#lenskart app

[kamana-mishra]

Lenskart Success Story: Journey of Peyush Bansal

Talking about the magical unicorns of India, there are some who have revolutionized the industry they work in. One such revolutionary unicorn is Lenskart, which has brought about some significant changes in the eyewear industry.

Lenskart revolutionized the unorganized eyewear industry in India. Starting as an online portal for contact lenses, the company moved on to introduce prescription glasses and sunglasses in its product range as well.

With cutting-edge technology which provides 3D Try-on services and online eye check-up services, Lenskart has now made its presence in the offline market as well and operates in more than 550 stores across the country.

With the mission to become the Maruti Suzuki of the Indian eyewear industry over the next ten years, Lenskart India keeps bringing in new and innovative products and services in its range.

Lenskart India: How It All Began?

The company was founded by Peyush Bansal, who started Lenskart in 2010, along with Amit Chaudhary and Sumeet Kapahi in 2010. Peyush, who used to work at Microsoft, also founded the company Valyoo Technologies, which is the parent company of Lenskart.

While pursuing his post-graduation in Management at IIM B, he launched Valyoo Technologies with SearchMyCampus as the first business portal in 2007. The site aimed to offer solutions to different kinds of problems faced by the students. It offered accommodation, books, internships, carpool facilities, part-time jobs, etc.

While exploring this avenue, he discovered that the eyewear industry is one of the neglected industries which had not been tapped by e-commerce giants such as Amazon and eBay yet.

With this in mind, he launched Flyrr.com in the US, and after receiving a positive response there, he decided to launch the platform in India. Thus, Lenskart was launched in India in 2010.

Business Model of Lenskart

Lenskart India offers more than 5,000 styles of frames and 45 different types of superior-quality lenses to its customers. The designs are in line with the latest trends in eyewear, courtesy of the in-house team of designers, and stylists who keep a tab of the latest trends.

It follows an inventory-led business model where it passes on these designs to its manufacturers. This, and the supply chain followed by Lenskart, helps them to keep the cost of their products under control.

While developing their product, some of the things that the company keeps in mind are the — superior quality of the product, a variety for the consumers, product innovativeness, excellent marketing strategies, and services such as a 3-D trial facility.

The brand’s focus is not just on the trendiness of the product but also on its durability and quality. It uses robotic technology imported specially from Germany, which allows Lenskart to be the only brand in India which is able to make eyewear with up to 3 decimals of accuracy.

Catering to the Indian sentiment of — ‘ aur dikhao ‘, Lenskart India has over 5,000 styles of frames and over 45 types of lenses. They don’t just offer reading glasses but also offer a range of the latest designer sunglasses.

Lenskart has also revolutionized the eyewear industry by using cutting-edge technology. It offers services such as 3-D trial facilities in order to make the process smoother for its customers. It also follows an aggressive marketing strategy where it offers its first-time customers their first frame free of cost.

Lenskart has changed its model over the years and follows an Omni-channel retail model. In an Omni-channel retail model, the business offers services both online as well as offline mode. Initially, it just had an online presence, but soon, it made its mark in the offline world as well. It now has over 550 stores in 30+ cities across India.

The main agenda of Lenskart India behind opening up brick-and-mortar stores was that Indian consumers were a little apprehensive about purchasing eyewear online. The customers wished to try the product out in a physical presence, and touch and feel it in order to be absolutely sure about its quality.

Also, opening up physical stores helped the brand grow its business faster and gain the trust of its customers. They used the Omni-channel to convert their offline customers to online by offering them application and portal facilities. This also helped them strengthen their ties with the customers.

Impressed with the success story of Lenskart? Then, delve into similar examples of impressive success approaches that made the best brands in India today.

Lenskart Funding and Valuation

Lenskart funding has been done by 12 investors that include PremjiInvest, Kedaara Capital, Chiratae Ventures, TPG Growth, Ratan Tata of Tata Sons, Rajeev Chitrabhanu, Adveq, Eqip Capital, IFC Venture Capital Group, etc. It has managed to raise a sum of $459.6 million in over 9 funding rounds.

In December 2019, Lenskart raised $275 million from SoftBank Vision Fund, after which it reached a valuation of $1.5 Billion and generated a revenue of Rs. 486.26 crore in 2019.

The Eyewear Industry

Currently, almost 50% of the world's population needs to wear glasses, and in India alone, almost 1/3rd of the population requires them. However, out of the 1/3rd, about 25% of them actually address their eye problem and wear spectacles.

The eyewear sector in India is extremely unorganized. There are just 10,000 optometrists, whereas there is a requirement for about 40,000 optometrists. However, since the industry is moving towards becoming a more organized sector, there is a lot of growth potential.

The industry had experienced a growth rate of 30% on a yearly basis in the earlier years of its business, and currently, it is a $10 million market. With more people becoming aware of their eye problems and people buying spectacles to follow trends, more than 1.5 million spectacles are sold in India each day.

Continue reading…

[idigitizellp21]

Why Is Social Commerce Crucial For Your E-commerce Business?

Imagine your products or services effortlessly popping up in your customers' social feeds, not as intrusive ads, but as delightful discoveries woven into their daily scroll. This approach ignites curiosity and inspires them to take action, turning casual browsing into genuine excitement! No websites, no distractions, just a fluid transition from browsing to buying within seconds. That’s the power of social commerce: a strategy where the traditional barriers of online shopping disappear, and your business becomes seamlessly integrated into the social experiences of your customers. 

What is Social Commerce? 

Social commerce is the practice of selling products and services directly through social media platforms. It's a type of e-commerce that combines social media and online media to create a seamless shopping experience.

Different Types of Social Commerce Tactics

Social commerce is more than just selling products on social platforms; it involves various tactics that help brands seamlessly integrate into the daily social habits of their customers. Here are some popular approaches businesses are adopting:

1. Shoppable Posts: Instagram and Facebook allow businesses to tag products directly in posts and stories, letting users click and buy instantly. These posts look like regular content but provide an easy way for users to shop without leaving the app.

2. Live Stream Shopping: Platforms like Instagram, Twitch, and YouTube have integrated live streaming with e-commerce. Brands can showcase products live, interact with viewers in real time, and offer direct purchasing links, creating an immersive shopping experience.

3. Influencer-Driven Commerce: Collaborating with influencers to promote products in an organic way is one of the most effective tactics. Influencers generate trust and credibility, and with features like swipe-up links or “Shop Now” buttons, followers can quickly convert from passive viewers to buyers.

4. User-Generated Content (UGC): Encouraging customers to share their experiences with your products creates authenticity. Brands can leverage this content by resharing it on their own social pages, showing real-life use cases that inspire potential buyers.

5. Social Contests and Giveaways: Interactive strategies such as contests, challenges, and giveaways encourage users to engage with your brand and create buzz. These events often boost visibility and engagement while driving traffic toward your products.

6. Chatbots and In-App Customer Support: Instant interaction through chatbots or in-app messaging allows customers to ask questions, get recommendations, and even complete transactions all within the social platform, enhancing the user experience.

Examples of Big E-commerce brands leveraging Social Media

1. L’Oréal's Live Shopping Events: L’Oréal has capitalised on live stream shopping through partnerships with influencers who host live product demonstrations. Viewers can interact in real time and purchase products during the event, creating an interactive and engaging shopping experience.

2. Jordan Shoes Iconic Collaboration: A few years back, the famous Jordan shoe brand collaborated with Snapchat to launch a new product in conjunction with that year’s NBA All-Star game. They utilised Snapchat to deliver exclusive deals directly within the app, simplifying the purchasing process and fostering a sense of community around the event.

3. Sephora’s Chatbot-Driven Social Commerce: Sephora uses Facebook Messenger chatbots to provide personalised product recommendations, answer customer inquiries, and guide users to complete purchases all within the chat interface. This provides a conversational shopping experience that boosts conversion rates.

4. Lenskart’s AI Try-On Feature: Lenskart, India’s leading eyewear brand, introduced an innovative AR feature on their app and social media platforms, allowing customers to virtually try on glasses. This immersive experience not only boosts customer confidence in their purchase but also facilitates direct buying options through their social media channels.

Social commerce is a game-changer, offering businesses innovative ways to engage customers and drive sales. By exploring Social Media Hidden Gems for Digital Marketers, brands can effectively turn social platforms into powerful retail channels. With the right tactics and strategies, companies can harness these opportunities to upgrade their online presence and boost their bottom line.

At iDigitize, we are passionate about creating customised social commerce strategies that resonate with your brand’s unique identity. Get in touch with us today to explore how we can channel cutting-edge social commerce trends to propel your digital marketing to new heights!

BE SEEN, GET CONNECTED, GO VIRAL!

[binarychai1]

Augmented Reality (AR) Mobile Apps Revolutionizing India's Digital Landscape

Augmented Reality (AR) Mobile Apps Revolutionizing India's Digital Landscape

In the dynamic realm of technology, Augmented Reality (AR) has emerged as a groundbreaking innovation, transforming how we interact with digital content and bridging the gap between virtual and real-world experiences. India, with its burgeoning tech-savvy population and thriving startup ecosystem, is at the forefront of adopting and innovating AR applications across various sectors.

Understanding Augmented Reality

Augmented Reality enriches the user's perception of the real world by superimposing digital elements such as images, videos, or 3D models onto the physical environment. Unlike Virtual Reality (VR), which immerses users in entirely virtual environments, AR enhances the existing reality through smartphone cameras or wearable devices.

AR's Impact Across Industries

Retail and E-commerce: AR has revolutionized the retail experience by allowing customers to virtually try on clothes, accessories, or even furniture before making a purchase. Apps like Lenskart and Myntra have integrated AR to offer virtual try-ons, enhancing customer satisfaction and reducing return rates.

Education and Training: AR has immense potential in education, making learning interactive and engaging. Apps like Byju’s and WhiteHat Jr. use AR to visualize complex concepts, making learning more immersive and understandable for students of all ages.

Real Estate: AR apps like Magicbricks and NoBroker use AR to provide virtual property tours, allowing potential buyers or renters to explore properties remotely and in detail, thus saving time and resources.

Gaming: AR-based games like Pokemon Go have taken the gaming world by storm, blending virtual creatures with real-world locations, encouraging players to explore their surroundings actively.

Healthcare: AR is revolutionizing healthcare by assisting in surgeries through AR-guided procedures, training medical students with virtual simulations, and even aiding in remote diagnostics.

AR Apps Making Waves in India

Lenskart: Known for its virtual eyewear try-on feature, Lenskart allows users to see how different frames look on their faces before buying, enhancing the shopping experience.

Housejoy AR: This home services app uses AR to show customers how their homes could look after a renovation or with different interior design options, making home improvement decisions easier.

Snapdeal AR: Snapdeal has integrated AR to allow users to visualize how certain products, such as furniture or electronics, would look in their homes before purchase.

Bajaj AR: Bajaj Electricals launched an AR app that helps customers visualize how various lighting fixtures would look in their homes, facilitating informed buying decisions.

Challenges and Future Outlook

While AR has tremendous potential, challenges such as device compatibility, development costs, and user acceptance remain. However, with the rapid advancements in smartphone technology and increasing consumer awareness, the future looks promising for AR in India.

As we move forward, the integration of Artificial Intelligence (AI) and Internet of Things (IoT) with AR promises even more sophisticated and personalized experiences. The key lies in continuous innovation, user-centric design, and leveraging AR to solve real-world problems across diverse sectors.

In conclusion, Augmented Reality is not just a technology but a transformative force driving innovation and enhancing user experiences across various industries in India. As more startups and established companies embrace AR, we can expect to see exciting developments that redefine how we interact with digital content and the physical world around us.

In this era of digital transformation, Augmented Reality stands out as a beacon of innovation, promising to shape the future of technology and redefine what's possible in the digital age.

[encantotek]

5 Innovative Mobile Application Development Trends for the Year 2024

Mobile apps have become one of the most essential parts of business growth. Every online business, small or large, is leaning towards mobile apps to provide value services to their customers. However, with the ever-changing technological landscape, mobile apps need to be upgraded. In this blog, we give you a list of the 5 most innovative mobile app trends that you should look to adopt in 2024. You can always get help from mobile application development services for better integration of technology for your business.

5 Innovative Mobile App Development Trends

1.  Chatbots

Chatbots have become pioneers of modern mobile apps as they have reduced the work of human staff. With the help of Chatbots, businesses can maintain customer relations easily. Chatbots can be programmed to answer any query that customers have 24*7. All the chatbots are programmed to provide exceptional user experience and almost every brand and business has started incorporating chatbots in their mobile apps.

2.  Artificial Intelligence

Artificial intelligence is the present and future of mobile app development. With the help of AI, you can add features like Speech recognition, Text recognition, Face recognition, Machine learning, Chatbots, and Biometrics to your mobile app. AI’s potential is yet to be unleashed and if you start integrating it today on your mobile app, you will be far ahead of your competition. You can consult mobile app development experts for AI integration in mobile apps.

3.  Augmented Reality

Augmented reality provides a real-time experience to the user. It has been incorporated by various brands such as Lenskart, and Myntra, for the customers to understand how they will look in certain products. Snapchat has incorporated AR for entertainment in the form of filters. AR can help you get customer attention and engage them for a longer period. In addition, AR can help in faster conversion.

4.  IoT

IoT can make your business app more intelligent than ever as it can process bulk customer data. You can easily analyze and monitor customer behavior through data collected by IoT. Incorporating IoT in your mobile app, especially for retail businesses can work like a charm as it provides customer buying behavior and personal details. IoT is vast to incorporate and to include it seamlessly; you can always hire mobile app developers.

5.  5G Technology

5G technology will supercharge the loading speed, user experience, connectivity, and streaming of AR, VR, or MR content for your mobile app. Developing a mobile app compatible with 5G technology will help reduce latency and will introduce entirely new app functionalities and experiences. With the help of 5G technology, mobile apps will be able to create a secure, and user-friendly mobile interface and faster loading experience

Create an Exceptional App For Successful Business!

To conclude, we will only suggest you stay on the edge when it comes to technology and mobile apps for the success of your business. You need to upgrade your mobile apps with time to remain competitive in a growing business environment. If you incorporate 5 trends discussed above in 2024 for your mobile app development, you will be good to go and ahead of the competition. However, sometimes integration of new-age technology can be tricky and to resolve the issues you will need the best mobile app development company, so contact Encanto Technologies today.

[techadventuress]

Sachin Dev Duggal | Natasha: The Future of Product Management is Here

Builder.ai, an AI-Powered platform for composable software which was founded by serial entrepreneur Sachin Dev Duggal to make it simple and affordable for average people and businesses to turn their ideas into software, has announced a Series D financial commitment of more than $250 million.

Over $450 million has been raised in Series D funding for Builder.ai, an AI-powered platform for modular software. The fund will be utilized to conduct research and development for Natasha, the company's AI Product Manager, and the platform's comprehensible app/software platform. Natasha manages duties like feature mapping and asking teams that interact with customers questions. Natasha's beta version was released in September 2021. The world's first AI-powered product manager, Builder Studio 3.0 from Builder.ai, intends to democratize software development. According to Sachin Dev Duggal, Chief Wizard and Founder of Builder.ai, the company intends to offer its customers a fully realized product that serves the customers the utmost control over the future. This in a way shows the commitment towards the business operations for customer-oriented goals.

The business wants to make consulting a smooth, predictable, repeatable process that ensures top-notch practices in every output. The most recent round of funding will support the business's creative pipeline, industry leadership, and leadership in partnerships and technology. Builder.ai's vitality is supported by consistent investment, strategic partnerships, positive customer feedback, and sector innovation. The company's initial investors, Iconiq Capital, Jungle Ventures, and Insight Partners, took part in the Series D investment.

The trend and technologies are drastically transforming the world, whether it's about Dubai’s Museum of Future, automation/optimization technology in manufacturing to ChatGPT, or Google Bard, all these are AI-Powered based horizons in terms of operations. In the same

Whether it is about Lenskart, an Indian multinational optical prescription eyewear retail chain, it uses Virtual Augmented Reality experience for scanning and analyzing the face. This tool allows you to scan and analyze your face, and detect your face shape and temple size, thereby suggesting frames that suit you the best. This is AI-Powered virtual reality technology that is quite strong in terms of detecting the face of the buyer with its advanced algorithms technology. Whether India or the world, technology is continuously emerging constantly.

Thus, Natasha, The AI Product Manager does feature mapping and also interacts with the customers. Sachin Duggal aims to utilize the funds towards the upgradation of Natasha, by which it will perform its duties more efficiently.

[raazbhagat]

India’s Top 10 E-Commerce Website

1. Amazon India:

Overview: Amazon is a global e-commerce giant that entered the Indian market in 2013. It offers a wide range of products across various categories.

Strengths: Vast product selection, strong logistics network, and Amazon Prime membership benefits.

2. Flipkart:

Overview: Founded in 2007, Flipkart is one of the earliest and most popular e-commerce platforms in India. It was acquired by Walmart in 2018.

Strengths: Extensive product range, strong customer base, and a user-friendly interface.

3. Snapdeal:

Overview: Launched in 2010, Snapdeal initially started as a daily deals platform but transitioned into a full-fledged online marketplace.

Strengths: Diverse product offerings, competitive pricing, and regional reach.

4. Myntra:

Overview: Specializing in fashion and lifestyle products, Myntra was founded in 2007 and was acquired by Flipkart in 2014.

Strengths: Focus on fashion, exclusive brand tie-ups, and a robust user interface.

5. Paytm Mall:

Overview: Paytm Mall is an extension of the Paytm ecosystem, one of India’s leading digital payment platforms.

Strengths: Integration with the Paytm wallet, cashback offers, and a wide range of products.

6. BigBasket:

Overview: BigBasket is India’s largest online grocery store, founded in 2011. It focuses primarily on grocery and daily essentials.

Strengths: Extensive range of grocery products, reliable delivery network, and quality assurance.

7. Grofers:

Overview: Similar to BigBasket, Grofers is a popular online grocery delivery service in India.

Strengths: Competitive pricing, user-friendly app, and efficient delivery system.

8.FirstCry:

Overview: FirstCry is India’s largest online portal for baby and kids products, established in 2010.

Strengths: Comprehensive selection of baby and kids’ products, trusted brand for parents.

9. EWShopping:

Overview: EWShopping is a rising e-commerce platform in India known for its diverse product range, competitive pricing, and user-friendly interface.

Strengths: Vast selection of products, customer-centric approach, and seamless shopping experience.

EWShopping is a noteworthy player in the Indian e-commerce arena. With its focus on a wide array of products and a customer-centric approach, it has gained recognition for offering a seamless shopping experience. While it may not be as established as some of the larger players, it has shown promising growth and potential in the Indian e-commerce market. It’s important to keep an eye on EWShopping as it continues to evolve and compete in this dynamic industry.

10. Jerk off:

Overview: Nykaa is a specialized e-commerce platform dedicated to cosmetics and beauty products, founded in 2012.

Strengths: Wide range of beauty products, curated brands, and a strong online presence.

11. Pepperfry:

Overview: Pepperfry is a leading online furniture and home decor marketplace established in 2011.

Strengths: Extensive collection of furniture and home decor items, interior design services.

12. Lenskart:

Overview: Lenskart is an online retailer of eyewear, contact lenses, and related accessories, founded in 2010.

Strengths: Wide range of eyewear options, virtual try-on feature, and home eye check-up services.

13. They are often:

Overview: Zivame specializes in lingerie and intimate wear, providing a platform for women’s innerwear needs.

Strengths: Extensive collection of lingerie, fitting guide, and discreet packaging.

14. BookMyShow:

Overview: While primarily known for ticket booking, BookMyShow also offers e-commerce services for merchandise and event-related products.

Strengths: Wide range of event-related merchandise, established brand for event bookings.

15. ShopClues:

Overview: Founded in 2011, ShopClues is an online marketplace focusing on unstructured categories and value-priced products.

Strengths: Value-for-money products, deals and discounts, diverse product range.

[generalwombatexpert]

Before buying & selling unlisted shares of Lensekart you should subscribe to Planify telegram channel or Visit Planify official website, where you will get unlisted shares news in daily morning. You may also download our android and IOS app and login to get live Lenskart share price.

[primeinsights1]

Top 10 Online Shopping Sites in India, 2023

The usage of the internet has increased exponentially over the last few years in India and the market has been providing us with numerous options and choices of items. As a result, people have tended to become shopaholics with their changing tastes and choices as well. The payments have become simpler and the range of articles is getting diversified each day. Some finest online shopping sites are continually producing and displaying new products and services to give offer us a new world of online shopping. There is always something new to discover, the latest offers to find and special releases each day, to make the experience of online shopping more thrilling. Let us look into some finest online shopping sites in India:

Flipkart

It is a perfect destination for a variety of users and easily meets their day-to-day demands and needs. There are different portals for grocery, online medicine, electronics, fashion and lifestyle, etc. latest discounts are displayed on the front opening screen and the range of products can be sorted based on price, colour, type, choice, etc. The payment options are many, making it simple for buyers to avail of them. It is currently owned by Wal-Mart.

Amazon

Amazon has brought tremendous business to India, being the largest retail online shopping platform. Not only do the products belong to a wide range of variety but the items listed are best in their kinds and prices. The look of the app is simple and vivid. Amazon provides Prime subscription to the app along with Prime Music and Prime Video, where users can shop and get one-day delivery, watch videos or listen to music unlimitedly for a certain period based on their plan’s membership.

Myntra

It is an online shopping platform for luxury goods, especially in the apparel section. However, it includes other luxury brand goods like cosmetics, accessories, items of fashion, etc. It exclusively advertises its products and makes an aggressive display to expand the platform’s reach and land it as a reputed online shopping site. Returning or exchanging is quite simple and payment options are much easier.

Pharmeasy

online shopping platform, Pharmeasy as the name suggests, is a wide medicine and healthcare product-selling platform that can deliver medicines at a nominal rate with express delivery for emergencies. There are facilities for lab tests, collection from home, and online medical report delivery. The organization is deemed to give the best services at an affordable price. India’s online pharmacy sector has scaled through its online platform.

Snapdeal

Snapdeal is the marketplace for items with maximum discount prices. There are sections for sports, electronics, lifestyle, fashion, home needs, footwear, etc. offers change each day giving customers the urge to visit its website or app daily. Certain products are available with zero shipping charges making the online shopping experience more feasible.

Lenskart

It is an online Indian eyewear online shopping platform that has given the general public the easiest way to choose their perfect glasses with numerous options of frames, glasses and even contact lenses. It produces and assembles lenses with the power of robotics and produces error-free power glasses and sunglasses based on prescription readings. There are home visits, where customers can test their powers and try on the frames.

Ajio

This online shopping site began in 2016 with a wide range of collection of apparel for women. It offers private label clothing and contains the world’s top brand fashion apparel in its range of collections. Over 200 national and international fashion brands are listed here. There are multiple discounts and offers on each item and the products are undoubtedly the best in their quality and size.

Nykaa

This is the only online shopping site for cosmetic brand collection site that is believed to have taken women and girls of any age to a new era of makeup and styling. It is probably India’s only beauty destination. The products are the best of their kind and any new or latest-launched cosmetic brand products are first to get listed on the Nykaa app. From soaps to blushers, from creams to hair conditioners, girls and women can get all under one roof.

Meesho

No one could have imagined that good products can be availed online with multiple choosing options at such affordable rates before they encountered shopping at Meesho. Products start from 10/- to thousands and there are multiple options easy to confuse minds. It is an interface for small enterprise to sell their goods. Anyone can become a vendor and sell the products here, keeping their share of the profit and delivering them to the customer’s location easily.

Pepperfry

Now furniture’s a click away. Pepperfry Online Shopping Site is the answer to all the furnishing demands of humankind. There are diverse varieties in various kinds of furniture that are durable, luxurious, and come in modular formats as per choice and prices. There are even rentals and custom pieces available. India’s most recognized online furniture platform is Pepperfry. There are closest, beds, chairs, tables, wardrobes and so many items to die for, delivered to your doorstep hassle-free.

[bookmytalent]

8 Top Web Development Trends to Follow in 2023

From 2 billion in 2010 to 4.6 billion in 2021, the number has increased to 5.7 billion internet users worldwide. It is in fact rising at the annual rate of 3.5% suggesting that by the end of 2023, two-thirds of the world population will be online. And for businesses to serve such a large number of people online, they must follow the top web development trends.

Online presence is something that can make or break the game for a business. And what can be more critical for businesses to beat their rivals online than perfecting their web development game? Because a webpage is what decides whether the visitors are going to stay or bounce back to the search engine. 

Just to make a reminder, you are not the only one delivering a service/product. There are countless rival businesses out there competing for the attention of the customers. One simple mistake and you’re out of the league. And with that said, the world is going to witness a bright future of web development in the coming years.

In this blog, we will be focusing on the importance of web development and the 2023 trends that are going to work wonders for businesses.

Why Is Web Development Important for Business?

Web development is the answer to most of your business concerns. Let’s see how.

Your website holds the identity of your brand:

Just as someone’s taste in clothing reveals a lot about them, a company’s website also reveals a lot about it. How companies present themselves to customers can have a big impact on how they perceive those enterprises. And to do so, web development plays a major role.

Your website helps you target your potential customers globally without having you move. Just an interactive website and you are good to go. Some of the most important aspects of a brand’s identity are:

Your business logo

Company’s tagline

Font style that your company uses

The color palette which is always used in your logo and tagline

The way your products look and feel

Graphics used in the logo and images

A good website helps your business attract valuable search engine traffic:

In order to draw in high-quality search engine traffic, a website must be developed and optimized properly. Customers are continuously using Google and other search engines to search for products and services. Optimizing your website’s keywords and title topics will greatly assist visitors in finding your website.

Having a website makes you available for your customer 24/7/365:

Your customer’s need and desire to buy something that you produce or deliver can develop at any time of the day. It may also happen during non-business hours. And if you don’t have a website and aren’t available when you’re needed, you’re useless to the customers. 

That’s why having a website is crucial for any business, irrespective of size. And this is where web development comes into play, making your services and products appear interactive and appealing online. Apart from this, web development also helps you build a website that attracts more visitors and decrease the bounce rate.

Focusing on web development will help you gain higher ROI than you spend:

Remember that you must be available to your customers at all times. And having a website will be extremely beneficial in this regard. Without a website, it will be difficult for your company to make an impression and even survive.

Top 8 Web Development Trends for 2023

Augmented Reality/ Virtual Reality:

It’s impossible to talk about cutting-edge web technologies without acknowledging augmented and virtual reality. These technologies allow the device to act as a bridge between us and the digital world. For example, people use different face filters on apps like Snapchat to change their appearance online.

Similarly, there are websites such as Lenskart that allow people to see how they would look wearing a specific spectacle.

Looking at these two examples, it is safe to say that AR technology has a bright future. It especially is true for industries like healthcare, education, and e-commerce. Because after all customer satisfaction is the ultimate goal that will help businesses gain profit and a loyal customer base. 

Progressive Web Apps:

Progressive Web App (PWA) technology is one of the top trends in web development. It is a web app that works as a site but offers a nearly identical experience to a native mobile app. t operates outside of the browser and communicates with users like a native app.

PWAs speed up website loading and enable offline functionality like Google Maps. PWAs are used by businesses like Starbucks, Uber, Pinterest, and Twitter to improve the user experience. And in the coming years, many more will start to follow this trend.

Accelerated Mobile Pages:

A popular 2023 trend in website development is accelerated mobile pages. It is a project that resulted from Google and Twitter collaboration to develop quicker mobile pages. Easy to load AMP optimized pages perform better in search engine results than other mobile websites.

Developers are embracing AMP technology as the internet becomes more user-focused. Additionally, using AMP enables businesses to cut costs on user experience while luring users with slow internet.

Artificial Intelligence:

AI assistants are capable of learning, data collection, and problem-solving. One of the most important technologies that will affect how websites are developed in the future is thought to be in this field. In 2023, there will be greater demand for communication that is supported by AI.

Customer satisfaction has reportedly increased as a result of the use of AI in retail, according to a Capgemini survey of 400 retail supervisors. AI also lowers the rate of user churn at the same time.

Using text or speech chats, AI assistants speed up operations for millions of people and numerous businesses. Consideration of this most recent website development technology is crucial today. Additionally, it is critical for companies of all sizes to maintain constant customer engagement in light of the proliferation of AI assistants.

Cloud Computing:

The way that businesses operate has already changed as a result of cloud computing. As businesses depend mostly on this technology, the cloud is highly sought after in many industries. 

Delivering IT resources and computing services over the Internet is the concept behind cloud computing. It gives companies more processing power, data storage, etc. It is a practical solution to owning and managing servers, which calls for some technical expertise.

Performance Optimization:

Have you ever become impatient waiting for a website to load? The slow website will lose a lot of visitors who will go elsewhere to find the information or services they need. It implies that a good first impression depends on speed. As a result, your website needs to be able to handle traffic spikes and function well across a variety of platforms.

Performance improvement has a domino effect. Better engagement, higher conversion rates, and improved SEO are all benefits of a faster-loading website. As a result, it will assist companies in generating more traffic and boosting sales.

Internet of Things:

The Internet of Things (IoT) is a chain of devices connected through wifi in which data flow occurs automatically. It is one of the most promising modern advances in web development. A world where everything is connected to the internet is no more science fiction. Around 30 billion active Internet-connected devices are expected by 2025.

Since it promotes continuous data flow, the Internet of Things (IoT) has emerged as one of the most potent web development technologies.

It enables companies to quickly engage with customers and create unique experiences. Advanced connectivity across different operational models and website designs can also be built using IoT.

Motion User-Interface:

The trend of motion UI comes under the arena of web product design. 50% of customers believe web design to be an important part of the brand, as per the Top Design Firms report.

It allows you to create animated charts, background animations, and modular scrolling. All of these, along with numerous other components, will aid in expressing your individual style and entertaining your user. In the design of progressive web apps, Motion UI proves to be even more beneficial.

Final Words:

The way that businesses can interact with their customers will change in 2023 as a result of current web development trends. Websites can maintain their competitiveness and provide a fantastic UX by implementing the newest web technologies. 

We’ve compiled a list of the top eight new web development technologies that we expect to see in 2023. Are you looking for a dependable custom software development partner to assist you with their implementation?

Our team will gladly turn your ideas into reality and help you grow your business. Contact us to discuss your project, and our experts will assist you in making it a reality.

Hire Indian developers today and take your business to the next level!

[eyecatchersadagency]

Top 6 Digital Marketing Trends Everyone Should Be Aware of in 2023

In 2023, digital marketing will be even more complex and competitive than it is today. If you want to stay ahead of the competition, you need to be aware of the top digital marketing trends. These trends will help you create more effective campaigns and reach your target audience more effectively. 

Here is a list of top six trends you need to keep an eye out for and focus to boost the reach of your campaigns.

1.  AI in Marketing

Digital marketers, AI is coming for your jobs. But don't worry, you're not going to be replaced. Instead, you're going to be augmented. AI is going to help you do your jobs better and faster. So, get ready to take advantage of the amazing opportunities that AI can provide. The future of AI is unpredictable but also full with possibility. But despite the many unknowns about the future, there are a number of factors that suggest that AI will become increasingly important.

Despite these challenges, the future of AI looks very bright. With continued advances in technology and growing awareness of the potential applications of AI, we can expect to see AI playing an increasingly important role in our lives in the years to come. In the current marketing landscape, AI is playing an increasingly important role. As marketers strive to understand and keep up with the ever-changing digital landscape, AI is becoming a valuable tool to help them automate tasks, personalize content and drive better results.

Here are three ways that AI is changing the face of digital marketing:

    Automation of Tasks

One of the most valuable applications of AI for digital marketers is its ability to automate tasks. There are a number of tools that use AI to help automate various marketing tasks, from social media management to email marketing.

By automating repetitive and time-consuming tasks, AI frees up marketers to focus on more strategic tasks that require human interaction and creativity.

    Personalization of Content

Another way that AI is changing digital marketing is through the personalization of content. AI-powered tools can help marketers to better understand their audiences and deliver content that is relevant and engaging.

By personalizing content, marketers can ensure that they are providing value to their audience and building relationships that will last.

    Improved Results

Finally, AI is helping marketers to drive better results. AI-powered tools can help marketers to track and analyze data to better understand what is working and what is not.

By using AI to improve their marketing efforts, marketers can see a significant increase in leads, sales and ROI.

AI is changing the face of digital marketing and helping marketers to drive better results. If you want to stay ahead of the curve, it's time to start incorporating AI into your marketing strategy. 

2.  Augmented Reality

Augmented Reality is one of the most fascinating and talked-about technologies of recent years. The way we interact with the environment around us might alter as a result of this technology.

Any modern business must include digital marketing in its operations. By utilizing AR, businesses can take their marketing campaigns to the next level. There are many ways in which AR can be used in marketing. For example, businesses can create AR experiences that allow customers to virtually try products before they buy them. Companies like Nike, Lenskart, Ikea, Apple are already making use of AR to show the preview of their products to the customers. 

Another way in which AR can be used in marketing is through the creation of AR ads. These ads can be placed in physical locations, such as on buses or in store windows. They can also be placed in digital locations, such as on websites or in apps. Brands are making use of this by making Instagram filters that allow users to place objects in their surroundings. Brands like Coca-Cola, Ferrari, Apple are some to name who have used this strategy.

AR ads can be used to great effect by businesses of all sizes. They are a great way to capture the attention of potential customers and to promote your products or services in a fun and interactive way.

3.  Voice Search Optimization

One of the latest trends is voice search optimization, and it's one that smart marketers are taking advantage of. What is voice search optimization? Simply put, it's the process of optimizing your website and content for voice search. This means creating content that is easy for voice assistants like Siri, Alexa, and Google Assistant to understand and deliver.

Why is optimizing for voice searches important? because voice search is becoming increasingly popular as a method of online information discovery. In fact, according to Comscore, more than 60% of all searches will be voice searches by 2023.

If you want your website and content to be found by people who are using voice search, then you need to optimize for it. 

To get you started, consider these suggestions:

    Use natural language

When creating content for voice search, use natural language that people would actually use when speaking. This means using long-tail keywords and natural phrases rather than keyword stuffing.

    Make your content scannable

When people use voice search, they generally expect to get a quick answer. This means your content needs to be scannable and easy to digest. Use short paragraphs and bullet points to make your content easy to scan.

    Optimize for questions

People often use voice search to ask questions. When optimizing your content for voice search, make sure to include questions and answers. This will make your content more likely to show up in search results.

4.  Programmatic Advertising

Programmatic advertising is a form of digital marketing that uses software to automate the buying and selling of advertising space. This means that ad space can be bought and sold in real-time, based on algorithms that take into account factors such as the price of the ad space, the type of ad, and the target audience.

Programmatic advertising is a growing trend in the digital marketing industry, as it offers a more efficient and effective way to buy and sell ad space. In fact, according to a report from US advertisers programmatic ad spend amounted to $106 billion in 2021, a 41% increase year on year, with eMarketer forecasting that this will rise to $123.2 billion this year in 2022.

There are a number of benefits of programmatic advertising for both advertisers and publishers. For advertisers, programmatic advertising offers a more targeted and efficient way to reach their target audience. For publishers, programmatic advertising can help to increase revenues by selling ad space in real-time. 

5.  Personalized Pop-Ups and Push Notifications

Have you ever come across any website or app in which while scrolling suddenly a message or image pops up Personalized to your recent searches or activity? This is because of cookies and cache data from the recent searches and website visits. Marketers use these cookies to identify and target audience for their products. For example, say you were searching for a Nike shoe online then you switch to other app and you see a banner ad of the same shoe that you were looking at or you opened Zomato to look at something to eat and 5 mins later there is a push notification on your phone with the same dish you were looking at with a offer to sway you to place an order. Many brands and apps are now Implementing these push notification marketing channels on their apps and websites to connect with their customers and retain them. Brands like Zomato, Swiggy, Ola, Uber, Amazon, are some who are already taking advantage of this channel.

6.  First-Party Data collection

After the demise of third-party data collection and changes in the privacy laws of companies it will get harder and harder to get data from consumers. This change will result in difficulty in targeting, getting leads and in turn conversions. Brands will have to depend on first-party data collection techniques and maintain the data of their consumers in order to retain their customers. Brands will have to focus on creating campaigns to generate lead, get them to fill forms and signup for news letters in order to get their data. This will be a very important strategy in the coming years as the era of third-party data is coming to an end.

Eyecatchers is an advertising agency with a difference - we make advertising that sells! Print, outdoor, TV, radio, events, website, digital, social – we help you send out a consistent message through all media !

[techno12]

The Benefits of Investing in the Unacademy Education App Development

Introduction

The adage often holds: it’s better to give than to receive. This applies to many areas of life but is especially true when it comes to giving back to the community. In education, the Unacademy App Development platform is proving to be an excellent way to support students. 

If you are trying to monetize your knowledge, you need to make your website as attractive as possible. One of the best ways to do that is to offer a membership plan. The Unacademy is a great platform for people to learn from. The app will help you publish content and even stream video courses. You can monetize your content with their affiliate program.

Education is a topic that is always prevalent in the day-to-day lives of people. Online education is also on the rise and people are using it to their advantage. One online education platform that is being used by many people is the Unacademy app. This app has taught people about topics such as the human body, economics, and the humanities. People who have used the Unacademy app have said that it has been an effective tool for learning and that the app is worth it. Unacademy education app development cost the reasons why investing in this app is worth it and how you can get started.

Every day, the internet is loaded with new information, new ideas, and new ways to learn. It's easy to become overwhelmed and think that there is too much to know. This is where the Unacademy Education app development comes in. The Unacademy Education app is an app to make education more accessible to everyone. The app is designed to help students learn more flexibly to find time for their personal life. The app has been able to help students with their homework, notes, and even their college applications. The idea behind the Unacademy app is to provide students with the best education for their needs. The Unacademy app provides educational programs for students of all ages, from students in their early years of education to students who are looking for additional education. From the course of their courses, students will learn the basics of mathematics, science, and English. The Unacademy app is available on both the App Store and Google Play. It is also available through their website.

Also, read: How much does it cost to develop an app like Lenskart

What is the Unacademy app?

The Unacademy app is an education app that provides students with all of the resources they need to succeed in their online courses. Students can access the app on their phones, tablet, or computer. The app provides students with lectures, assignments, and quizzes. Students can also interact with their professors and classmates through the app. The app is currently available for both Android and iOS. There is no subscription fee for using the app which means anyone can use it and it is free.

What are the benefits of the Unacademy app?

The benefits of investing in the Unacademy app can be many. First of all, you will be able to learn from the best. The education experts behind the app are some of the most experienced in the industry. They have a vast range of knowledge and experience that is unparalleled in the app marketplace. This means that you will be able to learn from the best in the industry. The app also has a wide range of topics to choose from, which means that you will find the perfect topic for you. There are also a lot of amazing features that you will be able to take advantage of. You will be able to follow your progress and see your progress in real-time. The app also has a lot of interactive features that will help you to learn. The app also has a lot of content that is free to use. On top of that, the app is relatively cheap. This means that you won’t have to break the bank to learn.

Unacademy is a new online education platform that provides customized education courses that help students graduate college faster. The company was founded by retired professors who wanted to make higher education more affordable and accessible for everyone.

 Unacademy is different from other online education platforms in two ways: first, it keeps all of the tuition payments upfront; second, it provides a lifetime membership for anyone who completes at least one course. This unique business model has two major benefits. First, it reduces the financial burden for students. Second, it ensures that students are engaged in their learning and don’t drop out due to financial constraints.

 So how does Unacademy work? After signing up, students are assigned a personal tutor who helps them complete their courses. In addition to receiving regular email and chat support, each student has access to an online forum where they can ask questions and get feedback from others who have completed the same course.

 So far, Unacademy has enrolled more than 1,000 students in its courses and plans to add dozens more this year. If you want to develop an app like Unacademy, here are four tips that will help you succeed:

 1) Choose a niche that is underserved by other education platforms.

 2) Create an app that is easy to use and has a novel design.

 3) Build a strong reputation among your target audience before launching your product.

 4) Plan for long-term success by investing in marketing campaigns and product development funds

Have a look: Cost to Develop Food Delivery App Like Talabat

How does the Unacademy app work?

The Unacademy app is an app that is created to help students with their education. It is a platform where students can log in and access educational content, such as classes, lectures, and online tutors. It is the perfect app for students who are looking for a way to supplement their education with a more affordable option. The Unacademy app is also available for businesses to use. Businesses can use the app to create their online classes and make them available to their employees. The app is also available for students to use for free. It is a great way to learn and get ahead in a world where everything is changing so quickly.

Conclusion

The Unacademy app is a great way to learn about anything. It is a fun and interactive way to learn about a subject and to make it easy for users to learn about a topic. For example, if you are interested in learning about the history of the US, you can use the Unacademy app to read about the major events in US history. You can also take quizzes and test your knowledge. The great thing about the app is that it is free to use and you can learn about anything you want. The app is also available on both iOS and Android.

Brillmindz is one of the top mobile app and game app development companies in India. We have a team of skilled developers who work on different platforms. We have successfully developed many apps with various clients from all over the world. We can help you build your dream app with our mobile app design and development services. We have expert developers who can build any app for any operating system.

Know more: Mobile App Development company in Bangalore

email us: info@brillmindz.com 

[binarychai1]

Augmented Reality (AR) mobile apps have seen significant growth and adoption in India, reflecting a burgeoning interest in immersive technologies. From entertainment and gaming to education, retail, and beyond, AR apps are transforming user experiences by overlaying digital content onto the physical world through smartphone cameras.

Let's delve into the AR mobile apps services in India, exploring key sectors, notable apps, and future trends.

Key Sectors Utilizing AR Mobile Apps

1. Entertainment and Gaming

AR has revolutionized gaming and entertainment by providing interactive and immersive experiences. In India, AR gaming apps like "Pokemon GO" have captivated users by blending virtual creatures with real-world environments, encouraging exploration and social interaction.

2. Education and Learning

AR is enhancing educational experiences by making learning more interactive and engaging. Apps like "Byju's Early Learn" use AR to provide visualizations and simulations that help students grasp complex concepts in subjects like science and mathematics.

3. Retail and E-commerce

AR is reshaping the retail landscape by enabling virtual try-ons for clothing and accessories. Apps like "Lenskart" allow users to try on glasses virtually using their smartphone cameras, enhancing the shopping experience and reducing returns.

4. Real Estate and Interior Design

AR apps are transforming the real estate industry by allowing prospective buyers to visualize properties in 3D. Platforms like "Magicbricks" offer AR features that overlay property details and virtual furniture, helping buyers make informed decisions remotely.

5. Healthcare and Medical Training

In healthcare, AR apps are used for medical training simulations and patient education. Indian startups are developing AR apps that provide surgeons with virtual overlays of anatomy during procedures, improving precision and safety.

Notable AR Mobile Apps in India

- Lenskart:

Lenskart's AR Try-On feature allows users to virtually try on glasses and sunglasses using their smartphones, helping them choose frames that best suit their face.

- Housejoy AR:

Housejoy, a home services platform, uses AR to visualize furniture and home decor in real-time, enabling users to see how items would look in their homes before making purchase decisions.

- Byju's Early Learn:

Byju's educational app uses AR to create interactive learning experiences for children, enhancing engagement and understanding of academic concepts.

- Pokemon GO:

While not exclusively Indian, Pokemon GO's popularity in India highlights the country's enthusiasm for AR gaming, encouraging outdoor exploration and social interaction.

Future Trends in AR Mobile Apps

The future of AR mobile apps in India looks promising, with several emerging trends:

Integration with AI and Machine Learning: AR apps will leverage AI to enhance user interactions and personalize experiences based on user behavior and preferences.

Expanded Use in Retail and Marketing: More retailers will adopt AR to provide virtual shopping experiences and interactive product demonstrations.

AR in Social Media and Communication: AR features will be integrated into social media platforms and messaging apps, allowing users to enhance their messages with virtual overlays and filters.

AR for Cultural and Tourism Experiences: AR will be used to provide immersive cultural tours and historical reconstructions, enhancing tourism experiences across India's diverse heritage sites.

Conclusion

In conclusion, AR mobile apps are reshaping user experiences across various sectors in India, from gaming and education to retail and healthcare. As technology continues to evolve, AR promises to create more interactive and personalized experiences, driving innovation and transforming how businesses engage with their audiences.

With a vibrant ecosystem of developers and increasing user adoption, India is poised to play a significant role in the global AR market, pushing boundaries and unlocking new possibilities in augmented reality.

[mangoitsolutions]

4 Emerging eCommerce Trends for Website Development

Let ‘AI’ do the work for you It’s ‘PWA’ Time

The eCommerce industry has gone through a complete turnaround in recent times. In the post pandemic era particularly, the eCommerce industry is soaring higher than ever. This enticing growth is luring many people around the world to venture into this industry. And to stay ahead of this cut-throat competition, one needs to be in sync with the eCommerce trends for website development since the very first day of the venture. Else, it won’t take you much time to realise that things are starting to fall out of place.

As the analysis has always proved it, constantly focussing on innovation and the latest trends is the key to make it big in the market. These two factors have been significant in driving sales and revenue for eCommerce businesses across the globe. 

So, if you are about to step into this fiercely competitive segment, then do not miss out on the following points wrt your business website development.

  Your Checklist of eCommerce Trends

In a world where ‘Alexa’ and ‘Siri’ have made our lives so different and easier, not having a voice assistant for your eCommerce business would be a huge mistake. It has changed and influenced our lives so much by making subtle transitions from ‘typing in’ to ‘speaking out’. It has turned around the way people search and shop online massively. It’s your ticket to make it in the choice of website for a lot many online shoppers out there. So, by adding it, you’re heading into the right direction with the latest eCommerce trends for website development. 

This is probably the trend that will not only rule in 2021 but will be there for many more years to come. This generation will mainly be remembered for social media only. And the eCommerce industry is smoothly sailing through the wave of social media. Proper integration of social media is a well-advised and far-sighted approach that ensures the success of eCommerce websites. Always remember; the ‘S’ in eCommerce stands for Social Commerce.

With so much data available in abundance, it’s quite normal that AI has taken the front seat in a lot of industries in the world. The eCommerce industry has been no different. From recommendation engines to virtual trial options offered by ‘Lenskart’, AI has taken the eCommerce industry to a whole new level. No matter where the eCommerce trends for website development are headed, AI has now become an essential element for success for businesses. A sure shot way to boost the sales and marketing efforts for them.

Acronym for Progressive Web Apps, PWA has certainly gained momentum in the eCommerce industry. Deservingly so, PWA enhances your customer experiences in a way that you wouldn’t have ever imagined. And that’s the ultimate goal of your business, right? To build a loyal customer base. PWA is currently sitting on top of eCommerce trends for website development checklist. If you miss out on this, it isn’t a mistake; it’s a blunder.

EndNote

The eCommerce industry is growing at an unimaginable pace. This makes it an attractive industry for stakeholders from different domains across the globe. From a small business to a legacy brand like TATA, everyone’s betting on eCommerce these days. This might have given you a sneak peek of the competition you’ll be facing. And there’s only one way to beat that; to be in-sync with the changing trends and embracing them effortlessly.   

[celenatriestowriteagain]

Countdown to losing my job

95 days, 31 May - woke up really late (10/12pm?), added the right photos, caption and links to the Play page while listening to the SG govt livestream about COVID plans, designed and build About page

94 days, 1 June - bit the bullet and bought webflow plan, made little adjustments to the site so it's not so embarassing to have in public

93 days, 2 June - messaged sarah re: salesforce, sent 2 job applications, move celenajasmin.com to webflow

92 days, 3 June - got feedback fr joyce, sent 5 job applications

91 days, 4 June - sent 1 job app, got 1 rejection

90 days, 5 June - edit CV, cover letter, and "about" section for salesforce, sent 2 job apps, study accessibility

89 days, 6 June - study accessibility, design practice (fcc)

88 days, 7 June - portfolio improvements, job apps, design practice (fcc)

87 days, 8 June - nothing

86 days, 9 June - 5 job applications

85 days, 10 June - more job applications

84 days, 11 June - nothing

83 days, 12 June - CV workshop

82 days, 13 June - CV updates, jobstreet profile update, portfolio updates

81 days, 14 June - jobstreet career fair

80 days, 15 June - 1st interview, draft case study

79 days, 16 June - 2nd interview

78 days, 17 June - got the design assignment

77 days, 18 June - nothing

76 days, 19 June - nothing

75 days, 20 June - design assignment

74 days, 21 June - updated portfolio, sent job applications

73 days, 22 June - update CV for DBS, interview with airwallex

72 days, 23 June - interview with a recruiter, cried the whole day, didn't do anything else

71 days, 24 June - read about whiteboarding, applied to a few jobs, did not cry

70 days, 25 June - applied to a few jobs, read up on whiteboarding

69 days, 26 June - rest

68 days, 27 June - rest

67 days, 28 June - applied for PR, rejected by airwallex, applied for a few jobs

66 days, 29 June - interview with lenskart

65 days, 30 June - rest

64 days, 1 Jul - interview with growthops

63 days, 2 Jul - interview with the china nav

62 days, 3 Jul - rest

61 days, 4 Jul - rest

60 days, 5 Jul - interview with upmesh.io, send UI/UX developer cv

59 days, 6 Jul - rest

58 days, 7 Jul - interview with kilo (1pm), interview with bybit (5pm)

57 days, 8 Jul - rest (recharge week)

56 days, 9 Jul - rest (recharge week)

55 days, 10 Jul - rest (recharge week)

54 days, 11 Jul - rest (recharge week)

53 days, 12 Jul - send some applications

52 days, 13 Jul - rest

51 days, 14 Jul - send some applications

50 days, 15 Jul - rest

49 days, 16 Jul - rest

48 days, 17 Jul - rest

47 days, 18 Jul - rest

46 days, 19 Jul - brushed up on interview skills, review materials in TG (e.g. user flows, interviews, success metrics, design hand off, design systems)

45 days, 20 Jul - send applications

44 days, 21 Jul - 5pm interview with Kydon Group

43 days, 22 Jul - study interview videos

42 days, 23 Jul - rest

41 days, 24 Jul - work on kydon test

40 days, 25 Jul - work on kydon test

39 days, 26 Jul - interview w accenture, foodpanda, send applications

38 days, 27 Jul - rest

37 days, 28 Jul - rest, kaypoh at product designer's files

36 days, 29 Jul - watch interviews

35 days, 30 Jul - rest, look at qbc files

34 days, 31 Jul - vaccine day. watch more interviews

33 days, 1 Aug - sick from vaccine

32 days, 2 Aug - rest

31 days, 3 Aug - talk to david chon

30 days, 4 Aug - prepare for fri interview

29 days, 5 Aug - prepare for fri interview

28 days, 6 Aug - interview w/ qbc

27 days, 7 Aug - rest

26 days, 8 Aug - rest

25 days, 9 Aug - interview w cara

24 days, 10 Aug - interview w orange ppl

23 days, 11 Aug - I GOT THE JOB

22 days, 12 Aug - ux interview workshop, interview w lomotif

21 days, 13 Aug - rest

20 days, 14 Aug - rest

19 days, 15 Aug - study?

18 days, 16 Aug - read book

17 days, 17 Aug - read book

16 days, 18 Aug - read book

15 days, 19 Aug - interview w/ orange ppl

14 days, 20 Aug - rest

13 days, 21 Aug - mentorship call

12 days, 22 Aug - rest

11 days, 23 Aug - read book, interview, export html from webflow

[theritikkumarfan-blog]

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[omgshalini1-blog]

Is AI a threat to human resources?

With technology taking over almost all functions across numerous industries, there is a buzz that AI might just render all human jobs obsolete.

 Is the buzz true or is it just an assumption trending?

What is AI?

Artificial Intelligence is any task performed by a computer or machine that would otherwise require human intelligence. Whenever a computer performs an activity requiring analytical thinking, reasoning, problem solving, emoting, perception, recognition, creativity etc, it is said to be demonstrating AI. Machines are being taught to imitate human behavior by ‘teaching’ them based on prescribed logic backed by humongous amount of data.

AI specifically works on three skills namely reasoning, learning and self-correction.

Computing devices operate on set algorithms that pan out the step by step process of task a completion. The algorithms are in turn based on a set of historical data that is used for generating these rules and is continuously growing, enabling the system to run the right logic and rectifying errors by fine tuning the logic to provide precise results.

Application of AI in marketing is already prevalent with other industries starting to adopt and make new innovations in the field. Use of AI technology in everyday life includes things as basic as keypad suggestions; voice and speech recognition by Siri and Alexa or even smartphones; facial recognition in android phones; online ads that are targeted to individuals based on their past behavior, their likes or dislikes. Even google uses AI called Rankbrain to list and display the most relevant content as results for a search. Automated email marketing used as a tool of digital marketing also uses AI and is based on user behavior to befit customized mails for different user.

The most common use of AI that has been prevalent from a long time now is are chatbots that reply to your queries online. Continuous research and development is going on take make it sound as human as possible using AI to make the algorithm learn and fine-tune itself as it replies.

Uses of AI across different industries:

1.   AI in healthcare:

AI in healthcare is life changing. It is being used to make diagnosis by identifying patterns in development of diseases, their growth, response and behavior. This is being done with the help of data mining to analyze trends and form precise predictions and diagnosis regarding medical conditions, management, robotic arm surgeries for more complicated surgeries and much more. AI is also helping in the field of pharmacy as it makes R&D more streamlined since it’s capable to handle and study historical data which is too big for a human mind. A bio-tech company called NuMedii has created a platform called Artificial Intelligence for Drug discovery enabling the detection of link between drugs and diseases at the systems level. Technology giants like Microsoft, apple, IBM are entering the healthcare industry. So here is hoping that medicine will see some major technological developments in the coming decade.

Some advancements like IBM Watson which is an AI tool, can analyze both structured and unstructured data to derive actionable conclusions like studying a patient’s medical record to find the best treatment plan for him thus almost acting like a doctor.

AI in e-commerce:

Use of AI in e-commerce is most widely evident. It is in this space that targeted marketing including online ads and email marketing are helping online businesses thrive. Since online is a very competitive domain to be in, marketers need to best assess the consumer behavior and create the best strategy to snatch businesses and beat competition.

The product recommendations on Amazon or movie suggestions of Netflix are all based on complex AI that keeps studying your past behavior and makes suggestions that you are mostly likely to end up buying. In order to enhance customer experience, companies like Lenskart are also using computer vision which is a part of AI to depict how a certain frame will suit your face. Chatbots on zomato and swiggy are also an example of AI being used to further customer interaction and solve queries.

AI in Banking sector:

The applications of Artificial Intelligence in Banking and Finance sector are numerous. All those areas requiring human investigation into part and present data to arrive at conclusions like loan sanctions to be given or not, can be handled by AI. Even loan applications processed via agents can be done AI bots in a smoother and more efficient manner.

AI is also being used by stock broking companies to make the right investments at the right time and decide on actions such as buying or selling within fractions of seconds to maximize profits. Hence, it is natural that AI is also being used in the area of financial advising as it can study tons of data and come out with right investment decisions for customers. It can also make very personalized investments suggestions by studying the mails, personal data and social media activity in order to find the right area and industries for long term investment.

AI is also helping in the insurance sector by creating plans based on individual consumer’s data and reducing the time required in claim processing and helping both, the company as well as the customer.

However the most important use of AI in the finance sector is fraud detection. It studies and tracks the card details based on your transactional behavior and other data points and thus, quickly recognizes abrupt changes, in turn identifying fraud.

AI in Logistics and transportation:

AI has already revolutionized the logistics and supply chain making supply chain management as super smooth and easy task. Many warehouses including the retail giant Wallmart use AI to detect store requirements in advance and use AI powered bots to sort, pack, assemble and ship products as and when required. With the likes of Amazon providing the same day delivery it is imperative to use AI to find the shortest and most efficient shipment route in order to support the last mile delivery.

Being constantly able to predict overstocking or understocking is a very important function that companies try to master. AI is helping companies now ascertain patterns in product demand and suggest shipments of products that might get understocked so that they don’t lose business.

‘Self Driving’ vehicles are the innovation of the era. Companies like Volkswagen, Tesla, Volvo and more are scrambling to develop a fool proof self-driving car. Although it is still in the development stage with a lot of R&D, rectifications and changes being done to the prototype everyday, the possibility of auto driven cars has garnered a huge following. Those days are near when auto driven cars will replace human drivers for safer roads. Meanwhile R&D is also being done on public traffic management platforms and traffic management.

AI in travel industry:

Travel industry majorly uses chatbots to reply to customer queries and improve customer service by being available to them at all times and taking queries even at odd hours. Complex algorithms also study travel history, transactional data and social media activity to learn about personal inclination and travel aspirations to understand the probable travel destinations that a customer might book for.

Personalized suggestions and targeted marketing can help travel companies to increase their conversion rate by charting out exactly what a consumer would be looking at based on his own personal travel history.

AI  in real estate:

While brokers and agents are integral to real estate, buying or selling property is not a very organized domain. Brokers keeps a tab of their clients and try to understand the socio-economic status of a client before they propose a property to them. AI can help brokers and agents fill the information gap by fitting the right client with the right property. AI can study multiple data points like past purchase behavior, income, investment etc and arrive at a decision with respect to the sale or purchase of a property and whether they will be a fit.

AI in entertainment and gaming:

Show suggestions on Netflix and Amazon prime are an example of AI being used to provide tailored suggestions. AI is helping TV and movie producers to find what shows will run best by helping them to identify trending topics and enhancing digital effects in movies thus reducing time and cost involved in production.

Tasks like storyboard development, schedule formation for filming etc are being done with the help of AI. AI is also being applied for creative concepts like designing and developing creative concepts like creating a film trailer. In 2016, the trailer of the film Morgan, was created by IBM Watson and released worldwide.

Music apps like itunes or Spotify try to understand the music taste of customers and play the right kind of music based on individual tastes and preferences. Since, technology has gotten so smart, consumers have lost patience and what is not customized for them or up to their taste can’t engage them for long.

The gaming industry uses AI extensively. In a game, there are non-player characters that respond to the player’s character as if they are a part of a storyline and hence are important to maintain the essence of the entire story and maximize the gamer’s experience. The behavior modeling of these characters is then very imperative to the storyline and their real time adaptation to the game is where all advanced and complex AI algorithms are used.

AI in Manufacturing:

AI in manufacturing is very pervasive. It is used in all layers of manufacturing starting from workforce planning to range development to production planning, packaging, logistics and so on as a result improving efficiency, quality and safety of employees and the unit.

AI is also used for sensitive functions like accurately predicting the malfunction of an asset or part of a machine. This is required by the management to plan in advance so as to not suffer any loss of downtime of a mishap that can occur due to malfunctioning machines on the production site.

Robots are a very important part of a production floor but they have been static and been used for mechanical work in the past requiring human intervention for complex jobs. The use of AI in robotics can reduce redundant tasks for humans and enable shorter lead time on the floor and also avoid human errors in production. AI can also enable humans and robots to work alongside each other on the floor without a threat of accidents.

AI in the quality check department can identify manufacturing defects that can be a cause of quality compliance. The faults that are not very evident can also be identified helping in tracking production process deviation, machine defects, raw material changes and so on. AI can make sure that all units produced have the same standard and quality assurance.

Machines have started to understand and anticipate human behavior and the near future will unfold major possibilities with respect to technology and how we all lead our lives.

How is AI changing the world?

Robots and driverless cars:

Enabling robots to act unanimously has brought about new innovations like auto driven cars, delivery drones, financial advisors and more. In an era of drone delivered parcels and (possibly) self driven cars, AI and robotics naturally overlap.

Seamless imitation

Neural network can copy and create realistic image and even do a pitch perfect sound replication of someone’s voice thus rendering all the videos and audio we listen on social media as genuine or fake.

Speaking to computers

Speech and language recognition has made computers to listen and type (speech to text) the spoken words with almost 95 percent accuracy and new technological advancements have birthed a real time language transcriber which is as efficient as a human transcriber. Speaking to computers for work will be a norm in the coming times.

Nationwide surveillance

Accuracy of facial recognition has provided a new prospect of detecting faces to trace malign behavior or security threat. Although police in the US has used facial recognition on a trial basis, other countries are considering using CCTV cameras to detect suspicious behavior.

Healthcare

AI in healthcare can take medicine to the next level. It can help locate tumors, find genetic sequences indicating diseases, create medicines and even perform critical surgery. It can even diagnose cancer and spot abnormalities that a human eye can overlook.

Now the big question is, will AI replace you at your work place?

There is hardly an aspect of human job that AI can’t impact. It has the potential to revolutionize jobs in every sector, the question is by how much? AI will certainly change the nature of work that has majorly been modern day manual, repetitive work. Although AI can’t replace all jobs, certain jobs can be easily replaced as technology advances. For instance, Amazon Go, a cashierless supermarket in the US has AI billing items picked by the customers. A customer can pick products he wants and walk out of the store without standing in a long line to get his stuff billed anymore. As a result of this innovation, a lot of cashiers will lose their jobs. Since, technology is good at automating and optimizing repetitive jobs, AI can lead a change in this space.

On the other hand, as a number of bots being used in factories and warehouses are increasing, so are the human resources who operate and manage these bots.

Auto driven cars are not a reality yet, they are still under development, but when they become a reality, numerous people will lose their jobs. From trucking deliveries to couriers and taxi drivers, a lot of human beings will be replaced by AI.

But AI will also result in new jobs as it creates new possibilities in various domains. What is not known is whether these jobs will be quickly filled by those who lose their jobs, or will there be a knowledge gap. There are also talks regarding AI and humans working together for better outcomes. For instance, AI will also take care of dangerous jobs like mining where no more human lives will have to be put at risk. Humans will just have to manage the AI bots to perform the designated task.

AI will reshape jobs

AI will redefine and reshape jobs from mere repetitive mechanical jobs to interesting and more engaging ones. For example, the workforce that previously worked in the quality check department can now work on inputs from the AI systems regarding defects in production and how to solve them. The roles of such workforce will shift to strategizing in the long run.

AI solutions are based on huge piles of data sets that need to be arranged, studied and analyzed to derive any meaning out of it. This creates a major gap for data analysts, miners and scientists. Deep learning scientists are needed to train machine learning tools and human intervention is required to solve any situation that an AI based system might encounter in a real work scenario.

As technology is expanding and the world is going digital, there is a need for cybersecurity. As all kinds of data stores by government, army, financial institutions, healthcare institutions and even the general public upload personal and sensitive data online, there is a very high chance of data leak, fraud and crime. Criminal enterprises like hackers, malware and other security threats emerge to benefit from unauthorized access to other’s data. As a result of this, Cybersecurity has seen a lot of openings as a job role in the recent past and the trend is supposed to grow in the coming future.

Jobs that can’t be replaced by AI include jobs that require empathy, creativity and ethical judgement. While a lot of companies might be reluctant to adopt AI in their operations and management, it is not long before their competitors beat them in sales, marketing and innovation. Companies today have no choice but to adapt. Both the businesses and the employees will have to develop new skills in order to thrive in the industry.

AI is an enabling technology that is changing the entire job scene by replacing manual jobs and creating new industries at the same time. Jobs created already are for programmers, coders, computer developers, digital marketers, data analysts and scientists, AI experts and researchers and more. Even the self-driven cars require engineers to build them, new security tech requires more tech employees again to build the new infrastructure.

AI will create jobs that are difficult to fathom right now. AI has enabled real time language translation. There has always been a demand for people who are multilingual. Imagine if language translation started to cost zero. All these people would lose their jobs but it would also result in new job creation as businesses will go international easily without a language barrier. This will create more jobs on both sides as AI can translate basics while human interaction is more nuanced. AI language translator will also give rise to travel and tourism as more people will find it comfortable to travel by simply depending on technology to be their translator.

As our era shifts towards AI and machine learning with a speculation that ‘AI will consume jobs’, let us all remember breakthrough technologies like electricity, mechanical power and assembly line and how they impacted lives. They created new jobs, raised wages and propelled future growth and bettered our lives and so will Artificial Intelligence that will be bigger than any other revolution and will hit us from everywhere.