#leading edtech brand in India provide

[globusinfocomlimited]

Why should you choose the English language lab?

English being the most universal language has become a widespread and most used language in the world. Although a child learns his/her first language based on the cultural environment they belong to. But the world accepts the official language mostly English, French, and Spanish in some places.

Therefore, this is the time when a child needs to acquire and learn different languages to be their best in this competitive world.

What is English Language Lab?

Language lab is a digital way of learning and adopting a language by practicing and learning through engaging and interactive sessions. Now-a-days ed-tech companies in India are innovating to the core to bring revolution in adopting digital education.

Making digital learning accessible leading edtech brands in India with their enriched digital learning solutions are practicing both online/offline modes of learning, where students can access the courses at any time from anywhere. Digital Language Labs for schools are incorporated in the classrooms supporting a blended learning approach and allowing maximum participation of learners simultaneously.

Practicing grammar, developing writing skills, enhancing speaking skills with pronunciation, and phonetics help students to develop effective communication skills.

Why should one learn from an English language lab?

Learning English from the language lab one could grasp the concept very efficiently and effectively. While teaching from digital language lab teachers feel very comfortable as they don’t have to struggle with increasing students’ attention spans.

Engaging content available in the language lab develops the interest of students automatically. Audio-visual learning helps students to achieve concept clarity at maximum.

Below are the discussed essential features that will help one to analyze the importance of the English language lab:

·         Interactive and engaging lessons- Digital language lab software includes content that helps in enhancing grammatical skills, vocabulary, and picture-based learning through story-based lessons.

·         Enhancing pronunciation- These are the most enriched section of the language lab where you learn to speak well by pronouncing right. there are edtech companies in India that provide a such solution which has remarkable language software helping students to grow.

·         Develop language as a skill- Practice, Practice, and Practice! Take the help of the language lab to develop language as a utility skill creating a better future and assuring growth for you. Not just English but learning different languages will be a great help.

·         Unlimited test practices- One can assure conceptual clarity by answering questions related to the chapters. There are multiple sections that test your grammar, pronunciation, and vocabulary.

·         Advance writing skills- Not just speaking skills, the English language lab also helps learners to write well. Now you will not have the fear of writing essays that provide 10 marks in your question paper in the exam. Comprehension-based questions can also help you to provide better clarity and help you find the medium for answering that comprehension questions easily.

Conclusion:

We should keep up with the innovation in every field to meet the demand of todays world. There are edtech products that are enhancing productivity in the medium of learning. Teachers, students, and even parents are finding these digital tools effective. Learning from this well-designed, advanced, and feature-rich solution allows students to be attentive to adapt in a better way. Considering the importance of digitalization in classrooms there are educational institutes encouraging the implementation of digital tools in the classrooms.

Most importantly, hands-on products are helping students to have better retention. There are companies like Zybro Digital Language Lab, Sanako India, spears language lab, and Globus Infocom Limited the leading edtech brand in India provide Digital Language Lab for classrooms as well as their language software is constructed in keeping with the requirement of higher education too.

[buddhwani]

The Role of Content Marketing in Education

The education sector is undergoing rapid changes in the digital age. Students are no longer solely reliant on traditional media to find information. Instead, they use online platforms, blogs, and social media. Content marketing is now crucial to digital marketing for edTech Businesses, educational institutions, edTech companies, and other businesses. Content marketing allows them to attract potential students, establish authority, and increase their visibility in a competitive market. Explore the role of content in the education industry and how it can drive growth.

1. Building Trust and Credibility

Content marketing allows educational institutions to build credibility and trust. By creating informative, well-researched, and consistent content for schools, colleges, and edTech platforms, they can demonstrate their expertise. This content could be ebooks or videos, blogs, webinars, or a combination. All of these provide valuable information for parents and students.

A college could publish a blog about 'How to Choose the Right Engineering Course' to assist students with making informed decisions. Positioning themselves as an authoritative source of information can help educational institutions build a loyal following that views them as industry leaders. This can result in higher engagement, improved brand recognition, and more admissions.

2. Enhancing Engagement through Storytelling

Storytelling can be a powerful marketing tool, particularly in the education sector. Stories are more engaging than plain facts. Educational institutions can use storytelling to highlight student achievements, share success stories, and highlight alumni accomplishments. This is not only a great way to promote the course, but it also helps build an emotional connection with your audience.

EdTech companies can also use storytelling to explain how their platform solves real-world issues. An online learning platform, for example, can share case studies that show how it has helped students improve their skills. This will prove the effectiveness of their offerings.

3. Search Engine Visibility

Search engine optimization (SEO) is a key component of content marketing. Appearing on the first search page can significantly impact educational institutions' visibility and lead generation. Schools, colleges, and edTech platforms that create SEO-friendly content can reach a wider audience.

Prospective students will use keywords relevant to the content of blogs, articles, and other types of content. Phrases like "top data science courses" or "best engineering college in India" may attract students actively looking for educational opportunities.Education marketing agency help institutions optimize their content so that it ranks higher in search engines, leading to more organic traffic for their websites.

4. Education of the Audience

Content marketing extends the philosophy that education is about sharing knowledge. By providing valuable, educational content to their audiences, institutions help them make educated decisions. Blogs on career prospects, entrance exam preparation and detailed guides to course selection, for example, can be very beneficial to prospective students.

Educational content explaining the nuances of an educational course or the advantages of enrolling in particular programs can also address parents' and students' questions and concerns. Content marketing that uses an educational approach ensures prospective students are informed and more likely to take the next step to enrol.

5. Increase Engagement on Social Media

Instagram: Social media is now a key platform for the distribution of content. Platforms like Facebook, Instagram, and YouTube can be used by educational institutions to reach out and share interesting content. Videos, infographics, and quizzes are effective ways to grab students' attention.

Social media is a great way for edTech companies to promote their products, showcase customer testimonials, and run promotions. By sharing high-quality, relevant content, educational brands can help build a strong social media presence, which will encourage students to explore their offerings further.

6. Creating Quality Leads

Content marketing is more than just creating awareness. It is about generating high-quality leads. Educational institutions can create lead magnets, including ebooks or webinars. They also offer free trial classes in exchange for potential students' contact information. These data can be used for targeted marketing campaigns or follow-ups.

For example, an education lead generation agency can design a  strategy to attract students by creating informative guides about different career paths and study resources. The agency can then use the contact information that students have provided to access the resources to nurture leads and guide the student through the admissions process.

7. Establishing Thought Leaders

Content creation can help educational institutions and edTech companies establish themselves as thought leaders in their respective fields. By publishing research papers and blogs, they can show their expertise and authority. This not only enhances the brand's perception but also builds credibility.

Thought leadership content can be shared on multiple platforms to increase influence and reach, including the institution's website, industry forums, and social media platforms. This strategy will help establish the institution as the go-to resource for educational information and advice.

8. Utilizing Different Content Formats

Diversity is the key to a successful content marketing strategy. To find out what works best for their audience, educational institutions should try different formats of content. You can, for example:

 Blogs are regularly updated and can answer frequently asked questions, provide tips, and share students' success stories.

Videos, explainers, campus tours, and student testimonials are more engaging than text.

Podcasts Educational podcasts provide in-depth discussions on various topics and feature expert interviews.

Infographics are great for visually sharing quick facts, statistics, and highlights.

Diversifying educational brands' content formats can help them cater to different types and levels of learners while keeping their audience engaged.

9. Measuring content marketing success

It's also essential to evaluate the success of your content marketing. To track their content's performance and effectiveness, educational institutions can use Google Analytics, Social Media insights, or SEO tools. Metrics such as page views, engagement rates, conversion rates, and time spent on the site can be used to understand what works.

 It can help institutions create tracking mechanisms that monitor the effectiveness of their content marketing campaign and make data-driven decisions.

Conclusion

Content marketing is crucial to the success of edTech companies and educational institutions. A well-executed content marketing strategy can change how educational brands engage and reach their audience. Visibility can do everything from building trust to enhancing visibility and generating high-quality leads. Content marketing is vital for any school, college, or edTech company to stay competitive in this digital age. You can create a digital marketing strategy for edTech companies with the help of a dedicated expert.

[weglobusinfocomlimited]

The top 10 reasons why learning different languages are important.

Knowing multiple languages is a crucial skill in today's increasingly interconnected world. It enables you to interact with people more immediately and meaningfully, whether they are nearby or thousands of miles away, it places you in a better position to compete and succeed in the global economy.

There are Leading Edtech Brands in India through their innovative solutions are transforming the classrooms. Digital language lab is one of the digital solutions being promoted effectively for classrooms to clarify the basis of the languages & enhance communication skills by embracing multilingualism.

Some of the leading edtech brands in India that provide digital language labs for schools are Globus Infocom Limited, SPEARS Language Labs, iTell Digital Language Lab, Orell, Language Lab system, etc.

Below Are the Top Ten Benefits of Learning multiple languages:

1. To Connect Better!

Our capacity for interpersonal connection is among the most fulfilling features of the human experience. It is a wonderful privilege to be able to communicate with someone in their language. In both their personal and professional life, multilingualism has the exceptional potential to communicate with a wider spectrum of people.

No matter where you are, speaking the language provides the affinity to the place supporting diversities. Communities will influence how you are. You will be moved by people's generosity reaping the benefits of learning languages for many years to come just for these reasons.

2. Enhance Your Career

Being multilingual can provide you with a distinct competitive advantage over your monolingual peers. Language proficiency frequently results in hiring incentives and higher compensation as an added incentive. Regardless of your employment goals, you stand out from the crowd if you have language skills.

3. Feed Your Brain with Knowledge

It is beyond dispute that learning languages have numerous cognitive advantages. Speaking more than one language helps people remember things better, think critically and solve problems more quickly, concentrate better, multitask better, and have superior listening abilities.

They demonstrate better creativity and flexibility than monolinguals and can more readily transition between conflicting tasks and monitor changes in their environment. Furthermore, being bilingual or multilingual can assist in preventing mental aging and cognitive loss as we age.

4. Encourage and Support Diversity

The closest link to other cultures is language. Understanding and appreciating the customs, beliefs, artistic expressions, and history of the people who speak a language are fostered by our ability to communicate in that language.

Studies demonstrate that children who have learned a second language are more open to and have more positive attitudes about the culture connected with that language, which in turn fosters better tolerance, empathy, and acceptance of others.

5. Travel Around the World

Traveling overseas as a local language speaker can completely transform your experience. Although visitors who speak only one language can visit the same destinations, multilingual tourists can more easily find their way around the tourist traps and engage and interact with the locals in ways that are frequently unavailable to those who do not speak the language. Learning a second language also expands your options for going abroad to study or job.

6. Access Information Easily

We occasionally need a translation in a world with more than 6,000 spoken languages but learning at least one new language gives us the ability to access information that would otherwise be unavailable. For instance, multilingual people can use the Internet as true global citizens, consuming and evaluating content in various languages.

7. Enhance Communication Skills

Yes, it's true: learning a second language increases vocabulary in your native tongue and improves communication skills, but research also shows that it makes learning new languages simpler, especially for young learners. This is due to the fact that learning a new language creates new brain networks that are prepared for learning a third language.

8. Uplift Your Confidence

Any person learning a language can attest to making blunders along the way, frequently in front of an audience. It's essential to learning, so do it now! It takes courage to step outside of your comfort zone to learn a language. The benefit is the incredible sense of achievement you'll have when speaking to someone in their language.

9. Make your Decision Making Stronger

Any person learning a language can attest to making blunders along the way, frequently in front of an audience. It's essential to learning, so do it now! It takes courage to step outside of your comfort zone to learn a language. The benefit is the incredible sense of achievement you'll have when speaking to someone in their language.

10. Gain the Best Perspective

We inevitably make parallels to what is most familiar as we learn about a new language and culture. Learning about another culture helps us see both the good and the bad features of our own that we might not have otherwise noticed. You can opt to change things up or have a greater appreciation for what you already have.

[yourglobalexpansionpartner]

Franchise in India: Top 5 Fastest-Growing Sectors

India's economic landscape is undergoing a remarkable transformation, presenting a wealth of opportunities for aspiring entrepreneurs and established businesses. One of the most promising avenues for growth is franchising. With a rapidly expanding middle class, increasing consumer spending, and a supportive regulatory environment, the franchise model is flourishing in India. In this blog post, we’ll delve deeper into the top five fastest-growing sectors for franchise in India, exploring why they are booming and how you can get involved with the expert guidance of Fox&Angel.

1. Food and Beverage

The Taste of Success

India’s food and beverage sector is witnessing unprecedented growth. With a young, urban population eager to explore diverse cuisines and dining experiences, franchises in this sector are thriving. The rise of disposable incomes and a penchant for eating out have fueled the expansion of fast food chains, coffee shops, fine dining restaurants, and food trucks.

Fast Food Chains: Brands like McDonald's, Subway, and Domino's have already established a strong presence. The appeal of quick, affordable meals ensures a steady stream of customers.

Coffee Shops: With the coffee culture booming, chains like Starbucks and Cafe Coffee Day have become popular hangouts. The trend of co-working spaces and cafes adds to the demand.

Fine Dining and Casual Dining: There is a growing appetite for premium dining experiences, leading to the success of franchises like Barbeque Nation and Mainland China.

Food Trucks and Street Food: The demand for gourmet street food is rising, offering a unique opportunity for innovative food truck franchises.

2. Education and Training

Empowering the Future

Education is a cornerstone of India's growth story, and the demand for quality education and training services is soaring. Franchises in this sector cater to various age groups and educational needs, from early childhood education to professional skill development.

Pre-Schools and K-12 Schools: Institutions like Kidzee and EuroKids focus on early childhood education, laying a strong foundation for lifelong learning.

Coaching Institutes: With a competitive academic environment, coaching centers like Aakash Institute and FIITJEE are in high demand for entrance exam preparation.

Vocational Training Centers: Franchises like NIIT and Aptech provide specialized training in IT and other professional skills, addressing the skill gap in the job market.

EdTech Solutions: The rise of online learning platforms offers new franchise opportunities in digital education, making quality education accessible to a broader audience.

3. Health and Wellness

A Healthy Investment

The health and wellness industry in India is on an upward trajectory, driven by increasing health awareness and a growing middle class willing to invest in their well-being. This sector encompasses fitness centers, yoga studios, spas, and health clinics.

Fitness Centers: Brands like Gold’s Gym and Talwalkars cater to the growing fitness consciousness, offering state-of-the-art facilities and personalized training programs.

Yoga Studios: With the global popularity of yoga, franchises like The Art of Living and Bharat Thakur Artistic Yoga are expanding their reach.

Spas and Wellness Centers: Wellness franchises like VLCC and Kaya Skin Clinic provide a range of beauty and health services, from skincare treatments to weight management.

Healthcare Clinics: Franchises offering specialized healthcare services, such as diagnostic centers and dental clinics, are also on the rise, meeting the demand for accessible and quality healthcare.

4. Retail

Shopping for Success

Retail is another sector that has seen explosive growth in recent years. The advent of e-commerce has complemented traditional brick-and-mortar stores, creating a dynamic retail landscape. Franchise opportunities in this sector are diverse, ranging from clothing and accessories stores to electronics and home decor outlets.

Clothing and Accessories: Fashion franchises like Bata and Raymond offer high-quality products and a trusted brand name, attracting a loyal customer base.

Electronics and Appliances: Brands like Reliance Digital and Croma cater to the tech-savvy population, providing the latest gadgets and home appliances.

Home Decor and Furniture: Franchises like Pepperfry and HomeTown offer stylish and functional home furnishings, tapping into the growing home improvement market.

Convenience Stores: With the fast-paced lifestyle, convenience store franchises like 7-Eleven are gaining popularity for their quick and easy shopping experience.

5. Beauty and Personal Care

The Beauty of Business

India’s beauty and personal care market is witnessing a significant boom, driven by a young population, rising disposable incomes, and increased focus on personal grooming. This sector includes salons, spas, cosmetic stores, and skincare clinics.

Salons and Spas: Brands like Naturals and Jawed Habib Hair & Beauty provide a range of beauty services, from haircuts to skincare treatments, attracting a diverse clientele.

Cosmetic Stores: With a growing interest in beauty products, franchises like The Body Shop and Nykaa are flourishing, offering a wide range of cosmetics and skincare products.

Skincare Clinics: Franchises like Kaya Skin Clinic and VLCC offer specialized skincare treatments, catering to the increasing demand for professional beauty solutions.

Wellness Products: The demand for organic and natural beauty products is on the rise, opening up opportunities for franchises that focus on eco-friendly and sustainable beauty solutions.

Conclusion: 

The franchise model offers a tested and proven path to business success in India’s dynamic market. Whether you’re passionate about food, education, health, retail, or beauty, there’s a franchise opportunity waiting for you.

At Fox&Angel, we specialize in helping entrepreneurs and businesses unlock their potential through strategic franchise investments. Our expertise in market analysis, franchise development, and business support ensures you make informed decisions and achieve sustainable growth.

Ready to embark on your franchise journey? Contact us today to explore the exciting opportunities that await you in India’s fastest-growing sectors.

[gkkedia001]

Revolutionizing Startup Services in India: A Comprehensive Guide

In the dynamic landscape of India's startup ecosystem, Startup Services in India play a pivotal role in nurturing and propelling budding ventures towards success. With the burgeoning entrepreneurial spirit and a conducive business environment, India has emerged as a hotbed for startups across various sectors. In this comprehensive guide, we delve deep into the startup services sector in India, exploring the diverse range of offerings, key players, emerging trends, and the unparalleled opportunities that this vibrant ecosystem presents.

Understanding the Startup Ecosystem in India

Startup Services Overview

Startup Services in India encompass a wide array of support mechanisms tailored to address the unique needs and challenges faced by early-stage ventures. These services span across multiple domains, including but not limited to:

Incorporation Services: Facilitating the registration and legal formalities for new businesses.

Co-Working Spaces: Providing affordable office spaces equipped with essential amenities for startups.

Mentorship Programs: Offering guidance and mentorship from seasoned entrepreneurs and industry experts.

Funding and Investment: Connecting startups with potential investors and venture capitalists.

Marketing and Branding: Assisting startups in crafting effective marketing strategies and building a strong brand presence.

Key Players in the Indian Startup Services Sector

India boasts a robust ecosystem of Startup Services in India providers, comprising both established players and innovative startups catering to the evolving needs of entrepreneurs. Some prominent names in this domain include:

Invest India: The national investment promotion and facilitation agency, offering comprehensive support to startups through initiatives like Startup India.

NASSCOM 10,000 Startups: A leading platform fostering entrepreneurship by providing mentorship, funding, and networking opportunities.

AngelList India: An online platform connecting startups with investors, offering fundraising solutions and valuable insights.

Indian Angel Network (IAN): One of the largest angel investor networks in the country, actively investing in promising startups across sectors.

Emerging Trends Shaping the Future of Startup Services

Tech-enabled Solutions

Innovation lies at the heart of startup services in India, with a growing emphasis on leveraging technology to streamline processes and enhance efficiency. From AI-powered legal services to virtual incubation platforms, technology is revolutionizing the way startups access essential support services.

Focus on Tier 2 and Tier 3 Cities

While metropolitan cities like Bangalore, Mumbai, and Delhi continue to dominate the startup landscape, there's a noticeable shift towards fostering entrepreneurship in Tier 2 and Tier 3 cities. This decentralization of startup hubs is driving the proliferation of startup services across the country, making entrepreneurship more accessible to aspiring founders beyond traditional urban centers.

Rise of Sector-specific Support Ecosystems

With startups emerging in diverse sectors ranging from fintech and healthtech to agritech and edtech, there's a growing demand for sector-specific startup services tailored to the unique requirements of each industry. Incubators, accelerators, and industry associations are increasingly focusing on niche domains, providing specialized support and mentorship to startups operating in these sectors.

Unlocking Opportunities for Entrepreneurs in India

Government Initiatives and Policy Reforms

The Indian government has been proactive in fostering a conducive environment for startups through various initiatives and policy reforms. The flagship Startup India program, launched in 2016, aims to provide a host of benefits to startups, including tax exemptions, funding support, and simplified regulations. Additionally, initiatives like Atal Innovation Mission and Digital India are further catalyzing innovation and entrepreneurship across the country.

Access to Global Markets

With the advent of digitalization and e-commerce, Indian startups now have unprecedented access to global markets. E-commerce platforms, cross-border trade agreements, and international partnerships have opened doors for startups to showcase their products and services on a global scale, enabling them to scale rapidly and tap into diverse customer bases.

Conclusion

In conclusion, the Startup Services in India is witnessing unprecedented growth and innovation, fueled by a supportive ecosystem, emerging technologies, and a burgeoning entrepreneurial spirit. As India continues to solidify its position as a global startup hub, the opportunities for aspiring entrepreneurs are boundless. By leveraging the diverse range of startup services available and staying abreast of emerging trends, startups in India can navigate the path to success with confidence and resilience.

[firmsfinder]

Best Mobile App Development Company in India & USA

The importance of mobile applications in a world where smartphones rule cannot be emphasized. Individuals, companies, and entrepreneurs are all beginning to understand how critical it is to be present on mobile platforms. The need for trustworthy and creative mobile app development companies has increased as a result. We will examine the leading participants in the market in this post, with an emphasis on the top mobile app development firms in the USA and India.

The Best Mobile App Development Company Requirements

It’s important to define the criteria for assessing the top mobile app development businesses before getting into the specifics. Three salient features emerge: technical proficiency, portfolio and case studies, and endorsements and reviews from clients.

The following are the top ten mobile app development firms in the USA and India for 2023–2024:

1. Sapphire Software Solutions

Sapphire Software Solutions is an ISO 27001:2013 certified web and mobile app development firm that was founded in 2002. They offer product development, maintenance, and software outsourcing services. Sapphire has a proven track record of creating successful mobile apps. As a market leader, the business has more than 2800 happy customers across more than 30 nations. Sapphire has cultivated solid customer relationships spanning over two decades, serving a diverse variety of clients from start-ups to large corporations. Working with numerous Fortune 500 organisations and well-known brands including American Express, Bayer, Chevron, Almarai, Adani, L&T, Vedanta, JSW, Cummins, ACC, Ambuja, Birla Group, Dr. Reddy, and LOREAL, the worldwide company has a wealth of experience.

2. Infosys Limited

Infosys is an Indian multinational information technology company that provides outsourcing, information technology, and business consulting services. It is a pioneer in digital services of the future generation and consulting.

3. Tata Consultancy Services

TCS is an IT services, consulting, and business solutions company that has teamed with many of the world’s largest organizations. The company is using technology, creativity, and cumulative experience to create a meaningful future.

4. Tech Mahindra

Tech Mahindra represents the linked globe and offers state-of-the-art, customer-focused information technology experiences. They choose experts from a range of backgrounds who have a wealth of knowledge and skills that meet industry standards.

5. Intelegain Technologies

Startups and enterprises in the US and Canada can use Intelegain Technologies’ Microsoft Dynamics 365, Azure Cloud, and app development services. Mumbai, India is home to the 20-year-old company Intelegain, which has sales offices in Dallas, Texas. With regard to Microsoft Dynamics CRM, Business Central Implementation, Azure Cloud Services, and Mobile/Web App Development Services, Intelegain offers project services and IT staff augmentation. A Microsoft Gold Partner, Intelegain has won 22 vertical awards, including Fintech, Edtech, Manufacturing, Logistics & Transportation, Construction, Hospitality, Retail, and Technology. It has also received the Microsoft P2P Gold Award and the CRN Excellence Award FY 2018–19.

For more reads: Mobile App Developers

[davies-parker]

Data Privacy Concerns in India’s Thriving EdTech Sector

The Education Technology (EdTech) industry in India has witnessed exponential growth in recent years. With an expanding interest in various educational frameworks, numerous new players have entered the scene. These EdTech organisations are seizing the opportunities and capitalising on the demand for customised educational products, including self-learning materials, interactive educational content, online classes, personalised tutoring, student engagement tools, and test preparation services. While online education and EdTech companies have made learning more engaging and accessible, there is a growing concern surrounding how user data is collected, stored, processed, utilised, and potentially monetized.

The Growing Value of EdTech

India’s EdTech industry is on an upward trajectory and is set to reach a staggering $3.2 billion by 2022. Private equity and investment funding in EdTech have surged, with approximately $1.5 billion in funding recorded as of September 2020, marking a fourfold increase from the previous year. EdTech has enabled scalability and rapid expansion by adopting a direct-to-device model, eliminating geographical barriers and providing students with access to high-quality education from top institutions. In this changing landscape, educators have transformed into facilitators and curators, managing educational experiences from afar.

A Vast Educational Landscape

India boasts one of the largest K-12 educational systems globally, with over 1.4 million schools catering to more than 250 million students. According to the Indian Brand Equity Foundation’s (IBEF) Indian Education Sector Industry Report from August 2020, India stands as the second-largest market for e-learning, trailing only behind the United States. However, it’s essential to note that India ranks 115th in education on the Legatum Prosperity Index 2020, where Singapore and the United States hold the top spots.

Data Privacy Concerns in EdTech

The concerns related to data privacy in the EdTech sector extend beyond the content and platforms themselves. Urgent attention is needed to address critical challenges such as data security, privacy, social, and ethical issues. EdTech companies’ privacy policies often place the burden of consent and responsibility on users, even though many users lack the knowledge and legal capacity to make informed decisions. This disruption in the education sector raises ethical and social concerns, including biased content delivery, undue influence on career choices, insufficient historical data for effective data modeling and AI, leading to inaccurate student profiling, increased unemployment among traditional educators, and limited upskilling and reskilling opportunities for teachers. Additionally, content standardization and control without regulatory approval pose significant risks.

Data Protection Bill Compliance

Section 16(2) of the Personal Data Protection Bill, 2019, stipulates that data handlers must verify the age of students and obtain parental consent before processing any personal data. It is the responsibility of EdTech companies to implement robust systems, structures, and protocols to proactively safeguard against cyberattacks, data breaches, and data infringements.

Effective Data Management in EdTech

To address these concerns effectively, there is a pressing need for education and awareness among end-users regarding the risks and challenges associated with app-based learning. Educational institutions and government education departments should conduct awareness campaigns, regular audits, and performance reviews of EdTech programs. Contact information for data protection and legal departments of EdTech firms should be readily available to end-users. Transparent processes and policies on data collection, storage, processing, analysis, and utilisation should be well-documented. Additionally, the appointment of nodal and complaint officers and rigorous content review and moderation are essential requirements. India currently lacks adequate regulatory bodies to address these concerns in the dynamic education sector, highlighting the urgent need for a clear regulatory framework to address ethical issues related to forced learning, data handling, content regulations, standards, and compliances.

The Way Forward

Given the delayed passage of data protection laws in India, the judiciary may need to step in and provide essential guidance to ensure that EdTech companies implement systems and procedures to address concerns and challenges adequately.

In conclusion, many countries are taking gradual steps toward data security and user data protection. The European Union’s General Data Protection Regulation (GDPR) is a prime example of a robust regulatory framework addressing citizens’ data privacy concerns. The pandemic has acted as a catalyst for change in education, with technology opening doors to enhanced learning experiences. However, it is crucial to explore how educational technology can navigate this new terrain while safeguarding students’ privacy. Moreover, we must await the passage of the Data Protection Bill to understand the additional compliance requirements it may impose on the EdTech sector. As the landscape of education continues to evolve, striking the right balance between innovation and data protection will be paramount for a brighter and more secure future of learning.

Click Here for Data Protection & Privacy Services

[esglatestmarketnews]

ESG Becomes Go-to-Strategy to Boost Brand Value in Online Tutoring Services Industry

An uptake in environmental, social and governance (ESG) investments in the online tutoring services industry has redefined the global landscape. The onslaught of the COVID-19 pandemic furthered the demand for online learning, a trend that gained ground globally. The choice of place to earn degrees and certifications has notably impacted the carbon footprint. For instance, adopting virtual learning led to a significant reduction in energy consumption across school buildings. Besides, it provides impetus to diversity, providing learning for all with internet access.

Although online tools play a part in reducing pollution, the emergence of digital pollution has augmented the carbon footprint. In common parlance, energy used to run devices and power the wireless networks lead to carbon dioxide emission. The rampant pandemic compelled students, tutors and parents to bank on virtual classes and redefined the education landscape. Demand for seamless online tutoring services has shifted the focus to ESG goals and performance. 

Discover more regarding the practices and strategies being implemented by industry participants form the Online Tutoring Services Industry ESG Thematic Report, 2023, published by Astra ESG Solutions

Environmental Perspective

Learning at home has become a trend among Gen Z and millennials across emerging and advanced economies. A notable reduction in pollution and emission from transportation has fostered the environmental profile of online education service providers. According to Bloomberg, almost 60% of kids take a car to school. Moreover, Ireland’s Environment Minister Eamon Ryan infers that a dip in parents driving their children to school by 30% would benefit everyone. Industry leaders are exploring opportunities to minimize environmental impact and emphasize sustainable operations.

In 2022, Chegg used the Greenhouse Gas Protocol Corporate Accounting and Reporting Standard to perform its second annual greenhouse gas emissions analysis. Besides, its 2020 and 2021 inventories comprised scope 1 (direct emissions from energy generation, heating and cooling) and scope 2 (indirect emission emanating from purchased electricity) emissions. The company helped combat pollution and minimize waste by providing students with e-textbooks and textbook rental services.

Social Perspective

Edtech giants are providing a slew of personal development and wellness programs, including tuition reimbursement, health upsides, paid parental leave, student debt payment, professional leadership coaching, childcare credits and mental health support. Stakeholders are also promoting diversity, equity, inclusion, leadership succession, retention and employee engagement.

Several studies have noted that companies with employee diversity are likely to have above-average profitability. In October 2021, Byju’s, the Indian edtech multinational company, announced hiring AI and ML specialists in the U.S., the U.K. and India. It rolled out Byju’s Lab to cash in on the global talent pool and explore new technologies and innovative tools. A deeper assessment of diversity, equity, employee engagement and pay equity can notably influence social goals.  

Is your business one of participants to the Global Online Tutoring Services Industry? Contact us for focused consultation around ESG Investing, and help you build sustainable business practices.

Governance Perspective 

A transition to the digital world to minimize energy consumption has underscored the significance of smooth corporate governance, ethical behavior, transparency, board diversity, executive pay, anti-competitive policies and corporate governance. According to Chegg’s ESG report 2021, 50% of directors are women, while 20% belong to underrepresented ethnic groups. Besides, 9 out of 10 directors are independent and the company asserts its executive pay practices are in line with shareholder interests. Edtech behemoths have fostered business activities to enhance quality education, good health, economic growth and reduced inequalities. 

Virtual education providers have bolstered their financial systems and propelled value relationships. For instance, in the Q1 Earning Release 2022, Nerdy announced 2022 EBITDA guidance for Q2 and the whole year, suggesting an infusion of funds into direct-to-consumer and institutional segments to boost “always on” learning solutions. In November 2022, The company claimed it had no debt with USD 106.4 million of cash on its balance sheet, alluding to sufficient funds to achieve adjusted EBITDA profitability by 2023 end. 

With schools and educational institutions leveraging online tutoring services to supplement traditional schooling, boosting product offerings and investing in innovations could be the go-to strategies. Integrating into the foundation of ESG could deepen the commitment to sustainability. To illustrate, in January 2022, Khan Academy joined forces with SBI Foundation to expedite last-mile access to education in Punjab, India and underpin content localization to enable students to learn in their language. These dynamics indicate the online tutoring services market could witness an impressive CAGR of 14.7% through 2030. 

About Astra – ESG Solutions By Grand View Research

Astra is the Environmental, Social, and Governance (ESG) arm of Grand View Research Inc. – a global market research publishing & management consulting firm.

Astra offers comprehensive ESG thematic assessment & scores across diverse impact & socially responsible investment topics, including both public and private companies along with intuitive dashboards. Our ESG solutions are powered by robust fundamental & alternative information. Astra specializes in consulting services that equip corporates and the investment community with the in-depth ESG research and actionable insight they need to support their bottom lines and their values. We have supported our clients across diverse ESG consulting projects & advisory services, including climate strategies & assessment, ESG benchmarking, stakeholder engagement programs, active ownership, developing ESG investment strategies, ESG data services, build corporate sustainability reports. Astra team includes a pool of industry experts and ESG enthusiasts who possess extensive end-end ESG research and consulting experience at a global level.

For more ESG Thematic reports, please visit Astra ESG Solutions, powered by Grand View Research

[globusinfocomlimited]

Technology transforming education- Best Edtech Brands 2023

Want to enhance academic performance in class, develop skills to create a better future & learn from home whatever you want to?

Congratulations because you are born in the era of the 21st century! The era which supports your growth, provides an enriched platform to grow, enables you to explore more, and does not force you to be confined to bookish knowledge.

Schools/Institutions today are so developed that they are adopting modern technology tools in the classrooms to make children achieve more. Students, on the other hand, are happily learning in a such technology-enabled environment providing them with lots of opportunities. Even parents are also able to effectively monitor the growth of their children.

With the change in the environment Indian education system are no longer dependent on bookish knowledge but technology is allowing them to explore, innovate and accept change at a very fast pace.

How is technology transforming education?

Technology in classrooms has helped teachers, students, and schools/institutes to practice best of their abilities to improve academic performances. Leading edtech brands of India with their strong efforts & smooth implementation have attracted teachers & institutes to bring technology into daily use.

Technology has allowed easy explanations of the topics due to K-12 digital content designed by experts. Students are now able to enhance their retention rates by improvising performances allowing themselves to learn in a fun way. With the new policies like NEP, 2020 which encourage experiential learning have helped edtech brands to develop technology solutions for classrooms that promotes learning by doing concept. There are digital learning solutions like Digital Boards, Interactive Displays, Virtual Classrooms, Digital Language Labs, etc. that are widely being accepted in classrooms to create an engaging learning environment.

Several channels on YouTube like Physics wallah, Khan sir, and many more became famous because they explained concepts more by experimenting and expanding the use of technology in classrooms.

You would be aware of the famous teaching personality who recently came to the famous comedy show “The Kapil Sharma Show” who became really famous using easy-to-understand explanatory methods but what enabled him to reach such a large audience “Technology”.

There are leading edtech brands in India providing effective platforms supporting teachers to practice these well-designed tools in the classrooms taking learning methods to the next level.

  Explore some of them enlisted:

 1.      ViewSonic

 Founded in the year- 1988

Location: Noida, Uttar Pradesh

Vision: Inspire the world to see the difference between the ordinary & extraordinary by providing innovative visual solutions for work, play & learning.  Inspire the Education solutions it offers: Viewboard Displays, Desktop Displays (Monitors), Projectors, Multi-function Displays & myViewBoard

 2.      Hurix

 Founded in the year- 2000

Location: Mumbai, Chennai & Pune with International sales presence

Vision: Keep reinventing & improve our digital content solutions to meet the ever-changing user needs

It Provides: Digital Content Solutions, Digital Content Transformations, Digital Engineering & Technology and Digital Platforms

 3.    Globus Infocom Limited

 Founded in the year- 2001

Location: Noida, Uttar Pradesh

Vision: To make Education accessible to one & all with digital transformation.

Digital Technology Globus Offers- Interactive Displays, Digital Board solutions, Digital Teaching Solutions, Digital Language Labs, Virtual Classrooms etc.

Learning Software, Globus offers: Digital Language Lab software, Learning Management System

Link: www.globusinfocom.com

 4.     Next Education

 Founded in the year- 2007

Location: Hyderabad, Telangana

Vision: To provide optimal solutions for all K-12 stakeholders

It Provides: Classroom Learning Solutions, Content, Technology & Hardware, etc.

   5.      Lead Schools

 Founded in the year- 2012

Location: Andheri (East), Mumbai

Vision: Enable propulsive learning for 25 million children by 2026.

It Provides: Technology and Content.

To know more about education technology brands

 Kindly check out these Blogs:

 ·         10 Most Popular Education Technology Solutions Providers in India in 2021

·         Top 9 Make-in-India Brands for Education Technology and Smart Classroom

 Conclusion:

Thanx to education technology solution providers that our students, teachers, and institutes are able to bring a change. Brainstorming sessions in the classrooms are enabling children to innovate and develop their own level of excellence at a very young age.

Today we are able to provide a healthy competitive environment globally.

But an area of recognition in the development is the rural areas and tier 3 cities where we require a strong change to bring equal opportunity in education so that no one will be left behind in the digital change we are adopting

[ourdivya94blog-blog]

25 Reasons, why Digiperform is the best Digital Marketing Course in India

Are you looking for the courses that can provide you with the 100% job placement?

India is the second largest country in online marketing with over 460 million internet users. 

And Digital marketing is constantly evolving and growing at a great pace.

Here we are showing you the stats by Statista.

Undoubtedly, Digital marketing is the future of India. It is a booming industry right now.

Now businesses are aware of the presence of digital marketing as it is one of the industries which are high in demand presently.

Businesses just can’t ignore its presence and importance in today’s world.

Also, it is not bounded with one single benefit but Digital marketing as a career is growing exponentially.

Digital marketing has so many aspects such as Social media marketing, PPC, SEO, Affiliate marketing, Google Ads and Email marketing etc under which you can make your professional career.

What can you earn in the digital industry?

Search/Social/Digital Marketing Analyst/Executive (0–1 years) Salary

Rs 20,000–40,000 per month.

Search/Social/Digital Marketing Specialist (1–3 years) Salary

4–5 lacs per annum.

Search/Social/Digital marketing strategist/Team lead (3–4 years) Salary

5- 6 lacs per annum.

Search/Social/Digital marketing account manager– (5–8 Years) Salary

7–10 lacs per annum.

Search/Social/Digital marketing — VP- (8–15 years) Salary

12–50 lacs per annum.

Undoubtedly, digital marketing jobs are highly paid.

Aspirants are looking for the best digital marketing course in India and for that, there are several institutes that are now offering digital marketing training program.

Here are a few reasons to choose digital marketing as a career:

Well paid jobs

In-demand skills

Versatile

Wide scope

No Academic background is required

100% Job placements

So, if you really want to understand how digital marketing platforms work then you can go with an advanced Digital marketing course.

Digiperform is India’s leading digital marketing training institute through its 40+ centres in India.

Digiperform is the first organization to be awarded as ‘Asia’s Most Trusted Brand in Digital Education’ by WCRC (World Consulting and Research Corporation).

It’s a young organization that aims to bridge the huge gap that exists between the industry’s digital training needs and the availability of trained talent by offering hands-on training programs and certifications.

They have trained over 18,000+ fresh graduates, professionals and entrepreneurs across the country since its inception with a focus on delivering high valued digital marketing curriculum to masses through its learning management system and certifications.

Digiperform mainly offers two Digital marketing courses:

1. Digiperform Certified Digital Marketing Executive Course (dCDME):

The certification is perfect for beginners in Digital marketing and helps aspirants to learn the fundamental of Digital Marketing.

dCDME is a training program design to cover the 11 fundamental modules of digital marketing in an in-depth manner.

The course covers introduction to marketing, introduction to digital marketing, Graphic designing, video creation, blogging fundamentals, web analytics, social media profile creation, SEO, Google AdWords & PPC marketing, email marketing and WordPress website creation.

2. Digiperform Certified Digital Marketing Consultant Course (dCDMC)

This course is ideal for anyone looking to understand and implement A-Z of Digital Marketing under a single umbrella program.

The dCDMC program is a Digital marketing certification course which is divided into 5 segments covering Executive Modules, Campaign Support Modules, Organic & Paid Marketing along with Career Development modules making it an extensive 30 Module Program.

Successful completion of these 30 modules and 2 examinations will lead you to attain dCDMC Certification.

Still, have a doubt… Why choose Digiperform?

Then, here are 25 reasons, why Digiperform is the best digital marketing course in India.

1. PAN India Presence

With headquarter based in Noida, Digiperform is making its wonderful presence through its 40+ centres all over in India.

Digiperform has already gained very much popularity in metropolitan cities like Delhi, Mumbai, Pune, Hyderabad and Bangalore.

And in coming years, they will cover every city across Asia with the aim of providing knowledge to get people to perform on Digital marketing platforms.

2. Digiperform Raises $3.6 million from HT Media

Digiperform feels enchanted to have an opportunity to add a milestone in their journey as they have raised $3.6 million from HT Media.

The well-known online magazine — YourStory Media — has featured an article under the title “Edtech start-up Digiperform raises $3.6 M from HT Media” stating the recent achievement and how excited they are to make the most of the same investment to pick up the pace of growth in the market and build brand awareness.

3. 100% Job Assistance

In today’s competitive world, everyone needs a secure job for the future.

And Digiperform as a Digital marketing institute provides 100% job assistance to their students.

So, you just don’t need to worry about the job placement as they fulfil what they promise.

4. Award Winning LMS

Digiperform is Asia’s leading Digital Marketing Training Organization to receive Gold Category status by WCRC (World Consulting and Research Corporation) for their Curriculum, Certifications and 24X7 LMS developed for Digital Marketing Trainings.

The LMS includes course PPTs, recordings, quizzes, self-help tutorials and forum for getting answers to queries and available only for the registered student.

5. Awarded as “Most Trusted Brand in Digital Education”

Digiperform is awarded as the “Most Trusted Brand in Digital Education” by WCRC (Leading Marketing Research Firm and Magazine for Asian Leaders).

6. Proven placement track records

Since 2014, 3500+ Freshers got their 1st Job, With Digiperform Certifications in top brands such as Accenture, Adobe, Microsoft, infibeam, Jaypee across Asia.

7. Tool based learning

You’ll get the experience to learn and handle 100+ Live Tools which are used by industry experts and agencies to speed up your learning & output.

8. Most in Depth Program

Digiperform provides experience to learn and handle 100+ Live Tools which are used by industry experts.

They also offer classroom live practical sessions which help aspirants to implement better what they learn.

9. Affordable Fees

Digiperform provides value for money courses which you can afford at the best price in the market.

There are various institutes in India that are offering digital marketing course at a very high price.

You can compare their prices with Digiperform fees structure and see a major difference.

10. No Specific background is required

The best thing about pursuing digital marketing course from Digiperform is that you don’t need a specific background or a degree.

It just requires your passion and willingness to learn new skills.

11. Great Learning environment

Before joining any institute, the environment is the first thing that comes up in everyone’s mind.

It is a major aspect in the matter of learning anything. That’s why, the ambience and environment Digiperform offers is very interactive, positive and motivating.

Therefore, “A good environment is more important than physical breathing room”.

12. Industry’s Top Trainers

At Digiperform, they have the top industry experts/trainers who support each and every student to achieve excellence in all parameters such as SEO, PPC, Social media marketing, Email- marketing, Google Ads and Affiliate marketing etc and to meet their desired career goals.

13. High Quality of Training

All the training modules are consistent and meet industry standards. They are highly concerned towards quality & consequently run quality check audit to make sure that it meets all accepted best practices.

Also, they always keep on updating their training with the latest skills and new technologies in the Digital Domain.

14. Live practical sessions

Digiperform provides live training sessions and helped students to understand the topic many times by providing extra classes whenever they require.

They also teach you how to practice in your job interviews.

15. Media Coverage

Digiperform has featured by well-known magazines such as Business Insider, VC Circle, Inc, Newsbarons.com, Sify news, YourStory and Entrepreneur.com etc.

16. Get Practical knowledge while pursuing a course

You can get the most while pursuing the digital marketing course as they provide the hands-on learning experience. Students can get the best exposure to practical knowledge.

They also give assignments and PDF etc.

17. Trained 18000+ students

Since establishment, Digiperform has trained more than 18000 students in India.

THE FACT– 3500+ Fresher got their 1st Job, With Digiperform Certifications and Over 4600 Trainees Got Better Career with Average Salary Hike Of 20%.

18. Makes you an expert in Digital domain

Once you have done with the Digital marketing course from Digiperform. Now, you are able to apply in big organizations and reputed ad agencies with no fear.

You can also be able to choose the areas such as SEO, PPC, Social media, Google Ads, Affiliate marketing and Email marketing to become an expert in.

19. Weekday/ Weekend/ Sunday Only Batch

As we all have our busy schedule and people don’t have time to join the course on a regular basis.

This is the reason Digiperform have special flexible timing to provide training. You can join the course according to your choice.

Sunday batches are for the ones who are already engaged somewhere in their businesses or working professionals etc. They can take benefit to Sunday classes.

20. Benefits for Students

Digital marketing is hype today. And it is one of the industries which are having a lot of scope and job opportunities in it.

Students who just passed their 12th standard can join the digital marketing training and make their career in this exciting domain.

Digital marketing jobs are highly-paid. It is estimated that there are 20 lacs jobs by 2020.

21. Benefits for working professionals

Working Professionals, who are looking for exciting growth opportunities and better pay perks, should definitely go for Digital marketing course.

After the completion of digital marketing training, you can demand a good position and avail the best package.

Also, you can earn pretty good money while sitting at home through Google Ad Sense, Affiliate marketing, Blogging etc.

22. Benefits for small business

If you are running a small business and don’t have a good budget to spend on your business.

You can join Digiperform digital marketing course and start to implement the digital marketing tactics and techniques in your business.

This training can assist you with a cheaper and cost-effective way to reach your customers in real time.

23. Free doubt sessions and Backup classes

You can anytime ask for the doubt session if you feel like. Or you can book a slot and a day for the same concern.

In case, you miss any of your class Digiperform provides facility to give you the backup class for the same. It is a big advantage any institute can offer.

24. Best Customer Support

Digiperform provides its customer with the best support in the digital marketing industry.

They are always happy to help you with your concerns regarding any course query. Also, they send personalized emails and WhatsApp messages if necessary.

25. Success Stories

Digiperform has successfully trained 18000+ students, with successful job placement for over 10,000 candidates across Asia.

Recently news shows that Digiperform raises $3.6 million from HT Media.

Source-https://bestdigitalmarketinginstitutes.wordpress.com/2019/02/20/25-reasons-why-digiperform-is-the-best-digital-marketing-course-in-india/

[myhoardingsooh]

Explore endless branding opportunities through No Broker Hood App

We see high rise, multistoried buildings in every city these days. The residential societies are meant to provide safe, comfortable and luxurious homes with all the amenities. Maintaining these high rise buildings can be difficult as they are spread across huge area and have over 100 residents in a medium-sized society. To make maintenance easy and quick, residential societies can make use of No Broker Hood app.

One of its kind, No Broker Hood or NBH app has been exclusively developed to make financial management, visitor management and maintenance of gated communities easy and hassle free. Not only it can make society management easy but it also act as an advertising platform for various brands and services that has people living in residential societies as their prime target audience.

All about NBH app:

NBH app is leading app in visitor as well as financial management systems in India dedicated to housing societies.

At present the app serves 15 major cities of India including Delhi-NCR, Mumbai, Pune and Hyderabad

The app has approximately 4 million active users by serving its services across 18000+ societies.

The app is one stop solution for financial, visitor and staff management.

How can brands and services benefit from NBH app advertising?

The benefits of NBH app advertising includes:

The brands can reach over 20 Lac household and 40 Lac+ residents in Tier 1 Cities of India.

The app act as a platform for personalized advertising, niche targeting and for activating hyper local marketing campaigns.

By reaching a defined target group or cohort, the brand can easily maximize its reach and visibility.

Various ad formats that can be used for NBH advertising:

NBH app offers both online and offline brand activation through various ad formats such as:

On-Ground Activations: Physical kiosks, events, experiential campaigns, flea market, food truck, product display etc.

On-line activation: Banner campaign, WhtsApp Campaign, Telegram campaign and push notification.

NBH exclusive online store facilitates various brands related to food and beverages, healthcare, bill payment services and maintenance services like ac repair and cleaning, home painting and cleaning etc. to advertise themselves on this platform.

Other ad formats include lift branding, digital notice boards, sample distribution, product demos etc.

The brands can also conduct research and polls in order to collect useful data about their target audience.

Brands that can make use of NBH app branding include:

Food and Beverages

Healthcare

FMCG

Health and lifestyle

EDTech

Branding in housing societies is made easy through NBH app branding. The app has the ability to reach a cohort or target group that is prime customer of any brand. The various on line and off line branding opportunities offered by the app helps a brand to create awareness, maximize brand reach and visibility and help in brand reinforcement through a single platform.

[sisiranair]

ICCS is bracing for exponential growth' envisions clocking 175cr revenue by the end of this year

The consumer services industry is an ever-evolving market and is bracing for unprecedented growth. It is expected that India will step up to be the largest consumer market at the global level. Being one of the progressing markets; it has thus begun to capture investor as well as entrepreneur interest.

ICCS is one of the prominent names in the market and is one of the leading BPO service providers in India. It is known for its BPM and BPO domains as well as its highly responsive structure that seamlessly caters to the client’s inpidual needs.

The journey of ICCS from BPO to a brand

ICCS was incepted in the year 2005 as a small international BPO company. However, the firm made concerted efforts over the years. As a result, it is now one of the leading BPO/BPM companies in the country.

Currently, the firm has delivery centres in eight cities, wherein it manages 13 million customer interactions in a month with the help of over 5000 executives. The brand boasts of a perse client portfolio and serves clients across sectors including the Government, DTH, E-commerce, Banking, FMCG, FinTech, and much more. ICCS offers a myriad of solutions ranging from back-office services, chat and email, Finance and EdTech, to BFSI, Insurance, Accounting, Tech support, and Recruitment Process Outsourcing. Its core expertise lies in customer onboarding, retention, collections, customer service via omnichannel support, automation of chat and email field support including customer service, answer service, inquiry handling, as well as technical support.

The firm in fact develops its own CRM with the assistance of AI tools. It leverages the usage of Artificial Intelligence (AI) not just for business analytics but also focuses on services like speech-to-text analytics. ICCS has even forayed into RPA recently and is of the view that this move towards adopting automation will help streamline information as well as operations. The brand aims to provide all solutions under one roof with the scope of maximum customization!

Read More Articles

[technuter]

“Agora is the first RTE PaaS that enables the full spectrum of human interactivity, which can be fully contextualized and embedded into any application, on any device, anywhere” – By, Mr. Ranga Jagannath, Director of Growth, Agora, India and SAARC

How has the growth of the RTE PaaS industry been? Real-Time Engagement Platform as a Service (RTE PaaS) is a relatively newer industry that has been pioneered by Agora and is growing at a rapid pace. Traditionally, video chatting features have been primarily available on standalone apps like Skype, Zoom, or FaceTime, falling under the category of Real-Time Communications (RTC). However, this came with its challenges making implementation difficult. RTE is changing that by enabling developers to build interactive video-chat-centered apps that can scale to millions of concurrent users on any device, anywhere in the world. With the increased adoption of such capabilities, the RTE PaaS industry is growing steadily. How can RTE PaaS be leveraged in an increasingly digital and virtual world? As the world becomes more digital, so is the way we are interacting with each other, be it business-to-business, business-to-consumer, or consumer-to-consumer. RTE PaaS, by being integrated into applications, helps bridge the communications gap in a digital world. RTE PaaS can be leveraged in different ways based on the use cases and the industry one is trying to address. For example, in the gaming or esports industry, the requirement for a game producer could be to offer high-fidelity, seamless live voice capabilities. For e-commerce platforms, the focus could be on visual appeal and quality of the live engagement. For EdTech companies, reach, accessibility and optimal bandwidth consumption could be very critical whereas for telemedicine it may be a completely different set of parameters. Identifying the most appropriate use case, target audience, and picking up the right set of features are keys to successfully leverage RTE PaaS in a growing digital world. How does real-time engagement score over real-time communication? Real-time communication (RTC) includes voice and video chatting, pioneered by apps like Skype, Zoom, FaceTime, and Google Meet, dedicated specifically to communication and limited to point-to-point connections. RTE takes this a step further by introducing the aspect of shared context. To have a truly engaging experience requires shared context. The ability to share the same space, hear the same sounds, see the same sights—these are the details that build bonds. As RTE matures, we will increasingly see people interact with one another as well as with digital content in virtual environments. VirBELA is an example of a metaverse where people engage in a virtual shared campus. Secondly, RTE delivers the full spectrum of human interactivity, including 1 to 1, 1 to few, and few to millions of people, while RTC is usually about 1 to 1, or 1 to few people. Social media influencers today post on-demand video content and hold live events that can reach millions. Worldwide, we are seeing an increase in demand for audience-to-host, host-to-host, and co-watching experiences provided by companies such as Scener. Lastly, RTE is ubiquitous, allowing everyone to interact with anyone, in any app, anytime and anywhere. Whether you’re in your car, in the kitchen or at the park, you should be able to use any device to engage with your favorite apps powered by RTE. Could you give us an overview of the Agora platform? At Agora, we offer a voice, video, and live interactive streaming platform. This platform provides developers with simple-to-use, highly customizable, and widely compatible Software Development Kits (SDKs) and application programming interfaces (APIs) to embed real-time video and voice functionalities into their applications without the need to develop the technology or the underlying infrastructure for real-time engagement. Agora is the first RTE PaaS that enables the full spectrum of human interactivity, which can be fully contextualized and embedded into any application, on any device, anywhere. The platform is easier to scale than a traditional Communications Platform-as-a-Service (CPaaS) and delivers RTE services closer to absolute real-time than a traditional Content Delivery Network (CDN). The focus at Agora has been developer-oriented. We recently launched the Agora App Builder which takes a no-code/ low code approach by empowering both developers and creators with absolutely no coding experience to break out of one-size-fits-all video conferencing solutions and start building custom apps tailored to their specific use case and brand. We also use machine learning in a variety of ways to provide customers around the world with high-quality interactive streaming experiences. Which sectors have seen high adoption of RTE? Since the onset of the pandemic, we have witnessed a steep adoption curve in both education and health tech. In education, RTE platforms can ease the transition to an online education system seamlessly through live videos, a virtual whiteboard, screen share, and full-length recordings. Similarly, while we expected significant growth in telemedicine but were also pleasantly surprised to see the growth surge of real-time engagement for mental wellbeing and fitness. For example, MixPose, a streaming platform for yoga instructors and fitness professionals, used Agora’s API to build live streaming into its platform for yoga instructors leading real-time classes, allowing instructors and viewers to capture the experience of a guided session. Other high growth sectors include gaming, esports, social media, entertainment, and OTT. The pandemic has propelled growth in gaming and esports which is also supported by the increase in usage of customers witnessed on the Agora platform. RTE has allowed gaming and esports companies to integrate live interactive voice and video capabilities with features such as in-game voices, live interaction streaming, and fun AR effects to create an engaging social experience around gaming. RTE is also providing a transformation in entertainment and social media. Social networking app MeetMe makes dating fun by adding live video streaming, and a new generation of workforce collaboration tools like Pragli and Airmeet are facilitating creative brainstorming and networking opportunities that were previously available only in person. Read the full article

[fantasticgardenertimetravel]

Best Franchises to invest in 2021

We all know how COVID 19 has created a job crisis in the country and impacted our health and economy as well. Let's not sugar coat and let's accept the fact that covid-19 has disturbed all businesses  as whole. Many became jobless because maximum companies reduced their workforce and many startups failed due to lack of support. In pandemics there is less demand and supply which resulted in failure of many business ideas because COVID 19 came out of syllabus. No one was prepared for this pandemic and the result we all have seen.

COVID 19 has affected the franchise industry as well and there is no doubt in it. The experts predicted good  growth rate of franchise business in 2019 and 2020.International franchise Association in Feb 2020 also predicted that there will be decent growth in franchise business and it will create more job opportunities .But suddenly COVID 19 came and it altered the prediction. Some franchise models were about to close like preschools, saloon. food outlets, Retail shops.

Now when it comes to setting up a new business ,options are many but they come with their own risks and one such way of starting a new business with lowest risk and highest returns is franchise business. Today there are a lot of good Franchise opportunities in India. Let's go through some of them.

Top three sectors where you must invest in this pandemic:

Edtech sector

Generic Pharmacy sector

Delivery and logistics sector

Edtech sector : While some sectors  were fighting for survival in pandemic ,Edtech was growing in pandemic .In Fact edtech collected around 2 Billion funding in pandemic, average CAGR is around 64% and supported by 10 million users  and it is expected to be around 30 billion in  market size by 2030. Due to the increase in cases of Covid in India, the government imposed a lockdown as a result all colleges, coaching's and schools were closed and it contributed to the growth of online learning. The future of Edtech looks bright because people  are adapting to the change .

Top franchise opportunities under Edtech sector:

1.Virohan : It is one of the largest and fastest growing edtech health care organizations .It provides progressive career in the health care sector. The company aims to create India’s largest healthcare training company. In healthcare sector there is demand of 65 lakh skilled workers but currently there are only 4.5 lakh skilled workers ,so company is trying to maintain equilibrium by training youths

Courses it offers :

MLT

OTT

HA

Radiology etc.

Why is Virohan the best franchise opportunity ?

Presence of 60+ centers in more than 5 states

Tie Ups with Wipro Gen Elc, Siemens and IMA

Placement network of 650 hospitals and diagnostics centers.

Low Investment and a recession proof business

High ROI

Exclusive partnerships with major healthcare sector influencers

Training and support.

Investment -

2.upGrad : It is an online education platform providing industry related programs. The programs are designed and delivered in collaboration with world class faculty and industry .

Courses it offers:

BBA,MBA

Data science

Business Analytics

Machine learning

Software and technology etc

Why is upGrad the best franchise opportunity ?

Brand recognition

Investment - Rs 50,000 to 2 Lakh

Attractive earning

Proven Business model

Extensive support

Brand Leverage

3.Adda247 : It is an online learning platform for aspiring students. It helps students in preparation for govt jobs .

Courses it offers:

Banking

SSC

Railways

Why is Adda247  the best franchise opportunity ?

300+ coaching centres

Brand recognition

Training and support

Investment - Rs 50,000-1 lakh

Tested business model

Delivery and logistics sector -There is no doubt that this pandemic has disturbed the various industries in India .But we all know every recession comes with an opportunity. Here also same thing happened .In pandemic almost every business changed their business model. India imposed lockdown to reduce the crowd in medical shops,malls ,shops and restaurants. And this lockdown  boosted the demand of  courier,logistics and delivery franchise in India. The Indian courier market is growing with the growth rate of 25% and it is creating a new opportunity for entrepreneurs and other peoples.

Top franchise opportunities under delivery and logistic sector :

1.Amazon delivery service partner/Amazon courier franchise: When it comes to start a courier or delivery franchise there is no doubt Amazon is the first choice of every investor. The name recognition of amazon is so high that everyone wants to join with that name. The investment required for taking this franchise is around 2 lakh to 6 lakh. And set up cost is also less in this franchise.

What makes Amazon an ideal courier and delivery franchise opportunity?

No extra expenses required in Amazon’s franchise model.

It has the best franchise model.

Innovative technical support from Amazon.

Brand recognition.

Amazon is the largest e-commerce company in India and has expanded all over India which means you are going to get lots of delivery opportunities.

2.Ekart Logistic Franchise : Flipkart pvt. ltd is one of India's largest e-commerce companies launched Ekart logistic in 2009 and soon Ekart made its own identity in the market as the premium courier and logistic company.

What makes Ekart an ideal courier and logistics franchise opportunity?

It has more than 4000 serviceable pin codes in India.

Support of Flipkart is enough for its growth.

Expanded almost all over India

Most demanded courier and logistic franchise business after Amazon

Investment is around Rs 50000- Rs 1lakh

3. Delhivery: This company was started in 2011 and became a leading supply chain services company .The company is growing very fast and marked its presence in 2300 cities in India. Recently the company launched 3 mega trucking terminals in Delhi, Mumbai, and Bengaluru.

What makes Delivery an ideal courier and logistic opportunity?

It has tie ups with Flipkart, Amazon and Volvo.

Over 7500 businesses have already partnered with Delivery.

Low investment required for its franchise model.( Rs 50,000- 2 lakh )

Generic pharmacy sector : We all know India is the largest producer of generic medicine .The best part about generic medicine is that it breaks the affordability barrier and easily is affordable and this is the reason many doctors suggest generic medicine in India. You will be surprised to know that generic drugs contribute 71% market share in pharmaceutical industry. Strong drug manufacturing and strong domestic demand are the growth drivers. One can open either a store or start an online pharmacy franchise.

Top franchise opportunities under generic pharmacy sector :

1.Genmart Generic Pvt Ltd : It is one of the fastest growing pharmacies for healthcare and wellness  requirements. The company was started in 2018 and started franchising from 2019.It has around 8+ franchise unit .The investment required is around 20 lakhs and royalty fees is around Rs 5 lakh

Why Genmart Generic Pvt Ltd as a pharmacy franchise opportunity?

8+ franchise unit

Low investment

Name recognition

Training and support

2.Generic Adhar : It is one of the fastest growing generic pharmacies .The company was started in 2018 by Arjun Deshpande at Mumbai .The Investment required is around 4 lakh.

Why Genmart Generic Pvt Ltd as a  pharmacy franchise opportunity?

Earn 40% profit

Tech enabled stores

Accept online orders

Training and support

Low Investment

You don’t need to be a pharmacist to take franchise

3.Emedix: It is a online pharmacy which delivers both prescription and non-prescription medicines at your door step. It was started in 2016 and started franchising from 2018.It has around 20 units all across India. The investment required for this franchise is around Rs 5 lakhs. Royalty fees is around 1%.

Why Emedix as a pharmacy franchise opportunity?

Good return on investment

Territorial rights for unit franchise

Low investment

Training and support

20+ stores in India

For any  franchise opportunities you can visit Franchisebazar (www.franchisebazar.com) and you can select from listed brands from the website as per your  investment plan. You can also clear your doubts from experts .

[marcomavenue]

How Can You Improve PR Strategy For Education Startups?

Amid the coronavirus pandemic, several organisations were crushed. Yet, in the education startup, business never eased back down. The spread of the deadly virus only pushed the education business to go digital giving birth to new age educational startups.

Today, there are over 4,500 education startups in India, and we only know of a few due to poor marketing. As one of the best PR agencies in Delhi NCR, we believe that having a strong PR strategy in place can help make one stand out. So, here are a few things that you can do improve your PR strategy to gain more traction for relevant media and audience:

Guest Posting

Guest posting on other education portals can fetch various benefits for several businesses. By sharing your expertise with a large number of audience, you can commence to establish yourself as a specialist within your market and spread awareness about your brand.

Before reaching out to blog owners, you should add value first. It is advisable for you to build a mutually beneficial relationship and ensure that your reach is personal.

Quick Note: Also, as the leading digital PR agency in Delhi NCR, we know that you should not send out requests from an email carrier as this strategy looks like spam and it’s unprofessional.

Look out for Education Influencers

For education and edtech companies, you must reach out to influencers on LinkedIn, Facebook or Instagram. Influencer marketing may have been on the verge of extinction near to the beginning of 2020, however, the lockdown shifted the whole focus from a holistic 360-degree marketing campaign to engaging, trendy and influencer-based marketing campaign. Educational Startups must find what drives their sales and leverage it in collaboration with respectable influencers in the domain.

Tap on Social Media – Share across your story

Sharing your story on social media is not at all a challenging task. This will help you to know your audience better, connect with them on their level and share exciting stories that will reach them from an emotional perspective.

Public Relations is all about building the connection. So, in a nutshell, having a strong public relations plan can differentiate you from the endless ocean of products and services in this rapidly changing industry. The stories which you are narrating today may become your firm’s stories for the future and therefore this should be a part of any type of PR plan.

Reach Out to Journalists and Writers

If you are going to approach journos on your own, ensure that you do your homework. There are certain publications that have staff writers and contributors. Take out some time to know the difference between the two in order to use the right approach in getting your brand to come across as meaningful and relatable.

Also, be selective when it comes to media outreach. For any media relations campaign to work, your sole focus should be on reaching out to reporters and writers at education outlets who have an interest in bringing your story to your potential audience.

PR Firms

If you are unable to get ahead on your own in the media circle, consider hiring a PR Agency. Do your research thoroughly to find the best offerings out there for your specific needs. An effective Digital PR agency will be able to help you with the content development, implementation, editorial strategy, marketing and media implementation — while ensuring that your start-up lands in the right publications amid the people you want to be reached.

We, at The Marcom Avenue, provide an all-encompassing marketing experience, from digital branding, experiential, Public Relations and Advertisement to Tech Development and Film Production. Not only do we offer creative solutions that are innovative but an experience that is influential too. Hence, if you are looking for one of the best PR agencies in India, Contact us today!

[ourbonafide]

“India Online Test Preparation Market Outlook, 2025” proposing exam types (Government Service, Civil Services, Banking, Engineering, Medical, GMAT/MBA, etc) with (Market Trends & Size Analysis) released by Bonafide Research

Very well said by Nelson Mandela “Education is the most powerful tool which can be used to change the World.”

Not only formal education but these days online education in India has come a long way with the development of technology. India is one of the nations that is developing at an exponential rate in terms of technology. With the population of more than 1.3 billion, the availability of high-speed internet and smartphones, India has the most number of technologically driven persons. People like to do everything online, they shop online, do business online, make friends online, learn online etc. While eCommerce being the most significant online industry, online education and learning stand right next to it. With the ever-increasing information available on the internet and the countless number of online courses many people in India prefer to learn online. Not only basic degree education is important but also reskilling as well upgrade for the professional skilled achieved. With the pace of time Online education has gained traction in the post-covid period and most the teachers are also leading edtech platforms and gaining name and fame as deserved. And given the current state of affairs the best way to go forward is online education at all level be is schooling, graduation as well professional careers.

With almost three months in the COVID 19 situation time is proving to be one of the greatest life-altering challenges of modern society. At present the new “Normal” is self-quarantine and work from home. With quarantine at home and respecting social distancing norms is the way to go, students can also hit the time to introspect on what they can do to channel their career as well. Nowadays, the Education of India is improving day by day which is reflected through the high competition between the people for getting the best education for higher studies or a secure job. So many competitive exams are conducted every year in India for higher studies or job-related. People are more looking to find a convenient way to prepare for these exams without disturbing their routine life. There is a huge demand for the online test preparation platform which provides the learning in their convenient time and place. Government and Civil Services exam preparation are dominating the market with more than 50% share combined from the total online test preparation market. Even due to pandemic situation widespread all over the world out of which even India is not spared. As per experts of education sectors the COVID-19 crisis has spurred companies to adopt technology into each of their functions whether teaching or testing of the topics. The quarantine presents an excellent opportunity to upskill and move ahead in the career with a professional achievements.

Market Developments

The report titled “India Online Test Preparation Market Overview, 2020-2025″. The Test Preparation market is segmented based on exam type which government Service civil Services are banking engineering medical GMAT/MBA and other national & state government exams. According to market research analyst Deepak Tiwari, There is a huge demand for the online test preparation platform which provides the learning in their convenient time and place. Therefore, Online Test Preparation Market is growing with a CAGR of 39% for forecasted Periods in value terms.  Also, the report covers the tier wise test preferences chosen by the user. So the brands focused on course offerings for a particular Tier. Students are driven by instantaneous results and flexibility whereas professionals are driven by convenience factors therefor in device preferences mobile/ tablet are hold approx 60% in value share. Course fees of the competitive exam are to low compare to other courses therefor generally users are preferred to pay their fees in onetime payment. As the working people are also prepared for various exams digital payment is a high contribution in payment mode. Now the brand is more targets to provide a free mock test to attract the user. The growth factor for this market is users learn from the best faculties all over the nation. Especially beneficial to students staying in rural areas that they can have only one or two educational facilities which most of the time offer a limited course and program options for students.

What leads to the development of India’s online test preparation market?

The ultimate goal or objective for any organization is to increase the scoreboard which will see an affected increase in the number of subscribers for the courses.

Private Tutoring: One-on-one or small group allows for personalized instructions and often the best results when it comes to scoring improvement. In an individual setting, students are most accountable for completing assignments, and dedicated time is spent for their own improvements by the students as well as the expert mentors assigned by the organizations.

Group Classes: Though private attention is part of the test preparation. Simultaneously, group classes’ culture is also seen in these courses. Students receive the knowledge through group settings sharing from expert mentors assigned. The group classes’ help even to develop self-confidence as well the students are even less pressured than in one-on-one discussions.

Online Acceptations: For those who grew up before the ages of email, internet, and smartphones, it is always difficult for them to imagine online classes. But online education is the future and some universities have given green signals for grading of students for test preparations through online courses.

Elderly Targets: Nearly 48% population in India between 15–40 age group with high aspirations but lower income is a good target market for online education. And, the acceptability of online channel is high in the younger demographic.

The above factors clearly show the involvement and future potential of online education in India.

Students can also think about having key skills while pursing such courses. Adaptive in decision making and critical thinking, ability to look at all fields from a multi-disciplinary perspective. In depth knowledge and exposure for various high technologies introduced daily in the market and influence of the same in their particular fields. Experts have also the COVID-19 crisis has spurred companies to adopt technology into each their functions and skills in all fields of teaching and e-learning classes.

At the same time even companies are making efforts to ensure that their employees make an attempt for constant learning. Many companies are launching various learning apps for various fields like python, machine learning, and artificial Intelligence, cloud computing, front end programming, digital marketing and many more. In addition to watching course videos offline they can practice quizzes and a final evaluation quiz which further helps learners in course completion. There has been a 200% increase in app installs in the last 60 days. By seeing the potential and immense popularity of digital technology in India, Our Honourable Prime Minister has envisioned transforming our nation and creating opportunities for all citizens by harnessing digital technologies Through digital India initiative. The initiative comprises of various projects in various areas relating to health, education, labour, employment etc. As a part of Digital India project, many colleges and universities offer online correspondence courses.

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#E-Learning#Online Education#K-12, Graduation, Post-Graduation