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The Role of Elastic Manufacturers in the Fashion and Textile Industry

Elastic materials are fundamental components in the fashion and textile industries, particularly in products like activewear, lingerie, and other clothing that require flexibility, stretch, and comfort. Elastic tapes manufacturers play a crucial role in supplying these versatile materials, from elastic tapes to nylon tapes, which form the backbone of many fabric innovations. This blog delves into the importance of elastic manufacturers, highlighting their contributions to various sectors, especially in lingerie and garment production.
The Vital Role of Elastic Manufacturers
Elastic materials, especially those used in lingerie elastics and clothing accessories, are designed to provide stretchability and shape retention. These qualities make them essential in the production of garments that need to fit snugly while offering comfort and freedom of movement. Elastic manufacturers specialize in creating products that meet the specific demands of different industries, whether it’s for athletic wear, undergarments, or fashion items.
Elastic Tapes and Nylon Tapes: Key Components in Fashion Design
One of the most common products offered by elastic manufacturers is elastic tapes. These versatile tapes are used in various clothing items, from waistbands and cuffs to collars and hems. Elastic tapes are valued for their durability, stretch, and ability to maintain their shape over time, ensuring that garments fit comfortably while maintaining a smooth appearance.
Another essential material in fashion design is nylon tapes. These tapes, known for their strength and lightweight properties, are commonly used in both activewear and lingerie. Nylon is known for its resistance to abrasion, which makes it ideal for garments that undergo frequent wear and washing. Nylon tapes offer flexibility and softness, which is particularly important in lingerie elastics, where comfort against the skin is a priority.
Lingerie Elastics: A Growing Niche in Elastic Manufacturing
Lingerie elastics are a specialized product category within the broader elastic manufacturing industry. These elastics are designed to offer the right amount of stretch and comfort for intimate wear. Lingerie elastics need to be soft yet durable, providing support without compromising comfort. Elastic manufacturers catering to this niche focus on producing materials that are gentle on the skin, while still providing the necessary fit and structure required in lingerie designs.
Conclusion
Elastic manufacturers, including those specializing in elastic tapes and nylon tapes, are crucial to the fashion industry. Their contributions ensure that garments, especially lingerie, activewear, and other stretchable clothing, provide both function and comfort. As the demand for high-quality, durable, and comfortable materials continues to grow, elastic manufacturers will remain at the forefront of textile innovation, supporting the evolving needs of both designers and consumers alike.
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Best Quality Ladies Undergarments Manufacturer In Delhi
Ladies undergarments manufacturer in Delhi - Miestilo Lifestyle Private Limited. Contact us for a high quality Ladies undergarments manufacturer in Delhi at an affordable price.
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I'm just imagining Ghost having a non-existent love life due to his past trauma. After much prodding, Soap convinces him to hire an escort to fulfil his needs. Not just any escort, either, but one of his old schoolmates who specializes in "the complete girlfriend package". (She's also plus-sized.)
-
"She's a right classy bird. Chooses her Johns real carefully." Soap admits, leaning against the bar top. He pulls out his phone and begins to scroll through his Instagram feed. "She's a lil' pricey, but look. She's got a private villa that she'll keep ye in the whole weekend."
Soap swipes through clusters of photos. The villa is beautiful and the interior has a rustic, home-y vibe to it. It doesn't look like a manufactured place, but like someone actually lives there. Ghost is intrigued just by that fact alone. He's never really had a place to stay when on leave. Well, he doesn't count his shithole flat as much of anything.
"She'll cook fer ya too. N' I think she's some type of masseuse?" Soap prattles on, flicking through even more pictures. It seems he was right. In one of the extra bedrooms there's a massage table set up.
"What she look like?"
Soap smiles sheepishly.
"She's not the type of bird I've seen you go for in the past." He admits before pulling up a folder of pictures on his phone. "But she's bonnie, Lt. A right knockout, I swear."
He scrolls towards the bottom of the folder, looking for a more recent picture. Ghost notices the the skin colored thumbnails as they pass by in a flurry. He already knew, didn't really care, but decides to press on it for his own amusement.
"You one of her Johns?"
Soap nearly chokes. He stops scrolling and looks up at Ghost.
"Well, um...yeah." He admits. Ghost taps on one of the juicy thumbnails. It opens the video. Despite himself, Soap blushes.
Neither man say anything else for a minute. They quietly watch the screen as a pretty cunt is being stretched out by a cock they both know the owner of. She's wet and dripping and glistening in the phone's flash. Her cunt is visibly softer, rounder, with thick outer lips and even cushier looking inner thighs.
Ghost is instantly intrigued by the sight of this woman's body. He'd always found himself in situations with toned or muscular women. He never thought much of it at the time. Ghost was rarely around civilians, and even then he never frequented places a soft girl like her would be seen. Now, in the rec-room, watching a video of Johnny fucking open this girl he realizes he's been going about things all wrong.
Johnny's not being very nice to the girl in the video either. Its apparent he's putting his whole weight and stamina into his thrusts. Ghost couldn't remember ever fucking a woman like that. He'd always had to go slow, angle himself just right to avoid hurting himself or his lovers. A tinge of jealousy shoots up his spine when he notices how the soft pudge of her thighs cushions Johnny's much sharper hipbones.
"Hm..."
"You like 'er?" Johnny asks. "She told me she's looking for 'new clients' if yer interested."
Ghost taps through even more of the photos and videos. They're mostly of her pretty cunt being fucked out but there's a few of her looking cute and relaxed in lingerie or nothing at all. She's got a decent face. Better tits though. Ghost doesn't think he's ever seen a set that fucking soft or suckable.
The last video in the folder is of her bare ass. She looks over her shoulder, smiles flirtatiously, then proceeds to shake her body in a way that makes her ass bounce rigorously. Johnny's hand comes into frame. He grips roughly at one of her cheeks and spreads her apart. A thick glob of cum spills from her slightly gaping, inner lips. The video ends.
Ghost raises his brow at Soap.
"She lets you cum in 'er?"
"Ya know I don't like rubbers, Lt. Can't stand the wee fucks." Soap laughs nervously, rubbing the back of his neck. "I jes' get a copy of my physical from the doc. Send it over t' her 'fore I drop by."
Ghost huffs.
"Here, lemme give you 'er number."
Ghost doesn't try to stop him when Soap fishes his hand into his jacket pocket. He already knows the security code.
"I'll let 'er know yer a friend 'o mine. 'F I vouch for you she'll take ya in no problem." He nods. "I think you're gonnae thank me after all this s' said n' done, Lt."
For good measure Soap texts her a simple greeting from Ghost's phone. She replies within a few seconds. Ghost's eyes glint at the little notification flash.
"We'll see..."
#call of duty#cod imagines#mw2#mw2 headcanons#cod mwii#john soap mactavish#simon ghost riley#simon riley x reader
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"Smallclothes"
I just reblogged a very interesting thread about historical inaccuracy in A Song of Ice and Fire, but it was doing a whole big picture thing and I didn't want to clog it up with one very small detail that just really specifically bothers me.
It's his use of the term "smallclothes." Basically, in ASOIAF smallclothes = panties/knickers.
Daario found his breeches and pulled them on. He did not trouble himself with smallclothes.
Jon’s anger flared. “No, my lord, I mean to set them to sewing lacy smallclothes."
“... before Lord Snow wets his smallclothes.”
"he looked like he was going to shit his smallclothes"
So okay. 'smallclothes' or 'small-clothes' is a historical term (from the 1700s) that means... underlayer. Here's it being used by Charles Dickens:
“Will you run over, once again, what the boy said?” asks Mr. Tulkinghorn, putting his hands into the pockets of his rusty smallclothes and leaning quietly back in his chair."
The idea being that he's casual/doesn't care and isn't bothering to dress up for his guest. not that he's in his undies. Here is a illustration from Nicholas Nickleby of a suitor who has inappropriately "displayed his small-clothes"

I've heard "smallclothes" refer to things like pocket-handkerchiefs, and anecdotally it's sometimes used to refer to knickers in linguistically stubborn places like Yorkshire, but that just is not how the word was used historically.
so okay. fine. It's a fantasy story, he's just made up his own word that means "panties."
Except NO. They straight up did not wear panties in the middle ages and renaissance. Sometimes you got loose under-breeches with a split crotch BUT - in general that long white shirt/chemise just WAS your undergarment. Think of how much easier it is to manufacture! And clean! Boxer brief type things weren't a thing until the 1900s, and modern-ish woman's panties ("step-ins") weren't a thing until the 20s, because the hemlines stopped working with pantalettes and bloomers. There are no "lacy smallclothes" like there is lacy lingerie. That only makes sense if you have industrialized clothing manufacturing!
Honestly I would have thought GRRM would be all over this, like it's kinda sexy that it's just thigh-high stocking or leggings underneath those big dresses, right? But he hasn't done that. Instead he's just ported in a modern article of clothing and gave it an old-timey name. Just a little hint that he hasn't actually properly got his head around how these clothes were made and used, and that devalues them.
And it's escaped containment! It's canon in Dragon Age, and in fanfiction I'm seeing "smallclothes" or "smalls" used to describe the underwear in in Our Flag Means Death, the Lord of the Rings, the Witcher. Just have nothing! None of these people should be wearing panties!!!!
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does kidnapper!konig have any plans for valentines day? i just know his attempts at a romantic day would be even more awkward than usual
He misses Valentine’s day, actually. For a week or even more, and you're not sure if you like the way he left for mission and allowed you to get as many snacks as you wanted to while being tucked away in the safety of a completely darling-proofed basement, or you miss him just a little bit. You know that it's February - Konig sometimes allows you to watch videos from his phone, usually something about nerdy things he likes, and you manage to catch a glimpse of a date in the screen. You're just a bit sad that not only you celebrate the date alone, you're doing it ina. creepy basement of a guy who can't even be arsed to keep his supposed girlfriend happy and it's not even like you want him to make some small celebration, of course not, you do not like him and you'd prefer for him to go ahead and die but, then again, it might be too harsh and- He tries to make up for missing the day tho. Literally brings you 10 boxes with expensive Austrian chocolate, goes as far as to get special delivery from Swiss manufactures even though he fucking hates Switzerland - but he knows you'd like something special. Pours you good wine or any other alcohol of your choice - then accidentally drinks half of the bottle while preparing a romantic dinner. The one that he completely ordered from a fancy restaurant and then bately plated in a way that completely destroyed the original thoughts of the cook - but at least you liked it more than microwavable foods you usually has whenever he is away. Wakes you up with his tongue buried in your pussy, the little pool under your legs suggesting that it wasn't the first time you came - and not the first time he fucked you, judging by the soreness of your poor, sensitive pussy - and you aren't even sure if he is doing it more for you or himself. Unfortunately for you, his level of romance is to give you some pretty red or pink lingerie and wrap his cock with some ribbon that you can untie with your tongue. Unfortunately for you, Konig felt extremely guilty for missing out - and so Valentine's Day, complete with the constant sex, cringe pet names, and spoon feeding you dessert, would last a whole fucking week in March. Good luck.
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Could we get more of the little blurb you wrote about Schlatt stealing panties?
ya. so this is how i've scripted some stuff about it in my youtuber DR (anti-shifters dni!!)
he steals them literally any chance he gets, has been since you first met
the first ones he ever took are his favorite
a simple lavender pair with lace trim
the two of you were sharing a bathroom on a lunch club trip and you accidentally left them in there
and when he walked in and saw them laying there, he felt so fucking disgusting for praying they had already been worn
snatched them up so fast and just walked out, forgetting he had to use the bathroom
you popped back in a few minutes later, mortified that you had forgotten them in the first place
but they were just fucking gone
whatever, you convinced yourself you already put them away and just shoved it to the back of your mind
when you finally hook up for the first time, he made sure to undress you so it wasn't too weird or suspicious when he kinda tossed your underwear somewhere apart from the rest of your clothes
you awkwardly searched for them afterwards, trying not to clue him in to the fact that you may have to go commando for the rest of the night
but little did you know that he had manufactured the situation himself and was damn near ready to fuck you again from the thought of you wearing nothing under the shortest fucking shorts he'd ever seen
and you realized hours after you left his place that he was the common thread between both times you lost your panties
that fucker, smh
but the thought of him pleasuring himself with them was satisfying enough for you to keep sleeping with him
you carefully picked out each pair that you wanted him to have before you met up and made sure they were dirty enough for this fuckin pervert to enjoy
it became a regular thing, you two fucking each other
every time, without fail, he stole the damn panties
if you wore fishnets or any kind of stockings for him, he would get them soaked with cum and your juices before stealing those as well
it's fine, he eventually realized he needed to start buying you lingerie if he was going to continue to expand his collection
which he's quite proud of, by the way!
at this point he's been stealing them for years, has several drawers full and organized
he's actually such a fucking creep about it
wraps a pair around his length while he strokes it
you get videos all the time of him bucking his hips up into his hand
and of him moaning your name as he spills his cum all over your favorite hello kitty ones that you had to actually search online for a replacement for
he'll drape a pair over his face so he can pretend you're sitting on it while he jerks his cock
biggg fan of sniffing them/sucking on the fabric like this dude is nastyyy
whenever you can't see each other often you mail him pairs and polaroids of you wearing them
he is obsessed, to say the least
#x reader#jschlatt x reader#schlatt x reader#jschlatt x you#schlatt x you#jschlatt smut#schlatt smut
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Idk how into neuvillette you are but I literally cannot stop thinking abt him. Maybe I have a thing for dragons but like… damn. Imagine committing some minor crime and being forced into serving him during his heat… (the crime was actually something really petty and he just wants you to be his fucktoy but doesn’t wanna say it)
It hasn’t even been a week since the story quest came out LOL
implied non/con, mentions of pregnancy.
but he's such a rational man, so pure-hearted in his pursuit of absolute justice,,, it's impossible not for me to think it'd be more likely that the archon he oh-so-regularly humiliates in front of her subjects got tired of having such an up-tight chief justice and charging the mortal he's always seemed to take such a special interest in with conspiracy to commit treason or some other manufactured crime. but, before you can go to trial properly, furina gives you an option; either try your luck in the courts she commands, or prove your loyalty to your nation another way. knowing how trials tend to be drawn out and milked for all they're worth, you pick the later, figuring you'll just be waiting on her for a day or so before falling back into your normal, unremarkable life - mildly inconvenienced but ultimately unharmed.
so, imagine your surprise when you're dressed up in pure-white lingerie, bound and gagged, and escorted to a badly mangled bedroom that reeks of sweat, sex, and metal. despite his flushed face and bleary eyes, he does make a half-hearted effort to protest, but there's only so much he can do to hold himself back when you're laid out in front of him, vulnerable skin exposed and practically begging to be marked. you might be scared now, but that's alright - he'll sure you'll find the warmth of his spawn more agreeable than the frigid cold of some damp jail cell.
after all - in the absence of justice, it's the least he could do to dull out a fair punishment, right?
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Lady in Red, Olivia Marie Devereux💋
When Olivia isn't attending fundraisers and social events hosted by her father, the Dean of Oxford, she is busy running a successful lingerie company called Lady in Red. Wanting to build the confidence and beauty of all women, Olivia created an inclusive lingerie line that just after 5 years of blood, sweat and tears, it has become a national treasure.
Now at 25 years old, Olivia resides in the city of London, but often visits Oxford to see her long-term boyfriend, heir to an airplane manufacture company, Jasper Thorn (26). Although she hates visiting due to her estranged relationship with her father whom disapproves of her business ventures but adores her boyfriend, Olivia's love for her partner trumps the familial judgement.
#farfallasims#devereux*#sims 4#the sims 4#the sims community#sims#sims 4 maxis match#the sims#sims 4 screenshots#ts4 simblr#thesims4#sims4#the sims4#sims 4 simblr#simblr#showusyoursims#ts4 gameplay#ts4#ts4 screenshots
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The Role of Elastics in Lingerie: Comfort and Style

The Role of Elastics in Lingerie: Comfort and Style
When it comes to lingerie, most people focus on aesthetics, fabric, and fit. However, one critical element that often goes unnoticed is lingerie elastics. These small components play a significant role in the overall functionality and comfort of intimate wear. Understanding the different types of elastics, including those produced by jacquard elastic manufacturers, can help consumers make informed choices.
Lingerie elastics are specifically designed to provide stretch and support, ensuring that garments fit snugly without compromising comfort. These elastics are typically made from materials that can withstand regular wear and washing, maintaining their elasticity over time. Common materials include nylon, spandex, and polyester, which offer varying levels of stretch and softness.
Among the various options available, jacquard elastics stand out for their decorative patterns and textures. Jacquard elastic manufacturers create these unique products using a weaving technique that allows for intricate designs. This not only enhances the aesthetic appeal of lingerie but also adds an element of luxury. For brands aiming to deliver high-quality products, sourcing from reputable jacquard elastic manufacturers can make a significant difference in both style and durability.
In addition to decorative options, functional elastics like tape nylon are essential for constructing garments that need to maintain their shape and support. Tape nylon is a versatile material commonly used in lingerie and sportswear due to its strength and resilience. It is lightweight yet durable, making it an excellent choice for various applications, from waistbands to leg openings.
Elastic tape manufacturers also play a crucial role in the lingerie industry by providing a range of elastic tapes that cater to different needs. These tapes are designed to offer the right balance of stretch and recovery, ensuring that garments remain comfortable throughout the day. Quality elastic tape can prevent sagging and ensure that lingerie stays in place, enhancing the wearer's confidence.
When selecting lingerie, it’s essential to consider not just the style but also the quality of the elastics used. Poor-quality elastics can lead to discomfort and even affect the garment's lifespan. Therefore, brands that prioritize high-quality materials from trusted jacquard elastic manufacturers and elastic tape manufacturers tend to create superior products that resonate with consumers.
In conclusion, lingerie elastics may be the unsung heroes of intimate apparel, but their importance cannot be overstated. From jacquard elastics that add a touch of elegance to tape nylon and elastic tapes that ensure comfort, these elements significantly enhance the wearer’s experience. By choosing well-made lingerie with quality elastics, consumers can enjoy both style and functionality.
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Ladies Undergarments Manufacturer in Delhi
Find the best Quality Ladies Undergarments in Delhi, India at very affordable price. Discover a wide range of ladies undergarments from top manufacturers, dealers, and distributors across Delhi, India.
#ladies undergarments manufacturer in delhi#bra supplier in india#lingerie exporter in india#panty exporter in india#bra exporter in india
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Hate conspiracy theories, but. How is the bra size thing not a conspiracy theory? For years I was told that my size was something like 80A - by everyone, my mom, my girlfriends, the lady working at the lingerie store... Well, my mom actually told me to buy 85B to be sure it wasn't too tight! And any bra I had, by the end of the day it was anywhere except around my tiny boobs. And all the D-cup jokes in pop culture implying that D = giant honkers!
Why did I have to be on Reddit of all places to find out that my size was actually 70D/E?! I still go braless when I can, but oh my God, the difference is crazy! How is it that bra manufacturers are still making them in mostly correct sizes but no one else knows about this?
I need to believe it's a conspiracy theory because I guess the real answer is pretty depressing.
--
There's no conspiracy. People are just idiots and there's a financial motive to shove everyone into a few "standard" sizes because that's better for mass production.
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You mentioning Gojo being a masochist made me curious, Satosugu kink headcanons?
i had to think about this for a minute lol, because there's definitely a difference between 'headcanons' and 'what i would like to read'. and i'll read, like, anything.
lame answer, i know: in canon, i think you could really do anything with them, especially post time-skip. they're both special-grade sorcerer crazy, and i think that lends itself well to all kinds of power play and extreme physical sensations.
cult leader geto's gotta be into some real freak shit. greatest hits: exhibitionism, curse sex (yes I am thinking of tentacles obviously but like, there could be others), lots of sex toys, and of course, group sex (many such cult leaders).
there's then a split based on how you read geto's sincerity as a cult leader (is he actually as unhinged as he acts?), because i'd say it's kind of hard to tell. that's the jjk0/jjk characterization heavy split. there is definitely a d/s component here, but he could kind of fall on either end of the dynamic. with d, i can see him going really hard into petplay, slave/master, and degradation/humiliation kinks. with s, i can see painplay, heavy bondage, and some level of self degradation.
with his nature in jjk0, i feel like even as a sub he'd have that aura of being in control. or at least, in being kind of unshakeable. gojo can do whatever he wants, but it's still playing into geto's hands because he's whipped (maybe in more ways than one).
post-ts gojo, at his power peak, i think would really lean into kinks that manufacture vulnerability: heavy bondage, sensory deprivation, overstimulation, etc.
my favorite headcanon, which I actually have a WIP for, but will likely not see the light of day for many many moons, if ever (not because I don't like it but because i have a looooot of other writing that is higher priority): gojo would totally be into CNC (consensual non-consent, i.e. rape roleplay). it's the forced helplessness of it all; he's a perfect character for it.
gojo has strong RCT established, so I also think he'd be on the extreme end of masochism. it doesn't pose a real risk to him, and he's realistically not going to ever feel pain unless he arranges for it to happen. this also gets fun when you combine it with the sensory deprivation. asphyxiation fits in here too.
anyway that's all canonverse adult stuff. for FIYM specifically, they're much softer and suguru's not Like That. these are some of my favorites there:
satoru: submission (obviously lmao), lingerie (wearing), light bondage (tied), strength kink
suguru: sensory deprivation (we'll get there soon-ish), light bondage (tying), overstim (giving)
both: body worship (giving), praise kink
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WHEN THEY SEE YOU WEARING LINGERIE
with : reo, rin, kaiser, sae, ness
tw! nsfw, mentions of porn
Reo is flushed, he wants to touch himself so badly, too bad he was tied down. You sat down his lap and started kissing him. Your belly hit his dick, and he tried so hard to hump to at least get friction. You began teasing his tip with your thumb. His eyes rolled up to his skull, he was in heaven, he swore he could’ve came immediately. “Y/n please stop teasing, I can’t help it anymore, please~”
“Rin, come on don’t be shy come touch me, or maybe you could fuck me right now” you say. Rin muffles as his drool drips down his beautifully built body, the gagging device and the ties were holding him down, his dick is so hard it hurts. “You’re so cute Rinnie.” You went down on your knees and started sucking on his tip while tracing his veins, he whimpers, he really wants to fuck you till the break of dawn right now, but theres things holding him down. He swore once he gets untied he will fuck you till you’re humbled.
Kaiser looks at you like you’re an angel sent from heaven, but oh the way you make his dick feel makes him feel like his being punished by a succubus, your lingerie is so beautiful but he wants to rip it all off to see all of you, he wants you to ride him faster but his hands are tied, you thrusted slowly to tease him, he moans, his moans can put a shame to porn stars, he is so vocal, Kaiser feels that he is about to cum, his eyes rolling back, his hair messy, he was breathing hard. You sensed that he was about to cum so, you pulled out. Kaiser was shocked, “y/n baby come on.. I was so close shit”
Sae was shocked when he woke up and see that he was tied down to the bed, he turned around in panic, that was till you peeked your head in your huge walk in closet, you opened the door and there you were, in your slutty lingerie only from the best manufacturers, sae picked that out for you. You went up to the bed and sat on his crotch, oh how badly he wanted to fuck you. “Good morning sae~” you said in a slutty tone. “Please y/n, fuck me.” You began to grind on his crotch and he was going crazy, to bad you were only starting
Ness was crying, begging to be touched, his dick felt so sensitive, the vibrator felt so good, he lost his patience and was crying already “please y/n please… n-need it now ah-“ he looked adorable, you slowly rubbed your clit to his tip, and began seductively rubbing between the lingerie ties. He was a moaning mess, you felt bad and decided to give him what he wanted, after all he’s been a good boy..
#bllk#blue lock#itoshi rin#itoshi sae#micheal kaiser#bachira meguru#reo mikage#blue lock angst#blue lock fluff#blue lock smut#rin itoshi#sae itoshi#reo mikage smut#michael kaiser#itoshi sae smut#alexis ness#nagi blue lock#new writer boost#anime smut#bllk imagines#bllk smut
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hiya, i wanted to ask where you get inspiration from for your lingerie/horny outfits? theyre completely unique from the usual outfits i see at dem kink parties
Uhhh hmm it depends. Sometimes I start with a material or technique I want to work with and develop the outfit around that--like my white stays were just a "this raw silk has been in my stash for years and I wanna do some embroidery" or the jean angel I was just excited about the denim chenille technique. Others are more like coming up with a OC, I think of a character and scenario and make the outfit to suit.
My guess is also my stuff looks different bc it's made for my weird little trans body and to highlight/amplify what I like about it, as opposed to anything manufactured to just sort of generally fit.
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Lactation Influencers... Are Y'all Okay?
I dislike clickbait headlines as much as the next Gen Xer, but that does not make me immune to them. Thus, when I saw this headline...
Cookbook author speaks out following controversy over lactation cookies ad
...I had so many questions that demanded answers. I had to click.
Friends, I was not prepared for the journey I was about to embark on.
Before I even got to the first line of the article, this assaulted my eyes:
Whatever I was expecting, it wasn't that.
From the article:
Molly Baz is speaking out following controversy over a Times Square billboard featuring the pregnant cookbook author promoting lactation cookies. ... Brex, the company that sponsored Swehl's billboard, told ABC News the ad was removed following a message from Clear Channel, which owns the digital billboard. According to Brex, Clear Channel said the image depicted was "flagged for review."
Okay, but... lactation cookies?
According to Baz, the concept was meant to "empower" pregnant women and the cookies in the ad are marketed to help postpartum moms produce nutrient-dense breast milk.
*looks it up*
Y'all. They're called "BIG TITTY COOKIES"
I'll give you a minute to breathe through it.
Eye-rolling aside, this isn't the worst product I've ever heard of and, hey, maybe the cookies are good.
So why did Clear Channel want the ad gone? The answer to that isn't straightforward for a couple of reasons.
They did not remove the ad or even ask it to be removed from their billboard.
Molly Baz decided to use this opportunity tragedy to raise her profile as a lactation influencer the alarm about how men are misogynist (????).
"It's super disheartening and infuriating to me that my, kind of, first public foray into being a public mother was one that was deemed inappropriate," Baz said. Said Baz, "From my perspective, the imagery that we put together was no different from any of the other ads that are in Times Square." "[T]ake one look at the landscape of other billboards in times square and i think you'll see the irony. bring on the lingerie so long as it satiates the male gaze," Baz wrote...
I feel I can confidently say that I'm not being sex negative when I retort: MA'AM, what?
"There's a bit of a history of, I will say, a double standard that when bodies, specifically breasts are shown when it comes to selling lingerie, let's say, that's more acceptable but when it's something having to do with prenatal wellness or postnatal care, nursing, that tends to get flagged and we see a little bit of backlash," [Zoe Ruderman, a chief content officer for Adweek], added.
I know this is true in general, but in this case, is that what's really going on? After all, Clear Channel didn't even take the ad down permanently, and the marketing company provided an alternate ad without even being asked. One has to wonder if this is a manufactured controversy.
I say that even though I know full well that there is a double standard when it comes to women's bodies and whose gaze is being catered to and when it comes to lactating mothers, lactation, and women's health. That said, there's no way this image wasn't chosen for its Male Gaze Worthiness.
It's not the amount of exposed flesh, which isn't any worse than any lingerie or bikini ad. It is that this woman is holding cookies up to her breasts next to text that says "Just add milk" and the name of a website/company that is probably well-known to people who are or want to be pregnant and little known outside of that. If I were in Times Square, looked up, and saw that? I'd assume it's an ad for a sex fetish bakery.
In all honesty, the thing I assumed was controversial (before clicking) was that someone had posted an ad for cookies made using human breast milk. That would have made somewhat more sense as a controversy.
There's no way everyone involved in "concepting" this campaign (yes, they used concept as a verb in their official statement) didn't know this was a possible reaction or outcome. They appear to have expected it. Which is why they immediately had another ad to replace it and some very RAH RAH WOMEN! Down with the Patriarchy! social media posts likely on deck. That's real feminist of you, becky.
The disingenuousness of it all bothers me the most. Just because the social justice issue they're highlighting is real doesn't mean they are somehow champions of the cause because they dared to show a pregnant belly on a billboard. If anyone complained, I doubt their complaint was based on a prejudice against lactating mothers or that lactation was hinted at.
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unknown photographer - Wrecked - 1922
Alfred Eisenstaedt (German/American, 1898-1995) - A man standing in the lumberyard of Seattle Cedar Lumber Manufacturing - 1937
Alice Posluszna (working in Poland) - The Indoctrination - 2019 - www.instagram.com/alicja_posluszna/
Ján Cifra (Czech, 1929-1959) - Sand Dunes, Vietnam - 1956
Richard Nash (UK) – Monument to Ralph of Shrewsbury, Bishop of Bath and Wells (died 1363) - Wells Cathedral, Somerset
Justin Alexander Bartels (working in San Diego) - BOUDOIR-LICIOUS Lingerie - IMPRESSION series - justinalexanderbartels.com
Gérard Uféras (French, b.1970) - Museum d'histoire Naturelle Galerie de Paléontologie - Paris - Octobre 2016
unknown photographer - Helen Moyer with Electric Eel model - The Field Museum of Natural History - Chicago - 1947
unknown photographer - Nan Wood Graham and Dr. Byron McKeeby at the Grant Wood Memorial Exhibition - Gallery at the Cedar Rapids Public Library - September 1942
Jean Dieuzaide (French, 1921-2003) - La Petite Fille au lapin (Little Girl with a Rabbit) - Portugal - 1954
#art by others#other's artwork#photography#Alfred Eisenstaedt#Alice Posluszna#Ján Cifra#Richard Nash#Justin Alexander Bartels#Gérard Uféras#Jean Dieuzaide
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