It's amazing how quickly you can make someone turn on your company by making a stupid and insulting move
Force me to go through the front door and scan my card when I have backdoor business that never needed a card before (what? ...I was going to somehow... sneak in and... purchase things with a borrowed card? ...which I totally can't do from the front door after scanning it?)
Or like... twitterify your layout right after your users give you a bunch of money just cause they like you, and then refuse to walk it back
...or all the other things companies do that just kinda piss people off and then they refuse to acknowledge maybe it sucks and is stupid cause "hey, the customers didn't leave"... yeah... yet
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