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toplinetommy · 5 years ago

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Three Times Your Brother Got in the Way + One Time He Was Nowhere to be Found

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one

It was both you and your twin brother, Ryan’s, birthday, meaning that a way too large of a celebration was going on. Between the two of you, Ryan was the one that favored the overly large gatherings, whereas you were the twin that liked to party with just their friends. That’s how you ended up here; at a bar in downtown Philly with half of the Philadelphia Flyers roster and a few of your girlfriends. If it were up to you, which is usually wasn’t when your brother was around, you’d be at your shared apartment on the east side of the city with only people the two of you knew.

It was okay though, your twin was your best friend and you were thankful you got to celebrate with him. You were also pretty thankful for the tall dirty blonde he had befriended a little over a year ago that was seemingly always around now.

Ryan was somewhere on the dancefloor with a few of his work buddies and a girl he introduced you to earlier that night. You chose to sit at the long table where part of your group had situated, sitting with Carter, Travis, Kevin, along with your friends Haley and Maddie.

Carter was sitting next to you nursing an IPA you had never heard of while you were drinking your usual margarita, “Hey! Does anyone want to do tequila shots with me? I’m thinking I need to be on Ryan’s level pretty soon.”

Cheers came from around the table, signaling everyone wanted one as well. You and Haley got up from your chairs, her volunteering to walk over to the bar with you.

“So, you finally gonna make a move on Carter tonight?” She yells over the music once you guys reach the bar. You scoff in her direction as the bartender asks for your drink orders, telling him you wanted six shots of tequila.

“I don’t know what you’re talking about!” You yell back, tapping your heeled foot on the wooden floor beneath you. You look over your friend’s shoulder towards Carter’s general direction once you’re done speaking, only to see him look at you as he took a sip from his beer.

The shots get handed to you right as you turn your head back to Haley and you walk back over to the table, setting them down on the table for everyone to grab. As you all lift your shot glasses to meet in the middle for a toast, Carter cuts you off, “To the gorgeous birthday girl!”

A warmth fills your chest and covers your shoulders as the rest of the group echoes the toast and takes the shot. Once you shoot back the shot you settle back into your chair, only to notice the blonde’s lengthy arm slung over the back of it. Pushing your feelings to the side, you lean back into anyways. If Ryan was going to come back and make a comment about his best friend being a little overly friendly with his sister, you’d blame it on the alcohol.

Chatter fills the table once again, the guys all making jokes about Ryan’s god awful dance moves and the girls laughing along with them. You feel Carter lean a little bit deeper into your side and suddenly he’s very close to you.

“You having a good time?” He asks, the softness in his voice sending shivers through your body. You turn your head to him, nodding your head yes in response, a light blush and shy smile on your lips.

“On a scale of 1-10 how drunk are you?” He questions loudly.

You knit your eyebrows at the odd question, “like a four?”

“Okay, cause I want to make sure you’ll understand what I’m about to ask you.”

The calmness and smoothness in his voice sounds like honey and even though he’s fighting over all the background noise he still sounds like he’s whispering to you. A tightness pulls in your stomach, and you're not entirely sure if it’s because of the man’s face that’s four inches away from you or all the tequila you’ve consumed in the past hour.

“I wanted to ask you if you wanted to, like, do something sometime. Ya know, like not with-” He starts before a very heavy and large, Ryan tumbles into you.

“Y/n!” He exclaims in a slur, “It’s our birthday, why are you over here and not hanging out with me?” He pouts at you and you know it’s time for you to get dragged away by him. Standing up, you turn towards a flushed Carter and give him a soft smile.

two

Football season was coming to a close and with a hopeful happy ending for the city of Philadelphia. The Eagles had made it to the NFC championship game, meaning the city was on a whole new level of crazy, hoping they could pull out a win to go to another Super Bowl in the weeks to come.

Ryan and you, being the football fanatics that you are, had decided to host some of your friends over for a watch party. To no surprise, Ryan had invited a few of the Flyers over, while you had invited your best friend.

Ryan was outside on the back deck grilling, showing Travis the new grill he had gotten for himself, while you and everyone else sat comfortably in the warmth of your home. The guys hadn’t been over for long so when Carter finally walks up to greet you by the back patio door, you’re shocked at the midnight green hoodie he was wearing.

“Getting into football now, huh?” You joke around, poking at the flying eagle on his chest.

He chuckles lightly, looking down at your hand as you pull it away, “Being in a sports town like this rubs off on you, what can I say.”

“Fly, eagles fly, baby.” You smirk, raising your Coors Light to clink with his IPA.

“Fly or die.” He agrees as your two glasses meet in the middle with a sharp clink. His clear blue eyes watch yours as he brings his glass away from his mouth, licking his lips. “I might have to ask you a few questions, there’s still some stuff that confuses me.”

You take half a step backwards, leaning on the kitchen counter behind you, looking out the back patio door to see your brother chatting Travis’ ear off.

“Just stick with me and you’ll know all the ins and outs of the game. You do the hockey and I’ll do the football.” You joke lightly, turning back to the goalie in front of you. Football had always been your favorite sport growing up and you had only really gotten into hockey once Ryan had befriended Carter and a couple of the other guys.

“I like that plan.” He says softly, taking a step towards you, making up for the step you had just previously taken away from him. “Speaking of hockey, we have a day game next weekend if you wanted to come?” His voice raises in infliction as he asks the question, nerves taking over his body.

“Actually, yeah, that’d be nice! I haven’t been able to go to a lot of the games Ryan always tries to drag me to.” You cheer. “Let me see if he can go too, but I imagine he can.”

You start to turn towards the back patio, planning on asking Ryan if he was free next weekend. You slide open the door a bit, poking your head out into the winter Philadelphia air, asking if he wanted to tag along to the game with you. As he lets you know you can make it, you turn back towards Carter, who seems to have a slight awkwardness in his slouched posture.

“Well, actually, I was, uh, thinking if you wanted to like, do something after with-” He starts, scratching at the back of his neck with his free hand.

Suddenly the door slides open and Ryan barges in with an overflowing plate of burgers, sliding right between you and Carter. “The burgers are ready!” He announces, Travis following close behind him as everyone rushes towards the kitchen for some food.

three

Waking up, you squeeze your eyes tighter shut, trying to block out the sun peaking through your bedroom blinds. A groan slips past your lips, as the pounding in your head starts. The memories of last night flood through you. You had drank way too much tequila, the reason being Ryan getting a promotion at work.

As you rubbed your eyes awake, you could only imagine the mess that would be in your living room. Moving around you pull on a pair of running shorts and pull your hair into a quick braid.

Walking down the hallway into the living room, you could still distinguish the scent of beer, causing a slight gag in the back of your throat. You make your way to the kitchen, on a mission for the biggest glass of water you could possibly get and anything that was overloaded in carbs. Once you get your water, you realize you left your phone in your room and make your way back to grab it.

Walking back to the kitchen you notice the large sleeping figure flopped onto your couch. The large, pale, shirtless figure with light brown hair all over the place. Carter Hart is sleeping on your couch and you look like you aren’t even wearing pants.

You decide to ignore him, going back to the kicthen to find some food to make, trying your best not to wake anyone up in the apartment. As you pull the carton of eggs out and shut the refrigerator door, the same shirtless figure appears behind the once open door once it’s shut.

A soft ‘fuck’ slips past your lips as your eyes naturally fall onto his pale, toned abdomen.

“Do you have water?” Carter asks in a raspy voice, breaking you from your thoughts.

You nod your head, whipping open the fridge door once again to grab your Brita filter. You stick your head in the fridge for a little longer than necessary to avoid the shirtless man standing next to you. You finally hand him his glass and he takes it going to sit at the kitchen island. You choose not to follow him and instead start grabbing things to make some eggs.

“Hey, instead of making breakfast, did you maybe want to go grab breakfast? There’s a place nearby I’ve been to that’s pretty good.” He shrugs, spinning his glass around on the countertop.

You face the stove, contemplating the idea for a moment before turning around to face the shirtless hockey player in your kitchen. “Yeah,” You answered, “that sounds a lot better than homemade scrambled eggs right now.”

“Okay, awesome, uh, I just have to grab my shirt and I’ll be good to go.” He says, downing the rest of his water and setting it back down on the island.

“I just have to change and I should be good, too. Just give me a few minutes.” You shrug, putting away the ingredients you were planning to use. As you round the corner to head to your room you run into a large body, Ryan.

“You guys going to grab breakfast?” He asks, running his hand through his bed head.

You and Carter look between one another before you look back at your twin. “Uh, yeah, Carter said he knows a place a few blocks away.”

“Cool! I’ll just go change and throw on a hat and I can join you guys!” He exclaims before turning back around and disappearing back down the hallway towards his room.

plus one

Sitting on the couch of your apartment, your thoughts are pulled away from your laptop as you hear a knocking on the front door. Setting your laptop on the cushions beside you, you move towards the door to see who it is.

Swinging the door open, you find Carter in the hallway holding a box of some sort. Ryan hadn’t let you know he was coming over, so you’re confused as to why he’s standing at the door and even more confused at the mysterious box in his hands.

“Hey,” Carter greets, sensing the confusion written all over your face. “Is Ryan home? He said I could swing by anytime today.”

“Uh, yeah, I think his girlfriend is still here. I’m not really sure what he’s up to.” You let him know, moving to the side so you can let him into your entryway. You close the door behind him, and move back towards where you were previously sat on the couch, pulling your laptop back onto your lap.

“What’s in the box?” You ask, your curiosity getting the best of you. Carter walks further into the apartment, setting the box down on the kitchen island with a large ‘thud’.

“Tax stuff? I don’t really know what it all is. Ryan said he’d help me with my taxes and said he’d make sure I was doing everything right.” He answers.

“Oh, yeah, it’s getting to be that time of the year, huh?” You say, remembering that the tax season is coming to a close soon. You look up from your laptop to see him continuing to stand by the kitchen island, his hands awkwardly stuff into his sweatpants pockets. “You can come sit while you wait for him.”

Carter moves to join you on the sectional in the middle of the living room, sitting on the opposite side as you. “What are you working on?” He asks, pointing to the laptop you're typing away on.

“I’m actually looking for a new job,” You start. Carter nods his head, urging you to go on. “I didn’t really plan on staying at the place I’m working at right now anyways.”

Although Carter seemed to be around quite frequently over the past few months, you guys never really got to get to know one another other than the basic things. You knew he was a goalie and that he was on his season and that he was Canadian, which you had picked up on instantly due to his accent.

“What exactly do you do? I think Ryan mentioned to me that you worked in communications?” He asked.

A smile spreads across your lips, the passion evident in your voice as you begin to speak. “I work in communications and marketing, or at least that’s what I’m looking for right now. I want to be a marketing coordinator but I’m just a PR assistant at my current job.”

Carter leans further into the couch, adjusting himself so he’s facing you. His head is leaned against his hand that’s resting on the back of the couch. He nods his head along as you speak, and he finds himself immersed into the conversation, asking more questions about exactly what you do.

The conversation flows for a little while longer before footsteps come from the hallway, signaling that Ryan and his girlfriend had finally emerged from his bedroom.

“Oh, hey, man. When did you get here?” Ryan asks, slapping his hand on his friend’s shoulder.

Carter looks back up towards your brother, “Not too long ago.”

“Hopefully y/n hasn’t been too annoying.” He jokes, smirking at you, as he walks his girlfriend out. You roll your eyes with a scoff at the chirp, a slight blush rising on your cheeks.

“Not at all.” Carter responds with a smile, looking back towards you.

“I’m gonna grab a quick shower then I’ll be right out to help you.” He says before disappearing back towards his room. “Y/n don’t bore him to death!” He chirps as he shuts his bedroom door.

You get a little quiet after that, focusing back on the computer screen in front of you. Carter stays silent as well, trying to feel out the now-awkward atmosphere in the room.

“Hey, y/n?” He asks, grabbing your attention. You hum in response, turning your attention back to him where he continues to sit on the other side of the couch.

“I’ve been trying to ask you out for, like, weeks now, and now that your brother is finally not going to interrupt, do you wanna go out sometime? Like, on a date? Just you and me.” He asks, rambling a bit. A wide smile falls on his face as he finishes, watching your reaction at every word he speaks.

You smile softly at the blushing boy in front of you, your own blush starting to creep up your neck. “Yeah, I’d really like that.” You agree.

His smile widens further as he fishes in his pocket for what you assume is his phone.

“Awesome,” he affirmed. “I’ll look at my game and practice schedule and I can let you know what days work for you?”

“That works perfectly.” You smiled, “And by the way, Ryan is always going to get in the way.”

#carter hart imagine #nhl imagine #alex writes #hockey one shot #carter hart

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celldeal57-blog · 5 years ago

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How Michael Rubin, Meek Mill’s Billionaire Bestie, Got Woke

City

The Lafayette Hill native’s path from e-commerce titan to Sixers co-owner to social justice crusader.

Photograph by Chris Crisman

“Did you see what’s on his phone? That’s the most pathetic thing I’ve ever seen.”

Michael Rubin is wrestling with Joel Embiid in a losing attempt to steal the Sixers center’s iPhone and embarrass him about a particular snapshot Embiid is using as his home-screen pic. Or, to take a broader view, a billionaire businessman and a millionaire NBA All-Star are goofing around like 13-year-olds. We’re in a five-seat AW139 Agusta helicopter that picked us up at Rubin’s office in Conshohocken for a trip to Foxborough, Massachusetts, where Rubin, two business associates and Embiid will be guests of Patriots owner Robert Kraft for a preseason matchup with the Eagles. Embiid loves football, but he was mostly just up for a night out with Kraft, arguably the most powerful man in the NFL, and Rubin, who’s both his boss and his buddy. Embiid is rocking gray sweatpants, a white hoodie and suede Saint Laurent kicks; combined, the cost of the outfit probably exceeds my monthly rent. By contrast, Rubin wears Nikes, a charcoal tee, and jeans that are surely designer but could pass for the dad variety.

At 46, Rubin may not look the part, but he’s in peak baller mode — taking his heli to a game, then skipping over to the Hamptons for a weekend with Kraft and their girlfriends. Rubin is also a personal friend of Jeffrey Lurie, so it’s fortunate that tonight’s contest is meaningless, with no real rooting interests. The Super Bowl was a different story. If Rubin hadn’t needed to go there for business — his sports merchandise company, Fanatics, throws one of the biggest parties in a week that’s full of A-list blowouts — he would have avoided it.

“It was complicated,” he says. “Look, I love Jeffrey. Howie Roseman is my buddy. I’m friends with a bunch of guys who play on the team. But you can’t have one of your closest friends and then abandon them. It would be wrong.” The friend he’s referring to is 77-year-old Kraft.

“I generally don’t have a lot of fandom outside of the Sixers,” Rubin explains. “Fanatics takes the fandom out of you, it really does. You’re actually rooting for whoever makes you the most money.”

Such is the stuff of sports-talk-radio outrage: One of the Sixers owners cheers for the Pats? Boycott that crumb bum! But Rubin is a businessman to his core, hardwired for commerce in a way that’s different even from nearly anyone else who’s achieved this level of success. He’s been hustling since he left for sleepaway camp, a college dropout who’d been sued and gone virtually bankrupt before he could even vote. He’s also a true visionary — Rubin saw the potential for online retail while the rest of the world was still living the brick-and-mortar life and built GSI Commerce, a multibillion-dollar business. Now, his second 10-figure empire, Kynetic, consists of three e-businesses, including the crown jewel, Fanatics, which designs, manufactures and sells merch for all four major sports leagues and others to the tune of $2.3 billion in projected revenue this year. “It’s amazing,” Kraft says. “He’s basically built a mini-Amazon in sports merchandising. He used his vision and drive to develop a niche. He saw it before everyone else.” Did you buy a Ben Simmons tee for the Sixers’ playoff run? Do you own a Rhys Hoskins or Shayne Gostisbehere jersey? Eagles Super Bowl LII championship hoodie or jersey, underdogs tee, or autographed “Philly Special” framed photo? Fanatics made them and sold them to you.

“He’s an amazingly intense person and an amazingly competitive person,” says Josh Kopelman, founder of First Round Capital and a longtime friend of Rubin. “He’s probably one of the best strategic people I know in terms of playing chess when everyone else is playing checkers.”

Until recently, Rubin — with a net worth hovering around $3 billion — was among the most low-key Philadelphians on the Forbes 400 (number 278 on the 2017 list, 14 spots behind Phillies principal owner John Middleton and 110 ahead of Lurie). His role as the third largest shareholder in the Sixers raised his profile, but unless you’ve seen him courtside with Kevin Hart or Lil Uzi Vert, you probably couldn’t pick him out of a lineup or a paparazzi photo on TMZ Sports (though you may have read the news this summer that he purchased one of the most expensive penthouses ever sold in Lower Manhattan, for $43.5 million).

Rubin with Kevin Hart, Robert Kraft and Meek Mill just after Mill’s release from prison. Photograph courtesy of Michael Rubin

But Rubin’s public persona — and his life — has changed, thanks to his friend Robert Rihmeek Williams, a.k.a. North Philly rapper Meek Mill. When Mill was sent to prison last November, Rubin mobilized — launching the Free Meek campaign with Jay-Z and taking aim at not only the judge handling Mill’s case, but the entire criminal justice system. The luxe chopper we’re riding in is the same one that famously picked up Mill from jail in Chester and flew him straight to a Sixers playoff game in April.

Tonight, the activist/entrepreneur/ billionaire is focused on the fun stuff, like breaking Embiid’s stones constantly. Despite the nonstop clowning around, business is never far from Rubin’s mind, and neither is the cause he’s championing. His rise from business prodigy to sports mogul and Sixers owner is a story in itself. But then Meek Mill went to jail, Michael Rubin got woke — and a new chapter in his life began.

•

A few weeks earlier, Rubin greets me in his corner office at the Kynetic headquarters in Conshohocken for our first interview. He’s dressed summer-Friday-afternoon ultra-casual, in white cutoff denim shorts, a gray t-shirt and leather sandals, and flanked by his partner and his corporate PR chief. The “office” next to his is a playroom for his 12-year-old daughter, Kylie — it’s a concept he borrowed after talking to another CEO who wanted to find a way to stay close to his kids even when he was working, which for Rubin is seemingly always. While he flies to his Manhattan office weekly, his empire was built within seven miles of where he’s sitting, and staying close to his family is a priority. He lives minutes from his ex-wife and spends a few nights each week with his daughter, who inspired his company’s name; his mother visits his Bryn Mawr manse for dinner on Sundays. Rubin has a quick answer for how a kid from Lafayette Hill ended up becoming a titan of e-commerce: “I think you’re either born with the entrepreneurial bug or you’re not. I was a shitty athlete. I was a bad student. I wasn’t really good at anything other than business. Ever since I was old enough to make money, I wanted to do that.”

You’ve probably read stories about entrepreneurs who opened lemonade stands and whose proud parents instantly knew they were destined for big things. That’s fairly normal — a word no one would use to describe Rubin. Sure, he got into snow shoveling at age 10, but he didn’t break a sweat; instead, he rounded up five kids and paid them to do all the manual labor. Around the same time, his mother, Paulette, a psychiatrist, was cooking dinner one night when she overheard him on the phone with a friend of one of his two older sisters, asking about the teen’s baseball card collection. When her husband, Ken, came home, she asked, “Do you know how Michael knows what ‘consignment’ is?” Later, she gently informed her child that his plan to sell the cards at his sleepaway camp was flawed, since the other campers wouldn’t have any money. “I’m not selling to the kids,” he said, as if his intentions should have been obvious. “I’m selling to the dads on visiting day.” Sure enough, there was a line of fathers outside his bunk with cash in hand.

The rest of Rubin’s origin story is about as unbelievable as anything you’d see in a Marvel movie, if the superhero was a nice Jewish boy from Montco with a savant-like way of seeing the world. At age 12, he opened a ski repair shop in the basement of his parents’ house; two years later, his father, a veterinarian, co-signed a lease so Rubin could open his own store in a Conshohocken strip mall with $10,000 he’d made. Action News cameras captured a marketing stunt one summer as Rubin arranged to build a 142-foot ski slope in the parking lot with 45,000 pounds of ice. As a junior at Plymouth Whitemarsh High, the budding businessman would leave classes early through a co-op program to work at his shop.

It looked like Rubin’s career was over before it really began when he found himself in the red for $200,000 at age 16. He was being sued by a slew of creditors, who were stunned to learn that the hot shot they’d only spoken with by phone was a minor. Rubin hired a lawyer to settle his debts, got a loan from his parents, and eventually owned five ski shops with annual sales totaling $2.5 million. When his folks refused to lend him more money, he borrowed 17 grand from a neighbor for a new venture — buying closeout sporting-goods merchandise and selling it for a markup. Rubin’s parents made him agree to give college a shot. He lasted less than a year at Villanova. “For the first semester,” he says, “I was always in the parking lot with this giant phone — they were like a fucking brick at this point — and I’d be late to class because I’m buying something in Asia and selling it in England, wheeling and dealing like crazy.”

KPR Sports, the new business he named for his parents, led to the creation of an outdoor shoe company and a controlling interest in Ryka, a women’s sneaker manufacturer. At 23, the “Sneaker Stud,” as People crowned him, was generating $50 million in sales and preparing to build the next Nike or Reebok. But in 1998, back when Amazon only sold books, a Wall Street analyst asked Rubin what he was doing about the World Wide Web. “My first answer was, ‘Fuck this internet thing. Don’t waste my time. It’s all these young kids who don’t make any money. They all lose money.’”

The analyst persisted, and Rubin began polling the CEOs of all the sporting-goods giants he sold to about their plans for e-commerce. “They didn’t know how to do it themselves,” Rubin says. “If I could bring them to scale and do that myself … I saw the business opportunity.” Was Rubin at all afraid to tackle a business model with so many unknowns, including his own inexperience? “That’s what I think makes an entrepreneur,” he says. “I was probably too fearless then.”

To build Global Sports Interactive, Rubin needed funding, and a near-disastrous meeting in New York would change the course of his life. Masayoshi Son — CEO of SoftBank, a Japanese firm heavily invested in Yahoo and E*Trade — agreed to meet with Rubin and his small team, including Mike Conn, the analyst who pestered Rubin about the internet and then joined him at GSI. Rubin pitched uninterrupted for 30 minutes. Masa, as he’s known, responded by saying, “You’re the next Jeff Bezos and Michael Dell. I’m buying 30 percent of your company.” But rather than gladly taking any deal offered, Rubin began to grill Masa on SoftBank. “I was shaking,” Conn remembers. “I mean, our payroll was bouncing and Michael starts pushing back. I did the math, and this was an $80 million deal. There are many times in life with Michael when I wish I had a pause button — just freeze and say, ‘Wait a second.’”

Masa isn’t easily rattled, and eventually SoftBank closed the deal. Rubin’s ex-wife, Meegan, remembers another moment in the negotiation process, when she sat in awe during a dinner near Piccadilly Circus in London as her then-boyfriend and Masa — with input from another guest, Rupert Murdoch — worked out the details of their arrangement.

At the same time, Josh Kopelman created the e-marketplace Half.com in Conshohocken and found a kindred spirit in Rubin — two Philly founders during the late-’90s/early-aughts dot-com boom and the bust that followed. The two would meet for lunch at Rubin’s King of Prussia office or Stella Blu in West Conshy and talk shop about their increasingly fickle industry. One day in 2001, as GSI’s stock bottomed out at $3 a share from $33 two years before, Rubin spent a good portion of the afternoon curled up under his desk, contemplating his company’s collapse. “The mortality rate was high,” Kopelman says of the many ventures that folded. “It was a game of musical chairs. Michael and I were both lucky enough to have caught a chair before the music stopped.” (GSI’s stock rebounded within a few months.)

What set Rubin apart and set GSI on a course for unthinkable success is his long view, says Kopelman, who was briefly on GSI’s board: “What I see in Michael is an intense tolerance for delayed gratification. When you’re an entrepreneur, you’re sacrificing pain and suffering today for success later.” A key aspect of Rubin’s strategy was signing long-term deals, like an 18-year agreement with Sports Authority, at a time when anything longer than 10 years was unheard-of.

GSI grew rapidly, expanding across retail sectors by partnering with Ralph Lauren, Toys “R” Us, GNC and others. Rubin attracted a workforce of young, tech-savvy employees who were willing to work hard for relatively little compensation to be part of something big. Before he launched the Philly sports-gossip site Crossing Broad, Kyle Scott worked at GSI for two years, in the late 2000s. When the Phillies won the World Series in 2008, Scott was on wi-fi at a sports bar, updating the team’s and MLB’s websites; he estimates GSI processed a few million dollars in Phils-related revenue in 24 hours.

After narrowly surviving some heady days, including the internet crash and the Great Recession, Rubin made his next earth-shaking move in 2011, when he sold GSI Commerce, as it was then named, to eBay for $2.4 billion. Rubin and Conn celebrated with burgers and beer at Champps at the King of Prussia mall on a Friday. Conn thought maybe they should take a year off to contemplate the future; Rubin was back to work on Monday and already had a plan. eBay wanted Rubin’s B2B platform to compete with Amazon, but it didn’t need his consumer businesses. So Rubin bought three of them back — the designer fashion site Rue La La, the members-only retail site ShopRunner, and Fanatics, the licensed-sports-apparel behemoth. When asked why he didn’t just retire, Rubin answered in typical Rubinesque fashion: “I will work at the same incredibly hard pace until I die. I love it. I’m having more fun than I’ve ever had.”

Like his net worth, Rubin’s enthusiasm for empire-building keeps growing. Last year, he purchased the sports merch giant Majestic, and also flew to Japan to pitch his old friends at SoftBank — which now runs the world’s largest tech fund — for a new round of funding, walking away with $1 billion. With his eyes on expansion into European soccer and sports across Asia, Rubin predicts annual earnings of $10 billion in the next decade for Fanatics alone. He says his “v-commerce” model of vertical retail — designing, manufacturing, and selling merchandise directly to consumers — is what sets Fanatics apart and has helped him secure deals with the major sports leagues that average a whopping 15 years. “I feel like we’re just getting started,” he tells me. “Even though this has become a decent-sized business, we’re still in the first quarter of the football game.”

Sports are now threaded so tightly through all aspects of Rubin’s life that it’s impossible to untangle work from play, which is exactly how he likes it. His friendship with Kraft, his trips to All-Star games with his daughter or to the Super Bowl with his mom, partying with Embiid and Ben Simmons across the globe — he’s never off the clock, and business is never far away from the fun.

•

In the heli somewhere over North Jersey, I ask Rubin and Embiid what they have in common.

“I’m a great basketball player,” Rubin says, getting a laugh out of the fit professional athlete seated beside him. He has a slight middle-age paunch that contrasts with his boyish face. “Short, Jewish, out of shape — we have a lot in common. When did we start hanging out?”

“The first summer when I was hurt, not much,” Embiid says. “But the end of the season … I think it was in New York. We went out, and then we started hanging out.”

Rubin’s larger-than-life résumé and singular personality have a cinematic quality. Sportscaster Howard Eskin compares him to Russell Crowe’s character in A Beautiful Mind. On a personal level, Meegan Rubin jokes that her ex is Tom Hanks in Big — a child trapped in an adult’s body: “Michael definitely has a young vibe.”

His youthful exuberance is on display as Rubin and Embiid recall their trip to the Atlantis resort in the Bahamas to celebrate the birthday of a model friend, Jocelyn Chew, whose Instagram account was once featured by GQ. Rubin posted photos of a petrified Embiid at the top of a gnarly 60-foot near-vertical water slide and a video of his reluctant investigation of a lazy river as inner tubes filled with vacationers leisurely passed by.

“When you see someone who’s seven-foot-two and can’t swim in a two-foot pool,” Rubin says, “it’s kind of hard not to make fun of them. That was honestly one of the funniest weekends.”

“We had so much fun,” says Embiid. “I would do everything else except for the slide. The slide was awful.”

“The scary thing was, Joel uses his hands on the side of the slide, holding on. He’s going to lose a hand or a finger. You’ll be the only person to get hurt in the history of the NBA on a water slide.”

Rubin, Embiid and friends in Miami Beach for the Sixer’s 24th birthday. Photograph courtesy of Seth Browarnik/WorldRedEye

Rubin is a social media newbie, but with some editing advice from his daughter, he’s begun to document his personal life (or at least the “G-rated version,” as he says). Whatever he omits, Page Six or TMZ is likely to cover: Embiid’s 24th birthday in Miami Beach, attended by models of the Instagram and Victoria’s Secret variety, or Rubin waving a giant Sixers flag at his 46th birthday in Las Vegas with Simmons, Mill and Kraft. (Rubin is well known for having frequented Atlantic City and Vegas in his youth. These days, he plays private high-stakes blackjack.)

Rubin’s favorite subject for ball-busting at the moment is Embiid’s girlfriend, a successful model — a silly video and a romantic photo with her are constant sources of blackmail threats. Rubin prods Embiid to explain why he owes so much to their friend Chew.

“She’s the reason why I’m in love,” Embiid says with a huge grin, as Rubin and the business associates whoop it up.

“He took her to Cameroon!” Rubin yells, referring to a trip Embiid made with his girlfriend where she met his parents.

Embiid looks at me and deadpans, “He’s jealous.”

When talk turns to Rubin’s current flame, new media coordinator for Major League Baseball and model Camille Fishel, Rubin clams up. Embiid rolls video to capture Rubin’s response as the tables turn, and another wrestling match ensues. Rubin retaliates by raising the stakes for his threats.

“Twenty percent reduction in your pay,” he says. “We’re making free-agency room.”

It’s hard to imagine Rubin’s fellow Sixers co-owners, Josh Harris and David Blitzer, cracking wise about contract restructuring or popping bottles with their players. It’s also easy to jump to conclusions about Rubin’s joie de vivre. (Phone call for Mr. Rubin, midlife crisis on line one!) But Rubin had all the trappings of wealth decades ago; he had a Porsche before he had a driver’s license, and when he was 27, his garage housed a Range Rover, a Mercedes convertible and a Ferrari. He also had his girlfriend, Meegan, to keep him tethered to reality — or at least attempt to do so. In an interview with CNN back then, Rubin said they’d spend “a decent amount of quality time together … at least a couple hours during the weekend.” In 2009, then married with a three-year-old daughter, Rubin filmed an episode of Undercover Boss, epic-failing while trying to stack packages in a GSI warehouse and bonding with blue-collar employees. The most insightful scene was a brief glimpse into his private life — Meegan playing with Kylie in the background while Rubin scrolled on his phone. “He is definitely a workaholic,” Meegan said on camera. “Texting at three o’clock in the morning to Europe. He treats GSI as if it’s his baby.” Meegan tells me her exasperation wasn’t staged for television, and Rubin admits he isn’t a “zero to three” father: “Truth be told, I was not a baby guy. I connected with my daughter when she turned two and a half or three. If I had more kids, I wouldn’t be changing diapers. I could sit here and say I’m someone else, but I’m not.”

The couple separated in 2011, and Rubin dated cable news anchor and Rich Bitch author Nicole Lapin, reportedly only a month later. “It still makes me sad to this day,” Meegan says of their divorce. “We were going in separate directions. I was tired. I didn’t want the pressure — I’d already been so affected by people trying to get close to him for his money. I just have a different soul than he does.” Still, Meegan, an artist and a former Koresh company dancer who owns the Liberty Me Dance Center in Bryn Mawr, can’t say enough about her ex as a co-parent, businessman and human being. “He’s enjoying the fruits of his labor, as he should,” she says, adding, “Freedom is the foundation for happiness, and we both gave each other that gift.”

One of those fruits is owning a piece of the Sixers. (Rubin has also invested in Harris and Blitzer’s other teams, the New Jersey Devils and London’s Crystal Palace soccer club.) As Rubin tells it, his former neighbor, Ed Snider, approached him about buying the team after his eBay windfall, but Rubin passed without looking into it. “Josh and David are savvy,” he says. “They recognized the economics of the business were a lot better than I thought.” NBA commissioner David Stern recommended that Rubin get involved with Harris’s group, and soon the guy who’d made a mint with sports apparel was part of another elite group — pro team owners (and a ’Nova dropout among a group of Penn grads). Via email, Josh Harris calls Rubin “a great guy and a great friend … very creative, full of high energy.” His value to the team, Harris says, is “innovative thinking and his relationships.”

As for who’s responsible for the Sixers’ rise from paupers to playoff threat, Rubin insists that Harris and Blitzer make all the basketball decisions. Coincidence or not, the team has followed a playbook he’s most familiar with — suffering today in exchange for future success. “If you would’ve asked two years ago, when we were going through a really difficult time, people would say we’re a bunch of clowns,” he says. “Today, I think people would say we’re pretty smart, that we’re good owners, and you have to give that credit, first and foremost, to Josh and David. They’ve got the responsibility on their shoulders, and they chose to embark on a really long-term strategy.”

Asked about Rubin’s unusually close relationships with Embiid and Ben Simmons, Harris says it’s a benefit to the team: “I think it’s great to have a member of the ownership group who can relate particularly well to the players and be accessible for any questions or issues they may have. The old days of having a line of demarcation between the owners and players is long gone.” (Insert Colangelo Twitter joke here.)

Even longtime hater of the Process and Sixers ownership critic Howard Eskin doesn’t see a problem with Rubin mixing business and pleasure. “He loves being friends with the players, and I think it’s great,” says Eskin. “Why shouldn’t he enjoy his passion for the game? He doesn’t make decisions on those players. Maybe that’s a good thing.”

Now Rubin has his sights set on the toughest and richest club in all of sports — owners of NFL teams. His bid to buy the Carolina Panthers ended when the asking price ballooned from steep to insane (final sale price: $2.3 billion), but Rubin is “pot committed,” to use a gambling phrase he appreciates. “I believe I’ll have my chances to own an NFL team, and I’m excited to do it,” he says. But the thrill of being close to the action is nothing new to him; his first date with Meegan was, ironically, courtside Sixers seats, and he’s been friends with superstars like Julius Erving for decades. He’s made a fortune, literally. Aside from winning a championship, what’s left to do? “There’s a typical cadence when people are laser-focused on their business,” says Kopelman. “When they hit their 40s and 50s, they widen their aperture. They see their ability to give back.”

•

Meek Mill told his pal Michael Rubin about a dream he had while in prison: Rubin would fly to Chester, land his helicopter in the yard, and carry Mill away to freedom. On April 24th, the day Mill was released, Rubin was determined to make that vision real — even though it was after 3 p.m., the Sixers had a playoff game against the Miami Heat in a few hours, and there was no place to land at the jail. Rubin called in a favor from Harris, who owns the Harrah’s casino across the street, and secured permission to touch down there. “We pick him up, go to the game, and we’ve got multiple news helicopters following our helicopter,” Rubin says. “He’s in his jail outfit, he goes in, hugs everyone, shaves, takes a shower, goes out and rings the bell” — a new Sixers pregame crowd-hyping ritual. “It was insane.”

On the surface, this is another curious Rubin relationship, two guys with seemingly little in common. They met courtside at the 2015 NBA All-Star game in New York — Mill with then-girlfriend Nicki Minaj, Rubin with Kylie — and what began with his daughter chatting the stars up turned into Mill asking Rubin a barrage of questions about the Sixers, sports and business. “I felt like I met a different version of myself,” Rubin says. “I’m a sponge, and he was doing the same thing to me that I do to so many other people. I loved it.” Their shared curiosity led to a fast friendship; Rubin estimates Mill has joined him on 50 separate trips across the country and beyond.

There’s chatter in some circles that the bond between the rich white guy and the ascending rap star is really little more than a branding opportunity, perfect for Rubin’s new celebrity-adjacent public image. But a story Rubin tells about Mill’s case suggests that their connection and his passion for Mill’s cause run deep. “If he wasn’t my boy, I would have never cared,” Rubin says. “I don’t want to seem like some great guy. If Joel said this happened to his friend, I would have written a check. Because it was my close friend, it’s as personal as it gets.” Mill and Rubin had a long-running argument, with the rapper insisting there were two Americas — a black one and a white one — and Rubin saying give me a break, you have a great life, there’s one America.

Mill went to jail in November for violating parole on much-debated gun and drugs convictions from 10 years ago. Rubin was in the courtroom that day, as confident that Mill would be let off as he’s been about any business deal he’s made.

“Michael,” Mill said through the phone from prison hours later, “this is what happens to black people.”

“You’re right, I was wrong,” Rubin said. “I will get you out of this.”

Mill’s incarceration lit a fire under Rubin that his friends say consumed him unlike anything they’ve seen outside his business and his family. Rather than sit idle as the wheels of justice creaked slowly, Rubin took the case to the court of public opinion, launching the Free Meek campaign on billboards and with hashtags with the help of luminaries including Dr. J, Kevin Hart, Allen Iverson and Jay-Z, head of Mill’s record label. (Sources say that between legal fees and other costs, Rubin and Jay-Z split more than $5 million in expenses on Mill’s behalf.) The Inquirer revealed that Ed Rendell personally called Common Pleas Court Judge Genece Brinkley to encourage a compromise on Mill’s parole restrictions. Rubin brought Mill’s case to Rendell’s attention, but he says he didn’t ask him to make that call. Still, he apologizes for none of his aggressive tactics, including his attacks on Brinkley. “My whole life, I evaluate people. I evaluated her, and she was psychologically crazy,” he says. “I wasn’t backing down to her or her broken system. I think a year from now, she won’t be a judge. I think she belongs somewhere between unemployed and being in jail.”

Rubin is applying his appetite for risk and long view in business and sports to the cause of criminal justice reform — not just here, but across the country. He’s announced he’s in the process of setting up a foundation to help people like his buddy, folks living in the other America he never knew existed despite his close proximity to athletes who surely knew otherwise. His goal: to bring “business sense” to a broken system, tackling everything from parole and bail reform and offender reentry to mass incarceration that disproportionately impacts minorities. Rubin won’t confirm who’s involved yet, but the coalition he’s building will be backed by deep pockets and A-list power, and Rubin is dedicating more than $10 million of his own money to the cause. Local political rising star Omar Woodard, director of the venture capital GreenLight Fund that Rubin has backed, says Rubin is uniquely positioned to turn what looks like a quixotic crusade into a victory. “This could change the lives of millions of people,” he says. “This is long-standing work. There’s going to be wins and losses. Who knows that better than entrepreneurs? The fact that he’s found a passion with this, I’m thrilled.”

Someone else who believes in Rubin’s world-shaping potential — and impacts his life like few others — is Robert Kraft. When Kraft’s wife died from ovarian cancer in 2011, Rubin could relate — he struggled after losing his father to heart disease. “I was devastated for a year,” Kraft says. “My kids thought I was not long for the world. Two people helped me a lot — a young lady who I still see a lot [38-year-old model/actress Ricki Noel Lander], and developing a relationship with Michael in both a personal and professional space. We’re both a little nuts — in a healthy way.”

Kraft somehow connects all of the dots of Rubin’s story at this moment in time. Both are considered kids at heart: For Kraft’s birthday in June, Rubin posted a photo of Kraft’s head on Pats tight end Rob Gronkowski’s ripped body; Kraft, in a backward Pats cap, posed for a Monte Carlo pic with Rubin and a tray full of hangover remedies. They bonded over grief for the loved ones they missed. They’re also time-shifted mirror images of each other — Rubin a younger version of Kraft, and Kraft a beacon on the far-off horizon, a life well lived with no signs of slowing down (and a hand with five Super Bowl rings).

Kraft was so taken by Rubin’s passion for Mill’s case that after the two men vacationed in Turks and Caicos with their girlfriends, he joined Rubin for a jailhouse visit in Chester. “I wasn’t really into rappers, but my girlfriend liked rap and exposed me to Rick Ross, and we had him perform at one of our after-parties at the Super Bowl,” Kraft says. “I realized that there’s a lot of messaging there that has a lot of depth and speaks to what’s going on in the inner city. … I told Meek, you have to have boundaries and be careful who’s around you. You can’t disappoint these kids who look up to you. He’s really intelligent and a good guy. That conversation really bonded us.” Kraft’s connection to Rubin is on another level: “He’s a very special person. He’s like a brother. He’s helped me be more open-minded about things. He’s very good at selling, but he has empathy.”

Rubin delivers his sales pitch regarding Mill’s future with conviction. He’s certain Mill has seen the last of prison, despite a setback in August as the Pennsylvania Supreme Court denied a motion to remove Brinkley from the case. But when I ask about a nuclear option I heard he’s pursued — asking Governor Tom Wolf, a vocal Mill supporter, to recommend a pardon if Mill loses all appeals — Rubin pauses before speaking: “It’s never going to come to that, in my mind.” That rare hesitation suggests less a lack of confidence than a sign that Rubin’s already thinking ahead to his next moves.

•

Before we land in Foxborough about two hours ahead of the Birds-and-Patriots kickoff, Rubin finds a way to turn a Mill visitation story into Joel Embiid’s humiliation. When Kevin Hart joined Rubin at the state prison, they walked through crowds of inmates as the comedian shook hands and dapped with the starstruck convicts. For Embiid’s visit, they met Mill in a private room and made no contact with the prisoners. Still, says Rubin, “I’ve never seen someone more terrified in my life.”

“I was scared,” says Embiid, who’d never been to a jail before. “I was literally shaking.”

“Just to put this in perspective, Joel literally turned white as a ghost,” Rubin says. “Kevin Hart, who’s all of five-foot-two, was completely comfortable.” Months later, when Embiid learned Mill was about to be a free man, he FaceTimed Rubin as he jumped up and down on his bed: “I thought he was never coming out,” Embiid says.

When the subject changes to the upcoming Sixers season, Embiid flexes his usual confidence. “We definitely have to make it to the finals — that’s the first step,” he says. “Everybody’s getting better. I’ve gotten so much better. Markelle [Fultz], I’ve seen the videos, he’s got his shot back. Everybody looks good. … We felt like we could have beaten Boston, but every game was close. We just couldn’t finish. Next year is going to be even better.”

Rubin agrees but can’t resist another joke at Embiid’s expense: “He’s not going to be soft like he is in the off-season, when he’s in love and can’t focus.”

“I actually think being in love helps you focus,” Embiid says, deadpanning again. “It’s motivating.”

After 90 minutes, the Rubin/Embiid comedy show ends as the pair and their business pals hop off the heli and into a waiting golf cart that whisks them off to say hi to Lurie and hang with Kraft. The billionaire who horses around like a teenager is a bundle of contradictions: genius and dropout, family man and party boy, team owner and posse member. Framed that way, Rubin might seem like a long shot to own a team in the notoriously conservative NFL, and his chances to change America’s criminal justice system might appear even slimmer. But Kopelman’s analysis of Rubin’s bold predictions for his business could well apply to all of his endeavors. “He’s playing the long-term gratification game,” he says. “If you’re asking if I’d bet on Michael Rubin, I would.”

Published as “Michael Rubin Is Playing the Long Game” in the October 2018 issue of Philadelphia magazine.

Source: https://www.phillymag.com/news/2018/09/29/michael-rubin-meek-mill-joel-embiid-sixers/

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