#katyalrubeyi

[suzylwade]

STORY mfg. “We are inspired by 1940s prison jackets, British military jeans, ‘60s rider jackets and ‘50s dancing shoes,” Bobbin tells me. “In that regard we try to find old designs that are long forgotten and reintroduce them into the wild.” - Saeed Al-Rubeyi, Co-Founder, ‘STORY mfg.’ ‘STORY mfg.’ was born out of a desire for a more authentic, fulfilling and kind approach to fashion. ‘Story’s' founders Saeed (AKA Bobbin Threadbare) and Katy Al-Rubeyi don't want to compromise their morals for fast gain manufacture, nor do they adhere to the unnecessary contamination of the earth. Husband and wife, they work tightly with a large group of indigenous artisans, native to the Indian Forest skilled in the art of dying and weaving. Their methods are completely vegan and cruelty free and at no point in the production process are toxic chemicals used that could be harmful to their workers and especially to the skin of their customers. With a 'waste not, want not' outlook, they up cycle left over off cuts to make swing tickets for their garments or put towards new creations. By using organic biodegradable materials, their garments will one day become nutrient rich fertiliser, so not only do their techniques contribute zero impact to the destruction of the planet, they actually go beyond that to produce a positive outcome from which the earth feeds at the end of it all. #neonurchin #neonurchinblog #dedicatedtothethingswelove #suzyurchin #ollyurchin #art #music #photography #fashion #film #words #pictures #neon #urchin #positiveproductmanifesto #ethical #artisan #green #nowaste #environmentalyconscious #handcrafted #textiles #fashion #brighton #katyalrubeyi #saeedalrubeyi #bobbintrheadbare #storymfg (at Brighton) https://www.instagram.com/p/CCVqYThlknC/?igshid=8h19ozy6443o

[suzylwade]

STORY mfg. “Our continuing goal is to make products that are so good, that even people who don’t care about sustainability are seduced by them,” - Katy Al-Rubeyi, Co-Founder, ‘STORY mfg.’ ‘STORY mfg.’ are a UK-based ethical brand you should definitely check out. They have a ‘positive product manifesto’ around the central idea that their products are designed to benefit the earth, their customers and the people they work with. It’s hard not to love the clothes they make – they’re highly unique, carefully designed and made ethically using artisan practices and no waste. Based in Brighton with no physical store, you can purchase from ‘STORY mfg.’ on their website or through a range of high-end stockists around the world. #neonurchin #neonurchinblog #dedicatedtothethingswelove #suzyurchin #ollyurchin #art #music #photography #fashion #film #words #pictures #neon #urchin #positiveproductmanifesto #ethical #artisan #green #nowaste #environmentalyconscious #handcrafted #textiles #fashion #brighton #katyalrubeyi #saeedalrubeyi #bobbintrheadbare #storymfg (at Brighton) https://www.instagram.com/p/CCVqMm9FB5F/?igshid=iuv7ylte32bj

[suzylwade]

STORY mfg. "Honesty is key for us and it all leads back to authenticity. As consumers ourselves we want to know how our goods are made, not just because we want to make informed choices, but because we love seeing the process.” - ‘STORY mfg.’ Will the pandemic create a more conscious consumer? Yes, if the increasing popularity of slow fashion brand 'Story mfg.' is anything to go by. The unisex label, founded in 2013 by British husband-and-wife duo Saeed and Katy Al-Rubeyi (a former trend forecaster at ‘WGSN’) has seen sales of its signature tie-dye T-shirts and hand-embroidered dresses rise by a staggering 200 per cent since lockdown began in the UK in March — something the couple puts down to a change of heart on the part of shoppers. Not bad for a brand that started out as a side-project with a then-pioneering socially and environmentally conscious agenda. Which is where the label’s name comes in. ‘Story mfg.' represents the couple’s desire to tell a story through their garments, with ‘mfg’ being a common abbreviation for manufacturing. Their pieces are handcrafted by artisans in India and Thailand, using carefully chosen natural and organic materials. It’s an approach that’s resonated with high-profile fans Gigi Hadid and Hailey Bieber. #neonurchin #neonurchinblog #dedicatedtothethingswelove #suzyurchin #ollyurchin #art #music #photography #fashion #film #words #pictures #neon #urchin #positiveproductmanifesto #ethical #artisan #green #nowaste #environmentalyconscious #handcrafted #textiles #fashion #brighton #katyalrubeyi #saeedalrubeyi #bobbintrheadbare #storymfg (at Brighton) https://www.instagram.com/p/CCVqSckljSS/?igshid=1ejf2cx78j6wr