying, or doing business with you. Some of these review sites include:
Yelp
Glassdoor
Angie’s List
BBB
Google My Business
There are also review sites dedicated to just company categories. For example, Youtech is listed on marketing & design agency directories like:
Clutch
DesignRush
7. Positive Reviews
Getting positive reviews of your company can drastically improve your business’s visibility, according to Google.
Remember, never ask your clients or customers to review you, since this is against Google’s review policies to ask for reviews in exchange for something or set up review stations. You can see all their review policies here.
8. Reviews with Keywords & Location
Believe it or not, the language used by your reviewers actually matters, according to a Local SEO Guide study.
When reviewers use your city or certain keywords in their reviews, it sends signals to Google that you are a trusted local business. This also goes for products and other terms for which you want to rank.
9. Reviews with Responses
Local SEO Guide also mentioned that the number of reviews with a response also contributed to local SEO rankings.
This was verified again by Darren Shaw of Whitespark when he released the findings from his annual Google Local Rankings Survey.
In Shaw’s findings, he stated that reviews accounted for 15.44% of how Google ranks as a local business. This is up almost 5% from 2015 when Google only valued reviews at 10.8% of how they rank a business.
10. Update NAP on Your Website
NAP stands for Name, Address, and Phone number. You need to make sure that the NAP information on your Google My Business account exactly matches the information on your website.
You can accomplish this by putting the NAP in your footer of a website or you can make a dedicated contact page for the location.
11. Structured Data Markup
Schema markup is code that you put on your website to help the search engines return more informative results for users. This information goes on every page of your site and is customized depending on what the intended page is about.
There is a handful of ways you can use Schema Data for local SEO, including:
Multiple departments
Hours
Address
Menu
Website
Phone number
You can add this markup on your site by using Google’s guide.
Depending on what you use to build your site with, you may also be able to use a plugin to do this. If you are using WordPress, you can easily add this using the plugin called WP SEO Structured Data Schema.
12. Mobile Friendly Website
Since 2015, when the Google algorithm update Mobilegeddon came out, there has been a massive push for Google’s mobile-friendly sites.
You can use this Google tool to test if your site meets Google’s mobile-friendly standards to make sure your website displays correctly on mobile devices.
If your website doesn’t pass the test, you should consider a website re-design or update to make sure it is properly set up.
Read more about mobile-friendly websites here.
13. Title + Meta Description
Credit: Stephanie Mahnken
Direct Online Marketing
More Than A Map: How Titles And Meta Descriptions Help Local SEO
One of the most overlooked local SEO tactics that we see local businesses failing to take advantage of is optimizing the meta title and description of their most important web pages. This is one tactic that provides a good amount of local SEO value as they describe the content of your web page. If done correctly for local SEO, they usually have a geographic focus. While these two HTML elements are not seen directly on the web page, they can have a big impact since the content is included in search engine results pages (SERPs), as displayed in the image below.
Obviously, Roto-Rooter is a major brand with a footprint nationally, but taking a look at their title tag and meta description can teach a lot to small business owners or regional franchises. The team behind Roto-Rooter clearly conducted keyword research to determine that “Plumber in Pittsburgh, PA,” and “Emergency Plumber Pittsburgh,” followed by their brand name, were all popular keywords to target for their Pennsylvania locations page. A title tag written like the one above will perform better for searches specifically about or related to these terms. In addition to that, it will also increase visibility for searchers who are located near Pittsburgh, PA, and search for only “Emergency Plumber” or even “Plumber Near Me.” Using the geographical modifier “Pittsburgh, PA,” will help this page rank for terms that include the city and state, but they will also help the page rank for keyword phrases searched by residents and business owners in and around the city.
Awesome bonus!
How To Determine The Best Keywords To Use For Your Title Tags And Meta Descriptions
While you, as the business owner, are the expert at knowing what products or services you offer, you actually don’t have to guess what people are searching for! So how could the team at Roto-Rooter find the data they needed to make their title tag and meta description decisions? The first place I always suggest is Google Search Console (GSC), Google’s webmaster tools platform, which is completely free to use and actually provides a wealth of information.
Don’t already have a GSC account to monitor the health and coverage of your website? You might want to push a rush on getting one, as it is a great place to start, even if you are just dipping your toe into local SEO!
When you setup GSC, Google will show you a sampling of what search queries (terms that users type into the search bar when looking for your business) drive the most impressions and clicks to specific pages of your website.
For example, let’s take a look at the Performance Report within GSC for a lawn care company providing services to VA Beach and the surrounding areas within Virginia.
I blocked out the click data for privacy purposes, but you will have access to this data as the site owner of your own GSC.
When sorted by impressions, you can see how many times the most popular queries are clicked on and, when sorted by clicks, you can determine which queries are the most common.
From the above data, we can see that the main VA Beach lawn care location page is being associated with many of the services offered by this company. Beyond that, we can also quickly gather that not only does Google know that they service VA Beach, but that they also service the Norfolk, VA, area as well. This site owner now has the data to create awesome titles based on how users are most commonly searching for them with no guessing involved!
They may want to consider a title similar to:
Organic Lawn Care Virginia Beach – Natural Pest Control Norfolk, VA
and a description similar to:
Need organic lawn care or natural pest and mosquito control in the Virginia Beach & Norfolk, VA areas? Call {company name} at {local company number} for a free quote!
Best Practices For Writing Title Tags And Descriptions For Local SEO Campaigns
Now that you know where to get the data, it’s also important to know that best practice includes character limits, which can sometimes be challenging. Titles tend to do best when they are close to 72 characters or 580 pixels, and descriptions do best when they are no longer than 115 characters or 930 pixels. Finally, if you are going to dive in, remember that it is best to have a unique title and description for every page.
While all of the above sounds as if it could be a daunting task, think of it as that many “free” advertising opportunities for your business!
There really is no one way to create meta titles and descriptions and you will most likely need to test a few versions to determine what works best for you. Once you are armed with the data, most modern content management systems (like WordPress) make it super easy to update these important areas of your website.
So dig in, get creative, and start testing what titles and descriptions best help your local pages. Oh, and remember that SEO takes time! Be patient, and give your work ample time before you get results and do additional tests.
Get started on your Local SEO
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Optimizes The Business Visibility in Local Google Searches - LOCAL USA SEO SERVICES
Local USA SEO optimizes the business visibility in local google searches using various marketing strategies and techniques. Hence, Businesses with physical location and geographic identification can benefit from using Local SEO. Regional businesses like restaurants, shops, agencies, etc., get a good rank in Google search through SEO. Local USA SEO helps them optimize their website for a specific regional area.
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Top 10 Local Search Ranking Indications You Need To Know
The most fundamental nearby SEO promoting situating signs into two portions:
1. The Basics:
This covers the most essential situating signs. In the occasion, you need any open door at all of situating extraordinary for nearby SEO for private company; these are the segments you need to address.
2. The Nitty Gritty Local SEO Ranking signs:
These nuances the more all around situating signs. These are the signs to address in case you are wanting to move to the unbelievably best and bang a competitor out of the pined for Local Pack.
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1. Google My Business
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2. Google My Business Categories
Inside your Google My Business account, guarantee you have picked the correct characterizations. For best results, utilize two or three classes as could sensibly be normal and guarantee they are as exact as would be judicious.
3. Photos on Google My Business Page
Take photos of your territory, your things, your staff, even your customers, with approval. Photos help for approving your business and fill in as a neighborhood situating sign.
4. Bing Places for Business
Google is the most examined web searcher. Nonetheless, Bing still cases a not all that awful bit of the general business. Guarantee you put aside the chance to ensure your Bing Places for Business account.
READ ALSO-- WhatsApp for Business: Everything you need to know
5. Online Directories/Citations
While we are online inventories, guarantee you have stated other standard online files, also. These incorporate Apple Maps, Yellowpages, Foursquare and Hurray's Localworks.
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Follow On: Facebook & Twitter
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Proven SEO Tactics that will Give your Startup a Boost
Being a startup in the fierce digital marketing landscape is not simple. No matter how great your website is, how valuable your content is, or how quality your products are, without a good SEO strategy, you don’t stand a chance.
SEO makes you visible in Google’s SERPs. It helps you put yourself in front of the right customers, generate more leads, and convert these leads into sales. Above all, it lets you build a solid brand and highlight your uniqueness in the overcrowded market.
But, with so many SEO tools and practices, where to start?
Here are a few tips that may help you.
Optimize for the Right Keywords
Keywords are probably one of the first things that come to your mind when I say “SEO.” They determine what your articles will be about. They influence the choice of your domain name. They also dictate your link building efforts.
So, how to get the most out of your keyword research?
● Do it continually.
One of the major mistakes inexperienced SEOs make is researching keywords for a couple of weeks and then stop. Experienced marketers update their keywords regularly. This is the only way to identify the phrases that really work for you and focus on them to increase your rankings.
● Pick the right keywords.
Optimizing content for irrelevant keywords results in driving irrelevant traffic to your site and, consequently, poor conversion rates. Marketers usually target keywords with the highest search volume. But, this may be a terrible mistake, as these keywords mean greater competition you’re up against. To get your startup ranked as high as possible, you should choose keywords that are not overly competitive, but still can help you drive relevant traffic.
● Focus on search intent.
In 2019, instead of observing what keywords searchers Google, you need to focus on what kind of content they want to see when they hit “Enter.” That’s the main idea behind search intent. By understanding what results your customers expect to see in the SERPs, you will be able to adapt your keywords to their expectations and drive more qualified traffic to your site.
Create Content that Brings Value
To get the most out of your keywords, you need to contextualize them properly. And, this is where content marketing steps in. It engages your visitors, evokes their emotions, educates them, and builds relationships with them. Most importantly, it helps your startup become an authoritative online resource. These are all elements that will boost your brand image, build trust with your target customers, and persuade them to buy from you.
Here are a few characteristics of a good content marketing strategy:
● Quality over quantity
When creating content, you become a teacher. A mentor. A friend. You help readers fix their problems faster and make the right decisions, no matter what industry you’re entering. That’s why your content needs to be original, fresh, insightful, and actionable. These are the ingredients of a quality piece of content.
● Keyword optimization
Keyword optimization is not about jamming your phrases into the article. This may only get you penalized. Keywords are here to guide your writing, to provide you with a specific context. They’re more about semantics, the meaning. So, pace your keyword strategically into the text a few times and make sure they always make sense.
● Diversify your content
Creating just one type of content is fine. However, to cater to wider audiences and keep them engaged, you should experiment with the content forms. For example, not everyone likes reading a lengthy article. To speak to such users, create videos that are easier to follow. Infographics are an amazing option to appeal to visual learners, while quizzes may provide targeted user experiences.
Appear in Local Searches
If you’re targeting a specific market, then you need to invest in local SEO. Now, there are many tactics you can use to put yourself in front of the local searchers:
● Optimize for local keywords.
To attract the right local customers, you may want to add the city name or some neighboring locations to your keywords. For example, if you’re selling sportswear in New York, then keywords like “leggings New York” may bring you more visibility in the local search than simply “leggings.” In this case, working with a local, New York-based SEO company may be a great option, as such agencies understand the local search intent and help you choose and optimize for profitable keywords.
● Claim Google My Business listings.
Without a Google My Business listing, you don’t exist. It makes you visible on Google, tells your customers who you are, shows what your users think of you, and builds trust with your target audience. However, just verifying your account is not enough. To get people to visit your business, you need to provide accurate NAP information, the description of your location, street view, business hours, your logo, as well as the photos of your products.
● Be present on all major local business directories.
Your potential customers visit sites like Glassdoor, Angie’s List or Yelp to find more about you and learn how your customers feel about you. In addition to gathering customer reviews, make sure the information you show across these sites is accurate and consistent, just like with GMB.
Build Links on Authoritative Sites
When launching a new company, your goal is to boost its niche authority and get it noticed by the right people. And, this is where link building, especially guest blogging, can help. The idea behind this practice is simple. You want to find credible sites and bloggers in your niche that target the same audiences and build relationships with them.
Before you even reach out to a site, make sure you check their domain authority, engagement rates, bounce rates, as well as niche relevance. Getting links from low-quality sites may harm both your online image and rankings.
Contributing to authoritative websites brings numerous benefits to you. First, backlinks are one of Google’s major ranking signals. So, the more reputable the site that links back to you is, the higher rankings you will earn. Second, you will increase your online reputation. By creating an amazing article, you will inspire a reader to read your bio, visit your website for more content and, ultimately, turn them into repeat visitors (and customers).
Focus on User Experiences
SEO and UX go hand in hand. User satisfaction impacts your engagement rates, conversion rates, and bounce rates, which are all important factors Google considers when ranking your site. So, what to do to increase user experience?
● Make your site responsive. In today’s mobile-first era, ensuring that your site is easy to load and consume across multiple browsers and devices is not optional anymore. It’s a necessity for everyone who wants to survive.
● Boost your site speed. Use different speed testers like Google Page Speed or Pingdom Website Speed Test to check it first. Most of these tools will even give you suggestions on how to improve your website speed. For starters, invest in a reliable hosting plan, choose a good CDN, remove any unnecessary code, and compress your images.
● Simplify your website architecture. Good one provides exceptional user experiences at every stage of a buyer journey and helps your visitor find the desired information fast.
● Prove your site is safe. Invest in a good SSL certificate to get your site labeled as “Secure” and display trust seals to build trust with your customers and get them to complete the purchase.
Conclusions
Sure, SEO is difficult when you’re just starting off. You’re basically building your brand image from scratch. However, you cannot afford to ignore it anymore. It gives your startup exposure, boosts its authority, and builds stronger customer relationships.
And, I hope these 5 tactics may help you avoid the common mistakes startups make and focus on what can really increase their online presence.
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How to Get the Content Marketing Salary You Deserve
Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. She got it.
Content marketer Allison Gagliardi asked for 10% raises at two previous employers. Both times, she got the salary bump.
How? Both of them say they didn’t just ask for a raise. They made a case for it. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors.
Don’t ask for a raise. Make the case for it. @AnnGynn #marketing Click To Tweet
“Compensation rates are based on two factors – the value you are able to provide to your company, and the competitive landscape and salary in your field,” says Stacy Caprio, founder of Growth Marketing.
Should your compensation be higher? If so, how should you get it?
Let’s tackle both questions to see if and how you should address the salary conversation in 2019.
Know the content marketing salary benchmarks
Start your search by investigating what others in your industry, role, and region are making. What’s the average? How does your salary measure up?
The Creative Group 2019 Salary Guide is a good place to start. It details how companies are finding it challenging to hire for content marketing roles in this competitive landscape. The gated content also covers 85 positions in the creative and marketing industry and details the highest, middle, and lowest compensation rates for each job.
Median salary for a #content manager is $62,750, @CreativeGroup 2019 #salary guide. #marketing Click To Tweet
You can also use The Creative Group’s Salary Calculator to customize the figures for your city.
Tatiana, who successfully asked for a raise at Wild Apricot, suggests pulling market data from your area. She looked at Glassdoor and LinkedIn when making her case.
Before asking for a raise, pull local market data using sites like @glassdoor or @linkedin, says @queen_morand. Click To Tweet
HANDPICKED RELATED CONTENT:
How to Speed Up the Process to Find and Hire Top Content Marketing Talent An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team Maximize and prove your value to the business
Simply doing your job likely isn’t enough to earn a compensation increase. Long before you ask for a salary bump, ask your supervisors about the business’s goals and the key performance indicators related to your role.
Before you ask for salary bump, ask about the business’s goals & KPIs related to your role, says @Ayothewriter. Click To Tweet
“Dazzle them and try to go well beyond their expectations,” says Ayodeji Awosika, director of digital marketing, MLT Group – Creative Solutions. “Follow the rules of writing great content for marketing and SEO. Match searcher intent with your posts. Write 10-times content nobody can replicate and provide real insights – me-too content doesn’t impress search engines or your supervisors.”
Think about ROI. For example, “track the leads you receive from inbound marketing on Google Analytics, assign value to those leads (total revenue produced/total number of quality leads), and give them a clear picture of exactly how your content marketing is growing the business,” Ayodeji says.
Tatiana took a similar approach when she made her pitch for a raise. “I prepared a full report showing my value to my organization, focusing on the metrics I knew were most important to them,” she says. “This showed I understood our overarching business metrics and can connect my role to a larger strategy rather than focusing solely on content.”
TIP: Don’t go for the fluff. Instead of saying, “I published 10 blog posts this month,” say how those blog posts influenced business results.
HANDPICKED RELATED CONTENT:
How to Measure Your Content Marketing Effectiveness Are You Measuring Right in Your Content Marketing? Use what you know
As a content marketer, you already appreciate the value of knowing your audience and crafting a story that resonates with it. Do the same for your compensation story, says Graham Shorr, who got his start as a copywriter and is now director of growth at SquareFoot.
Use #contentmarketing to ask for raise. Know the audience. Craft a story that resonates. Graham Shorr @TheSqFt Click To Tweet
“Some managers are highly analytical and solely focused on measurable results,” Graham says. In these cases, you should use data to explain your impact at each stage of your funnel.
“Other managers really value the fact that you can start and finish projects without handholding,” he says. “An emphasis on hitting deadlines and your cadence of getting high-quality work out the door will go a long way.”
TIP: Don’t think of your request for higher compensation as a one-off campaign. Build a regular cadence of measuring and reporting success.
HANDPICKED RELATED CONTENT: Road Map to Success: Monitoring and Measuring Your Content’s Performance Make a presentation
Allison says she made her case to two employers, both internet marketing agencies, in the annual review process.
With the first employer, she had been a content editor for three years and had received the annual 3% raises most everybody received. Then she made her case for and received a 10% increase. She took a similar tactic a few years later as a senior content manager at another agency. In her first-year performance review there, she asked for and received a 10% raise.
How did she make the successful presentations? She wrote a letter outlining her compensation request and listed her accomplishments to date in a bullet format. She signed the letter – with an actual pen – and put it in a two-pocket folder. In the other pocket, she included emails/letters from clients and co-workers singing her praises. “It’s proof they just can’t argue with,” Allison says.
Based on her success, Allison offers a few tips for making your presentation:
Ask for a percent increase vs. a dollar figure. Sometimes a percentage request is “easier on the eyes.” Use numbers to impress. Include percentages, hours worked, money saved, people hired, etc. Be ready with a consolation prize. Be prepared with a counter offer such as, “I’m hearing you can’t meet my request this year. I think adding five paid-time-off days to my account is comparable.”
Be creative about your consolation prize suggestions. Allison offers some suggestions: a bonus if a certain benchmark is achieved, permission to bring your dog in the office on certain days, a standing desk, an air card (for Wi-Fi wherever you go), an improved title, a continuing education plan, or even control of the AC unit in your department (no, for real).
Keep in mind
Jordan Wan, founder and CEO of CloserIQ, offers a few more tips to keep in mind when negotiating a raise:
Negotiate each term independently. If you bring out all your demands right from the start, you’ll overwhelm your employer. Instead, dole them out one demand at a time. Start with your biggest priorities. Emphasize that you value this job. Remind your employer that you enjoy working with them. Otherwise, they’ll think you only care about getting more money. Sprinkle these reminders throughout tough conversations to reassure your employer that, in spite of your demands, you’re still passionate about the company mission and team.
Remind your employer you enjoy working there. Don’t make a #salary conversation all about money. @jordanxwan Click To Tweet
And if your employer can’t or won’t boost your salary? Consider moving along. That’s what Growth Marketing’s Stacy did awhile back. “When I left an agency marketing company to go to a finance company to do their marketing, I received a $30,000 instant raise.”
When you’re negotiating, consider asking for a continuing education benefit like a trip to Content Marketing World Sept. 3-6. Use the code BLOG100 and save $100. Register today.
Cover image by Joseph Kalinowski/Content Marketing Institute
The post How to Get the Content Marketing Salary You Deserve appeared first on Content Marketing Institute.
Read more: contentmarketinginstitute.com
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How to Get the Content Marketing Salary You Deserve
Content marketing tips.
Brand spanking new tuition freshly produced by Content Marketing Institute. Most certainly one of the most important suppliers of content on-line.
Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. She got it.
Content marketer Allison Gagliardi asked for 10% raises at two previous employers. Both times, she got the salary bump.
How? Both of them say they didn’t just ask for a raise. They made a case for it. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors.
Don’t ask for a raise. Make the case for it. @AnnGynn #marketing Click To Tweet
“Compensation rates are based on two factors – the value you are able to provide to your company, and the competitive landscape and salary in your field,” says Stacy Caprio, founder of Growth Marketing.
Should your compensation be higher? If so, how should you get it?
Let’s tackle both questions to see if and how you should address the salary conversation in 2019.
Know the content marketing salary benchmarks
Start your search by investigating what others in your industry, role, and region are making. What’s the average? How does your salary measure up?
The Creative Group 2019 Salary Guide is a good place to start. It details how companies are finding it challenging to hire for content marketing roles in this competitive landscape. The gated content also covers 85 positions in the creative and marketing industry and details the highest, middle, and lowest compensation rates for each job.
Median salary for a #content manager is $62,750, @CreativeGroup 2019 #salary guide. #marketing Click To Tweet
You can also use The Creative Group’s Salary Calculator to customize the figures for your city.
Tatiana, who successfully asked for a raise at Wild Apricot, suggests pulling market data from your area. She looked at Glassdoor and LinkedIn when making her case.
Before asking for a raise, pull local market data using sites like @glassdoor or @linkedin, says @queen_morand. Click To Tweet
HANDPICKED RELATED CONTENT:
How to Speed Up the Process to Find and Hire Top Content Marketing Talent
An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team
Maximize and prove your value to the business
Simply doing your job likely isn’t enough to earn a compensation increase. Long before you ask for a salary bump, ask your supervisors about the business’s goals and the key performance indicators related to your role.
Before you ask for salary bump, ask about the business’s goals & KPIs related to your role, says @Ayothewriter. Click To Tweet
“Dazzle them and try to go well beyond their expectations,” says Ayodeji Awosika, director of digital marketing, MLT Group – Creative Solutions. “Follow the rules of writing great content for marketing and SEO. Match searcher intent with your posts. Write 10-times content nobody can replicate and provide real insights – me-too content doesn’t impress search engines or your supervisors.”
Think about ROI. For example, “track the leads you receive from inbound marketing on Google Analytics, assign value to those leads (total revenue produced/total number of quality leads), and give them a clear picture of exactly how your content marketing is growing the business,” Ayodeji says.
Tatiana took a similar approach when she made her pitch for a raise. “I prepared a full report showing my value to my organization, focusing on the metrics I knew were most important to them,” she says. “This showed I understood our overarching business metrics and can connect my role to a larger strategy rather than focusing solely on content.”
TIP: Don’t go for the fluff. Instead of saying, “I published 10 blog posts this month,” say how those blog posts influenced business results.
HANDPICKED RELATED CONTENT:
How to Measure Your Content Marketing Effectiveness
Are You Measuring Right in Your Content Marketing?
Use what you know
As a content marketer, you already appreciate the value of knowing your audience and crafting a story that resonates with it. Do the same for your compensation story, says Graham Shorr, who got his start as a copywriter and is now director of growth at SquareFoot.
Use #contentmarketing to ask for raise. Know the audience. Craft a story that resonates. Graham Shorr @TheSqFt Click To Tweet
“Some managers are highly analytical and solely focused on measurable results,” Graham says. In these cases, you should use data to explain your impact at each stage of your funnel.
“Other managers really value the fact that you can start and finish projects without handholding,” he says. “An emphasis on hitting deadlines and your cadence of getting high-quality work out the door will go a long way.”
TIP: Don’t think of your request for higher compensation as a one-off campaign. Build a regular cadence of measuring and reporting success.
HANDPICKED RELATED CONTENT: Road Map to Success: Monitoring and Measuring Your Content’s Performance
Make a presentation
Allison says she made her case to two employers, both internet marketing agencies, in the annual review process.
With the first employer, she had been a content editor for three years and had received the annual 3% raises most everybody received. Then she made her case for and received a 10% increase. She took a similar tactic a few years later as a senior content manager at another agency. In her first-year performance review there, she asked for and received a 10% raise.
How did she make the successful presentations? She wrote a letter outlining her compensation request and listed her accomplishments to date in a bullet format. She signed the letter – with an actual pen – and put it in a two-pocket folder. In the other pocket, she included emails/letters from clients and co-workers singing her praises. “It’s proof they just can’t argue with,” Allison says.
Based on her success, Allison offers a few tips for making your presentation:
Ask for a percent increase vs. a dollar figure. Sometimes a percentage request is “easier on the eyes.”
Use numbers to impress. Include percentages, hours worked, money saved, people hired, etc.
Be ready with a consolation prize. Be prepared with a counter offer such as, “I’m hearing you can’t meet my request this year. I think adding five paid-time-off days to my account is comparable.”
Be creative about your consolation prize suggestions. Allison offers some suggestions: a bonus if a certain benchmark is achieved, permission to bring your dog in the office on certain days, a standing desk, an air card (for Wi-Fi wherever you go), an improved title, a continuing education plan, or even control of the AC unit in your department (no, for real).
Keep in mind
Jordan Wan, founder and CEO of CloserIQ, offers a few more tips to keep in mind when negotiating a raise:
Negotiate each term independently. If you bring out all your demands right from the start, you’ll overwhelm your employer. Instead, dole them out one demand at a time. Start with your biggest priorities.
Emphasize that you value this job. Remind your employer that you enjoy working with them. Otherwise, they’ll think you only care about getting more money. Sprinkle these reminders throughout tough conversations to reassure your employer that, in spite of your demands, you’re still passionate about the company mission and team.
Remind your employer you enjoy working there. Don’t make a #salary conversation all about money. @jordanxwan Click To Tweet
And if your employer can’t or won’t boost your salary? Consider moving along. That’s what Growth Marketing’s Stacy did awhile back. “When I left an agency marketing company to go to a finance company to do their marketing, I received a $30,000 instant raise.”
When you’re negotiating, consider asking for a continuing education benefit like a trip to Content Marketing World Sept. 3-6. Use the code BLOG100 and save $100. Register today.
Cover image by Joseph Kalinowski/Content Marketing Institute
[Read More …]
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Let me have your views down below, leave a comment and let me know which topics you want us to cover in our articles.
How to Get the Content Marketing Salary You Deserve was originally posted by SSA-Blogger: CMI+SEMrush+ChrisMarr+CopyPress
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Developing a Solid Online Review Strategy for Your Business: Your Step-By-Step Guide
In today’s competitive digital landscape, having a solid online review management strategy is imperative. This not only improves your brand presence but also boosts conversions. An online review strategy helps you build a strong connection with your audience while promoting positive reviews that’ll result in winning more customers.
Consumers rely heavily on online reviews. This is how they gauge the credibility of your business. Generally, you get online reviews based on the quality of your products and services. However, you can be more proactive with your customers. Take the initiative and ask them about their experience doing business with you. Find out what they like about your products and services? Ask them how they feel you can improve your service offering? Let them know how much you value their opinion. In return, make sure to follow-through on all your promises.
Importance of Online Reviews
Promoting online reviews creates a positive digital footprint. In one of our previous posts, we provided some of the key statistics of online reviews. Now, let’s recap the importance of online reviews for your business:
• Social Proof Leads to Purchase – Nearly 90 percent of consumers trust online reviews as much as personal recommendations. This only shows online reviews have become one of the most significant forms of social proof today and clearly have an impact on sales.
• Online Reviews Make You More Visible – In local SEO, online reviews matter. In fact, it’s one of the top search ranking factors. Take note, however, that Google and other major search engines can easily detect fake reviews. Google’s affinity for reviews is almost similar to the way search engines score websites receiving backlinks from other websites. Simply put, the more people talk about your business, the higher the score you get from Google.
• Expand Your Network Reach – Encouraging customers to review your business is an effective way to expand your network reach. When people share their experience, it creates more engagement, which eventually drives more leads to your business.
• Create an Impression – Online reviews give customers ideas about your products and services.
• Prompt Prospects to Action – More than 70 percent of consumers take action after reading positive reviews. On the other hand, a single negative review can cost you about 30 customers. This is how online reviews can affect your prospect’s purchasing decisions.
• Product Development – Customer reviews can help you improve your products and services.
Developing a Solid Online Review Management Strategy
Online review management is an on-going task. The objective is to create, cultivate and maintain a spotless brand identity across all platforms. Just like traditional public relations management, it’s all about creating the right impression to your target audience.
Here’s a step-by-step guide on how to develop a solid online review strategy to improve your business:
Step 1: Brand and Campaign Monitoring
Generate a list of all your online accounts. This includes your accounts on social media, forums, online review sites and other digital platforms. Monitor your engagement activities closely. How do people respond to your posts? To which posts are they reactive? How’s the engagement score for each campaign? Keep track of the conversations to have a clear grasp of your reputation. The key here is to get valuable insights from your audience. Find out which current strategies are working and the areas of improvement.
Step 2: Online Review Tools and Software
It’s nearly impossible to develop and effectively implement your strategy without the right tools at hand. As mentioned earlier, online review management is an on-going process. Take advantage of the tools available. Check the features they offer and choose the best ones that suit your needs and preferences. Some of the recommended online review management tools include Moz Local, Okendo, Capterra, Djubo and Review360.
Step 3: Boost Your Brand Presence
When customers can easily find your business’s review section, it encourages them to leave their own online review regarding their dealings with your brand. Optimize your profile across all digital channels. Empower your content marketing strategy by placing your brand on Google’s most trusted online reviews sites. This includes Google My Business, Yelp, Glassdoor and Hubspot. You can also explore your opportunities in local SEO strategies.
Step 4: Clean Up The Mess!
Your focus is to create a business foundation based on trust. Review all the feedback and brand mentions and work on your review response strategy. Make sure to reply to every comment and review, including negative feedback. When reading negative online reviews, you may feel attacked and frustrated. Regardless of the reason, it’s best to move forward and take it as an opportunity to rebuild trust with your audience.
Be professional when responding to negative reviews and make sure not to sound defensive at all. First, acknowledge their bad experience and offer resolutions. This reflects good customer service and may convince the person to alter or even remove the negative feedback.
Let’s check out these examples:
Source: medium.com
Source: vendasata.com
source: Toasttab.com
Additional Reminder: Google review policy does not allow paid reviews. Business owners can get penalized by altering their customers’ feedback.
Step 5: Promote Positive Review Campaigns
Again, proactiveness is the key ingredient to encourage customers to create online reviews. There are many different ways to request reviews. Carefully select the best review platform for your business. Apart from joining popular review sites, consider launching different online review campaigns. For example, email marketing has become an effective way to ask customers for business reviews. Social media marketing is also a great platform for online reputation management.
Step 6: Evaluate Your Strategy
The final step is to evaluate your online review management strategy. Check your current insights and compare them from previous campaigns. Remember, numbers don’t lie. When it comes to online review management, you need real-time data and in-depth analyses.
Final Words
It’s evident that online reviews can bring about a positive and meaningful impact on your business. Having a solid online review management strategy requires time, the right set of tools and proper execution. This should always be part of your business model. The entire process can be tedious. If you don’t have the time to execute the tasks involved properly it’s best to hire a professional. Rize Reviews offers an all-in-one solution to manage your online reputation. Rize also provides advanced online reputation management software, making it easier for business owners to closely monitor their campaigns.
This article originally appeared at https://ift.tt/39w9omV
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SEO Courses: The Best SEO Training Options in 2019 (Free and Paid)
If you’re going to be managing an SEO campaign, it’s best you have some formal training in the art of search engine optimization.
While it’s not necessary to major specifically in SEO at a university, you should at least be seeking some higher education, specifically digital marketing certification courses and advanced training classes.
Careers in the SEO industry can be lucrative, and the industry has a demand for experienced professionals who are trained in the subtle content tweaks that it takes to raise a website up from obscurity into the world of page one visibility.
But why do you need to take a course in the first place? Can’t you just learn on the job? Is it truly important to invest in SEO training? And if you do want to train, what are some of the best free and paid courses that you can take to further your knowledge?
Why Beginners Should Take SEO Courses
Much like any technical profession, SEO requires a lot of training. It is no longer the new kid on the marketing block (like social media), and it has become essential for content marketers to have a working knowledge of SEO and how it works.
That’s because SEO is a complicated and evolving process which combines elements of content writing with web design to create a layered and multi-faceted campaign that must be constantly managed and nurtured.
If you’re looking to have a career in the SEO industry, you need to develop an intense focus on Google’s search algorithm and how it changes over time. Google is constantly shifting its parameters, so as an SEO professional, it’s up to you to adapt the content of your clients to ensure that you’re doing everything you can to maintain and enrich their ranking.
You have to understand how Google judges sites and how to stay ahead of changes the company makes.
This is true whether you’re new yourself or you have a new team member joining your company who needs more training.
To that end, training courses are perfect for beginners to learn practical knowledge and test themselves before being thrust into a position they’re not prepared for.
Failing to provide accurate training for an SEO specialist could lead to major mistakes being made which negatively impact the overall campaign. Unfortunately, the penalty for such an occurrence is usually that the person is terminated.
Remember, every job involves extensive training whether you’re a plumber, WordPress developer, or a Wall Street executive. Why should a process that has become the backbone of the marketing industry be any different?
The Importance of Investing in Training
When looking at the world of search engine optimization, it’s easy to question why you should have to invest your own money into training classes. When you break down the numbers, you’ll find that paying into an SEO future can be a very smart investment based solely on your return.
SEO courses vary in costs (more on that in a moment.) However, most of them are either free or cost up to $1,000. While the latter figure might make your legs wobble, it’s important to look at the industry as a whole before making a snap judgment.
SEO Specialists are in high demand in today’s market. The industry is booming, with a 43% increase in SEO jobs from 2017 to 2018. The better the education you have, the more likely you are to land a high paying SEO job.
How high paying?
The average base salary of an SEO specialist is reported by Glassdoor to be $65,200 per year. That means if you get a good job in the SEO industry, you can make your initial coursework investment back in less than one week.
The Top SEO Training Courses of 2019
Now that you understand why you should be taking a training course to enrich your SEO career journey, it’s time to figure out what kind of courses are out there.
These courses vary in price, starting at no cost whatsoever all the way up to expensive university classes. We will go through each of these chosen educational pathways to ensure that you are making a decision that fits your needs and your budget.
Moz: SEO Training Course
Moz’s SEO training course is filled with a lot of advanced knowledge. It is primarily a beginner course offering two paid plans.
The first and more expensive option is a full SEO fundamentals certification course priced at $599. It provides foundational knowledge which prepares students for common SEO projects. It is led by instructors. These lessons focus on keyword research, page optimization, link building, and reporting.
As far as the workload and time commitment, this course features six hours of video content broken into five lessons, along with quizzes and a final exam.
You can easily tout your successful completion of Moz’s SEO course because you will receive a certificate of completion at the end of your work. This makes it far easier to show a potential employer and makes a great resume attachment.
The other option is priced at $199 and it focuses on local SEO training. It focuses on six components of local SEO strategy, teaching students how to prioritize optimizations on a local level. It does this by covering how to audit web pages and business listings in order to be listed on map results. The course provides a Local SEO checklist that can be tailored to future clients on an individual basis.
The course is self paced, meaning students have the ability to work at their own speed. All purchases grant access to the video course and materials for a period of one year.
The reviews for Moz’s SEO Training Course are mostly positive.
As for accessibility, Moz’s course can be completed on mobile platforms, including iPhone, iPad, or any Android device.
ClickMinded
ClickMinded is a premium SEO course that is priced at $487. The difference between ClickMinded and many of the free services on this list becomes apparent when you look at the large amount of content that it offers.
ClickMinded’s SEO course includes more than five hours of content split between 66 different lectures. That’s a lot of course time, making for a complete educational experience.
On top of explaining the basics of SEO to you, ClickMinded will also walk you through the use of 14 different SEO tools.
There are almost 3,000 students enrolled in the program, and it gets great reviews all across the board. ClickMinded fits in well with a busy schedule as it is a self-paced course. There is no need to worry about wasting your money as the course comes with a 30-day money back guarantee.
That means an SEO beginner who starts the course work and then determines that this is not the career path for them can opt out and receive a full refund within the first 30 days.
Like most of the courses on this list, you can get a certificate of completion at the end.
SEO Certification Training by MarketMotive
MarketMotive’s SEO Certification Training program entails 25 Hours of learning. It also features educational materials including downloadable workbooks. What’s more, the course is updated on a quarterly basis to reflect the current state of the SEO industry, so you’re not getting fed any outdated information.
There are periodic quizzes designed to test your knowledge throughout the course, and it comes with a seven-day money back guarantee.
Speaking of money, MarketMotive’s course comes in two differently priced tiers. The self-paced version of this course is offered at $599. You can also take a live online classroom version of the training program at $999.
Another great feature which gives you a lot of bang for your buck is unlimited support in a responsive “ask the instructor” format. This program ensures that you’ll never sit there confused with no one to help you.
At the end of your training, you will receive a certificate of completion to prove that you took this course.
University of San Francisco – Advanced Search Engine Marketing Certificate Program
This is the only program on this list that is offered from an actual university. This is a certificate program offered through the University of San Francisco, and as such, it is the most expensive item on this list at $1,980 for one course.
The course features eight different SEO related topics, each one composed of six different lectures, meaning you’re getting a lot of content for such a hefty price tag.
Coursework for this program also includes preparation for the Google Ads Certification exam, which is a huge deal in the marketing world. Receiving Adwords certification is a massive feather in your cap and makes you more appealing to businesses, not only to manage their SEO efforts but also to run Google Ads on a pay-per-click basis.
Online Marketing Institute: SEO Certification
Online Marketing Institute offers an SEO Certification program that is composed of five different parts.
On top of coursework, a final Exam is available after all of the classes have been completed. Your knowledge is constantly being tested in this program with a short quiz which follows each lesson.
This is another certificate program, providing proof of completion at the end.
The online marketing institute offers two different ways that you can pay for this service. The first is a monthly fee of $67, or if you have the money upfront, you can pay a lower cost of $859 one time for the entire course. This is perfect for students who don’t have as much disposable income on hand, allowing them to pay as they go until the course is completed.
While you are left to your own devices to complete the course, there is a time limit in place. You are given a period of six months to complete all of the classes and the final exam immediately following your enrollment.
It should also be noted that these classes all vary in terms of timing. Each class is somewhere between 20 and 70 minutes in length.
Google Search Engine Optimization Starter Guide
This is a free SEO guide offered up by Google. Note that it is described as a guide and not a course. That’s because this is an educational chapter-based tutorial and not an actual course with classroom work.
Google gives you 12 “chapters” to read through in order to enrich your knowledge of the SEO process and how it works.
They go into detail explaining the process offering a very basic take on what SEO is and how you can get started on optimizing content.
It should also be noted that this tutorial covers Google only, so if you’re looking to optimize content for Amazon, Apple, Bing, or Yahoo, you’ll have to look elsewhere.
As this is not a course, there is no certificate of completion offered at the end and no testing. The entire tutorial can be completed in one sitting. While this is not the best route for forging an education in the SEO field, it is a good starting point. What’s more, you’re being educated by Google itself, which is huge.
It is highly recommended that SEO specialists review this content, even as an extra boost to their education following the completion of a certification program.
QuickSprout
QuickSprout is another tutorial, not an actual certification course. As such, there is no completion certificate at the end of it.
It is a free tutorial with Neil Patel serving as one of the authors. This is a good continuation tutorial for people who are ready to move beyond the basics of SEO. It covers a lot of the more advanced topics like link building and aspects of technical SEO.
The QuickSprout Tutorial features nine different chapters that are written in a very conversational and easy to understand tone. It is highly recommended for anyone looking to deepen their knowledge following a certification program.
Technical SEO is becoming more important as websites become more advanced. Link building has always been one of the most complicated aspects of modern SEO so its best to get as much training and information on it as you can.
In Conclusion
Industry experts all agree that a career in SEO is a positive move for young professionals. To better your chances at landing a lucrative SEO career, you should invest in a certification course or, at the very least, consider going through some of the free tutorials mentioned in this article.
Doing so could be the first step on your journey to a fulfilling career that is in demand.
SEO Courses: The Best SEO Training Options in 2019 (Free and Paid) was originally posted by Video And Blog Marketing
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Text
SEO Courses: The Best SEO Training Options in 2019 (Free and Paid)
If you’re going to be managing an SEO campaign, it’s best you have some formal training in the art of search engine optimization.
While it’s not necessary to major specifically in SEO at a university, you should at least be seeking some higher education, specifically digital marketing certification courses and advanced training classes.
Careers in the SEO industry can be lucrative, and the industry has a demand for experienced professionals who are trained in the subtle content tweaks that it takes to raise a website up from obscurity into the world of page one visibility.
But why do you need to take a course in the first place? Can’t you just learn on the job? Is it truly important to invest in SEO training? And if you do want to train, what are some of the best free and paid courses that you can take to further your knowledge?
Why Beginners Should Take SEO Courses
Much like any technical profession, SEO requires a lot of training. It is no longer the new kid on the marketing block (like social media), and it has become essential for content marketers to have a working knowledge of SEO and how it works.
That’s because SEO is a complicated and evolving process which combines elements of content writing with web design to create a layered and multi-faceted campaign that must be constantly managed and nurtured.
If you’re looking to have a career in the SEO industry, you need to develop an intense focus on Google’s search algorithm and how it changes over time. Google is constantly shifting its parameters, so as an SEO professional, it’s up to you to adapt the content of your clients to ensure that you’re doing everything you can to maintain and enrich their ranking.
You have to understand how Google judges sites and how to stay ahead of changes the company makes.
This is true whether you’re new yourself or you have a new team member joining your company who needs more training.
To that end, training courses are perfect for beginners to learn practical knowledge and test themselves before being thrust into a position they’re not prepared for.
Failing to provide accurate training for an SEO specialist could lead to major mistakes being made which negatively impact the overall campaign. Unfortunately, the penalty for such an occurrence is usually that the person is terminated.
Remember, every job involves extensive training whether you’re a plumber, WordPress developer, or a Wall Street executive. Why should a process that has become the backbone of the marketing industry be any different?
The Importance of Investing in Training
When looking at the world of search engine optimization, it’s easy to question why you should have to invest your own money into training classes. When you break down the numbers, you’ll find that paying into an SEO future can be a very smart investment based solely on your return.
SEO courses vary in costs (more on that in a moment.) However, most of them are either free or cost up to $1,000. While the latter figure might make your legs wobble, it’s important to look at the industry as a whole before making a snap judgment.
SEO Specialists are in high demand in today’s market. The industry is booming, with a 43% increase in SEO jobs from 2017 to 2018. The better the education you have, the more likely you are to land a high paying SEO job.
How high paying?
The average base salary of an SEO specialist is reported by Glassdoor to be $65,200 per year. That means if you get a good job in the SEO industry, you can make your initial coursework investment back in less than one week.
The Top SEO Training Courses of 2019
Now that you understand why you should be taking a training course to enrich your SEO career journey, it’s time to figure out what kind of courses are out there.
These courses vary in price, starting at no cost whatsoever all the way up to expensive university classes. We will go through each of these chosen educational pathways to ensure that you are making a decision that fits your needs and your budget.
Moz: SEO Training Course
Moz’s SEO training course is filled with a lot of advanced knowledge. It is primarily a beginner course offering two paid plans.
The first and more expensive option is a full SEO fundamentals certification course priced at $599. It provides foundational knowledge which prepares students for common SEO projects. It is led by instructors. These lessons focus on keyword research, page optimization, link building, and reporting.
As far as the workload and time commitment, this course features six hours of video content broken into five lessons, along with quizzes and a final exam.
You can easily tout your successful completion of Moz’s SEO course because you will receive a certificate of completion at the end of your work. This makes it far easier to show a potential employer and makes a great resume attachment.
The other option is priced at $199 and it focuses on local SEO training. It focuses on six components of local SEO strategy, teaching students how to prioritize optimizations on a local level. It does this by covering how to audit web pages and business listings in order to be listed on map results. The course provides a Local SEO checklist that can be tailored to future clients on an individual basis.
The course is self paced, meaning students have the ability to work at their own speed. All purchases grant access to the video course and materials for a period of one year.
The reviews for Moz’s SEO Training Course are mostly positive.
As for accessibility, Moz’s course can be completed on mobile platforms, including iPhone, iPad, or any Android device.
ClickMinded
ClickMinded is a premium SEO course that is priced at $487. The difference between ClickMinded and many of the free services on this list becomes apparent when you look at the large amount of content that it offers.
ClickMinded’s SEO course includes more than five hours of content split between 66 different lectures. That’s a lot of course time, making for a complete educational experience.
On top of explaining the basics of SEO to you, ClickMinded will also walk you through the use of 14 different SEO tools.
There are almost 3,000 students enrolled in the program, and it gets great reviews all across the board. ClickMinded fits in well with a busy schedule as it is a self-paced course. There is no need to worry about wasting your money as the course comes with a 30-day money back guarantee.
That means an SEO beginner who starts the course work and then determines that this is not the career path for them can opt out and receive a full refund within the first 30 days.
Like most of the courses on this list, you can get a certificate of completion at the end.
SEO Certification Training by MarketMotive
MarketMotive’s SEO Certification Training program entails 25 Hours of learning. It also features educational materials including downloadable workbooks. What’s more, the course is updated on a quarterly basis to reflect the current state of the SEO industry, so you’re not getting fed any outdated information.
There are periodic quizzes designed to test your knowledge throughout the course, and it comes with a seven-day money back guarantee.
Speaking of money, MarketMotive’s course comes in two differently priced tiers. The self-paced version of this course is offered at $599. You can also take a live online classroom version of the training program at $999.
Another great feature which gives you a lot of bang for your buck is unlimited support in a responsive “ask the instructor” format. This program ensures that you’ll never sit there confused with no one to help you.
At the end of your training, you will receive a certificate of completion to prove that you took this course.
University of San Francisco – Advanced Search Engine Marketing Certificate Program
This is the only program on this list that is offered from an actual university. This is a certificate program offered through the University of San Francisco, and as such, it is the most expensive item on this list at $1,980 for one course.
The course features eight different SEO related topics, each one composed of six different lectures, meaning you’re getting a lot of content for such a hefty price tag.
Coursework for this program also includes preparation for the Google Ads Certification exam, which is a huge deal in the marketing world. Receiving Adwords certification is a massive feather in your cap and makes you more appealing to businesses, not only to manage their SEO efforts but also to run Google Ads on a pay-per-click basis.
Online Marketing Institute: SEO Certification
Online Marketing Institute offers an SEO Certification program that is composed of five different parts.
On top of coursework, a final Exam is available after all of the classes have been completed. Your knowledge is constantly being tested in this program with a short quiz which follows each lesson.
This is another certificate program, providing proof of completion at the end.
The online marketing institute offers two different ways that you can pay for this service. The first is a monthly fee of $67, or if you have the money upfront, you can pay a lower cost of $859 one time for the entire course. This is perfect for students who don’t have as much disposable income on hand, allowing them to pay as they go until the course is completed.
While you are left to your own devices to complete the course, there is a time limit in place. You are given a period of six months to complete all of the classes and the final exam immediately following your enrollment.
It should also be noted that these classes all vary in terms of timing. Each class is somewhere between 20 and 70 minutes in length.
Google Search Engine Optimization Starter Guide
This is a free SEO guide offered up by Google. Note that it is described as a guide and not a course. That’s because this is an educational chapter-based tutorial and not an actual course with classroom work.
Google gives you 12 “chapters” to read through in order to enrich your knowledge of the SEO process and how it works.
They go into detail explaining the process offering a very basic take on what SEO is and how you can get started on optimizing content.
It should also be noted that this tutorial covers Google only, so if you’re looking to optimize content for Amazon, Apple, Bing, or Yahoo, you’ll have to look elsewhere.
As this is not a course, there is no certificate of completion offered at the end and no testing. The entire tutorial can be completed in one sitting. While this is not the best route for forging an education in the SEO field, it is a good starting point. What’s more, you’re being educated by Google itself, which is huge.
It is highly recommended that SEO specialists review this content, even as an extra boost to their education following the completion of a certification program.
QuickSprout
QuickSprout is another tutorial, not an actual certification course. As such, there is no completion certificate at the end of it.
It is a free tutorial with Neil Patel serving as one of the authors. This is a good continuation tutorial for people who are ready to move beyond the basics of SEO. It covers a lot of the more advanced topics like link building and aspects of technical SEO.
The QuickSprout Tutorial features nine different chapters that are written in a very conversational and easy to understand tone. It is highly recommended for anyone looking to deepen their knowledge following a certification program.
Technical SEO is becoming more important as websites become more advanced. Link building has always been one of the most complicated aspects of modern SEO so its best to get as much training and information on it as you can.
In Conclusion
Industry experts all agree that a career in SEO is a positive move for young professionals. To better your chances at landing a lucrative SEO career, you should invest in a certification course or, at the very least, consider going through some of the free tutorials mentioned in this article.
Doing so could be the first step on your journey to a fulfilling career that is in demand.
The post SEO Courses: The Best SEO Training Options in 2019 (Free and Paid) appeared first on HigherVisibility.
from The SEO Advantages https://www.highervisibility.com/blog/seo-courses/
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How to Get the Content Marketing Salary You Deserve
Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. She got it.
Content marketer Allison Gagliardi asked for 10% raises at two previous employers. Both times, she got the salary bump.
How? Both of them say they didn’t just ask for a raise. They made a case for it. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors.
Don’t ask for a raise. Make the case for it. @AnnGynn #marketing Click To Tweet
“Compensation rates are based on two factors – the value you are able to provide to your company, and the competitive landscape and salary in your field,” says Stacy Caprio, founder of Growth Marketing.
Should your compensation be higher? If so, how should you get it?
Let’s tackle both questions to see if and how you should address the salary conversation in 2019.
Know the content marketing salary benchmarks
Start your search by investigating what others in your industry, role, and region are making. What’s the average? How does your salary measure up?
The Creative Group 2019 Salary Guide is a good place to start. It details how companies are finding it challenging to hire for content marketing roles in this competitive landscape. The gated content also covers 85 positions in the creative and marketing industry and details the highest, middle, and lowest compensation rates for each job.
Median salary for a #content manager is $62,750, @CreativeGroup 2019 #salary guide. #marketing Click To Tweet
You can also use The Creative Group’s Salary Calculator to customize the figures for your city.
Tatiana, who successfully asked for a raise at Wild Apricot, suggests pulling market data from your area. She looked at Glassdoor and LinkedIn when making her case.
Before asking for a raise, pull local market data using sites like @glassdoor or @linkedin, says @queen_morand. Click To Tweet
HANDPICKED RELATED CONTENT:
How to Speed Up the Process to Find and Hire Top Content Marketing Talent
An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team
Maximize and prove your value to the business
Simply doing your job likely isn’t enough to earn a compensation increase. Long before you ask for a salary bump, ask your supervisors about the business’s goals and the key performance indicators related to your role.
Before you ask for salary bump, ask about the business’s goals & KPIs related to your role, says @Ayothewriter. Click To Tweet
“Dazzle them and try to go well beyond their expectations,” says Ayodeji Awosika, director of digital marketing, MLT Group – Creative Solutions. “Follow the rules of writing great content for marketing and SEO. Match searcher intent with your posts. Write 10-times content nobody can replicate and provide real insights – me-too content doesn’t impress search engines or your supervisors.”
Think about ROI. For example, “track the leads you receive from inbound marketing on Google Analytics, assign value to those leads (total revenue produced/total number of quality leads), and give them a clear picture of exactly how your content marketing is growing the business,” Ayodeji says.
Tatiana took a similar approach when she made her pitch for a raise. “I prepared a full report showing my value to my organization, focusing on the metrics I knew were most important to them,” she says. “This showed I understood our overarching business metrics and can connect my role to a larger strategy rather than focusing solely on content.”
TIP: Don’t go for the fluff. Instead of saying, “I published 10 blog posts this month,” say how those blog posts influenced business results.
HANDPICKED RELATED CONTENT:
How to Measure Your Content Marketing Effectiveness
Are You Measuring Right in Your Content Marketing?
Use what you know
As a content marketer, you already appreciate the value of knowing your audience and crafting a story that resonates with it. Do the same for your compensation story, says Graham Shorr, who got his start as a copywriter and is now director of growth at SquareFoot.
Use #contentmarketing to ask for raise. Know the audience. Craft a story that resonates. Graham Shorr @TheSqFt Click To Tweet
“Some managers are highly analytical and solely focused on measurable results,” Graham says. In these cases, you should use data to explain your impact at each stage of your funnel.
“Other managers really value the fact that you can start and finish projects without handholding,” he says. “An emphasis on hitting deadlines and your cadence of getting high-quality work out the door will go a long way.”
TIP: Don’t think of your request for higher compensation as a one-off campaign. Build a regular cadence of measuring and reporting success.
HANDPICKED RELATED CONTENT: Road Map to Success: Monitoring and Measuring Your Content’s Performance
Make a presentation
Allison says she made her case to two employers, both internet marketing agencies, in the annual review process.
With the first employer, she had been a content editor for three years and had received the annual 3% raises most everybody received. Then she made her case for and received a 10% increase. She took a similar tactic a few years later as a senior content manager at another agency. In her first-year performance review there, she asked for and received a 10% raise.
How did she make the successful presentations? She wrote a letter outlining her compensation request and listed her accomplishments to date in a bullet format. She signed the letter – with an actual pen – and put it in a two-pocket folder. In the other pocket, she included emails/letters from clients and co-workers singing her praises. “It’s proof they just can’t argue with,” Allison says.
Based on her success, Allison offers a few tips for making your presentation:
Ask for a percent increase vs. a dollar figure. Sometimes a percentage request is “easier on the eyes.”
Use numbers to impress. Include percentages, hours worked, money saved, people hired, etc.
Be ready with a consolation prize. Be prepared with a counter offer such as, “I’m hearing you can’t meet my request this year. I think adding five paid-time-off days to my account is comparable.”
Be creative about your consolation prize suggestions. Allison offers some suggestions: a bonus if a certain benchmark is achieved, permission to bring your dog in the office on certain days, a standing desk, an air card (for Wi-Fi wherever you go), an improved title, a continuing education plan, or even control of the AC unit in your department (no, for real).
Keep in mind
Jordan Wan, founder and CEO of CloserIQ, offers a few more tips to keep in mind when negotiating a raise:
Negotiate each term independently. If you bring out all your demands right from the start, you’ll overwhelm your employer. Instead, dole them out one demand at a time. Start with your biggest priorities.
Emphasize that you value this job. Remind your employer that you enjoy working with them. Otherwise, they’ll think you only care about getting more money. Sprinkle these reminders throughout tough conversations to reassure your employer that, in spite of your demands, you’re still passionate about the company mission and team.
Remind your employer you enjoy working there. Don’t make a #salary conversation all about money. @jordanxwan Click To Tweet
And if your employer can’t or won’t boost your salary? Consider moving along. That’s what Growth Marketing’s Stacy did awhile back. “When I left an agency marketing company to go to a finance company to do their marketing, I received a $30,000 instant raise.”
When you’re negotiating, consider asking for a continuing education benefit like a trip to Content Marketing World Sept. 3-6. Use the code BLOG100 and save $100. Register today.
Cover image by Joseph Kalinowski/Content Marketing Institute
The post How to Get the Content Marketing Salary You Deserve appeared first on Content Marketing Institute.
from https://contentmarketinginstitute.com/2019/01/content-marketing-salary/
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Text
How to Get the Content Marketing Salary You Deserve
Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. She got it.
Content marketer Allison Gagliardi asked for 10% raises at two previous employers. Both times, she got the salary bump.
How? Both of them say they didn’t just ask for a raise. They made a case for it. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors.
Don’t ask for a raise. Make the case for it. @AnnGynn #marketing Click To Tweet
“Compensation rates are based on two factors – the value you are able to provide to your company, and the competitive landscape and salary in your field,” says Stacy Caprio, founder of Growth Marketing.
Should your compensation be higher? If so, how should you get it?
Let’s tackle both questions to see if and how you should address the salary conversation in 2019.
Know the content marketing salary benchmarks
Start your search by investigating what others in your industry, role, and region are making. What’s the average? How does your salary measure up?
The Creative Group 2019 Salary Guide is a good place to start. It details how companies are finding it challenging to hire for content marketing roles in this competitive landscape. The gated content also covers 85 positions in the creative and marketing industry and details the highest, middle, and lowest compensation rates for each job.
Median salary for a #content manager is $62,750, @CreativeGroup 2019 #salary guide. #marketing Click To Tweet
You can also use The Creative Group’s Salary Calculator to customize the figures for your city.
Tatiana, who successfully asked for a raise at Wild Apricot, suggests pulling market data from your area. She looked at Glassdoor and LinkedIn when making her case.
Before asking for a raise, pull local market data using sites like @glassdoor or @linkedin, says @queen_morand. Click To Tweet
HANDPICKED RELATED CONTENT:
How to Speed Up the Process to Find and Hire Top Content Marketing Talent
An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team
Maximize and prove your value to the business
Simply doing your job likely isn’t enough to earn a compensation increase. Long before you ask for a salary bump, ask your supervisors about the business’s goals and the key performance indicators related to your role.
Before you ask for salary bump, ask about the business’s goals & KPIs related to your role, says @Ayothewriter. Click To Tweet
“Dazzle them and try to go well beyond their expectations,” says Ayodeji Awosika, director of digital marketing, MLT Group – Creative Solutions. “Follow the rules of writing great content for marketing and SEO. Match searcher intent with your posts. Write 10-times content nobody can replicate and provide real insights – me-too content doesn’t impress search engines or your supervisors.”
Think about ROI. For example, “track the leads you receive from inbound marketing on Google Analytics, assign value to those leads (total revenue produced/total number of quality leads), and give them a clear picture of exactly how your content marketing is growing the business,” Ayodeji says.
Tatiana took a similar approach when she made her pitch for a raise. “I prepared a full report showing my value to my organization, focusing on the metrics I knew were most important to them,” she says. “This showed I understood our overarching business metrics and can connect my role to a larger strategy rather than focusing solely on content.”
TIP: Don’t go for the fluff. Instead of saying, “I published 10 blog posts this month,” say how those blog posts influenced business results.
HANDPICKED RELATED CONTENT:
How to Measure Your Content Marketing Effectiveness
Are You Measuring Right in Your Content Marketing?
Use what you know
As a content marketer, you already appreciate the value of knowing your audience and crafting a story that resonates with it. Do the same for your compensation story, says Graham Shorr, who got his start as a copywriter and is now director of growth at SquareFoot.
Use #contentmarketing to ask for raise. Know the audience. Craft a story that resonates. Graham Shorr @TheSqFt Click To Tweet
“Some managers are highly analytical and solely focused on measurable results,” Graham says. In these cases, you should use data to explain your impact at each stage of your funnel.
“Other managers really value the fact that you can start and finish projects without handholding,” he says. “An emphasis on hitting deadlines and your cadence of getting high-quality work out the door will go a long way.”
TIP: Don’t think of your request for higher compensation as a one-off campaign. Build a regular cadence of measuring and reporting success.
HANDPICKED RELATED CONTENT: Road Map to Success: Monitoring and Measuring Your Content’s Performance
Make a presentation
Allison says she made her case to two employers, both internet marketing agencies, in the annual review process.
With the first employer, she had been a content editor for three years and had received the annual 3% raises most everybody received. Then she made her case for and received a 10% increase. She took a similar tactic a few years later as a senior content manager at another agency. In her first-year performance review there, she asked for and received a 10% raise.
How did she make the successful presentations? She wrote a letter outlining her compensation request and listed her accomplishments to date in a bullet format. She signed the letter – with an actual pen – and put it in a two-pocket folder. In the other pocket, she included emails/letters from clients and co-workers singing her praises. “It’s proof they just can’t argue with,” Allison says.
Based on her success, Allison offers a few tips for making your presentation:
Ask for a percent increase vs. a dollar figure. Sometimes a percentage request is “easier on the eyes.”
Use numbers to impress. Include percentages, hours worked, money saved, people hired, etc.
Be ready with a consolation prize. Be prepared with a counter offer such as, “I’m hearing you can’t meet my request this year. I think adding five paid-time-off days to my account is comparable.”
Be creative about your consolation prize suggestions. Allison offers some suggestions: a bonus if a certain benchmark is achieved, permission to bring your dog in the office on certain days, a standing desk, an air card (for Wi-Fi wherever you go), an improved title, a continuing education plan, or even control of the AC unit in your department (no, for real).
Keep in mind
Jordan Wan, founder and CEO of CloserIQ, offers a few more tips to keep in mind when negotiating a raise:
Negotiate each term independently. If you bring out all your demands right from the start, you’ll overwhelm your employer. Instead, dole them out one demand at a time. Start with your biggest priorities.
Emphasize that you value this job. Remind your employer that you enjoy working with them. Otherwise, they’ll think you only care about getting more money. Sprinkle these reminders throughout tough conversations to reassure your employer that, in spite of your demands, you’re still passionate about the company mission and team.
Remind your employer you enjoy working there. Don’t make a #salary conversation all about money. @jordanxwan Click To Tweet
And if your employer can’t or won’t boost your salary? Consider moving along. That’s what Growth Marketing’s Stacy did awhile back. “When I left an agency marketing company to go to a finance company to do their marketing, I received a $30,000 instant raise.”
When you’re negotiating, consider asking for a continuing education benefit like a trip to Content Marketing World Sept. 3-6. Use the code BLOG100 and save $100. Register today.
Cover image by Joseph Kalinowski/Content Marketing Institute
from http://bit.ly/2WzGBIX
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