#led billboard truck for sale in new york

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Digital Billboard Advertising: The Future of Outdoor Marketing

In today’s fast-paced world, traditional advertising methods are rapidly being replaced by more dynamic and flexible solutions. Digital billboard advertising is leading this revolution, combining cutting-edge technology with outdoor advertising to create impactful and engaging campaigns. Whether displayed on static billboards or mounted on mobile advertising trucks, digital billboards offer businesses and organizations a modern way to capture attention and deliver their message.

What is Digital Billboard Advertising?

Digital billboard advertising uses high-resolution LED screens to display ads, videos, and animations in high-traffic areas or on mobile platforms. Unlike static billboards, digital billboards can rotate multiple messages, showcase dynamic visuals, and even provide real-time updates, making them a versatile and powerful marketing tool.

From retail promotions to mobile billboard advertising campaigns in the USA, digital billboards ensure your message stays relevant, flexible, and impactful.

Why Digital Billboards Work

High Impact: Bright, vibrant displays naturally draw attention, making your ad stand out.

Flexibility: Ads can be updated instantly, allowing for timely promotions, event announcements, or changes in messaging.

Wide Reach: Whether fixed in busy urban centers or mounted on mobile advertising trucks, digital billboards can target a broad audience.

Cost Efficiency: The ability to rotate multiple ads on one screen maximizes the value of your investment.

Mobile Billboard Advertising Campaigns: Taking Ads on the Road

One of the most innovative uses of digital billboards is their integration with mobile platforms. Mobile billboard advertising campaigns leverage trucks equipped with digital screens to bring advertisements directly to target audiences. These campaigns provide unparalleled flexibility, allowing brands to:

Target Specific Locations: Drive through high-traffic areas, events, or neighborhoods.

Engage Diverse Audiences: Reach customers on the go, at festivals, or near retail hubs.

Update in Real Time: Change ads or messages instantly to reflect current promotions or events.

Why Choose Mobile Advertising Trucks for Your Campaigns?

Mobile advertising trucks equipped with digital billboards offer unique advantages for advertisers:

Enhanced Visibility: Trucks move through crowded areas, ensuring your ad reaches a wide audience.

Dynamic Content: Display videos, animations, and multiple messages to keep audiences engaged.

Strategic Routes: Plan routes that maximize exposure to key demographics.

On-the-Go Marketing: Take your message where static billboards can’t go, such as parades, events, or rural areas.

The Benefits of Digital Billboards

Greater Engagement: The motion and brightness of digital billboards make them more likely to capture attention than static signage.

Interactive Opportunities: Incorporate QR codes or real-time data to engage viewers and drive online traffic.

Sustainability: Digital billboards reduce the need for printing, making them an eco-friendly choice.

Versatility: Suitable for both permanent installations and mobile billboard advertising campaigns, digital billboards adapt to any advertising need.

The Future of Advertising

As technology advances, the role of advertising digital billboards in usa solutions will continue to grow. Businesses and organizations are increasingly turning to digital and mobile platforms to deliver their message with precision and impact.

Digital billboard advertising New York is not just a trend; it’s the future of outdoor marketing. Whether you’re using static digital displays in urban areas or embarking on mobile billboard advertising campaigns, this innovative medium ensures your brand stays visible, flexible, and impactful.

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Brighten Your Brand with LED Truck Advertising in New York

If you're looking to make a bold statement on the streets of New York, LED Truck Advertising is the solution. Our mobile digital billboards bring your message right to where the crowds are, ensuring maximum exposure for your business. Whether you're promoting a product launch, an event, or a special sale, our LED trucks deliver vibrant, eye-catching ads that capture attention in the busiest areas of the city. When it comes to high-impact advertising, nothing beats the visibility of our services. As the Best LED Advertising Truck In NYC, we combine cutting-edge technology with strategic routes to get your brand in front of thousands of potential customers daily. Get ready to stand out and shine with our mobile billboard solutions.

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Digital LED Mobile Billboard Trucks | Rent & Buy

In today’s fast-paced world, capturing the attention of your target audience is more challenging than ever. Traditional advertising methods, such as static billboards, often get lost in the urban landscape. However, mobile billboard trucks from Can’t Miss US offer an innovative and dynamic solution to this problem, delivering your message directly to where your audience is.

The Power of Mobile Billboard Trucks

Mobile billboard trucks are revolutionizing the advertising industry. Can’t Miss US provides these trucks that serve as moving advertisements, driving through high-traffic areas in major cities like New York, Los Angeles, Chicago, Washington DC, Miami, Houston, and Dallas. This mobility ensures that your ad is seen by a diverse and widespread audience, making it a highly effective advertising strategy.

Why Choose Mobile Digital Billboard Trucks?

Mobile digital billboard trucks take traditional billboard advertising to the next level. Offers vehicles equipped with high-definition LED screens that display vibrant, eye-catching advertisements. Unlike static billboards, digital billboard trucks can showcase multiple ads, videos, and dynamic content, providing a more engaging experience for viewers.

Benefits of Mobile LED Billboards

Flexibility: Mobile LED billboards can be driven to specific locations, targeting events, busy streets, and areas with high foot traffic in cities like New York and Los Angeles.

High Visibility: These billboards are hard to miss, especially at night, making them an excellent choice for businesses looking to increase brand visibility.

Cost-Effective: Compared to traditional billboards, mobile LED billboards offer a more cost-effective solution with higher engagement rates.

Your Trusted Mobile Billboard Company

When it comes to digital mobile billboard advertising, choosing a reliable partner is crucial. Can’t Miss US specializes in providing top-tier mobile billboard trucks across the USA, including key markets like New York, Los Angeles, Chicago, Washington DC, Miami, Houston, and Dallas. We pride ourselves on delivering high-quality advertising solutions that drive results.

Mobile Billboard Truck Sales

Looking to invest in your own advertising fleet? Can’t Miss US offers mobile billboard truck sales for businesses looking to take control of their advertising efforts. Our trucks are equipped with advanced digital displays and are available for purchase across the USA. Whether you're in New York, Los Angeles, or any other major city, our mobile billboard trucks are the perfect addition to your marketing strategy.

Expand Your Reach with Digital Mobile Billboard Advertising

Digital mobile billboard advertising is a game-changer for businesses aiming to expand their reach. By placing your ad on a mobile billboard truck from Can’t Miss US, you ensure that your message is seen by thousands of potential customers daily. This form of advertising is particularly effective in bustling metropolitan areas like Washington DC, Miami, Houston, and Dallas.

Conclusion

In a competitive market, standing out is essential. Mobile billboard trucks and mobile digital billboard trucks from Can’t Miss US provide a unique opportunity to capture attention and deliver your message directly to your audience. Whether you're targeting the busy streets of New York, the sprawling highways of Los Angeles, or the vibrant neighborhoods of Chicago, our mobile billboard company has the tools and expertise to help you succeed.For more information on how Can’t Miss US can transform your advertising strategy, or to inquire about mobile billboard truck sales, contact us today.

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New York Digital Mobile Billboard Trucks: Elevating Brand Visibility

In the heart of Times Square, a fleet of digital mobile billboard trucks is transforming the advertising landscape. Featuring high-profile campaigns for 'The Walking Dead' and Vox, these mobile billboards are redefining out-of-home (OOH) advertising in New York City.

What Are New York Digital Mobile Billboard Trucks?

Digital mobile billboard trucks represent a cutting-edge evolution of traditional billboards. Equipped with high-resolution digital screens, these vehicles—ranging from trucks to buses and trailers—offer dynamic and interactive advertising capabilities. Unlike static billboards, these digital billboards can navigate through various city neighborhoods, maximizing reach and engagement with real-time updates.

How Digital Billboard Trucks Stand Out

Mobility: Unlike static billboards, digital billboard trucks travel across multiple city areas, providing broader exposure to diverse audiences. This mobility ensures your advertisement is seen by thousands of potential customers throughout the city.

Digital Features: With vibrant LED screens, digital billboard trucks showcase high-resolution ads that can include animations and videos. This dynamic format makes advertisements more engaging and memorable.

Interactive Elements: Digital billboard trucks can display real-time content, such as social media feeds, live polls, and countdowns, enhancing viewer interaction and engagement.

The Impact of Digital Billboard Trucks on OOH Advertising

The transition from static to dynamic advertising has significantly impacted the OOH sector. Digital mobile billboard trucks bring unprecedented flexibility and precision to ad campaigns.

Targeted Advertising: Mobile billboards can be strategically routed through specific areas to reach targeted demographics. For instance, luxury brands can advertise in upscale neighborhoods, while tech products can be promoted in areas with a tech-savvy audience.

Real-Time Updates: Advertisers can adjust messages instantly, allowing for timely promotions and content relevancy based on current events or consumer trends.

Case Studies: Numerous brands have benefitted from digital billboard trucks. For example, a restaurant chain saw a notable increase in foot traffic after using mobile LED trucks to advertise daily specials. Similarly, a tech company used billboard trucks for live product demonstrations, resulting in a surge in sales.

Higher Engagement Rates: Research indicates that mobile billboards achieve higher engagement rates compared to traditional formats. The dynamic content captures attention more effectively, leading to improved brand recall and consumer interaction.

Noteworthy Campaigns in New York

Several successful campaigns have highlighted the effectiveness of digital mobile billboard trucks in New York:

Campaign 1: Netflix used a billboard truck to promote the movie “Pain Hustlers” in Times Square and the Financial District, generating significant buzz and impressions.

Maximize Your Ad Impact with Mobile Billboards

Digital mobile billboard trucks offer several key advantages for advertisers:

High Visibility: Their mobility ensures consistent visibility across different parts of the city, providing extensive exposure and maximizing impact.

Targeted Reach: Tailor your campaigns to specific areas to target your ideal customer base effectively.

Cost-Effectiveness: Compared to traditional billboards, mobile billboards offer a more cost-effective solution with enhanced digital capabilities and mobility.

Tips for Effective Digital Mobile Billboard Ads

Eye-Catching Designs: Utilize vibrant colors, bold fonts, and striking visuals to grab attention.

Clear Messaging: Keep your message concise and easily readable.

Strong Call-to-Action: Include clear calls to action to drive viewer engagement, such as visiting a website or following on social media.

Integrating Mobile Billboards Into Your Marketing Strategy

To maximize the impact of digital billboard trucks, integrate them into a broader marketing strategy. Use mobile billboards to complement other advertising efforts, creating a unified and powerful campaign.

Partner with Us for Impactful Advertising

In a bustling city like New York, standout visibility is crucial. Digital mobile billboards provide unmatched presence and reach. As leaders in ad design and execution with the largest fleet of billboard trucks, we offer comprehensive services to enhance your mobile billboard campaign.

Conclusion

Digital mobile billboards are revolutionizing the OOH advertising sector in New York. With their advanced mobility, digital features, and interactive capabilities, these trucks offer an innovative way to connect with your audience. Embrace this cutting-edge medium for your next advertising campaign and make a lasting impression.

For more information and to explore our services, visit our website or contact us today. Let us help you create an impactful advertising experience that captures the spirit of New York.

https://cantmiss.us/blogs/new-york-digital-mobile-billboard-trucks/

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Top Campaign Strategies With An LED Advertising Truck

Since its inception into the marketing landscape, the LED advertising truck has taken a short time to prove itself to be a critical asset. These vehicles are your go-to choice when garnering attention from hundreds of people. Much like any other marketing tool, businesses should employ a series of strategies to bring these trucks to their best use.

List of Helpful Strategies You Can Consider for Your LED Trucks

As their name implies, companies use advertising trucks in their outdoor marketing strategies. These are often utilized by traveling around busy areas and showcasing what ad messages they have in store. They are highly favored for their delivery of high-quality content and minimal costs for changing displays over time.

Because of their growing demand, there is a growing percentage of mobile advertising trucks for sale. Thanks to their affordability, businesses can purchase these trucks when necessary. This leads to the importance of taking key strategies to bring your truck fleets to their full capacity.

Here are the top strategies your business can check out:

Look Into Your LED Advertising Truck Options

As with any marketing strategy, knowing what assets your business has in possession is important. Businesses should carefully plan out whether an LED advertising truck is necessary for their current progress. This phase includes considering your marketing efforts and looking into factors that support the need for these trucks as the answer.

While a digital LED truck can be a valuable tool, it also requires specific conditions to ensure its longevity. These responsibilities will include vehicle and electronic maintenance, fuel storage, and delay.

Small to starting businesses need these trucks in controllable amounts (one to three is the ideal number) if they wish to use them to spread their brand identity. Bigger businesses can consider more numbers within their fleet if they aim to promote special services and offers.

Set Clear Objectives By Truck’s Specifications

Another important step is to set clear objections based on the vehicle’s specifications. Once your business has settled that an LED truck is necessary for ongoing plans, you must address how the asset will serve the business. Once the objectives have been set, businesses must also be ready to direct necessary resources to their fleet.

Additionally, knowing business objectives also includes:

Knowing the specific areas that may or may not need regulations.

Time and schedule where the target audience and area is most busy.

The time when traffic is heavy and roads are tight.

How long should you remain and show your ads.

Show Content that Intrigues the Audience

Creating visually appealing and impactful content is important from the designers' perspective. The only addition is that they need to carefully measure and create their content to fit the dimensions and output of the advertising truck’s LED screens. These billboards are made of small LED lights, capable of displaying high image and video quality and brightness.

Addressing this strategy, businesses should double-check their assets' screen specifications, especially if they are utilizing these trucks for the first time. One recommendation is to use vibrant images and videos as your ad content. Content that is visually appealing and well reflects your message is the most effective way to garner interest among your audience.

Route Planning is a Must

Part of the objection set-up needs attention. Route planning is crucial for your marketing strategy as it addresses when is the best time to attract large audiences. Additionally, route planning revolves around pathways that may be full of vehicle traffic and areas that are illegal to park on.

By planning out your routes, your advertising trucks meet law regulations while carrying out their duties.

Specific cities, such as New York, have areas that are so heavily crowded that vehicles are restricted from remaining there. Government regulations also specify these areas where commercial vehicles, advertising trucks included, are not allowed to be situated. Businesses must review these regulations and policies in advance.

Consider Interactivity Among The Audience

Interactivity is a growing expectation among audiences when it comes to outdoor advertising, and an LED advertising truck is expected to be the same. Audiences don’t just want to settle with spectating; they also look forward to engaging with the staff to learn more about what they are offering.

You can make your outdoor marketing strategy more engaging in two ways. One is to plan out and create engaging content with speculations about what the audience will do. Contents may include segments with question-and-answer features or the use of augmented reality features and 3D showcasing.

Another strategy is to host short contests that require viewers to participate with your advertising truck, displaying the interactive visuals. The visuals can include the question segments where viewers can see basic but compelling images.

Purchase Advertising Truck Fleets For Your Campaigns Today

When it comes to having an LED advertising truck, businesses should not worry about being creative with their strategies. You should think outside the box and know many engaging ways to make the best out of your vehicle and campaign displays.

Investing in these trucks can be a game-changer, and MVS Media Group can offer you the best assets at an affordable price. Visit us for further inquiries today.

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On-the-Go Advertising Solutions: Digital Billboard Trucks for Sale

There are a lot of digital billboard trucks for sale in the market due to their high demand. Many marketers use these vehicles to spread the word about an upcoming product, service, or event around a specific territory or location. Continue reading about why these LED trucks are a popular advertising solution for marketers.

The Top 5 Advantages of Digital Billboard Trucks

There are numerous reasons why companies invest in billboard trucks, and this is because of their campaign success through its many efforts. 

Cost-Effectiveness

Due to their cost-effectiveness, you can spot many of these LED mobile billboards in New York and other big cities. Although they may cost much money upfront, high returns are expected. This is because many people see the campaign without advertisers having to pay extra for more, and people see their efforts since these billboards travel around the city. 

In addition, these mobile digital billboards can target numerous target demographics for a limited amount of money. While traditional billboards are also effective, these mobile variants can roam around town, showing more and more individuals. Moreover, advertisers can maximize their financial returns with proper strategies like route optimization.

Wider Audience Reach

One of the key goals of marketing and advertising is increasing audience reach and impact. These trucks are ideal for high-traffic cities due to their size and eye-catching creative designs. Due to its dense population, LED billboard trucks in NY can often be seen. With this effort, there would be a broader audience reach by consistently moving trucks around a specific area and time. 

To begin, many suppliers of digital billboard trucks are for sale nationwide, and businesses are encouraged to purchase one due to its numerous benefits. Businesses must strategically plan their specific audiences and geographic areas to maximize their profit. These trucks can travel to locations where the target population is mostly present. Additionally, organizations can design a specific route for the truck. By going mobile, campaigns can easily reach more extensive audiences. 

Targeted Advertising

As mentioned, businesses can specify their digital truck routes. These advertising efforts allow businesses to specify the truck’s location based on their target demographic. Basically, it ensures their messages are precisely delivered. Additionally, many businesses use other vehicles for advertising, such as personal vehicles and public transportation. However, maximizing these LED trucks by traveling to high-traffic areas of the target demographic can significantly and positively influence the campaign.

That said, businesses that approach these measures should partner with reputable advertising agencies to know where their prospects are. With the right amount of data, businesses can successfully implement campaigns by targeting their advertisements to specific locations. Unlike traditional billboards, these LED trucks can travel to busy areas, including residential places where many targets live. Moreover, this targeted advertising would likely convert impressions into customers.

Boosted Visibility

More and more businesses are getting creative with their mobile LED billboard designs. These eye-grabbing layouts easily catch the attention of pedestrians and people in vehicles. This means that the campaign has boosted its visibility due to its creative efforts with the assistance of the LED trucks. 

Additionally, partnering with the right supplier makes your designs visible day and night. This is an important aspect since these creatives convey the campaign’s message. An additional perk that comes with increased visibility is added brand recognition. These individuals may not know your brand initially but are now aware of the business’s products or services due to these efforts.

Real-Time Updates

Another reason for the increase in digital billboard trucks for sale is their ability to comply with real-time updates. Truck owners can change the graphics or messaging of the truck as they see fit. This versatile feature allows owners to maximize these trucks for various campaigns. Due to their highly customizable attribute, these modern advertising trucks can quickly update the display with just a button.

With modernization, brands could now even live stream on their digital LED trucks! There’s a reason why businesses of all sizes across various industries like to incorporate this into their advertising efforts, such as allowing the incorporation of dynamic audio.

How to Choose a Digital Billboard Supplier?

There are numerous LED mobile billboard providers in the market, and businesses must consider several factors before choosing one. It’s also important that the suppliers you partner with have the relevant experience and expertise to implement business campaigns successfully. Additionally, with numerous suppliers, choosing one with durable and reliable trucks is critical, ensuring your message is transported throughout the designated area.

Choose Mobile LED Trucks for Your Brand Promotion

Due to the rise in demand, numerous digital billboard trucks are for sale in the market. As previously mentioned, these trucks have numerous advantages, causing increased demand from businesses. Partnering with a reliable digital billboard supplier is important to maximize your organization’s investment. These collaborations help businesses generate sufficient return on investment (ROI), like campaigns with Advanced Mobile LED. Visit our website for more and contact information.

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The Power of Advertising Trucks: Reaching Consumers Anywhere

Nowadays, it takes ingenuity and inventiveness to communicate your brand message to consumers. Using advertising trucks, which are mobile billboards that provide a distinctive way to engage with your audience in unexpected areas, is one such creative strategy. Let's examine the benefits of this non-traditional advertising strategy and how it might help companies.

Flexibility and Effectiveness

From the busy streets of New York to the vast landscapes of Los Angeles, advertising trucks offer the most positioning flexibility. They can be placed strategically in places where the installation of billboards is prohibited, giving businesses the chance to contact customers in a variety of places, including Chicago, Washington, DC, Miami, Florida, Charlotte, North Carolina, and California. This adaptability enables you to effectively and maximally spread the word about your business.

Customized Resolutions

The versatility of advertising vehicles is one of its main advantages. Rates are completely customizable by advertisers to meet their unique requirements and goals, which makes them a great option for companies looking for non-traditional advertising channels. Regardless of where you are, our adaptable solution makes sure that the right people see your brand message.

Increased Visibility and Audience

Particularly in outdoor situations, advertising trucks leave a lasting impact due to their intimidating size and high visibility. Their ability to captivate a wide range of people and draw in external attention can augment the exposure and recognition of a brand. Their increased visibility and reach make them an effective tool for businesses trying to keep one step ahead of the competition.

Cost-Effectiveness

Even though there are many benefits to advertising trucks, it's important to weigh the costs. Advertising in high-traffic areas can cost more than $1,000, but the benefits in terms of higher sales and improved company awareness frequently outweigh the cost. Furthermore, LED advertising vehicles are a long-term, sustainable, and affordable advertising solution due to their minimal operational expenses.

An Eco-Friendly Choice

LED trucks with ads are a modern choice for companies looking for eye-catching advertising spaces. These eye-catching, moveable billboards have an excellent ability to draw attention, need little upkeep, and are environmentally beneficial. Their minimal operating costs add to their allure and provide advertisers with an eco-friendly advertising option that suits the tastes of today's consumers.

In conclusion, advertising trucks provide companies in New York, Los Angeles, Chicago, Washington, DC, Miami, Florida, Charlotte, North Carolina, and California with a distinctive and efficient means of reaching out to consumers with their brand message. In today's cutthroat market, their adaptability, effectiveness, and capacity to connect with a wide range of people make them an invaluable tool. Businesses may increase sales, build a strong presence in the locations where it matters most, and improve brand recognition by investing in advertising trucks.

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Why Pop’s Biggest Stars Are Staying Put for Long Residencies

New York Times by Ben Sisario

On Saturday, Harry Styles will take the stage at Madison Square Garden as part of the tour for his chart-topping new album, “Harry’s House.”

Then, next Sunday, he will play the Garden again. Next Monday, too. And another 12 times through Sept. 21. At the Kia Forum in Inglewood, Calif., Styles will perform another 15 times in October and November. The entire North American leg of the singer’s latest tour, which opened in Toronto this week, consists of 42 shows in just five cities.

Styles’s tour is the most prominent example of a bubbling trend of concert residencies: extended runs by artists in a limited number of cities and venues. In a rebounding touring market, with concert-starved audiences buying tickets in record numbers — and at higher prices than ever — these bookings are deliberate choices by prominent artists to reduce their time on the road and set up shop in far fewer places than they could on a traditional tour.

Besides Styles’s, high-profile residencies have been completed recently by the K-pop phenom BTS and the Mexican rock band Maná, which has booked 12 dates since March at the Forum, the group’s only performances in the United States all year. In Las Vegas, the place that arguably birthed the residency format, Adele will begin a 32-date weekend engagement at Caesars Palace in November, and Katy Perry and Miranda Lambert also have dates lined up for the fall.

According to talent agents and industry observers, the reasons include clever branding, the protection of artists and crews in the pandemic and a cold calculation of financial efficiencies. More concerts in fewer cities means fewer trucks on the road and lower bills all around.

Those financial advantages are key at a time when gas prices are high and the concert world must deal with the same supply-chain shortages that have hit other businesses, said Ray Waddell, who covered the touring business for decades for Billboard magazine and now runs the media and conferences division of the Oak View Group, which operates sports and entertainment venues around the world.

“The math is challenging right now,” Waddell said. “It costs way more to tour, more to produce the shows for everybody, more for labor. At the same time, inflation is going to impact discretionary income and force fans to make choices. That’s bad calculus.”

For artists like Adele, Harry Styles and BTS, whose vast fan bases seem to have unquenchable demand, asking fans to come to them — and perhaps incur travel expenses of their own — may not be a great risk. But this model does not translate well below the superstar level, agents say.

Of course, extended bookings are nothing new. Bruce Springsteen played Giants Stadium 10 times in the summer of in 2003. Prince played 21 shows around Los Angeles in 2011, most at the Forum. But the pandemic may have led to a critical mass.

For artists and venues, touring has had a much-needed return to full capacity this year. According to Pollstar, a trade publication that follows the concert industry, gross ticket sales for the top 100 tours in North America reached $1.7 billion for the first six months of 2022, up 9 percent from the same period in 2019. Live Nation, the global concert giant that owns Ticketmaster, recently reported that the company had already sold 100 million tickets for the full year, more than in 2019. Still, the tightening of the wider economy has many in the industry worried about the rest of the year.

On the road, and in venues packed with unmasked fans, the threat of Covid-19 still lingers, leading to occasional postponements and cancellations. A residency plan can limit the risk of exposure, and also give an artist a temporary break from the rigors of the road. In one recent Instagram post from a tour stop in Germany, Styles showed himself collapsed in an ice bath. (Styles and his representatives declined to comment for this article.)

The complications of touring in the age of Covid-19 were behind Maná’s decision to limit its U.S. shows to the Forum. Last year, as the group began making its plans for 2022, the rise of the Omicron variant, and the tangle of local health regulations across the country, made a nationwide tour seem daunting.

So they decided to stick to one spot in the Los Angeles area, the group’s biggest worldwide market. The band has already played eight sold-out shows at the Forum, drawing 110,000 fans, and has four more announced through October.

“We just wanted to get out and play, to be with our fans,” said Fher Olvera, Maná’s lead singer. “We thought doing a whole tour would be really challenging, maybe impossible, given all the variables.”

“After everything that’s happened over the last few years,” Olvera added, “the residency is more than a series of concerts for us — it’s a celebration of life.”

The origins of the contemporary concert residency go back to Celine Dion’s decision to set up in Las Vegas in 2003, a time when that city was still seen as a pasture for fading acts.

“It was a very big risk at the time — everybody thought we were fools,” said John Meglen of Concerts West, Dion’s promoter, which is part of the AEG Live empire. “At the time, Vegas was like the end of your career. It was like, ‘Come die with us.’”

But Dion’s two residencies sold about $660 million in tickets to more than 1,100 shows, according to Pollstar. Dion’s engagements, as well as two by Elton John, recalibrated the industry’s approach to Las Vegas, and were followed by residencies there with Garth Brooks, Britney Spears, Jennifer Lopez, Lady Gaga, Drake and many others.

The crucial artist for expanding the residency outside of Las Vegas, however, was Billy Joel. After being named the Garden’s first “music franchise” in late 2013, Joel began playing there monthly in 2014, and, aside from a hiatus during the pandemic, never stopped; his 86th concert in the series was recently announced for Dec. 19.

Through his June show, the Garden residency has sold about $180 million in tickets. If the rest of his concerts there this year sell out — a fair bet, since every other night of the residency has — the cumulative gross will be around $200 million.

“It’s basically the Super Bowl of music events,” said Dennis Arfa, Joel’s longtime booking agent. Joel has said he would continue the engagement “as long as the demand continues,” and there is no sign of that letting up.

For Arfa, the scale of engagements like Joel’s and Dion’s raises a question of nomenclature. Do 15 shows over a few weeks count as a “residency” compared to 86, or to 1,100? If not, then what is it?

“The word residency is kind of undefinable,” Arfa said. “Now everything is a residency. People do four nights and they can call it a residency. It’s a matter of verbiage and perception. I think the accomplishment is more important than the title.”

Whatever these are, they are likely to continue. Omar Al-joulani, Live Nation’s president of touring, said he expected around 30 residency-type engagements in 2023. “That’s including a big Vegas year.”

But talent agents and music executives say that these kinds of events cannot replace full-scale touring as a way to satisfy demand and cultivate audiences. When Styles announced his tour dates, Nathan Hubbard, a longtime ticketing executive who is the former chief executive of Ticketmaster, on Twitter declared the strategy “the future of live.” But in a recent interview, he took a more nuanced view.

“This is not the new touring model,” Hubbard said. “This doesn’t mean nobody’s going to Louisville — indeed, most artists are still going to have to go market to market to hustle it.”

And when a major venue announces its next block booking, what do we call it? Is it a residency, or something else? Arfa, Joel’s agent, pointed to Styles’s dates at the Garden.

“It’s a run,” he said. “It’s a great run.”

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Revolutionizing Advertising: Can’t Miss US LED Digital Billboard Trucks

In today’s fast-paced, digital world, capturing consumer attention has become more challenging than ever. Traditional advertising methods are evolving, and mobile solutions like LED digital billboard trucks are gaining popularity for their ability to create high-impact, targeted campaigns on the go.

Why Choose an LED Digital Billboard Truck?

LED digital billboard trucks combine high-resolution, vivid displays with mobility, allowing businesses to bring their message directly to the customer. Unlike static billboards, a mobile LED screen truck can travel to high-traffic areas, from busy downtown streets to popular events and public gatherings.

The advantages of LED billboard trucks include:

Increased Reach: Can’t Miss US trucks can navigate high-traffic areas, ensuring more views and a stronger impression.

Targeted Advertising: Choose routes that reach your target audience and maximize campaign effectiveness.

Versatile Content: Easily update visuals and messaging as needed to keep your campaign fresh and engaging.

Night and Day Visibility: Bright LED screens are visible in daylight or at night, extending the hours your ad can be seen.

Mobile LED Screen Truck Solutions from Can’t Miss US

We are specialized in mobile LED screen truck solutions in New York, offering a range of customizable options to suit any business need. With a fleet of high-quality LED advertising trucks for sale and for rent, they provide businesses with an opportunity to stand out in today’s competitive marketplace. Whether it’s a single-day event or an extended campaign, Can’t Miss US can design and execute a plan that aligns with your goals.

Benefits of Using an LED Advertising Truck for Your Business

Instant Visibility: LED advertising trucks ensure your brand stands out, using sharp, vibrant displays to capture attention.

Enhanced Brand Recall: As these trucks move across targeted areas, potential customers become more familiar with your brand, boosting awareness and recall.

Event Marketing: Perfect for concerts, festivals, or sports games, mobile LED billboard trucks engage attendees right on-site.

Cost-Effective Advertising: With Can’t Miss US, mobile advertising solutions offer flexibility without the cost and commitment of a fixed billboard.

LED Advertising Trucks for Sale with Can’t Miss US

For businesses looking to invest in long-term marketing assets, Can’t Miss US also offers LED advertising trucks for sale in New York. Purchasing a truck can be an ideal solution for companies with frequent campaigns or those seeking to expand their advertising capabilities in a unique, effective way. The trucks come fully equipped with LED display technology, easy-to-use software, and optional customization to match your brand’s look and feel.

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Why LED Trucks Are the Future of Times Square Advertising

Times Square has always been the heart of New York City’s advertising scene, known for its iconic billboards that light up the night. However, with the rapid rise of technology, a new form of advertising has taken center stage—LED trucks. These mobile billboards have revolutionized outdoor advertising in New York, offering businesses new ways to engage with audiences. One brand leading this innovative trend is LED In Motion.

In this article, we’ll explore why LED trucks are the future of Advertising In Times Square and how they are changing the game for brands looking to stand out in one of the busiest advertising locations in the world.

Unmatched Flexibility and Mobility

Unlike traditional billboards that are fixed in place, LED trucks can be moved anywhere. This means your message isn’t limited to a single location. In Times Square, where millions of people walk daily, having a Mobile Billboard allows businesses to reach different corners of the area, creating broader exposure. Whether parked at a busy intersection or cruising down Broadway, your advertisement will get a wide audience.

LED truck advertising gives businesses the unique advantage of moving their campaigns to target specific events, times, or locations. From concerts to parades, LED In Motion ensures that your brand is always where the action is.

Higher Engagement with Dynamic Displays

Static billboards are no longer enough to capture attention in Times Square. People are drawn to bright, animated displays, and LED trucks offer just that. The vibrant, high-resolution screens on these trucks display dynamic content, making it easier to capture attention.

By showcasing motion graphics, videos, or multiple ads, LED trucks keep audiences engaged for longer periods. People walking through Times Square are more likely to notice a moving image or video than a static poster. With LED In Motion, businesses can create eye-catching visuals that stand out from the crowd, making their advertising more effective and memorable.

Cost-Effective and Targeted

Advertising in Times Square is known to be expensive, but LED trucks offer a more affordable alternative without compromising visibility. Traditional billboard rentals can cost a fortune and are often out of reach for smaller businesses. In contrast, LED trucks provide flexibility in budget, allowing companies to choose when and where they want to advertise, paying only for the time they need.

Additionally, LED Truck Advertising offers targeted campaigns. Unlike static billboards, you can drive your truck directly to your audience. 

Whether your target market is tourists, local commuters, or attendees of a specific event, you can position your message in front of the right people at the right time. This precise targeting makes LED In Motion a cost-effective option for businesses of all sizes.

Eco-Friendly Advertising

In today’s world, environmental impact is a growing concern for businesses and consumers alike. LED trucks offer a more eco-friendly solution compared to traditional printed billboards, which require paper, ink, and constant reprinting. LED screens use energy-efficient technology, reducing the environmental footprint of your advertising campaign.

By choosing LED In Motion, businesses are aligning with the growing trend of sustainability while still making a powerful impact with their advertising.

Real-Time Updates and Campaign Flexibility

One of the most significant advantages of using LED trucks is the ability to change your message in real time. Traditional billboards are static and difficult to update, requiring physical changes. In contrast, LED trucks allow businesses to adjust their content instantly.

For instance, if a store is running a flash sale or wants to promote a limited-time offer, the content can be updated on the go. This flexibility makes LED trucks a valuable tool for brands looking to stay current and adapt to market changes quickly. With LED In Motion, businesses can respond to customer needs and trends in real time.

Conclusion

The future of Advertising In Times Square lies in the flexibility, mobility, and high engagement provided by LED trucks. These moving billboards offer a cost-effective, eco-friendly, and highly visible solution for businesses looking to capture attention in one of the busiest advertising spaces in the world.

LED In Motion is at the forefront of this advertising revolution, offering innovative LED Truck Advertising In New York. Whether you're promoting an event, product, or brand, LED trucks can take your message to the next level. If you're ready to enhance your marketing strategy, consider using LED trucks and see how they can transform your business.

[disndatradio]

It’s A Good Time To Be Bad Bunny

The name Ocasio derives from the Spanish “ocasión,” which means what you think it means: an occasion, a time. According to Ancestry.com, most people named Ocasio are Puerto Rican, in heritage if not in residence, and the word’s “meaning as a surname” is unclear.

What is clear is Puerto Ricans named Ocasio are living up to their names by having a moment in 2018 — or at least two of them are. There is Alexandria Ocasio-Cortez, the 28-year-old Democratic socialist who upended the incumbent in the New York primary this past spring and appears to be a lock to win a Congressional seat next week. When you Google “Ocasio,” the results are all about her. But another Ocasio is taking the world by storm this year, maybe even more so than the presumptive Congresswoman from New York’s 14th. His name is Benito Antonio Martínez Ocasio, but the world knows him as Bad Bunny.

Many English speakers had their proper introduction to Bad Bunny this past spring, when he featured alongside Cardi B and J Balvin on “I Like It,” a song from Cardi’s Invasion Of Privacy that flipped Pete Rodriguez’s Nuyorican boogaloo classic “I Like It Like That” into an unstoppable hip-hop club crusher. “I Like It” went to #1 on the Hot 100 and was deemed by many (including the readers of this website) the song of the summer. It also, in the wake of hits like “Despacito” and “Mi Gente,” continued to firm up a lane for Spanish language in the American pop mainstream, with both Bad Bunny and Balvin, from Colombia, delivering their verses in their native tongues as usual.

Since then Bad Bunny has popped up on a brisk reggaeton-house banger called “Está Rico” alongside Marc Anthony and Will Smith and released “Mia,” a Drake duet on which Drake performs entirely in Spanish. Now, Drake is a champion wave-rider who will seemingly hop on a song with any rising star he thinks will score him some cool points. I’m sure he’s accomplishing some serious brand expansion with his turn on “Mia.” Although I must admit he sounds quite fluent, hearing him rap and sing in Spanish on a Latin trap star’s song gives me the same awkward feeling of watching white American tourists attempt to show off by speaking the local language in a foreign country. On the other hand, imagine the triumph for Bad Bunny: The biggest star in music is guesting on your song, and he’s the one caught in your gravitational pull.

Bad Bunny, 24, grew up skateboarding and watching pro wrestling in Almirante Sur, Puerto Rico, the son of a truck driver and a retired schoolteacher. He famously started posting songs to SoundCloud a few years ago while working as a grocery store bagger and studying communications at the University of Puerto Rico at Arecibo. His single “Diles” (“Tell Them”) got him signed in early 2016, and by the end of the year he had a breakout hit with “Soy Peor” (“I’m Worse”). In the ensuing two years, he’s piled up hits and become one of the biggest names in the Spanish-speaking music world. Although he has yet to release an album — his official debut The New Religion is supposedly well underway — the Bad Bunny Essentials playlist on Apple Music is 50 songs long, spanning three hours and 35 minutes.

As one of the defining figures in Latin trap, Bad Bunny operates within a young tradition, combining reggaeton (and its Dominican cousin, dembow) with the Atlanta trap sounds that now rule American hip-hop. In various proportions, hip-swinging Caribbean club beats are paired with moody keyboard patches and heavily Auto-Tuned sing-rapping. The sound is as rampant within the Spanish-speaking diaspora as Migos ripoffs in the English-speaking rap world, and Bad Bunny has mastered it. He deploys his deep baritone with a rapper’s rhythmic mastery and a singer’s ear for melody — repeatedly hammering on one or two notes, suddenly spiking upward in dynamic flourishes, his voice subtly fraying at the edges when he dips into the bottom of his range.

Bad Bunny’s music helped to codify the sound of Latin trap, but he’s also a bit of a wild card within that framework. He’s definitely a live wire on the mic, known for unfiltered emotional outpourings and explicit sexual narratives. Both impulses were on display in his first two big hits: “Diles” errs toward the lascivious, with Bunny instructing his lover to let the people know how effective he is in bed, while “Soy Peor” finds him lashing out against an ex in language that — oblivious English speaker beware — is not so different from Juice WRLD’s toxic emo rap. But what really stands out is his idiosyncratic personal style. If his fluid low-register vocals and tendency toward dark rumination put him in parallel with Future’s digital codeine blues, his colorful visual presence marks him as Latin trap’s answer to Young Thug, Atlanta’s eccentric-in-chief.

This is a man with a personal aesthetic. He refused a stylist for his Fader cover story, dressing himself instead and looking better than most people in a glossy magazine feature. He recently showed up on the American Music Awards red carpet with a third eye painted on his forehead and kept it there during his performance. Like Thugger, he often subverts gender norms in fashion via elaborately painted nails or pink hair. His collection of tiny glasses probably makes Kanye jealous. I can’t wait to see what he looks like at the Macy’s Thanksgiving Day Parade three weeks from now.

Watching this iconoclastic Puerto Rican superstar waltz into one America’s most sanitized holiday traditions — at a time when the president and his affiliates are working hard to dehumanize and erase Hispanics in this country — will be a trip. It also might generate whiplash when compared with the current predicament of Puerto Rico, which remains in a state of prolonged recovery following last year’s Hurricanes Irma and Maria, partially thanks to that same president’s denial and neglect of the catastrophic damage.

It’s a cruel twist of fate that Bad Bunny’s rise has coincided with a period of deep struggle for his homeland. According to the Fader feature, as of last summer his parents’ home was still without electricity, and he personally showed up back in Almirante Sur to distribute food, water, and generators in the aftermath of the storms. In his celebratory summer hit “Estamos Bien” — which translates loosely to “We Good” — he acknowledges his fortunate circumstances in context. Translated from Spanish to English, the chorus reads, “Don’t worry, we’re fine/ With or without one hundred bills/ But having them is not bad.”

He seems on track to keep piling those dollars up. Continued domination of the Latin trap scene is close to inevitable. Furthermore, “Mia” just debuted at #5 on the Hot 100, a wildly impressive feat for a song performed entirely in Spanish. With a foothold from that song and “I Like It” he may be primed to start landing singles in the American rap mainstream without assists from bulletproof hit-makers like Drake or Cardi. It will be very interesting to see how far Bad Bunny and his Latin trap peers can burrow into pop culture. Lord knows trunk-rattlers like “Chambea” and trap ballads like “Dime Si Te Acuerdas” hold their own against the latest from Tyga or Post Malone. There’s rarely been a better opportunity for a full-fledged crossover, and Bad Bunny is rising to the occasion.

CHART WATCH

For the third week in a row, Lady Gaga and Bradley Cooper’s A Star Is Born soundtrack is the #1 album in America. Per Billboard, it’s the first soundtrack to spend its first three weeks at #1 in 11 years, since High School Musical 2 in 2007. For theatrical movies, you have to go back to Bad Boys II in 2003.

A Star Is Born is now Lady Gaga’s longest-standing #1 album as well, surpassing Born This Way’s two-week run in 2011. The soundtrack can thank strong sales for its continued dominance: Of its 109,000 equivalent album units this week, 61,000 are from people actually buying a copy of the record. By contrast, Future and Juice WRLD’s collaborative album WRLD On Drugs, which enters at #2 with 98,000 units, only did 8,000 in actual sales. It’s Future’s 10th top 10 album and Juice WRLD’s second following this year

Debuting at #3 with 87,000 units/80,000 sales is Anthem Of The Peaceful Army, the debut full-length by Led Zeppelin enthusiasts Greta Van Fleet. It’s followed at #4 by the debut of Disturbed’s Evolution with 71,000 units/65,000 sales. After Lil Wayne, Lil Baby and Gunna, and Drake comes the #8 debut of Khalid’s Suncity EP with 50,000 units/9,000 sales. Travis Scott and Post Malone round out the top 10.

Over on the Hot 100, Maroon 5 and Cardi B’s “Girls Like You” somewhat surprisingly holds on to #1 for a sixth straight week. Here’s a weird stat via Billboard: It’s now the longest-running #1 hit by a group (defined as three or more people) since MAGIC!’s “Rude” lasted six weeks back in summer ’14.

Hopping from #7 to #2 thanks to the release of its music video is Travis Scott’s “Sicko Mode,” which becomes Scott’s highest charting song as a lead artist — this after he went to #2 as a guest on Kodak Black’s “Zeze” last week. “Sicko Mode” also features Drake, who for some reason is not credited as a featured artist on the album but is credited in the video. Juice WRLD’s “Lucid Dreams” remains at #3, followed by Marshmello and Bastille’s “Happier” at a new #4 peak. It’s Marshmello’s biggest US hit to date and ties Bastille’s peak position with 2014’s “Pompeii.” It’s also the first song that has charted on Billboard’s Alternative Songs chart to reach the Hot 100 top five this year.

Post Malone’s “Better Now,” Kodak Black/Travis Scott/Offset’s “Zeze,” 5 Seconds Of Summer’s “Youngblood,” and Lil Baby and Gunna’s “Drip Too Hard” are #5 through #8. Another Post Malone song, the Swae Lee duet “Sunflower (Spider-Man: Into The Spider-Verse)” debuts at #9. It’s Post’s fifth top 10 hit and Swae’s second following the French Montana collab “Unforgettable.” Khalid and Normani’s “Love Lies” rounds out the top 10.

POP FIVE

Carly Rae Jepsen – “Party For One” “Run Away With Me” this is not, but it’s good! Good enough that I’m not panicking about the long-awaited follow-up to E*MO*TION. It sounds like CRJ might be angling for radio play, like she did with “I Really Like You” ahead of the last album, before settling into her well-established role as a critically acclaimed underdog-juggernaut. Then again, will radio play a song about “making love to myself” at this point in history? I can’t tell anymore.

Mariah Carey – “A No No” All these new Mariah Carey singles have been fantastic. This one effortlessly infuses its late ’90s R&B core with jittery trap programming and brisk diva house without ever coming close to sounding like “trap house.” It slaps.

Imagine Dragons – “Machine” Coming from arguably the most consistent pop hit-makers in rock, “I’m not a part of your machine, I am the machine” is some kind of twisted spin on Jay-Z’s immortal “I’m not a businessman, I’m a business, man.” As a longtime Imagine Dragons antagonist, I gotta admit, these guys are finding stranger and more inventive ways to be infectiously obnoxious. In this case it’s kinda like “We Will Rock You” crossed with Mr. Big’s “Be With You,” but with an ambiguous message about being your own person, or something.

Mumford & Sons – “If I Say” I feel like Mumford & Sons are getting better at being Coldplay — or, like, Damien Rice fronting Coldplay. Whether I could withstand a whole album of this much melodrama remains to be seen, but this song really goes for it with the orchestration and it pays off.

Kiiara – “L*** Is A Bad Word” Kiiara was a bad word for a while there during her ill-advised post-Iggy rap phase, but this pop move is doing it for me big time. It sounds like they threw everything at the wall, it all stuck, and then they meticulously carved it from there. It sounds like wearing three or four clashing patterns that somehow cohere into a surprisingly pleasing aesthetic. I think the understated vocal amidst so much noise is what seals it.

NEWS IN BRIEF

That viral photo of “Justin Bieber” eating a burrito sideways was a prank. [Newsweek]

Here’s Ariana Grande singing “The Wizard And I” from NBC’s A Very Wicked Halloween. [YouTube]

And here’s Ariana Grande singing “God Is A Woman” backed by an orchestra and choir for her BBC Music special. [YouTube]

Iggy Azalea tweeted than she wants to leave Island (“I feel I would be better off if I could make my own timeline etc choices and I have the funds to do it”) but then she deleted it. [SOHH]

Panic! At The Disco covered Outkast’s “Hey Ya!” for Spotify. [Spotify]

Shawn Mendes remade Lost In Translation in the video for his Zedd collab “Lost In Japan.” [YouTube]

Alessia Cara revealed the cover and tracklist of new album The Pains Of Growing, out 11/30 via Def Jam. [Twitter]

5 Seconds Of Summer released a cover of “Killer Queen.” [YouTube]

Little Mix and Nicki Minaj released a video for “Woman Like Me.” [YouTube

Halsey released a video for “Without Me.” [YouTube]

2 Chainz launched his own weed brand, Gas Cannabis Co. [High Snobriety]

Clean Bandit’s “Baby,” featuring Luis Fonsi & Marina, is out tonight. [Instagram]

So is Katy Perry’s cover of “Waving Through A Window” from Dear Evan Hansen. [Billboard]

Diana Ross, John Legend, Bad Bunny, Kane Brown, Sugarland, and Ella Mai will be part of this month’s Macy’s Thanksgiving Day Parade in New York City. [Business Insider]

HOLD ON, WE’RE GOING HOME

What they don’t tell you is that they were rated out of a Maroon 10

— Julian McCullough (@julezmac) October 30, 2018

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[leddisplayadvertisedubai]

Mobile Billboard Trucks – A Primer on Mobile Outdoor Advertising

Mobile billboard trucks, commonly referred to as mobile billboards, mobile ad trucks, billboard trucks, ad trucks, or mobile media vehicles, are typically a self propelled vehicle based on a light duty commercial truck chassis, which has been fitted with a custom built, two or three sided sign frame. There are a variety of sign system designs, including tri-face and scrolling models that look like modified box trucks, and which can support multiple advertisers. However, the most common style is known as a static truck which generally features two panels, each measuring roughly 22′ wide by 9′ – 10′ high. In recent years, with the advent of grand format digital printing, the sign panels have evolved from paper posters to scrim reinforced heavy vinyl fabric, and most recently to polyethylene which is said to be easily recycled.

The Outdoor Advertising Association of America classifies mobile billboard trucks under the Transit category, which includes a variety of non-traditional out-of-home media formats. Billboard trucks have a relatively recent history, with some of the earliest mobile billboards reportedly showing up in New York City in the 1980’s. Others have attributed their origins to Texas and Southern California. During a recent conference call among mobile billboard company executives hosted and moderated by the OAAA, on which this author participated, several of the participants estimated that nationally, there are 500 or fewer mobile billboard trucks on the road in the United States.

Mobile billboards are used for a wide variety of advertising purposes. With their ability to drive virtually anywhere, they are uniquely able to target a specific locale to promote the Grand Opening of a retail store or a restaurant. Unfortunately, given the current economic climate, promoting retail store Bankruptcies and Close-out Sales increasingly seems to be a regular assignment for billboard trucks.

On a broader scale, multiple billboard trucks have frequently been used simultaneously within a market, or across multiple markets, to promote the roll-out of a new consumer product, or as was the case in late October 2008, promoting the Obama-Biden Presidential Campaign in a handful states were the polls indicated that it was a close race. There have even been a few instances, on both B to B and B to C ad campaigns, where two trucks have driven in tandem, featuring a two-part message.

Like any good advertising message, the creative element is critical to capturing the public’s attention and causing it to act on the message. With outdoor advertising in general, advertisers are encouraged to follow the adage, “a picture is worth a thousand words” and prominently feature their logo and an illustration representing the message’s theme, followed by a clear call to action and a way to contact the advertiser. Indeed, it is this last element which has steadily evolved. Years ago advertisers were basically limited to an ‘800’ number, while in recent years the creative also featured a website URL which prospects could visit at their convenience to learn more about the company and its products, prior to making a purchasing decision. Most recently, with the dynamic growth of Social Media, we have started to notice advertisers highlighting their presence on Facebook, MySpace, Twitter and other platforms.

At Guerrilla Billboards, we have been executing advertising campaigns for our clients since 1999. Ranging from the streets of New York City to sunny Southern California, our mobile billboard trucks have served a wide variety of organizations – from large Fortune 500companies to relatively small grassroots organizations such as a fan club protesting the decision by a major TV network to cancel its members’ favorite show about a vampire.

Over the past ten years, we have consistently found that successful mobile billboard advertising promotions have resulted from the following key elements:

First and foremost, know who and where the target audience is. Is it a general branding campaign, or a focused promotion such as a Grand Opening? Typically the client will have solid demographic data regarding the so-called Life Pattern attributes of its customer base. For instance, several years ago we ran an employee recruiting campaign for a major biotech company in the Boston area. Given that firm’s suburban location, they directed us to operate during the AM and PM rush hours along one of the heavily traveled commuter corridors from Southern New Hampshire into Kendall Square in Cambridge, where many of their competitors have offices. In this case, the primary theme that our client’s ad was to promote its convenient suburban locale.

Second, the creative must not overwhelm. The target audience generally has a very brief time to process the message. As stated earlier, let corporate logos and/or photos do most of the heavy lifting. Great examples of this strategy are exhibited by the wide variety of outdoor ads that are run by McDonald’s Corp., which feature terrific photographs of the restaurant chain’s various products and very limited text.

Mobile billboard trucks are all about flexibility. If during a retail campaign one location needs additional help to pump up its sales, it is very easy to re-route the truck to spend more time in a particular trade area.

Properly vet your vendor. Lowest price is not always best. Unfortunately, there are a number of mobile billboard operators who pay their drivers “under the table” in order to save money on payroll taxes and worker’s compensation insurance. Be sure that your vendors are fully insured. As an agency or a brand, you do not want to receive a call from the IRS demanding payment of back taxes.

Continuing with this theme, take a hard look at the vendor’s trucks. Do they look beat-up or are they clean and well maintained? Safety is very important, and it is your brand’s image and reputation that is at stake.

Proof of performance is a given. In these days of ROI metrics, the client wants to know that the truck is operating when and where it is supposed to be. While clients will frequently get feedback from customers and employees stating when and where they may have seen the truck, we provide a selection of so-called proof of performance photos, taken daily during the campaign at various spots along the route – and frequently in front of competitors’ locations. Depending on the campaign length, these may be delivered in batches during an extended campaign. We also provide our clients with the output from the internet based GPS tracking systems in our trucks, which is further backed-up by driver log books.

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New Wave of Advertisers Consider Consumers the New Medium

www.inhandnetworks.com

To be honest, it’s not an ad that puts you in the mood for a burrito.

The spot for Chipotle Mexican Grill starts bleak and gets bleaker: the story of a farmer who becomes Big Agriculture, maltreating his pigs and polluting the water as winter descends. It’s long, at two minutes and 20 seconds, and told entirely via stop-motion puppetry. There’s no dialogue, only the spooky crooning of Willie Nelson. And the Chipotle logo appears just once, at the very end, on a truck pulling away from a farm returned to its roots, chickens pecking freely in the sun.

At any number of companies, the ad would have been killed for any number of reasons. It’s unfunny. Political. Expensive to air.

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There was also a chance that it was brilliant. So Mark Crumpacker, a career creative director who now heads the company’s advertising efforts, uploaded the video to YouTube, rather than gambling on a pricey TV buy. He watched as the clip quietly but steadily went viral. The band Coldplay, whose track “The Scientist” Nelson covered in the ad, told its 18 million Facebook fans to take a look. Twitter buzzed. Food blogs, then music blogs, then advertising blogs all chirruped their approval. The message worked after all: Chipotle cares about sustainable farming.

Encouraged by the online response, Crumpacker ran the ad, titled “Back to the Start,” in movie theaters nationwide. Field researchers brought back tales of audiences bursting into applause. YouTube views climbed past 5 million. All of this led, last month, to the burrito chain buying the first national TV time in its 18-year history. And during a Grammy Awards watched by 39 million people, the critical response was unequivocal: Chipotle’s ad stole the show.

Unorthodox as it is, Chipotle’s spot can be seen as a template for the future of great advertising. Ignoring conventional wisdom about what works in which medium—jokes on TV, wordplay in print, cats on the Web—the company focused instead on a single, piercing idea that works on all of them. And by using the Internet as a platform for testing worthwhile work, not just zaniness, Chipotle took the risk out of a risky piece of marketing.

Time was, advertising was a relatively simple undertaking: buy some print space and airtime, create the spots, and blast them at a captive audience. Today it’s chaos: while passive viewers still exist, mostly we pick and choose what to consume, ignoring ads with a touch of the DVR remote. Ads are forced to become more like content, and the best aim to engage consumers so much that they pass the material on to friends—by email, Twitter, Facebook—who will pass it on to friends, who will ... you get the picture. In the industry, “viral” has become a usefully vague way to describe any campaign that spreads from person to person, acquiring its own momentum.

Chipotle piloted its risky two-minute ad “Back to the Start” on YouTube; fans cheered

“Viral has moved from being sort of this niche tactic, into something that’s more of a statement about what all advertising should be. And that is, something that people actually seek out and want to share,” says David Droga, the creative chief of Droga5, in his Manhattan office. The digital age’s answer to Don Draper, the native Australian has won awards for selling—really—tap water. His agency’s clients range from Microsoft to obscure hummus concerns; its work spans all media, from print to TV to billboards, but all of it relies on catching fire online.

Take the agency’s work for Prudential. How do you make ads for retirement planning—a numbing topic in a crowded category—stand out? Droga’s approach is to nail the idea, then pick the medium. First, the creative team jettisoned the usual images of hot older actors playing golf and smiling at charts, and sought out actual retirees—people with wrinkles, fears, and hopes. Hundreds of them sent Droga5 pictures of their first day as pensioners, which the agency used to create a national TV spot. Next came a Web site and mini-documentaries about individual Prudential customers, which have been viewed nearly a million times online. Last month, the nonprofit organization TED named the “Day One” campaign a winner of its “Ads Worth Spreading” contest.

The scale of success that the right idea can have online can be difficult to fathom. Consider 2010’s Old Spice sensation, created by Mark Fitzloff and Susan Hoffman at Wieden + Kennedy, which started as a typical TV campaign but exploded as viewers sought it out on YouTube. “The Man Your Man Could Smell Like” mostly defies description, but it involves a towel-clad man with great pecs and better elocution who maintains intense eye contact with the camera while holding an oyster shell full of diamonds that morph into “two tickets to that thing you love” and, eventually, Old Spice body wash. Yes, it’s silly. But the campaign caused sales to spike 107 percent. Follow-up clips, in which the character responds to individual YouTube commenters, drove the brand’s total views on the site to more than 279 million. That’s just shy of the viewership of two and a half Super Bowls.

There are many ways to measure virality and zero agreement on what constitutes success. Ad agencies will brag that a client’s microsite has reached viral liftoff if it has 500,000 Facebook likes—or 50,000, or even 10,000. Two YouTube clips, one with 1 million views, the other with 10 million, are both certified contagious. It’s all highly arbitrary, with one consistent rule: if a campaign doesn’t pass the magic threshold, it is considered to have something seriously wrong with it.

Sharing Is Caring: Ad-making people are an expressive bunch, and so the fact that virtually everyone I spoke to repeated a certain phrase—over and over again, like they’d all read the same talking-points memo—seemed to indicate two things. It’s big. And they haven’t quite figured out what it means. “Advertising,” they all said, “is not just a one-way street anymore.”

After decades of advertisers blaring messages at consumers, those consumers now have their own megaphones to blare back. “Before you could have written a letter and said, ‘My Glad Wrap doesn’t work, and you suck,’?” says Cal McAllister, a tousle-haired co-founder of the Seattle agency Wexley School for Girls. “But it’s not like putting that on your Twitter feed, if you have a million followers.”

Radio, digital, above-urinal signage—it doesn’t matter. Regardless of where a piece of advertising appears, social media is now the place where consumers react. If motivated, they can seize a brand and reshape its image at a pace that obliterates even the best-planned marketing strategy. For the first time, companies are no longer the sole owners of their own brands.

To longtime ad strategists, this is scary. But the scariest things, once harnessed, can also become the most powerful—particularly when the medium is digital. If an advertiser rolls out a campaign that encourages consumer response, and consumers respond with derisive stuff that starts to go viral itself, it’s a PR disaster. But if consumers embrace the idea, it can defibrillate even the most listless of brands—like Skittles, whose “Taste the Rainbow” slogan was jolted awake with a series of offbeat videos by TBWAChiatDay.

Managing this—a sort of planned digital epidemiology—has become an essential offering of any competitive agency. Most now employ “community managers,” whose function, despite the boring job title, is to obsessively track social networks; when a client’s brand is spiking they’ll spotlight favorable stuff (perhaps by circulating upbeat blog items), and they’ll try to extinguish anything that makes the client look bad (zapping through an instant refund to an angry tweeting customer can help). Their stethoscope is extraordinarily sensitive. “We have won and lost business based on a single tweet,” says McAllister.

The casino allure of social-media advertising is a lucrative specialty for a young set of all-digital agencies. The problem with giving yourself that label, though, is like the old Abraham Maslow maxim: if all you have is a hammer, every problem looks like a nail. When Jan Jacobs and Leo Premutico started their agency, Johannes Leonardo, in 2007, they took pains to emphasize that they were not just another digital shop. “This was confusing clients for a decade: ‘What do I give digital agencies? What do I give traditional agencies?’?” says Jacobs, 41 and scraggly, over breakfast one morning in New York. “There’s a breed of modern agencies that we’d like to think we’re a part of, that don’t really think about things like that. Because if you’re a purely digital agency, then you start approaching the problem thinking the solution has to be a digital one.” The pair, a former Saatchi & Saatchi creative team, try to resist the platform of the moment, in favor of declaring consumers themselves the medium. Four years in, their clients include Coca-Cola, Google, Bacardi, Chanel.

One of their most telling campaigns, for discount clothing chain Daffy’s, involved hiding a borderline-pornographic image in plain sight—pieces were scattered across 40 different posters in New York City subway stations. Commuters reassembled them on Twitter to get the joke: a randy couple had taken off the clothes they’d bought at Daffy’s, where you get “More Bang/Less Buck.” Crude, but it actually gibes with Johannes Leonardo’s lofty theory. “If you create a piece of work that resonates with the consumer, you can see an outdoor advertisement become a digital work, because the consumer is the one who takes it from one medium to another,” says Premutico.

Thinking like this can unite a small shop like Johannes Leonardo with a much bigger one, like the billion-dollar Martin Agency. Headquartered in Richmond, Va., Martin contains much of the industry’s past—and its future. It was one of the agencies that proved, in the 1970s and ’80s, that top-level work could be found away from Madison Avenue; its greatest feat was turning a small regional insurer named GEICO into a national power, with the help of a spokes-gecko and a pair of politically correct cavemen.

“The word ‘advertising’ is starting to get kind of old. We do ads, obviously, but we do so much more now,” says John Norman, Martin’s chief creative officer. With torn jeans, chin-length rocker hair, and a charcoal Armani scarf knotted thickly at the neck, the 45-year-old looks more like someone playing a creative director in an ad than the real item. “We used to tell stories through campaigns. And now we build stories. You set something out there in the ether, and people start to build on it or add to it or take away from it, and it becomes a bigger story.”

They’re Gr-r-eat!: Advertising is said to exist at the intersection of art and commerce. And there are a lot of high-speed collisions at this intersection.

Creating breakthrough advertising is long, discouraging, bleary, quarrelsome work, until it is joyously complete. And then, often, the client says, “No, too strange, too risky.” This conflict between the brilliant creative director and the stodgy business folks is as old as the industry; it’s a repeated plotline on “Mad Men” and happens every day in the real world.

“A lot of brands are most comfortable with sure mediocrity,” says Wexley’s McAllister. His agency—whose offices appear from the street to be a Chinese restaurant—specializes in creating weird stuff for major clients, like a recruitment campaign for Microsoft that involved Jacuzzis, sandwich boards, and a sizzling bacon cart. “Everyone is looking for a guaranteed batting average. They don’t care if it’s high or low, they just want to be able to plan around a .270 hitter. The upside is it’s easier for agencies like us to be entertaining and break through the clutter and create captivating advertising. That lets us swing for the fences.”

Digital technology, the destroyer of so much of the industry’s infrastructure—newspaper ads, the 30-second TV spot—now provides a chance for more advertising to be what it has so seldom been: good. TiVo gave us the joy of fast-forwarding through crappy 30-second spots, but YouTube gave us the ability to call up the spots we like.

“It changes the fundamental role of the ad, from something that’s secondary into something that has to be primary,” says Andrew Essex, Droga5’s CEO. “The ad in an ironic way becomes more like content—it has to be ‘good.’ It has to be interesting, it has to be shareable, it has to make people say, ‘Oh, I liked that.’ Advertising ... [It] can’t be about bombarding people with pollution anymore.”

The advertising industry, it turns out, had turned into one of those brands that needed defibrillating. And the shift is turning out to be good for brilliant creative directors and stodgy business folks alike.

“Traditionally conservative companies are willing to be a little more risky now and try ideas they wouldn’t usually go for,” says Gerry Graf, who founded the agency BFG9000 and whose past clients include Procter & Gamble and Mars (those ingenious Skittles ads). “Think of P&G 10 years ago. Now they’re the company that OK’d the Old Spice campaign. That’s a huge change.”

The creative minds on the precipice of joining the industry like the sound of that. Virginia Commonwealth University, in Richmond, is home to the Brandcenter, one of the best graduate programs for advertising in the country. Often referred to as a “portfolio school” or “finishing school,” it teaches students who may have minored in communications or art history how ad agencies actually work. Students with a degree from here are highly sought after by the planet-size firms in New York, like BBDO and McCann Erickson; the students, in turn, lust after jobs with the smaller hot shops of the moment: Wieden, Droga5, Mother, BFG9000.

The Brandcenter’s brick building is a 19th-century carriage house, whose inside has been renovated into a sleek creative space with open floor plans, clever coursework hanging on the walls, and an Apple-product-to-student ratio approaching 3:1. One morning in January, 40 students, average age 25, average shirt color plaid, are attending the semester’s first meeting of Digital Portfolio, a class that will help them build personal websites to showcase their amateur work.

But they put that aside to talk about their hopes for their careers. They want to create work, they say, that rates with the hall-of-fame stuff by Apple and Nike, to have “the ability to make something that’s different and inspiring.” At all costs they want to avoid “hack work”—“stuff that’s been seen before or copied or repeated or cliché. Anything that disappoints.”

It’s not clear to me what that means, so I ask for examples. Jeff Vitkun, 25, has a ready response: “Just turn on the TV.” Classmates nod.

OK, then—so where can you find the good stuff? “Have you ever gone on YouTube and watched a commercial?” asks Jon Ransom, 27. “Like, intentionally, to see that commercial?” Sure: the Old Spice guy. Nike’s stuff from the NBA lockout.

“If it’s something you would go to see,” he says, “then it’s probably good.”

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LED Billboard Truck for Sale: The Perfect Mobile Advertising Solution

In today's fast-paced world, reaching your audience with eye-catching advertising is more crucial than ever. For businesses looking to increase their reach and attract new customers, mobile LED trucks are an innovative and effective solution. Investing in an LED billboard truck can provide unparalleled advertising opportunities, as it allows businesses to take their message on the road. If you're considering purchasing a LED screen billboard truck for sale, this guide covers everything you need to know.

Why Choose a Mobile LED Truck?

A led mobile billboard truck in usa brings your advertising directly to your target audience. Unlike traditional billboards that stay in one location, LED trucks can move to different high-traffic areas, ensuring your message reaches more people throughout the day. Here are some benefits:

Enhanced Visibility: LED screens are bright and highly visible, even during daylight hours.

Targeted Advertising: You can drive the truck to specific locations or events where your target audience is likely to be, maximizing exposure.

Dynamic Content: With a mobile LED truck, you can display various content, from images and animations to live feeds, keeping your ads fresh and engaging.

Features to Look for in an LED Billboard Truck for Sale

When searching for the right led screen billboard truck for sale in new york, consider the following features to ensure it meets your advertising needs:

Screen Quality: High-resolution LED screens ensure that your visuals are clear and vibrant, making a strong impression on viewers.

Mobility and Flexibility: A good mobile LED truck should be easy to drive, maneuver, and park, allowing you to reach high-traffic areas conveniently.

Durability: Ensure the truck and LED screen are built to withstand various weather conditions, ensuring long-lasting use.

Customization Options: Some mobile LED trucks allow you to customize the display layout, content management system, and other features, making it easier to create a unique advertising experience.

Types of Mobile LED Trucks

There are several types of mobile LED trucks available, ranging from compact models perfect for narrow streets to larger vehicles for high-traffic events. Whether you need a single-sided LED screen or a multi-panel display, there’s a truck model to fit your needs.

Maximize Your ROI with a Mobile LED Truck:

A mobile LED truck is more than just a vehicle; it’s a versatile advertising tool that reaches audiences where they are CANT MISS US!. By bringing your message directly to your customers, you can achieve higher brand visibility, engagement, and ultimately, conversions. When searching for a LED screen billboard truck for sale, keep in mind the potential impact of this dynamic advertising method.

An LED billboard truck is a smart investment for businesses looking to enhance their reach with mobile advertising. With options for high-resolution displays, durable construction, and flexible mobility, these trucks are an excellent choice for companies that want to bring their brand directly to their audience. If you’re ready to take your marketing efforts on the road, explore mobile LED truck options today and start reaping the benefits of dynamic, mobile advertising.

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Digital Mobile Billboard Advertising: The Ultimate Marketing Solution on Wheels

In the ever-evolving world of advertising, businesses are constantly seeking innovative ways to capture attention and stand out from the competition. Digital mobile billboard advertising is one such game-changing solution. Combining the flexibility of mobility with the high-impact visuals of digital screens, this approach delivers dynamic and engaging campaigns directly to your audience.

For those ready to take their marketing to the next level, investing in mobile billboard advertising truck sales offers unparalleled opportunities to connect with customers.

What is Digital Mobile Billboard Advertising?

Digital mobile billboard advertising involves outfitting trucks or vehicles with large, high-definition LED screens that display advertisements, videos, or messages. These mobile advertising trucks travel through high-traffic areas or park at strategic locations, ensuring maximum visibility and audience reach.

Unlike traditional static billboards, digital mobile billboards can display rotating content, videos, or real-time updates, making them a versatile and powerful advertising tool.

Why Digital Mobile Billboards Work

Increased Visibility: Moving billboards naturally draw attention, and their bright, high-resolution screens are impossible to miss.

Flexibility: Trucks can target specific locations, events, or demographics, delivering your message directly to the right audience.

Dynamic Content: Showcase multiple ads, videos, or live updates for a more engaging experience.

Cost-Effective: A single mobile unit can generate impressions across multiple locations, maximizing your advertising budget.

Applications of Mobile Billboard Advertising

Retail Campaigns: Announce special offers, new store openings, or sales while driving through busy shopping districts.

Event Promotion: Create buzz for concerts, festivals, or community events by positioning your truck in high-traffic areas.

Political Campaigns: Take campaign messages directly to voters with bold, dynamic visuals.

Product Launches: Generate excitement for new products by showcasing them in action through video displays.

Why Invest in Mobile Billboard Truck Sales?

Owning a mobile billboard advertising truck sales in New York offers businesses and entrepreneurs a chance to control their campaigns and generate additional revenue. Here are some reasons to consider investing:

Custom Campaigns: Choose your routes, timing, and content to match your goals.

Revenue Opportunities: Offer advertising space to other businesses, creating an extra income stream.

Cost Savings: Avoid recurring rental costs by owning your advertising platform.

Branding Potential: Customize your truck to promote your brand while running campaigns.

Benefits of Digital Mobile Billboard Advertising

On-the-Go Advertising: Reach your audience where they live, work, and play.

High Recall Rates: The combination of movement and dynamic visuals makes your ads memorable.

Real-Time Updates: Change your messaging instantly to reflect promotions, announcements, or breaking news.

Versatility: Whether you’re targeting urban centers, suburban areas, or specific events, mobile advertising trucks adapt to your needs.

The Future of Advertising on Wheels

Digital mobile billboards represent the future of outdoor advertising. Their ability to combine mobility with eye-catching digital content makes them an essential tool for businesses looking to make an impact.

Drive Your Campaign to Success

With digital mobile billboard advertising, your message doesn’t just stand out—it moves with your audience. Whether you’re promoting a product, event, or brand, this innovative approach ensures you reach the right people at the right time.

Ready to revolutionize your marketing strategy, consider renting in our Can’t Miss US today. With their flexibility, impact, and potential for high ROI, digital mobile billboards are the ultimate solution for businesses on the move.

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Mobile Billboards: Transforming Advertising on the Move

In the ever-evolving advertising landscape, mobile billboards have emerged as one of the most effective and innovative tools for delivering impactful messages. Combining mobility with high visibility, these advertising platforms allow businesses to connect with audiences wherever they go. Whether you’re promoting a product, event, or service, mobile billboards are a game-changer in outdoor advertising.

For those looking to take their marketing efforts to the next level, investing in mobile billboard trucks  can be a strategic and profitable decision.

What is a Mobile Billboard?

A mobile billboard is a truck or vehicle fitted with a large advertising display, typically using LED screens or printed banners. These billboards travel through high-traffic areas, events, or targeted neighborhoods, ensuring your message reaches a diverse audience.

Unlike traditional billboards, mobile billboards are not confined to a single location, making them a versatile and impactful advertising solution.

Why Mobile Billboards Work

High Visibility: Mobile billboards attract attention with their size, motion, and vibrant displays, ensuring your message stands out.

Targeted Reach: Advertisers can plan routes to target specific demographics or high-traffic locations.

Flexibility: Change content quickly and adapt campaigns to reflect real-time promotions or updates.

Cost Efficiency: A single mobile billboard can cover multiple areas, maximizing exposure and return on investment.

Mobile Billboard Truck Sales: A Smart Investment

For businesses and entrepreneurs, purchasing a mobile billboard truck can unlock new opportunities. Owning a truck allows for greater control over advertising campaigns, scheduling, and locations. Additionally, it opens the door to offering advertising services to other businesses, creating an additional revenue stream.

When exploring mobile billboard truck sales, consider the following:

Technology: Look for trucks equipped with high-resolution LED screens for dynamic, eye-catching visuals.

Customization: Ensure the truck can be tailored to your branding needs.

Durability and Support: Choose a truck from a reputable seller who offers technical support and maintenance services.

Applications of Mobile Billboards

Retail Campaigns: Drive foot traffic by showcasing promotions, discounts, or new product launches in high-traffic areas.

Event Advertising: Promote concerts, festivals, and community events with on-the-move ads that capture attention.

Political Campaigns: Deliver campaign messages directly to voters in key locations. Mobile billboard advertising campaigns in new york

Public Service Announcements: Share important information with local communities.

Benefits of Mobile Billboard Advertising

Dynamic Messaging: Display videos, animations, and real-time updates to engage viewers effectively.

Broad Audience Reach: Travel through diverse neighborhoods, ensuring exposure to different demographics.

Increased Recall Rates: The motion and vibrant visuals of mobile billboards make them more memorable than traditional advertising methods.

Event-Specific Advertising: Park near event venues to target attendees directly.

Choosing the Right Mobile Billboard Truck

When entering the world of mobile billboard truck sales in new york, it’s essential to select a truck that aligns with your advertising goals. Key features to look for include:

Size and Screen Quality: Ensure the screen size and resolution fit your needs.

Route Planning Technology: Some trucks come with tools to optimize routes for maximum exposure.

Ease of Content Management: Trucks with built-in systems for updating ads remotely are a significant advantage.

The Future of Advertising on the Road

Mobile billboards are redefining how businesses approach outdoor advertising. Their ability to deliver dynamic, high-impact messages to a targeted audience makes them an invaluable tool for modern marketers.

For those ready to elevate their advertising strategy, exploring mobile billboard trucks is a smart investment. Owning a mobile billboard truck not only allows for greater control over campaigns but also opens up new opportunities to generate revenue and expand your brand’s reach.