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loonarii · 1 year ago

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my 5 favourite k-pop music videos <3

I love music videos, and in k-pop there are a lot of mildy shitty ones, but there are also some amazing ones that are just as iconic as they are aesthetically pleasing. Obviously budget will come into play here, so big 4 groups will be more prevalent on this list, but I tried to be as fair as possible, within reason. Also, I'm a girl group stan, so don't expect many boy groups. Obviously I will forget some, but maybe I'll make a part two, and you are very welcome to leave your fave mvs in the rbs or comments. This list is in no particular order, lets gaur

1. 'Feel Special' - TWICE (JYP Ent.)

This music video inspired this list, and for good reason. 'Feel Special' is in my opinion, the epitome of Twice, as they stand today. It encapsulates their more mature concept post 'Yes Or Yes', but it doesn't alienate their debut cuter concept, it rather welcomes it with open arms and celebrates it as a part of Twice's history, something their newer releases occasionally struggle with. Visually its a feast, its decadent and lavish, and positively gorgeous. Each member has her own movie-esque set, employing various genres and aesthetics, and then the members unite in the most glittery set ever concieved, the gold contrasting their raspberry and champagne outfits magnificently, while also referencing the group's official colours, as seen on their lightstick. The whole video is cinematic and opulent, and every detail, down to Sana's dip died pink hair, and Nayeon's stunning ginger curls which I wish she would bring back, is flawless. The only gripe I have is Chaeyoung's unblended foundation in her solo scene, but hey, we aren't all be perfect. My favourite scenes in this video are the afor-mentioned glittery golden arches group scene, as well as Jihyo's rainbow vintage television scene, that was surprisingly ahead of its time in terms of its retro aesthetics. It's a must-watch music video for the history books, and it's Twice's best song too - it deserves no less.

2. 'Why Not?' - LOONA (BlockBerry Creative - ew)

Note: If you would like to watch this m/v, please stream it from a non official yt channel, in accordance with the boycott. They will usually be marked with 'Boycott Ver.' in the title or something similar.

Loona has a lot of amazing music videos in their arsenal, but 'Why Not?' goes above and beyond. It's one of the most visually striking music videos I have ever seen, and its grasp on colour, composition, and rhythm is completely unparalleled. It's vibrancy is just gorgeous, full of neon lights and shining metallics. The video exists in a constant state of dichotomy: both cool and warm, metropolitan and pastoral, manmade and fantastical. You would assume this would ruin the video's visual message, but the contrast actually enhances it, as well as furthering the group's lore. it's unafraid to experiment with aspect ratio and camera movement, and along with the subversive editing, the final product is unique as well as timeless. Who cares that the last five scenes were neon and retro-futuristic? It's time for Heejin and Hyunjin's black and white minimalist mildly 1920s suited up dance break with a 4:3 aspect ratio of course! As the song itself says, why not? It's as playful as the song, as well as being visually stunning. My favourite scenes include Choerry's upside down mirror moment with the neon lights, as well as Kim Lip in the field with the funky glowing orbs, and of course the cult circle on the moon scene. Fucking iconic.

3. 'Ditto' (Sides A & B) - NewJeans (Ador)

Note: I have a full review of this song, if you are interested.

Where the other videos on this list are overwhelmingly vibrant or cinematic, 'Ditto' is understated and personal. Arguably one of the most influential k-pop music videos of all time, it breaks every rule of what a music video of this genre looks and feels like, rejecting glamour and high fashion for an unromanticized schoolgirl aesthetic surrounded with melancholy. It's heartfelt and unassumingly tragic, and truly makes the viewer yearn for a time they only half remember. It is one of the most beautiful pieces of cinema I have ever seen, and I am so happy that K-pop stans loved it to death as I did, despite how starkly different it is to most everything in k-pop before it. It does however remind me of f(x)'s '4 Walls' m/v, which isn't a shock as Min Heejin (ew) was their creative director also. It also has vibes of the cult classic (?) Japanese movie 'All About Lily Chou Chou'. It has sparked many trends in the industry, including but not limited to: b-roll interspersions, the typical schoolgirl aesthetic, and the general rejection of the polished, glitzy vibe we expect of k-pop idols. Their impact on trends is notable, but in my opinion, no one has executed this aesthetic to the standard that NewJeans has. The unassuming tragic beauty of 'Ditto' is difficult to put into words, you must go and watch the two music videos for it - they are life changing.

4. 'Kill This Love' - BLACKPINK (YG Ent.)

Say what you will about Blackpink, but they KNOW how to do a music video, and 'Kill This Love' is one of their best; it is beyond extravagant. The sets are huge and striking and insane - Jennie floats on the heads of two enormous swans and all four girls dance in the middle of a huge fucking BEAR TRAP and its ridiculously cool. The fashion and styling is amazing too - my fave looks include Jennie's Lara Croft moment with the braid, Lisa's big ass fur coat from her cereal scene, and Jennie's gorgeous eye makeup from her shopping scene with Lisa. In a word, 'Kill This Love' is extra(vagant). Even the scenes that are conceptually ordinary - Lisa's cereal aisle, Rosé crying in her car - are elevated into the extraordinary. There is no real storyline or through line between the scenes other than their saturated colour palettes and the members themselves, but who cares? The members look like fucking goddesses, the dance looks amazing, and there are MULTIPLE jaw-drop moments throughout the runtime - what more do you want? Where 'Ditto' rejects the typical k-pop visual aesthetics, 'Kill This Love' epitomizes them. If I wanted to explain to western pop stan what k-pop is about, this is the video I would show them first. My favourite scenes include: the group scene with the exploding statues and the bad bitch combat outfits, Rosé caught in the storm with beautiful lighting, and THE BEST SCENE IN A BLACKPINK MUSIC VIDEO EVERRRR... Jisoo's goddess moment with the sun and the reflections. Nobody does music videos quite like Blackpink.

5. 'What Is Love?' - TWICE (JYP Ent.)

This music video is so unbelievably special to me. It doesn't break any boundaries with camera movement, editing, or aspect ratio like 'Why Not?', and it doesn't entirely reinvent the typical k-pop music video like 'Ditto' either, but I think it is one of the best music videos ever because it is so FUN. 'What Is Love' is a music video that is a series of references to iconic movies, most of which being about love, as the title suggests. It harkens back to 'La La Land', 'La Boum', 'Pulp Fiction', 'The Princess Diaries', and many more, with the girls playing the characters, on their fictional discovery of what love truly is. It's so special to me because it reminds me of doing exactly what the girls are doing with my best friends and my big sister - trying to learn what love is from the movies is something almost everyone has experienced, and thus the whole video feels nostalgic both for its references, and for its overall concept. It's fun and lighthearted and a memory of simpler times. Oh, to be a 12 year old obsessed with 'The Princess Diaries' again, to be a tween watching 'Pulp Fiction' with your big sister when it's probably not age appropriate, to be young teen watching 'La La Land' right when it came out. What a time to be alive. That's what 'What Is Love?' is, it's a celebration of life, of growing up, of being just a little naive and knowing it. Iconic, truly.

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